Connect with your customers and enhance your marketing

Stampede

Products

Table Management

Guest Wi-Fi

Marketing & CRM

Reviews

Loyalty & Rewards

Gift Cards

Analytics & Reports

Industries

Restaurants

Hotels

Pubs & Bars

Resources

Learn

Marketing Scorecard

Free Downloads

Email Campaign Templates

Automation Ideas

Blog

About

People and Promise

Careers - We're Hiring!

Success Stories

Testimonials

User Resources

Supported Hardware

Knowledge Base

Partners

Pricing

The hospitality industry is buzzing again so making time for marketing can be difficult right now. Running SMS marketing campaigns could be the solution for time-strapped operators though.



<hr class="wp-block-separator"/>



 SMS marketing has gained popularity recently. Not only because of its set-up simplicity (it&#8217;s shorter than email) but more importantly because of its higher customer response and engagement rates. In one of our previous blog articles we had a look into <a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/" target="_blank" rel="noreferrer noopener">how sms marketing can drive 10x more revenue than email</a>.&nbsp;



Today we will dive deeper into different SMS campaigns that you can run in your venue to reach and retain customers.



<h4 class="wp-block-heading" id="h-4-powerful-sms-campaign-ideas">4 Powerful SMS Campaign Ideas</h4>



<h4 class="wp-block-heading" id="h-1-general-promotions">1. General Promotions</h4>



<a href="https://simpletexting.com/how-to-write-sms-for-marketing/" target="_blank" rel="noreferrer noopener">90% of text messages are opened within three minutes</a>. So if you want to promote last-minute offers or fill in empty spaces due to cancellations, SMS is the quickest and most efficient way to reach your customers.



Same applies for promoting any upcoming events. Those promotions work well alongside an email campaign. Send a detailed event layout via email and use SMS to follow up a day or so later, e.g. send timely reminders and don’t forget to send a final flash-sales booster &#8211; “only few spaces left”.



<h4 class="wp-block-heading" id="h-2-personalised-targeted-promotions">2. Personalised &amp; Targeted Promotions</h4>



Personalised messages resonate best with your customers. Segment your customer list to create highly targeted campaigns for increased conversion rates and revenue. Build those various segments based on your customers’ behaviour.&nbsp;



Sending out birthday offers in advance should be a no brainer here but instead of using the usual email campaign, why not give SMS a go?&nbsp;



Re-engagement offers and special deals can also help to drive customers back to your venue that you might not have seen for a while (create a segment with &#8220;last time seen &gt; … days&#8221;).&nbsp;



<h4 class="wp-block-heading" id="h-3-competitions">3. Competitions</h4>



“Text-to-win” sweepstakes are popular contests in SMS marketing. Customers enter the draw by replying with a keyword via text.&nbsp;



Extra tip: If you promote your contest on your socials and your website, you can also collect new customer contact details.



<h4 class="wp-block-heading" id="h-4-feedback">4. Feedback</h4>



SMS messaging is a two-way conversation and comes with <a href="https://www.socialmediatoday.com/news/10-ways-to-personalize-your-marketing-messaging-to-create-loyal-customers/600643/" target="_blank" rel="noreferrer noopener">a high response rate of 45%</a>, which makes this channel ideal for customer feedback requests.



Whether you’re looking for some inspiration for your next special drink or upcoming event, or just for some feedback on your latest menu changes. Surveys and polls are quick and easy to set up via SMS. “Text-to-vote” (a for …, b for …) is one common option to use here.&nbsp;



Using a URL in the text message to direct customers to a survey is a well-renowned tactic too.



<h4 class="wp-block-heading" id="h-bonus-get-your-wording-right">Bonus &#8211; Get Your Wording Right</h4>



Text messages come with a character limit, so choosing the right words to capture your customers interests is vital to generate any action.



<ul class="wp-block-list"><li>Think of the first few words as the &#8220;Subject Line&#8221; for the notification on a phone</li><li>Use attention-grabbing language (last chance, limited offer, special offer for you)</li><li>Use CAPITALS only to highlight key elements</li><li>Lead with the offer</li><li>Have a clear call-to-action at the end</li><li>Don’t overdo abbreviations in order to keep within the limit as it will make the message hard to read</li><li>Stick to &#8211; what-where-when-how (get 10% off this Friday, simply show this CODE to our staff)</li></ul>



Ready to set up your first SMS marketing campaign? <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team</a> and we will get you set up with your SMS Marketing tool.

post

4 Quick Wins for Your SMS Marketing Campaigns

AirBnB-ing your place out (did we just use &#8220;AirBnB&#8221; as a verb? Yes, deal with it) during the holiday season is a great way to earn extra cash at a time when every little helps.&nbsp;And if there&#8217;s one thing that every AirBnBer knows, it&#8217;s that your guests are going to ask for Guest WiFi. 







It&#8217;s a known fact that <a rel="noreferrer noopener" href="https://www.tripadvisor.com/TripAdvisorInsights/n2670/6-key-travel-trends-2016" target="_blank">travellers consider WiFi one of the top amenities when choosing a place to stay</a>. So it seems that offering Guest WiFi at your place for your AirBnB guests is pretty much a no brainer.



But why just offer your Guests free WiFi when you can also be using it as a tool to help market your property during the busy holiday season?&nbsp;



Here&#8217;s just a few tips on how to get started.



<h4 class="wp-block-heading">USE A CAPTIVE PORTAL</h4>



Instead of sticking your WiFi password up to the wall with a piece of tape, you can purchase an inexpensive piece of equipment and have your customers sign into the WiFi through what is known as a <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">captive portal</a>. 



How does it work? When a guest enters your AirBnB, fires up a WiFi device and connects to your network, they are first steered toward a splash screen, also known as a captive portal. The portal is preconfigured to ask the guest for their email address. Once the user has confirmed their email, they&#8217;re allowed access to the network.



Even more the cool part, though &#8211; on the splash screen you can ask for as little or as <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">much information</a> as you want. Want to know where your guests are coming from? Ask for their zip or postcode.



Looking for a demographic breakdown of your guests? Ask for gender or age. A good piece of captive portal software (spoiler alert: <a rel="noopener noreferrer" class="" href="https://www.stampede.ai/how-it-works" target="_blank">we can recommend one</a>) should allow you to customise your questions so you could ask just about anything.&nbsp;



<hr class="wp-block-separator"/>



<figure><iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/hxS07gP8xFo" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">BUILD A MAILING LIST</h4>



So, you&#8217;ve got your captive portal setup and now you have a list of guests who have used the WiFi at your place and their emails.&nbsp;So what?



Now, what??! You&#8217;ve got yourself a marketing list there, buddy! &nbsp;And that list has value. Remember that awesome Guest WiFi solution we were talking about? 



You can now use that to send out email or SMS messages to everyone on your list. Or, if you already have a mailing list solution like MailChimp, Zoho or Mailify, use your guest WiFi solution to <a href="https://stampede.ai/product/how-it-works/#marketing">automatically import your email guest list.</a> Then, when you&#8217;re ready,&nbsp;send out an email blast to your favourite customers letting them know your AirBnB let is available for the holiday. <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Connect with</a> your best customers and avoid having to lower your prices at the last minute in order to book guests.&nbsp;



<h4 class="wp-block-heading">GUEST WIFI SECURITY</h4>



Remember that WiFi password we talked about earlier &#8211; you know, the one you had taped to the wall above the router? You haven&#8217;t changed it at all, have you? So each and every guest who has ever been to your place now has access to the WiFi. What about that router password? Still using the default one printed on the bottom?



Those are just a few of the <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">security facts</a> you have to take into account when offering free Guest WiFi for your AirBnB guests.



And then there are the&nbsp;<a rel="noopener noreferrer" href="/blog/articles/porn-prisons-wifi-network-safety-tips" target="_blank">sites that your guests are visiting</a>. Maybe sometimes it&#8217;s best NOT to know these things. But then, you don&#8217;t want your guests downloading pirated movies or using your WiFi to seed a bunch of hacked copies of the latest version of Windows.



A security nightmare, right?



Not if you&#8217;re using <a rel="noopener noreferrer" href="https://www.stampede.ai/how-it-works#security" target="_blank">a secure Guest WiFi solution</a>.&nbsp;Because your AirBnB guests won&#8217;t be connecting to your router. So there&#8217;s no chance they&#8217;ll get in and mess up your network. Or leave a little bit of malicious code behind.



With a captive portal solution, you can even set bandwidth limits so your guests aren&#8217;t downloading everything under the sun. You could even make a bit of change on the side by charging for your WiFi after your guests have used a certain amount of data.



Looking to get more in-depth? <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/articles/airbnb-wifi" target="_blank">Check out our earlier post</a> for helping to keep your WiFi secure for AirBnB guests. &nbsp;



<h4 class="wp-block-heading">AIRBNB GUEST WIFI WITH Stampede&nbsp;</h4>



So if you&#8217;re looking for ways to make the most out of &nbsp;your AirBnB Guest WiFi over the holidays, we&#8217;ve got just the solution you need. With Stampede you offer fast, safe, secure, and legal WiFi for all of your AirBnB guests.



But hurry, because the holidays are here!&nbsp;



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



Or arrange an online demo with our product specialists.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Tips on Using Guest WiFi with Your AirBnB

More and more hospitality operators are looking to take advantage of AI-driven marketing solutions as an opportunity to streamline their operations and support their staff.



In this guide, we will explore how hospitality operators can utilise AI to strengthen their marketing efforts, increase the visibility of their brand and drive growth at every stage of their customer journey.&nbsp;



From gaining AI-driven customer insights, and leveraging marketing automation, to in-depth data analytics and predictions. There are plenty of ways AI can be implemented in various areas of the business.



Now is the perfect time to jump on board with integrating AI into your hospitality business’s marketing plans.&nbsp;



<h2 class="wp-block-heading" id="h-ai-in-hospitality-marketing">AI in hospitality marketing</h2>



Artificial intelligence (AI), is the ability of computer systems to perform tasks that would usually require human intelligence.



In recent years, AI has revolutionised the hospitality industry, providing ample opportunities for businesses.&nbsp;



For instance, AI can quickly analyse large amounts of customer data to gain insights into preferences and behaviour. This can be used by staff to tailor the service and marketing campaigns. I.e. greeting a hotel guest with his favourite cocktail upon arrival or treating a customer with a restaurant voucher for their birthday.



In addition, AI can adapt the pricing strategy depending on the current market situation and provide future predictions. Managing and responding to online reviews also becomes much easier with AI tools. To name just a few, we will have a closer look at those and others in this guide.



Overall, by using AI in marketing, hospitality operators can create a seamless guest journey from the moment the customer first interacts with their brand, to the point they come back to the venue. This all leads to higher revenue and customer satisfaction.



<h2 class="wp-block-heading" id="h-advantages-and-disadvantages-of-ai">Advantages and disadvantages of AI</h2>



It is important for operators to weigh the pros and cons before deciding to incorporate AI into their business operations. We have summarised the most relevant ones in this short list below. 



You can find a more extensive list <a href="https://stampede.ai/blog/the-pros-and-cons-of-using-ai-in-hospitality">in this article</a>.



<h4 class="wp-block-heading" id="h-main-advantages">Main advantages:</h4>



<ol class="wp-block-list">
<li>Increased operations efficiency and productivity. AI can streamline and automate repetitive tasks.</li>



<li>Cost reduction. AI allows for data-backed decision-making.</li>



<li>Tailored customer experience. AI provides insights that support personalised marketing and service.</li>



<li>Accurate forecasting. AI can identify revenue opportunities.</li>
</ol>



<h4 class="wp-block-heading" id="h-main-disadvantages">Main disadvantages:</h4>



<ol class="wp-block-list">
<li>Impersonal service. AI lacks the human touch that many guests desire.</li>



<li>System failure. Operators are highly dependent on their digital tools to work seamlessly.</li>



<li>Technical limitations. Not all AI tools are able to cater for the needs of the hospitality industry.</li>



<li>High investment costs. Implementing AI is often a major investment.</li>
</ol>



<h2 class="wp-block-heading" id="h-ai-as-a-growth-tool-for-hospitality">AI as a growth tool for hospitality</h2>



AI technology is undoubtedly a growth tool for the hospitality industry, and those who successfully embrace it will thrive in the long run.&nbsp;



<a href="https://stampede.ai/blog/4-ways-to-optimise-your-hospitality-business-with-ai">Here are 4 ways</a> it can support different areas of the business.



<h4 class="wp-block-heading" id="h-1-operations">1. Operations</h4>



AI technology has vastly improved the way hospitality operators conduct their daily operations and provide service.&nbsp;



Chatbots are a great example, as they can scan common customer queries and answer them in real time. This relieves staff of tedious, repetitive tasks, while still ensuring customers receive an excellent level of service around the clock.



Hotels are also increasingly leaning on AI for contactless check-ins and virtual concierges, making sure guests get the most out of their stay. Self-service kiosks in restaurants on the other hand allow customers to place orders more quickly and efficiently. Again freeing up staff time for other duties.



<h4 class="wp-block-heading" id="h-2-marketing">2. Marketing</h4>



AI can massively improve the way hospitality businesses communicate with guests and market their services. It can gather a multitude of data points in one place, coming from tech tools such as Guest WiFi, table booking platforms or loyalty scheme.&nbsp;



Marketers can use the data to better understand customer preferences, habits and needs. This then allows them to provide a more personalised experience, offer relevant promotions and optimise their marketing campaigns for maximum results.



With AI automation, tasks such as uploading data are made simpler and faster. This frees up time and reduces human errors. Trigger-based campaigns based on previous customer interactions can also be easily automated. Such as sending discounts to customers who haven’t been at your venue for a while.&nbsp;



Lastly, AI can power up digital advertising by helping with audience and campaign optimisation. On top, it can monitor social media channels for brand mentions and engagement.&nbsp;



<h4 class="wp-block-heading" id="h-3-sales-revenue">3. Sales &amp; revenue</h4>



There is promising potential for integrating AI to improve sales too.&nbsp;



AI can analyse customer data to predict their preferences and suggest personalised recommendations. Equipped with these insights staff can better upsell and cross-sell when customers are in the venue. Marketers as well can take advantage of this with highly targeted campaigns that lead to higher conversion rates and ultimately create more sales opportunities.&nbsp;&nbsp;



AI can further be used for improved revenue management for hotels and restaurants. It creates accurate forecasts by analysing past data as well as external factors such as market fluctuations.&nbsp;



This enables operators to adjust their pricing in real time. So they can take advantage of peak periods while still remaining competitive during off-peak times.



For hoteliers, this also means that they can ensure guests always get the best price when booking direct.



<h4 class="wp-block-heading" id="h-4-data-analytics-reporting">4. Data analytics &amp; reporting</h4>



By using AI to generate accurate reports hospitality businesses can become more successful in the long run through leveraging data-driven insights into customer behaviour. So that they don’t rely on guesswork anymore.



A lot of, usually manual, tasks can be automated as well. Such as the creation of monthly reports or the building of customised dashboards with the metrics that matter.



AI can present the data in a way that is accessible to the entire team and that also facilitates performance analysis from relevant KPIs.



<h2 class="wp-block-heading" id="h-3-ai-use-cases-for-hospitality">3 AI use cases for hospitality</h2>



There are already examples of hospitality businesses successfully implementing AI and it&#8217;s likely that more will follow suit in the coming years.



We’ve summarised 3 <a href="https://stampede.ai/blog/4-revenue-driving-ai-tools-for-hospitality-operators">popular use cases for AI marketing</a> and operations below.



If you’re a hotelier you can find more relevant examples <a href="https://stampede.ai/blog/3-clever-ai-tools-to-support-your-hotel-operations">here</a> and we also got some, especially for restaurant operators <a href="https://stampede.ai/blog/3-restaurant-specific-ai-tools-that-drive-sales">here</a>.



<h4 class="wp-block-heading">1. Personalised service</h4>



AI enables hospitality marketers to create a personalised customer experience with ease. Through the smart analysis of customer data, AI can segment customers into small groups according to patterns, demographics and historical interaction.



This empowers businesses to deliver targeted marketing campaigns that resonate with individual customers, helping them feel appreciated and increasing loyalty.&nbsp;



AI also helps to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> through automated campaigns that are triggered by pre-defined conditions.



<h4 class="wp-block-heading">2. Content creation</h4>



AI technology can be used to quickly generate various pieces of content. This ranges from email campaigns to social media posts and website copy. Plus, it can translate content into multiple languages so you can reach wider audiences.&nbsp;



AI algorithms can also analyse the most engaging social media posts and create similar ones. Plus, it can also determine the best posting schedules, hashtags and content for various platforms to grow engagement and followers.



When it comes to website content, AI can improve SEO rankings and develop search engine-optimised content by incorporating relevant keywords.&nbsp;



Another example is restaurant menus. They are often seasonal and need to be changed on a regular basis. AI can support operators to come up with enticing menu descriptions and iterations to speed up the process.



<a href="https://stampede.ai/blog/how-to-speed-up-content-creation-with-ai-in-hospitality">Check out this article</a> to find out more about how you can create more hospitality marketing content in less time with AI.



<h4 class="wp-block-heading">3. Chatbots</h4>



As already mentioned, hospitality operators are now discovering the value of AI-powered chatbots in providing better customer service that is available for customers&nbsp; 24/7.



Chatbots can be used for a variety of tasks. Common examples are answering FAQs, taking orders in restaurants and helping with general service requests.&nbsp;



Plus, they can act as a concierge and support customers with their travel planning by making personalised recommendations based on past interactions.



With the ability to integrate with voice assistants like Alexa or Google Assistant, hospitality operators can further create a more human experience and eliminate the typing for customers.



With these advanced capabilities, hospitality operators can enhance their services while also improving staff efficiency. All without ever compromising on guest satisfaction.



<h2 class="wp-block-heading" id="h-how-ai-can-improve-reviews-management">How AI can improve reviews management</h2>



Online reviews play a crucial role in attracting customers. However, managing these reviews can be a daunting and time-consuming task for busy hospitality operators. This is where AI comes in to lend a <a href="https://stampede.ai/blog/how-ai-can-facilitate-reviews-management-for-hospitality-operators">helping hand with your reputation management</a>. 



For example, it takes over previous manual tasks done by staff. So instead of analysing each review platform separately and dealing with spreadsheets, AI can automatically gather all reviews in one place. This allows for quick access and a multi-channel overview. Reviews can be dealt with more efficiently and progress on each response can be tracked easily.



To avoid further complications, operators have to react to reach review in a timely manner. This way they can retain unhappy customers and show that their opinion matters to the business.&nbsp;



Depending on the number of reviews flooding in it can be challenging to keep up. With automated response generation, AI can help operators to better handle their to-do lists. Based on keywords AI can generate a personalised reply in no time.&nbsp;&nbsp;



Further, AI-powered sentiment analysis can provide operators with valuable insights into customer feedback. It can detect common themes and tag them accordingly. This enables businesses to quickly identify areas for improvement to enhance their service.



With AI, hospitality operators can better stay on top of their online reputation, and improve their overall scores and customer satisfaction.



If you want to find out how AI can also make it easier for customers to leave a review, check out this article.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI is a very beneficial tool that hospitality operators should look to explore and utilise to back up their marketing strategy.&nbsp;



AI technology has tremendous potential for increasing speed and accuracy in data collection and analysis. This allows operators to provide more tailored services for their customers based on what they&#8217;ve learned from past engagements. But also to make accurate predictions and more informed decisions which will save them time and money.



Moreover, AI can be used to aid in developing marketing content, automating and supporting daily service operations and improving reviews management.



There may be valid concerns around its adoption cost and potential impact on losing the human touch. Though, when leveraged correctly, AI can have significant positive impacts on your hospitality business.

AI In Hospitality Marketing: A Complete Guide

April & May 2025 Social Media Calendar

January & February 2025 Social Media Calendar

December 2024 & January 2025 Social Media Calendar

F&B Event Promo HTML Email Template

eCommerce Shop HTML Email Template

Delivery Promo HTML Email Template

Loyalty App Download HTML Email Template

New Menu HTML Email Template

Sports Fixture HTML Email Template

Hospitality Newsletter HTML Email Template

Group Bookings HTML Email Template

Shortcut Your Way To 6x Higher Conversion Rates

February – March 2023 Social Media Calendar

January – February 2023 Social Media Calendar

Hospitality Hashtag Cheat Sheet

8 Tactics to Increase Customer Spend

The Direct Booking Checklist for Hotel Operators

The Reviews Toolkit

Some of you may remember an article from earlier this year in which we looked at what made <a href="https://youtu.be/lTcesqUPu9U" target="_blank" rel="noreferrer noopener">this video</a> by Wagamama’s Executive Chef Steve Mangleshot so good. (You can catch up on <a href="https://stampede.ai/blog/a-recipe-for-video-showcase-success/" target="_blank" rel="noreferrer noopener">that article here.</a>) It’s still a great example, and like many others, Steve has kept going with the series.&nbsp;



 Since those early examples, video content from hospitality businesses has gone from strength to strength.



 We recently discovered <a href="https://www.restaurantbusinessonline.com/operations/transforming-restaurant-kitchen-video-studio" target="_blank" rel="noreferrer noopener">this article in Restaurant Business</a> discussing the success of video campaigns by various US operators and chefs over the past few months, as they iterated on the process and made it work better for them.



 The article has some fantastic technical detail on setup, devices, people involved and their role in the production. As with many others, the featured businesses started with simple cooking demos or meal kits, which then evolved into live events, and interactive cooking classes.



 Now that more people are well adjusted to using video software &#8211; having done so for several months &#8211; getting a sizeable audience to engage is far easier now than ever before.



 As a result of the iterations and lessons learned, businesses like those in the article are now able to generate some additional revenue from something that started as a bit of free content.



 It’s a short article but full of inspiration, and well worth a read.



 If you’ve been making videos, we’d love to see them, so send us your links!



<div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex">
<div class="wp-block-button"><a class="wp-block-button__link" href="" target="_blank" rel="noreferrer noopener">READ ARTICLE</a></div>
</div>

Sharing Success and Inspiration

Washing machine tablets, shaving equipment, craft beer and Volvo cars. What do they all have in common with coffee? One word: subscriptions.



 Pret a Manger and Leon have just announced subscription schemes for coffee and other beverages. We’ll discuss Pret&#8217;s offer today, Leon&#8217;s tomorrow.



Pret are offering up to 5 coffees or drinks a day for £20 a month.



There are two direct ways this benefits Pret:



<ol class="wp-block-list"><li>Upselling and cross-selling. People will buy more than coffee when they visit a store </li><li>Not everyone will use their monthly quota. This means the lack of office lunch footfall will work in their favour.</li></ol>



But there are other benefits for them too &#8211; aside from the news coverage.



Craftily, customers have to use a Pret app to use the scheme. &nbsp;So this means that not only will they create more loyal customers, but they&#8217;ll also build up a contact database and extra marketing opportunities.



As grab-and-go businesses, it&#8217;s difficult for them to build up contact databases as easily as sit-in venues can. &nbsp;



Stampede builds these customer contacts automatically in a variety of ways, so we&#8217;ve seen how fast you can build databases (some of our clients gain thousands of customer records every day). These databases are the key to bringing customers back, with carefully crafted offers sent to the right people, at the right time.



Build your database, create loyal customers, grow your business. This is definitely not an exclusive for big chains.

The New Caffeine Fix Campaign

It’s time to have a look at upcoming Social Media Trends. The last year has been quite transformative for businesses and customers alike. Staying connected, being able to communicate with one another and socialising has been taken to another level.&nbsp;



<hr class="wp-block-separator"/>



The one thing playing a crucial role in all this is social media. The way we use and interact on different platforms has changed. New trends have emerged and will continue to gain popularity throughout 2021.



<a href="https://www.oberlo.com/blog/social-media-trends" target="_blank" rel="noreferrer noopener">Oberlo</a> has just published an article with 10 trends to watch out for. We’ve picked our top 2 which are particularly relevant for the hospitality industry and will give you some tips on how to make the most out of them.



<h3 class="wp-block-heading" id="h-snackable-content">Snackable Content</h3>



The umbrella term summarising our top social media trends is: Snackable Content. Your customers are craving snackable content. This term is somewhat self-explanatory.&nbsp;



Customers want straightforward, short and easy to digest content. Their attention span drops drastically whilst scrolling through their social media feeds which are probably overloaded with posts. So ideally you get their attention with some highly visual and easygoing content.



Businesses on the other hand want content that is shared and goes viral to boost engagement.



So far so good. Apart from gifs and quotes, there are 2 tools that satisfy all of the above.&nbsp;



<h3 class="wp-block-heading" id="h-memes">Memes</h3>



Memes are not a new thing per se. However, the usage of memes has increased by 26% over the last year. Memes often go viral. Think of Bernie Sanders, he was all over our feeds.



Check out the American restaurant chain <a href="https://www.instagram.com/dennysdiner/" target="_blank" rel="noreferrer noopener">Denny’s diner</a> who is known for creating and sharing memes around all sorts of topics.



Memes make you laugh, they’re refreshing, relatable and highly engaging. They grab people’s attention and the likelihood that they’re shared is huge. There is an endless amount of memes available to underline your post’s message, anything around food, drinks, fun customer stories, kitchen stories, daily life hassles and much more.



But there are a few things to consider when using memes:



Do&#8217;s



<ul class="wp-block-list"><li>Keep them simple</li><li>Mix them up with other types of content</li><li>Link them to social media events, i.e. National Pizza Day</li><li>Include relevant hashtags</li></ul>



Don’ts



<ul class="wp-block-list"><li>Don&#8217;t overdo it! Only use them when they add value to your post</li><li>Don’t post outdated ones</li><li>Avoid double meaning</li></ul>



You can even create your own! Sounds far more complicated than it is, use platforms such as <a href="https://pixteller.com/" target="_blank" rel="noreferrer noopener">Pixteller</a>. And don’t forget to link them to your brand-related hashtags.



<h3 class="wp-block-heading" id="h-tiktok">TikTok</h3>



Short-video platform TikTok’s user base went up by 210% during the last year, and most businesses will have customers there. Have you seen the recent sea shanty hype going on? Another great example is the Mexican grill restaurant chain <a href="https://www.qsrmagazine.com/fast-casual/how-chipotle-took-over-tiktok" target="_blank" rel="noreferrer noopener">Chipotle</a>. They have launched several (i.e. #GuacDance for the National Avocado Day) very successful record breaking TikTok campaigns.



85% of businesses are already using video as a marketing tool. Every social media platform now offers a video sharing tool. “We’re going live” is something you’ve probably heard a lot recently.&nbsp;



Besides going live, sharing short videos is the new thing. Remember, lighthearted and entertaining is what they want. And short videos are great to create awareness and to attract new customers through the gained exposure.



How hospitality business can use TikTok as part of their Social Media strategy:



<ul class="wp-block-list"><li>Go behind the scenes</li><li>Share recipes</li><li>Share short DIY kitchen, bar and cooking tricks</li><li>Q&amp;A</li><li>Introduce new products/services, team members, partners</li></ul>



Why not give Instagram Reels a try as well? Same idea as TikTok.

Social Media Trends 2021 – Snackable Content

24,809,748 &#8211; that’s the total number of emails that our customers sent using Stampede in 2022!&nbsp;



Big data like this is cool, but we’re more interested in big results.&nbsp;



The actual power of email marketing comes from the data it tells. So we dug deeper into this data to compare the performance of those emails to the (former) industry average.



<h2 class="wp-block-heading">The State of Hospitality Email Marketing in 2023</h2>



Hospitality email marketing in 2023. It’s not looking great for most. The hospitality industry is criminally underserved when it comes to high-quality email marketing tools. Especially, if you compare it to other industries like retail, eCommerce and so on.&nbsp;



As a result, email marketing is underutilised and treated as a pariah, an outcast of marketing channels.



Now, it has been another tough year for the industry. Many operators were looking for ways to stay in touch with customers to keep the revenue stream up.&nbsp;



Usually, that’s where email marketing comes in, with an average ROI of <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics">$40 for every $1 </a>spent. It is possibly the most reliable tool that allows businesses to connect with their customer to keep them coming back.&nbsp;



However, to achieve maximum results, a customer database is required, which is easily built with the right tech tools.



And that’s where the problem lies. Data is worthless without the right tools to hand to work with it.



So the first key takeaway here is: if the tools provided would be a better fit for the industry and its needs, more would get the big benefits from email marketing.



Before we dive into the 2022 email marketing numbers in more detail, time to bust one common myth.



<h2 class="wp-block-heading">Myth #1 &#8211; Emails Are Not a Thing Anymore</h2>



A common objection people have to email marketing is that it’s a channel of the past and no one is really using it anymore. And the stuff that comes through might not be of the best quality, so people will probably ignore their emails anyway.&nbsp;



Numbers tell a different story:



In 2022 <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics">over 333.2 billion emails</a> were sent and received EVERY. DAY.



