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Stampede

How to Set Up a Coworking Space in Your Coffee Shop


<p>In March 2021, Google has launched a new, exciting feature called ‘<strong><a href="https://support.google.com/hotelprices/answer/10472393?hl=en&amp;ref_topic=10468394" target="_blank" rel="noreferrer noopener">free booking links</a></strong>’ made for hotels and vacation rental properties. The idea is to get more free, organic traffic to the hotel’s website through better visibility on Google Search and Maps. This will ultimately&nbsp;<strong>increase direct bookings</strong>.</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>So, can this feature be a game-changer for online hotel bookings?</p>



<p>We had a closer look into how it works and how you can get the most out of it for your business.</p>



<h5 class="wp-block-heading" id="h-how-it-works"><strong>How It Works</strong></h5>



<p>The booking link can be added to your Google profile and acts as a&nbsp;<strong>free listing of your rates and availabilities</strong>. The link appears alongside the paid ads in the booking module (see example below).</p>



<p>To use this feature you have to be registered at the&nbsp;<strong><a href="https://support.google.com/hotelprices/answer/10123427" target="_blank" rel="noreferrer noopener">Google Hotel Centre</a></strong>&nbsp;or using Google Ads.</p>



<p>Hotels can choose which landing page they want their link to go to and Google will extract room availability and room rates from there.</p>



<p>When customers then search for a hotel, they can see the hotel’s own prices as well as any OTA offers. This way, they can quickly compare prices but also book directly from there.</p>



<p>As shown in the Best Western Hotel example below, the listing includes:</p>



<ul class="wp-block-list">
<li>The hotel/property name</li>



<li>The room rate for the selected date</li>



<li>‘Official site’ badge and logo</li>



<li>Any additional amenities, such as free cancellation, special offers, etc.</li>
</ul>



<hr class="wp-block-separator has-css-opacity"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-11-at-07.12.18.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/703/1005/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNS9TY3JlZW5zaG90LTIwMjItMDUtMTEtYXQtMDcuMTIuMTgucG5n" alt="Google Booking Link Example" class="wp-image-21616" width="527" height="754"/></a></figure>



<hr class="wp-block-separator has-css-opacity"/>



<h5 class="wp-block-heading"><strong>Tips For A Higher Ranking</strong></h5>



<p>As those links are unpaid, they’re ranked according to the utility to users, which makes it a bit tricky to manage.</p>



<p>Some tips to&nbsp;<strong>rank higher on the listing</strong>:</p>



<ul class="wp-block-list">
<li>Offer the best rate when guests book direct</li>



<li>Check that the prices on the listing match to those on your landing page</li>



<li>Keep enough availability for your direct bookings</li>



<li>Make sure your My Business listing on Google is updated and as detailed as it can be with reviews, high-quality imagery, amenities, etc.</li>



<li>Provide a user-friendly landing page experience</li>
</ul>



<p>Also, check out the dedicated&nbsp;<strong>reporting feature</strong>&nbsp;in the Google Hotel Centre. You can see how many people have clicked on your link, as well as impressions and average booking value.</p>



<p>Use those insights to further&nbsp;<strong>optimise for direct bookings</strong>. Such as improving your landing page experience, reviewing your pricing strategy and comparing against local competitors.&nbsp;</p>



<p>What is the conclusion, are those free booking links as good as they sound?</p>



<p>The biggest bonus certainly is that the&nbsp;<strong>feature comes at no cost</strong>.&nbsp;It doesn’t involve much work to be set up but can certainly help to increase direct bookings.</p>



<p>It allows hotels to convert guests at an early point in their search and purchasing process. Plus, you get&nbsp;<strong>access to the guest data</strong>&nbsp;which you can use for future marketing purposes to boost guest loyalty. So, it is definitely worth setting it up.&nbsp;</p>



<p><a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank"><strong>Reach out</strong></a>&nbsp;to find out how you can use your collected guest data to create personalised marketing campaigns that convert.</p>


