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So you’ve just signed up for Stampede. Congratulations! Now you’re collecting marketing data from all of the customers that visit your venue and use your WiFi. The problem is, now you’ve got all this valuable data collected and don’t quite know what to do with it. No worries, we’re here to help. Here are some tips that will help you increase conversion rates with the Stampede <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">automated marketing feature</a>.







<h4 class="wp-block-heading">SMS vs Email</h4>



A common question that business owners have is ‘Shall I send out SMS texts or emails to my customers?’ and we have to admit &#8211; good question. 



Both methods are widely used by businesses around the globe and both methods work perfectly fine. The reason for the popularity of these marketing methods is easily justified with the fact that customers can be reached easily on their phone, as they are online and available 24/7. 



Whereas emails are more strongly associated with spam and obvious advertising, SMS texts are more personal and feel like a friend sending a message. That doesn&#8217;t necessarily make SMS superior to emails, as mails can include pictures or links.



In order to improve your marketing conversion rate and get the most out of the two methods, we recommend you to make use of them both, depending on the content you want to convey to your customers.



If you want to find out which of the two methods is more suitable for your business, click right here and have a look at our <a rel="noopener noreferrer" class="" href="http://get.stampede.ai/sms-vs-email-marketing-ebook" target="_blank">eBook.</a>



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<h4 class="wp-block-heading">Schedules &amp; Timing</h4>



The first question we need to answer here is ‘How often should I reach out to my customers and send them promotional material?’ 



Studies revealed that 61% of interviewees preferred to receive <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">promotional material</a> at least once a month. Therefore, we’d recommend you to stick to that rule of thumb. Of course, it’s difficult to come up with a general rule for this, and we are convinced that you have a better understanding of your business, your customers and their expectations.



Another important aspect to consider is the local time of recipients. Try and schedule your campaigns depending on the local time of the people who are the ones reading your message. Nobody wants to be woken up in the middle of the night by a promotional text message.&nbsp;



Timing also comes into play when asking your customers to <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">leave reviews</a>. The best time to ask someone to leave a review is just after they’ve visited your business. Use the automated marketing feature of Stampede to send an email or SMS asking your customer for a <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">review on TripAdvisor</a> or simply to remind them of the good time they had with you. 



Timing can be considered crucial to increase marketing conversion rates for your business.



<h4 class="wp-block-heading">Segmenting the list</h4>



Using the Stampede&nbsp;software will supply you with powerful customer insights in the form of data. And the best part of data gathering in Stampede is that it’s all automatic. 



We understand that you’re excited to make use of all this data, but remember that some content is more relevant for certain segments of your customer base. Therefore, we advise you to segment your customer list in order to send out specifically targeted messages. 



To give you a quick example, customers can be asked to choose their favourite sports in the splash screen when they login to your WiFi. Depending on which sporting event is coming up next, invite the Rugby/ Football/ Hockey fans to your pub to enjoy the match and a cold pint. As easy as that!



Segmenting a list and putting it to work, basically aims at approaching customers in the most personal manner. This personal approach can help your business improve marketing conversion rates. Remember &#8211; nobody wants to miss a message from an old friend. Also, the more personal you are in making the customer experience memorable, the greater the likelihood of them <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">coming back</a>.



<h4 class="wp-block-heading">Never stop testing</h4>



To improve your marketing conversion rates, it is important to keep track of how successful your campaigns are. 



Easily <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">check your reports</a> on the Stampede dashboard and learn which campaigns are successful and which ones need improvement. Unfortunately, we can’t give you the perfect tailored message, as every customer group is unique and different. Therefore, we recommend you to send out different messages for each customer group and test them against each other. Some will fail, others will be successful- the important thing is that you try and take as much as you can from the reports and keep on testing and improving.



In case you want to grow your business with a smart Guest WiFi solution, you shouldn’t waste another day. Hit the link below and let us introduce you to an easy-to-use software that can make all the difference. Getting you the highest marketing conversion rates you have ever seen.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

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Improving Conversion Rates in Marketing

<h4 class="wp-block-heading" id="h-fresh-content-inspiration-for-a-new-month">Fresh Content Inspiration for a New Month</h4>







This week marks the beginning of a new month! We had a little sneak peek for you and March is full of exciting topics and events to look forward to. Mother’s Day is less than a fortnight away! Get your customers prepped with brunch and gift ideas and don’t forget to promote your offers.



But let&#8217;s jump straight into this week’s topics. National Nutrition Month meets Pie Week and Peanut Butter Day. Healthy vs. no regrets? Take your pick!



<h4 class="wp-block-heading" id="h-nationalnutritionmonth">#NationalNutritionMonth</h4>



This year’s theme is “Personalise Your Plate” by making informed food choices, committing to healthy eating and physical activity. The campaign also features <a href="https://www.eatright.org/food/resources/national-nutrition-month" target="_blank" rel="noreferrer noopener">weekly key messages</a> with inspiring ideas on how to commit to eating and living healthy.



Tips to encourage and support your customers:



<ul class="wp-block-list"><li>Share your favourite healthy recipes</li><li>Share healthy snack ideas</li><li>Share hacks around meal planning &amp; cooking</li><li>Share daily exercise tips from your staff</li><li>Start a ‘real food’ challenge and provide tips on how to swap&nbsp;processed with real food</li></ul>



<h4 class="wp-block-heading" id="h-1st-to-7th-of-march-britishpieweek">1st to 7th of March &#8211; #BritishPieWeek</h4>



The saying goes that: “We in Britain stopped evolving gastronomically with the advent of the pie.” It’s true: we Brits just love our pies and we’re a well-known pie nation. So why should we come up with anything more than that?&nbsp;



Pies brighten our dinner tables, complement a perfect picnic and make the most delicious dessert (apple pie!). <a href="https://www.tasteofhome.com/collection/our-best-pie-recipes/" target="_blank" rel="noreferrer noopener">Pie variations seem to be endless.</a> It’s not only about choosing the right filling, but also deciding on the right base. Just no soggy bottom, please! And to stick to British Pie origins, there should be a top and a base involved.



Get your customers engaged in pie week:



<ul class="wp-block-list"><li>Offer a pie meal kit</li><li>Share your chef’s best pie recipes</li><li>How to get the perfect crust/bottom</li><li>Poll &#8211; what kind of pie lover are you?</li><li>Competition &#8211; share your homemade pies with us and win</li></ul>



<h4 class="wp-block-heading" id="h-monday-1st-peanutbutterlover-sday">Monday 1st &#8211; #PeanutButterLover&#8217;sDay&nbsp;</h4>



It can be crunchy or smooth, rich and intense. It can go sweet or savoury. But it is definitely indulgent and comforting. Peanut butter! I would say, there’s (almost) nothing a spoonful of peanut butter can’t fix. No doubt, peanut butter is one of the world’s most favourite spreads.&nbsp;



Keeping National Nutrition Month in mind, there are lots of delicious <a href="https://www.self.com/gallery/healthy-peanut-butter-snacks-under-250-calories" target="_blank" rel="noreferrer noopener">healthy peanut butter snack recipes</a> out there! After all, peanuts are a good protein source and high in healthy fats.



Peanut butter is also part of some iconic duos &#8211; Which one is your favourite?



<ul class="wp-block-list"><li>Peanut butter &amp; toast &#8211; the straightforward one</li><li>Peanut butter &amp; jelly &#8211; the classic one</li><li>Peanut butter &amp; chocolate &#8211; the match made in heaven one</li><li>Peanut butter &amp; pork &#8211; the Asian-style one</li><li>Peanut butter &amp; pizza &#8211; the more adventurous ones</li></ul>



<h4 class="wp-block-heading" id="h-more-content-ideas-for-this-week">More Content Ideas for This Week</h4>



Friday 5th &#8211; Employee Appreciation Day (Employee spotlight!) Saturday 6th &#8211; National Oreo Cookie Day Saturday 6th &#8211; White Chocolate Cheesecake Day Sunday 7th &#8211; National Cereal Day 



If you&#8217;re looking to get your stories and promotions in front of your customers <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We’re here to help with your email marketing and much more.

What’s On This Week? – 01/03/2021

“Yelp gave it 4.5 stars, but Sarah said the soup was bland, but John raves about the atmosphere…” We are living in an era where the age of information has made decision-making processes just a tad more complex. Back in the day, patrons would trust newspaper reviews to guide them to the most elite and fascinating restaurants. Today, there are a bunch more factors that come into play.&nbsp;But how do customers actually choose their next restaurant to go for?







We know that getting customers through the door is half the battle of running a thriving restaurant business. So, we decided to do some deep research into how today’s restaurant-goers choose the places they dine at.&nbsp;



Below we have listed the factors that our current generations base many of their dining decisions on.



<h4 class="wp-block-heading" id="h-quality-and-innovation-of-food">Quality and Innovation of Food</h4>



According to a census run by <a href="https://www.touchbistro.com/blog/how-diners-choose-restaurants/">TouchBistro</a>, 70% of the participants agreed that they would re-visit a restaurant that made great food even if the customer service was bad.



Now, this is certainly no excuse to let good customer care fall to the wayside. But if you focus on creating quality meals that come with a touch of “je ne sais quoi”, then you are likely to retain a loyal customer base who appreciates your attention to detail.&nbsp;



You will also find that many diners are becoming a little picky with what they eat and they tend to be on the hunt for innovative meals that they can’t make at home – so, why not oblige them?



<h4 class="wp-block-heading" id="h-google-search-rankings-and-google-maps">Google Search Rankings and Google Maps</h4>



These days, hardly any serious foodie will make a “what’s for dinner” decision without checking for Google’s suggestions first. This means that you need to take your online presence quite seriously. Treat your website to a professional SEO campaign so that you can boost your rankings and land on the very first pages of search engines. If you’re on that first page, then audiences will automatically assume you have something good to offer.&nbsp;



And, if you are not already on Google maps, get yourself there! Log in to your Google account and follow the steps and get yourself listed. If you are already listed, make sure all the information included in your “tag” is correct.&nbsp;



Restaurant goers, like all consumers, feed off of convenience (no pun intended), and if they can see that your establishment is listed nearby, then apart from discovering that you actually exist – they’ll also visit you because of your nearby location.&nbsp;



<h4 class="wp-block-heading" id="h-recommendations-from-friends">Recommendations from Friends</h4>



Despite our dependence on technology for guidance, as humans, we still depend on word-of-mouth reviews. These reviews are taken seriously when they come from someone who we trust, such as friends and family.&nbsp;



So, keep your patrons happy and they will spread the word!&nbsp;



<h4 class="wp-block-heading" id="h-online-reviews">Online Reviews</h4>



Current restaurant-goers turn to <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">online reviews </a>when choosing a new restaurant to visit. In fact, Google and social media reviews have become the most trusted source for those seeking advice on which restaurant to choose from.



Did you know that <a href="https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#4a1232711928">88% of consumers trust online reviews</a> as much as a personal recommendation?



One negative review can instantly persuade a potential customer to move on to the next restaurant listed in their search. This makes customer service more important than ever before and social media engagement is key. &nbsp;



<h4 class="wp-block-heading" id="h-discounts-and-promotions">Discounts and Promotions</h4>



Throughout the decades, diners have always supported restaurants that offer <a href="https://stampede.ai/blog/how-to-use-pricing-and-promotions-to-make-customers-happy/">continuous discounts and promotions</a>. This trend still stands and loyalty reward programmes have proven to be an important element of any successful business.&nbsp;



We all live in a world where we need to try and save a dime or two where we can!



<h4 class="wp-block-heading" id="h-lively-entertainment">Lively Entertainment</h4>



A lively atmosphere with a touch of entertainment has the potential to draw in the crowds on even the dreariest of days. Live and local bands will attract fans and a cosy and serene atmosphere will appeal to couples who are looking for an intimate night out.&nbsp;



Whilst most patrons will dine out for the food, many choose a restaurant that will give them a great dining experience with entertainment to boot.&nbsp;



<h4 class="wp-block-heading" id="h-technology">Technology</h4>



From providing consumers with access to a <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">free WiFi connection</a> to treating them to digital menus that make ordering a fun experience, technology is certainly something that appeals to modern-day patrons. 



According to a <a href="https://pos.toasttab.com/blog/on-the-line/restaurant-management-statistics">recent survey</a>, the most important tech features are table bookings and access to free WiFi. Plus, 73% of customers think that restaurant tech can really improve their guest experience.



<h4 class="wp-block-heading" id="h-eco-friendly-dining">Eco-friendly Dining</h4>



We are entering a time where consumers are starting to make more conscious purchases. This means that they are thinking about the earth just as much as they are thinking about their palates.&nbsp;



Many diners are opting to eat at establishments that have eco-friendly practices. From serving vegan-friendly meals to ditching single-use plastics, a restaurant that’s eco-conscious is likely to get more support from the eco-friendly crowds.&nbsp;



<h4 class="wp-block-heading" id="h-social-media-engagement">Social Media Engagement</h4>



With more than 200 million posts tagged #food and 23 million with #drinks, we can confidently say that social media is the number one spot for restaurant businesses to be. Patrons use social media platforms to look for new places to go to and you want to make sure that you are going to be right in their line of vision.&nbsp;



Restaurants that put effort into their social media presence and continue to engage with their audiences are more likely to hold on to loyal customers whilst encouraging (and intriguing) new audiences to visit their joint.&nbsp;



<hr class="wp-block-separator has-css-opacity"/>



You are now best prepared to become your customers&#8217; first choice restaurant. Want some more?



With our unique take on reaching out to audiences, we can connect you to new customers while you <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">retain a loyal support base</a>.

How Customers Choose a Restaurant

If Holiday season is your favourite time of the year, we have good news for you.

Get ready because tomorrow we&#8217;ll introduce the Stampede Advent Calendar. Yeah, you heard right, we are bringing you 25 days full of fun content, discounts, facts and a special final prize.
Excited yet? Follow our social media channels today (<a href="https://www.facebook.com/blackbxwifi/" target="_blank" class="" rel="noopener noreferrer">Facebook</a>, <a href="http://www.twitter.com/blackbxwifi" target="_blank" class="" rel="noopener noreferrer">Twitter</a>, and <a href="https://www.linkedin.com/company/10502754/" target="_blank" class="" rel="noopener noreferrer">LinkedIn</a>) &nbsp;and don&#8217;t miss any updates. Like, share or comment the posts and you&#8217;ll automatically enter the competition to win the final surprise on Christmas day.&nbsp;
We want you to know that here at Stampede we respect all faiths, but since this is an Advent Calendar, this time things will be around Christmas (It&#8217;s not a promise but we&#8217;re thinking in fun things for Diwali, Hannukah and others, so stay tuned).
If you want to know more details about the competition, you can check out the terms and conditions&nbsp;<a href="https://hubs.ly/H09hRMd0" class="" target="_blank" rel="noopener noreferrer">here</a>, and if you have any questions please <a href="mailto:connect@stampede.ai" class="" target="_blank" rel="noopener noreferrer">contact us</a>.
So get ready for the Holiday Season by following Stampede on all of our social media platforms!&nbsp;
<a href="https://www.facebook.com/blackbxwifi/" target="_blank" data-mce-target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Signature/facebook.png?utm_campaign=Advent_Calendar_2017&amp;utm_source=facebook&amp;utm_medium=social" alt="Stampede- Facebook logo.png" width="28" title="Stampede- Facebook logo.png" caption="false" data-constrained="true" style="width: 28px;" class=""></a>&nbsp;<a href="http://www.twitter.com/blackbxwifi" target="_blank" data-mce-target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Signature/twitter.png?utm_campaign=Advent_Calendar_2017&amp;utm_source=twitter&amp;utm_medium=social" alt="Stampede- Twitter logo.png" width="28" title="Stampede- Twitter logo.png" caption="false" data-constrained="true" style="width: 28px;" class=""></a>&nbsp;<a href="https://www.linkedin.com/company/10502754/" target="_blank" data-mce-target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Signature/linked.png?utm_campaign=Advent_Calendar_2017&amp;utm_source=linkedin&amp;utm_medium=social" alt="Stampede- LinkedIn logo.png" width="28" title="Stampede- LinkedIn logo.png" caption="false" data-constrained="true" style="width: 28px;" class=""></a>
The countdown to Christmas starts tomorrow!!&nbsp;

The real countdown is about to begin – Welcome to the Stampede Advent Calendar

Today’s consumers no longer wish or hope for everything to be instantly available, right at their fingertips &#8211; they expect it. This expectation is a by-product of our modern technology where people are now experiencing unparalleled levels of speed, mobility, and accessibility in obtaining information. To keep up with this new convention for immediate gratification and to ensure that consumers remain pleased, businesses are now marketing themselves in “real-time”. &nbsp;



While “real-time marketing” might sound intimidating (or perhaps exhausting?), the good news is that it is a concept that’s far easier to implement than it sounds.&nbsp;



In this article, we’ll take a look at what real-time marketing is, why it can benefit your retail business, and what types of real-time marketing strategies would best fit your retail outlet.



<h4 class="wp-block-heading">What Is Real-time Marketing?</h4>



Real-time marketing (often referred to as RTM), is precisely how it sounds &#8211; it’s marketing that takes place in the moment. The “moment” itself can take many forms. With reference to retail, it can be:



<ul class="wp-block-list"><li>The moment that your product becomes available and;</li><li>The moment that a customer requires your product.</li></ul>



To explain further, RTM is about using the “moment” to maintain a consistent relationship with your audience using the most favoured methods of communication. In essence, it connects you with your audience during crucial moments when engagement will be most fruitful.



Consider this example:



Your brand is currently hosting a promotional evening. Guests have been invited to enjoy your store and familiarise themselves with your products. You have provided eats and drinks to make the event more enticing. By taking a picture of your guests enjoying their time at your event and then instantly posting this to social media (think Instagram, Facebook, Twitter, etc.), you have just marketed yourself in real-time. Your audiences will see this photo and they might pop in to join the festivities or they will be influenced by the beaming faces of your guests.&nbsp;



<h4 class="wp-block-heading">What Are the Benefits of Real-time Marketing for Retailers?</h4>



According to a recent study by Monetate and eConsultancy, UK vendors have reported a 26% increase in conversion rates as a result of real-time marketing <a href="https://oursocialtimes.com/real-time-marketing-increases-conversion-rates-by-26/">[1]</a>. This statistic is an indication that real-time marketing can work effectively.



Wouldn’t you like the opportunity to increase your customer base by 26%, if not more?&nbsp;



Real-time marketing has given retailers an opportunity to share their message in a specific context. It keeps you on your toes by ensuring that your marketing strategies and communication methods remain fresh, relevant, and up to date with the needs of your audience.&nbsp;



When used correctly, real-time marketing also has the following benefits:



<ul class="wp-block-list"><li>It creates meaningful engagement that customers appreciate. Real-time data can be collected to understand the desires of an audience. Businesses can then use this understanding to give consumers what it is they are looking for in an engaging manner. Social media channels, for example, can be used to reach out to an audience and then you can communicate with potential customers by opening up a dialogue with them whilst in the “moment”. &nbsp;</li></ul>



<ul class="wp-block-list"><li>It allows retail businesses to earn credibility. By feeding the need for instant gratification, your store will rise in credibility. This is not only because you are delivering on a promise but because real-time marketing allows you to identify a need before consumers know what they’re after. A good reputation is what thriving stores are built on.&nbsp;</li></ul>



<ul class="wp-block-list"><li>It gives you more marketing content to work with. Each “moment” gives you the opportunity to create small snippets of information that can be used for marketing purposes. For example, if a customer has just given your store an excellent review, you can immediately share your new credibility on social media or on a promotional board behind the till.&nbsp;</li></ul>



<h4 class="wp-block-heading">What Types of Real-time Marketing Strategies Best Suit the Retail Industry?</h4>



We are now left with the question “how does one effectively engage the constantly-connected, ever-expecting, and demanding customer?&nbsp;



To help you kickstart your RTM strategies, we’d like to share the following tactics with you to help you get your store and products seen, appreciated, and supported:



<ol class="wp-block-list"><li>Simply interact with your customers. Talk to your audiences both in-store and online. Respond to their queries instantly and reply with empathy and thoughtfulness &#8211; and always try to offer a solution or a promise to deliver.&nbsp;</li><li>Host events and share the hype. Product launches, promotional events, and even a casual sale are all scenarios where one could create a hype. You can share the build-up to the event, post photos and stories of the event itself, and then you can also ask guests for feedback on the event once it is over. This type of engagement gets consumers excited and stuck in “the moment”.</li><li>Share breaking news. Everyone loves a little gossip, so why not share little secrets on what new ranges of products customers can expect or you can share news on how well your store is doing and what it has achieved. This is one way of bringing the moment to a customer by showing them what it is they want.&nbsp;</li><li><a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Offer visitors a free Wi-Fi hotspot.</a> This form of marketing is becoming very popular. It allows store visitors the satisfaction of having instant access to the information they require. At the same time, you can market to them while they browse your shop.&nbsp;</li></ol>



Endnote:



What’s important to note is that while real-time marketing can benefit brick-and-mortar stores, it’s also a great marketing tool for e-commerce businesses! By looking for those real-time moments and then sharing them at the right time and in the right space, you could be engaging your audiences and turning them into customer quicker than you could have ever imagined.&nbsp;



References:



<a href="https://oursocialtimes.com/real-time-marketing-increases-conversion-rates-by-26/">[1] Monetate and eConsultancy Statistics</a>



Photo by&nbsp;<a href="https://unsplash.com/@cobblepot?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Kit Suman</a>&nbsp;on&nbsp;<a href="https://unsplash.com/s/photos/mall?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a>

What is Real-Time Marketing in Retail?

It’s fair to say that everyone is going through a bit of a technology transformation this year.



 For the hospitality industry, there’s a diverse range of digital tools, covering almost every part of the business, that are helping venues to reopen safely for customers and staff.&nbsp;



 In <a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">this latest article</a>, we take a closer look at <a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">5 trending technologies types</a> that will play a huge part of making reopening possible in the coming weeks.



 Surprisingly few of these tools are innovations in response to lockdown and reopening guidelines. Many have been available in one form or another for a few years, automating many&nbsp;traditional processes.



 Contactless and online are strong themes linking all the technologies in <a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">this article</a> to each other. The features and benefits of such tools are more relevant now than ever.



 And while this article covers some of the most talked-about areas &#8211; such as payments, menus and takeaway &#8211; there are still plenty more trending technologies that will be valuable to hospitality businesses as they look to reopen, such as how to safely capture customer contact details.