<a href="https://www.constantcontact.com/blog/email-marketing-statistics/">61% of customers actually want to receive promotional emails</a> from their preferred brands.&nbsp;



So, if <a href="https://stampede.ai/blog/3-time-saving-newsletter-tips-to-keep-people-engaged">done right</a>, your chances of standing out in a busy inbox are still better than you do on social media.&nbsp;



<h2 class="wp-block-heading" id="h-2022-key-email-marketing-figures-compared">2022 Key Email Marketing Figures Compared</h2>



For 2022 the <a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/">average industry</a> open rates for emails were 20%.



What does that tell us? If you have 1,000 people on your mailing list, 200 of them will open it. You probably reckon that’s not worth all the effort.&nbsp;



However, when the open rate is nearly 50%, that’s when you can’t afford to avoid this channel any longer.&nbsp;



So, let’s have a look at how average results from Stampede users compare to the average industry numbers when it comes to key email marketing 2022 figures.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="633" src="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png" alt="" class="wp-image-22884" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-300x185.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-768x475.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1536x950.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-2048x1266.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1200x742.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-150x93.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stampede emails have a higher delivery rate than the industry average with open rates being 2x higher and click rates even 6x higher. That’s a significant difference for all figures.&nbsp;



Why is that?



Customers expect a personalised experience, both in-venue and digitally. That’s when the data is needed.



With Stampede, you get access to multiple data sources from across the digital customer journey, which is automatically fed into the marketing tool.&nbsp;



Using this combined data they can foster an engaged customer mailing list. Through clever segmentation and automation, they can then send personalised campaigns that achieve much higher conversion rates.



<h2 class="wp-block-heading">Myth #2 &#8211; Tracking Results is Hard </h2>



Another common myth in email marketing is that people think it’s harder to show results to prove campaigns are delivering.



However, compared to other digital marketing channels such as social media, emails deliver much more tangible results that go beyond engagement, likes and views.&nbsp;



With the right setup, results can easily be tracked in real money spent.



It’s also a lot easier to set up this kind of tracking than conversion tracking on Google/Meta etc. Many of these require someone with good web development skills, but tracking email results in hospitality needs no coding skills at all.



<h2 class="wp-block-heading">Stampede Average Campaign ROI</h2>



The Stampede Marketing Suite allows for such detailed campaign reporting where users can track the results based on returning customers.



For 2022, we measured 13.8 million in-venue visits from those that received email campaigns via Stampede.



This means that more than half of the customers getting emails revisited the venue within 12 months! A reliable, steady flow of repeat business like this is going to be critical for success in 2023.



If each of those visitors spent £30 that&#8217;s £414,000,000 worth of transactions!



<h2 class="wp-block-heading">Myth #3 &#8211; Too Much Work</h2>



Another big blocker for email marketing is the assumption that it is too time-consuming and too difficult to get right.&nbsp;



Plus, once the email is out it’s out, which causes insecurities, especially for new and non-marketing operators.&nbsp;



Whereas a social post can be deleted if needed and seems to be quicker to set up, so that’s where they’d rather focus.



However, creating and sending great email content is no harder than creating social media posts. Best tools make it easy for anyone to build an email with templates, functional drag-and-drop builders and great customer support.



<h2 class="wp-block-heading" id="h-sector-success-stories-in-2022">Sector Success Stories in 2022</h2>



Here are 5 examples of how Stampede customers have successfully used email marketing in 2022.



<figure class="wp-block-table is-style-regular"><table class="has-foreground-background-color has-background has-fixed-layout"><thead><tr><th>Venue type</th><th>Pubs &amp; Restaurants</th><th>Pubs</th><th>Eateries</th><th>Hotels</th><th>Bar</th></tr></thead><tbody><tr><td>Number of venues</td><td>19</td><td>15</td><td>4</td><td>3</td><td>1</td></tr><tr><td>Emails sent in 2022</td><td>9,812,955</td><td>1,196,940</td><td>108,533</td><td>383,531</td><td>354,452</td></tr><tr><td>Average open rate</td><td>36%</td><td>52%</td><td>70%</td><td>61%</td><td>50%</td></tr><tr><td>Repeat visits</td><td>1,030,177</td><td>1,500,107</td><td>268,309</td><td>174,845</td><td>9,112</td></tr><tr><td>Return-on-Investment</td><td>&gt;£10,500,000</td><td>&gt;£2,322,000</td><td>&gt;£185,000</td><td>&gt;£1,167,000</td><td>&gt;£218,900</td></tr></tbody></table><figcaption class="wp-element-caption">Anonymised data based on Stampede users accounts</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading" id="h-2023-email-marketing-forecast">2023 Email Marketing Forecast</h2>



Looking ahead to what 2023 might bring, we can say one thing for sure &#8211; email will remain the number one marketing channel for return on investment. 



Especially, for smaller hospitality brands email will become an integral part of their success strategy moving forward as tools become easier to use.



The rising trend of personalisation will continue and it will get even more powerful as more industries will figure out how to combine customer data.



Lastly, more businesses than ever will move away from big providers like Mailchimp towards industry-specific tools that meet their tailored needs.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Don’t see the results you want from your email marketing? Reach out to get started with <a href="https://stampede.ai/how-it-works/marketing">Stampede</a>&nbsp;for better marketing and more revenue this year.

2022-23 Email Marketing Report – Get 2x Higher Open Rates

Now that you know all the good, bad and ugly about AI-generated content from the <a href="https://stampede.ai/blog/ai-tools-for-marketers-an-insiders-view">first part of our AI series</a>, it’s time to go a little deeper.



For this, we had a closer look into two of the most popular and widely used AI tools: <a href="https://openai.com/blog/chatgpt/">ChatGPT</a> and <a href="https://www.jasper.ai/">Jasper</a>.



We’ve compared their main features and capabilities and also came up with ways to get the most out of both.



<h2 class="wp-block-heading" id="h-chatgpt-vs-jasper-the-basics-compared">ChatGPT vs. Jasper &#8211; The Basics Compared</h2>



For now, ChatGPT is a free tool. Its popularity practically blew up overnight and it became the fastest tool to hit 100 million users.



Unfortunately, this led to quite a lot of downtime and users not being able to access it. This is why they are now offering a paid version for $20/m which guarantees full accessibility and also faster responses.



Jasper, on the other hand, is a paid tool.&nbsp;



They offer a 5-day free trial to give you an idea and after that, their prices start from $49/m with a 50,000-word limit. Bear in mind that the word limit refers to all words created, even if you decide to delete them.



<h2 class="wp-block-heading">3 Things To Keep In Mind</h2>



Before you dive into the world of AI-generated content, there are some things to be aware of.



Here are the 3 main ones:



<ol class="wp-block-list">
<li>They generate original content pulled from the web &#8211; you need to do fact-checking!</li>



<li>They have finished their base training a couple of years ago, so some of their knowledge is not up to date</li>



<li>They remember previous input and allow for follow-up adjustments if needed</li>
</ol>



The example below from ChatGPT shows what happens if you ask for recent events:



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="294" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-1024x294.png" alt="ChatGPT example" class="wp-image-22963" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-1024x294.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-300x86.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-768x220.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-1200x345.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44-150x43.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-10.20.44.png 1442w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Is there a way to get around this?&nbsp;



The solution, according to the platforms, is to feed in any necessary information that might be missing to provide more context. Basically, teach it yourself.



<h2 class="wp-block-heading">Ways To Generate AI Content</h2>



The most notable difference between ChatGPT vs. Jasper lies in the way you can create content.



ChatGPT



ChatGPT only offers one way, a chat function, which is dialogue based. It follows a question-answer pattern where you simply put in your request to start a conversation.&nbsp;



It’s therefore very easy to use (once you’ve cracked the commands) and a good tool to get you started.



Jasper



Jasper, on the other hand, comes with a plethora of tools for content creation, i.e. chat, 50+ templates, documents, recipes, and workflows.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="661" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1024x661.png" alt="Jasper templates" class="wp-image-22962" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1024x661.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-300x194.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-768x496.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1536x992.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-1200x775.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39-150x97.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-14-at-12.34.39.png 2028w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



This can be a bit overwhelming for first-time users with a lot of options to choose from. To help you better navigate around the platform, Jasper offers various live training sessions and a <a href="https://learn.jasper.ai/bootcamp/overview?_gl=1*6nj48j*_ga*MTY3NDQwNjgxMC4xNjc1MTU0NjQ0*_ga_D4P3CS8W5P*MTY3NjQ1Mzg1OS4xOS4xLjE2NzY0NTM4NjAuNTkuMC4w">bootcamp</a>. Which we’d recommend making use of.



Now, the main difference between their individual tools is the degree of guidance they provide.



For example, Recipes come with pre-set step-by-step instructions. You only need to fill in your own input where required. It’s a fast way to generate content and is also ideal to get a better feeling of how Jasper&#8217;s commands work.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="401" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1024x401.png" alt="Jasper recipes" class="wp-image-22964" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1024x401.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-300x118.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-768x301.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1536x602.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-1200x470.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23-150x59.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-09-at-13.34.23.png 1542w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



The opposite can be found in their chat (same functionality as ChatGPT) or document option, which allows for much more freedom.&nbsp;



Workflows and templates are somewhere in between with a little guidance.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="730" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1024x730.png" alt="Jasper documents" class="wp-image-22965" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1024x730.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-300x214.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-768x548.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1536x1096.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-1200x856.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35-150x107.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-12.49.35.png 1688w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



It’s best to give them all a try to understand their difference and when to use them.



<h2 class="wp-block-heading">7 Tips For Higher Quality Output</h2>



To finish off, here are 7 easy tweaks you can do to your input to get the output you are actually looking for:



<ol class="wp-block-list">
<li>Upload your own content to teach it your unique writing style</li>



<li>Update input for each paragraph to avoid repetition</li>



<li>For creative output: use short sentences with few words</li>



<li>For more detailed output: include key facts, number of words and more information (see example below)</li>



<li>Guide the output: frame sections with headlines, subtitles, etc.</li>



<li>Use Jasper’s re-phrase tool for more variations</li>



<li>Play around with different tones of voices, use adjectives or individuals as reference</li>
</ol>



Detailed input example for the chat function:



As a technology writer please write a 500-word educational article using semantically relevant topics for &#8220;digital customer journeys in hospitality&#8221;, H2 and H3 subheadings with bullet points and relevant statistics, FAQ at the end. Use a catchy title. Suggest relevant resources (URL) to learn more about &#8220;digital customer journeys&#8221;



<h2 class="wp-block-heading">ChatGPT vs. Jasper &#8211; The Takeaway</h2>



The question that remains is: is it worth paying for an AI tool?&nbsp;



It depends on how you want to use it.&nbsp;



If you want to play around to understand how AI works then you should opt for the free ChatGPT version.&nbsp;



The same applies if you’re mainly looking for some content inspiration or subject line variations.



However, Jasper definitely provides much more flexibility for different business tasks in marketing and sales.



So, if you’re looking for ways to generate a wide variety of mainly longer-form content Jasper is the better option.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Uncover the power of tech and data with the <a href="https://stampede.ai/amaze" target="_blank" rel="noreferrer noopener">Stampede Customer Experience Platform</a> that drives 5x more repeat customers.

ChatGPT vs. Jasper: The Two Most Popular AI Tools Compared

A short Q&amp;A with our founder Patrick.







Now that you know that we&#8217;re changing our name, you might have asked yourself, yeah but why? What&#8217;s wrong with the name Stampede? That&#8217;s exactly what we&#8217;ve asked our founder Patrick.



Why are we changing our name?



“As companies evolve, so do names. Like many other start-ups, we have been growing quite a lot over the last couple of months. We wanted a name that represents growth for businesses. Helping our customers to get a whole load of new customers themselves.”



What&#8217;s different about the new name?



“Our new name really embodies the idea of being very busy. It’s memorable and really stands out against the other companies in our space. In the future, we will have a whole suite of tools to help businesses become busier.”



So what is going to change for our customers?



&#8220;Nothing. The only change is our name and appearance, everything else stays the same. Same values, same people, same product.&nbsp;&#8220;



<hr class="wp-block-separator"/>



Getting excited and curious to find out what the new name will be?&nbsp;



Keep watching this space for the big announcement later this week.

Why are we changing our name?

We all know Tripadvisor mainly as a platform for reviews and hotel bookings. But did you know that they also have a new Holiday Rentals section on their website?&nbsp;High market competition from vacation rentals and AirBnBs has always been a challenge for the hotel industry. The pandemic further led to a shift in demand patterns with customers looking towards a more private setting for their holidays.&nbsp;



<hr class="wp-block-separator"/>



With the lodging industry slowly opening up again, <a href="https://www.hotelbenchmarking.com/blog/2021/04/surge-summer-bookings/">(staycation) bookings</a> for holiday rentals are highly popular. Many places are already fully booked for the Summer season. Better opportunities for social distancing and staying within your own household might be a reason why people opt for holiday rentals rather than staying in a hotel.



<h4 class="wp-block-heading" id="h-4-ways-to-ramp-up-your-hotel-bookings">4 Ways To Ramp Up Your Hotel Bookings</h4>



This all might sound daunting for hotels. However, if you level up your Tripadvisor strategy and get your promotions right, there is still a big piece of the pie left that could be yours.



<h4 class="wp-block-heading" id="h-1-reassure-potential-customers-through-travel-safe-feature">1. Reassure Potential Customers Through <a href="https://stampede.ai/blog/safety-measure-transparency-on-tripadvisor/" target="_blank" rel="noreferrer noopener">&#8220;Travel Safe&#8221;</a> Feature</h4>



Win back customers and boost their confidence with the Tripadvisor safety measures option, which is not available for holiday rentals. Tripadvisor allows customers to filter their searches by properties who have added Travel Safe features. So, if you haven’t set it up yet &#8211; <a href="https://stampede.ai/blog/how-to-update-your-tripadvisor-with-safety-measures/" target="_blank" rel="noreferrer noopener">check out our quick guide</a> to get you started.



Extra tip &#8211; the Travel Safe section includes the date that it was last updated. Make sure it indicates a recent date to show that your measurements are updated on a regular basis and in-line with any regulations.



<div class="wp-block-image"><figure class="aligncenter size-large"><a href="https://stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25.png"><img loading="lazy" decoding="async" width="414" height="434" src="https://stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25.png" alt="" class="wp-image-19955" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25.png 414w, https://website-backend.stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25-286x300.png 286w, https://website-backend.stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25-150x157.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25-57x60.png 57w, https://website-backend.stampede.ai/wp-content/uploads/2021/05/Screenshot-2021-04-26-at-11.07.25-86x90.png 86w" sizes="auto, (max-width: 414px) 100vw, 414px" /></a></figure></div>



<h4 class="wp-block-heading" id="h-2-keep-your-tripadvisor-page-updated">2. Keep Your Tripadvisor Page Updated</h4>



Just as you do with your website and social media channels make sure you keep your Tripadvisor page updated with fresh content.



Upload new images, showcasing all the health &amp; safety measurements you have in place to generate trust. The better your guests can picture their experience at your venue in advance, the higher the chance they’ll decide to stay with you.



<h4 class="wp-block-heading" id="h-3-last-minute-offers">3. Last-Minute Offers</h4>



Many are still hesitating to book their Summer holidays yet. But most of the vacation rentals are already booked. So, this is your chance to promote last-minute deals in your hotel and win those customers over to your venue. Your turn-over is most likely higher than those of holiday rentals, which could present some attractive availability options for those bookings.



Whilst you’re promoting any last-minute rooms, use the opportunity to upsell. Think of an attractive combined offer with your restaurant/spa facilities.&nbsp;



<h4 class="wp-block-heading" id="h-4-showcase-your-amenities">4. Showcase Your Amenities</h4>



Need a break from DIY meal-kits and takeaway food? Could you do with someone pampering you for a while? Keywords that might trigger a lot of us right now. The beauty of staying in a hotel lies in the fact that you don’t have to take care of yourself!



The all-in relax package, which holiday rentals don’t offer. A fact you should tap into right now and center your promotional messaging and Tripadvisor page around. “Get spoiled and take the break you deserve”.



If you need help sending out your email and SMS promotions to your customers or looking for more Tripadvisor best practice to increase your hotel bookings, <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

How to Tackle Tripadvisor’s Latest Hotel Booking Challenge

It’s now been just over a week since the U.K. government set lock-down in place to prevent coronavirus spread. At Stampede we were already fully stuck in our work from home setup and up to speed again. We were really thankful to be able to do this. It allowed us to get on with some really important projects quickly.



Here’s a roundup of what we’ve been doing to help out our customers and the sector overall:



<ul class="wp-block-list"><li>Built and launched a <a href="https://stampede.ai/blog/new-feature-alert-gift-cards/">free digital gift card</a> generator</li><li>Made the Marketing features free to all</li><li>Built a database CSV import system for Marketing</li><li>Designed and added multiple new email marketing templates</li></ul>



<h2 class="wp-block-heading">Free Digital Gift Card</h2>



Something we’d had in the pipeline for a while, but seeing the immediate need for pay-it-forward systems as lock-down commenced meant we brought this to the top of the pile.



In roughly 3 days our product team pulled it all together and we had a working <a href="https://product.stampede.ai/gifting">digital gift card system</a> for anyone to use, for free.



Interest is already picking up and feedback from users so far has been positive. We look forward to seeing this getting plenty of use.



We’re now adding extra functionality and polish to the system but anyone can start using it right away



<h2 class="wp-block-heading">Marketing For Free</h2>



There were two stages to this decision. First &#8211; we wanted to make sure any and all businesses using Stampede had an easy way to talk to their customers and give them critical updates. And so, <a href="https://stampede.ai/how-it-works/marketing/">email and SMS marketing</a> is now available to everyone regardless of their plan.



Second &#8211; if it was free for all customers, there’s no reason it shouldn’t be free to other businesses like them. They needed to send critical updates too and we wanted to help with what we can.



This pushed us to:



<h2 class="wp-block-heading">Database Upload with CSV</h2>



It was a necessary addition to make sure businesses could make full use of the Marketing features. Like Gift Cards it was moved up to highest priority for the product team.



This is live now too, enabling any business with a CSV database of their customers to upload to Stampede and start sending emails.



<h2 class="wp-block-heading">New Email Templates&nbsp;</h2>



After seeing what sorts of activities our customers were turning to in order to keep operating, our marketing success team built some brand new email templates inside the Stampede Marketing system. 



To help businesses promote these new activities faster there’s now a template for “We Deliver” with logos of popular delivery apps included; “Takeaway Available” for those offering takeaway; and “Gift Cards” to help promote the new digital gift cards businesses would set up, also within Stampede. 



As part of the Marketing feature, these are all free to use as part of the updates covered above. 



It’s been a fairly hectic week (and a bit) for everyone but as time marches on we hope that the new activities and processes become the new norm for people, and the businesses are able to find their feet in new and successful ways.



If you&#8217;re not an existing Stampede user you can sign up for access to Gift Cards and Marketing <a href="https://signup.stampede.ai/?source=marketing">HERE</a>.

Weekly update from Stampede featuring Gift Cards and Marketing

Last Week at Stampede

Internet access and provision is essential for nearly every successful business these days. Customers and clients love fast and reliable guest WiFi. But if you’re just starting out, or you’re upgrading your WiFi, getting your head around the WiFi jargon can take up time better spent running your business. Here’s an explanation of the terms you may come across to help you provide the best WiFi for your business and customers.



ISP &#8211; Internet Service Provider An Internet Service Provider (ISP) is a company that supplies the Internet connection into a venue. The router provides the gateway between the Internet and all the devices via this connection. The ISP is often referred to as the ‘provider’. Every organisation or home with Internet access has an ISP. 



Broadband Broadband is a type of high-speed Internet connection which is now the standard way to connect to the Internet. Broadband packages come in different forms including cable, ADSL, and mobile.



Cable broadband is provided through fibre-optic cables. These provide faster broadband speeds than ADSL. Landline and digital television services can also be provided through the cable. Your ideal speed depends on your business. You should consider fast fibre-optic cable with a package that includes unlimited downloads if you are providing guest WiFi in premises such as cafes and bars. 



In the UK, ADSL broadband is provided through existing BT phone lines. The speed depends on your distance from your local telephone exchange. The closer you are to the exchange, the faster the broadband. 



Mobile broadband is transmitted via mobile phone networks. Users need a mobile phone signal to access the broadband.



LAN &#8211; Local Area Network A local area network (LAN) is when two or more computers are connected together in a building using software or hardware. A LAN can be wired or wireless. The administrator of the LAN will decide what can be shared and what can’t be on the network.



You can set up multiple networks on the same broadband connection, with different bandwidths for each one. For example, you might have one network for staff and one for customers. You’ll need plenty of bandwidth for your customers! You set these up through the router.



Your router sends data from the Internet cable to a device and acts as a wireless access point so that the data can be shared through radio signals instead of another cable. It is plugged into your landline or cable line. When running a business with guest Wi-Fi, you’ll need a router that allows for multiple networks. Routers may come with various security tools, for example, firewall management and intrusion detection.



IP Address IP means Internet Protocol. There are two types of IP address: internal and external. An internal IP address is a series of numbers that identifies your router connection. 192.168.1.1 is a common one used for routers. To change your router settings, you need to know your IP address. 



The easiest way of finding it is to look at the back of your router. Most have a sticker or card with all the information you need for logging into its settings, including the IP address.



An external or public IP address is used across the entire Internet to locate computer systems and devices. Your Internet service provider assigns you an external IP address when you connect to the Internet. When your web browser requests a webpage, it sends the IP address along with it. Your provider uses external IP addresses to determine which customer uses which website. 



Bandwidth Bandwidth refers to the volume of information per unit of time that an Internet connection can handle. Bandwidth is expressed in bits per second (eg, 50 Mbps is 50 million bits per second). However, it can be expressed in other ways and it’s important to check which unit is being used.



Businesses will vary on how much bandwidth they need. If you’re providing guest WiFi, you must get this right. Customers will not tolerate poor Wi-Fi connections and your reputation will suffer. Monitoring usage is essential in understanding how much bandwidth is being used, and when. 



WAP and Hotspot A wireless access point (WAP) is a hardware device on a local area network that allows WiFi devices to connect to a wired network. The WAP usually connects to a router although it may be included in the router itself. WAPs feature radio transmitters and antennae. 



The hotspot is the physical location where Wi-Fi access is available. Putting up signs with a Wi-Fi symbol is a helpful way of letting customers know how and where they can log on.



Cloud Controller Your WAP can come with a hosted cloud controller service. Cloud computing simply means that you store and access data over the Internet rather than on your hard drive. A cloud controller lets you manage your WiFi system from anywhere as well as managing multiple sites with a single log-in.



Mesh Network WiFi mesh networking kits are often sold to businesses and consumers to address WiFi ‘dead zones’ because they blanket a building or home with WiFi. Having a mesh network means that you don’t need to use range extenders or extra access points. 



The kit, which normally replaces your existing router, includes nodes. One node or router connects to the Internet through your modem. This node and each of the other satellite nodes then communicate with each other. Cover is expanded with each new node. Mesh networks are easy to set up. You manage the system, for example, to set up a guest network, by using an app.



Captive Portal If you want to set up guest Wi-Fi, you’ll need a <a href="https://stampede.ai/how-it-works/wifi">captive portal</a>. A captive portal is a webpage that a user needs to view and interact with before being given access to a public WiFi network. It is mainly used for authentication purposes and is usually in place for free or chargeable WiFi hot spots e.g. business centres, cafes, bars and hotels. 



The captive portal may feature a branded log-in page, conditions of access, surveys, and payment options. The page with the log-in details is sometimes called the splash screen. The landing page is the page the customer or guest gets put through to after they log in.



The trick to a great captive portal is making it easy for the user while getting benefits for your business or service. Through your captive portal, Stampede can turn your guest Wi-Fi into a money making asset for you. It will also give your customers a great Wi-Fi experience. You can grow customer loyalty, stay compliant with the law, increase your social media presence, and build your brand.



Wireless security Wireless security, sometimes referred to as wireless network security, <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">protects a wireless network from unauthorised access</a>. Understanding the common acronyms will help you choose the best security for your network. 



WPA2, WPA and WEP are the three encryption protocols you will probably come across. WPA2 is the most secure of the three. When it is enabled with its strongest encryption option, data traffic is scrambled with the most up to date encryption standards. This is the one you should use. If you are providing guest Wi-Fi through a captive portal, you have to use it. 



WEP, introduced in the late 1990s, is easily hacked and should not be used. WPA replaced WEP, and is an option if a device does not support the more up to date WPA2. 



<a href="https://stampede.ai/blog/wpa3-the-next-generation-in-wifi-security/">WPA3 will replace WPA2</a> and the transition has already started, although it will take time to roll out. WPA3 has significant new security features and will be important for open public Wi-Fi networks. However, a WPA3 enabled router will need WPA3 compatible devices (laptops, phones) to take advantage of the new features.



MAC Address – Media Access Control Address A media access control address (MAC address) is a unique code assigned by a manufacturer to every piece of hardware that connects to the Internet. A MAC address ensures each device is unique and allows data to be passed among hardware devices. 



Many people will never need the MAC address to use their devices. However, some providers may require registration of the address to ensure those who are paying for the service are the only users who can connect. If you do need it, you can normally find it on a sticker on the device. The address is composed of six pairs of numbers/letters separated by colons. If the device is portable, it may be printed inside the battery compartment.



Contact us at Stampede



If you’d like more info on how to make guest WiFi work for your business, we’re ready to help. Whether you’re a major business or just starting out, you’ll be in good hands. 



Stampede is the smart guest WiFi for any venue, from independent coffee shops to global brands with thousands of sites. We provide a level of <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">customer insight</a> previously only available to large corporations. If you’d like to grow your business and build brand loyalty, get in touch. We’d be delighted to chat.



<hr class="wp-block-separator has-css-opacity"/>





<hr class="wp-block-separator has-css-opacity"/>

The Ultimate Beginners Guide to WiFi Jargon

Your&nbsp;table booking data&nbsp;is a treasure trove of customer insights.&nbsp;That’s the place where customers tell you about their individual needs and preferences when it comes to dining out. Though to use your data effectively it’s best to&nbsp;link your booking system to a Customer Relationship Management&nbsp;(CRM) platform. 



<hr class="wp-block-separator has-alpha-channel-opacity"/>



This creates a&nbsp;single customer view&nbsp;where all information on that particular customer is gathered together. Use those insights to&nbsp;personalise your customer experience&nbsp;and turn them into regulars.



<h5 class="wp-block-heading" id="h-generate-more-sales-with-connected-bookings-and-crm-data">Generate More Sales With Connected Bookings And CRM Data</h5>



The key to&nbsp;high conversion rates&nbsp;and increased sales is personalisation. You can power your&nbsp;personalised campaigns&nbsp;with all the data you gather together in your CRM. Also access data sources such as loyalty schemes, e-commerce,&nbsp;<a href="https://stampede.ai/blog/the-revenue-boosting-combo-of-wifi-and-bookings-data/" target="_blank" rel="noreferrer noopener">guest WiFi</a>,&nbsp;<a href="https://stampede.ai/blog/3-ways-to-improve-customer-experience-with-bookings-reviews/" target="_blank" rel="noreferrer noopener">online reviews</a>, etc. for this.



Ideally, you opt for an&nbsp;all-in-one solution. The data sync will happen automatically and your database will grow and be kept updated for you.



As a fallback, you can integrate your systems but there are risks, such as duplicate creation, transmission errors and added costs.



<h5 class="wp-block-heading">How To Build A Strong Customer Profile From Your Bookings Data</h5>



Here’s what you should include in your customer profile.



Customer related:



<ul class="wp-block-list"><li>Basic contact details, including birthday if possible</li><li>Demographics &#8211; family, couple</li><li>Preferences &#8211; favourite table, food &amp; drink</li><li>Dietary requirements</li></ul>



Booking related:



<ul class="wp-block-list"><li>Frequency &#8211; loyal customer vs. first-time visitor, last booking</li><li>Behaviour &#8211; day of the week and times</li><li>Type &#8211; one table or group, events</li><li>Special occasions &#8211; birthdays and other anniversaries</li><li>Customer satisfaction based on reviews</li><li>Check size &#8211; big vs low spender</li><li>Previous no-shows</li></ul>



All these can be used to feed your&nbsp;<a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">personalised marketing campaigns</a>. E.g. a special deal for your customer’s favourite drink, a simple birthday offer or a win-back campaign&nbsp;if it&#8217;s been a while since the last booking.



Looking for a smart hospitality growth platform that combines CRM, bookings, marketing and much more?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Book a demo</a>&nbsp;with our team to find out more about Stampede.

How To Use Bookings Data To Supercharge Your CRM

A new venue opening is always exciting and creates a big hype.



Press coverage, opening events, social media posts, website launch… And of course, word-of-mouth from those who have already paid you a visit.



Inevitable, after all the buzz there will eventually come a time when the&nbsp;initial spike in your footfall&nbsp;will start to slow down.&nbsp;



The good news, there’s a way to prevent this from happening.



