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Stampede


<p>Some of you may remember an article from earlier this year in which we looked at what made <a href="https://youtu.be/lTcesqUPu9U" target="_blank" rel="noreferrer noopener"><strong>this video</strong></a> by Wagamama’s Executive Chef Steve Mangleshot so good. (You can catch up on <strong><a href="https://stampede.ai/blog/a-recipe-for-video-showcase-success/" target="_blank" rel="noreferrer noopener">that article here.</a></strong>) It’s still a great example, and like many others, Steve has kept going with the series.&nbsp;</p>



<p><br>Since those early examples, video content from hospitality businesses has gone from strength to strength.</p>



<p><br>We recently discovered <strong><a href="https://www.restaurantbusinessonline.com/operations/transforming-restaurant-kitchen-video-studio" target="_blank" rel="noreferrer noopener">this article in Restaurant Business</a></strong> discussing the success of video campaigns by various US operators and chefs over the past few months, as they iterated on the process and made it work better for them.</p>



<p><br>The article has some <strong>fantastic technical detail </strong>on setup, devices, people involved and their role in the production. As with many others, the featured businesses started with simple cooking demos or meal kits, which then evolved into live events, and interactive cooking classes.</p>



<p><br>Now that more people are well adjusted to using video software &#8211; having done so for several months &#8211; <strong>getting a </strong><strong>sizeable</strong><strong> audience to engage is far easier</strong> now than ever before.</p>



<p><br>As a result of the iterations and lessons learned, businesses like those in the article are now able to <strong>generate some additional revenue</strong> from something that started as a bit of free content.</p>



<p><br>It’s a short article but full of inspiration, and well worth a read.</p>



<p><br>If you’ve been making videos, we’d love to see them, so send us your links!</p>



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Sharing Success and Inspiration


<p>As a hospitality marketer or restaurant owner, you know that providing your customers with an excellent experience involves much more than just preparing delicious food and drinks. It’s about creating memorable experiences and building strong customer relationships.&nbsp;</p>



<p>However, in order to be able to consistently deliver on this promise and grow your business, you need the right tools in place &#8211; including having a top-notch <strong><a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Customer Relationship Management (CRM) solution</mark></a></strong> for managing all of your operations efficiently.&nbsp;</p>



<p>With the help of <strong>data-driven insights</strong>, CRM systems can completely transform the way you operate by helping you increase revenue opportunities while offering an optimised customer experience every time – from initial contact through to post-visit follow-ups.&nbsp;</p>



<p>Keep reading to find out why a CRM system is absolutely crucial for any hospitality marketer looking to <strong>maximise their ROI and exceed expectations</strong> with their guests.</p>



<h2 class="wp-block-heading"><strong>What is the role of CRM in marketing</strong></h2>



<p>In the world of marketing, a CRM system can be a powerful tool to <strong>manage and maintain relationships</strong> with customers. Not only does it allow businesses to store essential customer information, but it also enables them to interact with their target audience directly.&nbsp;</p>



<p>With a CRM, businesses can <strong>increase the effectiveness of their marketing efforts</strong> while simultaneously measuring their performance. It enhances a company’s understanding of its customers and allows them to tailor their marketing strategy accordingly.&nbsp;</p>



<p>As a result, it can lead to more significant brand loyalty and increased revenue.</p>



<h4 class="wp-block-heading" id="h-crm-in-email-marketing">CRM in email marketing</h4>



<p><a href="https://stampede.ai/how-it-works/marketing"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Email marketing</mark></strong></a> is a powerful tool for hospitality businesses looking to reach out to their customers and build long-term relationships.&nbsp;</p>



<p>A CRM system can significantly enhance the effectiveness of email marketing. By leveraging data gathered from previous interactions and different sources businesses can better segment their customer base. They can create highly <strong>targeted, personalised email campaigns</strong> that help them to upsell and increase repeat visits.&nbsp;</p>



<p>The best part is, using a CRM system in email marketing also <strong>saves valuable time</strong>, as there is no need to manually import and export contact information.&nbsp;</p>



<h4 class="wp-block-heading" id="h-crm-in-sms-marketing">CRM in SMS marketing</h4>



<p>SMS marketing can be a powerful tool for <strong>reaching customers on the go</strong>. With a high open rate, text messages can quickly grab a customer&#8217;s attention and deliver your message.&nbsp;</p>



<p>To make the most out of SMS marketing, businesses can also use their CRM data to <strong>target specific groups with promotions</strong> and offers.&nbsp;</p>



<p>For example, to fill in empty spaces businesses can send loyal customers a special last-minute discount code to their phone.</p>



<h4 class="wp-block-heading" id="h-crm-in-social-media-marketing">CRM in social media marketing</h4>



<p>Social media has become essential to any business&#8217;s marketing plan, and proper social media management is critical to its success.&nbsp;</p>



<p>A CRM can play a pivotal role by helping companies collect and analyse important data on their customers. They can better understand <strong>how customers are engaging with their content</strong>, including what topics are most relevant and target their marketing efforts accordingly.</p>



<p>In addition, a CRM can help hospitality marketers to identify <strong><a href="https://stampede.ai/blog/breakdown-3-ways-customers-advocate-your-hospitality-brand"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">brand advocates</mark></a></strong>. These are customers who are highly engaged and are most likely to spread the word about your business.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Automate Your Marketing Processes with a CRM System</strong></h2>



<p>Marketing automation has revolutionised the way modern businesses operate, providing valuable tools and techniques that streamline workflows and enhance efficiency.&nbsp;</p>



<p>With a CRM system, parts of <strong><a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations">email and SMS marketing can be automated</a></strong>. Whether it&#8217;s an automated birthday email, a promotional offer to win-back customers or a follow-up message, a well-crafted automated campaign can make all the difference, engaging customers and driving sales.</p>



<h2 class="wp-block-heading"><strong>Final Thoughts</strong></h2>



<p>Through the usage of CRM, hospitality marketers and operators can make their marketing efforts more effective and efficient. The ability to leverage customer data for <strong>predictive analysis</strong> gives businesses the opportunity to better understand consumer preferences and target promotions accordingly.&nbsp;</p>



<p>With automated processes in place, <strong>marketing resources are prioritised</strong>, saving both time and costs associated with manual labour. By understanding the power of a <a href="https://stampede.ai/amaze"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">CRM system</mark></strong></a> alongside proven strategies such as email, SMS and social media marketing, your hospitality business will gain an invaluable tool that will enable greater returns on investment while fostering stronger relationships with customers.</p>


Why Is A CRM Solution Crucial For A Hospitality Marketer?


