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Sports Fixture HTML Email Template

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Group Bookings HTML Email Template

Shortcut Your Way To 6x Higher Conversion Rates

February – March 2023 Social Media Calendar

January – February 2023 Social Media Calendar

Hospitality Hashtag Cheat Sheet

8 Tactics to Increase Customer Spend

The Direct Booking Checklist for Hotel Operators

The Reviews Toolkit

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Are you ready for the first item on your Stampede Christmas shopping list? Let’s talk about&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Gift Cards</a>.



We all know that gift card sales always spike massively in December. Gift cards make for a&nbsp;great source of extra sales&nbsp;around the holiday season, which carries into the new year.



No need to wait until December though, the earlier you start promoting, the more time you have to generate revenue.



<h5 class="wp-block-heading" id="h-increase-revenue-with-digital-gift-cards">Increase Revenue With Digital Gift Cards</h5>



There are many reasons why you should opt for digital gift cards this year.



One of the biggest benefits for businesses, however, is that digital gift cards&nbsp;integrate with your marketing platform. So you can use the data to stay in touch with the customer long after they’ve redeemed their card.



Plus, they are easier to buy and use for customers and they can&nbsp;personalise&nbsp;them.



<h5 class="wp-block-heading">5 Tips To Make Your Gift Card Sales A Success</h5>



So, here’s how you can make the most out of this year’s gift cards sales:



<h6 class="wp-block-heading">1) Add-ons</h6>



Everyone sells gift cards. Pimp up yours to make them more attractive and turn them into a&nbsp;special experience&nbsp;by adding some add-ons.



<ul class="wp-block-list">
<li>Tasting menu</li>



<li>Free amenities, i.e. dessert, a bottle of sparkling wine …&nbsp;</li>



<li>Drink package</li>



<li>Christmas hamper, i.e. cheese selection</li>



<li>Top-up option, i.e. double value gift cards</li>
</ul>



<h6 class="wp-block-heading">2) Omni-channel promotions</h6>



Your gift cards should be&nbsp;highly visible across all your channels.



Website:



<ul class="wp-block-list">
<li>Seasonal homepage banner and/or popup</li>



<li>Make it straightforward to buy with clear terms &amp; conditions</li>
</ul>



Email &amp; SMS:



<ul class="wp-block-list">
<li>Send an email to your entire database</li>



<li>Make sure to include previous buyers</li>



<li>Use SMS for last-minute promotions</li>
</ul>



Social media:



<ul class="wp-block-list">
<li>Add links to your gift cards on your Instagram bio</li>



<li>Change your Facebook Page button to&nbsp;“Shop Now”</li>



<li>Pin a post to your feeds</li>



<li>Showcase your seasonal menu &amp; venue decoration to entice customers (include a gift card call-to-action)</li>
</ul>



<h6 class="wp-block-heading">3) Reminders</h6>



Keep promoting your gift cards in the run-down to Christmas through regular reminders across your channels.&nbsp;



Make sure to&nbsp;keep your mailing list updated&nbsp;and exclude those who have already purchased.



<h6 class="wp-block-heading">4) Promotional push</h6>



Simple but effective. Give your gift card sales an additional push and come up with a special deal around Black Friday (24th of November).



<h6 class="wp-block-heading">5) Flash-promotion</h6>



There are always those who leave their Christmas shopping to the last minute.&nbsp;



A&nbsp;last-minute flash sale&nbsp;in the week before the holidays, including Christmas Day and Boxing Day will help you to attract those.



Are you looking for an easy-to-use&nbsp;digital solution that allows you to sell more gift cards?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to get started with&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Stampede Gift Cards</a>.

post

5 Tips To Sell More Gift Cards This Festive Season

With Google announcing the end of third-party cookies in 2024, the clock is ticking for hotels to switch to a first-party data strategy for good.



For many this radical change has already proven worthwhile. As per a recent survey by Sojern, <a href="https://www.sojern.com/press-release/81-percent-of-hoteliers-see-a-lift-in-revenue-once-a-first-party-data-strategy-is-implemented">81% of hoteliers said they have seen an increase in revenue</a> since changing their game plan.&nbsp;



No doubt, this is a big strategic move that requires thoughtful resource management and planning.



We’ve gathered some key things to keep in mind before you get started.



<h2 class="wp-block-heading" id="h-what-is-a-first-party-strategy">What is a first-party strategy?&nbsp;</h2>



First-party data refers to data that is obtained by the hotel through its owned digital channels. Examples are their Guest WiFi, loyalty program or website booking integration.



The biggest benefit is that operators have full ownership over this type of data. They can store, access and manage it directly and use it for marketing purposes and more.



In addition, 1st party data is often more accurate and relevant as it is willingly provided by customers to the company.



However, the current situation is more like a mix of first- and third-party data. The latter often comes from guests booking through OTAs rather than direct.



<h2 class="wp-block-heading">Why opt for a first-party-only strategy?</h2>



Without third-party tracking and data, operators miss out on essential interaction points in their customers’ journey.&nbsp;



Personalised marketing and on-site service become nearly impossible, the outcome is a rather disjointed guest experience. 



For example, hotels <a href="https://stampede.ai/downloads/the-direct-booking-checklist">don’t get access to OTA booking data</a> and can therefore not contact guests prior to their arrival to tailor their stay.



So in an ideal scenario, all the data is collected by the hotel based on actual customer interactions. From the first touch point, i.e. the initial booking, onwards when guests return.&nbsp;&nbsp;



This then allows operators to create a holistic guest profile which stores preferences and previous interactions. Insights that can be used for personalised marketing to drive long-term loyalty and revenue.



Though, the key to a successful 1st party strategy is getting the right data from the right sources.&nbsp;



<h2 class="wp-block-heading">10 most-used 1st party data sources for hotels</h2>



How can hotel operators gather their own data covering online and offline events? Let’s have a look at some common first-party sources:



<ul class="wp-block-list">
<li>Property Management System (PMS)</li>



<li>Customer Relationship Management System (CRM)</li>



<li><a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a></li>



<li>Website &#8211; newsletter sign-ups</li>



<li>Mobile app sign-ups</li>



<li>Online booking engine</li>



<li>Guest surveys</li>



<li>Loyalty program</li>



<li><a href="https://stampede.ai/get-bookings">Table booking platform (F&amp;B)</a></li>



<li>Social media channels</li>
</ul>



<h2 class="wp-block-heading">4 steps for implementing a first-party data strategy</h2>



Here are 4 essential actions to take to start shifting your strategy:



<ol class="wp-block-list">
<li>Map out your entire customer journey. Consider all potential online and offline sources. Define your marketing short/long-term goals.</li>



<li>Determine the required data and its sources. What is the current process in place and what is missing? Close potential data gaps.</li>



<li>Make the best use of your data. Choose the right technology to manage your data most efficiently.&nbsp;</li>



<li>Analyse and adjust if necessary. Build your own customised dashboards and reports to keep an eye on progress.&nbsp;</li>
</ol>



<h2 class="wp-block-heading">How to maximise your first-party data</h2>



In general, the more data sources hotels can access, the easier it is for them to build a 360-degree customer view.&nbsp;



However, this can also quickly lead to <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">disjointed data silos</a> piling up, which requires a lot of manual labour and time to connect them. But without their integration, the data is of no use and correct attribution is nearly impossible.&nbsp;



In addition, handling various systems and spreadsheets also increases the potential risk of a GDPR breach.