<h5 class="wp-block-heading">Keep Up Your Footfall With Customer Data</h5>



If you capture customer data from the moment you open the doors of your new venue, you’re able to&nbsp;build and grow a strong mailing list.&nbsp;



This mailing list is the foundation for your marketing and helps you turn all those first-time visitors into loyal customers.&nbsp;



The graph below helps you visualise how footfall is impacted over time, depending on if you have access to customer data from the beginning or not.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29.png"><img loading="lazy" decoding="async" width="1024" height="636" src="https://stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-1024x636.png" alt="" class="wp-image-22567" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-1024x636.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-300x186.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-768x477.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-150x93.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-592x368.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29.png 1050w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h5 class="wp-block-heading" id="h-how-to-quickly-grow-a-mailing-list">How To Quickly Grow A Mailing List</h5>



However, building a mailing list from your&nbsp;<a href="https://stampede.ai/blog/the-revenue-boosting-combo-of-wifi-and-bookings-data/" target="_blank" rel="noreferrer noopener">table booking system</a>&nbsp;alone will only provide you with a limited amount of data. You will get the data from the lead booker but not the entire party, hence you’re missing out on a big bunch of customers.



So, ideally, you want to&nbsp;get the contact details of everyone&nbsp;who is in your venue.



The best way to gather this real-time data is by using your WiFi as a <a href="https://stampede.ai/how-it-works/wifi" target="_blank" rel="noreferrer noopener">captive portal</a>. This means customers enter their contact details when they sign up for your WiFi. 



Now all you need to do is to set up email and SMS campaigns to reach out to those customers.



Save some time and make use of&nbsp;<a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations/" target="_blank" rel="noreferrer noopener">automated campaigns</a>:



<ul class="wp-block-list">
<li>Post-visit&nbsp;&#8211; thank them for their visit and offer a discount for next time</li>



<li>Referral&nbsp;&#8211; offer a discount or upgrade if they bring in new customers</li>



<li>Win-back&nbsp;&#8211; reach out to those who haven’t come back yet with a special deal</li>
</ul>



Tip: If you ask for your customers’ dates of birth, you can surprise them with a personalised offer for their big day!



Start capturing your customer data to sustain your footfall in your new venue.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about the&nbsp;<a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Stampede Captive Portal</a>.

New Venue? Keep Your Footfall For Longer With Customer Data

<h4 class="wp-block-heading" id="h-what-s-on-this-week">What’s on This Week</h4>



It’s a doubleheader Monday this week, closely followed by the opening of the first advent calendar door on Tuesday.



Let’s dive into this week’s ideas.



<h4 class="wp-block-heading" id="h-mon-30th-nov-cyber-monday"> Mon 30th Nov &#8211; Cyber Monday</h4>



Black Friday’s lesser-known sibling is an extension of the sales event that kicks off Christmas shopping season. Use it to keep the momentum up your Black Friday promotions or as a chance to switch things up a bit with a variation of last week&#8217;s offer.



<h4 class="wp-block-heading" id="h-mon-30th-nov-st-andrews-day">Mon 30th Nov &#8211; St Andrews Day</h4>



Scotland’s National Day and a chance to celebrate all things Scottish. When it comes to food and drink there is a myriad of choices: Haggis, whisky, smoked salmon, Stornoway black pudding, stovies, tablet and we only deep fry two of those&#8230;



 If Cyber Monday isn’t for your brand, some visual content about the diverse Scottish larder will go down well today on social media. 



<h4 class="wp-block-heading" id="h-tues-1st-december">Tues 1st December</h4>



The start of December is the start of Christmas for many. Use it as a chance to remind customers and fans of Christmas offers and booking availability, or implement a Christmas social media theme such as an advent calendar or 12 days of Christmas with topics relevant to your business.



<h4 class="wp-block-heading" id="h-fri-4th-dec-bartender-appreciation-day">Fri 4th Dec &#8211; Bartender Appreciation Day</h4>



Falling on the first Friday of December, this a day to say thanks to all the bartenders out there. Thanks for all the extra tasks they’ve undoubtedly taken on this year, all the time and effort they’ve taken to keep customers safe and happy in a difficult working environment.&nbsp;



 Grab a picture of your bar team, or dig one out of the archive for social media this Friday, giving your fans a chance to say thanks or share stories of great experiences they’ve had thanks to the bartending team.



That&#8217;s all for this week, time for a Tunnocks Tea Cake and a glass of Irn-Bru.



 If you need any help with setting up Christmas promotions and campaigns, please <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Fresh Content Ideas To Fuel Your Marketing

Consumers appreciate speed and convenience. Pair this with a pandemic that’s encouraged people to stay at home and you have the premise for why online ordering has recently seen exponential growth. While there’s <a href="https://stampede.ai/blog/why-you-should-put-your-restaurant-on-a-delivery-app-now/">no longer room for argument</a> as to whether deliveries should be an option for restaurants, the debate of how they should be administered still stands. &nbsp;



Did you know?



Did you know that revenue generated by off-premise dining makes up 44% of all restaurant sales, with 25% of those orders accounting for delivery?<a href="https://www.restaurantbusinessonline.com/operations/how-do-third-party-delivery-players-stack">[1]</a>



As such, the aim of this article is to guide restaurant owners through the decision-making process when it comes to answering the following question:



Should restaurants provide delivery themselves (DIY) &#8211; or should they rely on third-party services?



To help you work out what’s best for your business, let’s work through the pros and cons of the two options.&nbsp;



Here goes:



DIY Delivery 



Pros



<ul class="wp-block-list"><li>If you want full control of your restaurant’s order and delivery system, then DIY delivery is the way to go. Having complete reign gives you the ability to control your delivery logistics so that you can put every effort into keeping your customers happy with your service.</li></ul>



<ul class="wp-block-list"><li>In-house delivery methods allow restaurant owners and managers the freedom and flexibility to define their own product-offering and business model. For example, there are many third-party services that are restrictive by the type of products they can deliver.&nbsp;</li></ul>



<ul class="wp-block-list"><li>By cutting out the middleman, you can reduce the potential for communication breakdown. There is less room for error when customers direct their orders to the source. At the same time, you can own the conversation with your customers where you provide them with options to order online or via a phone call. </li><li>Using your own vehicles is a great branding opportunity. Many companies use vehicles wrapped in eye-catching designs to get them noticed when driving around. It&#8217;s like a mobile billboard for your business, instead of a solo cyclist with a cuboid backpack.</li></ul>



Cons



<ul class="wp-block-list"><li>Hiring delivery staff and delivery vehicles with in-house delivery operations can become costly.&nbsp; It can also be a complex procedure that adds to your admin, weighing you down with paperwork. </li></ul>



<ul class="wp-block-list"><li>Even if you have been in the restaurant business for years, your expertise in modern-day delivery expectations may be lacking. This could lead to disrupted logistics and incompetence that could give your restaurant a bad rep. So, if you are not prepared to master new skills, then “DIY” may not be the way to go.&nbsp;</li></ul>



<ul class="wp-block-list"><li>If things go wrong with an in-house delivery, there’s just no way to “pass on the buck”. If your customer is dissatisfied, then you will have to take full accountability for bad experiences. It’s fully up to you to provide ways to keep your restaurant customers happy.</li></ul>



Third-party Delivery Pros and Cons



Pros



<ul class="wp-block-list"><li>Outsourcing delivery gives you room to breathe. By relying on delivery service apps to do the hard parts for you, you can focus exclusively on the tangible things you provide to your patrons. You have more time and resources on your hands to concentrate on other important day-to-day efforts and bigger projects.</li></ul>



<ul class="wp-block-list"><li>Choosing to outsource delivery to a third party can lower your fixed expenses. It cuts out the need to pay wages to delivery staff and you won’t need to take out extra insurance. You also won’t need to purchase a fleet of delivery vehicles – which can put a huge dent in your profits.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Using a third-party delivery service has the potential to direct new business to you. Most third-party delivery services use web and mobile applications to run their services, with big advertising budgets to get consumers on board. The apps are out there doing the hard work of bringing you potential new customers.</li></ul>



Cons



<ul class="wp-block-list"><li>When you rely on a third-party service application to run your deliveries, then you lose a certain amount of influential control over your patrons. For instance, you cannot customise your customer experience so that it completely meets the goals and values of your brand. You also rely on third-party staff members, who you may never meet, to be the face of your restaurant.&nbsp; At least with in-house delivery, you can train employees in exacting the delivery standards that you would like your customers to experience.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Commissions and fees. Third-party delivery software services are convenient in the sense that you typically only pay commission per transaction. However, this commission can take a hefty chunk out of your profits, sometimes up to 35%. Depending on your type of establishment, staff, wages, and vehicle availability may work out cheaper for a DIY delivery operation.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Third-party apps rely on technology to work and if there’s been a technical hitch in the system, it can lead to broken communication and an unhappy customer. While it may be the third-party’s fault that your customer is dissatisfied, it’s still your reputation on the line.&nbsp;</li></ul>



The Bottom Line…



Both DIY in-house and third-party delivery options are weighted with advantages and drawbacks. But regardless of how you decide to run your delivery operation, it’s always a good idea to incorporate some sort of delivery software into your system. <a href="https://storekit.com/advice/restaurant-software-a-guide/">Technology comes in all shapes and sizes and with its help</a>, you can streamline your logistics and optimise your operation as a whole. 



If you&#8217;re looking for more control and flexibility, DIY is the best option. However, if you favour speed and convenience, outsourcing with a third-party delivery app would be a better fit.



References:



[1] Restaurant Business Online. <a href="https://www.restaurantbusinessonline.com/operations/how-do-third-party-delivery-players-stack">How Do the Third-Party Delivery Players Stack Up?</a> June 21, 2018



Sources:



<ol class="wp-block-list"><li>Moz. <a href="https://moz.com/blog/third-party-vs-in-house-delivery-guide">Third-party vs. In-house Delivery: A Guide to Informed Choice</a>, 22 June, 2020</li><li>Glympse. <a href="https://glympse.com/glympse/in-house-vs-third-party-delivery-pros-and-cons/">In-House vs. Third-Party Delivery: Pros and Cons</a>, May 15, 2019</li></ol>

Comparing In-House Delivery and Third-Party Delivery Apps

Restaurant management is not for the faint-hearted. With a new establishment flaunting itself on every corner, competition can be somewhat rife. Your dishes may be exquisite and your atmosphere delightful – but if you don’t market yourself productively, you could lose your patrons to the neighbour next door.&nbsp;



From coffee shop marketing to eloquently advertising your Michelin star restaurant, deploying the correct advertising techniques is what will draw in the next generations – ensuring that you always have tables to serve. &nbsp;



<h4 class="wp-block-heading">Did you know?</h4>



According to <a href="https://brandongaille.com/13-must-see-restaurant-social-media-statistics-and-trends/">Brandon Gaille [1]</a>, 40% of individuals learn about food through digital methods, such as websites, blogs, and mobile apps.&nbsp;



This statistic is expected to increase in the future.&nbsp;



For the next 50 years, millennials will make up a huge portion of your target audience with Generation Z following close behind. The two generations show proximate similarities and if you pay attention to what these folks want or expect from the service industry – then your marketing efforts are halfway there.



<h5 class="wp-block-heading">Three Things You Need to Know About Millennials</h5>



<ul class="wp-block-list"><li>They value opinions.&nbsp; Millennials can Google their hearts out. But when it comes to “sealing the deal”, they value opinions the most.This is why <a href="https://stampede.ai/resources/i-read-it-online-so-it-must-be-true/">word-of-mouth recommendations, online reviews and social media comments</a> are going to continue to sky-rocket in importance.&nbsp;</li></ul>



<ul class="wp-block-list"><li>They judge your credibility based on your <a href="https://stampede.ai/blog/establishing-your-coffee-shop-brand-online/">online presence</a>. A website is a great starting point but if you are not on social media, well, do you even exist? Restaurants that do not have active Facebook or Instagram profiles seem questionable to millennials and they might just doubt your authenticity.&nbsp;</li></ul>



<ul class="wp-block-list"><li>They love brands that support their causes. Millennials tend to be very proactive when it comes to social responsibility. Many direct their attention to brands and businesses that share their passions. So, if you support any causes or host fundraisers, you’re going to want to let your customers know about it. If you don’t support any causes, now’s the time to start.&nbsp;</li></ul>



It’s clear that the future of marketing will be built on digital grounds while considering the emotions behind human expectations. It will be even more imperative for restaurants to have an engaging social media presence where good reviews are regarded as valuable as solid gold. At the same time, creditability and transparency should form the backbone of every marketing campaign.&nbsp;



<h5 class="wp-block-heading">The Future of Digital Marketing for Restaurants</h5>



Now that we have some insight into what future patrons will expect from the food industry – the question is – what type of targeted marketing will cater to their needs?



We’ve already established that digital advertising is the way to go. But with technology evolving so rapidly, it’s important that you keep up to date with the up-and-coming trends so that you don’t fall off the wagon.



<h4 class="wp-block-heading">Here’s our researched list of future marketing trends:</h4>



<h5 class="wp-block-heading">Measurable Marketing</h5>



Gone are the days where marketing was a one-way method of communication. With the onset of digital marketing, businesses can now receive invaluable feedback from their audiences. Measurable marketing techniques can include:



<ul class="wp-block-list"><li>Facebook Advertising</li><li><a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Wi-Fi Marketing</a></li><li>Digital Ordering</li><li>Digital Menus</li></ul>



By applying each of these strategies, you not only create ways to continuously market yourself but you also get to collect the data on your patrons’ trends. This data can be used to perfect customer satisfaction and refine future marketing efforts even further.&nbsp;



<h5 class="wp-block-heading">Localised Marketing</h5>



Localised marketing is not only based on a restaurants target area. It also taps into the expectations of the individuals in that location. Using the information gathered from measurable marketing, restaurants can support causes that the locals tend to navigate towards.&nbsp;



As a current example, you could advertise your vegan, gluten-free, and organic meal options or you could turn your restaurant into a plastic-free zone.&nbsp;



Another hit of the future lies in charity fundraisers and community support. In this regard, small restaurants have an advantage over larger chains. They have the ability to position themselves as an integral part of the local fabric. This means that they can effectively structure themselves to be a friendly and familiar face within the community.&nbsp;



By implementing these “causes” into your marketing campaign, you will be satisfying your patrons before they even step through your doors.&nbsp;



<h5 class="wp-block-heading">Personalisation</h5>



Personalisation within the restaurant industry will focus on digital menus. This will streamline the ordering process and act as a platform for uniquely targeted advertising. Like measurable marketing, it will also help restaurants to gather the data they need to create dishes and menus that are personalised to individual tastes and dietary requirements.



Past trends will be saved and automatically adapted for the next dish recommendation. Ultimately, this will improve taste, customisation, and patron satisfaction.&nbsp;



<h5 class="wp-block-heading">Customer Loyalty Programmes</h5>



 Loyalty programs are no new invention. Gone are the days where clipped coupons find their way to the recycling bin. Future loyalty initiatives are now joining the digital revolution. Next-generation restaurants are using Smartphone technology and web-based applications to maintain a large and insightful customer database.



Essentially, Loyalty Programmes are a friendly way of asking patrons for their personal details. In exchange for certain perks (like free meals), customers agree to your marketing terms. Loyalty systems are currently being developed to send targeted and automated marketing emails, text messages, and push notifications directly to the customers on a database. This creates a cost-effective, streamlined, and customised marketing campaign that hits the nail on the head. &nbsp;



Marketing a restaurant with the right combination of trends and strategies stands second to none in making a business successful. By staying one step ahead of your customers and patrons, you will not only meet their expectations but you will also have the ability to market effectively. And in case you didn’t know – the future starts now!&nbsp;



References:



<ul class="wp-block-list"><li><a href="https://brandongaille.com/13-must-see-restaurant-social-media-statistics-and-trends/">Brandon Gaille Marketing Statistics.</a>&nbsp;</li></ul>

The Future of Restaurant Marketing

The online space can be challenging. If you thought the competition was widespread in your neighbourhood, then social media might surprise you with its vast assortment of amazing restaurant profiles and active social engagement. As intimidating as <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">social media marketing</a> may be, it’s important that you embrace it, especially if you want your hospitality business to work. 







So, you’ve created your social media profiles, you’ve compiled interesting content to post regularly. Most importantly – you have gathered a collection of high-quality photos and designs to represent your restaurant across your social platforms.



Problem is, now you can&#8217;t get anyone to engage with your profiles.



<a href="https://restaurant.eatapp.co/blog/hashtags-for-your-restaurant">With over 2 billion active users on Facebook and 800 million on Instagram</a>, it’s just a matter of catering to the right audiences and then drawing them in. &nbsp;



Further reading: <a href="https://stampede.ai/blog/how-to-find-the-right-social-media-channel-for-your-hospitality-business/">https://stampede.ai/blog/how-to-find-the-right-social-media-channel-for-your-hospitality-business/</a>



Our secret &#8211; #HASHTAGS



When it comes to having your turn of fame on the internet, then hashtags are your best bet when your focus is to place a restaurant in front of the right audiences. In this article, we will discuss what hashtags are, exactly. We will share some tips on how to choose the best hashtags for your restaurant.



<h4 class="wp-block-heading">What are Hashtags?</h4>



Most social media platforms allow you to do three things when posting content, namely:



<ol class="wp-block-list"><li>Adding a short caption or description</li><li>Uploading a photo or an image</li><li>Adding hashtags</li></ol>



When you add a hashtag to a post, then you categorize your posts. This means that when users browse for something online that’s relevant to your category, then the chances of your very own content appearing on search engines and feeds increases.&nbsp;



For example:



If you use the hashtag #greatfood in your post, then it will stand a much better chance of being discovered by audiences who are searching for “great food”.&nbsp;



Most social media platforms allow you to use more than one hashtag in a post. This increases the chances of your post being found even further. The more your post is seen, the more engagement it will attract.



<h4 class="wp-block-heading">How to Choose the Right Hashtags for Your Restaurant?</h4>



Right, now that you have some basic knowledge on what a hashtag is and how it works (and why it’s important), let’s walk through some steps on how you can choose the best hashtags for your restaurant, coffee shop, or café.&nbsp;



<ul class="wp-block-list"><li>Do some research into which hashtags your top competitors are using.</li></ul>



Look for posts by popular restaurants and see which ones have the most engagement. Then, take a look at which hashtags are included in these posts. This is a quick way to gather a list of hashtags that have proven to be valuable.



<ul class="wp-block-list"><li>Investigate to see which hashtags social media influencers are using.&nbsp;</li></ul>



Take note of the hashtags that social media influencers in your industry are using. Study the posts of famous chefs and popular foodies to see which hashtags they use religiously. Social influencers are people who have spent years capturing the same market you are interested in, so following their lead makes sense.&nbsp;



<ul class="wp-block-list"><li>Get to know your audiences and what they are looking for.</li></ul>



If you can define who your audience is, then it’s easy to delve into what it is they’re after. Wi-Fi marketing, for instance, is one tool that can be used to follow customer trends. You can also look at the hashtags your followers are using to get a better understanding of what interests them.



<ul class="wp-block-list"><li>Keep your eye on current trends.&nbsp;</li></ul>



Every now and then, an event or cause will create a stir. Large audiences will turn their focus on these trends and this is the perfect time to create posts around that topic to catch a ride on the wave of popularity.



<h4 class="wp-block-heading">Need More Advice?</h4>



When it comes to adding hashtags to your restaurant posts, use a variety that will typically fall into the following three categories (let’s assume you are running the Instagram account for an Italian restaurant in New York):&nbsp;



<ul class="wp-block-list"><li>Large region-specific hashtags.</li></ul>



These hashtags categorise a post according to a broad location you are targeting. They will draw the attention of holidaymakers or nearby “out-of-towners” who may be on the lookout for a place to eat when they decide to visit your neighbourhood. Example: #newyork #thebigapple #nyc



<ul class="wp-block-list"><li>Smaller region-specific hashtags that relate to your industry.&nbsp;</li></ul>



These are hashtags that feature more specified search terms that are relevant to what you offer &#8211; oftentimes having thousands of posts per tag. Example: #newyorkfood #newyorkrestaurants #italianfoodnyc



<ul class="wp-block-list"><li>Generic hashtags.</li></ul>



Generic hashtags do not specify a location but focus more on relevant keywords that will apply to your services. Example: #food #whatsfordinner #instafood #veganfood #pasta #pizza



Tip: If you only have one restaurant to market, then combine your smaller region-specific hashtag with a generic tag to create engagement with nearby audiences. Example: #whatsfordinnernewyork #veganfoodnewyork



<h4 class="wp-block-heading">We’ve Got Your Back!</h4>



Here’s a list of effective hashtags that you can use for your restaurant to get you started (just make sure that they are relevant to your post):



#foodie (currently trending)



#foodies



#hungry



#healthyeating



#instafood



#foodgram



#veganfood (currently trending)



#yougottaeatthis (adds a touch of fun and intrigue to your post)



#foodoftheday



* You can use the above keywords and merge them with your location to make them more localised.&nbsp;



Further reading: <a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/">https://stampede.ai/blog/how-to-effectively-design-social-media-posts/</a>



<hr class="wp-block-separator"/>



Hashtags are not the only effective technique that can be used for internet and social media marketing. If you want to know more about how you can nurture both <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">online and offline marketing efforts</a> and draw in followers, then please chat to us here at Stampede. Our mission is to provide a level of customer insight and marketing automation that works for businesses in the hospitality industry and beyond.&nbsp;



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How to Choose the Right Hashtags for Your Restaurant Posts

When we welcome new customers to Stampede and show them the marketing feature, there are often&nbsp;3 big questions when it comes to sending times and frequency. So, we’ve gathered these 3 common email marketing questions together and grilled our own marketing team for some answers to share with you.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-when-is-the-best-time-to-send-an-email-campaign">1. When is the best time to send an email campaign?</h4>



No doubt, the right timing has a big impact on the success of your email campaigns.&nbsp;<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Research shows</a>&nbsp;that the best sending time for the&nbsp;hospitality industry is between 8 and 10am, whereas&nbsp;marketing emails get the highest results at 4pm. Unfortunately, there is no one size fits all time for best email performance. It’ll be specific to your industry, business and customers.



A good starting point is to look into your social media&nbsp;stats&nbsp;to find out when your customers are online and engaging with your content. Historic email data, especially your open rates, also give you a hint on which times usually work best for you.



<a rel="noreferrer noopener" href="https://www.bluecorona.com/blog/mobile-marketing-statistics/" target="_blank">Around 75% of consumers will access their emails on their phones</a>. Think about when your customers might check their inbox during the day and are most likely to have time to read it. This will probably be at times before work, during their lunch break and after work/late evening. However, the right time also depends on the customer demographic, e.g. families have different daily habits than business people.&nbsp;



The&nbsp;actual email content matters&nbsp;as well. Your longer monthly newsletter is something your customers can read after work or even during the weekend. Whereas your short and punchy lunch offers will ideally land in their inbox around the time people start thinking about where to go for food.



<h4 class="wp-block-heading">2. Which day is the best to send emails?</h4>



<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Statistics show that Tuesday and Thursday</a>&nbsp;are in general the best performing days of the week for emails.&nbsp;



However,&nbsp;always consider your content and its relevance. Are you trying to fill in empty tables due to cancellations? Or are you trying to promote any upcoming events in the next month? Regardless, you should always send time-sensitive offers based on their own timeline before considering overall industry best practices (ideally within your ideal time slots).&nbsp;



And again, dive into your own data and compare different weekdays to the weekends to see where you can get the best responses. You can also start your own A/B test and experiment with different days. Social media analytics will also provide you with the days of the week.



There’s only one golden rule for days:&nbsp;avoid public holidays&nbsp;if you can.



<h4 class="wp-block-heading">3. How many times a month is considered the optimum for emailing customers?</h4>



The important bit here is to&nbsp;be consistent&nbsp;and to come up with your own schedule. If you do it randomly, you might end up sending too many or not enough. Watch out for increasing opt-out rates, this is a sign of emailing too frequently. And always bear in mind,&nbsp;only send out emails that provide value&nbsp;to your customers and not just because it&#8217;s time to send one.



Your loyal customers especially will appreciate tailored offers and updates coming through on a more regular basis. They’re highly engaged and want to hear from you.



Your schedule could be weekly, bi-weekly or only monthly. You could, for example, do a monthly newsletter recap about your company and send out emails with offers in between whenever relevant.



Need a hand with <a href="https://stampede.ai/how-it-works/marketing/#email">sending your emails</a> to your customers?&nbsp;Or got more questions around email marketing? <a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with our team.

3 Big Hospitality Email Marketing Questions Answered

The acceleration of technology over the last decade has left <a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">no industry untouched</a>. With an explosion of online travel agencies (OTAs) creating both opportunities and threats for independent hotels. The process that many customers now use to choose and book a stay away from has changed beyond all recognition. There are still ways to encourage direct bookings vs OTAs and plenty of reasons to do so, which we will explore in this article.&nbsp;







On the one hand, OTAs offer a unique channel for promotions and market access. The volume of traffic they command gives independent hotels the opportunity to get offers out in front of thousands of potential customers who might never otherwise encounter their service. 



On the other hand, competition is often ferocious. Many independent hotels find this becomes a disheartening “race to the bottom”. The only winners in this scenario are those willing to cut their profit margins to the bone. With some operators apparently willing to boost occupancy at almost any cost.&nbsp;



The obvious benefit of direct bookings is the fact you won’t have to pay a commission to a third party. It’s all between you and the customer, giving you far more scope to make a healthy profit. Also, you have full access to your customers&#8217; data, which otherwise would stay with the OTA. Allowing you to get back in touch with your guests.



With this in mind, let’s explore some tried-and-tested ways that you can boost your direct bookings and drive up profits for the months ahead. 



Further reading: <a href="https://stampede.ai/blog/new-tech-friend-or-foe-for-independent-hotels/">https://stampede.ai/blog/new-tech-friend-or-foe-for-independent-hotels/</a>



<h4 class="wp-block-heading">User-test your website</h4>



Did you know that <a href="https://www.edhotels.com/80-hotel-bookings-made-mobile-devices/">up to 80%</a> of hotel reservations are made from mobile devices? Despite this statistic, many hotel websites make it difficult to make an online reservation from a phone. User test yours to make sure that you can easily and quickly make a reservation from your smartphone &#8211; if you’re not getting as many direct bookings are you would expect, this could be a prime reason.&nbsp;



Customers are increasingly impatient. If your website isn’t properly optimised for mobile or lacks a touchscreen-friendly booking engine, then they will abandon their attempt to reserve a room at the first hurdle. Similarly, test that your website loads quickly. As many as <a href="https://www.pegs.com/blog/10-reasons-why-hotels-must-embrace-mobile-optimization/">49% of visitors</a> will abandon your website if it doesn’t load within 8-10 seconds.&nbsp;



Finally, the phone number on your website should be a clickable link for mobile users. So that they can call you with one touch rather than having to dial the number manually. Again, the easier you make it for people to get in touch with you, the more calls you will get. It sounds simple, and it is… But it’s surprising how many don’t take this basic step of testing their website as a customer would have to use it. 



Make sure that you check your website from a user perspective regularly. At least once per month &#8211; and it should also be the first thing you do if you notice a sudden fall in direct bookings that wasn’t expected.&nbsp;



<h4 class="wp-block-heading">Make full use of Google My Business</h4>



Speaking of resources that are often not taken full advantage of. Have you registered your hotel on <a href="https://www.google.com/intl/en_uk/business/">Google My Business</a>? It’s free, and it’s packed with a host of tools that you can use to help you get more visitors to your website. Ultimately, more direct bookings as a result. Not only will visitors to your area see a full detailed listing on your business when they search for “hotels” within Google Maps, but you can also display special offers, weekly menu updates, photos, and much more.&nbsp;



Again, although this tool is available to all hotels, it’s surprising how many don’t take full advantage of it. Make your Google My Business page a “favourite” on your browser and set a weekly reminder to add new content to it. Respond to reviews that you receive; even negative ones can be turned to your advantage with a little skill.&nbsp;



Keeping your Google My Business page updated with seasonal opening times, latest menus and special offers will boost the overall traffic your website receives. As well as increasing it’s SEO ranking (increasing the likelihood of getting to that coveted front-page-of-Google result for certain keywords!)&nbsp;



<h4 class="wp-block-heading">Take advantage of changing habits by using Influencer Marketing</h4>



People’s leisure habits have changed remarkably over the last decade. In 2011, traditional TV consumed over 4 hours of time per day on average, whereas social media consumed just 90 minutes. By 2021, it is estimated that this statistic will have been turned on its head. With traditional TV relegated to less than one hour per day, and social media accounting for over 3 hours!&nbsp;



You can take advantage of this change by utilising <a href="https://goatagency.com/">Influencer Marketing</a>. This method of getting your hotel’s brand in front of a new audience allows you to micro-target very specific demographics. It can often be surprisingly cost-efficient when compared to other forms of advertising. Best of all, you can tie in a special offer to your influencer marketing campaign. This allows you to accurately measure the exact return on investment.&nbsp;



This marketing route lifts you right out of the run-of-the-mill comparisons that afflict OTA websites and allows you to package a stay at your hotel as an experience in its own right, rather than just a convenient stopping-off point to grab a quick sleep before heading out again.&nbsp;



<h4 class="wp-block-heading">Capture the email address of drop-in visitors &#8211; and turn them into repeat customers!&nbsp;</h4>



Did you know that a major source of direct bookings could be literally walking in (and out) of your front door as you’re reading this? Every day, people use your reception and bar/restaurant for business meetings, as a place to catch up with their emails or grab an after-work drink with colleagues. By utilising <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a>, you can capture their email address and entice them to return with some carefully selected offers. 



