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Stampede

The popularity of order and pay solutions has grown massively over the last year. Lots of hospitality businesses looked into implementing (or already have) a similar solution at their venue.&nbsp;



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If you’re still swaying about adding order &amp; pay to your business, and need more advice keep reading. Our <a href="https://stampede.ai/prep-start-now/" target="_blank" rel="noreferrer noopener">#PrepStartsNow</a> partners <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">StoreKit</a> and Pour provide a closer look into the benefits of using such a system.



Here’s a quick summary of the main points:



<h4 class="wp-block-heading" id="h-how-does-order-pay-work">How does Order &amp; Pay work?</h4>



An order and pay solution lets your customers view your digital menu, place their order and pay all from their mobile device. It, therefore, allows for a contactless and safe interaction between your customer and staff, without the need for full table service.



<h4 class="wp-block-heading" id="h-benefits-of-using-an-order-pay-solution">Benefits of using an order &amp; pay solution&nbsp;</h4>



Some might argue that an order &amp; pay app has negative impacts on your customer experience as it removes the personal service which is what the hospitality industry is all about. However, research by Pour shows quite the contrary: 82 % of customers want to have the opportunity to order through an app. Your staff will still be at your venue to welcome and serve your customers.



The main benefits for your business:



<ul class="wp-block-list">
<li>Increased sales (up to 63%) &#8211; upsell/cross-sales opportunities, promotions</li>



<li>Higher flexibility &#8211; make quick changes to your digital menu</li>



<li>Increased order accuracy</li>



<li>Improved customer experience &#8211; quicker service</li>



<li>Get data your on customers&#8217; preferences</li>



<li>Create a more branded and personalised digital experience</li>
</ul>



<h4 class="wp-block-heading" id="h-how-to-choose-the-right-system-for-your-venue">How to choose the right system for your venue?</h4>



Two main factors come into account when choosing the right order &amp; pay solution for your business.



<h4 class="wp-block-heading" id="h-1-speed-and-ease-of-use">1. Speed and ease of use</h4>



One of the main purposes of implementing an order &amp; pay solution is to help you streamline your processes and increase operational efficiency. Hence, the app has to be straightforward to use for your and your customers to avoid complaints.



In general, they come as a downloadable app or progressive web app. The latter is quicker to use as there is no need for a download and it can be used without creating an account. But keep in mind that strong customer WiFi will remove any unwanted friction from using the web app.



<h4 class="wp-block-heading" id="h-2-integration">2. Integration</h4>



Integration allows for your systems to communicate and share data. Being able to collate data from various different systems into one place is crucial. So make sure the solution you want to use integrates with your POS, accounting, inventory management etc. for that all-important single customer view.



There are many <a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">other technology tools</a> that can support your successful reopening right now. <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Reach out</a> to our team for some more information and guidance to get you started.

post

Get More Revenue Using An Order & Pay Solution

Digital word of mouth is the act of people mentioning your business online. This could be through social media posts, blog posts, videos or even good old forums. 







Over <a href="https://www.statista.com/statistics/617136/digital-population-worldwide/">4.3 billion people</a> currently use the internet, a figure that is increasing year on year. If your business is yet to grasp its online presence, that’s a lot of potential custom you’re missing out on. After all, having people mention your business online is what drives sales, not to mention brand loyalty. 



The goal is to get people talking about your business (in a good light of course!). If people like what they see enough to share it with their peers, this in itself is a marketing strategy that can go on 24/7, even when your business is closed. It’s all about chasing those likes, follows, tags and shares. 



If you are looking to improve your business&#8217;s digital word of mouth, here’s a general overview as well as our top tips for success. 



<h4 class="wp-block-heading" id="h-what-is-digital-word-of-mouth">What Is Digital Word of Mouth?</h4>



Back in the old days, word of mouth (WOM) would have consisted of someone discussing your product or business while in the supermarket, or even down the pub. These days, while having people physically speak about your product can still boost sales, for the most part, <a href="https://www.thebalancesmb.com/how-to-increase-your-social-media-following-1794618">it’s moved into digital streams</a>.



Think about it logically. If you mention a product or service to a friend, without digital intervention you can’t pass them onto a location or even a website. However, if the same two people are discussing your business online, they can instantaneously drop each other a link or username to find you and even book with you.



Digital word of mouth is that constant flurry of people tagging their friends in your post, or sharing your page through instant messaging platforms. It’s people writing about you in their blog posts or talking about their experience with your business through their YouTube channel. Any online platform that can be used to mention or link to your business is considered digital word of mouth.



<h4 class="wp-block-heading" id="h-building-a-buzz-online">Building A Buzz Online</h4>



We are now spending more than <a href="https://techjury.net/blog/time-spent-on-social-media/#gref">2 hours and 30 minutes online</a>. For some of us, that’s actually longer than we spend at work! Digital word of mouth is about getting in among the action, targeting potential online customers as well as your current ones. 



It’s not enough to just have <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">social media accounts</a> for your business. They need to be utilised effectively to build a reach. The goal is to have as many people visit your page as possible, interacting with what you do to the point where they end up spending money with you.



Say you run a competition on your Facebook page, and ask people to follow your page, share the post and tag a friend to enter. Every time someone completes each of these actions, your organic reach is going through the roof.



It’s easy to overcomplicate things because <a href="https://www.jeffbullas.com/the-worlds-20-most-popular-facebook-pages/">we see competitor pages with millions of followers</a> and want to emulate their success. In truth, it all comes down to creating great content that people truly want to share, as well as listening to what works versus what falls flat with your audience. 



<h4 class="wp-block-heading" id="h-the-top-platforms">The Top Platforms</h4>



Any positive mention of your business online will increase your digital word of mouth. However, it’s always a good idea <a href="https://buffer.com/library/social-media-sites">to brush up on the newest social media platforms</a> to see where your core audience could lie in the digital stakes. 



It goes without saying that Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn are some of the top social media platforms that have reigned supreme for many years now. That doesn’t mean to say it’s not worth exploring new platforms (<a href="https://techcrunch.com/2019/01/29/its-time-to-pay-serious-attention-to-tiktok/">such as Tik Tok</a>) if it could be relevant to the demographic you are looking to reach.



To increase your digital word of mouth more effectively, you need to make it easy for people to do so. This means having visible social sharing buttons on your website or any other digital marketing you put out. If people are unable to share content or they are taken to broken links, your digital word of mouth will be severely limited. 



<h4 class="wp-block-heading" id="h-measuring-the-analytics">Measuring The Analytics</h4>



To really gauge how well your digital word of mouth strategy is working, it’s time to study analytics. For example, go into your Facebook business page and look at the insights. How much reach has your brand had this week? Other tools such as Sprout are great for measuring mentions and reach too. 



At the start of each week (or daily if you’re a large organisation) you should compile these stats into a spreadsheet, to compare this week to last. This is a great way to pick up any dips and act on them, so you can ensure your marketing strategy is always on an upward trajectory. 



It’s important to understand <a href="https://neilpatel.com/blog/13-secrets-thatll-boost-your-facebook-organic-reach/">the difference between organic and paid reach</a>. Ideally, you’d want a healthy mix of the two as if people are talking about your company without having to pay for the privilege, you know your marketing strategy is truly working. 



<h4 class="wp-block-heading" id="h-conclusion">Conclusion</h4>



It can be difficult to wrap your head around digital word of mouth, so the key thing to remember is its people mentioning your business online, which then leads to greater reach and ultimately sales. 



Digital word of mouth is a fantastic tool, but it can go sour when <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">negative reviews</a> are left on your business page. Sometimes, it might even be the case they aren’t even genuine customers! Stressful, right? At Stampede, <a href="https://stampede.ai/reviews/?referrer=stampede.ai#main">we provide innovative software solutions</a> to take control of your social media reviews, giving you peace of mind.



<a href="https://signup.stampede.ai/">Sign up for a free trial today</a>, and we’ll provide you with a personalised portal that will allow your business to get more customers and returns for less effort. Sounds like a plan to us!&nbsp;



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The Importance of Digital Word Of Mouth

<h2 class="wp-block-heading" id="h-stampede-announces-springo-acquisition-as-part-of-post-lockdown-growth-plans">Stampede announces Springo acquisition as part of post-lockdown growth plans &nbsp;</h2>



<h3 class="wp-block-heading" id="h-marketing-software-businesses-combine-forces-to-target-new-it-channel-partners">Marketing software businesses combine forces to target new IT channel partners</h3>



Edinburgh, UK, 5th July 2021&nbsp;–<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__stampede.ai_&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=G04Hl4mHwuXumE4aLNQwjtCNczRSFK_l5Aipin3BtgA&amp;m=f1O2zrmhKcO9y6J2mqnPsZqLjonrR764RHtxnzOpLCE&amp;s=zsSreC1usrxjVNVUD7fAXZnVkKCq7vOSaKp3lWFxoIA&amp;e=">&nbsp;Stampede</a> has today announced its acquisition of fellow hospitality software startup, Springo, in a bid to strengthen the business and reach new hospitality customers worldwide. Stampede launched its first global reseller programme in November 2020, and has purchased Springo for its IP, notable channel customer-base, and ICT experience – which will help Stampede expand throughout the UK and beyond via new IT resellers.&nbsp;



Springo, like Stampede, is a data capture, digital marketing and customer engagement software business specialising in the hospitality sector. Both specialise in giving brick-and-mortar businesses access to the digital tools and services of big online brands. They have helped hundreds of hospitality businesses bounce back after COVID, and it is hoped that their combined forces will allow Stampede to reach even more venues. As part of the deal, Springo founder and director, Jay Ball will join Stampede as a non-executive director and minority shareholder. Springo’s employees will also join Stampede’s team. Jay brings a wealth of ICT, channel and business leadership experience to Stampede, having founded his first business, DataKom, in 2007 – which he sold in 2019 for a multi-million pound exit.&nbsp; &nbsp; &nbsp;



For existing channel partners like Invisinet and 7Hospitality, the Stampede platform represents a quick and easy way to increase monthly recurring revenues, while adding high demand products to their line of business.&nbsp;Following the Springo deal, Stampede is actively seeking new reseller partners, especially those with a high volume of clients in the retail and hospitality industries, as well as clients struggling to digitise multiple sites quickly/remotely.



“Jay has a wealth of experience in the telecoms space and we’re delighted to bring him and the rest of the Springo team on board with Stampede,” said Patrick Clover, Stampede founder and CEO. “Like Stampede, Springo has been helping hospitality businesses bounce back after an extremely difficult 16 months. By combining our technology, resources, expertise and customer-base, we believe we can reach even more businesses that need our support. Post-lockdown, I expect a lot of hospitality businesses to maintain some of the digital elements of the customer experience that were adopted this year out of necessity. There is a real opportunity for channel partners working in this space to make the digital hospitality experience as seamless as possible for customers and venues alike, which is exactly what our platform delivers.”&nbsp;



“We built a brilliant platform that was very successful, and combining our software means we can now offer far more to Springo and Stampede customers and resellers,” said Jay Ball, Stampede’s new non-executive director. Stampede is one of the UK’s leading hospitality software businesses, and we want to bolster their efforts to bring digital tools to the physical businesses that need them most. Springo has great experience selling to the channel, we understand their pain points and what they expect from their software partners. We bring this expertise to Stampede and believe it will give them the extra firepower needed to be successful in this industry.”



