December 2023 Email Marketing Guide

December 2023 – January 2024 Social Media Calendar

November 2023 Email Marketing Guide

November-December 2023 Social Media Calendar

October-November 2023 Social Media Calendar

October 2023 Email Marketing Guide

September – October 2023 Social Media Calendar

August – September 2023 Social Media Calendar

September 2023 Email Marketing Guide

August 2023 Email Marketing Guide

July 2023 Email Marketing Guide

July – August 2023 Social Media Calendar

April – May 2023 Social Media Calendar

F&B Event Promo HTML Email Template

eCommerce Shop HTML Email Template

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March – April 2023 Social Media Calendar

Shortcut Your Way To 6x Higher Conversion Rates

February – March 2023 Social Media Calendar

January – February 2023 Social Media Calendar

Hospitality Hashtag Cheat Sheet

8 Tactics to Increase Customer Spend

The Direct Booking Checklist for Hotel Operators

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<p>The hospitality industry is highly dependent on regular cash flow to keep their business running. High fixed costs result from rents, taxes, salaries etc. In times where people are urged to stay at home and restaurants facing temporary shut down, the industry is facing a huge impact on footfall and ultimately revenue.&nbsp;</p>



<p>So, how can restaurants and other hospitality businesses secure their cash flow and combat the coronavirus implications? Your loyal customers might even have asked you already how they can support you during these hard times.&nbsp;</p>



<p>One of our recent articles has covered one possible solution &#8211; <a href="https://stampede.ai/blog/why-you-should-put-your-restaurant-on-a-delivery-app-now/"><span style="text-decoration: underline;">signing-up for delivery apps.</span></a> This way your customers can still enjoy their favourite meals whilst staying safe at their homes.</p>



<p>Another way to get some money into your account instantly is through boosting gift voucher sales. We’ve already seen hospitality businesses offering gift vouchers for their best customers. Find out more about why gift vouchers and cards could help you right now and how to promote them.</p>



<h4 class="wp-block-heading"><strong>Why Gift Vouchers?</strong></h4>



<p>The idea behind gift vouchers is simple. Buy now and use later. Your business gets the money immediately and your customers can enjoy a nice meal once the situation has eased up a bit. This also provides you with more security for the future, as you know guests will come to redeem their vouchers and gift cards.&nbsp;</p>



<p>Even better, it might also get you potential new customers in. Encourage your existing customers to surprise their family and friends with a gift card. Did you know that <a href="https://enjovia.com/make-more-restaurant-profit-with-vouchers/"><span style="text-decoration: underline;">60 % of customers say they have been introduced to a new company through a gift voucher</span></a>? Another nice benefit, research has shown that most of the customers <a href="https://www.leebropos.com/4-reasons-your-restaurant-needs-to-offer-and-accept-gift-cards/"><span style="text-decoration: underline;">exceed the amount of the gift card</span></a> whilst in your venue by spending additional money on extras. Especially when the law in certain places (like our native Scotland) prevent offers on alcohol &#8211; meaning you’re almost guaranteed that any redeemed vouchers will exceed their value.</p>



<h4 class="wp-block-heading"><strong>How To Sell Them?</strong></h4>



<p>The first thing you might think of now is your website. A pop-up or landing page can help you to make it more visible for website visitors straight away. </p>



<p>The next channel should be your social media accounts. Use normal posts and Instagram stories. If you want to take this one step further, <a href="https://upserve.com/restaurant-insider/restaurant-marketing-tool-boosting-facebook-post/"><span style="text-decoration: underline;">promoted or boosted posts</span></a> can help you to spread the word quicker and more widely. Don’t forget to encourage your followers to share it with their family and friends.</p>



<p>When it comes to your existing customers, sending out an <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/"><span style="text-decoration: underline;">email newsletter</span></a> is the best way to reach them. Use this opportunity to thank your customers for their loyalty, but also to update them on the status of your business. Anything to keep this valuable communication to your customers up now will help you further down the line.</p>



<h4 class="wp-block-heading"><strong>Conclusion</strong></h4>



<p>This all doesn’t sound too complicated right? Gift vouchers and cards offer various benefits for hospitality businesses right now. From getting some extra money in your till and staying in touch with your existing customers to securing footfall for the future and giving customers something to look forward too. So what are you waiting for? Get your vouchers ready and start promoting them.</p>



<hr class="wp-block-separator"/>



<p>Little extra tip &#8211; our own Gifting section. Our product team has built an easy way for businesses to offer gift cards or accept donations. Featuring a bespoke microsite that you can share with your customer database via email campaigns, social channels and as a link on your website. It’s available for all our users, alternatively if you don’t have an account with us yet, <a href="https://signup.stampede.ai/?source=gifting"><span style="text-decoration: underline;">sign-up here</span></a>.&nbsp;</p>


post

Why Hospitality Businesses Should Focus On Selling Gift Vouchers Now


<h4 class="wp-block-heading" id="h-burst-into-your-customers-inboxes-and-maximise-your-promotions">Burst into your customers&#8217; inboxes and maximise your promotions</h4>



<p>To make your job a little easier and save you time coming up with campaigns, we’ve created an <strong>Email Marketing Guide</strong>&nbsp;specifically for hospitality brands.</p>



<p><strong>Download your FREE Email Marketing Guide</strong> for July 2023 now and start scheduling and promoting your campaigns.</p>



<p>Featuring 6 instant and seasonal campaign ideas, 4 ready-to-use templates and 8 additional resources from our blog.</p>



<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__icon"><svg aria-hidden="true" focusable="false" data-icon="clock" width="20" height="20" fill="none" stroke="currentColor" style="display:inline-block;vertical-align:-0.1em" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></span><span class="yoast-reading-time__spacer" style="display:inline-block;width:1em"></span><span class="yoast-reading-time__descriptive-text">Estimated reading time:  </span><span class="yoast-reading-time__reading-time">5</span><span class="yoast-reading-time__time-unit"> minutes</span></p>



<p>Within the hospitality industry, your level of duties goes far beyond cooking the food alone and checking your guests in. From the customer service, your guests receive and every element of your venue they interact with along the way. There’s no end of issues they might find unsatisfactory. </p>



<p>While you might always strive to give the best possible customer service, it’s impossible to please all of your patrons all of the time. Find out more about how <strong>service recovery</strong> can be used in the hospitality industry to <strong>turn a negative customer experience into a positive one</strong>.</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>Dealing with unhappy customers can be incredibly challenging. However, remains an essential skill to be able to master when working in the hospitality industry. How you take control of the situation to bring about a positive resolution, is known as <a href="https://freshdesk.com/general/service-recovery-blog/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">service recovery</mark></strong></a>. </p>



<p>The overall goal of service recovery is not only to defuse the situation. But in turn, <strong>create a loyal customer out of the initial tricky situation</strong>.&nbsp;</p>



<p>If you would like to discover the best practice for adopting service recovery within hospitality. Here’s everything you need to know.&nbsp;</p>



