Guest Wi-Fi
- Yesnative
- SevenRooms
- Nothird-party only
Comparison · Table bookings
Stampede vs SevenRooms
Stampede does 19 of the 19 things compared here natively. SevenRooms does 14.
OrderingBookingsAI phoneWi-FiPaymentsMarketingReviewsLoyalty
One profileVIP
Sarah MitchellEvery venue
AI insights
Table 12, Margarita ready. Tell the kitchen: nut allergy.
Visits14
Spend£1,342
Loyalty320
Device
Last 30 days3 visits peak
This visit · Table 12Square
2×Jerk wings to share£16.00
1×Half jerk chicken£14.50
1×Margarita£9.50
ReviewData used12.62.4GB
OrderingBookingsWi-FiReviews
PaymentsAI phoneMarketingLoyalty
One profileVIP
Sarah MitchellEvery venue
AI insights
Table 12, Margarita ready. Tell the kitchen: nut allergy.
Visits14
Spend£1,342
Loyalty320
Device
Last 30 days3 visits peak
This visit · Table 12Square
2×Jerk wings to share£16.00
1×Half jerk chicken£14.50
1×Margarita£9.50
ReviewData used12.62.4GB
Powering 2,500+ UK venues
The score
19 to 14.
Native capabilities across the 19 compared below.
Day planner
17:0020:00Now
Table bookings
- Yes
- SevenRooms
- Yes
Reviews
Reviews
- YesAI replies + sentiment
- SevenRooms
- YesAI replies on Premium
Guest profile
Square bill
Priya Shah6th visit · Table 12
Bill · 20:415 items
1×Lobster linguine£26.00
1×MargheritaV£12.00
1×Falafel bowlVGGF£14.00
2×Pale ale, pint£12.80
Paid on Square£64.80
Visits6Lifetime£412Points+64
Payments
- YesSquare-powered
- SevenRooms
- Yes
Campaign
Sent
Opened
Clicked
Booked
Marketing
- Yes
- SevenRooms
- Yes
Feature comparison
Feature by feature.
Native, limited or not offered. Checked September 2026, sources below.
| Capability | SevenRooms | |
|---|---|---|
| Bookings and front of house | 7 of 7 | 7 of 7 |
| Online reservations and booking management | Yes | Yes |
| Waitlist (host and online) | Yes | Yes |
| Table and floor-plan management | Yes | Yes |
| Deposits and no-show protectionCollected online and recorded against the booking | Yes | Yes |
| Group pre-orders, each guest picks their own dishA shared menu with courses and dietary tags, on the booking for the kitchen | Yesmodifiers, split-pay, on the Square till | Yesvia Menus, not published as reaching the till |
| Prepaid upgrades and add-ons at booking | Yes | YesUpgrades and Experiences |
| Fully branded booking page | Yes | Yes |
| Guest data and marketing | 6 of 6 | 3 of 6 |
| Unified guest profile and CRM | Yes | Yes |
| Email marketing | Yes | Yes |
| Marketing automation and journeys | Yes | Yesbehaviour-triggered emails |
| Guest Wi-Fi data captureA captive portal that turns footfall into opted-in contacts | Yesnative | Nothird-party only |
| Points loyalty programme | Yes | Noperks only, no points |
| Digital wallet passes (Apple and Google) | Yesno app needed | Nonot published |
| Reviews and payments | 3 of 3 | 3 of 3 |
| Review management and reputation | YesAI replies + sentiment | YesAI replies on Premium |
| Payments and deposits | YesSquare-powered | Yes |
| POS integration | YesSquare, two-way | Yes100+, incl. Square |
| Ownership and pricing | 3 of 3 | 1 of 3 |
| Flat per-venue pricing | Yes | Noquote only |
| No per-cover or per-booking fees | Yes | Yes |
| Independent of a delivery marketplace | Yes | NoDoorDash-owned |
Bookings and front of house7/7SevenRooms7/7
Online reservations and booking managementStampede: YesSevenRooms: Yes
Waitlist (host and online)Stampede: YesSevenRooms: Yes
Table and floor-plan managementStampede: YesSevenRooms: Yes
Deposits and no-show protectionStampede: YesSevenRooms: Yes
Group pre-orders, each guest picks their own dishStampede: modifiers, split-pay, on the Square till · SevenRooms: via Menus, not published as reaching the tillStampede: YesSevenRooms: Yes
Prepaid upgrades and add-ons at bookingSevenRooms: Upgrades and ExperiencesStampede: YesSevenRooms: Yes
