Day planner
17:0020:00Now
Table bookings
- Yes
- Purple
- Novia integrations
Comparison · Guest Wi-Fi
Stampede vs Purple
Stampede does 13 of the 14 things compared here natively. Purple does 4.
OrderingBookingsWi-FiPaymentsMarketingReviewsLoyalty
One profileVIP
Sarah MitchellOrg-wide profile
AI insights
Table 12, Margarita ready. Tell the kitchen: nut allergy.
Visits14
Spend£1,342
Loyalty320
Device
Last 30 days3 visits peak
This visit · Table 12Square
2×Jerk wings to share£16.00
1×Half jerk chicken£14.50
1×Margarita£9.50
ReviewData used12.62.4GB
Ordering
Bookings
Wi-Fi
Payments
Reviews
One profileVIP
Sarah MitchellOrg-wide profile
AI insights
Table 12, Margarita ready. Tell the kitchen: nut allergy.
Visits14
Spend£1,342
Loyalty320
Device
Last 30 days3 visits peak
This visit · Table 12Square
2×Jerk wings to share£16.00
1×Half jerk chicken£14.50
1×Margarita£9.50
ReviewData used12.62.4GB
Powering 2,500+ UK venues
The score
13 to 4.
Native capabilities across the 14 compared below.
Wallet pass
Loyalty
- Yes
- Purple
- Nofeeds your loyalty tool
Guest profile
Square bill
Priya Shah6th visit · Table 12
Bill · 20:415 items
1×Lobster linguine£26.00
1×MargheritaV£12.00
1×Falafel bowlVGGF£14.00
2×Pale ale, pint£12.80
Paid on Square£64.80
Visits6Lifetime£412Points+64
Payments
- YesSquare-powered
- Purple
- Nopaid-Wi-Fi billing only
Reviews
Reviews
- YesAI replies + sentiment
- Purple
- Limitedreview requests only
Campaign
Sent
Opened
Clicked
Booked
Marketing
- Yes
- Purple
- Limitedautomated journeys
Guest Wi-Fi
- Yes
- Purple
- Yes
Feature comparison
Feature by feature.
Native, limited or not offered. Checked September 2026, sources below.
| Capability | Purple | |
|---|---|---|
| Guest capture and analytics | 2 of 3 | 3 of 3 |
| Guest Wi-Fi captive-portal capture | Yes | Yes |
| Opt-in marketing consent capture | Yes | Yes |
| Footfall and location analytics | Limitedcapture-focused | Yesflagship |
| Guest data and marketing | 5 of 5 | 1 of 5 |
| Unified guest profile and CRM | Yes | Limitedfeeds your CRM |
| Email marketing | Yes | Limitedautomated journeys |
| Marketing automation | Yes | Yes |
| Loyalty programme (points) | Yes | Nofeeds your loyalty tool |
| Digital wallet passes (Apple and Google) | Yesno app needed | Nonot listed |
| Hospitality | 3 of 3 | 0 of 3 |
| Table bookings and reservations | Yes | Novia integrations |
| Review management and reputation | YesAI replies + sentiment | Limitedreview requests only |
| Payments and deposits | YesSquare-powered | Nopaid-Wi-Fi billing only |
| Setup and pricing | 3 of 3 | 0 of 3 |
| Flat per-venue pricing | Yes | Limitedfree tier; paid quoted |
| Own Wi-Fi hardwareA capture box on your network, set up and managed with our team | YesSNAPguard, set up by our team | Nosoftware over your APs |
| One guest platform, not analytics plus integrations | Yes | Noanalytics-first |
Guest capture and analytics2/3Purple3/3
Guest Wi-Fi captive-portal captureStampede: YesPurple: Yes
Opt-in marketing consent captureStampede: YesPurple: Yes
Footfall and location analyticsStampede: capture-focused · Purple: flagshipStampede: LimitedPurple: Yes
Guest data and marketing5/5Purple1/5
Unified guest profile and CRMPurple: feeds your CRMStampede: YesPurple: Limited
Email marketingPurple: automated journeysStampede: YesPurple: Limited
Marketing automationStampede: YesPurple: Yes
Loyalty programme (points)Purple: feeds your loyalty toolStampede: YesPurple: No
Digital wallet passes (Apple and Google)Stampede: no app needed · Purple: not listedStampede: YesPurple: No
Hospitality3/3Purple0/3
Table bookings and reservationsPurple: via integrationsStampede: YesPurple: No
Review management and reputationStampede: AI replies + sentiment · Purple: review requests onlyStampede: YesPurple: Limited
Payments and depositsStampede: Square-powered · Purple: paid-Wi-Fi billing onlyStampede: YesPurple: No
Setup and pricing3/3Purple0/3
Flat per-venue pricingPurple: free tier; paid quotedStampede: YesPurple: Limited
Own Wi-Fi hardwareStampede: SNAPguard, set up by our team · Purple: software over your APsStampede: YesPurple: No
One guest platform, not analytics plus integrationsPurple: analytics-firstStampede: YesPurple: No
Pricing
What you pay.
One flat price per venue
The whole platform, priced per venue and sized to your estate on one call.