Resellers that want a demonstration on how&nbsp;Stampede&nbsp;and its partner programme works should contact Owen Rees Channel Development Manager <a href="mailto:owen.rees@stampede.ai">owen.rees@stampede.ai</a> <a href="tel:+447519390920">07519 380 920</a>



Benefits of the&nbsp;Stampede&nbsp;platform for hospitality customers include:&nbsp;



<ul class="wp-block-list"><li>Capture customer data instantly when customers connect to guest Wi-Fi or register via QR code</li><li>Track repeat customers with connection data and build new loyalty schemes and promotions (the success of which can be tracked in real time)</li><li>Generate more reviews across platforms like Google and TripAdvisor (customers can be contacted within an hour of leaving a physical venue encouraging them to leave a review)</li><li>Introduce digital stamp card schemes and let customers earn rewards</li></ul>



About&nbsp;Stampede



Stampede&nbsp;was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites &#8211;&nbsp;Stampede&nbsp;provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.

Stampede announces Springo acquisition

Love it or loathe it, we live in times where mobile devices are everywhere. 
In our <a class="" href="https://www.stampede.ai/blog/press/boost-sales-with-smart-wifi">previous blog</a>, we offered up some great tips for using Smart WiFi to give your customers a great WiFi experience while visiting your business and at the same time boost your bottom line. Whether you are a café, pub, bar or restaurant, offering free WiFi gives you a competitive edge by providing fast and reliable internet access to your customers for social networking, checking emails, online shopping, and surfing the internet at all times. This can have a direct influence on building customer loyalty, resulting in increased sales.
So, here are another three reasons why offering free Guest WiFi to your customers can help your business.
Customers will spend more time
One of the biggest advantages of offering free WiFi to customers is a no-brainer, <img decoding="async" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Phone Pub" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/phone-pub.jpg" alt="Stampede Phone Pub" width="320" data-constrained="true" />increased time spent in your store. WiFi access helps customers stay productive and connected, giving them no reason to rush the shopping process. According to <a href="http://uk.businessinsider.com">Business Insider</a>, more than 62% of businesses reported that customers spend more time on their premise when WiFi is offered. Instead of examining the scenario as customers simply hanging around, consider using the opportunity to engage new customers and discover their needs.
Increased foot traffic
The fastest way to drive foot traffic is putting up a sign that brings awareness of free WiFi. This allows your business to attract new customers while enticing existing customers to come back. In addition to visual recognition, most consumers use apps like <a href="https://www.yelp.com">Yelp!</a> and <a href="https://www.google.co.uk/maps">Google Maps</a> to find businesses, selecting venues that offer amenities like free WiFi.
Mobile Marketing
Stampede’s WiFi solution allows you to promote your business before customers even sign in on their smart devices. You can customise the landing page to attract customers and share special offers. Typically, there is an opportunity to brand your network with a creative, custom name, like “Bob’s Awsome Bar – Enjoy Free WiFi.” Additionally, in the age of social media influencers, customers can do marketing for you through social networking. By allowing customers to “check in” at your business, they can spread the word about your business in real time.

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

How to boost sales with Smart WiFi in your business – Part 2

Why is Social Authentication so Important?

For travellers, few amenities rival the importance of being connected when staying in hotels, resorts or when visiting public venues, like airports or stadiums.  Good internet connectivity will always be one of the first things travellers demand.
Stampede offers social media authentication, so travellers can provide your venue with a Facebook Like, Facebook Check-In or Twitter Follow to boost your company’s social media growth and exposure.
The benefits of this are plentiful, no access codes /passwords make it easy for users to connect. Most internet users in the modern day are already familiar with common social sites, meaning connecting accounts in exchange for WiFi, is an appealing option for some. This type of authentication helps
<img decoding="async" class="wp-image-2763 alignright" style="width: 79px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Facebook" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/social-login-ball.png" alt="Stampede Facebook" width="79" data-constrained="true" />
build your social media following, which in turn gets your name out there to the masses. With social media in the picture, every hotel, motel, resort, airport or stadium wants guests and users to share the good times and leave positive feedback; now these users are immediately guided to your social media accounts.
<img decoding="async" class="wp-image-4478 alignleft" style="margin: 0px 10px 10px 0px; float: left; width: 79px;" title="Stampede Twitter" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Twitterbird.png" alt="Stampede Twitter" width="79" data-constrained="true" />
With social media in the picture, every hotel, motel, resort, airport or stadium wants guests and users to share a good experience and leave positive feedback, allowing a social login guides users to your accounts straight away.
Social Media Authentication through Stampede WiFi can help you and your business to boost social media exposure while providing your guests with a positive guest internet access experience.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Social Media Authentication For Guest Wi-Fi

Personalisation is an ultra-hot topic in HORECA. There’s no denying hospitality is a human art. The word describes the relationship between guest and host. We know that technology can put the ‘person’ into personalisation. Wait staff ask customers how they like their steak and coffee shops now offer a world of variation on the humble cup of coffee. But should businesses like yours adopt an even more personalised approach? What are the actual benefits of personalisation?







<h4 class="wp-block-heading">Bolster your marketing efforts</h4>



When you need to <a href="https://stampede.ai/blog/tracking-digital-marketing-roi/">increase the ROI of your marketing</a>, targeting through personalisation gives you the edge. Tailoring your marketing makes your money work harder. We’ve covered the basics of how to get started with personalisation in Useful data for restaurant marketing. It’s most important to realise that personalisation can help at each stage of the customer journey. It informs campaigns so you use the right tactics to reach and <a href="http://www.hemingwayapp.com/#_msocom_1">influence your audience and boost your engagement</a>. Plus, you can serve your paid social ads, email offers and stories in a personalised way too.&nbsp;



Your personalised marketing efforts shouldn’t stop once a prospect becomes a customer either. By building up a profile of your guests, you know which special email offers will tempt them to visit you. Additional benefit to make it even more personalised, with Stampede, you can even choose to present your guests&#8217; different offers while they’re on site. Our stories feature gives an easy way to entice customers with the right offer.&nbsp;



You may be lucky enough to have great wait staff that get to know your customers, what they like and how to upsell them. But the reality of the hospitality industry is that you lose information when staff members leave. They move onto a new role and take that important customer rapport with them. <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">By collecting the right data</a> to feed into your CRM, you can use personalisation to give all your staff a confident starting point. This makes connections easier to build and maintain.



Further reading: <a href="https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/">https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/</a>



<h4 class="wp-block-heading">Standout customer service</h4>



We recently wrote about personalisation as an important factor in <a href="https://stampede.ai/blog/how-to-nail-customer-service-for-families/">customer service for families.</a> There are obvious benefits to offering picky-eating kids exactly what appeals to them. But why restrict such choices to children only? You could opt to provide personalisation at the ordering stage, like McDonald&#8217;s. They reported a <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">30% rise in order values in US trials of self-ordering screens</a> and these screens have now made their way to the UK. The evidence suggests that when people are able to order something exactly how they like it with less fuss, they spend more. And isn’t smooth service good customer service?&nbsp;



To elevate service through personalisation, businesses can use technology to anticipate and meet customer preferences. This needn’t apply to the menu only. By incorporating order ahead or takeaway options, we give customers more control over their journey. It will be interesting to see if service levels become even more personalised in the future beyond the world of fast food. 



Could you offer customers a cheaper price for ordering via technology at the table? And would this encourage shy customers to order or visit you more? How about giving any noise-averse customers the option to book during a ‘quiet hour’ in the same way travellers can book a quiet coach?&nbsp;



Offering countless variations on every aspect of your menu or service is unlikely to be practical. But simply knowing some preferences are catered for can make choosing your venue simpler for individuals as well as groups. It’s not necessarily about offering overwhelming levels of choice. Customers want to feel listened to and valued. Whether that’s auto-filtering a menu for allergy sufferers or helping those with decision fatigue to make a faster choice. Like the ideal burger, ideal customer service differs between individuals, are you catering to your customer’s needs?&nbsp;



<h4 class="wp-block-heading">Personalisation’s business lessons</h4>



You need to have some idea of your customer’s needs and preferences to cater to their personalisation want. But in doing so, you have the potential to gain further valuable information. Offer your burgers with or without gherkins and you may discover most of your customers don’t like them. This will allow you to save on stock and rethink your recipe.&nbsp;



Marketing can also be supercharged when you know what tempts individual and segments of visitors to visit you. You might even choose to use a guest’s previous ordering history to target marketing specifically to them before and during a visit. And you can be sure your message is delivered to them according to their preferences for a better response rate. 



Offer and analyse points of differentiation to see what makes your customers tick. In turn, this should improve your marketing reach, lead to more visits and higher sales. Personalisation can fuel everything from customer acquisition to more effective customer loyalty programmes.



If this sounds a little far-fetched, let us show you how bringing together this information together can be easier than you think. Our solution also integrates with CRM systems to help you better understand each customer journey. Are you ready to create tailored experiences that build loyalty for your business?



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The Benefits of Personalisation for HORECA Businesses

Consumers appreciate speed and convenience. Pair this with a pandemic that’s encouraged people to stay at home and you have the premise for why online ordering has recently seen exponential growth. While there’s <a href="https://stampede.ai/blog/why-you-should-put-your-restaurant-on-a-delivery-app-now/">no longer room for argument</a> as to whether deliveries should be an option for restaurants, the debate of how they should be administered still stands. &nbsp;



Did you know?



Did you know that revenue generated by off-premise dining makes up 44% of all restaurant sales, with 25% of those orders accounting for delivery?<a href="https://www.restaurantbusinessonline.com/operations/how-do-third-party-delivery-players-stack">[1]</a>



As such, the aim of this article is to guide restaurant owners through the decision-making process when it comes to answering the following question:



Should restaurants provide delivery themselves (DIY) &#8211; or should they rely on third-party services?



To help you work out what’s best for your business, let’s work through the pros and cons of the two options.&nbsp;



Here goes:



DIY Delivery 



Pros



<ul class="wp-block-list"><li>If you want full control of your restaurant’s order and delivery system, then DIY delivery is the way to go. Having complete reign gives you the ability to control your delivery logistics so that you can put every effort into keeping your customers happy with your service.</li></ul>



<ul class="wp-block-list"><li>In-house delivery methods allow restaurant owners and managers the freedom and flexibility to define their own product-offering and business model. For example, there are many third-party services that are restrictive by the type of products they can deliver.&nbsp;</li></ul>



<ul class="wp-block-list"><li>By cutting out the middleman, you can reduce the potential for communication breakdown. There is less room for error when customers direct their orders to the source. At the same time, you can own the conversation with your customers where you provide them with options to order online or via a phone call. </li><li>Using your own vehicles is a great branding opportunity. Many companies use vehicles wrapped in eye-catching designs to get them noticed when driving around. It&#8217;s like a mobile billboard for your business, instead of a solo cyclist with a cuboid backpack.</li></ul>



Cons



<ul class="wp-block-list"><li>Hiring delivery staff and delivery vehicles with in-house delivery operations can become costly.&nbsp; It can also be a complex procedure that adds to your admin, weighing you down with paperwork. </li></ul>



<ul class="wp-block-list"><li>Even if you have been in the restaurant business for years, your expertise in modern-day delivery expectations may be lacking. This could lead to disrupted logistics and incompetence that could give your restaurant a bad rep. So, if you are not prepared to master new skills, then “DIY” may not be the way to go.&nbsp;</li></ul>



<ul class="wp-block-list"><li>If things go wrong with an in-house delivery, there’s just no way to “pass on the buck”. If your customer is dissatisfied, then you will have to take full accountability for bad experiences. It’s fully up to you to provide ways to keep your restaurant customers happy.</li></ul>



Third-party Delivery Pros and Cons



Pros



<ul class="wp-block-list"><li>Outsourcing delivery gives you room to breathe. By relying on delivery service apps to do the hard parts for you, you can focus exclusively on the tangible things you provide to your patrons. You have more time and resources on your hands to concentrate on other important day-to-day efforts and bigger projects.</li></ul>



<ul class="wp-block-list"><li>Choosing to outsource delivery to a third party can lower your fixed expenses. It cuts out the need to pay wages to delivery staff and you won’t need to take out extra insurance. You also won’t need to purchase a fleet of delivery vehicles – which can put a huge dent in your profits.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Using a third-party delivery service has the potential to direct new business to you. Most third-party delivery services use web and mobile applications to run their services, with big advertising budgets to get consumers on board. The apps are out there doing the hard work of bringing you potential new customers.</li></ul>



Cons



<ul class="wp-block-list"><li>When you rely on a third-party service application to run your deliveries, then you lose a certain amount of influential control over your patrons. For instance, you cannot customise your customer experience so that it completely meets the goals and values of your brand. You also rely on third-party staff members, who you may never meet, to be the face of your restaurant.&nbsp; At least with in-house delivery, you can train employees in exacting the delivery standards that you would like your customers to experience.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Commissions and fees. Third-party delivery software services are convenient in the sense that you typically only pay commission per transaction. However, this commission can take a hefty chunk out of your profits, sometimes up to 35%. Depending on your type of establishment, staff, wages, and vehicle availability may work out cheaper for a DIY delivery operation.&nbsp;</li></ul>



<ul class="wp-block-list"><li>Third-party apps rely on technology to work and if there’s been a technical hitch in the system, it can lead to broken communication and an unhappy customer. While it may be the third-party’s fault that your customer is dissatisfied, it’s still your reputation on the line.&nbsp;</li></ul>



The Bottom Line…



Both DIY in-house and third-party delivery options are weighted with advantages and drawbacks. But regardless of how you decide to run your delivery operation, it’s always a good idea to incorporate some sort of delivery software into your system. <a href="https://storekit.com/advice/restaurant-software-a-guide/">Technology comes in all shapes and sizes and with its help</a>, you can streamline your logistics and optimise your operation as a whole. 



