Over the past few years, hospitality businesses have been in a rush to get up to speed with all the tech tools the market has to offer.
Many businesses, therefore, have ended up with a stack of technologies that all serve individual purposes. Most of these are haphazardly interconnected or worse not integrated at all.
What’s more, those digital tools each come with costs which can add up quickly.
With budgets being tight this year, time to review your tech solutions and find ways to reduce excess costs whilst growing your business.
Find Tools Fit For The Industry
It’s tempting to go for the big household names we are familiar with. If it’s working for other businesses, it clearly has to work for yours as well, right?
However, contemporary online businesses, such as e-commerce, come with different tech needs compared to offline i.e. brick-and-mortar ones.
Most of the time those tools are not designed specifically for industries like hospitality. They are there to satisfy the mainstream online market.
How do you find industry-specific tools?
- Ask for referrals within your industry
- Be specific in your Google search terms – ‘for hospitality/restaurant/hotel…’
- Do detailed research and compare tools on tech directories like G2 or Capterra
- Check testimonials on the websites – are those from companies similar to yours?
Save Money With An All-In-One Solution
Think about how many repeat customers you would need to pay for your monthly subscriptions and how much effort it takes to generate those visits.
Another important cost factor to consider is time. Syncing and managing multiple data sources from various integrated systems is often inefficient, as well as a potential GDPR risk.
Instead, industry experts are now advocating for multi-function smart tools and technology that can pay for itself.
Simplification is the way forward here. Rather than custom building a mix and match solution from different providers, choose one platform that can do everything you need in one place.
This way you’re no longer relying on costly and complex integrations and can focus on bringing more customers back.