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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__icon"><svg aria-hidden="true" focusable="false" data-icon="clock" width="20" height="20" fill="none" stroke="currentColor" style="display:inline-block;vertical-align:-0.1em" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z"></path></svg></span><span class="yoast-reading-time__spacer" style="display:inline-block;width:1em"></span><span class="yoast-reading-time__descriptive-text">Estimated reading time:  </span><span class="yoast-reading-time__reading-time">5</span><span class="yoast-reading-time__time-unit"> minutes</span></p>



<p>Within the hospitality industry, your level of duties goes far beyond cooking the food alone and checking your guests in. From the customer service, your guests receive and every element of your venue they interact with along the way. There’s no end of issues they might find unsatisfactory. </p>



<p>While you might always strive to give the best possible customer service, it’s impossible to please all of your patrons all of the time. Find out more about how <strong>service recovery</strong> can be used in the hospitality industry to <strong>turn a negative customer experience into a positive one</strong>.</p>



<hr class="wp-block-separator has-css-opacity"/>



<p>Dealing with unhappy customers can be incredibly challenging. However, remains an essential skill to be able to master when working in the hospitality industry. How you take control of the situation to bring about a positive resolution, is known as <a href="https://freshdesk.com/general/service-recovery-blog/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">service recovery</mark></strong></a>. </p>



<p>The overall goal of service recovery is not only to defuse the situation. But in turn, <strong>create a loyal customer out of the initial tricky situation</strong>.&nbsp;</p>



<p>If you would like to discover the best practice for adopting service recovery within hospitality. Here’s everything you need to know.&nbsp;</p>



<h4 class="wp-block-heading" id="h-what-is-service-recovery-in-the-hospitality-industry"><strong>What Is Service Recovery In The Hospitality Industry</strong></h4>



<p>In essence, service recovery is about <a href="https://thethrivingsmallbusiness.com/service-recovery-theory/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">saying the right things at the right time</mark></strong></a> when a customer is presenting their dissatisfaction towards you. This could present itself in a way of a physical verbal confrontation. A complaint over the phone or through digital means including email, social media or review websites.&nbsp;</p>



<p>Poor service recovery can be disastrous when it comes to customer retention. For example, let’s say a customer complained that their meal was cold when it was served to them. They call the wait staff over to complain. </p>



<p>We know that an excellent service recovery, in this case, would be to <strong>apologise to the customer</strong>. Also, to bring them out a fresh meal. Maybe even throwing in a free drink or discount. An added touch would be the manager double-checking if the issue had been resolved and that they were fully satisfied. But this might not be enough.</p>



<h4 class="wp-block-heading"><strong>Go The Extra Mile</strong></h4>



<p>Instead, go the extra mile by <strong>doing something your customers might not have expected</strong>. More, exceed their expectations and show that you genuinely value them. This way, you might even be able to turn a negative experience into something positive they will remember. Plus, they might want to come back to your place because you truly care about your customers.</p>



<p>However, if the restaurant were to respond by arguing back with the customer and say they are imagining it, refusing to assist them. It would be a very different story. We’ve all read Tripadvisor and even social media posts that then made the news off the back of poor customer service experiences. Suddenly, <a href="https://www.ringcentral.com/us/en/blog/bad-customer-service-stories/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">one small incident can threaten the business</mark></strong></a> entirely.</p>



<p>That being said, it’s not about being held to ransom here, rather understanding service recovery gives you a second chance at getting it right. Above all, it’s about putting the pride of your business first, to ensure any issues are fully rectified.&nbsp;</p>



<h4 class="wp-block-heading" id="h-practice-makes-perfect"><strong>Practice Makes Perfect</strong></h4>



<p>It’s easy to reflect on a difficult situation and what should have been done differently <em>after a poor customer interaction takes place</em>. But what about giving your staff the tools to deal with it correctly at the moment?</p>