If you&#8217;re not quite sure where to start with finding the right technology for your business, <a href="mailto:contact@stampede.ai?subject=Technology%20Advice&amp;body=" target="_blank" rel="noreferrer noopener">get in touch</a> and we&#8217;ll be happy to help you navigate through it all.

5 Ways To Make Your Life Easier

Empowering Brands to Harness User-Generated Content



In the age of social media and digital connectivity, user-generated content (UGC) has emerged as a powerful tool that is reshaping marketing strategies. UGC tools are designed to help brands effectively curate, manage, and leverage user-generated content. These tools provide a range of functionalities, such as content discovery, moderation, rights management, and analytics. By using <a href="https://www.ttagz.co.uk/">UGC tools</a>, brands can easily identify and collect relevant UGC related to their products or services. 



They can also engage with their audience, encourage content creation, and amplify the reach of UGC through various channels. With the help of UGC tools, brands can streamline their UGC strategies and make the most out of the content generated by their users.



Customising UGC Experiences for Brands



UGC software takes the concept of UGC tools a step further by offering more advanced features and customisation options. This software allows brands to integrate UGC into their websites, apps, or other digital platforms seamlessly. They provide templates and design tools that enable businesses to create visually appealing UGC displays that align with their branding.



<a href="https://www.ttagz.co.uk/">UGC software</a> also often includes sophisticated moderation algorithms and AI-powered filters to ensure that only relevant and appropriate content is displayed. By leveraging UGC software, brands can create immersive user experiences and drive higher levels of engagement with their audience.



Centralised Hubs for Discovering and Showcasing UGC



In addition to UGC tools and software, user-generated content platforms have emerged as centralised hubs where brands can discover, curate, and showcase UGC from various sources. These platforms aggregate UGC from social media platforms, review sites, and other online channels, allowing brands to easily find and display relevant UGC. <a href="https://www.ttagz.co.uk/">UGC platforms</a> often provide built-in moderation and rights management features, ensuring that brands can maintain control over the content they use. 



By leveraging UGC platforms, brands can tap into a vast pool of authentic content created by their customers and build stronger connections with their target audience.



The Impact of UGC on Marketing Strategies



The rise of UGC has had a profound impact on marketing strategies. Traditionally, brands relied heavily on their own content creation efforts to convey their messages and promote their products. However, with the UGC revolution, consumers have become brand ambassadors, sharing their experiences and opinions organically. This shift has created a sense of authenticity and trust that is difficult to achieve through traditional marketing methods.



UGC allows brands to harness the power of social proof. When potential customers see UGC showcasing positive experiences, they are more likely to trust the brand and make a purchase. According to studies, <a href="https://www.businesswire.com/news/home/20190220005302/en/Stackla-Survey-Reveals-Disconnect-Between-the-Content-Consumers-Want-What-Marketers-Deliver">UGC is trusted by 92% of consumers</a>, making it a highly influential factor in purchasing decisions. By incorporating UGC into their marketing strategies, brands can tap into this trust and leverage it to drive conversions and build brand loyalty.



UGC also enables brands to foster a sense of community and engage with their audience on a deeper level. By encouraging users to create and share content, brands can create a two-way conversation, fostering a sense of belonging and co-creation. This not only strengthens the relationship between the brand and its customers but also generates valuable insights and feedback for product improvement.



Conclusion



In conclusion, user-generated content is reshaping marketing strategies and revolutionising the way brands connect with their audience. UGC tools, UGC software, and UGC platforms are essential resources that enable brands to harness the power of UGC effectively. By embracing UGC, brands can leverage social proof, build trust, and foster a sense of community. The UGC revolution is here, and brands that adapt to this shift will have a competitive edge in the ever-evolving digital landscape.

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

<h2 class="wp-block-heading" id="h-get-the-knowledge-you-need-to-improve-your-online-review-score">Get the knowledge you need to improve your online review score.</h2>



Online reviews are a major deciding factor for new customers. However, staying on top of them across multiple platforms can be a daunting and time-consuming task. Our reviews toolkit will equip you with all the important tools you need to better manage and improve your reviews.



Download your free restaurant reviews toolkit now.



Featuring our score calculator, a checklist for easier reviews management and lots of expert advice to&nbsp;help you get to grips with your online reviews.

The Reviews Toolkit

Love it or loathe it, we live in times where mobile devices are everywhere. 
In our <a class="" href="https://www.stampede.ai/blog/press/boost-sales-with-smart-wifi">previous blog</a>, we offered up some great tips for using Smart WiFi to give your customers a great WiFi experience while visiting your business and at the same time boost your bottom line. Whether you are a café, pub, bar or restaurant, offering free WiFi gives you a competitive edge by providing fast and reliable internet access to your customers for social networking, checking emails, online shopping, and surfing the internet at all times. This can have a direct influence on building customer loyalty, resulting in increased sales.
So, here are another three reasons why offering free Guest WiFi to your customers can help your business.
Customers will spend more time
One of the biggest advantages of offering free WiFi to customers is a no-brainer, <img decoding="async" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Phone Pub" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/phone-pub.jpg" alt="Stampede Phone Pub" width="320" data-constrained="true" />increased time spent in your store. WiFi access helps customers stay productive and connected, giving them no reason to rush the shopping process. According to <a href="http://uk.businessinsider.com">Business Insider</a>, more than 62% of businesses reported that customers spend more time on their premise when WiFi is offered. Instead of examining the scenario as customers simply hanging around, consider using the opportunity to engage new customers and discover their needs.
Increased foot traffic
The fastest way to drive foot traffic is putting up a sign that brings awareness of free WiFi. This allows your business to attract new customers while enticing existing customers to come back. In addition to visual recognition, most consumers use apps like <a href="https://www.yelp.com">Yelp!</a> and <a href="https://www.google.co.uk/maps">Google Maps</a> to find businesses, selecting venues that offer amenities like free WiFi.
Mobile Marketing
Stampede’s WiFi solution allows you to promote your business before customers even sign in on their smart devices. You can customise the landing page to attract customers and share special offers. Typically, there is an opportunity to brand your network with a creative, custom name, like “Bob’s Awsome Bar – Enjoy Free WiFi.” Additionally, in the age of social media influencers, customers can do marketing for you through social networking. By allowing customers to “check in” at your business, they can spread the word about your business in real time.

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

How to boost sales with Smart WiFi in your business – Part 2

At-home meal kits. It all started with &#8220;pizza in the post&#8221; during the first lockdown. Since then the process has been refined to the point where replicating it can lead to near-guaranteed success.



The kinks have been worked out in the ordering process, and customers know what to expect &#8211; it properly works now. Getting it right means people will tell others, and order more themselves.



<hr class="wp-block-separator"/>



The whole process is based on an adapted eCommerce platform. This helps because it’s what the majority of people are familiar with, so ordering a meal-kit isn’t a step too far. 



We’ve looked at some popular examples to see what it takes to get it right.



<h4 class="wp-block-heading" id="h-delivery-date">Delivery Date</h4>



Unlike many things ordered online, the customer chooses their delivery date upfront, instead of just being told when to expect the item. This is where the lines blur with fast-food or instant delivery and perhaps where some of the teething issues came from in the past.



For <a href="https://store.dishoom.com/bacon-naan-roll-kit" target="_blank" rel="noreferrer noopener">Dishoom&#8217;s bacon naan roll kit</a>, a pop-up box to choose your delivery date appears as soon as you hit the &#8220;Order&#8221; button, before an “added to cart” confirmation.



<a href="https://home-x.com/pages/home-by-nico" target="_blank" rel="noreferrer noopener">Home by Nico</a> has an additional piece of information about the delivery date:



&#8220;DELIVERY DATE: Choose a delivery date one day before you wish to dine&#8221;



People are conditioned to an order > delivery > eat-on-the-same day mentality. Any additional detail you can include that differentiates your meal-kits from this will help manage expectations for happier customers.



Think of it this way &#8211; the wording should be more akin to ordering a supermarket delivery, than a cooked meal delivery.



<h4 class="wp-block-heading" id="h-rich-detail">Rich Detail</h4>



Meal-kits are rarely as simple as supermarket food to prepare, however, but that’s part of the fun of them.



You can’t go wrong going into too much detail about the kit and prep instructions. Make a how-to video like <a href="https://www.youtube.com/watch?v=61hJFUeK0nw" target="_blank" rel="noreferrer noopener">Pizza Pilgrims</a> and <a href="https://www.youtube.com/watch?v=aV2bKqHSu7k&amp;feature=emb_title" target="_blank" rel="noreferrer noopener">Dishoom</a>, create an instructions sheet that can be downloaded as PDF, &nbsp;viewed online as a webpage and goes in the box too.&nbsp;



Give people plenty of pictures of “how it should look”. Also, a breakdown of what’s included, what’s constructed, and what needs put together. So they understand the level of effort required before ordering.



<a href="https://home-x.com/products/home-by-nico-february-2021-menu" target="_blank" rel="noreferrer noopener">Home by Nico’s</a> ordering page has a full scrolling section presenting each course with high-quality pictures and ingredient details. The page also includes reassuring practical details such as “After delivery, pop your box in the fridge to keep fresh. Enjoy for up to 48 hours.” 



The secret to their success is to get customers prepared. When they succeed, you’ll succeed because they’ll become your advocates. Happy customers will tell others about your excellent meal-kit alongside your “easy to follow instructions” and “clear pictures and video guide”. And this will generate more sales.



It’s about the whole experience working &#8211; from order, to prep and consumption &#8211; that makes meal-kits appealing.



<h4 class="wp-block-heading" id="h-lean-on-the-functionality">Lean On The Functionality</h4>



A final note on using eCommerces systems: make sure to explore all the features your system of choice offers. Dishoom has a tab for “Related items” to try and generate cross sales from their bacon naan roll kit, by advertising the vegan sausage roll kit.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items.png"><img loading="lazy" decoding="async" width="1024" height="829" src="https://stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-1024x829.png" alt="" class="wp-image-19545" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-1024x829.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-300x243.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-768x622.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-150x121.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-592x479.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-74x60.png 74w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items-111x90.png 111w, https://website-backend.stampede.ai/wp-content/uploads/2021/01/Dishoom-Related-Items.png 1166w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



They could equally well include individual jars of the tomato-chilli jam, which features heavily in the bacon roll kit, for those who want more than what’s in the kit.



What else could you advertise as related or similar on the meal kit product page? Think about increased order value and enhanced customers’ experience.



<h4 class="wp-block-heading" id="h-what-next">What Next?</h4>



If you’ve gone to all the effort of establishing a robust meal-kit operation, sending regular reminders to your customers is a must.



This is expected when the menu changes every so often (like Home by Nico). For fixed menu items, keep the emails and social media posts frequent to maintain order volumes. Experiment with different imagery, times of day and subject lines to reach the widest possible audience.



If you need any assistance setting up campaigns for your meal-kits, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> and we’ll be happy to help.

Couple cooking dinner using a digital tablet and smiling in kitc

How To Get The “At-Home Meal-Kit” Formula Right

We’re in an era where individuals expect free, fast, secure WiFi wherever they go. This demand has created a gap in the market where small business owners can harness the power of a secure WiFi network to engage customers. It’s an opportunity to subtly nudge individuals into your store or restaurant without “obviously” selling to them. And let’s face it – “obvious” sales should be left back in the 20th century. 







When looking at <a href="https://stampede.ai/blog/the-future-of-restaurant-marketing/">recent marketing trends</a>, people tend to stay loyal to businesses that offer a personal service. They also prefer supporting services that are proactive when it comes to social responsibility. Add this to a stable and effective WiFi marketing campaign and there you have the perfect all-round customer engagement solution. 



<h4 class="wp-block-heading">A Recap on What WiFi Marketing Is</h4>



Perhaps we’re jumping the gun and you’re not yet familiar with the new buzz-phrase “WiFi Marketing”. Let’s quickly recap and take a look at the concept. 



WiFi marketing is the process where visitors provide certain important details. I.e. email addresses and phone numbers in exchange for the free use of your business’s WiFi network. Individuals enter these details by accessing a login area on their smartphones. 



Once a business has these details, an opportunity is created where they can communicate with potential customers on a more specific level. Individuals can now be reached via text message, email, or through <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">social media channels</a>. 



Think of it as a way to tap people on the shoulder through their mobile devices and say, “Hey, we’re still here and we have something great to offer!”



<h4 class="wp-block-heading">Why Is WiFi Marketing Important?</h4>



According to <a href="https://www.brickandmobile.com/mobile-stats/">Brick &amp; Mobile</a>, 84% of small businesses have reported that using mobile marketing methods increased their customer loyalty base. 



At the same time, <a href="http://www.devicescape.com/press-release/survey-quantifies-business-benefits-of-amenity-wi-fi/">62% of local consumers</a> spend more time in a store if WiFi is available.



It’s just a win-win situation!



<a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> gives customers access to your wireless network and you get access to their information. This information is invaluable when it comes to creating a personal service and effective targeted marketing campaigns that truly engage people and their wants and needs. 



<h4 class="wp-block-heading">Engaging Your Customers</h4>



One of the best things about WiFi marketing is that it gives you an <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">in-depth insight</a> into the buying trends of consumers. The platform allows you to <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">keep track of the customers</a> who have signed-up to your network by storing their following information:



<ul class="wp-block-list"><li>How often they enter your establishment and how long they stay on average</li><li>Which promotional material they engage with</li><li>What they generally purchase</li><li>How often they make purchases</li></ul>



And so on…



Now, you have a better idea of who your customers are and when and how often they visit your location. This data can be added to your CRM and other online engagement tools.&nbsp;



WiFi marketing also gives you the power to automate and personalise your messages based on customer demographics and frequency of their visits. 



It allows you to engage with your customers by implementing the following communication strategies:



<h4 class="wp-block-heading">Proximity Marketing</h4>



Proximity marketing refers to the act of delivering targeted messages based on your customers’ behaviour while they were visiting your establishment. You can send out targeted promotional offers based on demographics, frequency of visit, and buying preferences.



For example, John Smith frequents your deli to purchase your famous chicken and avocado sandwich. So, you can send him a personalised message when this sandwich is on promotion – or you can simply remind him that “hey, it’s lunchtime and chickens on the menu”. 



<h4 class="wp-block-heading">Campaigns</h4>



<a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">SMS, email, and push-notification campaigns</a> can be created to engage with customers who might visit you regularly. These portals can be used to send promotional messages, to invite individuals to participate in a competition you might be hosting. Or to simply remind them that you exist and that your doors are always open to them. 



By sending out subtle messages, you remind individuals that you are eager for their business. Also, that you are willing to provide them with the things that they want. 



<h4 class="wp-block-heading">Social Marketing</h4>



When you ask customers to provide their details, you can do so by providing them with a splash page that features your branding information. Your guests are then given an option to share this information or to post a message on their social network profiles. This helps to increase social visibility for your brand.&nbsp;



Essentially, when one customer signs-up to your network, you can potentially reach out to their friends on social networks too.&nbsp;



<h4 class="wp-block-heading">Wrapping it up…</h4>



WiFi marketing creates a bridge that allows information to flow in both directions. In the future, the extent of this information will broaden and businesses will have access to endless marketing opportunities. You will be able to engage with customers on an extremely personal level. This allows them to indulge in your loyalty programmes and constantly inviting them back to your venue for another visit. 



Returning customers spend on <a href="https://www.bain.com/">average 67% more than first-time customers</a>. This means that you want to do everything you can to retain the customers you have while improving their experience with every visit. WiFi engagement is one such solution. 



Why not give it a go with our WiFi Marketing software?



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Engaging Customers Through WiFi Marketing

The importance of powerful photos has grown dramatically as brick-and-mortar businesses lean on more online interactions with customers. High-quality images can help to attract more followers to your accounts and even to gain new customers. That’s the theme running through <a href="https://www.fsrmagazine.com/expert-takes/taking-perfect-restaurant-photo-leigh-loftus" target="_blank" rel="noreferrer noopener">this interview</a> in FSR Magazine with food and drink photography expert Leigh Loftus. 



<hr class="wp-block-separator has-css-opacity"/>



Through her Chef Shots organisation, Leigh aims to improve the&nbsp;photography skills of those in the food and beverage industry. The best part, it&#8217;s all based on smartphone cameras. You don&#8217;t even need expensive equipment to get it right.



In general, food and drink photography is a vast subject. However, a few quick improvements can make photos much more eye-catching on busy social media feeds.



<h4 class="wp-block-heading" id="h-3-easy-photography-tips">3 Easy Photography Tips</h4>



Here’s the top phone photography tips we’ve picked up already:



<ol class="wp-block-list">
<li>Clean your lens to prevent blurry photos. The lens will pick up dirt, grime and fingerprints from being handled day-to-day. </li>



<li>Turn on the grid. Most cameras will have a grid option in the settings. This helps with the framing of pictures and making sure things are lined up. It also gets you started using the <a href="https://www.youtube.com/watch?v=HMjvvltQpmw" target="_blank" rel="noreferrer noopener">rule of thirds.</a> </li>



<li>Tap and hold to focus. With the camera open, tap and hold on the item in the photo you want to show off most. This will focus the camera on that point and lock it in until the picture is taken, ensuring crisp and clear images of your subject.</li>
</ol>



There are even more quick lessons for food and drink photography on The Chef Shot Youtube channel. Including guides on photo editing and lighting. Worth checking them out!



With better pictures comes better stories for your fans and followers. The connection between your brand and them will grow, as will the power of your social media and email content to drive more business.



Want to turn your followers into loyal customers? Reach out to learn more about our <a href="https://stampede.ai/how-it-works/loyalty/">digital stamp card solution</a>.

Better Photos = More Followers [Food and Drink Photography Tips]

A new venue opening is always exciting and creates a big hype.



Press coverage, opening events, social media posts, website launch… And of course, word-of-mouth from those who have already paid you a visit.



Inevitable, after all the buzz there will eventually come a time when the&nbsp;initial spike in your footfall&nbsp;will start to slow down.&nbsp;



The good news, there’s a way to prevent this from happening.



<h5 class="wp-block-heading">Keep Up Your Footfall With Customer Data</h5>



If you capture customer data from the moment you open the doors of your new venue, you’re able to&nbsp;build and grow a strong mailing list.&nbsp;



This mailing list is the foundation for your marketing and helps you turn all those first-time visitors into loyal customers.&nbsp;



The graph below helps you visualise how footfall is impacted over time, depending on if you have access to customer data from the beginning or not.



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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29.png"><img loading="lazy" decoding="async" width="1024" height="636" src="https://stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-1024x636.png" alt="" class="wp-image-22567" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-1024x636.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-300x186.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-768x477.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-150x93.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-592x368.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29.png 1050w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



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<h5 class="wp-block-heading" id="h-how-to-quickly-grow-a-mailing-list">How To Quickly Grow A Mailing List</h5>



However, building a mailing list from your&nbsp;<a href="https://stampede.ai/blog/the-revenue-boosting-combo-of-wifi-and-bookings-data/" target="_blank" rel="noreferrer noopener">table booking system</a>&nbsp;alone will only provide you with a limited amount of data. You will get the data from the lead booker but not the entire party, hence you’re missing out on a big bunch of customers.



So, ideally, you want to&nbsp;get the contact details of everyone&nbsp;who is in your venue.



The best way to gather this real-time data is by using your WiFi as a <a href="https://stampede.ai/how-it-works/wifi" target="_blank" rel="noreferrer noopener">captive portal</a>. This means customers enter their contact details when they sign up for your WiFi. 



Now all you need to do is to set up email and SMS campaigns to reach out to those customers.



Save some time and make use of&nbsp;<a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations/" target="_blank" rel="noreferrer noopener">automated campaigns</a>:



<ul class="wp-block-list">
<li>Post-visit&nbsp;&#8211; thank them for their visit and offer a discount for next time</li>



<li>Referral&nbsp;&#8211; offer a discount or upgrade if they bring in new customers</li>



<li>Win-back&nbsp;&#8211; reach out to those who haven’t come back yet with a special deal</li>
</ul>



Tip: If you ask for your customers’ dates of birth, you can surprise them with a personalised offer for their big day!



Start capturing your customer data to sustain your footfall in your new venue.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about the&nbsp;<a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Stampede Captive Portal</a>.

New Venue? Keep Your Footfall For Longer With Customer Data

How do you, as a bricks and mortar business, thrive in a digitised world where the challenges are mounting? You learn what the current challenges in the hotel industry are. Then you take strategic steps to not just get over them, but use them as a springboard to success. Tall order? If you have the right tools at your fingertips, such as <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">WiFi marketing for hotels</a>, we don’t think so.







In this article, we reveal 5 of the dominating challenges in the hotel industry and give you real solutions for tackling them.



<h4 class="wp-block-heading">Expectations are changing</h4>



Your customer of yesterday is not your customer of today. Guest expectations and demands have undergone radical change.&nbsp;



Customers today expect personalisation, on tap WiFi, speedy check-in and more. It’s not just a matter of meeting expectations. You need to exceed those expectations. The bar has been raised thanks to technology, experience sharing and familiarity with streamlined services throughout all areas of an individual’s life.



Solution: Catch your guests where they are – on your WiFi. Beyond simply offering it, you then need to make it part of their personalised unique experience. For example, through <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing for hotels,</a> you can give them targeted offers to redeem during this stay or the next. Another solution is advance automated check-in. Indeed, whilst the <a href="https://www.bdo.co.uk/en-gb/insights/industries/leisure-and-hospitality/hotel-britain-trends">Hotel Britain Report 2018</a> put automation as a top prediction, we’d say it’s now not even optional.



<h4 class="wp-block-heading">The sharing economy isn’t a hotelier’s friend</h4>



Perhaps the biggest challenge that the hotel industry is facing is the boom in ‘hospitality hosts’. In London, the number of Airbnb listings has <a href="https://www.bbc.co.uk/news/business-47910700">quadrupled in the last four years</a>. Indeed, research shows that <a href="https://www.hotelowner.co.uk/15939-airbnb-now-a-third-of-the-size-of-the-hotel-sector-in-london/">Airbnb is now one-third the size of the hotel sector in the capital</a>.



This is competition on a scale the hotel industry isn’t experienced with. What’s more, these hospitality hosts are able to offer something unique and highly personalised.



Solution: Get savvy and offer things that hospitality hosts can’t, because of their size and set-up. Up your service levels and use technology in unique ways.&nbsp;



<h4 class="wp-block-heading">Marketing trends are all about the digital</h4>



Linked closely to the above two challenges is a reality that marketing trends today are all about the digital landscape. Yet, traditionally, hoteliers haven’t done too well at embracing this shift. Online marketing is now mandatory if you want to survive, let alone thrive.