Want to learn more about WiFi Marketing? Get in touch.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



These drop-in visitors could be your best source of direct bookings, as they already know the location of your hotel. They have had a chance to sample your friendly, efficient service. Thus, they are more likely to be tempted to return by an offer of a free extra night or a free room upgrade. Best of all, when you email these previous visitors, you are not competing with anyone else for their attention. You have direct access to their inbox, and a <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">carefully-crafted email campaign</a> can be used to woo them to return again, and again!&nbsp;



<h4 class="wp-block-heading">Bringing it all together&nbsp;</h4>



We’ve explored four different methods, from basic to advanced, for helping balance the volume of direct vs. OTA bookings your hotel receives. While the proliferation of online competition might appear disheartening for independent hotel owners, there are ways you can turn the tide in your favour. Which combination will you choose to make your next year more profitable and rewarding?



Further reading: <a href="https://stampede.ai/blog/10-tips-on-nurturing-customer-loyalty-in-the-hotel-industry/">https://stampede.ai/blog/10-tips-on-nurturing-customer-loyalty-in-the-hotel-industry/</a>



Stay tuned for more articles to help you grow your business. Or join our email list to make sure you never miss out.&nbsp;

Direct Vs. OTA Bookings – Getting the Right Balance for Independent Hotels

While we’re in the midst of spring with plenty of time on our hands due to lockdown, now’s a good time for business owners to pull up their sleeves and do a bit of spring cleaning. But while it’s great to dust cobwebs and polish the silver, giving your digital house (your digital presence) a clean is also essential. Spring cleaning your digital places is probably something you’ve been putting off for a while, but with more hours at your disposal, the best thing you can do for your hospitality business during downtime is to prepare it for the months ahead. 



<h2 class="wp-block-heading">1. Polish and Refine Your Website</h2>



According to seo.com <a href="https://www.seo.com/blog/spring-clean-your-website/">[1]</a>, it’s important to constantly polish and refine your website since it is often the first interaction customers have with your entity. During your website spring clean, they suggest you:



<ul class="wp-block-list"><li>Update your contact details and include any icons that may lead to new social media pages.</li><li>Add new blog posts (and continue to do so on a regular basis) – if you don’t have a blog, now’s the time to add one!</li><li>Test all internal and external links to make sure they are not outdated or broken. Use a Chrome Plugin like <a href="https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en">Check My Links</a> to do this in one click on your site &#8211; we do.</li><li>Make sure that your contact form is working and goes to the right people.</li><li>Use Google Analytics to see how much traffic your website draws and which pages your audiences favor or avoid – and why. </li></ul>



<h2 class="wp-block-heading">2. Update and Clean Your Social Media Pages</h2>



Your social media presence plays an important role in marketing your brand and maintaining its good reputation. Keeping your pages clean, accurate, and up to date is vital to the online health of your business. A digital spring clean here should involve:



<ul class="wp-block-list"><li>Update your profile and cover photos. Refreshing and rejuvenating your visual presence will show your fans you are active and wanting to interact.  You can keep your logo but upload new cover photos for your pages. You can also update your bio across your pages and add new photos of your products or services to your galleries. </li></ul>



<ul class="wp-block-list"><li>Audit your posts and who you follow. Depending on how long you’ve had your social media business pages, there may be some posts that you no longer want to showcase. A good idea is to browse your older posts and review any that underperformed. As for what/who you follow, perhaps there are suppliers or other local businesses you could connect with (or disconnect from) to help improve your feed and how it inspires you.</li></ul>



<ul class="wp-block-list"><li>Check your privacy settings. Don&#8217;t neglect the security settings on social media platforms. Sometimes, more settings are added with updates and it may be worth your while to tweak old and additional settings to your liking. It’s important that your business profiles are secure and protected so that unwanted eyes cannot access your information. There could be former team members with admin access to your pages. Regularly updating passwords is a wise security move too.</li></ul>



<ul class="wp-block-list"><li>Take a quick peek at what your competitors are doing. Use your free time to browse the pages of your competitors and are other local businesses. See if they’re doing anything that you should be doing. While we are not encouraging you to replicate their material, their innovation may inspire you with some new ideas of your own.</li></ul>



<ul class="wp-block-list"><li>While you’re at it, you can also refresh your social media content calendar. Use your analytics tools to get insight into what has and hasn’t been working for you social media-wise. Then, revamp your strategy so that you can reach and engage with a broader audience.&nbsp;</li></ul>



<h2 class="wp-block-heading">3. Spruce Up Your Appearance on Google</h2>



Don’t forget the important role Google plays when it comes to the reputation of your business. You may want to:&nbsp;



<ul class="wp-block-list"><li>Google search your business. Are you listed on the first page? Is the information Google delivers about you accurate? Edit outdated information so that your brand remains consistent throughout all digital platforms and improves Search Engine Optimisation efforts so that you are found easily. Try searching as potential customers do like &#8220;healthy food restaurant Birmingham&#8221; rather than for the business name exactly. Tip: make sure you log out of Google or use an Incognito browser window before you do your search. This avoids personalised search results. </li></ul>



<ul class="wp-block-list"><li>Claim your pages. During your Google search, you might find some MyBusiness pages you didn’t know belonged to you. These pages add value to your online brand, and you can claim them and update them accordingly. There may even be some reviews you can respond to and you can build some new relationships. The same applies to other directory listings – see if you’re indexed correctly and bulk up your newfound listing with some fresh and encouraging content. </li></ul>



<ul class="wp-block-list"><li>Put some elbow grease into removing content you’re not happy with. If there is any content online that you do not want your brand’s name associated with, now’s a good time to take a proactive approach. Contact website administrators and request that the content is removed (politely, of course). If they refuse to do so, it’s in your right to seek legal action. </li></ul>



Spring is a great time to bring new life to your business – even if you are restricted by lockdowns and impossible regulations. You can use your time constructively to refresh your outlook, your business, and your strategy going forward.



Stay tuned for “How to Thoroughly Test and Spring Clean Your Digital Places: Part 2”. Here we’ll suggest how you can clean out other digital “nooks and crannies”. 



For more information on more ways to use digital technology to help your business, please <a href="https://stampede.ai/company/#contact">contact us</a> here at Stampede. 



<h3 class="wp-block-heading">References:</h3>



<a href="https://www.seo.com/blog/spring-clean-your-website/">[1] seo.com – Spring Clean Your Website</a>

Digital Spring cleaning of your social, website and other spaces

How to Thoroughly Spring Clean Your Digital Places: Part 1

Short-form video is one of the big social media trends&nbsp;for this year. If done right, this sort of content is one of the most engaging ones and certainly delivers high results. We’ve put together a&nbsp;selection of various online resources that will help you create high-performing video content.



<hr class="wp-block-separator"/>



Here’s all you need to know from the setup to the editing and the content to get you started.



<h4 class="wp-block-heading" id="h-1-the-setup">1) The Setup</h4>



Before you kick-off, make sure you consider the format of your video. Most short-form videos are filmed&nbsp;<a href="https://youtu.be/BYqbcqqhCVo" target="_blank" rel="noreferrer noopener">vertically</a>&nbsp;to make them fit to Instagram Reels and TikTok.



Also, short-form can be any video length between&nbsp;30 seconds and 2 minutes. So, make sure to keep it short and sweet when creating video content.



<h5 class="wp-block-heading" id="how-to-get-the-lighting-right">How to get the lighting right</h5>



This popular&nbsp;<a rel="noreferrer noopener" href="https://www.dexerto.com/entertainment/how-to-do-tiktoks-viral-photo-editing-hack-1622171/" target="_blank">TikTok photo hack</a>&nbsp;will help you get your image settings on spot for the perfect shot.



A more&nbsp;detailed lighting guide&nbsp;on food filming can be found&nbsp;<a href="https://www.deadpixelfilms.com/blog/lighting-food-video-in-a-busy-working-restaurant" target="_blank" rel="noreferrer noopener">here</a>. It will give you some more tips and tricks on how different settings could work for you.



If you want to showcase individual dishes and avoid distracting shadows a light box is what you need. Get instructions for a handy<a href="https://www.flaxandtwine.com/2013/02/diy-photo-light-box-a-finish-fifty-project/" target="_blank" rel="noreferrer noopener">&nbsp;DIY light box&nbsp;here</a>,&nbsp;build from a cardboard box.



<h5 class="wp-block-heading" id="how-to-best-present-food">How to best present food</h5>



It is all about putting your dishes in the right spotlight and making your customers’ mouths watery.



In essence, you can apply the same principles that work for food photography to filming. Watch this&nbsp;<a href="https://www.youtube.com/watch?v=HMGqeBuI1T0" target="_blank" rel="noreferrer noopener">short video</a>&nbsp;with&nbsp;<a href="https://www.instagram.com/andrewscrivani/?hl=en" target="_blank" rel="noreferrer noopener">Andrew Scrivani</a>, a well-known food photographer, sharing his ultimate best practices.



<h4 class="wp-block-heading" id="2-the-editing">2) The Editing</h4>



You want to stand out on your customers’ feeds, so get creative when editing. You can also try and stick to a&nbsp;theme&nbsp;that will make your videos recognisable. Find some free and ready-to-use&nbsp;<a rel="noreferrer noopener" href="https://www.canva.com/tiktok-videos/templates/" target="_blank">TikTok</a>&nbsp;and&nbsp;<a rel="noreferrer noopener" href="https://www.canva.com/templates/?query=instagram-reels-videos" target="_blank">Instagram</a>&nbsp;templates on Canva.



Also, make sure to check out this easy to follow&nbsp;<a href="https://blog.hootsuite.com/instagram-reels-tutorial/" target="_blank" rel="noreferrer noopener">tutorial to get your reel editing on point.</a>&nbsp;Everything you need to know from adding music, filters, green screens to making time-lapses and remixing.



<h5 class="wp-block-heading" id="how-to-use-filters-effects">How to use filters &amp; effects</h5>



??The choice of filters and effects seems to be endless. Have a look at these tips on&nbsp;<a rel="noreferrer noopener" href="https://www.bustle.com/life/how-to-search-tiktok-filters" target="_blank">finding and saving high-performing filters</a>.



Besides, the green screen effect can be really useful. It lets you change your background into literally anything you like.&nbsp;<a href="https://www.youtube.com/watch?v=enmKA97eIuQ" target="_blank" rel="noreferrer noopener">Here’s how you use it</a>.



<h5 class="wp-block-heading" id="how-to-add-sound-effects">How to add sound effects</h5>



Just missing the perfect background music for your video? Get inspired by the&nbsp;<a rel="noreferrer noopener" href="https://thepreviewapp.com/trending-instagram-reels-songs-audio/" target="_blank">90 most popular Instagram Reel songs</a>. Or have a look at this useful article on how to choose the right&nbsp;<a rel="noreferrer noopener" href="https://later.com/blog/tiktok-sounds/" target="_blank">TikTok sound</a>&nbsp;alongside your video.



<h5 class="wp-block-heading" id="free-editing-apps">Free editing apps</h5>



Make editing your videos a lot easier and quicker with an editing app. Here’re the 3 most popular ones. The best part is they’re for free!



<ul class="wp-block-list"><li><a rel="noreferrer noopener" href="https://www.capcut.net/" target="_blank">CapCut</a>&#8211;&nbsp;TikTok’s own tool</li><li><a rel="noreferrer noopener" href="https://inshot.com/" target="_blank">InShot</a>&nbsp;&#8211; all-in-one tool</li><li><a rel="noreferrer noopener" href="https://www.zoomerang.app/" target="_blank">Zoomerang</a>&nbsp;&#8211; including tutorials</li></ul>



<h4 class="wp-block-heading" id="3-the-content">3) The Content</h4>



When looking for content ideas, the most important part is to stay authentic and true to your brand. This is what makes videos such a powerful and engaging tool.



Get inspired by some great industry examples:



<ul class="wp-block-list"><li><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CUcZg95o6tt" target="_blank">Introduce your venue</a></li><li>Showcase a&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CZS-375hr-Z" target="_blank">dish</a>&nbsp;or&nbsp;<a rel="noreferrer noopener" href="https://www.tiktok.com/@urbantandoorbristol/video/7038657441826884869?is_from_webapp=1&amp;sender_device=pc&amp;web_id6918430262649947653" target="_blank">menu</a>&nbsp;highlights</li><li>Highlight&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CW8Uis8jigD/?utm_source=ig_web_copy_link" target="_blank">seasonal&nbsp;</a>events or&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CSSCL-AATqV/" target="_blank">promote</a>&nbsp;events</li><li>How to&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CWD-FrgtbRF" target="_blank">make your favourite dish</a>&nbsp;(<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=Hyz0C7i3ysU" target="_blank">cooking video tips</a>)</li><li>Go&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CWbelgjI_ew" target="_blank">behind the scenes</a></li><li>A&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CS_d6kYgeI1" target="_blank">day in the life</a>&nbsp;of &#8230;</li><li>Share&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CYcLDAFB4CG" target="_blank">customer stories</a></li><li><a rel="noreferrer noopener" href="https://www.tiktok.com/@poppycooks/video/6927752424480345350?is_from_webapp=1&amp;sender_device=pc&amp;web_id6918430262649947653" target="_blank">Kitchen</a>&nbsp;or&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CUXnp_vDY_W" target="_blank">cocktail mixing</a>&nbsp;hack</li><li>Introducing your&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CTmACnAIiJc" target="_blank">loyalty program</a></li></ul>



Want to start turning social media fans in to loyal customers, check out our&nbsp;<a href="https://stampede.ai/get-loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card system</a>. Or&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">get in touch</a>&nbsp;to find out more.

How To Create Engaging Video Content [25+ Free Resources]

One prominent trend in the hospitality industry is the rising&nbsp;<a rel="noreferrer noopener" href="https://mailchi.mp/exp101/good-morning-ring-an-old-friend-today?e=68c993fe11" target="_blank">customer demand for personalisation</a>. Personalisation is your key ingredient to creating a&nbsp;memorable customer experience. An experience that makes customers come back and spread the word about you.



<hr class="wp-block-separator"/>



 Simply put, personalisation is an easy and straightforward way to stand out, increase your sales and grow your business.&nbsp;



<h4 class="wp-block-heading" id="h-why-you-should-focus-more-on-personalisation">Why you should focus more on personalisation</h4>



<a rel="noreferrer noopener" href="https://www.revinate.com/blog/infographic-personalization-struggle-hotel-marketing/" target="_blank">62% of customers say they have recommended, chosen, or paid more for a brand that provides personalised service</a>.



It’s time to move away from the one-size-fits-all approach many businesses still rely on. Customers want to be understood as individuals and served according to their needs.



Data helps you to unlock the huge potential&nbsp;for a personalised experience. However, gathering data often raises concerns around security and the assumption that customers would not want to give their details away.



Despite that, recent studies have shown that&nbsp;<a rel="noreferrer noopener" href="https://www.fsrmagazine.com/expert-takes/diners-crave-personalized-experiences-are-you-delivering?fbclid=IwAR3vB4e9iY0arMVdccpQQjmj99MSe0_HZn087oYLY-7vbAyxKtEZ0kApFvA" target="_blank">84% of customers say they trust restaurants with their personal data if it translates to a better, more personalised experience</a>.&nbsp;



So, make sure to use the data and derive real value from it to create targeted and relevant offers.



<h4 class="wp-block-heading" id="how-to-grow-your-business-with-personalisation">How to grow your business with personalisation</h4>



Personalisation is not only about satisfying your customers&#8217; needs. There is more it can do to grow your businesses.



<h5 class="wp-block-heading" id="foster-customer-loyalty">Foster customer loyalty</h5>



Personalisation is the foundation of your relationship building. If you greet your customers by name whilst already preparing their favourite coffee it might not be a big deal for you. But will definitely be remembered by your customers. Think of how Starbucks is applying this principle by calling customers by their first name when their order is ready.



The same applies to keeping track of dietary requirements and food preferences to adjust your personalised menu recommendations accordingly.



<h5 class="wp-block-heading" id="increase-revenue">Increase revenue</h5>



In addition, remembering customer preferences based on past purchases gives you an easy&nbsp;opportunity to upsell. You know what they like, so why not proactively offer it to them when taking their order.&nbsp;



Also, email campaigns that include&nbsp;personalised offers and deals come with a much higher conversion rate (up to 6x). Start building customer mailing list segments based on transactional behaviour, interactions and demographics to better tailor your campaigns.



<h5 class="wp-block-heading" id="boost-word-of-mouth">Boost word of mouth</h5>



We all like to share special moments with others. So whenever you exceed your customers’ expectations chances are that they will recommend you, post about you and leave a positive review. This will, of course, bring in new customers.



<h5 class="wp-block-heading" id="improve-operational-efficiency">Improve operational efficiency</h5>



 If you know what customers want and like you can&nbsp;better predict trends. Give them more of what they like and take unpopular items off your menu. This will also help you towards better inventory management and further reduce costs.



 Watch out for <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii/">Part II of this blog article</a>, about what is needed to create a personalised experience, including some inspiring ideas.



Need help sending out <a href="https://stampede.ai/how-it-works/">tailored email &amp; SMS campaigns</a>?&nbsp;<a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">Get in touch</a>&nbsp;with one of our&nbsp;team who are happy to run you through it.

Drive Revenue And Loyalty With Personalisation [Part I]

With restrictions easing and working from home guidance changing across the country, a large number of people will start to return to offices soon. This means a big source of trade is starting up again with people commuting to work and back. And not forgetting all those potential customers working in offices close to your business.&nbsp;Increase your daily foot traffic with our marketing tips and tricks. 



<hr class="wp-block-separator"/>



To make the most out of this regained foot traffic, you should rethink your offers and marketing promotions and start reaching out to this “new/old” audience.&nbsp;



People&#8217;s behaviour has changed in the last 18 months. Chances are that they might have gotten used to their new routines of preparing food at home. So, it’s up to you to remind them to re-establish their old routines.



We’ve come up with 4 promotional ideas to help you increase your daily foot traffic:



<h5 class="wp-block-heading" id="h-4-promotional-tips-to-boost-sales-from-commuters">4 Promotional Tips to Boost Sales from Commuters</h5>



<h5 class="wp-block-heading" id="h-1-get-the-messaging-right">1. Get the messaging right</h5>



Most of us have a certain morning ritual. And for many people, this used to be a quick on-the-way-to-work meal and/or coffee to go.



With working from home, those breakfast sales, which usually come with a big profit margin, have suffered a lot. A similar situation happened during lunchtimes.&nbsp;



To get people back into their old habits, you have to really tap into the benefits. How much more convenient and tasty for customers to stop by your venue instead of having to prepare it all at home. Here&#8217;s some inspiration:&nbsp;



<ul class="wp-block-list"><li>“Save valuable time in the morning”</li><li>“We’ve got breakfast sorted for you, so that you can sleep in a little longer”</li><li>“Start off your working day with a proper cup of coffee”</li><li>“We’ve got you covered for lunch, no more weekly lunch planning needed”</li><li>“Same daily question, what’s for lunch today? But don’t worry, we’ve got you covered. Simply pop by …”</li></ul>



<h5 class="wp-block-heading" id="h-2-introduce-grab-and-go-menus">2. Introduce grab-and-go menus</h5>



<a href="https://www.restaurantware.com/blog/post/how-to-build-a-grab-and-go-menu/" target="_blank" rel="noreferrer noopener">Grab-and-go breakfasts and lunches or snack bites</a> are great to satisfy the needs of busy workers to get an instant feed. Plus, they help you to take off some stress in your service and kitchen operations during peak times, as you can easily prepare them in advance.&nbsp;



To <a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">boost sales further</a>, combine them with an enticing offer or introduce a “grab and go” only daily special. Think about incorporating food &amp; dietary trends in your boxes to make them more attractive.



<h5 class="wp-block-heading" id="h-3-create-after-work-buzz">3. Create after-work buzz</h5>



Happy hours are a classic promotion to bring in after-work crowds. We all love to meet up and unwind with co-workers and friends after a long day at work.&nbsp;



Discounts on drinks (2-4-1) and appetisers, special prices for selected food and drink combos, small plates or shareable snacks are just a few ideas for your happy hour.



Those deals are known to work well to give your bottom-line a profit boost. To make your happy hour a success, create a special menu based on your most popular, high-margin items.&nbsp;



<h5 class="wp-block-heading" id="h-4-promote-office-delivery">4. Promote office delivery</h5>



You’ve probably used the past year to ramp up and optimise your delivery business. Now you only need to promote it to offices around you.



Think about offering package meal deals and discounts for group orders. You might as well start off with a “free delivery” promotion to offices close by.&nbsp;



Also, make sure your <a href="https://stampede.ai/blog/get-found-by-more-customers/" target="_blank" rel="noreferrer noopener">Google My Business is up to date</a> so that your venue will show up in “near me “ searches.



<h5 class="wp-block-heading" id="h-bonus-tip-run-a-business-of-the-day-promotion">Bonus Tip &#8211; Run a “Business of the Day” promotion</h5>



This can help you to <a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">turn your neighbours into regulars</a>&nbsp;and spread the word about your business.&nbsp;



Simply pick a nearby business and provide them with free/discounted food/drinks or let them test a sample lunch menu. Alternatively, you can run this as a social media competition for local businesses to take part in (&#8220;tag your co-workers and lunch buddies!&#8221;) to win a special deal.



Turn all this extra daily foot traffic into loyal customers who visit time and again with our <a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card</a> solution. <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team </a>to find out more.&nbsp;

4 Promotional Tips to Increase Your Daily Foot Traffic

It has been a big year here at Stampede. Join us for a throwback of the highlights of 2019.



Looking back, we spoke to a lot of amazing people around the globe, running all different kinds of businesses. But we&#8217;ve also invested lots of thoughts and time into improving and updating our product.



<h4 class="wp-block-heading">The Platform</h4>



The platform itself got updated in the way it looks and navigates. We have released the fourth version of it, providing our customers with enhanced user experience and more detailed insights and statistics.



<h4 class="wp-block-heading">Features</h4>



Following feedback from our customers, we&#8217;ve added a couple of new, exciting features. All further enhancing their marketing efforts, providing them with even more ways to grow their business.



<ul class="wp-block-list"><li>Our Stories feature has transformed the way venue promotions are delivered to customers into a more dynamic and effective way. The first of its kind as an in-venue marketing tool.</li><li>The multi-site reporting saves time and allows for an easy way to compare metrics across various locations in just one report.</li><li>With our newest on-demand email marketing feature customers can be grouped into segments, which can be used for flexible bulk emailing.</li></ul>



<h4 class="wp-block-heading">Integrations</h4>



Various new integrations have been added to our product as well. For those who love to get things automated and streamline processes in their marketing and data, we&#8217;re now officially listed on Zapier. Also, we now integrate with Airship.co.uk, a hospitality CRM service.



<h4 class="wp-block-heading">The Stampede Family</h4>



Looking internally, a lot has happened as well. 



With our rapid growth in the last 12 months (and still ongoing), our employee size has more than tripled. We have even outgrown our office space.



The biggest achievement though is definitely our brand change from <strike>BLACKBX</strike> to Stampede in November. 



Have a look yourself at our 2019 review timeline:



<hr class="wp-block-separator"/>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="800" height="2000" src="https://stampede.ai/wp-content/uploads/2020/01/2019-year-in-review.png" alt="" class="wp-image-13849" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review.png 800w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-120x300.png 120w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-410x1024.png 410w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-768x1920.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-614x1536.png 614w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-150x375.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-592x1480.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-24x60.png 24w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-36x90.png 36w" sizes="auto, (max-width: 800px) 100vw, 800px" /></figure></div>



<hr class="wp-block-separator"/>



Many more highlights to come this year. So, stay tuned to not miss out on anything!

Stampede 2019 Review

Marketing automation on its own is powerful. However, when backed up with a <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">Customer Relationship Management (CRM) system</a> hospitality businesses can take their revenue and customer loyalty to the next level.



This clever tech pairing comes with significant opportunities to engage and retain customers, drive conversions and significantly boost profit margins.



In this blog post, we&#8217;ll explore what marketing automation fueled by a CRM system means and review some best practices as well as real-life examples.



<h2 class="wp-block-heading" id="h-what-is-marketing-automation">What is marketing automation?</h2>



<h4 class="wp-block-heading" id="h-1-1-definition">1.1. Definition</h4>



Marketing automation is a tool for businesses to streamline their marketing efforts and effectively communicate with their customers using personalisation and targeted messaging.



The driver behind this automation is customer data, which is collected and stored in the CRM solution. Many <a href="https://stampede.ai/how-it-works/marketing">CRMs</a> now include a marketing automation feature, allowing for easier campaign management and tracking.



Emails and SMS campaigns are sent out automatically using pre-defined triggers, such as specific customer characteristics or interactions.&nbsp;



Plus, automation saves staff a lot of time and also reduces the risk of human error.&nbsp;



<h4 class="wp-block-heading" id="h-1-2-trigger-based-campaign-examples">1.2. Trigger-based campaign examples</h4>



Here are some trigger-based campaign examples hospitality venues should implement.



<ul class="wp-block-list">
<li>New newsletter subscribers &#8211; a simple welcome message drives engagement and encourages revisits.</li>



<li>Win-back lost customers &#8211; attract them back with a special deal.</li>



<li>Birthday surprise offer &#8211; shows that you value your customers and helps strengthen your relationship.</li>



<li>Online review booster &#8211; an automated post-visit review request email will keep guest feedback flowing.&nbsp;</li>
</ul>



The required customer data for those campaigns can easily be extracted from the CRM through segmentation.



<h2 class="wp-block-heading" id="h-4-key-reasons-to-implement-marketing-automation">4 key reasons to implement marketing automation</h2>



Marketing automation benefits hospitality businesses in a number of ways.



Firstly, it allows nurturing customers towards long-term loyalty through personalised and targeted content. Customers are more likely to feel valued and appreciated when the messages they receive resonate with their specific interests and needs.&nbsp;



Secondly, personalised emails have proven to be more relevant and therefore have a higher conversion rate. In fact, they have a <a href="https://www.campaignmonitor.com/blog/email-marketing/how-personalization-and-automation-can-supercharge-email-conversions/">2.5 times higher click-through rate</a> than a generic email.



Thirdly, marketing automation also provides businesses with additional sales and upsell opportunities based on historic customer interaction in-venue and online.



Finally, once the setup is complete, automated campaigns don’t require much work as they run automatically. This allows your team to focus on other areas of the business.



<h2 class="wp-block-heading" id="h-best-practice-tips">Best practice tips</h2>



Marketing automation has become an increasingly important tool in the hospitality industry. However, to be truly effective, some best practices should be considered.&nbsp;



Firstly, input from various data sources through your CRM is crucial. By collating data from your tech tools, such as <a href="https://stampede.ai/how-it-works/wifi">Guest Wifi</a>, <a href="https://stampede.ai/how-it-works/loyalty">loyalty scheme</a> and <a href="https://stampede.ai/get-bookings">table booking platform</a>, you can build a comprehensive customer profile.



Furthermore, to make the best use of the data, it&#8217;s important to segment it into distinct customer groups. To make it easier, use the pre-defined data segments provided by CRM solutions.



Finally, operators should regularly check their triggers to ensure their automation work effectively and that customers still receive relevant and timely communications.&nbsp;



<h2 class="wp-block-heading" id="h-how-hospitality-operators-succeed-with-marketing-automation">How hospitality operators succeed with marketing automation</h2>



Here are some real-life examples from hospitality businesses that have used their CRM to automate their marketing processes.



<a href="https://stampede.ai/customer/bar-tonic">Bar Tonic</a> has seen astonishing results from their automated birthday emails, offering customers a martini on the house. So far, they’ve generated over £10,000 return visit ROI from it.&nbsp;



Another marketing automation usage example comes from the <a href="https://stampede.ai/customer/signature-pub-group">Signature Pub Group</a>. By automating their review request emails, they’ve managed to collect more than 12,000 reviews in a short period of time.



Marketing automation not only increases sales but is also a real time-saver. For example, <a href="https://stampede.ai/customer/birdhouse-london">Birdhouse London</a> is able to 2 hours per week since implementing it.



<h2 class="wp-block-heading">Takeaway</h2>



There is no doubt that marketing automation are an essential tool for any hospitality operator that wants to increase customer loyalty.