<p>It’s important that your staff are all on the same page when it comes to service recovery, which is why <strong>training is so vital</strong>. After all, the way your employees handles things might be different from previous employment. Furthermore, if their current job is the first customer-facing role they’ve ever had. They might have no such skills in the first place.&nbsp;</p>



<p>A great way to practice is by setting up a mock situation for your staff to follow. Although slightly different from the restaurant industry, a great example  is how BA train their cabin crew to <a href="https://youtu.be/5-tvIDCOnq4?t=2820"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">work through challenging situations</mark></strong></a>. Even if your staff do not provide your mock customer with a satisfactory response. This can then be rectified before it has a chance to impact your business, so can be really helpful to do.&nbsp;</p>



<h4 class="wp-block-heading" id="h-you-can-t-please-everyone-but-you-can-at-least-try"><strong>You Can’t Please Everyone, But You Can At Least Try</strong></h4>



<p>In truth, your customer may be frustrated for a reason that is completely out of your control. They are just venting it through you, despite the fact you did provide an excellent customer experience overall. These situations happen, just as genuine complaints will arise even when you’ve done your utmost as a company.&nbsp;</p>



<p>What you should always do, is look for ways to <a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">resolve the situation</mark></strong></a> to the best of your ability. More often than not, open dialogue and reasoning tactics can remove the heat from the situation. Showing customers that you are listening to them. This can go a really long way even before you get to the stage of offering a refund or similar tactics.</p>



<p>On the flipside, by ignoring or worse displaying an unprofessional attitude. It will further inflame the situation and will make it much more difficult to fix. By taking an <strong>understanding approach</strong> to any grumbles that are directed towards your restaurant, you demonstrate to the customer that they are a priority to you. Compared with not caring about whether they dine with you again or not. This is a much better way to promote customer satisfaction and overall retention.</p>



<h4 class="wp-block-heading" id="h-conclusion"><strong>Conclusion</strong></h4>



<p>Service recovery within the hospitality industry is a vital tool that all your employees need to be aware of. After all, <a href="https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">customer service is a multifaceted experience</mark></strong></a> and can’t be based on good interactions alone. If anything, it’s when things don’t go quite to plan that a business shows its true colours. So make sure yours are painting a pretty picture by having a robust procedure in place when it comes to service recovery.&nbsp;</p>



<p>Make sure to also have a read of our mini-series on service recovery in the hospitality industry:</p>



<ul class="wp-block-list">
<li><a href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color"><strong>The Secret To Successful Service Recovery in Hospitality [Part 1]</strong></mark></a></li>



<li><strong><a href="https://stampede.ai/blog/part-2-how-to-win-back-unhappy-customers/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">[Part 2] How To Win-Back Unhappy Customers</mark></a></strong></li>
</ul>



<p>Getting to know your customers and their preferences can help you exceed their expectations. Your digital tools can help you gather valuable customer insights which you can use for personalised marketing that brings customers back. </p>



<p><a href="https://stampede.ai/get-started"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-primary-1-color">Get in touch</mark></strong></a> to find out how our <a href="https://stampede.ai/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">guest experience platform</mark></strong></a> can help you grow your business.</p>


post

Service Recovery In The Hospitality Industry [Updated 2023]

4 Best Restaurant Table Booking Software Compared

More effective way to run meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports


<h4 class="wp-block-heading"><strong>A Serious Upgrade</strong></h4>



<p>This month we&#8217;ve gotten stuck in to upgrading the <strong>Marketing</strong> features in the Stampede platform. Here&#8217;s a quick summary of what&#8217;s new:</p>



<ul class="wp-block-list"><li>Customer segments to group your customers in to mailing lists</li><li>On-Demand emails and SMS messaging, send messages en masse without waiting for triggers</li><li>New email templates built in to make it easier and faster to send awesome messages to your customers</li><li>Updated navigation to accommodate new features</li><li>Preview panel for email HTML builder</li></ul>