Your customer spends their time online. When they are checking you out, they check online first. They hunt down your reputation and offerings like a bloodhound. A whopping <a href="https://revenue-hub.com/respond-negative-positive-reviews/">93% check hotel reviews before making a booking</a>.



Solution: Digital marketing which focuses on engaging the customer is the way forward. You can do this through social media marketing, WiFi marketing and things such as hotel apps. Indeed, with Stampede you can make WiFi marketing effortless and make it easy for guests to leave reviews on major sites and get them boosting your social media profile through Facebook login. <a href="https://stampede.ai/product/features/">Check out more WiFi marketing features</a>.



<h4 class="wp-block-heading">Data matters</h4>



We need customer data if we want meaningful insights which enable us to improve our service and grow. The growth of the <a href="https://www.revfine.com/smart-hotel-room/">smart hotel room</a>, such as Hilton’s Connected Room and Marriott’s Internet of Things room, make valuable data collection and analysis possible. But it’s scary to know if you’re doing it legally and ethically. That’s before you consider the vulnerabilities and risks of attacks via connected devices.



Solution: Use smart and innovative solutions which take care of the tricky legalities for you. For example, we handle the GDPR side of your WiFi marketing so that you don’t even have to think about it.&nbsp;



<h4 class="wp-block-heading">Loyalty, loyalty, loyalty</h4>



Loyalty in the hotel industry has always been the Holy Grail. But now your customers are more fickle than ever. The digital world has made it easy for customers to succumb to enticing offers from competitors.



Solution: You need to be the one offering the right incentives at the right time, pulling your guests back, over and over again. With segmentation and data capture and analysis through <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">WiFi marketing for hotels</a> then you can entice your guests back with things such as birthday gifts or meal offers.



<h4 class="wp-block-heading">You have solutions</h4>



We’re not underestimating the challenges in the hotel industry. We are actively innovating to create solutions.&nbsp;Find out for yourself how<a href="https://stampede.ai/blog/effective-email-marketing-tips-for-hotels/"> WiFi marketing for hotels </a>is a simple and affordable solution to many of these challenges by using our free trial. Join other hoteliers including Emerald Hotel, Trump International Golf Hotel Scotland and more.



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A Guide On Current Hotel Industry Challenges

Personalisation is an ultra-hot topic in HORECA. There’s no denying hospitality is a human art. The word describes the relationship between guest and host. We know that technology can put the ‘person’ into personalisation. Wait staff ask customers how they like their steak and coffee shops now offer a world of variation on the humble cup of coffee. But should businesses like yours adopt an even more personalised approach? What are the actual benefits of personalisation?







<h4 class="wp-block-heading">Bolster your marketing efforts</h4>



When you need to <a href="https://stampede.ai/blog/tracking-digital-marketing-roi/">increase the ROI of your marketing</a>, targeting through personalisation gives you the edge. Tailoring your marketing makes your money work harder. We’ve covered the basics of how to get started with personalisation in Useful data for restaurant marketing. It’s most important to realise that personalisation can help at each stage of the customer journey. It informs campaigns so you use the right tactics to reach and <a href="http://www.hemingwayapp.com/#_msocom_1">influence your audience and boost your engagement</a>. Plus, you can serve your paid social ads, email offers and stories in a personalised way too.&nbsp;



Your personalised marketing efforts shouldn’t stop once a prospect becomes a customer either. By building up a profile of your guests, you know which special email offers will tempt them to visit you. Additional benefit to make it even more personalised, with Stampede, you can even choose to present your guests&#8217; different offers while they’re on site. Our stories feature gives an easy way to entice customers with the right offer.&nbsp;



You may be lucky enough to have great wait staff that get to know your customers, what they like and how to upsell them. But the reality of the hospitality industry is that you lose information when staff members leave. They move onto a new role and take that important customer rapport with them. <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">By collecting the right data</a> to feed into your CRM, you can use personalisation to give all your staff a confident starting point. This makes connections easier to build and maintain.



Further reading: <a href="https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/">https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/</a>



<h4 class="wp-block-heading">Standout customer service</h4>



We recently wrote about personalisation as an important factor in <a href="https://stampede.ai/blog/how-to-nail-customer-service-for-families/">customer service for families.</a> There are obvious benefits to offering picky-eating kids exactly what appeals to them. But why restrict such choices to children only? You could opt to provide personalisation at the ordering stage, like McDonald&#8217;s. They reported a <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">30% rise in order values in US trials of self-ordering screens</a> and these screens have now made their way to the UK. The evidence suggests that when people are able to order something exactly how they like it with less fuss, they spend more. And isn’t smooth service good customer service?&nbsp;



To elevate service through personalisation, businesses can use technology to anticipate and meet customer preferences. This needn’t apply to the menu only. By incorporating order ahead or takeaway options, we give customers more control over their journey. It will be interesting to see if service levels become even more personalised in the future beyond the world of fast food. 



Could you offer customers a cheaper price for ordering via technology at the table? And would this encourage shy customers to order or visit you more? How about giving any noise-averse customers the option to book during a ‘quiet hour’ in the same way travellers can book a quiet coach?&nbsp;



Offering countless variations on every aspect of your menu or service is unlikely to be practical. But simply knowing some preferences are catered for can make choosing your venue simpler for individuals as well as groups. It’s not necessarily about offering overwhelming levels of choice. Customers want to feel listened to and valued. Whether that’s auto-filtering a menu for allergy sufferers or helping those with decision fatigue to make a faster choice. Like the ideal burger, ideal customer service differs between individuals, are you catering to your customer’s needs?&nbsp;



<h4 class="wp-block-heading">Personalisation’s business lessons</h4>



You need to have some idea of your customer’s needs and preferences to cater to their personalisation want. But in doing so, you have the potential to gain further valuable information. Offer your burgers with or without gherkins and you may discover most of your customers don’t like them. This will allow you to save on stock and rethink your recipe.&nbsp;



Marketing can also be supercharged when you know what tempts individual and segments of visitors to visit you. You might even choose to use a guest’s previous ordering history to target marketing specifically to them before and during a visit. And you can be sure your message is delivered to them according to their preferences for a better response rate. 



Offer and analyse points of differentiation to see what makes your customers tick. In turn, this should improve your marketing reach, lead to more visits and higher sales. Personalisation can fuel everything from customer acquisition to more effective customer loyalty programmes.



If this sounds a little far-fetched, let us show you how bringing together this information together can be easier than you think. Our solution also integrates with CRM systems to help you better understand each customer journey. Are you ready to create tailored experiences that build loyalty for your business?



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The Benefits of Personalisation for HORECA Businesses

The online space can be challenging. If you thought the competition was widespread in your neighbourhood, then social media might surprise you with its vast assortment of amazing restaurant profiles and active social engagement. As intimidating as <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">social media marketing</a> may be, it’s important that you embrace it, especially if you want your hospitality business to work. 







So, you’ve created your social media profiles, you’ve compiled interesting content to post regularly. Most importantly – you have gathered a collection of high-quality photos and designs to represent your restaurant across your social platforms.



Problem is, now you can&#8217;t get anyone to engage with your profiles.



<a href="https://restaurant.eatapp.co/blog/hashtags-for-your-restaurant">With over 2 billion active users on Facebook and 800 million on Instagram</a>, it’s just a matter of catering to the right audiences and then drawing them in. &nbsp;



Further reading: <a href="https://stampede.ai/blog/how-to-find-the-right-social-media-channel-for-your-hospitality-business/">https://stampede.ai/blog/how-to-find-the-right-social-media-channel-for-your-hospitality-business/</a>



Our secret &#8211; #HASHTAGS



When it comes to having your turn of fame on the internet, then hashtags are your best bet when your focus is to place a restaurant in front of the right audiences. In this article, we will discuss what hashtags are, exactly. We will share some tips on how to choose the best hashtags for your restaurant.



<h4 class="wp-block-heading">What are Hashtags?</h4>



Most social media platforms allow you to do three things when posting content, namely:



<ol class="wp-block-list"><li>Adding a short caption or description</li><li>Uploading a photo or an image</li><li>Adding hashtags</li></ol>



When you add a hashtag to a post, then you categorize your posts. This means that when users browse for something online that’s relevant to your category, then the chances of your very own content appearing on search engines and feeds increases.&nbsp;



For example:



If you use the hashtag #greatfood in your post, then it will stand a much better chance of being discovered by audiences who are searching for “great food”.&nbsp;



Most social media platforms allow you to use more than one hashtag in a post. This increases the chances of your post being found even further. The more your post is seen, the more engagement it will attract.



<h4 class="wp-block-heading">How to Choose the Right Hashtags for Your Restaurant?</h4>



Right, now that you have some basic knowledge on what a hashtag is and how it works (and why it’s important), let’s walk through some steps on how you can choose the best hashtags for your restaurant, coffee shop, or café.&nbsp;



<ul class="wp-block-list"><li>Do some research into which hashtags your top competitors are using.</li></ul>



Look for posts by popular restaurants and see which ones have the most engagement. Then, take a look at which hashtags are included in these posts. This is a quick way to gather a list of hashtags that have proven to be valuable.



<ul class="wp-block-list"><li>Investigate to see which hashtags social media influencers are using.&nbsp;</li></ul>



Take note of the hashtags that social media influencers in your industry are using. Study the posts of famous chefs and popular foodies to see which hashtags they use religiously. Social influencers are people who have spent years capturing the same market you are interested in, so following their lead makes sense.&nbsp;



<ul class="wp-block-list"><li>Get to know your audiences and what they are looking for.</li></ul>



If you can define who your audience is, then it’s easy to delve into what it is they’re after. Wi-Fi marketing, for instance, is one tool that can be used to follow customer trends. You can also look at the hashtags your followers are using to get a better understanding of what interests them.



<ul class="wp-block-list"><li>Keep your eye on current trends.&nbsp;</li></ul>



Every now and then, an event or cause will create a stir. Large audiences will turn their focus on these trends and this is the perfect time to create posts around that topic to catch a ride on the wave of popularity.



<h4 class="wp-block-heading">Need More Advice?</h4>



When it comes to adding hashtags to your restaurant posts, use a variety that will typically fall into the following three categories (let’s assume you are running the Instagram account for an Italian restaurant in New York):&nbsp;



<ul class="wp-block-list"><li>Large region-specific hashtags.</li></ul>



These hashtags categorise a post according to a broad location you are targeting. They will draw the attention of holidaymakers or nearby “out-of-towners” who may be on the lookout for a place to eat when they decide to visit your neighbourhood. Example: #newyork #thebigapple #nyc



<ul class="wp-block-list"><li>Smaller region-specific hashtags that relate to your industry.&nbsp;</li></ul>



These are hashtags that feature more specified search terms that are relevant to what you offer &#8211; oftentimes having thousands of posts per tag. Example: #newyorkfood #newyorkrestaurants #italianfoodnyc



<ul class="wp-block-list"><li>Generic hashtags.</li></ul>



Generic hashtags do not specify a location but focus more on relevant keywords that will apply to your services. Example: #food #whatsfordinner #instafood #veganfood #pasta #pizza



Tip: If you only have one restaurant to market, then combine your smaller region-specific hashtag with a generic tag to create engagement with nearby audiences. Example: #whatsfordinnernewyork #veganfoodnewyork



<h4 class="wp-block-heading">We’ve Got Your Back!</h4>



Here’s a list of effective hashtags that you can use for your restaurant to get you started (just make sure that they are relevant to your post):



#foodie (currently trending)



#foodies



#hungry



#healthyeating



#instafood



#foodgram



#veganfood (currently trending)



#yougottaeatthis (adds a touch of fun and intrigue to your post)



#foodoftheday



* You can use the above keywords and merge them with your location to make them more localised.&nbsp;



Further reading: <a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/">https://stampede.ai/blog/how-to-effectively-design-social-media-posts/</a>



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Hashtags are not the only effective technique that can be used for internet and social media marketing. If you want to know more about how you can nurture both <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">online and offline marketing efforts</a> and draw in followers, then please chat to us here at Stampede. Our mission is to provide a level of customer insight and marketing automation that works for businesses in the hospitality industry and beyond.&nbsp;



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How to Choose the Right Hashtags for Your Restaurant Posts

As the internet gets “bigger” there’s a constant need for how we interact with it to keep up in performance. People want more, and they want it faster than ever.



Keeping that in mind &#8211; plus a few prickly real-world experiences &#8211; our teams have just completed upgrades to our guest WiFi service.&nbsp;



A great WiFi login is butter smooth, lightning fast, beautifully branded and tastefully personalised. Our latest update levels up all these areas.



Many of you reading this will know that <a href="https://stampede.ai/how-it-works/wifi/">guest WiFi</a> was where <a href="https://stampede.ai/company/">we started back in 2015</a>. Our founder Patrick knew there was a better way to get customers online in hospitality venues. We’ve grown since then, but that mentality is still our driving force.



The other driving force is time. We’ve done this update now (Oct ‘23) so that Stampede users and their customers get the most from the upcoming “golden period” of Christmas.



<h2 class="wp-block-heading" id="h-the-highlights">The Highlights</h2>



<h4 class="wp-block-heading" id="h-speed">Speed</h4>



Three times faster. Or 320% faster to be more accurate. That is the headline result of our recent performance improvements. Customers get online quicker, even in low bandwidth areas.&nbsp;



This results in fewer complaints to staff and less time spent dealing with IT companies. It also means more customers will opt-in to your marketing &#8211; an ideal way to grow your mailing list. <a href="#technicals">Read on</a> to dive into the technical details.



<h4 class="wp-block-heading" id="h-branding-and-design">Branding and Design</h4>



Consistent branding for your business across all pages with our <a href="https://stampede.ai/blog/updates-september-2023">newly released brand kits</a> &#8211; you can read up on them here. Loading, welcome and email validation screens all support brand kits too.&nbsp;



This makes the entire experience more brand-focused, increasing customer recall and making your retention marketing more effective.



A lot of you ask about custom fonts &#8211; this update makes them now available on your WiFi portal and other screens, as per the brand kits.



Lastly &#8211; we’ve made the WiFi service more easily accessible for international customers without the need for them to choose language manually. Using the devices’ locale we automatically change the language in the portal. It’s a nice touch for those of you with regular international customers.



<h3 class="wp-block-heading" id="h-a-note-on-paid-wifi">A Note on Paid WiFi</h3>



We’re still supporting many businesses who offer a paid WiFi service, and have dedicated a large amount of effort in this update to improving that side of our guest WiFi.



Using paid access we have supported £1.28m for customers across 59,600 unique payments since starting.



To improve the user experience, the updated paid access now looks and feels like a modern e-commerce shop. The goal is to make it easy for more users to get online in these use cases.



Behind the scenes, we have completely refactored the integrations between PayPal and Stripe to give the whole system a fresh start.



Device management on paid access has historically been problematic for some businesses and users. This has also been reconfigured to make it easier for guests/users to share paid access between accounts.



<code>&lt;a name="technical</code>s&#8221;&gt;&lt;/a&gt;



<h3 class="wp-block-heading" id="h-getting-technical">Getting Technical</h3>



If you’re here then it’s time to get into the details. How have we taken world-class guest WiFi and made it even better?



Pre-generated everything



We are now pre-rendering every splash page before guests’ devices to speed up loading times. This is also done in all supported languages (14) which means &#8211; at the time of writing &#8211; we’re generating ~80,000 WiFi login pages before people even log in through them.



Bundle size&nbsp;



As all page generation is pre-generated the bundle size of our WiFi feature has decreased. To load a full page now requires ~140 KB of bandwidth &#8211; it used to be 430kb minimum. This means that WiFi portals will load quickly even in the most challenging connectivity environments.



Event-based



The WiFi feature has been moved into its own dedicated infrastructure which means API calls are entirely independent of other Stampede services. Interconnection between this service and Stampede still happens. This dedicated resource simply acts like a unique power source so it no longer shares power with other Stampede functions.



Client authentication



For true cloud-first WiFi hardware vendors &#8211; like TP-Link and Ubiquiti &#8211; we are now authenticating the guests server-to-server, previously done via client-to-server. This drastically speeds up authentication time, getting users online faster.



Streaming components



Components that affect page load speed like the phone number input, Apple Sign-in and Stripe checkout, are now being <a href="https://nextjs.org/docs/app/building-your-application/routing/loading-ui-and-streaming#what-is-streaming">streamed into the application</a>.



<h3 class="wp-block-heading" id="h-signing-off">Signing off</h3>



There’s no doubt that this is a significant update. It wouldn’t have been possible without the feedback and input from our customers and partners, so a massive thanks to them.



The depth and detail of this update tell us that even the best always have room to improve. Don’t get too comfortable with the status quo, someone else will be moving the needle elsewhere.



If you want to explore any of these updated features in <a href="https://product.stampede.ai">your Stampede account</a>, or to upgrade your existing guest WiFi, <a href="https://stampede.ai/get-started">our team is here to help.</a>

October Update – 3x Faster Guest WiFi and more

One prominent trend in the hospitality industry is the rising&nbsp;<a rel="noreferrer noopener" href="https://mailchi.mp/exp101/good-morning-ring-an-old-friend-today?e=68c993fe11" target="_blank">customer demand for personalisation</a>. Personalisation is your key ingredient to creating a&nbsp;memorable customer experience. An experience that makes customers come back and spread the word about you.



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 Simply put, personalisation is an easy and straightforward way to stand out, increase your sales and grow your business.&nbsp;



<h4 class="wp-block-heading" id="h-why-you-should-focus-more-on-personalisation">Why you should focus more on personalisation</h4>



<a rel="noreferrer noopener" href="https://www.revinate.com/blog/infographic-personalization-struggle-hotel-marketing/" target="_blank">62% of customers say they have recommended, chosen, or paid more for a brand that provides personalised service</a>.



It’s time to move away from the one-size-fits-all approach many businesses still rely on. Customers want to be understood as individuals and served according to their needs.



Data helps you to unlock the huge potential&nbsp;for a personalised experience. However, gathering data often raises concerns around security and the assumption that customers would not want to give their details away.



Despite that, recent studies have shown that&nbsp;<a rel="noreferrer noopener" href="https://www.fsrmagazine.com/expert-takes/diners-crave-personalized-experiences-are-you-delivering?fbclid=IwAR3vB4e9iY0arMVdccpQQjmj99MSe0_HZn087oYLY-7vbAyxKtEZ0kApFvA" target="_blank">84% of customers say they trust restaurants with their personal data if it translates to a better, more personalised experience</a>.&nbsp;



So, make sure to use the data and derive real value from it to create targeted and relevant offers.



<h4 class="wp-block-heading" id="how-to-grow-your-business-with-personalisation">How to grow your business with personalisation</h4>



Personalisation is not only about satisfying your customers&#8217; needs. There is more it can do to grow your businesses.



<h5 class="wp-block-heading" id="foster-customer-loyalty">Foster customer loyalty</h5>



Personalisation is the foundation of your relationship building. If you greet your customers by name whilst already preparing their favourite coffee it might not be a big deal for you. But will definitely be remembered by your customers. Think of how Starbucks is applying this principle by calling customers by their first name when their order is ready.



The same applies to keeping track of dietary requirements and food preferences to adjust your personalised menu recommendations accordingly.



<h5 class="wp-block-heading" id="increase-revenue">Increase revenue</h5>



In addition, remembering customer preferences based on past purchases gives you an easy&nbsp;opportunity to upsell. You know what they like, so why not proactively offer it to them when taking their order.&nbsp;



Also, email campaigns that include&nbsp;personalised offers and deals come with a much higher conversion rate (up to 6x). Start building customer mailing list segments based on transactional behaviour, interactions and demographics to better tailor your campaigns.



<h5 class="wp-block-heading" id="boost-word-of-mouth">Boost word of mouth</h5>



We all like to share special moments with others. So whenever you exceed your customers’ expectations chances are that they will recommend you, post about you and leave a positive review. This will, of course, bring in new customers.



<h5 class="wp-block-heading" id="improve-operational-efficiency">Improve operational efficiency</h5>



 If you know what customers want and like you can&nbsp;better predict trends. Give them more of what they like and take unpopular items off your menu. This will also help you towards better inventory management and further reduce costs.



 Watch out for <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii/">Part II of this blog article</a>, about what is needed to create a personalised experience, including some inspiring ideas.



Need help sending out <a href="https://stampede.ai/how-it-works/">tailored email &amp; SMS campaigns</a>?&nbsp;<a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">Get in touch</a>&nbsp;with one of our&nbsp;team who are happy to run you through it.

Drive Revenue And Loyalty With Personalisation [Part I]

Who handles your restaurant&#8217;s marketing and PR? Does your restaurant chain have someone Instagram-ing in head office? Maybe you have an agency that manages your press and social profiles? Or do expect your manager and their team to generate the hype? If marketing and PR isn’t anyone’s remit right now, you’ll definitely want to read this. In this post, we&#8217;re talking through the pros and cons of trusting people inside and outside of your business to keep those customers coming.&nbsp;



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Your General Manager



In single-venue HORECA restaurants businesses, marketing and PR often fall to the General Manager. Even in chains, managers are frequently expected to take the lead on promotions and events. Your manager should know your business and customer base inside out. But let&#8217;s be honest, depending on their background, they may not be particularly qualified to carry out your marketing. 



General Managers who are ideas people are likely to have good suggestions for plugging gaps in custom or attracting new diners. But do they know how best to reach those people or how to get ROI from your PR and marketing budget? And do they really have the time to dedicate to executing proper campaigns? Managing social media profiles, organising press nights and planning events is time-consuming. There’s no denying that General Managers tend to be an incredibly dedicated bunch. But with all the operational stuff to deal with, it&#8217;s hard for a General Manager to run promotional efforts to their full potential. And of course, there&#8217;s the important issue of their work-life balance to consider too.&nbsp;



<h4 class="wp-block-heading">Other Staff Members</h4>



There are some pretty attractive advantages to keeping marketing and promotion activities in-house. Your staff should know your brand, offering and customers better than outsiders. If you have someone on-site handling things it&#8217;s easier to be reactive too. For example, you can advertise availability following a last-minute table cancellation. Or you could promote a particular dish or drink that matches the weather forecast, something that’s tricky to plan in advance.



You find you already have some staff members with useful marketing and PR skills. Is one of your team studying <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">photography</a> or into blogging? Encouraging staff members to combine an interest in marketing with a front of house or junior management role can prove savvy for smaller businesses. 



This way, the people at the heart of the action are those driving marketing. Being able to grow your marketing and PR efforts in-house like this can be a real plus when you’re <a href="https://stampede.ai/blog/how-to-take-perfect-food-image-for-instagram/">working with a limited budget</a>. It also has the potential to guide an individual’s self-development as they acquire other marketing and PR skills.



