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Comparison · Reviews

Stampede vs HGEM

Stampede does 11 of the 11 things compared here natively. HGEM does 3.

See the full comparison
Ordering
Bookings
Wi-Fi
Payments
Reviews

Powering 2,500+ UK venues

Art HospitalityNº 90OIR GroupFolkPlonk'dPetiscoSankey'sWild InnsThe StablesCoast & CountrySiam NiyomVietnamese Street KitchenHowiesCaldera
La-YamRadioBuoy & OysterThe Northern CollectiveVittoria GroupAmarettoNo.12 Hotel & BistroThe Truffled HogKneadThe George at BurnhamFifteenOmomoThe Welsh HouseFuego
Valiant Pub CompanyParadise PalmsFat HippoThe BoundaryArtisan InnkeepersFauna BrewingSmoke BBQMount EdgcumbeRocca GroupPotyoOrnithologyRico Libre
The score

11 to 3.

Native capabilities across the 11 compared below.

Day planner
17:0020:00Now

Table bookings

Stampede
Yesnative
HGEM
Nonot offered

Guest Wi-Fi

Stampede
Yesnative
HGEM
NoWi-Fi via partners
Campaign
Sent
Opened
Clicked
Booked

Marketing

Stampede
Yes
HGEM
Nonot offered
Feature comparison

Feature by feature.

Native, limited or not offered. Checked September 2026, sources below.

ReviewsStampede4/4HGEM3/4
Google reviews pulled in and replied toStampede: Google-first · HGEM: plus Tripadvisor and othersStampede: YesHGEM: Yes
AI-drafted repliesStampede: in your brand voice · HGEM: HaloStampede: YesHGEM: Yes
Unhappy guests heard privately firstStampede: in the flat price · HGEM: separate feedback moduleStampede: YesHGEM: Limited
Sentiment analysisStampede: YesHGEM: Yes
Guest data and marketingStampede5/5HGEM0/5
Reviews on the same profile as visits, spend and bookingsStampede: one profile · HGEM: CRM via partnersStampede: YesHGEM: No
Table bookingsStampede: native · HGEM: not offeredStampede: YesHGEM: No
Guest Wi-Fi data captureStampede: native · HGEM: Wi-Fi via partnersStampede: YesHGEM: No
Points loyalty on the same profileStampede: wallet pass · HGEM: not offeredStampede: YesHGEM: No
Email and SMS marketingHGEM: not offeredStampede: YesHGEM: No
Ownership and pricingStampede2/2HGEM0/2
One flat price per venueStampede: no per-cover fees · HGEM: priced module by moduleStampede: YesHGEM: No
One platform, not another point toolHGEM: measurement onlyStampede: YesHGEM: No
Pricing

What you pay.

Stampede

One flat price per venue

Reviews sit inside the whole platform, priced per venue and sized to your estate on one call.

  • No fee per review, reply or request, and no charge for AI replies
  • Bookings, Wi-Fi, payments, loyalty and marketing on the same platform
  • No per-cover fees
  • Your guest and review data stays yours to export at any time
How pricing works
HGEM

A price per module, per venue

Review Management from £16 per venue per month, Feedback Sites from £16, Product Ratings from £15, and Mystery Audits from £35 per audit.

  • Each module is a separate per-venue line on the bill
  • Complaint Management is quoted separately and needs the Feedback Sites module
  • Insight Lab and Event Support are quoted on top
  • No bookings, Wi-Fi, loyalty or marketing at any price
Why switch

Why venues switch.

Why venues switch toStampede
  • You want every review on the same profile as the guest’s visits, spend and bookings.
  • You want AI replies in your brand voice, approved in a tap or posted on their own.
  • You want unhappy guests to reach you privately first, then a way to bring them back.
  • You want reviews inside the platform that also runs your bookings, Wi-Fi, payments, loyalty and marketing.
  • You want one flat price per venue, not a module list to build up line by line.
  • You want your data future-proofed for AI, with every review on one guest record rather than in a measurement tool.
Where it falls short

HGEM only fits if

  • You are happy to buy reviews, feedback, product ratings and complaint handling as separate per-venue lines.
  • You want a report on how guests felt, with bookings, loyalty and win-back marketing run from a different system.
  • You want your guest data to live in someone else’s CRM, fed in through an integration.
Proof

The proof.

Operators running on Stampede, in their own numbers.

Food at the George & Dragon, a Sankey's venue
4.59 → 4.80Google rating, year on year
2.3×average bill from email bookings
“Having everything under one roof is simply superior, full stop.”
Matthew Sankey, owner, Sankey'sRead the story
A Sunday roast at an ART Hospitality venue
24,604covers in a single month
0.3%no-show rate across eight venues
“You innovate at a rate I have never seen in a software company.”
Edwin Kirk, founding director, ART HospitalityRead the story
A dish being finished at Howies, Edinburgh
3,920guests enriched with real spend
6 weekstheir first six weeks with Stampede
“Every payment lands on the guest who made it now. Everything a guest does with us, online and in our venues, finally joins up in one view.”
Louis Scott, Howies, EdinburghFull story coming soon
89%
Wi-Fi marketing opt-in rate
55p
average value of a guest contact
2,500+
UK venues run on Stampede
FAQ

Frequently asked questions.

See it on your venue.

Book a live walkthrough and we will show you exactly how Stampede compares to HGEM for your setup.

SourcesChecked September 2026

HGEM details were checked in September 2026 against the sources below. Products change; if anything here is out of date, tell us at hello@stampede.ai and we will correct it. Pricing is taken from HGEM's own published pages where they exist, and from the third-party sources listed where they do not.

  1. 1.HGEM pricing (per-module, per-venue prices)www.hgem.com/pricing
  2. 2.HGEM review management (platforms, Halo AI replies)www.hgem.com/online-reputation-management
  3. 3.HGEM guest experience management (products, integrations)www.hgem.com/guest-experience-management
  4. 4.HGEM homepage (products, customers)www.hgem.com
  5. 5.Business Reporter on HGEM (founded 2003, Volaris Group)www.business-reporter.co.uk/management/how-one-british-company-solved-hospitalitys-guest-experience-blind-spot