If you&#8217;re looking for more control and flexibility, DIY is the best option. However, if you favour speed and convenience, outsourcing with a third-party delivery app would be a better fit.



References:



[1] Restaurant Business Online. <a href="https://www.restaurantbusinessonline.com/operations/how-do-third-party-delivery-players-stack">How Do the Third-Party Delivery Players Stack Up?</a> June 21, 2018



Sources:



<ol class="wp-block-list"><li>Moz. <a href="https://moz.com/blog/third-party-vs-in-house-delivery-guide">Third-party vs. In-house Delivery: A Guide to Informed Choice</a>, 22 June, 2020</li><li>Glympse. <a href="https://glympse.com/glympse/in-house-vs-third-party-delivery-pros-and-cons/">In-House vs. Third-Party Delivery: Pros and Cons</a>, May 15, 2019</li></ol>

Comparing In-House Delivery and Third-Party Delivery Apps

Restaurant management is not for the faint-hearted. With a new establishment flaunting itself on every corner, competition can be somewhat rife. Your dishes may be exquisite and your atmosphere delightful – but if you don’t market yourself productively, you could lose your patrons to the neighbour next door.&nbsp;



From coffee shop marketing to eloquently advertising your Michelin star restaurant, deploying the correct advertising techniques is what will draw in the next generations – ensuring that you always have tables to serve. &nbsp;



<h4 class="wp-block-heading">Did you know?</h4>



According to <a href="https://brandongaille.com/13-must-see-restaurant-social-media-statistics-and-trends/">Brandon Gaille [1]</a>, 40% of individuals learn about food through digital methods, such as websites, blogs, and mobile apps.&nbsp;



This statistic is expected to increase in the future.&nbsp;



For the next 50 years, millennials will make up a huge portion of your target audience with Generation Z following close behind. The two generations show proximate similarities and if you pay attention to what these folks want or expect from the service industry – then your marketing efforts are halfway there.



<h5 class="wp-block-heading">Three Things You Need to Know About Millennials</h5>



<ul class="wp-block-list"><li>They value opinions.&nbsp; Millennials can Google their hearts out. But when it comes to “sealing the deal”, they value opinions the most.This is why <a href="https://stampede.ai/resources/i-read-it-online-so-it-must-be-true/">word-of-mouth recommendations, online reviews and social media comments</a> are going to continue to sky-rocket in importance.&nbsp;</li></ul>



<ul class="wp-block-list"><li>They judge your credibility based on your <a href="https://stampede.ai/blog/establishing-your-coffee-shop-brand-online/">online presence</a>. A website is a great starting point but if you are not on social media, well, do you even exist? Restaurants that do not have active Facebook or Instagram profiles seem questionable to millennials and they might just doubt your authenticity.&nbsp;</li></ul>



<ul class="wp-block-list"><li>They love brands that support their causes. Millennials tend to be very proactive when it comes to social responsibility. Many direct their attention to brands and businesses that share their passions. So, if you support any causes or host fundraisers, you’re going to want to let your customers know about it. If you don’t support any causes, now’s the time to start.&nbsp;</li></ul>



It’s clear that the future of marketing will be built on digital grounds while considering the emotions behind human expectations. It will be even more imperative for restaurants to have an engaging social media presence where good reviews are regarded as valuable as solid gold. At the same time, creditability and transparency should form the backbone of every marketing campaign.&nbsp;



<h5 class="wp-block-heading">The Future of Digital Marketing for Restaurants</h5>



Now that we have some insight into what future patrons will expect from the food industry – the question is – what type of targeted marketing will cater to their needs?



We’ve already established that digital advertising is the way to go. But with technology evolving so rapidly, it’s important that you keep up to date with the up-and-coming trends so that you don’t fall off the wagon.



<h4 class="wp-block-heading">Here’s our researched list of future marketing trends:</h4>



<h5 class="wp-block-heading">Measurable Marketing</h5>



Gone are the days where marketing was a one-way method of communication. With the onset of digital marketing, businesses can now receive invaluable feedback from their audiences. Measurable marketing techniques can include:



<ul class="wp-block-list"><li>Facebook Advertising</li><li><a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Wi-Fi Marketing</a></li><li>Digital Ordering</li><li>Digital Menus</li></ul>



By applying each of these strategies, you not only create ways to continuously market yourself but you also get to collect the data on your patrons’ trends. This data can be used to perfect customer satisfaction and refine future marketing efforts even further.&nbsp;



<h5 class="wp-block-heading">Localised Marketing</h5>



Localised marketing is not only based on a restaurants target area. It also taps into the expectations of the individuals in that location. Using the information gathered from measurable marketing, restaurants can support causes that the locals tend to navigate towards.&nbsp;



As a current example, you could advertise your vegan, gluten-free, and organic meal options or you could turn your restaurant into a plastic-free zone.&nbsp;



Another hit of the future lies in charity fundraisers and community support. In this regard, small restaurants have an advantage over larger chains. They have the ability to position themselves as an integral part of the local fabric. This means that they can effectively structure themselves to be a friendly and familiar face within the community.&nbsp;



By implementing these “causes” into your marketing campaign, you will be satisfying your patrons before they even step through your doors.&nbsp;



<h5 class="wp-block-heading">Personalisation</h5>



Personalisation within the restaurant industry will focus on digital menus. This will streamline the ordering process and act as a platform for uniquely targeted advertising. Like measurable marketing, it will also help restaurants to gather the data they need to create dishes and menus that are personalised to individual tastes and dietary requirements.



Past trends will be saved and automatically adapted for the next dish recommendation. Ultimately, this will improve taste, customisation, and patron satisfaction.&nbsp;



<h5 class="wp-block-heading">Customer Loyalty Programmes</h5>



 Loyalty programs are no new invention. Gone are the days where clipped coupons find their way to the recycling bin. Future loyalty initiatives are now joining the digital revolution. Next-generation restaurants are using Smartphone technology and web-based applications to maintain a large and insightful customer database.



Essentially, Loyalty Programmes are a friendly way of asking patrons for their personal details. In exchange for certain perks (like free meals), customers agree to your marketing terms. Loyalty systems are currently being developed to send targeted and automated marketing emails, text messages, and push notifications directly to the customers on a database. This creates a cost-effective, streamlined, and customised marketing campaign that hits the nail on the head. &nbsp;



Marketing a restaurant with the right combination of trends and strategies stands second to none in making a business successful. By staying one step ahead of your customers and patrons, you will not only meet their expectations but you will also have the ability to market effectively. And in case you didn’t know – the future starts now!&nbsp;



References:



<ul class="wp-block-list"><li><a href="https://brandongaille.com/13-must-see-restaurant-social-media-statistics-and-trends/">Brandon Gaille Marketing Statistics.</a>&nbsp;</li></ul>

The Future of Restaurant Marketing

Patrick Clover

How To Create Personalised Marketing Campaigns With Your CRM

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

2022-23 Email Marketing Report – Get 2x Higher Open Rates

2 Ways to Boost Your Off-Peak Times [Updated 2023]

Strengthen Your Brand With Customised Booking Emails

New Venue? Keep Your Footfall For Longer With Customer Data

Save Time Building Christmas Templates [Quick Guide]

Easy Halloween Marketing Ideas To Attract More Customers

A New 5-Step Recipe: Turn Unhappy Customers Into Big Spenders

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

October Update – 3x Faster Guest WiFi and more

All Hospitality Apps Need This One Thing To Work Well

Delivery and takeaway sales have seen another strong start in 2022. Recent figures by <a href="https://www.morningadvertiser.co.uk/Article/2022/02/23/pub-delivery-and-takeaway-sales-reach-five-times-pre-pandemic-levels-in-january-2022" target="_blank" rel="noreferrer noopener">CGA &amp; Slerp Hospitality At Home Tracker</a> show a sales increase of 422% compared to January 2019. Time to ramp up your e-commerce meal kit page and promotions for maximum revenue.







In <a href="https://stampede.ai/blog/how-to-get-it-right-meal-kit-online-sales-success-by-hawskmoor/" target="_blank" rel="noreferrer noopener">part one</a> of this series, we analysed the Hawksmoor At Home e-commerce website and promotions. This part will give you some further guidance on how you can deploy a similar strategy to your meal kit e-commerce sales to get them flying out the door.



<h4 class="wp-block-heading" id="h-page-layout">Page Layout</h4>



Most website builders have a selection of&nbsp;built-in e-commerce templates and building blocks&nbsp;to choose from. To save time, use those and customise or adjust them to your branding rather than building a page entirely from scratch.



We’d recommend going minimalistic and choosing a simple grid layout made of image and text blocks. This provides customers with a straightforward overview of your different meal-kit options.



Have a look around <a href="https://www.squaremeal.co.uk/restaurants/best-for/restaurant-diy-kits_9779" target="_blank" rel="noreferrer noopener">others restaurants’ meal kit pages</a> and get some more inspiration from the gallery below.



<hr class="wp-block-separator"/>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.30.10.png"><img decoding="async" data-id="21278" src="https://image.stampede.ai/fill/1024/544/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wMy9TY3JlZW5zaG90LTIwMjItMDMtMDItYXQtMTIuMzAuMTAtMTAyNHg1NDQucG5n" alt="" class="wp-image-21278"/></a></figure>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.41.15.png"><img decoding="async" data-id="21280" src="https://image.stampede.ai/fill/1024/441/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wMy9TY3JlZW5zaG90LTIwMjItMDMtMDItYXQtMTIuNDEuMTUtMTAyNHg0NDEucG5n" alt="" class="wp-image-21280"/></a></figure>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/03/Screenshot-2022-03-02-at-12.43.22-1.png"><img decoding="async" data-id="21279" src="https://image.stampede.ai/fill/1024/831/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wMy9TY3JlZW5zaG90LTIwMjItMDMtMDItYXQtMTIuNDMuMjItMS0xMDI0eDgzMS5wbmc=" alt="" class="wp-image-21279"/></a></figure>
</figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Page Design</h4>



Keep the overall page design&nbsp;easy to navigate&nbsp;and use your existing brand assets to make it recognisable.



The overall focus on the page should be on the pictures of your meal kits, as they will capture your customers&#8217; attention and give them an idea of what to expect.



