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<p>Some of you may remember an article from earlier this year in which we looked at what made <a href="https://youtu.be/lTcesqUPu9U" target="_blank" rel="noreferrer noopener"><strong>this video</strong></a> by Wagamama’s Executive Chef Steve Mangleshot so good. (You can catch up on <strong><a href="https://stampede.ai/blog/a-recipe-for-video-showcase-success/" target="_blank" rel="noreferrer noopener">that article here.</a></strong>) It’s still a great example, and like many others, Steve has kept going with the series.&nbsp;</p>



<p><br>Since those early examples, video content from hospitality businesses has gone from strength to strength.</p>



<p><br>We recently discovered <strong><a href="https://www.restaurantbusinessonline.com/operations/transforming-restaurant-kitchen-video-studio" target="_blank" rel="noreferrer noopener">this article in Restaurant Business</a></strong> discussing the success of video campaigns by various US operators and chefs over the past few months, as they iterated on the process and made it work better for them.</p>



<p><br>The article has some <strong>fantastic technical detail </strong>on setup, devices, people involved and their role in the production. As with many others, the featured businesses started with simple cooking demos or meal kits, which then evolved into live events, and interactive cooking classes.</p>



<p><br>Now that more people are well adjusted to using video software &#8211; having done so for several months &#8211; <strong>getting a </strong><strong>sizeable</strong><strong> audience to engage is far easier</strong> now than ever before.</p>



<p><br>As a result of the iterations and lessons learned, businesses like those in the article are now able to <strong>generate some additional revenue</strong> from something that started as a bit of free content.</p>



<p><br>It’s a short article but full of inspiration, and well worth a read.</p>



<p><br>If you’ve been making videos, we’d love to see them, so send us your links!</p>



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Sharing Success and Inspiration

<p>Word of mouth. The holy grail of marketing, the primordial promotor and notoriously hard to measure driver of new business. But what about the power of online reviews and recommendations?</p>







<p>Business owners and marketing professionals have always sought out word-of-mouth as the best method to attract new business. With all sorts of digital tools available nowadays designed to make word-of-mouth easier to generate than ever before.</p>



<p>In the hospitality industry, the task of getting new business from word-of-mouth depends heavily on reviews and recommendations. And normally these come from well-known websites like TripAdvisor, Yelp, Google and Facebook, making these websites pivotal in generating new business for hospitality venues like bars, cafes, restaurants and hotels.</p>



<h4 class="wp-block-heading" id="h-recent-research"><strong>Recent Research</strong></h4>



<p>In a <a rel="noreferrer noopener" aria-label="recent survey (opens in a new tab)" href="https://stampede.ai/wp-content/uploads/2019/05/British-social-routines-and-connectivity-report.pdf" target="_blank"><strong>recent survey</strong></a> we commissioned, 65% of respondents said that they never or rarely try new venues without a review or recommendation. Every review or recommendation counts when it comes to encouraging new business.</p>



<p>&#8220;But,&#8221; I here you say, &#8220;Don&#8217;t most people only leave a review when they have a bad experience?&#8221; &#8211; A natural thing to worry about, as these reviews would naturally count <em>against</em> your business.</p>



<p>Interestingly, we discovered that the notion that people are more likely to spread the word of negative experiences vs positive ones may not be entirely true.</p>



<p>Dispelling this myth, we found that almost the exact same number of people had reviewed their favourite restaurant as had reviewed their worst eating experience.</p>



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="1024" height="501" src="https://stampede.ai/wp-content/uploads/2019/06/t10-1024x501.png" alt="" class="wp-image-12582" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-1024x501.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-300x147.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-768x376.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-1536x752.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-1200x587.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-150x73.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-1920x939.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-592x290.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-123x60.png 123w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10-184x90.png 184w, https://website-backend.stampede.ai/wp-content/uploads/2019/06/t10.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p><br> At 36% and 35% respectively, this number is still lower than many restaurant owners may like, such is the importance of good reviews and recommendations. However, it goes to show that people won’t just leave reviews when they have something to complain about – they also want to give praise when it is warranted.</p>



<h4 class="wp-block-heading" id="h-increase-online-reviews-and-recommendations"><strong>Increase online reviews and recommendations</strong></h4>



<p class="has-text-align-left">Given these findings, venues should be doing all they can to increase the number of people leaving reviews. And whilst there is a risk of negative reviews, there&#8217;s an equally good chance of a positive reviews coming in too. The important thing is to understand the value of reviews and the power they have in reaching and attracting new customers.</p>



<p>Find out more about our <a href="https://stampede.ai/get-reviews">Reviews feature</a>.</p>



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<hr class="wp-block-separator has-css-opacity"/>

The Power of Reviews and Recommendations

<p>When you&#8217;re running a brick and mortar retail business, you know that every customer counts. Whether you&#8217;re selling the latest in urban streetwear or titanium-reinforced avocado smashers, your customers are what keeps your businesses worthwhile. So what if we were to tell you that you&#8217;re <strong>alienating over 3/4</strong> of your retail customers? Not very pretty, is it? That&#8217;s because <strong>78% of shoppers</strong> prefer to use in-store WiFi when it&#8217;s available.</p>



<p>So why aren&#8217;t you offering it? Get started with your Retail WiFi today.</p>







<h4 class="wp-block-heading"><strong>KNOW YOUR CUSTOMERS</strong></h4>



<p>You can&#8217;t love your customers if you don&#8217;t know them. That&#8217;s why offering them free in-store WiFi through a captive portal solution, like Stampede<strong></strong>, makes sense. So how exactly does this work? Easy. Once enabled your customers&#8217; login through a splash screen, branded with your store name and logo, with their email address in order to access the WiFi. But it doesn&#8217;t stop there &#8211; in addition to an email address, you can ask information like age, gender, post/zip code and more! Most customers don&#8217;t mind giving out a few marketing details in return for free WiFi.</p>



<p>Sound too good to be true? It&#8217;s not. Here are a few more <a rel="noopener noreferrer" href="https://www.networkworld.com/article/3230377/wi-fi/wi-fi-analytics-saas-can-make-retail-cool.html" target="_blank">Retail WiFi stats courtesy of Network World</a>:</p>



<ul class="wp-block-list"><li>82% of shoppers research products online before setting foot in a store.</li><li>60% of retail shoppers want to receive real-time promotions and offers in-store.</li><li>17% of Millennials think being reminded of items they need while they’re shopping is “<em>cool</em>.”</li><li>27% of Millennials think it’s “<em>cool”</em> to be told which foods they should <u>buy</u>, based on their dietary restrictions.</li></ul>



<p>Not only do your customers want free in-store WiFi at your retail business, they want to be &#8220;cool&#8221; as well.</p>



<h4 class="wp-block-heading"><strong>AUTOMATED MARKETING</strong></h4>



<p>Ok, great, so what can you do with all this information? Well, really, the sky is the limit. One option is to import email addresses into your favourite mail marketing program like Mailchimp. Send out an email blast with your latest offers to tempt customers. Or, even better, use Stampede<strong></strong> automated marketing to send out <a rel="noopener noreferrer" href="/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank">laser targeted SMS or email messages</a> to your most loyal customers (or even the ones you haven&#8217;t seen in a while). Imagine this &#8211; a customer who hasn&#8217;t visited your shop in a set period of time &#8211; say a month &#8211; gets an automated message encouraging them to come back to your shop with a special discount. Who could resist?</p>



<h4 class="wp-block-heading"><strong>BUYERS CLUBS</strong></h4>



<p>How about this? Once your customer accesses your store&#8217;s WiFi through your captive portal, they&#8217;re automatically enrolled into your buyer&#8217;s club <strong>ALONG WITH</strong> a 20% discount off anything they buy today. The best part? Once registered, customers are automatically connected to your WiFi every time they enter your store. That&#8217;s instant tracking and analysis of your customers &#8211; in real-time. <a rel="noopener noreferrer" href="http://get.stampede.ai/loyalty-program-ebook" target="_blank">Build your customer loyalty</a> &#8211; automatically.</p>



<h4 class="wp-block-heading"><strong>BEATING THE ONLINE SHOPS</strong></h4>



<p>The internet has revolutionised the retail industry with online reviews and discounts. Savvy shoppers search online for discount codes to help them get the best deal and use what they read online, such as reviews and blogs, to inform their purchases. </p>



<p>As a matter of fact, <strong>30% of shoppers</strong> won&#8217;t purchase a product if they can&#8217;t research it online first. What better way to empower your shoppers than offering them awesome WiFi where a mobile signal might be weak? Your customers can use bar code scanners and other cool apps to look up product information.</p>



<p>Want to get into more detail? Here&#8217;s a nice video put out by the good folks at Cisco about how to implement and get the most return out of WiFi in retail:</p>



<figure><iframe loading="lazy" src="https://www.youtube.com/embed/V4pEC4ukRu8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<h4 class="wp-block-heading"><strong>OFFER AWESOME IN-STORE&nbsp;RETAIL WIFI TODAY!</strong></h4>



<p>Avoid customers leaving your shop without buying anything, offer great WiFi and send vouchers by SMS or email to entice them to do an impulse purchase.</p>



<p>So &#8211; what are you waiting for? Get started offering awesome WiFi in your retail store today! Just click the link below to get started.</p>



<h2 class="wp-block-heading"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;"><strong>Click here to get started.</strong></span></a></h2>

Guest WiFi in the Retail Industry


<p>Sport has the power to bring people together. For <strong><a href="https://kam-media.co.uk/summer-of-sport-offers-standout-opportunity/" target="_blank" rel="noreferrer noopener">44% of sport fans, watching games in pubs is what they’re looking most forward to</a></strong>. It’s about this special atmosphere of going through the joys (and pains) of a game that is difficult to recreate at home.&nbsp;</p>



