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More and more hospitality operators are looking to take advantage of AI-driven marketing solutions as an opportunity to streamline their operations and support their staff.



In this guide, we will explore how hospitality operators can utilise AI to strengthen their marketing efforts, increase the visibility of their brand and drive growth at every stage of their customer journey.&nbsp;



From gaining AI-driven customer insights, and leveraging marketing automation, to in-depth data analytics and predictions. There are plenty of ways AI can be implemented in various areas of the business.



Now is the perfect time to jump on board with integrating AI into your hospitality business’s marketing plans.&nbsp;



<h2 class="wp-block-heading" id="h-ai-in-hospitality-marketing">AI in hospitality marketing</h2>



Artificial intelligence (AI), is the ability of computer systems to perform tasks that would usually require human intelligence.



In recent years, AI has revolutionised the hospitality industry, providing ample opportunities for businesses.&nbsp;



For instance, AI can quickly analyse large amounts of customer data to gain insights into preferences and behaviour. This can be used by staff to tailor the service and marketing campaigns. I.e. greeting a hotel guest with his favourite cocktail upon arrival or treating a customer with a restaurant voucher for their birthday.



In addition, AI can adapt the pricing strategy depending on the current market situation and provide future predictions. Managing and responding to online reviews also becomes much easier with AI tools. To name just a few, we will have a closer look at those and others in this guide.



Overall, by using AI in marketing, hospitality operators can create a seamless guest journey from the moment the customer first interacts with their brand, to the point they come back to the venue. This all leads to higher revenue and customer satisfaction.



<h2 class="wp-block-heading" id="h-advantages-and-disadvantages-of-ai">Advantages and disadvantages of AI</h2>



It is important for operators to weigh the pros and cons before deciding to incorporate AI into their business operations. We have summarised the most relevant ones in this short list below. 



You can find a more extensive list <a href="https://stampede.ai/blog/the-pros-and-cons-of-using-ai-in-hospitality">in this article</a>.



<h4 class="wp-block-heading" id="h-main-advantages">Main advantages:</h4>



<ol class="wp-block-list">
<li>Increased operations efficiency and productivity. AI can streamline and automate repetitive tasks.</li>



<li>Cost reduction. AI allows for data-backed decision-making.</li>



<li>Tailored customer experience. AI provides insights that support personalised marketing and service.</li>



<li>Accurate forecasting. AI can identify revenue opportunities.</li>
</ol>



<h4 class="wp-block-heading" id="h-main-disadvantages">Main disadvantages:</h4>



<ol class="wp-block-list">
<li>Impersonal service. AI lacks the human touch that many guests desire.</li>



<li>System failure. Operators are highly dependent on their digital tools to work seamlessly.</li>



<li>Technical limitations. Not all AI tools are able to cater for the needs of the hospitality industry.</li>



<li>High investment costs. Implementing AI is often a major investment.</li>
</ol>



<h2 class="wp-block-heading" id="h-ai-as-a-growth-tool-for-hospitality">AI as a growth tool for hospitality</h2>



AI technology is undoubtedly a growth tool for the hospitality industry, and those who successfully embrace it will thrive in the long run.&nbsp;



<a href="https://stampede.ai/blog/4-ways-to-optimise-your-hospitality-business-with-ai">Here are 4 ways</a> it can support different areas of the business.



<h4 class="wp-block-heading" id="h-1-operations">1. Operations</h4>



AI technology has vastly improved the way hospitality operators conduct their daily operations and provide service.&nbsp;



Chatbots are a great example, as they can scan common customer queries and answer them in real time. This relieves staff of tedious, repetitive tasks, while still ensuring customers receive an excellent level of service around the clock.



Hotels are also increasingly leaning on AI for contactless check-ins and virtual concierges, making sure guests get the most out of their stay. Self-service kiosks in restaurants on the other hand allow customers to place orders more quickly and efficiently. Again freeing up staff time for other duties.



<h4 class="wp-block-heading" id="h-2-marketing">2. Marketing</h4>



AI can massively improve the way hospitality businesses communicate with guests and market their services. It can gather a multitude of data points in one place, coming from tech tools such as Guest WiFi, table booking platforms or loyalty scheme.&nbsp;



Marketers can use the data to better understand customer preferences, habits and needs. This then allows them to provide a more personalised experience, offer relevant promotions and optimise their marketing campaigns for maximum results.



With AI automation, tasks such as uploading data are made simpler and faster. This frees up time and reduces human errors. Trigger-based campaigns based on previous customer interactions can also be easily automated. Such as sending discounts to customers who haven’t been at your venue for a while.&nbsp;



Lastly, AI can power up digital advertising by helping with audience and campaign optimisation. On top, it can monitor social media channels for brand mentions and engagement.&nbsp;



<h4 class="wp-block-heading" id="h-3-sales-revenue">3. Sales &amp; revenue</h4>



There is promising potential for integrating AI to improve sales too.&nbsp;



AI can analyse customer data to predict their preferences and suggest personalised recommendations. Equipped with these insights staff can better upsell and cross-sell when customers are in the venue. Marketers as well can take advantage of this with highly targeted campaigns that lead to higher conversion rates and ultimately create more sales opportunities.&nbsp;&nbsp;



AI can further be used for improved revenue management for hotels and restaurants. It creates accurate forecasts by analysing past data as well as external factors such as market fluctuations.&nbsp;



This enables operators to adjust their pricing in real time. So they can take advantage of peak periods while still remaining competitive during off-peak times.



For hoteliers, this also means that they can ensure guests always get the best price when booking direct.



<h4 class="wp-block-heading" id="h-4-data-analytics-reporting">4. Data analytics &amp; reporting</h4>



By using AI to generate accurate reports hospitality businesses can become more successful in the long run through leveraging data-driven insights into customer behaviour. So that they don’t rely on guesswork anymore.



A lot of, usually manual, tasks can be automated as well. Such as the creation of monthly reports or the building of customised dashboards with the metrics that matter.



AI can present the data in a way that is accessible to the entire team and that also facilitates performance analysis from relevant KPIs.



<h2 class="wp-block-heading" id="h-3-ai-use-cases-for-hospitality">3 AI use cases for hospitality</h2>



There are already examples of hospitality businesses successfully implementing AI and it&#8217;s likely that more will follow suit in the coming years.



We’ve summarised 3 <a href="https://stampede.ai/blog/4-revenue-driving-ai-tools-for-hospitality-operators">popular use cases for AI marketing</a> and operations below.



If you’re a hotelier you can find more relevant examples <a href="https://stampede.ai/blog/3-clever-ai-tools-to-support-your-hotel-operations">here</a> and we also got some, especially for restaurant operators <a href="https://stampede.ai/blog/3-restaurant-specific-ai-tools-that-drive-sales">here</a>.



<h4 class="wp-block-heading">1. Personalised service</h4>



AI enables hospitality marketers to create a personalised customer experience with ease. Through the smart analysis of customer data, AI can segment customers into small groups according to patterns, demographics and historical interaction.



This empowers businesses to deliver targeted marketing campaigns that resonate with individual customers, helping them feel appreciated and increasing loyalty.&nbsp;



AI also helps to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> through automated campaigns that are triggered by pre-defined conditions.



<h4 class="wp-block-heading">2. Content creation</h4>



AI technology can be used to quickly generate various pieces of content. This ranges from email campaigns to social media posts and website copy. Plus, it can translate content into multiple languages so you can reach wider audiences.&nbsp;



AI algorithms can also analyse the most engaging social media posts and create similar ones. Plus, it can also determine the best posting schedules, hashtags and content for various platforms to grow engagement and followers.



When it comes to website content, AI can improve SEO rankings and develop search engine-optimised content by incorporating relevant keywords.&nbsp;



Another example is restaurant menus. They are often seasonal and need to be changed on a regular basis. AI can support operators to come up with enticing menu descriptions and iterations to speed up the process.



<a href="https://stampede.ai/blog/how-to-speed-up-content-creation-with-ai-in-hospitality">Check out this article</a> to find out more about how you can create more hospitality marketing content in less time with AI.



<h4 class="wp-block-heading">3. Chatbots</h4>



As already mentioned, hospitality operators are now discovering the value of AI-powered chatbots in providing better customer service that is available for customers&nbsp; 24/7.



Chatbots can be used for a variety of tasks. Common examples are answering FAQs, taking orders in restaurants and helping with general service requests.&nbsp;



Plus, they can act as a concierge and support customers with their travel planning by making personalised recommendations based on past interactions.