<h2 class="wp-block-heading" id="h-stampede-announces-springo-acquisition-as-part-of-post-lockdown-growth-plans"><strong>Stampede announces Springo acquisition as part of post-lockdown growth plans &nbsp;</strong></h2>



<h3 class="wp-block-heading" id="h-marketing-software-businesses-combine-forces-to-target-new-it-channel-partners"><em>Marketing software businesses combine forces to target new IT channel partners</em></h3>



<p><strong>Edinburgh, UK, 5th July 2021&nbsp;</strong>–<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__stampede.ai_&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=G04Hl4mHwuXumE4aLNQwjtCNczRSFK_l5Aipin3BtgA&amp;m=f1O2zrmhKcO9y6J2mqnPsZqLjonrR764RHtxnzOpLCE&amp;s=zsSreC1usrxjVNVUD7fAXZnVkKCq7vOSaKp3lWFxoIA&amp;e=">&nbsp;Stampede</a> has today announced its acquisition of fellow hospitality software startup, Springo, in a bid to strengthen the business and reach new hospitality customers worldwide. Stampede launched its first global reseller programme in November 2020, and has purchased Springo for its IP, notable channel customer-base, and ICT experience – which will help Stampede expand throughout the UK and beyond via new IT resellers.&nbsp;</p>



<p>Springo, like Stampede, is a data capture, digital marketing and customer engagement software business specialising in the hospitality sector. Both specialise in giving brick-and-mortar businesses access to the digital tools and services of big online brands. They have helped hundreds of hospitality businesses bounce back after COVID, and it is hoped that their combined forces will allow Stampede to reach even more venues. As part of the deal, Springo founder and director, Jay Ball will join Stampede as a non-executive director and minority shareholder. Springo’s employees will also join Stampede’s team. Jay brings a wealth of ICT, channel and business leadership experience to Stampede, having founded his first business, DataKom, in 2007 – which he sold in 2019 for a multi-million pound exit.&nbsp; &nbsp; &nbsp;</p>



<p>For existing channel partners like Invisinet and 7Hospitality, the Stampede platform represents a quick and easy way to increase monthly recurring revenues, while adding high demand products to their line of business.&nbsp;Following the Springo deal, Stampede is actively seeking new reseller partners, especially those with a high volume of clients in the retail and hospitality industries, as well as clients struggling to digitise multiple sites quickly/remotely.</p>



<p>“Jay has a wealth of experience in the telecoms space and we’re delighted to bring him and the rest of the Springo team on board with Stampede,” said Patrick Clover, Stampede founder and CEO. “Like Stampede, Springo has been helping hospitality businesses bounce back after an extremely difficult 16 months. By combining our technology, resources, expertise and customer-base, we believe we can reach even more businesses that need our support. Post-lockdown, I expect a lot of hospitality businesses to maintain some of the digital elements of the customer experience that were adopted this year out of necessity. There is a real opportunity for channel partners working in this space to make the digital hospitality experience as seamless as possible for customers and venues alike, which is exactly what our platform delivers.”&nbsp;</p>



<p>“We built a brilliant platform that was very successful, and combining our software means we can now offer far more to Springo and Stampede customers and resellers,” said Jay Ball, Stampede’s new non-executive director. Stampede is one of the UK’s leading hospitality software businesses, and we want to bolster their efforts to bring digital tools to the physical businesses that need them most. Springo has great experience selling to the channel, we understand their pain points and what they expect from their software partners. We bring this expertise to Stampede and believe it will give them the extra firepower needed to be successful in this industry.”</p>



<p>Resellers that want a demonstration on how&nbsp;Stampede&nbsp;and its partner programme works should contact<br><br><strong>Owen Rees <br>Channel Development Manager<br><a href="mailto:owen.rees@stampede.ai">owen.rees@stampede.ai</a><br><a href="tel:+447519390920">07519 380 920</a></strong></p>



<p>Benefits of the&nbsp;Stampede&nbsp;platform for hospitality customers include:&nbsp;</p>



<ul class="wp-block-list"><li>Capture customer data instantly when customers connect to guest Wi-Fi or register via QR code</li><li>Track repeat customers with connection data and build new loyalty schemes and promotions (the success of which can be tracked in real time)</li><li>Generate more reviews across platforms like Google and TripAdvisor (customers can be contacted within an hour of leaving a physical venue encouraging them to leave a review)</li><li>Introduce digital stamp card schemes and let customers earn rewards</li></ul>



<p><strong>About&nbsp;Stampede</strong></p>



<p>Stampede&nbsp;was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites &#8211;&nbsp;Stampede&nbsp;provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.</p>


Stampede announces Springo acquisition


<p>If you’re responsible for managing a restaurant or hospitality business, it can be hard to stay on top of everything. To organise your daily tasks more effectively and streamline your processes, implementing a <strong><a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Customer Relationship Management (CRM) solution</mark></a></strong> should definitely be part of your strategy.&nbsp;</p>



<p>There are three different types of CRM systems:</p>



<ol class="wp-block-list">
<li><strong>Analytical CRM </strong>systems that gather data useful for reporting and decision-making.</li>



<li><strong>Operational CRMs</strong> that streamline processes and communication.</li>



<li><strong>Collaborative CRM </strong>platforms that allow departments to work together more efficiently.&nbsp;</li>
</ol>



<p>In this blog post, we will explore these three different approaches to running an effective CRM system for your hospitality business. This will help you make the best possible decision when choosing one.</p>



<h2 class="wp-block-heading" id="h-1-analytical-crm-systems"><strong>1. Analytical CRM systems</strong></h2>



<p>When it comes to understanding your customers and analysing the results of your marketing campaigns, analytical CRM systems are game changers.&nbsp;</p>



<p>With these powerful tools, you can <strong>dive deep into customer data</strong>, uncover trends, and make informed decisions based on real numbers. No more relying on gut instincts or guesswork.&nbsp;</p>



<p>Analytical CRMs also make it easy to create <strong>customised reports and visualisations</strong>. Those help you track progress and hone in on areas that need improvement.</p>



<p>By using this technology to better understand your audience, you can improve customer satisfaction, increase retention rates, and boost your bottom line.</p>



<h2 class="wp-block-heading"><strong>2. Operational CRM systems</strong></h2>



<p>Operational CRMs are a vital tool for businesses to <strong>streamline their processes </strong>and improve overall customer experience.&nbsp;</p>



<p>They allow companies to <strong>better manage every touchpoint of the customer journey,</strong> from initial interaction to after-sales care. With automation features, operational CRMs can further enhance efficiency by reducing the amount of time spent on repetitive tasks.</p>



<p>Implementing an operational CRM system not only leads to <a href="https://stampede.ai/blog/meet-stampede-inbox-never-miss-another-message"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">better communication</mark></strong></a> with customers but also allows businesses to make data-driven decisions for continuous improvement.</p>



