Guest Wi-Fi
- Yesnative
- Toast
- Nonot listed
Comparison · Marketing and CRM
Stampede vs Toast
Stampede does 14 of the 14 things compared here natively. Toast does 4.
OrderingBookingsWi-FiPaymentsMarketingReviewsLoyalty
One profileVIP
Sarah MitchellOrg-wide profile
AI insights
Table 12, Margarita ready. Tell the kitchen: nut allergy.
Visits14
Spend£1,342
Loyalty320
Device
Last 30 days3 visits peak
This visit · Table 12Square
2×Jerk wings to share£16.00
1×Half jerk chicken£14.50
1×Margarita£9.50
ReviewData used12.62.4GB
Ordering
Bookings
Wi-Fi
Payments
Reviews
One profileVIP
Sarah MitchellOrg-wide profile
AI insights
Table 12, Margarita ready. Tell the kitchen: nut allergy.
Visits14
Spend£1,342
Loyalty320
Device
Last 30 days3 visits peak
This visit · Table 12Square
2×Jerk wings to share£16.00
1×Half jerk chicken£14.50
1×Margarita£9.50
ReviewData used12.62.4GB
Powering 2,500+ UK venues
The score
14 to 4.
Native capabilities across the 14 compared below.
Wallet pass
Loyalty
- Yesincluded
- Toast
- Limitedpaid subscription
Day planner
17:0020:00Now
Table bookings
- Yes
- Toast
- YesToast Tables
Guest profileSquare bill
Priya Shah6th visit · Table 12
Bill · 20:415 items
1×Lobster linguine£26.00
1×MargheritaV£12.00
1×Falafel bowlVGGF£14.00
2×Pale ale, pint£12.80
Paid on Square£64.80
Visits6Lifetime£412Points+64
Payments
- Yesthrough Square
- Toast
- YesToast exclusive, via Adyen
Campaign
Sent
Opened
Clicked
Booked
Marketing
- Yesincluded
- Toast
- YesToast Marketing
Feature comparison
Feature by feature.
Native, limited or not offered. Checked September 2026, sources below.
| Capability | | Toast |
|---|---|---|
| Bookings | 3 of 3 | 2 of 3 |
| Online reservations and waitlist | Yes | YesToast Tables |
| Bookings through Google | Yes | Yes |
| Fully branded booking page and guest journeyOne brand kit across the booking page, menus, events, emails, wallet card and Wi-Fi splash | Yesone brand kit | Limited"Reserve now" widget or hosted Toast page |
| Guest data, loyalty and marketing | 6 of 6 | 1 of 6 |
| Unified guest profile across every touchpointBookings, orders, Wi-Fi, loyalty and reviews on one record | Yes | LimitedToast products only |
| Email marketing | Yesincluded | YesToast Marketing |
| SMS marketing in the UK | Yesincluded | NoUS only |
| Loyalty programme (points) | Yesincluded | Limitedpaid subscription |
| Digital wallet passes (Apple and Google) | Yesno app needed | Nonot published |
| Guest Wi-Fi data captureA captive portal that turns footfall into opted-in contacts | Yesnative | Nonot listed |
| Till, hardware and payments | 3 of 3 | 1 of 3 |
| Keep your existing till hardware | Yesyour Square kit | NoToast-only devices |
| Hardware you can reuse if you leave | Yesit is your Square kit | Nonot transferable |
| Card payments | Yesthrough Square | YesToast exclusive, via Adyen |
| Ownership and pricing | 2 of 2 | 0 of 2 |
| Flat per-venue pricing | Yes | Noplan + processing + add-ons |
| Loyalty included in the price | Yes | Nopaid subscription |
Bookings3/3Toast2/3
3/3Toast2/3Online reservations and waitlistToast: Toast TablesStampede: YesToast: Yes
Bookings through GoogleStampede: YesToast: Yes
Fully branded booking page and guest journeyStampede: one brand kit · Toast: "Reserve now" widget or hosted Toast pageStampede: YesToast: Limited
Guest data, loyalty and marketing6/6Toast1/6
6/6Toast1/6Unified guest profile across every touchpointToast: Toast products onlyStampede: YesToast: Limited
Email marketingStampede: included · Toast: Toast MarketingStampede: YesToast: Yes
SMS marketing in the UKStampede: included · Toast: US onlyStampede: YesToast: No
Loyalty programme (points)Stampede: included · Toast: paid subscriptionStampede: YesToast: Limited
Digital wallet passes (Apple and Google)Stampede: no app needed · Toast: not publishedStampede: YesToast: No
Guest Wi-Fi data captureStampede: native · Toast: not listedStampede: YesToast: No
Till, hardware and payments3/3Toast1/3
3/3Toast1/3Keep your existing till hardwareStampede: your Square kit · Toast: Toast-only devicesStampede: YesToast: No
Hardware you can reuse if you leaveStampede: it is your Square kit · Toast: not transferableStampede: YesToast: No
Card paymentsStampede: through Square · Toast: Toast exclusive, via AdyenStampede: YesToast: Yes
Ownership and pricing2/2Toast0/2
2/2Toast0/2Flat per-venue pricingToast: plan + processing + add-onsStampede: YesToast: No
Loyalty included in the priceToast: paid subscriptionStampede: YesToast: No
Pricing
What you pay.