<h4 class="wp-block-heading"><strong>Updated Navigation</strong></h4>



<div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/New-Nav.png" alt="" class="wp-image-13757" width="265" height="301" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-264x300.png 264w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-150x171.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-592x673.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-53x60.png 53w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-79x90.png 79w" sizes="(max-width: 265px) 100vw, 265px" /><figcaption>Marketing Campaign Builder</figcaption></figure></div>



<p>The first thing users will notice is we’ve made some changes to the way the <strong>Marketing</strong> and <strong>CRM</strong> areas of the platform look. There’s new menus to host the added features, plus some new icons and refreshed versions of existing ones.</p>



<p>The Marketing area of the platform will navigate slightly differently, with the step-by-step campaign builder down the left rather than across the top.</p>



<p>More on what this all means soon.</p>



<h4 class="wp-block-heading"><strong>Customer Segments</strong></h4>



<p>With any platform that provides data based insights, there are always new means of making that data perform better for the user a.k.a. our customers.</p>



<p>In this latest update, we’ve created <em><strong>Customer Segments</strong> </em>to help you communicate better with the customers that visit your venues<em>.&nbsp;</em></p>



<p><strong>Customer Segments</strong> can be built using any information gathered through your splash screen login form. You can create segments based on date of birth, time since last visit, gender, people currently in the venue and more.</p>



<p>Sitting with the <strong>CRM</strong> area of Stampede, you’ll find a number of preset segments we have set up to get you started. You can also <strong>create custom segments</strong> of your own design.</p>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852.png" alt="Customer Segments" class="wp-image-13752" width="755" height="526" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1024x714.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1536x1071.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1920x1339.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-592x413.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-86x60.png 86w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-129x90.png 129w" sizes="(max-width: 755px) 100vw, 755px" /></figure></div>



<p>Once created, <strong>a segment will update dynamically</strong> for any new venue visitors added; those that update their details and people who make a return visit.</p>



<p>What can you do with these new segments? Read on&#8230;</p>



<p><strong>On-Demand Email Marketing</strong></p>



<p>This month we’re rolling out one of the most significant updates to our <strong>Marketing</strong> function since it was launched.</p>



<p>Until now, <strong>Marketing</strong> sent messages to customers when they triggered a certain condition, for example: “24 hours since last connection to venue WiFi”. You would have to wait until the condition (time since last connection) is met for an email to be sent automatically.</p>



<p>This latest update allows you to send more typical email marketing campaigns to groups of your customers<strong> when <em>you</em> choose</strong>. We&#8217;re calling this <strong>On-Demand Marketing</strong>. And this is where Customer Segments come in.</p>



<p>You can send on-demand emails &#8211; such as newsletters or menu announcements &#8211; to your chosen segments keeping anyone and everyone in your database in the loop.  You can still use the trigger based, automated emails and text to turn new customers into repeat customers with ease.</p>



<p>When used together, Stampede’s <strong>Marketing</strong> is more effective and efficient than ever as a way to grow your business. Build a relationship with personalised automatic emails. Keep in touch with on-demand emails.</p>



<p>Here’s a quick step-by-step:</p>



<ol class="wp-block-list"><li>You pick (or create) a <strong>Customer Segment</strong> based on some criteria</li><li>The platform populates this with your customers who meet the criteria</li><li>This <strong>Customer Segment</strong> is then transferred to the <strong>Marketing</strong> area</li><li>You build an email, either from a ready-made template or a blank. A personalised and relevant message for the segment will make this work really well!</li><li>When the email is ready to send, hit the button and it’ll go to your customer segment</li><li>Watch the return visit numbers in <strong>Analytics</strong> go up!</li></ol>



