Predictions
Forward-looking predictions for each guest — when they’ll next visit, how likely they are to lapse, and what they’re worth over time.
What is it?
Predictions look ahead. One estimates how likely a guest is to stop visiting in the next 90 days; another projects what they’ll spend over the coming year. Each comes with a confidence score.
They refresh on a set schedule — daily for short-term ones like lapse risk, weekly for longer-term ones like lifetime value. Each prediction links to a plain-English explainer of how it’s worked out.
Each prediction sits on the guest it’s about and refreshes itself on schedule, so the profile always carries the latest view.
Element features
Scores how likely each guest is to lapse within 90 days.
Forecasts expected spend per guest over the next 12 months.
Every prediction carries a confidence value alongside the headline figure.
Scores recompute on a daily and weekly cadence as behaviour changes.
Each prediction comes with a plain explainer of its inputs, method and limits.
FAQs
Scores recompute daily or weekly depending on the field, so they track recent guest behaviour rather than a stale snapshot.
Yes. These predictions sit on the profile like any other detail, so segments and workflows read them directly.
It signals how much data backs the prediction. Low confidence usually means a thin visit history, so treat that score with more caution.
Each prediction comes with a plain explainer of its inputs, method and known limits, so you can judge when to trust it.
See Predictions running on your venues
Thirty minutes is enough. Book a demo or send a question — both routes land on the same team.