Day planner
17:0020:00Now
Table bookings
- Yes
- Acteol
- Novia integration
Comparison · Marketing and CRM
Stampede vs Acteol
Stampede does 12 of the 13 things compared here natively. Acteol does 3.
OrderingBookingsAI phoneWi-FiPaymentsMarketingReviewsLoyalty
One profileVIP
Sarah MitchellEvery venue
AI insights
Table 12, Margarita ready. Tell the kitchen: nut allergy.
Visits14
Spend£1,342
Loyalty320
Device
Last 30 days3 visits peak
This visit · Table 12Square
2×Jerk wings to share£16.00
1×Half jerk chicken£14.50
1×Margarita£9.50
ReviewData used12.62.4GB
OrderingBookingsWi-FiReviews
PaymentsAI phoneMarketingLoyalty
One profileVIP
Sarah MitchellEvery venue
AI insights
Table 12, Margarita ready. Tell the kitchen: nut allergy.
Visits14
Spend£1,342
Loyalty320
Device
Last 30 days3 visits peak
This visit · Table 12Square
2×Jerk wings to share£16.00
1×Half jerk chicken£14.50
1×Margarita£9.50
ReviewData used12.62.4GB
Powering 2,500+ UK venues
The score
12 to 3.
Native capabilities across the 13 compared below.
Guest Wi-Fi
- Yesnative
- Acteol
- NoWireless Social, sold separately
Guest profile
Square bill
Priya Shah6th visit · Table 12
Bill · 20:415 items
1×Lobster linguine£26.00
1×MargheritaV£12.00
1×Falafel bowlVGGF£14.00
2×Pale ale, pint£12.80
Paid on Square£64.80
Visits6Lifetime£412Points+64
Payments
- Yestwo-way, via PayOS
- Acteol
- Nonot on its list
Wallet pass
Loyalty
- Yesin the flat price
- Acteol
- LimitedAtreemo add-on
Reviews
Reviews
- YesGoogle replies in your voice
- Acteol
- Limitedsocial manager add-on
Campaign
Sent
Opened
Clicked
Booked
Marketing
- Yes
- Acteol
- Yes
Feature comparison
Feature by feature.
Native, limited or not offered. Checked September 2026, sources below.
| Capability | Acteol | |
|---|---|---|
| Guest capture | 3 of 3 | 0 of 3 |
| Guest Wi-Fi data captureA captive portal that turns footfall into opted-in contacts | Yesnative | NoWireless Social, sold separately |
| Table bookings and reservations | Yes | Novia integration |
| Review management | YesGoogle replies in your voice | Limitedsocial manager add-on |
| Marketing and CRM | 3 of 3 | 2 of 3 |
| One guest profile across bookings, Wi-Fi, spend and loyalty | Yescaptured natively | Limitedcollected from other tools |
| Email marketing | Yes | Yes |
| Marketing automation and journeys | Yes | Yes |
| Loyalty | 3 of 4 | 0 of 4 |
| Loyalty included in the base price | Yesin the flat price | Nonot available on SE |
| Points on spend | Yesoff your Square till | LimitedAtreemo add-on |
| Wallet pass, no app needed | YesApple and Google Wallet | LimitedAtreemo add-on |
| Tiers and stamps | Nopoints only | LimitedAtreemo add-on |
| Till and pricing | 3 of 3 | 1 of 3 |
| Square integration | Yestwo-way, via PayOS | Nonot on its list |
| Flat per-venue pricing | Yesone price per venue | NoSE + per-site add-ons |
| No per-cover fees | Yes | Yesper site |
Guest capture3/3Acteol0/3
Guest Wi-Fi data captureStampede: native · Acteol: Wireless Social, sold separatelyStampede: YesActeol: No
Table bookings and reservationsActeol: via integrationStampede: YesActeol: No
Review managementStampede: Google replies in your voice · Acteol: social manager add-onStampede: YesActeol: Limited
Marketing and CRM3/3Acteol2/3
One guest profile across bookings, Wi-Fi, spend and loyaltyStampede: captured natively · Acteol: collected from other toolsStampede: YesActeol: Limited
Email marketingStampede: YesActeol: Yes
Marketing automation and journeysStampede: YesActeol: Yes
Loyalty3/4Acteol0/4
Loyalty included in the base priceStampede: in the flat price · Acteol: not available on SEStampede: YesActeol: No
Points on spendStampede: off your Square till · Acteol: Atreemo add-onStampede: YesActeol: Limited
Wallet pass, no app neededStampede: Apple and Google Wallet · Acteol: Atreemo add-onStampede: YesActeol: Limited
Tiers and stampsStampede: points only · Acteol: Atreemo add-onStampede: NoActeol: Limited
Till and pricing3/3Acteol1/3
Square integrationStampede: two-way, via PayOS · Acteol: not on its listStampede: YesActeol: No
Flat per-venue pricingStampede: one price per venue · Acteol: SE + per-site add-onsStampede: YesActeol: No
No per-cover feesActeol: per siteStampede: YesActeol: Yes
Pricing
What you pay.
One flat price per venue
The whole platform, priced per venue and sized to your estate on one call.
- Loyalty is part of the flat price, however many members join
- Wi-Fi capture and bookings on the same platform, not separate contracts
- No per-cover fees
- Onboarding and support included
Acteol
Per site, then add-ons on top
Acteol SE is £165 per site per month (ex VAT) for fewer than 15 sites. Acteol Atreemo is priced on application.