You can, for example, use one image showing the finished meal together with some close-ups of individual components and ingredients. Chances are that you have some high-quality shots for your social media posts already that can be re-used. This visual consistency between channels will help improve campaign effectiveness.



Always keep in mind that most of your customers will browse on their phones, so make sure your page displays well on both desktop and mobile.



<h4 class="wp-block-heading">Written Page Content</h4>



Again, keep the text minimal and provide a&nbsp;clear and concise description&nbsp;of your meal kits. You can use a bulleted list for this part, which makes it easier to grasp all important information at one glance.&nbsp;Strong call-to-actions&nbsp;will help you drive in more orders &#8211; “Get cooking”, “Order now”, “Create your [company] at home experience”.



Once you’ve got the key information across, you can use storytelling to give your content a personal touch. Showcase your local suppliers and their ingredients with links to their websites. And don’t forget to include customer testimonials.



A short FAQ section can give customers answers to common questions around last order date, storage, etc. You can also include more detailed step-by-step instructions here. This will help you to highlight how easy it is for customers to replicate your restaurant experience at home. 



To make your page even more engaging think about incorporating a short video on how to prepare the meal featuring your chef in action.



Check out <a href="https://garrettoden.com/analyzed-18-meal-kit-delivery-websites/" target="_blank" rel="noreferrer noopener">this article</a> analysing different meal kit delivery pages and their content for some more tips and tricks. 



<h4 class="wp-block-heading">E-Commerce Promotion</h4>



Once your page is all set up, it&#8217;s time to promote your meal kit e-commerce page properly. Besides using your social channels and email marketing, you might opt for paid search ads. This will allow you to reach a much wider (national) audience.



Below are some useful resources around setting up converting Google Search Ads and further SEO tips to boost your website content.



<ul class="wp-block-list"><li>Digital Restaurateur &#8211; <a href="https://www.digitalrestaurateur.com/paid-search-for-restaurants" target="_blank" rel="noreferrer noopener">Paid search ads for restaurants</a></li><li>39 celsius &#8211; <a href="https://www.39celsius.com/google-ads-for-restaurants/" target="_blank" rel="noreferrer noopener">Google ads for restaurants</a></li><li>Search Engine Journal &#8211; <a href="https://www.searchenginejournal.com/restaurant-seo-tips/208644/" target="_blank" rel="noreferrer noopener">Restaurant SEO tips</a></li><li>Lightspeed &#8211; <a href="https://www.lightspeedhq.com/blog/seo-for-restaurants/" target="_blank" rel="noreferrer noopener">SEO for restaurants</a></li></ul>



Stampede integrates with a number of e-commerce platforms that allows you to access valuable customers data. <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team who are happy to run you through it.

How To Set Up A Successful Meal Kit E-Commerce Page

More effective way to run meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

A new kind of marketplace for hospitality apps

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

A Quick Guide On First-Party Data Strategy For Hotels

Chris Wilkie

Omnichannel Marketing, Snackable Content and Storyscaping &#8211; we know, there are many cool words around the broad topic of marketing. Actually, there are so many fancy words that sometimes you get the feeling some of the marketers don’t even know what they’re talking about. It’s all too easy to get lost in the marketing jungle. The most worrying factor, however, is losing sight of your customers, in a world where <a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">loyal customer</a><a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">s</a> are one of the most important factors.







So, the most crucial principle revolves around your <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">returning customers.</a> They&#8217;re the base your business is built on and you should never forget that. But how do you make sure that your customers feel like kings and queens? 



<h4 class="wp-block-heading">Focus on existing customers</h4>



Instead of channelling all your efforts into acquiring new clients, why not take a second and reflect on the fact that your business isn&#8217;t able to serve all possible customers out there. The number of customers you can do business with is finite! So, why not channel your efforts into making the customers you already have happy and stay with your brand?



Focus on your existing customers and try to get a <a href="https://stampede.ai/blog/getting-customer-insights-into-your-companys-dna/">deep understanding</a> of their needs and wants. By using this gained information, you&#8217;re able to offer them a much more customised and personalised experience. That way, they want to come back to your venue, as they know what to expect and that they&#8217;re highly valued by you.



Not convinced? How about this fact: returning customers could only cost you 4% as much as acquiring a new one AND they spend more than the double amount of money. So focusing on your loyal customers does not only help you save money, even better it gets you more revenue.



Still not sure? Have a look at this video.



<hr class="wp-block-separator"/>



<div style="position: relative; height: 0; padding-bottom: 56.25%;"><figure><iframe loading="lazy" style="position: absolute; width: 100%; height: 100%; left: 0px; display: block; margin-left: auto; margin-right: auto;" src="https://www.youtube-nocookie.com/embed/C1jt6xvISqw?ecver=2" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></figure></div>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">Start with your Loyalty Program today</h4>



That’s why the big players usually have a Loyalty Program in place for their returning customers. Their loyalty program allows them to rewards their most valuable customers in a special way. 



So why not treat your customers with something special after their 5th visit? What about a nice discount or a bottle of wine for free? Or what about a special treat for their upcoming birthday? That will definitely make them feel special. All well and good, but is this whole loyalty program thing not expensive?



The good news is, Loyalty Schemes can now be implemented for businesses of any size. It’s neither expensive, nor time-consuming to add a Loyalty Program to the marketing strategy of your business. But most definitely highly effective. 



If you want to learn more about Loyalty Programs, their importance for your business and the benefits you and your customers can get from them, have a look at our free eBook. Find out how you can transform your business today to really connect to your customers and boost their loyalty.&nbsp;



<hr class="wp-block-separator"/>





Or why not get started right away. Transform your loyal customers into kings and queens.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Why Loyal Customers Should be Kings and Queens

New service keeps spontaneous pub trips alive while supporting track and trace

The Power of Reviews and Recommendations

Staycations: 6 Ways To Get Your Business Noticed

Marketing to track and trace customers in hospitality

Can You Market To ‘Track and Trace’ Customers?

Upskill in the downtime - where to learn new digital skills

Where To Upskill During Downtime

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How Your Hospitality Business Can Make the Most of Downtime

Wagamama Exec Chef Steve Mangleshot showing how to make chicken katsu curry

A Success Recipe For Cook-At-Home Videos by Wagamama

product update-organisations allowing for better control of users and locations within Stampede

Organisations: People and Locations

How Hospitality Venues Can Make Use of Technology Right Now

Why Hospitality Businesses Should Focus On Selling Gift Vouchers Now

Why You Should Put Your Restaurant On A Delivery App Now

How to Make Live Video Work For Your Restaurant – Lights, Cooking, Action!

With barely a few days to breath, we move on from Mother’s Day to that other big March event: St. Patricks Day. So we&#8217;re going to keep it brief and get going!



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-wednesday-17th-st-patrick-s-day">Wednesday 17th&nbsp; &#8211; St. Patrick’s Day</h4>



This will be the first (and hopefully last) St. Patrick’s Day at home. This time last year&#8230; well we all know what was going on and St. Patrick’s wasn’t really front of mind. This year, we&#8217;ve got lots of ways to celebrate!



Some ideas to engage with your customers and fans this Wednesday could include:



<ul class="wp-block-list"><li>Authentic <a href="https://www.bbcgoodfood.com/recipes/collection/st-patricks-day-recipes">Irish food recipe</a> kits and cook-a-longs</li><li>St. Patrick’s Day feast-at-home boxes</li><li>Post up a variety of green drink recipes and how-tos</li><li>Takeaway/Delivery/Collection for St. Patrick’s Day desserts</li><li>Irish whiskey tasting sessions and kits</li></ul>



And don’t forget to post up some pictures of your teams dressed in green too!



<h4 class="wp-block-heading" id="h-saturday-20th-international-day-of-happiness">Saturday 20th &#8211; International Day of Happiness</h4>



It’s sometimes the simplest things in life that can bring us an extra bit of happiness. We all know how uplifting the smell of your favourite food or the first sip of a refreshing drink can be.&nbsp;



Many of you will take great pride in the pure joy that your business brings to your patrons from wonderful customer experiences. For International Day of Happiness, you could share your and/or your team’s thoughts on what happiness is to them.



For some people, happiness is simply not having to prepare food for the family that night. This is a perfect opportunity to remind them of your delivery services!



Share some happy, inspirational thoughts or some pictures of happy customers and staff, or maybe just a foodie smiley face on a plate!



<h4 class="wp-block-heading" id="h-more-topics-to-choose-from">More Topics to Choose From</h4>



Fri 19th March &#8211; Chocolate Caramel Day Sat 20th March &#8211; Ravioli Day Sun 21st March &#8211; French Bread Day&nbsp; Sun 21st March &#8211; World Poetry Day Sun 21st March &#8211; Vermouth Day 



If you&#8217;re looking to get your stories and promotions in front of your customers <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We’re here to help with your email marketing and much more.

What’s On This Week? – 15/03/2021

On a hot, sunny and &#8211; more importantly &#8211; windy day in July, I had the pleasure of visiting <a href="http://www.english-heritage.org.uk/visit/places/chesters-roman-fort-and-museum-hadrians-wall/">Chester’s Roman Fort</a> in Northumberland. The site excavated by John Clayton gives a fascinating insight into the lives of a garrison of 500 cavalry troops who lived on the site for about 300 years.

In celebration of this year&#8217;s major wall-wide exhibition, Hadrian&#8217;s Cavalry, there&#8217;s a brand new sound installation at the fort, which is a first for English Heritage. Once you&#8217;re there, follow your ears to find &#8216;<a href="http://www.seeneon.com">Cavalry 360</a>&#8216;, a huge musical instrument standing 3.5 meters high and 12 meters across. This extraordinary installation uses 32 wind turbines to create the sound of 500 cavalry warriors thundering towards you.
That said, being so impressed by the site, I wanted to send a picture to my family, but, alas &#8211; no mobile signal. I enquired at the office if there was WiFi on the property and was told that it was not possible, due to the poor quality of the WiFi broadcast range.
<h3>No WiFi , Slow WiFi, Limited Marketing Budget</h3>
Later on, I overheard staff members discussing how they could get the message of this event across to a larger audience. Due to their small budget, their marketing choices were limited to blogging and website engagement. When I heard this, I was shocked.
<a href="http://www.english-heritage.org.uk/">English Heritage</a> is one of a group of charitable organisations in the UK, which cares for and maintains sites of significant historic interest. They alone have 400 sites, the <a href="https://www.nationaltrust.org.uk/">National Trust</a> has 350 heritage properties and <a href="https://members.historic-scotland.gov.uk/places">Historic Scotland</a> has 300 properties. These organisations are struggling to find resources to keep our heritage alive.
It seems obvious that when it comes to WiFi, they are missing a trick; with WiFi comes intelligent reporting. Every person who visits a specific site could be a potential visitor at any of the other sites &#8211; if only they knew what was going on. Although these organisations have websites, not everyone visits the website and, if they do, they probably don&#8217;t login for news updates.
By combining Guest WiFi with a <a href="https://www.stampede.ai/how-it-works#analytics">WiFi analytics tool</a>, Historic properties can go even further in enhancing the visitor experience. The organisation could at last begin to understand their audience, how often they visit and what they use their devices for. Bolt-on <a href="https://stampede.ai/marketing/">Marketing</a> capability could be rolled out, reaching out to all registered users with news of events such as Cavalry 360, ultimately increasing the visits to venues in the group and ultimately revenues.
Do you work for a historic site or heritage organisation and want to improve your visitor&#8217;s experience?
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Historic Properties Missing the Marketing Opportunity of a Lifetime

The Ultimate Beginners Guide to WiFi Jargon

<h2 class="wp-block-heading">New version software now live!</h2>



Discover V4.0



<a href="#webinar-video">Watch our Webinar below</a>



After lots of hard work, we&#8217;re happy to announce the fourth iteration of our software platform is now live



The new version includes:



&nbsp;A totally redesigned user experience making the software faster and easier to use than ever.



