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So you’ve just signed up for Stampede. Congratulations! Now you’re collecting marketing data from all of the customers that visit your venue and use your WiFi. The problem is, now you’ve got all this valuable data collected and don’t quite know what to do with it. No worries, we’re here to help. Here are some tips that will help you increase conversion rates with the Stampede <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">automated marketing feature</a>.







<h4 class="wp-block-heading">SMS vs Email</h4>



A common question that business owners have is ‘Shall I send out SMS texts or emails to my customers?’ and we have to admit &#8211; good question. 



Both methods are widely used by businesses around the globe and both methods work perfectly fine. The reason for the popularity of these marketing methods is easily justified with the fact that customers can be reached easily on their phone, as they are online and available 24/7. 



Whereas emails are more strongly associated with spam and obvious advertising, SMS texts are more personal and feel like a friend sending a message. That doesn&#8217;t necessarily make SMS superior to emails, as mails can include pictures or links.



In order to improve your marketing conversion rate and get the most out of the two methods, we recommend you to make use of them both, depending on the content you want to convey to your customers.



If you want to find out which of the two methods is more suitable for your business, click right here and have a look at our <a rel="noopener noreferrer" class="" href="http://get.stampede.ai/sms-vs-email-marketing-ebook" target="_blank">eBook.</a>



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<h4 class="wp-block-heading">Schedules &amp; Timing</h4>



The first question we need to answer here is ‘How often should I reach out to my customers and send them promotional material?’ 



Studies revealed that 61% of interviewees preferred to receive <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">promotional material</a> at least once a month. Therefore, we’d recommend you to stick to that rule of thumb. Of course, it’s difficult to come up with a general rule for this, and we are convinced that you have a better understanding of your business, your customers and their expectations.



Another important aspect to consider is the local time of recipients. Try and schedule your campaigns depending on the local time of the people who are the ones reading your message. Nobody wants to be woken up in the middle of the night by a promotional text message.&nbsp;



Timing also comes into play when asking your customers to <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">leave reviews</a>. The best time to ask someone to leave a review is just after they’ve visited your business. Use the automated marketing feature of Stampede to send an email or SMS asking your customer for a <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">review on TripAdvisor</a> or simply to remind them of the good time they had with you. 



Timing can be considered crucial to increase marketing conversion rates for your business.



<h4 class="wp-block-heading">Segmenting the list</h4>



Using the Stampede&nbsp;software will supply you with powerful customer insights in the form of data. And the best part of data gathering in Stampede is that it’s all automatic. 



We understand that you’re excited to make use of all this data, but remember that some content is more relevant for certain segments of your customer base. Therefore, we advise you to segment your customer list in order to send out specifically targeted messages. 



To give you a quick example, customers can be asked to choose their favourite sports in the splash screen when they login to your WiFi. Depending on which sporting event is coming up next, invite the Rugby/ Football/ Hockey fans to your pub to enjoy the match and a cold pint. As easy as that!



Segmenting a list and putting it to work, basically aims at approaching customers in the most personal manner. This personal approach can help your business improve marketing conversion rates. Remember &#8211; nobody wants to miss a message from an old friend. Also, the more personal you are in making the customer experience memorable, the greater the likelihood of them <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">coming back</a>.



<h4 class="wp-block-heading">Never stop testing</h4>



To improve your marketing conversion rates, it is important to keep track of how successful your campaigns are. 



Easily <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">check your reports</a> on the Stampede dashboard and learn which campaigns are successful and which ones need improvement. Unfortunately, we can’t give you the perfect tailored message, as every customer group is unique and different. Therefore, we recommend you to send out different messages for each customer group and test them against each other. Some will fail, others will be successful- the important thing is that you try and take as much as you can from the reports and keep on testing and improving.



In case you want to grow your business with a smart Guest WiFi solution, you shouldn’t waste another day. Hit the link below and let us introduce you to an easy-to-use software that can make all the difference. Getting you the highest marketing conversion rates you have ever seen.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

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Improving Conversion Rates in Marketing

If Holiday season is your favourite time of the year, we have good news for you.

Get ready because tomorrow we&#8217;ll introduce the Stampede Advent Calendar. Yeah, you heard right, we are bringing you 25 days full of fun content, discounts, facts and a special final prize.
Excited yet? Follow our social media channels today (<a href="https://www.facebook.com/blackbxwifi/" target="_blank" class="" rel="noopener noreferrer">Facebook</a>, <a href="http://www.twitter.com/blackbxwifi" target="_blank" class="" rel="noopener noreferrer">Twitter</a>, and <a href="https://www.linkedin.com/company/10502754/" target="_blank" class="" rel="noopener noreferrer">LinkedIn</a>) &nbsp;and don&#8217;t miss any updates. Like, share or comment the posts and you&#8217;ll automatically enter the competition to win the final surprise on Christmas day.&nbsp;
We want you to know that here at Stampede we respect all faiths, but since this is an Advent Calendar, this time things will be around Christmas (It&#8217;s not a promise but we&#8217;re thinking in fun things for Diwali, Hannukah and others, so stay tuned).
If you want to know more details about the competition, you can check out the terms and conditions&nbsp;<a href="https://hubs.ly/H09hRMd0" class="" target="_blank" rel="noopener noreferrer">here</a>, and if you have any questions please <a href="mailto:connect@stampede.ai" class="" target="_blank" rel="noopener noreferrer">contact us</a>.
So get ready for the Holiday Season by following Stampede on all of our social media platforms!&nbsp;
<a href="https://www.facebook.com/blackbxwifi/" target="_blank" data-mce-target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Signature/facebook.png?utm_campaign=Advent_Calendar_2017&amp;utm_source=facebook&amp;utm_medium=social" alt="Stampede- Facebook logo.png" width="28" title="Stampede- Facebook logo.png" caption="false" data-constrained="true" style="width: 28px;" class=""></a>&nbsp;<a href="http://www.twitter.com/blackbxwifi" target="_blank" data-mce-target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Signature/twitter.png?utm_campaign=Advent_Calendar_2017&amp;utm_source=twitter&amp;utm_medium=social" alt="Stampede- Twitter logo.png" width="28" title="Stampede- Twitter logo.png" caption="false" data-constrained="true" style="width: 28px;" class=""></a>&nbsp;<a href="https://www.linkedin.com/company/10502754/" target="_blank" data-mce-target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Signature/linked.png?utm_campaign=Advent_Calendar_2017&amp;utm_source=linkedin&amp;utm_medium=social" alt="Stampede- LinkedIn logo.png" width="28" title="Stampede- LinkedIn logo.png" caption="false" data-constrained="true" style="width: 28px;" class=""></a>
The countdown to Christmas starts tomorrow!!&nbsp;

The real countdown is about to begin – Welcome to the Stampede Advent Calendar

Today’s consumers no longer wish or hope for everything to be instantly available, right at their fingertips &#8211; they expect it. This expectation is a by-product of our modern technology where people are now experiencing unparalleled levels of speed, mobility, and accessibility in obtaining information. To keep up with this new convention for immediate gratification and to ensure that consumers remain pleased, businesses are now marketing themselves in “real-time”. &nbsp;



While “real-time marketing” might sound intimidating (or perhaps exhausting?), the good news is that it is a concept that’s far easier to implement than it sounds.&nbsp;



In this article, we’ll take a look at what real-time marketing is, why it can benefit your retail business, and what types of real-time marketing strategies would best fit your retail outlet.



<h4 class="wp-block-heading">What Is Real-time Marketing?</h4>



Real-time marketing (often referred to as RTM), is precisely how it sounds &#8211; it’s marketing that takes place in the moment. The “moment” itself can take many forms. With reference to retail, it can be:



<ul class="wp-block-list"><li>The moment that your product becomes available and;</li><li>The moment that a customer requires your product.</li></ul>



To explain further, RTM is about using the “moment” to maintain a consistent relationship with your audience using the most favoured methods of communication. In essence, it connects you with your audience during crucial moments when engagement will be most fruitful.