<p>We’ve also taken this opportunity to include <strong>8 email campaign templates</strong> to <strong>Marketing</strong>.&nbsp; The new templates we’ve added are designed based on successful campaigns we’ve seen run on our system from actual customers. Just select the one you want, update it to your branding and send away!</p>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates.png" alt="" class="wp-image-13756" width="1077" height="497" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-300x138.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1024x473.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-768x354.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1536x709.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1200x554.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-150x69.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1920x886.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-592x273.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-130x60.png 130w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-195x90.png 195w" sizes="(max-width: 1077px) 100vw, 1077px" /></figure></div>



<p>You can still build your own templates with the drag and drop editor or custom HTML. If you want to use the custom HTML option, we’ve also added a handy new preview panel so you can easily see the changes make as you go.</p>



<p><strong>Bonus tip: </strong>Create a dynamic segment of customers based on if they are in the venue and send an immediate message to them!</p>



<h4 class="wp-block-heading"><strong>Rounding Up</strong></h4>



<p>This is one of our most exciting updates to version 4.0. We&#8217;ve only scratched the surface of what&#8217;s possible with these new features, and we look forward to seeing how our users get creative with the new possibilities.</p>



<p>Our Customer Success team are on hand to guide you through the new features, end-to-end. You can reach them on <a href="mailto:support@stampede.ai"><strong><span style="text-decoration: underline;">support@stampede.ai</span></strong></a>, through Live Chat or on <strong>(+44) 0131 510 7008</strong></p>



<h4 class="wp-block-heading"><strong>Getting Started &#8211; Early Access</strong></h4>



<p>We&#8217;re giving selected customers Early Access to this new feature at no extra cost to get valuable feedback and establish best practises. To sign up for Early Access fill in the form below:</p>



<p>[contact-form-7 id=&#8221;13777&#8243; title=&#8221;Early Access Product&#8221;]</p>