<p>This summer (and beyond) is jam-packed with all sorts of different large sports events. Coming with those sports events are great opportunities to drive customers to your venue and increase your revenue. </p>



<hr class="wp-block-separator has-css-opacity"/>



<p><strong>List of most popular sports events this Summer</strong>:</p>



<ul class="wp-block-list">
<li>The Championships Wimbledon (starting 28th of June)</li>



<li>Fifa Women&#8217;s World Cup in Australia &amp; New Zealand (starting 20th of July)</li>



<li>Rugby World Cup in France (starting 8th of September)</li>
</ul>



<p><a href="https://www.sportstourismnews.com/sports-events-calendar-uk-global-sporting-events/" target="_blank" rel="noreferrer noopener"><strong>Check out the full calendar of sports events in 2023.</strong> </a></p>



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<h4 class="wp-block-heading" id="h-time-to-plan-your-marketing-ahead"><strong>Time to plan your marketing ahead</strong></h4>



<p>Sports games equal buzzing venues. There’re a few things you should consider and plan in advance to <strong>ensure a smooth operation and hence satisfying customer experience</strong> during the event.&nbsp;</p>



<ul class="wp-block-list">
<li>Urge people to book tables in advance</li>



<li>Ordering &amp; serving efficiency &#8211; an order &amp; pay solution can take off some work off your staffs’ shoulders, and increase order values</li>



<li>Staffing &#8211; plan your staff rota accordingly, with focus on big games</li>



<li>Offer a pre-order food &amp; drinks option during the booking process</li>
</ul>



<h4 class="wp-block-heading" id="h-drive-people-into-your-venue"><strong>Drive people into your venue</strong></h4>



<p>A large number of venues will show the games and events. So how do make yourself stand out? First, <strong>level up your marketing comms</strong> to drive awareness:</p>



<h4 class="wp-block-heading" id="h-1-get-found-more-often"><strong>1. Get found more often</strong></h4>



<p>Maximise Google search and update your <a href="https://stampede.ai/blog/get-found-by-more-customers"><strong><mark style="background-color:rgba(0, 0, 0, 0);color:#ff3a9b" class="has-inline-color">Google My Business page</mark></strong></a> so that potential fans find your venue easily.</p>



<h4 class="wp-block-heading" id="h-2-keep-customers-updated"><strong>2. Keep customers updated</strong></h4>



<p>Keep your socials and website up to date with featured games coming up and create a Facebook event.</p>



<h4 class="wp-block-heading" id="h-3-tailor-your-email-sms-marketing"><strong>3. Tailor your email &amp; SMS marketing</strong></h4>



<p>Send out regular email and SMS campaigns highlighting your offers and upcoming games. Always provide an option to opt-out of any sporting comms for those not interested. Think about <strong>segmenting your database</strong> into “sports fans” for more targeted campaigns further in the future. </p>



<h4 class="wp-block-heading" id="h-promotional-ideas-to-get-more-people-through-the-doors"><strong>Promotional ideas to get more people through the doors</strong></h4>



<p>Why should people choose your venue over another? And why should they come back for more games? <strong>Special offers and promotions</strong> surrounding various sports events play a big part in differentiating yourself from others. </p>



<h4 class="wp-block-heading" id="h-1-tweak-your-menu"><strong>1. Tweak your menu</strong></h4>



<p>Create <strong>themed dishes and/or drinks</strong>. You might keep it general, e.g. rugby-themed, or make it more special depending on the teams or countries playing. Little tweaks to your menu will also give your customers a reason to come back.</p>



<p>Sharing platters or beer buckets are great to cater for bigger groups. And don’t forget to offer a sports at-home meal kit for those who prefer to watch the games from their own sofa.&nbsp;</p>



<h4 class="wp-block-heading" id="h-2-leverage-group-bookings"><strong>2. Leverage group bookings</strong></h4>



<p>Come up with a special <strong>VIP package</strong> for groups. Including complimentary welcome drinks, free snacks, etc. Depending on the size of your venue, you might offer a more exclusive space to rent.&nbsp;</p>



<h4 class="wp-block-heading" id="h-3-in-venue-sales-booster"><strong>3. In-venue sales booster</strong></h4>



<p>There are several ways to increase spend per head on match days. Offer a <strong>game time happy hour</strong>, such as 2-4-1 or a discount on certain drinks between kick-off and final whistle. </p>



<p>A <strong>pre-meal deal</strong> is another great sales booster as people tend to eat before the game starts.</p>



<p>With all the sports enthusiasm going on, don’t forget about your other customers who are not into sports!</p>



<p>If you need some help ramping up your sports events marketing promotions to increase revenue, <strong><a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">reach out to our team. </a></strong>We&#8217;re happy to help.</p>


How to Capture Big Revenue From Big Sports Events 2023

<p><strong>79%</strong><span style="background-color: transparent;"> of smartphone users have their phone on for </span><strong>22 hours</strong><span style="background-color: transparent;"> per day. We are now constantly connected and even sleep with our phones, eat with them, and yes…. even take them to the bathroom…. (you know who you are!)</span></p>
<p></p>
<p>In the marketing world, a new kind of customer has emerged – one that uses the <img decoding="async" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="Stampede  Picture Cafe" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/phone-1874428_1280.jpg" alt="Stampede  Picture Cafe" width="320" data-constrained="true" />internet, social media and is almost always online. They are more resilient to standard marketing practices and expect messages to be precisely related to their interests. Most people think they could not stand a day without WiFi, because, even though most of us use mobile internet on their phones, the data limit runs out quickly. That is why in every place the customer is in, they expect to access the web. But beware, a bad WiFi experience for your customer is a bad reflection on your business.</p>
<p>So, whether you are a marketing manager in a shopping centre or a chain store, or whether you own a small bar, café or restaurant, it is important to think about how you can use this trend and begin profiting from Smart WiFi sharing.</p>
<h4>But where do you start?</h4>
<p>In the first of <strong>2 blogs</strong>, here are some great tips for using Smart WiFi to give your customers a great Wi-Fi experience while visiting your business and at the same time boost your bottom line.</p>
<p><strong> Build competitive edge</strong></p>
<p>Retail environments are busy places with a lot of hustle and bustle. Many customers search for Wi-Fi networks in order to satisfy the basic need of accessing the internet. Most customers expect shops to have a Wi-Fi connection and this has begun to become a standard, meaning those who do not use it, lose the battle for their slice of market share by default. By making Wi-Fi available to your customers, you cannot only increase their comfort, but also attract a new customer base, who could choose your store instead of another one without Wi-Fi access.</p>
<p><strong> Benefit from sharing WiFi</strong></p>
<p>Is it worth making WiFi available, just so the customers can access it free of charge? The answer is a resounding Yes; so why not be smart about it.</p>
<p>Apart from gaining the competitive edge, you can gain much more for your business. If you invest in Smart WiFi you all-of-a-sudden have a proper analytical marketing tool, which will allow you to gather information about your customers.</p>
<p><strong> Get to know your customer</strong></p>
<p>Stampede Guest WiFi makes it possible to gather information about every person who connects to WiFi in your venue. You can gather basic demographic data, email addresses or information regarding customer behaviour, for example how frequently people return and how much time they spend in your business. This way, you can change your business internet from a liability into an investment – since no customer will remain anonymous anymore and you can easily monetize the information you gained.</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>
<p style="text-align: center;">
<p style="text-align: center;">

How to boost sales with Smart WiFi in your business – Part 1

<p>In the last few years, social media has completely transformed not just how we interact with each other, but how as businesses, we interact with our customers too. We’ve gone from leaflets through the doors to paid Facebook campaigns, megaphones in the street to hashtags and tweets. If you’re not au fait with social media, you can be forgiven for thinking Tik Tok is simply the noise a clock makes. When in reality being one of the biggest platforms of the new decade.</p>







<p>So, when you’re a restaurant with social media feeds, just how do you get them to work for you? So that your tables are booked and not sitting empty? If you are looking to get higher engagement across your social media channels, here’s everything you need to know.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Start with the basics</strong></h4>



<p>When you first create a social media page for your business, it’s going to have nobody following it. Therefore, no engagement either. A really simple step is to invite all of your friends to like the page. Maybe leaving a message explaining it’s your new venture, or that your business is now on Facebook/Instagram etc, and you’d appreciate the support.&nbsp;</p>



<p>You should also have links to your social media pages clearly displayed on your website. Also any other digital or physical marketing material, you put out. ‘Follow us on Facebook’ is a really simple sentence, but you’d be surprised how well it works. Make sure your page name corresponds with your business, and that the page is public and easy to find.</p>



<p>When it comes to social media posts on Instagram and Twitter, always tag the location of the city you’re in. Additionally, aim for at least 20 hashtags on each post. You can type the hashtags out in advance if it speeds things up. But always include tags that state your location and the food you serve. <a href="https://adespresso.com/blog/instagram-statistics/"><span style="text-decoration: underline;">The most popular time for posting food-related content is 12pm on a Friday</span></a>, so this would be a good time to tap into that all-important engagement.</p>



<h4 class="wp-block-heading"><strong>Be engaging to begin with</strong></h4>



<p>It sounds simple enough, but one of the biggest mistakes companies make on social media is assuming that your followers are extremely interested in everything you post. In reality, if it doesn’t offer value to the customer (such as informing/inspiring/entertaining them etc), then why should they stop and pay attention. Let alone share it with friends?&nbsp;</p>