<h2 class="wp-block-heading"><strong>3. Collaborative CRM systems</strong></h2>



<p>Collaborative CRM systems make sure that everyone in the business has <strong>access to the same data</strong>. So that teams can work together more efficiently in order to provide a complete customer experience.&nbsp;</p>



<p>With a collaborative CRM, every individual involved in the customer&#8217;s journey can <strong>view the full customer record </strong>with its entire history and previous interactions. This ensures that everyone is using the correct and up-to-date data to support the company&#8217;s decisions.&nbsp;</p>



<p>The integration between teams helps to ensure that customer needs are met, and ultimately, it results in a much-improved customer experience.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Tips on how to choose the right CRM system for your hospitality business</strong></h2>



<p>As businesses continue to evolve and technology advances, it&#8217;s important for hospitality businesses to keep up with the latest tools in order to stay competitive.</p>



<p>However, with so many options out there, it can be challenging to choose the right CRM. The <strong>operational feature</strong> is certainly the most important feature for hospitality businesses and should be prioritised. The way data can be managed more efficiently has a significant impact on daily operations. Especially with automations as they reduce the workload by removing manual and repetitive tasks.</p>



<p>However, ideally, a CRM system should <strong>incorporate elements of all three CRM types </strong>&#8211; analytical, operational and collaborative. As a professional in the hospitality industry, it’s crucial to have a CRM system that provides detailed insights into customer interactions and preferences. This can help you tailor your services accordingly.&nbsp;</p>



<p>It&#8217;s important to emphasise the significance of <strong>finding the right fit for your needs</strong> when it comes to selecting a hospitality CRM. No two businesses are the same and therefore, there can be no one-size-fits-all solution.&nbsp;</p>



<p>You need to identify what your hotel, restaurant or hospitality business requires and other specific goals you want your CRM system to achieve. Then you can assess which CRM can deliver on those needs. A CRM that cannot adequately cater to your requirements could end up costing you in terms of valuable time and resources</p>



<h2 class="wp-block-heading"><strong>Closing thoughts</strong></h2>



<p>Technology can only truly increase efficiency if it is used effectively. After all, customer experience isn&#8217;t just about having a lot of information on hand. It&#8217;s about understanding each individual guest as well as providing personalised experiences based on your insights.</p>



<p>By investing in the right type of <a href="https://stampede.ai/amaze"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">CRM system</mark></strong></a>, you can unlock significant potential for your business and take your customer experiences to the next level.</p>


The 3 Different Types Of A CRM System Explained

<p>The online space can be challenging. If you thought the competition was widespread in your neighbourhood, then social media might surprise you with its vast assortment of amazing restaurant profiles and active social engagement. As intimidating as <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/"><span style="text-decoration: underline;">social media marketing</span></a> may be, it’s important that you embrace it, especially if you want your hospitality business to work. </p>







<p>So, you’ve created your social media profiles, you’ve compiled interesting content to post regularly. Most importantly – you have gathered a collection of high-quality photos and designs to represent your restaurant across your social platforms.</p>



<p><strong>Problem is, now you can&#8217;t get anyone to engage with your profiles.</strong></p>



<p><span style="text-decoration: underline;"><a href="https://restaurant.eatapp.co/blog/hashtags-for-your-restaurant">With over 2 billion active users on Facebook and 800 million on Instagram</a></span>, it’s just a matter of catering to the right audiences and then drawing them in. &nbsp;</p>



<p><strong>Further reading</strong>: <a href="https://stampede.ai/blog/how-to-find-the-right-social-media-channel-for-your-hospitality-business/"><span style="text-decoration: underline;">https://stampede.ai/blog/how-to-find-the-right-social-media-channel-for-your-hospitality-business/</span></a></p>



<p>Our secret &#8211; <strong>#HASHTAGS</strong></p>



<p>When it comes to having your turn of fame on the internet, then hashtags are your best bet when your focus is to place a restaurant in front of the right audiences. In this article, we will discuss what hashtags are, exactly. We will share some tips on how to choose the best hashtags for your restaurant.</p>



<h4 class="wp-block-heading"><strong>What are Hashtags?</strong></h4>



<p>Most social media platforms allow you to do three things when posting content, namely:</p>



<ol class="wp-block-list"><li>Adding a short caption or description</li><li>Uploading a photo or an image</li><li>Adding hashtags</li></ol>



<p>When you add a hashtag to a post, then you categorize your posts. This means that when users browse for something online that’s relevant to your category, then the chances of your very own content appearing on search engines and feeds increases.&nbsp;</p>



<p><strong>For example:</strong></p>



<p>If you use the hashtag #greatfood in your post, then it will stand a much better chance of being discovered by audiences who are searching for “great food”.&nbsp;</p>



<p>Most social media platforms allow you to use more than one hashtag in a post. This increases the chances of your post being found even further. The more your post is seen, the more engagement it will attract.</p>



<h4 class="wp-block-heading"><strong>How to Choose the Right Hashtags for Your Restaurant?</strong></h4>



<p>Right, now that you have some basic knowledge on what a hashtag is and how it works (and why it’s important), let’s walk through some steps on how you can choose the best hashtags for your restaurant, coffee shop, or café.&nbsp;</p>



<ul class="wp-block-list"><li><strong>Do some research into which hashtags your top competitors are using.</strong></li></ul>



<p>Look for posts by popular restaurants and see which ones have the most engagement. Then, take a look at which hashtags are included in these posts. This is a quick way to gather a list of hashtags that have proven to be valuable.</p>



<ul class="wp-block-list"><li><strong>Investigate to see which hashtags social media influencers are using.&nbsp;</strong></li></ul>



<p>Take note of the hashtags that social media influencers in your industry are using. Study the posts of famous chefs and popular foodies to see which hashtags they use religiously. Social influencers are people who have spent years capturing the same market you are interested in, so following their lead makes sense.&nbsp;</p>



<ul class="wp-block-list"><li><strong>Get to know your audiences and what they are looking for.</strong></li></ul>



<p>If you can define who your audience is, then it’s easy to delve into what it is they’re after. Wi-Fi marketing, for instance, is one tool that can be used to follow customer trends. You can also look at the hashtags your followers are using to get a better understanding of what interests them.</p>



<ul class="wp-block-list"><li><strong>Keep your eye on current trends.&nbsp;</strong></li></ul>



<p>Every now and then, an event or cause will create a stir. Large audiences will turn their focus on these trends and this is the perfect time to create posts around that topic to catch a ride on the wave of popularity.</p>



<h4 class="wp-block-heading"><strong>Need More Advice?</strong></h4>



<p>When it comes to adding hashtags to your restaurant posts, use a variety that will typically fall into the following three categories (let’s assume you are running the Instagram account for an Italian restaurant in New York):&nbsp;</p>



