Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

Stampede’s Meta Audience Connect is a new addition to our Marketing & CRM platform. It enables marketers to seamlessly integrate their Stampede segments with Facebook and Instagram Advertising audiences. This tool opens up a world of possibilities for targeted marketing and effective attribution for digital marketing specialists in hospitality brands.

How does Meta Audience Connect work?

Meta Audience Connect establishes a two-way connection between Stampede segments and Meta Advertising Audiences. With this connection, hospitality marketers can create targeted audiences in their Meta Advertising accounts, using their Stampede segments. 

For instance, they can craft audiences based on Wi-Fi data collected by Stampede, ensuring that their ads are shown to individuals who have logged into Wi-Fi at the venue i.e. have been physically on site. This level of detail in the audience targeting creates hyper-personalised advertising that will massively increase conversion rates, campaign performance and, of course, revenue.

But what about the other direction? Meta Audience Connect also allows users to add individuals from Meta Lead Gen ads to their Stampede segments. This creates a powerful feedback loop where data can flow seamlessly between the two platforms, enabling marketers to refine their targeting and optimise their campaigns over time.

What are the benefits of using Meta Audience Connect?

Meta Audience Connect offers a host of benefits for hospitality marketers, including:

On-point Targeting: By leveraging Stampede’s rich data and insights, Meta Audience Connect enables hospitality marketers and brands to create highly targeted audiences in Meta. This means that ads are shown to individuals who are genuinely interested in your brand and offers, resulting in higher engagement and conversion rates.

Expanded Reach: Meta Audience Connect allows the marketer to create Lookalike audiences based on their existing customers, reaching a broader audience of potential customers. This expanded reach can help drive more reservations, increase foot traffic, and generate more revenue. 

It’s a powerful tactic for growing brands launching a new location in a different part of the country or globally. You can find people in that new area with similar interests to your real previous customers and get your adverts in front of them. The two-way connection means any of them that join your mailing list drop into a dedicated segment automatically.

Measurable Impact: Hospitality marketers can track the performance of their marketing campaigns and measure the direct impact of their advertising efforts. A robust CRM connection and strategy makes it easy to show the gains from PPC advertising as a customer acquisition channel.

Effortless Setup: Despite its powerful capabilities, Meta Audience Connect is incredibly easy to set up and use. Hospitality marketers don’t need to be tech wizards to leverage this tool. With a few simple steps, they can integrate Stampede and Meta, create segments and audiences, and launch targeted campaigns.

How to Get Started with Meta Audience Connect

To start using Meta Audience Connect, you will need to have a Stampede Marketing & CRM subscription and a Meta Business Manager account with admin access.

Then, using the setup guide in Stampede you can connect the two and start mapping segments to audiences, and ad campaigns to segments.

Stampede’s Meta Audience Connect is a revolutionary tool that empowers hospitality marketers to take their marketing efforts to the next level. By leveraging the power of data and advanced targeting, marketers can drive more reservations, increase revenue, and create memorable experiences for their guests.