One flat price per venue
Bookings, ordering, Wi-Fi, loyalty, reviews and marketing, priced per venue and sized to your estate on one call.
- Loyalty and marketing are part of the price, not add-ons
- No per-cover fees, however the guest booked
- Works with the Square account and hardware you already use
- Your guest data is yours to keep and export at any time
Toast
A till subscription, with guest tools on top
UK POS plans from £80 a month (Starter) and £150 a month (Essentials), with larger groups on a custom quote.
- Toast is your exclusive payment processor under its UK merchant agreement
- Proprietary terminals bought for the Toast system, not reusable elsewhere
- Toast Loyalty is a paid subscription, on its own or in the Marketing Essentials bundle
- Toast Tables is added through Toast Customer Care in the UK, with no public price
Why switch
Why venues switch.
Why venues switch to
- You want one guest platform, not a till with guest tools bolted on.
- If your brand matters, Stampede is the choice: every venue gets its own fully branded booking page, and one brand kit carries it across menus, events, emails, the wallet card and the Wi-Fi splash, not a booking widget dropped into your site.
- You run on Square and want bookings, table orders and rewards to reach the till both ways.
- You want to keep the Square account and hardware you already use.
- You want email and SMS marketing, loyalty and guest Wi-Fi capture in one flat price per venue.
- You want a points programme in Apple and Google Wallet, with no app to download.
- You want guest data that is yours to keep and export.
- You want your data future-proofed for AI, with one guest record across every service rather than one covering Toast products only.
Where it falls short
Toast only fits if
- You are happy to sign Toast up as your exclusive card processor.
- You are fine buying Toast-only terminals that cannot be reused if you leave.
- You can live without SMS marketing, which Toast offers in the US only.
Proof
The proof.
Operators running on Stampede, in their own numbers.
4.59 → 4.80Google rating, year on year
2.3×average bill from email bookings
“Having everything under one roof is simply superior, full stop.”
Matthew Sankey, owner, Sankey'sRead the story
24,604covers in a single month
0.3%no-show rate across eight venues
“You innovate at a rate I have never seen in a software company.”
Edwin Kirk, founding director, ART HospitalityRead the story
3,920guests enriched with real spend
6 weekstheir first six weeks with Stampede
“Every payment lands on the guest who made it now. Everything a guest does with us, online and in our venues, finally joins up in one view.”
Louis Scott, Howies, EdinburghFull story coming soon
- 89%
- Wi-Fi marketing opt-in rate
- 55p
- average value of a guest contact
- 2,500+
- UK venues run on Stampede
FAQ
Frequently asked questions.
For your guests, yes. Toast is a till with reservations, marketing and loyalty sold as add-ons. Stampede is a guest platform: bookings, table ordering, guest Wi-Fi, a points loyalty programme in Apple and Google Wallet, reviews and email and SMS marketing on one guest profile, working with Square as the till, for one flat price per venue.