<ul class="wp-block-list"><li><strong>Large region-specific hashtags.</strong></li></ul>



<p>These hashtags categorise a post according to a broad location you are targeting. They will draw the attention of holidaymakers or nearby “out-of-towners” who may be on the lookout for a place to eat when they decide to visit your neighbourhood. Example: #newyork #thebigapple #nyc</p>



<ul class="wp-block-list"><li><strong>Smaller region-specific hashtags that relate to your industry.&nbsp;</strong></li></ul>



<p>These are hashtags that feature more specified search terms that are relevant to what you offer &#8211; oftentimes having thousands of posts per tag. Example: #newyorkfood #newyorkrestaurants #italianfoodnyc</p>



<ul class="wp-block-list"><li><strong>Generic hashtags.</strong></li></ul>



<p>Generic hashtags do not specify a location but focus more on relevant keywords that will apply to your services. Example: #food #whatsfordinner #instafood #veganfood #pasta #pizza</p>



<p><strong>Tip:</strong> If you only have one restaurant to market, then combine your smaller region-specific hashtag with a generic tag to create engagement with nearby audiences. Example: #whatsfordinnernewyork #veganfoodnewyork</p>



<h4 class="wp-block-heading"><strong>We’ve Got Your Back!</strong></h4>



<p>Here’s a list of effective hashtags that you can use for your restaurant to get you started (just make sure that they are relevant to your post):</p>



<p><em>#foodie (currently trending)</em></p>



<p><em>#foodies</em></p>



<p><em>#hungry</em></p>



<p><em>#healthyeating</em></p>



<p><em>#instafood</em></p>



<p><em>#foodgram</em></p>



<p><em>#veganfood</em> (currently trending)</p>



<p><em>#yougottaeatthis</em> (adds a touch of fun and intrigue to your post)</p>



<p><em>#foodoftheday</em></p>



<p>* You can use the above keywords and merge them with your location to make them more localised.&nbsp;</p>



<p><strong>Further reading: </strong><a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/"><span style="text-decoration: underline;">https://stampede.ai/blog/how-to-effectively-design-social-media-posts/</span></a></p>



<hr class="wp-block-separator"/>



<p>Hashtags are not the only effective technique that can be used for internet and social media marketing. If you want to know more about how you can nurture both <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">online and offline marketing efforts</span></a> and draw in followers, then please chat to us here at Stampede. Our mission is to provide a level of customer insight and marketing automation that works for businesses in the hospitality industry and beyond.&nbsp;</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How to Choose the Right Hashtags for Your Restaurant Posts

Team Update


<h1 class="wp-block-heading" id="h-free-april-amp-may-2025-social-media-calendar">Free April &amp; May 2025 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-fire-up-your-social-feeds-for-the-new-year-grab-60-days-worth-of-content-inspiration">Fire up your social feeds for the new year: grab 60 days&#8217; worth of content inspiration! </h4>



<p>Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.</p>



<p><strong>Download your free social media calendar</strong> for April and May 2025 now.</p>



<p>Featuring topical post ideas, hashtags suggestions and image inspiration for each month, including Easter, Star Wars Day, London Marathon and BBQ week among others.</p>



<p>Previous lockdowns were a bit of a scramble to pivot business operations, but with those pivots now settled in, this lockdown might leave time to cast an eye over some your recent online reviews.</p>



<hr class="wp-block-separator"/>



<h3 class="wp-block-heading" id="h-putting-customer-feedback-to-use"><strong>Putting Customer Feedback To Use</strong></h3>



<p><br>There’s plenty to be learned from diving into your reviews on <strong>Tripadvisor</strong>, <strong>Google</strong> and so on &#8211; especially those that were submitted in the last 8 to 12 months.</p>



<p>There&#8217;s a strong chance that things will be similar to last time when hospitality can reopen. Focusing specifically on more recent reviews now enables you to learn from last time in advance of lockdown lifting again.</p>



<p><br>Here’s a quick <strong>action plan</strong> to extract insight from customer feedback:</p>



<ol class="wp-block-list"><li>Begin by finding the platform with the largest volume of reviews for your business. The popular ones are <strong><a href="https://www.google.com/business/" target="_blank" rel="noreferrer noopener">Google My Business</a>, </strong><a href="https://www.tripadvisor.co.uk/Owners" target="_blank" rel="noreferrer noopener"><strong>Tripadviso</strong>r</a> and <strong><a href="https://www.facebook.com/" target="_blank" rel="noreferrer noopener">Facebook</a>.</strong><br></li><li>Use the filter to sort the reviews by score (highest first or lowest first)<br></li><li>Read a bunch of the most recent reviews, one score bracket at a time e.g. only the 5 stars<br></li><li>Make a note of <strong>recurring themes and common words </strong>within each score bracket<br></li><li>Use those words and phrases to get a sense of what’s working well, and what needs improvement.</li></ol>



<p>There are tools out there that can help with this &#8211; such as our <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener"><strong>Reviews Sentiment Analysis</strong></a> &#8211; but it can be done manually using the process above.</p>



<p>We recommend <strong>starting with the 3 star reviews</strong> &#8211; these tend to be the most informative and balanced, providing some quick wins.</p>



<p>Review scores are great for attracting new customers, but it&#8217;s <strong>the words in a review that provide actionable insight.</strong></p>



<h3 class="wp-block-heading" id="h-making-more-of-customer-reviews"><strong>Making More Of Customer Reviews</strong><br></h3>



<h4 class="wp-block-heading" id="h-social-media-content"><strong>Social Media Content</strong></h4>



<p id="h-social-media-content-whilst-screening-your-reviews-make-a-note-of-some-of-the-best-ones-from-recent-submissions-you-can-turn-these-into-juicy-social-media-posts-to-help-drive-more-sales-a-little-bit-of-text-to-say-thanks-to-carol-v-and-her-family-for-visiting-and-leaving-us-this-great-feedback-with-an-image-containing-the-review-itself-makes-for-brilliant-easy-content">Whilst screening your reviews, <strong>make a note of some of the best ones</strong> from recent submissions. You can turn these into juicy social media posts to help drive more sales.<br><br>A little bit of text to say <em>“Thanks to Carol V. and her family for visiting and leaving us this great feedback”</em> with an image containing the review itself makes for brilliant, easy content.</p>



<h4 class="wp-block-heading" id="h-customer-reviews-of-new-services"><br><strong>Customer Reviews of New Services</strong></h4>



<p>However customers are interacting with you during lockdown &#8211; meal kits, pre-mixed cocktails, heat-and-eat meals etc. &#8211; <strong>&nbsp;it&#8217;s still important to gather feedback</strong>.</p>