<h4 class="wp-block-heading">A Dedicated Marketing Manager</h4>



In independents with several sites or chains, it’s much more common to find dedicated marketing and PR manager. These guys plan communications and promotions across venues while applying brand consistency. If your business isn&#8217;t quite at this stage yet, having a dedicated marketing person might seem like a big financial commitment, but it can actually offer really good value. You know that the person in charge of your marketing dedicates all their time to drive your business and brand forward. 



According to <a href="https://www.glassdoor.co.uk/Salary/Restaurant-Group-Marketing-Manager-Salaries-E10835_D_KO17,34.htm">Glassdoor</a>, the average salary in the UK for a Restaurant Group Marketing Manager is between £36,000 and £39,000. A manager working with one site would command substantially less. Take the time to set goals and track ROI of your hire and you’ll see how much value they bring to your business.&nbsp;



The actions of a good marketing and PR manager ought to win you consistent custom as well as coverage. And with time to dedicate to individual events and campaigns as well as an overall strategy, you should find marketing and PR types feed trends and market insights back into your business.&nbsp;



<h4 class="wp-block-heading">A Marketing or PR Agency</h4>



If you want to work with someone or a group of people who have marketing or PR skills and experience but would prefer not to commit to employing your own member of staff, hiring a marketing or PR agency is a common choice. You can hire an agency or freelancer to work on your business launch or on a specific campaign such as a new menu launch or event promotion. Or, you might opt to work with them on a retainer basis.



Narrow the field by working with people who have a specific focus on hospitality and you should expect to benefit from their established network of press and influencers. You’ll also want to be reassured that they have plenty of ideas to help your business shine. But can anyone external to the business fully get what it’s about? Vickie Rogers, Managing Director at&nbsp;<a href="https://northpr.co.uk/abouthttps://northpr.co.uk/about">North PR</a>&nbsp;thinks that hiring a professional is often the key to telling the best stories for your audience, something that’s often easier when you’re on the outside looking in.&nbsp;



She told us: “Owning a restaurant/bar/cafe in this day in age is hard. It&#8217;s an incredibly competitive market and customers are much more picky about where they spend their money. You have to shout louder and with more compelling stories than the place next door.&nbsp;&#8220;



“I personally think that freelance/agency PR/social support for restaurants is a really cost-effective way of getting an experienced team who can develop campaigns that deliver. You don&#8217;t know what you don&#8217;t know, and many businesses don&#8217;t tell the right stories about their business. Creating a compelling narrative that &#8216;turns on&#8217; their customers, sometimes, can only be unearthed by an external independent team.”&nbsp;



<h4 class="wp-block-heading">Super-charging your efforts</h4>



For many restaurants, the biggest factor in deciding who handles marketing and PR inevitably comes down to budget. When a restaurant or bar is starting out they often rely on the General Manager or team members to do most of the everyday promotion. They may bring in agency specialists for important campaigns. It’s when a business goes multi-site that they’re likely to hire a group restaurant manager and step their efforts up. Whichever avenue you head down, the key to getting the most for your money is to consistently set clear goals and continually measure progress. 



It’s also important to use all the tools at your disposal. As Vickie points out – you don’t know what you don’t know. At STAMPEDE WiFi, we work with businesses of all sizes to use analytics and data to supercharge their marketing efforts. Whoever is handling your restaurant marketing and PR, our experience shows that the right data can help direct your marketing budget more effectively and keep customers coming back.



Find out how STAMPEDE can enhance your marketing and customer experience<a href="https://stampede.youcanbook.me/">.</a>



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Who Should Handle Your Restaurant’s PR and Marketing?

Summer is a brilliant time for the hospitality industry. For starters, the nights draw in a lot later and the weather is warm. Both of these factors make it easy to boost trade in the evenings, none more so when it comes to hosting customers outside. It’s a unique time of year where we all feel more relaxed. What about giving your restaurant outdoor seating space a little boost and make the most out of it this summer?







Plus, with the copious amount of bank holidays, customers are more likely to arrive in large groups and stay out for longer. Summer is also a time when many sporting events happen, making beer gardens or outdoor seating a desirable location.



There are, of course, some stark differences when it comes to seating customers inside a restaurant compared with outside space. What needs to remain the same, however, is providing the same excellent customer experience.



Further reading: <a href="https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/">https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/</a>



If you are interested in learning how to make the most of your restaurant outdoor seating space this summer, here are our top tips.



<h4 class="wp-block-heading">Give Your Space A Makeover</h4>



The great British weather can take a toll on the exterior of your premises. So if you are planning on hosting guests there, it will take more than a few tables and chairs to brighten the place up. Simple things such as a jet wash over patios along with a fresh lick of paint on fences and walls can make a huge difference. It’s also a nice idea to <a href="https://www.tripadvisor.co.uk/Restaurant_Review-g186338-d12527182-Reviews-The_Ivy_City_Garden-London_England.html#photos;aggregationId=&amp;albumid=101&amp;filter=7&amp;ff=267262682">add hanging baskets or similar biophilia too</a>. If you’re going to be serving food outside, ensure the area is clean and appetizing. It should also comply with health and safety regulations too.&nbsp;



Aside from the obvious though, your outside space is a chance <a href="https://www.pinterest.co.uk/search/pins/?q=outdoor%20restaurant&amp;rs=typed&amp;term_meta[]=outdoor%7Ctyped&amp;term_meta[]=restaurant%7Ctyped">to inject some personality and character</a> into your restaurant. Current interior design trends include rustic pieces such as exposed brick or timber. By keeping things simple, you can actually create a modern and inviting space for your summertime guests. 



As the environment is also on our minds too, <a href="https://inhabitat.com/sparkman-wharf-cargotecture-restaurants-revitalize-tampas-water-street-neighborhood/">recycling or ‘upcycling’ pieces can work well for your outdoor spaces</a> too. The benefit of reclaiming old pieces is that it can be quite cost-effective. Especially when most pieces may only need slight tweaks to make them ready for use. 



<h4 class="wp-block-heading">Food Trucks</h4>



Outdoor eating, drinking and socialising brings about a whole new experience for your customers. So why not experiment with how you serve your dishes? Food trucks are perfect for this, especially during the summer. Whether you create your own grill or pizzeria or even collaborate with other food providers to offer your customers something different. It can create a really new and interesting experience for your diners. After all, who doesn’t love a burger van <a href="https://www.gravyandcustard.co.uk/crumbleshack">or even apple crumble served out of a truck</a>?



For example, if you own an Italian restaurant, why not have an Italian food festival? With great weather, food and music you can really create a buzz in the local community. Your restaurant could provide the main meals, and food trucks stationed outside could serve gelato. Food trucks also have huge social media appeal, especially as they are less formal than a sit-down meal. You could also buy your own food truck and take it to local events or festivals to spread the word about your restaurant.



<h4 class="wp-block-heading">Entertainment</h4>



Alfresco dining creates a serene ambience that we only have for a few months out of the year in the UK, so as a restaurant you should definitely capitalise on this by providing entertainment. For example, live music would work perfectly in courtyards or even beer gardens.



You could <a href="https://pos.toasttab.com/blog/summer-restaurant-events">also experiment with themed nights</a> such as an outdoor cinema club or a games night. Table tennis or pool tournament would be a great idea too and is really easy to set up. Don’t forget to offer a prize for the winner!



Outdoor entertainment can also extend into your functions too. Given summer is home to both wedding and prom season, this is the perfect opportunity to utilise your outdoor areas to cater for large crowds. If your restaurant has sliding doors that lead to your outdoor space, you can merge the two spaces. 



This will also give you the option to create different zones for functions, such as the dance floor outside and the buffet inside. If your restaurant also has stunning views overlooking the coast or city, this would make your outdoor areas even better for providing entertainment too. 



<h4 class="wp-block-heading">Conclusion</h4>



UK summertime may be short-lived, but that doesn’t mean you can’t harness the abundance of potential that alfresco dining has to offer. Whether your restaurant or pub already offers outdoor dining, or if it’s something you are considering, it’s definitely worth getting on board with. After all, the sun brings people out to enjoy themselves. Why not let them do so in your fantastic restaurant?



However, in order for your restaurant outdoor seating area to be a real success this summer, you need lots of customers to visit it. Here at Stampede, we provide businesses with <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/">customer insights based on their Guest WiFi connections</a>. Allowing you to market your restaurant, along with your outdoor summer events. 



Plus, if your customers are on the WiFi at your summer dining experience, this creates the perfect <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">content to share on social media</a> &#8211; helping to promote your business further. 



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How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

Today, online reputation is everything. Within this, TripAdvisor and Facebook can be seen as the major players in the hospitality reputation space. But online reputation is also probably the most difficult thing to control. Once something is published online, it stays there. What if there would be a way of controlling it through your offered Guest WiFi?







<h4 class="wp-block-heading">The importance of online reputation</h4>



When asked by TripAdvisor, 93% of customers said that online reviews impact their booking decisions and that 53% of customers say they won’t visit a venue that doesn’t have any online reviews. 



Additionally, a study by Cornell University found that a 1x increase in a venue’s average user rating on a 5-point scale makes potential customers 13.5% more likely to come along. 



It’s pretty clear that <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">online reputation</a> should be a critical objective for any business operating in the service industry. Especially, as online reviews affect bookings, revenue and much more. Both in the positive and negative direction. So, getting the control back over your online reviews and hence reputation should be your utmost goal.



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<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1024" height="768" src="https://stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-1024x768.png" alt="Reviews-feature" class="wp-image-13241" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-1024x768.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-300x225.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-768x576.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-150x113.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-560x420.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-900x675.png 900w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-592x444.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-80x60.png 80w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-120x90.png 120w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><div class="wp-block-media-text__content">
Get the control back over your online reviews.



<a href="https://stampede.ai/reviews/">Check out our Reviews Feature.</a>
</div></div>



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In order to get the most accurate picture of your guest experience, it’s important to get as much guest feedback as possible. As your online reputation is mainly built based on this feedback. However, if you don’t have your customers&#8217; contact details, how can you do this? 



<h4 class="wp-block-heading">Boost your online reputation with your Guest WiFi</h4>



Well, one obvious way is having an automated solution, integrated with your guest WiFi. This would allow you to send emails / SMS to your customers, asking them to review you on TripAdvisor and like you on Facebook. Pretty straight forward. 



With <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Stampede</a><a href="https://stampede.ai/blog/getting-started-with-guest-wifi/"></a><a href="https://stampede.ai/blog/getting-started-with-guest-wifi/"> Guest WiFi</a>, you offer your customers a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">great WiFi experience</a> whilst they are on your premises. In addition, Stampede now has an integration that will automatically email guests after they have left, encouraging them to leave an online review on TripAdvisor and like you on Facebook. Also, it&#8217;s entirely up to you if you want to send this notification directly after they&#8217;ve left or an hour or so later.



On top of that, Stampede customers have experienced a 200% increase in Facebook likes by offering a smart guest WiFi solution.



Do you want to achieve the same results? Why not contact Stampede and start increasing your online reputation and <a href="https://stampede.ai/blog/how-wifi-can-help-boost-guest-reviews-of-your-venue/">get more TripAdvisor reviews</a> and Facebook likes?



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>



Or sign-up for a free trial today. Boost your online reputation by using your Guest WiFi.



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Improve Your Online Reputation Through Guest WiFi

Do you own or operate a restaurant? If so, then you&#8217;re likely always on the lookout for ways to increase customer loyalty, revenues, and long-term growth.



One of the best solutions that could help with all these goals is having a <a href="https://stampede.ai/blog/what-is-a-hospitality-crm-system-a-full-guide">Customer Relationship Management (CRM) system</a> in place.



CRMs can vastly improve marketing efficiency by providing restaurants with clever tools to create campaigns that personalise every interaction between your business and customers.



In this blog post, we&#8217;ll discuss how restaurants benefit from using an integrated CRM solution.&nbsp;



<h2 class="wp-block-heading" id="h-understanding-how-a-crm-system-can-help-increase-revenue-for-restaurants">Understanding How a CRM System Can Help Increase Revenue for Restaurants</h2>



Restaurants are always searching for ways to increase revenue and attract repeat customers. One solution that has proven effective is investing in a restaurant CRM system.



By using a CRM, restaurants can <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">collect and consolidate customer data </a>in one place to gain a comprehensive understanding of their clientele. This allows them to grow a customer profile by using different data sources and digital touchpoints. Sources could be coming from your Guest WiFi, your order &amp; pay app or your table booking software. So they can better tailor experiences to the needs and preferences of individual guests.



Additionally, a restaurant CRM solution allows for data-driven decision-making, enabling restaurants to make strategic choices about marketing campaigns, menu offerings, and more.



By automating and streamlining many operational tasks, a CRM also frees up staff time. This allows them to focus on providing exceptional customer experiences.



<h2 class="wp-block-heading" id="h-identifying-and-segmenting-your-audience-with-a-crm-system">Identifying and Segmenting Your Audience with a CRM System</h2>



As a restaurant owner, identifying and segmenting your audience is crucial for a successful marketing strategy. With the help of a CRM system, you can better understand your customers, their behaviour and how they have interacted with your venue.



You can create segments based on specific characteristics, such as demographics, purchasing patterns or preferred menu items.



Additionally, you can combine data from different sources, such as your table booking system, your Guest WiFi or your loyalty program. This will help you gain even deeper insights into your customers.



<h2 class="wp-block-heading" id="h-benefits-of-personalised-marketing-through-a-crm-system">Benefits of Personalised Marketing Through a CRM System</h2>



When it comes to restaurant marketing, nothing beats the power of personalised marketing through a CRM system.



Once you’ve segmented your data, you can tailor your marketing efforts to each individual customer. This helps you create more targeted and personalised email and SMS campaigns that resonate with customers and make them feel valued.



As a result, you can grow a loyal customer base that feels a strong emotional connection to your brand. When customers experience a personalised experience from your restaurant, they&#8217;re more likely to return time and time again.



This means that you can increase repeat visits, boost customer spending and ultimately grow your restaurant business.



Personalised marketing through a CRM system is a valuable tool that can help you differentiate your restaurant from competitors and build long-lasting customer relationships.



<h2 class="wp-block-heading" id="h-takeaways">Takeaways</h2>



Overall, the benefits of using a <a href="https://stampede.ai/amaze">restaurant CRM system</a> are numerous, serving as a valuable tool for driving revenue growth and improving customer satisfaction. You can understand customer behaviour, segment your audiences, and receive invaluable insights into customer preferences and habits.



By leveraging the insights provided by a reliable CRM system, restaurateurs are able to create long-term relationships with customers while optimising their digital marketing strategies.&nbsp;



Many restaurants have successfully used a CRM to leverage their business operations and generate better results for their companies. Restaurant owners and operators should therefore seriously consider investing in innovative technologies like a CRM system.

How Restaurants Benefit From A CRM System

The Power of Reviews and Recommendations

TechRound Interview with Patrick Clover

Tracking success from digital marketing to physical conversion is what we’ve always focused on. But with so many operators becoming increasingly dependent on revenue from online sources, tracking online conversion becomes important where it perhaps wasn’t before.



 Today I’m going to show you a totally free Google tool that tells you how well campaigns and promotions perform online.



 It’s called UTM tracking. UTM stands for Urchin Tracking Module and it ties together digital campaigns with results on your website. They do this by providing extra information in the website URL that you define.



 To use UTMs you’ll need to have <a href="https://analytics.google.com/" target="_blank" rel="noreferrer noopener">Google Analytics</a> installed on your website. This is also free to use and quick to install.



<h4 class="wp-block-heading" id="h-how-does-it-work">How Does It Work?</h4>



Example: In a customer email newsletter, there is a banner to “BUY GIFT CARDS” at the top that takes people to your gift card purchase system on your website.



 The link on that banner might look like this, the UTMs are in red:



www.mybusiness.com/gift-card



?utm_source=Newsletter&amp;utm_medium=Email&amp;utm_campaign=winter-campaign&amp;utm_content=header-banner



There are 4 pieces of information this link will pass to your Google Analytics when a newsletter reader clicks on the banner:&nbsp;



<ul class="wp-block-list"><li>Source (Newsletter)</li><li>Medium (Email)</li><li>Campaign (winter-campaign)</li><li>Content (header-banner)</li></ul>



Looking at your gift card webpage in Google Analytics you can then see how many people arrived there from the header banner in your winter campaign email newsletter. If they go ahead with the purchase, this information will still be present in the analytics for your confirmation/success page.&nbsp;



 So you can see exactly how many people went from email to web page to purchase.



 If you’re running lots of digital campaigns on different social media channels; with a variety of emails; or to certain customer segments, UTMs are a hugely powerful way to see exactly what perform best. You can then focus more on what works, and less on what doesn’t.



 To set up your own UTMs use this tool: <a href="https://ga-dev-tools.appspot.com/campaign-url-builder/" target="_blank" rel="noreferrer noopener">Campaign URL Builder</a> and it will generate the full URL you can add to your digital campaigns.



 There are so many website providers out there that we can’t advise how to install Google Analytics in the space we have here but all the major ones (WordPress, Wix, Square etc.) will have guides on YouTube.



 If you need any assistance adding links with UTMs in your email and SMS campaigns, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Improve Your Campaign Measurement

The troubling news:&nbsp;72% of hospitality operators have noticed a dip in visitor frequency&nbsp;recently. But more importantly:&nbsp;59% have also observed an increase in spend per head!



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While the frequency might go down, customers want to treat themselves whilst they’re out.



So, what’s the best way for hospitality operators to tackle this? Level up your&nbsp;upselling strategy!



Here are two simple techniques you can use to increase spend per head and table.



<h5 class="wp-block-heading" id="h-deploy-marketing-for-pre-visit-upselling">Deploy Marketing For Pre-Visit Upselling</h5>



There are many opportunities to make some additional sales before customers come to your venue.



Start with your&nbsp;booking confirmation email. Make sure to highlight any offers or special packages straight away. Give customers a sneak peek of what they might miss out on and leave them with an&nbsp;easy option to book any add-ons.



On top of that, send an automated SMS (or email) the day before or on the day of the booking. This message should focus on your promotions once again but this time&nbsp;create some urgency, i.e.&nbsp;&#8220;last chance to enjoy our …”, “you don’t want to miss our … special”.



<h5 class="wp-block-heading">2 Quick Win In-Venue Upselling Ideas</h5>



The biggest upselling opportunities present themselves once customers are actually at your venue.



Check out these two proven in-venue techniques that will help you increase spend per head:



<h6 class="wp-block-heading">1) Train your staff for at-the-table upselling</h6>



<ul class="wp-block-list"><li>Use cross-selling and offer pairing recommendations, i.e. drinks or sides</li><li>Make personal staff or customer-based recommendations &#8211;&nbsp;“I love our new …”, “One of our most popular …”</li><li>Try to upsell on high-margin items and suggest the larger option first</li><li>Highlight popular daily or seasonal menu specials</li><li>Make personalised recommendations based on previous visits &#8211;&nbsp;“Same … as usual?”</li><li>Let customers sample drinks</li><li>Offer desserts to go</li></ul>



<h6 class="wp-block-heading">2) Use digital upselling</h6>



The most effective in-venue upselling technique is to&nbsp;push your&nbsp;promotions directly to your customers&#8217; phones. Instead of relying solely on table displays which might not grab their attention.



This digital upselling can be done through a&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#upsell" target="_blank" rel="noreferrer noopener">captive portal WiFi solution</a>. Once customers have joined your WiFi you can immediately reach out to them with automated marketing messages.



Using digital tools for upselling also helps you to&nbsp;compensate for any staff shortages and busier periods.



<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to find out more about how our Guest WiFi solution can help you increase spend per head massively through&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#upsell" target="_blank" rel="noreferrer noopener">digital upselling</a>.

How To Sell More And Increase Spend Per Head With Upsell

We’re pleased to announce our latest integration for Stampede with order-and-pay provider <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">Storekit</a>.&nbsp;



This game-changing integration enables hospitality operators to turn transaction data into powerful marketing campaigns. In turn, this will improve revenues and profitability for hospitality brands working with Storekit and Stampede, whilst also providing the other benefits of both platforms.



<h2 class="wp-block-heading" id="h-who-is-storekit">Who is Storekit?</h2>



Year founded:&nbsp;Storekit formally launched in 2020, although&nbsp;they&#8217;ve been working in hospitality tech for over a decade&nbsp; What it does:&nbsp;With <a href="http://storekit.com/">Storekit</a>, your customers can order and/or pay from their smartphone, wherever they are. For table ordering, that means bigger orders, and a better customer experience. For takeaway, that means growing your audience and improving your bottom line. Why customers love it:&nbsp;Storekit is the easiest and most beautiful mobile ordering system on the market – they&#8217;re bringing world-class consumer software to independent venues. It&#8217;s easy for your customers, easy for your team, and easy for you.&nbsp; &#8220;More sales. That&#8217;s the best thing about Storekit. 100%.&#8221; – Savan, Owner, The Arch Pub&nbsp;



<h2 class="wp-block-heading" id="h-the-integration">The Integration</h2>



So, what does this new integration look like? For operators using Storekit, they can now sync their customer and transaction data into Stampede automatically. This adds a new interaction within Stampede, which can be used to create targeted marketing lists.&nbsp;



Then it’s over to Stampede’s Marketing to send out email and SMS campaigns specifically crafted for those customers, based on their transaction history from Storekit. You can even stack the interactions with other Stampede features for more detailed targeting.



And it comes full circle too. When those customers come back to the venue, or make another purchase through Storekit, that information is attached to the campaigns sent through Stampede. This gives operators a level of reporting and ROI tracking rarely seen for hospitality brands.



Here are some examples of the kind of mailing lists you could build now:



Customers who have: Spent over £500 (via Storekit) AND have a birthday in the next 4 weeks (via Stampede Guest WiFi)



What to send: Send them a special birthday offer, knowing that they’re likely to spend big at your venue



<meta charset="utf-8">Customers who have: Spent more than £1000 (via Storekit) AND have left a negative review (via Stampede Reviews) What to send: Send them a win-back campaign as part of service recovery and turn them back into a brand advocate.



<h2 class="wp-block-heading">Improving Your Profitability</h2>



When it comes to acquiring new customers, many hospitality businesses still depend heavily on third-party delivery partners like Uber Eats, Deliveroo and Just Eat. All of which come with huge costs and minimal profits.&nbsp;



The combined power of Storekit and Stampede can help operators improve profitability by moving away from depending on these third party businesses. Gather customer data and bring more orders direct to your order-and-pay. Then, keep them coming back and ordering more with intelligent marketing that you control.