With the ability to integrate with voice assistants like Alexa or Google Assistant, hospitality operators can further create a more human experience and eliminate the typing for customers.



With these advanced capabilities, hospitality operators can enhance their services while also improving staff efficiency. All without ever compromising on guest satisfaction.



<h2 class="wp-block-heading" id="h-how-ai-can-improve-reviews-management">How AI can improve reviews management</h2>



Online reviews play a crucial role in attracting customers. However, managing these reviews can be a daunting and time-consuming task for busy hospitality operators. This is where AI comes in to lend a <a href="https://stampede.ai/blog/how-ai-can-facilitate-reviews-management-for-hospitality-operators">helping hand with your reputation management</a>. 



For example, it takes over previous manual tasks done by staff. So instead of analysing each review platform separately and dealing with spreadsheets, AI can automatically gather all reviews in one place. This allows for quick access and a multi-channel overview. Reviews can be dealt with more efficiently and progress on each response can be tracked easily.



To avoid further complications, operators have to react to reach review in a timely manner. This way they can retain unhappy customers and show that their opinion matters to the business.&nbsp;



Depending on the number of reviews flooding in it can be challenging to keep up. With automated response generation, AI can help operators to better handle their to-do lists. Based on keywords AI can generate a personalised reply in no time.&nbsp;&nbsp;



Further, AI-powered sentiment analysis can provide operators with valuable insights into customer feedback. It can detect common themes and tag them accordingly. This enables businesses to quickly identify areas for improvement to enhance their service.



With AI, hospitality operators can better stay on top of their online reputation, and improve their overall scores and customer satisfaction.



If you want to find out how AI can also make it easier for customers to leave a review, check out this article.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI is a very beneficial tool that hospitality operators should look to explore and utilise to back up their marketing strategy.&nbsp;



AI technology has tremendous potential for increasing speed and accuracy in data collection and analysis. This allows operators to provide more tailored services for their customers based on what they&#8217;ve learned from past engagements. But also to make accurate predictions and more informed decisions which will save them time and money.



Moreover, AI can be used to aid in developing marketing content, automating and supporting daily service operations and improving reviews management.



There may be valid concerns around its adoption cost and potential impact on losing the human touch. Though, when leveraged correctly, AI can have significant positive impacts on your hospitality business.

post

AI In Hospitality Marketing: A Complete Guide

So you’ve just signed up for Stampede. Congratulations! Now you’re collecting marketing data from all of the customers that visit your venue and use your WiFi. The problem is, now you’ve got all this valuable data collected and don’t quite know what to do with it. No worries, we’re here to help. Here are some tips that will help you increase conversion rates with the Stampede <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">automated marketing feature</a>.







<h4 class="wp-block-heading">SMS vs Email</h4>



A common question that business owners have is ‘Shall I send out SMS texts or emails to my customers?’ and we have to admit &#8211; good question. 



Both methods are widely used by businesses around the globe and both methods work perfectly fine. The reason for the popularity of these marketing methods is easily justified with the fact that customers can be reached easily on their phone, as they are online and available 24/7. 



Whereas emails are more strongly associated with spam and obvious advertising, SMS texts are more personal and feel like a friend sending a message. That doesn&#8217;t necessarily make SMS superior to emails, as mails can include pictures or links.



In order to improve your marketing conversion rate and get the most out of the two methods, we recommend you to make use of them both, depending on the content you want to convey to your customers.



If you want to find out which of the two methods is more suitable for your business, click right here and have a look at our <a rel="noopener noreferrer" class="" href="http://get.stampede.ai/sms-vs-email-marketing-ebook" target="_blank">eBook.</a>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Schedules &amp; Timing</h4>



The first question we need to answer here is ‘How often should I reach out to my customers and send them promotional material?’ 



Studies revealed that 61% of interviewees preferred to receive <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">promotional material</a> at least once a month. Therefore, we’d recommend you to stick to that rule of thumb. Of course, it’s difficult to come up with a general rule for this, and we are convinced that you have a better understanding of your business, your customers and their expectations.



Another important aspect to consider is the local time of recipients. Try and schedule your campaigns depending on the local time of the people who are the ones reading your message. Nobody wants to be woken up in the middle of the night by a promotional text message.&nbsp;



Timing also comes into play when asking your customers to <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">leave reviews</a>. The best time to ask someone to leave a review is just after they’ve visited your business. Use the automated marketing feature of Stampede to send an email or SMS asking your customer for a <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">review on TripAdvisor</a> or simply to remind them of the good time they had with you. 



Timing can be considered crucial to increase marketing conversion rates for your business.



<h4 class="wp-block-heading">Segmenting the list</h4>



Using the Stampede&nbsp;software will supply you with powerful customer insights in the form of data. And the best part of data gathering in Stampede is that it’s all automatic. 



We understand that you’re excited to make use of all this data, but remember that some content is more relevant for certain segments of your customer base. Therefore, we advise you to segment your customer list in order to send out specifically targeted messages. 



To give you a quick example, customers can be asked to choose their favourite sports in the splash screen when they login to your WiFi. Depending on which sporting event is coming up next, invite the Rugby/ Football/ Hockey fans to your pub to enjoy the match and a cold pint. As easy as that!



Segmenting a list and putting it to work, basically aims at approaching customers in the most personal manner. This personal approach can help your business improve marketing conversion rates. Remember &#8211; nobody wants to miss a message from an old friend. Also, the more personal you are in making the customer experience memorable, the greater the likelihood of them <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">coming back</a>.



<h4 class="wp-block-heading">Never stop testing</h4>



To improve your marketing conversion rates, it is important to keep track of how successful your campaigns are. 



Easily <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">check your reports</a> on the Stampede dashboard and learn which campaigns are successful and which ones need improvement. Unfortunately, we can’t give you the perfect tailored message, as every customer group is unique and different. Therefore, we recommend you to send out different messages for each customer group and test them against each other. Some will fail, others will be successful- the important thing is that you try and take as much as you can from the reports and keep on testing and improving.



In case you want to grow your business with a smart Guest WiFi solution, you shouldn’t waste another day. Hit the link below and let us introduce you to an easy-to-use software that can make all the difference. Getting you the highest marketing conversion rates you have ever seen.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Improving Conversion Rates in Marketing

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February – March 2023 Social Media Calendar

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The Reviews Toolkit

Did you know <a href="https://blog.hootsuite.com/instagram-statistics/">Instagram has 1 billion users every month</a>? So if your restaurant isn’t activity using this platform, <a href="https://stampede.ai/blog/must-have-marketing-methods-for-your-restaurant/">you’re missing out</a>! The good news is that food is one of the most featured categories on Instagram. Not only do people upload pictures of food they have made, but they also capture the food they have eaten at restaurants. This is an <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">excellent marketing tool</a> for your business, especially if they tag your business and location so it can be found by others. So better get started with planning your food images for your Instagram account. 







Uploading images of your food onto Instagram is a great method of getting hungry crowds to flock to your restaurant. Like any marketing tool, however, it does take a bit of trial and error to get right. After all, this is not your personal page where likes and follows don’t matter &#8211; this is your business and you need your product to shine in order to turn a profit.



So, if you are looking to get your food onto Instagram, here are our top tips to make it a success. 



<h4 class="wp-block-heading">Choose Your Dishes Carefully</h4>



No matter how well they are made, some cuisines just don’t photograph well. Curry and risotto being two notable examples that spring to mind.&nbsp;



But hold up &#8211; that doesn’t mean to say you can’t photograph these or any other less photogenic cuisine. In fact, curry <a href="https://www.independent.co.uk/life-style/food-and-drink/uk-most-instagrammed-food-avocado-curry-fish-chips-yorkshire-puddings-a8502531.html">is one of the most Instagrammed dishes</a> out there. It does, however, require some skills to make it look as appetising as possible. As a general rule, anything slopped on a plate with no attention given to the presentation isn’t going to win any new customers, no matter what it consists of.&nbsp;



Your food needs to look as if some thought has gone into it. If in doubt, don’t upload the picture on Instagram or re-take it at a different angle. The last thing you want it to upload a really off-putting food image onto your restaurants&#8217; official page.&nbsp;



<h4 class="wp-block-heading">Lighting</h4>



Many restaurants use low lighting because it’s atmospheric. But, the trouble is it doesn’t make for the best outcome when taking photos of the food. Using flash is too harsh and can be distracting to other diners, so what’s the solution?