<p>For hospitality businesses, feedback is normally requested after a customer has left the venue, in a variety of methods. Without that venue-based-trigger many feedback collection methods in hospitality businesses simply stop.</p>



<p>But, with nearly all transactions taking place online, operators will have a <strong>digital database of customers to contact for feedback.<br><br></strong>It’s the perfect opportunity to <strong>reach your customers by email</strong>, such as sending a short feedback survey link or direct links to your TripAdvisor and Google My Business pages, asking for feedback.</p>



<p><br><strong>This keeps the feedback loop spinning</strong>. Your online reputation continues to grow on the websites that will drive footfall later, and you get another stream of feedback to utilise.</p>



<p><br>If you’ve got any questions about <strong><a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">reviews</a>, sentiment analysis or <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">emailing customers</a></strong>&nbsp;then <strong><a href="https://stampede.ai/company#contact" target="_blank" rel="noreferrer noopener">get in touch</a> </strong>with one of our team. We’re here to help on all things digital.</p>


How to Extract Insight From Recent Customer Reviews

<p>Whenever we have a question or an idea, we immediately turn to our best friend, the Internet. The easiest and fastest way to find out more about that topic that’s been keeping us up at night. Today, the world wide web is filled with information on just about every topic, probably being the most reliable way to gather facts. </p>







<p>During the research process, in particular about products and companies, online <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/5-star-review-google-form" target="_blank"><span style="text-decoration: underline;">reviews will pop-up</span></a><span style="text-decoration: underline;">.</span> That’s not necessarily a bad thing, as they tend to help shoppers with their decision-making. Though, online reviews are one of those tricky things, can be a real blessing for your business, but can also have a major negative impact on your revenue.</p>



<h4 class="wp-block-heading"><strong>A sense of legitimacy</strong></h4>



<p>Before we were able to find everything on the Internet, we were still reliant on recommendations of friends and family. Just to give you an idea of how immense the impact of online reviews really is, think about this fact.</p>



<p> 90% of shoppers trust online reviews as much as personal recommendations. In other words, the Internet replaced personal recommendations as the most powerful way of referrals. Impressive right?</p>



<h4 class="wp-block-heading"><strong>Don’t panic!</strong></h4>



<p>Adding this extra layer to online reviews and referrals is not necessarily the end of the world. However, being aware of its magnitude and extent is crucial for discovering new opportunities. </p>



<p>Websites like TripAdvisor, Google reviews or Facebook reviews see millions of visitors every month and being present on those online review pages is an absolute must today. But presence alone might not be enough. Control is what you need.</p>



<hr class="wp-block-separator"/>



<div class="wp-block-media-text" style="grid-template-columns:35% auto"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="600" height="600" src="https://stampede.ai/wp-content/uploads/2019/08/img-reviews_300.png" alt="" class="wp-image-12864" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-560x560.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-592x592.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2019/08/img-reviews_300-90x90.png 90w" sizes="auto, (max-width: 600px) 100vw, 600px" /></figure><div class="wp-block-media-text__content">
<p class="has-medium-font-size"><strong>Looking to take more control over your reviews?</strong></p>



<p class="has-medium-font-size"><a href="https://stampede.ai/reviews/">Check out our Reviews tool.</a></p>
</div></div>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading"><strong>Let’s walk through that open door</strong></h4>



<p>In the latest Stampede<strong></strong> eBook we put together very interesting stats, concerning online reviews. You will learn why online reviews are important and how they directly impact your business. Download your eBook right and see how reaching your customers, building your brand presence and increasing your revenue is made easy.</p>



<hr class="wp-block-separator"/>





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<p>From time to time the unpreventable might happen. Someone leaves you a negative review. Good news, there are ways to deal with them in a more efficient way. </p>



<h4 class="wp-block-heading"><strong>How to deal with negative online reviews</strong></h4>



<p>As we all know, not all reviews will be positive. Even though you might have done your best to satisfy your customers during their visit. Fast service, good food and drinks, always responsive to their needs. But they&#8217;ve complained about the lack of decoration in your Cafe. </p>



<p>Well, sometimes you just cannot prevent a negative review from getting online is what you might think now. I&#8217;ve done everything I could, what else am I supposed to do? We might have a <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/"><span style="text-decoration: underline;">solution.</span></a></p>



<p>Our solution does not only help you to <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/how-wifi-can-help-boost-guest-reviews-of-your-venue/">get more reviews</a></span>, even better allows you to filter out the negative ones coming in. That way, you&#8217;re able to deal with them behind closed doors first. I.e. get back in touch with the customer and do some follow-up. You might even be able to turn that &#8216;lost&#8217; customer into a repeat one. </p>



<p>Sounds too good to be true? Why not sign-up for a free trial today and experience it yourself?</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<p>Alternatively, get in touch with us directly and we&#8217;ll set you up with our online Reviews Feature in no time.</p>



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;"><strong>Click here to get started.</strong></span></a></h2>

The Importance of Online Reviews for Your Business

Build, Build, Build

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

<p>We’re working hard towards January&#8217;s Beta release of Connect 3.0. What does this mean to you? It means you can register to be one of the first testers!</p>
<p></p>
<p>So what&#8217;s coming up in Version 3.0? Man &#8211; you are just full of questions today, aren&#8217;t you? No worries. Happy to let you know what&#8217;s coming up.  Just take a look at some of the goodies we&#8217;ve packed into version 3.0:</p>
<h3>Version 3.0 Changelog</h3>
<ul>
<li>Connect Account Login via Google</li>
<li>Simplified interface</li>
<li>Zapier Integration &#8211; New zap &#8216;Unvalidated Registration&#8217;</li>
<li>UniFi Integration &#8211; Enter details once, stay in sync forever
<ul>
<li>Email validation timeouts now work on UniFi</li>
</ul>
</li>
<li>Meraki Integration &#8211; Simple integration with the Cisco Meraki platform</li>
<li>PayPal Integration &#8211; Enter details once, rather than site by site basis</li>
<li>Notification Center &#8211; e.g. email alerts for invoices, insight reports and much more!</li>
<li>Advanced device management of user payments/devices</li>
<li>Marketing
<ul>
<li>Setup wizard</li>
<li>Templates</li>
<li>New &#8220;Not seen in Audience&#8221; segment</li>
</ul>
</li>
</ul>
<h3>Beyond</h3>
<p>After Beta moves to Golden Master Release; there will be more big changes coming up, including the refactoring of the way we offer content filtering and major under-the-hood changes which should make some of the other features you’ve been requesting at our <a class="" href="https://feature-vote.stampede.ai/" target="_blank" rel="noopener noreferrer">Feature Vote</a> easier to implement (dual daily schedules for example).</p>
<h3>Want to Try the Next Generation?</h3>
<p>You can register to become part of our Beta testing programe and try out new Connect 3.0, with all its new features, by simply sending us a request through the button below:</p>
<p>{{cta(&#8217;16b1f36f-18b6-4053-8d18-8acaf0bece0f&#8217;,&#8217;justifycenter&#8217;)}}</p>
<p><strong>NOTE</strong>: Connect 3.0 has undergone our normal stringent internal testing. However, as it is in Beta, some bugs may still be present. If you come across any, please report them <a class="" href="mailto:beta@stampede.ai?subject=Beta%20Bug" target="_blank" rel="noopener noreferrer">here</a>.</p>
<p>Releasing an update of this magnitude as a Beta is a first for us&#8230; and we&#8217;ll keep doing this going forward as we can get feedback from you  and implement incremental changes quicker.</p>
<p>Connect 3.0 will be in Beta for approximately one month in order to ensure all bugs have been ironed out. It will then be rolled out to all customers.<span style="background-color: transparent;"> </span></p>