An overhaul of our marketing suite including changes to the interface as well as improved functionality in the email builder.



Enhanced insight and statistics within the software providing more detail that you can use to grow your business.



Our Lastest feature &#8211; <a href="https://stampede.ai/blog/introducing-stories/">WiFi Stories</a>



WiFi Stories allows you to promote news, offers, events and more in a dynamic way.



Check out our webinar below for more information or contact our team below for a 1-to-1 demo.



<h3 class="wp-block-heading"><a href="https://stampede.ai/contact/">Book A Demo</a></h3>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div id="webinar-video" class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Product Update Webinar | Stampede" width="500" height="281" src="https://www.youtube.com/embed/j0m4R1SXXqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Webinar script&nbsp;</h4>



Welcome &#8211; 0:00



Dashboard overview &#8211; 0:36



Stampede’s new dashboard layout makes V4.0 extremally easy to navigate with all your key customer data pulled into one place.



<ul class="wp-block-list"><li>Reports and analytics</li><li>Reviews</li><li>Marketing campaigns</li><li>Branding/login</li><li>Amount of people in your venue</li></ul>



Analtyics &#8211; 2:24



Find out who and when your customers are in your venue with our improved analytics and graphs



<ul class="wp-block-list"><li>Male/Female</li><li>Opt-ins vs opt-outs for marketing</li><li>Customer Timeline Graphs&nbsp;</li></ul>



Branding/login &#8211; 3:27



With our new editor and layout &#8211; building your business splash page has never been easier



<ul class="wp-block-list"><li>View what your business splash page will look like on a mobile device</li><li>View GDPR terms</li><li>Edit data capture on the same page as design to see real-time updates&nbsp;&nbsp;</li><li>Customise your splash page like a professional with our easy to use editor&nbsp;</li></ul>



Marketing automation &#8211; 4:30



Stampede’s marketing automation feature has undergone a redesign so you can track and implement a number of different campaigns quickly and efficiently to ensure you are reaching a return on investment.



<ul class="wp-block-list"><li>Compare campaigns</li><li>Cash value ROI tool</li><li>Send limit</li><li>Create audiences</li><li>&nbsp;“And” rule to send multiple campaigns to customers</li><li>“Or” rule for more targeted campaigns to customers&nbsp;</li><li>Send SMS and email campaigns</li><li>Stampede’s email builder has lots of new features to create eye-catching emails&nbsp;</li></ul>



Reviews &#8211; 8:31



The Reviews tool has an easy to use filter system so you can manage all your reviews in one place efficiently. The review email template has also undergone a modern upgrade that autofill images and text from your splash page to create a stylish, branded design automatically&nbsp;



<ul class="wp-block-list"><li>Filter based on website or time&nbsp;</li><li>Email template upgrade</li></ul>



Stories &#8211; 9:41



WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your Connect account, you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.



You can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics, and other marketing tools.



<ul class="wp-block-list"><li>How to create stories</li><li>How to track impressions</li></ul>

Connect Version 4.0

Product Update – SMS Verification

Open Mesh Integration

Mapping: How we did it

Facebook Checkin on WiFi

Cate Triendl

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

Exciting times coming up! So better watch this space.







After 4 awesome years as Stampede, it&#8217;s time for something new.



We&#8217;re changing our name!



Whilst we&#8217;re busy getting everything ready &#8211; make sure to follow us on the social channels to not miss out on anything.



<hr class="wp-block-separator"/>



Coming up next: Short Q&amp;A with our founder Patrick on why we&#8217;re re-naming.

Coming soon …

Transactional data plays an important role in getting to know your customers via digital touchpoints.



Through our integration with the order-and-pay provider<a href="https://stampede.ai/blog/new-integration-with-storekit"> Storekit</a> you can harness the power of this transactional data in your marketing.



From this you can gain two major insights:



<ol class="wp-block-list"><li>How much did your customers spend? To identify high vs. low spenders</li><li>When was their last interaction with the app? To determine visitor frequency</li></ol>



Combine these with data from Stampede and you’ll be well on your way to a whole range of <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii">personalised campaign</a> ideas.



Get inspired by our clever customer segmentation combinations and drive more repeat visits.



<h5 class="wp-block-heading" id="h-9-customer-segmentation-ideas-to-mix-and-match">9 Customer Segmentation Ideas To Mix And Match</h5>



<hr class="wp-block-separator has-alpha-channel-opacity"/>





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 Stampede Data

 </td>
 <td width="33%" style="width: 33%; padding: 7px; text-align: center; vertical-align: middle; background-color: rgb(255, 58, 155); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Storekit Data
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 Campaign Idea</td>
 
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 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Reviews &#8211; filtered by less than 3 stars
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender
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 Win-back campaign
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 Reviews &#8211; filtered by 4 and 5 stars
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle;background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Thank you offer or referral deal
 </td>
 </tr>

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 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Reviews &#8211; not left one yet
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Last visit = yesterday
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Review request
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 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Not a stamp card user
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender or frequent visitor
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle;background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Sign-up deal &#8211; double stamps
 </td>
 </tr>

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 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Active stamp card user
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender or frequent visitor
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Thank you offer or referral deal
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Upcoming booking
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Not used order and pay app yet
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle;background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Sign-up deal &#8211; % off your first order
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Frequent booker
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Thank you offer or referral deal
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Upcoming birthday with Guest WiFi data
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Frequent visitor
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle;background-color: rgb(255, 232, 233); border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Birthday discount
 </td>
 </tr>

 <tr>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Upcoming birthday with Guest WiFi data
 </td>
 <td width="33%" style="width: 33%; padding: 7px; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 High spender</td>
 <td width="33%" style="width: 33%; padding: 7px; font-family: Arial, Helvetica, sans-serif; font-size: 10pt; text-align: center; vertical-align: middle; border-collapse: collapse; border: 1px solid rgb(128, 128, 128);">
 Birthday discount or party booking offer
 </td>
 </tr>
 </tbody>
 </table>









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<a href="https://stampede.ai/how-it-works/analytics">Stampede Analytics</a> allows for detailed reporting and ROI tracking on your campaigns, so you know exactly when customers came back and what they spent. Completing the loop to show you how effective your campaigns are!



If you have both Stampede and Storekit already set up, integrating the systems takes only a couple of minutes. To get started use our <a href="https://help.stampede.ai/en/articles/5778183-how-to-link-up-your-storekit-integration">quick guide</a> or talk to our team.

9 Ways To Retain Customers With Clever Segmentation

New Integration With Storekit

5 Tips to Make Your Restaurant More Instagrammable

Turn Customers into Fans with Merchandise for Hospitality

5 Technology Tools for hospitality businesses to reopen with after lockdown

5 Technology Tools to Help Hospitality Reopen After Lockdown

How to Set Up a Competition on Social Media Channels

We&#8217;re pleased to announce that signature Connect software solution now integrates with the <a href="https://www.engeniustech.com/ezmaster-network-management-software.html">EnGenius Tech</a> ezMaster network management software making our software even faster and easier to set up within their products.



Many hotel outlets are making the most of EnGenius Tech&#8217;s software and hardware offering. In fact, on their <a href="https://www.engeniustech.com/hospitality-voice-communications-hotel-wifi.html">website</a> there are a number of useful resources for hotel managers and operators on the many uses of wireless technology.



Between their ideal hardware solutions and our intelligent marketing software for captive portals and guest wifi, this new integration is guaranteed to offer numous benefits to many hotels and accommodation businesses



<h4 class="wp-block-heading">Looking for more info on technology integrations? <a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Get in touch!</a></h4>

EnGenius Tech now a Stampede technology partner

WiFi marketing is currently becoming an essential tool for small businesses – and with good reason. Growing in popularity, it’s one of the most innovative and powerful ways to advertise while effectively bridging the communication gap between the retailer and the customer. 



<h3 class="wp-block-heading">The big question is – how does WiFi advertising work?</h3>



<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">When business owners are first introduced to the term “WiFi marketing”, their response is often a blank stare. This is completely understandable since this form of advertising has taken digital media marketing to a whole new level. For this type of marketing to be possible, you will need to have your own WiFi coverage that preferably remains within the borders of your store. Anyone that uses a WiFi-enabled device (like a smartphone, tablet or laptop), will be able to see and connect to your WiFi network. Upon joining your network, your customer will be redirected to a splash page. Here they will see a message from your store and they will be notified on the terms of use. Many WiFi marketing companies allow you to customise your WiFi splash page with your branding while notifying the user about the network’s terms of use. To agree to these terms and to access your WiFi, the customer will have to enter their email address and you can also prompt them to answer other useful questions. Once they have agreed to give you this information, they can use your WiFi as a hotspot (you can determine the type of access they have and set limits). It’s at this point that your digital marketing efforts can commence. The platform that your customers have just subscribed to can prompt them to visit your other social profiles, it can notify them when you are running a promotion, it can be used to store data for a <a href="https://stampede.ai/blog/loyal-customers-should-be-king/">loyalty reward program</a>, and it can even track trends so that you can deliver on what it is your customers are really after – encouraging them to come back for more. One of the biggest novelties about hotspot marketing, however, is that you are now also providing an additional sought-after service. For instance – A study by <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco</a> [1] found that 96% of consumers prefer to shop at stores that offer free WiFi, and they’re also more likely to return.</amp-fit-text>



<h3 class="wp-block-heading"> How Can My Business Benefit from WiFi Marketing?</h3>



We have briefly touched on why physical retailers are embracing the digital world, with WiFi marketing making its way to the forefront. But let’s take a lengthier look at how it can benefit offline businesses. 



 For the customer it is:



<ul class="wp-block-list"><li> Super convenient. Consumers can access a network that’s potentially faster than their mobile network. This means they can enjoy fast browsing while they save on their data usage. </li><li>Able to improve the overall shopping experience. According to a survey done by <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Devicescape</a> [2], almost 62% of a business’s customers stick around for longer when free WiFi is provided. </li></ul>



 For the retailer it:



<ul class="wp-block-list"><li> Increases sales. The main goal for most retailers is to drive sales. The more time your customers spend at your store, the more money they are likely to spend or they might stumble across something that they wouldn’t have otherwise seen if they had rushed out of the building. This also gives you more time to “make your pitch” to your customer. </li><li> Helps to get a better understanding of customers. WiFi marketing grants you access to a cornucopia of information and data about customers and their shopping trends. This insight can then be used to get an in-depth understanding of your business, the in-store experience, and what makes shoppers tick. You can also do comparative analysis if you have more than one store location. </li><li>Builds an audience. By <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">collecting email address</a> and social profiles, you are creating an audience of interested individuals to whom you can target your marketing efforts. You will also have insight into their shopping and online behaviour, making it possible for you to leverage for more targeted advertisements and promotions.</li><li>Is perfect for promotions. There are several ways that businesses can use WiFi advertising to promote their brand. From placing a message on your splash page to retargeted ads and <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email campaigns</a>, the avenues open up a whirlwind of opportunities. For example, many companies have been using their data to make informative store layout and visual merchandising decisions – pleasing consumers and increasing sales conversions as a result. </li></ul>



<h2 class="wp-block-heading"> Who Offers WiFi Marketing?</h2>



 With digital marketing taking its place as the world’s ultimate form of advertising, offline businesses are looking for solutions so that they can participate in this digital revolution. This means that many marketing companies are branching out to offer similar services. 



 If you would like to increase your own sales and encourage customers to return, we’d like to refer you to Stampede. Stampede is a leading WiFi marketing platform that offers an effective and automated mobile marketing strategy that has been developed with smaller businesses in mind. To get first-hand experience on how WiFi marketing works, get in touch with us now.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



 From independent coffee shops to global brands with thousands of locations, Stampede is ready to equip you with the tools you need to make your marketing efforts work. 



