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Empowering Brands to Harness User-Generated Content



In the age of social media and digital connectivity, user-generated content (UGC) has emerged as a powerful tool that is reshaping marketing strategies. UGC tools are designed to help brands effectively curate, manage, and leverage user-generated content. These tools provide a range of functionalities, such as content discovery, moderation, rights management, and analytics. By using <a href="https://www.ttagz.co.uk/">UGC tools</a>, brands can easily identify and collect relevant UGC related to their products or services. 



They can also engage with their audience, encourage content creation, and amplify the reach of UGC through various channels. With the help of UGC tools, brands can streamline their UGC strategies and make the most out of the content generated by their users.



Customising UGC Experiences for Brands



UGC software takes the concept of UGC tools a step further by offering more advanced features and customisation options. This software allows brands to integrate UGC into their websites, apps, or other digital platforms seamlessly. They provide templates and design tools that enable businesses to create visually appealing UGC displays that align with their branding.



<a href="https://www.ttagz.co.uk/">UGC software</a> also often includes sophisticated moderation algorithms and AI-powered filters to ensure that only relevant and appropriate content is displayed. By leveraging UGC software, brands can create immersive user experiences and drive higher levels of engagement with their audience.



Centralised Hubs for Discovering and Showcasing UGC



In addition to UGC tools and software, user-generated content platforms have emerged as centralised hubs where brands can discover, curate, and showcase UGC from various sources. These platforms aggregate UGC from social media platforms, review sites, and other online channels, allowing brands to easily find and display relevant UGC. <a href="https://www.ttagz.co.uk/">UGC platforms</a> often provide built-in moderation and rights management features, ensuring that brands can maintain control over the content they use. 



By leveraging UGC platforms, brands can tap into a vast pool of authentic content created by their customers and build stronger connections with their target audience.



The Impact of UGC on Marketing Strategies



The rise of UGC has had a profound impact on marketing strategies. Traditionally, brands relied heavily on their own content creation efforts to convey their messages and promote their products. However, with the UGC revolution, consumers have become brand ambassadors, sharing their experiences and opinions organically. This shift has created a sense of authenticity and trust that is difficult to achieve through traditional marketing methods.



UGC allows brands to harness the power of social proof. When potential customers see UGC showcasing positive experiences, they are more likely to trust the brand and make a purchase. According to studies, <a href="https://www.businesswire.com/news/home/20190220005302/en/Stackla-Survey-Reveals-Disconnect-Between-the-Content-Consumers-Want-What-Marketers-Deliver">UGC is trusted by 92% of consumers</a>, making it a highly influential factor in purchasing decisions. By incorporating UGC into their marketing strategies, brands can tap into this trust and leverage it to drive conversions and build brand loyalty.



UGC also enables brands to foster a sense of community and engage with their audience on a deeper level. By encouraging users to create and share content, brands can create a two-way conversation, fostering a sense of belonging and co-creation. This not only strengthens the relationship between the brand and its customers but also generates valuable insights and feedback for product improvement.



Conclusion



In conclusion, user-generated content is reshaping marketing strategies and revolutionising the way brands connect with their audience. UGC tools, UGC software, and UGC platforms are essential resources that enable brands to harness the power of UGC effectively. By embracing UGC, brands can leverage social proof, build trust, and foster a sense of community. The UGC revolution is here, and brands that adapt to this shift will have a competitive edge in the ever-evolving digital landscape.

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UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

As a hospitality marketer or restaurant owner, you know that providing your customers with an excellent experience involves much more than just preparing delicious food and drinks. It’s about creating memorable experiences and building strong customer relationships.&nbsp;



However, in order to be able to consistently deliver on this promise and grow your business, you need the right tools in place &#8211; including having a top-notch <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) solution</a> for managing all of your operations efficiently.&nbsp;



With the help of data-driven insights, CRM systems can completely transform the way you operate by helping you increase revenue opportunities while offering an optimised customer experience every time – from initial contact through to post-visit follow-ups.&nbsp;



Keep reading to find out why a CRM system is absolutely crucial for any hospitality marketer looking to maximise their ROI and exceed expectations with their guests.



<h2 class="wp-block-heading">What is the role of CRM in marketing</h2>



In the world of marketing, a CRM system can be a powerful tool to manage and maintain relationships with customers. Not only does it allow businesses to store essential customer information, but it also enables them to interact with their target audience directly.&nbsp;



With a CRM, businesses can increase the effectiveness of their marketing efforts while simultaneously measuring their performance. It enhances a company’s understanding of its customers and allows them to tailor their marketing strategy accordingly.&nbsp;



As a result, it can lead to more significant brand loyalty and increased revenue.



<h4 class="wp-block-heading" id="h-crm-in-email-marketing">CRM in email marketing</h4>



<a href="https://stampede.ai/how-it-works/marketing">Email marketing</a> is a powerful tool for hospitality businesses looking to reach out to their customers and build long-term relationships.&nbsp;



A CRM system can significantly enhance the effectiveness of email marketing. By leveraging data gathered from previous interactions and different sources businesses can better segment their customer base. They can create highly targeted, personalised email campaigns that help them to upsell and increase repeat visits.&nbsp;



The best part is, using a CRM system in email marketing also saves valuable time, as there is no need to manually import and export contact information.&nbsp;



<h4 class="wp-block-heading" id="h-crm-in-sms-marketing">CRM in SMS marketing</h4>



SMS marketing can be a powerful tool for reaching customers on the go. With a high open rate, text messages can quickly grab a customer&#8217;s attention and deliver your message.&nbsp;



To make the most out of SMS marketing, businesses can also use their CRM data to target specific groups with promotions and offers.&nbsp;



For example, to fill in empty spaces businesses can send loyal customers a special last-minute discount code to their phone.



<h4 class="wp-block-heading" id="h-crm-in-social-media-marketing">CRM in social media marketing</h4>



Social media has become essential to any business&#8217;s marketing plan, and proper social media management is critical to its success.&nbsp;



A CRM can play a pivotal role by helping companies collect and analyse important data on their customers. They can better understand how customers are engaging with their content, including what topics are most relevant and target their marketing efforts accordingly.



In addition, a CRM can help hospitality marketers to identify <a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand">brand advocates</a>. These are customers who are highly engaged and are most likely to spread the word about your business.&nbsp;



<h2 class="wp-block-heading">Automate Your Marketing Processes with a CRM System</h2>



Marketing automation has revolutionised the way modern businesses operate, providing valuable tools and techniques that streamline workflows and enhance efficiency.&nbsp;



With a CRM system, parts of <a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations">email and SMS marketing can be automated</a>. Whether it&#8217;s an automated birthday email, a promotional offer to win-back customers or a follow-up message, a well-crafted automated campaign can make all the difference, engaging customers and driving sales.



<h2 class="wp-block-heading">Final Thoughts</h2>



Through the usage of CRM, hospitality marketers and operators can make their marketing efforts more effective and efficient. The ability to leverage customer data for predictive analysis gives businesses the opportunity to better understand consumer preferences and target promotions accordingly.&nbsp;



With automated processes in place, marketing resources are prioritised, saving both time and costs associated with manual labour. By understanding the power of a <a href="https://stampede.ai/amaze">CRM system</a> alongside proven strategies such as email, SMS and social media marketing, your hospitality business will gain an invaluable tool that will enable greater returns on investment while fostering stronger relationships with customers.

Why Is A CRM Solution Crucial For A Hospitality Marketer?

24,809,748 &#8211; that’s the total number of emails that our customers sent using Stampede in 2022!&nbsp;



Big data like this is cool, but we’re more interested in big results.&nbsp;



The actual power of email marketing comes from the data it tells. So we dug deeper into this data to compare the performance of those emails to the (former) industry average.



