Black Friday is one of the biggest sale events in the world. Some might question its relevance in the U.K. (it’s rooted in U.S. traditions following Thanksgiving), but thousands of…
read moreWhat do you associate with the word merchandise? Probably shirts, caps, mugs but also fans, engagement, loyalty, pride, belonging and of course free advertising. Basically, it is a little piece…
read moreEarlier this year Tripadvisor launched Travel Safe. A series of updates to their website that added safety measure related features for both consumers and businesses using the site. It affects…
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read moreConsumers appreciate speed and convenience. Pair this with a pandemic that’s encouraged people to stay at home and you have the premise for why online ordering has recently seen exponential…
read moreTripadvisor recently rolled out their TravelSafe updates for businesses and travellers. The update focuses on bringing safety measures implemented in response to COVID-19 to the forefront. These changes have the…
read moreSearches for “staycation” are at their highest level since trends began according to Google Trends. Many of you may have seen advertising and articles from district councils promoting local sights…
read moreA version of this was originally published in The Morning Advertiser 29th June 2020 The 43-page government document outlining how UK pubs, bars and restaurants would reopen from July was…
read moreAs soon as it was announced that hospitality businesses should collect contact details when reopening, the topic of marketing to track and trace customers was a major point of contention.…
read moreTrack and Trace is a scheme that allows the hospitality industry to keep track of potential COVID-19 cases. It requires the capturing of customer data that then needs to be…
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