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<p>The hospitality industry is buzzing again so making time for marketing can be difficult right now. Running SMS marketing campaigns could be the solution for time-strapped operators though.</p>



<hr class="wp-block-separator"/>



<p><br><strong>SMS marketing</strong> has gained popularity recently. Not only because of its set-up simplicity (it&#8217;s shorter than email) but more importantly because of its <strong>higher customer response and engagement rates</strong>. In one of our previous blog articles we had a look into <strong><a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/" target="_blank" rel="noreferrer noopener">how sms marketing can drive 10x more revenue than email</a></strong>.&nbsp;</p>



<p>Today we will dive deeper into different SMS campaigns that you can run in your venue to reach and retain customers.</p>



<h4 class="wp-block-heading" id="h-4-powerful-sms-campaign-ideas"><strong>4 Powerful SMS Campaign Ideas</strong></h4>



<h4 class="wp-block-heading" id="h-1-general-promotions"><strong>1. General Promotions</strong></h4>



<p><strong><a href="https://simpletexting.com/how-to-write-sms-for-marketing/" target="_blank" rel="noreferrer noopener">90% of text messages are opened within three minutes</a></strong>. So if you want to promote last-minute offers or fill in empty spaces due to cancellations, SMS is the quickest and most efficient way to reach your customers.</p>



<p>Same applies for promoting any <strong>upcoming events</strong>. Those promotions work well alongside an email campaign. Send a detailed event layout via email and use SMS to follow up a day or so later, e.g. send timely reminders and don’t forget to send a final flash-sales booster &#8211; “only few spaces left”.</p>



<h4 class="wp-block-heading" id="h-2-personalised-targeted-promotions"><strong>2. Personalised &amp; Targeted Promotions</strong></h4>



<p>Personalised messages resonate best with your customers. Segment your customer list to create highly targeted campaigns for increased conversion rates and revenue. Build those various segments<strong> based on your customers’ behaviour.&nbsp;</strong></p>



<p>Sending out birthday offers in advance should be a no brainer here but instead of using the usual email campaign, why not give SMS a go?&nbsp;</p>



<p><strong>Re-engagement offers</strong> and special deals can also help to drive customers back to your venue that you might not have seen for a while (create a segment with &#8220;last time seen &gt; … days&#8221;).&nbsp;</p>



<h4 class="wp-block-heading" id="h-3-competitions"><strong>3. Competitions</strong></h4>



<p><strong>“Text-to-win”</strong> sweepstakes are popular contests in SMS marketing. Customers enter the draw by replying with a keyword via text.&nbsp;</p>



<p><strong>Extra tip: </strong>If you promote your contest on your socials and your website, you can also collect new customer contact details.</p>



<h4 class="wp-block-heading" id="h-4-feedback"><strong>4. Feedback</strong></h4>



<p>SMS messaging is a two-way conversation and comes with <strong><a href="https://www.socialmediatoday.com/news/10-ways-to-personalize-your-marketing-messaging-to-create-loyal-customers/600643/" target="_blank" rel="noreferrer noopener">a high response rate of 45%</a></strong>, which makes this channel ideal for customer feedback requests.</p>



<p>Whether you’re looking for some inspiration for your next special drink or upcoming event, or just for some feedback on your latest menu changes. Surveys and polls are quick and easy to set up via SMS. <strong>“Text-to-vote”</strong> (a for …, b for …) is one common option to use here.&nbsp;</p>



<p>Using a URL in the text message to direct customers to a survey is a well-renowned tactic too.</p>



<h4 class="wp-block-heading" id="h-bonus-get-your-wording-right"><strong>Bonus &#8211; Get Your Wording Right</strong></h4>



<p>Text messages come with a character limit, so choosing the right words to capture your customers interests is vital to generate any action.</p>