<h2 class="wp-block-heading">The State of Hospitality Email Marketing in 2023</h2>



Hospitality email marketing in 2023. It’s not looking great for most. The hospitality industry is criminally underserved when it comes to high-quality email marketing tools. Especially, if you compare it to other industries like retail, eCommerce and so on.&nbsp;



As a result, email marketing is underutilised and treated as a pariah, an outcast of marketing channels.



Now, it has been another tough year for the industry. Many operators were looking for ways to stay in touch with customers to keep the revenue stream up.&nbsp;



Usually, that’s where email marketing comes in, with an average ROI of <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics">$40 for every $1 </a>spent. It is possibly the most reliable tool that allows businesses to connect with their customer to keep them coming back.&nbsp;



However, to achieve maximum results, a customer database is required, which is easily built with the right tech tools.



And that’s where the problem lies. Data is worthless without the right tools to hand to work with it.



So the first key takeaway here is: if the tools provided would be a better fit for the industry and its needs, more would get the big benefits from email marketing.



Before we dive into the 2022 email marketing numbers in more detail, time to bust one common myth.



<h2 class="wp-block-heading">Myth #1 &#8211; Emails Are Not a Thing Anymore</h2>



A common objection people have to email marketing is that it’s a channel of the past and no one is really using it anymore. And the stuff that comes through might not be of the best quality, so people will probably ignore their emails anyway.&nbsp;



Numbers tell a different story:



In 2022 <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics">over 333.2 billion emails</a> were sent and received EVERY. DAY.



<a href="https://www.constantcontact.com/blog/email-marketing-statistics/">61% of customers actually want to receive promotional emails</a> from their preferred brands.&nbsp;



So, if <a href="https://stampede.ai/blog/3-time-saving-newsletter-tips-to-keep-people-engaged">done right</a>, your chances of standing out in a busy inbox are still better than you do on social media.&nbsp;



<h2 class="wp-block-heading" id="h-2022-key-email-marketing-figures-compared">2022 Key Email Marketing Figures Compared</h2>



For 2022 the <a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/">average industry</a> open rates for emails were 20%.



What does that tell us? If you have 1,000 people on your mailing list, 200 of them will open it. You probably reckon that’s not worth all the effort.&nbsp;



However, when the open rate is nearly 50%, that’s when you can’t afford to avoid this channel any longer.&nbsp;



So, let’s have a look at how average results from Stampede users compare to the average industry numbers when it comes to key email marketing 2022 figures.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="633" src="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png" alt="" class="wp-image-22884" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-300x185.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-768x475.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1536x950.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-2048x1266.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1200x742.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-150x93.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stampede emails have a higher delivery rate than the industry average with open rates being 2x higher and click rates even 6x higher. That’s a significant difference for all figures.&nbsp;



Why is that?



Customers expect a personalised experience, both in-venue and digitally. That’s when the data is needed.



With Stampede, you get access to multiple data sources from across the digital customer journey, which is automatically fed into the marketing tool.&nbsp;



Using this combined data they can foster an engaged customer mailing list. Through clever segmentation and automation, they can then send personalised campaigns that achieve much higher conversion rates.



<h2 class="wp-block-heading">Myth #2 &#8211; Tracking Results is Hard </h2>



Another common myth in email marketing is that people think it’s harder to show results to prove campaigns are delivering.



However, compared to other digital marketing channels such as social media, emails deliver much more tangible results that go beyond engagement, likes and views.&nbsp;



With the right setup, results can easily be tracked in real money spent.



It’s also a lot easier to set up this kind of tracking than conversion tracking on Google/Meta etc. Many of these require someone with good web development skills, but tracking email results in hospitality needs no coding skills at all.



<h2 class="wp-block-heading">Stampede Average Campaign ROI</h2>



The Stampede Marketing Suite allows for such detailed campaign reporting where users can track the results based on returning customers.



For 2022, we measured 13.8 million in-venue visits from those that received email campaigns via Stampede.



This means that more than half of the customers getting emails revisited the venue within 12 months! A reliable, steady flow of repeat business like this is going to be critical for success in 2023.



If each of those visitors spent £30 that&#8217;s £414,000,000 worth of transactions!



<h2 class="wp-block-heading">Myth #3 &#8211; Too Much Work</h2>



Another big blocker for email marketing is the assumption that it is too time-consuming and too difficult to get right.&nbsp;



Plus, once the email is out it’s out, which causes insecurities, especially for new and non-marketing operators.&nbsp;



Whereas a social post can be deleted if needed and seems to be quicker to set up, so that’s where they’d rather focus.



However, creating and sending great email content is no harder than creating social media posts. Best tools make it easy for anyone to build an email with templates, functional drag-and-drop builders and great customer support.



<h2 class="wp-block-heading" id="h-sector-success-stories-in-2022">Sector Success Stories in 2022</h2>



Here are 5 examples of how Stampede customers have successfully used email marketing in 2022.



<figure class="wp-block-table is-style-regular"><table class="has-foreground-background-color has-background has-fixed-layout"><thead><tr><th>Venue type</th><th>Pubs &amp; Restaurants</th><th>Pubs</th><th>Eateries</th><th>Hotels</th><th>Bar</th></tr></thead><tbody><tr><td>Number of venues</td><td>19</td><td>15</td><td>4</td><td>3</td><td>1</td></tr><tr><td>Emails sent in 2022</td><td>9,812,955</td><td>1,196,940</td><td>108,533</td><td>383,531</td><td>354,452</td></tr><tr><td>Average open rate</td><td>36%</td><td>52%</td><td>70%</td><td>61%</td><td>50%</td></tr><tr><td>Repeat visits</td><td>1,030,177</td><td>1,500,107</td><td>268,309</td><td>174,845</td><td>9,112</td></tr><tr><td>Return-on-Investment</td><td>&gt;£10,500,000</td><td>&gt;£2,322,000</td><td>&gt;£185,000</td><td>&gt;£1,167,000</td><td>&gt;£218,900</td></tr></tbody></table><figcaption class="wp-element-caption">Anonymised data based on Stampede users accounts</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading" id="h-2023-email-marketing-forecast">2023 Email Marketing Forecast</h2>



Looking ahead to what 2023 might bring, we can say one thing for sure &#8211; email will remain the number one marketing channel for return on investment. 



Especially, for smaller hospitality brands email will become an integral part of their success strategy moving forward as tools become easier to use.



The rising trend of personalisation will continue and it will get even more powerful as more industries will figure out how to combine customer data.



Lastly, more businesses than ever will move away from big providers like Mailchimp towards industry-specific tools that meet their tailored needs.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Don’t see the results you want from your email marketing? Reach out to get started with <a href="https://stampede.ai/how-it-works/marketing">Stampede</a>&nbsp;for better marketing and more revenue this year.

2022-23 Email Marketing Report – Get 2x Higher Open Rates

The opening of Jamie Oliver’s new&nbsp;<a href="https://www.hot-dinners.com/2022101211817/Gastroblog/Latest-news/pasta-dreams-jamie-oliver-soho-pop-up-delivery-restaurant" target="_blank" rel="noreferrer noopener">delivery-first pasta&nbsp;</a>brand has been hitting the news for the last couple of days.&nbsp;



For many of us, ordering a takeaway or delivery has become a regular thing. In fact,&nbsp;<a href="https://www.hrc.co.uk/news/ordering-part-brits-weekly-mealtime-routine" target="_blank" rel="noreferrer noopener">22 million Brits do so at least once a week</a>&nbsp;with&nbsp;<a href="https://www.thecaterer.com/news/consumer-spending-slows-barclaycard-september-2022-evenings-in-spending-more-takeaways" target="_blank" rel="noreferrer noopener">customer spending increasing</a>&nbsp;by 10.1% since March.&nbsp;



This recent consumer trend presents a big opportunity. By&nbsp;diversifying your revenue streams&nbsp;you can better protect your food and drink business from market fluctuations.



It&#8217;s time to bring back your delivery offers and meal kits to drive some extra revenue this winter.