- You get the number in the first conversation, flat per venue
- Bookings, loyalty, reviews and marketing included alongside Wi-Fi capture
- SNAPguard plugs into your existing router, set up by our team
- Your guest data is yours to keep and export at any time
Purple
Free tier, then quote-based
A free Connect tier, with paid Capture and Engage tiers quoted by sales.
- Free self-service Connect tier; paid tiers are "speak to an expert"
- Runs as software over your own access points (vendor-agnostic, 25 hardware integrations)
- Wi-Fi-triggered email on Engage; wider marketing and loyalty lean on CRM integrations (e.g. HubSpot, Salesforce, Mailchimp)
- No native bookings, guest payments or points loyalty
Why switch
The short version.
Why venues switch to
- You want Wi-Fi capture and bookings, loyalty, reviews and marketing in one platform.
- You want to own and act on the guest relationship, not just measure footfall.
- You want one flat price per venue.
- You want the Wi-Fi side set up for you by our team, on your existing router.
- You want your data future-proofed for AI, with the Wi-Fi login on the same record as bookings, spend, loyalty and reviews.
Where it falls short
Purple only fits if
- You are a large or multi-site operation wanting deep footfall and indoor-location analytics.
- You run your own managed networking and want a software layer over it.
- Wi-Fi analytics and wayfinding are your priority, with marketing handled elsewhere.
Proof
The proof.
Operators running on Stampede, in their own numbers.
4.59 → 4.80Google rating, year on year
2.3×average bill from email bookings
“Having everything under one roof is simply superior, full stop.”
Matthew Sankey, owner, Sankey'sRead the story
24,604covers in a single month
0.3%no-show rate across eight venues
“You innovate at a rate I have never seen in a software company.”
Edwin Kirk, founding director, ART HospitalityRead the story
3,920guests enriched with real spend
6 weekstheir first six weeks with Stampede
“Every payment lands on the guest who made it now. Everything a guest does with us, online and in our venues, finally joins up in one view.”
Louis Scott, Howies, EdinburghFull story coming soon
- 89%
- Wi-Fi marketing opt-in rate
- 55p
- average value of a guest contact
- 2,500+
- UK venues run on Stampede
FAQ
Frequently asked questions.
For hospitality, yes. Purple is a Wi-Fi and location-analytics platform; Stampede captures guests on Wi-Fi too, then adds bookings, a points loyalty programme, Google review management and marketing, all native in one owned platform.
Because AI is only as good as the data beneath it. Purple holds the Wi-Fi login and feeds your CRM and loyalty tools, but it takes no bookings, so the rest of the guest sits in other systems. On Stampede, every booking, Wi-Fi login, Square payment, loyalty point and review lands on one guest record as it happens, so our AI agent answers from your data, not a guess, and asks before it acts.
Deep footfall and indoor-location analytics is genuinely Purple’s strength, and it serves large multi-site estates and sectors like retail and stadia. Stampede is capture-and-act focused for hospitality: turning the guest into a booking, a regular and a review, rather than mapping their movement.
No. Purple is vendor-agnostic software that overlays your existing access points, with 25 hardware integrations listed (Cisco Meraki, Aruba, Ruckus, UniFi, Omada and more). Stampede takes a different route: the SNAPguard box plugs into your existing router, our team sets it up with you, and where you run UniFi or Omada it mirrors the guest network into your controller.
Yes. We bring your captured contacts across, set Stampede up on your existing Wi-Fi and switch it on.
Purple is a UK company, founded in 2012 and led by CEO Gavin Wheeldon, which merged with Splash Access in November 2025. The difference is breadth: Purple is Wi-Fi analytics first, Stampede is a full guest platform.
See it on your venue.
Book a live walkthrough and we will show you exactly how Stampede compares to Purple for your setup.
SourcesChecked September 2026
Purple details were checked in September 2026 against the sources below. Products change; if anything here is out of date, tell us at hello@stampede.ai and we will correct it. Pricing is taken from Purple's own published pages where they exist, and from the third-party sources listed where they do not.
- 1.Purple captive portal (guest Wi-Fi capture)www.purple.ai/en-us/captive-portal
- 2.Purple guest Wi-Fi + location analytics (flagship)www.purple.ai/en-gb/guest-wifi
- 3.Purple Engage (automated journeys, feeds your CRM/loyalty)www.purple.ai/en-gb/guest-wifi/engage
- 4.Purple pricing (free tier + quoted paid tiers)www.purple.ai/en-gb/guest-wifi/pricing
- 5.Purple hardware integrations (hardware-agnostic, runs on your APs)www.purple.ai/en-us/hardware-integrations
- 6.Purple for restaurants (review requests, loyalty via social login, POS and reservation integrations)www.purple.ai/en-us/industries/restaurants
- 7.Purple Wayfinding (indoor navigation and location analytics)purple.ai/products/wayfinding
- 8.Purple About us (founded 2012, CEO Gavin Wheeldon)www.purple.ai/en-gb/about-us
- 9.Purple merges with Splash Access (November 2025)www.purple.ai/en-gb/blogs/purple-merges-with-splash-access-enhancing-global-connectivity-platforms