<p>If you are stuck in a rut, and all your posts are flatlining. Then it’s time <a href="https://coschedule.com/blog/social-media-post-ideas/"><span style="text-decoration: underline;">to research the type of content that will spice things up</span></a>. Perhaps you could share a blog post about your upcoming events. Do a giveaway or even run a straightforward poll asking people how they like their steak. It’s not always about too technical, rather delivering content that provokes a reaction, therefore, boosts engagement.&nbsp;</p>



<p>It pays to <span style="text-decoration: underline;"><a href="https://www.postplanner.com/facebook-post-ideas-for-businesses-that-guarantee-engagement/">go through your previous posts and see what did well, versus what didn’t</a>.</span> Ask yourself if the image or message was weak, or if the timing could have been better. Sometimes, looking at things from a fresh perspective can be really useful. Perhaps even put it on a big screen and ask your staff for their feedback too.&nbsp;</p>



<p><strong>Further reading</strong>: <a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/"><span style="text-decoration: underline;">https://stampede.ai/blog/how-to-effectively-design-social-media-posts/</span></a></p>



<h4 class="wp-block-heading"><strong>Remember it’s supposed to be sociable</strong></h4>



<p>Running a restaurant probably takes up most of your waking hours, but that doesn’t mean to say you can neglect your social media as a result. When companies respond and react to their customers on social media, this boosts engagement as a result.&nbsp;</p>



<p>If you really don’t have the time or knowledge. You may consider employing a social media manager or even outsourcing your social content to a marketing agency. Either way, ignoring it is the very opposite of what social media is about, and it’s definitely not a tactic that will win you new customers.&nbsp;</p>



<p>On Facebook, in particular, your stats <a href="https://www.facebook.com/help/1625715647696553"><span style="text-decoration: underline;">showing how fast you respond to customers is public</span></a>. Imagine if someone was looking to ask about booking a table with you over Facebook, but they saw you take 3 days on average to respond?</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<h4 class="wp-block-heading"><strong>Try a sponsored campaign</strong></h4>



<p>Ideally, your social media followers and the engagement they can generate will happen organically, but sometimes this just isn’t the case. If you are a new restaurant to the area, it can take time to build up a decent following. When you’re trying to spread the word about your business, time isn’t a luxury you have.</p>



<p>In this instance (or if you just want to shake things up) <a href="https://sproutsocial.com/insights/topics/social-media-advertising/"><span style="text-decoration: underline;">you should consider doing a sponsored campaign through Facebook, Twitter or Instagram</span></a>. Essentially, by creating a campaign and agreeing on a budget in advance, your page will be exposed to thousands of people automatically. The amount you spend is up to you. The platform will display the expected number of engagements or actions to your page the amount is likely to generate.&nbsp;</p>



<p>It goes without saying that you should put a lot of thought and effort into the post. Not least because there are rules about what can be paid to be boosted. You also want it to have the maximum impact and get your money’s worth. Another factor considering here is the time at which you post the content. For example, few people are going to be interested in a breakfast deal at 3 pm in the afternoon, or a steak deal at 9 am on a Monday. Insight is key here.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Conclusion</strong></h4>



<p>Achieving a high level of social media engagement requires a consistent <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/"><span style="text-decoration: underline;">effort at delivering content</span></a> that is in tune with your audience. In addition, it should also have a clear purpose so that the message is understood and your objectives are achieved. If you really want to get those likes and shares flying in, then it has to be worth people’s while.&nbsp;</p>



<p>Here at Stampede, we’re on a mission to make it even easier for you to obtain customer insights that will boost your marketing campaigns and <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/"><span style="text-decoration: underline;">overall engagement</span></a>. Our software also allows you to boost your social media reach by redirecting them to your preferred channels once they&#8217;ve signed into your WiFi.</p>

How to Get Higher Engagement on Social Media Channels

<p>Personalisation is an ultra-hot topic in HORECA. There’s no denying hospitality is a human art. The word describes the relationship between guest and host. We know that technology can put the ‘person’ into personalisation. Wait staff ask customers how they like their steak and coffee shops now offer a world of variation on the humble cup of coffee. But should businesses like yours adopt an even more personalised approach? What are the actual benefits of personalisation?</p>







<h4 class="wp-block-heading"><strong>Bolster your marketing efforts</strong></h4>



<p>When you need to <a href="https://stampede.ai/blog/tracking-digital-marketing-roi/"><span style="text-decoration: underline;">increase the ROI of your marketing</span></a>, targeting through personalisation gives you the edge. Tailoring your marketing makes your money work harder. We’ve covered the basics of how to get started with personalisation in Useful data for restaurant marketing. It’s most important to realise that personalisation can help at each stage of the customer journey. It informs campaigns so you use the right tactics to reach and <span style="text-decoration: underline;"><a href="http://www.hemingwayapp.com/#_msocom_1">influence your audience and boost your engagement</a></span>. Plus, you can serve your paid social ads, email offers and stories in a personalised way too.&nbsp;</p>



<p>Your personalised marketing efforts shouldn’t stop once a prospect becomes a customer either. By building up a profile of your guests, you know which special email offers will tempt them to visit you. Additional benefit to make it even more personalised, with Stampede, you can even choose to present your guests&#8217; different offers while they’re on site. Our stories feature gives an easy way to entice customers with the right offer.&nbsp;</p>



<p>You may be lucky enough to have great wait staff that get to know your customers, what they like and how to upsell them. But the reality of the hospitality industry is that you lose information when staff members leave. They move onto a new role and take that important customer rapport with them. <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">By collecting the right data</span></a> to feed into your CRM, you can use personalisation to give all your staff a confident starting point. This makes connections easier to build and maintain.</p>



<p><strong>Further reading:</strong> <a href="https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/"><span style="text-decoration: underline;">https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/</span></a></p>



<h4 class="wp-block-heading"><strong>Standout customer service</strong></h4>



<p>We recently wrote about personalisation as an important factor in <a href="https://stampede.ai/blog/how-to-nail-customer-service-for-families/"><span style="text-decoration: underline;">customer service for families.</span></a> There are obvious benefits to offering picky-eating kids exactly what appeals to them. But why restrict such choices to children only? You could opt to provide personalisation at the ordering stage, like McDonald&#8217;s. They reported a <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">30% rise in order values in US trials of self-ordering screens</span></a> and these screens have now made their way to the UK. The evidence suggests that when people are able to order something exactly how they like it with less fuss, they spend more. And isn’t smooth service good customer service?&nbsp;</p>



<p>To elevate service through personalisation, businesses can use technology to anticipate and meet customer preferences. This needn’t apply to the menu only. By incorporating order ahead or takeaway options, we give customers more control over their journey. It will be interesting to see if service levels become even more personalised in the future beyond the world of fast food. </p>



<p>Could you offer customers a cheaper price for ordering via technology at the table? And would this encourage shy customers to order or visit you more? How about giving any noise-averse customers the option to book during a ‘quiet hour’ in the same way travellers can book a quiet coach?&nbsp;</p>



<p>Offering countless variations on every aspect of your menu or service is unlikely to be practical. But simply knowing some preferences are catered for can make choosing your venue simpler for individuals as well as groups. It’s not necessarily about offering overwhelming levels of choice. Customers want to feel listened to and valued. Whether that’s auto-filtering a menu for allergy sufferers or helping those with decision fatigue to make a faster choice. Like the ideal burger, ideal customer service differs between individuals, are you catering to your customer’s needs?&nbsp;</p>



<h4 class="wp-block-heading"><strong>Personalisation’s business lessons</strong></h4>



<p>You need to have some idea of your customer’s needs and preferences to cater to their personalisation want. But in doing so, you have the potential to gain further valuable information. Offer your burgers with or without gherkins and you may discover most of your customers don’t like them. This will allow you to save on stock and rethink your recipe.&nbsp;</p>



<p>Marketing can also be supercharged when you know what tempts individual and segments of visitors to visit you. You might even choose to use a guest’s previous ordering history to target marketing specifically to them before and during a visit. And you can be sure your message is delivered to them according to their preferences for a better response rate. </p>



<p>Offer and analyse points of differentiation to see what makes your customers tick. In turn, this should improve your marketing reach, lead to more visits and higher sales. Personalisation can fuel everything from customer acquisition to more effective customer loyalty programmes.</p>



<p>If this sounds a little far-fetched, let us show you how bringing together this information together can be easier than you think. Our solution also integrates with CRM systems to help you better understand each customer journey. Are you ready to create tailored experiences that build loyalty for your business?</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

The Benefits of Personalisation for HORECA Businesses


<p>24 social media content ideas for week 27th of December:</p>



<hr class="wp-block-separator"/>



<h5 class="wp-block-heading" id="h-monday-27th-fruitcake-day"><strong>Monday 27th &#8211; Fruitcake Day</strong></h5>



<ul class="wp-block-list"><li>Cake offer</li><li>Poll idea: Yay or nay &#8211; fan of raisins?</li><li><a href="https://www.mashed.com/283751/the-best-christmas-cakes-from-around-the-world/"><strong>Fruitcakes from around the world</strong></a></li></ul>



<h5 class="wp-block-heading"><strong>Monday 27th &#8211; Make Cut-Out Snowflakes Day</strong></h5>



<ul class="wp-block-list"><li><a href="https://www.apartmenttherapy.com/how-to-make-a-paper-snowflake-226204?"><strong>Paper-cutting competition</strong></a> for the kids &#8211; show us your snowflakes</li><li>Get creative &#8211; snowflake decoration ideas</li><li><a href="https://earthsky.org/earth/how-do-snowflakes-get-their-shape/"><strong>Did you know</strong></a> … there are more than 30 types of snowflake shapes</li></ul>



