Mother’s Day marketing ideas to ramp up revenue

Twenty practical ideas to fill tables and sell at-home boxes this Mother’s Day, from in-venue events to e-commerce bundles.

Mother’s Day is one of the biggest dates in the hospitality calendar, and the venues that plan for it fill tables while everyone else runs a normal Sunday. The ideas below work in the venue and online, so you can serve both the guests who come to you and the ones celebrating at home.

Worth considering collaboration opportunities with local suppliers too: flowers or seeds, chocolate, wine. Bundling a partner’s product into a single Mother’s Day package makes the offer feel bigger and costs you less to build.

How to promote your Mother’s Day offers

Use the full breadth of your marketing channels to get your offers out there. Start two to three weeks ahead: people book Mother’s Day tables early, and a late send only catches the stragglers.

One best practice before you begin: give your audience a chance to opt out early on. Not everyone wants Mother’s Day emails, and for some the day is a hard one.

Email and SMS are your best bet for promoting pre-bookings. Adding some free extras will make your offers even more attractive. Then schedule a last-minute sales booster campaign in the week before the day to fill any remaining space.

Social media contests are great at building awareness of your offers. Re-creation and throwback photo competitions, where followers tag you to win, are a fun way to get your audience posting about you.

A simple pop-up or banner on your website featuring your offers catches everyone who visits between now and the day itself.

Pro tip: tools like Canva come with a wide range of ready-to-use Mother’s Day templates that save time on emails, banners and social posts.

10 in-venue ideas

Create a memorable experience and get inspired by some of our in-venue ideas.

• Offer classes: cooking and baking, cocktails, flower arrangement, pottery

• Run a mother and child event, including adult children

• Treat grandmas to a free drink or dessert

• Get kids involved with some crafty activities

• Host a charity event or raffle with prizes to win

• Hire a photographer or a photo booth

• Put some live music on

• Create a dedicated mum’s food and drinks special

• Offer a themed afternoon tea

• Come up with a full family Sunday lunch offer, kids’ treats included

10 e-commerce ideas

E-commerce sales around Mother’s Day can make a big contribution to your revenue. Include links to your online shop in your socials and your emails so ordering takes one tap. If you sell meal kits or hampers, a clear, well-photographed product page does most of the selling for you.

Here are some extra revenue ideas to tap into.

• A full at-home experience: a meal box for brunch or afternoon tea, with drinks and decoration

• A breakfast-in-bed box

• Family cook-at-home kits

• Baking kits for kids

• A dessert-only box with flowers

• A luxurious picnic hamper

• A “treat your mum” gift hamper

• Personalised gift cards with extra add-ons

• A “me time” voucher for a mum’s night out

• Double loyalty points for online orders

Mother’s Day marketing content ready but not sure how to set up your email campaign? Get in touch with one of our team, who are happy to help.