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Whether it’s in <a class="" href="https://www.stampede.ai/wifi-in-action">retail, a hotel, cafe or restaurant</a> the presence of fast and reliable <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Guest WiFi</a> at your venue is becoming a major factor for potential customers deciding where to take their business. But providing Guest WiFi does not come without potential risks to your business. 



So, you want to provide Guest WiFi at your venue? What’s wrong with handing out a password to your existing network?



<figure class="wp-block-image"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/guest-wifi-risk.jpg" alt="guest wifi risk"/></figure>







Because handing out the password to your WiFi could be as bad as handing over the keys to the building. Giving out the password to your WiFi network allows any guest with a small amount of technical knowledge to easily sniff everything on the network including point-of-sale systems (POS), printers, credit card machines and back-office systems. In addition to this, they can “see” other guest devices connected to the network. Most off-the-shelf or ISP provided WiFi equipment is not designed for guest access and hence, is extremely insecure.



<h4 class="wp-block-heading" id="h-where-has-this-happened-before">Where Has This Happened Before?</h4>



The so-called &#8216;DarkHotel&#8217; group is an example of malicious individuals that take&nbsp;advantage of these weaknesses in public networks. They have been active for over a decade, with a signature brand of cybercrime that targets <a class="" href="http://www.zdnet.com/article/traveling-business-executives-targeted-through-luxury-hotel-wi-fi/">business travellers with malware attacks</a> using the WiFi in luxury hotels across the globe.



<h4 class="wp-block-heading" id="h-it-can-happen-to-you-too">It Can Happen to You, Too</h4>



Renting your flat out while you&#8217;re away is a great way to make extra cash on the side with services like <a href="/blog/articles/airbnb-wifi">AirBnB</a>. But what happens when your guests don&#8217;t exactly take everything with them when they go?



By giving your house WiFi password out to AirBnBers, you&#8217;re also giving them keys to the network. A talented (and even not so talented) hacker could easily slip a trojan or listening programme onto your network before they leave. And with the recent breaches discovered in the widely used <a href="/blog/wpa2-breach-is-your-wifi-safe">WPA2 WiFi encryption</a>, your network could be even less secure than you think.&nbsp;



<h4 class="wp-block-heading" id="h-but-there-s-a-better-way">But There’s a Better Way!</h4>



By making your guests login through a <a class="" href="https://en.wikipedia.org/wiki/Captive_portal">captive portal</a> using their e-mail or social plugin you can gain powerful insights and value through a Guest WiFi network whilst keeping your business secure. A captive portal is a web page that the user of your network is obliged to view and interact with before they can access the internet. This is more secure than a password but will not allow malicious users to view anything else on the network. A branded login page will also make it a lot harder for hackers to imitate your network and cause customers to connect to them which will fully expose them to possible attacks.



<h4 class="wp-block-heading" id="h-how-stampede-can-help">How Stampede Can Help</h4>



Stampede can integrate with a <a class="" href="https://www.stampede.ai/how-it-works">wide range</a> of existing hardware or we can supply our own range of routers which you can plugin and instantly start supplying better, secure Guest WiFi. It only takes 5 minutes to set up, with no technical knowledge required!



With Stampede you can create two separate networks: one for your customers and another for your back office business activity. This greatly reduces the risk of a malicious user on your guest network breaking into your critical business systems.



Instead of entering a password, guests login through a <a href="/blog/press/marketing-with-wifi">fully branded captive portal</a>&nbsp;by entering their e-mail or logging in through Facebook. You can also ask marketing questions &#8211; such as postal/zip code, age or favourite drink &#8211; turning a security risk into a value-adding part of your business with much more personalised customer experience.&nbsp;



&nbsp;So what are you waiting for?&nbsp;



<a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

post

Take the Risk Out of Your Guest WiFi

Over the past few years, hospitality businesses have been in a rush to get up to speed with all the tech tools the market has to offer.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Many businesses, therefore, have ended up with a stack of technologies that all serve individual purposes. Most of these are haphazardly interconnected or worse not integrated at all.



What’s more, those digital tools each come with costs which can add up quickly.



With budgets being tight this year, time to review your tech solutions and find ways to reduce excess costs whilst growing your business.



<h5 class="wp-block-heading" id="h-find-tools-fit-for-the-industry">Find Tools Fit For The Industry</h5>



It’s tempting to go for the big household names we are familiar with. If it’s working for other businesses, it clearly has to work for yours as well, right?



However, contemporary online businesses, such as e-commerce, come with different tech needs compared to offline i.e. brick-and-mortar ones.



Most of the time those tools are not designed specifically for industries like hospitality. They are there to satisfy the mainstream online market.



How do you find industry-specific tools?



<ul class="wp-block-list"><li>Ask for referrals within your industry</li><li>Be specific in your Google search terms &#8211; ‘for hospitality/restaurant/hotel…’</li><li>Do detailed research and compare tools on tech directories like <a href="https://www.g2.com/" target="_blank" rel="noreferrer noopener">G2</a> or <a href="https://www.capterra.co.uk/" target="_blank" rel="noreferrer noopener">Capterra</a></li><li>Check testimonials on the websites &#8211; are those from companies similar to yours?</li></ul>



<h5 class="wp-block-heading">Save Money With An All-In-One Solution</h5>



Think about how many repeat customers you would need to pay for your monthly subscriptions and how much effort it takes to generate those visits.&nbsp;



Another important cost factor to consider is time. Syncing and managing multiple data sources from various integrated systems is often inefficient, as well as a potential GDPR risk.



Instead, industry experts are now advocating for multi-function smart tools and technology that can pay for itself.



Simplification is the way forward here. Rather than custom building a mix and match solution from different providers, choose one platform that can do everything you need in one place.



This way you’re no longer relying on costly and complex integrations and can focus on bringing more customers back.



Looking for a <a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener">smart all-in-one solution</a> to grow your business? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a> to find out more.

How To Save Money On Your Digital Tech Tools

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The opening of Jamie Oliver’s new&nbsp;<a href="https://www.hot-dinners.com/2022101211817/Gastroblog/Latest-news/pasta-dreams-jamie-oliver-soho-pop-up-delivery-restaurant" target="_blank" rel="noreferrer noopener">delivery-first pasta&nbsp;</a>brand has been hitting the news for the last couple of days.&nbsp;



For many of us, ordering a takeaway or delivery has become a regular thing. In fact,&nbsp;<a href="https://www.hrc.co.uk/news/ordering-part-brits-weekly-mealtime-routine" target="_blank" rel="noreferrer noopener">22 million Brits do so at least once a week</a>&nbsp;with&nbsp;<a href="https://www.thecaterer.com/news/consumer-spending-slows-barclaycard-september-2022-evenings-in-spending-more-takeaways" target="_blank" rel="noreferrer noopener">customer spending increasing</a>&nbsp;by 10.1% since March.&nbsp;



This recent consumer trend presents a big opportunity. By&nbsp;diversifying your revenue streams&nbsp;you can better protect your food and drink business from market fluctuations.



It&#8217;s time to bring back your delivery offers and meal kits to drive some extra revenue this winter.



<h5 class="wp-block-heading">10 Tips To Increase Your Delivery Orders</h5>



<ol class="wp-block-list"><li>Opt for direct ordering rather than 3rd party &#8211; 62% of customers want to order direct and via an app </li><li>Ensure a smooth ordering process and online experience </li><li>Send offers to customers who have ordered only once to encourage more frequent orders </li><li>Use the data insights to create personalised offers, i.e. favourite menu item </li><li>Tie it to your loyalty program &#8211; 70% prefer a ‘ free delivery’ as a reward </li><li>Have an accurate menu description with enticing imagery </li><li>69% of customers rate reviews as a deciding factor for their next order &#8211; actively ask customers for reviews, reply the good and bad ones, and keep an eye on your scores </li><li>Use customer feedback to continuously improve your processes, packaging, etc. </li><li>Make use of upsell options, i.e. drink package, dessert </li><li>Spread the word &#8211; pinned social media post (and link in your bio), website banner, email</li></ol>



<h5 class="wp-block-heading" id="h-how-to-re-create-a-restaurant-at-home-experience">How To Re-Create A Restaurant At-Home Experience</h5>



Customers might cut back on expensive meals over the next couple of months, but they still want to&nbsp;treat themselves. Delivery and meal kits hence fit in as an ideal &#8211; and cheaper &#8211; alternative.