 References:



 <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco Consumer Study.</a>



 <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Survey By Devicescape. </a>

How Does WiFi Marketing Work?

Instagram is all about image. Whether you’re an individual giving a sneak peek into who you are and what you enjoy or a brand looking to engage with new customers, Instagram is the perfect platform to showcase what makes you unique.&nbsp;Keeping the wordcount minimal, you may have noticed that this social platform makes photos and illustrations a priority. Instagram is an entirely visual medium that, if used correctly, can hook audiences so that they become loyal followers.&nbsp;One way to engage your customers is by creating an Instagram Theme.







We believe the most successful Instagram accounts are ones that keep to a particular theme. A theme helps to emphasise a brand’s identity and it also adds to the visual appeal of an account. This helps followers so stay intrigued and engaged.&nbsp;



Further read from our blog &#8211; <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/</a>



Before we delve into how you can create an engaging Instagram theme that will work for your business, let’s review what an Instagram theme is, exactly.&nbsp;



<h4 class="wp-block-heading">What Is an Instagram Theme?</h4>



A theme allows you to add consistency to your profile. It’s all about being deliberate with your posts so that you create a “personality” on Instagram that best reflects who you are and what you want to share. To develop a theme that will work for you, first consider what your audiences will find appealing as well as what will best reflect the personality of your business. 



Think of your brand’s colours and the type of messages you would like to communicate (for example, are you a restaurant that likes to keep things fun and trendy or are you an accountant who needs a more formal and serious approach)? Once you know what type of theme you should have, you can use Instagram’s tools to create it. You can use filters and other effects to design a style that works for you.&nbsp;



To help you to draw some inspiration for your own account, we’ll take a look at some different Instagram theme ideas and how they can be applied to engage your customers.&nbsp;



<h4 class="wp-block-heading">8 Instagram Themes to Make Your Feed Unique and Engaging</h4>



<h4 class="wp-block-heading">Theme One: Consistent Colour Palette</h4>



This is probably one of the easier themes to create and requires little work other than ensuring you stick to a certain colour palette when designing your posts. A consistent colour scheme will automatically present your feed in a cohesive way whilst enhancing the overall aesthetics of your feed.



When executing an Instagram colour palette theme, it does not mean that every post needs to be one colour only. Instead, you can post content that always contains an element of the same colour. This alone will show consistency and generate a theme.&nbsp;



Check out this Instagram account for an example of a consistent colour palette: <a href="https://www.instagram.com/trivago/?hl=en">https://www.instagram.com/trivago/?hl=en</a>



<h4 class="wp-block-heading">Theme Two: Grid Tile Effect</h4>



This theme requires a little more strategic planning but if you get your layout right, you will certainly knock the socks off of your followers.&nbsp; The idea is to create a larger image or a design on your Instagram feed using individual posts.&nbsp;



This type of theme can have a great impact on audiences and adds tons of intrigue to your account. What’s important to remember with this theme, however, is that each individual post will need to make sense on its own. This way, it will still communicate a relevant message to audiences who have not clicked on your profile.



Find a grid tile effect on this account: <a href="https://www.instagram.com/juniperoats/">https://www.instagram.com/juniperoats/</a>



As a side note, if you choose to go with this type of theme, you will also need to remember to post in groups of 3 so that your design never shifts out of place.



Special tip: The easier and quicker option to create this grid tile effect is to split one big image into individual tiles. 



<h4 class="wp-block-heading">Theme Three: White Borders</h4>



Adding white borders to your posts is a clever hack that will make your Instagram feed look more like a photo album or brochure. It’s also another strategy you can use to create eye-catching patterns.&nbsp;



Instagramers have been using this technique for yonks so that they do not have to crop portrait or landscape posts to fit into the square template. Now it is a thematic option that can be used to add intrigue to a feed.&nbsp;



That&#8217;s how the effect of the white borders could look like on an account: <a href="https://www.instagram.com/lady.austin/">https://www.instagram.com/lady.austin/</a>



<h4 class="wp-block-heading">Theme Four: Black and White</h4>



Posting your content in monochrome is another way to maintain a cohesive Instagram theme. This creates quite a “moody” atmosphere, however, so we would only suggest this theme to alluring brands that don’t need colour to communicate a visual message. &nbsp;



<h4 class="wp-block-heading">Theme Five: Flat Lay</h4>



This theme is great for restaurants who enjoy showcasing their dishes. Here, you don’t have to use colours or patterns to create a theme. Instead, you can use a consistent “flat” style of photography. &nbsp;



You can easily create this “flat” look by photographing products from above.



An example of the flat lay theme can be viewed here: <a href="https://www.instagram.com/aldiuk/">https://www.instagram.com/aldiuk/</a>



<h4 class="wp-block-heading">Theme Six: Horizontal Lines</h4>



Another way to catch a person’s attention is to create a pattern using horizontal lines that stretch across an Instagram feed.



An example of a horizontal-type theme can be viewed at the following Instagram account: <a href="https://www.instagram.com/personaljournalapp">https://www.instagram.com/personaljournalapp</a>



This theme (like the grid tile effect), requires you to post in bundles of three again. This means it will take a bit of prior planning.



<h4 class="wp-block-heading">Theme Seven: Vertical Lines</h4>



This theme is applied similarly to the horizontal theme, just, well, vertically! Many prefer this look to the horizontal layout, however, because it draws the eye downwards &#8211; which naturally encourages scrolling!



<h4 class="wp-block-heading">Theme Eight: Checkerboard</h4>



A checkerboard theme is created by alternating different types of content. This effect works well if you post a lot of text posts.&nbsp;



View an example of this type of theme at: <a href="https://www.instagram.com/thefemalehustlers">https://www.instagram.com/thefemalehustlers</a>



<a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Creating an Instagram account that engages</a> audiences and supports your brand through an Instagram theme, is one way to ensure that your social media marketing strategy is ultimately refined for the best results. 



If you want to know more about how you can nurture your social media efforts and draw in followers, why not chat to us here at Stampede about <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> and how it can enhance your marketing efforts? 



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How to Create an Engaging Instagram Theme

With our new stripe integration, we make charging for WiFi a whole new and simple experience.
Previously, PayPal was the most common way to obtain money from customers in exchange for WiFi. Unfortunately, not everyone has a PayPal account to use for this, and as a result, can&#8217;t enjoy the benefits of WiFi in a paid environment.

However, we now live in an age where bank cards are taking over, with cash only amounting to <a href="http://www.frbsf.org/cash/publications/fed-notes/2016/november/state-of-cash-2015-diary-consumer-payment-choice">32%</a> of total transactions in 2015. For those guests who don&#8217;t use PayPal <img decoding="async" class="wp-image-4559 alignright" style="margin: 0px 0px 10px 10px; float: right; width: 205px;" title="Stampede Pasta Cosa branding" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Screen-Shot-2017-02-01-at-15_23_26.png" alt="Stampede Pasta Cosa branding" width="205" data-constrained="true" />and to the business owners who want a higher return, welcome to <a href="http://stripe.com">Stripe</a>.
Stampede, together with <a href="http://stripe.com">Stripe</a>, have created a bespoke, user-friendly integration that allows one-click pay from the splash screen, which until now was very uncommon in this field. Previously, a user would need to go through numerous steps to get on to a paid network. However, with Stampede, when a user first joins the network they will be prompted to choose a plan and simply enter their payment details and log in. Each time they connect after this, they can simply enter their email address, click &#8220;check&#8221; and be logged straight in. A great user experience on paid WiFi networks.
From the venue owner perspective, we have made it extremely simple to set up payment plans. Simply choose how much each plan costs, as well as how long it allows access for and that&#8217;s all you have to do.
So, to start saving money, whilst providing an easy and efficient way of charging guests for wifi, choose Stampede + <a href="http://Stripe.com">Stripe</a>.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Revolutionising The Way You Charge For Guest WiFi

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

4 Revenue-Driving AI Tools For Hospitality Operators

3 Restaurant-Specific AI Tools That Drive Sales

How To Speed Up Content Creation With AI In Hospitality

3 Clever AI Tools To Support Your Hotel Operations

It&#8217;s a well-known fact that customers nowadays<a href="https://www.fluidone.com/news/bars-pubs-connectivity-can-attract-customers-04-11-15/"> want to stay connected</a> wherever they go. Therefore, offering Guest WiFi in your venue can not only attract more customers but also help you to maximise your customer experience whilst also boosting your revenue. 



Follow a few simple steps to start offering Guest WiFi that works for you! Once in a lifetime registration for your customers, a whole lot of data to capture for you.



If you have decided to offer WiFi in your venue, but you are not sure what steps you should follow, keep reading. This article is just what you are looking for. If you still think Guest WiFi is a waste of money please go and read this eBook.



<hr class="wp-block-separator"/>



<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img decoding="async" src="https://stampede.ai/wp-content/uploads/2019/10/7mistakes_mockup_black-1-1024x655.png" alt="" class="wp-image-13293"/></figure><div class="wp-block-media-text__content">
<h5 class="wp-block-heading"><a href="https://stampede.ai/resources/wifi-mistakes/">Step-by-Step Guide: Top 7 WiFi Mistakes Businesses Make </a></h5>



How to connect to your customers in a unique and personal way
</div></div>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">First Things First</h4>



Our guide will walk you through all the basics and necessary things that you need to consider when offering <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">awesome WiFi.</a> Starting with your branded login page, allowing you to collect more valuable customer data (GDPR compliant) and helping you to increase the number of loyal customers. Best of all, you&#8217;ll learn how to turn your provision of free Guest WiFi from 100 % cost into a revenue generator.



Once you have ticked off all the basics, it is time to take advantage of the real power of Stampede. Enjoy your results and revenue boost with two of our extra features:&nbsp;



<h4 class="wp-block-heading">WiFi Analytics</h4>



Start collecting all your customer information through your Guest WiFi, visualise it and get ideas on how to improve your products and services. Also, knowing your customers’ expectations and needs is essential if you don’t know who they are, how can you improve their experience?



All the data you’re <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">collecting is analysed automatically</a> and converted into easy to understand graphs and reports. In other words, providing you with information about dwell times to average time spent, the number of returning customers and much more. Above all, there is no simpler and more efficient way to understand your customers and their behaviour. 



Now it’s time to act on the insights you’ve gained. One way to make use of it and further <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">engaged with your customers</a> is with our automated marketing campaigns.



<h4 class="wp-block-heading">Marketing Campaigns </h4>



Only a few clicks, a couple of minutes and our automated, highly targeted and personalised <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/"></a><a href="https://stampede.ai//blog/how-to-set-up-your-first-email-campaign-guide-2019/">marketing campaigns </a>are ready to go. Having a powerful impact on your repeat business but even better allowing you to save time as its all done automatically.&nbsp;



So once set up they’ll work for themselves, that’s exactly what you need in today’s busy working environment. Create short and personalised offers based on your customers’ preferences to get people back into your venue and be able to track the results instantly.&nbsp;



“Haven’t seen you while, why not come back and get a drink for free?” 



&#8220;Happy Birthday! To celebrate your special day, we want to offer you a 10% discount on your next food bill.”



If you want to find out more ways of how to make positive use of our customer data gained through your Guest WiFi, have a look at our <a href="https://stampede.ai/product/features/">other features.</a>



<h4 class="wp-block-heading">Enjoy your Results</h4>



Download your <a href="https://stampede.ai/resources/#ebooks">free eBooks </a>today to start enjoying these results from your Guest WiFi right away! In other words, boost your sales, increase returning customers, offer a safe and compliant WiFi solution, get powerful insights and improve your social media presence &#8211;&nbsp; in just a few steps.&nbsp;



Best of all, you don&#8217;t need any marketing or IT knowledge.