<ul class="wp-block-list"><li>Think of the first few words as the &#8220;Subject Line&#8221; for the notification on a phone</li><li>Use attention-grabbing language (last chance, limited offer, special offer for you)</li><li>Use CAPITALS only to highlight key elements</li><li>Lead with the offer</li><li>Have a clear call-to-action at the end</li><li>Don’t overdo abbreviations in order to keep within the limit as it will make the message hard to read</li><li>Stick to &#8211; what-where-when-how (get 10% off this Friday, simply show this CODE to our staff)</li></ul>



<p>Ready to set up your first SMS marketing campaign? <strong><a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out to our team</a></strong> and we will get you set up with your SMS Marketing tool.</p>


post

4 Quick Wins for Your SMS Marketing Campaigns


<p>If you’re a hospitality operator looking to keep your guests engaged and loyal, <strong>personalised marketing</strong> is your secret weapon. However, to offer truly customised experiences businesses have to include one invaluable tech tool in their overall customer relationship management <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">(CRM) strategy</mark></strong></a>: their <strong>CRM platform</strong>.</p>



<p>In this blog post, we’ll discuss how hospitality operators can create personalised email &amp; SMS marketing campaigns powered by their CRM.</p>



<h2 class="wp-block-heading" id="h-what-is-personalised-marketing-and-why-does-it-matter"><strong>What is personalised marketing and why does it matter?</strong></h2>



<p>Personalised marketing is the process of creating and sending out email and/or SMS campaigns that are tailored to each customer. Studies show that <strong><a href="https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">80% of customers are more likely to make a purchase from personalised marketing</mark></a></strong>.&nbsp;</p>



<p>The approach involves <strong>combining data insights with creative messaging</strong> and personalised content to create the ultimate customer experience.</p>



<p>By leveraging data insights, hospitality marketers can create more relevant content that resonates better with their target audience. This leads to increased customer loyalty and a higher chance of repeat business.&nbsp;</p>



<h2 class="wp-block-heading"><strong>How to get started with personalised email &amp; SMS campaigns using your CRM</strong></h2>



<p>If you&#8217;re looking to step up your email and SMS marketing game, then targeted campaigns are the way to go.&nbsp;</p>



<p>The <strong>data from your CRM builds the foundation</strong> for your personalised marketing. Data points can include everything from customer purchase history to personal preferences.&nbsp;</p>



<p>Once you have a good understanding of your audience, it&#8217;s time to use your CRM system to create targeted campaigns that speak directly to them.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Build a holistic customer profile</strong></h4>



<p>Creating a <strong>comprehensive customer profile</strong> in your CRM is crucial for any business looking to better understand its audience. To build a holistic customer profile, it&#8217;s important to <strong>collate all data sources</strong> in your CRM system to gain a full picture of the customer journey.&nbsp;</p>



<p>In order to get the most out of your customer profiles, you should strive to combine as much data as possible by accessing different sources. For example through your Guest WiFi, <a href="https://stampede.ai/get-bookings"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">table booking platform</mark></strong></a> or loyalty scheme. This includes everything from basic information such as age to interests and purchasing habits.</p>



<h4 class="wp-block-heading"><strong>Create segments</strong></h4>



<p>To effectively reach and engage your target audience hospitality marketers need to <strong>create marketing segments</strong> within the CRM platform. These segments can be based on demographics such as age or gender as well as geography and behaviour.&nbsp;</p>



<p>By understanding the <strong>unique characteristics and needs</strong> of each segment, you can tailor your messaging. This way you will resonate better with them and improve the effectiveness of your marketing campaigns.&nbsp;</p>



<p>Additionally, businesses should make use of a <strong>CRM’s tagging feature</strong>. Profiles that are tagged based on triggers can further enhance segmentation by identifying specific actions or behaviours.</p>



<h4 class="wp-block-heading"><strong>Set up automation</strong></h4>



<p>Marketing automation is one of the most valuable CRM features for hospitality operators.</p>



<p>With the ability to <strong>trigger email and SMS campaigns based on certain customer behaviour</strong> and interaction, businesses can create personalised messages that really engage with their audience.</p>