Fully branded booking pageStampede: YesSevenRooms: Yes
Guest data and marketing6/6SevenRooms3/6
Unified guest profile and CRMStampede: YesSevenRooms: Yes
Email marketingStampede: YesSevenRooms: Yes
Marketing automation and journeysSevenRooms: behaviour-triggered emailsStampede: YesSevenRooms: Yes
Guest Wi-Fi data captureStampede: native · SevenRooms: third-party onlyStampede: YesSevenRooms: No
Points loyalty programmeSevenRooms: perks only, no pointsStampede: YesSevenRooms: No
Digital wallet passes (Apple and Google)Stampede: no app needed · SevenRooms: not publishedStampede: YesSevenRooms: No
Reviews and payments3/3SevenRooms3/3
Review management and reputationStampede: AI replies + sentiment · SevenRooms: AI replies on PremiumStampede: YesSevenRooms: Yes
Payments and depositsStampede: Square-poweredStampede: YesSevenRooms: Yes
POS integrationStampede: Square, two-way · SevenRooms: 100+, incl. SquareStampede: YesSevenRooms: Yes
Ownership and pricing3/3SevenRooms1/3
Flat per-venue pricingSevenRooms: quote onlyStampede: YesSevenRooms: No
No per-cover or per-booking feesStampede: YesSevenRooms: Yes
Independent of a delivery marketplaceSevenRooms: DoorDash-ownedStampede: YesSevenRooms: No
Pricing
What you pay.
One flat price per venue
The whole platform, priced per venue and sized to your estate on one call.
- You get the number in the first conversation, flat per venue
- Onboarding and support included on every plan
- No per-cover or per-booking fees, ever
- Your guest data is yours to keep and export at any time
SevenRooms
Quote-only enterprise pricing
Starter, Growth and Premium tiers, quoted by sales. No public figures.
- No published pricing; you ask their sales team for a quote
- Email marketing, event management and Voice AI are add-ons on the Starter plan
- API and integrations and the group portal are Starter add-ons too
Why switch
The short version.
Why venues switch to
- You want bookings, Wi-Fi capture, loyalty, reviews and marketing feeding one profile you own.
- You want group pre-orders that follow the guest: everyone picks their own dish, with modifiers and split-pay, and the order waits on your Square till, then lands on their profile.
- You want the whole guest stack in one platform, not priced module by module.
- You want one flat price per venue, not modules quoted one by one.
- You want to switch without a quarter-long enterprise rollout.
- Keeping your guest data independent of a delivery marketplace matters to you.
- You want your data future-proofed for AI: Wi-Fi, points loyalty, bookings and spend on one record, not Wi-Fi capture in a third-party portal.
Where it falls short
SevenRooms only fits if
- You run a large, multi-national estate and want a global enterprise vendor.
- You want your reservations tied into the DoorDash and Deliveroo marketplaces.
- You are already standardised on SevenRooms across regions.
Proof
The proof.
Operators running on Stampede, in their own numbers.
4.59 → 4.80Google rating, year on year
2.3×average bill from email bookings
“Having everything under one roof is simply superior, full stop.”
Matthew Sankey, owner, Sankey'sRead the story
24,604covers in a single month
0.3%no-show rate across eight venues
“You innovate at a rate I have never seen in a software company.”
Edwin Kirk, founding director, ART HospitalityRead the story
3,920guests enriched with real spend
6 weekstheir first six weeks with Stampede
“Every payment lands on the guest who made it now. Everything a guest does with us, online and in our venues, finally joins up in one view.”
Louis Scott, Howies, EdinburghRead the story
- 89%
- Wi-Fi marketing opt-in rate
- 55p
- average value of a guest contact
- 2,500+
- UK venues run on Stampede
FAQ
Frequently asked questions.