It’s up to you to make the&nbsp;<a href="https://stampede.ai/blog/how-to-get-it-right-meal-kit-online-sales-success-by-hawskmoor/" target="_blank" rel="noreferrer noopener">at-home experience</a>&nbsp;as special as your in-venue one. So, your venue becomes their preferred choice for ordering and you can later&nbsp;turn them into walk-ins.



Here’re some ideas to pimp up your orders:



<ul class="wp-block-list"><li>Come up with seasonal meal kits, i.e. autumn, festive-themed (this also creates a sense of urgency to order and avoid missing the specials!) </li><li>Consider different mid-week and weekend offers, i.e. offer weekend drink packages </li><li>Offer a premium version with high-end ingredients/specials </li><li>Include add-ons, i.e. decoration, curated playlist, printed or digital tasting menus and notes </li><li>Offer a limited special featuring your bestseller and signature dishes </li><li>Include a personal note in your orders </li><li>Sneak in a little surprise in your boxes, i.e. Halloween treats, Christmas chocolate</li></ul>



Further reading &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener">How to set up a successful meal-kit e-commerce page.</a>



Need a hand with promoting your delivery offerings via email and SMS? <a href="mailto:support@stampede.ai?subject=" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team who are happy to help.

Secure Revenue This Winter With Delivery Orders

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

June upates with workflows, enquiries and competitor analysis

June Update – AI Review Insights, New Features and More

Helen Kane

When we welcome new customers to Stampede and show them the marketing feature, there are often&nbsp;3 big questions when it comes to sending times and frequency. So, we’ve gathered these 3 common email marketing questions together and grilled our own marketing team for some answers to share with you.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-when-is-the-best-time-to-send-an-email-campaign">1. When is the best time to send an email campaign?</h4>



No doubt, the right timing has a big impact on the success of your email campaigns.&nbsp;<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Research shows</a>&nbsp;that the best sending time for the&nbsp;hospitality industry is between 8 and 10am, whereas&nbsp;marketing emails get the highest results at 4pm. Unfortunately, there is no one size fits all time for best email performance. It’ll be specific to your industry, business and customers.



A good starting point is to look into your social media&nbsp;stats&nbsp;to find out when your customers are online and engaging with your content. Historic email data, especially your open rates, also give you a hint on which times usually work best for you.



<a rel="noreferrer noopener" href="https://www.bluecorona.com/blog/mobile-marketing-statistics/" target="_blank">Around 75% of consumers will access their emails on their phones</a>. Think about when your customers might check their inbox during the day and are most likely to have time to read it. This will probably be at times before work, during their lunch break and after work/late evening. However, the right time also depends on the customer demographic, e.g. families have different daily habits than business people.&nbsp;



The&nbsp;actual email content matters&nbsp;as well. Your longer monthly newsletter is something your customers can read after work or even during the weekend. Whereas your short and punchy lunch offers will ideally land in their inbox around the time people start thinking about where to go for food.



<h4 class="wp-block-heading">2. Which day is the best to send emails?</h4>



<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Statistics show that Tuesday and Thursday</a>&nbsp;are in general the best performing days of the week for emails.&nbsp;



However,&nbsp;always consider your content and its relevance. Are you trying to fill in empty tables due to cancellations? Or are you trying to promote any upcoming events in the next month? Regardless, you should always send time-sensitive offers based on their own timeline before considering overall industry best practices (ideally within your ideal time slots).&nbsp;



And again, dive into your own data and compare different weekdays to the weekends to see where you can get the best responses. You can also start your own A/B test and experiment with different days. Social media analytics will also provide you with the days of the week.



There’s only one golden rule for days:&nbsp;avoid public holidays&nbsp;if you can.



<h4 class="wp-block-heading">3. How many times a month is considered the optimum for emailing customers?</h4>



The important bit here is to&nbsp;be consistent&nbsp;and to come up with your own schedule. If you do it randomly, you might end up sending too many or not enough. Watch out for increasing opt-out rates, this is a sign of emailing too frequently. And always bear in mind,&nbsp;only send out emails that provide value&nbsp;to your customers and not just because it&#8217;s time to send one.



Your loyal customers especially will appreciate tailored offers and updates coming through on a more regular basis. They’re highly engaged and want to hear from you.



Your schedule could be weekly, bi-weekly or only monthly. You could, for example, do a monthly newsletter recap about your company and send out emails with offers in between whenever relevant.



Need a hand with <a href="https://stampede.ai/how-it-works/marketing/#email">sending your emails</a> to your customers?&nbsp;Or got more questions around email marketing? <a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with our team.

3 Big Hospitality Email Marketing Questions Answered

Data from the <a href="https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/ishybridworkingheretostay/2022-05-23#:~:text=More%20than%20three%2Dquarters%20(78,had%20fewer%20distractions%20(53%25).">Office of National Statistics</a> suggest that the number of people who regularly work from home has doubled since pre-pandemic times.



As the novelty of working from home wears off, demand for public spaces that offer a social yet productive working environment will grow.



If you own a coffee shop with plenty of space then you are in a prime position to take advantage of this demand. You already have many pieces in place to set up a good coworking space.&nbsp;



With <a href="https://drinkycoffee.com/coffee-statistics/">coffee shop revenues still below pre-pandemic numbers</a>, this could be an excellent opportunity for coffee shop owners to recover and diversify their income.



Here we will go through the necessary steps to accommodate paid coworking customers in your coffee shop.



<h5 class="wp-block-heading">1. Assess Demand for Coworking Space</h5>



Before you plough time and money into setting up your coffee shop for coworking, you should first try to find out how likely it is people in your local area would be willing to pay to work at your premises.



There are a few ways of doing this. They include:



<ul class="wp-block-list">
<li>Look online if there are any coworking spaces in your area. If there are some then it&#8217;s very likely that there is demand for these types of spaces in your local area.</li>
</ul>



<ul class="wp-block-list">
<li>Take note of how regularly people work at your coffee shop. Many of these people would be willing to pay a small fee to work there if you can provide a more productive space.</li>
</ul>



<ul class="wp-block-list">
<li>Put up a comments and suggestions box in your shop with a sign above it saying &#8211; “We are thinking of offering coworking with ergonomic furniture and high-speed internet. Would any of you be interested in this?” Check how many people have expressed interest over a four-week period</li>
</ul>



<ul class="wp-block-list">
<li>If you have some sort of online access to your customers (active social media account or <a href="https://stampede.ai/how-it-works/marketing">email list</a>) then simply ask your customers on there.</li>
</ul>



It&#8217;s really important that you get some sort of interest in coworking before you make any moves to implement it in your business.



Do not assume that a lack of competition in your local area means that you have found an underserved market. In ninety-nine per cent of cases, a lack of competition means a lack of demand.



<h5 class="wp-block-heading">2. Designating a Space for Coworking</h5>



Once you have decided that you are going to offer coworking at your premises, the next step is to decide which part of your coffee shop you are going to set up a coworking space. And how much of your premises will be designated for coworkers.



When it comes to deciding where in your shop you want to have your coworkers, you should remember that one of the biggest needs of working people is for their environment to be quiet.&nbsp;



Therefore you should try to select a space that is as far away from any of the noisiest areas of your shop as possible.&nbsp;



If you have the means to have a physical barrier between the coworking space and other areas of your shop (say an upstairs area, for example) then this is ideal.&nbsp;



It may also be worth investing in a sound system that allows you to exclude music from your designated coworking space while still having it piped into other areas of your premises.