Consider this example:



Your brand is currently hosting a promotional evening. Guests have been invited to enjoy your store and familiarise themselves with your products. You have provided eats and drinks to make the event more enticing. By taking a picture of your guests enjoying their time at your event and then instantly posting this to social media (think Instagram, Facebook, Twitter, etc.), you have just marketed yourself in real-time. Your audiences will see this photo and they might pop in to join the festivities or they will be influenced by the beaming faces of your guests.&nbsp;



<h4 class="wp-block-heading">What Are the Benefits of Real-time Marketing for Retailers?</h4>



According to a recent study by Monetate and eConsultancy, UK vendors have reported a 26% increase in conversion rates as a result of real-time marketing <a href="https://oursocialtimes.com/real-time-marketing-increases-conversion-rates-by-26/">[1]</a>. This statistic is an indication that real-time marketing can work effectively.



Wouldn’t you like the opportunity to increase your customer base by 26%, if not more?&nbsp;



Real-time marketing has given retailers an opportunity to share their message in a specific context. It keeps you on your toes by ensuring that your marketing strategies and communication methods remain fresh, relevant, and up to date with the needs of your audience.&nbsp;



When used correctly, real-time marketing also has the following benefits:



<ul class="wp-block-list"><li>It creates meaningful engagement that customers appreciate. Real-time data can be collected to understand the desires of an audience. Businesses can then use this understanding to give consumers what it is they are looking for in an engaging manner. Social media channels, for example, can be used to reach out to an audience and then you can communicate with potential customers by opening up a dialogue with them whilst in the “moment”. &nbsp;</li></ul>



<ul class="wp-block-list"><li>It allows retail businesses to earn credibility. By feeding the need for instant gratification, your store will rise in credibility. This is not only because you are delivering on a promise but because real-time marketing allows you to identify a need before consumers know what they’re after. A good reputation is what thriving stores are built on.&nbsp;</li></ul>



<ul class="wp-block-list"><li>It gives you more marketing content to work with. Each “moment” gives you the opportunity to create small snippets of information that can be used for marketing purposes. For example, if a customer has just given your store an excellent review, you can immediately share your new credibility on social media or on a promotional board behind the till.&nbsp;</li></ul>



<h4 class="wp-block-heading">What Types of Real-time Marketing Strategies Best Suit the Retail Industry?</h4>



We are now left with the question “how does one effectively engage the constantly-connected, ever-expecting, and demanding customer?&nbsp;



To help you kickstart your RTM strategies, we’d like to share the following tactics with you to help you get your store and products seen, appreciated, and supported:



<ol class="wp-block-list"><li>Simply interact with your customers. Talk to your audiences both in-store and online. Respond to their queries instantly and reply with empathy and thoughtfulness &#8211; and always try to offer a solution or a promise to deliver.&nbsp;</li><li>Host events and share the hype. Product launches, promotional events, and even a casual sale are all scenarios where one could create a hype. You can share the build-up to the event, post photos and stories of the event itself, and then you can also ask guests for feedback on the event once it is over. This type of engagement gets consumers excited and stuck in “the moment”.</li><li>Share breaking news. Everyone loves a little gossip, so why not share little secrets on what new ranges of products customers can expect or you can share news on how well your store is doing and what it has achieved. This is one way of bringing the moment to a customer by showing them what it is they want.&nbsp;</li><li><a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Offer visitors a free Wi-Fi hotspot.</a> This form of marketing is becoming very popular. It allows store visitors the satisfaction of having instant access to the information they require. At the same time, you can market to them while they browse your shop.&nbsp;</li></ol>



Endnote:



What’s important to note is that while real-time marketing can benefit brick-and-mortar stores, it’s also a great marketing tool for e-commerce businesses! By looking for those real-time moments and then sharing them at the right time and in the right space, you could be engaging your audiences and turning them into customer quicker than you could have ever imagined.&nbsp;



References:



<a href="https://oursocialtimes.com/real-time-marketing-increases-conversion-rates-by-26/">[1] Monetate and eConsultancy Statistics</a>



Photo by&nbsp;<a href="https://unsplash.com/@cobblepot?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Kit Suman</a>&nbsp;on&nbsp;<a href="https://unsplash.com/s/photos/mall?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a>

What is Real-Time Marketing in Retail?

It’s fair to say that everyone is going through a bit of a technology transformation this year.



 For the hospitality industry, there’s a diverse range of digital tools, covering almost every part of the business, that are helping venues to reopen safely for customers and staff.&nbsp;



 In <a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">this latest article</a>, we take a closer look at <a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">5 trending technologies types</a> that will play a huge part of making reopening possible in the coming weeks.



 Surprisingly few of these tools are innovations in response to lockdown and reopening guidelines. Many have been available in one form or another for a few years, automating many&nbsp;traditional processes.



 Contactless and online are strong themes linking all the technologies in <a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">this article</a> to each other. The features and benefits of such tools are more relevant now than ever.



 And while this article covers some of the most talked-about areas &#8211; such as payments, menus and takeaway &#8211; there are still plenty more trending technologies that will be valuable to hospitality businesses as they look to reopen, such as how to safely capture customer contact details.



If you&#8217;re not quite sure where to start with finding the right technology for your business, <a href="mailto:contact@stampede.ai?subject=Technology%20Advice&amp;body=" target="_blank" rel="noreferrer noopener">get in touch</a> and we&#8217;ll be happy to help you navigate through it all.

5 Ways To Make Your Life Easier

Empowering Brands to Harness User-Generated Content



In the age of social media and digital connectivity, user-generated content (UGC) has emerged as a powerful tool that is reshaping marketing strategies. UGC tools are designed to help brands effectively curate, manage, and leverage user-generated content. These tools provide a range of functionalities, such as content discovery, moderation, rights management, and analytics. By using <a href="https://www.ttagz.co.uk/">UGC tools</a>, brands can easily identify and collect relevant UGC related to their products or services. 



They can also engage with their audience, encourage content creation, and amplify the reach of UGC through various channels. With the help of UGC tools, brands can streamline their UGC strategies and make the most out of the content generated by their users.



Customising UGC Experiences for Brands



UGC software takes the concept of UGC tools a step further by offering more advanced features and customisation options. This software allows brands to integrate UGC into their websites, apps, or other digital platforms seamlessly. They provide templates and design tools that enable businesses to create visually appealing UGC displays that align with their branding.



<a href="https://www.ttagz.co.uk/">UGC software</a> also often includes sophisticated moderation algorithms and AI-powered filters to ensure that only relevant and appropriate content is displayed. By leveraging UGC software, brands can create immersive user experiences and drive higher levels of engagement with their audience.



Centralised Hubs for Discovering and Showcasing UGC



In addition to UGC tools and software, user-generated content platforms have emerged as centralised hubs where brands can discover, curate, and showcase UGC from various sources. These platforms aggregate UGC from social media platforms, review sites, and other online channels, allowing brands to easily find and display relevant UGC. <a href="https://www.ttagz.co.uk/">UGC platforms</a> often provide built-in moderation and rights management features, ensuring that brands can maintain control over the content they use. 



By leveraging UGC platforms, brands can tap into a vast pool of authentic content created by their customers and build stronger connections with their target audience.



The Impact of UGC on Marketing Strategies



The rise of UGC has had a profound impact on marketing strategies. Traditionally, brands relied heavily on their own content creation efforts to convey their messages and promote their products. However, with the UGC revolution, consumers have become brand ambassadors, sharing their experiences and opinions organically. This shift has created a sense of authenticity and trust that is difficult to achieve through traditional marketing methods.



UGC allows brands to harness the power of social proof. When potential customers see UGC showcasing positive experiences, they are more likely to trust the brand and make a purchase. According to studies, <a href="https://www.businesswire.com/news/home/20190220005302/en/Stackla-Survey-Reveals-Disconnect-Between-the-Content-Consumers-Want-What-Marketers-Deliver">UGC is trusted by 92% of consumers</a>, making it a highly influential factor in purchasing decisions. By incorporating UGC into their marketing strategies, brands can tap into this trust and leverage it to drive conversions and build brand loyalty.