So, in order to use the data in the most efficient and secure way, hotels should therefore opt for a <a href="https://stampede.ai/">unified CRM solution</a>. It automatically syncs all their sources into one place without the need for integrations.



All staff members get access to the same data and from there they can quickly analyse it, segment it and use it to drive their marketing efforts.&nbsp;



Plus, with a multi-functional system, the overall data quality increase as guest profiles are always up-to-date. Which in turn results in better marketing conversions.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/the-direct-booking-checklist">FREE Direct Booking Checklist</a>. Our step-by-step guide features examples around social media, email marketing and SEO to ensure that you’ve ticked every box when it comes to your direct bookings.

A Quick Guide On First-Party Data Strategy For Hotels

Are you looking for ways to optimise your hospitality operations and make data-driven decisions that will grow your bottom line? If so, one of the most valuable tools to use for this is your CRM dashboard.



In this blog post, we&#8217;ll give tips on how to customise your CRM dashboard to make sure you get the most out of it.



<h2 class="wp-block-heading" id="h-how-to-customise-your-crm-dashboard">How to customise your CRM dashboard</h2>



A well-tailored CRM dashboard can be a powerful tool for improving team productivity and accelerating growth.&nbsp;



To achieve this, start by mapping out what you need from your dashboard. What metrics are most important to your business? What information do you need at a glance?&nbsp;



Once you have a clear understanding of your requirements, get input from your team. What features or information do they find most helpful on a dashboard? This ensures that everyone&#8217;s needs are taken into account.&nbsp;



Finally, consider making use of templates to streamline the customisation process. Many <a href="https://stampede.ai/how-it-works/analytics">hospitality CRM platforms</a> come with pre-built dashboard templates that can be modified to fit your specific needs.&nbsp;



Taking time to customise your CRM dashboard can save you time in the long run and help ensure that you&#8217;re making data-driven decisions.



<h2 class="wp-block-heading" id="h-set-up-personalised-goals">Set up personalised goals</h2>



It&#8217;s important to have a CRM dashboard that&#8217;s built around your specific needs in order to meet your sales and marketing goals.



By tailoring your goals to correspond with the metrics that are most significant to your business, you can quickly gauge your current situation.&nbsp;



For example, hospitality marketers want to focus on metrics such as tracking return in-venue visits, repeat bookings or marketing return on investment (ROI).



Make sure to limit your key performance indicators (KPIs) to the most important ones only. This way, you&#8217;ll be able to get an instant picture of your current situation and take the necessary steps to achieve your overall goals.



<h2 class="wp-block-heading" id="h-make-your-dashboard-user-friendly">Make your dashboard user-friendly</h2>



The importance of a user-friendly CRM dashboard cannot be emphasised enough. It plays a crucial role in keeping your business operations running smoothly.&nbsp;



Imagine having to spend precious time trying to decipher complex data instead of using it to make informed decisions. This is where visuals and design come in.&nbsp;



Mix up the visuals and use different graphs. This helps you create a customised CRM dashboard that is not only easy to understand but also visually appealing. In just one glance, you should be able to analyse the data and extract the relevant insights.&nbsp;



<h2 class="wp-block-heading" id="h-gain-actionable-insights-from-your-crm-dashboard">Gain actionable insights from your CRM dashboard</h2>



Maximising the value of your hospitality CRM dashboard requires more than just accumulating data.



With selected filters applied to your reports, you can compare the performance of different metrics and KPIs side-by-side. This provides you with insights that guide your sales and marketing strategies moving forward.&nbsp;



You can, for example, compare data between your venues over a given time period to understand exactly how each location is performing and adjust your tactics accordingly.



<h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2>



Getting the most out of a CRM dashboard is key to success and should be part of your overall <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">CRM strategy</a>. Don&#8217;t settle for surface-level data, dive deeper with your dashboard to turn raw data into real results by customising your CRM.



From customising it to your individual needs, setting personalised goals, and ensuring that it is user-friendly. Taking these steps can help you gain actionable insights and make informed decisions.&nbsp;



You should always ensure that the CRM dashboard is constantly evolving with your business changes. This will ensure you are maximising output and have an ever-evolving game plan that yields tangible results.

How To Build A Customisable Hospitality CRM Dashboard

Wagamama Exec Chef Steve Mangleshot showing how to make chicken katsu curry

A Success Recipe For Cook-At-Home Videos by Wagamama

Data import product update to Stampede features

Product Update – Importing Data

How Hospitality Venues Can Make Use of Technology Right Now

Weekly update from Stampede featuring Gift Cards and Marketing

Last Week at Stampede

New Feature Alert – Gift Cards

Why Hospitality Businesses Should Focus On Selling Gift Vouchers Now

How To Create Personalised Marketing Campaigns With Your CRM

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

2022-23 Email Marketing Report – Get 2x Higher Open Rates

2 Ways to Boost Your Off-Peak Times [Updated 2023]

Strengthen Your Brand With Customised Booking Emails

New Venue? Keep Your Footfall For Longer With Customer Data

Save Time Building Christmas Templates [Quick Guide]

Easy Halloween Marketing Ideas To Attract More Customers

A New 5-Step Recipe: Turn Unhappy Customers Into Big Spenders

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

The Power of Reviews and Recommendations

Today we are launching our &#8220;Snap box&#8221;, a remotely managed device to provide the best in class captive portal solution. Using the latest standards outlined by Apple and Google utilizing the DCHP option 114 which enforced captive portal compliance and experience. 



<h3 class="wp-block-heading" id="h-the-why">The Why</h3>



Running a captive portal is a must-have for all physical businesses, why? because it will deliver up to 75% of your guest traffic.



Not only this but it also provides a seriously rich dataset which tells you how long someone is in your venue, when they arrived and when they leave. 



If you are running a hotel it can also tell you which room a guest is staying in&#8230; 



So if 75% of your business comes from this data source, why does it still feel like almost all captive portals still SUCK, and why does it feel like that&#8217;s getting worse?



Guest Wi-Fi can be so powerful there are now umpteen companies out there who will do you a deal on a captive portal solution. The issue here is building a decent captive portal is really hard &#8211; In 2021 I wrote a love letter to building the worlds best captive portal &#8211; <a href="https://patrickclover.medium.com/how-to-build-the-worlds-best-captive-portal-feee1654fa8b">read here</a>. 



Captive portals have a superpower but it comes with a weak point. They give any operator the ability to track any customer within 6m of the device, but this has opened up quite a serious privacy issue.