You also need a dedicated space big enough to meet your demand from coworkers.



I’ve found that during working hours, about one-fifth of your customers will be coworkers. So try to dedicate around that proportion of your seated area to coworking.



<h5 class="wp-block-heading" id="h-3-deciding-on-pricing-and-terms">3. Deciding on Pricing and Terms</h5>



Coworking is usually either priced as an individual fee per day, or as a monthly fee that covers a certain number of hours per month.



You are also going to have to decide what is included in this fee. Are coworkers entitled to unlimited food and drinks as part of their fee, or will this be sold separately?



In my experience, the best way of pricing out coworking at a coffee shop is to offer a monthly fee for a certain number of hours. Allow one meal, unlimited drinks and a selection of unlimited snacks as part of this.



Offering free food and drinks as part of your terms gives you a real competitive advantage over coworking spaces. While many coworking spaces do offer complimentary snacks and drinks, these won’t be of the same quality as ones freshly prepared by you.



While you may not be able to offer meeting rooms and private phone booths at your coffee shops, your ability to offer superior food and drinks should make you more appealing to freelancers and solo workers.



When it comes to pricing, current rates (2022) for coworking tend to be around £75 &#8211; £100 for part-time (2-3 days a week) and £125 &#8211; £180 for full-time (5 days a week).



The main variable for this cost is location. So if you are based in London then it&#8217;s likely you will be at the top end of this scale.



Of course, you will have to experiment with pricing and find the sweet spot between profitability per head and demand.



<h5 class="wp-block-heading" id="h-4-getting-the-required-infrastructure-in-place">4. Getting the Required Infrastructure in Place</h5>



To have any chance of being competitive in the coworking market you will need to offer customers:



<ul class="wp-block-list">
<li>Ergonomic padded chairs with armrests</li>



<li>Tables of a suitable height to work at&nbsp;</li>



<li>High-speed, reliable <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> that can handle multiple users at the same time</li>



<li>A quiet environment</li>



<li>A means of <a href="https://stampede.ai/how-it-works/marketing">communicating with existing</a> customers</li>



<li>Opening hours during regular office hours (and ideally longer)</li>
</ul>



Many coffee shops are unlikely to have the required table and chairs, or the internet.&nbsp;



It is imperative that you invest in these things before you offer coworking.&nbsp;



Offering a bad coworking experience due to insufficient infrastructure can damage your reputation and ruin your chances of being seen as a viable coworking option by local people going forward.



<h5 class="wp-block-heading" id="h-5-marketing-yourselves-as-a-coworking-space">5. Marketing Yourselves as a Coworking Space</h5>



In my experience, the best way of marketing yourself as a coworking space is to try and rank for the term: “coworking space in [your location]” on Google.



So long as you narrow this down to your really local area, say “coworking space in Hackney” rather than “coworking space in London”, then you have a decent chance of ranking due to a lack of competing coworking spaces in this area.



To optimise your website for this keyword, just do the following:



<ul class="wp-block-list">
<li>Set up a dedicated page on your website for your coworking where you talk about your offering and terms. Make sure this is titled with your target keyword.</li>



<li>Add that you offer coworking in your business description and services in your Google My Business account</li>



<li>Add that you offer coworking on some areas of your website’s homepage</li>



<li>Look around if there are any online directories dedicated to coworking spaces and sign yourself up for these.</li>
</ul>



You will not rank for coworking-related keywords immediately. However, if you follow these steps you should be appearing in these searches within a couple of months.



Other ways that you can market yourself as a coworking space include:



<ul class="wp-block-list">
<li>Having a sign outside your premises</li>



<li>Making social media posts about it and asking your followers to share it</li>



<li>Emailing existing customers on your email list</li>



<li>Taking out an advertisement in the local newspaper (this is always cheaper and more effective than you expect it to be)</li>
</ul>



<h5 class="wp-block-heading" id="h-final-thoughts">Final Thoughts</h5>



The rise of remote working after the pandemic has meant that the part-time coworking space market will certainly grow in the next few years.



Coffee shops are in a prime position to take advantage of this as they can set up a coworking space without core changes to their business operations. All they need are a few tweaks to be able to compete with (often overpriced) dedicated coworking spaces.



If you have a large premise, then this could be an excellent opportunity for you to increase and diversify your income.



This article was written by Oli Baise. Oli helps run London-based coffee shop The Coffee Traveller. He writes about all things coffee and the coffee industry in his blog <a href="https://drinkycoffee.com/">Drinky Coffee</a>.

How to Set Up a Coworking Space in Your Coffee Shop

We&#8217;re excited to introduce Marketing Workflows, a powerful new feature within our <a href="https://stampede.ai/get-started/marketing">Marketing CRM</a> that lets you create automated, personalised guest journeys based on real-life actions — not just digital signals.



Here’s everything you need to know.



<h4 class="wp-block-heading" id="h-what-is-it">What is it?</h4>



Marketing Workflows is our latest feature, designed to help hospitality venues turn guest behaviour into meaningful, personalised marketing. Instead of relying on clicks or opens, you can now trigger actions based on real-world activity like bookings, walk-ins, or birthdays.



It’s a tool that helps you stay connected to your guests at the right time, in the right way. Whether that means sending a thank-you message after a visit, re-engaging someone who hasn’t been back in a while, or setting up a journey for guests who book online, you can set it all up to run automatically.



This is more than just automation though. It’s about delivering the kind of timely, relevant communication that builds loyalty and drives repeat visits – without the manual work.



<h4 class="wp-block-heading" id="h-why-we-ve-built-it">Why we’ve built it</h4>



Most marketing tools are built for online businesses. They focus on link clicks and open rates, which are helpful, but not the full picture in hospitality. Here, the real value is in what happens inside your venue — when someone visits, books a table, or logs into your <a href="https://stampede.ai/how-it-works/wifi">Wi-Fi</a>.



We built Workflows to give hospitality teams a tool that speaks your language. Something flexible enough to handle real-world triggers and simple enough for anyone on your team to use. You shouldn’t need to be a marketer to run great marketing.



This gives you a better way to follow up with guests, stay top of mind, and encourage repeat visits with less manual effort.



<h4 class="wp-block-heading" id="h-how-it-works">How it works</h4>



Everything starts in the drag-and-drop builder. On the left-hand side, you’ll find your workflow dashboard, which helps you create and manage each flow.



Start by clicking “Add Trigger” in the dashboard. This defines when your workflow begins and creates the Start Node, which is the starting point of the journey.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-1024x579.png" alt="Workflow start page" class="wp-image-23756" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-1536x868.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-2048x1158.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Screenshot-2025-06-26-at-15.34.22-150x85.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Click the starting node, then choose “Add next node.” From there, you’ll see a list of actions and options you can add to your flow, such as:



<ul class="wp-block-list">
<li>Add a tag to the contact </li>



<li>Send an email </li>



<li>Pause the workflow for a set amount of time </li>



<li>Add conditions, including: 
<ul class="wp-block-list">
<li>If an email has been opened </li>



<li>If a link in the email has been clicked </li>



<li>If the contact has a specific tag </li>
</ul>
</li>



<li>Add event-based waits, such as: 
<ul class="wp-block-list">
<li>Wait for a booking to be created </li>



<li>Wait for a Wi-Fi session to begin </li>
</ul>
</li>
</ul>



Each step connects visually, so you can map out your journey with complete clarity.



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" data-id="23753" src="https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-1024x576.png" alt="Completed workflow page" class="wp-image-23753" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-1024x576.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-300x169.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-768x432.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-1536x864.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-2048x1152.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-1200x675.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2025/06/Workflow-Runthrough-150x84.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</figure>



If your workflow includes sending emails, you can create templates by clicking the Email Templates link in the dashboard. Everything lives in one place, so it’s easy to build and manage your campaigns without switching tabs or systems.



Whether you&#8217;re creating a simple re-engagement flow or a more advanced customer journey, it’s all built to be intuitive and flexible.