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<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column][vc_custom_heading text=&#8221;Ready To Grow?&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:center|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;fw-solid&#8221;][vc_column_text]</p>
<h5 style="text-align: center;">Bring More customers back</h5>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; columns_gap=&#8221;none&#8221; equal_column_height=&#8221;middle-content&#8221; tablet_visibility=&#8221;hide&#8221; tablet_sm_visibility=&#8221;hide&#8221; mobile_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243; el_wrapper_class=&#8221;row-wrapper&#8221;][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661966838497{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-right-color: #1f2888 !important;border-top-color: #1f2888 !important;border-bottom-color: #1f2888 !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;medium&#8221; image=&#8221;22089&#8243; image_shape=&#8221;extra-round&#8221; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Frequest-quote%2F|title:Get%20a%20Quote&#8221; el_class=&#8221;zoom&#8221;][vc_custom_heading text=&#8221;Get a Quote&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Frequest-quote%2F|title:Get%20a%20Quote&#8221;][vc_column_text]Fill in a quick form to build your ideal Stampede package and we&#8217;ll put together a custom quote for you.[/vc_column_text][/vc_column][vc_column width=&#8221;1/12&#8243;][vc_column_text]</p>
<p style="text-align: center;"><strong>Or</strong></p>
<p>[/vc_column_text][/vc_column][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661966964378{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #ffffff !important;border-right-color: #ffffff !important;border-top-color: #ffffff !important;border-bottom-color: #ffffff !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22088&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fcreate-account%2F|title:Create%20Account&#8221;][vc_custom_heading text=&#8221;Create an Account&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fstart.stampede.ai%2Fweb|title:Create%20Account&#8221;][vc_column_text]Want to dive in and look around for yourself? Create your Stampede account in just a couple of minutes and our team will be here to support you.[/vc_column_text][/vc_column][vc_column width=&#8221;1/12&#8243;][vc_column_text]</p>
<p style="text-align: center;"><strong>Or</strong></p>
<p>[/vc_column_text][/vc_column][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661448606408{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-right-color: #1f2888 !important;border-top-color: #1f2888 !important;border-bottom-color: #1f2888 !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][vc_custom_heading text=&#8221;Book a Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][vc_column_text]Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;2-5&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;medium&#8221; image=&#8221;22089&#8243; image_shape=&#8221;extra-round&#8221; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Frequest-quote%2F|title:Get%20a%20Quote&#8221; el_class=&#8221;zoom&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;3-5&#8243;][vc_column_text css=&#8221;.vc_custom_1661436164898{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]</p>
<h2><span style="color: #ff3a9b;"><strong><a style="color: #ff3a9b;" href="https://stampede.ai/request-quote/">Get a Quote</a></strong></span></h2>
<p>[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661435955246{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]</p>
<p style="text-align: left;">Fill in a quick form to build your ideal Stampede package and we&#8217;ll put together a custom quote for you.</p>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661436284533{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;2-5&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22088&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fcreate-account%2F|title:Create%20Account&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;3-5&#8243;][vc_column_text css=&#8221;.vc_custom_1661436179696{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]</p>
<h2><span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/create-account/"><strong>Create an Account</strong></a></span></h2>
<p>[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661436064862{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]</p>
<p style="text-align: left;">Want to dive in and look around for yourself? Create your Stampede account in just a couple of minutes and our team will be here to support you.</p>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][vc_column_text css=&#8221;.vc_custom_1661436193144{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]</p>
<h2><strong><span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://h.stampede.ai/meetings/stampede/demo">Book a Demo</a></span></strong></h2>
<p>[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661436113271{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]</p>
<p style="text-align: left;">Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.</p>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column text_align=&#8221;center&#8221;][vc_column_text]<strong>For anything else please <a href="https://stampede.ai/contact/">contact us:</a></strong></p>
<p><strong>contact@stampede.ai</strong><br />
<strong>(+44) 0131 510 7008</strong>[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.</p>
<p><strong>Ieuan Davis <span style="color: #ff3a9b;">&#8211; Marketing Manager, The Coal Exchange Hotel</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 8,500</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £2,500</strong><br />
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.</p>
<p><strong>Graham Atkinson <span style="color: #ff3a9b;">&#8211; Director, Butta Burger</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 8,000</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £26,000</strong><br />
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!</p>
<p><strong>Emma Luke-Ward <span style="color: #ff3a9b;">&#8211; Digital Marketing Manager, Lane 7</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 100,000</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £91,000</strong><br />
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]</p>


Speak to Sales


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<h3 class="wp-block-heading">+ £15,800 marketing ROI</h3>



<p>Trackable ROI from personalised marketing campaigns.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">GDPR compliant</h3>



<p>Totally secure data collection and marketing processes.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 17,500 contactable customers</h3>