Because AI is only as good as the data beneath it. Toast’s guest profile covers Toast products only, and it lists no guest Wi-Fi capture, so walk-ins who never pay at the till are missing. On Stampede, every booking, Wi-Fi login, Square payment, loyalty point and review lands on one guest record as it happens, so our AI agent answers from your data, not a guess, and asks before it acts.
No. Square is the only point of sale Stampede integrates with, two-way through PayOS. Venues on another till can still run bookings, Wi-Fi, marketing, reviews and loyalty on Stampede, without spend on the profile.
On Toast, yes. Its UK merchant agreement makes Toast your exclusive payment processor, with Adyen as the payment provider, and its terminals are proprietary devices that cannot be reused on another platform. With Stampede you connect the Square account and hardware you already use.
Toast’s own support centre lists SMS marketing as US only. Email and SMS marketing are both part of Stampede, in the same flat price per venue.
No. Toast Loyalty is a paid subscription, bought on its own or in the Marketing Essentials bundle, and the Toast Local guest app is not available in the UK. Stampede’s points programme is part of your flat price per venue and lives in Apple and Google Wallet, with no app to download.
UK customers have to contact Toast Customer Care to add or upgrade Toast Tables, which Toast sells to work with its own till. Stampede bookings work with Square both ways, and our team sets them up with you.
Toast, Inc., a US company headquartered in Boston and listed on the New York Stock Exchange (TOST). Stampede is independent.
Yes, every page of it. Each venue gets its own fully branded booking page, with your logo, colours, fonts, photography, menus and what’s on. One brand kit then carries it to the emails, wallet card and Wi-Fi splash. Toast Tables puts a “Reserve now” button on your site that opens a booking widget in a modal, or links to a hosted Toast page showing your profile and cover photo. If your brand matters, Stampede is the choice.
See it on your venue.
Book a live walkthrough and we will show you exactly how Stampede compares to Toast for your setup.
SourcesChecked September 2026
Toast details were checked in September 2026 against the sources below. Products change; if anything here is out of date, tell us at hello@stampede.ai and we will correct it. Pricing is taken from Toast's own published pages where they exist, and from the third-party sources listed where they do not.
- 1.Toast, Inc. (Boston, NYSE: TOST)en.wikipedia.org/wiki/Toast,_Inc.
- 2.Toast UK pricing (Starter from £80 a month)pos.toasttab.com/uk/pricing
- 3.Toast UK Merchant Agreement (Toast as exclusive payment processor, Adyen N.V.)pos.toasttab.com/uk/merchant-agreement
- 4.Toast POS review for UK buyers: plans, Adyen, proprietary hardware (Business Expert, Sept 2026)www.businessexpert.co.uk/payment-processing/toast-review
- 5.Toast launches Toast Go 3 handheld in the UK (April 2026)finance.yahoo.com/sectors/technology/articles/toast-launches-toast-3-handheld-080000600.html
- 6.Introducing Toast Tables (Business Wire, April 2023)www.businesswire.com/news/home/20230425005054/en/Introducing-Toast-Tables-Integrated-Reservation-and-Waitlist-Management-for-Restaurants
- 7.Toast UK reservations and waitlistpos.toasttab.com/uk/products/reservations-and-waitlist
- 8.Get started with Toast Tables (UK customers contact Customer Care)support.toasttab.com/en/article/Getting-Started-Toast-Waitlist
- 9.Get started with Toast Loyalty (paid subscription)support.toasttab.com/en/article/Getting-Started-Toast-Loyalty
- 10.Toast UK loyaltypos.toasttab.com/uk/products/loyalty
- 11.Toast UK email marketingpos.toasttab.com/uk/products/toast-marketing
- 12.Toast SMS Marketing FAQ (US only, not available in the UK)support.toasttab.com/en/article/SMS-Marketing-FAQ
- 13.Toast Local FAQ (app not available in the UK)support.toasttab.com/en/article/Local-by-Toast-FAQ
- 14.Toast: how to add Toast Tables to your website (booking widget or hosted page)support.toasttab.com/en/article/Toast-Tables-How-can-I-add-Toast-Tables-to-my-website