If you haven’t already invested in some professional lighting, you can pick up <a href="https://www.amazon.co.uk/Selfie-Supplementary-Lighting-Enhancing-Smartphones/dp/B01E3NSBFA/ref=sr_1_4?keywords=phone+ring+light&amp;qid=1574674870&amp;sr=8-4">a ring light for as little as £5</a>. The right light can make all the difference in photography, and the same goes for food too. 



Another trick is to make use of natural lighting, by photographing food near a window. The best trick is to stand with your back to the window so that you are holding the camera the same direction in which the light is flooding in.



If possible avoid heavy yellow light which is quite artificial. It can give food an orange tint, and generally doesn’t bring out detail very well. While you can always use filters to enhance an image, getting the lighting right isn’t something you can really compromise on.&nbsp;



<h4 class="wp-block-heading">Consider Hiring A Professional</h4>



Granted, we’re not all Rankin’s in the making. If you or your team aren’t great at photography or perhaps don’t have the time during a busy service &#8211; <a href="https://www.tonyhphoto.com/blog/food-photographer-for-your-restaurant-marketing">it’s time to think about setting up a professional photoshoot</a>.&nbsp;



When the restaurant is closed or on a quiet day, book a photographer to capture your dishes. You will probably want to make at least 10-20 so that they can shoot a tonne of food images at once for your Instagram account. Another great idea is to have them also take images of the dishes being made in the kitchen, as this can make for some authentic behind the scenes shots.



The advantages of a professional taking care of your images is, that they will be shot in the right lighting, in super HD plus using the most flattering angles. You can then upload one at a time to Instagram, or use the images as backgrounds to Instagram Stories. 



<h4 class="wp-block-heading">It’s All In The Details</h4>



Plates that could have done with a clean up around the sides were sauce or gravy has run over. A burger that looks messy and isn’t stacked very well. Chips that are burnt. You get the picture here &#8211; <a href="https://sallysbakingaddiction.com/food-photography-basics/">your food needs to look appetising!</a>&nbsp;



Attention to detail really is key, so make sure your kitchen staff always present dishes to the best of their ability. When photographing food for marketing purposes, this couldn’t be any more important.



Well presented food communicates you care about what you do. Food that is badly presented and generally looks quite messy on the plate, signals to customers that little attention is given when making the food. It can be driving any customers without you even realising. 



Another tip is not to overload a plate with too much food. Although you might find it contradictory when you’re trying to make people hungry, sometimes less is more. If a plate has too much food then it can also make it difficult to style correctly when trying to take the right shot.&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



Instagram is an amazing platform to upload images of your food. You can take mouthwatering shots straight from the kitchen and have them seen by potential customers all over the globe. The best part is it’s simple to use as well as being completely free too!&nbsp;



What about taking this one step further and encouraging your customers to post their own images of your food on their social media accounts. Even better encouraging them to share it with family and friends whilst they&#8217;re still in your venue. All possible with our <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Guest WiFi solution</a>. Once your customers have signed into your WiFi, you can redirect them to one of your social media channels. Higher interaction guaranteed.



Why not give it a try today?



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How to Take The Perfect Food Image for Instagram

Spooky times are creeping up at the end of this month, time to ramp up your&nbsp;Halloween marketing.



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We’ve come up with a bunch of promotional ideas to get you started and secure you some extra sales.



<h5 class="wp-block-heading" id="h-1-halloween-email-campaign">1) Halloween Email Campaign</h5>



Highlight what you’ve planned this year and why customers shouldn’t miss out. Give them a&nbsp;sneak peek&nbsp;with some enticing images and menu previews.



Push them towards booking early on &#8211;&nbsp;‘limited availability &#8211; book now to secure your spot’.



Content ideas for your email:



<ul class="wp-block-list"><li>Trick or Treat your customers &#8211; offers/deals</li><li>Planned events for kids and grown-ups</li><li>Menu &amp; drink specials</li><li>Include links to your socials for more Halloween content</li><li>Various booking call-to-actions</li></ul>



Time-saving tip:&nbsp;Stampede users can access the Halloween template from their account.



<h5 class="wp-block-heading">2) Halloween Social Media Ideas</h5>



Seasonal events are great to&nbsp;give your accounts a little boost&nbsp;and put your brand forefront.&nbsp;



Here are some post inspirations:



<ul class="wp-block-list"><li>Dress up competition &#8211; couples, families, pet</li><li>Take your&nbsp;<a href="https://www.countryliving.com/diy-crafts/g279/pumpkin-carving-ideas/" target="_blank" rel="noreferrer noopener">pumpkin carving</a>&nbsp;to the next level (#SquashGoals)</li><li>Share homemade&nbsp;<a href="https://www.countryliving.com/food-drinks/g1194/halloween-treats/" target="_blank" rel="noreferrer noopener">baking&nbsp;</a>treat ideas</li><li>What’s your favourite scary movie?</li><li>Trick or treat poll &#8211; which sweet do you go for?</li><li>Caption this &#8211;&nbsp;<a href="https://www.countryliving.com/life/a23012541/halloween-puns-funny-cute/" target="_blank" rel="noreferrer noopener">halloween puns</a></li><li>Competition &#8211; find the hidden pumpkin on our website to win or how many ghosts can you spot on our website?</li></ul>



Find some best-performing Halloween hashtags&nbsp;<a href="http://best-hashtags.com/hashtag/halloween/" target="_blank" rel="noreferrer noopener">here</a>.



<h5 class="wp-block-heading">3) Halloween In-venue Ideas</h5>



You can go full-on with a themed party or just focus on some smaller events. Nevertheless, customers love to share their experiences on their socials, so keep&nbsp;“TikTok-ability”&nbsp;in mind!



<ul class="wp-block-list"><li>Host a theme party &#8211; mad hatters tea party, dinner in the dark,&nbsp;<a href="https://www.countryliving.com/food-drinks/g2640/halloween-cocktails/" target="_blank" rel="noreferrer noopener">spooky cocktail party</a></li><li>Host a Halloween-themed&nbsp;<a href="https://www.countryliving.com/life/g37154795/halloween-facts/" target="_blank" rel="noreferrer noopener">pub quiz</a></li><li>Install a spooky or pumpkin patch photo wall</li><li>Run a pumpkin carving competition for kids</li><li><a href="https://www.womansday.com/life/g40290350/halloween-bingo-cards/" target="_blank" rel="noreferrer noopener">Halloween bingo</a>&nbsp;for kids &#8211; can you spot the items in our venue?</li><li>Halloweenise your food &amp; drinks menu</li><li>For takeaway or delivery: sneak a nasty little surprise into the box</li></ul>



<h5 class="wp-block-heading">Bonus: what&#8217;s trending this year</h5>



<ul class="wp-block-list"><li>Offer a selection of&nbsp;<a href="https://www.bbcgoodfood.com/recipes/collection/halloween-mocktail-recipes" target="_blank" rel="noreferrer noopener">non-alcoholic beverages</a></li><li>Eye-catching&nbsp;<a href="https://www.cosmopolitan.com/food-cocktails/g40671448/halloween-snack-ideas/" target="_blank" rel="noreferrer noopener">snack ideas</a></li><li>Get crafty with some easy&nbsp;<a href="https://www.oprahdaily.com/life/g28190402/diy-halloween-decorations/" target="_blank" rel="noreferrer noopener">DIY&nbsp;</a>decoration ideas for your venue</li><li>Stand out from the crowd and get some costume&nbsp;<a href="https://www.allure.com/gallery/unique-halloween-costume-ideas" target="_blank" rel="noreferrer noopener">inspiration</a>&nbsp;from Harry Styles, Bridgerton and Stranger Things</li><li>Try something different &#8211; a Mexican-inspired&nbsp;<a href="https://www.tasteofhome.com/collection/how-to-throw-a-day-of-the-dead-party/" target="_blank" rel="noreferrer noopener">“Day of the Dead” party</a></li></ul>



Need a hand with promoting your Halloween marketing?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede Marketing</a>.

Easy Halloween Marketing Ideas To Attract More Customers

A common struggle with loyalty programs is that it takes customers too long to earn enough points to redeem.&nbsp;



As a consequence, customers lose interest quickly.



By using gamification elements to support your loyalty schemes, you can speed up the whole process whilst keeping customers on the hook.