<h4 class="wp-block-heading" id="h-when-it-s-available">When it’s available</h4>



Marketing Workflows is live now. You can start using it today to build automated guest journeys that help turn one-time visitors into regulars.



Want to see it in action? Book a <a href="https://stampede.ai/demo">demo</a> and we’ll show you how it works, with examples tailored to your venue.

New Venue? Keep Your Footfall For Longer With Customer Data

Easy And Profitable Marketing With Automations

10 Quick Ways To Prevent Lost Revenue From No-Shows

5 Expert Staff Picks To Inspire Profitable Personalised Marketing

Increase Your Footfall With A Simple Customer Referral Loop [Part 5/5]

More Sales With Cross-Venue Promotion And Personalised Marketing [Part 4/5]

Unlock Hidden Gift Card Revenue: The Next 5 Step Recipe [Part 3/5]

Another 5 Step Recipe: How To Easily Win Back Lost Customers [Part 2/5]

These Automations Can Help When Short-Staffed

4 Reliable Ways to Reduce No Shows by 30%

The Guest Re-Engagement Workflow Every Venue Needs

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

In 2019, <a href="https://stampede.ai/press/raising-the-bar-a-stampede-report/">Stampede research </a>revealed that the number of pubs and bars in the UK had increased for the first time in a decade – while the wider hospitality sector was also in great shape. The same year, <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">storekit</a> made headlines for its cheapest pint in London Tube map, which took hundreds of hours to create. Fast-forward two years, <a href="https://stampede.ai/blog/new-integration-with-storekit/">Stampede and storekit</a> were now business partners and wanted to assess the same ONS UK business count data source to better understand the impact of COVID on UK hospitality business numbers.&nbsp;



The good news is that the hospitality sector has been remarkably resilient – despite tremendous uncertainty and disruption. In fact, there are now more registered hospitality businesses in the UK today than in March 2019 or March 2020 – according to ONS data based on Standard Industrial Classification (SIC) codes 5601, 5602, 5603, 56210, 56290, 56301, 56302. These codes cover restaurants, takeaways, cafes, mobile food stands, catering businesses, clubs, pubs and bars registered to Companies House.&nbsp;



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png"><img loading="lazy" decoding="async" width="1016" height="796" src="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png" alt="" class="wp-image-21110" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png 1016w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-300x235.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-768x602.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-150x118.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-592x464.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-77x60.png 77w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-115x90.png 115w" sizes="auto, (max-width: 1016px) 100vw, 1016px" /></a></figure>



* Licensed Club data includes venues from the following subcategories: Discotheques (licensed to sell alcohol), Night-clubs (licensed to sell alcohol), Social Clubs (licensed to sell alcohol), Working mens clubs (licensed to sell alcohol).



The food sector saw almost universal growth in terms of business numbers, with restaurants, takeaways, catering businesses and mobile food stands all growing in number between 2019-2020 and 2020-2021. The only decline was among businesses classified as “other food service activities” – which covers airline, school, university, office catering. With many of these industries closing down during the pandemic or reducing use/occupancy, this is hardly surprising.&nbsp;&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/MyVa9FOI2cA5dZqY7tDQvyMsSgiZT6SkAIE4N5yLUewG1UBYl35ipuBCbddV9TwrhDKD5Ez0wpBJNDGo9gadY7BNk5JW4Ylk0XaW6pxbsyd7YvSI6RkAmka5H8eMoSvqGU3akMoU" alt=""/></figure>



In less positive news, we saw a decline in the number of UK pubs, bars and clubs between 2019-2020 and 2020-2021. This is the continuation of a decade long downward trend, despite a small surge in 2019, but the steep net loss of -1300 pubs between 2019 and 2021 is noticeable.&nbsp;&nbsp;&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/1TBlY8JHqAzwEW8XoVsYkwvrdnUHAzRSeTopAKLBOD3zDMGnZGLO5XlsHfIB6NYe_NyRz2O2YvCzwaY_KkKLnLdtfSvAJqOBJqiSCm1eir6LiIRHbqtsXpWCZgtILjoEkww9dXkD" alt=""/></figure>



It’s clear that drinks-focused businesses such as pubs, bars and clubs have all suffered more from the COVID restrictions than restaurants&nbsp;



With 6,985 registered clubs in 2021, from a high of 10,040 in 2010, it’s entirely possible that the UK will soon have less than 5,000 clubs, especially if COVID disruptions continue and capacities do not reach their maximum potential in the years ahead. This could lead to clubs struggling financially.&nbsp; To speak to Stampede and storekit, please get in touch via email at <a href="mailto:contact@stampede.ai">contact@stampede.ai</a>

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

We’ve been quite busy behind the scenes in recent weeks, working on various bits and pieces to make our platform even more powerful.&nbsp;



And we can’t wait to share the details with you in our Stampede 2023 product update.



So, get excited about new features (we certainly are) and have a little sneak peek of what we have in the pipe coming out soon.



<h2 class="wp-block-heading" id="h-1-wifi-survey">1. WiFi Survey</h2>



The more you get to know your customers and their preferences the better you can tailor your marketing to drive loyalty.



This is why we came up with a pretty cool and unique feature that is linked to the WiFi login: our new <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/venue/survey">WiFi survey</a>.



Imagine tinder-style swipe cards that are shown to your customers straight after they’ve logged in.&nbsp;



You can use them to ask simple yes/no questions. Anything that helps you to build more granular customer segments.



You can also turn those on and off as you like, which makes it a great tool for seasonal questions such as “Have you booked your staff Xmas party yet?”, etc.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="847" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1024x847.png" alt="Stampede WiFi survey" class="wp-image-22924" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1024x847.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-300x248.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-768x635.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-1200x992.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209-150x124.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11209.png 1241w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">2. Reporting Updates</h2>



Our second big update is related to our reporting section. Personalised reports now allow you to really dive deep into your customer data.



<h4 class="wp-block-heading">My Report</h4>



No two businesses are alike.



With <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/reports/my-reports">My Report</a>, you can get creative in how you view your data and build an individual dashboard with whatever metrics matter to your business.&nbsp;



This way you always get a quick overview of the most essential key numbers and results to know exactly what’s going on in your business.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="788" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1024x788.png" alt="Stampede my reports" class="wp-image-22928" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1024x788.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-300x231.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-768x591.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-1200x924.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports-150x115.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/my-reports.png 1439w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading">Retention Breakdown</h4>



Our second new report, the <a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/reports/monthly-retention">retention breakdown</a>, shows you a monthly rundown of return visits.



This overview tells precisely how many times customers came back after their first initial visit, broken down by venues.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="690" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png" alt="Stampede retention breakdown" class="wp-image-22925" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-1024x690.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-300x202.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-768x518.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227-150x101.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Group-11227.png 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">3. Booking 2.0</h2>



Since launching our <a href="https://stampede.ai/get-bookings">table booking system</a> last Summer we’ve added more than 20 features. They will all help you generate even more bookings with ease.



A lot of those are based on direct feedback from our users. Here are some of the key updates:



Operations-related:



<ul class="wp-block-list">
<li>Include internal booking notes, also available as a pdf download</li>



<li>Add cancellation charges</li>



<li>Join tables together for bigger group bookings</li>



<li>Add attributes to tables, e.g. highchair, wheelchair</li>



<li>Mark bookings as walk-ins</li>



<li>Segment bookings based on time slots, i.e. ‘lunch’, ‘dinner’</li>



<li>Get a detailed daily breakdown
<ul class="wp-block-list">
<li>Bookings: number of pre-booked, same-day &amp; walk-ins</li>



<li>Covers: total, active &amp; arrived</li>
</ul>
</li>
</ul>



Customers-related:



<ul class="wp-block-list">
<li>Ability to update their own booking</li>



<li>Pick allergens upon booking</li>



<li>Show other available venues if selected times are not available</li>
</ul>



… and much more.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="663" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1024x663.png" alt="Stampede Bookings 2.0" class="wp-image-22929" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1024x663.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-300x194.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-768x497.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-1200x777.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2-150x97.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Bookings-list-v2.png 1390w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



All these new product features are live now in Stampede, you can <a href="https://product.stampede.ai/?">log in</a> and use them right away. <a href="mailto:support@stampede.ai">Reach out</a> if you have any questions or want to upgrade your account.