<h4 class="wp-block-heading" id="h-what-is-service-recovery-in-the-hospitality-industry"><strong>What Is Service Recovery In The Hospitality Industry</strong></h4>



<p>In essence, service recovery is about <a href="https://thethrivingsmallbusiness.com/service-recovery-theory/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">saying the right things at the right time</mark></strong></a> when a customer is presenting their dissatisfaction towards you. This could present itself in a way of a physical verbal confrontation. A complaint over the phone or through digital means including email, social media or review websites.&nbsp;</p>



<p>Poor service recovery can be disastrous when it comes to customer retention. For example, let’s say a customer complained that their meal was cold when it was served to them. They call the wait staff over to complain. </p>



<p>We know that an excellent service recovery, in this case, would be to <strong>apologise to the customer</strong>. Also, to bring them out a fresh meal. Maybe even throwing in a free drink or discount. An added touch would be the manager double-checking if the issue had been resolved and that they were fully satisfied. But this might not be enough.</p>



<h4 class="wp-block-heading"><strong>Go The Extra Mile</strong></h4>



<p>Instead, go the extra mile by <strong>doing something your customers might not have expected</strong>. More, exceed their expectations and show that you genuinely value them. This way, you might even be able to turn a negative experience into something positive they will remember. Plus, they might want to come back to your place because you truly care about your customers.</p>



<p>However, if the restaurant were to respond by arguing back with the customer and say they are imagining it, refusing to assist them. It would be a very different story. We’ve all read Tripadvisor and even social media posts that then made the news off the back of poor customer service experiences. Suddenly, <a href="https://www.ringcentral.com/us/en/blog/bad-customer-service-stories/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">one small incident can threaten the business</mark></strong></a> entirely.</p>



<p>That being said, it’s not about being held to ransom here, rather understanding service recovery gives you a second chance at getting it right. Above all, it’s about putting the pride of your business first, to ensure any issues are fully rectified.&nbsp;</p>



<h4 class="wp-block-heading" id="h-practice-makes-perfect"><strong>Practice Makes Perfect</strong></h4>



<p>It’s easy to reflect on a difficult situation and what should have been done differently <em>after a poor customer interaction takes place</em>. But what about giving your staff the tools to deal with it correctly at the moment?</p>



<p>It’s important that your staff are all on the same page when it comes to service recovery, which is why <strong>training is so vital</strong>. After all, the way your employees handles things might be different from previous employment. Furthermore, if their current job is the first customer-facing role they’ve ever had. They might have no such skills in the first place.&nbsp;</p>



<p>A great way to practice is by setting up a mock situation for your staff to follow. Although slightly different from the restaurant industry, a great example  is how BA train their cabin crew to <a href="https://youtu.be/5-tvIDCOnq4?t=2820"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">work through challenging situations</mark></strong></a>. Even if your staff do not provide your mock customer with a satisfactory response. This can then be rectified before it has a chance to impact your business, so can be really helpful to do.&nbsp;</p>



<h4 class="wp-block-heading" id="h-you-can-t-please-everyone-but-you-can-at-least-try"><strong>You Can’t Please Everyone, But You Can At Least Try</strong></h4>



<p>In truth, your customer may be frustrated for a reason that is completely out of your control. They are just venting it through you, despite the fact you did provide an excellent customer experience overall. These situations happen, just as genuine complaints will arise even when you’ve done your utmost as a company.&nbsp;</p>



<p>What you should always do, is look for ways to <a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">resolve the situation</mark></strong></a> to the best of your ability. More often than not, open dialogue and reasoning tactics can remove the heat from the situation. Showing customers that you are listening to them. This can go a really long way even before you get to the stage of offering a refund or similar tactics.</p>



<p>On the flipside, by ignoring or worse displaying an unprofessional attitude. It will further inflame the situation and will make it much more difficult to fix. By taking an <strong>understanding approach</strong> to any grumbles that are directed towards your restaurant, you demonstrate to the customer that they are a priority to you. Compared with not caring about whether they dine with you again or not. This is a much better way to promote customer satisfaction and overall retention.</p>



<h4 class="wp-block-heading" id="h-conclusion"><strong>Conclusion</strong></h4>



<p>Service recovery within the hospitality industry is a vital tool that all your employees need to be aware of. After all, <a href="https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">customer service is a multifaceted experience</mark></strong></a> and can’t be based on good interactions alone. If anything, it’s when things don’t go quite to plan that a business shows its true colours. So make sure yours are painting a pretty picture by having a robust procedure in place when it comes to service recovery.&nbsp;</p>



<p>Make sure to also have a read of our mini-series on service recovery in the hospitality industry:</p>



<ul>
<li><a href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"><strong>The Secret To Successful Service Recovery in Hospitality [Part 1]</strong></mark></a></li>



<li><strong><a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">[Part 2] How To Win-Back Unhappy Customers</mark></a></strong></li>
</ul>



<p>Getting to know your customers and their preferences can help you exceed their expectations. Your digital tools can help you gather valuable customer insights which you can use for personalised marketing that brings customers back. </p>



<p><a href="https://stampede.ai/get-started"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a> to find out how our <a href="https://stampede.ai/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">guest experience platform</mark></strong></a> can help you grow your business.</p>


Service Recovery In The Hospitality Industry [Updated 2023]


<p>Are you ready for the first item on your Stampede Christmas shopping list? Let’s talk about&nbsp;<strong><a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Gift Cards</a></strong>.</p>



<p>We all know that gift card sales always spike massively in December. Gift cards make for a&nbsp;<strong>great source of extra sales</strong>&nbsp;around the holiday season, which carries into the new year.</p>



<p>No need to wait until December though, the earlier you start promoting, the more time you have to generate revenue.</p>



<h5 class="wp-block-heading" id="h-increase-revenue-with-digital-gift-cards"><strong>Increase Revenue With Digital Gift Cards</strong></h5>



<p>There are many reasons why you should opt for digital gift cards this year.</p>



<p>One of the biggest benefits for businesses, however, is that digital gift cards&nbsp;<strong>integrate with your marketing platform</strong>. So you can use the data to stay in touch with the customer long after they’ve redeemed their card.</p>



<p>Plus, they are easier to buy and use for customers and they can&nbsp;<strong>personalise</strong>&nbsp;them.</p>



<h5 class="wp-block-heading"><strong>5 Tips To Make Your Gift Card Sales A Success</strong></h5>



<p>So, here’s how you can make the most out of this year’s gift cards sales:</p>



<h6 class="wp-block-heading"><strong>1) Add-ons</strong></h6>



<p>Everyone sells gift cards. Pimp up yours to make them more attractive and turn them into a&nbsp;<strong>special experience</strong>&nbsp;by adding some add-ons.</p>



