Your newsletter is our focus today. For some, the thought of writing a regular newsletter might lead to an immediate headache. But stick with me. We will give you some tips and tricks on how to create an engaging newsletter. From quick writing and design hacks to the importance of the call-to-action.
1. Newsletter Anatomy
Have a look at these basics newsletter building blocks. Most email platforms have them built-in, so you can just drag and drop the blocks where you want them.
Of course, you can always add more blocks and more images or videos. But try to keep it simple and easy to look at.
2. Writing Tips
This quote from Dan Munz is a good summary on how to write a newsletter: “1. Write your email. 2. Delete most of it. 3. Send.”
It’s all about getting started. If you get stuck, let it rest for a bit and come back later. Have a look at it with a fresh brain and other ideas will come.
Now read through it and decide sentence by sentence:
- Does it provide any value?
- Is it relevant or just another way of saying the previous sentence?
- Does it fit into the flow?
- Is it short and punchy?
When you’re happy with it – send a preview first, then SEND!
To prevent you from writer’s block (we’ve all been there) make sure you have a list of evergreen topics you can come back to whenever needed.
3. Call-to-Action (CTA)
The best written and designed newsletter won’t lead to anything without a proper CTA. What is the aim of your newsletter? Do you want to redirect your customers to your website or socials to increase engagement? Or do you want to promote a new service, menu or event?
No matter what your ultimate goal is, there are some general, best practice rules that you should follow to get your desired result.
- Be punchy & powerful
- Create a sense of urgency (buy now, don’t miss out etc.)
- Use the first person
- Button colour in contrast to the background colour
- Colours: green & red are said to perform best
- Use LARGE (capitalised) text
- Leave enough empty space around it
Our last piece of advice:
CTAs have to be highly visible, it has to capture your readers’ attention straight away. Be brave, people tend to keep them smaller than they should be.
If you need some more advice on creating your next engaging newsletter and sending it out to customers, get in touch with the team. We’re happy to help.