<h2 class="wp-block-heading" id="h-working-together">Working Together</h2>



A shared philosophy by both Stampede and Storekit on what technology should do for hospitality brands has come to fruition via this new integration. Together, we want to provide restaurants, bars, cafes and more with the kind of tech previously only available to online and eCommerce businesses.



Angus Jackson, Co-founder at Storekit said &#8220;For us, it was a no brainer to integrate with Stampede; they&#8217;re building beautiful tech that fits perfectly with our product philosophy &amp; mission to support forward-thinking and ambitious operators. We&#8217;re really excited to see our mutual venues making use of the rich data that will be at their fingertips&#8221;



Our founder Patrick said “We don&#8217;t use this phrase lightly but this is a game-changer for our customers. Storekit’s order-and-pay product is best in class and the integration between Stampede and Storekit enables unparalleled visibility on the entire customer journey. “



<h2 class="wp-block-heading" id="h-getting-started">Getting Started</h2>



The integration is available to use from 2nd December. If you have both Stampede and Storekit already set up, integrating the systems takes only a couple of minutes. You can <a href="https://help.stampede.ai/en/articles/5778183-how-to-link-up-your-storekit-integration" target="_blank" rel="noreferrer noopener">find a guide here</a>, or talk to one of our team on live chat.



To learn about either Storekit or Stampede, and this latest integration you can <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">book a call with our team here</a>.

New Integration With Storekit

<h4 class="wp-block-heading" id="h-burst-into-your-customers-inboxes-and-maximise-your-promotions">Burst into your customers&#8217; inboxes and maximise your promotions</h4>



To make your job a little easier and save you time coming up with campaigns, we’ve created an Email Marketing Handbook specifically for hospitality brands.



Download your FREE Email Marketing Handbook for August 2024 now and start scheduling and promoting your campaigns. Get inspired with ideas for the Olympics, Prosecco Day, August Bank Holidays and more, all in one handy guide.



Featuring 5 instant and seasonal campaign ideas, 4 ready-to-use templates and 8 additional resources from our blog.

August 2024 Hospitality Email Marketing Guide

This week’s social media topics are great to boost engagement with your customers in a funny way and also to do something good.&nbsp;



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 Here are our top picks for this week.



<h4 class="wp-block-heading" id="h-8th-of-december-pretendtobeatimetravelerday">8th of December &#8211; #PretendToBeATimeTravelerDay</h4>



Calling all those Doctor Who fans out there, this is your day! Time travelling has captured our imagination for centuries. It’s about getting an answer to the “What if?” question, learning more about the past or finding out what the future holds.



 Choose a time period you want to be in. Get dressed accordingly and start acting as a time traveller. Get creative here, you might use words from the past and regard everything with curiosity and fascination. Technology, what’s that?



 Tip: Ask your customers &#8211; If you could travel back when/where would you go?



<h4 class="wp-block-heading" id="h-9th-of-december-christmascardday">9th of December &#8211; #ChristmasCardDay</h4>



Are your team “I love sending greeting cards to everyone” or rather “Nah, can’t be bothered”?&nbsp;



 Each year approximately 2 billion Christmas cards are sent in the US, with 900 million in the UK. That’s a lot! On average, people in the UK sent 16 cards. Despite the trend moving towards e-cards and greetings via social media, paper cards are still preferred by the majority.



 No matter if you go for paper or digital, the tradition of sending a card to loved ones has been upheld. It is always nice to receive a personalised card, someone is thinking of you and spent some time writing a card.&nbsp;



Tip: Newsletter time &#8211; start preparing your holiday wishes to your customers. Think of the content and images you want to use. You might use a quote or share a story of your venue.



<h4 class="wp-block-heading" id="h-11th-of-december-christmasjumperday">11th of December &#8211; #ChristmasJumperDay</h4>



Christmas jumpers are a substantial part of Christmas! Who’s got the silliest one? Once a tradition, now definitely a trend. But how did the knitwear become so popular? It was in 2001 when two Canadians organised the first “Ugly Christmas Sweater Party”.&nbsp;



 But did you know that Christmas Jumper Day is a cheerful and festive event to raise funds for the Save the Children charity? Get your team involved and don’t forget to share it with your customers. <a href="https://www.savethechildren.org.uk/christmas-jumper-day" target="_blank" rel="noreferrer noopener">Find out more here</a>



Tip: Share a pic of your staff proudly wearing their jumpers. Also a great opportunity for a social media competition &#8211; post a pic of you in your favourite jumper and tag a friend to win.&nbsp;



 If you&#8217;ve got your email holiday greetings ready to go and could do with a little helping hand, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We&#8217;ll support you getting the word out to your customers.

What’s On This Week – 7/12/2020

New service keeps spontaneous pub trips alive while supporting track and trace

People around the world have had to adapt to sudden changes in routine. Many of us, for instance, have found ourselves at home with hours of free time at our disposal. Is this you?



You’ve done the relaxing thing and caught up on sleep, you’ve updated your website and social media accounts, you are ready and waiting to implement new marketing ideas, and you have cleaned your home and venue from top to bottom. Now what? &nbsp;



Now’s the time to find alternative ways of being productive. It’s time to upskill during downtime! It’s time to take coronavirus by the horns and show it that it’s not going to get the better of you. You’re going to improve your knowledge and your insight so that your brand is stronger and ready to take on the market during the toughest of times.&nbsp;



Let’s do this!



But how?



One way to use your time constructively is to learn new skills. This way, you can gain or maintain certification while differentiating yourself or your hospitality business moving forward. With on-demand modules and other online options such as webinars, home-study courses, educational podcasts, and endless video tutorials, the opportunities to learn remotely, safely, and in your own time are seemingly endless. Allow us to point you in the right direction.



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">10 Online Tools that Can Help You to Improve Your Skills for the Hospitality Industry</blockquote>



<h3 class="wp-block-heading">1. <a href="https://www.udemy.com/" target="_blank" rel="noreferrer noopener">Udemy</a></h3>



Udemy has something for everyone. Whether you want to learn more about online marketing, perfect your customer service, or up your knowledge on health and safety in the hospitality industry – this is the go-to platform for quick certificate courses. The courses vary in price but are mostly easy on the pocket (look out for specials). You can also download the Udemy app so that you can up your skills while on the move.&nbsp;



<h3 class="wp-block-heading">2. <a href="https://learndigital.withgoogle.com/digitalgarage/courses" target="_blank" rel="noreferrer noopener">The Google Digital Garage</a></h3>



Looking to brush up on the fundamentals of online marketing? The Google Digital Garage is a platform that has been created for those who are eager to take their business online and enjoy all the benefits. What we love about this platform (over and above the fact that it’s free to access) is that it delivers thorough digital skills courses. It teaches users by giving relatable examples of how different types of businesses can use digital channels in different ways. Once you have completed your online course, you’ll receive a certificate endorsed by Google and the IAB Europe.



<h3 class="wp-block-heading">3. <a href="https://www.duolingo.com/" target="_blank" rel="noreferrer noopener">Duolingo</a></h3>



Hotel and restaurant owners understand the importance of speaking a second (or third) language. This skill can keep you a step ahead of your competition and it also makes you look more professional (not to mention cool). And that’s where Duolingo steps in. The app allows you to learn foreign languages easily. You can also set weekly goals for yourself and track your progress. Best of all, it’s free.



<h3 class="wp-block-heading">4. <a href="https://www.skillpill.com/" target="_blank" rel="noreferrer noopener">Skill-Pill</a></h3>



Skill-Pill is an app that helps you to be the teacher. By mastering the app’s modules and functionality, you can learn how to create courses and training videos that can improve the skills of your employees. From bettering your customer service to learning how to improve your sales and marketing techniques, you will be able to customise the learning experience for your employees so that information is easily absorbed.&nbsp;



<h3 class="wp-block-heading">5.<a href="https://moodle.com/app/" target="_blank" rel="noreferrer noopener"> Moodle Mobile</a></h3>



This nifty app has many diverse settings and has been designed so that users can access their course material even when they go offline. Apart from having access to a plethora of different learning material, you will also be able to use the app to view your course grades and socialise with users who are studying the same or similar skillsets. Did we mention that it’s free?



<h3 class="wp-block-heading">6. <a rel="noreferrer noopener" href="https://itunesu.itunes.apple.com/coursemanager/" target="_blank">iTunes U</a></h3>



iTunes U is an open learning channel that features educational audio and video files from universities, museums, and media organisations around the world. The resources are endless, and you can search, download, and play the educational content the same way you would manipulate a song or a podcast on iTunes.&nbsp;



<h3 class="wp-block-heading">7. <a href="https://moz.com/" target="_blank" rel="noreferrer noopener">Moz</a></h3>



<a href="https://www.business2community.com/youtube/8-best-business-youtube-channels-to-sharpen-your-entrepreneur-skills-02254474">Business 2 Community[1]</a> refers to Moz as a “technical prowess”. It’s also a good resource to have when you are looking for user-friendly content to learn from. Specifically focusing on educating business owners about the ever-changing world of SEO and inbound marketing, here you will find up-to-date tutorials on the latest in digital online marketing. No misinformation here.&nbsp;



<h3 class="wp-block-heading">8. <a href="http://www.hipsterceo.com/" target="_blank" rel="noreferrer noopener">Hipster CEO</a></h3>



We’ll admit, it was the name that first drew us to this mobile game. Yup, this is a sim game instead of a traditional set of courses. When looking into the dynamics of this application, however, we were more intrigued by its ability to help users brush up on their business skills whilst having fun. With a tagline “Build a killer start-up. Or whatever” the aim of the game is to select the industry which you want to start in, hire employees, and go through the ropes to ensure that your “business” is a success. In short, it’s a simulation game that allows you to give those “what if” ideas a test run.&nbsp;



<h3 class="wp-block-heading">9. <a href="https://www.yourprimer.com/?force_layout=True" target="_blank" rel="noreferrer noopener">Google Primer</a></h3>



This basic app allows you to pick a business topic or skill – and then you get to enjoy interactive activities around the set topic. It’s the perfect tool to use if you only have a few minutes a day to brush up on your hospitality skills. Whether you are new to business or want to learn about the best digital marketing strategies, this is a great user-friendly offline and online learning aid.&nbsp;



<h3 class="wp-block-heading">10. <a href="https://smallbusiness.withgoogle.com" target="_blank" rel="noreferrer noopener">Google Small Business</a></h3>



Yes, we’re mentioning Google for the third time. This is only because it provides amazing business learning tools. <a href="https://smallbusiness.withgoogle.com" target="_blank" rel="noreferrer noopener">Google Small Business</a>, for example, is one of the company’s more recent initiatives, but it’s a powerful learning portal despite its infancy. Essentially, the site helps you to learn how to master the art of marketing yourself on Google. It’s free, the content is easy to absorb, and the information will be extremely valuable to your business.&nbsp;



Want to learn more about Wi-Fi marketing? <a href="https://stampede.ai/company/">Contact Stampede</a> so that we can help you to up your knowledge on one of the hospitality industry’s fastest-growing marketing tools.



References:



<a href="https://www.business2community.com/youtube/8-best-business-youtube-channels-to-sharpen-your-entrepreneur-skills-02254474">[1] Business 2 Community. 8 Best Business Youtube Channels to Sharpen Your Business Skills</a>

Upskill in the downtime - where to learn new digital skills

Where To Upskill During Downtime

There is a misconception that is hard to debunk even in today&#8217;s world… women do not like numbers and are only interested in communication.

In a data hungry world, it&#8217;s no surprise that with this misconception, only <a class="" href="https://www.huffingtonpost.com/susan-wojcicki/tech-industry-gender-gap_b_9089472.html" target="_blank" rel="noopener noreferrer">26% of tech jobs are held by women</a>. As data, analytics and coding are generally associated with numbers.
As a marketing professional this is something that I find troubling. It seems that marketing analytical/data focused jobs are dominated by men, while content and PR by women.
Interestingly, data focused roles, such as Data Analysts and Digital Marketing Managers, are usually better paid than content and PR roles, such as Content Manager and PR Manager.
Not to mention the average pay gap, for <a class="" href="https://www.marketingweek.com/2018/01/08/salary-survey-2018-gender-pay-gap/" target="_blank" rel="noopener noreferrer">marketing and sales directors is 12%</a>, and for <a class="" href="https://www.marketingweek.com/2018/01/08/salary-survey-2018-gender-pay-gap/" target="_blank" rel="noopener noreferrer">marketing associate professionals around 18%</a>.
I know this is generalising, but that&#8217;s my experience.
As today is International Women&#8217;s Day, I&#8217;m here on a mission to debunk this nonsense.
To start off, here are JUST three out of millions of women that are known for being extremely good in using data!
<h3>Data-driven women</h3>
1. <a class="" style="font-family: Montserrat, arial, sans-serif; font-size: 16px;" href="https://www.forbes.com/profile/sheryl-sandberg/" target="_blank" rel="noopener noreferrer">Sheryl Sandberg</a> &#8211; Chief Operating Officer of Facebook
She is a technology executive that brings data to life, helping to dramatically boost revenues at Facebook. She joined Google as business-unit general manager in 2001 and became Facebook COO of in 2008.
Sandberg has demonstrated her value amongst other executives on earth, <a style="font-size: 15px;" href="https://www.vogue.com/article/sheryl-sandberg-what-she-saw-at-the-revolution">managing hyper-growth</a>, through data.
2. <a class="" style="font-weight: bold;" href="https://www.forbes.com/profile/marissa-mayer/" target="_blank" rel="noopener noreferrer">Marissa Mayer</a> &#8211; Ex-President and CEO of Yahoo! 
She is an information technology executive, known for her work in Google as the first female engineer and also on the three-person team responsible for <a class="" href="https://en.wikipedia.org/wiki/AdWords" target="_blank" rel="noopener noreferrer">Google AdWords</a>.
 “<a class="" href="https://www.fastcompany.com/1403230/googles-marissa-mayer-assaults-designers-data" target="_blank" rel="noopener noreferrer">Forty shades of blue</a>”, Mayer tested 40 different shades of blue, that they were randomly shown to visitors. Google would note which colour earned more clicks &#8211; now that is real data and testing &#8211; and that’s how the blue colour we see on Gmail and other apps was chosen. 
3. <a class="" href="https://www.gartner.com/analyst/52512/Cindi-Howson" target="_blank" rel="noopener noreferrer">Cindi Howson</a> &#8211; VP of research at Gartner and founder of BI Scorecard
She is a business intelligence and management reporting expert. Some of her work is based on advising BI tool selections and developing products exclusively hands on testing.
This BI expert shares her knowledge in market trends, vendors and best practises in both the<a class="" href="https://blogs.gartner.com/cindi-howson/" target="_blank" rel="noopener noreferrer"> Gartner</a> and <a class="" href="http://biscorecard.typepad.com/biscorecard/" target="_blank" rel="noopener noreferrer">BI Scorecard</a> blog &#8211; have a look to learn more about BI and analytics.  
<h3>So do we really hate numbers?</h3>
Of course not!
I personally enjoy working with data analytics and even learned to code a bit for fun. Unfortunately, this misconception is forced on us, not only with numbers but in so many more aspects:
<iframe loading="lazy" src="//www.youtube.com/embed/VhB3l1gCz2E" width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
I am not just saying this, the topic has been heavily researched in many studies and analysis. If you want to find out more and enjoy a good read, click <a href="https://www.theguardian.com/education/2015/mar/05/girls-lack-self-confidence-maths-science-oecd-school-engineering" target="_blank" rel="noopener noreferrer">right here</a>.
Where can you learn more about these high demanded skills, like analytics and coding?
There are a bunch of skills you can learn. There are courses which are very easy to find, just google it, and you will see all the possibilities! Here are some places that I normally get my information from…
<ol>
<li style="font-weight: 400;"><a class="" href="https://www.codecademy.com/catalog/subject/all" target="_blank" rel="noopener noreferrer">Codecademy</a> &#8211; Free courses for all levels</li>
<li style="font-weight: 400;"><a class="" href="https://www.coursera.org" target="_blank" rel="noopener noreferrer">Coursera</a> &#8211; Any course you want to do, you will find it here</li>
<li style="font-weight: 400;"><a class="" href="https://moz.com/blog" target="_blank" rel="noopener noreferrer">Moz</a>, <a class="" href="https://blog.kissmetrics.com" target="_blank" rel="noopener noreferrer">Kissmetrics</a>, <a href="https://community.spiceworks.com/?source=navbar-global" target="_blank" rel="noopener noreferrer">S</a><a href="https://community.spiceworks.com/?source=navbar-global" target="_blank" rel="noopener noreferrer">piceworks</a> &#8211; Check some of these blogs to expand your knowledge</li>
</ol>
Ok &#8211; you work for a tech company, why are you writing this?
For 3 reasons:
<ol>
<li style="font-weight: 400;">Incentivise women to learn tech related skills and join this world.</li>
<li style="font-weight: 400;">Celebrate International Women’s Day.</li>
<li style="font-weight: 400;">To have a hook to our product 😉 &#8211; as a good representative of my company I am proud of what we do, and what we offer.  </li>
</ol>
<h3>WiFi &amp; Customer Analytics for your business</h3>
So what can you do to use analytics in your favour? Are you using on-site analytics? Or collecting any type of data from your customers? If not, then you are not maximising the possibilities of your Guest WiFi. 
With the features that Stampede offers, you will be open to a whole new world of marketing. With our dashboard you&#8217;ll be able to analyse data, have insights and act on improving your marketing activities and even your business as a whole!
Explore our Guest WiFi software solution that will allow you to capture and analyse customer data, automating and increasing the effectiveness of your marketing campaigns.
Want to know more? 
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Analytics are for everyone – Happy International Women’s Day

When you look at your social media feeds, you are probably concerned with the <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">content you personally post</a> onto it. In reality, it’s just as important to receive content posted by others on your feeds too. After all, it would hardly be considered sociable to just have a digital conversation with yourself. What your feeds need are lots of followers who are engaged with your brand. Also, aren’t afraid to show it through likes, comments and similar interactions.&nbsp;So, make use of user-generated content on your social media channels.







If you are new to the concept of user-generated content, now is the time to get clued up, especially if you want to maximise your marketing potential in the digital age. Here’s everything you need to know. Including a general background as well as how to implement user-generated content on your own feeds too.&nbsp;



<h4 class="wp-block-heading">What is user-generated content?</h4>



As the name suggests, user-generated content is anything <a href="https://blog.hootsuite.com/user-generated-content-ugc/">that has been posted onto your website or social feeds by other people</a>. This could take the form of likes, comments, images, reviews, or videos.&nbsp;



In essence, it’s the art of your brand being promoted without you directly promoting yourself. For example, somebody sends a tweet and tags you in to say what a fantastic meal they had at your restaurant. That content has been generated by a user. Which you can now like or retweet to promote your restaurant, despite the fact you didn’t directly create it.&nbsp;



<h4 class="wp-block-heading">Why does it matter?</h4>



First and foremost, user-generated content gives an authentic view of your business. As a company, you can toot your own horn by saying you’re the “best Italian restaurant in Scotland” or that you are “the number one curry house in Glasgow”. However, most businesses will big themselves up, and <a href="https://neilpatel.com/blog/content-isnt-working-for-you/">for the most part, it rarely comes across as believable</a>.



Having an independent customer reach out and say the same, however, is a total game-changer. Suddenly you have someone tagging themselves at your restaurant. Uploading a picture commenting it was “the best meal out they’ve ever had” &#8211; not only is it free advertising, it’s way more believable when it comes from an actual customer.



If you’re still not convinced. Think about how we believe the <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">reviews of total strangers</a> on the likes of Yelp and Trip Advisor. We search out these reviews before booking because we want an honest opinion. Which isn’t always what the user gets from an official website alone. If the review comes from a real person not connected with the company who isn’t being paid to state their opinion, we believe it more. That value is why user-generated content is so important for your restaurant.&nbsp;



<h4 class="wp-block-heading">How to encourage user-generated content</h4>



It sounds simple enough. But if you don’t have social media accounts that are easy to find and are active, it’s unlikely you will receive any user-generated content. Granted, social media accounts do require someone to monitor them. The payoff is well worth it when you can turn all those likes, comments and shares <a href="https://www.marketingdonut.co.uk/social-media/social-media-strategy/use-social-media-to-market-your-business">into free marketing for your business</a>.



Photo and video content are especially popular, as it gives your customers a real look at the food you serve and the overall environment of your restaurant. One way to encourage this is to create incentives for checking in. Or you could ask the customer to tag your company in photos taken in your restaurant. It’s also a good idea to collate content left on review websites as well as your own. The more interactions, the better!



<h4 class="wp-block-heading">How to get the most out of user-generated content&nbsp;</h4>



On a basic level, you should be responding to likes, tweets, comments etc as this then generates further impressions and interactions, helping to boost your social stats. It also shows you care about what your customers are saying about you &#8211; thank them for the love!



The one downside is that retweets or comments have a short lifespan. One way to really harvest the potential of user-generated content is to <a href="https://www.smartinsights.com/content-management/content-marketing-strategy/5-ways-use-user-generated-content-in-marketing/">take your positive customer interactions and use them in other ways</a>. For example, retyping a comment and putting it into your email marketing. Or even creating further social media posts that feature the comment but tag the owner in to show your appreciation.&nbsp;



The more you get out of your user-generated content, the more it is worth to your business. Remember this is absolutely free, trustworthy marketing that has the potential to fill those empty tables when your restaurant is most quiet. Don’t simply pat yourself on the back when someone likes what you do, use it to the full advantage!&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



What your customers are saying about your business matters more than ever. Now they can share their feedback via online portals. Likes, shares and reviews are more than just a “well done” for your business. They are meaningful interactions that could generate even more trade for your restaurant.&nbsp;



If people have taken the time to positively review your restaurant, you should look for strategies to best capitalise on this. After all, there’s no better marketing tool than glowing reviews from patrons who are looking to tell the world how great you are!



By maximising your user-generated content on your social media channels, your diners are effectively generating their own marketing campaigns. Even better, on behalf of your restaurant, even as they dine with you! <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Add in an excellent WiFi system from Stampede</a>. So, you’ll be well on your way to mastering your best ever marketing campaign.&nbsp;



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

The Importance of User-Generated Content on Social Media

<a href="https://www.tempestbrewco.com/" target="_blank" rel="noreferrer noopener">Tempest Brewing Co</a>.,&nbsp; a craft beer company nestled in the Scottish Borders, released details of their reopening but with a bit of a twist which caught our attention.



 Instead of another set of policies, guidelines and changes to operations, they have put full focus on their events program as their route to reopening.