UGC also enables brands to foster a sense of community and engage with their audience on a deeper level. By encouraging users to create and share content, brands can create a two-way conversation, fostering a sense of belonging and co-creation. This not only strengthens the relationship between the brand and its customers but also generates valuable insights and feedback for product improvement.



Conclusion



In conclusion, user-generated content is reshaping marketing strategies and revolutionising the way brands connect with their audience. UGC tools, UGC software, and UGC platforms are essential resources that enable brands to harness the power of UGC effectively. By embracing UGC, brands can leverage social proof, build trust, and foster a sense of community. The UGC revolution is here, and brands that adapt to this shift will have a competitive edge in the ever-evolving digital landscape.

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

<h2 class="wp-block-heading" id="h-get-the-knowledge-you-need-to-improve-your-online-review-score">Get the knowledge you need to improve your online review score.</h2>



Online reviews are a major deciding factor for new customers. However, staying on top of them across multiple platforms can be a daunting and time-consuming task. Our reviews toolkit will equip you with all the important tools you need to better manage and improve your reviews.



Download your free restaurant reviews toolkit now.



Featuring our score calculator, a checklist for easier reviews management and lots of expert advice to&nbsp;help you get to grips with your online reviews.

The Reviews Toolkit

Eat Out To Help Out (EOTHO) has undoubtedly delivered a big boost to the industry. But with the government scheme officially wrapping up this week, what can be done to keep the momentum going?



A large number of venues are extending it out of their own pockets. Why is that such a popular idea? Here&#8217;s just a few reasons:



<ul class="wp-block-list"><li>The public already understand how the promotion works</li><li>There’s existing branding to leverage</li><li>Staff and internal systems are set up for it</li><li>There are customers out there who might have missed the chance first time round. (There are even Facebook Groups to track the offers!) </li></ul>



On top of that, running your own version means you can adapt the promotion to fit your business better, whilst drawing on the easily recognised offer. For example, Pizza Hut are only offering the discount to people who are signed up to their newsletter.



 Some venues are going a step further and creating EOTHO offers ONLY for hospitality staff and/or frontline workers. It’s a brilliant way to control the volume of discounted covers whilst also recognising the hard work of others and earning some kudos in the community.



 Even without a special offer on, it can be worthwhile reminding your regular customers that bookings are still available Monday to Wednesday. The renewal of quieter times of the week might be more appealing to certain customers.



 It’s also a good time to remind customers of other regular promotions you might run, but were overshadowed by EOTHO. Leading with the subject line &#8220;Don&#8217;t forget! You can still get&#8230;&#8221; will catch plenty of eyes in those inboxes.



 Lastly, and most importantly, make sure to touch base with those new customers you had in during EOTHO. Now is the optimal time to nurture that relationship online by <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">emailing</a> them, getting them to follow you on social media and <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">provide reviews</a>&nbsp;of their visit.&nbsp;



 Establishing that relationship now means they’re significantly more likely to come back to your venue, helping your business regrow faster.



 To find out more about connecting with those new customers, and reaching out to regular customers, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team members.

Ideas To Grow Beyond August

At-home meal kits. It all started with &#8220;pizza in the post&#8221; during the first lockdown. Since then the process has been refined to the point where replicating it can lead to near-guaranteed success.



The kinks have been worked out in the ordering process, and customers know what to expect &#8211; it properly works now. Getting it right means people will tell others, and order more themselves.



<hr class="wp-block-separator"/>



The whole process is based on an adapted eCommerce platform. This helps because it’s what the majority of people are familiar with, so ordering a meal-kit isn’t a step too far. 



We’ve looked at some popular examples to see what it takes to get it right.



<h4 class="wp-block-heading" id="h-delivery-date">Delivery Date</h4>



Unlike many things ordered online, the customer chooses their delivery date upfront, instead of just being told when to expect the item. This is where the lines blur with fast-food or instant delivery and perhaps where some of the teething issues came from in the past.



For <a href="https://store.dishoom.com/bacon-naan-roll-kit" target="_blank" rel="noreferrer noopener">Dishoom&#8217;s bacon naan roll kit</a>, a pop-up box to choose your delivery date appears as soon as you hit the &#8220;Order&#8221; button, before an “added to cart” confirmation.



<a href="https://home-x.com/pages/home-by-nico" target="_blank" rel="noreferrer noopener">Home by Nico</a> has an additional piece of information about the delivery date:



&#8220;DELIVERY DATE: Choose a delivery date one day before you wish to dine&#8221;



People are conditioned to an order > delivery > eat-on-the-same day mentality. Any additional detail you can include that differentiates your meal-kits from this will help manage expectations for happier customers.



Think of it this way &#8211; the wording should be more akin to ordering a supermarket delivery, than a cooked meal delivery.



<h4 class="wp-block-heading" id="h-rich-detail">Rich Detail</h4>



Meal-kits are rarely as simple as supermarket food to prepare, however, but that’s part of the fun of them.



You can’t go wrong going into too much detail about the kit and prep instructions. Make a how-to video like <a href="https://www.youtube.com/watch?v=61hJFUeK0nw" target="_blank" rel="noreferrer noopener">Pizza Pilgrims</a> and <a href="https://www.youtube.com/watch?v=aV2bKqHSu7k&amp;feature=emb_title" target="_blank" rel="noreferrer noopener">Dishoom</a>, create an instructions sheet that can be downloaded as PDF, &nbsp;viewed online as a webpage and goes in the box too.&nbsp;



Give people plenty of pictures of “how it should look”. Also, a breakdown of what’s included, what’s constructed, and what needs put together. So they understand the level of effort required before ordering.



<a href="https://home-x.com/products/home-by-nico-february-2021-menu" target="_blank" rel="noreferrer noopener">Home by Nico’s</a> ordering page has a full scrolling section presenting each course with high-quality pictures and ingredient details. The page also includes reassuring practical details such as “After delivery, pop your box in the fridge to keep fresh. Enjoy for up to 48 hours.” 



The secret to their success is to get customers prepared. When they succeed, you’ll succeed because they’ll become your advocates. Happy customers will tell others about your excellent meal-kit alongside your “easy to follow instructions” and “clear pictures and video guide”. And this will generate more sales.



It’s about the whole experience working &#8211; from order, to prep and consumption &#8211; that makes meal-kits appealing.



<h4 class="wp-block-heading" id="h-lean-on-the-functionality">Lean On The Functionality</h4>



A final note on using eCommerces systems: make sure to explore all the features your system of choice offers. Dishoom has a tab for “Related items” to try and generate cross sales from their bacon naan roll kit, by advertising the vegan sausage roll kit.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items.png"><img loading="lazy" decoding="async" width="1024" height="829" src="https://stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-1024x829.png" alt="" class="wp-image-19545" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-1024x829.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-300x243.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-768x622.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-150x121.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-592x479.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-74x60.png 74w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-111x90.png 111w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items.png 1166w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



They could equally well include individual jars of the tomato-chilli jam, which features heavily in the bacon roll kit, for those who want more than what’s in the kit.



What else could you advertise as related or similar on the meal kit product page? Think about increased order value and enhanced customers’ experience.



<h4 class="wp-block-heading" id="h-what-next">What Next?</h4>



If you’ve gone to all the effort of establishing a robust meal-kit operation, sending regular reminders to your customers is a must.



This is expected when the menu changes every so often (like Home by Nico). For fixed menu items, keep the emails and social media posts frequent to maintain order volumes. Experiment with different imagery, times of day and subject lines to reach the widest possible audience.



If you need any assistance setting up campaigns for your meal-kits, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> and we’ll be happy to help.