Product Update – Marketing

<p>A flaw in WPA2, the encryption protocol used by routers to secure networks, <a class="" href="https://www.theguardian.com/technology/2017/oct/16/wpa2-wifi-security-vulnerable-hacking-us-government-warns" target="_blank" rel="noopener noreferrer">has been shown to have a massive flaw</a>, leaving networks across the globe open to cyberattacks.</p>
<p></p>
<p><img decoding="async" class="" style="width: 320px; margin: 0px 10px 10px 0px; float: left;" src="https://cdn2.hubspot.net/hubfs/2735287/wifi-security.jpg" alt="wifi-security.jpg" width="320" />Let&#8217;s repeat that &#8211; WPA2, which is the wireless encryption standard used to keep wireless networks secure and used by just about every router in the world &#8211; is no longer secure. In super plain terms &#8211; that means that hackers can now spy on, eavesdrop and capture whatever data they want on just about every wireless network in the world.</p>
<p>The exploit, named KRACK, takes advantage of the fact that some of the encryption algorithms used by WPA2 aren&#8217;t quite as random as they should be and, with enough persistance, a <a class="" href="https://youtu.be/Oh4WURZoR98" target="_blank" rel="noopener noreferrer">hacker could eventually break onto the wireless network</a>. Details of the exploit were revealed by the researchers who discovered it at the website <a class="" href="https://www.krackattacks.com" target="_blank" rel="noopener noreferrer">Krackattacks.com</a> on October 16.</p>
<p>Here&#8217;s a video made by the researchers that discovered the exploit of how it works.</p>
<p><em>(Spoiler alert: for the terminally techy only.) </em></p>
<p><span style="background-color: transparent;"><iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/Oh4WURZoR98" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></span></p>
<p><span style="background-color: transparent;">This security exploit is present in just about every piece of wireless hardware sold over the past few years &#8211; including that extra fancy internet-connected refrigerator you just bought. Changing your password isn&#8217;t going to do any good.</span>What&#8217;s that? Oh, you think this means you&#8217;re finally going to get around to changing the WiFi password you have hanging on the blackboard above your cash register? Or maybe think of something a little more creative than <a class="" href="https://www.teamsid.com/worst-passwords-2016/" target="_blank" rel="noopener noreferrer">Password123</a>?</p>
<p>So &#8211; yeah, you could say it&#8217;s bad.</p>
<h3>How You Can Protect Your WiFi</h3>
<p>Ok. So we&#8217;ll cut it with all the doom and gloom. There are a couple of bright spots here to takeaway.</p>
<h3>HTTPS is still OK</h3>
<p><a class="" href="https://www.theguardian.com/technology/2017/oct/16/wpa2-wifi-security-vulnerable-hacking-us-government-warns" target="_blank" rel="noopener noreferrer">HTTPS (HyperText Transport Protocol Secure) is still secure.</a> This is the type of securityused by most financial and shopping websites like Amazon.</p>
<p><img loading="lazy" decoding="async" class="" style="margin: 0px 10px 10px 0px; float: left;" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/https-wifi-wpa2.png" alt="https-wifi-wpa2.png" width="244" height="84" /></p>
<p>You know the little lock you see in the URL window when you visit a site? That means that transactions are secured by HTTPS.</p>
<p>So you&#8217;re still good in the hood.</p>
<h3>Automatic Security Upgrades</h3>
<p>Companies that manufacture routers and connection points for use in businesses and public areas have been aware of the exploit for a while and have already started releasing patches and upgrades for their equipment. Companies like <a href="https://forum.mikrotik.com/viewtopic.php?f=21&amp;t=126695" target="_blank" rel="noopener noreferrer">Microtik</a>, <a href="https://arstechnica.com/information-technology/2017/10/severe-flaw-in-wpa2-protocol-leaves-wi-fi-traffic-open-to-eavesdropping/" target="_blank" rel="noopener noreferrer">Ubiquiti and Aruba</a> have been pushing out patches automatically for their networked routers.</p>
<h3>Update Your Router Firmware</h3>
<p>If you have a wireless router you got from your cable provider or one that you picked up at the half off bin in the store, you&#8217;ve got some work ahead of you. In order to fix the security vunerabilities, you&#8217;re going to have to upgrade the firmware in your router, what is known as &#8220;flashing&#8221;.</p>
<p>It&#8217;s not quite as difficult as it sounds. You&#8217;ll need to follow your manufacturers diretions &#8211; which means digging through and finding the instructions for the router in the first place. <a href="https://kb.netgear.com/23442/How-do-I-update-my-NETGEAR-router-s-firmware-using-the-Check-button-in-the-router-s-web-interface" target="_blank" rel="noopener noreferrer">Here&#8217;s an example</a> on how to do this with a Netgear router.</p>
<p>The good thing is that it&#8217;s typically a pretty fast process. The bad part is that, if you mess up, you could brick your entire router. If in doubt, take the router into a computer repair or IT service shop and have them do it for you.</p>
<h3>Keeping Your Business WiFi Safe</h3>
<p>If you&#8217;re a business owner, you&#8217;ve probably long known about the benefits of offering free WiFi for your customers. But, after seeing the security implications of hacks like the WPA2 exploit, you&#8217;re wondering how to keep your business WiFi safe and secure?</p>
<p>That&#8217;s an excellent question &#8211; because that&#8217;s where Stampede comes in.</p>
<p>No more writing down passwords on a blackboard. With Stampede, customers check into your network with an email or social media login. They&#8217;re securely connected and can surf the web knowing that their data is protected.</p>
<p>Because Stampede works with major manufacturers like Ubiquiti and MikroTik, your routers and access points can be upgraded automagically as soon as a security breach is spotted.</p>
<p>And let&#8217;s not forget <a href="/blog/press/marketing-with-wifi" target="_blank" rel="noopener noreferrer">about marketing</a>. With Stampede you can offer your customers a branded login screen to keep your business first and foremost in their mind. You can also use your login screen to <a href="https://www.stampede.ai/blog/articles/wifi-data-capture" target="_blank" rel="noopener noreferrer">capture customer data</a> for use in building mailing lists or SMS marketing.</p>
<p>Ready to make the switch to safe and secure WiFi? Try Stampede today!</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>
<p><span style="background-color: transparent;"> </span></p>

WPA2 Breach – Is Your WiFi Safe?