<h2 class="wp-block-heading" id="h-why-gamification-works">Why gamification works</h2>



Gamification adds a fun element to a loyalty scheme. The concept behind it leans heavily into our competitive spirit and reward-seeking behaviour.&nbsp;



Here are 4 reasons for implementing gamification:&nbsp;



<ul class="wp-block-list">
<li>Keep customers engaged and interested. Customers earn extra points as a top-up, quite often these are linked to instant rewards.</li>



<li>Increase brand awareness. It encourages customers to interact with your brand more often.</li>



<li>Get more customer data. Customers spread the word when they have fun, which will lead to a snowball effect.</li>



<li>Attract a wider range of customers. Gamification is ideal if you want to bring in younger generations.</li>
</ul>



To help you get started, we’ve gathered 5 gamification ideas. These will power up your loyalty scheme to keep customers thrilled.



<h2 class="wp-block-heading">5 engaging gamification ideas for your loyalty scheme</h2>



<h4 class="wp-block-heading">1. Gamification Challenges</h4>



A limited timeframe with the chance to win something exciting hypes customers up to take part.



Monthly or seasonal challenges are probably the most cost- and time-efficient gamification tool for your loyalty scheme to boost interaction.



Simple examples:



<ul class="wp-block-list">
<li>Online quizzes</li>



<li>Guessing games</li>



<li>Tag &amp; share challenges</li>
</ul>



Advanced examples:



<ul class="wp-block-list">
<li>DIY competition &#8211; ‘Create our new Summer cocktail’</li>



<li>Creative competition &#8211; ‘Name our new [menu item]’</li>



<li>Seasonal challenges &#8211; i.e. dress up for Halloween</li>
</ul>



Tip: Online challenges are great database growth boosters so make sure to ask customers for their contact details upon entering.



<h4 class="wp-block-heading">2. Online &amp; in-venue games</h4>



This gamification concept connects both offline and online customer interaction.



Treasure hunts are ideal for this, where customers have to look for clues on your socials, website as well as in-venue.



Tip: Whilst they are searching, you get the chance to introduce customers to other offerings or venues you might have.



Additionally, if you want to boost quieter times during the day, try a ‘secret code word share’ via your socials. When mentioning the code in the venue customers get a freebie or discount.



<h4 class="wp-block-heading">3. Badges, awards &amp; leaderboards</h4>



The most widely used advanced gamification loyalty scheme examples are badges, awards and leaderboards.&nbsp;



Customers get awarded for different interactions or milestones reached. Rewards usually go beyond in-venue and/or online transactions. You can incentivise actions such as completing an online profile, engaging on social media or leaving a review.



What makes these types so effective is it gives customers something to work towards. Plus, they can also compare their performance to others.



<a href="https://www.brewdog.com/uk/beer-visa">Brew Dog’s Beer Visa</a> is a great example of this type of gamification. Customers get a stamp for visiting every bar in one location, once completed they receive a special pin badge.



Tip: Leaderboards make it easy to spot your most loyal and engaged customers.



<h4 class="wp-block-heading">4. Tiered membership levels</h4>



A tiered membership scheme encourages customers to spend and engage more with your business in order to move up the rank.



Each tier comes with benefits that increase in value to make the whole brand experience more exclusive and personalised.&nbsp;



Another big benefit of tiered loyalty is that you can build highly targeted segments from those tiers and use them for personalised email campaigns.



Well-known industry examples are <a href="https://www.starbucks.co.uk/rewards">Starbucks</a> and <a href="https://www.pizzaexpress.com/club">PizzaExpress</a>.



<h4 class="wp-block-heading">5. Mini online games</h4>



No doubt, online arcade-style games are highly engaging and addictive but they also require some sort of app integration. This ultimately places them at the higher end when it comes to implementing gamification.



A successful example is KFC’s recently launched new loyalty app <a href="https://www.kfc.co.uk/kfc-rewards-arcade">“Rewards Arcade”</a>. Customers get the chance to play after each purchase and get instant ‘free food’ rewards.



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Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">FREE Loyalty Guide</a> to learn more about the different types of loyalty programs and how they can help you to increase customer spend.

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

Stampede&#8217;s Meta Audience Connect is a new addition to our Marketing &amp; CRM platform. It enables marketers to seamlessly integrate their Stampede segments with Facebook and Instagram Advertising audiences. This tool opens up a world of possibilities for targeted marketing and effective attribution for digital marketing specialists in hospitality brands.



<h3 class="wp-block-heading" id="h-how-does-meta-audience-connect-work">How does Meta Audience Connect work?</h3>



Meta Audience Connect establishes a two-way connection between Stampede segments and Meta Advertising Audiences. With this connection, hospitality marketers can create targeted audiences in their Meta Advertising accounts, using their Stampede segments.&nbsp;



For instance, they can craft audiences based on Wi-Fi data collected by Stampede, ensuring that their ads are shown to individuals who have logged into Wi-Fi at the venue i.e. have been physically on site. This level of detail in the audience targeting creates hyper-personalised advertising that will massively increase conversion rates, campaign performance and, of course, revenue.



But what about the other direction? Meta Audience Connect also allows users to add individuals from Meta Lead Gen ads to their Stampede segments. This creates a powerful feedback loop where data can flow seamlessly between the two platforms, enabling marketers to refine their targeting and optimise their campaigns over time.



<h3 class="wp-block-heading" id="h-what-are-the-benefits-of-using-meta-audience-connect">What are the benefits of using Meta Audience Connect?</h3>



Meta Audience Connect offers a host of benefits for hospitality marketers, including:



On-point Targeting: By leveraging Stampede&#8217;s rich data and insights, Meta Audience Connect enables hospitality marketers and brands to create highly targeted audiences in Meta. This means that ads are shown to individuals who are genuinely interested in your brand and offers, resulting in higher engagement and conversion rates.



Expanded Reach: Meta Audience Connect allows the marketer to create Lookalike audiences based on their existing customers, reaching a broader audience of potential customers. This expanded reach can help drive more reservations, increase foot traffic, and generate more revenue.&nbsp;



It’s a powerful tactic for growing brands launching a new location in a different part of the country or globally. You can find people in that new area with similar interests to your real previous customers and get your adverts in front of them. The two-way connection means any of them that join your mailing list drop into a dedicated segment automatically.



Measurable Impact: Hospitality marketers can track the performance of their marketing campaigns and measure the direct impact of their advertising efforts. A robust CRM connection and strategy makes it easy to show the gains from PPC advertising as a customer acquisition channel.



Effortless Setup: Despite its powerful capabilities, Meta Audience Connect is incredibly easy to set up and use. Hospitality marketers don&#8217;t need to be tech wizards to leverage this tool. With a few simple steps, they can integrate Stampede and Meta, create segments and audiences, and launch targeted campaigns.



<h3 class="wp-block-heading" id="h-how-to-get-started-with-meta-audience-connect">How to Get Started with Meta Audience Connect</h3>



To start using Meta Audience Connect, you will need to have a Stampede Marketing &amp; CRM subscription and a Meta Business Manager account with admin access.



Then, using the setup guide in Stampede you can connect the two and start mapping segments to audiences, and ad campaigns to segments.



Stampede&#8217;s Meta Audience Connect is a revolutionary tool that empowers hospitality marketers to take their marketing efforts to the next level. By leveraging the power of data and advanced targeting, marketers can drive more reservations, increase revenue, and create memorable experiences for their guests.

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

For many restaurants, the winter months mean a downturn in business as people choose to stay in rather than braving the chill outside. The notorious low season pre and post-Christmas can often cause a hefty dent in annual sales, meaning restaurant owners need to <a href="https://stampede.ai/blog/free-restaurant-promotions-ideas/">think outside the box</a> if they want to attract customers during this time. Here are some tips on how to beat the dreaded decrease in footfall during the low winter season.







<h4 class="wp-block-heading">Make some seasonal tweaks to the menu</h4>



Where possible, try and make some seasonal tweaks to your menu. Most likely one of the easiest ways to boost your restaurant sales in winter. Why not offer heart-warming drinks and meals that people will be craving if they’ve been out in the cold. Or <a href="https://www.bbcgoodfood.com/recipes/category/seasonal">incorporate seasonal produce</a> that can only be sourced at this time of year into your menu recipes.&nbsp;



If you want people to brave the weather and pay you a visit then offering something that they can’t get all year round (and when the weather is warmer!) acts as a great incentive. Think of <a href="https://www.goodhousekeeping.com/uk/food/a29409812/costa-winter-menu/">Costa&#8217;s</a> yearly hyped winter specials. This way your customers will also look forward to your special winter menus each year.