Couple cooking dinner using a digital tablet and smiling in kitc

How To Get The “At-Home Meal-Kit” Formula Right

Who handles your restaurant&#8217;s marketing and PR? Does your restaurant chain have someone Instagram-ing in head office? Maybe you have an agency that manages your press and social profiles? Or do expect your manager and their team to generate the hype? If marketing and PR isn’t anyone’s remit right now, you’ll definitely want to read this. In this post, we&#8217;re talking through the pros and cons of trusting people inside and outside of your business to keep those customers coming.&nbsp;



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Your General Manager



In single-venue HORECA restaurants businesses, marketing and PR often fall to the General Manager. Even in chains, managers are frequently expected to take the lead on promotions and events. Your manager should know your business and customer base inside out. But let&#8217;s be honest, depending on their background, they may not be particularly qualified to carry out your marketing. 



General Managers who are ideas people are likely to have good suggestions for plugging gaps in custom or attracting new diners. But do they know how best to reach those people or how to get ROI from your PR and marketing budget? And do they really have the time to dedicate to executing proper campaigns? Managing social media profiles, organising press nights and planning events is time-consuming. There’s no denying that General Managers tend to be an incredibly dedicated bunch. But with all the operational stuff to deal with, it&#8217;s hard for a General Manager to run promotional efforts to their full potential. And of course, there&#8217;s the important issue of their work-life balance to consider too.&nbsp;



<h4 class="wp-block-heading">Other Staff Members</h4>



There are some pretty attractive advantages to keeping marketing and promotion activities in-house. Your staff should know your brand, offering and customers better than outsiders. If you have someone on-site handling things it&#8217;s easier to be reactive too. For example, you can advertise availability following a last-minute table cancellation. Or you could promote a particular dish or drink that matches the weather forecast, something that’s tricky to plan in advance.



You find you already have some staff members with useful marketing and PR skills. Is one of your team studying <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">photography</a> or into blogging? Encouraging staff members to combine an interest in marketing with a front of house or junior management role can prove savvy for smaller businesses. 



This way, the people at the heart of the action are those driving marketing. Being able to grow your marketing and PR efforts in-house like this can be a real plus when you’re <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">working with a limited budget</a>. It also has the potential to guide an individual’s self-development as they acquire other marketing and PR skills.



<h4 class="wp-block-heading">A Dedicated Marketing Manager</h4>



In independents with several sites or chains, it’s much more common to find dedicated marketing and PR manager. These guys plan communications and promotions across venues while applying brand consistency. If your business isn&#8217;t quite at this stage yet, having a dedicated marketing person might seem like a big financial commitment, but it can actually offer really good value. You know that the person in charge of your marketing dedicates all their time to drive your business and brand forward. 



According to <a href="https://www.glassdoor.co.uk/Salary/Restaurant-Group-Marketing-Manager-Salaries-E10835_D_KO17,34.htm">Glassdoor</a>, the average salary in the UK for a Restaurant Group Marketing Manager is between £36,000 and £39,000. A manager working with one site would command substantially less. Take the time to set goals and track ROI of your hire and you’ll see how much value they bring to your business.&nbsp;



The actions of a good marketing and PR manager ought to win you consistent custom as well as coverage. And with time to dedicate to individual events and campaigns as well as an overall strategy, you should find marketing and PR types feed trends and market insights back into your business.&nbsp;



<h4 class="wp-block-heading">A Marketing or PR Agency</h4>



If you want to work with someone or a group of people who have marketing or PR skills and experience but would prefer not to commit to employing your own member of staff, hiring a marketing or PR agency is a common choice. You can hire an agency or freelancer to work on your business launch or on a specific campaign such as a new menu launch or event promotion. Or, you might opt to work with them on a retainer basis.



Narrow the field by working with people who have a specific focus on hospitality and you should expect to benefit from their established network of press and influencers. You’ll also want to be reassured that they have plenty of ideas to help your business shine. But can anyone external to the business fully get what it’s about? Vickie Rogers, Managing Director at&nbsp;<a href="https://northpr.co.uk/abouthttps://northpr.co.uk/about">North PR</a>&nbsp;thinks that hiring a professional is often the key to telling the best stories for your audience, something that’s often easier when you’re on the outside looking in.&nbsp;



She told us: “Owning a restaurant/bar/cafe in this day in age is hard. It&#8217;s an incredibly competitive market and customers are much more picky about where they spend their money. You have to shout louder and with more compelling stories than the place next door.&nbsp;&#8220;



“I personally think that freelance/agency PR/social support for restaurants is a really cost-effective way of getting an experienced team who can develop campaigns that deliver. You don&#8217;t know what you don&#8217;t know, and many businesses don&#8217;t tell the right stories about their business. Creating a compelling narrative that &#8216;turns on&#8217; their customers, sometimes, can only be unearthed by an external independent team.”&nbsp;



<h4 class="wp-block-heading">Super-charging your efforts</h4>



For many restaurants, the biggest factor in deciding who handles marketing and PR inevitably comes down to budget. When a restaurant or bar is starting out they often rely on the General Manager or team members to do most of the everyday promotion. They may bring in agency specialists for important campaigns. It’s when a business goes multi-site that they’re likely to hire a group restaurant manager and step their efforts up. Whichever avenue you head down, the key to getting the most for your money is to consistently set clear goals and continually measure progress. 



It’s also important to use all the tools at your disposal. As Vickie points out – you don’t know what you don’t know. At STAMPEDE WiFi, we work with businesses of all sizes to use analytics and data to supercharge their marketing efforts. Whoever is handling your restaurant marketing and PR, our experience shows that the right data can help direct your marketing budget more effectively and keep customers coming back.



Find out how STAMPEDE can enhance your marketing and customer experience<a href="https://stampede.youcanbook.me/">.</a>



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Who Should Handle Your Restaurant’s PR and Marketing?

Do you own or operate a restaurant? If so, then you&#8217;re likely always on the lookout for ways to increase customer loyalty, revenues, and long-term growth.



One of the best solutions that could help with all these goals is having a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) system</a> in place.



CRMs can vastly improve marketing efficiency by providing restaurants with clever tools to create campaigns that personalise every interaction between your business and customers.



In this blog post, we&#8217;ll discuss how restaurants benefit from using an integrated CRM solution.&nbsp;



<h2 class="wp-block-heading" id="h-understanding-how-a-crm-system-can-help-increase-revenue-for-restaurants">Understanding How a CRM System Can Help Increase Revenue for Restaurants</h2>



Restaurants are always searching for ways to increase revenue and attract repeat customers. One solution that has proven effective is investing in a restaurant CRM system.



By using a CRM, restaurants can <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">collect and consolidate customer data </a>in one place to gain a comprehensive understanding of their clientele. This allows them to grow a customer profile by using different data sources and digital touchpoints. Sources could be coming from your Guest WiFi, your order &amp; pay app or your table booking software. So they can better tailor experiences to the needs and preferences of individual guests.



Additionally, a restaurant CRM solution allows for data-driven decision-making, enabling restaurants to make strategic choices about marketing campaigns, menu offerings, and more.



By automating and streamlining many operational tasks, a CRM also frees up staff time. This allows them to focus on providing exceptional customer experiences.



<h2 class="wp-block-heading" id="h-identifying-and-segmenting-your-audience-with-a-crm-system">Identifying and Segmenting Your Audience with a CRM System</h2>



As a restaurant owner, identifying and segmenting your audience is crucial for a successful marketing strategy. With the help of a CRM system, you can better understand your customers, their behaviour and how they have interacted with your venue.



You can create segments based on specific characteristics, such as demographics, purchasing patterns or preferred menu items.



Additionally, you can combine data from different sources, such as your table booking system, your Guest WiFi or your loyalty program. This will help you gain even deeper insights into your customers.



<h2 class="wp-block-heading" id="h-benefits-of-personalised-marketing-through-a-crm-system">Benefits of Personalised Marketing Through a CRM System</h2>



When it comes to restaurant marketing, nothing beats the power of personalised marketing through a CRM system.



Once you’ve segmented your data, you can tailor your marketing efforts to each individual customer. This helps you create more targeted and personalised email and SMS campaigns that resonate with customers and make them feel valued.