<ul>
<li>Tasting menu</li>



<li>Free amenities, i.e. dessert, a bottle of sparkling wine …&nbsp;</li>



<li>Drink package</li>



<li>Christmas hamper, i.e. cheese selection</li>



<li>Top-up option, i.e. double value gift cards</li>
</ul>



<h6 class="wp-block-heading"><strong>2) Omni-channel promotions</strong></h6>



<p>Your gift cards should be&nbsp;<strong>highly visible across all your channels</strong>.</p>



<p>Website:</p>



<ul>
<li>Seasonal homepage banner and/or popup</li>



<li>Make it straightforward to buy with clear terms &amp; conditions</li>
</ul>



<p>Email &amp; SMS:</p>



<ul>
<li>Send an email to your entire database</li>



<li>Make sure to include previous buyers</li>



<li>Use SMS for last-minute promotions</li>
</ul>



<p>Social media:</p>



<ul>
<li>Add links to your gift cards on your Instagram bio</li>



<li>Change your Facebook Page button to&nbsp;<em>“Shop Now”</em></li>



<li>Pin a post to your feeds</li>



<li>Showcase your seasonal menu &amp; venue decoration to entice customers (include a gift card call-to-action)</li>
</ul>



<h6 class="wp-block-heading"><strong>3) Reminders</strong></h6>



<p>Keep promoting your gift cards in the run-down to Christmas through regular reminders across your channels.&nbsp;</p>



<p>Make sure to&nbsp;<strong>keep your mailing list updated</strong>&nbsp;and exclude those who have already purchased.</p>



<h6 class="wp-block-heading"><strong>4) Promotional push</strong></h6>



<p>Simple but effective. Give your gift card sales an additional push and come up with a special deal around <strong>Black Friday</strong> (24th of November).</p>



<h6 class="wp-block-heading"><strong>5) Flash-promotion</strong></h6>



<p>There are always those who leave their Christmas shopping to the last minute.&nbsp;</p>



<p>A&nbsp;<strong>last-minute flash sale</strong>&nbsp;in the week before the holidays, including Christmas Day and Boxing Day will help you to attract those.</p>



<p>Are you looking for an easy-to-use&nbsp;digital solution that allows you to sell more gift cards?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Reach out</mark></strong></a>&nbsp;to get started with&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Stampede Gift Cards</mark></strong></a>.</p>


5 Tips To Sell More Gift Cards This Festive Season

EnGenius Tech now a Stampede technology partner

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]


<p>We are witnessing a video revolution. The traditional 16:9 landscape format can move aside, (outside of TV and movies). The new 9:16 vertical format is here to replace it on your mobile device.&nbsp;</p>



<p>This format is rapidly becoming the standard for video creation and consumption. And why, might you ask? The answer is mobile phones. While they are constantly developing and improving, they are designed to work in portrait. So much so, that mobile phone users hold their phone vertically 94% of the time.</p>



<p>With social media platforms such as Instagram becoming increasingly popular for digital marketing, vertical is soon going to be the way to advertise. Stories are growing at an incredible rate and are estimated to be growing 15 times faster than the feed – and to be far more powerful when it comes to persuasion.</p>



<h4 class="wp-block-heading"><strong>Why is Vertical the future of video?</strong></h4>



<p>With the increasing dominance of mobile phones, which experts predict will generate 95% of mobile traffic by 2023, compared to today’s 85%, and the 9:16 format, it was only natural for them to become a great marketing tool. Furthermore, stories were made to fit with our bodies. They are here to tell personal stories and share moments that resonate with those watching. Marketing is, in essence, a form of storytelling. So, with videos being such an important marketing tool, and the videos evolving into the vertical format, it doesn’t take much to see why they are the future.</p>



<p>Businesses are being more aware of how society uses their mobile phones.&nbsp;And this why at <a href="https://stampede.ai/blog/introducing-stories/"><span style="text-decoration: underline;">Stampede<strong></strong></span></a><strong> </strong>we now offer vertical video services in the form of stories.</p>



<p>We use our phones to scroll through all forms of social media. Having to turn it on its side to watch a video, seems like too much effort. We live in an era of comfort, were people are naturally lazy. More people will watch a video if it is in a vertical format. Put into numbers, 65% of consumers consider companies and brands who use vertical video formats “more innovative” and 79% of new consumers prefer this format. If you are a new company or brand, those new consumers are really the area you want to target. Also, they are a large share of the general viewers.</p>



<h4 class="wp-block-heading"><strong>Where to go next?</strong></h4>



<p>For many digital marketing gurus, Instagram is considered the holy grail. With such high numbers of people on the platform, it opens the door to hundreds of new customers. According to leading social media authorities, such as Zuckerberg and Chris Cox, Facebook’s Chief Product Officer, the future of sharing news, information and other things is Stories, which are in Vertical format, which, by the rules of logic, makes vertical videos the future of digital marketing. So, adding Stories to your WiFi service is a great way to get yourself noticed, promote yourself to new customers and expand your brand name.&nbsp;</p>



<p>Get in touch with us to discover how WiFi Stories can help your business.</p>


Vertical: The Future of Video Content for Digital Marketing


<h4 class="wp-block-heading" id="h-get-the-knowledge-you-need-to-boost-your-revenue-with-customer-loyalty">Get the knowledge you need to boost your revenue with customer loyalty</h4>



<p>Loyal customers spend up to 67 % more than new customers and present a great opportunity to increase revenue in your hospitality business.</p>



<p><strong>Download your free eBook</strong>&nbsp;to start unlocking more revenue.</p>



<p>Featuring 7 unique industry examples, a breakdown of the different types of loyalty programs and detailed tips on how to run a simple, but effective stamp card program.</p>



<p>Many <strong>Stampede</strong> users are looking for ways to connect the tech they use and simplify things. Data imports means our customers have the opportunity to cut down on their use of various systems, and use fewer systems to do more of the work.</p>



<p>It’s also great for consistency. With more customer data in one place you’ll know that the messaging and offers that you’re promoting are all going to the same people. Less confusion for staff processing orders and more clarity for customers.</p>



<p>As we write this the U.K. hospitality industry is struggling with the impact of coronavirus. In response, we brought forward the development of this feature to enable more hospitality business to contact and connect with their customers &#8211; without the need for guest WiFi as a data source.</p>



<p>We&#8217;ve opened up <strong><em><a href="https://product.stampede.ai/marketing/campaigns">Marketing</a></em> </strong>and made it free to use for everyone. Data import means that even businesses not using Stampede before can start doing so immediately. Promotions about delivery service, takeaway offers or <strong><em><a href="https://stampede.ai/blog/new-feature-alert-gift-cards/">gift cards</a></em></strong> can be set up and sent in minutes.</p>



<p>Data import is really simple &#8211; just head to <em><a href="https://product.stampede.ai/data-sources"><strong>Data Sources</strong></a></em>, choose .<strong>CSV Import</strong>, select the file from your computer, map the fields and hit Upload.</p>



<p>For a full run through &#8211; check out this super quick how-to video</p>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Importing Data by CSV | Stampede" width="500" height="281" src="https://www.youtube.com/embed/umendihZy6Q?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div></figure>