What are you waiting for?&nbsp;



<h2 class="wp-block-heading"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Getting Started with Guest WiFi in your Venue Today

Creating more video content for social media will be a big focus for many brands this year. However, with different platforms come different video formats to choose from, all with a slightly different purpose. Let’s take Instagram as an example. What is the difference between Reels and Stories? 



<hr class="wp-block-separator has-css-opacity"/>



Is one maybe better than the other to grow your account and increase engagement? Should you use both or just opt for one?



 We’ve compared the main differences between Instagram Stories and Reels in the table below.



<figure class="wp-block-table is-style-stripes"><table class="has-background has-fixed-layout" style="background-color:#ffe8ec"><thead><tr><th class="has-text-align-right" data-align="right"></th><th>STORIES</th><th>REELS</th></tr></thead><tbody><tr><td class="has-text-align-right" data-align="right">Format</td><td>Video, image, posts from your feed</td><td>Video only</td></tr><tr><td class="has-text-align-right" data-align="right">Length</td><td>Up to 15 seconds</td><td>Up to 30 seconds</td></tr><tr><td class="has-text-align-right" data-align="right">Lifespan</td><td>24 hours</td><td>Unlimited</td></tr><tr><td class="has-text-align-right" data-align="right">Caption</td><td>No</td><td>Full captions available</td></tr><tr><td class="has-text-align-right" data-align="right">Placement</td><td>Shared to followers</td><td>Explore tabs, own Reels and as Story</td></tr><tr><td class="has-text-align-right" data-align="right">Audience &amp; reach</td><td>Engage with followers</td><td>Reach out to new customers and engage with followers</td></tr><tr><td class="has-text-align-right" data-align="right">Marketing objective</td><td>Engagement &amp; sales</td><td>Awareness &amp; growth</td></tr><tr><td class="has-text-align-right" data-align="right">User can save?</td><td>No</td><td>Yes</td></tr><tr><td class="has-text-align-right" data-align="right">Re-share</td><td>Only via private message</td><td>Via own story or private message</td></tr></tbody></table></figure>



To make the best use of Instagram Reels and Stories, here are 30 ideas to help you increase engagement and grow your audience.



<h4 class="wp-block-heading">15 Instagram Reel Ideas For Hospitality</h4>



Reels are great to widen your reach and attract new customers. Use them as a medium to introduce people to your business and to give them an idea of what they can expect.



Introduce your business Reels ideas:



<ol class="wp-block-list">
<li>Venue tour</li>



<li>Tell your brand story</li>



<li>Staff intro</li>



<li>Showcase your bestsellers</li>



<li>Highlights of a recent event</li>



<li>Customer spotlight/testimonial</li>



<li>Product spotlight &#8211; merchandise</li>



<li>Seasonal event promotions</li>
</ol>



Reels are meant to be fun to watch and engaging and therefore often also have the potential to go viral.



Go viral Reels ideas:



<ol class="wp-block-list">
<li>How to … prepare a dish/drink</li>



<li>Chef hacks &#8211; cooking tutorials</li>



<li>Before and after &#8211; kitchen before and after service&nbsp;</li>



<li>Your twist on a current (food) trend</li>



<li>Making of &#8211; new dish creation …&nbsp;</li>



<li>Ingredient spotlight &#8211; 5 things you can do with …</li>



<li>Promote newsletter sign-ups &#8211; receive exclusive offers</li>
</ol>



<h4 class="wp-block-heading" id="h-15-instagram-stories-ideas-for-hospitality">15 Instagram Stories Ideas For Hospitality</h4>



Engaging and trust-building content is what your should aim for in your Stories. Also, as customers are already familiar with your brand, any promotional content will perform particularly well here.&nbsp;



<ol class="wp-block-list">
<li>Daily/weekly specials</li>



<li>Last-minute offers or free tables due to cancellations</li>



<li>Upcoming events &#8211; countdown and reminder on the day</li>



<li>Employee spotlight</li>



<li>Supplier spotlight</li>



<li>Showcase your new menu items</li>



<li>Go behind the scenes&nbsp;</li>



<li>A day in the life of …</li>



<li>This or that? Your favourite dish on our menu</li>



<li>Poll &#8211; new menu item, re-introduce popular dish, name for new dish …</li>



<li>Promote e-commerce products &#8211; gift cards, meal kits …</li>



<li>Re-share customer content</li>



<li>Share customer feedback</li>



<li>Sneak peek &#8211; teaser, coming up</li>



<li>Celebrate internal events &#8211; birthdays, anniversaries …&nbsp;</li>
</ol>



If your social channels are already running on autopilot, take the time to explore other, more profitable marketing channels like Email and SMS. Check out our <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Marketing tool</a> or <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team to find out more.

Instagram Stories vs. Reels. Here’s how and when to use them

For most web forms, the rule for the optimum number of fields is simple: less is more.&nbsp;For&nbsp;<a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes/" target="_blank" rel="noreferrer noopener">WiFi sign-up</a> forms, however, the answer isn’t as straightforward.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



It’s about finding the sweet spot between ensuring a smooth&nbsp;customer experience&nbsp;and leveraging Guest WiFi as a&nbsp;clever marketing tool&nbsp;to increase revenue and boost loyalty.



Unfortunately, a lot of times, WiFi sign-up forms fall into one of the two categories below.



<h5 class="wp-block-heading" id="h-case-1-too-many-fields">Case 1: Too Many Fields</h5>



If your sign-up has a large number of fields, the log-in becomes&nbsp;time-consuming.&nbsp;



The outcome: customers either start filling in wrong information to speed up the process or quit before even finishing.&nbsp;



Always remember that your customers are looking for a&nbsp;quick log-in experience. They don’t want to scroll through pages to fill in the form to get WiFi access.



<h5 class="wp-block-heading">Case 2: Not Enough Fields</h5>



The opposite is the case with not adding enough fields to your form. If you just ask for an email, you’re&nbsp;missing out on useful data.&nbsp;



You might still be able to reach them via email, but you are very limited in crafting personalised messages. Hence, your&nbsp;conversion rates will be very low.



<h5 class="wp-block-heading">The Ideal Number That Converts</h5>



What does the ideal WiFi sign-up form look like then?&nbsp;



Use a minimum number of fields to remove friction, but ensure you get all the data you need.&nbsp; The graph below helps you visualise how the number of fields impacts both the customer experience and the value of the data captured. You can see that&nbsp;<a href="https://www.forbes.com/sites/priceonomics/2017/08/10/analyzing-conversion-rate-data/#4e7225402365" target="_blank" rel="noreferrer noopener">4-5 fields is the optimum</a>&nbsp;number.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/08/data-capture-graph.png"><img decoding="async" src="https://image.stampede.ai/fill/1024/498/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wOC9kYXRhLWNhcHR1cmUtZ3JhcGgtMTAyNHg0OTgucG5n" alt="" class="wp-image-22085"/></a></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



So, start by thinking about what you want to do with the information. How do you want to&nbsp;segment your data&nbsp;and what kind of campaigns&nbsp;do you want to send?



Must-have fields:



<ul class="wp-block-list"><li>Email address</li><li>First name</li><li>Date of birth</li></ul>



Nice-to-have fields:&nbsp;



<ul class="wp-block-list"><li>Phone number</li><li>Last name</li><li>Postcode</li><li>Custom questions, i.e. reason for visiting, how did you find us …</li></ul>



With a carefully chosen custom question, you can create some&nbsp;specific audience groups&nbsp;with ease, such as Students. Then you can do more targeted customer research.



Extra tip &#8211;&nbsp;enable social media sign-up&nbsp;as the auto-fill option makes it fast and convenient for customers.&nbsp;



Start capturing your data through your Guest WiFi and build your mailing list with ease.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Book a demo</a>&nbsp;with our team to find out more about Stampede.

Unlocking The Secret To Better Data Capture

How AI Can Facilitate Reviews Management For Hospitality Operators

Become A Stampede Pro With These Hidden Features

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

Now Online

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, world class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button btn_fluid=&#8221;custom&#8221; btn_custom_width=&#8221;100%&#8221; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;What People Say&#8221; button_type=&#8221;outline&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fwhat-people-say%2F|title:What%20People%20Say&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Are you using Ubiquiti UniFi access points for your in-venue guest WiFi?[/fildisi_callout][/vc_column][/vc_row]

UniFi

Reviews are important, they always have been and will be even more so now. They act as a way to reassure and provide customers with an idea of what they can expect. Fact is,<a href="https://upserve.com/restaurant-insider/industry-statistics/" target="_blank" rel="noreferrer noopener"> 92% of customers read reviews and 33% would never eat in a restaurant with less than 4 stars.</a>



<hr class="wp-block-separator"/>



Customer behaviour and expectation have changed, there is no doubt in that. This shift impacts the way customers review their experience. How do you stay ahead of the new review curve?



<h4 class="wp-block-heading" id="h-changed-customer-priorities">Changed Customer Priorities</h4>



Businesses need to react to those behavioural changes by listening to their customers. What do they care about at the moment? This will determine the main factors when rating their experience at your venue.&nbsp;



<h4 class="wp-block-heading" id="h-health-safety-cleanliness">Health, Safety &amp; Cleanliness&nbsp;</h4>



Health, safety and cleanliness have become some of those main factors in the last year. Not only is it a major consideration for your customers when leaving a review it also forms the base on which potential customers decide on whether to go for your venue or not.&nbsp;



Unlike traditional elements of customer experience such as service, food quality or ambience, these points affect every touchpoint (literally) along your customer experience on-site. From your entrance area, to the table, the staff and facilities.&nbsp;



<h4 class="wp-block-heading" id="h-contactless-in-venue-experience">Contactless In-Venue Experience</h4>



As an extension of the above, there has certainly been an accelerated customer demand for a technology-led and contactless hospitality experience. Recent stats show that <a href="https://www.zonal.co.uk/resources/blog-is-order-and-pay-here-to-stay/" target="_blank" rel="noreferrer noopener">40% of customers indicated that they feel safer if an order and pay system is used</a>.



It goes without saying that this will affect how customers rate their experience. There are many solutions out there, so think about how the user experience with them reflects on your business!



<h4 class="wp-block-heading" id="h-what-should-venues-do">What Should Venues Do?</h4>



In order to address those changed customer priorities our advice is:



<h4 class="wp-block-heading" id="h-1-focus-on-transparency-reassurance">1. Focus on Transparency &amp; Reassurance</h4>



First and foremost, be transparent and showcase the steps you are taking to mitigate risk. Reassure your customers through regular updates on your website and social channels. This shows that you care and will make your customers feel safe to visit you.



TopTip: don’t forget to update your <a href="https://stampede.ai/blog/how-to-update-your-tripadvisor-with-safety-measures/" target="_blank" rel="noreferrer noopener">Tripadvisor “Travel Safe” section.&nbsp;</a>



<h4 class="wp-block-heading" id="h-2-be-proactive">2. Be Proactive</h4>



Customers are more likely to leave a review (<a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noreferrer noopener">up to 72%</a>) if they are asked. So it’s up to you to actively encourage your customers to leave one. This can be done through sending an automated email or SMS message after their visit asking for feedback.&nbsp;



Recent reviews around key priorities will help you get more customers through the door. Make sure you handle any negative reviews in a timely manner and also respond to positive reviews. Sharing any positive feedback with your online audience will also help to reassure them.



Train your staff to ask for on-site feedback, with a special focus on any new measurements you have implemented. This will allow you to react to and rectify any potential issues immediately.



