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Ah, customers. Love them or hate them &#8211; the fact is you need them to create a sustainable and profitable business. In the restaurant trade, your customers all have one thing in common: they are all hungry! So, when it comes to finding new ways to attract customers, you need to keep this in mind.







There are thousands of takeaways available at the touch of the app, so what is your restaurant doing differently to persuade them to head out and join you instead? It can be difficult to keep track of the latest digital trends, meaning your business is losing out in the process.



So if your flyers feel a little old school, or your website just isn’t filling tables &#8211; here are some creative ways you can attract new customers to your restaurant.



<h4 class="wp-block-heading">Themed Nights</h4>



If your restaurant is stuck in a rut and you’re looking to attract fresh faces, nothing brings people together quite <a href="https://upserve.com/restaurant-insider/5-great-theme-night-ideas/">like a themed night</a>. Regardless of what type of restaurant you own, there’s always room to try something a little different!



You could even host networking events and invite local businesses. Or, how about a decade themed night, or something special for Halloween, Easter etc?&nbsp; A great tip is to hold your themed night on your <a href="https://stampede.ai/blog/ways-to-boost-your-restaurant-in-winter/">slowest day of the week</a>, as this can really boost trade without having to sacrifice tables during the busier nights.



Themed nights work because more often than not, people want to bring friends along too. After all, if people are going to dress up or make an effort, they are going to want to share this with other people! Meaning lots of new customer possibilities for you.&nbsp;



You can create RSVP’s on Facebook, or ask people to book a ticket via your website. You could also offer incentives such as discounts or special deals, to really entice the crowds in for your themed night. 



<h4 class="wp-block-heading">Email Marketing</h4>



If you’re yet to get on <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">board with email marketing</a>, what are you waiting for? 



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



You can really use <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">email marketing</a> to your advantage, especially when it comes to attracting and enticing new customers. For example, you could send an email where if your customers refer a friend to sign up, they will both receive a £5 voucher off their next meal.&nbsp;



Or, you could get creative and find a spot that’s quiet during the week. Send an email inviting customers to visit during this time, to receive a special offer or deal. You can really use this tactic to make sure you cover slow periods, which all businesses including restaurants inevitably have. It’s about looking at the stats and responding accordingly, which email marketing is brilliant for. 



<h4 class="wp-block-heading">Create An App</h4>



As the saying goes: “If you can’t beat them, join them”. When it comes to creating an app to promote your restaurant, this could be a great way to boost existing and new trade. Especially since <a href="https://www.theguardian.com/lifeandstyle/2019/aug/21/cellphone-screen-time-average-habits">we are now averaging over 3 hours spent on our smartphones</a> every single day.



For example, your app could allow people to pre-book tables, or even order takeaway if your restaurant offers this service. Although there are many existing apps you can use for this, they will charge commission and you won’t have full control either.&nbsp;



Your personal restaurant app, however, can alert people to free tables or special offers you may be running. Although it can be costly to set up if integrated as part of your overall marketing strategy it can really pay off. 



<h4 class="wp-block-heading"><a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Social Media</a> Competitions</h4>



On first glance, you might be thinking: “Hang on, how can giving something away earn me new customers?” The goal here is to look at <a href="https://blog.wishpond.com/post/115675437432/restaurant-contest-ideas">competitions as part of your wider marketing strategy</a>.



Say you create a competition on Facebook with the prize being a free meal for 2. If people like, share and tag who’d they’d bring on the post, the initial cost of the meal you are giving away, has generated hundreds of new followers and visits to your page. In many cases, this can spread to thousands like wildfire, after all, people like getting things for free! 



Even though you’re only picking one winner, the amount of people who have now seen your business is in the thousands when looking at overall reach.



Alternatively, you could launch a new item such as “Scotland’s hottest chilli” and challenge people to come and try it, by asking people to tag who they think has it in them to eat it. Even a simple idea can really boost the number of eyes on your business.



<h4 class="wp-block-heading">Guerilla Marketing</h4>



Nope, we’re not suggesting you turn your restaurant into a zoo here. Guerilla marketing is a form of marketing that uses surprising or unconventional ways of promoting a product or service.&nbsp;



A great example comes from Nestlé, who once turned a park bench <a href="https://www.digett.com/insights/why-small-businesses-should-use-guerilla-marketing">into their famous Kit Kat fingers</a>. When it comes to your restaurant, there are so many creative ways you could market it using similar tactics. For example, <a href="https://blog.depositphotos.com/guerilla-marketing-ideas.html">you could create street art similar to McDonald’s</a> that turned a pedestrian crossing into their famous fries. 



For the most part, it doesn’t have to involve an elaborate budget or any crazy installations &#8211; it’s all about thinking outside the box to get your restaurant in the minds of your customers. It’s about targeting key locations (such as student hubs or commuter zones) with a really creative idea that makes people stop and think. 



<h4 class="wp-block-heading">Conclusion</h4>



Running a busy restaurant and trying to get to grips with the latest marketing trends can be tough! 