By laying down the foundation with a powerful CRM system and then leveraging it with personalised messages tailored to specific customer segments, they can make sure that their guests are engaged and keep coming back.&nbsp;

Increase Sales With Your CRM And Marketing Automation

Digital marketing analytics have changed with the iOS15 Apple privacy protection update from last year. Emails are now counted as open once they’re received rather than actually opened and read in some cases, which falsely increases email open rate.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Some outlets are suggesting that&nbsp;email open rates are less useful as a measure&nbsp;of marketing success now. We’ve always taken the stance that conversions are where you should focus your attention, but that doesn’t mean open rates are useless.



There are other ways your email open rates can still be a valuable metric for your marketing. You just need to take on a new approach to your email open rate analysis.



<h5 class="wp-block-heading">How to use open rates to measure your efforts</h5>



Rather than measuring your open rate as a stand-alone metric, you have to&nbsp;analyse the broader picture. Treat it in relation to other elements of your campaigns.



There are many factors that influence the success of your emails:



<ul class="wp-block-list"><li><a href="https://stampede.ai/blog/5-minute-guide-creating-great-subject-lines/" target="_blank" rel="noreferrer noopener">Subject line</a> &#8211; what is the value for the reader?</li><li><a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/" target="_blank" rel="noreferrer noopener">Email content and design</a> &#8211; is it appealing and enticing enough?</li><li><a href="https://stampede.ai/blog/3-big-hospitality-email-marketing-questions-answered/" target="_blank" rel="noreferrer noopener">Sending time and day</a> &#8211; when are customers online and engaging?</li><li><a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">Targeted or to all customers</a> &#8211; is it relevant to the individual customer?</li><li>Click rate &#8211; have you included (enough) links and buttons?</li></ul>



Keep those questions in mind when crafting your emails and these will also be the main part of your email analysis which you will compare against your open rate.



<h5 class="wp-block-heading">Set up your own email open rate analysis</h5>



A&nbsp;simple Excel sheet&nbsp;is all you need to get started with your open rate analysis, and it’s quick to set up.&nbsp;



Have a look at this fictional sample sheet to see what you should include and keep track of.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="http://assets.stampede.ai/downloads/email-marketing-analysis-template-stmpd22.xlsx"><img decoding="async" src="https://image.stampede.ai/fill/1024/187/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNi9TY3JlZW5zaG90LTIwMjItMDYtMDMtYXQtMTMuMjIuMzMtMTAyNHgxODcucG5n" alt="" class="wp-image-21789"/></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Download this Excel template <a href="http://assets.stampede.ai/downloads/email-marketing-analysis-template-stmpd22.xlsx" target="_blank" rel="noreferrer noopener">HERE</a> to see it in full and start using it for yourself to spot trends and find out what’s giving you the best results.



<h5 class="wp-block-heading" id="h-example-email-open-rate-analysis">Example email open rate analysis</h5>



Here are some&nbsp;key takeaways&nbsp;from analysing the email campaigns in relation to their open rates:



Sending times



<ul class="wp-block-list"><li>Regular Monday emails perform better later in the morning</li><li>In general, afternoon sending times result in higher open rates</li></ul>



Days



<ul class="wp-block-list"><li>Emails sent towards the end of the week get higher open rates as customers might be in the right mindset of planning their free time</li><li>For mid-week reminders use them in combination with PM sending times</li></ul>



Click rate



<ul class="wp-block-list"><li>You want customers to take action and book a table/room. If your emails include relevant (limited) offers with a clear call-to-action your click rate will increase</li><li>Personalised content, such as the loyal or new menu offer will also increase click rates</li></ul>



Subject lines



<ul class="wp-block-list"><li>For reminder emails &#8211; create a sense of urgency by including ‘last chance’, ‘secure now’ for a higher open rate</li><li>Vague subject lines result in lower open rates (special events to mark, 2 events coming up)</li><li>Including your company name will make it instantly recognisable and more relevant</li></ul>



Make it personal and targeted



<ul class="wp-block-list"><li>The highest open rate comes from emails that include the customer’s name in the subject line</li><li>The new menu launch offer targeted at loyal customers only makes them feel extra valued</li></ul>



Save time and automate your email campaigns. <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team to get started.

How To Get Insight From Questionable Email Open Rates [Part 1]

There’s no denying that loyal customers are a key revenue driver for any business. Their <a href="https://blog.hubspot.com/service/customer-loyalty-statistics" target="_blank" rel="noreferrer noopener">average spending is up to 67% higher compared to new customers</a>. More than ever, hospitality businesses should now up their efforts to increase customer loyalty to secure a steady revenue flow.&nbsp; A well-established way to get customers coming back and increase sales is by offering loyalty stamp cards. Collecting stamps at each visit and getting rewarded for it, what’s not to like about it?&nbsp;



<hr class="wp-block-separator"/>



But how many of your customers are actually filling and redeeming their cards? And how long does it take them to obtain a full one?



<h4 class="wp-block-heading" id="h-the-problem-with-loyalty-stamp-cards">The problem with loyalty stamp cards</h4>



Getting customers to sign up for your stamp card is usually an easy task, keeping them coming back to use the card is another story. All the initial excitement and interest in collecting stamps tends to wear off over time. <a href="https://www.sciencedirect.com/science/article/pii/S0167811621000082" target="_blank" rel="noreferrer noopener">The average rewards program gets a redemption rate of only 13%.&nbsp;</a>



Using stamp cards will increase the chances of a customer coming back, but it can’t be relied upon entirely as a way to keep them coming back for more.



The key action here is to keep customers engaged on a frequent basis in a variety of ways, so they get their stamps too. Let’s uncover some loyalty card secrets.



<h4 class="wp-block-heading" id="h-how-to-keep-customers-engaged">How to keep customers engaged?</h4>



First of all, you have to stay front of mind with your customers. They probably have many loyalty cards from various different places. So it’s on you to regularly remind them that they have a stamp card from your place as well. It’s all about actively encouraging them to come back more often.



Also, when creating your rewards, focus on these questions:



<ul class="wp-block-list"><li>Are they obtainable? Your average visit frequency helps you to determine the ideal number of stamps needed for a full card</li><li>Are they attractive? Which type of reward would your customers want? Are they worth collecting stamps for? Are your rewards relevant to your business?</li></ul>



<h4 class="wp-block-heading" id="h-email-sms-marketing-campaigns">Email &amp; SMS marketing campaigns</h4>



As ever, email and SMS marketing are a great tools to keep your customers interested and stay on top of their minds. It’s all about a friendly nudge to remind them of their loyalty stamp cards.



Here’s some inspiration for your campaigns to keep customers committed:



<h6 class="wp-block-heading" id="h-get-them-to-collect-more-stamps">Get them to collect more stamps:</h6>



<ul class="wp-block-list"><li>&#8220;How many more stamps do you need? &#8211; a fresh batch of &#8230; arrived today, and we know how much you love them. Come by to get yours.&#8221;</li><li>“&#8230; more stamps to go. Come by today to get one extra stamp for every &#8230; “</li><li>&#8220;Special weekday deal &#8211; earn double the stamps when you buy &#8230;&#8221;</li><li>&#8220;Flash offer &#8211; Buy 1, Get 1 free on all cocktails from 6pm-9pm.&#8221;</li></ul>



<h6 class="wp-block-heading" id="h-get-them-to-redeem-their-full-stamp-card">Get them to redeem their full stamp card:</h6>



<ul class="wp-block-list"><li>&#8220;Still haven&#8217;t redeemed your stamps?&#8221;</li><li>&#8220;Got a full card? You&#8217;re owed a free …, come by today and enjoy &#8230;&#8221;</li><li>&#8220;Don’t miss out on our special freebie for all redeemed stamp cards this month.&#8221;</li><li>“Your chance to win. All redeemed stamp cards from this month will enter a special prize draw.”</li></ul>



By the way, are you still using paper loyalty stamp cards? Everything we’ve said before is massively improved by going digital. Save money and gain more loyal customers faster with digital stamp cards.



<a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a> to find out more about our digital stamp card solution.

How to Maximise Revenue from Your Loyalty Stamp Cards

Ready to start building your business through social networks?

Promotion by Recommendation
There is no better promotion than a friend referring to a business. Using the <a href="/blog/press/how-important-is-mobile-marketing">Facebook Checkin feature on Stampede</a> you can post to your clients Facebook feed endorsing your brand/venue. When a user &#8220;Checks In&#8221; that user&#8217;s friends will be notified about their presence at that venue. 
<h3>User Experience</h3>
This is a no-brainer from a user experience standpoint, they get access to Free WiFi using Facebook instantly, no input required. The user will also have the option to opt out of the check-in should they want to.
Inputting information about yourself on a mobile can sometimes be quite tricky, with Facebook Checkin on WiFi we can completely forget the login form by clicking the Checkin using Facebook button.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Facebook Checkin on WiFi

What do you associate with the word merchandise? Probably shirts, caps, mugs but also fans, engagement, loyalty, pride, belonging and of course free advertising.



Basically, it is a little piece of your business that can be taken home by your customers. Your customers turn into brand advocates, showcasing your products for free and carrying your name into the world. Even better, every time they open up their wardrobe and spot your product, it might entice them to come by your venue. What’s not to like?



First and foremost this<a href="https://www.qsrmagazine.com/consumer-trends/new-kind-marketing"> retail-based marketing</a> approach can provide another welcome stream of revenue to your business. Most of the items allow for a big mark up on the selling price and can act as a real revenue booster.



There are some great examples of hospitality brands that have pivoted on merchandise.



Probably the best known when it comes to merchandising is the<a href="https://shop.hardrock.com/"> Hard Rock Cafe</a>. Fans travel around the globe to buy local Hard Rock merch. You can get their logo on nearly everything nowadays, and it&#8217;s definitely turned into a bit of&nbsp; cult following.



On the other hand, Edinburgh based businesses like<a href="https://www.instagram.com/civerinos_slice"> Civerinos Pizza Bar</a>,<a href="https://www.campervanbrewery.com/shop/merch"> Campervan Brewery</a> and<a href="https://www.cairngormcoffee.com/shop"> Cairngorm Coffee</a> and the international brewery and pub chain<a href="https://www.brewdog.com/uk/shop/merchandise"> Brewdog</a>, offer products that clearly reflect their brand by sticking to what they&#8217;re best known for. Their focus is on a few but recognisable branded products.



<h3 class="wp-block-heading" id="h-getting-started">Getting Started</h3>



Before you create your own products and venture into merchandise selling, there are some important questions to ask:



<ul class="wp-block-list"><li>Will it reflect your values and is it consistent with your overall messaging?</li><li>Does it provide a real benefit to your customers &#8211; would you buy it?</li><li>How are you going to display it in your venue?</li><li>Do you want to sell it on your website or use a third-party platform?</li></ul>



And sales can be boosted using promotions. There are various great ways to get your merchandise out there:



<ul class="wp-block-list"><li>Cross-selling &#8211; i.e. get a free mug with your 10th coffee</li><li>Social media is your best friend here, that’s where your fans are.</li><li>Share what you&#8217;re selling with your loyal customers via a newsletter and give them priority access/discounts.</li><li>Hold a flash sale &#8211; i.e. get a freebie upon your next visit</li></ul>



<h3 class="wp-block-heading" id="h-what-s-next">&nbsp;What’s next?</h3>



Got lot’s of great ideas for promotions but not sure where to start? Maybe a rack full of T-Shirts?



Go digital with in-venue promotions through your Guest WiFi. Design and launch offers in minutes, displayed directly to your customer’s mobiles. Faster than fliers and no wasted spend!



<a href="https://stampede.ai/company/#contact">Get in touch</a> with one of our team to get started with our<a href="https://stampede.ai/how-it-works/marketing/#stories"> Upsell feature.</a>

Turn Customers into Fans with Merchandise for Hospitality

We’re pleased to share with you the latest feature addition to our marketing platform: unique voucher codes.



In the past, conversion tracking between online marketing and offline conversion used to be a guessing game and many events were simply missed.



So far, Stampede has already closed a big gap with businesses being able to track returning in-venue visitors based on WiFi interaction. However, until now it wasn’t possible to record singular campaign conversion, i.e. matching customers who came back to the venue (to redeem their voucher) with the corresponding marketing campaign.



Unique voucher codes will allow you to do this. They help you better understand how many conversions your campaigns get by linking your vouchers to the emails you’ve sent. It’s a powerful and effective way to increase customer spending and reporting accuracy.



No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.



<h5 class="wp-block-heading" id="h-how-it-works">How It Works</h5>



Get started by creating a new voucher in the Stampede Growth section. Choose a name, redemption amount as well as expiry date and include a short description.



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-20-at-12.18.13.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/882/1236/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNS9TY3JlZW5zaG90LTIwMjItMDUtMjAtYXQtMTIuMTguMTMucG5n" alt="" class="wp-image-21710" width="441" height="618"/></a></figure>



<hr class="wp-block-separator"/>



Now head over to <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a> and enable voucher codes for your campaigns. You can then build promotional emails which will include a unique code for each customer in the audience. These one-time-only codes will also prevent customers from using them multiple times.



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png" alt="" class="wp-image-21712" width="370" height="338" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1.png 739w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-300x274.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-150x137.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-592x541.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-66x60.png 66w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-16-at-13.01.34-1-99x90.png 99w" sizes="auto, (max-width: 370px) 100vw, 370px" /></a></figure>



<hr class="wp-block-separator"/>



Each voucher code will be automatically attached to the email or SMS and allows for super accurate conversion tracking. Once customers redeem the voucher at your venue, you will be able to track each conversion back to your individual campaigns via the code.



To access the results of voucher code campaigns, head back to the Growth section in Stampede. Here you will see exactly how many conversions your campaigns are bringing in. 



<h4 class="wp-block-heading">Proven Campaign Ideas</h4>



To get started here are some campaign ideas to increase revenue and nurture customer loyalty.



<h6 class="wp-block-heading">Welcome Campaign</h6>



When a customer signs ups for your newsletter on your website, you can automatically send them a welcome discount voucher code. Once they redeem, you can track their full journey from their first online interaction to an offline in-venue visit.&nbsp;



<h6 class="wp-block-heading">Birthday Campaign</h6>



Personalised marketing is a great way to deepen your customer relationship and keep customers coming back. One example of these simple but effective campaigns is birthday emails with personalised vouchers attached.



<h6 class="wp-block-heading">Win-Back Campaign</h6>



Retain customers who haven’t been at your venue for a while and offer them a discount upon their next visit. If they redeem you can further engage them with additional offers, etc.



Also, make sure to set up an automated reminder email if the voucher hasn’t been redeemed after a certain time.&nbsp;



<h6 class="wp-block-heading">VIP Club Campaign</h6>



In this case, your vouchers give your loyal customers access to exclusive rewards and benefits, i.e. free or discounted merchandise. You can use this campaign in combination with special events, such as launch parties or celebrations.



Unique voucher codes are now live in Stampede, you can log in and use them right away. If you have any questions, <a href="https://h.stampede.ai/meetings/stampede/demo">reach out to our team</a> who are happy to help.

New Stampede Marketing Feature – Unique Voucher Codes

We’re pleased to announce our latest integration for Stampede with order-and-pay provider <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">Storekit</a>.&nbsp;



This game-changing integration enables hospitality operators to turn transaction data into powerful marketing campaigns. In turn, this will improve revenues and profitability for hospitality brands working with Storekit and Stampede, whilst also providing the other benefits of both platforms.



<h2 class="wp-block-heading" id="h-who-is-storekit">Who is Storekit?</h2>



Year founded:&nbsp;Storekit formally launched in 2020, although&nbsp;they&#8217;ve been working in hospitality tech for over a decade&nbsp; What it does:&nbsp;With <a href="http://storekit.com/">Storekit</a>, your customers can order and/or pay from their smartphone, wherever they are. For table ordering, that means bigger orders, and a better customer experience. For takeaway, that means growing your audience and improving your bottom line. Why customers love it:&nbsp;Storekit is the easiest and most beautiful mobile ordering system on the market – they&#8217;re bringing world-class consumer software to independent venues. It&#8217;s easy for your customers, easy for your team, and easy for you.&nbsp; &#8220;More sales. That&#8217;s the best thing about Storekit. 100%.&#8221; – Savan, Owner, The Arch Pub&nbsp;



<h2 class="wp-block-heading" id="h-the-integration">The Integration</h2>



So, what does this new integration look like? For operators using Storekit, they can now sync their customer and transaction data into Stampede automatically. This adds a new interaction within Stampede, which can be used to create targeted marketing lists.&nbsp;



Then it’s over to Stampede’s Marketing to send out email and SMS campaigns specifically crafted for those customers, based on their transaction history from Storekit. You can even stack the interactions with other Stampede features for more detailed targeting.



And it comes full circle too. When those customers come back to the venue, or make another purchase through Storekit, that information is attached to the campaigns sent through Stampede. This gives operators a level of reporting and ROI tracking rarely seen for hospitality brands.



Here are some examples of the kind of mailing lists you could build now:



Customers who have: Spent over £500 (via Storekit) AND have a birthday in the next 4 weeks (via Stampede Guest WiFi)



What to send: Send them a special birthday offer, knowing that they’re likely to spend big at your venue



<meta charset="utf-8">Customers who have: Spent more than £1000 (via Storekit) AND have left a negative review (via Stampede Reviews) What to send: Send them a win-back campaign as part of service recovery and turn them back into a brand advocate.



<h2 class="wp-block-heading">Improving Your Profitability</h2>



When it comes to acquiring new customers, many hospitality businesses still depend heavily on third-party delivery partners like Uber Eats, Deliveroo and Just Eat. All of which come with huge costs and minimal profits.&nbsp;



The combined power of Storekit and Stampede can help operators improve profitability by moving away from depending on these third party businesses. Gather customer data and bring more orders direct to your order-and-pay. Then, keep them coming back and ordering more with intelligent marketing that you control.



<h2 class="wp-block-heading" id="h-working-together">Working Together</h2>



A shared philosophy by both Stampede and Storekit on what technology should do for hospitality brands has come to fruition via this new integration. Together, we want to provide restaurants, bars, cafes and more with the kind of tech previously only available to online and eCommerce businesses.



Angus Jackson, Co-founder at Storekit said &#8220;For us, it was a no brainer to integrate with Stampede; they&#8217;re building beautiful tech that fits perfectly with our product philosophy &amp; mission to support forward-thinking and ambitious operators. We&#8217;re really excited to see our mutual venues making use of the rich data that will be at their fingertips&#8221;



Our founder Patrick said “We don&#8217;t use this phrase lightly but this is a game-changer for our customers. Storekit’s order-and-pay product is best in class and the integration between Stampede and Storekit enables unparalleled visibility on the entire customer journey. “



<h2 class="wp-block-heading" id="h-getting-started">Getting Started</h2>



The integration is available to use from 2nd December. If you have both Stampede and Storekit already set up, integrating the systems takes only a couple of minutes. You can <a href="https://help.stampede.ai/en/articles/5778183-how-to-link-up-your-storekit-integration" target="_blank" rel="noreferrer noopener">find a guide here</a>, or talk to one of our team on live chat.



To learn about either Storekit or Stampede, and this latest integration you can <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">book a call with our team here</a>.

New Integration With Storekit

Hey there everyone! Hope you&#8217;re having an awesome summer! 
We don&#8217;t have much of a sunny season here in Scotland, simply a part of the year where it doesn&#8217;t rain quite as much.
But that hasn&#8217;t stopped us here at Stampede &#8211; in addition to providing WiFi to a number of the <a href="https://stampede.ai/press/blackbx-one-million-customers-and-counting/">world&#8217;s hottest music festivals</a> over the past few weeks, we&#8217;ve been busy packing new improvements into Stampede and tweaking the awesome features you already know and love.
Here&#8217;s just a few of the updates we&#8217;ve brought to Stampede in July:
<h2 class="list-header ng-binding">Custom CSS</h2>
<img decoding="async" class="wp-image-5211 size-medium" style="margin: 0px 0px 10px 10px; float: right; width: 360px;" title="Stampede Custom CSS" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Screen-Shot-2017-07-24-at-12_13_56-360x168.png" alt="Stampede Custom CSS" width="360" data-constrained="true" />
You know, of course, that the Stampede splash screen can be <a href="https://www.stampede.ai/how-it-works#marketing">customised with your </a><a style="background-color: transparent;" href="https://www.stampede.ai/how-it-works#marketing">own logo and branding</a> but now, with our latest tweak, you can now add your own custom C
SS to create the splash screen of your dreams.
<h2 class="list-header ng-binding">Advanced Email Validation</h2>
We&#8217;ve tweaked the input process, so that email addresses will now go through more validation checks before gaining access to the WiFi. Eliminate the frustration of building up a mailing list composed of fake email addresses.
<div class="caption"><img decoding="async" class="wp-image-5222 size-medium" style="margin: 0px 0px 10px 10px; float: right; width: 304px;" title="Stampede Overview" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Stampede-Connect-Dashboard-2017-07-25-304x270.png" alt="Stampede Overview" width="304" data-constrained="true" /></div>
<h2 class="list-header ng-binding">Simplified Reports</h2>
<a href="https://www.stampede.ai/how-it-works#analytics">Our reporting features</a> have had some changes. It&#8217;s now easier for you to view the information you need, in an easier to understand and simplified way.
<h2 class="list-header ng-binding">Table Export</h2>
Need to collate your data into <a href="https://www.stampede.ai/how-it-works#marketing">another program like Mailchimp or even a CSV</a>? No problem, export functionality has been added to multiple location reports.
<h2>Something We Missed?</h2>
We&#8217;re constantly improving Stampede but we can&#8217;t do it without your input. You, yes, you! Got an idea that you&#8217;d like to see in Stampede? Then make your voice heard!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>
Don&#8217;t want to fill out an online form? No worries &#8211; you can also reach out to us on <a href="https://uk.linkedin.com/company/blackbx">LinkedIn</a>, <a href="https://www.facebook.com/blackbxwifi/">Facebook</a> or <a href="https://twitter.com/Stampedewifi">Twitter</a>!

Stampede Updates – July 2017

We’re excited to announce a new integration between Stampede and <a href="https://www.tp-link.com/uk/omada/">TP-Link’s Omada controller</a>.



<a href="https://www.tp-link.com/uk/">TP-Link</a> was founded in 1996 and has become a recognised global provider of networking devices and accessories. 



The Omada ecosystem (formerly Auranet) is a business wireless solution that includes hardware and software. It enables easy management of networks in one centralised platform. The system has been set up with scalability in mind. Perfect for businesses looking to expand their number of locations or improve connectivity in current venues.



As Stampede now integrates with this solution, TP-Link hardware is now another one of the many hardware suppliers that can host our <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi solution</a>. And of course, the numerous other features that dovetail from it, including <a href="https://stampede.ai/how-it-works/automations/">Reviews</a> and <a href="https://stampede.ai/how-it-works/marketing/">Stories</a>.



With scalability and growth as shared values, this is a brilliant opportunity for more businesses to benefit.



Find out more about the TP-Link Omada controller and how it could work for your venue – <a href="https://www.tp-link.com/uk/omada/">https://www.tp-link.com/uk/omada/</a>



Already using TP-Link in your venues?



Get started with our Guest WiFi captive portal <a href="https://signup.stampede.ai?vendor=tplink">here</a>.

Stampede now integrates with TP-Link and their Omada controller

New Integration with TP-Link Omada

Get More Revenue Using An Order & Pay Solution

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

In 2019, <a href="https://stampede.ai/press/raising-the-bar-a-stampede-report/">Stampede research </a>revealed that the number of pubs and bars in the UK had increased for the first time in a decade – while the wider hospitality sector was also in great shape. The same year, <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">storekit</a> made headlines for its cheapest pint in London Tube map, which took hundreds of hours to create. Fast-forward two years, <a href="https://stampede.ai/blog/new-integration-with-storekit/">Stampede and storekit</a> were now business partners and wanted to assess the same ONS UK business count data source to better understand the impact of COVID on UK hospitality business numbers.&nbsp;



The good news is that the hospitality sector has been remarkably resilient – despite tremendous uncertainty and disruption. In fact, there are now more registered hospitality businesses in the UK today than in March 2019 or March 2020 – according to ONS data based on Standard Industrial Classification (SIC) codes 5601, 5602, 5603, 56210, 56290, 56301, 56302. These codes cover restaurants, takeaways, cafes, mobile food stands, catering businesses, clubs, pubs and bars registered to Companies House.&nbsp;



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png"><img loading="lazy" decoding="async" width="1016" height="796" src="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png" alt="" class="wp-image-21110" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png 1016w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-300x235.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-768x602.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-150x118.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-592x464.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-77x60.png 77w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-115x90.png 115w" sizes="auto, (max-width: 1016px) 100vw, 1016px" /></a></figure>



* Licensed Club data includes venues from the following subcategories: Discotheques (licensed to sell alcohol), Night-clubs (licensed to sell alcohol), Social Clubs (licensed to sell alcohol), Working mens clubs (licensed to sell alcohol).



The food sector saw almost universal growth in terms of business numbers, with restaurants, takeaways, catering businesses and mobile food stands all growing in number between 2019-2020 and 2020-2021. The only decline was among businesses classified as “other food service activities” – which covers airline, school, university, office catering. With many of these industries closing down during the pandemic or reducing use/occupancy, this is hardly surprising.&nbsp;&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/MyVa9FOI2cA5dZqY7tDQvyMsSgiZT6SkAIE4N5yLUewG1UBYl35ipuBCbddV9TwrhDKD5Ez0wpBJNDGo9gadY7BNk5JW4Ylk0XaW6pxbsyd7YvSI6RkAmka5H8eMoSvqGU3akMoU" alt=""/></figure>



In less positive news, we saw a decline in the number of UK pubs, bars and clubs between 2019-2020 and 2020-2021. This is the continuation of a decade long downward trend, despite a small surge in 2019, but the steep net loss of -1300 pubs between 2019 and 2021 is noticeable.&nbsp;&nbsp;&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/1TBlY8JHqAzwEW8XoVsYkwvrdnUHAzRSeTopAKLBOD3zDMGnZGLO5XlsHfIB6NYe_NyRz2O2YvCzwaY_KkKLnLdtfSvAJqOBJqiSCm1eir6LiIRHbqtsXpWCZgtILjoEkww9dXkD" alt=""/></figure>



It’s clear that drinks-focused businesses such as pubs, bars and clubs have all suffered more from the COVID restrictions than restaurants&nbsp;



With 6,985 registered clubs in 2021, from a high of 10,040 in 2010, it’s entirely possible that the UK will soon have less than 5,000 clubs, especially if COVID disruptions continue and capacities do not reach their maximum potential in the years ahead. This could lead to clubs struggling financially.&nbsp; To speak to Stampede and storekit, please get in touch via email at <a href="mailto:contact@stampede.ai">contact@stampede.ai</a>

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

What would you say if your Guest WiFi can do much more than simply offering an Internet connection to your customers? Even better, what if you could turn the cost for providing free WiFi into some sort of <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">tangible return</a>? This is where WiFi Marketing and its benefits come into place.



It allows you to use the information gained through your offered WiFi to increase your revenue, footfall, customer satisfaction and <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/">much more</a>. But how exactly does that work? And how could your business benefit?







<h4 class="wp-block-heading" id="h-how-does-wifi-marketing-work">How Does WiFi Marketing Work?</h4>



<a href="https://www.stampede.ai/blog/articles/wifi-marketing-and-your-business">WiFi Marketing</a> is perhaps one of the most useful tools for businesses looking to engage with their customers in different ways. Check out this short video to get a better understanding of what it means and how easy it is to set-up with using Stampede.



<hr class="wp-block-separator has-css-opacity"/>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<hr class="wp-block-separator has-css-opacity"/>



WiFi Marketing allows you to send individualised SMS and email messages to your customers, depending on their behaviour. Assuming, some customers regularly come to your venue, some only have been there once. How can you now use WiFi marketing to offer a much more personalised experience in both cases, positively <a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">affecting overall loyalty</a>?



Example campaign ideas could be sending a customer a text message after their 5th visit to your venue. This message could contain a special offer, i.e. a free drink.



This offer is an effective opportunity to reward your customers for their loyalty. Not only helping them feel more valued by your brand but also significantly increases the chances of them returning to your venue and spending more money.



Same applies for turning one-time visitors into repeat ones. What about a special deal (15% your next food bill) to encourage them to re-visit. This offer can be triggered by all customers who have not been at your venue for let&#8217;s say a month. And who would not come back for such a deal?



Even more, these campaigns, once set-up, ran automatically. Therefore, especially handy for busy business owners who don&#8217;t have much time. Also, no IT or marketing expertise required, promised. 



<h4 class="wp-block-heading" id="h-why-is-this-better-than-original-marketing">Why Is This Better Than Original Marketing?</h4>



This new method of marketing is disrupting common marketing methods as we know them. To top all this, its unique way of user engagement has proven to convert up to 5x more customers than the industry average. Amazing right? 



Conversation rates show that 24.68% of people who receive a personalised SMS message are likely to return, which is significantly higher than the industry average.



In addition, there is much more you can do from the data obtained through your WiFi. Another key benefit of WiFi marketing can be seen in the <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">analytics</a> gained. These reach from valuable venue insights, such as dwell times and returning customers to average time spent. 