While most operators make little use of this it is entirely possible. The main reason people can&#8217;t utilize it is that this stream of data (by design) is not connected to anything else in a business. It might get exported/imported into other systems on mass but you couldn&#8217;t use the data to say &#8220;&#8230;as soon as someone leaves the building ping them a message.&#8221;



The barrier to entry for selling captive portals is very low (given the market, supply of engineers and increasing demand). But the barrier to entry for desired user experience is very high, and has gotten higher. And because of Apple / Google&#8217;s privacy concerns, they have begun locking down the triggering of these pop-up screens. Which in the worst case will leave your guests with a broken-looking screen&#8230;



<h3 class="wp-block-heading" id="h-enter-apple">Enter Apple</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg" alt="" class="wp-image-23594" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1024x576.jpeg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-300x169.jpeg 300w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-768x432.jpeg 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1536x864.jpeg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-1200x675.jpeg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048-150x84.jpeg 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/08/2048.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Apple has decided to do its thing and enforce operating system changes to help alleviate the privacy and experience concerns.



Apple released this spec entitled <a href="https://developer.apple.com/news/?id=q78sq5rv">&#8220;How to modernize your captive network&#8221; </a>back in 2020! Ages ago, right? Welcome to innovation in this space. Later in the year, this proposal was picked up by the IETF (Internet Engineering Task Force) &#8211; <a href="https://datatracker.ietf.org/doc/html/rfc8910">read more</a>. It was then implemented in the <a href="https://developer.android.com/about/versions/11/features/captive-portal">Release of Android 11</a>



This solution is truly the hallmark of <a href="https://www.apple.com/">Apple</a>. It can control when the popup should be seen, and how long the guest&#8217;s session should last and also has the ability to show the guest how much bandwidth they are allowed to consume &#8211; cool right?



Woohoo! A captive portal solution that is bulletproof, privacy first and guest experience-centric.



<h3 class="wp-block-heading" id="h-the-implementation-problem">The Implementation Problem</h3>



The issue with the approach outlined by Apple is that it requires a robust network setup, including on-premise infrastructure. In practice, this means you will need.



<ul class="wp-block-list">
<li>Custom domains </li>



<li>DDNS support </li>



<li>Localized SSL certificates </li>



<li>A HTTP Server and web proxy</li>



<li>Content caching</li>



<li>DHCP with support Option 114</li>
</ul>



Apple wants the network owners i.e. hospitality operators to own the networking stack for this new standard to work.



The problem faced now is that very few operators will have the correct equipment on site to support these changes or few will.



And in true Apple fashion, it looks to be mandating this in a future release of iOS.



Your captive portals will ultimately become unstable when this happens, and you may have already noticed an increase in customer complaints and downtime as a result.



<h3 class="wp-block-heading" id="h-oh-snap">Oh, Snap!</h3>



<figure class="wp-block-video"><video autoplay loop muted src="https://website-backend.stampede.ai/wp-content/uploads/2024/08/mikrotik-provisioning-steps.mp4"></video><figcaption class="wp-element-caption">Snap re-provisioning from factory reset</figcaption></figure>



This month, we have launched a hardware line called Snap which solves this problem.



This line of hardware can be remotely provisioned in your Stampede dashboard. Out of the box it will ship with all the features needed to run a best in class experience and adhere to Apple&#8217;s beautiful captive portal solution.



For guests, this will mean we can serve much richer content (like videos) and deliver zero-second latency performance to local devices.



As we have been providing more functionality &#8220;on the floor&#8221; it has become obvious we need tighter control of what&#8217;s happening in the building. This device will automatically have its functionality extended over time to support a next-generation digital hospitality experience.



Imagine using a table booking system like Stampede that was accessing its information via a Snap box and then relaying that onto an iPad at the front-of-house. Or running promotions in real time to guests who were connected to the Wi-Fi&#8230; under the hood this device can be programmed/re-programmed to bring any Stampede service closer to the customer.



To recap, it has built-in redundancy, lower operating costs and performance that&#8217;d make your eyes POP. And I really mean that &#8211; when you experience response times measured in sub (ms) the guest experience is magic.



The Snap box is a powerhouse, it packs as much power as a desktop PC. Its job? To provide the best possible guest experience with no compromises and no cowboy funny business.



It is future-proofed and will end up being the central hub for all serious hospitality operators.



We are building up a network of Stampede Snap installation partners across the UK who will be able to perfectly implement this solution, with recruitment beginning in Mid-August.

Snap Box – Stampede Network Application

Grow Your Coffee Shop With Free WiFi And A Captive Portal Solution

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

Team Update

Feature Update – Improved campaigns, reporting and imports

We at Stampede are on a big mission. 



We want to make the hard-to-do marketing easy and accessible for all hospitality operators. How do we do this?



It&#8217;s simple. We provide hospitality businesses with smart and innovative tech tools to help them make the best use of their customer data. So they can start building a strong mailing list and market to their customers to drive repeat visits.



We are therefore very honoured to be amongst the finalists for the “Best Use Of Data 2022” award by the <a href="https://businesstechawards.com/">UK Business Tech Awards</a>.



<h5 class="wp-block-heading">Effortless Growth Through Digital Marketing</h5>



Our award application focuses on the UK-wide rollout of the Stampede platform at the <a href="https://www.bestwestern.co.uk/">Best Western GB hotels</a>. We want to equip their hotels with the right tools to succeed with data and digital marketing.



Until now, most of Best Western GB’s guest data is withheld by Online Travel Agencies (OTA). Hotels are therefore not able to get in touch with their guests after their stay. Plus, a lot of hotel operators feel inexperienced and unsure about doing email marketing, which is holding them back from using it.



Our platform is built to make marketing easy, especially for busy operators. With Stampede, hotels can now start building their own customer mailing list through their Guest WiFi. This means, that customers who have booked via OTAs can be contacted via email marketing and turned into direct bookers moving forward. 



By using Stampede, Best Western GB hotels can easily create low-cost and high-return email campaigns. What makes those quick-to-set-up campaigns so effective is the intelligent use of guest data insights. 



In addition, our innovative reporting suite allows operators to better track their guest interaction, both online and in-venue. By linking those insights, they can create targeted and personalised campaigns to increase bookings and customer loyalty.



<h5 class="wp-block-heading">Helping Other Hospitality Operators Grow</h5>



Clever technology powered by valuable data leads to proven massive ROI. 



Our joined project with Best Western GB shows how simple it can be for hospitality businesses to strive by making the best use of their data. 



We want to share this success story with all hospitality operators, especially now as the industry faces difficult economic times.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/08/Best-West-CJF-Infographic.png"><img decoding="async" src="https://image.stampede.ai/fill/1894/4651/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wOC9CZXN0LVdlc3QtQ0pGLUluZm9ncmFwaGljLnBuZw==" alt="" class="wp-image-22099"/></a></figure>

Best Use of Data 2022 Finalist

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

<a href="https://www.2stepreviews.com/google-reviews-influence-your-seo-heres-how/" target="_blank" rel="noreferrer noopener">Customer reviews are the third most influential factor in Google’s local search algorithm</a>. In the world of Google, reviews are seen as customers’ online word-of-mouth. They give your business a credibility booster.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



As a result, you will get found more often through organic searches. All this will drive&nbsp;more traffic to your website&nbsp;and lead to more bookings.