<h5 class="wp-block-heading"><strong>Tuesday 28th &#8211; Chocolate Candy Day</strong></h5>



<ul class="wp-block-list"><li>Count the candies challenge &#8211; how many are in the jar?</li><li>What is the<a href="https://yougov.co.uk/ratings/food/popularity/confectionaries/all"> <strong>most popular UK candy</strong></a>? &#8211; Maltesers</li><li>What’s your favourite childhood chocolate candy?</li></ul>



<h5 class="wp-block-heading"><strong>Wednesday 29th &#8211; Still Need To Do Day or Tick Tock Day</strong></h5>



<ul class="wp-block-list"><li>Anything left on your to-do list?</li><li>How do you unwind? Get into nature, listen to music, entertainment escape or exercise?</li><li>Share your team’s motivational play list</li></ul>



<h5 class="wp-block-heading"><strong>Thursday 30st &#8211; Bacon Day</strong></h5>



<ul class="wp-block-list"><li>Breakfast offer</li><li>How do you like yours? Crispy? Thick vs Thin? Back or Streacky? Have you tried vegan bacon?</li><li><a href="https://www.bbcgoodfood.com/recipes/collection/bacon-recipes"><strong>Bacon recipe inspiration</strong></a></li></ul>



<h5 class="wp-block-heading"><strong>Thursday 30st &#8211; Resolution Planning Day</strong></h5>



<ul class="wp-block-list"><li>Company update &#8211; share any upcoming plans for 2022</li><li>Are you sticking to your resolutions? <a href="https://www.verywellmind.com/how-to-keep-your-new-years-resolutions-2795719"><strong>Share tips</strong></a> to make them work</li><li><a href="https://www.goskills.com/Soft-Skills/Resources/Top-10-new-years-resolutions"><strong>Top 5 New Year’s resolutions</strong></a> &#8211; Exercise more, lose weight, get organised, learn a new skill or hobby, live life to the fullest</li></ul>



<h5 class="wp-block-heading"><strong>Friday 31st &#8211; Champagne Day</strong></h5>



<ul class="wp-block-list"><li>Offer on champagne drinks</li><li>What’s your favourite <a href="https://www.bbcgoodfood.com/recipes/collection/champagne-cocktail-recipes"><strong>champagne based cocktail</strong></a>?</li><li>Share fun facts &#8211; one bottle contains almost 50 million bubbles, a flying cork can reach speeds up to 64 km/h</li></ul>



<h5 class="wp-block-heading"><strong>Sunday 2nd &#8211; Motivation &amp; Inspiration Day</strong></h5>



<ul class="wp-block-list"><li>Share<strong> <a href="https://www.oberlo.co.uk/blog/motivational-quotes">motivational quote</a></strong></li><li>Any big plans for the new year?</li><li>Who motivates and inspires you?</li></ul>


24 Buzz-Worthy Content Ideas For Week 27.12.21


<p>In hospitality, it’s not just about serving great food or providing a comfortable stay – it’s about delivering personalised experiences that make each guest feel valued. To do this effectively, you need a deep understanding of their unique needs and preferences. Let’s explore how Stampede helps you gain these insights, empowering you to offer guests exactly what they’re looking for.</p>



<h3 class="wp-block-heading" id="h-why-segmentation-matters"><strong>Why Segmentation Matters</strong></h3>



<p>Mass marketing is out. In today’s world, people expect to receive relevant, personalised messages. Segmentation allows you to target specific groups of customers based on factors like behaviour, location, and preferences. By doing this, you ensure that each message resonates with the right audience, increasing engagement and loyalty.</p>



<p>So why is this important for hospitality businesses? Simple: when you send the right offer to the right person, the chances of that guest returning or making a booking skyrocket.</p>



<p>In the Forbes article &#8220;<a href="https://www.forbes.com/sites/blakemorgan/2020/02/18/50-stats-showing-the-power-of-personalization/">50 Stats Showing the Power of Personalization</a>,&#8221; Blake Morgan shares compelling statistics that highlight the effectiveness of personalised marketing in boosting customer engagement and loyalty.</p>



<h3 class="wp-block-heading" id="h-the-data-dilemma-offline-businesses"><strong>The Data Dilemma: Offline Businesses</strong></h3>



<p>One of the biggest challenges for offline businesses, like restaurants and hotels, is gathering useful and relevant data to segment their audience. How can you know your guests&#8217; preferences if you don’t interact with them online? This is where technology steps in.</p>



<p>Using a tool like <strong>Stampede Wi-Fi</strong>, you can collect guest data effortlessly. When guests first connect to your Wi-Fi, they fill out a quick form, providing valuable insights such as whether they are local or whether they like certain types of food. This data is a goldmine for building targeted marketing campaigns.</p>



<h3 class="wp-block-heading" id="h-how-to-create-segments-for-your-business"><strong>How to Create Segments for Your Business</strong></h3>



<p>Here’s a simple approach to audience segmentation for hospitality businesses:</p>



<h4 class="wp-block-heading" id="h-1-collect-data"><strong>1. Collect Data</strong></h4>



<p>Start by collecting information about your guests through Wi-Fi sign-ups or surveys. You can ask questions like:</p>



<ul class="wp-block-list">
<li>Are you local?</li>



<li>Do you prefer spicy food?</li>



<li>Are you interested in special offers or events?</li>
</ul>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="563" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-563x1024.png" alt="Wi-Fi login example" class="wp-image-23627" style="width:313px;height:auto" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-563x1024.png 563w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-165x300.png 165w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-768x1397.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login-150x273.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Wifi-Login.png 816w" sizes="(max-width: 563px) 100vw, 563px" /></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="639" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-639x1024.png" alt="Survey example on mobile" class="wp-image-23625" style="width:313px;height:auto" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-639x1024.png 639w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-187x300.png 187w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-768x1230.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey-150x240.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Survey.png 954w" sizes="(max-width: 639px) 100vw, 639px" /></figure>
</div>
</div>



<h4 class="wp-block-heading"><strong>2. Build Segments</strong></h4>



<p>Once you have the data, it’s time to create segments.&nbsp;</p>



<p>Use IF and AND conditions to refine your campaign targeting. In this example, we&#8217;re targeting guests who live nearby and enjoy spicy food. We selected &#8216;Custom Question equals Yes&#8217; (for those who answered &#8216;Are you local?&#8217;) and guests who liked a survey about spicy food.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="775" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-775x1024.png" alt="Segmentation in Stampede example" class="wp-image-23626" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-775x1024.png 775w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-227x300.png 227w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-768x1014.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation-150x198.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Segmentation.png 942w" sizes="(max-width: 775px) 100vw, 775px" /></figure>



<h4 class="wp-block-heading"><strong>3. Targeted Campaigns</strong></h4>



<p>With your segments in place, you can now create highly targeted campaigns. Want to promote a new spicy dish? Send an email to guests who previously said they liked spicy food. Got a special deal for locals? Make sure it’s only reaching people who live nearby.</p>



<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="610" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-610x1024.png" alt="email example" class="wp-image-23624" style="width:650px;height:auto" srcset="https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-610x1024.png 610w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-179x300.png 179w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-768x1289.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email-150x252.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2024/10/Email.png 858w" sizes="(max-width: 610px) 100vw, 610px" /></figure>



<h3 class="wp-block-heading"><strong>Real-World Example: Segmenting for a Restaurant</strong></h3>



<p>Let’s say you run a restaurant and want to promote a new dish. Using your Stampede Wi-Fi data, you’ve segmented your audience into two groups:</p>



<ul class="wp-block-list">
<li><strong>Locals who like spicy food.</strong></li>



<li><strong>People who are NOT local to your area </strong></li>
</ul>



<p>For the locals, you send a targeted email promoting your new spicy menu item. You know they’re nearby and love spicy food, so this campaign is highly relevant to them.</p>



<p>For the non-locals, you could send an “Upcoming events” email with a discount on their next visit, encouraging them to return with multiple reasons to come back to the area</p>



<p>By tailoring your message to each group, you increase the chances of conversion, bringing more guests back to your venue.</p>



<h3 class="wp-block-heading"><strong>The Tools to Make It Happen</strong></h3>



<p>Tools like Stampede make segmentation simple. Not only does it collect valuable guest data for you, but it also automates the process of creating and sending personalised campaigns. With everything in one place — from data capture and marketing tools to detailed reporting — you can easily manage your entire marketing strategy. This all-in-one solution allows you to track the performance of each campaign and see what resonates best with each segment, helping you optimise your efforts for greater success.&nbsp;</p>



<h3 class="wp-block-heading"><strong>The Bottom Line</strong></h3>



<p>Segmentation and targeting aren’t just marketing buzzwords – it’s a practical, powerful strategy that can transform how you connect with your guests. By gathering data, creating meaningful segments, and targeting the right people with the right message, you’ll see better engagement, higher loyalty, and more repeat business.</p>



<p>In hospitality, every guest matters. Make sure they feel that by sending them marketing that speaks directly to their preferences.</p>



<p>Ready to start using segmentation for your hospitality business? Get in touch today to learn how I can help you make the most of your guest data with tools like Stampede.</p>


How to Use Segmentation to Increase Guest Engagement in Hospitality


<p>We’re pleased to announce our latest integration for Stampede with order-and-pay provider <span style="text-decoration: underline;"><a href="https://storekit.com/" target="_blank" rel="noreferrer noopener"><strong><span class="has-inline-color has-primary-1-color">Storekit</span></strong></a>.</span>&nbsp;</p>



<p>This game-changing integration enables hospitality operators to turn transaction data into powerful marketing campaigns. In turn, this will improve revenues and profitability for hospitality brands working with Storekit and Stampede, whilst also providing the other benefits of both platforms.</p>