Now onto our last exciting reveal that is coming out soon.



<h2 class="wp-block-heading">Coming up &#8211; Stampede Inbox</h2>



Quite often, email inboxes are not connected to a CRM or booking system and only some of the staff members have access to incoming emails.&nbsp;



The result: missed and unanswered customer requests.&nbsp;



On top of that, potential previous dialogues with customers are not visible to everyone.&nbsp;



All this will have a negative impact on not only the customer experience but will also result in lost business.&nbsp;



The good news, there’s a better and more streamlined way of handling your customer communications that makes it accessible for your entire team.



And the best bit, we are building it for you: a unified inbox.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="539" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1024x539.png" alt="Stampede inbox" class="wp-image-22926" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1024x539.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-300x158.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-768x404.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-1200x631.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1-150x79.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Inbox-feature-1.png 1371w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



It will have all the basic features you’d expect from an inbox:



<ul class="wp-block-list">
<li>All inbound emails gathered in one place</li>



<li>A rich-text editor to style your content, attach images &amp; links</li>



<li>An option to add internal notes</li>
</ul>



Though, we’re not going to stop here.



What makes our inbox so powerful and one-of-a-kind is the 360° customer profile view that comes with it, as the inbox is linked to all our product parts.&nbsp;



This means historic customer data based on previous interactions is pulled through to the conversation. So you get more context for better-tailored communications with each individual customer.&nbsp;



To make the process even more efficient, you can also directly reply from the different product sections, e.g. to a new review or booking.



This is just the beginning of our inbox. More is to come soon, like the ability to connect to other channels, i.e. Instagram and SMS. So stay tuned.



Ready to make 2023 your most successful year? Get started with the <a href="https://stampede.ai/amaze">Stampede Customer Experience Platform</a> to drive 5x more repeat customers.

Introducing More Tools To Thrive – Stampede 2023 Product Update

If you’re looking for an easy win when it comes to social media, we’ve got a classic trick to share with you today.



Before we get into it, a little thought experiment: How many of your social media followers do you think are also on your email marketing list? It’s not easy to tell, but how do the numbers compare?



 Getting the two audiences to synchronise is a worthwhile exercise &#8211; more touchpoints = more sales after all &#8211; but it’s not the easiest thing to do.



Turning email subscribers into social media fans is the path of least resistance, but what if your social media following is where the big volume exists? There could be hundreds or thousands of those followers who miss your content thanks to the algorithms. If they get your emails though, they are more likely to interact with your marketing efforts.



 Celebrity chef and restauranteur Tom Kerridge reminded us of a great way to cross-pollinate your social media following and your email marketing list: fear of missing out.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05.png"><img loading="lazy" decoding="async" width="550" height="1024" src="https://stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-550x1024.png" alt="" class="wp-image-19425" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-550x1024.png 550w, https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-161x300.png 161w, https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-150x279.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-592x1103.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-32x60.png 32w, https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05-48x90.png 48w, https://website-backend.stampede.ai/wp-content/uploads/2020/12/Screenshot-2020-12-16-at-17.14.05.png 598w" sizes="auto, (max-width: 550px) 100vw, 550px" /></a></figure>



In this post on Instagram, he reminds followers that his e-Newsletter will be sent the following day. He addresses this post to his “Pirates” &#8211; those who are on his mailing list. Some followers who see this will feel a bit left out, but luckily there’s a link in his bio to join his mailing list (and become a Pirate).



 Simple and effective but it harnesses that emotional response at the core of so much social media: fear of missing out.



To do something similar on your own feed:



<ul class="wp-block-list"><li>Identify an exclusive feature of your newsletters that only subscribers can access</li><li>Leverage that exclusive feature in your social media posts, regularly. Give them a taste of what they’re missing out on.</li><li>Make sure it’s easy for people to sign up to your email list</li><li>Post reminders on social media before the regular send date of your newsletters</li></ul>



Posting reminders of newsletters arrival will increase your open rate too &#8211; bonus!



 Some brands will run competitions to drive newsletter sign-ups as Tom has done above, but it’s not imperative if you are offering something valuable in every email.&nbsp;



 A regular routine of newsletter recruitment in your social media can do the same job, more often, without the costs of a giveaway competition.



 For all things email, from website subscription forms to newsletter templates, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Expand Your Mailing List For Free

Previous lockdowns were a bit of a scramble to pivot business operations, but with those pivots now settled in, this lockdown might leave time to cast an eye over some your recent online reviews.



<hr class="wp-block-separator"/>



<h3 class="wp-block-heading" id="h-putting-customer-feedback-to-use">Putting Customer Feedback To Use</h3>



 There’s plenty to be learned from diving into your reviews on Tripadvisor, Google and so on &#8211; especially those that were submitted in the last 8 to 12 months.



There&#8217;s a strong chance that things will be similar to last time when hospitality can reopen. Focusing specifically on more recent reviews now enables you to learn from last time in advance of lockdown lifting again.



 Here’s a quick action plan to extract insight from customer feedback:



<ol class="wp-block-list"><li>Begin by finding the platform with the largest volume of reviews for your business. The popular ones are <a href="https://www.google.com/business/" target="_blank" rel="noreferrer noopener">Google My Business</a>, <a href="https://www.tripadvisor.co.uk/Owners" target="_blank" rel="noreferrer noopener">Tripadvisor</a> and <a href="https://www.facebook.com/" target="_blank" rel="noreferrer noopener">Facebook</a>. </li><li>Use the filter to sort the reviews by score (highest first or lowest first) </li><li>Read a bunch of the most recent reviews, one score bracket at a time e.g. only the 5 stars </li><li>Make a note of recurring themes and common words within each score bracket </li><li>Use those words and phrases to get a sense of what’s working well, and what needs improvement.</li></ol>



There are tools out there that can help with this &#8211; such as our <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">Reviews Sentiment Analysis</a> &#8211; but it can be done manually using the process above.



We recommend starting with the 3 star reviews &#8211; these tend to be the most informative and balanced, providing some quick wins.



Review scores are great for attracting new customers, but it&#8217;s the words in a review that provide actionable insight.



<h3 class="wp-block-heading" id="h-making-more-of-customer-reviews">Making More Of Customer Reviews </h3>



<h4 class="wp-block-heading" id="h-social-media-content">Social Media Content</h4>



<p id="h-social-media-content-whilst-screening-your-reviews-make-a-note-of-some-of-the-best-ones-from-recent-submissions-you-can-turn-these-into-juicy-social-media-posts-to-help-drive-more-sales-a-little-bit-of-text-to-say-thanks-to-carol-v-and-her-family-for-visiting-and-leaving-us-this-great-feedback-with-an-image-containing-the-review-itself-makes-for-brilliant-easy-content">Whilst screening your reviews, make a note of some of the best ones from recent submissions. You can turn these into juicy social media posts to help drive more sales. A little bit of text to say “Thanks to Carol V. and her family for visiting and leaving us this great feedback” with an image containing the review itself makes for brilliant, easy content.



<h4 class="wp-block-heading" id="h-customer-reviews-of-new-services"> Customer Reviews of New Services</h4>



However customers are interacting with you during lockdown &#8211; meal kits, pre-mixed cocktails, heat-and-eat meals etc. &#8211; &nbsp;it&#8217;s still important to gather feedback.



For hospitality businesses, feedback is normally requested after a customer has left the venue, in a variety of methods. Without that venue-based-trigger many feedback collection methods in hospitality businesses simply stop.



But, with nearly all transactions taking place online, operators will have a digital database of customers to contact for feedback. It’s the perfect opportunity to reach your customers by email, such as sending a short feedback survey link or direct links to your TripAdvisor and Google My Business pages, asking for feedback.