As a result, you can grow a loyal customer base that feels a strong emotional connection to your brand. When customers experience a personalised experience from your restaurant, they&#8217;re more likely to return time and time again.



This means that you can increase repeat visits, boost customer spending and ultimately grow your restaurant business.



Personalised marketing through a CRM system is a valuable tool that can help you differentiate your restaurant from competitors and build long-lasting customer relationships.



<h2 class="wp-block-heading" id="h-takeaways">Takeaways</h2>



Overall, the benefits of using a <a href="https://stampede.ai/amaze">restaurant CRM system</a> are numerous, serving as a valuable tool for driving revenue growth and improving customer satisfaction. You can understand customer behaviour, segment your audiences, and receive invaluable insights into customer preferences and habits.



By leveraging the insights provided by a reliable CRM system, restaurateurs are able to create long-term relationships with customers while optimising their digital marketing strategies.&nbsp;



Many restaurants have successfully used a CRM to leverage their business operations and generate better results for their companies. Restaurant owners and operators should therefore seriously consider investing in innovative technologies like a CRM system.

How Restaurants Benefit From A CRM System

TechRound Interview with Patrick Clover

Tracking success from digital marketing to physical conversion is what we’ve always focused on. But with so many operators becoming increasingly dependent on revenue from online sources, tracking online conversion becomes important where it perhaps wasn’t before.



 Today I’m going to show you a totally free Google tool that tells you how well campaigns and promotions perform online.



 It’s called UTM tracking. UTM stands for Urchin Tracking Module and it ties together digital campaigns with results on your website. They do this by providing extra information in the website URL that you define.



 To use UTMs you’ll need to have <a href="https://analytics.google.com/" target="_blank" rel="noreferrer noopener">Google Analytics</a> installed on your website. This is also free to use and quick to install.



<h4 class="wp-block-heading" id="h-how-does-it-work">How Does It Work?</h4>



Example: In a customer email newsletter, there is a banner to “BUY GIFT CARDS” at the top that takes people to your gift card purchase system on your website.



 The link on that banner might look like this, the UTMs are in red:



www.mybusiness.com/gift-card



?utm_source=Newsletter&amp;utm_medium=Email&amp;utm_campaign=winter-campaign&amp;utm_content=header-banner



There are 4 pieces of information this link will pass to your Google Analytics when a newsletter reader clicks on the banner:&nbsp;



<ul class="wp-block-list"><li>Source (Newsletter)</li><li>Medium (Email)</li><li>Campaign (winter-campaign)</li><li>Content (header-banner)</li></ul>



Looking at your gift card webpage in Google Analytics you can then see how many people arrived there from the header banner in your winter campaign email newsletter. If they go ahead with the purchase, this information will still be present in the analytics for your confirmation/success page.&nbsp;



 So you can see exactly how many people went from email to web page to purchase.



 If you’re running lots of digital campaigns on different social media channels; with a variety of emails; or to certain customer segments, UTMs are a hugely powerful way to see exactly what perform best. You can then focus more on what works, and less on what doesn’t.



 To set up your own UTMs use this tool: <a href="https://ga-dev-tools.appspot.com/campaign-url-builder/" target="_blank" rel="noreferrer noopener">Campaign URL Builder</a> and it will generate the full URL you can add to your digital campaigns.



 There are so many website providers out there that we can’t advise how to install Google Analytics in the space we have here but all the major ones (WordPress, Wix, Square etc.) will have guides on YouTube.



 If you need any assistance adding links with UTMs in your email and SMS campaigns, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Improve Your Campaign Measurement

This month we&#8217;ve been putting the spotlight on branding within Stampede.



Consistent branding has a huge positive impact on customer loyalty and engagement. The goal is to improve recognition and recollection amongst your customers, increasing the chance of word-of-mouth marketing. And we all want more of that lovely free advertising.



<h2 class="wp-block-heading" id="h-what-s-new">What&#8217;s new?</h2>



Brand Kits &#8211; a single location in Stampede to control your brand settings across all channels. This includes WiFi login, review feedback emails, website forms, and the table booking widget.



Bringing the settings for all these into one location will save you and your teams heaps of time and effort. Deploying consistent branding this way won&#8217;t have directly measurable results but it&#8217;s impact will be positive.



<h2 class="wp-block-heading" id="h-digging-into-details">Digging into details</h2>



Within the Brand Kit you&#8217;ll be able to save things like text font for both headings and body text at account level to save you doing this for every email.



You&#8217;ll also be able to upload a Primary image, such as your logo, and colour to be used across all your channels. This would control the colour of all your call-to-action buttons for example &#8220;Book now&#8221; on an email or &#8220;Confirm booking&#8221; on your table booking widget.



Lastly (for now) you can also set a default Background image to be used in various locations. This might be a collage of your dishes, an artful photo of your interior design, or maybe something more conceptual around your brand like a pattern.



Once you&#8217;ve got these set you can check the previews to see how your various channels will look.



Ideally they should be very similar to your menus, website and any other existing brand elements you have.



If you have an existing brand book &#8211; this will be the place to input that so that it&#8217;s saved across your account.



<h2 class="wp-block-heading" id="h-coming-soon">Coming soon</h2>



Booking confirmation pages &#8211; our team is working on a new landing page for table booking confirmations. It&#8217;ll make managing bookings easier for customers, and we&#8217;re including ways to help them spread the word about their visit to your venues.



Review capture design &#8211; we&#8217;re also giving our Reviews automation emails a refresh. Mobile optimisation is our main priority here, and when paired with the Brand kits, it&#8217;ll tie the digital customer experience together.



<h2 class="wp-block-heading" id="h-getting-started">Getting started</h2>



If you&#8217;ve got a Stampede account and want to learn more about Brand kit, or get some help setting up, <a href="mailto:support@stampede.ai?subject=Learn%20more%20about%20Brand%20Kits">contact our Customer Success team.</a>



Otherwise you can <a href="https://stampede.ai/demo">get a guided tour</a> from one of our team at a time to suit you

New Features & Updates – September 2023

When you look at your social media feeds, you are probably concerned with the <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">content you personally post</a> onto it. In reality, it’s just as important to receive content posted by others on your feeds too. After all, it would hardly be considered sociable to just have a digital conversation with yourself. What your feeds need are lots of followers who are engaged with your brand. Also, aren’t afraid to show it through likes, comments and similar interactions.&nbsp;So, make use of user-generated content on your social media channels.







If you are new to the concept of user-generated content, now is the time to get clued up, especially if you want to maximise your marketing potential in the digital age. Here’s everything you need to know. Including a general background as well as how to implement user-generated content on your own feeds too.&nbsp;



<h4 class="wp-block-heading">What is user-generated content?</h4>



As the name suggests, user-generated content is anything <a href="https://blog.hootsuite.com/user-generated-content-ugc/">that has been posted onto your website or social feeds by other people</a>. This could take the form of likes, comments, images, reviews, or videos.&nbsp;



In essence, it’s the art of your brand being promoted without you directly promoting yourself. For example, somebody sends a tweet and tags you in to say what a fantastic meal they had at your restaurant. That content has been generated by a user. Which you can now like or retweet to promote your restaurant, despite the fact you didn’t directly create it.&nbsp;



<h4 class="wp-block-heading">Why does it matter?</h4>



First and foremost, user-generated content gives an authentic view of your business. As a company, you can toot your own horn by saying you’re the “best Italian restaurant in Scotland” or that you are “the number one curry house in Glasgow”. However, most businesses will big themselves up, and <a href="https://neilpatel.com/blog/content-isnt-working-for-you/">for the most part, it rarely comes across as believable</a>.



Having an independent customer reach out and say the same, however, is a total game-changer. Suddenly you have someone tagging themselves at your restaurant. Uploading a picture commenting it was “the best meal out they’ve ever had” &#8211; not only is it free advertising, it’s way more believable when it comes from an actual customer.



