The aim of a staff newsletter is to foster a community feeling and a sense of involvement amongst your staff. This is one of the key ingredients for successful retention. Check out our 25 content ideas and start creating engaging internal staff newsletters.
In part one of this series, we provided some tips on how to set up the staff newsletter.
But you also have to make your updates worth reading. Staff newsletters should be informative, interactive and engaging. So, find a balanced mix of relevant information and important updates combined with something light-hearted.
To encourage your social sharing and employee advocacy, make sure to also include some content your staff can share on their social channels.
25 ideas to inspire great internal staff newsletters
We’ve compiled a list of content ideas to give you some inspiration for your next internal newsletter, featuring three main topic areas.
1. Company-related content
- Upcoming key dates & events
- Open jobs – encourage them to share with their network
- Internal updates – staff, common customer issues
- Industry & local news
- Training opportunities
- Free resources
- Financial key results of the previous month, quarter, year
- Seasonal greetings
- Guest post from suppliers/partners/brand friends – intro, short interview
2. Customer-related content
- Customer success stories
- Recent reviews or feedback & employee mentions
- Customer content from socials
- Updates on new menu items, new policies, etc.
3. Staff-related content
- Guest post from different people or departments
- Team spotlight – a day in the life of…
- Top 10 list – places for lunch, to-dos on the weekend, podcasts
- Recommendations from team colleagues
- Celebrate staff anniversaries, milestones, achievements, etc.
- Poll – what’s your favourite …? Share the result in the next email
- Competitions & contests – send in your best shot of …, can you guess …?
- Fun trivia – did you know?
- Employee of the month
- Virtual suggestion box for feedback
- Social media events – how staff can take part
Last Tip – give your internal staff newsletter a name to make it even more engaging and recognisable.
Need a hand with setting up your first internal newsletter? Get in touch with our team.