- SE is capped at 14 sites and 100,000 contacts
- Surveys, vouchers, social and audience modules are £38 per site per month each on SE
- Loyalty is not available on SE at all, and is an add-on on Atreemo
- Guest Wi-Fi is a separate Access product, sold with a bundle discount
Why switch
Capture it, don’t collect it.
Why venues switch to
- You want Wi-Fi capture, bookings, loyalty and reviews native, not bought as separate products.
- You run on Square and want points earned off the till and redeemed at it.
- You want loyalty in the price for every venue, not a module on the enterprise tier.
- You want loyalty as an app-free wallet pass on the same profile as everything else.
- You want an independent platform, not one product in a large software group.
- You want your data future-proofed for AI, with one guest record captured natively rather than collected from other systems.
Where it falls short
Acteol only fits if
- You are happy to buy guest Wi-Fi, bookings and CRM as separate pieces and join them up.
- You are fine paying £165 per site per month before surveys, vouchers or social, each charged on top.
- You run 15 or more sites and will take quote-only pricing, with loyalty as a further add-on.
Proof
The proof.
Operators running on Stampede, in their own numbers.
4.59 → 4.80Google rating, year on year
2.3×average bill from email bookings
“Having everything under one roof is simply superior, full stop.”
Matthew Sankey, owner, Sankey'sRead the story
24,604covers in a single month
0.3%no-show rate across eight venues
“You innovate at a rate I have never seen in a software company.”
Edwin Kirk, founding director, ART HospitalityRead the story
3,920guests enriched with real spend
6 weekstheir first six weeks with Stampede
“Every payment lands on the guest who made it now. Everything a guest does with us, online and in our venues, finally joins up in one view.”
Louis Scott, Howies, EdinburghRead the story
- 89%
- Wi-Fi marketing opt-in rate
- 55p
- average value of a guest contact
- 2,500+
- UK venues run on Stampede
FAQ
Frequently asked questions.
Yes. Both give you a single guest profile, email marketing and automated journeys. The difference is that Acteol collects data from your other systems, while Stampede captures it natively, with guest Wi-Fi, bookings, a points loyalty card in the wallet, review management and a two-way Square integration built in, at one flat price per venue.
Because AI is only as good as the data beneath it. Acteol collects data from other systems: Wi-Fi capture is a separate product, bookings come by integration and Square is not on its list. On Stampede, every booking, Wi-Fi login, Square payment, loyalty point and review lands on one guest record as it happens, so our AI agent answers from your data, not a guess, and asks before it acts.
Not on its entry plan. Acteol’s own pricing page lists loyalty as not available on Acteol SE, and as an add-on on Acteol Atreemo, which is priced on application. Loyalty is part of Stampede’s flat price per venue, as a points card in Apple and Google Wallet with no app to download.
Not within Acteol itself. Guest Wi-Fi comes from Wireless Social, a separate Access Group product, and bookings arrive through integrations such as Access Collins, OpenTable, ResDiary and SevenRooms. Stampede runs Wi-Fi capture and bookings itself, with an 89% Wi-Fi marketing opt-in rate.
Square is not on Acteol’s published list of EPoS integrations. Stampede connects to Square both ways: points are earned off the till, and rewards come off the bill as a Square gift card or discount.
Acteol SE is £165 per site per month, excluding VAT, for estates under 15 sites. Surveys, vouchers, social and audience modules are £38 per site per month each on top, and loyalty is not available on SE. Acteol Atreemo is priced on application. Stampede is one flat price per venue with no per-cover fees.
The Access Group, which acquired Acteol in 2021 and sells it within Access Hospitality alongside its separate EPoS, bookings and Wi-Fi products. Stampede is independent.
See it on your venue.
Book a live walkthrough and we will show you exactly how Stampede compares to Acteol for your setup.
SourcesChecked September 2026
Acteol details were checked in September 2026 against the sources below. Products change; if anything here is out of date, tell us at hello@stampede.ai and we will correct it. Pricing is taken from Acteol's own published pages where they exist, and from the third-party sources listed where they do not.
- 1.The Access Group acquires Acteol (4 March 2021)www.theaccessgroup.com/en-gb/about/news/the-access-group-acquires-acteol-and-expands-its-presence-and-customer-support-in-the-hospitality-and-leisure-sector
- 2.Acteol Evo pricing (SE £165 per site, Atreemo POA, add-ons)www.theaccessgroup.com/en-gb/crm/sectors/hospitality/acteol-pricing
- 3.Acteol CRM product page (SE vs Atreemo features)www.theaccessgroup.com/en-gb/products/acteol
- 4.Acteol Atreemo (enterprise, modular)www.theaccessgroup.com/en-gb/products/acteol/atreemo
- 5.Acteol loyalty (stamps, points, tiers, digital wallet)www.theaccessgroup.com/en-gb/crm/sectors/hospitality/loyalty
- 6.Acteol integrations (EPoS, reservations, Wi-Fi)www.theaccessgroup.com/en-gb/crm/sectors/hospitality/integrations
- 7.Access Guest Wi-Fi (Wireless Social)www.theaccessgroup.com/en-gb/hospitality/software/guest-wifi