<p>For example, a simple <a href="https://www.coastdigital.co.uk/2020/01/02/email-marketing-why-you-should-embrace-birthday-emails/"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">birthday email can generate 342% higher revenue</mark></strong> </a>compared to a traditional promotional email. Additionally, businesses can utilise automation to retain customers who haven&#8217;t visited their venue in a while with a special discount.&nbsp;</p>



<p>One big benefit is that this CRM automation <strong>saves valuable time</strong> for staff as once set up, they run automatically.</p>



<h2 class="wp-block-heading"><strong>How other hospitality venues have successfully used personalised marketing</strong></h2>



<p>One of our customers, <a href="https://stampede.ai/customer/birdhouse-london"><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color"><strong>Birdhouse London</strong></mark></a>, has <strong>saved 2 hours per week</strong> on their marketing by using automated email campaigns. When customers subscribe to their newsletter, they get an automated email with a free margarita offer.</p>



<p>Another successful example comes from <a href="https://stampede.ai/customer/the-coal-exchange-hotel"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">The Coal Exchange Hotel</mark></strong></a>. They’ve used the clever Stampede CRM segmentation tool to tag customers that would be interested in their ‘kids eat free’ deal. From this, they were able to generate over <strong>£900 return visit revenue</strong>.</p>



<h2 class="wp-block-heading"><strong>Summary</strong></h2>



<p>Personalisation is transforming the way hospitality operators communicate with customers. With specific and personalised campaigns, you can increase your revenue by targeting customers who are most likely to take action.&nbsp;</p>



<p>The first step to getting started is building a holistic view of your customers using your CRM data. Other successful implementations are creating segmentations and setting up automation.&nbsp;</p>



<p>As seen in the examples above, hospitality businesses can double their sales just by using personalised <a href="https://stampede.ai/how-it-works/marketing"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">email and SMS marketing</mark></strong></a> in a more intentional way powered by their CRM insights. Personalisation is key when it comes to reaching higher ROI in your marketing campaigns.</p>


How To Create Personalised Marketing Campaigns With Your CRM


<p>We’re excited to announce a new integration between Stampede and <strong><a href="https://www.tp-link.com/uk/omada/">TP-Link’s Omada controller</a></strong>.</p>



<p><a href="https://www.tp-link.com/uk/"><strong>TP-Link</strong></a> was founded in 1996 and has become a recognised global provider of networking devices and accessories. </p>



<p>The Omada ecosystem (formerly Auranet) is a business wireless solution that includes hardware and software. It enables easy management of networks in one centralised platform. The system has been set up with scalability in mind. Perfect for businesses looking to expand their number of locations or improve connectivity in current venues.</p>



<p>As Stampede now integrates with this solution, TP-Link hardware is now another one of the many hardware suppliers that can host our <a href="https://stampede.ai/how-it-works/wifi/"><strong>Guest WiFi solution</strong></a>. And of course, the numerous other features that dovetail from it, including <a href="https://stampede.ai/how-it-works/automations/"><strong>Reviews</strong></a> and <a href="https://stampede.ai/how-it-works/marketing/"><strong>Stories</strong></a>.</p>



<p>With scalability and growth as shared values, this is a brilliant opportunity for more businesses to benefit.</p>



<p>Find out more about the TP-Link Omada controller and how it could work for your venue – <a href="https://www.tp-link.com/uk/omada/"><strong>https://www.tp-link.com/uk/omada/</strong></a></p>



<p class="has-text-color has-primary-1-color"><strong>Already using TP-Link in your venues?</strong></p>



<p class="has-medium-font-size">Get started with our Guest WiFi captive portal <strong><a href="https://signup.stampede.ai?vendor=tplink">here</a>.</strong></p>


Stampede now integrates with TP-Link and their Omada controller

New Integration with TP-Link Omada


<p>Recent research from <strong><a href="https://getbento.com/blog/restaurant-takeout-delivery-trends-q2/" target="_blank" rel="noreferrer noopener">Bentobox</a></strong> revealed that <strong>80% of diners actually plan to keep up their current delivery/takeout volume even with indoor reopened.</strong> Deliveries do still make up a large proportion of revenue for hospitality businesses.</p>