 This keeps the feedback loop spinning. Your online reputation continues to grow on the websites that will drive footfall later, and you get another stream of feedback to utilise.



 If you’ve got any questions about <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">reviews</a>, sentiment analysis or <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">emailing customers</a>&nbsp;then <a href="https://stampede.ai/company#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team. We’re here to help on all things digital.

How to Extract Insight From Recent Customer Reviews

The more&nbsp;customer data&nbsp;you can gather from all your digital tools, the faster and easier you can&nbsp;grow your business. Though, to get the most out of your data, you’d ideally want to aggregate it in one place.&nbsp;This might look like a simple task at first, but with many operators using various tools, data integration can quickly turn into a challenge for businesses.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



There are a couple of things&nbsp;to keep in mind when syncing your various tools. We had a look into the 5 most common data integration issues and how you can overcome them.



<h5 class="wp-block-heading" id="h-5-data-integration-flaws">5 Data Integration Flaws</h5>



<h6 class="wp-block-heading">1) Multiple Subscriptions</h6>



With multiple systems come multiple subscriptions. Quite often you’ll find&nbsp;overlapping features. Your booking system might allow you to send email reminders, and so does your CRM.&nbsp;



This means, you’re paying twice for the same feature but only using one.



<h6 class="wp-block-heading">2) Multiple Systems</h6>



If you use multiple systems, you have to find a way to make them talk to each other to&nbsp;ensure accessibility&nbsp;for everyone using the data.&nbsp;



For many businesses, this is still a&nbsp;manual task. Downloading and uploading spreadsheets is not only time-consuming but also comes with a certain security hazard.



<h6 class="wp-block-heading">3) GDPR Compliance</h6>



How do you&nbsp;ensure data security&nbsp;when you sync data? And how do you make sure that your customer data is always up to date in every system?



Handling data across various tools always increases the&nbsp;potential risk of a GDPR breach, even more so when done manually with CSV and spreadsheets downloaded to PCs and laptops.



<h6 class="wp-block-heading">4) Data Quality</h6>



The way data is stored on each platform differs. Take phone numbers for example. Some systems&nbsp;format the data&nbsp;as ‘0044’, others as ‘+44’. In theory, this is not the same number, so two contacts might be created for the same customer.&nbsp;



If you don’t spot those&nbsp;duplicates, the same customer will get your messages twice or possibly more. Which, of course, won’t be appreciated by your customer.



<h6 class="wp-block-heading">5) Internal Communication&nbsp;</h6>



Another issue&nbsp;applies to companies operating&nbsp;multiple venues. Your individual venues might have access to the booking data but not to the overall CRM data which is handled by your HQ.



Both entities can now work on the same customer profile, i.e. sending campaigns, without being aware of it.&nbsp;



This, again, increases the likelihood of&nbsp;duplicates being created and outdated customer profiles. And both scenarios can have a negative impact on your customer experience.&nbsp;



<h5 class="wp-block-heading">How To Overcome Data Integration Challenges</h5>



<h6 class="wp-block-heading">Use Automation Tools</h6>



The first step is to replace your manual data sync by integration.&nbsp;Automate your sync&nbsp;to save time and reduce errors and risk.



For this, you can use products such as&nbsp;<a href="https://zapier.com/" target="_blank" rel="noreferrer noopener">Zapier</a>&nbsp;to connect your systems to share customer data and automate your workflows.



<h6 class="wp-block-heading">Opt For An All-In-One System</h6>



An even more efficient way to overcome data integration issues is by using a <a href="https://stampede.ai/connect" target="_blank" rel="noreferrer noopener">multifunctional platform that removes the need for data integrations</a>.



All staff members get access to the same data and can work from one system with a single customer view. Plus, your data stays up to date and in line with GDPR regulations.



Are you looking for the all-in-one hospitality growth solution?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to learn more about the&nbsp;<a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener">Stampede platform</a>.

5 Common Data Integration Flaws In Hospitality Tech

Cate Triendl

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<h3 class="wp-block-heading">Over 350,000 New Customer Records</h3>



Growing their database rapidly with additional data capture. 
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">94% Opt-In Rate to Marketing</h3>



A compliant and engaged customer database to support marketing efforts.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4.5 Hours Per Week Saved</h3>



Mailchimp integration saves the marketing team hours of data transfer and cleaning every week.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">12,000+ Individual Reviews Collected Automatically</h3>



Having all reviews in one place.
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<h1 class="wp-block-heading">Overview</h1>



Signature Pub Group uses Stampede to gain valuable customer insights which help to grow customer loyalty and target marketing campaigns across their group of bars, restaurants and hotels located throughout Scotland.&nbsp;&nbsp;



Founded in 2003 with its first venue in Edinburgh’s Grassmarket called the Black Bull, Signature Pub Group now has a portfolio of 24 bars, restaurants and hotels throughout Scotland, and employs over 700 members of staff. In 2018, it also launched its own small-batch brewery, Cold Town.
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<h2 class="wp-block-heading">The Challenge</h2>



Easily gaining valuable customer insights which inform effective, targeted marketing campaigns and drive customer loyalty is a challenge for any business. As an offline, rather than online, business, Signature Pub Group was struggling to capture and act on customer data from the people who visited their venues.&nbsp;



Like many other businesses, Signature Pub Group offered its customers free wifi when they visited their venues. However, they were not getting very much, if any, useful customer data back from this service and were missing out on a great deal of marketing potential and customer engagement.
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<figure class="wp-block-pullquote"><blockquote>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up.&#8220;</blockquote></figure>



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“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great … It’s definitely of value, it’s definitely making us money.”
<cite>Steven Watson&nbsp;– Digital Marketing Manager, Signature Pub Group </cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Signature Pub Group was initially attracted to B2B hospitality technology company Stampede after they were searching for an easy way for their customers to connect to WiFi without passwords. However, what started as a way to simplify the process of getting onto the internet for customers, grew into a powerful data capture tool, which Signature Pub Group now uses to market their venues to their customers.



“The world is now completely digital so now, when people log in to our wifi, we don’t lose them completely. When someone first comes to a venue, we send them a discount code and then another automated email is sent later on, asking if they want to join the loyalty club,” explains Steven Watson, Digital Marketing Manager at Signature Pub Group.



Using Stampede’s software, Steven can see everything from how many times a customer has been to a venue, to what device they used to access the wifi, as well as how much time they were on the internet, when exactly they connected and how much data they used.
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Steven is then able to set up an automated marketing email or SMS specifically for a certain group of people.



“Twenty-four hours after the customer leaves, it sends them a code to come back again &#8211; a 10 or 20% off code, depending on the venue. If someone hasn’t visited in a while, it sends another discount code saying ‘we miss you’” Steven explains.



He can even market specifically to people who use a certain device to access the wifi. Students, for example, may be more likely to use their laptop, so Steven can use this information to target marketing specifically at them.



“Before Covid, we were looking at which customers go to other venues and the percentage of customers which go to which venue, so we could market as such.”



“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up. We used to have a lot of loyalty clubs. On Stampede, if customers have been in a certain number of times, it sends them a notification asking them to join [our loyalty club] &#8211; we got a lot of members from that.”



In 2023, Steven and Signature centralised their email marketing into Stampede. Switching from Mailchimp not only saved the marketing team hours of spreadsheet labour but also saved the organisation a 4-figure sum every month.&nbsp;



Another key piece of centralising was the OpenTable integration. This grows and enhances their mailing lists in Stampede with invaluable data for email marketing.



Another of Stampede’s functions Steven regularly uses is called ‘Upsell’, which enables him to offer customers ‘pop-up’ adverts detailing the venue’s main offers, as soon as they log in to the wifi.



“There is a lot of potential points for customers to see offers and a lot of added value for us and the customer,” Steven explains.