<h4 class="wp-block-heading">Consider special events to draw the crowd</h4>



The odd special event, such as live music or a themed night, are a great way to push your sales figures up and boost the low winter season. If you want to try and beat the lull consider putting on a special one-time event. 



If something’s a one-off people are much more likely to make the effort to attend in fear of missing out on something really good. Even something simple such as a quiz night or having local artists serenade your guests with some Christmas carols are great options to help draw a crowd. Make sure you spread the <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">word on social media</a>. 



And of course, the winter season is all about company Christmas parties. So, don&#8217;t miss out on this and start planning ahead. Offer special and non-resistible deals for bigger parties. Even better, if you&#8217;re able to leave a perfect impression, you might be able to gain a whole bunch of new customers for the new year already.



<h4 class="wp-block-heading">Tweak your interiors to make them cosy</h4>



You might think winter decoration is too trashy and it can easily be overdone. However, <a href="https://www.christmastreeworld.co.uk/blog/how-christmas-docrations-boost-revenue-for-hotels-restaurants/">59% of your customers</a> are actually staying longer in your venue and therefore spending more money if you invest in some stylish decoration. 



If you want people to find refuge from the cold with you then you need to make sure that your restaurant is welcoming. External lighting can act as a perfect way to attract customers&#8217; attention and boost your winter sales. 



But also small things such as switching up your <a href="https://www.dulux.co.uk/en/articles/create-cosy-living-room-warm-colours">colour scheme to warmer colours</a> or adding blankets and throws to outdoor seating areas are great ways to make the whole place feel cosier.&nbsp;



Some candles on the tables, wreaths, garlands, or even a nicely decorated Christmas tree can also help you create a special atmosphere. Little things can make a big difference here. 



<h4 class="wp-block-heading">Put the focus on WiFi marketing</h4>



<a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> is a great way for you to increase the footfall into your restaurant at any time of year, but in particular during the quieter winter months. WiFi marketing allows you to communicate with your customers in a much more personalised way. Once they&#8217;ve signed up through your Guest WiFi you can easily stay in touch with them. 



The ultimate tip, <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">grow your database</a> while the season is still hot. This way, you can reach out to all of those customers during the low winter season and boost your restaurant revenue.



If you’re already paying for WiFi for your customers anyway then you may as well <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">get something out of it too</a>. So better get started now and give your low winter sales a little boost.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



Having a <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/">WiFi marketing system</a> in place allows you to know you’re speaking directly to your customers and is a great way for you to find out what they thought to their visit as well as offering incentives to return.&nbsp;So why not send your regular customers a voucher for a glass of mulled wine after all their exhausting Christmas shopping.

Ways to Boost your Restaurant in Winter

Hannah Morgan

Great British Inns

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

When we welcome new customers to Stampede and show them the marketing feature, there are often&nbsp;3 big questions when it comes to sending times and frequency. So, we’ve gathered these 3 common email marketing questions together and grilled our own marketing team for some answers to share with you.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-when-is-the-best-time-to-send-an-email-campaign">1. When is the best time to send an email campaign?</h4>



No doubt, the right timing has a big impact on the success of your email campaigns.&nbsp;<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Research shows</a>&nbsp;that the best sending time for the&nbsp;hospitality industry is between 8 and 10am, whereas&nbsp;marketing emails get the highest results at 4pm. Unfortunately, there is no one size fits all time for best email performance. It’ll be specific to your industry, business and customers.



A good starting point is to look into your social media&nbsp;stats&nbsp;to find out when your customers are online and engaging with your content. Historic email data, especially your open rates, also give you a hint on which times usually work best for you.



<a rel="noreferrer noopener" href="https://www.bluecorona.com/blog/mobile-marketing-statistics/" target="_blank">Around 75% of consumers will access their emails on their phones</a>. Think about when your customers might check their inbox during the day and are most likely to have time to read it. This will probably be at times before work, during their lunch break and after work/late evening. However, the right time also depends on the customer demographic, e.g. families have different daily habits than business people.&nbsp;



The&nbsp;actual email content matters&nbsp;as well. Your longer monthly newsletter is something your customers can read after work or even during the weekend. Whereas your short and punchy lunch offers will ideally land in their inbox around the time people start thinking about where to go for food.



<h4 class="wp-block-heading">2. Which day is the best to send emails?</h4>



<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Statistics show that Tuesday and Thursday</a>&nbsp;are in general the best performing days of the week for emails.&nbsp;



However,&nbsp;always consider your content and its relevance. Are you trying to fill in empty tables due to cancellations? Or are you trying to promote any upcoming events in the next month? Regardless, you should always send time-sensitive offers based on their own timeline before considering overall industry best practices (ideally within your ideal time slots).&nbsp;



And again, dive into your own data and compare different weekdays to the weekends to see where you can get the best responses. You can also start your own A/B test and experiment with different days. Social media analytics will also provide you with the days of the week.



There’s only one golden rule for days:&nbsp;avoid public holidays&nbsp;if you can.



<h4 class="wp-block-heading">3. How many times a month is considered the optimum for emailing customers?</h4>



The important bit here is to&nbsp;be consistent&nbsp;and to come up with your own schedule. If you do it randomly, you might end up sending too many or not enough. Watch out for increasing opt-out rates, this is a sign of emailing too frequently. And always bear in mind,&nbsp;only send out emails that provide value&nbsp;to your customers and not just because it&#8217;s time to send one.



Your loyal customers especially will appreciate tailored offers and updates coming through on a more regular basis. They’re highly engaged and want to hear from you.



Your schedule could be weekly, bi-weekly or only monthly. You could, for example, do a monthly newsletter recap about your company and send out emails with offers in between whenever relevant.



Need a hand with <a href="https://stampede.ai/how-it-works/marketing/#email">sending your emails</a> to your customers?&nbsp;Or got more questions around email marketing? <a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with our team.

3 Big Hospitality Email Marketing Questions Answered

Gift card sales have skyrocketed over the past years with customers being keen to support their local businesses. Though,&nbsp;how many of your sold gift cards have actually been redeemed yet? Fact is,&nbsp;<a href="https://enjovia.com/make-more-restaurant-profit-with-vouchers/" target="_blank" rel="noreferrer noopener">customers spend up to 72% more than the actual value of the card when they redeem it</a>. 



<hr class="wp-block-separator"/>



Time to unlock your hidden revenue with a personalised gift card reminder campaign using our simple 5 step recipe.



<h5 class="wp-block-heading">1) The Data</h5>



For this campaign, you need to access your&nbsp;gift cards buyer data. The data should include the purchase date and gift card status, i.e. redeemed or unredeemed.&nbsp;



<h5 class="wp-block-heading">2) The Trigger Event</h5>



Now segment your data into customers&nbsp;who have purchased a gift card but have not redeemed&nbsp;it yet.&nbsp;



If your gift cards come with an expiration date you can use this as a trigger event, e.g. set up an automated reminder campaign for the month before.&nbsp;



Otherwise, you can choose the timeframe that works best for you. Ideally, you would run this sort of campaign during quieter times to further boost bookings.



<h5 class="wp-block-heading">3) The Messaging</h5>



Your gift card reminder message should go straight to the point.&nbsp;Keep it simple with a strong call-to-action&nbsp;at the end. Also, use your subject line to tell your customers what your email is about to increase your open rates.



<h5 class="wp-block-heading">4) The Offer</h5>



There’s no need for an additional offer in your campaign.&nbsp;



However, you can use your customers’ attention to&nbsp;promote certain events&nbsp;or&nbsp;fill in for last-minute cancellations&nbsp;with a prompt to book quickly due to limited availability.



Here&#8217;s how your gift card reminder email could look like:



Subject line &#8211; [Name] have you redeemed your gift card for [company] yet?



Don’t forget to pay us a visit and redeem your gift card!



Why not come by this weekend? We’ve got [event] coming up and only limited space available. So better be quick!



Book Your Space Now



<h5 class="wp-block-heading" id="h-5-the-outcome">5) The Outcome</h5>



You certainly don’t want to miss out on all this&nbsp;additional revenue&nbsp;coming with your gift card redemptions. So, keep on top of your gift card sales and make sure customers redeem them in time.&nbsp;



Besides, for many gift card holders this might be the first time at your venue. This is your chance to exceed their expectations and turn them into repeat customers.



Be sure to keep an eye out for our next part of this series on how you turn customers into regulars across all your venues.