<p>By now, most hospitality businesses have gained a <strong>strong delivery-only customer base</strong>. Those customers that have never been in to the venue present a <strong>revenue opportunity to be unlocked</strong>. But how do you attract those delivery-only customers to your venue to generate more sales?</p>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-make-use-of-customer-data"><strong>Make use of customer data</strong></h4>



<p>The secret lies in the data you’ve gained from your delivery customers through various ordering platforms and your website. <strong>Data you can now use to reach out via email and <a href="https://stampede.ai/blog/how-sms-marketing-drives-10x-more-revenue-than-email/">SMS</a></strong> to highlight your exclusive in-venue only offerings.&nbsp;</p>



<p>Here are some ideas to attract your delivery customers to dine-in.</p>



<h4 class="wp-block-heading"><strong>Highlight the difference between your delivery and your in-venue offerings</strong></h4>



<p>Your message should focus around the fact that customers <strong>might miss out on certain dishes and drinks when using your delivery service only. </strong>Your delivery menu is probably a condensed version of your actual menu. Plus, some of your menu items might simply not be suitable for delivery.&nbsp;</p>



<p>So, the likelihood is that customers who regularly buy your delivery offers are interested in discovering more of your menu. You just need to make them aware of it.</p>



<p>Take a look at some examples:</p>



<p><em>“Why not pass by our venue this weekend to enjoy even more of our all-time favourites …? Book your table now and get % off your visit.”</em></p>



<p><em>“Are you a fan of our …? Then you should also try … Exclusively available at our venue only. Reserve your spot now.”</em></p>



<h4 class="wp-block-heading"><strong>Create in-venue exclusives</strong></h4>



<p>Why not go a step further with<strong> several special promotions</strong> <strong>around</strong> <strong>your in-venue exclusives </strong>to entice customers?</p>



<p>And don’t forget to mention your special deal/offers that are only available for sit-in customers, e.g. 2-4-1, happy hour, etc.</p>



<p>Some items to point out:</p>



<ul class="wp-block-list"><li>A wider menu choice in general</li><li>Daily specials with limited availability</li><li>Fresh beer on tap/draught</li><li>Wide range of cocktails and drinks</li><li>Drinks refill&nbsp;</li></ul>



<h4 class="wp-block-heading"><strong>Tap into the unique in-venue experience</strong></h4>



<p>Customers are not only missing out on certain dishes and drinks but they’re also not able to experience your in-venue atmosphere. Think about what makes your venue special and focus your messaging around the <strong>overall dining out experience they won’t get at home</strong>.</p>



<p>What to include:</p>



<ul class="wp-block-list"><li>It’s time to relax &#8211; you’re being taken care of by our team</li><li>Enjoy a meal/night out with family &amp; friends in our relaxing atmosphere</li><li>Got an occasion to celebrate? We’ve got you covered</li><li>Highlight any special events and themed nights</li><li>Don’t miss out on our live music events</li><li>Instagram-worthy presented dishes</li></ul>



<p>Want some help attracting your delivery customers to dine-in via email or SMS marketing? <strong><a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a></strong> with one of our team. We&#8217;re happy to help.</p>


4 Ways to Attract Delivery Customers to Dine-In


<h2 class="wp-block-heading">New version software now live!</h2>



<p><strong>Discover V4.0</strong></p>



<p><strong><a href="#webinar-video">Watch our Webinar below</a></strong></p>



<p>After lots of hard work, we&#8217;re happy to announce the fourth iteration of our software platform is now live</p>



<p>The new version includes:</p>



<p>&nbsp;<strong>A totally redesigned user experience </strong>making the software faster and easier to use than ever.</p>



<p><strong>An overhaul of our marketing suite</strong> including changes to the interface as well as improved functionality in the email builder.</p>



<p><strong>Enhanced insight and statistics</strong> within the software providing more detail that you can use to grow your business.</p>



<p><strong>Our Lastest feature &#8211; <a href="https://stampede.ai/blog/introducing-stories/">WiFi Stories</a></strong></p>



<p>WiFi Stories allows you to promote news, offers, events and more in a dynamic way.</p>