The key points to take away are that it’s important to reach your customers in as many different ways as possible. Sure, people may see a leaflet once &#8211; but is it enough on its own to attract lots of new customers?&nbsp;



While marketing isn’t exclusively digital and you should always look for a mix of physical and online methods to boost trade &#8211; it is where a lot of your core audience spend their time. Targeting them in exactly the right way with creative campaigns can make you stand out from the stream of takeaways or chains you’re in competition with.



If you’d like to enhance your digital marketing, Stampede offers tailored solutions so you can keep track of your customers, and ensure there’s a constant stream of them coming through the door.&nbsp;

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For many hospitality businesses, the upcoming&nbsp;Six Nations&nbsp;(<a rel="noreferrer noopener" href="https://www.sixnationsrugby.com/fixtures/" target="_blank">5th Feb &#8211; 19th Mar</a>) rank lower than other sports events they tend to focus on, as they don’t see much value coming from it. However, according to research by MatchPint and KAM Media&nbsp;<a rel="noreferrer noopener" href="https://www.morningadvertiser.co.uk/Article/2022/01/11/Where-can-I-watch-Six-Nations-2022" target="_blank">44% actually want to watch the Rugby Six Nations live in a pub this year</a>. Don’t miss out on this opportunity to <a href="https://stampede.ai/blog/how-to-capture-big-revenue-from-big-sports-events/">boost your Six Nations promotions</a> and get sports fans through the doors this February.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-increase-revenue-with-pre-booking-promotions">Increase revenue with pre-booking promotions</h4>



Start promoting your events now. Create some sense of urgency and give your customers reasons why they should watch the games at your place. What makes your venue special?&nbsp;Feature your in-venue highlights&nbsp;like big screens, sound system, private booths, a wide selection of beers, etc.



To further encourage more bookings, offer a pre-match menu with limited availability only and/or pre-order meal and drink packages.



<h4 class="wp-block-heading">Create tailored email &amp; SMS campaigns</h4>



Send out a first overview&nbsp;email with all upcoming events&nbsp;(including the match schedule) and highlights around the Six Nations. This should be followed by individual&nbsp;game-related booking reminder comms, as well as last-minute availability text messages. And don’t forget to include your “book now” call-to-actions.



Always give customers the&nbsp;option to opt-out&nbsp;from any sport-related communications in the future. This will help you to segment your database better in future, to improve the performance and conversion of other sports event campaigns (e.g. World Cup 2022).



<h4 class="wp-block-heading">Boost fan engagement on your socials</h4>



Sports events are great to engage with fans on your social channels. Which team are you? Match day guesses, etc&#8230; It definitely is the easiest way to&nbsp;keep customers updated&nbsp;on your in-venue events. Plus, socials are ideal to promote any&nbsp;last-minute bookings&nbsp;and your special menu items (via Stories, Reels etc).



Why not come up with your&nbsp;own hashtag #[company]fanzone&nbsp;to create a real community feeling. Encourage customers to use it when sharing their match day experience with their network.



<h4 class="wp-block-heading">Drive more customers through your door</h4>



Even though the match itself is in the focus, you should aim to make your overall customer experience memorable. This is your chance to attract and&nbsp;turn all those rugby fans into fans of your venue&nbsp;and make them come back on a regular basis.



We’ve gathered some ideas on how to make your venue stand out and also how you can cater to those who prefer to stay at home.



<h5 class="wp-block-heading">In-venue highlights</h5>



<ul><li>Dedicated fan zone</li><li>Additional entertainment &#8211; after game gigs, pub quiz</li><li>Special group packages and deals</li><li>VIP package for larger bookings &#8211; private space&nbsp;</li><li>Create themed dishes and/or drinks based on the nations playing</li><li>Offer sharing platters (<a rel="noreferrer noopener" href="https://www.instagram.com/newlynsfarm/p/CLuGw8Or7Rv/" target="_blank">Six Nations cheeseboard</a>) or beer buckets</li><li>Game time happy hour, e.g. 2-4-1, discount between start/end of the game</li><li>Pre-meal deals</li></ul>



<h5 class="wp-block-heading">At-home experience</h5>



<ul><li>Order a selection of bottled beers</li><li>Your all-time favourites as little tasters</li><li><a rel="noreferrer noopener" href="https://www.bbcgoodfood.com/recipes/collection/big-match-recipes" target="_blank">Party/finger food</a>&nbsp;specials</li><li>Discounts for bigger orders</li><li>3 course rugby-inspired meal</li></ul>



If you need some help ramping up your Six Nations promotions to increase revenue,&nbsp;<a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">reach out to our team</a>. We’re happy to help.

How To Score Extra Revenue With Six Nations Promotions

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

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[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
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<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
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[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
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[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
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We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
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<li>Increase spend per head and spend per visit</li>
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As hospitality marketers, you understand that a successful content strategy is key to getting your message out and engaging with potential customers.&nbsp;



But let&#8217;s face it, creating good content can take up time and energy. That’s where artificial intelligence (AI) comes in. AI has revolutionised the way and speed at which we create promotional and marketing content.