Your star rating and Google’s own ranking are the two main factors that impact local search results.



<h5 class="wp-block-heading" id="h-rating-vs-ranking">Rating vs. Ranking</h5>



Your overall rating is simply the average of all your customers&#8217; star ratings.



The composition of the ranking on the other hand is a bit more complex. It is determined by the platform&#8217;s own algorithm which scores your business based on various factors.



<h5 class="wp-block-heading">Factors Influencing Your Google Reviews Ranking</h5>



There are a number of signals Google pays attention to when calculating your ranking.&nbsp;



<h6 class="wp-block-heading">1) Quantity</h6>



It’s no surprise that a&nbsp;high volume&nbsp;of reviews will help maintain your search results position.&nbsp;



Plus, the Google algorithm will&nbsp;pick up on certain keywords&nbsp;within the written parts. So your business will come up when potential customers search for those keywords. I.e. ‘Spanish tapas in Edinburgh’.



<h6 class="wp-block-heading">2) Velocity</h6>



<a href="https://www.brightlocal.com/research/local-consumer-review-survey/#" target="_blank" rel="noreferrer noopener">50% of customers only pay attention to reviews from the last two weeks</a>. The same applies to Google. The more recent reviews on your profile, the stronger your ranking will get.



<h6 class="wp-block-heading">3) Diversity</h6>



<a href="https://www.searchenginejournal.com/ranking-factors/local-citations/" target="_blank" rel="noreferrer noopener">Citation signals</a>&nbsp;are important for Google as well. Get your company listed on various directories and make sure your reviews come from a mixture of sources. This could be other&nbsp;3rd party sides like Tripadvisor or Yelp.&nbsp;



<h6 class="wp-block-heading">4) Content</h6>



Google also gives credit to the actual content of your reviews, i.e. their quality. Do they provide value to the next reader?



<h6 class="wp-block-heading">5) Strong Star Rating</h6>



It goes without saying that the higher your overall score, the better your local ranking will be.&nbsp;



<h6 class="wp-block-heading">6) Reviews Management</h6>



The last factor is about how much you are interacting and engaging with your reviews.



Are you responding to both positive and negative reviews? Are you keeping your&nbsp;reviews page well-maintained&nbsp;and all business information updated?



<h5 class="wp-block-heading">Key Takeaways</h5>



Here’s what you can do to influence your Google reviews ranking and push your local searches:



<ul class="wp-block-list"><li>Ensure a steady flow of reviews &#8211;&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">automate the requests</a>&nbsp;to save time</li><li>Keep on top of your reviews &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank" rel="noreferrer noopener">respond to positive/negative</a>&nbsp;reviews in a timely manner</li><li>Encourage customers to leave longer reviews &#8211; reach out to loyal customers</li><li>Allow customers to review your business on various sites</li><li><a href="https://stampede.ai/reviews-calculator/" target="_blank" rel="noreferrer noopener">Use our calculator</a>&nbsp;to find out how many 5-star reviews you require to get the score you need</li></ul>



Get all the tools you need to ensure better and stress-free review management. Download our&nbsp;<a href="https://assets.stampede.ai/magnets/reviews-toolkit-for-restaurants.pdf" target="_blank" rel="noreferrer noopener">FREE Restaurant Reviews Toolkit</a>.



Save time collecting your reviews and automate your requests.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">Stampede Reviews</a>.

The Secret To Mastering Your Google Reviews

Stampede announces Springo acquisition

Report – 2020 Data Insights in Hospitality.

Summer’s in full swing, and that means packed patios, big bookings, and busier than ever shifts. If you’re in hospitality, you’re already thinking ahead: more footfall, smarter systems, fewer spreadsheets. 



We’ve got you covered.&nbsp;



From smoother enquiry handling to smart marketing workflows and new AI-powered review insights, here’s what’s fresh at Stampede this month &#8211; and how it helps you do more, with less. 



<h4 class="wp-block-heading" id="h-ditch-the-spreadsheets-say-hello-to-the-enquiry-pipeline">Ditch the Spreadsheets: Say Hello to the Enquiry Pipeline</h4>



Managing large group bookings shouldn’t feel like a full-time admin job. But for most venues? It does.&nbsp;



That’s why we’ve built something better: the new Enquiry Pipeline.&nbsp;



Think of it as your command centre for private hires, large tables and bespoke bookings. Full visibility from first enquiry to confirmed table &#8211; no manual copy-paste.



It’s seamlessly connected to your <a href="https://stampede.ai/get-bookings">Stampede bookings system</a>. That means less busywork for your team, more clarity and a whole lot more confidence. 



<a href="https://stampede.ai/demo">Schedule a demo for a preview -&gt;</a>



<figure class="wp-block-image size-large"><img decoding="async" src="https://26319129.fs1.hubspotusercontent-eu1.net/hub/26319129/hubfs/Screenshot%202025-06-06%20at%2010.10.19.png?upscale=true&amp;width=1120&amp;upscale=true&amp;name=Screenshot%202025-06-06%20at%2010.10.19.png" alt=""/></figure>



<h4 class="wp-block-heading" id="h-marketing-workflows-built-for-real-world-hospitality">Marketing Workflows Built for Real-World Hospitality</h4>



Clicks are nice. But bookings, visits, and spend? That’s what drives growth.



Our new Marketing Workflows tool lets you build personalised journeys triggered by what guests actually do &#8211; not just what they open or scroll past. 



Want to target guests who haven’t returned in 30 days? Done. Automatically re-engage high-spenders after a visit? Easy.



The drag-and drop builder is made for busy marketerer (and non-marketers) alike. It&#8217;s a CRM that speaks your language. 



<a href="https://stampede.ai/demo">Schedule a demo for a preview -&gt;</a>



<figure class="wp-block-image size-large"><img decoding="async" src="https://26319129.fs1.hubspotusercontent-eu1.net/hub/26319129/hubfs/Screenshot%202025-04-04%20at%2016.54.57-1.png?upscale=true&amp;width=1120&amp;upscale=true&amp;name=Screenshot%202025-04-04%20at%2016.54.57-1.png" alt=""/></figure>



<h4 class="wp-block-heading" id="h-outdoor-seating-your-summer-optimisation-checklist">Outdoor Seating: Your Summer Optimisation Checklist</h4>



The warm weather’s here. And if your outdoor space isn’t dialled in yet, you’re leaving revenue on the table &#8211; literally.&nbsp;



We’ve pulled together a quick-hit <a href="https://stampede.ai/blog/how-to-make-the-most-of-your-restaurant-outdoor-seating-space-in-summer">Outdoor Seating Optimisation Guide</a> to help you make the most of every seat, every sunny afternoon.&nbsp;



<figure class="wp-block-image size-large"><img decoding="async" src="https://26319129.fs1.hubspotusercontent-eu1.net/hubfs/26319129/Outdoor-Seating-Summer-1024x683.avif" alt=""/></figure>



<h4 class="wp-block-heading" id="h-60-days-of-ready-to-go-marketing-ideas">60 Days of Ready-to-Go Marketing Ideas</h4>