Take your&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/#gifting" target="_blank" rel="noreferrer noopener">gift cards</a>&nbsp;to the next level and go digital.&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team to find out more.

Unlock Hidden Gift Card Revenue: The Next 5 Step Recipe [Part 3/5]

Summer is a brilliant time for the hospitality industry. For starters, the nights draw in a lot later and the weather is warm. Both of these factors make it easy to boost trade in the evenings, none more so when it comes to hosting customers outside. It’s a unique time of year where we all feel more relaxed. What about giving your restaurant outdoor seating space a little boost and make the most out of it this summer?







Plus, with the copious amount of bank holidays, customers are more likely to arrive in large groups and stay out for longer. Summer is also a time when many sporting events happen, making beer gardens or outdoor seating a desirable location.



There are, of course, some stark differences when it comes to seating customers inside a restaurant compared with outside space. What needs to remain the same, however, is providing the same excellent customer experience.



Further reading: <a href="https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/">https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/</a>



If you are interested in learning how to make the most of your restaurant outdoor seating space this summer, here are our top tips.



<h4 class="wp-block-heading">Give Your Space A Makeover</h4>



The great British weather can take a toll on the exterior of your premises. So if you are planning on hosting guests there, it will take more than a few tables and chairs to brighten the place up. Simple things such as a jet wash over patios along with a fresh lick of paint on fences and walls can make a huge difference. It’s also a nice idea to <a href="https://www.tripadvisor.co.uk/Restaurant_Review-g186338-d12527182-Reviews-The_Ivy_City_Garden-London_England.html#photos;aggregationId=&amp;albumid=101&amp;filter=7&amp;ff=267262682">add hanging baskets or similar biophilia too</a>. If you’re going to be serving food outside, ensure the area is clean and appetizing. It should also comply with health and safety regulations too.&nbsp;



Aside from the obvious though, your outside space is a chance <a href="https://www.pinterest.co.uk/search/pins/?q=outdoor%20restaurant&amp;rs=typed&amp;term_meta[]=outdoor%7Ctyped&amp;term_meta[]=restaurant%7Ctyped">to inject some personality and character</a> into your restaurant. Current interior design trends include rustic pieces such as exposed brick or timber. By keeping things simple, you can actually create a modern and inviting space for your summertime guests. 



As the environment is also on our minds too, <a href="https://inhabitat.com/sparkman-wharf-cargotecture-restaurants-revitalize-tampas-water-street-neighborhood/">recycling or ‘upcycling’ pieces can work well for your outdoor spaces</a> too. The benefit of reclaiming old pieces is that it can be quite cost-effective. Especially when most pieces may only need slight tweaks to make them ready for use. 



<h4 class="wp-block-heading">Food Trucks</h4>



Outdoor eating, drinking and socialising brings about a whole new experience for your customers. So why not experiment with how you serve your dishes? Food trucks are perfect for this, especially during the summer. Whether you create your own grill or pizzeria or even collaborate with other food providers to offer your customers something different. It can create a really new and interesting experience for your diners. After all, who doesn’t love a burger van <a href="https://www.gravyandcustard.co.uk/crumbleshack">or even apple crumble served out of a truck</a>?



For example, if you own an Italian restaurant, why not have an Italian food festival? With great weather, food and music you can really create a buzz in the local community. Your restaurant could provide the main meals, and food trucks stationed outside could serve gelato. Food trucks also have huge social media appeal, especially as they are less formal than a sit-down meal. You could also buy your own food truck and take it to local events or festivals to spread the word about your restaurant.



<h4 class="wp-block-heading">Entertainment</h4>



Alfresco dining creates a serene ambience that we only have for a few months out of the year in the UK, so as a restaurant you should definitely capitalise on this by providing entertainment. For example, live music would work perfectly in courtyards or even beer gardens.



You could <a href="https://pos.toasttab.com/blog/summer-restaurant-events">also experiment with themed nights</a> such as an outdoor cinema club or a games night. Table tennis or pool tournament would be a great idea too and is really easy to set up. Don’t forget to offer a prize for the winner!



Outdoor entertainment can also extend into your functions too. Given summer is home to both wedding and prom season, this is the perfect opportunity to utilise your outdoor areas to cater for large crowds. If your restaurant has sliding doors that lead to your outdoor space, you can merge the two spaces. 



This will also give you the option to create different zones for functions, such as the dance floor outside and the buffet inside. If your restaurant also has stunning views overlooking the coast or city, this would make your outdoor areas even better for providing entertainment too. 



<h4 class="wp-block-heading">Conclusion</h4>



UK summertime may be short-lived, but that doesn’t mean you can’t harness the abundance of potential that alfresco dining has to offer. Whether your restaurant or pub already offers outdoor dining, or if it’s something you are considering, it’s definitely worth getting on board with. After all, the sun brings people out to enjoy themselves. Why not let them do so in your fantastic restaurant?



However, in order for your restaurant outdoor seating area to be a real success this summer, you need lots of customers to visit it. Here at Stampede, we provide businesses with <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/">customer insights based on their Guest WiFi connections</a>. Allowing you to market your restaurant, along with your outdoor summer events. 



Plus, if your customers are on the WiFi at your summer dining experience, this creates the perfect <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">content to share on social media</a> &#8211; helping to promote your business further. 



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How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

New Venue? Keep Your Footfall For Longer With Customer Data

Easy And Profitable Marketing With Automations

10 Quick Ways To Prevent Lost Revenue From No-Shows

5 Expert Staff Picks To Inspire Profitable Personalised Marketing

Increase Your Footfall With A Simple Customer Referral Loop [Part 5/5]

More Sales With Cross-Venue Promotion And Personalised Marketing [Part 4/5]

Another 5 Step Recipe: How To Easily Win Back Lost Customers [Part 2/5]

These Automations Can Help When Short-Staffed

4 Reliable Ways to Reduce No Shows by 30%

New Features Preview: Consolidated Invoicing & Payment Via BACS

<a href="https://www.2stepreviews.com/google-reviews-influence-your-seo-heres-how/" target="_blank" rel="noreferrer noopener">Customer reviews are the third most influential factor in Google’s local search algorithm</a>. In the world of Google, reviews are seen as customers’ online word-of-mouth. They give your business a credibility booster.



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As a result, you will get found more often through organic searches. All this will drive&nbsp;more traffic to your website&nbsp;and lead to more bookings.



Your star rating and Google’s own ranking are the two main factors that impact local search results.



<h5 class="wp-block-heading" id="h-rating-vs-ranking">Rating vs. Ranking</h5>



Your overall rating is simply the average of all your customers&#8217; star ratings.



The composition of the ranking on the other hand is a bit more complex. It is determined by the platform&#8217;s own algorithm which scores your business based on various factors.



<h5 class="wp-block-heading">Factors Influencing Your Google Reviews Ranking</h5>



There are a number of signals Google pays attention to when calculating your ranking.&nbsp;



<h6 class="wp-block-heading">1) Quantity</h6>



It’s no surprise that a&nbsp;high volume&nbsp;of reviews will help maintain your search results position.&nbsp;



Plus, the Google algorithm will&nbsp;pick up on certain keywords&nbsp;within the written parts. So your business will come up when potential customers search for those keywords. I.e. ‘Spanish tapas in Edinburgh’.



<h6 class="wp-block-heading">2) Velocity</h6>



<a href="https://www.brightlocal.com/research/local-consumer-review-survey/#" target="_blank" rel="noreferrer noopener">50% of customers only pay attention to reviews from the last two weeks</a>. The same applies to Google. The more recent reviews on your profile, the stronger your ranking will get.



<h6 class="wp-block-heading">3) Diversity</h6>



<a href="https://www.searchenginejournal.com/ranking-factors/local-citations/" target="_blank" rel="noreferrer noopener">Citation signals</a>&nbsp;are important for Google as well. Get your company listed on various directories and make sure your reviews come from a mixture of sources. This could be other&nbsp;3rd party sides like Tripadvisor or Yelp.&nbsp;



<h6 class="wp-block-heading">4) Content</h6>



Google also gives credit to the actual content of your reviews, i.e. their quality. Do they provide value to the next reader?



<h6 class="wp-block-heading">5) Strong Star Rating</h6>



It goes without saying that the higher your overall score, the better your local ranking will be.&nbsp;



<h6 class="wp-block-heading">6) Reviews Management</h6>



The last factor is about how much you are interacting and engaging with your reviews.



