Direct Vs. OTA Bookings – Getting the Right Balance for Independent Hotels
Direct Vs. OTA Bookings – Getting the Right Balance for Independent Hotels 2500 1669 Cate Triendl

The acceleration of technology over the last decade has left no industry untouched. With an explosion of online travel agencies (OTAs) creating both opportunities and threats for independent hotels. The…

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The Importance of User-Generated Content on Social Media
The Importance of User-Generated Content on Social Media 2500 1663 Cate Triendl

When you look at your social media feeds, you are probably concerned with the content you personally post onto it. In reality, it’s just as important to receive content posted…

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Fake Reviews Can Hurt Your Business. How You Can Safely Boost Your Ratings
Fake Reviews Can Hurt Your Business. How You Can Safely Boost Your Ratings 2500 1656 Cate Triendl

Online reviews are increasingly driving customers both towards – and away from – service businesses such as coffee shops, bars, and hairstylists. 

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Gathering the Right Data for Your Restaurant Marketing
Gathering the Right Data for Your Restaurant Marketing 2500 1667 Cate Triendl

You might have heard that data is the new currency; it’s the key that unlocks ultra-targeted marketing that drives customers through your doors. But how do you gather the data…

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How to Get Higher Engagement on Social Media Channels
How to Get Higher Engagement on Social Media Channels 2500 1340 Cate Triendl

In the last few years, social media has completely transformed not just how we interact with each other, but how as businesses, we interact with our customers too. We’ve gone…

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Reflecting Your Company Culture in Your Social Media Strategy
Reflecting Your Company Culture in Your Social Media Strategy 2500 1687 Cate Triendl

Gone are the days when having a website was a “big deal” and creating a business Facebook page was an advanced social media strategy. Now, social media marketing has become…

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Meeting your Guests Expectations
Meeting your Guests Expectations 2500 1667 Cate Triendl

When it comes to running a restaurant, the experience your guests have goes far beyond the taste of the food. What the ambience is like, how good the customer service…

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How to Legally and Safely Collect and Use Customer Data in the Hotel Industry
How to Legally and Safely Collect and Use Customer Data in the Hotel Industry 2500 1667 Cate Triendl

Since the introduction of the GDPR in May 2018, with its potential for big fines, it’s no surprise that hoteliers are wary of collecting and using customer data. Yet customer…

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How Hospitality Businesses Can Use Instagram Stories More Effectively
How Hospitality Businesses Can Use Instagram Stories More Effectively 2500 1736 Cate Triendl

Instagram Stories has revolutionised digital marketing for all brands – including those in the hospitality industry. With over 300 million users, it’s no wonder that businesses are flocking to showcase their…

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Infographic: The Influence of Online Reviews and Social Media on Customers’ Buying Behaviour
Infographic: The Influence of Online Reviews and Social Media on Customers’ Buying Behaviour 1252 906 Cate Triendl