Need seasonal content in a hurry? We’ve got your back.&nbsp;



Our free <a href="https://stampede.ai/downloads/june-july-2025-hospitality-marketing-calendar">June &amp; July Marketing Content Calendar</a> is packed with:



<ul class="wp-block-list">
<li>Campaigns ideas</li>



<li>Social prompts</li>



<li>Email inspiration</li>
</ul>



Everything you need to keep your comms fresh and on-brand — without the creative burnout.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="542" src="https://website-backend.stampede.ai/wp-content/uploads/2025/05/smc-tiger-jun-jul25-1024x542.png" alt="" class="wp-image-23724" srcset="https://website-backend.stampede.ai/wp-content/uploads/2025/05/smc-tiger-jun-jul25-1024x542.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/smc-tiger-jun-jul25-300x159.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/smc-tiger-jun-jul25-768x407.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2025/05/smc-tiger-jun-jul25.png 1216w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-new-review-competitor-analysis-powered-by-ai">New: Review Competitor Analysis (Powered by AI)</h4>



Curious why the place down the street is getting more buzz? We were too.



That’s why we’re launching AI Powered Competitor Review Analysis &#8211; a new feature in Stampede Reviews that shows you how your business stacks up against nearby venues.



See crossover in customer base, compare reviews sentiment, and discover what’s driving their success (so you can do it better).



This is local insight like you’ve never seen before.



<figure class="wp-block-image size-large"><img decoding="async" src="https://26319129.fs1.hubspotusercontent-eu1.net/hub/26319129/hubfs/Screenshot%202025-04-04%20at%2018.22.04.png?upscale=true&amp;width=1120&amp;upscale=true&amp;name=Screenshot%202025-04-04%20at%2018.22.04.png" alt=""/></figure>



<h4 class="wp-block-heading" id="h-festival-wi-fi-trusted-by-the-uk-s-biggest-events">Festival Wi-Fi: Trusted by the UK’s Biggest Events</h4>



For six years and counting, our Festival Wi-Fi has powered unforgettable activations and smooth guest experiences at some of the UK’s biggest live events.



Millions of users. Massive crowds. Zero stress.



If you’re a festival organiser (or work with one), let’s talk. We’d love to show you what our team can do.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



That’s a wrap for June &#8211; but our developers are busier than ever creating new features. If you’re looking to level up operations, turn data into action, and give guests a reason to come back (again and again), we’re here for it.

June upates with workflows, enquiries and competitor analysis

June Update – AI Review Insights, New Features and More

Introducing – Marketing Workflows

Coming Soon – The Enquiry Pipeline

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

The Ultimate Beginners Guide to WiFi Jargon

If you&#8217;re a restaurant owner or operator looking to boost sales, improve operational efficiency and increase customer loyalty, then it&#8217;s time to invest in a reliable restaurant <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">CRM (Customer Relationship Management) system</a>. 



In this blog post, we&#8217;ll explore the top 6 key features of a successful restaurant CRM and discuss how they can help you become more efficient at managing your customers.



Here are the 6 must-have key features that you should be looking for when choosing your CRM:



<ol class="wp-block-list">
<li>Customer profile management</li>



<li>Customer interaction tracking</li>



<li>Integrated marketing features</li>



<li>Automations</li>



<li>Reporting and analytics</li>



<li>Third-party integrations and reporting</li>
</ol>



<h2 class="wp-block-heading">1. Customer profile management</h2>



Efficient customer profile management is crucial for hospitality businesses to maintain strong relationships with customers.&nbsp;



The customer profile stores all the customer data, such as contact information and other interactions from different sources in one centralised place. From there they can be easily managed and updated. If kept well-maintained it can facilitate and improve direct customer communication and marketing.



For example, tags can be added to profiles to categorise and segment them so that businesses can develop campaigns tailored to their customer&#8217;s needs



<h2 class="wp-block-heading">2. Customer interaction tracking</h2>



As a business, it&#8217;s important to understand how your customers interact with your brand.&nbsp;



By tracking and analysing all customer interactions across various digital touchpoints, such as Guest WiFi, table bookings or order &amp; pay app, you can gain a deeper understanding of their needs, preferences and pain points.&nbsp;



You can easily access the history of all previous interactions, enabling you to tailor your engagement to their specific needs and preferences.



This knowledge can empower you to make informed decisions and optimise business processes that lead to improved customer satisfaction and loyalty.



<h2 class="wp-block-heading">3. Integrated marketing feature</h2>



An effective CRM solution should include an <a href="https://stampede.ai/how-it-works/marketing">integrated marketing feature</a>, with the ability to send email and SMS campaigns that allow businesses to streamline their communication efforts.&nbsp;



The CRM data can be used to segment customers for personalised campaigns. By targeting specific groups with tailored messaging, businesses can foster more meaningful connections with their customers and drive growth.&nbsp;



<h2 class="wp-block-heading">4. Automations</h2>



Marketing automations have become increasingly popular in recent years as businesses look for ways to streamline their operations and save time.&nbsp;



Automated email and SMS campaigns, triggered by certain customer interactions are an effective way of delivering tailored content to them.&nbsp;



These automated campaigns can also improve operational efficiency. This allows businesses to focus on other core tasks while the marketing takes care of itself.&nbsp;



<h2 class="wp-block-heading">5. Reporting and analytics</h2>



As businesses continue to expand, it becomes increasingly important to understand the impact of each initiative on growth. This is where the power of reporting and analytics comes in.&nbsp;



With a comprehensive overview dashboard that presents important metrics, such as Return on Investment (ROI), businesses can track their performance across different venues. It also gives them an overview of the results of their marketing campaigns.&nbsp;



Specific hospitality <a href="https://stampede.ai/how-it-works/analytics">customer analytics metrics</a> such as the number of return versus new customers can also help businesses better understand their customer base and make informed decisions.



Furthermore, CRM reports can provide businesses with data-backed insights that are crucial for growth. With these powerful tools, businesses can easily track their performance and stay ahead of the competition.



<h2 class="wp-block-heading">6. Third-party integrations</h2>



When it comes to CRM integrations, third-party tools can play a crucial role in helping businesses enrich their customer data.&nbsp;



By integrating with multiple data sources, businesses can gain deeper insights into their customers and manage their relationships more effectively.&nbsp;



Don’t let manual data entry and outdated systems hold you back. Automated data sync eliminates the need for manual data entry, saving businesses valuable time and reducing errors. An automated data sync means that all your data is updated in real-time, ensuring that you have access to the most accurate information at all times.&nbsp;



With just a few clicks, businesses can integrate their CRM system with other tools they need for success.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



<a href="https://stampede.ai/">A restaurant CRM</a> with all the key features mentioned above is essential to any business looking to upgrade its customer experience, streamline processes and boost profits.&nbsp;



An effective restaurant CRM should help hospitality operators to access data from one central place. Users should also be able to act quickly on customer interactions.&nbsp;



It&#8217;s also vital that the system is user-friendly, making it easy for staff to navigate on a daily basis.