<h2 class="wp-block-heading" id="h-who-is-storekit"><strong>Who is Storekit?</strong></h2>



<p class="has-background" style="background-color:#fdfe7d; padding: 10px 25px"><strong>Year founded:</strong>&nbsp;Storekit formally launched in 2020, although&nbsp;they&#8217;ve been working in hospitality tech for over a decade&nbsp;<br><br><strong>What it does:</strong>&nbsp;With <a href="http://storekit.com/">Storekit</a>, your customers can order and/or pay from their smartphone, wherever they are. For table ordering, that means bigger orders, and a better customer experience. For takeaway, that means growing your audience and improving your bottom line. <br><br><strong>Why customers love it:&nbsp;</strong>Storekit is the easiest and most beautiful mobile ordering system on the market – they&#8217;re bringing world-class consumer software to independent venues. It&#8217;s easy for your customers, easy for your team, and easy for you.&nbsp;<br><br>&#8220;More sales. That&#8217;s the best thing about Storekit. 100%.&#8221; – <em>Savan, Owner, The Arch Pub&nbsp;</em></p>



<h2 class="wp-block-heading" id="h-the-integration"><strong>The Integration</strong></h2>



<p>So, what does this new integration look like? For operators using Storekit, they can now sync their customer and transaction data into Stampede automatically. This adds a new interaction within Stampede, which can be used to create targeted marketing lists.&nbsp;</p>



<p>Then it’s over to Stampede’s Marketing to send out email and SMS campaigns specifically crafted for those customers, based on their transaction history from Storekit. You can even stack the interactions with other Stampede features for more detailed targeting.</p>



<p>And it comes full circle too. When those customers come back to the venue, or make another purchase through Storekit, that information is attached to the campaigns sent through Stampede. This gives operators a level of reporting and ROI tracking rarely seen for hospitality brands.</p>



<p>Here are some examples of the kind of mailing lists you could build now:</p>



<p><strong>Customers who have:</strong><br>Spent over £500 (via Storekit)<br>AND have a birthday in the next 4 weeks (via Stampede Guest WiFi)</p>



<p><strong>What to send:</strong><br>Send them a special birthday offer, knowing that they’re likely to spend big at your venue</p>



<p><meta charset="utf-8"><strong>Customers who have:</strong><br>Spent more than £1000 (via Storekit)<br>AND have left a negative review (via Stampede Reviews)<br><br><strong>What to send:</strong><br>Send them a win-back campaign as part of service recovery and turn them back into a brand advocate.</p>



<h2 class="wp-block-heading"><strong>Improving Your Profitability</strong></h2>



<p>When it comes to acquiring new customers, many hospitality businesses still depend heavily on third-party delivery partners like Uber Eats, Deliveroo and Just Eat. All of which come with huge costs and minimal profits.&nbsp;</p>



<p>The combined power of Storekit and Stampede can help operators improve profitability by moving away from depending on these third party businesses. Gather customer data and bring more orders direct to your order-and-pay. Then, keep them coming back and ordering more with intelligent marketing that you control.</p>



<h2 class="wp-block-heading" id="h-working-together"><strong>Working Together</strong></h2>



<p>A shared philosophy by both Stampede and Storekit on what technology should do for hospitality brands has come to fruition via this new integration. Together, we want to provide restaurants, bars, cafes and more with the kind of tech previously only available to online and eCommerce businesses.</p>



<p>Angus Jackson, Co-founder at Storekit said &#8220;For us, it was a no brainer to integrate with Stampede; they&#8217;re building beautiful tech that fits perfectly with our product philosophy &amp; mission to support forward-thinking and ambitious operators. We&#8217;re really excited to see our mutual venues making use of the rich data that will be at their fingertips&#8221;</p>



<p>Our founder Patrick said “We don&#8217;t use this phrase lightly but this <em>is</em> a game-changer for our customers. Storekit’s order-and-pay product is best in class and the integration between Stampede and Storekit enables unparalleled visibility on the entire customer journey. “</p>



<h2 class="wp-block-heading" id="h-getting-started"><strong>Getting Started</strong></h2>



<p>The integration is available to use from 2nd December. If you have both Stampede and Storekit already set up, integrating the systems takes only a couple of minutes. You can <strong><a href="https://help.stampede.ai/en/articles/5778183-how-to-link-up-your-storekit-integration" target="_blank" rel="noreferrer noopener"><span class="has-inline-color has-primary-1-color"><span style="text-decoration: underline;">find a guide here</span></span></a></strong>, or talk to one of our team on live chat.</p>



<p>To learn about either Storekit or Stampede, and this latest integration you can <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener"><span style="text-decoration: underline;"><span class="has-inline-color has-primary-1-color"><strong>book a call with our team here</strong></span></span></a>.</p>


New Integration With Storekit

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

Introducing Quick Campaigns

Snap Box – Stampede Network Application

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

Team Update

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

<p>How is Connect 3.1 treating you? That&#8217;s our newest, latest and greatest version of our industry leading Stampede software.</p>
<p></p>
<p>And if you&#8217;re not using Stampede yet, what are you waiting for? Here&#8217;s a quick video we did showing some of the coolest features in Connect 3.1:</p>
<p><iframe loading="lazy" src="https://www.youtube.com/embed/hQyr4_ou3H8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>If you&#8217;re looking for a fuller list of features, you can <a href="/blog/connect-3.1-is-here" target="_blank" rel="noopener noreferrer">check out our earlier blog post</a>.</p>
<p>And if you&#8217;re ready to start offering your customers awesome WiFi, take us for a FREE, no-obligation test spin today! Just click below.</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

POWERFUL NEW FEATURES IN CONNECT 3.1


<h1 class="wp-block-heading" id="h-free-october-november-2024-social-media-calendar">Free October &#8211; November 2024 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



<p>Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.</p>



<p><strong>Download your free social media calendar</strong> for October and November2024 now.</p>



<p>Featuring topical post ideas, hashtags suggestions and image inspiration for each month, including ideas around live Rugby and Darts, Movember and Christmas bookings campaigns!</p>



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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">53,000 New Customer Contacts</h3>



<p>All captured in a GDPR-compliant way for future contact.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4,000 Reviews Collected Automatically</h3>



<p>Boosting the volume and value on Tripadvisor and Google.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£45,000 Return-to-venue revenue</h3>



<p>Generated using Stampede email and SMS marketing.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png" alt="case study all-in-one icon" class="wp-image-21418 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">25+ Marketing Automations</h3>



<p>Saving time by sending promotional emails on autopilot.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>CRU Holdings is a chain of six pubs, bars and restaurants in Inverness, Scotland, ranging from American-themed cocktail bars to steak and seafood restaurants – all with different specialities and marketing needs.</p>



<ul class="wp-block-list">
<li>Scotch &amp; Rye – Scotland’s Best Bar &amp; Kitchen <em>(The Scotsman Food and Drink Awards)</em></li>



<li>The Whitehouse</li>



<li>Prime Steak &amp; Seafood </li>



<li>The Classroom</li>



<li>The Imperial</li>



<li>The Wee Bar</li>
</ul>



<p>CRU has used Stampede to create more than 45 marketing campaigns and events to date across these venues, while a single Valentine&#8217;s day campaign generated an approximate repeat visitor ROI of £45,050. Using Stampede has also improved average Google / TripAdvisor reviews by 0.5 stars, created unique cross-venue promotions, and helped CRU generate significantly more revenue per customer.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I.png"><img loading="lazy" decoding="async" width="580" height="498" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I.png" alt="" class="wp-image-22654" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I.png 580w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I-300x258.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-I-150x129.png 150w" sizes="(max-width: 580px) 100vw, 580px" /></a></figure>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II.png"><img loading="lazy" decoding="async" width="582" height="580" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II.png" alt="" class="wp-image-22655" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II.png 582w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-II-100x100.png 100w" sizes="(max-width: 582px) 100vw, 582px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Many venues have struggled due to changes to business rates, rising alcohol taxes and digital competition from food delivery services. It is also thought that many young people do not go to pubs and bars as often as previous generations.</p>



<p>To compete in a challenging market, CRU needed creative marketing solutions to optimise the performance of its venues and automate as much of the process as possible. Its main objectives were to:</p>



<ul class="wp-block-list">
<li><strong>Generate more income per customer</strong></li>



<li><strong>Increase the number of visits per customer across all venues</strong></li>



<li><strong>Encourage cross-venue promotions and events</strong></li>



<li><strong>Improve customer reviews (in terms of volume and score)</strong></li>



<li><strong>Identify quiet periods</strong></li>



<li><strong>Attract more customers – especially during quieter times of the week</strong></li>
</ul>
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<figure class="wp-block-pullquote"><blockquote><p>The team themselves are knowledgeable, proactive and incredibly helpful. They are happy to do as much work as is necessary to ensure you are getting the most out of the system, and are reactive to your business’ specific needs.</p></blockquote></figure>



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<p>“The Stampede system has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems to form an essential part of our targeted marketing and data collection.&#8221;</p>
<cite><strong><strong><strong><strong>Grant Murr</strong>ay</strong></strong>&nbsp;–</strong> Business Development Director, CRU Holdings<strong><br></strong></cite></blockquote>



<p></p>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p><strong>Email and SMS</strong> – A vital way in which Stampede helped CRU improve customer loyalty and generate customer visits was via automated email &amp; SMS such as:</p>



<ul class="wp-block-list">
<li><strong>Frequency Triggers</strong> – eg. a free beer, glass of wine or cocktail after the first visit. Free food after 10 visits.</li>



<li><strong><em>Left Venue</em> Trigger</strong> – e.g £5 off when you spend £25 next time.</li>