If you’re still not convinced. Think about how we believe the <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">reviews of total strangers</a> on the likes of Yelp and Trip Advisor. We search out these reviews before booking because we want an honest opinion. Which isn’t always what the user gets from an official website alone. If the review comes from a real person not connected with the company who isn’t being paid to state their opinion, we believe it more. That value is why user-generated content is so important for your restaurant.&nbsp;



<h4 class="wp-block-heading">How to encourage user-generated content</h4>



It sounds simple enough. But if you don’t have social media accounts that are easy to find and are active, it’s unlikely you will receive any user-generated content. Granted, social media accounts do require someone to monitor them. The payoff is well worth it when you can turn all those likes, comments and shares <a href="https://www.marketingdonut.co.uk/social-media/social-media-strategy/use-social-media-to-market-your-business">into free marketing for your business</a>.



Photo and video content are especially popular, as it gives your customers a real look at the food you serve and the overall environment of your restaurant. One way to encourage this is to create incentives for checking in. Or you could ask the customer to tag your company in photos taken in your restaurant. It’s also a good idea to collate content left on review websites as well as your own. The more interactions, the better!



<h4 class="wp-block-heading">How to get the most out of user-generated content&nbsp;</h4>



On a basic level, you should be responding to likes, tweets, comments etc as this then generates further impressions and interactions, helping to boost your social stats. It also shows you care about what your customers are saying about you &#8211; thank them for the love!



The one downside is that retweets or comments have a short lifespan. One way to really harvest the potential of user-generated content is to <a href="https://www.smartinsights.com/content-management/content-marketing-strategy/5-ways-use-user-generated-content-in-marketing/">take your positive customer interactions and use them in other ways</a>. For example, retyping a comment and putting it into your email marketing. Or even creating further social media posts that feature the comment but tag the owner in to show your appreciation.&nbsp;



The more you get out of your user-generated content, the more it is worth to your business. Remember this is absolutely free, trustworthy marketing that has the potential to fill those empty tables when your restaurant is most quiet. Don’t simply pat yourself on the back when someone likes what you do, use it to the full advantage!&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



What your customers are saying about your business matters more than ever. Now they can share their feedback via online portals. Likes, shares and reviews are more than just a “well done” for your business. They are meaningful interactions that could generate even more trade for your restaurant.&nbsp;



If people have taken the time to positively review your restaurant, you should look for strategies to best capitalise on this. After all, there’s no better marketing tool than glowing reviews from patrons who are looking to tell the world how great you are!



By maximising your user-generated content on your social media channels, your diners are effectively generating their own marketing campaigns. Even better, on behalf of your restaurant, even as they dine with you! <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Add in an excellent WiFi system from Stampede</a>. So, you’ll be well on your way to mastering your best ever marketing campaign.&nbsp;



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The Importance of User-Generated Content on Social Media

5 Tips to Make Your Restaurant More Instagrammable

3 Time-Saving Newsletter Tips to Keep People Engaged

Social Media Trends 2021 – Snackable Content

<h2 class="wp-block-heading">New version software now live!</h2>



Discover V4.0



<a href="#webinar-video">Watch our Webinar below</a>



After lots of hard work, we&#8217;re happy to announce the fourth iteration of our software platform is now live



The new version includes:



&nbsp;A totally redesigned user experience making the software faster and easier to use than ever.



An overhaul of our marketing suite including changes to the interface as well as improved functionality in the email builder.



Enhanced insight and statistics within the software providing more detail that you can use to grow your business.



Our Lastest feature &#8211; <a href="https://stampede.ai/blog/introducing-stories/">WiFi Stories</a>



WiFi Stories allows you to promote news, offers, events and more in a dynamic way.



Check out our webinar below for more information or contact our team below for a 1-to-1 demo.



<h3 class="wp-block-heading"><a href="https://stampede.ai/contact/">Book A Demo</a></h3>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div id="webinar-video" class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Product Update Webinar | Stampede" width="500" height="281" src="https://www.youtube.com/embed/j0m4R1SXXqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Webinar script&nbsp;</h4>



Welcome &#8211; 0:00



Dashboard overview &#8211; 0:36



Stampede’s new dashboard layout makes V4.0 extremally easy to navigate with all your key customer data pulled into one place.



<ul class="wp-block-list"><li>Reports and analytics</li><li>Reviews</li><li>Marketing campaigns</li><li>Branding/login</li><li>Amount of people in your venue</li></ul>



Analtyics &#8211; 2:24



Find out who and when your customers are in your venue with our improved analytics and graphs



<ul class="wp-block-list"><li>Male/Female</li><li>Opt-ins vs opt-outs for marketing</li><li>Customer Timeline Graphs&nbsp;</li></ul>



Branding/login &#8211; 3:27



With our new editor and layout &#8211; building your business splash page has never been easier



<ul class="wp-block-list"><li>View what your business splash page will look like on a mobile device</li><li>View GDPR terms</li><li>Edit data capture on the same page as design to see real-time updates&nbsp;&nbsp;</li><li>Customise your splash page like a professional with our easy to use editor&nbsp;</li></ul>



Marketing automation &#8211; 4:30



Stampede’s marketing automation feature has undergone a redesign so you can track and implement a number of different campaigns quickly and efficiently to ensure you are reaching a return on investment.



<ul class="wp-block-list"><li>Compare campaigns</li><li>Cash value ROI tool</li><li>Send limit</li><li>Create audiences</li><li>&nbsp;“And” rule to send multiple campaigns to customers</li><li>“Or” rule for more targeted campaigns to customers&nbsp;</li><li>Send SMS and email campaigns</li><li>Stampede’s email builder has lots of new features to create eye-catching emails&nbsp;</li></ul>



Reviews &#8211; 8:31



The Reviews tool has an easy to use filter system so you can manage all your reviews in one place efficiently. The review email template has also undergone a modern upgrade that autofill images and text from your splash page to create a stylish, branded design automatically&nbsp;



<ul class="wp-block-list"><li>Filter based on website or time&nbsp;</li><li>Email template upgrade</li></ul>



Stories &#8211; 9:41



WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your Connect account, you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.



You can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics, and other marketing tools.



<ul class="wp-block-list"><li>How to create stories</li><li>How to track impressions</li></ul>

Connect Version 4.0

The Internet is a great place, full of valuable information, shared experiences and <a href="https://www.youtube.com/watch?v=QXtC0jOVZNs" target="_blank" rel="noopener noreferrer">cute animal videos</a>. 

In 2018, more than 4 billion people are expected to make use of mankind’s greatest invention. Keeping this number in mind, the problems that can arise are obvious. The anonymity we all have on the Internet often times results in people behaving rudely and sharing their (sometimes very questionable) view on things. It’s easy to see why opinions clash with so many strange people meeting each other online.
In order to inspire a conversation about safety and respect online, especially for children and young people, today we&#8217;re celebrating <a href="https://www.saferinternet.org.uk/safer-internet-day/2018" target="_blank" rel="noopener noreferrer">Safer Internet Day</a>!
 The Internet is a free place, which means it can be wonderful and fascinating place, but it also means that it’s easy to encounter content that is sometimes not suitable for children and youngsters.
<h3>Create, Connect &amp; Share Respect</h3>
It’s a fact- children need to try everything- just think of the hand on the stove, a real classic. Their natural curiosity helps them to understand the world and make sense of their environment, but it can be dangerous, especially when we think about exploring the internet. The most basic example are videos from battle zones that we see in the news everyday (and this is still a rather mild example). The web reflects our human nature and, to be honest, it’s not always pretty. Guns, drugs and pornography (not even mentioning Trump’s hair here) is nothing a child should be able to find easily on the world wide web. If you don’t believe me what a weird place the internet can be, <a href="http://weirdorconfusing.com/" target="_blank" rel="noopener noreferrer">simply click here</a>.
Protecting youngsters from cruel and unsuitable content is only one aspect of the Safer Internet Approach. The other major topic that Safer Internet Day touches on is the way people communicate with each other and behave while online. I&#8217;m sure you&#8217;ve encountered rude comments on YouTube or people insulting each other in a forum. One of the factors that enhance the questionable way some people treat each other is the anonymity we have on the Internet. Let’s take the Safer Internet Day as a reminder to act as role-models in the way we treat each other online (and even offline) and make the Internet even more beautiful.
Stampede supports Safer Internet Day and the idea of making the Internet a safer environment for children. That’s why one of the amazing <a class="" href="https://www.stampede.ai/how-it-works#security" target="_blank" rel="noopener noreferrer">security features</a> we offer is the web filter that helps businesses to be sure everyone can use Guest Wifi in the venue without having to worry about what might pop up on their browser. Let’s make sure we all create, connect &amp; share respect. 
If you want to learn more about how a proper Guest WiFi can help businesses to grow, click the button below and find out.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Safer Internet Day

More effective way to run meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

Feature Update – Improved campaigns, reporting and imports

The countdown to one of the biggest days for hospitality is on. Mother’s Day is coming up end of the month! Time to promote your Mother&#8217;s Day marketing offers.