By focusing on maximising every interaction with customers, businesses can build strong relationships and increase loyalty. This ultimately leads to improved profitability.&nbsp;

The 6 Must-Have Key Features Of A Restaurant CRM

Keeping track of your&nbsp;table reservations&nbsp;on an old-school booking sheet can be a daunting task, often prone to errors. Plus, taking bookings over the phone adds additional strain on your already busy staff.&nbsp;With an online table booking system, you can lift off some of the burdens whilst also&nbsp;increasing your operational efficiency, as well as&nbsp;customer satisfaction.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



However, there’s a wide range of booking systems on the market, choosing between them can be a challenge.



So, how do you make sure a<a href="https://stampede.ai/blog/new-feature-stampede-table-booking-system/" target="_blank" rel="noreferrer noopener">&nbsp;table booking system</a>&nbsp;does what you expect and need?



<h5 class="wp-block-heading" id="h-11-must-have-table-booking-system-features">11 Must-Have Table Booking System Features</h5>



Here are 11 key features (and some optional ones) to look out for that will help you pick the right one.



<h6 class="wp-block-heading">Customer point of view:</h6>



<ol class="wp-block-list"><li>User-friendly interface &#8211; easy to navigate, minimal clicks to make a booking, automatically resizes for all screens</li><li>A simple calendar view to choose day &amp; time</li><li>Options to add special requests and dietary requirements</li><li>The ability to brand and design touch points to support customer experience</li></ol>



<h6 class="wp-block-heading">Business point of view:</h6>



<ol class="wp-block-list"><li>Full table management &#8211; set cover length &amp; number, availabilities, booking priorities</li><li>Timelines &#8211; quick visual overview of upcoming bookings</li><li>Floor plan &#8211; manage venue layout and seating plan</li><li>Real-time booking updates &amp; offline access</li><li>Booking reminders &#8211; automated email &amp; SMS reminders to reduce no-shows</li><li>Easy to embed on the website with a link on your social channels</li><li>User-friendliness &#8211; intuitive to use and quick for staff to get started</li></ol>



<h6 class="wp-block-heading">Additional nice-to-have features:</h6>



<ul class="wp-block-list"><li>Full integration with your CRM and other tech tools (i.e. feedback tools)</li><li>Waitlist management &#8211; online queueing option</li><li>Pre-order feature with integrated menu</li><li>Pre-payment option for deposits</li></ul>



<h5 class="wp-block-heading">Quick Tips &#8211; How To Master Essential Table Booking System Features</h5>



Calculate your&nbsp;average dining time&nbsp;per table to determine the right booking slot size.



Add some&nbsp;extra time to your slots&nbsp;to leave enough space in between each booking. This allows you to clear the table and get ready for the next customer.&nbsp;



Make sure to&nbsp;block larger online bookings&nbsp;(for events, parties, etc.) by setting a max. party size, i.e. &lt; 10 pax. And be sure to offer an alternative contact method for those that don’t fit the regular options.



Leave some tables free&nbsp;during peak times to allow for walk-ins and take them off your online bookings.



Start filling more tables with a table booking system that makes it easy for everyone.&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

Buyer’s Guide: 11 Key Features Your Table Booking System Needs

Email vs. SMS Marketing – Which One To Choose?

4 Quick Wins for Your SMS Marketing Campaigns

How SMS Marketing Drives 10x More Revenue Than Email

Love it or hate it, we all had some time now to form our own opinion on AI-generated content such as <a href="https://openai.com/blog/chatgpt/">ChatGPT</a> from OpenAI.&nbsp;



One thing is for sure, it is definitely causing one of the biggest uproars in the marketing world at the moment. You can’t escape it and it’s hard to keep up with the pace of its change.&nbsp;



With <a href="https://stampede.ai/connect">&#8216;.ai&#8217; in our web address</a> and a penchant for all things technology, we had to follow the hype and did some playing around with it to test it for you.



With every new thing, there’s the good, the bad and the ugly. So here’s our take on the latest craze of AI tools.



<h2 class="wp-block-heading" id="h-take-it-with-a-pinch-of-salt">Take it with a pinch of salt</h2>



One of the great fears is that you might end up with plagiarised content. Such content could harm you in the eyes of Google (and others) in terms of search engine optimisation.



We’ve run some AI-generated content that we had written against a plagiarism checker and well, the outcome wasn’t looking good, hitting above the 90% mark. So this is something some of the platforms still need to work on.



Besides the originality of content, you also want factually correct information. There have been a good amount of examples floating around (see example below) showing incorrect output which might lead to misinformation spreading unwantedly.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="950" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png" alt="AI-generated faulty content" class="wp-image-22938" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-300x278.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-768x712.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-150x139.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41.png 1102w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Platforms have always made it clear though, that the emphasis is mostly on creativity, not on factuality. So make sure to always double-check the output and apply some common sense.



And now, the biggest question of all: will it replace the human writer?&nbsp;



No.&nbsp;



AI is a tool, like any other we use in marketing, i.e. design tools, keyword research platforms, etc. A tool that can make our daily jobs easier, quicker and more efficient.&nbsp;



It’s more like your new writing assistant than a fully-fledged digital ghost author.



<h2 class="wp-block-heading">The tricky bit</h2>



Getting the input right is by far the most important yet most difficult bit when generating AI content.



You might not need to write the entire content yourself but you still need to figure out how to get high-quality content or the ideal structure of a piece.



So at least at the beginning, you will spend a decent amount of time on the AI tool. It’s about trying and testing different input styles to get it where you want it to be and in line with your brand voice.



Our tip: aim for simple instructions. How would you explain this to a friend?&nbsp;



It’s also essential to read the manual. You need to be able to speak the instruction language that the tools understand. They use different jargon to how you would ask for something naturally.



Below is a quick Jasper command example.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="458" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png" alt="Jasper commands" class="wp-image-22932" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-300x134.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-768x343.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1536x686.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1200x536.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-150x67.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command.png 1696w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">Make AI-generated content work for you</h2>



No doubt, there is a lot you can do with AI, especially in marketing where we spend much of our time producing new content.



Here are 10 quick ways AI tools can take some workload off you:



<ol class="wp-block-list">
<li>Brainstorm on certain topics/keywords</li>



<li>Generate subject/headlines</li>



<li>Create and improve headlines for ads</li>



<li>Produce long-form content, like blog articles</li>



<li>Get instant social media posts</li>



<li>Produce SEO-relevant content</li>



<li>Create sales emails &amp; workflows</li>



<li>Do keyword research&nbsp;</li>



<li>Optimise FAQs</li>



<li>Summarise content into bullet points</li>
</ol>



<h2 class="wp-block-heading">The Takeaway</h2>



It’s fair to say that AI is at a starting point. With time those tools will learn and improve and ultimately get better.&nbsp;



Savvy marketers will figure out pretty soon how to leverage it to their full advantage. And sooner or later, AI will probably become a part of our tech stack.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stay tuned for <a href="https://stampede.ai/blog/chatgpt-vs-jasper-the-two-most-popular-ai-tools-compared">part two of this series</a> to find out more about how ChatGPT and Jasper, two of the most used tools compare.