<h5 class="wp-block-heading">10 Tips To Increase Your Delivery Orders</h5>



<ol class="wp-block-list"><li>Opt for direct ordering rather than 3rd party &#8211; 62% of customers want to order direct and via an app </li><li>Ensure a smooth ordering process and online experience </li><li>Send offers to customers who have ordered only once to encourage more frequent orders </li><li>Use the data insights to create personalised offers, i.e. favourite menu item </li><li>Tie it to your loyalty program &#8211; 70% prefer a ‘ free delivery’ as a reward </li><li>Have an accurate menu description with enticing imagery </li><li>69% of customers rate reviews as a deciding factor for their next order &#8211; actively ask customers for reviews, reply the good and bad ones, and keep an eye on your scores </li><li>Use customer feedback to continuously improve your processes, packaging, etc. </li><li>Make use of upsell options, i.e. drink package, dessert </li><li>Spread the word &#8211; pinned social media post (and link in your bio), website banner, email</li></ol>



<h5 class="wp-block-heading" id="h-how-to-re-create-a-restaurant-at-home-experience">How To Re-Create A Restaurant At-Home Experience</h5>



Customers might cut back on expensive meals over the next couple of months, but they still want to&nbsp;treat themselves. Delivery and meal kits hence fit in as an ideal &#8211; and cheaper &#8211; alternative.



It’s up to you to make the&nbsp;<a href="https://stampede.ai/blog/how-to-get-it-right-meal-kit-online-sales-success-by-hawskmoor/" target="_blank" rel="noreferrer noopener">at-home experience</a>&nbsp;as special as your in-venue one. So, your venue becomes their preferred choice for ordering and you can later&nbsp;turn them into walk-ins.



Here’re some ideas to pimp up your orders:



<ul class="wp-block-list"><li>Come up with seasonal meal kits, i.e. autumn, festive-themed (this also creates a sense of urgency to order and avoid missing the specials!) </li><li>Consider different mid-week and weekend offers, i.e. offer weekend drink packages </li><li>Offer a premium version with high-end ingredients/specials </li><li>Include add-ons, i.e. decoration, curated playlist, printed or digital tasting menus and notes </li><li>Offer a limited special featuring your bestseller and signature dishes </li><li>Include a personal note in your orders </li><li>Sneak in a little surprise in your boxes, i.e. Halloween treats, Christmas chocolate</li></ul>



Further reading &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener">How to set up a successful meal-kit e-commerce page.</a>



Need a hand with promoting your delivery offerings via email and SMS? <a href="mailto:support@stampede.ai?subject=" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team who are happy to help.

Secure Revenue This Winter With Delivery Orders

Hannah Morgan

Great British Inns

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

Gift card sales have skyrocketed over the past years with customers being keen to support their local businesses. Though,&nbsp;how many of your sold gift cards have actually been redeemed yet? Fact is,&nbsp;<a href="https://enjovia.com/make-more-restaurant-profit-with-vouchers/" target="_blank" rel="noreferrer noopener">customers spend up to 72% more than the actual value of the card when they redeem it</a>. 



<hr class="wp-block-separator"/>



Time to unlock your hidden revenue with a personalised gift card reminder campaign using our simple 5 step recipe.



<h5 class="wp-block-heading">1) The Data</h5>



For this campaign, you need to access your&nbsp;gift cards buyer data. The data should include the purchase date and gift card status, i.e. redeemed or unredeemed.&nbsp;



<h5 class="wp-block-heading">2) The Trigger Event</h5>



Now segment your data into customers&nbsp;who have purchased a gift card but have not redeemed&nbsp;it yet.&nbsp;



If your gift cards come with an expiration date you can use this as a trigger event, e.g. set up an automated reminder campaign for the month before.&nbsp;



Otherwise, you can choose the timeframe that works best for you. Ideally, you would run this sort of campaign during quieter times to further boost bookings.



<h5 class="wp-block-heading">3) The Messaging</h5>



Your gift card reminder message should go straight to the point.&nbsp;Keep it simple with a strong call-to-action&nbsp;at the end. Also, use your subject line to tell your customers what your email is about to increase your open rates.



<h5 class="wp-block-heading">4) The Offer</h5>



There’s no need for an additional offer in your campaign.&nbsp;



However, you can use your customers’ attention to&nbsp;promote certain events&nbsp;or&nbsp;fill in for last-minute cancellations&nbsp;with a prompt to book quickly due to limited availability.



Here&#8217;s how your gift card reminder email could look like:



Subject line &#8211; [Name] have you redeemed your gift card for [company] yet?



Don’t forget to pay us a visit and redeem your gift card!



Why not come by this weekend? We’ve got [event] coming up and only limited space available. So better be quick!



Book Your Space Now



<h5 class="wp-block-heading" id="h-5-the-outcome">5) The Outcome</h5>



You certainly don’t want to miss out on all this&nbsp;additional revenue&nbsp;coming with your gift card redemptions. So, keep on top of your gift card sales and make sure customers redeem them in time.&nbsp;



Besides, for many gift card holders this might be the first time at your venue. This is your chance to exceed their expectations and turn them into repeat customers.



Be sure to keep an eye out for our next part of this series on how you turn customers into regulars across all your venues.



Take your&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/#gifting" target="_blank" rel="noreferrer noopener">gift cards</a>&nbsp;to the next level and go digital.&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team to find out more.

Unlock Hidden Gift Card Revenue: The Next 5 Step Recipe [Part 3/5]

Marketing automation on its own is powerful. However, when backed up with a <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">Customer Relationship Management (CRM) system</a> hospitality businesses can take their revenue and customer loyalty to the next level.



This clever tech pairing comes with significant opportunities to engage and retain customers, drive conversions and significantly boost profit margins.



In this blog post, we&#8217;ll explore what marketing automation fueled by a CRM system means and review some best practices as well as real-life examples.



<h2 class="wp-block-heading" id="h-what-is-marketing-automation">What is marketing automation?</h2>



<h4 class="wp-block-heading" id="h-1-1-definition">1.1. Definition</h4>



Marketing automation is a tool for businesses to streamline their marketing efforts and effectively communicate with their customers using personalisation and targeted messaging.



The driver behind this automation is customer data, which is collected and stored in the CRM solution. Many <a href="https://stampede.ai/how-it-works/marketing">CRMs</a> now include a marketing automation feature, allowing for easier campaign management and tracking.



Emails and SMS campaigns are sent out automatically using pre-defined triggers, such as specific customer characteristics or interactions.&nbsp;



Plus, automation saves staff a lot of time and also reduces the risk of human error.&nbsp;



<h4 class="wp-block-heading" id="h-1-2-trigger-based-campaign-examples">1.2. Trigger-based campaign examples</h4>



Here are some trigger-based campaign examples hospitality venues should implement.



<ul class="wp-block-list">
<li>New newsletter subscribers &#8211; a simple welcome message drives engagement and encourages revisits.</li>



<li>Win-back lost customers &#8211; attract them back with a special deal.</li>



<li>Birthday surprise offer &#8211; shows that you value your customers and helps strengthen your relationship.</li>



<li>Online review booster &#8211; an automated post-visit review request email will keep guest feedback flowing.&nbsp;</li>
</ul>



The required customer data for those campaigns can easily be extracted from the CRM through segmentation.



<h2 class="wp-block-heading" id="h-4-key-reasons-to-implement-marketing-automation">4 key reasons to implement marketing automation</h2>



Marketing automation benefits hospitality businesses in a number of ways.



Firstly, it allows nurturing customers towards long-term loyalty through personalised and targeted content. Customers are more likely to feel valued and appreciated when the messages they receive resonate with their specific interests and needs.&nbsp;



Secondly, personalised emails have proven to be more relevant and therefore have a higher conversion rate. In fact, they have a <a href="https://www.campaignmonitor.com/blog/email-marketing/how-personalization-and-automation-can-supercharge-email-conversions/">2.5 times higher click-through rate</a> than a generic email.



Thirdly, marketing automation also provides businesses with additional sales and upsell opportunities based on historic customer interaction in-venue and online.