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Customers are keen to get out and about again. Make the most out of it and create a special day for your customers, whether this is in your venue or through your at-home offers.



Also, consider collaboration opportunities with local suppliers for flowers/seeds, chocolate, wine, etc. to offer an all-in-one Mother’s Day package deal.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-promote-your-mother-s-day-offers">How to promote your Mother&#8217;s Day offers</h4>



Use the full breadth of your marketing channels to get your offers out there. Best practice before you get started with Mother’s Day communications is to give your audience a chance to opt-out early on, as not everyone wants to receive them.



Email and SMS marketing is your best bet to promote any pre-bookings. Adding some free extras will make your offers even more attractive. And don’t forget to schedule a last-minute sales booster campaign the week before to fill in any empty spaces.



Social media contests are also great at creating more awareness of your offers. Re-creation and throwback photo competitions (tag to win) are fun ways to engage with your audience.&nbsp;



In addition, a simple pop-up or banner on your website, featuring your offers will help you attract even more customers.



Pro tip &#8211; tools like <a href="https://www.canva.com/search/templates?q=mothers%20day" target="_blank" rel="noreferrer noopener">Canva</a> come with a wide range of ready-to-use Mother’s Day templates that will help you save some time creating your email campaigns, banners and social posts.



<h4 class="wp-block-heading">10 In-venue ideas</h4>



Create a memorable experience and get inspired by some of our in-venue ideas.



<ul class="wp-block-list"><li>Offer classes &#8211; cooking/baking, cocktails, flower arrangement, pottery</li><li>Run a mother and child event (including adult children!)</li><li>Treat grandmas with a free drink or dessert</li><li>Get kids involved with some <a rel="noreferrer noopener" href="https://www.personalcreations.com/blog/mothers-day-kids-craft-ideas" target="_blank">crafty activities</a></li><li>Host a charity event &#8211; raffle with prizes to win</li><li>Hire a photographer or photo booth</li><li>Put some live music on</li><li>Create a dedicated mum’s food/drinks special&nbsp;</li><li>Offer a <a rel="noreferrer noopener" href="https://www.visitlondon.com/things-to-do/food-and-drink/restaurant/best-unusual-afternoon-teas-in-london" target="_blank">themed afternoon tea</a></li><li>Come up with a full on family Sunday lunch offer &#8211; including kids treats</li></ul>



<h4 class="wp-block-heading">10 E-commerce ideas</h4>



E-commerce sales at this time can make a big contribution to your revenue. Include links to your online shop on your socials and in your emails to make it easy for customers to order. Check out this article on <a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener">how to set up a successful e-commerce page</a>.



Here are some extra revenue ideas to tap into.



<ul class="wp-block-list"><li>Full at-home experience &#8211; meal-box for brunch/afternoon tea with drinks and decoration</li><li>Breakfast-in-bed box</li><li>Family cook-at-home kits</li><li><a rel="noreferrer noopener" href="https://my.morrisons.com/mothers-day/mothers-day-baking/" target="_blank">Baking kits</a> for kids</li><li>Dessert-only box with flowers</li><li>Luxurious picnic hamper</li><li>“Treat your mum” gift hamper</li><li>Personalised gift cards with extra add-ons</li><li>“Me time” voucher for a mum’s night out</li><li>Double loyalty points for online orders</li></ul>



Mother&#8217;s Day marketing content ready but not sure how to set up your email campaign? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team who are happy to help.

20 Mother’s Day Marketing Ideas to Ramp Up Revenue

The Ultimate Beginners Guide to WiFi Jargon

Keeping track of your&nbsp;table reservations&nbsp;on an old-school booking sheet can be a daunting task, often prone to errors. Plus, taking bookings over the phone adds additional strain on your already busy staff.&nbsp;With an online table booking system, you can lift off some of the burdens whilst also&nbsp;increasing your operational efficiency, as well as&nbsp;customer satisfaction.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



However, there’s a wide range of booking systems on the market, choosing between them can be a challenge.



So, how do you make sure a<a href="https://stampede.ai/blog/new-feature-stampede-table-booking-system/" target="_blank" rel="noreferrer noopener">&nbsp;table booking system</a>&nbsp;does what you expect and need?



<h5 class="wp-block-heading" id="h-11-must-have-table-booking-system-features">11 Must-Have Table Booking System Features</h5>



Here are 11 key features (and some optional ones) to look out for that will help you pick the right one.



<h6 class="wp-block-heading">Customer point of view:</h6>



<ol class="wp-block-list"><li>User-friendly interface &#8211; easy to navigate, minimal clicks to make a booking, automatically resizes for all screens</li><li>A simple calendar view to choose day &amp; time</li><li>Options to add special requests and dietary requirements</li><li>The ability to brand and design touch points to support customer experience</li></ol>



<h6 class="wp-block-heading">Business point of view:</h6>



<ol class="wp-block-list"><li>Full table management &#8211; set cover length &amp; number, availabilities, booking priorities</li><li>Timelines &#8211; quick visual overview of upcoming bookings</li><li>Floor plan &#8211; manage venue layout and seating plan</li><li>Real-time booking updates &amp; offline access</li><li>Booking reminders &#8211; automated email &amp; SMS reminders to reduce no-shows</li><li>Easy to embed on the website with a link on your social channels</li><li>User-friendliness &#8211; intuitive to use and quick for staff to get started</li></ol>



<h6 class="wp-block-heading">Additional nice-to-have features:</h6>



<ul class="wp-block-list"><li>Full integration with your CRM and other tech tools (i.e. feedback tools)</li><li>Waitlist management &#8211; online queueing option</li><li>Pre-order feature with integrated menu</li><li>Pre-payment option for deposits</li></ul>



<h5 class="wp-block-heading">Quick Tips &#8211; How To Master Essential Table Booking System Features</h5>



Calculate your&nbsp;average dining time&nbsp;per table to determine the right booking slot size.



Add some&nbsp;extra time to your slots&nbsp;to leave enough space in between each booking. This allows you to clear the table and get ready for the next customer.&nbsp;



Make sure to&nbsp;block larger online bookings&nbsp;(for events, parties, etc.) by setting a max. party size, i.e. &lt; 10 pax. And be sure to offer an alternative contact method for those that don’t fit the regular options.



Leave some tables free&nbsp;during peak times to allow for walk-ins and take them off your online bookings.