ANNOUNCING Connect 3.0 Beta

<p>Like many industries, it can be tough to drum up repeat trade in the restaurant business. Especially with the ever-changing high street, the cold British weather not to mention competition from larger chains. The good news is that there are many ways you can create repeat business for your small business. Even better, there are many free restaurant promotions ideas.  </p>







<p>In fact, the beauty of having your own restaurant is that you can get creative, making a <span style="text-decoration: underline;"><a href="https://stampede.ai/blog/5-marketing-technologies-all-restaurants-should-be-using/">strateg</a></span><a href="https://stampede.ai/blog/5-marketing-technologies-all-restaurants-should-be-using/"><span style="text-decoration: underline;">y</span></a> that is much more personal for your customers than a bite at McDonald’s.</p>



<p>People love independent restaurants for their homely feel, especially with excellent hospitality and amazing food. Drawing on these strengths <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/"><span style="text-decoration: underline;">creates a sense of loyalty</span></a>, helping your brand to become adopted by the local population.</p>



<p>If you own a small to a medium-sized restaurant, here’s our top free advice to promote your restaurant and boost your repeat business:</p>



<h4 class="wp-block-heading"><strong>Get Social</strong></h4>



<p>It goes without saying that in the digital age, a social presence is a must when it comes to your business. Facebook and <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/"><span style="text-decoration: underline;">Instagram</span></a>, in particular, are great ways to show off your restaurant. Also, another free way of promoting your restaurant. Whether you advertise deals or introduce new items to your menu, it’s an excellent visual tool to get stomachs rumbling and ultimately feet through the door.</p>



<p>Most of all, it keeps<span style="text-decoration: underline;"> <a href="https://econsultancy.com/five-restaurants-with-first-class-social-media-strategies/">your business in the mindset of your customers</a></span>. Your restaurant goes from being a physical space they may pass on the high street from time to time, to something they are viewing every time they scroll through their feed. It also gives the ability for tagging, inviting others to dine with you or view your posts.</p>



<p>The more your brand becomes a lifestyle and connects with your customers during their everyday lives, the more likely they are to visit. You can even use social media to advertise bookings for big events such as Christmas Day, Mother’s Day, Valentine’s Day, etc. It’s a multifaceted tool that can give a huge organic or paid reach, opening you up to new customers even if you’re closed!</p>



<h4 class="wp-block-heading"><strong>Special Offers</strong></h4>



<p>Few of us can <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/"><span style="text-decoration: underline;">resist a bargain</span></a> and the same is absolutely true when it comes to food. Eating out regularly can seem like a bit of a stretch for some, so getting the right deals will help boost repeat business.</p>



<p>Some restaurants have a set menu where every night there is a different deal, such as “a curry and a pint for £5 on Thursdays”, or “buy one get one free burger on Saturdays”. You can completely tailor deals to the type of cuisine you serve and your clientele. The main thing is that it’s a way excellent of attracting customers, and helps create loyalty. Think of <a href="https://www.dominos.co.uk/blog/two-tuesday/"><span style="text-decoration: underline;">how successful Domino’s two for Tuesday</span></a> is!</p>



<p>Don’t forget to advertise any deals on posters or boards to attract passing trade also. The best combination is to combine a great deal with a slow part of the week. Give your customers a reason to head out in the rain and come visit you over the bigger chains down the street.</p>



<p>Be proud of what you do differently as an independent restaurant, and don’t be afraid to share it.</p>



<h4 class="wp-block-heading"><strong>Rewards</strong></h4>



<p>From the traditional reward card that gets stamped each time a customer visits your restaurant, to offering a discount each time someone leaves you a review online &#8211; <span style="text-decoration: underline;"><a href="https://www.marketingdonut.co.uk/customer-care/customer-loyalty/ten-ways-to-reward-loyal-customers">rewards are an excellent marketing tool in themselves</a>.</span></p>



<p>In terms of getting repeat business, there are many ways you can make rewards that give you just that. For example, patrons can receive a free drink on their 6th visit. Or, a half-price meal if they return twice in one week. You can tailor the deals to make them work for your restaurant.</p>



<p>Here comes another free restaurant promotion input. Have a read in our eBook on how loyalty programs can help you boost your repeat business.</p>



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<hr class="wp-block-separator"/>



<h4 class="wp-block-heading"><strong>Themed Nights</strong></h4>



<p>Everyone likes something to look forward to, and <span style="text-decoration: underline;"><a href="https://restaurantden.com/restaurant-event-ideas/">themed nights are an excellent way</a> </span>to drum up business both repeat and new. You could hold a jazz night and invite a local musician to play, or even a tapas night. Some restaurants even hold murder mystery nights!</p>



<p>The idea is to create a buzz and expand the potential of your restaurant. If people can visit you for a delicious lunch but also return a few days later for a Halloween night or even a poetry reading &#8211; this is repeat business.</p>



<p>The best part about themed nights is that your customers will likely turn up in groups. This means even more new or repeat business is generated.</p>



<hr class="wp-block-separator"/>



<p>If you own a restaurant and you’re looking to <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">increase footfall</span></a>, it’s time to act now by getting creative. It’s important your business is a place people want to visit more than once in a while, so it’s essential to take steps to make this happen. Our free tips and tricks will help you promote your restaurant more successfully. </p>



<p>Whether you venture out with themed nights or offer special promotions for your loyal customers, it’s all about getting into the mindset of your patrons. The more customer-friendly your restaurant is, the more likely you are to secure repeat trade.&nbsp;</p>

Free Restaurant Promotions Ideas


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<h3 class="wp-block-heading">Over 350,000 New Customer Records</h3>



