Three times the clicks from automated email.
Fauna Brewing runs a brewery taproom in Arundel and a pub in Forest Hill, London. It moved both onto Stampede, replacing ResDiary at one and a paper diary at the other. Now 4.4% of guests click its automated emails, against 1.4% for its regular campaigns.
The short version
- Fauna Brewing is an independent craft brewery with a taproom and brewery in Arundel, West Sussex, and The Foresters Arms pub in Forest Hill, London.
- Fauna Brewing’s automated emails had a 4.4% unique click rate in 2026, three times the 1.4% of its regular email campaigns.
- Fauna Brewing’s automated emails were about 3% of the emails it sent in 2026 and earned about 9% of its clicks.
- 94% of the Fauna Taproom’s online bookings in 2026, 522 of 558, were made on Fauna’s own website.
- The Foresters Arms moved from a paper diary to Stampede and has logged over 1,200 bookings and walk-ins since January 2026.
- Fauna Rewards, Fauna Brewing’s loyalty scheme on Stampede, signed up 233 guests in January 2026 and between 40 and 99 every month since.
- Fauna Brewing uses Stampede for bookings, guest Wi-Fi, email marketing and automation, loyalty and reviews, with Square Point of Sale.
A brewery that backs wildlife.
Fauna Brewing started out in 2021 and, after a year of contract brewing, found a home of its own in spring 2022: the Old Engine Shed in Arundel, a Victorian building a stone’s throw from Arundel Castle that once housed the generator powering the whole castle. The taproom sits in its Champions Room, with beer brewed on site, a pizza kitchen and a dog-friendly beer garden.
Many of Fauna’s beers are named after animals, and the brewery raises money for the charities protecting them. It has funded anti-poaching patrols in Zimbabwe with the Painted Dog Conservation Fund, a satellite tracker for a rewilded pangolin with the African Pangolin Working Group, and two livestock guard dogs with the Cheetah Conservation Fund.
The Foresters Arms in Forest Hill, south London, once All Inn One, is the newest Fauna venue: a pub pouring Fauna beer with tacos on the menu and four rooms upstairs.
“I’ve been in the hospitality game for over 18 years now. I’ve come from backgrounds of Tom Kerridge’s Michelin-star restaurants, boutique hotels, fine dining restaurants and local pubs. I came to run The Foresters Arms a year and a half ago, to put my stamp on the pub and really bring it back to a community pub. It’s the only pub in London to run our own beers from down in Sussex. We’ve got 16 beer lines, and eight of those are our own.”
Before Stampede, the Taproom took its bookings through ResDiary and The Foresters Arms kept a paper diary. Fauna signed with Stampede in November 2025. Bookings, guest Wi-Fi, email, the Fauna Rewards loyalty scheme and Google reviews for both venues now run in one place, with Square Point of Sale connected.
“I’d definitely recommend Stampede to any other pub manager. I believe it’s a great system. It’s consistent, it’s helpful, and it gives you a lot of knowledge and forward thinking, and helps you plan going forward.”
Automated emails, three times the clicks.
Alongside its regular campaigns, Fauna runs 22 automated emails in Stampede. Each one sends itself when a guest meets its trigger, instead of going out to the whole list on a set day.
They work harder than the campaigns. Since January, 45.9% of Fauna’s automated emails have been opened, against 28.6% of its campaign emails, and 4.4% have been clicked, against 1.4%. They made up about 3 in every 100 emails Fauna sent, and earned about 1 in every 11 of its clicks.
Unique click rate of Fauna Brewing’s automated emails against its email campaigns, from 1 January to 8 November 2026.
Stampede data.Want to know what numbers like these would look like for your venues?
A campaign every nine or ten days.
Each venue writes to its own guests, and each keeps a steady rhythm: since January, the Taproom has sent a campaign about every nine days and The Foresters Arms about every ten.
The campaign names read like a pub noticeboard. The Foresters Arms has sent “Roasts are back”, “Boozy bingo”, “CL Footie is Back” and “Halloween”. The Taproom has told Arundel “Raffi’s Pizza is here!”.
“Once we release an event, we can then watch the bookings come back in, and that’s really how we measure it.”
Boozy Bingo is the one TJ remembers. The guest data from the pub’s Wi-Fi and emails showed which age group came in on which nights, so the pub aimed the event at them.
“We learned that we had a demographic, an age group, that we wanted to target on a Thursday or a Friday. When we put it on that day for that target audience, that’s what arrived through the door. We planned for 40 people to come. We got 40 people. It was a very, very happy moment to see that the pub was full.”
From ResDiary and a paper diary to one system.
The two venues use bookings very differently, and both now do it in Stampede.
People come to the Taproom in groups, with an average party of nearly five against under two at The Foresters Arms. Fauna moved the booking button on its website from ResDiary to Stampede, and 94% of the Taproom’s online bookings this year, 522 of 558, came straight from faunabrewing.com rather than from anywhere else.
The Fauna Taproom’s online bookings from 1 January to 8 November 2026, by where they were made.
Stampede data.The Foresters Arms kept its bookings on paper, so it had no record of its tables beyond the diary itself. Now phone bookings go into Stampede, and walk-ins come in from the Square till: over 1,200 tables since January, nine in ten of them walk-ins.
“It gives us a forward step in knowing who’s coming through the door and what kind of numbers we’ve dealt with on that day. And it helps me balance week on week, to look at whether our sales have dropped or gone up, and whether that’s something we’ve done.”
Fauna Rewards, still growing every month.
Fauna Rewards is Fauna’s own loyalty scheme, built on Stampede and shared by both venues. Guests join on their phone, with no app to download, and earn points on what they spend through Square Point of Sale.
233 guests joined in January, its first full month, and it has kept growing since: between 40 and 99 new members every month, over 750 in all this year.
“We use our card machine, which has a built-in scanner, which then goes on to our loyalty. We scan it and take the payment. It’s simple, it’s easy, it’s really smooth. It’s new, it’s futuristic, and people love it.”
TJ sees how the regulars use it.
“They save up their points throughout the week, and then they bring their family in on the weekend for a roast dinner. We’ve got some locals that come in, and before they even pay, they’ve got their QR code out and ready for their points.”
Five stars from 85% of Taproom reviewers.
Google reviews for both venues come into Stampede, where the team reads and replies to them in one place. At the Taproom, 208 of 245 Google reviews are five stars, for an average of 4.74 out of 5. At The Foresters Arms, 33 of 45 are five stars, an average of 4.53.
Google says reviews are part of what decides a venue’s place in local search: “more reviews and positive ratings can help your business’s local ranking”, and “positive reviews and helpful replies can help your business stand out.”
Every figure from Fauna’s own account.
Every figure on this page comes from Fauna Brewing’s own Stampede account, for 1 January to 8 November 2026: email campaigns and automations, bookings, Fauna Rewards and Google reviews, reported for each venue.
“What’s changed most is that we’ve got consistency. We’ve got a lot of knowledge and a lot of background on our guests, which helps us plan differently. We know what age demographic is coming in, and at what time.”
A taproom by Arundel Castle and a pub in south London, run from one guest list. Imagine what yours could do.