<p>Check out our webinar below for more information or contact our team <strong>below</strong> for a 1-to-1 demo.</p>



<h3 class="wp-block-heading"><strong><a href="https://stampede.ai/contact/">Book A Demo</a></strong></h3>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div id="webinar-video" class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Product Update Webinar | Stampede" width="500" height="281" src="https://www.youtube.com/embed/j0m4R1SXXqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading"><strong>Webinar script&nbsp;</strong></h4>



<p><strong>Welcome &#8211; 0:00</strong></p>



<p><strong>Dashboard overview &#8211; 0:36</strong></p>



<p>Stampede’s new dashboard layout makes V4.0 extremally easy to navigate with all your key customer data pulled into one place.</p>



<ul class="wp-block-list"><li>Reports and analytics</li><li>Reviews</li><li>Marketing campaigns</li><li>Branding/login</li><li>Amount of people in your venue</li></ul>



<p><strong>Analtyics &#8211; 2:24</strong></p>



<p>Find out who and when your customers are in your venue with our improved analytics and graphs</p>



<ul class="wp-block-list"><li>Male/Female</li><li>Opt-ins vs opt-outs for marketing</li><li>Customer Timeline Graphs&nbsp;</li></ul>



<p><strong>Branding/login &#8211; 3:27</strong></p>



<p>With our new editor and layout &#8211; building your business splash page has never been easier</p>



<ul class="wp-block-list"><li>View what your business splash page will look like on a mobile device</li><li>View GDPR terms</li><li>Edit data capture on the same page as design to see real-time updates&nbsp;&nbsp;</li><li>Customise your splash page like a professional with our easy to use editor&nbsp;</li></ul>



<p><strong>Marketing automation &#8211; 4:30</strong></p>



<p>Stampede’s marketing automation feature has undergone a redesign so you can track and implement a number of different campaigns quickly and efficiently to ensure you are reaching a return on investment.</p>



<ul class="wp-block-list"><li>Compare campaigns</li><li>Cash value ROI tool</li><li>Send limit</li><li>Create audiences</li><li>&nbsp;“And” rule to send multiple campaigns to customers</li><li>“Or” rule for more targeted campaigns to customers&nbsp;</li><li>Send SMS and email campaigns</li><li>Stampede’s email builder has lots of new features to create eye-catching emails&nbsp;</li></ul>



<p><strong>Reviews &#8211; 8:31</strong></p>



<p>The Reviews tool has an easy to use filter system so you can manage all your reviews in one place efficiently. The review email template has also undergone a modern upgrade that autofill images and text from your splash page to create a stylish, branded design automatically&nbsp;</p>



<ul class="wp-block-list"><li>Filter based on website or time&nbsp;</li><li>Email template upgrade</li></ul>



<p><strong>Stories &#8211; 9:41</strong></p>



<p>WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your Connect account, you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.</p>



<p>You can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics, and other marketing tools.</p>



<ul class="wp-block-list"><li>How to create stories</li><li>How to track impressions</li></ul>


Connect Version 4.0

More effective way to run meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