Finally, once the setup is complete, automated campaigns don’t require much work as they run automatically. This allows your team to focus on other areas of the business.



<h2 class="wp-block-heading" id="h-best-practice-tips">Best practice tips</h2>



Marketing automation has become an increasingly important tool in the hospitality industry. However, to be truly effective, some best practices should be considered.&nbsp;



Firstly, input from various data sources through your CRM is crucial. By collating data from your tech tools, such as <a href="https://stampede.ai/how-it-works/wifi">Guest Wifi</a>, <a href="https://stampede.ai/how-it-works/loyalty">loyalty scheme</a> and <a href="https://stampede.ai/get-bookings">table booking platform</a>, you can build a comprehensive customer profile.



Furthermore, to make the best use of the data, it&#8217;s important to segment it into distinct customer groups. To make it easier, use the pre-defined data segments provided by CRM solutions.



Finally, operators should regularly check their triggers to ensure their automation work effectively and that customers still receive relevant and timely communications.&nbsp;



<h2 class="wp-block-heading" id="h-how-hospitality-operators-succeed-with-marketing-automation">How hospitality operators succeed with marketing automation</h2>



Here are some real-life examples from hospitality businesses that have used their CRM to automate their marketing processes.



<a href="https://stampede.ai/customer/bar-tonic">Bar Tonic</a> has seen astonishing results from their automated birthday emails, offering customers a martini on the house. So far, they’ve generated over £10,000 return visit ROI from it.&nbsp;



Another marketing automation usage example comes from the <a href="https://stampede.ai/customer/signature-pub-group">Signature Pub Group</a>. By automating their review request emails, they’ve managed to collect more than 12,000 reviews in a short period of time.



Marketing automation not only increases sales but is also a real time-saver. For example, <a href="https://stampede.ai/customer/birdhouse-london">Birdhouse London</a> is able to 2 hours per week since implementing it.



<h2 class="wp-block-heading">Takeaway</h2>



There is no doubt that marketing automation are an essential tool for any hospitality operator that wants to increase customer loyalty.



By laying down the foundation with a powerful CRM system and then leveraging it with personalised messages tailored to specific customer segments, they can make sure that their guests are engaged and keep coming back.&nbsp;

Increase Sales With Your CRM And Marketing Automation

Digital marketing analytics have changed with the iOS15 Apple privacy protection update from last year. Emails are now counted as open once they’re received rather than actually opened and read in some cases, which falsely increases email open rate.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Some outlets are suggesting that&nbsp;email open rates are less useful as a measure&nbsp;of marketing success now. We’ve always taken the stance that conversions are where you should focus your attention, but that doesn’t mean open rates are useless.



There are other ways your email open rates can still be a valuable metric for your marketing. You just need to take on a new approach to your email open rate analysis.



<h5 class="wp-block-heading">How to use open rates to measure your efforts</h5>



Rather than measuring your open rate as a stand-alone metric, you have to&nbsp;analyse the broader picture. Treat it in relation to other elements of your campaigns.



There are many factors that influence the success of your emails:



<ul class="wp-block-list"><li><a href="https://stampede.ai/blog/5-minute-guide-creating-great-subject-lines/" target="_blank" rel="noreferrer noopener">Subject line</a> &#8211; what is the value for the reader?</li><li><a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/" target="_blank" rel="noreferrer noopener">Email content and design</a> &#8211; is it appealing and enticing enough?</li><li><a href="https://stampede.ai/blog/3-big-hospitality-email-marketing-questions-answered/" target="_blank" rel="noreferrer noopener">Sending time and day</a> &#8211; when are customers online and engaging?</li><li><a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">Targeted or to all customers</a> &#8211; is it relevant to the individual customer?</li><li>Click rate &#8211; have you included (enough) links and buttons?</li></ul>



Keep those questions in mind when crafting your emails and these will also be the main part of your email analysis which you will compare against your open rate.



<h5 class="wp-block-heading">Set up your own email open rate analysis</h5>



A&nbsp;simple Excel sheet&nbsp;is all you need to get started with your open rate analysis, and it’s quick to set up.&nbsp;



Have a look at this fictional sample sheet to see what you should include and keep track of.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="http://assets.stampede.ai/downloads/email-marketing-analysis-template-stmpd22.xlsx"><img decoding="async" src="https://image.stampede.ai/fill/1024/187/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNi9TY3JlZW5zaG90LTIwMjItMDYtMDMtYXQtMTMuMjIuMzMtMTAyNHgxODcucG5n" alt="" class="wp-image-21789"/></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Download this Excel template <a href="http://assets.stampede.ai/downloads/email-marketing-analysis-template-stmpd22.xlsx" target="_blank" rel="noreferrer noopener">HERE</a> to see it in full and start using it for yourself to spot trends and find out what’s giving you the best results.



<h5 class="wp-block-heading" id="h-example-email-open-rate-analysis">Example email open rate analysis</h5>



Here are some&nbsp;key takeaways&nbsp;from analysing the email campaigns in relation to their open rates:



Sending times



<ul class="wp-block-list"><li>Regular Monday emails perform better later in the morning</li><li>In general, afternoon sending times result in higher open rates</li></ul>



Days



<ul class="wp-block-list"><li>Emails sent towards the end of the week get higher open rates as customers might be in the right mindset of planning their free time</li><li>For mid-week reminders use them in combination with PM sending times</li></ul>



Click rate



<ul class="wp-block-list"><li>You want customers to take action and book a table/room. If your emails include relevant (limited) offers with a clear call-to-action your click rate will increase</li><li>Personalised content, such as the loyal or new menu offer will also increase click rates</li></ul>



Subject lines



<ul class="wp-block-list"><li>For reminder emails &#8211; create a sense of urgency by including ‘last chance’, ‘secure now’ for a higher open rate</li><li>Vague subject lines result in lower open rates (special events to mark, 2 events coming up)</li><li>Including your company name will make it instantly recognisable and more relevant</li></ul>



Make it personal and targeted



<ul class="wp-block-list"><li>The highest open rate comes from emails that include the customer’s name in the subject line</li><li>The new menu launch offer targeted at loyal customers only makes them feel extra valued</li></ul>



Save time and automate your email campaigns. <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team to get started.

How To Get Insight From Questionable Email Open Rates [Part 1]

Data from the <a href="https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/ishybridworkingheretostay/2022-05-23#:~:text=More%20than%20three%2Dquarters%20(78,had%20fewer%20distractions%20(53%25).">Office of National Statistics</a> suggest that the number of people who regularly work from home has doubled since pre-pandemic times.



As the novelty of working from home wears off, demand for public spaces that offer a social yet productive working environment will grow.



If you own a coffee shop with plenty of space then you are in a prime position to take advantage of this demand. You already have many pieces in place to set up a good coworking space.&nbsp;



With <a href="https://drinkycoffee.com/coffee-statistics/">coffee shop revenues still below pre-pandemic numbers</a>, this could be an excellent opportunity for coffee shop owners to recover and diversify their income.



Here we will go through the necessary steps to accommodate paid coworking customers in your coffee shop.



<h5 class="wp-block-heading">1. Assess Demand for Coworking Space</h5>



Before you plough time and money into setting up your coffee shop for coworking, you should first try to find out how likely it is people in your local area would be willing to pay to work at your premises.



There are a few ways of doing this. They include:



<ul class="wp-block-list">
<li>Look online if there are any coworking spaces in your area. If there are some then it&#8217;s very likely that there is demand for these types of spaces in your local area.</li>
</ul>



<ul class="wp-block-list">
<li>Take note of how regularly people work at your coffee shop. Many of these people would be willing to pay a small fee to work there if you can provide a more productive space.</li>
</ul>



<ul class="wp-block-list">
<li>Put up a comments and suggestions box in your shop with a sign above it saying &#8211; “We are thinking of offering coworking with ergonomic furniture and high-speed internet. Would any of you be interested in this?” Check how many people have expressed interest over a four-week period</li>
</ul>



<ul class="wp-block-list">
<li>If you have some sort of online access to your customers (active social media account or <a href="https://stampede.ai/how-it-works/marketing">email list</a>) then simply ask your customers on there.</li>
</ul>



It&#8217;s really important that you get some sort of interest in coworking before you make any moves to implement it in your business.