Data import product update to Stampede features

Product Update – Importing Data

<p>Why is Social Authentication so Important?</p>
<p></p>
<p>For travellers, few amenities rival the importance of being connected when staying in hotels, resorts or when visiting public venues, like airports or stadiums.  Good internet connectivity will always be one of the first things travellers demand.</p>
<p>Stampede offers social media authentication, so travellers can provide your venue with a Facebook Like, Facebook Check-In or Twitter Follow to boost your company’s social media growth and exposure.</p>
<p>The benefits of this are plentiful, no access codes /passwords make it easy for users to connect. Most internet users in the modern day are already familiar with common social sites, meaning connecting accounts in exchange for WiFi, is an appealing option for some. This type of authentication helps</p>
<p><img decoding="async" class="wp-image-2763 alignright" style="width: 79px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Facebook" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/social-login-ball.png" alt="Stampede Facebook" width="79" data-constrained="true" /></p>
<p>build your social media following, which in turn gets your name out there to the masses. With social media in the picture, every hotel, motel, resort, airport or stadium wants guests and users to share the good times and leave positive feedback; now these users are immediately guided to your social media accounts.</p>
<p><img decoding="async" class="wp-image-4478 alignleft" style="margin: 0px 10px 10px 0px; float: left; width: 79px;" title="Stampede Twitter" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Twitterbird.png" alt="Stampede Twitter" width="79" data-constrained="true" /></p>
<p>With social media in the picture, every hotel, motel, resort, airport or stadium wants <span style="background-color: transparent;">guests and users to share a good experience and leave positive feedback, </span><span style="background-color: transparent;">allowing a social login guides users to your accounts straight away.</span></p>
<p><span style="background-color: transparent;">Social Media Authentication through Stampede</span><span style="background-color: transparent;"> WiFi can help you and your business to boost social media exposure while providing your guests with a positive guest internet access experience.</span></p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Social Media Authentication For Guest Wi-Fi


<p>While we’re in the midst of spring with plenty of time on our hands due to lockdown, now’s a good time for business owners to pull up their sleeves and do a bit of spring cleaning. But while it’s great to dust cobwebs and polish the silver, giving your digital house (your digital presence) a clean is also essential. Spring cleaning your digital places is probably something you’ve been putting off for a while, but with more hours at your disposal, the best thing you can do for your hospitality business during downtime is to prepare it for the months ahead. </p>



<h2 class="wp-block-heading"><strong>1. Polish and Refine Your Website</strong></h2>



<p>According to seo.com <a href="https://www.seo.com/blog/spring-clean-your-website/">[1]</a>, it’s important to constantly polish and refine your website since it is often the first interaction customers have with your entity. During your website spring clean, they suggest you:</p>



<ul><li>Update your contact details and include any icons that may lead to new social media pages.</li><li>Add new blog posts (and continue to do so on a regular basis) – if you don’t have a blog, now’s the time to add one!</li><li>Test all internal and external links to make sure they are not outdated or broken. Use a Chrome Plugin like <a href="https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en"><strong>Check My Links</strong></a> to do this in one click on your site &#8211; we do.</li><li>Make sure that your contact form is working and goes to the right people.</li><li>Use Google Analytics to see how much traffic your website draws and which pages your audiences favor or avoid – and why. </li></ul>



<h2 class="wp-block-heading"><strong>2. Update and Clean Your Social Media Pages</strong></h2>



<p>Your social media presence plays an important role in marketing your brand and maintaining its good reputation. Keeping your pages clean, accurate, and up to date is vital to the online health of your business. A digital spring clean here should involve:</p>



<ul><li><strong>Update your profile and cover photos.</strong> Refreshing and rejuvenating your visual presence will show your fans you are active and wanting to interact.  You can keep your logo but upload new cover photos for your pages. You can also update your bio across your pages and add new photos of your products or services to your galleries. </li></ul>



<ul><li><strong>Audit your posts and who you follow. </strong>Depending on how long you’ve had your social media business pages, there may be some posts that you no longer want to showcase. A good idea is to browse your older posts and review any that underperformed. As for what/who you follow, perhaps there are suppliers or other local businesses you could connect with (or disconnect from) to help improve your feed and how it inspires you.</li></ul>



<ul><li><strong>Check your privacy settings. </strong>Don&#8217;t neglect the security settings on social media platforms. Sometimes, more settings are added with updates and it may be worth your while to tweak old and additional settings to your liking. It’s important that your business profiles are secure and protected so that unwanted eyes cannot access your information. There could be former team members with admin access to your pages. Regularly updating passwords is a wise security move too.</li></ul>



<ul><li><strong>Take a quick peek at what your competitors are doing. </strong>Use your free time to browse the pages of your competitors and are other local businesses. See if they’re doing anything that you <em>should</em> be doing. While we are not encouraging you to replicate their material, their innovation may inspire you with some new ideas of your own.</li></ul>



<ul><li><strong>While you’re at it, you can also refresh your social media content calendar. </strong>Use your analytics tools to get insight into what has and hasn’t been working for you social media-wise. Then, revamp your strategy so that you can reach and engage with a broader audience.&nbsp;</li></ul>



<h2 class="wp-block-heading"><strong>3. Spruce Up Your Appearance on Google</strong></h2>



<p>Don’t forget the important role Google plays when it comes to the reputation of your business. You may want to:&nbsp;</p>



<ul><li><strong>Google search your business.</strong> Are you listed on the first page? Is the information Google delivers about you accurate? Edit outdated information so that your brand remains consistent throughout all digital platforms and improves Search Engine Optimisation efforts so that you are found easily. Try searching as potential customers do like &#8220;healthy food restaurant Birmingham&#8221; rather than for the business name exactly.<br><br>Tip: make sure you log out of Google or use an Incognito browser window before you do your search. This avoids personalised search results. </li></ul>



<ul><li><strong>Claim your pages.</strong> During your Google search, you might find some MyBusiness pages you didn’t know belonged to you. These pages add value to your online brand, and you can claim them and update them accordingly. There may even be some reviews you can respond to and you can build some new relationships. The same applies to other directory listings – see if you’re indexed correctly and bulk up your newfound listing with some fresh and encouraging content. </li></ul>



<ul><li><strong>Put some elbow grease into removing content you’re not happy with. </strong>If there is any content online that you do not want your brand’s name associated with, now’s a good time to take a proactive approach. Contact website administrators and request that the content is removed (politely, of course). If they refuse to do so, it’s in your right to seek legal action. </li></ul>



<p>Spring is a great time to bring new life to your business – even if you are restricted by lockdowns and impossible regulations. You can use your time constructively to refresh your outlook, your business, and your strategy going forward.</p>



<p><em>Stay tuned for “How to Thoroughly Test and Spring Clean Your Digital Places: Part 2”</em>.<em> Here we’ll suggest how you can clean out other digital “nooks and crannies”. </em></p>