<p>With our new stripe integration, we make charging for WiFi a whole new and simple experience.</p>
<p>Previously, PayPal was the most common way to obtain money from customers in exchange for WiFi. Unfortunately, not everyone has a PayPal account to use for this, and as a result, can&#8217;t enjoy the benefits of WiFi in a paid environment.</p>
<p></p>
<p>However, we now live in an age where bank cards are taking over, with cash only amounting to <a href="http://www.frbsf.org/cash/publications/fed-notes/2016/november/state-of-cash-2015-diary-consumer-payment-choice"><strong>32%</strong></a> of total transactions in 2015. For those guests who don&#8217;t use PayPal <img decoding="async" class="wp-image-4559 alignright" style="margin: 0px 0px 10px 10px; float: right; width: 205px;" title="Stampede Pasta Cosa branding" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Screen-Shot-2017-02-01-at-15_23_26.png" alt="Stampede Pasta Cosa branding" width="205" data-constrained="true" /><span style="background-color: transparent;">and to the business owners who want a higher return, welcome to </span><a href="http://stripe.com">Stripe</a><span style="background-color: transparent;">.</span></p>
<p>Stampede, together with <a href="http://stripe.com">Stripe</a>, have created a bespoke, user-friendly integration that allows <em>one-click</em> pay from the splash screen, which until now was very uncommon in this field. Previously, a user would need to go through numerous steps to get on to a paid network. However, with Stampede, when a user first joins the network they will be prompted to choose a plan and simply enter their payment details and log in. Each time they connect after this, they can simply enter their email address, click &#8220;check&#8221; and be logged straight in. A great user experience on paid WiFi networks.</p>
<p>From the venue owner perspective, we have made it extremely simple to set up payment plans. Simply choose how much each plan costs, as well as how long it allows access for and that&#8217;s all you have to do.</p>
<p>So, to start saving money, whilst providing an easy and efficient way of charging guests for wifi, choose Stampede + <a href="http://Stripe.com">Stripe</a>.</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>
<p style="text-align: center;">
<p style="text-align: center;">

Revolutionising The Way You Charge For Guest WiFi


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<h3 class="wp-block-heading">Over 350,000 New Customer Records</h3>



<p>Growing their database rapidly with additional data capture.<br></p>
</div></div>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">94% Opt-In Rate to Marketing</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4.5 Hours Per Week Saved</h3>



<p>Mailchimp integration saves the marketing team hours of data transfer and cleaning every week.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">12,000+ Individual Reviews Collected Automatically</h3>



<p>Having all reviews in one place.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Signature Pub Group uses Stampede to gain valuable customer insights which help to grow customer loyalty and target marketing campaigns across their group of bars, restaurants and hotels located throughout Scotland.&nbsp;&nbsp;</p>



<p>Founded in 2003 with its first venue in Edinburgh’s Grassmarket called the <em>Black Bull</em>, Signature Pub Group now has a portfolio of 24 bars, restaurants and hotels throughout Scotland, and employs over 700 members of staff. In 2018, it also launched its own small-batch brewery, Cold Town.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I.png"><img loading="lazy" decoding="async" width="485" height="586" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I.png" alt="" class="wp-image-22641" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I.png 485w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I-248x300.png 248w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I-150x181.png 150w" sizes="(max-width: 485px) 100vw, 485px" /></a></figure>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II.png"><img loading="lazy" decoding="async" width="583" height="488" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II.png" alt="" class="wp-image-22640" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II.png 583w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II-300x251.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-II-150x126.png 150w" sizes="(max-width: 583px) 100vw, 583px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Easily gaining valuable customer insights which inform effective, targeted marketing campaigns and drive customer loyalty is a challenge for any business. As an offline, rather than online, business, Signature Pub Group was struggling to capture and act on customer data from the people who visited their venues.&nbsp;</p>



<p>Like many other businesses, Signature Pub Group offered its customers free wifi when they visited their venues. However, they were not getting very much, if any, useful customer data back from this service and were missing out on a great deal of marketing potential and customer engagement.</p>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up.</em></strong>&#8220;</p></blockquote></figure>



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<p>“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great … It’s definitely of value, it’s definitely making us money.”</p>
<cite><strong><strong>Steven Watson</strong>&nbsp;–</strong> Digital Marketing Manager, Signature Pub Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Signature Pub Group was initially attracted to B2B hospitality technology company Stampede after they were searching for an easy way for their customers to connect to WiFi without passwords. However, what started as a way to simplify the process of getting onto the internet for customers, grew into a powerful data capture tool, which Signature Pub Group now uses to market their venues to their customers.</p>



<p>“The world is now completely digital so now, when people log in to our wifi, we don’t lose them completely. When someone first comes to a venue, we send them a discount code and then another automated email is sent later on, asking if they want to join the loyalty club,” explains Steven Watson, Digital Marketing Manager at Signature Pub Group.</p>