What’s more, a few hours after a customer leaves a venue, Stampede sends an automated email asking them for a review. If the review is only 1, 2 or 3 stars, Steven and his team have time to act before the customer posts their review online. If the review is 4 or 5 stars, the customer is asked if they want to post their review on Facebook, Google or TripAdvisor.&nbsp;



“On the restaurant side of things, you can see reviews flooding in. That is really powerful!”



In addition, Stampede enables Steven to ‘sentiment check’ customer reviews. For example, he can see how many times the word ‘food’ is used in both positive and negative reviews and take action to rectify any issues in any given venue, if necessary.



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<h2 class="wp-block-heading">Support During 2020</h2>



When the Covid-19 pandemic hit and the hospitality industry was required to use Track and Trace for all customers coming into a venue, Stampede quickly built an add-on to their software that could integrate the Track and Trace requirements to the current data capture.&nbsp;



“I have been to a pub where they make you sign in by paper. Here, our customers can scan a QR code or sign in to wifi, so we can avoid queues. The system made it super easy. And it just worked, no hassle.”



“There are various other companies who offer a similar service [to Stampede’s]&nbsp; &#8211; easy to log in to WiFi and get an advert. But I wanted people’s data and to get the reviews, rather than just to send them an advert.”



“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great. Their tech support has always been really good, too &#8211; they are always quick to get things fixed. It’s definitely of value, it’s definitely making us money.”
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Signature Pub Group

No matter where we go, we make sure to carry our mobile with us. It helps us to find the way, check when the bus is leaving, watch cat videos or to text friends to see where they are. So how could you use this fact to boost your business? Well, we found a way &#8211; SMS and Email Marketing is the answer.







This recent development has transformed the marketing world profoundly. Instead of reaching out via traditional print marketing, mostly is done online (SMS or Email) now. Nowadays, there are loads of new opportunities for businesses to contact customers easily, efficiently and cheaper as ever before. More importantly, new ways of nurturing the customer-business relationship. 



When we look at today’s marketing landscape, there are two crucial methods that became indispensable.



<h4 class="wp-block-heading">WiFi Marketing Through Text Messages and Emails</h4>



Customers can now be reached in a much more simpler way. Even better, this is done instantly <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">through their mobile phones</a>. All that’s needed is a phone number or an email address to send them <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">promotions</a>, interesting offers or the latest news. But how do you get this valuable information? Ask for it? Have a conventional newsletter sign-up on your website? Hope for the best?



Well, there is a better way! What if we could get you this data through making the best of your <a href="https://www.bizjournals.com/sanfrancisco/news/2019/09/26/how-small-business-owners-use-guest-wifi-to.html">existing Guest WiFi</a>? (If you don&#8217;t offer it now, get some <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">inspiration </a>of why you should start immediately and what benefits come with it).



<h4 class="wp-block-heading">Captive Portal As a Solution</h4>



Our<a href="https://stampede.ai/product/captive-portal/"> captive portal solution</a> allows you to easily collect data through customers signing in to your WiFi. This data can then be used for marketing activities and <a href="https://stampede.ai/blog/3-tips-for-growing-your-restaurant-business-with-wifi/?preview=true&amp;_thumbnail_id=2937">much more. </a>Meaning, you can reach out to your customers via Email, SMS or both.



<a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">WiFi Marketing</a><a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/"> </a>can be seen as one of the most useful tools for business owners to better engage directly with their customers. Also, in terms of making your marketing more personalised and tailored to their behaviour. Which in return results in <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">higher customer loyalty </a>and of course more cash in the till. And who would not want that in today&#8217;s competitive business environment? 



A straight forward example of successful WiFi marketing can be seen in our automated campaigns. Based on triggered events, i.e. birthday, number of visits etc., automated offers and promotions can be sent out via Email and SMS. It certainly can&#8217;t get any easier to stay in touch with your customers and turn all of them into repeat ones. 



<h4 class="wp-block-heading">SMS vs. Email Marketing</h4>



In order to demonstrate which advantages and drawbacks both methods have, we&#8217;ve put together a new eBook for you. Discover interesting statistics about these two online marketing methods and find out which one is more suitable for your business. SMS or Email, or maybe both?



Furthermore, you will learn how often you should send out information to customers and how suitable online marketing&nbsp;can affect your return on investment.



Download your eBook today and make sure you are not missing out on the opportunities that SMS &amp; email marketing holds for your business. 



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Want to try all these amazing things out in your venue? Why wait, get started now!



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

How to Boost Your Business with SMS and Email Marketing

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Newsletter

It&#8217;s a problem that many WiFi users are familiar with &#8211; slow loading times, sluggish networks, sites that just aren&#8217;t connecting.  Many of the residents of Market Harborough, Leicestershire were seeing all these familiar symptoms.
But then they received letters from nearby Her Majesty&#8217;s Prison Gartree, once home to notorious criminals such as Ian Brady and the Krays, explaining the network slowdown: their home network bandwidth was being <a href="http://www.dailymail.co.uk/news/article-4745586/Prisoners-using-wifi-pensioners-homes-watch-porn.html">hijacked by prisoners</a> who had smuggled phones into the prison.

Most of the houses effected in Market Harborough backed right onto the prison, where inmates could access hotspots setup without passwords. Residents, many of whom are retired couples, were urged to have their home internet security checked immediately. Prison officials reported that the inmates were using the internet to contact friends, family and associates outside the walls of the prison and, of course, to watch porn.
And it&#8217;s not just prisoners in the UK who love free porn &#8211; the site IndiaTimes recently reported that <a class="" href="http://www.indiatimes.com/technology/news/indians-are-hooked-onto-free-wi-fi-with-over-33-admitting-to-have-watched-porn-in-public-326149.html" target="_blank" rel="noopener noreferrer">33% of Indian WiFi users</a> have admitted to using free WiFi to watch porn, while officials in Mumbai are spending time chasing <a class="" href="http://www.hindustantimes.com/mumbai-news/non-commuters-take-advantage-of-free-wifi-watch-porn-at-railway-stations-in-mumbai/story-fSmKhmXDHssfJle29hSZjL.html" target="_blank" rel="noopener noreferrer">piggybackers out of the stations after hours</a> who are hogging bandwidth to you &#8211; you guessed it, more porn.
If you&#8217;re running a <a href="https://www.stampede.ai/wifi-in-action#coffee" target="_blank" rel="noopener noreferrer">cafe</a>, <a href="https://www.stampede.ai/wifi-in-action#hotels" target="_blank" rel="noopener noreferrer">hotel</a>, or other <a href="https://www.stampede.ai/wifi-in-action#retail" target="_blank" rel="noopener noreferrer">business</a>, these stories might scare you from offering free WiFi to your customers. It shouldn&#8217;t. You can easily stop unwanted users and bandwidth hogs by using some common sense security measures with your WiFi offering.
SCHEDULING &#8211; Does your business close at 5pm? There isn&#8217;t a reason to have the guest WiFi on after that, is there? No. An easy solution to this would be to just turn off your WiFi access point&#8230;.but then, are you going to remember to turn it on again the next day? Or will your employees? Especially in the food service industry, there&#8217;s an awful lot of work to get done before the first customer walks in the door. Scheduling your WiFi to turn on and off automatically during business hours is a easy and quick way to keep unwanted users off your network.
FILTERING &#8211; What&#8217;s the best way of keeping out porn sites? Stop them from coming through your router in the first place. Content filtering services keep constantly updated lists of inappropriate content &#8211; from gambling sites, to auction sites and, of course, adult sites &#8211; and stop them from reaching your network.
BANDWIDTH LIMITS &#8211; One person watching a movie can slow down your entire network. Imagine how slow connections were in an Indian train station where over 1/3 of the people were watching porn. Setting bandwidth limits keeps a network WiFi congestion free and fair for all.
Of course, you&#8217;re going to want a guest WiFi solution that combines all of these features. And it just so happens we have one handy &#8211; Stampede wifi. WE offers all the features above &#8211; automatic scheduling, bandwidth limits, and content filtering through our partnership with <a href="https://www.friendlywifi.com" target="_blank" rel="noopener noreferrer">Digital Friendly WiFi Scheme</a> &#8211; and MORE &#8211; like <a class="" href="https://www.stampede.ai/how-it-works#insight" target="_blank" rel="noopener noreferrer">marketing insights</a>, <a href="https://www.stampede.ai/how-it-works#analytics" target="_blank" rel="noopener noreferrer">analytics</a>, and <a class="" href="https://stampede.ai/supported-hardware" target="_blank" rel="noopener noreferrer">integrations</a> with popular internet applications like Zapier and Mailchimp to keep your business growing.
And the best part? It&#8217;s easy to get going with Stampede &#8211; you can either use our preconfigured devices, or, if you&#8217;re using <a class="" href="https://www.stampede.ai/partners" target="_blank" rel="noopener noreferrer">one of our tech partners like UniFi</a>, get started right away by connect to your devices through our easy to use Connect Dashboard.
Either way you choose, you&#8217;ll be able to offer your customers, safe, secure WiFi &#8211; 100% porn and prisoner free.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Porn, Prisons and WiFi – Network Safety Tips

