Identity resolution
How a phone number, an email and a Wi-Fi sign-in all come together as one guest — matched on facts, never guesswork.
What is it?
Every time a guest interacts with you they leave a clue — a phone number from a booking, an email from a Wi-Fi sign-up, a device seen on your network. Identity resolution is how Stampede joins those clues into a single guest profile, one per business.
The matching runs on facts, not guesses: a matching phone number comes first, then a matching email, then a device recognised at the same venue. Stampede never merges two people on a hunch — and every match is recorded, so you can always see why two visits were treated as the same guest.
The guest profile is the centre of everything. Every booking, order and visit points back to it. Identity resolution is the moment a new sign-in stops being a loose end and becomes part of who that guest is.
Element features
A matching phone number comes first, then a matching email, then a device recognised at your venue. No guesswork — and every match is recorded, so you can see how it was made.
A phone number, an email, or a Wi-Fi sign-in. Each can arrive from a different place — a booking, a sign-up form, your guest Wi-Fi — and all fold into the same profile.
An anonymous walk-in who shares their details on a later visit has that first visit added to their profile too — nothing is lost.
A guest who also visits an unrelated business is a separate profile there. Their history with you never crosses over to anyone else.
Every match is recorded with the time, what matched and how confident it was — so "how did we know this was the same person?" always has an answer.
FAQs
No. Stampede matches on hard facts — a matching phone or email, or a device seen at your venue — in a fixed order. It will not merge two guests on a hunch, because one wrong guess can spoil a profile. And every match is recorded.
The first guest to use it keeps it. The second is asked for another detail — a phone number or a different email — next time round. Stampede never quietly merges or splits guests when it is not sure.
Yes, from the operator console. The merge is recorded so it can be traced later, and any data request resolves both original records back to the merged profile.
Yes. A guest belongs to your business, not a single site — so someone who visits four of your venues shows up as one regular with four visits, not four strangers.
From the floor
“We used to have the same guest in five different systems — bookings, the till, Wi-Fi, our email tool, gift cards. Now there is one Sarah M, and everyone on the team is looking at the same profile.”
See Identity resolution running on your venues
Thirty minutes is enough. Book a demo or send a question — both routes land on the same team.