Start filling more tables with a table booking system that makes it easy for everyone.&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

Buyer’s Guide: 11 Key Features Your Table Booking System Needs

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dengenius|title:Free%20Engenius%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dengenius||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]So you have a EnGenius Tech products? [/fildisi_callout][/vc_column][/vc_row]

Engenius Tech

New research has revealed Brits only try new food and drink venues 1-2 times a year

Update 2:35pm: It&#8217;s all sorted!
Dear users, we are aware that Stampede is down.&nbsp;
The issue has been identified and we are working on fixing it.
If your users have previously connected with Stampede, they should be able to connect normally to the internet. New users, however, will not be able to register and connect until the issue is resolved.&nbsp;
Stampede will be back and running soon. If you have any questions, please get in touch on <a href="mailto:contact@stampede.ai">contact@stampede.ai</a>.
We always work on delivering the most epic WiFi experience to our customers and their users.
Sincere apologies for the inconvenience.
<img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/bx_b@2x.png" alt="bx_b@2x.png" width="151" class="" style="width: 151px; margin: 0px auto 10px; display: block;">

Stampede Service Update – October 25, 2017

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][fildisi_empty_space][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get started now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using Draytek for your access points and other hardware or software?[/fildisi_callout][/vc_column][/vc_row]

DrayTek

<h2 class="wp-block-heading">PRESS RELEASE</h2>



<h3 class="wp-block-heading">Stampede launches automatic, contactless data collection service for the hospitality sector</h3>



Leith, UK, 29th June 2020 –<a href="https://stampede.ai/"> Stampede</a>, the Scottish hospitality software company, today announced the launch of a new secure, contactless service to help pubs, bars and restaurants collect customer data – as required to support track and trace measures. Having described the Government’s guidance on data collection as “woeful”, Stampede’s founder says the service is designed to make the process easy for venue owners when they reopen in July, while also making spontaneous walk-ins possible again via its automatic registration process.



The Stampede service allows customers to share their details securely with their smartphone, as well as allowing venues to track and timestamp new visitors – the venue can then choose to delete the data after 21 days as per the new government guidelines. For regular or returning customers, the service will automatically register their smartphone on arrival and reset the 21 day counter. This means that they do not need to provide their details each time they arrive at the venue, thereby retaining the spontaneity of a pre-pandemic pub visit. The service is fully managed by Stampede but can be customised by the venue owner, meaning venues don’t have to maintain complicated records if they don’t want to.



Customers are given two options for providing their data. Firstly, they can provide their details while registering to connect to the venue’s guest Wi-Fi. The benefit of Wi-Fi is that smartphones will automatically join the network each time they enter the venue, thereby registering them as a visitor. It is designed to be a seamless experience for the customer, is less time consuming for venue staff, and mitigates data protection or health and safety issues created by physical ledgers or digital spreadsheets. For pubs and bars that want customers to order drinks at the table via their dedicated app or website, being connected to the Wi-Fi is also a good way to encourage people to do so, rather than ordering at the bar.



For anyone who does not want to join the guest Wi-Fi, Stampede also allows customers to scan a QR code displayed at the venue, or have their details manually entered into the Stampede app by a staff member.



“The Government guidance on how pubs, bars and restaurants should support track &amp; trace measures and implement data collection policies was frankly woeful,” said Stampede founder, Patrick Clover. “It lacked clarity and eschewed responsibility, putting the onus on venues to act responsibly and find their own solutions.



“Pub owners care about the health and safety of their customers, but most won’t know where to get started with data collection, security and privacy, nor will they want to risk spoiling the experience by making customers jump through hoops. Our data collection service means spontaneous pub trips and walk-ins can still happen under the right circumstances. It’s a better, more secure and more private option than digital ledgers, and more hygienic than using pen and paper. The outlook for British pubs and bars was extremely bright before the outbreak, pub numbers were up for the first time in a decade, and I expect the industry to get back to its feet asap.”



<h4 class="wp-block-heading">About Stampede</h4>



Stampede was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites &#8211; Stampede provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.



The company has grown rapidly and has served more than four million users from over 800 locations across the UK, Europe, US, Asia and South America.



<h4 class="wp-block-heading">Media contacts</h4>



Mike Marquiss <a href="mailto:mike@decodedcomms.com">mike@decodedcomms.com </a>07510 564 704

New service keeps spontaneous pub trips alive while supporting track and trace

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<h3 class="wp-block-heading">20+ auto-generated customer segments</h3>



Improved email quality and higher response rates.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Increased bookings and customer loyalty</h3>



Higher performing marketing campaigns created in minutes.
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<h3 class="wp-block-heading">2 hours per week saved</h3>



Less time spent on creating and sending emails with automated campaigns
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<h3 class="wp-block-heading">5-in-to-1</h3>



Different data sources collated in one place.
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<h1 class="wp-block-heading">Overview</h1>



Birdhouse London is a small restaurant group founded in 2020. They currently operate four venues in West London: The Hawk’s Nest, The Phoenix, Skylarking and Peckham Arches and are looking to expand in the future.



Their neighbourhood bar concept is a combination of Italian street food and craft cocktails and drinks. In addition, most venues have a large outside space hosting regular events and are also perfect for private hires.



Birdhouse London uses Stampede foremost to increase bookings and drive customer loyalty through branded and <a href="https://stampede.ai/how-it-works/marketing/">personalised marketing</a> campaigns.
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png"><img loading="lazy" decoding="async" width="643" height="644" src="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png" alt="" class="wp-image-21501" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png 643w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-560x560.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-592x593.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-100x100.png 100w" sizes="(max-width: 643px) 100vw, 643px" /></a></figure>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1.png"><img loading="lazy" decoding="async" width="637" height="644" src="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1.png" alt="" class="wp-image-21500" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1.png 637w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1-297x300.png 297w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1-150x152.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1-592x599.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1-100x100.png 100w" sizes="(max-width: 637px) 100vw, 637px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



Birdhouse London gather their customer data from various sources, such is the way with many hospitality businesses. Those sources include their guest WiFi, website, order-to-table and table booking systems. They were looking for a smart Customer Relationship Management (CRM) solution that would allow them to collate all their data automatically in one place to use it for marketing.



In particular, they wanted to have a marketing platform that made it easy to design eye-catching newsletters. Creating brand awareness was as important as promoting their bookings and events.



To this point, they had been trying Mailchimp for their email marketing. Setting up a branded email, such as a simple birthday campaign, however, was complicated. As, Lottie Bedford, Marketing &amp; Events Manager of Birdhouse London admitted, “it [Mailchimp] was very clunky to use and hard to achieve the smart aesthetics I was looking for.”
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<figure class="wp-block-pullquote"><blockquote>“The satisfying thing that I see now is a lot of bookings on the back of the newsletter.”</blockquote></figure>



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“I dreaded doing newsletters [with Mailchimp] and now I don’t. Because it’s a lot quicker, a lot easier to navigate and looks much better. You feel proud of a newsletter going out rather than thinking oh god, I’m going to bother everyone with another ugly email.”
<cite>Lottie Bedford&nbsp;– Marketing &amp; Events Manager, Birdhouse London </cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



For Birdhouse London, Stampede stood out as a platform that could do everything they needed whilst also helping them to realise their brand and marketing ambitions. That’s why they chose it as their new CRM and marketing tool in place of Mailchimp.&nbsp;



Lottie adds: “Stampede is great for me with managing the marketing for our venues, I needed something that is quick. I really like to work with it on a daily basis. So for me, it has been a godsend.”



Birdhouse London is now able to effectively promote its venues in an interesting and aesthetically pleasing way to a huge amount of people “[This] has really helped with awareness of our events.”&nbsp;



Lottie also explains: “The satisfying thing that I see now is a lot of bookings on the back of the newsletter.” This is thanks to Stampede&#8217;s ability to show real-world conversions on the back of digital campaigns, in a way that other platforms struggle with.



Having all their data in one place, allows Lottie to better segment their audiences, resulting in improved email design too. Emails can be tailored to suit the audience they are intended for, which leads to higher open rates and ultimately: more bookings.&nbsp;



In addition, Birdhouse London is also using <a href="https://stampede.ai/how-it-works/marketing/#automation">automated campaigns</a> to save them time. For example, when customers subscribe to their newsletter online, an automated email is sent with a free margarita offer. This helps convert online visitors to paying customers without manual efforts by the team.&nbsp;



According to Lottie, the overall customer experience is much better now too. “The ease at which customers can book based on the emails is great. I also think it’s more enjoyable to look through a newsletter that we’re sending nowadays than what we were sending before Stampede.”
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Birdhouse London

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