Give your customers the royal treatment for the long Jubilee weekend ahead and drive some extra revenue for your business.
Recent research by KAM Media has shown that 4 in 5 people will celebrate the Jubilee weekend (2nd to 5th June) in some way, with 35% planning to visit a pub and 31% a restaurant. On top of this, pubs are allowed to stay open until 1:00 AM for the period.
With less than 4 weeks to go, time to lean hard on your marketing comms to ensure your venue is buzzing. Email campaigns should be your go-to here to spread the word about your events and urge customers to book ahead.
Here’s what your 5-part Jubilee marketing campaign could look like:
Jubilee Email Campaign
Email 1 – Let’s celebrate – Book your spot for our Jubilee weekend
Audience: All customers
Sending time: 19th/20th May
Content ideas:
- Entertainment program – Live music, Jubilee event broadcasts
- In-venue events – Traditional games, raffles, royal pub quiz
- Food & drink highlights – Great British Menu, showstoppers, royal cocktails
- Meal kits – Jubilee picnic hamper with classic staples, coronation afternoon tea box
- Early bird booking offer
Email 2 – Have you secured your Jubilee table yet?
Audience: All customers, excluding bookers
Sending time: 23rd/24th May
Content ideas:
- Shorter version of Email 1 as a reminder
- Highlight your main events, ie. ‘don’t miss our giant cake stand’
- Create a sense of urgency – ‘book now’, ‘only limited availability
- Special afternoon tea offer if you book this week, including free drinks
Email 3 – One week to go – are you ready to celebrate?
Audience: All customers
Sending time: 26th/27th May
Content ideas:
- What to look forward to on the weekend
- Sneak peek – “we’re already busy prepping the venue”
- Head to our socials to stay updated and get involved in competitions
Email 4 – Last-minute availability for this Jubilee weekend
Audience: All customers, excluding bookers
Sending time: 31st May/1st June
Content ideas:
- Why you should celebrate with us – event highlights
- Last sales push to fill in empty spaces – include a special deal
Email 5 – Your upcoming Jubilee booking
Audience: Bookers only
Sending time: Day before the booking
Content ideas:
- We can’t wait to celebrate the big Jubilee with you
- Your table on the [date] at [time] for [people] is waiting for you
- Get excited about – menu highlights, events
- Include upsell offers – bottomless drinks
Tip – Make sure to automate this email.
Social Media Post Ideas
All national events are usually a trending topic across all social channels. Plan about 2 posts per week and 2-3 stories to get customers excited and hyped up.
And don’t forget to use relevant hashtags to give your posts maximum exposure – #PlatinumJubilee #Jubilee #JubileeParty #JubileeCelebrations #LetsCelebrate.
Some inspiration for your social channels:
- Competition – create a royal drink, kids/pets royal dress up
- Short video sneak peeks – kitchen prep, decoration
- Royal-themed quiz
- Giveaway – share, tag and win
- Introduce entertainment acts, menu highlights
- Booking reminder posts/stories
Jubilee marketing content ready but not sure how to set up your campaign? Get in touch with our team who are happy to help.
