Stampede
Comparison

stampedevs OpenTable

OpenTable brings a big diner marketplace, and charges a subscription plus a fee for every cover it sends. Stampede is flat and commission-free, captures every guest on Wi-Fi, and the guest data stays yours.

Book a demoSee the full comparison
No per-cover feesOpenTable: subscription + fee per cover
You own your guest dataOpenTable: controls diners from its network
UK-owned and independentOpenTable: owned by Booking Holdings (US)
The short version

The short version.

Choose OpenTable if
  • You want the reach of the OpenTable consumer marketplace to fill covers.
  • You are happy to pay a fee per cover for network-sourced diners.
  • Being on the big diner network matters more to you than owning the relationship.
Choose Stampede if
  • You do not want to pay a fee on every cover you seat.
  • You want to own your guest data, not rent diners from a network.
  • You want Wi-Fi capture, loyalty and reviews feeding one profile, not just bookings.
  • You want flat pricing, UK-owned, with no "system of record" lock-in.
The core difference

Rent, or own.

OpenTable’s network can send you diners, for a fee per cover, and it keeps the relationship with the diners it sends. Stampede captures your guests directly, on Wi-Fi, at the booking and at the till, and every one becomes a profile you own and can market to, with no fee for seating them.

Bookings
Wi-Fi
Payments
Reviews
Loyalty
One profile
Every guest signal lands on one profile you own, in real time.
Feature comparison

Feature by feature.

What each platform does natively, what it does through an add-on or integration, and what it does not do. Checked July 2026, with sources at the foot of the page.

Bookings and front of house
Online reservations and booking management
stampedeYes
OpenTableYes
Waitlist (host and online)
stampedeYes
OpenTableYes
Table and floor-plan management
stampedeYes
OpenTableYes
Deposits and no-show protection
stampedeYes
OpenTableYes
Fully branded booking page
stampedeYes
OpenTableOpenTable-branded widget
Guest data and marketing
Unified guest profile and CRM
stampedeYes
OpenTableYes
Email and SMS marketing
stampedeincluded
OpenTabletop tier only
Guest Wi-Fi data capture
stampedenative
OpenTablenot offered
Loyalty programme (points and tiers)
stampedeyour own
OpenTablenetwork scheme, not yours
Digital wallet passes (Apple and Google)
stampedeno app needed
OpenTablenot offered
Reviews and payments
Review management and reputation
stampedeAI replies + sentiment
OpenTableown + Google/Yelp
Payments and deposits
stampedeSquare-powered
OpenTablecard capture only
POS integration
stampedeSquare, two-way
OpenTableYes
Reach, ownership and pricing
Consumer discovery marketplace
stampedenot offered
OpenTable60,000+ venues
No per-cover or per-booking fees
stampedeYes
OpenTablefee per network cover
You own your guest data
stampedeYes
OpenTablenetwork diners are theirs
UK-owned and independent
stampedeEdinburgh
OpenTableUS, Booking Holdings
Pricing

What you actually pay.

The difference is one flat price per venue against fees that stack per cover, per module and per contact.

Stampede

One flat price per venue

The whole platform, priced per venue and sized to your estate on one call.

  • No fee for seating your own guests, ever
  • Wi-Fi capture, loyalty, reviews and marketing included
  • Your guest data is yours to keep and export at any time
  • No "primary system of record" clause
OpenTable

Subscription plus per-cover fees

Monthly tiers (Basic/Core/Pro) plus a fee for every cover seated from the OpenTable network.

  • US tiers run roughly $149 to $499 per month; UK pricing is quote-based
  • A per-cover fee on network bookings (reported around $1 to $1.50, or up to about £2 in the UK)
  • A 2% service fee added to deposits and prepaid experiences (2026)
  • Annual, auto-renewing contracts; 2026 terms require OpenTable as your "system of record"
Switching

Switching from OpenTable.

Keep OpenTable for network covers if you like, and run everything else on Stampede: direct bookings with no per-cover fee, plus Wi-Fi capture, loyalty and reviews, all feeding a guest profile you own.

  • We bring your bookings, guests and history across
  • Onboarding is guided and included, not a DIY import
  • No fee for seating your own guests
Proof

The proof.

89%Wi-Fi opt-inguests who share details on connect
2,500+UK venueslive on Stampede today
0%commissionno per-cover or per-booking fees
FAQ

Frequently asked questions.

See it on your venue.

Book a live walkthrough and we will show you exactly how Stampede compares to OpenTable for your setup.

Book a demo
Sources

OpenTable details were checked in July 2026 against the sources below. Products change; if anything here is out of date, tell us at hello@stampede.ai and we will correct it. Reported pricing figures are from third parties, as OpenTable does not publish prices.

  1. 1.OpenTable owned by Booking Holdings (NASDAQ: BKNG)legalclarity.org/who-owns-opentable-booking-holdings-explained
  2. 2.OpenTable pricing: subscription + per-cover fees (analysis)restaurant.eatapp.co/blog/opentable-pricing
  3. 3.OpenTable 2026 "system of record" terms change (Restaurant Dive)www.restaurantdive.com/news/restaurants-respond-opentable-client-agreement-updates-concerns/817594
  4. 4.OpenTable is controller of marketplace diner datawww.opentable.co.uk/restaurant-solutions/learn/built-to-protect
  5. 5.OpenTable review management (own diner + Google/Yelp)www.opentable.co.uk/restaurant-solutions/resources/manage-restaurant-review
  6. 6.OpenTable Regulars (network-wide loyalty, not venue-owned)www.opentable.com/restaurant-solutions/resources/opentable-loyalty-points
  7. 7.OpenTable consumer marketplace (60,000+ venues)www.prnewswire.com/news-releases/opentable-launches-all-in-one-marketplace-for-private-and-group-dining-302557734.html