Based on these findings, special marketing campaigns can be used, for example, to boost quieter times.



<h4 class="wp-block-heading" id="h-sounds-good">Sounds Good?&nbsp;</h4>



Why not get started marketing your business with WiFi today? It&#8217;s easier than you think!&nbsp;

How WiFi Marketing Benefits Your Business

For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

The Pros And Cons Of Using AI In Hospitality

Over the past year and a half&nbsp;<a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/06/08/what-will-the-restaurant-industry-look-like-post-pandemic/?sh=38903c7a1982" target="_blank" rel="noreferrer noopener">restaurants across the world</a>&nbsp;have had to deal with an influx of new challenges that have forced them to seek alternative ways to boost their sales. Although there are many ways a restaurant owner can try to remedy sales, incorporating an app-based food delivery service into your existing business model can prove to be extremely beneficial. Not only can the entire ordering process be simplified considerably by using an app, but&nbsp;<a href="https://stampede.ai/blog/4-promotional-tips-to-increase-your-daily-foot-traffic/" target="_blank" rel="noreferrer noopener">more customers can also be reached</a>&nbsp;while the restaurant enjoys a very useful competitive advantage.



<h4 class="wp-block-heading" id="h-the-ordering-process-can-be-simplified">The ordering process can be simplified</h4>



Before the birth of the delivery app, people who wanted to dine at home either had to phone through an order for delivery, or drive all the way to the restaurant to pick up a take-out order. Switching over to a delivery application simplifies the ordering process considerably for both customers and restaurant operators.&nbsp; When a customer places an order via a delivery app, the restaurant will receive all the details accurately and immediately. In addition to the ordering process being simplified, customer management can also be rendered more effective through the use of either a customized or third-party delivery app. Apart from providing detailed order patterns, individualized offers can also be created for different customer groups.



<h4 class="wp-block-heading">More customers can be reached</h4>



There are various things to consider before getting listed on a delivery app. This includes determining which apps are the easiest to use and which can help unlock the biggest possible new market. By correctly gauging the latter, one of the greatest&nbsp;<a href="https://storekit.com/advice/choose-food-delivery-apps/" target="_blank" rel="noreferrer noopener">benefits of a delivery app</a>&nbsp;can be unlocked: reaching more customers. While a typical restaurant may seat anywhere between 20 and 200 people at the same time, a delivery app can reach thousands simultaneously without having to&nbsp;<a href="https://www.theguardian.com/world/2021/may/11/more-than-a-job-the-meal-delivery-co-ops-making-the-gig-economy-fairer" target="_blank" rel="noreferrer noopener">expand the existing restaurant infrastructure</a>&nbsp;or hire additional staff members. When perusing their options on a third-party delivery app, many customers will inadvertently browse the menus of restaurants they have not previously supported. If they are impressed by what they see, chances are good that they will either order from your establishment or visit it in person, in the future.



<h4 class="wp-block-heading">Enjoy a competitive advantage</h4>



Every year the demand for faster, more convenient methods to have food delivered to your doorstep, increases exponentially. At present, less than 5% of the world’s restaurants offer an online ordering service, however. Having a delivery app created for your restaurant or getting listed on one (or many) existing delivery apps can provide you with a superb competitive advantage.&nbsp; Even customers who are extremely&nbsp;<a href="https://blog.creatopy.com/brand-loyalty/" target="_blank" rel="noreferrer noopener">loyal to a particular brand</a>&nbsp;may seek greener pastures if they find that a competitor is more adept at catering to their expectations.&nbsp;&nbsp;



Custom-made and third-party delivery apps can be of great benefit to a restaurant. Not only can it help secure a steady income during times of economic uncertainty but it can also attract new customers and boost sales during normal operating circumstances as well.

Three Reasons to Get a Delivery App for Your Restaurant

We&#8217;re excited to announce a new integration! D-Link Nuclias Cloud Network now integrates with Stampede. 



D-Link started off as a small company in 1986 with developing networking and connectivity products for all kind of business types and sizes. In the meanwhile, they&#8217;re a global leader in their industry. 



Nuclias Cloud Network especially provides hospitality businesses with a straight-forward and centralised cloud-network management solution. This way it is ideal for smaller businesses or those not having their own IT team.



By connecting this award-winning networking hardware with our smart Guest WiFi solution, we&#8217;re able to add more value to our customers. Allowing for even better communication with their customers to reach the right people at the right time to further grow their business.



Find out more about the D-Link Nuclias Cloud Network and how it could work for your venue &#8211; <a href="https://www.dlink.com/en/business/nuclias/nuclias-cloud">https://www.dlink.com/en/business/nuclias/nuclias-cloud</a>

Stampede's new integration with D-Link Nuclias cloud

New Integration with D-Link Nuclias Cloud Network

<h1 class="wp-block-heading" id="h-free-april-amp-may-2025-social-media-calendar">Free April &amp; May 2025 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-fire-up-your-social-feeds-for-the-new-year-grab-60-days-worth-of-content-inspiration">Fire up your social feeds for the new year: grab 60 days&#8217; worth of content inspiration! </h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar for April and May 2025 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month, including Easter, Star Wars Day, London Marathon and BBQ week among others.

So, you&#8217;re ready to start WiFi marketing to your customers at your business using Stampede. Congratulations! You&#8217;re halfway there to get connected with your customers.



Give yourself a pat on the back, deep breath and then let&#8217;s get started!







Offering free <a class="" href="https://www.stampede.ai/wifi-in-action#coffee">WiFi at your cafe, pub or small business</a> to your customers through a&nbsp;branded or social login &#8211; and then leveraging that information &#8211; is one of the best ways to start growing your business. But you already knew that, didn&#8217;t you?



And now you&#8217;re itching to get going. Awesome. Because you&#8217;ve come to the right blog post.



Introducing our first video in our &#8220;<a href="https://www.youtube.com/playlist?list=PL3LNuU-ewphVkHPWYaWBwph1V8xgjdCmD">Getting Started</a>&#8221; series. Getting Started with Marketing in Stampede. In this short, informative video. We&#8217;ll show you how quick and easy it is to &#8211; as the title says &#8211; get started with WiFi marketing in Stampede.



<hr class="wp-block-separator"/>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">WiFi Marketing with Stampede Is Quick and Painless</h4>



Here&#8217;s just a quick preview of what we&#8217;ll step you through in this video:



<ul class="wp-block-list"><li>Creating your first campaign &#8211; Click the &#8220;New Campaign&#8221; button to begin. Simple</li></ul>



<ul class="wp-block-list"><li>Entering campaign information &#8211; Enter basic information such as campaign name and budget.</li></ul>



<ul class="wp-block-list"><li>Choosing an audience &#8211; Decide the target market for your message. You can laser-target your campaign to specific customers according to gender, birthday, number of visits to the venue, amount of time at venue and more.</li></ul>



<ul class="wp-block-list"><li>Creating a campaign message &#8211; This is where you can let your creativity show through. Craft something memorable for your chosen audience so that they keep coming back.</li></ul>



<h4 class="wp-block-heading">Some Inspiration</h4>



Birthday &#8211; Automatically e-mails customers a week before their birthday giving them a free bottle of prosecco when they next come in.



Repeat business &#8211; Haven&#8217;t seen you in a while, come back and get 10 % of your food bill.



Boost quieter times &#8211; Bottomless Wings every Tuesday for only £10.



<hr class="wp-block-separator"/>



And that&#8217;s it! You&#8217;re now up and running with your first campaign in Stampede. Easy, wasn&#8217;t it?



You want more? Have a look at our <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">Complete Guide to Marketing Automation.</a>



Be sure to keep checking <a href="https://stampede.ai/blog/">our blog</a> for more ideas on WiFi marketing with your business. 



<a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WiFi Marketing: How to Connect with Your Customers

Staycations: 6 Ways To Get Your Business Noticed

<img decoding="async" class="" style="width: 320px; margin: 0px 10px 10px 0px; float: left;" title="Stampede Pub WiFi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/pub-wifi.jpg" alt="Stampede Pub WiFi" width="320" data-constrained="true" />Pubs and bars are about connecting people to each other over a drink and food, but people are increasingly using the internet to connect with their loved ones. Smartphones basically live in our pockets, and people expect to be connected wherever they go.
In a recent survey, <a class="" href="https://hospitalitytech.com/wifi-data-bandwidths-bang-buck">over 70% of people saying they expect access to WiFi in bars</a>, and <a href="https://www.btwifi.co.uk/Media/pdf/BTDS208_Why%20BT%20Wi-fi%20for%20pubs.pdf">36% said access to WiFi would make them return to a bar</a>.

Guest WiFi is a must for customers, so it is a must for your business. How important? Guest WiFi has been dubbed the fourth most important utility after heat, light and water.
<h3>Why WiFi in Your Pub?</h3>
When your guests have a good experience in your venue, they will stay longer and spend more money. In fact, over 60% of businesses said customers spent more time in their venue once WiFi was introduced, while 50% said their customers spent more money too. It is even estimated that WiFi <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">can increase the average revenue of bars by £10,000 per year!</a>
Maybe you already offer free WiFi in your venue. But how many customers come and go, while you have no idea who they are? What about those who are loyal, but you have no way of rewarding their loyalty?
<h3>Get to Know Your Customers with Wifi Marketing</h3>
Guest WiFi, such as what we offer at Stampede, can give bars and pubs valuable <a class="" href="https://www.stampede.ai/how-it-works">insights</a> about their customers. Information such as age, gender and <a href="https://www.stampede.ai/how-it-works">location</a> can help in developing targeted marketing campaigns. You might want to send <a href="https://www.stampede.ai/how-it-works">promotional texts or emails</a> to people living in a certain area, or offer discounts on drinks, all of which encourage loyalty. Knowledge of peak times and return visitors can help you manage resources and reward your business patrons  Let your customers book a table by clicking a link in your message. Then, track your return of your investment with our marketing <a href="https://www.stampede.ai/how-it-works">reports</a>. You’ll quickly see your return surpasses the cost of implementing our software.
You can also make use of our marketing feature to text your guests encouraging them to leave a review after they’ve gone. Good reviews have shown an <a href="https://www.invespcro.com/blog/the-importance-of-online-customer-reviews-infographic/">increase the amount people spend in a venue by over 30%.</a>
<h3>Keep Your Brand In Front of Your Customers</h3>
Guest WiFi can also help boost your brand with unique, fully branded login screens. That keeps you in your customers mind when they go online. Plus, by making use of our social login feature you can have your customers broadcast to their friends that they are in your venue. You can’t beat that type of advertisement. Such an endorsement <a href="https://www.thefreemanonline.org/must-know-ways-social-network-influence-buying-decisions/">influences over 70% of people’s spending habits</a>.
Many bars and pubs using Stampede guest WiFi software are seeing an increase in customer loyalty and revenue while boosting their brand.
Want to know more about we can help you keep your customers coming back?
Give us a call or drop us an <a href="mailto:info@stampede.ai">email</a>. Or, even quicker, just click the button below!

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Running a Pub or Bar? Add Guest WiFi to the Menu

Previous lockdowns were a bit of a scramble to pivot business operations, but with those pivots now settled in, this lockdown might leave time to cast an eye over some your recent online reviews.



<hr class="wp-block-separator"/>



<h3 class="wp-block-heading" id="h-putting-customer-feedback-to-use">Putting Customer Feedback To Use</h3>



 There’s plenty to be learned from diving into your reviews on Tripadvisor, Google and so on &#8211; especially those that were submitted in the last 8 to 12 months.



There&#8217;s a strong chance that things will be similar to last time when hospitality can reopen. Focusing specifically on more recent reviews now enables you to learn from last time in advance of lockdown lifting again.



 Here’s a quick action plan to extract insight from customer feedback:



<ol class="wp-block-list"><li>Begin by finding the platform with the largest volume of reviews for your business. The popular ones are <a href="https://www.google.com/business/" target="_blank" rel="noreferrer noopener">Google My Business</a>, <a href="https://www.tripadvisor.co.uk/Owners" target="_blank" rel="noreferrer noopener">Tripadvisor</a> and <a href="https://www.facebook.com/" target="_blank" rel="noreferrer noopener">Facebook</a>. </li><li>Use the filter to sort the reviews by score (highest first or lowest first) </li><li>Read a bunch of the most recent reviews, one score bracket at a time e.g. only the 5 stars </li><li>Make a note of recurring themes and common words within each score bracket </li><li>Use those words and phrases to get a sense of what’s working well, and what needs improvement.</li></ol>



There are tools out there that can help with this &#8211; such as our <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">Reviews Sentiment Analysis</a> &#8211; but it can be done manually using the process above.



We recommend starting with the 3 star reviews &#8211; these tend to be the most informative and balanced, providing some quick wins.



Review scores are great for attracting new customers, but it&#8217;s the words in a review that provide actionable insight.



<h3 class="wp-block-heading" id="h-making-more-of-customer-reviews">Making More Of Customer Reviews </h3>



<h4 class="wp-block-heading" id="h-social-media-content">Social Media Content</h4>



<p id="h-social-media-content-whilst-screening-your-reviews-make-a-note-of-some-of-the-best-ones-from-recent-submissions-you-can-turn-these-into-juicy-social-media-posts-to-help-drive-more-sales-a-little-bit-of-text-to-say-thanks-to-carol-v-and-her-family-for-visiting-and-leaving-us-this-great-feedback-with-an-image-containing-the-review-itself-makes-for-brilliant-easy-content">Whilst screening your reviews, make a note of some of the best ones from recent submissions. You can turn these into juicy social media posts to help drive more sales. A little bit of text to say “Thanks to Carol V. and her family for visiting and leaving us this great feedback” with an image containing the review itself makes for brilliant, easy content.



<h4 class="wp-block-heading" id="h-customer-reviews-of-new-services"> Customer Reviews of New Services</h4>



However customers are interacting with you during lockdown &#8211; meal kits, pre-mixed cocktails, heat-and-eat meals etc. &#8211; &nbsp;it&#8217;s still important to gather feedback.



For hospitality businesses, feedback is normally requested after a customer has left the venue, in a variety of methods. Without that venue-based-trigger many feedback collection methods in hospitality businesses simply stop.



But, with nearly all transactions taking place online, operators will have a digital database of customers to contact for feedback. It’s the perfect opportunity to reach your customers by email, such as sending a short feedback survey link or direct links to your TripAdvisor and Google My Business pages, asking for feedback.



 This keeps the feedback loop spinning. Your online reputation continues to grow on the websites that will drive footfall later, and you get another stream of feedback to utilise.



 If you’ve got any questions about <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">reviews</a>, sentiment analysis or <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">emailing customers</a>&nbsp;then <a href="https://stampede.ai/company#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team. We’re here to help on all things digital.

How to Extract Insight From Recent Customer Reviews

Infographic: How likely are people to act on promotions?

The more&nbsp;customer data&nbsp;you can gather from all your digital tools, the faster and easier you can&nbsp;grow your business. Though, to get the most out of your data, you’d ideally want to aggregate it in one place.&nbsp;This might look like a simple task at first, but with many operators using various tools, data integration can quickly turn into a challenge for businesses.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



There are a couple of things&nbsp;to keep in mind when syncing your various tools. We had a look into the 5 most common data integration issues and how you can overcome them.



<h5 class="wp-block-heading" id="h-5-data-integration-flaws">5 Data Integration Flaws</h5>



<h6 class="wp-block-heading">1) Multiple Subscriptions</h6>



With multiple systems come multiple subscriptions. Quite often you’ll find&nbsp;overlapping features. Your booking system might allow you to send email reminders, and so does your CRM.&nbsp;



This means, you’re paying twice for the same feature but only using one.



<h6 class="wp-block-heading">2) Multiple Systems</h6>



If you use multiple systems, you have to find a way to make them talk to each other to&nbsp;ensure accessibility&nbsp;for everyone using the data.&nbsp;



For many businesses, this is still a&nbsp;manual task. Downloading and uploading spreadsheets is not only time-consuming but also comes with a certain security hazard.



<h6 class="wp-block-heading">3) GDPR Compliance</h6>



How do you&nbsp;ensure data security&nbsp;when you sync data? And how do you make sure that your customer data is always up to date in every system?



Handling data across various tools always increases the&nbsp;potential risk of a GDPR breach, even more so when done manually with CSV and spreadsheets downloaded to PCs and laptops.



<h6 class="wp-block-heading">4) Data Quality</h6>



The way data is stored on each platform differs. Take phone numbers for example. Some systems&nbsp;format the data&nbsp;as ‘0044’, others as ‘+44’. In theory, this is not the same number, so two contacts might be created for the same customer.&nbsp;



If you don’t spot those&nbsp;duplicates, the same customer will get your messages twice or possibly more. Which, of course, won’t be appreciated by your customer.



<h6 class="wp-block-heading">5) Internal Communication&nbsp;</h6>



Another issue&nbsp;applies to companies operating&nbsp;multiple venues. Your individual venues might have access to the booking data but not to the overall CRM data which is handled by your HQ.



Both entities can now work on the same customer profile, i.e. sending campaigns, without being aware of it.&nbsp;



This, again, increases the likelihood of&nbsp;duplicates being created and outdated customer profiles. And both scenarios can have a negative impact on your customer experience.&nbsp;



<h5 class="wp-block-heading">How To Overcome Data Integration Challenges</h5>



<h6 class="wp-block-heading">Use Automation Tools</h6>



The first step is to replace your manual data sync by integration.&nbsp;Automate your sync&nbsp;to save time and reduce errors and risk.



For this, you can use products such as&nbsp;<a href="https://zapier.com/" target="_blank" rel="noreferrer noopener">Zapier</a>&nbsp;to connect your systems to share customer data and automate your workflows.



<h6 class="wp-block-heading">Opt For An All-In-One System</h6>



An even more efficient way to overcome data integration issues is by using a <a href="https://stampede.ai/connect" target="_blank" rel="noreferrer noopener">multifunctional platform that removes the need for data integrations</a>.



All staff members get access to the same data and can work from one system with a single customer view. Plus, your data stays up to date and in line with GDPR regulations.



Are you looking for the all-in-one hospitality growth solution?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to learn more about the&nbsp;<a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener">Stampede platform</a>.

5 Common Data Integration Flaws In Hospitality Tech

<a rel="noreferrer noopener" href="https://www.thecaterer.com/news/hospitality-staff-poaching-rise-restaurant-worker-shortage" target="_blank">The Caterer</a>&nbsp;recently reported about&nbsp;staff poaching becoming a new tactic&nbsp;to nick employees from competitors in the run-up for the festive season. This news raises two main questions. How do businesses&nbsp;increase employee retention? And, can it be done without pay rises? That’s when&nbsp;internal communication&nbsp;comes in.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-why-internal-communication-matters">Why internal communication matters</h4>



Internal communication is about&nbsp;creating engaged and loyal employees, which forms the basis for a long-term work relationship. It helps to build a community feeling and shows that you care about your staff the way you do about your customers. Ultimately it can also&nbsp;increase revenue and decrease training and recruitment costs.



<h4 class="wp-block-heading">Why you should implement a internal staff newsletter</h4>



It might be challenging to physically gather everyone around for a regular catch-up due to different shifts, etc. So, the easiest and most effective way to communicate with your employees is by sending out staff newsletters by email.



3 main benefits of an internal newsletter:



<h5 class="wp-block-heading">1) Streamlined communication</h5>



Internal communication will be key to ensuring&nbsp;smooth operations&nbsp;during the busy times ahead. Email newsletters are probably the easiest way to update everyone on what’s going on and coming up in your venue.



Compared to other communication tools like WhatsApp or Slack, you can also keep track of who has read it already and it doesn’t get lost in a feed of future messages.



Plus, you can also include your investors and advisors in your mailing list to keep them informed as well.



<h5 class="wp-block-heading">2) Simplified &amp; organised onboarding process</h5>



Many businesses will hire temporary staff to help them out during the festive season. A newsletter is a&nbsp;quick way to get those up to speed&nbsp;with all the basic information they need week-to-week.&nbsp;



Besides, as newsletters help build engagement, you might be able to turn your temporary workforce into fixed employees.



<h5 class="wp-block-heading">3) Motivational booster</h5>



A newsletter is a great way to motivate your staff by&nbsp;recognising all the hard work they’re doing. Let them be part of your achievements over the past months. But also motivate them for what’s coming up.



For more engagement, turn your newsletter into a two-way channel. Use it to&nbsp;gather feedback and ideas&nbsp;from your employees.



<h4 class="wp-block-heading">How to set up a internal staff newsletter?</h4>



The best part of a staff newsletter is that you don’t need any extra tools to get started. Take what you’ve got already to hand and&nbsp;use your existing customer marketing tool. This way, you get even more value out of it.&nbsp;



Basically, you&nbsp;approach your internal newsletter the same way you would with a customer one.&nbsp;Mix informative and engaging content and include lots of visuals. Your staff are busy, so you need to make it worth a read.



Here&#8217;re some quick steps and tips when crafting your internal newsletter:



<ul class="wp-block-list"><li>Upload all your staff email addresses to a new “staff segment”</li><li>Create a branded “staff template” with recurring sections that you can reuse</li><li>Make it a regular thing &#8211; every fortnight or even monthly is probably enough</li><li>Curate different content ideas (more in part 2 of this article!)</li><li>Reduce your workload and turn it into a rotating task &#8211; get all your employees involved</li></ul>



Stay tuned for the&nbsp;second part of this article, where we’ll provide you with tons of content ideas for your next staff newsletter.&nbsp;



Need a hand with setting up your <a href="https://stampede.ai/how-it-works/marketing/#email">first internal newsletter</a>? <a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a> with our team.

How Internal Newsletters Help You To Retain Staff [Part 1]

For many hospitality businesses, the upcoming&nbsp;Six Nations&nbsp;(<a rel="noreferrer noopener" href="https://www.sixnationsrugby.com/fixtures/" target="_blank">5th Feb &#8211; 19th Mar</a>) rank lower than other sports events they tend to focus on, as they don’t see much value coming from it. However, according to research by MatchPint and KAM Media&nbsp;<a rel="noreferrer noopener" href="https://www.morningadvertiser.co.uk/Article/2022/01/11/Where-can-I-watch-Six-Nations-2022" target="_blank">44% actually want to watch the Rugby Six Nations live in a pub this year</a>. Don’t miss out on this opportunity to <a href="https://stampede.ai/blog/how-to-capture-big-revenue-from-big-sports-events/">boost your Six Nations promotions</a> and get sports fans through the doors this February.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-increase-revenue-with-pre-booking-promotions">Increase revenue with pre-booking promotions</h4>



Start promoting your events now. Create some sense of urgency and give your customers reasons why they should watch the games at your place. What makes your venue special?&nbsp;Feature your in-venue highlights&nbsp;like big screens, sound system, private booths, a wide selection of beers, etc.



To further encourage more bookings, offer a pre-match menu with limited availability only and/or pre-order meal and drink packages.



<h4 class="wp-block-heading">Create tailored email &amp; SMS campaigns</h4>



Send out a first overview&nbsp;email with all upcoming events&nbsp;(including the match schedule) and highlights around the Six Nations. This should be followed by individual&nbsp;game-related booking reminder comms, as well as last-minute availability text messages. And don’t forget to include your “book now” call-to-actions.



Always give customers the&nbsp;option to opt-out&nbsp;from any sport-related communications in the future. This will help you to segment your database better in future, to improve the performance and conversion of other sports event campaigns (e.g. World Cup 2022).



<h4 class="wp-block-heading">Boost fan engagement on your socials</h4>



Sports events are great to engage with fans on your social channels. Which team are you? Match day guesses, etc&#8230; It definitely is the easiest way to&nbsp;keep customers updated&nbsp;on your in-venue events. Plus, socials are ideal to promote any&nbsp;last-minute bookings&nbsp;and your special menu items (via Stories, Reels etc).



Why not come up with your&nbsp;own hashtag #[company]fanzone&nbsp;to create a real community feeling. Encourage customers to use it when sharing their match day experience with their network.



<h4 class="wp-block-heading">Drive more customers through your door</h4>



Even though the match itself is in the focus, you should aim to make your overall customer experience memorable. This is your chance to attract and&nbsp;turn all those rugby fans into fans of your venue&nbsp;and make them come back on a regular basis.



We’ve gathered some ideas on how to make your venue stand out and also how you can cater to those who prefer to stay at home.



<h5 class="wp-block-heading">In-venue highlights</h5>



<ul class="wp-block-list"><li>Dedicated fan zone</li><li>Additional entertainment &#8211; after game gigs, pub quiz</li><li>Special group packages and deals</li><li>VIP package for larger bookings &#8211; private space&nbsp;</li><li>Create themed dishes and/or drinks based on the nations playing</li><li>Offer sharing platters (<a rel="noreferrer noopener" href="https://www.instagram.com/newlynsfarm/p/CLuGw8Or7Rv/" target="_blank">Six Nations cheeseboard</a>) or beer buckets</li><li>Game time happy hour, e.g. 2-4-1, discount between start/end of the game</li><li>Pre-meal deals</li></ul>



<h5 class="wp-block-heading">At-home experience</h5>



<ul class="wp-block-list"><li>Order a selection of bottled beers</li><li>Your all-time favourites as little tasters</li><li><a rel="noreferrer noopener" href="https://www.bbcgoodfood.com/recipes/collection/big-match-recipes" target="_blank">Party/finger food</a>&nbsp;specials</li><li>Discounts for bigger orders</li><li>3 course rugby-inspired meal</li></ul>



If you need some help ramping up your Six Nations promotions to increase revenue,&nbsp;<a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">reach out to our team</a>. We’re happy to help.

How To Score Extra Revenue With Six Nations Promotions

What&#8217;s even better than customer loyalty?&nbsp;Customer Advocacy, A.K.A. word-of-mouth. The best way to get new customers is through existing ones. In general,&nbsp;customer <a href="https://upserve.com/restaurant-insider/benefits-restaurant-referral-program/" target="_blank" rel="noreferrer noopener">referral marketing</a>&nbsp;creates customers with a&nbsp;higher lifetime value&nbsp;thanks to increased loyalty and overall spending.



<hr class="wp-block-separator"/>



A successful customer referral scheme doesn’t have to be complicated or expensive though. Your&nbsp;loyal customers&nbsp;certainly are one reliable source for customer referrals. However, there are other sources you can use.



Let’s take our 5 step recipe to&nbsp;set up a simple customer referral campaign.



<h5 class="wp-block-heading">1) The Data</h5>



For this referral campaign, you need to access a list of those customers who have&nbsp;given you feedback or have left a review. Ideally positive feedback at that! Many online review systems will have a contact list stored that you can access.



If you don’t have access to that, then seek out your customers who exhibit loyalty with their&nbsp;visit or booking frequency. It goes without saying that if they visit and spend a lot, they can be considered loyal.



<h5 class="wp-block-heading">2) The Trigger Event</h5>



The trigger event in this case will be&nbsp;time-based. This means you have to segment your reviews by ‘customer who has left a positive review within the last … days.’



You can choose a timeframe that works best for you. However, customer memory and engagement will be higher with less time in between. You can also set this up as an immediate trigger and your campaign will be sent straight after someone has left a review.&nbsp;



If you’re basing it on loyalty, then the trigger is ‘total number of visits is greater than [number]’.



You can easily turn this campaign into an automated one so that you don’t have to update it and send it manually.



<h5 class="wp-block-heading">3) The Messaging</h5>



The first part of your messaging should focus on acknowledging your customers’ feedback and/or experience they had at your venue.



The second part is all about giving them the opportunity to be rewarded when they bring back a friend and spread the word.



Make sure it’s&nbsp;easy for customers to understand how a referral works&nbsp;and what they need to do. And more importantly,&nbsp;what&#8217;s in it for them.



<h5 class="wp-block-heading">4) The Offer</h5>



For this campaign, you should include a&nbsp;special deal or time-limited offer&nbsp;that customers can claim at your venue.



Here’s what your email could look like:



Subject line: [Name], spread the word and bring a friend to get [offer]



We’re glad to hear that you’ve enjoyed your time at [venue]. Why not share your great experience with your family and friends?



The best bit, if you bring a friend you’ll get [offer]. What are you waiting for?



REFER NOW



<h5 class="wp-block-heading" id="h-5-the-outcome">5) The Outcome</h5>



The effect of this customer referral campaign is pretty straightforward. You’ll get new customers through your door, plus your existing customer will pay you another visit to claim the reward.&nbsp;



To get the ball rolling,&nbsp;<a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">automate your review requests</a>&nbsp;to gather more reviews for your campaign without the hassle of manually asking for them.&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to one of our team to find out how you can set this up in your venue.



Also, don’t forget to&nbsp;<a href="https://stampede.ai/blog/" target="_blank" rel="noreferrer noopener">head to our blog</a>&nbsp;to check out all articles of this 5 part series on personalised marketing as a means to drive customer loyalty faster and grow your business.

