Increase Your Footfall With This 5 Part Jubilee Marketing Booster Campaign

Give your customers the royal treatment for the long Jubilee weekend ahead and drive some extra revenue for your business.

Recent research by KAM Media has shown that 4 in 5 people will celebrate the Jubilee weekend (2nd to 5th June) in some way, with 35% planning to visit a pub and 31% a restaurant. On top of this, pubs are allowed to stay open until 1:00 AM for the period.

With less than 4 weeks to go, time to lean hard on your marketing comms to ensure your venue is buzzing. Email campaigns should be your go-to here to spread the word about your events and urge customers to book ahead. 

Here’s what your 5-part Jubilee marketing campaign could look like:

Jubilee Email Campaign

Email 1 – Let’s celebrate – Book your spot for our Jubilee weekend

Audience: All customers

Sending time: 19th/20th May

Content ideas:

• Entertainment program – Live music, Jubilee event broadcasts
• In-venue events – Traditional games, raffles, royal pub quiz
• Food & drink highlights – Great British Menu, showstoppers, royal cocktails
• Meal kits – Jubilee picnic hamper with classic staples, coronation afternoon tea box
• Early bird booking offer

Email 2 – Have you secured your Jubilee table yet?

Audience: All customers, excluding bookers

Sending time: 23rd/24th May

Content ideas:

• Shorter version of Email 1 as a reminder
• Highlight your main events, ie. ‘don’t miss our giant cake stand’
• Create a sense of urgency – ‘book now’, ‘only limited availability
• Special afternoon tea offer if you book this week, including free drinks

Email 3 – One week to go – are you ready to celebrate?

Audience: All customers

Sending time: 26th/27th May

Content ideas:

• What to look forward to on the weekend
• Sneak peek – “we’re already busy prepping the venue”
• Head to our socials to stay updated and get involved in competitions

Email 4 – Last-minute availability for this Jubilee weekend

Audience: All customers, excluding bookers

Sending time: 31st May/1st June

Content ideas:

• Why you should celebrate with us – event highlights
• Last sales push to fill in empty spaces – include a special deal

Email 5 – Your upcoming Jubilee booking

Audience: Bookers only

Sending time: Day before the booking

Content ideas:

• We can’t wait to celebrate the big Jubilee with you
• Your table on the [date] at [time] for [people] is waiting for you
• Get excited about – menu highlights, events
• Include upsell offers – bottomless drinks 

Tip – Make sure to automate this email.

Social Media Post Ideas

All national events are usually a trending topic across all social channels. Plan about 2 posts per week and 2-3 stories to get customers excited and hyped up. 

And don’t forget to use relevant hashtags to give your posts maximum exposure – #PlatinumJubilee #Jubilee #JubileeParty #JubileeCelebrations #LetsCelebrate.

Some inspiration for your social channels:

• Competition – create a royal drink, kids/pets royal dress up
• Short video sneak peeks – kitchen prep, decoration
• Royal-themed quiz
• Giveaway – share, tag and win
• Introduce entertainment acts, menu highlights
• Booking reminder posts/stories

Jubilee marketing content ready but not sure how to set up your campaign? Get in touch with our team who are happy to help.