<li><strong><em>Event</em> Trigger</strong> – eg. a free birthday cocktail, Christmas and NYE deals</li>



<li><strong><em>Not Seen In</em> Trigger</strong> – eg. £5 cocktails, 2-4-1 pizza, free brunch (based on time since the last visit)</li>
</ul>



<p>These triggers enabled CRU to automate most of its marketing outreach and provide highly targeted promotions to its customers. This approach saved CRU valuable time and resources, and also improved the conversion rates of its campaigns considerably.</p>



<p><strong>Upsell</strong> – Stampede displays promotions direct to customers’ mobile devices whenever they return to CRU venues. Similar to Instagram Stories, these promotions would include:</p>



<ul class="wp-block-list">
<li><strong>Food deals</strong> – eg. Limited time menus, Sunday roasts, bottomless wings</li>



<li><strong>Drinks deals</strong> – eg. happy hour events, 2-4-1 cocktails, prosecco brunches</li>



<li><strong>Events</strong> – eg. live music, Karaoke nights, Christmas bookings, cocktail-making masterclasses, whisky &amp; fudge tasting</li>
</ul>



<p>By beaming promotions directly to customers’ devices, CRU can inform visitors of deals and events without the cost and hassle of printing paper fliers and promotions each time. This is a more measurable, instantaneous and eco-friendly alternative to physical promotions and allows CRU to experiment with different promotions depending on their specific need that day. For example, if one CRU venue is significantly quieter than another on a Friday night, it can offer customers a drinks deal at the other location.</p>
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<h2 class="wp-block-heading">The Results</h2>



<p>The digital promotions created with Stampede have had a significant impact on CRU’s financial success, as well as how it operates its venues day-to-day.</p>



<p>They have enabled CRU to track which events and deals resonate with its customers and make better future decisions based on real-world data. This data has helped CRU optimise its venues and create the weekly and monthly event/promotion schedule it uses today. This also acts as a framework for use in all future venues to ensure they can replicate the same success.</p>



<p>The best-performing campaign sent <strong>280 automated offers</strong> to Scotch &amp; Rye customers 60 seconds after leaving the venue to promote their sister bar across the road.</p>



<p>This campaign had a 24% conversion rate and an approximate ROMI of £1,340 in two months.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png"><img loading="lazy" decoding="async" width="545" height="543" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png" alt="" class="wp-image-22656" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png 545w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-100x100.png 100w" sizes="(max-width: 545px) 100vw, 545px" /></a></figure>
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CRU Holdings


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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png" alt="case study icon growth graph" class="wp-image-19670 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">Over 350,000 New Customer Records</h3>



<p>Growing their database rapidly with additional data capture.<br></p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png" alt="case study GDPR Compliant" class="wp-image-20341 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">94% Opt-In Rate to Marketing</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">4.5 Hours Per Week Saved</h3>



<p>Mailchimp integration saves the marketing team hours of data transfer and cleaning every week.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">12,000+ Individual Reviews Collected Automatically</h3>



<p>Having all reviews in one place.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Signature Pub Group uses Stampede to gain valuable customer insights which help to grow customer loyalty and target marketing campaigns across their group of bars, restaurants and hotels located throughout Scotland.&nbsp;&nbsp;</p>



<p>Founded in 2003 with its first venue in Edinburgh’s Grassmarket called the <em>Black Bull</em>, Signature Pub Group now has a portfolio of 24 bars, restaurants and hotels throughout Scotland, and employs over 700 members of staff. In 2018, it also launched its own small-batch brewery, Cold Town.</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I.png"><img loading="lazy" decoding="async" width="485" height="586" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I.png" alt="" class="wp-image-22641" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I.png 485w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I-248x300.png 248w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-I-150x181.png 150w" sizes="(max-width: 485px) 100vw, 485px" /></a></figure>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Easily gaining valuable customer insights which inform effective, targeted marketing campaigns and drive customer loyalty is a challenge for any business. As an offline, rather than online, business, Signature Pub Group was struggling to capture and act on customer data from the people who visited their venues.&nbsp;</p>



<p>Like many other businesses, Signature Pub Group offered its customers free wifi when they visited their venues. However, they were not getting very much, if any, useful customer data back from this service and were missing out on a great deal of marketing potential and customer engagement.</p>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up.</em></strong>&#8220;</p></blockquote></figure>



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<p>“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great … It’s definitely of value, it’s definitely making us money.”</p>
<cite><strong><strong>Steven Watson</strong>&nbsp;–</strong> Digital Marketing Manager, Signature Pub Group<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Signature Pub Group was initially attracted to B2B hospitality technology company Stampede after they were searching for an easy way for their customers to connect to WiFi without passwords. However, what started as a way to simplify the process of getting onto the internet for customers, grew into a powerful data capture tool, which Signature Pub Group now uses to market their venues to their customers.</p>



<p>“The world is now completely digital so now, when people log in to our wifi, we don’t lose them completely. When someone first comes to a venue, we send them a discount code and then another automated email is sent later on, asking if they want to join the loyalty club,” explains Steven Watson, Digital Marketing Manager at Signature Pub Group.</p>



<p>Using Stampede’s software, Steven can see everything from how many times a customer has been to a venue, to what device they used to access the wifi, as well as how much time they were on the internet, when exactly they connected and how much data they used.</p>
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<p>Steven is then able to set up an automated marketing email or SMS specifically for a certain group of people.</p>



<p>“Twenty-four hours after the customer leaves, it sends them a code to come back again &#8211; a 10 or 20% off code, depending on the venue. If someone hasn’t visited in a while, it sends another discount code saying ‘we miss you’” Steven explains.</p>



<p>He can even market specifically to people who use a certain device to access the wifi. Students, for example, may be more likely to use their laptop, so Steven can use this information to target marketing specifically at them.</p>



<p>“Before Covid, we were looking at which customers go to other venues and the percentage of customers which go to which venue, so we could market as such.”</p>



<p>“We have saved lots of time using Stampede as offers are automated, so once they are set up, they are set up. We used to have a lot of loyalty clubs. On Stampede, if customers have been in a certain number of times, it sends them a notification asking them to join [our loyalty club] &#8211; we got a lot of members from that.”</p>



<p>In 2023, Steven and Signature centralised their email marketing into Stampede. Switching from Mailchimp not only saved the marketing team hours of spreadsheet labour but also saved the organisation a 4-figure sum every month.&nbsp;</p>



<p>Another key piece of centralising was the OpenTable integration. This grows and enhances their mailing lists in Stampede with invaluable data for email marketing.</p>



<p>Another of Stampede’s functions Steven regularly uses is called ‘Upsell’, which enables him to offer customers ‘pop-up’ adverts detailing the venue’s main offers, as soon as they log in to the wifi.</p>



<p>“There is a lot of potential points for customers to see offers and a lot of added value for us and the customer,” Steven explains.</p>



<p>What’s more, a few hours after a customer leaves a venue, Stampede sends an automated email asking them for a review. If the review is only 1, 2 or 3 stars, Steven and his team have time to act before the customer posts their review online. If the review is 4 or 5 stars, the customer is asked if they want to post their review on Facebook, Google or TripAdvisor.&nbsp;</p>



<p>“On the restaurant side of things, you can see reviews flooding in. That is really powerful!”</p>



<p>In addition, Stampede enables Steven to ‘sentiment check’ customer reviews. For example, he can see how many times the word ‘food’ is used in both positive and negative reviews and take action to rectify any issues in any given venue, if necessary.</p>



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<h2 class="wp-block-heading">Support During 2020</h2>



<p>When the Covid-19 pandemic hit and the hospitality industry was required to use Track and Trace for all customers coming into a venue, Stampede quickly built an add-on to their software that could integrate the Track and Trace requirements to the current data capture.&nbsp;</p>



<p>“I have been to a pub where they make you sign in by paper. Here, our customers can scan a QR code or sign in to wifi, so we can avoid queues. The system made it super easy. And it just worked, no hassle.”</p>



<p>“There are various other companies who offer a similar service [to Stampede’s]&nbsp; &#8211; easy to log in to WiFi and get an advert. But I wanted people’s data and to get the reviews, rather than just to send them an advert.”</p>



<p>“What Stampede offer is good value for money. In terms of data capture and ease of use for customers, it’s pretty great. Their tech support has always been really good, too &#8211; they are always quick to get things fixed. It’s definitely of value, it’s definitely making us money.”</p>
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png"><img loading="lazy" decoding="async" width="461" height="538" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png" alt="" class="wp-image-22642" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III.png 461w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III-257x300.png 257w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Signature-small-III-150x175.png 150w" sizes="(max-width: 461px) 100vw, 461px" /></a></figure>
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Signature Pub Group


<p>When was the last time you&nbsp;<strong>checked your 3-star reviews</strong>? Most businesses pay close attention to reviews on both ends of the scale but miss out on the valuable middle part. It’s often presumed that those 3-star reviews have minimal impact on scores and that customers probably won’t read them.&nbsp;</p>



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<p>3-star reviews might be <strong>small in volume but they’re definitely the highest in value</strong>. </p>



<h4 class="wp-block-heading" id="h-why-3-star-reviews-matter"><strong>Why 3-star reviews matter</strong></h4>



<p>In general, 3-star or neutral reviews are a&nbsp;<strong>mixture of both negative and positive feedback in one review</strong>. Most of the time, those reviews are less emotional and written in a more neutral tone of voice.</p>



<p>A&nbsp;<strong>fair review with well-written text is much more insightful</strong>&nbsp;for your business and potential new customers reading through them. Using these insights you can then come up with action points to improve your customer experience.</p>