AI Tools for Marketers: An Insider’s View

To finish off our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/tag/personalised-marketing/" target="_blank">5 part series on personalised marketing</a>, we’ve asked our team to share their favourite personalisation or automation feature of Stampede.



<hr class="wp-block-separator"/>



These will give you some additional ideas and inspiration for your next personalised marketing campaigns to drive customer loyalty and grow your business.



In case you’ve missed one of the 5 parts, you’ll find them <a href="https://stampede.ai/blog/tag/personalised-marketing/" target="_blank" rel="noreferrer noopener">on our blog</a>.



<h5 class="wp-block-heading" id="h-staff-favourites-automations">Staff Favourites: Automations</h5>



<h6 class="wp-block-heading">Chris &#8211; Head of Growth Marketing</h6>



&#8220;My favourite is probably automated review requests. It makes such a difference when it&#8217;s done right, based on when you actually visited and left a venue, as opposed to a booking system’s best guess.&#8221;



Learn more about how you can save time gathering your reviews using <a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">automated requests</a>.



<h6 class="wp-block-heading">Craig &#8211; Customer Success Manager</h6>



&#8220;My favourite automation feature has got to be the automated SMS marketing feature for segments. Specifically the segment of &#8216;people who have a birthday next month&#8217;. It takes just a few minutes to set up a &#8216;Let&#8217;s Celebrate You&#8217; campaign and keeps working for you month after month.&#8221;



Find out how <a href="https://stampede.ai/how-it-works/marketing/#sms" target="_blank" rel="noreferrer noopener">automated SMS messages</a> can help you keep customers coming back.



<h6 class="wp-block-heading">Euan &#8211; Product Marketer</h6>



&#8220;One of my favourite automated campaigns definitely is ‘Not Seen In 14 days’, targeted at customers who haven’t been at the venue in a certain amount of time.&#8221; 



&#8220;It’s great to boost customer engagement, turn first-time visitors into repeat ones and is also a good opportunity to give special offers. The first big step on the journey to loyalty.&#8221;



Head to our blog to read more about how you can quickly set up a win-back<a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5/" target="_blank" rel="noreferrer noopener"> campaign</a> to retain lost customers. 



<h5 class="wp-block-heading">Staff Favourites: Personalised Marketing Campaigns</h5>



<h6 class="wp-block-heading">Jac &#8211; Operations Manager</h6>



&#8220;I love that venues can ask custom questions on their Guest WiFi sign-up. Like the date of birth, which then really helps to power their personalised marketing. And it shows customers that you’re invested in their experience and want them to have the best visit possible!&#8221;



Discover how you can customise your <a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Guest WiFi login</a> to elevate your customer experience. 



<h6 class="wp-block-heading">Sean &#8211; Customer Support</h6>



&#8220;It’s really hard to choose one particular campaign, but what I love is our new advanced customer segment builder. We built something like 30 ready-made customer segments using it that all make for interesting personalised messages. It&#8217;s great that we can help our customers do really cool marketing like that.&#8221;



Check out our <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii/" target="_blank" rel="noreferrer noopener">example campaigns</a> to help you get started with powerful customer segmentation building.



If you&#8217;d like to find out more about our various product features and how they could help you grow your business, <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">get in touch</a>. Our team is happy to show you our product in action.

5 Expert Staff Picks To Inspire Profitable Personalised Marketing

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[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond. 
With a variety of easy and automated ways to build a customer database, you can connect with customers through <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> after they depart and during their stay. No more masked data from OTAs, and more chances to <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a> your on-site services.
Take back control of your reputation at the same time with our built-in <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a>. Get more reviews, more often and improve your ranking on Tripadvisor and Google.
Your guests will benefit from an enhanced customer experience, with a frictionless, password-free and totally secure <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/">guest WiFi system</a>. It even remembers them when they come back to the venue.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/">contact</a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]Get started growing your business with a 14-day free trial. 
Includes all features of our Starter plan[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]

We’re pleased to announce the release of&nbsp;customisable email booking templates&nbsp;as the latest addition to our table booking platform.



This is something we have struggled to find elsewhere, so we’re super proud to be pioneering this!



<h4 class="wp-block-heading" id="h-customisable-branded-booking-templates">Customisable &amp; Branded Booking Templates</h4>



Our latest update allows you to send beautifully branded and eye-catching emails to your customers.



Simply choose from our&nbsp;4&nbsp;different pre-made templates&nbsp;for confirmation, cancellation, reminder and booking changes.



Check out our example below for some more details on each email building block.



<h6 class="has-text-align-center wp-block-heading">Email Header</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="586" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1024x586.png" alt="" class="wp-image-22742" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1024x586.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-300x172.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-768x440.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-1200x687.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1-150x86.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-1.png 1327w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading" id="h-intro-and-bookings-details">Intro and Bookings Details</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1018" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1024x1018.png" alt="" class="wp-image-22745" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1024x1018.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-300x298.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-768x763.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-1200x1193.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-2.png 1327w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading">Business Details</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="513" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1024x513.png" alt="" class="wp-image-22744" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1024x513.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-300x150.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-768x385.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-1200x601.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3-150x75.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-3.png 1327w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h6 class="has-text-align-center wp-block-heading">Additional Information</h6>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="858" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1024x858.png" alt="" class="wp-image-22743" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1024x858.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-300x251.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-768x644.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-1200x1006.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4-150x126.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/Bookings-Feature-Email-4.png 1327w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<a href="mailto:support@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;if you need any help setting up the new booking emails or if you want to learn more about&nbsp;<a href="https://stampede.ai/get-bookings?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--fASG98TmPNjRxQcL8KCFukWUD8M7F-ngLN1aR8CPT3PXdQyBffLpnb_FuxJqApqyYNoDa" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.&nbsp;

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
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<li>Increase spend per head and spend per visit</li>
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</ul>
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Marketing

Loyalty Waitlist

New month &#8211; brand new and exciting data source: say hello to <a href="https://www.usetoggle.com/">Toggle</a>.



We’re happy to announce our latest integration with their leading hospitality commerce platform.



By combining Stampede and Toggle, hospitality operators can turn their commerce data insights into powerful marketing campaigns. Which helps them to sell more and secure some extra revenue.



<h2 class="wp-block-heading">Who is Toggle?</h2>



Toggle offers hospitality operators an easy way to sell their gift cards, experiences or other retail products directly from their websites.



The Toggle webshop is fully customisable to allow for an in-brand customer experience. Operators can also fully control and adapt what they promote from a simple dashboard.



<h2 class="wp-block-heading" id="h-key-toggle-integration-benefits">Key Toggle integration benefits</h2>



If you’re using Toggle, you can now automatically sync your online sales data into Stampede. This means a faster-growing and stronger mailing list, which is the foundation of customer retention and loyalty.



The enhanced customer data can be used for <a href="https://stampede.ai/how-it-works/marketing">targeted marketing</a> and/or SMS campaigns based on interactions with either Toggle or Stampede.