 Their Tap Sessions events were a feature of their taproom before nationwide lockdown and the sessions are now live again as hospitality opens back up again. Every session is “built around a theme” and each person gets 5 different beers to try, a tasting session with the brewer, some bar snacks and a drink to take away for later.



 It’s a few small changes that make it stand out in your inbox or social feed.



 A “you must pre-book” policy now becomes “book your space at our regular events”. The “limited numbers of customers at a time” becomes a “private beer tasting event” with plenty of available slots to book in the months to come.



 Repackaging how you reopen presents many other potential benefits. Not only does it stick in people’s minds, but it will also appeal to those people who are perhaps more apprehensive of going to larger venues that are open for (relatively) normal service.



 If you’ve already reopened for normal trade with a&nbsp; “soft-launch” , don&#8217;t worry, the opportunity still exists to do something special to celebrate reopening. Discounts and promotions aren&#8217;t such an obvious choice but special events that make the most of new measures fit well.



Regardless of what you’re doing to promote your reopening, we can help you <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">get the message out</a> to your audience, whilst also making the <a href="https://stampede.ai/how-it-works/hospitality-reopening" target="_blank" rel="noreferrer noopener">contact details collection</a> easy for everyone when they visit.

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New Feature – Stampede Table Booking System

<h2 class="wp-block-heading">New version software now live!</h2>



Discover V4.0



<a href="#webinar-video">Watch our Webinar below</a>



After lots of hard work, we&#8217;re happy to announce the fourth iteration of our software platform is now live



The new version includes:



&nbsp;A totally redesigned user experience making the software faster and easier to use than ever.



An overhaul of our marketing suite including changes to the interface as well as improved functionality in the email builder.



Enhanced insight and statistics within the software providing more detail that you can use to grow your business.



Our Lastest feature &#8211; <a href="https://stampede.ai/blog/introducing-stories/">WiFi Stories</a>



WiFi Stories allows you to promote news, offers, events and more in a dynamic way.



Check out our webinar below for more information or contact our team below for a 1-to-1 demo.



<h3 class="wp-block-heading"><a href="https://stampede.ai/contact/">Book A Demo</a></h3>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div id="webinar-video" class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Product Update Webinar | Stampede" width="500" height="281" src="https://www.youtube.com/embed/j0m4R1SXXqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Webinar script&nbsp;</h4>



Welcome &#8211; 0:00



Dashboard overview &#8211; 0:36



Stampede’s new dashboard layout makes V4.0 extremally easy to navigate with all your key customer data pulled into one place.



<ul class="wp-block-list"><li>Reports and analytics</li><li>Reviews</li><li>Marketing campaigns</li><li>Branding/login</li><li>Amount of people in your venue</li></ul>



Analtyics &#8211; 2:24



Find out who and when your customers are in your venue with our improved analytics and graphs



<ul class="wp-block-list"><li>Male/Female</li><li>Opt-ins vs opt-outs for marketing</li><li>Customer Timeline Graphs&nbsp;</li></ul>



Branding/login &#8211; 3:27



With our new editor and layout &#8211; building your business splash page has never been easier



<ul class="wp-block-list"><li>View what your business splash page will look like on a mobile device</li><li>View GDPR terms</li><li>Edit data capture on the same page as design to see real-time updates&nbsp;&nbsp;</li><li>Customise your splash page like a professional with our easy to use editor&nbsp;</li></ul>



Marketing automation &#8211; 4:30



Stampede’s marketing automation feature has undergone a redesign so you can track and implement a number of different campaigns quickly and efficiently to ensure you are reaching a return on investment.



<ul class="wp-block-list"><li>Compare campaigns</li><li>Cash value ROI tool</li><li>Send limit</li><li>Create audiences</li><li>&nbsp;“And” rule to send multiple campaigns to customers</li><li>“Or” rule for more targeted campaigns to customers&nbsp;</li><li>Send SMS and email campaigns</li><li>Stampede’s email builder has lots of new features to create eye-catching emails&nbsp;</li></ul>



Reviews &#8211; 8:31



The Reviews tool has an easy to use filter system so you can manage all your reviews in one place efficiently. The review email template has also undergone a modern upgrade that autofill images and text from your splash page to create a stylish, branded design automatically&nbsp;



<ul class="wp-block-list"><li>Filter based on website or time&nbsp;</li><li>Email template upgrade</li></ul>



Stories &#8211; 9:41



WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your Connect account, you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.



You can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics, and other marketing tools.



<ul class="wp-block-list"><li>How to create stories</li><li>How to track impressions</li></ul>

Connect Version 4.0

The Internet is a great place, full of valuable information, shared experiences and <a href="https://www.youtube.com/watch?v=QXtC0jOVZNs" target="_blank" rel="noopener noreferrer">cute animal videos</a>. 

In 2018, more than 4 billion people are expected to make use of mankind’s greatest invention. Keeping this number in mind, the problems that can arise are obvious. The anonymity we all have on the Internet often times results in people behaving rudely and sharing their (sometimes very questionable) view on things. It’s easy to see why opinions clash with so many strange people meeting each other online.
In order to inspire a conversation about safety and respect online, especially for children and young people, today we&#8217;re celebrating <a href="https://www.saferinternet.org.uk/safer-internet-day/2018" target="_blank" rel="noopener noreferrer">Safer Internet Day</a>!
 The Internet is a free place, which means it can be wonderful and fascinating place, but it also means that it’s easy to encounter content that is sometimes not suitable for children and youngsters.
<h3>Create, Connect &amp; Share Respect</h3>
It’s a fact- children need to try everything- just think of the hand on the stove, a real classic. Their natural curiosity helps them to understand the world and make sense of their environment, but it can be dangerous, especially when we think about exploring the internet. The most basic example are videos from battle zones that we see in the news everyday (and this is still a rather mild example). The web reflects our human nature and, to be honest, it’s not always pretty. Guns, drugs and pornography (not even mentioning Trump’s hair here) is nothing a child should be able to find easily on the world wide web. If you don’t believe me what a weird place the internet can be, <a href="http://weirdorconfusing.com/" target="_blank" rel="noopener noreferrer">simply click here</a>.
Protecting youngsters from cruel and unsuitable content is only one aspect of the Safer Internet Approach. The other major topic that Safer Internet Day touches on is the way people communicate with each other and behave while online. I&#8217;m sure you&#8217;ve encountered rude comments on YouTube or people insulting each other in a forum. One of the factors that enhance the questionable way some people treat each other is the anonymity we have on the Internet. Let’s take the Safer Internet Day as a reminder to act as role-models in the way we treat each other online (and even offline) and make the Internet even more beautiful.
Stampede supports Safer Internet Day and the idea of making the Internet a safer environment for children. That’s why one of the amazing <a class="" href="https://www.stampede.ai/how-it-works#security" target="_blank" rel="noopener noreferrer">security features</a> we offer is the web filter that helps businesses to be sure everyone can use Guest Wifi in the venue without having to worry about what might pop up on their browser. Let’s make sure we all create, connect &amp; share respect. 
If you want to learn more about how a proper Guest WiFi can help businesses to grow, click the button below and find out.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Safer Internet Day

Customer experience in hospitality can be pretty tumultuous at the moment. Thankfully, email has long had a place in the customer experience. It can play a big part in boosting the customer engagement, regardless of current circumstances.



 While email is no substitute for person-to-person contact, it can supplement the customer experience. Keeping your business front of mind via their inbox will get you more repeat bookings and visits, and it doesn’t have to be a chore.



 Here are 3 types of email that can improve customer experience without costing you time



 Thanks for visiting This a simple email that can serve a couple of functions. It can work as a humble message from management to a recent customer to thank them for choosing to visit that venue.&nbsp;



This email is also a chance to ask for feedback and reviews. A “How was your visit?” email, with a thank you note, is a super-effective way to get more reviews and increase your overall score.



<p id="h-welcome-backwhen-a-customer-comes-back-you-can-automate-an-email-that-acknowledges-their-return-visit-with-another-short-message-while-it-might-be-different-staff-working-when-they-return-automation-technology-can-make-sure-repeat-customers-are-remembered">Welcome back When a customer comes back, you can automate an email that acknowledges their return visit with another short message. While it might be different staff working when they return, automation technology can make sure repeat customers are remembered.



 This short note of recognition will make repeat customers feel special, deepening that loyalty to your business. It also gives you a option to include a special offer, exclusive to repeat customers, that could increase their spend while rewarding them.



<a href="https://www.youtube.com/watch?v=gABz6940YzU&amp;t=51s" target="_blank" rel="noreferrer noopener">Happy Birthday</a> Although it requires some more detailed data capture, this email undoubtedly pays off for the extra effort. Again there are a couple of ways to use it:



 A quick note to say “Happy birthday, have a great day!” keeps you connected with the customer and builds rapport, even when they’re not at the venue.



 But the way many Stampede customers use this message to get covers and bookings is with <a href="https://www.youtube.com/watch?v=gABz6940YzU&amp;t=51s" target="_blank" rel="noreferrer noopener">a birthday offer</a>. Some offer a free bottle of prosecco with a birthday booking, or a discount on the bill for tables of 6+ and it’s incredibly effective.



 Arguably the best feature of these emails is that they can all be automated. Once the email is built it can be automatically sent to any customers when the time is right. There’s no need to constantly write emails and hit “Send”.



 To find out more about <a href="https://stampede.ai/how-it-works/automations/" target="_blank" rel="noreferrer noopener">automated messages</a> and how to set them up, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Hassle-Free Customer Loyalty

Tripadvisor recently rolled out their <a href="https://www.tripadvisor.com/travel-safe">TravelSafe</a> updates for businesses and travellers. The update focuses on bringing safety measures implemented in response to COVID-19 to the forefront.&nbsp;



These changes have the potential to really shake things up in terms of ratings and rankings on the platform as consumer interests change and adapt to life after lockdown. Our research has discovered that less than 1 in 100 restaurants in the UK has added their safety measures to Tripadvisor following the update.



<h2 class="wp-block-heading">What does Travel Safe do?</h2>



<div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21.png" alt="" class="wp-image-18924" width="471" height="121" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21.png 942w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-300x77.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-768x197.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-150x39.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-592x152.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-190x49.png 190w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.12.21-350x90.png 350w" sizes="(max-width: 471px) 100vw, 471px" /></figure></div>



For business listing owners, there are new sections available to provide details of safety measures in place. Businesses with this information get a badge on their listing preview.



<div class="wp-block-image"><figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2020/07/Screenshot-2020-07-28-at-16.02.04.png" alt="" class="wp-image-18923" width="215" height="314"/></figure></div>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



For customers, there’s a new filter in the search results for “Venues with safety measures in place&#8221; (which takes the top spot) and there is also safety measure specific questions for those travels and customers writing reviews.



<div style="height:143px" aria-hidden="true" class="wp-block-spacer"></div>



<hr class="wp-block-separator"/>



<h6 class="wp-block-heading">Related Article: <a href="https://stampede.ai/blog/guest-review-management/">Guest Review Management</a></h6>



<h2 class="wp-block-heading">The Research Process</h2>



To get a better understanding of the impact this update has for businesses, we’ve gone through the results for hotels, restaurants and food and drink businesses in the UK’s 30 biggest cities (by population), from the point of view of a customer. We’ve gathered the results <a href="https://docs.google.com/spreadsheets/d/1RluNwd94iCgJtc-lLKAsR2rZ3nslfqiWwOrIm-pTM9o/edit?usp=sharing">in a table </a>to compare hospitality industry segments and geographic areas.



We looked up the number of hotels and restaurants in each city, then applied the “Properties taking safety measures” filter in the left-hand column of the search results.



This was carried out for Restaurants, Bars and Pubs, Tea and Coffee and Hotels.



<h2 class="wp-block-heading"><a href="https://docs.google.com/spreadsheets/d/1RluNwd94iCgJtc-lLKAsR2rZ3nslfqiWwOrIm-pTM9o/edit?usp=sharing">The Results</a></h2>



The numbers are striking. Out of 48,000 Restaurants in those 30 cities, only 406 venues showed up with the “Safety Measures” filter applied. That’s less than 1%.&nbsp;



For hotels, there was a marked increase in results showing up with the filter applied. From 9,000 properties, 625 included details of the safety measures they had put in place. A sturdy 6.9% across the nation.



London has the most restaurants with new COVID safety measures in the UK (134) but this is only 0.69% of London restaurants listed by Tripadvisor.



The southern cities of Bournemouth, Southampton and Portsmouth all feature highly on the list for restaurants with measures listed (3.93%, 1.77% and 1.63%). This is expected given their reputation as staycation hotspots on the south coast.



Nottingham and Glasgow top the list for the highest proportion of hotels with safety measures detailed at 12.5% and 11.5% respectively.



The full data for Restaurants and Hotels is below and you can view all the results of the research <a href="https://docs.google.com/spreadsheets/d/1RluNwd94iCgJtc-lLKAsR2rZ3nslfqiWwOrIm-pTM9o/edit?usp=sharing">HERE.</a>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table.png" alt="Restaurant results for tripadvisor safety measures" class="wp-image-18932" width="579" height="629" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table.png 772w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-276x300.png 276w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-768x834.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-150x163.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-592x643.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-55x60.png 55w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Restaurants-Tripadvisor-Table-83x90.png 83w" sizes="(max-width: 579px) 100vw, 579px" /></figure></div>



<div style="height:37px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2.png" alt="Hotel results for tripadvisor safety measures research" class="wp-image-18934" width="537" height="611" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2.png 716w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-264x300.png 264w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-150x171.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-592x673.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-53x60.png 53w, https://website-backend.stampede.ai/wp-content/uploads/2020/07/Hotel-Tripadvisor-list-2-79x90.png 79w" sizes="(max-width: 537px) 100vw, 537px" /></figure></div>



<h2 class="wp-block-heading">Food For Thought</h2>



As one of the go-to sites when searching for places to eat and drink it’s surprising that so few venues have managed to get their Tripadvisor listings updated. Especially after going to so much effort to implement their safety measures and the consumer desire to be well informed of precautions.&nbsp;



According to <a href="https://www.cga.co.uk/2020/07/20/cga-and-ukhospitality-set-out-the-industrys-road-to-recovery">CGA researc</a>h under a quarter (23%) of consumers are only returning to venues with caution and a third (33%) only doing so if they are sure that added precautions were in place.



Safety Culture says ‘while ‘Super Saturday’ saw millions flock to pubs and bars, just a quarter (26%) of the British public feel safe going back to pubs and bars and only 37% feel safe going back to restaurants and cafes.’ It says there is an ‘urgent need for business to be transparent about new measures for customer and employee safety.’



At the time of writing, only about 60% of hospitality venues have reopened. It follows that as more reopen, the number with measures listed on there will climb and competition within that filtered search view will increase.



<h2 class="wp-block-heading">Advice For Owners</h2>



First, head to Tripadvisor and carry out a search in your local area using the same process we laid out above, or check out the results for the nearest big city. Have a look at what others near you have done.



Here’s a great example of one we found to take inspiration from:



<figure class="wp-block-image size-large"><img decoding="async" src="https://stampede.ai/wp-content/uploads/2020/07/Steakhouse-safety-measures-tripadvisor-1024x343.png" alt="steakhouse safety measures on tripadvisor" class="wp-image-18938"/></figure>



The Tripadvisor platform allows you to give a bullet point list of measures in place, provide contact details for any further questions and provide a short written note which allows for a more personal touch too.



With this information in place, a business will be significantly more visible to those concerned and cautious customers who want to be reassured before venturing out.&nbsp;



<h2 class="wp-block-heading">Wrapping Up</h2>



Whilst we are still in early stages of reopening, it’s a critical time to act on this. The numbers were quite startingly given the struggles already faced and the need to come back strong. The updates look eye-catching to customers on Tripadvisor and they themselves have put a lot of weight behind showing off safety measures.



It’s well worth taking a few minutes to update your listing after all the effort gone into making the venue safe and those who get to it sooner will be better for it. There’s a huge opportunity out there for those businesses able to reassure customers and increase their footfall as a result.



If you&#8217;d like any more information on our research please <a href="https://stampede.ai/company#contact">contact us.</a>

How Tripadvisor’s Safety Measures Are Impacting Hospitality Businesses

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

New Features & Updates – September 2023

The countdown to one of the biggest days for hospitality is on. Mother’s Day is coming up end of the month! Time to promote your Mother&#8217;s Day marketing offers.



<hr class="wp-block-separator"/>



Customers are keen to get out and about again. Make the most out of it and create a special day for your customers, whether this is in your venue or through your at-home offers.



Also, consider collaboration opportunities with local suppliers for flowers/seeds, chocolate, wine, etc. to offer an all-in-one Mother’s Day package deal.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-promote-your-mother-s-day-offers">How to promote your Mother&#8217;s Day offers</h4>



Use the full breadth of your marketing channels to get your offers out there. Best practice before you get started with Mother’s Day communications is to give your audience a chance to opt-out early on, as not everyone wants to receive them.



Email and SMS marketing is your best bet to promote any pre-bookings. Adding some free extras will make your offers even more attractive. And don’t forget to schedule a last-minute sales booster campaign the week before to fill in any empty spaces.



Social media contests are also great at creating more awareness of your offers. Re-creation and throwback photo competitions (tag to win) are fun ways to engage with your audience.&nbsp;



In addition, a simple pop-up or banner on your website, featuring your offers will help you attract even more customers.



Pro tip &#8211; tools like <a href="https://www.canva.com/search/templates?q=mothers%20day" target="_blank" rel="noreferrer noopener">Canva</a> come with a wide range of ready-to-use Mother’s Day templates that will help you save some time creating your email campaigns, banners and social posts.



<h4 class="wp-block-heading">10 In-venue ideas</h4>



Create a memorable experience and get inspired by some of our in-venue ideas.



<ul class="wp-block-list"><li>Offer classes &#8211; cooking/baking, cocktails, flower arrangement, pottery</li><li>Run a mother and child event (including adult children!)</li><li>Treat grandmas with a free drink or dessert</li><li>Get kids involved with some <a rel="noreferrer noopener" href="https://www.personalcreations.com/blog/mothers-day-kids-craft-ideas" target="_blank">crafty activities</a></li><li>Host a charity event &#8211; raffle with prizes to win</li><li>Hire a photographer or photo booth</li><li>Put some live music on</li><li>Create a dedicated mum’s food/drinks special&nbsp;</li><li>Offer a <a rel="noreferrer noopener" href="https://www.visitlondon.com/things-to-do/food-and-drink/restaurant/best-unusual-afternoon-teas-in-london" target="_blank">themed afternoon tea</a></li><li>Come up with a full on family Sunday lunch offer &#8211; including kids treats</li></ul>



<h4 class="wp-block-heading">10 E-commerce ideas</h4>



E-commerce sales at this time can make a big contribution to your revenue. Include links to your online shop on your socials and in your emails to make it easy for customers to order. Check out this article on <a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener">how to set up a successful e-commerce page</a>.



Here are some extra revenue ideas to tap into.



<ul class="wp-block-list"><li>Full at-home experience &#8211; meal-box for brunch/afternoon tea with drinks and decoration</li><li>Breakfast-in-bed box</li><li>Family cook-at-home kits</li><li><a rel="noreferrer noopener" href="https://my.morrisons.com/mothers-day/mothers-day-baking/" target="_blank">Baking kits</a> for kids</li><li>Dessert-only box with flowers</li><li>Luxurious picnic hamper</li><li>“Treat your mum” gift hamper</li><li>Personalised gift cards with extra add-ons</li><li>“Me time” voucher for a mum’s night out</li><li>Double loyalty points for online orders</li></ul>



Mother&#8217;s Day marketing content ready but not sure how to set up your email campaign? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team who are happy to help.

20 Mother’s Day Marketing Ideas to Ramp Up Revenue

The Ultimate Beginners Guide to WiFi Jargon

Feature Update – Improved campaigns, reporting and imports

Turn Customers into Fans with Merchandise for Hospitality

Staycations: 6 Ways To Get Your Business Noticed

Marketing to track and trace customers in hospitality

Can You Market To ‘Track and Trace’ Customers?

5 Technology Tools for hospitality businesses to reopen with after lockdown

5 Technology Tools to Help Hospitality Reopen After Lockdown

How to Set Up a Competition on Social Media Channels

Keeping track of your&nbsp;table reservations&nbsp;on an old-school booking sheet can be a daunting task, often prone to errors. Plus, taking bookings over the phone adds additional strain on your already busy staff.&nbsp;With an online table booking system, you can lift off some of the burdens whilst also&nbsp;increasing your operational efficiency, as well as&nbsp;customer satisfaction.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



However, there’s a wide range of booking systems on the market, choosing between them can be a challenge.



So, how do you make sure a<a href="https://stampede.ai/blog/new-feature-stampede-table-booking-system/" target="_blank" rel="noreferrer noopener">&nbsp;table booking system</a>&nbsp;does what you expect and need?



<h5 class="wp-block-heading" id="h-11-must-have-table-booking-system-features">11 Must-Have Table Booking System Features</h5>



Here are 11 key features (and some optional ones) to look out for that will help you pick the right one.



<h6 class="wp-block-heading">Customer point of view:</h6>



<ol class="wp-block-list"><li>User-friendly interface &#8211; easy to navigate, minimal clicks to make a booking, automatically resizes for all screens</li><li>A simple calendar view to choose day &amp; time</li><li>Options to add special requests and dietary requirements</li><li>The ability to brand and design touch points to support customer experience</li></ol>



<h6 class="wp-block-heading">Business point of view:</h6>



<ol class="wp-block-list"><li>Full table management &#8211; set cover length &amp; number, availabilities, booking priorities</li><li>Timelines &#8211; quick visual overview of upcoming bookings</li><li>Floor plan &#8211; manage venue layout and seating plan</li><li>Real-time booking updates &amp; offline access</li><li>Booking reminders &#8211; automated email &amp; SMS reminders to reduce no-shows</li><li>Easy to embed on the website with a link on your social channels</li><li>User-friendliness &#8211; intuitive to use and quick for staff to get started</li></ol>



<h6 class="wp-block-heading">Additional nice-to-have features:</h6>



<ul class="wp-block-list"><li>Full integration with your CRM and other tech tools (i.e. feedback tools)</li><li>Waitlist management &#8211; online queueing option</li><li>Pre-order feature with integrated menu</li><li>Pre-payment option for deposits</li></ul>



<h5 class="wp-block-heading">Quick Tips &#8211; How To Master Essential Table Booking System Features</h5>



Calculate your&nbsp;average dining time&nbsp;per table to determine the right booking slot size.