<p>Growing their database rapidly with additional data capture.<br></p>
</div></div>
</div>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">94% Opt-In Rate to Marketing</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4.5 Hours Per Week Saved</h3>



<p>Mailchimp integration saves the marketing team hours of data transfer and cleaning every week.</p>
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<h3 class="wp-block-heading">12,000+ Individual Reviews Collected Automatically</h3>



<p>Having all reviews in one place.</p>
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</div>
</div>



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<h1 class="wp-block-heading">Overview</h1>



<p>Signature Pub Group uses Stampede to gain valuable customer insights which help to grow customer loyalty and target marketing campaigns across their group of bars, restaurants and hotels located throughout Scotland.&nbsp;&nbsp;</p>



<p>Founded in 2003 with its first venue in Edinburgh’s Grassmarket called the <em>Black Bull</em>, Signature Pub Group now has a portfolio of 24 bars, restaurants and hotels throughout Scotland, and employs over 700 members of staff. In 2018, it also launched its own small-batch brewery, Cold Town.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Easily gaining valuable customer insights which inform effective, targeted marketing campaigns and drive customer loyalty is a challenge for any business. As an offline, rather than online, business, Signature Pub Group was struggling to capture and act on customer data from the people who visited their venues.&nbsp;</p>



<p>Like many other businesses, Signature Pub Group offered its customers free wifi when they visited their venues. However, they were not getting very much, if any, useful customer data back from this service and were missing out on a great deal of marketing potential and customer engagement.</p>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up.</em></strong>&#8220;</p></blockquote></figure>



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<p>“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great … It’s definitely of value, it’s definitely making us money.”</p>
<cite><strong><strong>Steven Watson</strong>&nbsp;–</strong> Digital Marketing Manager, Signature Pub Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Signature Pub Group was initially attracted to B2B hospitality technology company Stampede after they were searching for an easy way for their customers to connect to WiFi without passwords. However, what started as a way to simplify the process of getting onto the internet for customers, grew into a powerful data capture tool, which Signature Pub Group now uses to market their venues to their customers.</p>



<p>“The world is now completely digital so now, when people log in to our wifi, we don’t lose them completely. When someone first comes to a venue, we send them a discount code and then another automated email is sent later on, asking if they want to join the loyalty club,” explains Steven Watson, Digital Marketing Manager at Signature Pub Group.</p>



<p>Using Stampede’s software, Steven can see everything from how many times a customer has been to a venue, to what device they used to access the wifi, as well as how much time they were on the internet, when exactly they connected and how much data they used.</p>
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<p>Steven is then able to set up an automated marketing email or SMS specifically for a certain group of people.</p>



<p>“Twenty-four hours after the customer leaves, it sends them a code to come back again &#8211; a 10 or 20% off code, depending on the venue. If someone hasn’t visited in a while, it sends another discount code saying ‘we miss you’” Steven explains.</p>



<p>He can even market specifically to people who use a certain device to access the wifi. Students, for example, may be more likely to use their laptop, so Steven can use this information to target marketing specifically at them.</p>



<p>“Before Covid, we were looking at which customers go to other venues and the percentage of customers which go to which venue, so we could market as such.”</p>



<p>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up. We used to have a lot of loyalty clubs. On Stampede, if customers have been in a certain number of times, it sends them a notification asking them to join [our loyalty club] &#8211; we got a lot of members from that.”</p>



<p>In 2023, Steven and Signature centralised their email marketing into Stampede. Switching from Mailchimp not only saved the marketing team hours of spreadsheet labour but also saved the organisation a 4-figure sum every month.&nbsp;</p>



<p>Another key piece of centralising was the OpenTable integration. This grows and enhances their mailing lists in Stampede with invaluable data for email marketing.</p>



<p>Another of Stampede’s functions Steven regularly uses is called ‘Upsell’, which enables him to offer customers ‘pop-up’ adverts detailing the venue’s main offers, as soon as they log in to the wifi.</p>



<p>“There is a lot of potential points for customers to see offers and a lot of added value for us and the customer,” Steven explains.</p>



<p>What’s more, a few hours after a customer leaves a venue, Stampede sends an automated email asking them for a review. If the review is only 1, 2 or 3 stars, Steven and his team have time to act before the customer posts their review online. If the review is 4 or 5 stars, the customer is asked if they want to post their review on Facebook, Google or TripAdvisor.&nbsp;</p>



<p>“On the restaurant side of things, you can see reviews flooding in. That is really powerful!”</p>



<p>In addition, Stampede enables Steven to ‘sentiment check’ customer reviews. For example, he can see how many times the word ‘food’ is used in both positive and negative reviews and take action to rectify any issues in any given venue, if necessary.</p>



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<h2 class="wp-block-heading">Support During 2020</h2>



<p>When the Covid-19 pandemic hit and the hospitality industry was required to use Track and Trace for all customers coming into a venue, Stampede quickly built an add-on to their software that could integrate the Track and Trace requirements to the current data capture.&nbsp;</p>



<p>“I have been to a pub where they make you sign in by paper. Here, our customers can scan a QR code or sign in to wifi, so we can avoid queues. The system made it super easy. And it just worked, no hassle.”</p>



<p>“There are various other companies who offer a similar service [to Stampede’s]&nbsp; &#8211; easy to log in to WiFi and get an advert. But I wanted people’s data and to get the reviews, rather than just to send them an advert.”</p>



<p>“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great. Their tech support has always been really good, too &#8211; they are always quick to get things fixed. It’s definitely of value, it’s definitely making us money.”</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png"><img loading="lazy" decoding="async" width="461" height="538" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png" alt="" class="wp-image-22642" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png 461w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III-257x300.png 257w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III-150x175.png 150w" sizes="auto, (max-width: 461px) 100vw, 461px" /></a></figure>
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Signature Pub Group