Do not assume that a lack of competition in your local area means that you have found an underserved market. In ninety-nine per cent of cases, a lack of competition means a lack of demand.



<h5 class="wp-block-heading">2. Designating a Space for Coworking</h5>



Once you have decided that you are going to offer coworking at your premises, the next step is to decide which part of your coffee shop you are going to set up a coworking space. And how much of your premises will be designated for coworkers.



When it comes to deciding where in your shop you want to have your coworkers, you should remember that one of the biggest needs of working people is for their environment to be quiet.&nbsp;



Therefore you should try to select a space that is as far away from any of the noisiest areas of your shop as possible.&nbsp;



If you have the means to have a physical barrier between the coworking space and other areas of your shop (say an upstairs area, for example) then this is ideal.&nbsp;



It may also be worth investing in a sound system that allows you to exclude music from your designated coworking space while still having it piped into other areas of your premises.



You also need a dedicated space big enough to meet your demand from coworkers.



I’ve found that during working hours, about one-fifth of your customers will be coworkers. So try to dedicate around that proportion of your seated area to coworking.



<h5 class="wp-block-heading" id="h-3-deciding-on-pricing-and-terms">3. Deciding on Pricing and Terms</h5>



Coworking is usually either priced as an individual fee per day, or as a monthly fee that covers a certain number of hours per month.



You are also going to have to decide what is included in this fee. Are coworkers entitled to unlimited food and drinks as part of their fee, or will this be sold separately?



In my experience, the best way of pricing out coworking at a coffee shop is to offer a monthly fee for a certain number of hours. Allow one meal, unlimited drinks and a selection of unlimited snacks as part of this.



Offering free food and drinks as part of your terms gives you a real competitive advantage over coworking spaces. While many coworking spaces do offer complimentary snacks and drinks, these won’t be of the same quality as ones freshly prepared by you.



While you may not be able to offer meeting rooms and private phone booths at your coffee shops, your ability to offer superior food and drinks should make you more appealing to freelancers and solo workers.



When it comes to pricing, current rates (2022) for coworking tend to be around £75 &#8211; £100 for part-time (2-3 days a week) and £125 &#8211; £180 for full-time (5 days a week).



The main variable for this cost is location. So if you are based in London then it&#8217;s likely you will be at the top end of this scale.



Of course, you will have to experiment with pricing and find the sweet spot between profitability per head and demand.



<h5 class="wp-block-heading" id="h-4-getting-the-required-infrastructure-in-place">4. Getting the Required Infrastructure in Place</h5>



To have any chance of being competitive in the coworking market you will need to offer customers:



<ul class="wp-block-list">
<li>Ergonomic padded chairs with armrests</li>



<li>Tables of a suitable height to work at&nbsp;</li>



<li>High-speed, reliable <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> that can handle multiple users at the same time</li>



<li>A quiet environment</li>



<li>A means of <a href="https://stampede.ai/how-it-works/marketing">communicating with existing</a> customers</li>



<li>Opening hours during regular office hours (and ideally longer)</li>
</ul>



Many coffee shops are unlikely to have the required table and chairs, or the internet.&nbsp;



It is imperative that you invest in these things before you offer coworking.&nbsp;



Offering a bad coworking experience due to insufficient infrastructure can damage your reputation and ruin your chances of being seen as a viable coworking option by local people going forward.



<h5 class="wp-block-heading" id="h-5-marketing-yourselves-as-a-coworking-space">5. Marketing Yourselves as a Coworking Space</h5>



In my experience, the best way of marketing yourself as a coworking space is to try and rank for the term: “coworking space in [your location]” on Google.



So long as you narrow this down to your really local area, say “coworking space in Hackney” rather than “coworking space in London”, then you have a decent chance of ranking due to a lack of competing coworking spaces in this area.



To optimise your website for this keyword, just do the following:



<ul class="wp-block-list">
<li>Set up a dedicated page on your website for your coworking where you talk about your offering and terms. Make sure this is titled with your target keyword.</li>



<li>Add that you offer coworking in your business description and services in your Google My Business account</li>



<li>Add that you offer coworking on some areas of your website’s homepage</li>



<li>Look around if there are any online directories dedicated to coworking spaces and sign yourself up for these.</li>
</ul>



You will not rank for coworking-related keywords immediately. However, if you follow these steps you should be appearing in these searches within a couple of months.



Other ways that you can market yourself as a coworking space include:



<ul class="wp-block-list">
<li>Having a sign outside your premises</li>



<li>Making social media posts about it and asking your followers to share it</li>



<li>Emailing existing customers on your email list</li>



<li>Taking out an advertisement in the local newspaper (this is always cheaper and more effective than you expect it to be)</li>
</ul>



<h5 class="wp-block-heading" id="h-final-thoughts">Final Thoughts</h5>



The rise of remote working after the pandemic has meant that the part-time coworking space market will certainly grow in the next few years.



Coffee shops are in a prime position to take advantage of this as they can set up a coworking space without core changes to their business operations. All they need are a few tweaks to be able to compete with (often overpriced) dedicated coworking spaces.



If you have a large premise, then this could be an excellent opportunity for you to increase and diversify your income.



This article was written by Oli Baise. Oli helps run London-based coffee shop The Coffee Traveller. He writes about all things coffee and the coffee industry in his blog <a href="https://drinkycoffee.com/">Drinky Coffee</a>.

How to Set Up a Coworking Space in Your Coffee Shop

New Integration With Storekit

October Update – 3x Faster Guest WiFi and more

All Hospitality Apps Need This One Thing To Work Well

Today we are launching our &#8220;Snap box&#8221;, a remotely managed device to provide the best in class captive portal solution. Using the latest standards outlined by Apple and Google utilizing the DCHP option 114 which enforced captive portal compliance and experience. 



<h3 class="wp-block-heading" id="h-the-why">The Why</h3>



Running a captive portal is a must-have for all physical businesses, why? because it will deliver up to 75% of your guest traffic.



Not only this but it also provides a seriously rich dataset which tells you how long someone is in your venue, when they arrived and when they leave. 



If you are running a hotel it can also tell you which room a guest is staying in&#8230; 



So if 75% of your business comes from this data source, why does it still feel like almost all captive portals still SUCK, and why does it feel like that&#8217;s getting worse?



Guest Wi-Fi can be so powerful there are now umpteen companies out there who will do you a deal on a captive portal solution. The issue here is building a decent captive portal is really hard &#8211; In 2021 I wrote a love letter to building the worlds best captive portal &#8211; <a href="https://patrickclover.medium.com/how-to-build-the-worlds-best-captive-portal-feee1654fa8b">read here</a>. 



Captive portals have a superpower but it comes with a weak point. They give any operator the ability to track any customer within 6m of the device, but this has opened up quite a serious privacy issue.



While most operators make little use of this it is entirely possible. The main reason people can&#8217;t utilize it is that this stream of data (by design) is not connected to anything else in a business. It might get exported/imported into other systems on mass but you couldn&#8217;t use the data to say &#8220;&#8230;as soon as someone leaves the building ping them a message.&#8221;



The barrier to entry for selling captive portals is very low (given the market, supply of engineers and increasing demand). But the barrier to entry for desired user experience is very high, and has gotten higher. And because of Apple / Google&#8217;s privacy concerns, they have begun locking down the triggering of these pop-up screens. Which in the worst case will leave your guests with a broken-looking screen&#8230;



<h3 class="wp-block-heading" id="h-enter-apple">Enter Apple</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg" alt="" class="wp-image-23594" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-300x169.jpeg 300w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-768x432.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1536x864.jpeg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1200x675.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-150x84.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Apple has decided to do its thing and enforce operating system changes to help alleviate the privacy and experience concerns.