<p>Have a look at the below example. It can be categorised as a&nbsp;<strong>balanced neutral review</strong>, containing both positive and negative aspects.&nbsp;</p>



<p>Overall it provides a good insight into what potential customers can expect from their stay at this particular hotel. But it also contains parts that should be addressed and communicated back to the reviewer.&nbsp;</p>



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<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png"><img loading="lazy" decoding="async" src="https://stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png" alt="TripAdvisor Review Example" class="wp-image-20616" width="729" height="282" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1.png 729w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-300x116.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-150x58.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-592x229.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-155x60.png 155w, https://website-backend.stampede.ai/wp-content/uploads/2021/10/Screenshot-2021-10-21-at-11.41.59-1-233x90.png 233w" sizes="(max-width: 729px) 100vw, 729px" /></a></figure>



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<h4 class="wp-block-heading"><strong>How to respond to 3-star reviews</strong></h4>



<p>As with all reviews, it’s vital that you respond to your 3-star reviews as soon as you can. The tricky part lies in striking the balance of taking praise and acknowledging that there are areas that need your attention. Your response, therefore, needs to&nbsp;<strong><a rel="noreferrer noopener" href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/" target="_blank">address both positive and negative comments</a>&nbsp;</strong>equally.</p>



<p>Make sure you personalise each response. The following 4 core elements give you a framework on how to approach your responses:</p>



<h5 class="wp-block-heading"><strong>1) Acknowledgement</strong></h5>



<p>First off, thank the reviewer for their feedback by addressing them with their name.</p>



<h5 class="wp-block-heading"><strong>2) Appreciation</strong></h5>



<p>Next, thank them for the positive feedback and emphasise the positive aspects of their experience.</p>



<h5 class="wp-block-heading"><strong>3) Apologise &amp; take it offline</strong></h5>



<p>Transition smoothly over to the negative areas to address and apologise for their sub-par experience (if needed). Take the recovery handling offline.</p>



<h5 class="wp-block-heading"><strong>4) Follow-up &amp; invite them back</strong></h5>



<p>Communicate the steps you’ve taken based on your customers’ feedback. Invite them back to show you’ve taken their feedback seriously.</p>



<p>This is how a response based on the 4 steps could look like:</p>



<p class="has-text-align-left"><em>“Dear [insert name], thank you so much for taking the time to share your feedback.&nbsp;</em></p>



<p class="has-text-align-left"><em>We are glad to hear that you’ve enjoyed [insert positive]. However, we are sorry to learn about [insert negative], as we always aim to deliver an outstanding experience. We will use your feedback to improve our service and to ensure this doesn’t happen again.&nbsp;</em></p>



<p class="has-text-align-left"><em>To fix this, it would be great if you could drop us an email or call us on the details below.</em></p>



<p class="has-text-align-left"><em>Thank you again for your feedback, and we look forward to welcoming you again soon.”</em></p>



<p>Make review management even easier for you and your staff with our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank"><strong>reviews feature,&nbsp;</strong></a><a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank"><strong>get in touch</strong></a>&nbsp;to find out more.&nbsp;</p>


Why 3-Star Reviews Actually Matter More

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<p style="text-align: left;">Fill in a quick form to build your ideal Stampede package and we&#8217;ll put together a custom quote for you.</p>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661436284533{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;2-5&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22088&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fcreate-account%2F|title:Create%20Account&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;3-5&#8243;][vc_column_text css=&#8221;.vc_custom_1661436179696{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]</p>
<h2><span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://stampede.ai/create-account/"><strong>Create an Account</strong></a></span></h2>
<p>[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661436064862{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]</p>
<p style="text-align: left;">Want to dive in and look around for yourself? Create your Stampede account in just a couple of minutes and our team will be here to support you.</p>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][vc_column_text css=&#8221;.vc_custom_1661436193144{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]</p>
<h2><strong><span style="color: #ff3a9b;"><a style="color: #ff3a9b;" href="https://h.stampede.ai/meetings/stampede/demo">Book a Demo</a></span></strong></h2>
<p>[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661436113271{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]</p>
<p style="text-align: left;">Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.</p>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column text_align=&#8221;center&#8221;][vc_column_text]<strong>For anything else please <a href="https://stampede.ai/contact/">contact us:</a></strong></p>
<p><strong>contact@stampede.ai</strong><br />
<strong>(+44) 0131 510 7008</strong>[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.</p>
<p><strong>Ieuan Davis <span style="color: #ff3a9b;">&#8211; Marketing Manager, The Coal Exchange Hotel</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 8,500</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £2,500</strong><br />
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.</p>
<p><strong>Graham Atkinson <span style="color: #ff3a9b;">&#8211; Director, Butta Burger</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 8,000</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £26,000</strong><br />
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!</p>
<p><strong>Emma Luke-Ward <span style="color: #ff3a9b;">&#8211; Digital Marketing Manager, Lane 7</span></strong>[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ 100,000</strong><br />
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]<strong>+ £91,000</strong><br />
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]</p>


Get Started

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<figure class="wp-block-image aligncenter size-thumbnail"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png"><img loading="lazy" decoding="async" width="150" height="150" src="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png" alt="case study icon growth graph" class="wp-image-19670" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1-90x90.png 90w, https://website-backend.stampede.ai/wp-content/uploads/2021/03/Lane7-icon2-340x340-1.png 340w" sizes="(max-width: 150px) 100vw, 150px" /></a></figure>
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<figure class="wp-block-image aligncenter size-thumbnail"><a href="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png"><img loading="lazy" decoding="async" width="150" height="150" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png" alt="case study GDPR Compliant" class="wp-image-20341" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Case-Study-Icons.png 340w" sizes="(max-width: 150px) 100vw, 150px" /></a></figure>
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<h3 class="wp-block-heading has-text-align-center">Over 8,000 new customer records</h3>
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<h3 class="wp-block-heading has-text-align-center">+£26,000 return on investment</h3>
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<h3 class="wp-block-heading has-text-align-center">95% marketing opt-in rate</h3>
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<p class="has-text-align-center">Growing their database with automated data capture.</p>
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<p class="has-text-align-center">Trackable ROI from 4 marketing campaigns.</p>
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<p class="has-text-align-center">A compliant and engaged customer mailing list to support marketing campaigns.</p>
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<h1 class="wp-block-heading">Overview</h1>



<p>Butta Burger’s success story started at the end of 2020, during the first lockdown when they became Edinburgh’s most famous ghost kitchen. Now, they run 2 venues in the city with plans to expand.</p>



<p>Butta Burger uses <a href="https://stampede.ai/how-it-works/"><strong>Stampede</strong></a> to build and grow their mailing list to retain customers with targeted email campaigns.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>In a competitive market environment such as the hospitality industry, staying on top of customers’ minds is <strong>essential to be able to retain</strong> them.</p>



<p>Graham Atkinson, co-founder at Butta Burger admits that at the beginning “<em>we didn’t do much in terms of data collection, but with my background in marketing I was aware of how important it was”.&nbsp;</em></p>



<p>The lack of customer contact details meant they didn’t have any means to reach out to customers to actively retain them. This quickly became a problem.&nbsp;</p>



<p>The initial buzz of “new venue” footfall wasn’t going to sustain itself. The most reliable way to keep the level of traffic going was to <strong>start capturing customer contacts</strong> and sending emails.</p>
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<figure class="wp-block-pullquote"><blockquote><p>“I like the sort of one-stop-shop scenario. B<em>efore I had to manually add the data to my own database, which takes a lot of time.”</em></p></blockquote></figure>



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<p>“Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers. And we will happily carry it on to any other venues moving forward.”</p>
<cite><strong><strong>Graham Atkinson</strong>&nbsp;–</strong> Director, Butta Burger<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>Stampede appealed to them from the first moment for various reasons.</p>



<p>Butta Burger’s unique branding helps them raise brand awareness across all digital channels and therefore contributes to their overall customer experience. As Graham explains:<strong> “</strong><strong><em>having the ability to change the splash screen design makes it sort of look personal to us rather than some generic WiFi provider.”&nbsp;</em></strong></p>



<p>In addition, Graham adds that<em> “from a customer&#8217;s point of view, it’s really easy to sign-up for the WiFi as there’s no lengthy form.” </em>The <strong>smooth and simplified customer log-in experience</strong> is also reflected in their 95% opt-in rate.</p>



<p>What’s more, with Stampede they can now automatically gather all their customer contact details in <strong>one single platform</strong>. Graham describes that usually “<em>you had to manually add the data to your own database. Which takes a lot of time.”</em></p>



<p>The Stampede Marketing platform also makes it easy for them to create high converting and branded campaigns. A task that they had outsourced to a designer before at much greater costs.&nbsp;</p>



<p>So far, Butta Burger is really pleased with the results. Graham acknowledges that<em> “the ROI on the campaigns is pretty good for the short period of time.” </em>Within 6 months, they were able to get over <strong>£26,000 in return visits</strong>.&nbsp;</p>



<p>They’ve also started to ask custom questions on their WiFi sign-up forms, so they can personalise their marketing better and increase conversions. For example their special ‘Student Segment’ allows them to send out targeted offers to students.</p>
</div>
</div>
</div>



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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h2 class="wp-block-heading">Coming Up</h2>



<p>Graham is already looking into expanding Butta Burger further in the coming years. Due to the easy set-up process and the great results they’ve gained so far, Stampede is now a fixed part of their growth plans.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1.png"><img loading="lazy" decoding="async" width="579" height="562" src="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1.png" alt="" class="wp-image-22077" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1.png 579w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1-300x291.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1-150x146.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/08/Screenshot-2022-08-24-at-07.07-1-1-16x16.png 16w" sizes="(max-width: 579px) 100vw, 579px" /></a></figure>
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</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"></div>