Increase Your Footfall With A Simple Customer Referral Loop [Part 5/5]

If you think newsletters aren’t an effective marketing strategy for your business, think again. According to the Data and Marketing Association, <a href="https://dma.org.uk/article/polishing-the-email-marketing-jewel-in-your-multi-channel-crown">email marketing has a 4,300% ROI</a>. So, if you are yet to get on board with creating and sending out newsletters to promote your restaurant, you could be missing out!







Newsletters are a great way of keeping in touch with your customers. After all, if you aren’t on their radar, then they are unlikely to make a booking with you. That being said, there are ways to go about creating a newsletter that can either help boost your restaurant or make it worse. Especially if it comes across bland or just another piece of inbox spam.



As restaurateurs, we know your weapon of choice is more likely to be something in your kitchen rather than a quill. So if you need some tips on putting pen to paper (or in this case email to a customer!), here are some of our top tips to create a newsletter that’s as sizzling as your food. 



<h4 class="wp-block-heading">What Is A Newsletter?</h4>



A newsletter <a href="https://sendpulse.com/support/glossary/email-newsletter">is a piece of corporate correspondence that is sent out on a continual basis</a>. It is designed based on the company branding and usually features around 100-300 words about the latest news or promotions. 



Newsletters are sent directly to the customer’s email inbox and are distributed either monthly or quarterly. The aim is to keep your business at the forefront of the customer&#8217;s mind. This is done by sharing what’s new, special company insights or even upcoming promotions. 



In addition, newsletters can contain key information, buttons or links that can allow customers to book directly.&nbsp;



Used as part of your overall marketing strategy, newsletters can really help to boost trade especially as it will go directly to their inbox. This is unlike a social media post or piece of physical advertising, which isn’t always seen by everybody. 



<h4 class="wp-block-heading">How To Create A Newsletter for your Restaurant</h4>



Although it might sound like you just need to type a few words and hit “send”, creating a newsletter is a little more elaborate than that!



There are many platforms you can use. Such as <a href="https://mailchimp.com/newsletter-lander-v1/?ds_rl=1280559&amp;gclid=Cj0KCQiA2vjuBRCqARIsAJL5a-LiPDob-RMiiTjGYd3XbkEwrSgj95J_PZjYsv4gKEjnCf5FBrlKl3MaAvyDEALw_wcB&amp;gclsrc=aw.ds">Mailchimp</a>, which will give you customised templates so that you can incorporate your overall branding into the design.&nbsp;



Before you start, you’ll need to type out exactly what you want to say and spell check it. Your copy needs to have a clear purpose consisting of a start, middle and end.&nbsp;



If using any images, make sure you have the full copyright and that they are high definition. For free images have a look at <a href="https://unsplash.com/">Unsplash</a> or <a href="https://www.freepik.com/home">Freepik</a>. Low quality, pixelated images will look unprofessional. So send a test copy to yourself first to double-check everything is as it should be before you send it out to your customers.



<h4 class="wp-block-heading"> Identify Your Goals</h4>



Ultimately, the goal of any newsletter is to market your business to get more customers and increase profits. However, <a href="https://contentmarketinginstitute.com/2016/03/lessons-enewsletter-perfection/">when sending a newsletter out, there still needs to be a core focus</a> otherwise people aren’t going to be interested.&nbsp;



For example, you could send a quarterly newsletter that introduces new staff members or restaurant dishes. The goal here gives some behind the scenes to boost familiarity, rather than anything too heavy promotion wise.



While you absolutely can send monthly newsletters, make sure there’s something to say that warrants such frequent communication. For example, menu changes for the new seasons or special themed nights you are hosting that month.



Ensure your goal is clear throughout so the newsletter remains targeted. If it drifts off into too many topics or is generally lacking a purpose, people will switch off and unsubscribe.&nbsp;



<h4 class="wp-block-heading">Keep It Interesting</h4>



Sharing news about your latest products, services or offers might be exciting to you. However, your customer isn’t necessarily going to feel the same. So how do you change this? 



It starts with having a great subject line, as ultimately that’s the first thing your customers as going to see in their inbox. For example, avoid generic subject lines such as “Your monthly newsletter”. This will come across as another one of those annoying sales emails and is unlikely to be read.



Essentially, anything bland is going to end up in spam or be deleted. Worse still, your customers could unsubscribe from your marketing emails altogether.&nbsp;



Make the subject line pop, <a href="https://www.pinpointe.com/blog/30-fresh-and-fun-ideas-for-your-newsletter">and keep everything else as equally interesting</a> without waffling on. This will ensure high open rates, customer retention and will encourage sales.&nbsp;



Keep everything sharp, to the point and don’t forget to include incentives within the newsletter <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">to encourage customer loyalty.</a>



<h4 class="wp-block-heading">Conclusion</h4>



Writing a newsletter is an effective way to communicate with your customers. However, like all forms of marketing, it does require the right approach to make sure you’re targeting your customers in the best possible way.



Key points to factor in are the subject line, content, layout and overall message. You can also experiment with the frequency to make sure you’re striking the right balance between keeping customers informed and sending too much correspondence.



Struggling with the layout. Have a read on <a href="https://stampede.ai/blog/4-tips-for-an-outstanding-email-design/">our other article</a> on how to create an outstanding email design. 



To be able to send out your newsletter in the first place, you need customer data. Our software can allow you to collect this in a way that’s secure and easy. What’s more, with <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">tailored insights</a> you’ll be able to create customised marketing campaigns to suit your restaurant.&nbsp;



Once you’ve mastered the art of the newsletter creation for your restaurant, you’ll be able to add yet another string to your marketing bow. Why not give our marketing solution a go and get all your <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/?referrer=stampede.ai">email marketing automated</a>?



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How to Create the Ultimate Newsletter for your Restaurant

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

Email vs. SMS Marketing – Which One To Choose?

How SMS Marketing Drives 10x More Revenue Than Email

<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 350,000 New Customer Records</h3>



Growing their database rapidly with additional data capture. 
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">94% Opt-In Rate to Marketing</h3>



A compliant and engaged customer database to support marketing efforts.
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4.5 Hours Per Week Saved</h3>



Mailchimp integration saves the marketing team hours of data transfer and cleaning every week.
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">12,000+ Individual Reviews Collected Automatically</h3>



Having all reviews in one place.
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h1 class="wp-block-heading">Overview</h1>



Signature Pub Group uses Stampede to gain valuable customer insights which help to grow customer loyalty and target marketing campaigns across their group of bars, restaurants and hotels located throughout Scotland.&nbsp;&nbsp;



Founded in 2003 with its first venue in Edinburgh’s Grassmarket called the Black Bull, Signature Pub Group now has a portfolio of 24 bars, restaurants and hotels throughout Scotland, and employs over 700 members of staff. In 2018, it also launched its own small-batch brewery, Cold Town.
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I.png"><img loading="lazy" decoding="async" width="485" height="586" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I.png" alt="" class="wp-image-22641" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I.png 485w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I-248x300.png 248w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I-150x181.png 150w" sizes="auto, (max-width: 485px) 100vw, 485px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II.png"><img loading="lazy" decoding="async" width="583" height="488" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II.png" alt="" class="wp-image-22640" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II.png 583w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II-300x251.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II-150x126.png 150w" sizes="auto, (max-width: 583px) 100vw, 583px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading">The Challenge</h2>



Easily gaining valuable customer insights which inform effective, targeted marketing campaigns and drive customer loyalty is a challenge for any business. As an offline, rather than online, business, Signature Pub Group was struggling to capture and act on customer data from the people who visited their venues.&nbsp;



Like many other businesses, Signature Pub Group offered its customers free wifi when they visited their venues. However, they were not getting very much, if any, useful customer data back from this service and were missing out on a great deal of marketing potential and customer engagement.
</div>
</div>



<figure class="wp-block-pullquote"><blockquote>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up.&#8220;</blockquote></figure>



<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great … It’s definitely of value, it’s definitely making us money.”
<cite>Steven Watson&nbsp;– Digital Marketing Manager, Signature Pub Group </cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Signature Pub Group was initially attracted to B2B hospitality technology company Stampede after they were searching for an easy way for their customers to connect to WiFi without passwords. However, what started as a way to simplify the process of getting onto the internet for customers, grew into a powerful data capture tool, which Signature Pub Group now uses to market their venues to their customers.



“The world is now completely digital so now, when people log in to our wifi, we don’t lose them completely. When someone first comes to a venue, we send them a discount code and then another automated email is sent later on, asking if they want to join the loyalty club,” explains Steven Watson, Digital Marketing Manager at Signature Pub Group.



Using Stampede’s software, Steven can see everything from how many times a customer has been to a venue, to what device they used to access the wifi, as well as how much time they were on the internet, when exactly they connected and how much data they used.
</div>
</div>
</div>



Steven is then able to set up an automated marketing email or SMS specifically for a certain group of people.



“Twenty-four hours after the customer leaves, it sends them a code to come back again &#8211; a 10 or 20% off code, depending on the venue. If someone hasn’t visited in a while, it sends another discount code saying ‘we miss you’” Steven explains.



He can even market specifically to people who use a certain device to access the wifi. Students, for example, may be more likely to use their laptop, so Steven can use this information to target marketing specifically at them.



“Before Covid, we were looking at which customers go to other venues and the percentage of customers which go to which venue, so we could market as such.”



“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up. We used to have a lot of loyalty clubs. On Stampede, if customers have been in a certain number of times, it sends them a notification asking them to join [our loyalty club] &#8211; we got a lot of members from that.”



In 2023, Steven and Signature centralised their email marketing into Stampede. Switching from Mailchimp not only saved the marketing team hours of spreadsheet labour but also saved the organisation a 4-figure sum every month.&nbsp;



Another key piece of centralising was the OpenTable integration. This grows and enhances their mailing lists in Stampede with invaluable data for email marketing.



Another of Stampede’s functions Steven regularly uses is called ‘Upsell’, which enables him to offer customers ‘pop-up’ adverts detailing the venue’s main offers, as soon as they log in to the wifi.



“There is a lot of potential points for customers to see offers and a lot of added value for us and the customer,” Steven explains.



What’s more, a few hours after a customer leaves a venue, Stampede sends an automated email asking them for a review. If the review is only 1, 2 or 3 stars, Steven and his team have time to act before the customer posts their review online. If the review is 4 or 5 stars, the customer is asked if they want to post their review on Facebook, Google or TripAdvisor.&nbsp;



“On the restaurant side of things, you can see reviews flooding in. That is really powerful!”



In addition, Stampede enables Steven to ‘sentiment check’ customer reviews. For example, he can see how many times the word ‘food’ is used in both positive and negative reviews and take action to rectify any issues in any given venue, if necessary.



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading">Support During 2020</h2>



When the Covid-19 pandemic hit and the hospitality industry was required to use Track and Trace for all customers coming into a venue, Stampede quickly built an add-on to their software that could integrate the Track and Trace requirements to the current data capture.&nbsp;



“I have been to a pub where they make you sign in by paper. Here, our customers can scan a QR code or sign in to wifi, so we can avoid queues. The system made it super easy. And it just worked, no hassle.”



“There are various other companies who offer a similar service [to Stampede’s]&nbsp; &#8211; easy to log in to WiFi and get an advert. But I wanted people’s data and to get the reviews, rather than just to send them an advert.”



“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great. Their tech support has always been really good, too &#8211; they are always quick to get things fixed. It’s definitely of value, it’s definitely making us money.”
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png"><img loading="lazy" decoding="async" width="461" height="538" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png" alt="" class="wp-image-22642" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png 461w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III-257x300.png 257w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III-150x175.png 150w" sizes="auto, (max-width: 461px) 100vw, 461px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"></div>

Signature Pub Group

Creating more video content for social media will be a big focus for many brands this year. However, with different platforms come different video formats to choose from, all with a slightly different purpose. Let’s take Instagram as an example. What is the difference between Reels and Stories? 



<hr class="wp-block-separator has-css-opacity"/>



Is one maybe better than the other to grow your account and increase engagement? Should you use both or just opt for one?



 We’ve compared the main differences between Instagram Stories and Reels in the table below.



<figure class="wp-block-table is-style-stripes"><table class="has-background has-fixed-layout" style="background-color:#ffe8ec"><thead><tr><th class="has-text-align-right" data-align="right"></th><th>STORIES</th><th>REELS</th></tr></thead><tbody><tr><td class="has-text-align-right" data-align="right">Format</td><td>Video, image, posts from your feed</td><td>Video only</td></tr><tr><td class="has-text-align-right" data-align="right">Length</td><td>Up to 15 seconds</td><td>Up to 30 seconds</td></tr><tr><td class="has-text-align-right" data-align="right">Lifespan</td><td>24 hours</td><td>Unlimited</td></tr><tr><td class="has-text-align-right" data-align="right">Caption</td><td>No</td><td>Full captions available</td></tr><tr><td class="has-text-align-right" data-align="right">Placement</td><td>Shared to followers</td><td>Explore tabs, own Reels and as Story</td></tr><tr><td class="has-text-align-right" data-align="right">Audience &amp; reach</td><td>Engage with followers</td><td>Reach out to new customers and engage with followers</td></tr><tr><td class="has-text-align-right" data-align="right">Marketing objective</td><td>Engagement &amp; sales</td><td>Awareness &amp; growth</td></tr><tr><td class="has-text-align-right" data-align="right">User can save?</td><td>No</td><td>Yes</td></tr><tr><td class="has-text-align-right" data-align="right">Re-share</td><td>Only via private message</td><td>Via own story or private message</td></tr></tbody></table></figure>



To make the best use of Instagram Reels and Stories, here are 30 ideas to help you increase engagement and grow your audience.



<h4 class="wp-block-heading">15 Instagram Reel Ideas For Hospitality</h4>



Reels are great to widen your reach and attract new customers. Use them as a medium to introduce people to your business and to give them an idea of what they can expect.



Introduce your business Reels ideas:



<ol class="wp-block-list">
<li>Venue tour</li>



<li>Tell your brand story</li>



<li>Staff intro</li>



<li>Showcase your bestsellers</li>



<li>Highlights of a recent event</li>



<li>Customer spotlight/testimonial</li>



<li>Product spotlight &#8211; merchandise</li>



<li>Seasonal event promotions</li>
</ol>



Reels are meant to be fun to watch and engaging and therefore often also have the potential to go viral.



Go viral Reels ideas:



<ol class="wp-block-list">
<li>How to … prepare a dish/drink</li>



<li>Chef hacks &#8211; cooking tutorials</li>



<li>Before and after &#8211; kitchen before and after service&nbsp;</li>



<li>Your twist on a current (food) trend</li>



<li>Making of &#8211; new dish creation …&nbsp;</li>



<li>Ingredient spotlight &#8211; 5 things you can do with …</li>



<li>Promote newsletter sign-ups &#8211; receive exclusive offers</li>
</ol>



<h4 class="wp-block-heading" id="h-15-instagram-stories-ideas-for-hospitality">15 Instagram Stories Ideas For Hospitality</h4>



Engaging and trust-building content is what your should aim for in your Stories. Also, as customers are already familiar with your brand, any promotional content will perform particularly well here.&nbsp;



<ol class="wp-block-list">
<li>Daily/weekly specials</li>



<li>Last-minute offers or free tables due to cancellations</li>



<li>Upcoming events &#8211; countdown and reminder on the day</li>



<li>Employee spotlight</li>



<li>Supplier spotlight</li>



<li>Showcase your new menu items</li>



<li>Go behind the scenes&nbsp;</li>



<li>A day in the life of …</li>



<li>This or that? Your favourite dish on our menu</li>



<li>Poll &#8211; new menu item, re-introduce popular dish, name for new dish …</li>



<li>Promote e-commerce products &#8211; gift cards, meal kits …</li>



<li>Re-share customer content</li>



<li>Share customer feedback</li>



<li>Sneak peek &#8211; teaser, coming up</li>



<li>Celebrate internal events &#8211; birthdays, anniversaries …&nbsp;</li>
</ol>



If your social channels are already running on autopilot, take the time to explore other, more profitable marketing channels like Email and SMS. Check out our <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Marketing tool</a> or <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team to find out more.

Instagram Stories vs. Reels. Here’s how and when to use them

No matter where we go, we make sure to carry our mobile with us. It helps us to find the way, check when the bus is leaving, watch cat videos or to text friends to see where they are. So how could you use this fact to boost your business? Well, we found a way &#8211; SMS and Email Marketing is the answer.







This recent development has transformed the marketing world profoundly. Instead of reaching out via traditional print marketing, mostly is done online (SMS or Email) now. Nowadays, there are loads of new opportunities for businesses to contact customers easily, efficiently and cheaper as ever before. More importantly, new ways of nurturing the customer-business relationship. 



When we look at today’s marketing landscape, there are two crucial methods that became indispensable.



<h4 class="wp-block-heading">WiFi Marketing Through Text Messages and Emails</h4>



Customers can now be reached in a much more simpler way. Even better, this is done instantly <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">through their mobile phones</a>. All that’s needed is a phone number or an email address to send them <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">promotions</a>, interesting offers or the latest news. But how do you get this valuable information? Ask for it? Have a conventional newsletter sign-up on your website? Hope for the best?



Well, there is a better way! What if we could get you this data through making the best of your <a href="https://www.bizjournals.com/sanfrancisco/news/2019/09/26/how-small-business-owners-use-guest-wifi-to.html">existing Guest WiFi</a>? (If you don&#8217;t offer it now, get some <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">inspiration </a>of why you should start immediately and what benefits come with it).



<h4 class="wp-block-heading">Captive Portal As a Solution</h4>



Our<a href="https://stampede.ai/product/captive-portal/"> captive portal solution</a> allows you to easily collect data through customers signing in to your WiFi. This data can then be used for marketing activities and <a href="https://stampede.ai/blog/3-tips-for-growing-your-restaurant-business-with-wifi/?preview=true&amp;_thumbnail_id=2937">much more. </a>Meaning, you can reach out to your customers via Email, SMS or both.



<a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">WiFi Marketing</a><a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/"> </a>can be seen as one of the most useful tools for business owners to better engage directly with their customers. Also, in terms of making your marketing more personalised and tailored to their behaviour. Which in return results in <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">higher customer loyalty </a>and of course more cash in the till. And who would not want that in today&#8217;s competitive business environment? 



A straight forward example of successful WiFi marketing can be seen in our automated campaigns. Based on triggered events, i.e. birthday, number of visits etc., automated offers and promotions can be sent out via Email and SMS. It certainly can&#8217;t get any easier to stay in touch with your customers and turn all of them into repeat ones. 



<h4 class="wp-block-heading">SMS vs. Email Marketing</h4>



In order to demonstrate which advantages and drawbacks both methods have, we&#8217;ve put together a new eBook for you. Discover interesting statistics about these two online marketing methods and find out which one is more suitable for your business. SMS or Email, or maybe both?



Furthermore, you will learn how often you should send out information to customers and how suitable online marketing&nbsp;can affect your return on investment.



Download your eBook today and make sure you are not missing out on the opportunities that SMS &amp; email marketing holds for your business. 



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



Want to try all these amazing things out in your venue? Why wait, get started now!



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

How to Boost Your Business with SMS and Email Marketing

<h4 class="wp-block-heading">A Serious Upgrade</h4>



This month we&#8217;ve gotten stuck in to upgrading the Marketing features in the Stampede platform. Here&#8217;s a quick summary of what&#8217;s new:



<ul class="wp-block-list"><li>Customer segments to group your customers in to mailing lists</li><li>On-Demand emails and SMS messaging, send messages en masse without waiting for triggers</li><li>New email templates built in to make it easier and faster to send awesome messages to your customers</li><li>Updated navigation to accommodate new features</li><li>Preview panel for email HTML builder</li></ul>



<h4 class="wp-block-heading">Updated Navigation</h4>



<div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/New-Nav.png" alt="" class="wp-image-13757" width="265" height="301" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-264x300.png 264w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-150x171.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-592x673.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-53x60.png 53w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-79x90.png 79w" sizes="auto, (max-width: 265px) 100vw, 265px" /><figcaption>Marketing Campaign Builder</figcaption></figure></div>



The first thing users will notice is we’ve made some changes to the way the Marketing and CRM areas of the platform look. There’s new menus to host the added features, plus some new icons and refreshed versions of existing ones.



The Marketing area of the platform will navigate slightly differently, with the step-by-step campaign builder down the left rather than across the top.



More on what this all means soon.



<h4 class="wp-block-heading">Customer Segments</h4>



With any platform that provides data based insights, there are always new means of making that data perform better for the user a.k.a. our customers.



In this latest update, we’ve created Customer Segments to help you communicate better with the customers that visit your venues.&nbsp;



Customer Segments can be built using any information gathered through your splash screen login form. You can create segments based on date of birth, time since last visit, gender, people currently in the venue and more.



Sitting with the CRM area of Stampede, you’ll find a number of preset segments we have set up to get you started. You can also create custom segments of your own design.



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852.png" alt="Customer Segments" class="wp-image-13752" width="755" height="526" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1024x714.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1536x1071.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1920x1339.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-592x413.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-86x60.png 86w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-129x90.png 129w" sizes="auto, (max-width: 755px) 100vw, 755px" /></figure></div>



Once created, a segment will update dynamically for any new venue visitors added; those that update their details and people who make a return visit.



What can you do with these new segments? Read on&#8230;



On-Demand Email Marketing



This month we’re rolling out one of the most significant updates to our Marketing function since it was launched.



Until now, Marketing sent messages to customers when they triggered a certain condition, for example: “24 hours since last connection to venue WiFi”. You would have to wait until the condition (time since last connection) is met for an email to be sent automatically.



This latest update allows you to send more typical email marketing campaigns to groups of your customers when you choose. We&#8217;re calling this On-Demand Marketing. And this is where Customer Segments come in.



You can send on-demand emails &#8211; such as newsletters or menu announcements &#8211; to your chosen segments keeping anyone and everyone in your database in the loop. You can still use the trigger based, automated emails and text to turn new customers into repeat customers with ease.



When used together, Stampede’s Marketing is more effective and efficient than ever as a way to grow your business. Build a relationship with personalised automatic emails. Keep in touch with on-demand emails.



Here’s a quick step-by-step:



<ol class="wp-block-list"><li>You pick (or create) a Customer Segment based on some criteria</li><li>The platform populates this with your customers who meet the criteria</li><li>This Customer Segment is then transferred to the Marketing area</li><li>You build an email, either from a ready-made template or a blank. A personalised and relevant message for the segment will make this work really well!</li><li>When the email is ready to send, hit the button and it’ll go to your customer segment</li><li>Watch the return visit numbers in Analytics go up!</li></ol>



We’ve also taken this opportunity to include 8 email campaign templates to Marketing.&nbsp; The new templates we’ve added are designed based on successful campaigns we’ve seen run on our system from actual customers. Just select the one you want, update it to your branding and send away!



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates.png" alt="" class="wp-image-13756" width="1077" height="497" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-300x138.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1024x473.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-768x354.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1536x709.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1200x554.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-150x69.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1920x886.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-592x273.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-130x60.png 130w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-195x90.png 195w" sizes="auto, (max-width: 1077px) 100vw, 1077px" /></figure></div>



You can still build your own templates with the drag and drop editor or custom HTML. If you want to use the custom HTML option, we’ve also added a handy new preview panel so you can easily see the changes make as you go.



Bonus tip: Create a dynamic segment of customers based on if they are in the venue and send an immediate message to them!



<h4 class="wp-block-heading">Rounding Up</h4>



This is one of our most exciting updates to version 4.0. We&#8217;ve only scratched the surface of what&#8217;s possible with these new features, and we look forward to seeing how our users get creative with the new possibilities.



Our Customer Success team are on hand to guide you through the new features, end-to-end. You can reach them on <a href="mailto:support@stampede.ai">support@stampede.ai</a>, through Live Chat or on (+44) 0131 510 7008



<h4 class="wp-block-heading">Getting Started &#8211; Early Access</h4>



We&#8217;re giving selected customers Early Access to this new feature at no extra cost to get valuable feedback and establish best practises. To sign up for Early Access fill in the form below:



[contact-form-7 id=&#8221;13777&#8243; title=&#8221;Early Access Product&#8221;]

Product Update – Marketing

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dcambium-xms|title:Free%20Cambium%20Captive%20Portal%20Trial|target:_blank&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start your free trial now.&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Dtplink||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]Using Cambium XMS-Cloud with your clients or venues?[/fildisi_callout][/vc_column][/vc_row]

Cambium XMS-Cloud

In large parts of the country, it’s now on to hospitality businesses to find the balance between loosening up restrictions and being mindful of continued safety and well-being. No matter what you’ve decided is right for your business, you need to inform your customers.&nbsp;If you haven’t done so already, here’s a quick guide to updating your customers on what&#8217;s changing rule wise in your venues.&nbsp;



<hr class="wp-block-separator"/>



<h5 class="wp-block-heading" id="h-how-to-keep-your-customers-updated">How to Keep Your Customers Updated</h5>



Consistency is the most important takeaway here. Make sure that all your customer communications on various platforms are aligned.



Here’s a short checklist of the most important places you should update right now:



<h6 class="wp-block-heading" id="h-website">Website</h6>



The easiest way to make sure all your website visitors are up-to-date is by using an entry pop-up for your website.



If you have a FAQ page on your website redirect your pop-up to it for more detailed information about your changes.&nbsp;



A short bit of text to the same effect somewhere near the top of your homepage would do the trick too.



<h6 class="wp-block-heading" id="h-email-and-sms-messaging">Email and SMS messaging</h6>



Reach out to your customer database via email and SMS and send them an update on what is happening at your venue. Whilst you have your customers&#8217; attention, thank them for their continuous support over the last months and let them know about any upcoming events or offers that are relevant for them.



It’s OK to send a couple of similar messages over the course of a few days, not everyone will read that one-and-only email you might send.



<h6 class="wp-block-heading" id="h-social-media-stories-and-pinned-posts">Social Media &#8211; Stories and Pinned Posts</h6>



We’ve seen a couple of great update posts on social media already. <a href="https://www.instagram.com/p/CReq-vmnRun/" target="_blank" rel="noreferrer noopener">Have a look at this example for some inspiration.</a> Also, don’t forget to update your opening hours in your bios.



The best way forward is to pin your posts to make sure your customers don’t miss it and to share it in your stories.&nbsp;



<h6 class="wp-block-heading" id="h-other-platforms">Other Platforms</h6>



There’re a bunch of other platforms (e.g. <a href="https://stampede.ai/blog/how-to-update-your-tripadvisor-with-safety-measures/" target="_blank" rel="noreferrer noopener">TripAdvisor</a>, <a href="https://stampede.ai/blog/5-ways-to-make-sure-your-business-is-not-missed-on-google/" target="_blank" rel="noreferrer noopener">Google My Business</a>) that have introduced a safety measures feature in the last year. Make sure that you update those accordingly.



<h5 class="wp-block-heading" id="h-information-to-include-in-your-customer-update">Information to Include In Your Customer Update</h5>



Your customers will probably have questions on various areas of your business that might or might have not changed. Even if you don’t make any changes, remind customers about your procedures to keep them updated. This will also help to reassure them.



<h6 class="wp-block-heading" id="h-operating-hours">Operating hours</h6>



<ul class="wp-block-list"><li>A general reminder about your current or new operating hours.</li></ul>



<h6 class="wp-block-heading" id="h-masks-yes-no">Masks yes/no?</h6>



<ul class="wp-block-list"><li>Will your staff continue wearing masks?</li><li>Are you encouraging customers to do so? For example when moving around in your venue?</li></ul>



<h6 class="wp-block-heading" id="h-social-distancing">Social distancing</h6>



<ul class="wp-block-list"><li>Are you sticking to the 1m rule?</li><li>Make sure to update any signage in your window fronts as well.</li></ul>



<h6 class="wp-block-heading" id="h-hygiene-measurements-sanitisers">Hygiene measurements (sanitisers)</h6>



<ul class="wp-block-list"><li>What hygiene measures can customers expect at your venue?</li><li>Will you provide sanitisers and carry out regular sanitation of high traffic touch points, etc.?</li></ul>



<h6 class="wp-block-heading" id="h-table-sizes">Table sizes</h6>



<ul class="wp-block-list"><li>Are you increasing your covers by adding in more tables inside?</li><li>Will you accept larger group bookings?&nbsp;</li></ul>



<h6 class="wp-block-heading" id="h-table-service-and-bar-ordering">Table service and bar ordering</h6>



<ul class="wp-block-list"><li>Will there be any changes to your service?</li><li>Do you stick to table service only or do you allow bar ordering?</li></ul>



<h6 class="wp-block-heading" id="h-track-and-trace">Track and Trace</h6>



<ul class="wp-block-list"><li>Are you making it mandatory to sign in?</li></ul>



<h6 class="wp-block-heading" id="h-pre-bookings">Pre-bookings</h6>



<ul class="wp-block-list"><li>Are you accepting walk-ins?</li><li>Do customers have to pre-book?</li><li>For many businesses pre-bookings allowed for a better planning of staffing and kitchen operations. You might use the chance to encourage customers to still pre-book if possible.&nbsp;</li></ul>



Last bit of advice. Listen to your customers and gather feedback and sentiment. How’re they feeling about any changes you’ve implemented?&nbsp;



Did you know that our <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">Reviews tool</a> can help you grasp reviews sentiments quicker and help you to spot any trends easily? <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team </a>to find out more.