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]</p>


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<h3 class="wp-block-heading has-text-align-center">Over 8,000 new customer records</h3>
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<h3 class="wp-block-heading has-text-align-center">+£26,000 return on investment</h3>
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<h3 class="wp-block-heading has-text-align-center">95% marketing opt-in rate</h3>
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<p class="has-text-align-center">Growing their database with automated data capture.</p>
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<p class="has-text-align-center">Trackable ROI from 4 marketing campaigns.</p>
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<p class="has-text-align-center">A compliant and engaged customer mailing list to support marketing campaigns.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Butta Burger’s success story started at the end of 2020, during the first lockdown when they became Edinburgh’s most famous ghost kitchen. Now, they run 2 venues in the city with plans to expand.</p>



<p>Butta Burger uses <a href="https://stampede.ai/how-it-works/"><strong>Stampede</strong></a> to build and grow their mailing list to retain customers with targeted email campaigns.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>In a competitive market environment such as the hospitality industry, staying on top of customers’ minds is <strong>essential to be able to retain</strong> them.</p>



<p>Graham Atkinson, co-founder at Butta Burger admits that at the beginning “<em>we didn’t do much in terms of data collection, but with my background in marketing I was aware of how important it was”.&nbsp;</em></p>



<p>The lack of customer contact details meant they didn’t have any means to reach out to customers to actively retain them. This quickly became a problem.&nbsp;</p>



<p>The initial buzz of “new venue” footfall wasn’t going to sustain itself. The most reliable way to keep the level of traffic going was to <strong>start capturing customer contacts</strong> and sending emails.</p>
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<figure class="wp-block-pullquote"><blockquote><p>“I like the sort of one-stop-shop scenario. B<em>efore I had to manually add the data to my own database, which takes a lot of time.”</em></p></blockquote></figure>



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<p>“Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers. And we will happily carry it on to any other venues moving forward.”</p>
<cite><strong><strong>Graham Atkinson</strong>&nbsp;–</strong> Director, Butta Burger<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Stampede appealed to them from the first moment for various reasons.</p>



<p>Butta Burger’s unique branding helps them raise brand awareness across all digital channels and therefore contributes to their overall customer experience. As Graham explains:<strong> “</strong><strong><em>having the ability to change the splash screen design makes it sort of look personal to us rather than some generic WiFi provider.”&nbsp;</em></strong></p>



<p>In addition, Graham adds that<em> “from a customer&#8217;s point of view, it’s really easy to sign-up for the WiFi as there’s no lengthy form.” </em>The <strong>smooth and simplified customer log-in experience</strong> is also reflected in their 95% opt-in rate.</p>



<p>What’s more, with Stampede they can now automatically gather all their customer contact details in <strong>one single platform</strong>. Graham describes that usually “<em>you had to manually add the data to your own database. Which takes a lot of time.”</em></p>



<p>The Stampede Marketing platform also makes it easy for them to create high converting and branded campaigns. A task that they had outsourced to a designer before at much greater costs.&nbsp;</p>



<p>So far, Butta Burger is really pleased with the results. Graham acknowledges that<em> “the ROI on the campaigns is pretty good for the short period of time.” </em>Within 6 months, they were able to get over <strong>£26,000 in return visits</strong>.&nbsp;</p>



<p>They’ve also started to ask custom questions on their WiFi sign-up forms, so they can personalise their marketing better and increase conversions. For example their special ‘Student Segment’ allows them to send out targeted offers to students.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Graham is already looking into expanding Butta Burger further in the coming years. Due to the easy set-up process and the great results they’ve gained so far, Stampede is now a fixed part of their growth plans.</p>
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Butta Burger

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]</p>
<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


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