Are you responding to both positive and negative reviews? Are you keeping your&nbsp;reviews page well-maintained&nbsp;and all business information updated?



<h5 class="wp-block-heading">Key Takeaways</h5>



Here’s what you can do to influence your Google reviews ranking and push your local searches:



<ul class="wp-block-list"><li>Ensure a steady flow of reviews &#8211;&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">automate the requests</a>&nbsp;to save time</li><li>Keep on top of your reviews &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank" rel="noreferrer noopener">respond to positive/negative</a>&nbsp;reviews in a timely manner</li><li>Encourage customers to leave longer reviews &#8211; reach out to loyal customers</li><li>Allow customers to review your business on various sites</li><li><a href="https://stampede.ai/reviews-calculator/" target="_blank" rel="noreferrer noopener">Use our calculator</a>&nbsp;to find out how many 5-star reviews you require to get the score you need</li></ul>



Get all the tools you need to ensure better and stress-free review management. Download our&nbsp;<a href="https://assets.stampede.ai/magnets/reviews-toolkit-for-restaurants.pdf" target="_blank" rel="noreferrer noopener">FREE Restaurant Reviews Toolkit</a>.



Save time collecting your reviews and automate your requests.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-reviews/" target="_blank" rel="noreferrer noopener">Stampede Reviews</a>.

The Secret To Mastering Your Google Reviews

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

GDPR isn&#8217;t another networking acronym or government agency. GDPR is short for the <a href="http://www.eugdpr.org">General Data Protection Regulation (GDPR),</a> which takes effect on May 25, 2018 throughout the EU.

<a href="https://www.mckinsey.com/business-functions/risk/our-insights/tackling-gdpr-compliance-before-time-runs-out">Any business established in the European Union</a>  will have to comply with all the GDPR laws. Of course, with Brexit approaching rapidly, requirements may fluctuate with the UK, but even UK based businesses that deal with EU customers will be bound by the GDPR rules.
<iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/n5WJOncaHt4" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
Basically the goal of GDPR is to empower individual data privacy. It ensures that when people give their personal information out to a business, that data is used for a specific purpose, kept only for specific period of time and stored securely.
<h3>What does GDPR Mean for Your Business WiFi ?</h3>
<a href="https://arstechnica.co.uk/information-technology/2016/08/public-wi-fi-forget-the-scare-stories-read-this/">There are a lot of myths</a> floating around about what exactly GDPR is going to mean for your business &#8211; from multi million dollar fines for users downloading pirated movies on your network, to businesses being required to retain personal data for all users on their WiFi network. Some of the stories are just that &#8211; stories &#8211; while other rumors are filled with half truths.
<h3>Why even bother with the hassle?</h3>
With Stampede, you can offer your patrons <a href="https://www.stampede.ai/how-it-works#security">safe, secure and &#8211; yes &#8211; GDPR compliant WiFi. </a>
Terms and Conditions, data retention, <a href="/blog/blackbx-wifi-and-gdpr" target="_blank" rel="noopener noreferrer">GDPR requirements</a> &#8211; we&#8217;ll take care of all of that for you so that you can get on with what you really want to do: run your business.
Users in your business connect to your WiFi through our secure captive portal (<a href="https://www.stampede.ai/how-it-works#marketing">fully brandable as yours, of course</a>) where they can authenticate with a social media profile, like Facebook, or by using an email address. You can use this opportunity to then <a href="/blog/press/marketing-with-wifi">gather marketing data about your customers</a> &#8211; name, age, post/zip code &#8211; and even ask questions. Once connected, users need never log in again.
The end result? Customer data is kept safe, secure and, most importantly,  GDPR compliant.
<h3>Get GDPR Compliant Today</h3>
You can get started getting your business GDPR compliant for FREE!
Stampede <a class="" href="https://www.stampede.ai/how-it-works#integration">integrates with most of the world&#8217;s leading WiFi equipment providers</a> &#8211; award winning names like UniFi, Open Mesh, LigoWave, Cisco and more. Don&#8217;t have your own WiFi equipment? No problem, we can help you out there, too.
Don&#8217;t let GDPR ruin your business &#8211; try Stampede today!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Offer GDPR Compliant WiFi with Stampede

Finally, you&#8217;ve landed your dream job of managing and running your own restaurant. But what do you need to do to sustain on a long-term basis? And how could you use your WiFi to help you grow your business? Keep reading!







So, you&#8217;re serving all your favourite foods, the ambience is just right. You&#8217;ve got the latest and greatest IPA on tap for all the twirly moustached hipsters to quaff. After opening, your business did ok for a few months, but, after the initial excitement, traffic seems to have dried up. Even the hipsters have moved on to the next place serving Icelandic grapefruit IPA.



Your dream career is in danger of dying unless you do something &#8211; and fast. You&#8217;ve got a great product &#8211; your restaurant &#8211; the only thing is that nobody knows about it. The problem? Marketing. You&#8217;re doing it wrong. But, before you pull out that chequebook to start paying a restaurant consultant, we wanted to share with you three quick and easy tips. So, you can get started TODAY to drive traffic to your venue using your Guest WiFi to help your business further grow.



<h4 class="wp-block-heading">Market to 3 Visits</h4>



This is the part that many people in the hospitality business seem to forget. Sure, you want your customers in the door, but you also want to keep them coming back. 



According to Jon Taffer, of Bar Rescue, if a customer comes into a restaurant and has a great experience, <a rel="noopener noreferrer" href="https://www.garyvaynerchuk.com/three-best-restaurant-tips-customer-retention/" target="_blank">the likelihood of them making a second visit is 40%</a>. If the same customer comes and has a great second visit, the possibility of them making a third trip to that same business rises to 42%. Pretty good, right? But here&#8217;s the kicker &#8211; on the third visit, the statistical probability of that customer making a fourth visit rises to over 70%.



And, if you&#8217;ve seen Bar Rescue, you know that Jon Taffer knows what he&#8217;s talking about.&nbsp;



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<figure><iframe loading="lazy" src="//www.youtube.com/embed/h5jkpFg7Sho" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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As we all know, that recurring revenue is the sweet spot that we&#8217;re looking for. Imagine if you had a business packed with customers who had visited four times or more and consistently kept coming back!&nbsp;



So what&#8217;s the secret? <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">Incentivise</a>. One restaurant trick of the trade is to seat new customers in a certain part of the restaurant or give them a specific colour napkin to identify them. These are some great tricks, but we&#8217;re in the 21st century now. And you&#8217;ve got <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">WiFi on your side</a>.



(Right? If not, head over and sign up for a free trial now. Don&#8217;t worry. We&#8217;ll wait.)



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Instead of a napkin, send your new customer an <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">automated </a>email or SMS venue 10 minutes after they&#8217;ve left your place with &#8211; and get this &#8211; the offer for a free side dish on their next visit. BAM! Who&#8217;s going to turn that down? The customer sees the message and returns. Sure, you&#8217;re out a few bucks worth of food, but you&#8217;ve earned another visit.



Great, right? Sure, but we&#8217;re not done yet. Let&#8217;s get &#8217;em back in. How about offering a free drink? BAM! This time, another ten minutes after the customer has left your venue they&#8217;ve gotten a coupon for a free drink the next time they stop by. BAM! An easily incentivised third visit.



And the best part? It was all automatic!



<h4 class="wp-block-heading">Leverage Social Media</h4>



You might have heard the tale lately of the Instagrammer who was out trying to <a href="http://www.independent.co.uk/life-style/hotel-bans-influencers-instagram-social-media-stars-elle-darby-the-white-moose-cafe-a8166926.html" target="_blank" rel="noopener noreferrer">score themselves a free hotel room</a>. Just between us, that whole situation got out of hand and we&#8217;re not sure who came out looking better. But that doesn&#8217;t mean you shouldn&#8217;t reach out to influencers on social media. Don&#8217;t worry, it&#8217;s not necessarily going to cost you a hotel room.



Let&#8217;s say you&#8217;re running a taco place in Shoreditch, London. Do an Instagram search for Instagrammers in London. Take a look at how many followers they have. Maybe even concentrate on foodies (easy to spot because they have lots of pictures of food, IPAs and twirly moustaches in their feed). 



Drop them an Instagram message with a coupon for a free taco. The Instagrammer comes to your taco place, tries a taco &#8211; taking a picture first, of course, and sending it through your free WiFi to their feed. In minutes, your taco creation is seen by thousands of followers. And what did it cost you? A taco.