Apple released this spec entitled <a href="https://developer.apple.com/news/?id=q78sq5rv">&#8220;How to modernize your captive network&#8221; </a>back in 2020! Ages ago, right? Welcome to innovation in this space. Later in the year, this proposal was picked up by the IETF (Internet Engineering Task Force) &#8211; <a href="https://datatracker.ietf.org/doc/html/rfc8910">read more</a>. It was then implemented in the <a href="https://developer.android.com/about/versions/11/features/captive-portal">Release of Android 11</a>



This solution is truly the hallmark of <a href="https://www.apple.com/">Apple</a>. It can control when the popup should be seen, and how long the guest&#8217;s session should last and also has the ability to show the guest how much bandwidth they are allowed to consume &#8211; cool right?



Woohoo! A captive portal solution that is bulletproof, privacy first and guest experience-centric.



<h3 class="wp-block-heading" id="h-the-implementation-problem">The Implementation Problem</h3>



The issue with the approach outlined by Apple is that it requires a robust network setup, including on-premise infrastructure. In practice, this means you will need.



<ul class="wp-block-list">
<li>Custom domains </li>



<li>DDNS support </li>



<li>Localized SSL certificates </li>



<li>A HTTP Server and web proxy</li>



<li>Content caching</li>



<li>DHCP with support Option 114</li>
</ul>



Apple wants the network owners i.e. hospitality operators to own the networking stack for this new standard to work.



The problem faced now is that very few operators will have the correct equipment on site to support these changes or few will.



And in true Apple fashion, it looks to be mandating this in a future release of iOS.



Your captive portals will ultimately become unstable when this happens, and you may have already noticed an increase in customer complaints and downtime as a result.



<h3 class="wp-block-heading" id="h-oh-snap">Oh, Snap!</h3>



<figure class="wp-block-video"><video autoplay loop muted src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/mikrotik-provisioning-steps.mp4"></video><figcaption class="wp-element-caption">Snap re-provisioning from factory reset</figcaption></figure>



This month, we have launched a hardware line called Snap which solves this problem.



This line of hardware can be remotely provisioned in your Stampede dashboard. Out of the box it will ship with all the features needed to run a best in class experience and adhere to Apple&#8217;s beautiful captive portal solution.



For guests, this will mean we can serve much richer content (like videos) and deliver zero-second latency performance to local devices.



As we have been providing more functionality &#8220;on the floor&#8221; it has become obvious we need tighter control of what&#8217;s happening in the building. This device will automatically have its functionality extended over time to support a next-generation digital hospitality experience.



Imagine using a table booking system like Stampede that was accessing its information via a Snap box and then relaying that onto an iPad at the front-of-house. Or running promotions in real time to guests who were connected to the Wi-Fi&#8230; under the hood this device can be programmed/re-programmed to bring any Stampede service closer to the customer.



To recap, it has built-in redundancy, lower operating costs and performance that&#8217;d make your eyes POP. And I really mean that &#8211; when you experience response times measured in sub (ms) the guest experience is magic.



The Snap box is a powerhouse, it packs as much power as a desktop PC. Its job? To provide the best possible guest experience with no compromises and no cowboy funny business.



It is future-proofed and will end up being the central hub for all serious hospitality operators.



We are building up a network of Stampede Snap installation partners across the UK who will be able to perfectly implement this solution, with recruitment beginning in Mid-August.

Snap Box – Stampede Network Application

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Stampede launches “Wi-Fi Stories” to revamp outdated guest Wi-Fi

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Research Found Gen Z Abandons Pubs and Clubs

Founders Series: Patrick Clover, Founder and CEO of Stampede

New research has revealed Brits only try new food and drink venues 1-2 times a year

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DEBATE: Does the Jamie’s Italian chain have only itself to blame for its demise?

City dwellers more likely to have a pub they consider a ‘local’

Research reveals insight to British social routines.

Up close and personal: Why WiFi might be the best way to direct marketing to your guests

The Guest Re-Engagement Workflow Every Venue Needs

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June upates with workflows, enquiries and competitor analysis

June Update – AI Review Insights, New Features and More

Build, Build, Build

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A more effective ways to run Meta ads for hospitality

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Introducing Quick Campaigns

We’re gearing up to launch the Enquiry Pipeline within the Stampede booking platform, purpose-built for managing large, high-value, and often complex booking enquiries.&nbsp;



It’s been designed with one goal: to give you total visibility from first enquiry to confirmed table, without the spreadsheet chaos.



<h4 class="wp-block-heading" id="h-what-is-it">What is it?</h4>



The Enquiry Pipeline is a new workspace inside your Stampede dashboard that helps you manage private hires, large groups, and bespoke bookings.



You’ll be able to:



<ul class="wp-block-list">
<li>Have a clear, trackable view of every incoming enquiry </li>



<li>Track value across the full pipeline </li>



<li>Assign enquiries across your team </li>



<li>Quickly spot what’s pending, in progress, or at risk </li>



<li>Take action fast — all from one central view </li>
</ul>



It’s connected to your bookings system, so every update is in sync. No switching tools. No copy-paste. Just one clear path from lead to seated.



<h4 class="wp-block-heading" id="h-why-we-re-building-it">Why we’re building it</h4>



We’ve spoken to dozens of hospitality businesses who all said the same thing: when a big enquiry comes in, everything else stops.



Between emails, DMs, shift changes and long lead times, enquiry management has become a manual, disjointed mess — and the stakes are high.



So we built a system that reflects how group bookings actually work: multiple touchpoints, multiple team members, and a fast-moving timeline. The Enquiry Pipeline brings it all into one clean, connected view.



<h4 class="wp-block-heading" id="h-how-it-works">How it works</h4>



Guests trigger an enquiry when they reach your venue’s table size limit on the booking form. Instead of hitting a dead end, they’re shown a branded enquiry form. From there, you capture key information up front:



<ul class="wp-block-list">
<li>Date and time </li>



<li>Party size </li>



<li>Contact info </li>



<li>Any notes </li>
</ul>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="511" src="https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-1024x511.png" alt="Stampede Enquiries Pipeline - bookings" class="wp-image-23744" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-1024x511.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-300x150.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-768x383.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-1536x767.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-2048x1023.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-1200x599.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/enquiries-pop-up-150x75.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



The enquiry appears in your “New Enquiries” column on the dashboard, giving your team visibility over what’s just come in and what needs triaging.



Once someone from your team responds, the enquiry moves to “In Progress.” Here, the team can:



<ul class="wp-block-list">
<li>Reply directly from the system </li>



<li>Ask for more details (for example, occasion, layout preferences, budget) </li>



<li>Offer available times or packages </li>
</ul>



When the guest is ready to proceed, you can send a deposit request via a payment link. You can also provisionally hold tables using the integrated booking system without switching between platforms.



Once the deposit is paid, the enquiry status updates to “Confirmed.” Your team can move forward with confidence, knowing the booking is secured.



Pre-orders are available at every stage. Menus can be sent, and guests can submit their choices online. There’s no need for back-and-forth emails or chasing dietary requirements. Everything is tracked within the system.



If the guest cancels, the enquiry moves to “Cancelled.” You can log a cancellation reason and use this data to improve offers, packages, or future follow-ups.



Throughout the pipeline, your team can see the total potential value of upcoming group bookings. This gives managers and GMs a clearer picture of forecasted revenue and resource planning.



Every step is designed to reduce admin, increase visibility, and make group bookings easier to manage at scale.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="508" src="https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-1024x508.png" alt="stampede enquiry management" class="wp-image-23745" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-1024x508.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-300x149.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-768x381.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-1536x763.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-2048x1017.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-1200x596.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/manage-enquiry-pipeline-example-150x74.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-when-s-it-available">When&#8217;s it available?</h4>



We’re rolling this new feature out very soon, so make sure your team is ready when it goes live. If you’d like an early look, you can book a <a href="https://stampede.ai/demo">demo</a> or speak to your account manager to see it in action.