<p>Growing their mailing list with automated data capture.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">98% marketing opt-in rate</h3>



<p>Building an engaged customer database to support marketing efforts.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Mele Group is a family-run restaurant group that currently operates 3 Italian restaurants and one pub in the London area. Their venues aim to create an authentic feel from the traditional Northern Italian Trattorias and are popular amongst both locals and visitors.</p>



<p>Mele Group uses&nbsp;<strong><a href="https://stampede.ai/how-it-works/">Stampede</a></strong>&nbsp;to grow their mailing list and build a loyal customer base through targeted marketing.</p>
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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-I.png"><img loading="lazy" decoding="async" width="1003" height="1024" src="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-I-1003x1024.png" alt="Mele small I" class="wp-image-22169" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-1003x1024.png 1003w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-294x300.png 294w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-768x784.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-150x153.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-592x604.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I.png 1071w" sizes="auto, (max-width: 1003px) 100vw, 1003px" /></a></figure>
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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-II.png"><img loading="lazy" decoding="async" width="823" height="1024" src="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-II-823x1024.png" alt="" class="wp-image-22170" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-823x1024.png 823w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-241x300.png 241w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-768x955.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-150x187.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-592x736.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II.png 1115w" sizes="auto, (max-width: 823px) 100vw, 823px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Most hospitality venues offer free WiFi access. Whilst this benefits the customers, businesses are often missing out on a massive data capture opportunity that comes with it.</p>



<p>As Chris Hughes, Co-Owner of the Mele Group describes, before Stampede: “There wasn’t a real strategy for capturing people’s email addresses. But I was seeing&nbsp;<strong>data capture done through WiFi</strong>&nbsp;more and more in other venues.”</p>



<p>Mele Group used to get their customer details mainly through competition entries and via their website, which left them with a rather slow-growing database.</p>
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<figure class="wp-block-pullquote"><blockquote><p>&#8220;<strong><strong><em>The more I use Stampede, the more it makes my life easier.</em></strong></strong>&#8220;</p></blockquote></figure>



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<p>“Stampede will ultimately help me get more in touch with my customers, which is crucial. It will help me market the restaurants in a more sophisticated way. Especially as we grow, Stampede is invaluable for our restaurants.”</p>
<cite><strong><strong>Chris Hughes</strong>&nbsp;–</strong> Co-Owner, Mele Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Since implementing&nbsp;<strong><a href="https://stampede.ai/how-it-works/wifi/">Stampede Guest WiFi</a></strong>, Mele Group has grown a&nbsp;<strong>database of over 17,500 records</strong>&nbsp;within 5 months. As Chris says: “It’s a completely new datastream that I’ve never had access to before.” The increased amount of data helps them better connect with their customers and increase repeat visits.</p>



<p>On top of that, they were able to&nbsp;<strong>boost their Instagram following</strong>. Customers that have logged in to their WiFi are automatically redirected to their Instagram accounts, making it as straightforward as possible for customers to follow them.</p>



<p>Mele Group also switched over from Mailchimp to Stampede to manage their email marketing. As Chris acknowledges: “I’m very happy with Stampede, it seems&nbsp;<strong>more sophisticated than Mailchimp</strong>. Writing newsletters and doing segments is pretty straightforward, I prefer it to Mailchimp which took longer to get used to.”</p>



<p>Mele Group saw a&nbsp;<strong>+£15,800 return visit ROI from 9 email campaigns</strong>&nbsp;promoting their regular events, such as their popular Supper Clubs.</p>



<p>When it comes to customer feedback, manually asking for reviews is time-consuming, so in addition to regular campaigns, Chris is also using&nbsp;<strong>automated emails to get them more reviews</strong>. For this, customers automatically receive a review request post-visit. Having this part of their business run on autopilot is another time-saving gem.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Mele Group have recently sent their first&nbsp;<strong>SMS birthday offer campaign</strong>&nbsp;to customers using Stampede.&nbsp;“Customers are now happy to receive text messages and they’re responding to them. I’m keen to see the impact”.&nbsp;</p>



<p>Looking ahead, Chris is certain that&nbsp;“the more I use Stampede, the more it makes my life easier.”</p>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png"><img loading="lazy" decoding="async" width="1024" height="926" src="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png" alt="Mele group small III" class="wp-image-22216" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-300x271.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-768x695.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1200x1086.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-150x136.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-592x536.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png 1449w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>
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Mele Group