<p><strong>For more information on more ways to use digital technology to help your business, please <a href="https://stampede.ai/company/#contact">contact us</a> here at Stampede. </strong></p>



<h3 class="wp-block-heading"><strong>References:</strong></h3>



<p><a href="https://www.seo.com/blog/spring-clean-your-website/">[1] seo.com – Spring Clean Your Website</a></p>


Digital Spring cleaning of your social, website and other spaces

How to Thoroughly Spring Clean Your Digital Places: Part 1


<p>In order to ensure ongoing success, hospitality businesses need to look for innovative strategies that will help them acquire and retain customers, run their operations more smoothly and increase revenue.</p>



<p>More and more turn to <strong>Artificial Intelligence (AI)</strong>, which is a powerful tech tool that can <strong>support all sorts of areas</strong> in hospitality.</p>



<p>In this blog post, we’ll look at 4 AI use cases for hospitality operators who are serious about getting ahead with technology.&nbsp;</p>



<h2 class="wp-block-heading" id="h-1-personalised-service-with-ai"><strong>1. Personalised service with AI</strong></h2>



<p>Customers crave personalised experiences and services tailored to their specific needs</p>



<p>With the help of highly sophisticated algorithms, AI can segment customer data quickly, analysing it based on patterns, demographics, historical spending, and interactions.&nbsp;</p>



<p>This enables businesses to deliver <strong>targeted marketing campaigns</strong> that resonate with individual customers. AI also empowers staff to offer a more <strong>customised experience</strong> based on previous guest behaviour and preferences. This further encourages loyalty and word-of-mouth referrals.&nbsp;</p>



<p>AI can equally help to <strong><a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">detect and retain lost customers</mark></a></strong> by using pre-defined triggers and employing automated campaigns to bring them back and turn them into loyal customers.&nbsp;</p>



<h2 class="wp-block-heading" id="h-2-content-output"><strong>2. Content</strong> <strong>output</strong></h2>



<p>With the rise of AI, marketers can craft captivating and converting content quickly and efficiently.&nbsp;</p>



<p>One of the primary benefits is its ability to <strong>generate all sorts of marketing content.</strong> Common examples are social media posts, emails, and website content. It massively speeds up the creation process and helps marketers save time and resources.</p>



<p>Additionally, the technology can <strong>translate content</strong> into multiple languages, making it easier to reach international audiences. This is especially handy for hotels.&nbsp;</p>



<p>Another advantage of using AI for content creation is that it can help <strong>boost your SEO strategy</strong>. By incorporating relevant keywords into your content, you increase your website’s chances of appearing higher in Google&#8217;s search engine results.</p>



<h2 class="wp-block-heading" id="h-3-ai-powered-sentiment-analysis"><strong>3. AI-powered sentiment analysis</strong></h2>



<p>It can be overwhelming to sift through and answer mountains of online reviews and social media comments.</p>



<p>That&#8217;s where AI sentiment analysis comes into play. AI uses algorithms to <strong>identify common keywords and interpret customer sentiment</strong>. This way businesses can get a better understanding of their customer&#8217;s needs and how they feel about the brand. The information can then be used to identify common trends and issues that customers face and to improve products and services.&nbsp;</p>



<p>AI can also <strong>craft automated and customised review responses</strong>. Customers&#8217; concerns can therefore be addressed in a timely manner and if needed, passed on to a member of staff to handle them.</p>



<h2 class="wp-block-heading" id="h-4-chatbots"><strong>4. Chatbots</strong></h2>



<p>Hospitality businesses are increasingly turning to chatbots to help streamline customer service and improve the overall guest experience. Plus, they are <strong>available 24/7</strong>.</p>



<p>Chatbots can <strong>assist with a variety of tasks </strong>and help overcome staff shortages.&nbsp;</p>



<p>They can provide answers to common questions, take orders for room service or restaurant reservations, and help guests with other enquiries such as housekeeping service. They can even make recommendations based on customer preferences.</p>



<p>Furthermore, Chatbots can be i<strong>ntegrated with voice assistants</strong>. This allows for a more natural user experience and eliminates the need to type out long commands.</p>



<h2 class="wp-block-heading" id="h-conclusion"><strong>Conclusion</strong></h2>



<p>There are many ways AI tools can support hospitality operators nowadays which makes it worth investing no matter the size of the business.</p>



<p>From providing personalised service, creating more content in less time, and observing customer sentiment more accurately to making use of automated chatbots. All these things combined can result in <strong>significant increases in revenue</strong> for business owners.&nbsp;</p>



<p>AI is also highly adaptable, so operators can modify their strategy as the situation requires. This ensures that they can be prepared for any change that comes their way.</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing.</p>


4 Revenue-Driving AI Tools For Hospitality Operators

The Power of Reviews and Recommendations

Team Update

Patrick Clover

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality


<p>For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. <strong>Artificial Intelligence (AI)</strong> promises more efficient operations and better-personalised experiences for their customers.&nbsp;</p>



<p>But while AI has comes with huge benefits &#8211; from <strong>automating mundane tasks to better understanding customers’ needs</strong> &#8211; it also poses potential drawbacks.&nbsp;</p>



<p>Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.</p>



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry"><strong>How AI is used in the hospitality industry</strong></h2>



<p>AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.</p>



<p>It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.</p>



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality"><strong>Key advantages of using AI in hospitality</strong></h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



<p>With AI, businesses are able to <strong>streamline their operational and administrative processes and automate tasks</strong>. This allows for a significant increase in productivity and better resource management.</p>



<p>Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.</p>



<p>Marketing teams can massively improve their efforts with AI. For example, use data insights to <strong>build defined customer segments</strong>. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;</p>



<p>With clever <strong><a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">campaign automation</mark></a></strong>, operators can additionally save valuable time and staff can focus on more crucial tasks.</p>



<h4 class="wp-block-heading">2. Reduced costs</h4>



<p>With the rise of AI, there are new opportunities for hospitality businesses to cut costs.</p>



<p><strong>Routine and repetitive tasks</strong> can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.</p>



<p>It also allows for more <strong>efficient and accurate decision-making</strong> backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.</p>



<h4 class="wp-block-heading">3. Improved customer experience</h4>



<p>The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;</p>



<p>Businesses can create a much more <strong>personalised and tailored experience</strong> that is based on customers’ preferences and behaviours.</p>



<p>Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more <strong>unified and seamless online experience</strong>.&nbsp;</p>



<h4 class="wp-block-heading">4. Better forecasting</h4>



<p>In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;</p>



<p>AI has the ability to <strong>analyse vast amounts of customer data</strong> in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;</p>



<p>Perhaps even more importantly, AI can <strong>predict market trends</strong>, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.</p>



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality"><strong>Main disadvantages of using AI in hospitality</strong></h2>



<p>Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.</p>



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



<p>One major issue with AI is the <strong>loss of the human touch</strong>. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.</p>