Yes. Both run reservations, a guest CRM and marketing. Stampede adds native guest Wi-Fi capture, a points loyalty programme with wallet passes, and one flat price per venue, all feeding one guest profile you own.
Because AI is only as good as the data beneath it. SevenRooms offers AI tools on its Premium plan, but its guest Wi-Fi capture runs through third-party portals, so the walk-in who never books starts outside it. On Stampede, every booking, Wi-Fi login, Square payment, loyalty point and review lands on one guest record as it happens, so our AI agent answers from your data, not a guess, and asks before it acts.
The models differ. Stampede runs on one flat price per venue, with onboarding included and no per-cover fees. SevenRooms is quote-only enterprise pricing, and on its Starter plan email marketing, event management, Voice AI and integrations are add-ons, so the total cost depends on your setup.
Yes, and we do it for you. Give us your logins and our team brings your guest data and booking history across, then switches it on while your existing contract runs down.
Not natively. SevenRooms has no captive-portal product, so Wi-Fi capture relies on third-party portals that push data into its CRM. Guest Wi-Fi capture is built into Stampede.
Yes. SevenRooms Menus lets a booker collect choices for the whole party or invite each guest to choose, with courses and dietary labels, and Upgrades sell prepaid add-ons at booking. Stampede does group pre-orders too, with modifiers and split-pay, and each item links to your Square catalogue, so the order is already on the till and the Square handhelds when the party sits down, and on the guest profile afterwards. SevenRooms’ own Square page does not say Menus pre-orders reach the till.
DoorDash, which completed its acquisition of SevenRooms in June 2025. DoorDash also completed its takeover of Deliveroo in October 2025. Stampede is independent.
SevenRooms offers Perks: surprise rewards and recognition that staff see at the host stand, not a points programme. Stampede includes a points loyalty programme with Apple and Google Wallet cards, rewards redeemed with a code at the till, and no separate app for guests.
See it on your venue.
Book a live walkthrough and we will show you exactly how Stampede compares to SevenRooms for your setup.
SourcesChecked September 2026
SevenRooms details were checked in September 2026 against the sources below. Products change; if anything here is out of date, tell us at hello@stampede.ai and we will correct it. Pricing is taken from SevenRooms's own published pages where they exist, and from the third-party sources listed where they do not.
- 1.DoorDash completes acquisition of SevenRooms (DoorDash, 13 Jun 2025)about.doordash.com/en-us/news/doordash-completes-acquisition-of-sevenrooms
- 2.DoorDash completes acquisition of Deliveroo (DoorDash IR, 2 Oct 2025)ir.doordash.com/news/news-details/2025/DoorDash-Completes-Acquisition-of-Deliveroo/default.aspx
- 3.SevenRooms pricing and plans: quote only, Starter add-ons, AI review responses on Premiumsevenrooms.com/pricing
- 4.SevenRooms Events, Experiences and Add-ons, incl. Menus (party choices, dietary labels) and Upgradessevenrooms.com/platform/events-experiences
- 5.SevenRooms Upgrades: prepaid add-ons and special pre-order items in the booking flowsevenrooms.com/blog/drive-revenue-online-payments
- 6.SevenRooms reservations: prepaid add-ons and bookable experiencessevenrooms.com/platform/reservations-waitlist
- 7.SevenRooms marketing automationsevenrooms.com/platform/marketing-automation
- 8.SevenRooms Perks and Rewards (recognition, not points)sevenrooms.com/platform/perks
- 9.SevenRooms reputation managementsevenrooms.com/platform/reputation-management
- 10.SevenRooms Data Processing Addendum (US processing, SCCs)sevenrooms.com/dpa
- 11.SevenRooms integrations: 100+ incl. POS, with guest Wi-Fi via partners (Fydelia, CaptiveWiFi)sevenrooms.com/platform/integrations-apis
- 12.SevenRooms + Square integration page (no mention of pre-orders)sevenrooms.com/partner/square
- 13.SevenRooms AI: review responses and feedback summaries (Mar 2025)sevenrooms.com/press/ai-features-responses-feedback-polish