<p>[vc_row section_full_height=&#8221;fullheight&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;16720&#8243; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; scroll_section_title=&#8221;HOTELS&#8221; section_id=&#8221;hotels&#8221;][vc_column width=&#8221;1/2&#8243; el_class=&#8221;m-hide&#8221;][rev_slider_vc alias=&#8221;in-action-hotels-stmpd&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:left|color:%23999999|line_height:20px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;spacey little-margin&#8221;][fildisi_slogan title=&#8221;More direct and repeat bookings to help your hotel grow&#8221; heading=&#8221;h3&#8243; subtitle=&#8221;For Hotels&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption4&#8243;][/fildisi_slogan][vc_column_text]<span style="font-weight: 400;">Stampede gives hoteliers and their teams the power to own the customer relationship, from the first visit, to their next booking and beyond. </span></p>
<p><span style="font-weight: 400;">With a variety of easy and automated ways to <strong>build a customer database</strong>, you can connect with customers through <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/"><strong>email and SMS marketing</strong></a></span> after they depart and during their stay. No more masked data from OTAs, and <strong>more chances to <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/marketing/#stories">upsell</a></span> your on-site services</strong>.</span></p>
<p><span style="font-weight: 400;">Take back control of <strong>your reputation</strong> at the same time with <strong>our built-in <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/automations/#reviews">review automation tool</a></span></strong>. Get more reviews, more often and improve your ranking on <strong>Tripadvisor</strong> and <strong>Google</strong>.</span></p>
<p><span style="font-weight: 400;">Your guests will benefit from an<strong> enhanced customer experience</strong>, with a frictionless, password-free and totally secure <span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/how-it-works/wifi/"><strong>guest WiFi system</strong></a></span>. It even remembers them when they come back to the venue.</span>[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo|title:Schedule%20demo||&#8221; margin_bottom=&#8221;20px&#8221; el_class=&#8221;on-top&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_column_text el_class=&#8221;texty-small&#8221;]Or <a href="https://stampede.ai/contact/"><span style="text-decoration: underline;"><strong>contact</strong></span></a> our team to find out more about Stampede.[/vc_column_text][fildisi_empty_space height_multiplier=&#8221;2x&#8221;][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Brands we work with&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_gallery ids=&#8221;19121,19122,19123,19124&#8243; grid_image_mode=&#8221;landscape-medium&#8221; columns_large_screen=&#8221;4&#8243; columns=&#8221;4&#8243; gutter_size=&#8221;60&#8243; overlay_opacity=&#8221;70&#8243; image_link_mode=&#8221;none&#8221;][/fildisi_gallery][vc_custom_heading text=&#8221;What People Say&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ff3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;m-hide&#8221;][fildisi_testimonial testimonial_mode=&#8221;masonry&#8221; columns_large_screen=&#8221;2&#8243; columns=&#8221;2&#8243; gutter_size=&#8221;20&#8243; items_to_show=&#8221;4&#8243; disable_pagination=&#8221;yes&#8221; order_by=&#8221;rand&#8221; show_image=&#8221;yes&#8221; include_posts=&#8221;18954,18949,4229,8956,4185&#8243; el_class=&#8221;m-hide&#8221;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1602169528977{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;p-home-white&#8221;]<span style="color: #ffffff;">Get started growing your business with a 14-day free trial.</span><br />
<span style="color: #ffffff;">Includes all features of our Starter plan</span>[/vc_column_text][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221;][vc_column][fildisi_modal modal_mode=&#8221;dialog&#8221; content_size=&#8221;medium&#8221; modal_id=&#8221;download-now&#8221;][vc_custom_heading text=&#8221;Download Now&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][contact-form-7 id=&#8221;2417&#8243; title=&#8221;Gated Content&#8221;][/fildisi_modal][/vc_column][/vc_row]</p>



<p>When was the last time you&nbsp;<strong>checked your 3-star reviews</strong>? Most businesses pay close attention to reviews on both ends of the scale but miss out on the valuable middle part. It’s often presumed that those 3-star reviews have minimal impact on scores and that customers probably won’t read them.&nbsp;</p>



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<p>3-star reviews might be <strong>small in volume but they’re definitely the highest in value</strong>. </p>



<h4 class="wp-block-heading" id="h-why-3-star-reviews-matter"><strong>Why 3-star reviews matter</strong></h4>



<p>In general, 3-star or neutral reviews are a&nbsp;<strong>mixture of both negative and positive feedback in one review</strong>. Most of the time, those reviews are less emotional and written in a more neutral tone of voice.</p>



<p>A&nbsp;<strong>fair review with well-written text is much more insightful</strong>&nbsp;for your business and potential new customers reading through them. Using these insights you can then come up with action points to improve your customer experience.</p>



<p>Have a look at the below example. It can be categorised as a&nbsp;<strong>balanced neutral review</strong>, containing both positive and negative aspects.&nbsp;</p>



<p>Overall it provides a good insight into what potential customers can expect from their stay at this particular hotel. But it also contains parts that should be addressed and communicated back to the reviewer.&nbsp;</p>



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<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png" alt="TripAdvisor Review Example" class="wp-image-20616" width="729" height="282" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png 729w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-300x116.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-150x58.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-592x229.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-155x60.png 155w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-233x90.png 233w" sizes="auto, (max-width: 729px) 100vw, 729px" /></a></figure>



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<h4 class="wp-block-heading"><strong>How to respond to 3-star reviews</strong></h4>



<p>As with all reviews, it’s vital that you respond to your 3-star reviews as soon as you can. The tricky part lies in striking the balance of taking praise and acknowledging that there are areas that need your attention. Your response, therefore, needs to&nbsp;<strong><a rel="noreferrer noopener" href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank">address both positive and negative comments</a>&nbsp;</strong>equally.</p>



<p>Make sure you personalise each response. The following 4 core elements give you a framework on how to approach your responses:</p>



<h5 class="wp-block-heading"><strong>1) Acknowledgement</strong></h5>



<p>First off, thank the reviewer for their feedback by addressing them with their name.</p>



<h5 class="wp-block-heading"><strong>2) Appreciation</strong></h5>



<p>Next, thank them for the positive feedback and emphasise the positive aspects of their experience.</p>



<h5 class="wp-block-heading"><strong>3) Apologise &amp; take it offline</strong></h5>



<p>Transition smoothly over to the negative areas to address and apologise for their sub-par experience (if needed). Take the recovery handling offline.</p>



<h5 class="wp-block-heading"><strong>4) Follow-up &amp; invite them back</strong></h5>



<p>Communicate the steps you’ve taken based on your customers’ feedback. Invite them back to show you’ve taken their feedback seriously.</p>



<p>This is how a response based on the 4 steps could look like:</p>



<p class="has-text-align-left"><em>“Dear [insert name], thank you so much for taking the time to share your feedback.&nbsp;</em></p>



<p class="has-text-align-left"><em>We are glad to hear that you’ve enjoyed [insert positive]. However, we are sorry to learn about [insert negative], as we always aim to deliver an outstanding experience. We will use your feedback to improve our service and to ensure this doesn’t happen again.&nbsp;</em></p>



<p class="has-text-align-left"><em>To fix this, it would be great if you could drop us an email or call us on the details below.</em></p>



<p class="has-text-align-left"><em>Thank you again for your feedback, and we look forward to welcoming you again soon.”</em></p>



<p>Make review management even easier for you and your staff with our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank"><strong>reviews feature,&nbsp;</strong></a><a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank"><strong>get in touch</strong></a>&nbsp;to find out more.&nbsp;</p>


Why 3-Star Reviews Actually Matter More

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]</p>


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