<p>AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;</p>



<p>No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.</p>



<h4 class="wp-block-heading">2. System failure</h4>



<p>Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the <strong>systems working properly</strong>.</p>



<p>Unfortunately, when these systems fail, they can <strong>cause serious disruption</strong> to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.</p>



<p>As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;</p>



<p>To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By <strong>being proactive and prepared</strong>, they can ensure a seamless experience for their customers.</p>



<h4 class="wp-block-heading">3. Technological limitations</h4>



<p>The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their <strong>specific requirements</strong> and might therefore create more work than taking off the workload if not set up properly.</p>



<p>Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <strong><a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">integrations</mark></a></strong>, the data flow is disconnected and operators are not able to generate a single customer view.</p>



<h4 class="wp-block-heading">4. High implementation costs</h4>



<p>The implementation of these tools often comes at a <strong>high cost</strong>, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;</p>



<p>While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.</p>



<h2 class="wp-block-heading" id="h-summary"><strong>Summary</strong></h2>



<p>In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;</p>



<p>Technology can be used to <strong>save money, increase efficiency, improve customer experience and enable more precise forecasting</strong>. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;</p>



<p>Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;</p>



<p>Finally, before making any investments in AI, operators should <strong>evaluate the costs</strong> associated with them as this could highly affect their financial situation.&nbsp;</p>



<p>All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.</p>



<p>Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">check out our full guide</mark></strong></a> exploring AI for hospitality marketing. </p>


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<p><strong>DIY meal-kit demand</strong> has skyrocketed in the past year. Businesses have put a lot of effort into coming up with their own kits. And their customers loved it! Lots of us have discovered some unknown chef talent. Indeed, meal-kits seem to be a win-win for businesses and customers alike.</p>



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<p>But now that venues start to reopen again and customers are able to enjoy their meals at your venue, what will happen to your meal-kit offers? How could you further increase your meal-kit sales?</p>



<p>According to the recent report “A Tale of Two Tables” by <strong><a href="https://kam-media.co.uk/resources/" target="_blank" rel="noreferrer noopener">KAM Media and Slerp</a></strong>, <strong>89% of customers want the restaurant brand to continue delivering </strong>and<strong> 62% want their favourite restaurant brand to start selling meal boxes nationwide.&nbsp;</strong></p>



<p>So is it worth keeping your meal-kit offering available to satisfy this demand, whilst also reopening for normal service?</p>



<h4 class="wp-block-heading" id="h-reasons-why-meal-kits-are-here-to-stay"><strong>Reasons Why Meal-Kits Are Here to Stay</strong></h4>



<p>Our <strong><a href="https://twitter.com/stampede_speaks" target="_blank" rel="noreferrer noopener">#PrepStartsNow</a></strong> partner <strong>Flipdish</strong> sees meal-kits as a <strong><a href="https://www.flipdish.com/resources/blog/why-meal-kits-are-here-to-stay-and-a-smart-new-revenue-stream-for-your-business" target="_blank" rel="noreferrer noopener">key revenue stream for restaurants in the future</a>.</strong></p>



<p>Here’s why:</p>



<ul><li>The number of bookings allowed in venues is still limited and lots of your customers might not be able to secure a booking.</li><li>They are an additional revenue stream with little additional costs.</li><li>You can reach more potential customers with your offerings. Some might not be able to travel to your physical location.</li><li>It’s convenient for your customers &#8211; no need to look for recipes and buy ingredients.&nbsp;</li></ul>



<h4 class="wp-block-heading" id="h-how-to-create-more-meal-kit-ordering-buzz"><strong>How to Create More Meal-Kit Ordering Buzz</strong></h4>



<p><a href="https://stampede.ai/blog/quick-tips-to-drive-more-sales-at-home-kits/" target="_blank" rel="noreferrer noopener"><strong>Customer awareness about DIY meal-kits has reached a mainstream level</strong>.</a> It’s now on to you to make the most out of this and secure more revenue from your meal-kit sales.</p>



<h4 class="wp-block-heading" id="h-1-spread-the-word"><strong>1. Spread the Word</strong></h4>



<p>Leverage your social channels and share regular posts about your meal-kits. Highlight the fact that customers can still order your popular kits to enjoy at home. Pin your posts and add an <strong>“order direct” button</strong> to make it as easy as possible for customers.</p>



<p>Don’t forget to add your meal-kit offerings to your regular newsletters to increase sales. For a little extra sales push, <strong>combine them with a promotion.</strong></p>



<h4 class="wp-block-heading" id="h-2-come-up-with-new-meal-kit-ideas"><strong>2. Come Up With New Meal-Kit Ideas</strong></h4>



<p>With Summer just around the corner, customers might want to take their dining experience outdoors. What about <strong><a href="https://lovindublin.com/lovin-home-comforts/bbq-kits-order-cook-at-home" target="_blank" rel="noreferrer noopener">BBQ</a></strong> or picnic meal-kits? <strong>Get creative</strong> to make your offerings even more attractive.&nbsp;</p>



<p>Consider special <strong>event meal-kits</strong> for birthdays, anniversaries, sports events, etc. You might also offer a premium version of it with limited or high-end specials and ingredients.</p>



<h4 class="wp-block-heading" id="h-3-get-the-maximum-out-of-your-online-store"><strong>3. Get the Maximum Out Of Your Online Store</strong></h4>



<p>Make sure that your online store lets you <strong>upsell and cross-promote</strong> your entire product range for additional revenue.</p>



<p>Also, allow your customers to add <strong>special dietary restrictions</strong> during the ordering process. You might also think about making your meal-kits available in <strong>different group sizes</strong> and offering a special <strong>family version.</strong></p>



<h4 class="wp-block-heading" id="h-4-go-the-extra-mile"><strong>4. Go the Extra Mile</strong></h4>



<p>Turn your DIY meal-kits into a special <strong>at-home customer experience</strong>, provide more than just food and drinks. This could be table decorations or a curated playlist of music.</p>



<h4 class="wp-block-heading" id="h-5-bonus-tip-nationwide-delivery"><strong>5. Bonus Tip &#8211; Nationwide Delivery</strong></h4>



<p>By offering your meal-kits nationwide you can <strong>upscale your reach and increase meal-kit sales massively.</strong> You can connect to a whole new range of customers. Plus, you can also deliver to your regular customers whilst they are on their staycations.</p>



<p>Several operators already offer this such as Pizza Pilgrims. The biggest challenge is packaging, but if others can solve that, so can you!</p>



<p>Need some assistance with spreading the word about your meal-kit offerings via email and SMS marketing campaign? <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener"><strong>Reach out</strong></a> to our team. We are happy to help.</p>


4 Creative Ways to Increase Your Meal-Kit Sales

<p>Finally, you&#8217;ve landed your dream job of managing and running your own restaurant. But what do you need to do to sustain on a long-term basis? And how could you use your WiFi to help you grow your business? Keep reading!</p>