In this blog post, we&#8217;ll provide helpful tips for those seeking to use AI within their strategies for creating compelling content for their businesses.



<h2 class="wp-block-heading" id="h-5-clever-ways-to-use-ai-for-content-creation">5 clever ways to use AI for content creation</h2>



It can be overwhelming to keep up with the demands of a successful content marketing strategy. Luckily, there are a few ways to use AI to help alleviate some of that pressure.



<a href="https://openai.com/blog/chatgpt">ChatGPT</a>, <a href="https://www.copy.ai/">Copy.ai</a> and <a href="https://www.jasper.ai/">Jasper</a> are only a few examples of AI-powered language tools that can assist in generating content that is engaging and effective.&nbsp;



Hospitality operators can focus on other important tasks while still maintaining a strong online presence.



Here are 5 types of hospitality marketing content AI can generate for you:



<h4 class="wp-block-heading">1. Marketing Copy</h4>



The success of any marketing campaign stands and falls with the right subject line. AI can come up with a wide choice of subject lines for email campaigns and also headlines that are attention-grabbing and tailored to the target audience.



But it doesn&#8217;t stop there, AI can support the whole email content creation process. It provides marketers with inspiration and generates new ideas to fill up the pipe. Plus, by using a different tone of voice, it can iterate different versions that resonate with the customers.



In addition, hospitality marketers can also repurpose existing content quickly by using automatic summarisation or paraphrasing tools. These help convert long-form articles into shorter versions. An efficient way to create sharable content for social media posts, stories and videos.



<h4 class="wp-block-heading">2. Social Media Content</h4>



Social media managers as well can save time and reach a larger audience with AI-generated posts and captions. Whether it&#8217;s a basic post, a new product launch or a company announcement, AI can craft the perfect message that resonates with your followers. In case you’re running out of ideas, just ask AI for some input.



Additionally, AI ad copywriting can help generate high-quality ads that are tailored to the audience. Predictive technology optimises ads for clicks and conversions. This will increase conversion rates and ultimately drive sales.&nbsp;



<h4 class="wp-block-heading" id="h-3-seo-content">3. SEO content</h4>



To improve your website’s ranking on search engines, it is essential to produce content that perfectly matches your target audience&#8217;s search queries. However, identifying the right keywords and writing optimised content takes time and effort.



AI can analyse your target audience, search trends, and other key factors to suggest relevant keywords. Marketers can then use AI to generate high-quality and SEO-friendly content for their websites to boost traffic. So they get found more often by potential customers.



<h4 class="wp-block-heading" id="h-4-website-content">4. Website content</h4>



Hospitality marketers can also utilise AI content for other parts of their websites. For example to produce headlines and write engaging descriptions for their venue outlets and amenities.



Additionally, it speeds up the creation of time-limited landing pages to showcase offers for seasonal events like Christmas or Mother’s Day.



The result is content that is not only search engine optimised but also converting. This enhances the overall online presence and provides its customers with an exceptional user experience.



<h4 class="wp-block-heading" id="h-5-restaurant-menu">5. Restaurant menu</h4>



Gone are the days of bland and unimaginative menu descriptions. Every restaurant menu is an opportunity to create an unforgettable experience for customers, and AI is there to support you.



AI allows for unique and enticing descriptions of dishes, highlighting the flavours and textures that diners can expect. Not only that, but it also makes it quicker and easier to update menus whenever needed.



And for special events or seasonal menus, AI can assist in creating the perfect copy to capture the spirit of the occasion.



<h2 class="wp-block-heading" id="h-3-tips-for-writing-better-prompts-with-ai">3 Tips for writing better prompts with AI</h2>



Writing prompts are an integral part of using AI. It&#8217;s important to make sure they are well-crafted so that you get the desired output.



Here are three tips for writing better prompts with AI:&nbsp;



<ul>
<li>Be clear and concise. Write instructions specifically for the AI to follow and avoid ambiguity.&nbsp;</li>



<li>Use simple and straightforward language. AI has a hard time understanding figures of speech, idioms and complex sentence structures.</li>



<li>Test and iterate the prompts. Keep on revising them until you get the desired results.</li>
</ul>



Example prompt: act as a restaurant marketer who is promoting his newly launched summer menu and suggest 4 promotional email messages to send out to their loyal customers.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI has huge potential to provide hospitality marketers with a variety of time-saving content creation capabilities depending on their individual needs.&nbsp;



With AI, they can create more engaging and personalised experiences for guests. But also improve search rankings, reduce costs and generate various pieces of content better content faster.



Furthermore, as technology advances, AI will continue to get smarter. This means hospitality marketers should always be ready to stay on top of the latest trends and use these developments in AI to their advantage.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

How To Speed Up Content Creation With AI In Hospitality

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