<p>Using Stampede’s software, Steven can see everything from how many times a customer has been to a venue, to what device they used to access the wifi, as well as how much time they were on the internet, when exactly they connected and how much data they used.</p>
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<p>Steven is then able to set up an automated marketing email or SMS specifically for a certain group of people.</p>



<p>“Twenty-four hours after the customer leaves, it sends them a code to come back again &#8211; a 10 or 20% off code, depending on the venue. If someone hasn’t visited in a while, it sends another discount code saying ‘we miss you’” Steven explains.</p>



<p>He can even market specifically to people who use a certain device to access the wifi. Students, for example, may be more likely to use their laptop, so Steven can use this information to target marketing specifically at them.</p>



<p>“Before Covid, we were looking at which customers go to other venues and the percentage of customers which go to which venue, so we could market as such.”</p>



<p>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up. We used to have a lot of loyalty clubs. On Stampede, if customers have been in a certain number of times, it sends them a notification asking them to join [our loyalty club] &#8211; we got a lot of members from that.”</p>



<p>In 2023, Steven and Signature centralised their email marketing into Stampede. Switching from Mailchimp not only saved the marketing team hours of spreadsheet labour but also saved the organisation a 4-figure sum every month.&nbsp;</p>



<p>Another key piece of centralising was the OpenTable integration. This grows and enhances their mailing lists in Stampede with invaluable data for email marketing.</p>



<p>Another of Stampede’s functions Steven regularly uses is called ‘Upsell’, which enables him to offer customers ‘pop-up’ adverts detailing the venue’s main offers, as soon as they log in to the wifi.</p>



<p>“There is a lot of potential points for customers to see offers and a lot of added value for us and the customer,” Steven explains.</p>



<p>What’s more, a few hours after a customer leaves a venue, Stampede sends an automated email asking them for a review. If the review is only 1, 2 or 3 stars, Steven and his team have time to act before the customer posts their review online. If the review is 4 or 5 stars, the customer is asked if they want to post their review on Facebook, Google or TripAdvisor.&nbsp;</p>



<p>“On the restaurant side of things, you can see reviews flooding in. That is really powerful!”</p>



<p>In addition, Stampede enables Steven to ‘sentiment check’ customer reviews. For example, he can see how many times the word ‘food’ is used in both positive and negative reviews and take action to rectify any issues in any given venue, if necessary.</p>



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<h2 class="wp-block-heading">Support During 2020</h2>



<p>When the Covid-19 pandemic hit and the hospitality industry was required to use Track and Trace for all customers coming into a venue, Stampede quickly built an add-on to their software that could integrate the Track and Trace requirements to the current data capture.&nbsp;</p>



<p>“I have been to a pub where they make you sign in by paper. Here, our customers can scan a QR code or sign in to wifi, so we can avoid queues. The system made it super easy. And it just worked, no hassle.”</p>



<p>“There are various other companies who offer a similar service [to Stampede’s]&nbsp; &#8211; easy to log in to WiFi and get an advert. But I wanted people’s data and to get the reviews, rather than just to send them an advert.”</p>



<p>“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great. Their tech support has always been really good, too &#8211; they are always quick to get things fixed. It’s definitely of value, it’s definitely making us money.”</p>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png"><img loading="lazy" decoding="async" width="461" height="538" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png" alt="" class="wp-image-22642" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png 461w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III-257x300.png 257w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III-150x175.png 150w" sizes="(max-width: 461px) 100vw, 461px" /></a></figure>
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Signature Pub Group


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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 280,000 new customer records</h3>



<p>Growing their database with automated data capture.<br><br></p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 1,500 reviews</h3>



<p>Automated requests for more and better reviews.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">96% customer opt-in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">3 hours saved per week on review handling</h3>



<p>All reviews gathered in one place for more detailed analysis.<br></p>
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<h1 class="wp-block-heading" id="h-overview">Overview</h1>



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<p>Montpeliers Group is a leading bar, restaurant and hotel collection based in Edinburgh. They currently run 7 venues across the city with plans to expand further.</p>