[2 Min. Checklist] Keeping Customers Updated About Changes

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

Now Online

In 2015, Health Secretary Jeremy Hunt said £1 Billion had been allocated to ‘digitising’ <img decoding="async" class="" style="margin: 0px 0px 10px 10px; width: 320px; float: right;" title="Stampede Hospital WiFi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/hospital-wifi.jpg" alt="Stampede Hospital WiFi" width="320" data-constrained="true" />the National Health Service, and that all NHS buildings will offer free Wi-Fi to their patients in a ‘digital and paperless NHS’.
Despite this, hospital WiFi  is patchy, with some hospitals and health care centres offering internet access while others don’t.

Access to WiFi is seen as essential for travellers booking a hotel, for students in keeping up with coursework and for people working away from the office &#8211; the same people who use services in the NHS &#8211; and rely on WiFi to go about their day-to-day lives. We need internet to keep in touch, stay on track with work, pay bills, do the food shop. WiFi is no longer a nicety, it&#8217;s almost a necessity.
<h3>Why is Hospital WiFi so important?</h3>
The current average length stay in a hospital is around one week.  With no hospital WiFi patients are cut off, isolated, possibly anxious and likely bored at a time when they are feeling vulnerable.
Access to <a href="https://www.stampede.ai/blog/articles/wifi-in-hospitals">hospital WiFi</a> is crucial for patients to stay in touch with their loved ones while in hospital and pass time while they recover. It allows families to watch films together, comfort children who may be very sick and can reduce stress and anxiety, <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3052954/">which supports patient recovery</a>.
Maybe as budgets continue to squeeze and we are repeatedly told how scant resources are, providing patients access to WiFi isn’t seen as a priority over more staff or equipment? But the numbers don’t lie &#8211; 6.9 million outpatient appointments are missed every year, each one costing the NHS over £100 for each occurrence. Many GP surgeries and dentists already have text reminders set up for outpatient appointments, but for the most part, patients will receive a letter telling them where and when their appointment is.
However, with an emphasis on building large ‘super hospitals’, patients go for an appointment and often enter an airport-like atrium, bustling with people with often no idea where to go. With endless identical corridors, they get lost, are late for/miss appointments, leading to clinics running late, delays in treatment, causing them as well as staff to feel stressed and adding to problems with waiting lists and meeting targets.
<h3>How Hospital WiFi Can Help</h3>
What about being able to go further and automatically tell the patient how to get to the their appointment with directions to the waiting area sent automatically to their phone?
Even better, what about doctors using a WiFi network to do Skype consultations for patients who don’t need a physical examination? Save time, costs and hassle for patients while enhancing efficiency, reducing cost and easing pressure for the NHS. A pilot scheme in London hailed this <a href="http://www.centrallondonccg.nhs.uk/media/24178/CLCCG-Cavendish-Skype-pilot-interim-report.pdf">a great success in terms of cutting costs while maintaining patient satisfaction</a>.
The NHS is increasingly pushing the idea that ‘prevention is better than cure’, endeavouring to cut costs of treatment. WiFi can support this by sending health promotion messages to visitors on-site, such as age-related messages about vaccinations or gender specific health care reminders. It’s easy for people to ignore letters through the post &#8211; why not target them with a pop-up message on their phone while they are in a health centre, prompting them to make that appointment?
<h3>WiFi to help NHS meet targets and initiatives</h3>
Instead of waiting for the results of scans and X-rays to be completed and sent back up to the relevant ward or department, hospitals using a WiFi network can benefit from having access to results instantly as they become available.
Remotely monitor equipment, such as oxygen tanks, and be notified they need to be changed, and access patient records online removing the risk of losing sensitive paper notes. Even digitise the process of ordering meals for patients, reducing the hassle of distributing and collecting paper forms.
With patient satisfaction and experience increasingly paramount, WiFi networks should allow the NHS the opportunity to gather feedback cheaply and quickly via email or text. This added convenience for patients is also likely to increase the response rate, giving health centres a more accurate representation of patient satisfaction while allowing them to develop and make services better.
Embracing WiFi will aid communication and make collecting results more timely, accurate, and efficient. When staff spend less time on admin and operational tasks, more time can be spend on patients, improving the standard of care and enhancing their experience.
As part of the increased push for efficiency, intelligent <a href="https://www.stampede.ai/how-it-works#analytics">WiFi Analytics </a>can offer insights into who is on-site, dwell times and the busiest times at the fingertips of entire hospitals, individual departments, GP surgeries and dentists. This can help with the allocation of resources, such as staff and equipment, contributing to increased efficiency and smart spending.
<h3>NHS WiFi: secure as it needs to be?</h3>
A recent cyber attack on the NHS affected 40 hospital trusts, and the government is now under intense scrutiny with people asking why the NHS is so vulnerable to hackers.
Currently, medical staff, students and researchers have access to Eduroam, where they automatically connect to the WiFi at all participating institutions, which is a good resource. However patients are not able to connect, unless they happened to be a student and have registered at their home institution. More concerningly, a recent study suggested that <a href="http://aktuell.ruhr-uni-bochum.de/pm2016/pm00001.html.en">50% of devices connected to Eduroam network are vulnerable to hackers. </a>
It is essential that the NHS uses a secure network to keep huge amounts of sensitive data safe. Providing a legally compliant WiFi network  increases the robustness of security measures available. For instance, network segmentation lets health workers access a separate network from patients, keeping the sharing of confidential information extra-secure.
The NHS will also benefit from being able to pre-determine what devices are allowed to connect to the network, and ‘blacklisting’ those which are denied access, keeping networks safe from ‘rogue-users’.
An important safety feature, particularly with children being able to access the network, is content filtering which keeps nasty sites at bay, reducing the risk to the network and preventing illegal activity, such as torrenting.
The NHS is a unique institution serving over 1 million patients every 36 hours. It is the world’s largest publicly funded health service and the fifth biggest employer in the UK. We Brits view it as a “<a href="http://www.britishfuture.org/featured/new-report-where-is-bittersweet-britain-heading/">symbol of what is great about Britain</a>.” With its size can bring challenges in bringing about change, however setting up and integrating a WiFi network is quick and easy.
WiFi should be ubiquitous in hospital and healthcare centres to help build a smarter, more efficient health care system Brits continue to cherish. The NHS really can’t afford to go without.
<h3>How Stampede can help</h3>
Are you responsible for connecting a hospital, health care clinic, or other health service location? Stampede can custom fit a solution that will meet your needs for fast, secure, reliable WiFi. Drop us a line or <a href="http://www.twitter.com/blackbxwifi">reach out to us on social media</a> to learn more.

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Hospital WiFi: Making Healthcare Smarter and Getting Patients Connected

Demo

<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image aligncenter size-thumbnail"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png"><img loading="lazy" decoding="async" width="150" height="150" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png" alt="case study icon growth graph" class="wp-image-19670" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image aligncenter size-thumbnail"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png"><img loading="lazy" decoding="async" width="150" height="150" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png" alt="case study marketing roi icon" class="wp-image-21409" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image aligncenter size-thumbnail"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png"><img loading="lazy" decoding="async" width="150" height="150" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png" alt="case study GDPR Compliant" class="wp-image-20341" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading has-text-align-center">Over 8,000 new customer records</h3>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading has-text-align-center">+£26,000 return on investment</h3>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading has-text-align-center">95% marketing opt-in rate</h3>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
Growing their database with automated data capture.
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
Trackable ROI from 4 marketing campaigns.
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
A compliant and engaged customer mailing list to support marketing campaigns.
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h1 class="wp-block-heading">Overview</h1>



Butta Burger’s success story started at the end of 2020, during the first lockdown when they became Edinburgh’s most famous ghost kitchen. Now, they run 2 venues in the city with plans to expand.



Butta Burger uses <a href="https://stampede.ai/how-it-works/">Stampede</a> to build and grow their mailing list to retain customers with targeted email campaigns.
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1.png"><img loading="lazy" decoding="async" width="459" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1.png" alt="" class="wp-image-22073" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1.png 459w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1-247x300.png 247w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.09-1-150x182.png 150w" sizes="auto, (max-width: 459px) 100vw, 459px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1.png"><img loading="lazy" decoding="async" width="520" height="570" src="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1.png" alt="" class="wp-image-22074" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1.png 520w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-274x300.png 274w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-150x164.png 150w" sizes="auto, (max-width: 520px) 100vw, 520px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading">The Challenge</h2>



In a competitive market environment such as the hospitality industry, staying on top of customers’ minds is essential to be able to retain them.



Graham Atkinson, co-founder at Butta Burger admits that at the beginning “we didn’t do much in terms of data collection, but with my background in marketing I was aware of how important it was”.&nbsp;



The lack of customer contact details meant they didn’t have any means to reach out to customers to actively retain them. This quickly became a problem.&nbsp;



The initial buzz of “new venue” footfall wasn’t going to sustain itself. The most reliable way to keep the level of traffic going was to start capturing customer contacts and sending emails.
</div>
</div>



<figure class="wp-block-pullquote"><blockquote>“I like the sort of one-stop-shop scenario. Before I had to manually add the data to my own database, which takes a lot of time.”</blockquote></figure>



<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
“Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers. And we will happily carry it on to any other venues moving forward.”
<cite>Graham Atkinson&nbsp;– Director, Butta Burger </cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Stampede appealed to them from the first moment for various reasons.



Butta Burger’s unique branding helps them raise brand awareness across all digital channels and therefore contributes to their overall customer experience. As Graham explains: “having the ability to change the splash screen design makes it sort of look personal to us rather than some generic WiFi provider.”&nbsp;



In addition, Graham adds that “from a customer&#8217;s point of view, it’s really easy to sign-up for the WiFi as there’s no lengthy form.” The smooth and simplified customer log-in experience is also reflected in their 95% opt-in rate.



What’s more, with Stampede they can now automatically gather all their customer contact details in one single platform. Graham describes that usually “you had to manually add the data to your own database. Which takes a lot of time.”



The Stampede Marketing platform also makes it easy for them to create high converting and branded campaigns. A task that they had outsourced to a designer before at much greater costs.&nbsp;



So far, Butta Burger is really pleased with the results. Graham acknowledges that “the ROI on the campaigns is pretty good for the short period of time.” Within 6 months, they were able to get over £26,000 in return visits.&nbsp;



They’ve also started to ask custom questions on their WiFi sign-up forms, so they can personalise their marketing better and increase conversions. For example their special ‘Student Segment’ allows them to send out targeted offers to students.
</div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading">Coming Up</h2>



Graham is already looking into expanding Butta Burger further in the coming years. Due to the easy set-up process and the great results they’ve gained so far, Stampede is now a fixed part of their growth plans.
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1.png"><img loading="lazy" decoding="async" width="579" height="562" src="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1.png" alt="" class="wp-image-22077" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1.png 579w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1-300x291.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1-150x146.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1-16x16.png 16w" sizes="auto, (max-width: 579px) 100vw, 579px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"></div>

Butta Burger

Amaze

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, world class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button btn_fluid=&#8221;custom&#8221; btn_custom_width=&#8221;100%&#8221; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;What People Say&#8221; button_type=&#8221;outline&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fwhat-people-say%2F|title:What%20People%20Say&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Are you using Ubiquiti UniFi access points for your in-venue guest WiFi?[/fildisi_callout][/vc_column][/vc_row]

UniFi

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][fildisi_empty_space][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get started now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using Draytek for your access points and other hardware or software?[/fildisi_callout][/vc_column][/vc_row]

DrayTek

&#8220;Do we keep the order and pay app?&#8221; It&#8217;s a big question for many hospitality venues right now, and some have already answered it&#8230; 



<hr class="wp-block-separator"/>



Finally being able to interact and deliver face-to-face service to their customers at their tables again brings this question to the forefront now.



If you are thinking about dropping your app, considering swapping that allocated budget to other tech tools. The right tech can help you to grow even further and build a loyal customer base. Regardless of COVID restrictions and reactive needs.



<h4 class="wp-block-heading" id="h-guest-wifi-an-allrounder-tech-solution">Guest WiFi &#8211; An Allrounder Tech Solution</h4>



A Guest WiFi without a password but using a captive portal instead allows businesses to collect customer data through WiFi sign-ups. And grow their mailing list with ease.



<h4 class="wp-block-heading">Never Miss a Customer Again</h4>



One big drawback of ordering apps is that you often only get contact details from the person that is ordering. So for larger bookings, say a group of 6, &nbsp;you’re missing out on the other 5 customers at the table.&nbsp;



However, if you opt for a guest WiFi solution instead you can turn this one booking into 6 new customer contacts, as they might all sign up to your WiFi.



Hence, you’ve got 6 new customers you can reach out to now and turn into regular visitors. Those might bring another group next time and so it grows.



<h4 class="wp-block-heading">Digital Menus For More Flexibility</h4>



Arguably, the digital menu feature of an ordering app does have many advantages for a business. It can be changed and adapted with only a few clicks. Plus, it can also be embedded into your website. This means you don’t have to upload a new pdf version every time you make small menu changes.&nbsp;



Guest WiFi solutions often support <a href="https://utfb.untappd.com/" target="_blank" rel="noreferrer noopener">digital menus</a> as part of their setup, which can be accessed via the WiFi login. It&#8217;s great for accessibility and maintains that easy update perk.



<h4 class="wp-block-heading">Supporting Experiences, Not Changing Them</h4>



The crux of the order app is that unless it&#8217;s web-based. Customers have to download it before they can start ordering. This might not be something all your customers were happy to do and can create friction in their overall customer experience.



A Guest WiFi solution with a captive portal removes the need for a password, downloads, tokens or codes that staff need to memorise, fetch or guide customers through using. Thus leaving them free to enhance the customer experience in the ways that only person-to-person contact can.



So, before you think about steering away from technology entirely, consider what technologies can continue to provide a business and customer benefit. Your staff can always make ordering a great experience, but they can&#8217;t do much to fix a clunky customer WiFi.



Want to find out how our <a href="https://stampede.ai/how-it-works/wifi" target="_blank" rel="noreferrer noopener">Guest WiFi solution</a> could work at your venue?&nbsp;<a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to one of our team.</a>

Can A Guest WiFi Solution Step In For Your Ordering App?

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

SaaS Agreement

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20718&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;none&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627558955383{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;WiFi that brings customers back.&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1627558966591{padding-top: 40px !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627556606493{padding-bottom: 45px !important;}&#8221;]&#8220;The captive portal makes it easy to capture GDPR compliant customer data to build genuine relationships with our customers.&#8221; 
Jamie Ward, Digital Marketing Manager, The Yard Coventry[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#f7fafc&#8221; section_id=&#8221;portal&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20717&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627557919790{margin-top: 30px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Captive Portal&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627552187149{padding-bottom: 45px !important;}&#8221;]Opens automatically when customers and guests connect to your WiFi. A one-off login and people will reconnect instantly when they return to the venue.
Customers use their email, Facebook or Apple ID to login, and you can ask for additional details like phone or date of birth.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]CAPTIVE PORTAL INCLUDES:
<ul>
<li>GDPR compliant for customers and businesses</li>
<li>Easy to build with custom fields</li>
<li>Keep your business WiFi network separate and secure</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20243&#8243; separator_top_color=&#8221;#f7fafc&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627561435894{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Stampede Tips&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Collect information like date of birthday or dietary information to create super personalised communications!&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1642003002280{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; bg_color=&#8221;#f7fafc&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20716&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627563561798{margin-top: 40px !important;padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Customer Experience&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627553264136{padding-bottom: 45px !important;}&#8221;]Create a brilliant customer experience with your custom designed login page to match your branding.
No more customers asking for the password. Instead, a fast and secure way for customers to join your guest WiFi network.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]A BETTER CUSTOMER EXPERIENCE:
<ul>
<li>Reassuring, compliant login</li>
<li>Easy to use, improves login rate</li>
<li>Branded to your company with logos, colours and images.</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20245&#8243; separator_top_color=&#8221;#f7fafc&#8221; margin_bottom=&#8221;40px&#8221;][vc_column mobile_text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1627563092355{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;Hemmingways Bar &amp; Restaurant&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;&#8220;A branded splash screen is essential for Hemingways as it helps promote our brand in a sophisticated way. The splash screen is highly customisable and easy to edit. &#8220;&#8221; font_container=&#8221;tag:h5|font_size:30|text_align:center|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627561965671{margin-right: 10% !important;margin-left: 10% !important;}&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; padding_top_multiplier=&#8221;3x&#8221; separator_top_color=&#8221;#f7fafc&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1627558178666{margin-top: 30px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279983911{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]JTNDJTIxLS0lMjBDYWxlbmRseSUyMGlubGluZSUyMHdpZGdldCUyMGJlZ2luJTIwLS0lM0UlMEElM0NkaXYlMjBjbGFzcyUzRCUyMmNhbGVuZGx5LWlubGluZS13aWRnZXQlMjIlMjBkYXRhLXVybCUzRCUyMmh0dHBzJTNBJTJGJTJGY2FsZW5kbHkuY29tJTJGc3RhbXBlZGUtd2ViJTJGbmV3LWN1c3RvbWVyJTNGaGlkZV9nZHByX2Jhbm5lciUzRDElMjZ1dG1fc291cmNlJTNEd2lmaSUyNmhpZGVfbGFuZGluZ19wYWdlX2RldGFpbHMlM0QxJTI2cHJpbWFyeV9jb2xvciUzRGZmM2E5YiUyMiUyMHN0eWxlJTNEJTIybWluLXdpZHRoJTNBMzIwcHglM0JoZWlnaHQlM0E2MzBweCUzQiUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQ3NjcmlwdCUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGYXNzZXRzLmNhbGVuZGx5LmNvbSUyRmFzc2V0cyUyRmV4dGVybmFsJTJGd2lkZ2V0LmpzJTIyJTIwYXN5bmMlM0UlM0MlMkZzY3JpcHQlM0UlMEElM0MlMjEtLSUyMENhbGVuZGx5JTIwaW5saW5lJTIwd2lkZ2V0JTIwZW5kJTIwLS0lM0U=[/vc_raw_html][/vc_column][/vc_row]

Now Online – Highlands and Islands Airports

<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-3.png" alt="case study star Icon" class="wp-image-21419 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-3.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-3-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-3-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-3-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-3-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-3-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading" id="h-50-increase-in-repeat-customers">50% increase in repeat customers</h3>



Increasing revenue with loyal customers.
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading" id="h-2-400-marketing-roi">+£2,400 marketing ROI</h3>



Trackable ROI from personalised marketing campaigns.
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading" id="h-over-8-300-contactable-customers">Over 8,300 contactable customers</h3>



Growing their mailing list with automated data capture.
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading" id="h-95-marketing-opt-in-rate">95% marketing opt-in rate</h3>



A compliant and engaged customer mailing list to support marketing campaigns.
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h1 class="wp-block-heading" id="h-overview">Overview</h1>



The Coal Exchange Hotel is located in the Cardiff Bay, featuring 85 luxurious bedrooms and the on-site Culley’s Kitchen &amp; Bar. The hotel is rich in history and is also a popular venue for events, such as weddings.



The Coal Exchange uses&nbsp;<a href="https://stampede.ai">Stampede</a>&nbsp;to capture guest data to increase repeat visits through personalised marketing.
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-I.png"><img loading="lazy" decoding="async" width="912" height="604" src="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-I.png" alt="" class="wp-image-22144" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-I.png 912w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-I-300x199.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-I-768x509.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-I-150x99.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-I-592x392.png 592w" sizes="auto, (max-width: 912px) 100vw, 912px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-III.png"><img loading="lazy" decoding="async" width="895" height="826" src="https://stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-III.png" alt="" class="wp-image-22156" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-III.png 895w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-III-300x277.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-III-768x709.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-III-150x138.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-III-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Coal-Exchange-Small-III-592x546.png 592w" sizes="auto, (max-width: 895px) 100vw, 895px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading" id="h-the-challenge">The Challenge</h2>



A common challenge for hotels is to get access to guest data. Most of the time the&nbsp;data is withheld by Online Travel Agencies&nbsp;and hotels are not able to stay in touch with customers after their stay.



Until recently, The Coal Exchange was part of a hotel chain that wasn’t much invested in driving repeat customers. However, this changed when they became a stand-alone company.



The Coal Exchange wanted to market to their guests directly and turn them into loyal customers moving forward. For this, they were looking for a smart tool that allows them to&nbsp;capture and have control over their own guest data.
</div>
</div>



<figure class="wp-block-pullquote"><blockquote>“It’s one of the easiest systems I’ve ever used. I would recommend it to anybody who needs to get started with marketing.”</blockquote></figure>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
“Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.”
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Before signing up with Stampede, Ieuan Davies, Marketing Manager of The Coal Exchange spent some time comparing different companies that offer a data capture platform. He ultimately chose Stampede as it&nbsp;“fits our ethos more than any other company and the whole process from introduction to set up was seamless.”&nbsp;



Within 7 months, they grew their&nbsp;mailing list to over 8,200 customers&nbsp;by asking guests for their contact details when signing up for their WiFi. Ieuan says:&nbsp;“It’s a quick and easy way, exactly what we’ve needed.” From an administrative point of view, Ieuan can now manage all data coming from their various outlets in one single platform. As he acknowledges:&nbsp;“Stampede has saved me time and effort trying to put it all in one place.”
</div>
</div>



The&nbsp;<a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a>&nbsp;platform makes it easy for Ieuan to segment the data to directly market to guests with personalised offers, such as their popular ‘kids eat free’ deal. So far, The Coal Exchange was able to generate over&nbsp;£2,400 in return visits&nbsp;from their email campaigns.&nbsp;



To track when customers redeem their offers, Ieuan attaches&nbsp;<a href="https://stampede.ai/blog/new-stampede-marketing-feature-unique-voucher-codes/">unique voucher codes</a>&nbsp;to the emails. These one-time-only codes&nbsp;“are also a clever tool to stop people from sending the offers to friends.”, he adds.



In addition, Ieuan has also set up an&nbsp;automated birthday email campaign&nbsp;offering customers 10% off their next stay. Another simple way they are increasing customer loyalty without any manual effort.&nbsp;



To further drive direct bookings, The Coal Exchange also uses&nbsp;<a href="https://stampede.ai/how-it-works/loyalty/">Stampede digital stamp cards</a>. Over 450 customers have already signed up for their ‘Fab Five Rewards’ loyalty program, which rewards customers with a free stay upon the 6th direct booking.



Ieuan is also a big fan of the Stampede reporting suite. As he explains: “Some reports from other platforms just give you the very basic information,&nbsp;with Stampede you can go into more depth.&nbsp;For us, this is probably one of the most valuable assets.”&nbsp;



The reports provide him with&nbsp;detailed performance results, which he can report back to the individual departments and take action if necessary.



<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"></div>

The Coal Exchange Hotel

[vc_row][vc_column][fildisi_slogan title=&#8221;Seamless installation&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Hardware Integrations&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We integrate with hardware from these renowned suppliers &#8211; if you are currently using other hardware, or need some to get started, we can arrange everything for you.[/fildisi_slogan][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12370&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12374&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Funifi%2F|title:UniFi||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Funifi%2F|title:Ubiquiti%20UniFi%20Captive%20Portals||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12371&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcisco-meraki%2F|title:Cisco%20Meraki||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcisco-meraki%2F|title:Cisco%20Meraki||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12367&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fligowave%2F|title:Ligowave||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fligowave%2F|title:Ligowave||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12368&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fignitenet%2F|title:IgniteNet||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fignitenet%2F|title:Ignitenet||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12369&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fopen-mesh%2F|title:Open%20Mesh||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fopen-mesh%2F|title:Open%20Mesh||&#8221;][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12392&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fengenius-tech%2F|title:Engenius%20Tech||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fengenius-tech%2F|title:Engenius%20Tech||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12372&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fruckus%2F|title:Ruckus%20Networks||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fruckus%2F|title:Ruckus%20Networks||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18628&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:Tp-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:TP-Link&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18995&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18996&#8243; link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daruba|title:Aruba&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Daruba|title:Aruba&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;18997&#8243; link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dteltonika|title:Aruba&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dteltonika|title:Teltonika&#8221;][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20812&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221; margin_bottom=&#8221;10px&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fcambium-cnmaestro%2F|title:Cambium&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20704&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Ftp-link%2F|title:Tp-Link&#8221; margin_bottom=&#8221;10px&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fmeraki-go%2F|title:meraki%20go&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;20706&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdraytek%2F|title:Draytek&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;21815&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fpfsense%2F|title:pfsense&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row]

<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ £15,800 marketing ROI</h3>



Trackable ROI from personalised marketing campaigns.
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">GDPR compliant</h3>



Totally secure data collection and marketing processes.
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 17,500 contactable customers</h3>



Growing their mailing list with automated data capture.
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">98% marketing opt-in rate</h3>



Building an engaged customer database to support marketing efforts.
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"></div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h1 class="wp-block-heading">Overview</h1>



Mele Group is a family-run restaurant group that currently operates 3 Italian restaurants and one pub in the London area. Their venues aim to create an authentic feel from the traditional Northern Italian Trattorias and are popular amongst both locals and visitors.



Mele Group uses&nbsp;<a href="https://stampede.ai/how-it-works/">Stampede</a>&nbsp;to grow their mailing list and build a loyal customer base through targeted marketing.
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-I.png"><img loading="lazy" decoding="async" width="1003" height="1024" src="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-I-1003x1024.png" alt="Mele small I" class="wp-image-22169" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-1003x1024.png 1003w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-294x300.png 294w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-768x784.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-150x153.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I-592x604.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-I.png 1071w" sizes="auto, (max-width: 1003px) 100vw, 1003px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-II.png"><img loading="lazy" decoding="async" width="823" height="1024" src="https://stampede.ai/wp-content/uploads/2022/09/Mele-small-II-823x1024.png" alt="" class="wp-image-22170" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-823x1024.png 823w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-241x300.png 241w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-768x955.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-150x187.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II-592x736.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Mele-small-II.png 1115w" sizes="auto, (max-width: 823px) 100vw, 823px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading">The Challenge</h2>



Most hospitality venues offer free WiFi access. Whilst this benefits the customers, businesses are often missing out on a massive data capture opportunity that comes with it.



As Chris Hughes, Co-Owner of the Mele Group describes, before Stampede: “There wasn’t a real strategy for capturing people’s email addresses. But I was seeing&nbsp;data capture done through WiFi&nbsp;more and more in other venues.”



Mele Group used to get their customer details mainly through competition entries and via their website, which left them with a rather slow-growing database.
</div>
</div>



<figure class="wp-block-pullquote"><blockquote>&#8220;The more I use Stampede, the more it makes my life easier.&#8220;</blockquote></figure>



<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
“Stampede will ultimately help me get more in touch with my customers, which is crucial. It will help me market the restaurants in a more sophisticated way. Especially as we grow, Stampede is invaluable for our restaurants.”
<cite>Chris Hughes&nbsp;– Co-Owner, Mele Group </cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Since implementing&nbsp;<a href="https://stampede.ai/how-it-works/wifi/">Stampede Guest WiFi</a>, Mele Group has grown a&nbsp;database of over 17,500 records&nbsp;within 5 months. As Chris says: “It’s a completely new datastream that I’ve never had access to before.” The increased amount of data helps them better connect with their customers and increase repeat visits.



On top of that, they were able to&nbsp;boost their Instagram following. Customers that have logged in to their WiFi are automatically redirected to their Instagram accounts, making it as straightforward as possible for customers to follow them.



Mele Group also switched over from Mailchimp to Stampede to manage their email marketing. As Chris acknowledges: “I’m very happy with Stampede, it seems&nbsp;more sophisticated than Mailchimp. Writing newsletters and doing segments is pretty straightforward, I prefer it to Mailchimp which took longer to get used to.”



Mele Group saw a&nbsp;+£15,800 return visit ROI from 9 email campaigns&nbsp;promoting their regular events, such as their popular Supper Clubs.



When it comes to customer feedback, manually asking for reviews is time-consuming, so in addition to regular campaigns, Chris is also using&nbsp;automated emails to get them more reviews. For this, customers automatically receive a review request post-visit. Having this part of their business run on autopilot is another time-saving gem.
</div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading">Coming Up</h2>



Mele Group have recently sent their first&nbsp;SMS birthday offer campaign&nbsp;to customers using Stampede.&nbsp;“Customers are now happy to receive text messages and they’re responding to them. I’m keen to see the impact”.&nbsp;



Looking ahead, Chris is certain that&nbsp;“the more I use Stampede, the more it makes my life easier.”
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png"><img loading="lazy" decoding="async" width="1024" height="926" src="https://stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png" alt="Mele group small III" class="wp-image-22216" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1024x926.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-300x271.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-768x695.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-1200x1086.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-150x136.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1-592x536.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-12.02-1-1.png 1449w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"></div>