What’s more, by adding other Stampede features, such as <a href="https://stampede.ai/get-bookings">table bookings</a> or <a href="https://stampede.ai/how-it-works/wifi">guest WiFi</a>, you can level up your data for even more personalised marketing.



In addition, Stampede shows you detailed campaign ROI tracking. So operators know exactly when customers made another online purchase or came back to the venue.



<h2 class="wp-block-heading">4 example marketing campaigns</h2>



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<h4 class="wp-block-heading">Turn commerce buyers into loyal customers</h4>



Data needed: Customer has made their first online purchase.



Thank your customers with a discount code attached to the email to redeem either in-venue or online.



Tip: Combine this segment with Stampede WiFi data, such as the customer’s date of birth and send them a special surprise birthday email.
</div>



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<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits.png" alt="" class="wp-image-23078" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-96x96.png 96w" sizes="auto, (max-width: 558px) 100vw, 558px" /></figure>
</div>
</div>



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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster.png" alt="" class="wp-image-23076" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-96x96.png 96w" sizes="auto, (max-width: 558px) 100vw, 558px" /></figure>
</div>



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<h4 class="wp-block-heading">Boost your upcoming event sales</h4>



Data needed: Previous online buyers and non-buyers.



Sell more tickets and gift cards with email marketing in the lead-up to big events.



Tip: For an additional sales push, you can offer your gift cards with a discount for a limited time.
</div>
</div>



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<h4 class="wp-block-heading">Nurture your loyal customers</h4>



Data needed: Frequent online buyers and/or in-venue visitors.



Reward your most loyal customers with a ‘thank you’ voucher and turn them into fans.



Tip: Turn it into a simple referral campaign and reward when bring back a friend.
</div>



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<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer.png" alt="" class="wp-image-23075" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-96x96.png 96w" sizes="auto, (max-width: 558px) 100vw, 558px" /></figure>
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</div>



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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="559" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back.png" alt="" class="wp-image-23077" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back.png 559w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-96x96.png 96w" sizes="auto, (max-width: 559px) 100vw, 559px" /></figure>
</div>



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<h4 class="wp-block-heading">Win-back customers</h4>



Data needed: Previous online buyers who haven’t made a purchase for a while.



Retain those customers with a special gift card offer, i.e. pay £30 and get £40 to spend.



Tip: Set a time frame (i.e. no interaction for one month) and automate this campaign.
</div>
</div>



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<h2 class="wp-block-heading">Getting started</h2>



The integration is live now. If you are already using both Stampede and Toggle, integrating the systems takes only a few minutes.



Just follow these 3 simple steps:



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<ol class="wp-block-list">
<li>Go to Stampede > Account > Organisation > Integrations</li>



<li>Add a new Toggle Integration</li>



<li>Take the URLs and give them to the Toggle account manager</li>
</ol>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="396" height="345" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product.png" alt="" class="wp-image-23089" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product.png 396w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product-300x261.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product-150x131.png 150w" sizes="auto, (max-width: 396px) 100vw, 396px" /></figure>
</div>
</div>



If you need a hand, you can talk to one of our team on <a href="https://product.stampede.ai">live chat</a>, give us a call or drop us an email.
</div>
</div>

New Data Source: Stampede x Toggle For More Repeat Customers

Online reviews can make or break a business. Plus, they are a major deciding factor for customers. However, it can be difficult and time-consuming for hospitality operators to manage their reviews on a daily basis.



This is when the newest technological advancements, such as AI work a treat. Those tools help businesses to stay on top of their online reputation by identifying patterns and common themes, supporting response handling and much more with incredible efficiency.



In this blog post, we explore the key benefits of AI-powered reviews management as well as different ways operators can utilise it.



<h2 class="wp-block-heading" id="h-4-key-benefits-of-using-ai-in-reviews-management">4 Key benefits of using AI in reviews management</h2>



The use of AI in reviews management offers numerous benefits that improve decision-making and ultimately boost businesses.



Here are the 4 main benefits:



<h4 class="wp-block-heading">1. Time-saving and efficiency</h4>



With AI, reviews can be analysed in a fraction of the time it would take staff members to go through them. Therefore, operators can take quick action and turn unhappy customers around.



<h4 class="wp-block-heading">2. Consistency&nbsp;</h4>



AI also provides consistency as it takes a standardised, unbiased approach to review analysis. Compared to a manual spreadsheet analysis this is also less prone to errors.&nbsp;



<h4 class="wp-block-heading">3. Scalability&nbsp;</h4>



Scalability is another benefit, especially for bigger companies. AI can handle large volumes of reviews coming from different platforms in a short time.



<h4 class="wp-block-heading">4. Multiple languages</h4>



Lastly, AI can analyse reviews in multiple languages. This makes it an unmissable tool for companies operating internationally.



In this second part, we take a look at how AI tools can support and speed up review management for busy marketers. 



<h2 class="wp-block-heading" id="h-ai-sentiment-analysis">AI sentiment analysis</h2>



The manual sifting through reviews can prove to be a daunting task, which takes up valuable time and resources. This is where AI reviews sentiment analysis come in.



First, AI automates the analysis of written text and identifies keywords and tags and categorises them accordingly. It can also sort reviews by their overall sentiment into positive, neutral or negative categories.



In addition, AI can help highlight common themes and also present them visually so that they are available to staff at one glance.



With all this, operators can save time and quickly identify any issues that customers may be facing, such as slow service. So that operators understand where to focus their efforts and resources to improve their service and customer experience.



<h2 class="wp-block-heading">AI-generated review responses</h2>



While all feedback is valuable, responding to each and every comment in a timely manner can be quite a challenge. Especially during peak season when the venue is busy.&nbsp;



But with AI-generated responses, businesses no longer have to worry about falling behind. By analysing the sentiment of each review, the algorithm is able to suggest a response that is both timely and appropriate.&nbsp;



And because hospitality operators can train the AI to use their unique tone of brand voice, responses will sound more personalised.&nbsp;



<h2 class="wp-block-heading" id="h-ai-reviews-generator">AI reviews generator</h2>



As technology continues to advance, AI-powered reviews generators are offering a new way for hospitality businesses to gather more customer feedback.



The <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments">written part of the reviews matters</a> more to business than the overall star rating. It’s where the real value and insight can be found from which they can make improvements.



Though it can be a challenge to ask customers to leave a more detailed review. With the help of AI, this process has become more efficient and time-saving for the customer.



AI tools analyse customer input based on provided keywords. From this, they can quickly generate a written review that uses common phrases. Additionally, they also perform spell- and grammar checks to make sure the response is clear and accurate.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



Ultimately, AI-powered reviews management is a must-have add-on for hospitality operators that lets them take back control over their online reputation and drive customers through their door.&nbsp;



With features such as sentiment analysis and auto-generated responses, they can quickly respond to requests and solve any issues in a timely manner. This gives them the ability to <a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers">win back dissatisfied customers</a> and turn them into loyal ones moving forward.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

How AI Can Facilitate Reviews Management For Hospitality Operators