<p>Montpeliers Group uses <a href="https://stampede.ai/get-reviews/"><strong>Stampede Reviews</strong></a>&nbsp;to better control their online reputation and grow their business. With Stampede, they can save valuable time replying to reviews and manage them in a much more efficient way across their portfolio.</p>
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png"><img loading="lazy" decoding="async" width="807" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png" alt="" class="wp-image-21799" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png 807w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-236x300.png 236w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-768x975.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-150x190.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-592x751.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png 952w" sizes="(max-width: 807px) 100vw, 807px" /></a></figure>
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<figure class="wp-block-pullquote has-text-align-left"><blockquote><p><strong>&#8220;We’re spending less time replying to feedback and more time bringing in sales. And from the customers’ point of view, the replying to the feedback is quick and efficient. And it has saved us a lot of money.&#8221;</strong></p><cite>Tammie Hurrell &#8211; Area Sales Manager, Montpeliers Group</cite></blockquote></figure>



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Montpeliers Group

<p>Nice write up in today&#8217;s Scotsman on Stampede, founder <a href="https://twitter.com/patrickclover">Patrick Clover</a> and the ambitious (yet still very realistic) plans for Stampede in the upcoming months.</p>
<p></p>
<p>Some highlights:</p>
<p><em>Stampede has recently taken equity funding, allowing it to grow from a team of four to nine, and this is soon set to increase to 16. Having launched in Edinburgh in April this year, after the firm started in 2015, it is now in 15 countries, with 487 locations in the UK and 505 globally including Vietnam, Brazil and Saudi Arabia. Deals came with the likes of Edinburgh tech incubator <a href="http://www.thisiscodebase.com">CodeBase</a> and <a href="http://www.livenationentertainment.com">Live Nation Entertainment</a> whose brands include Ticketmaster, and working with the entertainment giant to roll out its product across all its festivals.</em></p>
<p>You can read the whole article at <a href="http://www.scotsman.com/business/companies/tech/tech-entrepreneur-eyes-global-growth-with-wifi-firm-blackbx-1-4505840">The Scotsman website</a>.</p>
<p>No kidding! We&#8217;ve been pretty busy over the summer concert season. In just the last few weeks, we&#8217;ve partnered with <a href="http://www.indigo-ts.co.uk">Indigo Technology Services</a> to provide connectivity for events like:</p>
<div class="caption"><img decoding="async" class="size-medium wp-image-5153" style="width: 180px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Kia wireless festival" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/wireless_festival_2017312_website_index_2x_kusg_standard-180x270.jpg" alt="Stampede Kia wireless festival" width="180" data-constrained="true" /></div>
<ul>
<li><a href="http://www.wirelessfestival.co.uk">The KIA Wireless Festival</a> &#8211; held in London&#8217;s Finsbury Park</li>
<li><a href="http://trnsmt.tv">The TRNSMT Festival</a>, Presented by <a href="https://utilita.co.uk/">utilita</a> &#8211; one of the biggest summer festivals held in Scotland</li>
<li><a href="http://www.latitudefestival.com">The Latitude Festival</a> &#8211; We had the honour of providing Guest Wi-Fi for <a href="http://www.latitudefestival.com/stage/danish-quarter-carlsberg">The Danish Quarter stage</a> during Latitude in assistance with the most famous beer in Denmark, <a href="http://www.carlsberg.co.uk">Carlsberg</a>!</li>
</ul>
<p>But just because we&#8217;re playing with the big boys, doesn&#8217;t mean we can&#8217;t help provide Guest Wi-Fi for your business. No sir. Since 2015 we&#8217;ve been helping out <a href="https://www.stampede.ai/wifi-in-action#coffee">cafes and pubs</a>, <a href="https://www.stampede.ai/wifi-in-action#hotels">hotels</a> and even <a href="https://www.stampede.ai/wifi-in-action#transport">public transportation</a> by providing seamless Wi-Fi with <a href="https://www.stampede.ai/how-it-works#insight">amazing customer insights</a> to help their business grow.</p>
<p>Why not drop us a line and see how we can help you?</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>
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Stampede: One Million Customers and Counting…