<p>So, you&#8217;re serving all your favourite foods, the ambience is just right. You&#8217;ve got the latest and greatest IPA on tap for all the twirly moustached hipsters to quaff. After opening, your business did ok for a few months, but, after the initial excitement, traffic seems to have dried up. Even the hipsters have moved on to the next place serving Icelandic grapefruit IPA.</p>



<p>Your dream career is in danger of dying unless you do something &#8211; and fast. You&#8217;ve got a great product &#8211; your restaurant &#8211; the only thing is that nobody knows about it. The problem? <strong>Marketing. </strong>You&#8217;re doing it wrong. But, before you pull out that chequebook to start paying a restaurant consultant, we wanted to share with you three quick and easy tips. So, you can get started <strong>TODAY</strong> to drive traffic to your venue using your Guest WiFi to help your business further grow.</p>



<h4 class="wp-block-heading"><strong>Market to 3 Visits</strong></h4>



<p>This is the part that many people in the hospitality business seem to forget. Sure, you want your customers in the door, but you also want to keep them coming back. </p>



<p>According to Jon Taffer, of Bar Rescue, if a customer comes into a restaurant and has a great experience, <a rel="noopener noreferrer" href="https://www.garyvaynerchuk.com/three-best-restaurant-tips-customer-retention/" target="_blank">the likelihood of them making a second visit is 40%</a>. If the same customer comes and has a great second visit, the possibility of them making a third trip to that same business rises to 42%. Pretty good, right? But here&#8217;s the kicker &#8211; on the third visit, the statistical probability of that customer making a fourth visit rises to over 70%.</p>



<p>And, if you&#8217;ve seen Bar Rescue, you know that Jon Taffer knows what he&#8217;s talking about.&nbsp;</p>



<hr class="wp-block-separator"/>



<figure><iframe loading="lazy" src="//www.youtube.com/embed/h5jkpFg7Sho" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<hr class="wp-block-separator"/>



<p>As we all know, that recurring revenue is the sweet spot that we&#8217;re looking for. Imagine if you had a business packed with customers who had visited four times or more and <strong>consistently kept coming back</strong>!&nbsp;</p>



<p>So what&#8217;s the secret? <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">Incentivise</a>. One restaurant trick of the trade is to seat new customers in a certain part of the restaurant or give them a specific colour napkin to identify them. These are some great tricks, but we&#8217;re in the 21st century now. And you&#8217;ve got <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">WiFi on your side</a>.</p>



<p>(Right? If not, head over and sign up for a free trial now. Don&#8217;t worry. We&#8217;ll wait.)</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<p>Instead of a napkin, send your new customer an <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">automated </a>email or SMS venue 10 minutes after they&#8217;ve left your place with &#8211; and get this &#8211; the offer for a free side dish on their next visit. BAM! Who&#8217;s going to turn that down? The customer sees the message and returns. Sure, you&#8217;re out a few bucks worth of food, but you&#8217;ve earned another visit.</p>



<p>Great, right? Sure, but we&#8217;re not done yet. Let&#8217;s get &#8217;em back in. How about offering a free drink? BAM! This time, another ten minutes after the customer has left your venue they&#8217;ve gotten a coupon for a free drink the next time they stop by. BAM! An easily incentivised third visit.</p>



<p>And the best part? It was all automatic!</p>



<h4 class="wp-block-heading"><strong>Leverage Social Media</strong></h4>



<p>You might have heard the tale lately of the Instagrammer who was out trying to <a href="http://www.independent.co.uk/life-style/hotel-bans-influencers-instagram-social-media-stars-elle-darby-the-white-moose-cafe-a8166926.html" target="_blank" rel="noopener noreferrer">score themselves a free hotel room</a>. Just between us, that whole situation got out of hand and we&#8217;re not sure who came out looking better. But that doesn&#8217;t mean you shouldn&#8217;t reach out to influencers on social media. Don&#8217;t worry, it&#8217;s not necessarily going to cost you a hotel room.</p>



<p>Let&#8217;s say you&#8217;re running a taco place in Shoreditch, London. Do an Instagram search for Instagrammers in London. Take a look at how many followers they have. Maybe even concentrate on foodies (easy to spot because they have lots of pictures of food, IPAs and twirly moustaches in their feed). </p>



<p>Drop them an Instagram message with a coupon for a free taco. The Instagrammer comes to your taco place, tries a taco &#8211; taking a picture first, of course, and sending it through your free WiFi to their feed. In minutes, your taco creation is seen by thousands of followers. And what did it cost you? A taco.</p>



<p>Even better, when you offer WiFi in your business, redirect your customers to your <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">restaurants Instagram page </a>after they log in. A not-so-subtle reminder!&nbsp;</p>



<p>Here&#8217;s a short video showing how our friends over at Tapa use their WiFi and social media to keep their business growing:&nbsp;</p>



<hr class="wp-block-separator"/>



<figure><iframe loading="lazy" src="//www.youtube.com/embed/hW9wAS0FQqM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading"><strong>Curate Online Reviews</strong></h4>



<p>These days restaurants can live and die by social media reviews. Tripadvisor, for example, has reviews on over 18,000 restaurants just in London alone (<a rel="noopener noreferrer" href="https://www.vice.com/en_uk/article/434gqw/i-made-my-shed-the-top-rated-restaurant-on-tripadvisor" target="_blank">not counting the fake restaurant that a journalist concocted</a>). </p>



<p>So it&#8217;s more important than ever to let your customers have their say. What better way to do this than to (gently) remind them to leave a Google or Tripadvisor review right after they&#8217;ve left your restaurant? But that&#8217;s just the tip of the iceberg. </p>



<p>Be sure to download our free e-book to see just <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/importance-of-online-reviews" target="_blank">how important online reviews are</a>. Even more, how you can use them to grow your business by making use of your existing WiFi.</p>



<hr class="wp-block-separator"/>





<h4 class="wp-block-heading"><strong>SEND US YOUR PHOTOS!</strong></h4>



<p>See? That wasn&#8217;t so hard now, was it? We showed you three different ways you can use social media and automated marketing to grow your restaurant business. And all this for just a fraction of the pennies you&#8217;d pay one of those fancy restaurant consultants. </p>



<p>If you&#8217;re still looking for a few more tips, be sure to check out <a rel="noopener noreferrer" href="/blog/marketing-your-restaurant-online-a-brief-guide-to-getting-bums-in-seats" target="_blank">this article our friends at Big Flavour marketing wrote</a> about running a successful restaurant.&nbsp;</p>



<p>And don&#8217;t forget the best part of automated marketing &#8211; the &#8220;automated&#8221; bit. So no IT or marketing expertise required. </p>



<p>When you&#8217;re running a hospitality business like a bar or restaurant you don&#8217;t have time to learn and configure software packages. You just want to run your place the best you can. Which is where Stampede<strong></strong> comes in. </p>



<p>Run automated marketing campaigns, build your email lists, and offer fast, safe and secure WiFi all in one package and boost your business growths. What more could you ask for?</p>