According to the latest research from KAM media and FANZO,&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">22% of sports fans visit a pub to watch a game at least once a week</a>. No doubt, live sports events are a&nbsp;big revenue driver&nbsp;for many hospitality businesses. This year is full of major sports events, so make the most of the bumper schedule ahead.&nbsp;



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<a href="https://www.sportstourismnews.com/2022-major-sports-events-calendar-uk-global/" target="_blank" rel="noreferrer noopener">Upcoming major sports events</a>:



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-22-at-12.50.42.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/879/340/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNi9TY3JlZW5zaG90LTIwMjItMDYtMjItYXQtMTIuNTAuNDIucG5n" alt="" class="wp-image-21856" width="659" height="255"/></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h5 class="wp-block-heading">1) Be Smart And Plan Ahead</h5>



The biggest event (football World Cup) is colliding with the busy Christmas period this year. Careful&nbsp;forward planning will be a huge help&nbsp;here, allowing you to stay focused on daily operations during the busy period.



Here’s what you can do to clear your schedule ahead:



<ul class="wp-block-list"><li>Create your own email/SMS templates and re-use them for various sports events</li><li>Prepare content and offers well in advance</li><li>Start promoting booking offers and deals early on &#8211; schedule your campaigns</li><li>Use email and SMS automation to send booking reminders</li></ul>



A winter World Cup also means thinking outside the usual beer garden experience. Find a balance to blend football vibes with a festive atmosphere, catering to both customer groups.



Segment your database&nbsp;accordingly to make sure you reach the right audience with the right offers for better conversions. Allow them to opt out if they’re not interested in certain campaigns.&nbsp;



<h5 class="wp-block-heading">2) Pre-Booking Opportunity</h5>



<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">29% of customers want to pre-book</a>&nbsp;a table to guarantee the best view. This is your chance to secure bookings well in advance and to bring in larger groups.&nbsp;



Combine it with enticing limited-time offers and package deals to get customers to book early on.&nbsp;



<h5 class="wp-block-heading">3) New Customer Opportunity</h5>



When looking for a potential venue to watch a match,&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">82% of customers turn to Google</a>. Be sure to keep your&nbsp;<a href="https://stampede.ai/blog/5-ways-to-make-sure-your-business-is-not-missed-on-google/" target="_blank" rel="noreferrer noopener">Google My Business</a>&nbsp;and website updated with important information.&nbsp;



Get feedback from staff on what customers ask about most by email, phone and in person. Use that to add relevant content to your listing and website.&nbsp;



Regular social media posts&nbsp;are also great to feature your special venue highlights, i.e. amount of screens, sound system, etc. Pin your posts to your profile whilst the events are ongoing.



Another revenue opportunity comes from leveraging your loyal customer database. People tend to&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">watch games in groups of 4</a>.



So, send out special deals for group bookings to your loyal customers. When they bring along their family and friends, you’ll gain new customers and the chance to retain them down the line.&nbsp;



<h5 class="wp-block-heading" id="h-4-upsell-opportunity">4) Upsell Opportunity</h5>



Given the length of most live sports events,&nbsp;<a href="https://secureservercdn.net/160.153.138.71/02h.c37.myftpupload.com/wp-content/uploads/2022/03/KAM-x-FANZO-Power-of-Sport-Mar-22.pdf" target="_blank" rel="noreferrer noopener">44% of customers spend more than 3 hours</a>&nbsp;in a venue. Take advantage of smart technology to increase spend per head whilst they’re in your venue.



For example, order and pay apps can dramatically&nbsp;<a href="https://www.flipdish.com/gb/resources/blog/want-to-make-more-money-go-digital" target="_blank" rel="noreferrer noopener">increase average order value by 10-30%</a>. Even more so if customers can open a digital tab.



<a href="https://stampede.ai/blog/3-quick-tips-on-upselling-to-increase-order-values/" target="_blank" rel="noreferrer noopener">Digital upselling</a>&nbsp;allows you to automatically send offers and deals directly to your customers&#8217; phones once they’ve signed up to your Guest WiFi (working on a captive portal).&nbsp;



Content ready but not sure how to best set up and automate your email campaigns?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to get maximum revenue from sports events.

4 Easy Ways To Get Maximum Revenue From Upcoming Sports Events

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; 
Jamie Ward, Digital Marketing Manager, The Yard Coventry[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.
Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]CAPTIVE PORTAL INCLUDES:
<ul>
<li>GDPR compliant for customers and businesses</li>
<li>Easy to build with custom fields</li>
<li>Keep your business WiFi network separate and secure</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]Create a brilliant customer experience with your custom designed login page to match your branding.
No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]A BETTER CUSTOMER EXPERIENCE:
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
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Here comes the second item on your Christmas shopping list, a&nbsp;Christmas email template.



With the right email builder tool to hand, creating email templates is much easier and quicker than you might think.



But first off, some quick tips that will make your emails stand out this season.



<h5 class="wp-block-heading" id="h-5-tips-for-creating-responsive-templates">5 Tips For Creating Responsive Templates</h5>



1. Stick to one&nbsp;colour scheme&nbsp;&#8211; find some festive season colour inspiration down below.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png" alt="Christmas colour palettes" class="wp-image-22617" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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2.&nbsp;Use&nbsp;different elements and columns&nbsp;to make it easier to read and scan



3. Balance the&nbsp;text-to-image ratio&nbsp;&#8211; general recommendations are 60:40 for a better deliverability



4.&nbsp;Include&nbsp;multiple CTA buttons&nbsp;throughout the email to encourage bookings &#8211; opt for bright colours to make them stand out from the background



5.&nbsp;Use&nbsp;high-quality images&nbsp;to give customers a sneak peek



<h5 class="wp-block-heading">Making Of Our Christmas Templates</h5>



Here’s how our Christmas template is put together in more detail.



What makes this template so quick to assemble are the building blocks you can just drag and drop to the email.



<h6 class="wp-block-heading">The Header</h6>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png" alt="Christmas template header" class="wp-image-22614" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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<h6 class="wp-block-heading">The Main Body</h6>



For better readability and conversion, we’ve used a&nbsp;‘z’ pattern layout&nbsp;at the beginning.



It moves the readers&#8217; eyes in an alternating way between image and text and finishes with a call to action.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png" alt="Christmas template main body" class="wp-image-22615" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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To break up the email, we&#8217;ve added an&nbsp;image with a text&nbsp;overlay&nbsp;element, which also brings an additional dynamic to the whole layout.



To finish off, we used the classic&nbsp;image above text layout.&nbsp;This&nbsp;is ideal to showcase all your offers or specials at one glance.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png"><img loading="lazy" decoding="async" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png" alt="Christmas template main body" class="wp-image-22616" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



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For some additional Christmas marketing inspiration make sure to check out <a href="https://stampede.ai/blog/a-festive-checklist-to-spruce-up-your-seasonal-marketing/">this article</a>.