Add some&nbsp;extra time to your slots&nbsp;to leave enough space in between each booking. This allows you to clear the table and get ready for the next customer.&nbsp;



Make sure to&nbsp;block larger online bookings&nbsp;(for events, parties, etc.) by setting a max. party size, i.e. &lt; 10 pax. And be sure to offer an alternative contact method for those that don’t fit the regular options.



Leave some tables free&nbsp;during peak times to allow for walk-ins and take them off your online bookings.



Start filling more tables with a table booking system that makes it easy for everyone.&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

Planning, importing data, reporting. These are the bread around the meat of your marketing campaigns (i.e. the fun bit with all the actual content).



In most platforms, campaign reporting often creates more questions than answers, is hard to understand and difficult to navigate.



Likewise, importing CSV lists is often a major frustration for marketers across the board.



It can be so much easier to plan and iterate on your email campaigns, and we’ll prove it.



<h2 class="wp-block-heading" id="h-what-s-new">What&#8217;s New?</h2>



<h3 class="wp-block-heading">Segments</h3>



Create new segments in one click from past campaigns.&nbsp;



Target just the openers, or just the clickers to double-down on conversions with a tailored follow-up campaign.



Navigate to a campaign, head to the reports and you’re one click from a new audience segment.



Follow-up campaigns to engaged, but not converted, customers are hugely effective at increasing conversions.



Try it now.



<h3 class="wp-block-heading">Planning</h3>



A small but critical part of your campaigns. When should you send them? Normally this takes months of testing to get answers.



To get you an answer now, we’ve added a new AI-powered helper to give you better insight into the best send times for your business.



You can now see the best day of the week and time of day to send emails for maximum performance, based on your past campaigns.



<h3 class="wp-block-heading" id="h-reporting">Reporting</h3>



From what we’ve seen out there, these tend to be quite rubbish.&nbsp;



With this latest update, our campaign reports provide the detail that so many miss, giving you valuable insight in seconds&nbsp;



<ul class="wp-block-list">
<li>Improved conversion attribution reports show real spend at your venue via walk-ins / bookings / gift card sales / online orders</li>



<li>Full email click maps help you pinpoint the most popular content in your campaign, so you can optimise future emails and boost your click-through rate</li>



<li>Quick breakdowns of Most engaged contacts and top clicked links, make it easy to see what performed best and who your biggest fans are</li>



<li>Export reports to CSV for further analysis. Handy if you need to send them on to third-parties outside your organisation, or merge with other data.</li>
</ul>



<h3 class="wp-block-heading" id="h-data-imports">Data Imports</h3>



<ul class="wp-block-list">
<li>CSV uploads are way faster with bigger files. Merge and move lists faster. If this has been holding you back from switching email platform, it’s time to reassess.</li>



<li>Auto-emails will tell you when an import is done. Hit “Upload” and get back to designing the email whilst your audience populates.</li>



<li>Field mapping: also faster.</li>
</ul>



All of this is now available on your Stampede account, so<a href="https://product.stampede.ai"> get stuck in.</a>&nbsp;



If you need any help you can reach our team on <a href="mailto:support@stampede.ai">support@stampede.ai</a> or visit our Knowledge Base

Love it or hate it, we all had some time now to form our own opinion on AI-generated content such as <a href="https://openai.com/blog/chatgpt/">ChatGPT</a> from OpenAI.&nbsp;



One thing is for sure, it is definitely causing one of the biggest uproars in the marketing world at the moment. You can’t escape it and it’s hard to keep up with the pace of its change.&nbsp;



With <a href="https://stampede.ai/connect">&#8216;.ai&#8217; in our web address</a> and a penchant for all things technology, we had to follow the hype and did some playing around with it to test it for you.



With every new thing, there’s the good, the bad and the ugly. So here’s our take on the latest craze of AI tools.



<h2 class="wp-block-heading" id="h-take-it-with-a-pinch-of-salt">Take it with a pinch of salt</h2>



One of the great fears is that you might end up with plagiarised content. Such content could harm you in the eyes of Google (and others) in terms of search engine optimisation.



We’ve run some AI-generated content that we had written against a plagiarism checker and well, the outcome wasn’t looking good, hitting above the 90% mark. So this is something some of the platforms still need to work on.



Besides the originality of content, you also want factually correct information. There have been a good amount of examples floating around (see example below) showing incorrect output which might lead to misinformation spreading unwantedly.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="950" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png" alt="AI-generated faulty content" class="wp-image-22938" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-300x278.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-768x712.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-150x139.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41.png 1102w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Platforms have always made it clear though, that the emphasis is mostly on creativity, not on factuality. So make sure to always double-check the output and apply some common sense.



And now, the biggest question of all: will it replace the human writer?&nbsp;



No.&nbsp;



AI is a tool, like any other we use in marketing, i.e. design tools, keyword research platforms, etc. A tool that can make our daily jobs easier, quicker and more efficient.&nbsp;



It’s more like your new writing assistant than a fully-fledged digital ghost author.



<h2 class="wp-block-heading">The tricky bit</h2>



Getting the input right is by far the most important yet most difficult bit when generating AI content.



You might not need to write the entire content yourself but you still need to figure out how to get high-quality content or the ideal structure of a piece.



So at least at the beginning, you will spend a decent amount of time on the AI tool. It’s about trying and testing different input styles to get it where you want it to be and in line with your brand voice.



Our tip: aim for simple instructions. How would you explain this to a friend?&nbsp;



It’s also essential to read the manual. You need to be able to speak the instruction language that the tools understand. They use different jargon to how you would ask for something naturally.



Below is a quick Jasper command example.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="458" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png" alt="Jasper commands" class="wp-image-22932" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-300x134.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-768x343.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1536x686.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1200x536.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-150x67.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command.png 1696w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">Make AI-generated content work for you</h2>



No doubt, there is a lot you can do with AI, especially in marketing where we spend much of our time producing new content.



Here are 10 quick ways AI tools can take some workload off you:



<ol class="wp-block-list">
<li>Brainstorm on certain topics/keywords</li>



<li>Generate subject/headlines</li>



<li>Create and improve headlines for ads</li>



<li>Produce long-form content, like blog articles</li>



<li>Get instant social media posts</li>



<li>Produce SEO-relevant content</li>



<li>Create sales emails &amp; workflows</li>



<li>Do keyword research&nbsp;</li>



<li>Optimise FAQs</li>



<li>Summarise content into bullet points</li>
</ol>



<h2 class="wp-block-heading">The Takeaway</h2>



It’s fair to say that AI is at a starting point. With time those tools will learn and improve and ultimately get better.&nbsp;



Savvy marketers will figure out pretty soon how to leverage it to their full advantage. And sooner or later, AI will probably become a part of our tech stack.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stay tuned for <a href="https://stampede.ai/blog/chatgpt-vs-jasper-the-two-most-popular-ai-tools-compared">part two of this series</a> to find out more about how ChatGPT and Jasper, two of the most used tools compare.

AI Tools for Marketers: An Insider’s View

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dengenius|title:Free%20Engenius%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fvendor%3Dengenius||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]So you have a EnGenius Tech products? [/fildisi_callout][/vc_column][/vc_row]

Engenius Tech

How to stay relevant right now if your hospitality venue is still closed? We have gathered some promotion tips for you to boost your sales.



<hr class="wp-block-separator"/>



Reopening has finally kicked off across the UK. Businesses and customers have been looking forward to this for a long time. Lots of work and effort has gone into a successful reopening in the past few weeks. Sticking to all guidelines and making it safe for customers and staff.&nbsp;



According to <a href="https://www.morningadvertiser.co.uk/Article/2021/04/19/How-many-pubs-reopened-outside-on-Monday-12-April" target="_blank" rel="noreferrer noopener">recent figures </a>though, only a quarter of licensed UK venues were able to open for outdoor trading. Some simply don’t have any outdoor area or not enough space to adhere to distancing rules. Those venues have to stay patient to be able to open in a few weeks with rules further easing.



So, how do you make sure your closed business stays relevant if your neighbour has just opened up welcoming customers back in?



We had a look into some questions that might come up for those that are still closed and only operate through takeaway and/or delivery. Check out our ultimate promotion tips and ideas to boost your venue sales.



<h4 class="wp-block-heading" id="h-how-to-promote-takeaway-and-delivery">How to Promote Takeaway and Delivery?</h4>



In general, it all comes down to staying at the front of your customers’ mind. Making sure that your venue is trending on all relevant channels, on a regular basis.&nbsp;



<h4 class="wp-block-heading" id="h-communication-methods">Communication Methods</h4>



The main focus here should be on email and SMS, followed by socials. Social media will be dominated by content from places open and serving. So, show up where others are not so visible.



Emphasise on the fact that reopening is coming closer for your business and in the meanwhile:



“To help you pass/shorten the waiting time &#8211; don’t miss on your weekly dose of your favourite [meal/drink]. ”



“Do you miss us? When was the last time you had [meal/drink]?“



“Rainy day? What about staying in and order some [meal/drink]?”



“Lunch’o’clock and still working from home? Time for a [meal/drink] order!”



<h4 class="wp-block-heading" id="h-special-promotions">Special Promotions</h4>



For an extra nudge, come up with special offers and deals. Create a sense of urgency by using limited time offers or special weekend deals:



“Get % off for takeout orders placed with alcoholic drinks only valid between … pm and &#8230; pm.”



“For every 10th takeaway/delivery order places &#8211; Your chance to win a reopening voucher.”



“Free dessert to the first 15 takeout/delivery customers who use the code “SWEET.”



In combination with a Social Media contest:



“Who will be your first date once we’re open again? Tag to win.”



In combination with your loyalty scheme:



“Collect 5 stamps for all takeaway\delivery orders to get … % off for your first reopening meal.”



“We value your loyalty. Order now and save later.”



<h4 class="wp-block-heading" id="h-inspiration-jump-on-the-picnic-bbq-season">Inspiration &#8211; Jump on the Picnic &amp; BBQ Season</h4>



Picnic and BBQ season has begun! A nice way of meeting friends &amp; family for some quality time outdoors. Plus, the weather is improving day by day and it stays within lockdown rules.&nbsp;



Promote a special picnic-style and/or BBQ takeaway or meal kit to further boost your sales. You can either just provide the food and drinks or the full hamper. <a href="https://www.olivemagazine.com/guides/top-10-take-away-picnic-hampers-in-london/" target="_blank" rel="noreferrer noopener">Get inspired by other venues&#8217; picnic takeaway offers.</a>



<h4 class="wp-block-heading" id="h-what-s-next">What&#8217;s Next?</h4>



Got some great marketing ideas for your takeaway and delivery to bring to life? Get in touch with us on <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">contact@stampede.ai</a> or <a href="tel:0131 510 7008" target="_blank" rel="noreferrer noopener">0131 510 7008.</a>



Follow <a href="https://twitter.com/stampede_speaks" target="_blank" rel="noreferrer noopener">#PrepStartsNow</a> for more tips around a successful reopening and don&#8217;t forget to check out our <a href="https://stampede.ai/prep-start-now/">Prep Starts Now Page</a> to benefit from amazing offers from our industry partners.

Venue still closed? 4 Promotion Tips to Boost Sales

There’s no escaping the fact that staffing is a major problem in the hospitality industry right now. Adding to that, recruitment to solve the staffing problem is not only time-consuming in itself but also challenging at the moment too.



However, there are a bunch of ways that digital tools and automation that can help you when short-staffed.&nbsp;It’s all about getting more done with less so that your team can focus on doing what they’re best at &#8211; creating and delivering an unforgettable customer experience.&nbsp;



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-digitise-and-automate-your-tasks">Digitise and automate your tasks</h4>



There’re various areas of your business that you can automate. As a starting point, have a look at platforms like <a href="https://zapier.com/" target="_blank" rel="noreferrer noopener">Zapier</a> or <a href="https://automate.io/" target="_blank" rel="noreferrer noopener">automate.io</a> to get some ideas around easy workflow automations. They’re quick to set up but can take a big workload off your shoulders.



Tools like those are ideal for tasks like collating data from different sources into one, formatting large spreadsheets and creating alerts and messages for your team to act on.



In general, we would recommend focusing your automations on your customer communication and reviews.



<h4 class="wp-block-heading" id="h-plan-and-schedule-social-media-posts">Plan and schedule social media posts</h4>



Operating a business and coming up with regular social media posts to engage with your customers can be tough. To free up some of your time, make use of platforms such as <a href="https://later.com/" target="_blank" rel="noreferrer noopener">Later</a>, <a href="https://www.hootsuite.com/" target="_blank" rel="noreferrer noopener">Hootsuite</a>&nbsp;or <a href="https://buffer.com/" target="_blank" rel="noreferrer noopener">Buffer</a>&nbsp;to plan posts ahead and schedule them in advance.&nbsp;



Top Tip: <a href="http://assets.blackbx.io.s3.amazonaws.com/magnets/july-august-social-media-calendar-2021-Stampede.pdf" target="_blank" rel="noreferrer noopener">Download our free social media calendar</a> to get two months worth of post ideas.



<h4 class="wp-block-heading" id="h-email-and-sms-automations">Email and SMS automations</h4>



Marketers spend an average of 3.48 hours a week on email marketing. A good amount of your messaging will be repetitive, such as to welcome new customers, send out birthday offers or reservation reminders.



With email and SMS automations you can set up and send targeted campaigns triggered by your customers’ behaviour. Just let the automation do the work for you.



<h4 class="wp-block-heading" id="h-automated-reviews-management">Automated reviews management</h4>



Even though more is better, gathering and monitoring reviews manually and then going through all kinds of review platforms to analyse them is probably giving you a headache.&nbsp;



You can set up automations to request reviews automatically and collect all of them (from various platforms) in one dashboard. What’s more, with the right review management system in place negative reviews can be held back. This gives businesses the opportunity and time to handle them.



<h4 class="wp-block-heading" id="h-make-technology-do-the-work-for-you">Make technology do the work for you</h4>



Lastly, technology is a great support in your daily operations. It can take work off your staff and increasing productivity and revenue for you.&nbsp;



3 main tech tools you should consider implementing in your venue that will further support your staff:



<ul class="wp-block-list"><li>Smart <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">Track and Trace solution</a> that captures your customers’ data automatically through your Guest WiFi and QR codes</li><li>Order &amp; pay app</li><li><a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">Digital Stamp Cards</a></li></ul>



Also, have a look at our exclusive offers from our tech partners on our <a href="https://stampede.ai/prep-start-now/" target="_blank" rel="noreferrer noopener">Prep Starts Now</a> page that can further help you operate more efficiently.&nbsp;



<a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team to find out how our all-in-one platform can support you with Track and Trace, automations and more when short-staffed.

These Automations Can Help When Short-Staffed

New research has revealed Brits only try new food and drink venues 1-2 times a year

Just in time for the busy festive period our engineering team have put together a brand new level of reporting on the Stampede software: Multi-site reporting.



As we begin working with more and more multi-site clients, the need to provide this level of detail for their marketing and management teams became a big priority. The new reporting suite allows users to compare all their locations working with Stampede, side-by-side across our numerous metrics.



<h4 class="wp-block-heading">How Does It Work?</h4>



At a glance, users can now compare metrics like customer dwell time between their top performing venues, which venues have the highest review scores or easily spot which venue has the most return visitors. Likewise, the reporting can be used to spot potential issues such as a venue with lower than normal new customer numbers. 



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="420" src="https://stampede.ai/wp-content/uploads/2019/11/Total-Customers-1024x420.png" alt="" class="wp-image-13656" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-1024x420.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-300x123.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-768x315.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-1200x492.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-150x62.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-592x243.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-146x60.png 146w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-219x90.png 219w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers.png 1226w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Each location displayed as a bar on the graph</figcaption></figure>



Managers responsible for looking after multiple separate locations will find this time saving, but also incredibly insightful to help spot new trends and opportunities with their venues. You&#8217;ll be able to clearly identify the impact of your other marketing and advertising activities on your venues. Running an event for the first time at one site? You can see the business uplift versus other sites and getting planning for your next event, building on the success.



If you&#8217;re using our Reviews feature you&#8217;ll be able to compare all your locations review scores side by side. Using this info you can then make extra efforts to improve those sites with weaker scores. Dive in to the Reviews section of that site and read your customers&#8217; feedback. In our experience, there&#8217;s always a few easily identified trends that can make for a quick win.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="419" src="https://stampede.ai/wp-content/uploads/2019/11/New-Customers-1024x419.png" alt="" class="wp-image-13652" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-1024x419.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-300x123.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-768x315.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-1200x492.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-150x61.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-592x242.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-146x60.png 146w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-220x90.png 220w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers.png 1228w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Total across all venues is displayed top-left</figcaption></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="420" src="https://stampede.ai/wp-content/uploads/2019/11/Return-Customers--1024x420.png" alt="" class="wp-image-13653" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--1024x420.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--300x123.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--768x315.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--1200x493.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--150x62.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--592x243.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--146x60.png 146w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--219x90.png 219w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers-.png 1228w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading">Accessing the reports</h4>



To find Multi-Site reporting in the Stampede system head to Analytics -&gt; Multisite. You can change the date ranges and sort the columns by the stats you want to compare. Below the table you&#8217;ll find charts for each of the metrics with all your venues lined up

New Product Feature: Multi-site Reporting

Following on from our recent updates such as <a href="https://stampede.ai/blog/apple-id-login/">Apple ID login</a>, web forms and <a href="https://stampede.ai/blog/new-feature-alert-gift-cards/">e-gift cards</a>, we’ve turned our focus to our mobile app.



The latest version of our Android and iOS mobile apps have been almost completely reworked with our latest features in mind.



Users with access to the web-based <a href="https://product.stampede.ai">Stampede system</a> (product.stampede.ai) can use their existing login details to access the app. From the app Stampede users can:



<ul class="wp-block-list"><li>Receive immediate notifications of important events (new customers, gift card purchases, new reviews etc.)</li><li>Scan and redeem e-gift cards</li><li>Monitor customer reviews that the venue receives</li><li>Get key statistics about their venue(s)</li><li>Get up to the minute reporting on marketing campaigns</li></ul>



This set of streamlined features allows busy users to keep up to date with key info on venues without sitting in front of a PC.



<h2 class="wp-block-heading">Notifications</h2>



Under Account in the mobile app’s menu, you have a wide range of notification types to choose from. This will allows you to choose exactly what activity you want to know about from your Stampede account.



Notification options include:



<ul class="wp-block-list"><li>New customer registration</li><li>New customer visit to venue</li><li>Location Guest WiFi Online/Offline</li><li>Periodic reports of location insights and data</li><li>New gift card purchased</li><li>Marketing campaign activity</li><li>New reviews</li></ul>



These will prove particularly useful for venue owners and managers on-the-go looking to keep an eye on performance. It is also useful for IT partners in case there is an issue with <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a> in a venue.



<h2 class="wp-block-heading">Gift Cards</h2>



Another core function of the new mobile app is using it to scan and redeem <a href="https://stampede.ai/how-it-works/gifting/">Stampede e-gift cards</a>. The app includes a scanner to use on the QR code that your customers receive by email when they purchase an e-gift card via your landing page.



You can also see a full list of all gift card purchases and redemptions.&nbsp;



We’d recommend installing the app on a device in your venue or within reach of your POS, so that any staff member dealing an e-gift card can process the sale with ease.



If you haven’t set up Gift Cards yet you can do that, for free, <a href="http://signup.stampede.ai?source=gifting">HERE</a> 



<h2 class="wp-block-heading">Reviews</h2>



On the app, you will find a light version of our <a href="https://stampede.ai/how-it-works/automations/">Reviews</a> feature. You can see the latest reviews and all the historic ones too. With immediate notifications, you act on any new reviews that come in fast. 



Whether that’s a personal thanks to the customer or rectifying a problem, you’ll have the info you need in your hand.



<h2 class="wp-block-heading">Reports and Stats</h2>



Lastly, we wanted to mention the “everything else” of the app.&nbsp;



You can keep an eye on your latest <a href="https://signup.stampede.ai?source=Marketing">email and SMS campaigns</a>, watching as your customers interact with them.



You’ll also find a range of stats about people visiting your venues via the <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a> presence data and registrations (from all Data Sources), with options to look back over several time periods or watch it live.



The Stampede mobile app is available to use on nearly 15,000 devices and can be downloaded from the <a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489">Apple App Store</a> or <a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489">Google Play Store</a> for free. You’ll find us under the Business tools section.



If you’ve like to learn more about our apps or submit any feature requests you can <a href="https://stampede.ai/contact/">contact us here</a>.



<div class="wp-block-image size-large"><figure class="alignright size-large is-resized"><a href="https://play.google.com/store/apps/details?id=ai.stampede" target="blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/09/bx-playstore.png" alt="Google Play Store Logo" class="wp-image-13072" width="359" height="137" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore.png 604w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-300x114.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-150x57.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-592x225.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-158x60.png 158w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-236x90.png 236w" sizes="(max-width: 359px) 100vw, 359px" /></a></figure></div>



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<div class="wp-block-image size-large"><figure class="alignleft is-resized"><a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489" target="blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2019/09/bx-appstore.png" alt="Apple App Store Logo" class="wp-image-13071" width="369" height="141" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore.png 604w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-300x114.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-150x57.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-592x225.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-158x60.png 158w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-236x90.png 236w" sizes="(max-width: 369px) 100vw, 369px" /></a></figure></div>
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Stampede Mobile App - available on Android and iOS

Mobile Apps – Feature Update

Amaze

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, world class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button btn_fluid=&#8221;custom&#8221; btn_custom_width=&#8221;100%&#8221; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;What People Say&#8221; button_type=&#8221;outline&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fwhat-people-say%2F|title:What%20People%20Say&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Are you using Ubiquiti UniFi access points for your in-venue guest WiFi?[/fildisi_callout][/vc_column][/vc_row]

UniFi

Fact is, your customers’ digital experience is a critically important part of their in-venue experience. You’ve probably paid attention to the way your digital solutions (menu, order &amp; pay, …) look from a customer’s point of view. You made sure the user interface is in line with your branding and easy to navigate for your customer.&nbsp;But what about your Guest WiFi sign-up?&nbsp;Are you making these common Guest WiFi mistakes?



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Over the years we have come across a huge variety of good, bad and ugly Guest WiFi sign-ups in hospitality businesses. Well designed ones and also some not as attractive and user friendly as one would hope for.



Since we&#8217;ve been allowed back into restaurants and bars, we&#8217;ve gotten back into our old way of examining what&#8217;s out there and sharing it with the team.