Even better, when you offer WiFi in your business, redirect your customers to your <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">restaurants Instagram page </a>after they log in. A not-so-subtle reminder!&nbsp;



Here&#8217;s a short video showing how our friends over at Tapa use their WiFi and social media to keep their business growing:&nbsp;



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<figure><iframe loading="lazy" src="//www.youtube.com/embed/hW9wAS0FQqM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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<h4 class="wp-block-heading">Curate Online Reviews</h4>



These days restaurants can live and die by social media reviews. Tripadvisor, for example, has reviews on over 18,000 restaurants just in London alone (<a rel="noopener noreferrer" href="https://www.vice.com/en_uk/article/434gqw/i-made-my-shed-the-top-rated-restaurant-on-tripadvisor" target="_blank">not counting the fake restaurant that a journalist concocted</a>). 



So it&#8217;s more important than ever to let your customers have their say. What better way to do this than to (gently) remind them to leave a Google or Tripadvisor review right after they&#8217;ve left your restaurant? But that&#8217;s just the tip of the iceberg. 



Be sure to download our free e-book to see just <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/importance-of-online-reviews" target="_blank">how important online reviews are</a>. Even more, how you can use them to grow your business by making use of your existing WiFi.



<hr class="wp-block-separator"/>





<h4 class="wp-block-heading">SEND US YOUR PHOTOS!</h4>



See? That wasn&#8217;t so hard now, was it? We showed you three different ways you can use social media and automated marketing to grow your restaurant business. And all this for just a fraction of the pennies you&#8217;d pay one of those fancy restaurant consultants. 



If you&#8217;re still looking for a few more tips, be sure to check out <a rel="noopener noreferrer" href="/blog/marketing-your-restaurant-online-a-brief-guide-to-getting-bums-in-seats" target="_blank">this article our friends at Big Flavour marketing wrote</a> about running a successful restaurant.&nbsp;



And don&#8217;t forget the best part of automated marketing &#8211; the &#8220;automated&#8221; bit. So no IT or marketing expertise required. 



When you&#8217;re running a hospitality business like a bar or restaurant you don&#8217;t have time to learn and configure software packages. You just want to run your place the best you can. Which is where Stampede comes in. 



Run automated marketing campaigns, build your email lists, and offer fast, safe and secure WiFi all in one package and boost your business growths. What more could you ask for?



Click the button below to start growing your restaurant business with WiFi today!&nbsp;



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

3 Tips for Growing Your Restaurant Business with WiFi

[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond. 
With a variety of easy and automated ways to build a customer database, you can connect with customers through <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> after they depart and during their stay. No more masked data from OTAs, and more chances to <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a> your on-site services.
Take back control of your reputation at the same time with our built-in <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a>. Get more reviews, more often and improve your ranking on Tripadvisor and Google.
Your guests will benefit from an enhanced customer experience, with a frictionless, password-free and totally secure <a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/">guest WiFi system</a>. It even remembers them when they come back to the venue.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/">contact</a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]Get started growing your business with a 14-day free trial. 
Includes all features of our Starter plan[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]

How can hotels get ahead of their local competition? These days, it’s not only about defeating direct hotel competitors but more importantly the self-catering options that might be nearby. Keep on reading for our clever hotel promotion ideas that will help you get your messaging right.



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The main message should be centred around the benefits of staying in a hotel. Remind customers why staying in a hotel is what they need right now to fully unwind.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-get-the-messaging-right">How to get the messaging right</h4>



However you promote your rooms and venues, whether it is through email and SMS to existing customers; or on social media and adverts, there are widely applicable messaging strategies that you can use to capture potential guests&#8217; attention.



Here are some hotel promotion messaging ideas that will make your offers stand out.



<h4 class="wp-block-heading">Focus on the price advantage</h4>



It goes without saying that this approach is aimed at price-sensitive consumers first and foremost. Let’s look at how to get their attention.



Go through the online booking and research journey like your customers would and have a closer look into your local self-catering competition. Research their prices as well as offers and deals they have. Now you’ve got the data to craft some carefully worded, price-based messaging based on their offers like this:



“Save £XX per night when you stay with us versus local self-catering options!”



<h4 class="wp-block-heading">Highlight your hotel amenities</h4>



When developing your messaging, really focus on what sets you apart from self-catering properties specifically. Why should guests choose to stay in your hotel? How can you create a unique and memorable experience for them?&nbsp;



Think about what you’re proud of and known for. What are the main reasons that your most loyal customers come back?&nbsp;



Here is some hotel amenities inspiration:



<h5 class="wp-block-heading">In your rooms:</h5>



<ul class="wp-block-list"><li>Welcome surprise, gift basket with homemade/local treats</li><li>Coffee/tea kit, mini bar</li><li>Room service</li><li>Toiletries, slippers, bathrobe</li><li>Pillow menu &#8211; choice of different pillows</li></ul>



<h5 class="wp-block-heading">On-site facilities:</h5>



<ul class="wp-block-list"><li>F&amp;B offers &#8211; exclusive afternoon tea, wide selection of spirits, etc.</li><li>Experiences &#8211; cocktail masterclass, whisky tasting, etc.</li><li>Spa &#8211; special offers/deals (pamper spa weekend deal)</li><li>Fitness centre and classes</li><li>Essential travel items available (in case your guests forgot something)</li></ul>



<h5 class="wp-block-heading">Things to do:</h5>



<ul class="wp-block-list"><li>Seasonal events</li><li>Arrangements for special occasion &#8211; romantic getaway, birthday weekend</li><li>Activity breaks &#8211; bike, archery, tennis, etc.</li><li>Concierge services</li><li>Highlight must-see tourist activities around your hotel&nbsp;</li><li>Local business collaboration for food/drinks (distillery tours)</li></ul>



<h5 class="wp-block-heading">Travelling with furry friends:</h5>



<ul class="wp-block-list"><li>VIP pet offer</li><li>Pet room amenities &#8211; food/water bowls, mats, bed, toys</li><li><a href="https://www.goodhousekeeping.com/life/pets/g23026561/homemade-dog-treats/">(Homemade) tasty treats</a></li><li>Special canine menu upon request</li></ul>



Have you read Part I of this article already with tips on <a href="https://stampede.ai/blog/how-to-outsmart-the-self-catering-competition-part-1/">how to draw in customers to outperform your local competition</a>?



Do you want some help reaching out to your guests via email or SMS marketing? <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team. We&#8217;re happy to help.

[Part 2] Hotel Promotion Ideas to Outsmart the Self-Catering Competition

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Now Online

Get Reviews

Very soon, hospitality venues will be encouraged to have another QR code in their venues.



Much like New Zealand, the U.K. Government have created a QR code check-in system, as part of the new NHS contact tracing app, for hospitality businesses to display in venues.&nbsp;



Many Track and Trace systems are QR code-based, but the NHS QR codes are separate. With many places also using QR codes for order-and-pay apps or digital menus, we’re heading for customer QR overload.



But there’s a way to cut back on QR codes. <a href="https://stampede.ai/how-it-works/hospitality-reopening/#no-paper" target="_blank" rel="noreferrer noopener">Customer WiFi.</a>



Here are some of the advantages of using WiFi as part of your track and trace system.



<ul class="wp-block-list"><li>The process is easier for customers. No downloading QR scanner apps, no queuing to scan the code on the door. Just connect to the WiFi in a way that’s familiar to most of the population.</li><li>It’s still GDPR compliant. We’ve put a lot of effort into our <a href="https://stampede.ai/how-it-works/hospitality-reopening/#no-paper" target="_blank" rel="noreferrer noopener">guest WiFi system</a> so that venue owners don’t have to fret about data compliance, and customers know that their data is handled correctly</li><li>Each visit is time-stamped,&nbsp;the system automatically records when people are in the venue – and when they leave.</li><li>Customers don’t need to scan again and again. The WiFi system remembers them when they come back, so they don’t have to scan the code to check-in again.</li><li>Free internet makes people happy and it will take the friction out of other digital services and apps that depend on internet connectivity.</li></ul>



The way customers use WiFi when out dining and drinking hasn’t changed. Using it for Track and Trace is one less weight on the customer experience.



To find out more about the advantages of using <a href="https://stampede.ai/how-it-works/hospitality-reopening/#no-paper" target="_blank" rel="noreferrer noopener">WiFi for Track and Trace</a>, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Making Track and Trace Easier

SaaS Agreement

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What People Say

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