This is just the beginning. The Enquiry Pipeline is one of many new features coming to Stampede this Summer.

Feature Update – Improved campaigns, reporting and imports

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

Stampede announces Springo acquisition

Report – 2020 Data Insights in Hospitality.

CRM Dashboard – Definition And Benefits For The Hospitality Industry

8 Quick Tips To Maximise Your Hospitality CRM

How To Create Personalised Marketing Campaigns With Your CRM

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

What Is A Hospitality CRM System? A Full Guide

The 6 Must-Have Key Features Of A Restaurant CRM

7 Frequently Asked Restaurant CRM System Questions Answered

The 3 Different Types Of A CRM System Explained

3 Clever AI Tools To Support Your Hotel Operations

Become A Stampede Pro With These Hidden Features

4 Types Of Customer Loyalty: How Loyal Are Yours?

What Makes A Hospitality CRM?

How To Create A Hospitality CRM Strategy That Drives Results

How To Build A Customisable Hospitality CRM Dashboard

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How AI Can Facilitate Reviews Management For Hospitality Operators

How To Speed Up Content Creation With AI In Hospitality

A new kind of marketplace for hospitality apps

New Features & Updates – September 2023

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

Cate Triendl

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

SMS marketing campaigns are not only quick to set up but also come with higher customer response rates.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



It’s common to use text messages to send automated booking confirmations and reminders. However, there are many more clever ways you can&nbsp;make SMS work harder for you.



<h2 class="wp-block-heading" id="h-3-proven-sms-marketing-campaign-ideas">3 Proven SMS Marketing Campaign Ideas</h2>



<h4 class="wp-block-heading">1) Email follow-up</h4>



<a href="https://stampede.ai/blog/email-vs-sms-marketing-which-one-to-choose/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">In the first part</a>&nbsp;of this series, we identified that by combining email and SMS marketing campaigns you get maximum results.



In general,&nbsp;SMS marketing is great as a follow-up&nbsp;to a previous email campaign. Here are some examples of how you can use them in tandem.



Flash promotions:



<ul class="wp-block-list">
<li>Email content:&nbsp;Don’t miss our upcoming seasonal offers</li>



<li>SMS message: &#8216;Last chance, our offer is ending soon.’</li>
</ul>



Event early-bird bookings:



<ul class="wp-block-list">
<li>Email content:&nbsp;Festive season event bookings are now open</li>



<li>SMS message:&nbsp;‘Bookings are coming in quickly for Xmas, secure your place early on and get % off.’</li>
</ul>



Last-minute event availabilities:



<ul class="wp-block-list">
<li>Email content:&nbsp;Our popular pub quiz is back next Friday</li>



<li>SMS message:&nbsp;‘Didn’t get a space for our pub quiz tonight? You’re lucky, we have X spaces left, can we count you in?</li>
</ul>



<h4 class="wp-block-heading">2) Upsell</h4>



You can also trigger SMS marketing campaigns to be sent out once customers have booked a table as a way to&nbsp;upsell them in advance.



In these, you can highlight&nbsp;recommendations, i.e. promote a new menu,&nbsp; limited items or your happy hour.



Upsell SMS messages can also be used to&nbsp;promote your food/drink packages&nbsp;or other deals customers can book on top.



Tip &#8211; your call-to-action should allow customers to easily get in touch with you to book those options.



<h4 class="wp-block-heading">3)&nbsp;Survey request</h4>



Fact is, customers are more likely to leave a review when prompted. Combine this with the higher engagement rate of text messages, and&nbsp;SMS is the ideal tool to boost your online reviews.



Simply send customers an automated post-visit text. Ask them to review their experience and include a link to a feedback form or wherever you want your customers to rate you.



“Hey [name], how was your experience at [venue]? We’d love your feedback. Click here to leave a review [link]. Thank you, [company].”



Ready to start with your first&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#sms/?utm_source=zoho&amp;utm_medium=email">SMS marketing campaigns</a>?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you through it.

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

Managing online&nbsp;table bookings&nbsp;and handling online&nbsp;customer reviews&nbsp;are daily tasks for every hospitality operator. Despite how heavily connected bookings and feedback are in the customer journey, it’s surprising how disconnected they can be when it comes to data.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Aside from the obvious benefits of a slick customer experience, with the&nbsp;<a href="https://www.touchbistro.com/blog/restaurant-analytics/">data and insights</a> from both&nbsp;together, you can&nbsp;elevate your operations&nbsp;to the next level.



<h5 class="wp-block-heading" id="h-3-reasons-to-link-your-bookings-and-reviews-system">3 Reasons To Link Your Bookings And Reviews System</h5>



<h6 class="wp-block-heading">1) Get valuable operational insights</h6>



If you sync your customer’s feedback to the booking you will get access to the customer’s name and table.&nbsp;



From this, you can withdraw valuable&nbsp;operational insights,&nbsp;i.e. trace back who served the customers, what they have ordered, etc.&nbsp;



This is particularly useful if the customer has left a&nbsp;negative review. It will help you to better understand what might have happened and to&nbsp;take appropriate action.



<h6 class="wp-block-heading">2) Control your reviews</h6>



By linking both systems you have&nbsp;<a href="https://stampede.ai/blog/how-to-take-back-the-control-of-your-online-reviews/" target="_blank" rel="noreferrer noopener">better control of your reviews</a>.&nbsp;



Quite often it&#8217;s when the booking is first made that triggers the eventual customer feedback request.



But what if the customer is a no-show? In most cases, they will still get the feedback request. However, if your systems are connected, the systems know that the&nbsp;customer has actually been at your venue.&nbsp;



For example, once the customer has been checked in via the FOH booking system, a feedback email can be triggered for a certain time after that.&nbsp;



This way you also&nbsp;avoid fake or invalid reviews&nbsp;by customers who have never been to your venue, which can harm your overall score.&nbsp;



<h6 class="wp-block-heading">3) Optimise the full customer journey</h6>



You could say that your customer journey starts with the booking and ends with the review. If you now connect both, you can plot out the events in-between better.



This will give you a full,&nbsp;single customer view of their experience&nbsp;and the timeline of events.&nbsp;



It helps you to ensure that &#8211; from a customer perspective &#8211; everything runs smoothly from end to end. Action can be taken at key touch points. New opportunities for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised customer experiences</a> can be discovered with ease.



<h5 class="wp-block-heading">How To Use Reviews and Bookings Data To Increase Loyalty</h5>



There’s even more you can do with the&nbsp;combined data from your booking and feedback&nbsp;system.



Here are&nbsp;3 segmentation examples&nbsp;you can use to power up your marketing campaigns.



Has been at the venue but has not left a review&nbsp; -&gt; Send a review reminder, you can incentivise it if you want



Has been at the venue and has left positive feedback -> Reach out and send them a special offer if they refer you to family &amp; friends



Has been at the venue and has left negative feedback -&gt; &nbsp;Win-back campaign with a special offer



Want to fill in more seats more often?&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

3 Ways To Improve Customer Experience With Bookings & Reviews

Retaining a customer is up to <a href="https://www.raven360.com/blog/customer-loyalty-vs-customer-retention">25x cheaper</a> than gaining a new one.&nbsp;



Make sure to keep your existing customers happy, it’s worth the effort.



Customer retention, loyalty and advocacy are three very popular and successful ways of growing your business.



However, for those concepts to work in your favour they all need to be powered by one thing: customer data.&nbsp;



We came up with a simple 4-step approach to help you <a href="https://stampede.ai/blog/how-to-drive-footfall-into-your-restaurant-patrick-clover">turn one-time visitors into loyal ones using data</a>.



<h2 class="wp-block-heading" id="h-step-1-grow-your-database">Step 1: Grow your database</h2>



It’s important that you collect customers&#8217; data as early in the customer journey as possible.