Below are 3 anonymised examples, based on real Guest WiFi sign-ups and what needs improved on them.&nbsp;



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 31%"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1080" height="1920" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups.png" alt="" class="wp-image-20052 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups.png 1080w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-169x300.png 169w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-576x1024.png 576w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-768x1365.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-864x1536.png 864w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-150x267.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-592x1052.png 592w" sizes="(max-width: 1080px) 100vw, 1080px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-case-number-1-lacklustre-design">Case Number 1: Lacklustre design</h4>



Even though this sign-up has a logo, it’s not representing the brand very well. Always make sure to test your splash screen for both desktop and mobile to avoid parts of your logo or text being displayed awkwardly.&nbsp;



The overall look is quite plain and basic, which does reflect poorly on the brand. The bland button colour and its slightly off-centred alignment, as well as the missing background image contribute to a negative customer experience.



Also, watch for poorly chosen data fields. “age” in this case could be changed for “birthday” to provide data for birthday marketing campaigns.



This example also isn’t GDPR compliant as people can agree without having seen the terms first.
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<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 31%"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1080" height="1920" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/1.png" alt="" class="wp-image-20054 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/1.png 1080w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-169x300.png 169w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-576x1024.png 576w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-768x1365.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-864x1536.png 864w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-150x267.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-592x1052.png 592w" sizes="(max-width: 1080px) 100vw, 1080px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-case-number-2-gdpr-fail">Case Number 2: GDPR fail</h4>



In this example, we wanted to focus on one important must-have part of your WiFi sign-up. The GDPR rules require by law that you give users access to your Terms &amp; Conditions and offer them the opportunity to decline any data usage for e.g. marketing purposes.&nbsp;



Other than the legal issues here, the design is very text-heavy. Leave space for larger text by saying less. Keep it clean and try not to confuse people with technical details!
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<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 32%"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1080" height="1920" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/2.png" alt="" class="wp-image-20053 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/2.png 1080w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-169x300.png 169w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-576x1024.png 576w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-768x1365.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-864x1536.png 864w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-150x267.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-592x1052.png 592w" sizes="(max-width: 1080px) 100vw, 1080px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-case-number-3-create-a-password">Case Number 3: Create a password?</h4>



Overall this splash screen looks pretty bland and branding is clearly missing, which we mentioned earlier.&nbsp;



The thing that catches your attention here is the fact that this sign-up asks for a password. It&#8217;s an odd thing to ask for when joining a guest WiFi network and might also keep them from signing up at all.



In this example we can’t see any password setting rules (number of characters, 1 number, 1 special character, etc.) but we all know how awful those are for many people. Avoid the problem altogether by avoiding the need for passwords.
</div></div>



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So far, so good, but how can you avoid those Guest WiFi mistakes? How should the ideal WiFi sign-up look like?&nbsp;



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<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 32%"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="625" height="652" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2.png" alt="" class="wp-image-20051 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2.png 625w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2-288x300.png 288w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2-150x156.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2-592x618.png 592w" sizes="(max-width: 625px) 100vw, 625px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-1-branding-overall-user-experience">1. Branding &amp; overall user experience</h4>



The first impression of these two examples is completely different compared to our previous ones. The navigation for the customer is straightforward.



The design looks appealing with <a href="https://www.oberlo.com/blog/branding-statistics">consistent branding</a>. Text size and alignment are neat and the CTA buttons are highlighted.
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<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 32%"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="1066" height="1046" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39.png" alt="" class="wp-image-20055 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39.png 1066w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-300x294.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-1024x1005.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-768x754.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-150x147.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-592x581.png 592w" sizes="(max-width: 1066px) 100vw, 1066px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-2-gdpr-rules">2. GDPR rules</h4>



In the examples above all GDPR rules are clearly stated before the login page appears and customers have a choice of accepting or declining.



If they decline, you can still provide them with WiFi access.&nbsp;
</div></div>



<div style="height:41px" aria-hidden="true" class="wp-block-spacer"></div>



Final words of advice: Judge your WiFi login experience as if it was another page on your website. Would you be happy for it to represent your brand?



Our captive portal solution allows you to design awesome looking splash screens in just a few simple steps. <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out</a> to one of our team to get you started.

Avoid These 3 Common Guest WiFi Mistakes

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][fildisi_empty_space][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get started now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using Draytek for your access points and other hardware or software?[/fildisi_callout][/vc_column][/vc_row]

DrayTek

<h2>Service Level Agreement</h2>
<h3>Overview</h3>
This service level agreement (‘SLA’) describes the levels of service that (‘The Client) will receive from Stampede AI Ltd. (‘The Vendor’). This SLA should be read alongside the terms of use (<a href="https://stampede.ai/company/saas-agreement/">https://stampede.ai/company/saas-agreement/</a>) between The Client and The Vendor. Although the SLA covers key areas of The Client’s provided services and support, other contracts may include areas not covered by this SLA.&nbsp;
<h3>Purpose&nbsp;</h3>
The Client’s received service depends on Stampede Software as a Service ( ‘The System’) that is provided, maintained and supported by The Vendor. This SLA sets out what levels of availability and support The Client is guaranteed to receive The System. It also explains what penalties will be applied to Vendor should it fail to meet these levels. This SLA forms an important part of the contract between The Client and Vendor. It aims to enable the two parties to work together effectively.&nbsp;
<h3>Scope&nbsp;</h3>
<h4>Dates and reviews&nbsp;</h4>
This agreement begins on the Effective Date as described in the SaaS Agreement and will run for the&nbsp; Subscription Term. It may be reviewed at any point, by mutual agreement. It may also be reviewed if there are any changes to The Client’s needs or uses.&nbsp;
<h4>Services Covered&nbsp;</h4>
This SLA covers only those services provided by The Vendor to The Client for purposes of monitoring the use of WiFi by end users. This SLA contemplates only those above-named services and makes no guarantees or representations as to the provision or availability of any other service that may be provided by other suppliers.
<h4>Exclusions&nbsp;</h4>
This SLA is written in good faith. The Vendor will always do everything possible to rectify every issue in a timely manner.&nbsp; However, there are exclusions. This SLA does not apply to: •&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Any equipment, software, services, third party or otherwise, or any other parts of the System not listed above.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Software, equipment or services not purchased via and managed by The Vendor.&nbsp;</li>
</ul>
Additionally, this SLA does not apply when:&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">The problem has been caused by using equipment, software or service(s) in a way that is not recommended.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">The Client has made unauthorised changes to the configuration or set up of affected equipment, software or services.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">The Client has prevented The Vendor from performing required maintenance and update tasks.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">&nbsp;The issue has been caused by unsupported mobile devices, equipment, software or other services.&nbsp;</li>
</ul>
This SLA does not apply in circumstances that could be reasonably said to be beyond The Vendor’s control.&nbsp; For instance: floods, war, acts of god, civil unrest and so on.&nbsp;
This SLA also does not apply if The Client is in breach of its contract with The Vendor for any reason (e.g. late payment of fees, improper use, violation of terms, etc.).&nbsp;
<h3>Responsibilities&nbsp;</h3>
<h4>The Vendor responsibilities&nbsp;</h4>
The Vendor will provide and maintain the System used by The Client. The Vendor will make the System available through WiFi.
Additionally, The Vendor will:
<ul>
<li style="font-weight: 400;" aria-level="1">Ensure relevant software, services and equipment are available to The Client where necessary.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Respond to support requests within a reasonable timeframe.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Take steps to escalate and resolve issues in an appropriate, timely manner.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Maintain good communication with The Client at all times.&nbsp;</li>
</ul>
<h4>Client Responsibilities&nbsp;</h4>
The Client will use The Vendor provided system as intended.&nbsp;
The Client will:&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Notify The Client of issues or problems in a timely manner.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Provide The Vendor with access to equipment, software and services for the purposes of maintenance, updates and fault prevention.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Maintain good communication with The Vendor at all times.&nbsp;</li>
</ul>
<h3>Guaranteed uptime&nbsp;</h3>
<h4>Uptime levels&nbsp;</h4>
In order to enable The Client to do business effectively, The Vendor guarantees that certain items will be available for a certain percentage of time.&nbsp;
The System is guaranteed to have a 99.9% uptime.&nbsp;
<h4>Measurement and Penalties&nbsp;</h4>
Uptime is measured over each calendar month. It is calculated to the nearest minute, based on the number of minutes in the given month (for example, a 31-day month contains 44,640 minutes). If uptime for any item drops below the relevant threshold, a penalty will be applied in the form of a credit for The Client. This means the following month’s fee payable by The Client will be reduced on a sliding scale. The level of penalty will be calculated depending on the number of hours for which the service was unavailable, minus the downtime permitted by the SLA.
<h4>Service Credits</h4>
From 1 to 15 hours beyond target, rounded up to the next whole hour.
<ul>
<li style="font-weight: 400;" aria-level="1">2.5% of monthly Charge for the affected Customer Premises per whole hour.</li>
</ul>
More than 15 hours beyond target
<ul>
<li style="font-weight: 400;" aria-level="1">50% of monthly Charge for the affected Customer Premises.</li>
</ul>
<h4>Important Notes:&nbsp;</h4>
<ul>
<li style="font-weight: 400;" aria-level="1">Uptime penalties in any month are capped at 50% of the total monthly fee.</li>
<li style="font-weight: 400;" aria-level="1">Uptime measurements exclude periods of routine maintenance. These must be agreed between The Vendor and The Client in advance.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">For the avoidance of doubt, Services operating on backup or resilient links, line errors and/or other intermittent faults which do not prevent Service use, would be excluded from the Critical Fault category.&nbsp; Fault resolution times under this section will not apply to any faults that arise during a scheduled maintenance window.</li>
<li style="font-weight: 400;" aria-level="1">Initially, we will work remotely to resolve all network faults. If, after investigation, we consider that the fault has not been resolved or that a solution does not seem imminent, we may arrange for an engineer to visit the affected Customer Premise, or to provide replacement Company Equipment, unless we deem the fault to originate as a direct result of failure at a Customer Premises of any Company Equipment in respect of which we have no management or maintenance responsibility.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Progress towards resolution within Target Clearance Times may be affected by our inability to access Customer Premise(s) or equipment; clear detail on information requested as part of the fault diagnosis process, or your instruction for us to suspend progress for any reason. Should either circumstance occur, we will pause the incident (stop the clock) until action is taken to allow the incident resolution to be resumed. Overall duration of the fault will have the paused time removed from the calculation.</li>
<li style="font-weight: 400;" aria-level="1">We will calculate total fault duration in seconds up or down to the nearest minute.</li>
</ul>
<h3>Guaranteed Response Times&nbsp;</h3>
When The Client raises a support issue with The Vendor, The Vendor promises to respond in a timely fashion.
<h4>Response Times&nbsp;</h4>
The response time measures how long it takes The Vendor to respond to a support request raised via Vendor’s support system. The Vendor is deemed to have responded when it has replied to the client’s initial request. This may be in the form of a chat response, email or telephone call, to either provide a solution or request further information.
Response times are measured from the moment the client submits a support request via The Vendor’s online support system.&nbsp;
Response times apply during standard working hours (9am — 5.30pm) Monday to Friday (May exclude public holidays), unless the contract between the client and supplier specifically includes provisions for out of hours support.&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Chat/ phone call &#8211; immediate response</li>
<li style="font-weight: 400;" aria-level="1">Email &#8211; within 30 minutes</li>
</ul>
<h4>Resolution Times&nbsp;</h4>
The Vendor will always endeavour to resolve problems as swiftly as possible. It recognises that the client’s use of the System is key to its business and that any downtime can cost money. However, The Vendor is unable to provide guaranteed resolution times. This is because the nature and causes of problems can vary enormously. For instance, it may be possible to resolve a fatal server issue in minutes, simply by restarting the server. But if a server fails due to disk error or a hardware fault (also classed as a fatal issue) it may take much longer to get back up and running. In all cases, The Vendor will make its best efforts to resolve problems as quickly as possible. It will also provide frequent progress reports to The Client.&nbsp;
<h3>Right of Termination&nbsp;</h3>
Vendor recognises that it provides services that are critical to The Client’s business. If Vendor consistently fails to meet the service levels described in this document, the client may terminate its entire contract with Vendor, with no penalty. This right is available to the client if Vendor fails to meet the above uptime or response time levels more than five times in any single calendar month.

Service-level Agreement (SLA)

The&nbsp;aim of a staff newsletter is to foster a community feeling and a sense of involvement&nbsp;amongst your staff. This is one of the key ingredients for successful retention. Check out our 25 content ideas and start creating engaging internal staff newsletters.



<hr class="wp-block-separator"/>



In&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/how-internal-newsletters-help-you-to-retain-staff-part-1/" target="_blank">part one of this series,</a>&nbsp;we provided some tips on how to set up the staff newsletter.



But you also have to make your updates worth reading. Staff newsletters should be&nbsp;informative, interactive and engaging. So, find a balanced mix of relevant information and important updates combined with something light-hearted.



To encourage your social sharing and employee advocacy, make sure to also include some content your staff can share on their social channels.



<h4 class="wp-block-heading" id="h-25-ideas-to-inspire-great-internal-staff-newsletters">25 ideas to inspire great internal staff newsletters</h4>



We’ve compiled a list of content ideas to give you some inspiration for your next internal newsletter, featuring three main topic areas.



<h5 class="wp-block-heading">1. Company-related content</h5>



<ul class="wp-block-list"><li>Upcoming key dates &amp; events</li><li>Open jobs &#8211; encourage them to share with their network</li><li>Internal updates &#8211; staff, common customer issues</li><li>Industry &amp; local news</li><li>Training opportunities</li><li>Free resources</li><li>Financial key results of the previous month, quarter, year</li><li>Reminders</li><li>Seasonal greetings</li><li>Guest post from suppliers/partners/brand friends &#8211; intro, short interview</li></ul>



<h5 class="wp-block-heading">2. Customer-related content</h5>



<ul class="wp-block-list"><li>Customer success stories</li><li>Recent reviews or feedback &amp; employee mentions&nbsp;</li><li>Customer content from socials</li><li>Updates on new menu items, new policies, etc.</li></ul>



<h5 class="wp-block-heading">3. Staff-related content</h5>



<ul class="wp-block-list"><li>Guest post from different people or departments</li><li>Team spotlight &#8211; a day in the life of&#8230;</li><li>Top 10 list &#8211; places for lunch, to-dos on the weekend, podcasts</li><li>Recommendations from team colleagues</li><li>Celebrate staff anniversaries, milestones, achievements, etc.</li><li>Poll &nbsp;&#8211; what’s your favourite …? Share the result in the next email</li><li>Competitions &amp; contests &#8211; send in your best shot of …, can you guess …?</li><li>Fun trivia &#8211; did you know? &nbsp;</li><li>Employee of the month</li><li>Virtual suggestion box for feedback</li><li>Social media events &#8211; how staff can take part</li></ul>



Last Tip&nbsp;&#8211;&nbsp;<a rel="noreferrer noopener" href="https://www.wordstream.com/blog/ws/2021/01/05/creative-newsletter-names" target="_blank">give your internal staff newsletter a name</a>&nbsp;to make it even more engaging and recognisable.



Need a hand with setting up your first internal newsletter?&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with our team.

25 Content Ideas To Retain Your Staff With Internal Newsletters [Part 2]

Hello! Heres a quick round up of some our latest developments



✉️ Email speeds improved by 100% for large bulk campaigns 🎯 New integration with Loke 🚀 Wifi settings redesigned from the ground up



Busy time for us at Stampede and for our customers ramping up towards Christmas. At this time of year, conditions are ideal for maximising ROI with festive campaigns. Which for us of course means a big spike in traffic. With our latest update we hit a new personal best sending rate: 400 emails a second 💥



In other news&#8230; heres a sneak peak of our new booking modal with improved automatic table suggestions:



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="765" src="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png" alt="" class="wp-image-23225" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-300x224.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-768x574.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-150x112.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account.png 1148w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Oh and added to that ☝️ one can now lock booking to their tables so that important bookings or requested tables aren&#8217;t accidentally moved. Heres a quick run through of how that works&#8230;



<figure class="wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Homepage" src="https://player.vimeo.com/video/857906961?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>
</div></figure>



And with that, onto to next month! We have a lot of exciting new features planned so look out for the next feature drop ✌️

Octobers biggest feature drop 🎃

There are some essential strategies that hospitality operators should implement to unlock the full potential of their Customer Relationship System (CRM).



In this article, we’ve collated 8 easy-to-implement <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">CRM strategy tips</a> for you to help you get started.



<h2 class="wp-block-heading" id="h-1-proper-staff-onboarding">1. Proper staff onboarding</h2>



New hires should get standardised onboarding training, covering all CRM features. This way they are equipped with the necessary skills and knowledge to succeed in their roles from the beginning on.



Additionally, you should highlight how a CRM can be best used on a daily basis. It increases efficiency and lessens the overall workload.



<h2 class="wp-block-heading" id="h-2-define-clear-goals">2. Define clear goals</h2>



As with every successful project, using a hospitality CRM should also include setting long-term goals.



The first step is to identify what you want to achieve. Then work backwards to determine what steps you need to take to get there. Goals should always be specific and measurable using your CRM data and relevant features.



Make sure to keep track of your progress along the way to determine if you need to adjust your marketing or sales strategy.



<h2 class="wp-block-heading" id="h-3-make-use-of-crm-reports-and-analytics">3. Make use of CRM reports and analytics</h2>



Another CRM tip is reports and analytics features. They provide actionable insights into the performance of your business and help you identify trends to make improvements.&nbsp;



You can create customised report dashboards with metrics that matter most to your business, highlighting areas of strength and weakness. An overview dashboard also allows you to compare multiple venues in one glance.



<h2 class="wp-block-heading">4. Integrate with other tech tools</h2>



Collate all your data sources into your CRM solution to streamline your operations and build a full 360° customer profile.&nbsp;



Rather than manually uploading spreadsheets, make sure to set up automations to save time and reduce errors.



<h2 class="wp-block-heading" id="h-5-keep-your-crm-data-clean">5. Keep your CRM data clean</h2>



To maximise the CRM system, it’s absolutely necessary that hospitality operators keep their data clean and up to date all the time.



Make sure that customer profiles and mailing lists are regularly updated.



In addition, removing unengaged customers from the database helps to save time and money. It keeps your data relevant to who you are marketing to.&nbsp;



<h2 class="wp-block-heading" id="h-6-automate-as-much-as-possible">6. Automate as much as possible</h2>



By automating simple processes through your CRM, you can streamline your entire operation. But also free up time to focus on more strategic, high-level tasks.&nbsp;



For example, through <a href="https://stampede.ai/how-it-works/marketing">marketing automation</a> businesses can send personalised email and SMS messages on auto-pilot that drive repeat visits.



<h2 class="wp-block-heading" id="h-7-use-customer-interaction-to-upsell">7. Use customer interaction to upsell</h2>



CRM data insights help operators to better understand customer preferences, buying habits, and pain points.&nbsp;



Armed with this knowledge, hospitality operators can offer customers tailored products or services based on their past interactions. This allows them to create a memorable customer experience.



<h2 class="wp-block-heading" id="h-8-use-profile-tagging">8. Use profile tagging</h2>



Using the profile tagging feature in your CRM is another powerful tip. It helps organise your customer data into categories based on shared characteristics.



From this, you can then send out highly-targeted campaigns that are more effective, engaging, and likely to drive conversions.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary&nbsp;</h2>



All of these actionable 8 CRM tips can be incredibly powerful in driving customer loyalty and revenue in your hospitality business.



There is no doubt that taking some time now to dive deep into understanding the power of a CRM-driven business will only pay dividends for years to come.

8 Quick Tips To Maximise Your Hospitality CRM

<h2 class="wp-block-heading">PRESS RELEASE</h2>



<h3 class="wp-block-heading">Stampede launches automatic, contactless data collection service for the hospitality sector</h3>



Leith, UK, 29th June 2020 –<a href="https://stampede.ai/"> Stampede</a>, the Scottish hospitality software company, today announced the launch of a new secure, contactless service to help pubs, bars and restaurants collect customer data – as required to support track and trace measures. Having described the Government’s guidance on data collection as “woeful”, Stampede’s founder says the service is designed to make the process easy for venue owners when they reopen in July, while also making spontaneous walk-ins possible again via its automatic registration process.



The Stampede service allows customers to share their details securely with their smartphone, as well as allowing venues to track and timestamp new visitors – the venue can then choose to delete the data after 21 days as per the new government guidelines. For regular or returning customers, the service will automatically register their smartphone on arrival and reset the 21 day counter. This means that they do not need to provide their details each time they arrive at the venue, thereby retaining the spontaneity of a pre-pandemic pub visit. The service is fully managed by Stampede but can be customised by the venue owner, meaning venues don’t have to maintain complicated records if they don’t want to.



Customers are given two options for providing their data. Firstly, they can provide their details while registering to connect to the venue’s guest Wi-Fi. The benefit of Wi-Fi is that smartphones will automatically join the network each time they enter the venue, thereby registering them as a visitor. It is designed to be a seamless experience for the customer, is less time consuming for venue staff, and mitigates data protection or health and safety issues created by physical ledgers or digital spreadsheets. For pubs and bars that want customers to order drinks at the table via their dedicated app or website, being connected to the Wi-Fi is also a good way to encourage people to do so, rather than ordering at the bar.



For anyone who does not want to join the guest Wi-Fi, Stampede also allows customers to scan a QR code displayed at the venue, or have their details manually entered into the Stampede app by a staff member.



“The Government guidance on how pubs, bars and restaurants should support track &amp; trace measures and implement data collection policies was frankly woeful,” said Stampede founder, Patrick Clover. “It lacked clarity and eschewed responsibility, putting the onus on venues to act responsibly and find their own solutions.



“Pub owners care about the health and safety of their customers, but most won’t know where to get started with data collection, security and privacy, nor will they want to risk spoiling the experience by making customers jump through hoops. Our data collection service means spontaneous pub trips and walk-ins can still happen under the right circumstances. It’s a better, more secure and more private option than digital ledgers, and more hygienic than using pen and paper. The outlook for British pubs and bars was extremely bright before the outbreak, pub numbers were up for the first time in a decade, and I expect the industry to get back to its feet asap.”



<h4 class="wp-block-heading">About Stampede</h4>



Stampede was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites &#8211; Stampede provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.



The company has grown rapidly and has served more than four million users from over 800 locations across the UK, Europe, US, Asia and South America.



<h4 class="wp-block-heading">Media contacts</h4>



Mike Marquiss <a href="mailto:mike@decodedcomms.com">mike@decodedcomms.com </a>07510 564 704

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