<p>Click the button below to start growing your restaurant business with WiFi today!&nbsp;</p>



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;"><strong>Click here to get started.</strong></span></a></h2>

3 Tips for Growing Your Restaurant Business with WiFi

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]</p>


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<h5 style="text-align: center;">Please choose from one of the options below</h5>
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<p>[/vc_column_text][/vc_column][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661448606408{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-right-color: #1f2888 !important;border-top-color: #1f2888 !important;border-bottom-color: #1f2888 !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][vc_custom_heading text=&#8221;Book a Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][vc_column_text]Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;2-5&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;medium&#8221; image=&#8221;22089&#8243; image_shape=&#8221;extra-round&#8221; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Frequest-quote%2F|title:Get%20a%20Quote&#8221; el_class=&#8221;zoom&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;3-5&#8243;][vc_column_text css=&#8221;.vc_custom_1661436164898{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]</p>
<h2><span style="color: #ff3a9b;"><strong><a style="color: #ff3a9b;" href="https://stampede.ai/request-quote/">Get a Quote</a></strong></span></h2>
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<p style="text-align: left;">Fill in a quick form to build your ideal Stampede package and we&#8217;ll put together a custom quote for you.</p>
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<h2><span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/create-account/"><strong>Create an Account</strong></a></span></h2>
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<p style="text-align: left;">Want to dive in and look around for yourself? Create your Stampede account in just a couple of minutes and our team will be here to support you.</p>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][vc_column_text css=&#8221;.vc_custom_1661436193144{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]</p>
<h2><strong><span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://h.stampede.ai/meetings/stampede/demo">Book a Demo</a></span></strong></h2>
<p>[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661436113271{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]</p>
<p style="text-align: left;">Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.</p>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column text_align=&#8221;center&#8221;][vc_column_text]<strong>For anything else please <a href="https://stampede.ai/contact/">contact us:</a></strong></p>
<p><strong>contact@stampede.ai</strong><br />
<strong>(+44) 0131 510 7008</strong>[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.</p>
<p><strong>Ieuan Davis <span style="color: #ff3a9b;">&#8211; Marketing Manager, The Coal Exchange Hotel</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 8,500</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £2,500</strong><br />
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.</p>
<p><strong>Graham Atkinson <span style="color: #ff3a9b;">&#8211; Director, Butta Burger</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 8,000</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £26,000</strong><br />
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!</p>
<p><strong>Emma Luke-Ward <span style="color: #ff3a9b;">&#8211; Digital Marketing Manager, Lane 7</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 100,000</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £91,000</strong><br />
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]</p>


Get Started

Up close and personal: Why WiFi might be the best way to direct marketing to your guests

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]</p>
<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>



<div class="wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1.png" alt="case study segmentation icon" class="wp-image-21568 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">20+ auto-generated customer segments</h3>



<p>Improved email quality and higher response rates.</p>
</div></div>
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<h3 class="wp-block-heading">Increased bookings and customer loyalty</h3>



<p>Higher performing marketing campaigns created in minutes.</p>
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<h3 class="wp-block-heading">2 hours per week saved</h3>



<p>Less time spent on creating and sending emails with automated campaigns</p>
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<h3 class="wp-block-heading">5-in-to-1</h3>



<p>Different data sources collated in one place.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Birdhouse London is a small restaurant group founded in 2020. They currently operate four venues in West London: The Hawk’s Nest, The Phoenix, Skylarking and Peckham Arches and are looking to expand in the future.</p>



<p>Their neighbourhood bar concept is a combination of Italian street food and craft cocktails and drinks. In addition, most venues have a large outside space hosting regular events and are also perfect for private hires.</p>



<p>Birdhouse London uses Stampede foremost to increase bookings and drive customer loyalty through branded and <strong><a href="https://stampede.ai/how-it-works/marketing/">personalised marketing</a></strong> campaigns.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Birdhouse London gather their customer data from various sources, such is the way with many hospitality businesses. Those sources include their guest WiFi, website, order-to-table and table booking systems. They were looking for a <strong>smart Customer Relationship Management</strong> (CRM) solution that would allow them to collate all their data automatically in one place to use it for marketing.</p>



<p>In particular, they wanted to have a marketing platform that made it easy to design eye-catching newsletters. Creating brand awareness was as important as promoting their bookings and events.</p>



<p>To this point, they had been trying Mailchimp for their email marketing. Setting up a branded email, such as a simple birthday campaign, however, was complicated. As, Lottie Bedford, Marketing &amp; Events Manager of Birdhouse London admitted, <strong>“it [Mailchimp] was very clunky to use and hard to achieve the smart aesthetics I was looking for.”</strong></p>
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<figure class="wp-block-pullquote"><blockquote><p>“The satisfying thing that I see now is a lot of bookings on the back of the newsletter.”</p></blockquote></figure>



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<p>“I dreaded doing newsletters [with Mailchimp] and now I don’t. Because it’s a lot quicker, a lot easier to navigate and looks much better. You feel proud of a newsletter going out rather than thinking oh god, I’m going to bother everyone with another ugly email.”</p>
<cite><span><b>Lottie Bedford</b></span><b>&nbsp;–</b> Marketing &amp; Events Manager, Birdhouse London<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>For Birdhouse London, Stampede stood out as a platform that could do everything they needed whilst also helping them to realise their brand and marketing ambitions. That’s why they chose it as their new CRM and marketing tool in place of Mailchimp.&nbsp;</p>



<p>Lottie adds: “Stampede is great for me with managing the marketing for our venues, <strong>I needed something that is quick</strong>. I really like to work with it on a daily basis. So for me, it has been a godsend.”</p>



<p>Birdhouse London is now able to effectively promote its venues in an interesting and aesthetically pleasing way to a huge amount of people <strong>“[This] has really helped with awareness of our events.”&nbsp;</strong></p>



<p>Lottie also explains: “The satisfying thing that I see now is a lot of bookings on the back of the newsletter.” This is thanks to Stampede&#8217;s ability to show real-world conversions on the back of digital campaigns, in a way that other platforms struggle with.</p>



<p>Having all their data in one place, allows Lottie to <strong>better segment their audiences</strong>, resulting in improved email design too. Emails can be tailored to suit the audience they are intended for, which leads to higher open rates and ultimately: more bookings.&nbsp;</p>



<p>In addition, Birdhouse London is also using <a href="https://stampede.ai/how-it-works/marketing/#automation"><strong>automated campaigns</strong></a> to save them time. For example, when customers subscribe to their newsletter online, an automated email is sent with a free margarita offer. This helps convert online visitors to paying customers without manual efforts by the team.&nbsp;</p>



<p>According to Lottie, the overall customer experience is much better now too. “<strong>The ease at which customers can book based on the emails is great.</strong> I also think it’s more enjoyable to look through a newsletter that we’re sending nowadays than what we were sending before Stampede.”</p>
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