<h4 class="wp-block-heading" id="h-3-utilise-technology">3. Utilise Technology</h4>



Most venues are using an order &amp; pay solution already and have digitised their menu. Ensuring that all those systems work flawlessly (including safe and fast Guest WiFi) and contribute to a faster and more efficient service is crucial.&nbsp;



A high number of reviews are great for attracting new customers. But it’s the words in a review that provides actionable insight and help you to detect any recurring themes you should address. “Sentiment Analysis” tools can help you to extract those insights from your customer feedback.



Want to save time collecting and monitoring your reviews? <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a> to find out how we can help you automate your review requests.&nbsp;

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Jimmy Garcia Catering – Lockdown Story

Manchester Gin – Lockdown Story

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

Marketing

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Cookie Policy

<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1.png" alt="case study segmentation icon" class="wp-image-21568 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">20+ auto-generated customer segments</h3>



Improved email quality and higher response rates.
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Increased bookings and customer loyalty</h3>



Higher performing marketing campaigns created in minutes.
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">2 hours per week saved</h3>



Less time spent on creating and sending emails with automated campaigns
</div></div>
</div>



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<h3 class="wp-block-heading">5-in-to-1</h3>



Different data sources collated in one place.
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<h1 class="wp-block-heading">Overview</h1>



Birdhouse London is a small restaurant group founded in 2020. They currently operate four venues in West London: The Hawk’s Nest, The Phoenix, Skylarking and Peckham Arches and are looking to expand in the future.



Their neighbourhood bar concept is a combination of Italian street food and craft cocktails and drinks. In addition, most venues have a large outside space hosting regular events and are also perfect for private hires.



Birdhouse London uses Stampede foremost to increase bookings and drive customer loyalty through branded and <a href="https://stampede.ai/how-it-works/marketing/">personalised marketing</a> campaigns.
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png"><img loading="lazy" decoding="async" width="643" height="644" src="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png" alt="" class="wp-image-21501" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1.png 643w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-560x560.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-592x593.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.39-1-100x100.png 100w" sizes="(max-width: 643px) 100vw, 643px" /></a></figure>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1.png"><img loading="lazy" decoding="async" width="637" height="644" src="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1.png" alt="" class="wp-image-21500" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1.png 637w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1-297x300.png 297w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1-150x152.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1-592x599.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/04/Screenshot-2022-04-18-at-13.36-1-100x100.png 100w" sizes="(max-width: 637px) 100vw, 637px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



Birdhouse London gather their customer data from various sources, such is the way with many hospitality businesses. Those sources include their guest WiFi, website, order-to-table and table booking systems. They were looking for a smart Customer Relationship Management (CRM) solution that would allow them to collate all their data automatically in one place to use it for marketing.



In particular, they wanted to have a marketing platform that made it easy to design eye-catching newsletters. Creating brand awareness was as important as promoting their bookings and events.



To this point, they had been trying Mailchimp for their email marketing. Setting up a branded email, such as a simple birthday campaign, however, was complicated. As, Lottie Bedford, Marketing &amp; Events Manager of Birdhouse London admitted, “it [Mailchimp] was very clunky to use and hard to achieve the smart aesthetics I was looking for.”
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<figure class="wp-block-pullquote"><blockquote>“The satisfying thing that I see now is a lot of bookings on the back of the newsletter.”</blockquote></figure>



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“I dreaded doing newsletters [with Mailchimp] and now I don’t. Because it’s a lot quicker, a lot easier to navigate and looks much better. You feel proud of a newsletter going out rather than thinking oh god, I’m going to bother everyone with another ugly email.”
<cite>Lottie Bedford&nbsp;– Marketing &amp; Events Manager, Birdhouse London </cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



For Birdhouse London, Stampede stood out as a platform that could do everything they needed whilst also helping them to realise their brand and marketing ambitions. That’s why they chose it as their new CRM and marketing tool in place of Mailchimp.&nbsp;



Lottie adds: “Stampede is great for me with managing the marketing for our venues, I needed something that is quick. I really like to work with it on a daily basis. So for me, it has been a godsend.”



Birdhouse London is now able to effectively promote its venues in an interesting and aesthetically pleasing way to a huge amount of people “[This] has really helped with awareness of our events.”&nbsp;



Lottie also explains: “The satisfying thing that I see now is a lot of bookings on the back of the newsletter.” This is thanks to Stampede&#8217;s ability to show real-world conversions on the back of digital campaigns, in a way that other platforms struggle with.



Having all their data in one place, allows Lottie to better segment their audiences, resulting in improved email design too. Emails can be tailored to suit the audience they are intended for, which leads to higher open rates and ultimately: more bookings.&nbsp;



In addition, Birdhouse London is also using <a href="https://stampede.ai/how-it-works/marketing/#automation">automated campaigns</a> to save them time. For example, when customers subscribe to their newsletter online, an automated email is sent with a free margarita offer. This helps convert online visitors to paying customers without manual efforts by the team.&nbsp;



According to Lottie, the overall customer experience is much better now too. “The ease at which customers can book based on the emails is great. I also think it’s more enjoyable to look through a newsletter that we’re sending nowadays than what we were sending before Stampede.”
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Birdhouse London

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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+£11,700 marketing ROI</h3>



Trackable ROI from personalised marketing campaigns.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 3,700 contactable customers</h3>



Growing their mailing list with automated data capture.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">96% marketing opt-in rate</h3>



Building an engaged customer database to support marketing efforts.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">GDPR compliant</h3>



Totally secure data collection and marketing processes.
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<h1 class="wp-block-heading">Overview</h1>



Zindiya Streatery and Bar was created by a husband and wife team in 2017. The 90-cover restaurant offers an immersive experience of India in a casual environment.&nbsp;



From the scrumptious afternoon chai to the fun night out or the quick lunch stop, there is something for everyone which makes the restaurant very popular with locals.



Zindiya implemented <a href="https://stampede.ai/how-it-works/">Stampede</a> to expand their mailing list and bring customers back with personalised marketing campaigns.
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1.png"><img loading="lazy" decoding="async" width="1024" height="709" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-1024x709.png" alt="" class="wp-image-22426" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-1024x709.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-300x208.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-768x532.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-1536x1064.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-1200x831.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-150x104.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1-592x410.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-I-1.png 1807w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1.png"><img loading="lazy" decoding="async" width="824" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-824x1024.png" alt="" class="wp-image-22503" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-824x1024.png 824w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-241x300.png 241w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-768x955.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-1235x1536.png 1235w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-1200x1492.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-150x186.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1-592x736.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-II-1.png 1484w" sizes="(max-width: 824px) 100vw, 824px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



With competition picking up in the neighbourhood, Zindiya were looking for a quick way to collect compliant customer data to build their mailing list.&nbsp;



In the past, they were getting customer contact details only from their booking system, which led to slow database growth. Shivani Kenth, Director of Zindiya Streatery &amp; Bar, explains the situation: “If one person is making the booking for four, we only get the details of the main booker. But how do we get data from other three?”&nbsp;



Zindiya were also looking for a way to improve their WiFi log-in experience for their customers. As Shivani remembers: “The WiFi we offered before was a bit fiddly. They had to ask for a password, rather than being able to connect automatically.”
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<figure class="wp-block-pullquote"><blockquote>“It is beneficial to hospitality as it is a one-stop-shop solution. I definitely recommend it to other businesses.&#8221;</blockquote></figure>



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“The Stampede customer service is very responsive, quick and friendly. I’ve been happy with how my ideas and suggestions have been taken on from the team and put into action. It ticks all the boxes for us.”
<cite>Shivani Kenth&nbsp;– Director, Zindiya Streatery &amp; Bar </cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Shivani came across Stampede when looking for a captive portal solution and it immediately ticked all the boxes for them.&nbsp;



For Shivani “It’s a simple way to get people connected to the WiFi and get their data at the same time which we can use to market to them.” Plus, returning customers will automatically be reconnected when they come back, which positively impacts their experience.



The setup at the venue was really easy and so far, Zindiya have been able to grow their database to more than 3,700 GDPR-compliant customer contacts.&nbsp;



They have also started to use their contact database to send out bi-weekly newsletters with customised offers, as well as personalised birthday emails. As a result, more customers come back to their venue on a regular basis.&nbsp;



The campaigns have already generated over £11,700 in return visits and Shivani is very pleased with the results they’re getting.



Having used other email providers before, Shivani also highlights the simplicity of creating branded campaigns within Stampede. “The platform is really good with different fonts and offers a wide range of colours. It’s easy to move things around and make it look nice”.
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<h2 class="wp-block-heading">Coming Up</h2>



Shivani and her husband are already looking at implementing additional Stampede tools, such as Bookings and Loyalty, that would allow them to further expand their database.&nbsp;



On top of that, <a href="https://stampede.ai/get-reviews/">Stampede Reviews</a> is of particular interest to them. With their current solution, they have no control over the reviews that get published and are unable to automatically push them to 3rd party sites, such as Tripadvisor and Google.
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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III.png"><img loading="lazy" decoding="async" width="819" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-819x1024.png" alt="" class="wp-image-22428" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-819x1024.png 819w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-240x300.png 240w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-768x960.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-1228x1536.png 1228w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-1200x1501.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-150x188.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III-592x740.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Zindiya-small-III.png 1505w" sizes="(max-width: 819px) 100vw, 819px" /></a></figure>
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Zindiya Streatery & Bar

Last week we covered some important updates to Google My Business (GMB) for hospitality businesses.



It turns out that Google is doing more than that to support local businesses:



You might have spotted some of Google’s latest adverts on TV and online, encouraging people to support local businesses and leave reviews, with the hashtag <a href="https://www.youtube.com/watch?v=tPofip-Glrc">#DearLoca</a>l



There’s also this pop up that we spotted on the search page one night which takes you to a search for “food delivery near me” when people click on it.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="499" src="https://stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.12.11-1024x499.png" alt="" class="wp-image-19289" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.12.11-1024x499.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.12.11-300x146.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.12.11-768x375.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.12.11-1200x585.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.12.11-150x73.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.12.11-592x289.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.12.11-123x60.png 123w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.12.11-185x90.png 185w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.12.11.png 1304w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



 The order of the results is powered by a combination of factors, not just distance from the searcher. The quality of local Google My Business profiles, as well as the review score and volume of reviews, make a difference.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="648" height="1016" src="https://stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.14.38.png" alt="" class="wp-image-19290" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.14.38.png 648w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.14.38-191x300.png 191w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.14.38-150x235.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.14.38-592x928.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.14.38-38x60.png 38w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.14.38-57x90.png 57w" sizes="(max-width: 648px) 100vw, 648px" /></figure>



Here’s a quick check-list to ensure you get the most out of Google’s recent efforts:



<ul class="wp-block-list"><li>Keep an eye out for recent reviews, and respond to them, even just to thank the good ones</li><li>Ensure all the key information on your profile is up to date</li><li>Pay particular attention to things that are changing frequently, like opening hours, types of service and their availability</li><li>Add some new pictures, especially those showing of health and safety measures</li><li>Post a COVID-19 status update. It’s like a Facebook post but Google will use the content to match you to more searches. Feed the machine and it will work harder for you.</li></ul>



In your GMB profile, many of these actions are already prioritised, appearing at the top when you log in (see below).



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="654" height="562" src="https://stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.19.09.png" alt="" class="wp-image-19291" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.19.09.png 654w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.19.09-300x258.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.19.09-150x129.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.19.09-592x509.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.19.09-70x60.png 70w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-17-at-11.19.09-105x90.png 105w" sizes="(max-width: 654px) 100vw, 654px" /></figure>



It shouldn’t take more than 30 minutes to run through your info and make any appropriate updates.



Google are doing what they can to help out right now. Use this to maximise the visibility of your business whilst web traffic and activity via Google is getting a boost.



If you’d like any advice, <a href="https://stampede.ai/company#contact">please get in touch</a> &#8211; it would be fantastic to hear from you and I’d be more than happy to talk through the above in more detail.