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Chris Wilkie

Black Friday
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Black Friday: 3 Ways Hospitality Businesses Can Get Involved.
Black Friday: 3 Ways Hospitality Businesses Can Get Involved. 1795 1328 Chris Wilkie

Black Friday is one of the biggest sale events in the world. Some might question its relevance in the U.K. (it’s rooted in U.S. traditions following Thanksgiving), but thousands of…

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restaurant merchandise
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Turn Customers into Fans with Merchandise for Hospitality
Turn Customers into Fans with Merchandise for Hospitality 1800 1200 Chris Wilkie

What do you associate with the word merchandise? Probably shirts, caps, mugs but also fans, engagement, loyalty, pride, belonging and of course free advertising. Basically, it is a little piece…

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How to Update Your Tripadvisor with Safety Measures
How to Update Your Tripadvisor with Safety Measures 1713 701 Chris Wilkie

Earlier this year Tripadvisor launched Travel Safe. A series of updates to their website that added safety measure related features for both consumers and businesses using the site. It affects…

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Squaremeal Blog Header
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Protected: Squaremeal: What Is It and How Does it Work?
Protected: Squaremeal: What Is It and How Does it Work? 1200 680 Chris Wilkie

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Food delivery man from restaurant
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Comparing In-House Delivery and Third-Party Delivery Apps
Comparing In-House Delivery and Third-Party Delivery Apps 1320 825 Chris Wilkie

Consumers appreciate speed and convenience. Pair this with a pandemic that’s encouraged people to stay at home and you have the premise for why online ordering has recently seen exponential…

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Tripadvisor Travel Safe
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How Tripadvisor’s Safety Measures Are Impacting Hospitality Businesses
How Tripadvisor’s Safety Measures Are Impacting Hospitality Businesses 2048 820 Chris Wilkie

Tripadvisor recently rolled out their TravelSafe updates for businesses and travellers. The update focuses on bringing safety measures implemented in response to COVID-19 to the forefront.  These changes have the…

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Staycation people having drinks
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Staycations: 6 Ways To Get Your Business Noticed
Staycations: 6 Ways To Get Your Business Noticed 1263 842 Chris Wilkie

Searches for “staycation” are at their highest level since trends began according to Google Trends. Many of you may have seen advertising and articles from district councils promoting local sights…

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Customer using smart phone whilst ordering
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How are the world’s reopening bars and pubs collecting customer data?
How are the world’s reopening bars and pubs collecting customer data? 1349 899 Chris Wilkie

A version of this was originally published in The Morning Advertiser 29th June 2020 The 43-page government document outlining how UK pubs, bars and restaurants would reopen from July was…

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Marketing to track and trace customers in hospitality
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Can You Market To ‘Track and Trace’ Customers?
Can You Market To ‘Track and Trace’ Customers? 1302 666 Chris Wilkie

As soon as it was announced that hospitality businesses should collect contact details when reopening, the topic of marketing to track and trace customers was a major point of contention.…

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Buyers guide to track and trace apps for hospitality
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Track and Trace Systems: A Buyer’s Guide
Track and Trace Systems: A Buyer’s Guide 1472 982 Chris Wilkie

Track and Trace is a scheme that allows the hospitality industry to keep track of potential COVID-19 cases. It requires the capturing of customer data that then needs to be…

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