You can then gather all your data sources, e.g. <a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a>, <a href="https://stampede.ai/get-bookings">Table Booking System</a>, <a href="https://storekit.com/">Order &amp; Pay App</a>, into one centralised database like a CRM.



This allows you to easily segment your data to create targeted marketing campaigns and retain customers.



Real-World Scenario:



Phil and his wife Laura are local to your venue and just had dinner at your restaurant for the first time.&nbsp;



Whilst at your venue, Laura has signed up for your WiFi and you captured her contact details, including her date of birth.



<h2 class="wp-block-heading">Step 2: Make customers come back</h2>



Now it’s up to you to retain them and your key lies in the gathered data.



Set up an automated post-visit email to thank them and inform them about the midweek offer you run at the moment.



Real-World Scenario:



Phil and Laura are planning their weekly date night and remembered the offer. As they had a really good time, they decide to pay you a second visit and also to pre-book a table.&nbsp;



Phil wants to surprise his wife and asks you to prepare Laura’s favourite drink for their aperitif.



<h2 class="wp-block-heading">Step 3: Foster lasting customer loyalty</h2>



The next step is to make customers come back on a regular basis and build long-term relationships.



Again, data is your guiding light here. But this time, you want to dig deeper to make your marketing more personalised.



Real-World Scenario:



You noticed that Laura’s birthday is coming up soon and you want to invite her to mark this day at your restaurant. Her favourite drink will of course go on the house.



Laura is delighted by your personalised email and decides to celebrate her special occasion with her family and friends at your restaurant.&nbsp;



<h2 class="wp-block-heading">Step 4: Boost customer advocacy</h2>



Fact is, loyal customers not only tend to spend more at your venue, but they also happily recommend you.



Real-World Scenario:



The day after the big party, Phil tells his workmates all about your restaurant as you did a great job for Laura’s birthday. They will soon pay you a visit.



Extra tip: You can further encourage customer advocacy by sending out an email to your most loyal customers. Offer them a voucher or discount if they refer you.



By the way, steps 3 &amp; 4 come with a great opportunity to further build and strengthen your database with new contacts. Starting the customer loyalty loop all over again for more revenue.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to stay tuned. We will provide you with more time-saving and effective marketing tips on customer retention, loyalty and advocacy over the following weeks.&nbsp;

4 Steps To Master Customer Retention and Loyalty With Data-Driven Marketing

Loyalty App

[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond.&nbsp;
With a variety of easy and automated ways to build a customer database, you can connect with customers through <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> after they depart and during their stay. No more masked data from OTAs, and more chances to <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a> your on-site services.
Take back control of your reputation at the same time with our built-in <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a>. Get more reviews, more often and improve your ranking on Tripadvisor and Google.
Your guests will benefit from an enhanced customer experience, with a frictionless, password-free and totally secure <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/">guest WiFi system</a>. It even remembers them when they come back to the venue.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/">contact</a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]Get started growing your business with a 14-day free trial. 
Includes all features of our Starter plan[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]

As hospitality marketers, you understand that a successful content strategy is key to getting your message out and engaging with potential customers.&nbsp;



But let&#8217;s face it, creating good content can take up time and energy. That’s where artificial intelligence (AI) comes in. AI has revolutionised the way and speed at which we create promotional and marketing content.



In this blog post, we&#8217;ll provide helpful tips for those seeking to use AI within their strategies for creating compelling content for their businesses.



<h2 class="wp-block-heading" id="h-5-clever-ways-to-use-ai-for-content-creation">5 clever ways to use AI for content creation</h2>



It can be overwhelming to keep up with the demands of a successful content marketing strategy. Luckily, there are a few ways to use AI to help alleviate some of that pressure.



<a href="https://openai.com/blog/chatgpt">ChatGPT</a>, <a href="https://www.copy.ai/">Copy.ai</a> and <a href="https://www.jasper.ai/">Jasper</a> are only a few examples of AI-powered language tools that can assist in generating content that is engaging and effective.&nbsp;



Hospitality operators can focus on other important tasks while still maintaining a strong online presence.



Here are 5 types of hospitality marketing content AI can generate for you:



<h4 class="wp-block-heading">1. Marketing Copy</h4>



The success of any marketing campaign stands and falls with the right subject line. AI can come up with a wide choice of subject lines for email campaigns and also headlines that are attention-grabbing and tailored to the target audience.



But it doesn&#8217;t stop there, AI can support the whole email content creation process. It provides marketers with inspiration and generates new ideas to fill up the pipe. Plus, by using a different tone of voice, it can iterate different versions that resonate with the customers.



In addition, hospitality marketers can also repurpose existing content quickly by using automatic summarisation or paraphrasing tools. These help convert long-form articles into shorter versions. An efficient way to create sharable content for social media posts, stories and videos.



<h4 class="wp-block-heading">2. Social Media Content</h4>



Social media managers as well can save time and reach a larger audience with AI-generated posts and captions. Whether it&#8217;s a basic post, a new product launch or a company announcement, AI can craft the perfect message that resonates with your followers. In case you’re running out of ideas, just ask AI for some input.



Additionally, AI ad copywriting can help generate high-quality ads that are tailored to the audience. Predictive technology optimises ads for clicks and conversions. This will increase conversion rates and ultimately drive sales.&nbsp;



<h4 class="wp-block-heading" id="h-3-seo-content">3. SEO content</h4>



To improve your website’s ranking on search engines, it is essential to produce content that perfectly matches your target audience&#8217;s search queries. However, identifying the right keywords and writing optimised content takes time and effort.



AI can analyse your target audience, search trends, and other key factors to suggest relevant keywords. Marketers can then use AI to generate high-quality and SEO-friendly content for their websites to boost traffic. So they get found more often by potential customers.



<h4 class="wp-block-heading" id="h-4-website-content">4. Website content</h4>



Hospitality marketers can also utilise AI content for other parts of their websites. For example to produce headlines and write engaging descriptions for their venue outlets and amenities.



Additionally, it speeds up the creation of time-limited landing pages to showcase offers for seasonal events like Christmas or Mother’s Day.



The result is content that is not only search engine optimised but also converting. This enhances the overall online presence and provides its customers with an exceptional user experience.



<h4 class="wp-block-heading" id="h-5-restaurant-menu">5. Restaurant menu</h4>



Gone are the days of bland and unimaginative menu descriptions. Every restaurant menu is an opportunity to create an unforgettable experience for customers, and AI is there to support you.



AI allows for unique and enticing descriptions of dishes, highlighting the flavours and textures that diners can expect. Not only that, but it also makes it quicker and easier to update menus whenever needed.



And for special events or seasonal menus, AI can assist in creating the perfect copy to capture the spirit of the occasion.



<h2 class="wp-block-heading" id="h-3-tips-for-writing-better-prompts-with-ai">3 Tips for writing better prompts with AI</h2>



Writing prompts are an integral part of using AI. It&#8217;s important to make sure they are well-crafted so that you get the desired output.



Here are three tips for writing better prompts with AI:&nbsp;



<ul class="wp-block-list">
<li>Be clear and concise. Write instructions specifically for the AI to follow and avoid ambiguity.&nbsp;</li>



<li>Use simple and straightforward language. AI has a hard time understanding figures of speech, idioms and complex sentence structures.</li>



<li>Test and iterate the prompts. Keep on revising them until you get the desired results.</li>
</ul>



Example prompt: act as a restaurant marketer who is promoting his newly launched summer menu and suggest 4 promotional email messages to send out to their loyal customers.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI has huge potential to provide hospitality marketers with a variety of time-saving content creation capabilities depending on their individual needs.&nbsp;



With AI, they can create more engaging and personalised experiences for guests. But also improve search rankings, reduce costs and generate various pieces of content better content faster.



Furthermore, as technology advances, AI will continue to get smarter. This means hospitality marketers should always be ready to stay on top of the latest trends and use these developments in AI to their advantage.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.