Butta Burger

Connect

<p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, world class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button btn_fluid=&#8221;custom&#8221; btn_custom_width=&#8221;100%&#8221; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;What People Say&#8221; button_type=&#8221;outline&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fwhat-people-say%2F|title:What%20People%20Say&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Are you using Ubiquiti UniFi access points for your in-venue guest WiFi?[/fildisi_callout][/vc_column][/vc_row]</p>


UniFi

Loyalty App

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]</p>
<p style="text-align: center; color: #ffffff;">Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.</p>
<p>Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>OUR EMAIL MARKETING INCLUDES:</strong></p>
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.</p>
<p>SMS marketing has a read rate of 97% within 15 minutes of message delivery.</p>
<p>Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SMS MARKETING:</strong></p>
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]<span style="font-weight: 400;">Keep in touch with customers and build your brand presence, without spending hours on marketing.</span></p>
<p><span style="font-weight: 400;">Use real customer behaviour to send highly targeted messages that keep customers engaged.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>USE AUTOMATION TO:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Send your offers at the right time to the right customers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build a connection with genuinely personalised messages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate repeat visits and bookings without repeated marketing effort</span></li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.</p>
<p>We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>UPSELL FEATURES:</strong></p>
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
<p>[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


Marketing

<p>In a world where the expectations of hotel guests are higher than ever, comfort, convenience, and customer service are all being enhanced by new technology.&nbsp;Over the last decade, the way in which customers travel, experience the hotel, and share their thoughts on the stay has changed beyond recognition. Hoteliers of every size and pedigree need to adapt to these changing expectations. Especially, if they wish to remain relevant in this relentlessly fast-paced, online-obsessed world.&nbsp;</p>







<p>However, an excessive focus on technology and efficiency can be counter-productive. While cost savings are always welcome in the constant battle to remain competitive and still make a good profit, efficiency and convenience shouldn’t be your only consideration.&nbsp;</p>



<p>Inevitably, the drive for efficiency through technology reduces the human interface element of a guest’s experience. This can lead to them forming a very different impression of your establishment then you would wish for.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Balance is critical&nbsp;</strong></h4>



<p>Holidaymakers are looking for a more personal experience. If a family saves all year for their annual holiday, they want it to be <em>memorable</em>, not efficient! However, they will still expect all the conveniences of modern life to be easily accessible. This requires hoteliers to find the best balance between personal service and convenient technology that supplements it.&nbsp;</p>



<p>Here’s where the good news comes in for independent hotels. Travellers are on the constant lookout for “<a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/"><span style="text-decoration: underline;">Instagram moments</span></a>” that they can capture and share with their friends. So, you can use your personal touch to secure a major competitive advantage over the big chain hotels. Look at all the “touchpoints” where your guests interact with you and your staff. How can you make the experience one that will entertain, educate, or inspire?&nbsp;</p>



<p>If you can make sure they know they’re dealing with an owner invested in their experience, rather than a corporate office thousands of miles away, then you will win fans for life. Even better, when they share that experience with others &#8211; it’s the kind of marketing that money can’t buy!&nbsp;</p>



<h4 class="wp-block-heading"><strong>Finding your “technology sweet spot”&nbsp;</strong></h4>



<p>How do you find the right balance for your establishment? Some things you’ll only learn by experimentation. There is a way to safely deploy innovation in a way that will ensure you add to, rather than detract from, the all-important ambience of your hotel.&nbsp;Especially, with many new technological developments more accessible and affordable than ever. </p>



<p>Here are some new technology ideas for you to consider to implement in your hotel:</p>



<ul class="wp-block-list"><li>Give guests the ability to order room service or reserve a table at the restaurant via the screen in their room&nbsp;</li><li>Offer an online live chat feature for guests&nbsp;</li><li>Offer fast and free WiFi that is <a href="https://stampede.ai/resources/branded-experience/"><span style="text-decoration: underline;">personalised with your own brand</span></a></li></ul>



<p>Rather than focusing on the benefits to you and your organisation that can be gained from the implementation of smart technology, it helps to consider what guests really want &#8211; and then consider how you can turn that to your advantage.&nbsp;</p>



<p>For example, booking a restaurant reservation on screen adds convenience for your guests. But they still get the personal experience of being greeted and waited on at your restaurant. Ordering room service through the entertainment system in the room removes the worry of making a bad decision when on the phone, or of a simple misunderstanding because of accents.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Become more accessible with technology&nbsp;</strong></h4>



<p>Many websites now feature a live chat option. It provides a useful resource for website visitors and a great way for you to create a connection with a potential customer. However, a live chat feature on the in-room entertainment can help you to be more attentive with very little effort. Instead of having to search for an employee if they have a question or problem, guests don’t need to leave the comfort of their room.&nbsp;</p>



<p>We even learned of one hotel that offered a <a href="https://www.whatsapp.com/business/"><span style="text-decoration: underline;">WhatsApp</span></a> concierge number to guests when they booked! This is a simple and low-cost way to make it really easy for visitors to access your services anytime they need it. All you need is one (robust!) phone that can be used by whoever is on the front desk. Backed up by the WhatsApp web client so you can have multiple persons manning the live chat service if it gets really busy.&nbsp;</p>



<p>An increasing number of front desks are also including an option to use a tablet to check-in/out or leave feedback. This can be convenient if someone is in a rush or simply prefers to do it this way. Whereas others will avoid these and interact with the person manning the desk instead.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Add your brand for a personal touch</strong></h4>



<p>Just because you deploy technology doesn’t mean the experience has to be devoid of personality for the user. There are several ways you can insert your company persona into the tech you are adding. One great way to do this is to <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/"><span style="text-decoration: underline;">personalise the WiFi</span></a> sign-up page for guests. This gives you more than just a place to use your branding, it also allows you to make the experience more personal while collecting <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/"><span style="text-decoration: underline;">useful data</span></a> you can then use for upcoming promotions and campaigns. You can even use the WiFi process to prompt guests to connect with your social channels or leave reviews.&nbsp;</p>



<p>Why not give it a try with our Guest WiFi marketing solution?</p>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<p>Door locking is another area where technology is <a href="https://www.youtube.com/watch?v=2tL1Xfxr5Yo"><span style="text-decoration: underline;">taking over</span></a>. We’ve experienced the inconvenience of a hotel room key with a ridiculously large keyring or a card “key” that mysteriously vanishes the moment we go out for a walk. If you offer guests the ability to unlock their room door with an app on their phone, you’ve just removed one more worry from their lives and made their stay more enjoyable as a result.&nbsp;</p>



<h4 class="wp-block-heading"><strong>Bringing it all together&nbsp;</strong></h4>



<p>When it comes to technology, the seemingly endless list of options can seem bewildering or even intimidating for independent hotel owners. From giving guests the ability to connect their own devices for in-room entertainment to room service robots. No area of the hotel experience is immune to innovation.&nbsp;</p>



<p>It’s best to seek to offer the “best of both worlds” &#8211; new technology options for those that prefer them, and traditional human help for those that don’t. You know the strengths of your own establishment. And if you follow these steps to deploy new technology in a way that complements rather than detracts from them, you’ll be able to reap the rewards in your hotel accordingly.&nbsp;</p>

New Tech – Friend or Foe for Independent Hotels?

Now Online – Highlands and Islands Airports

<p>[vc_row][vc_column][fildisi_slogan title=&#8221;Seamless installation&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Hardware Integrations&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We integrate with hardware from these renowned suppliers &#8211; if you are currently using other hardware, or need some to get started, we can arrange everything for you.[/fildisi_slogan][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12370&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; 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button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdraytek%2F|title:Draytek&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;21815&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fdlink%2F|title:D-Link&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Fpfsense%2F|title:pfsense&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row]</p>


Privacy Policy

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20758&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627402849335{margin-top: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Secure Future Footfall Now&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Stampede&#8217;s digital Gift Card feature is ideal for hospitality businesses. Make it easy for your customers to buy gift cards and vouchers online.&#8221; font_container=&#8221;tag:h5|font_size:25px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1627403337645{margin-right: 10% !important;}&#8221; el_class=&#8221;main-page-title&#8221;][vc_row_inner css=&#8221;.vc_custom_1627402865513{margin-top: 15px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20724&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627403441787{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627403376484{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]<span style="font-weight: 400;">Send customers to your business branded </span><span style="font-weight: 400;">landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.</span>[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1627403217135{margin-top: 10px !important;}&#8221;][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>SELL YOUR GIFT CARDS ONLINE</strong></p>
<ul>
<li><span style="font-weight: 400;">Sell gift vouchers and cards online</span></li>
<li><span style="font-weight: 400;">Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></span></li>
<li><span style="font-weight: 400;">Customise your unique web page</span></li>
<li><span style="font-weight: 400;">Get paid straight away</span></li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;right-bottom&#8221; equal_column_height=&#8221;middle-content&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; section_id=&#8221;gifting&#8221;][vc_column width=&#8221;1/2&#8243; mobile_text_align=&#8221;center&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627400829642{padding-bottom: 45px !important;}&#8221;]<span style="font-weight: 400;">Send customers to your business branded </span><span style="font-weight: 400;">landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.</span>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampedeae%2Fstampede-demo-request|target:_blank&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get started now&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fsource%3Dgifting||target:%20_blank|&#8221; button_class=&#8221;arrow-button free-trial&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]<strong>GIFT CARDS ARE FREE TO USE</strong></p>
<ul>
<li><span style="font-weight: 400;">Sell gift vouchers and cards online</span></li>
<li><span style="font-weight: 400;">Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></span></li>
<li><span style="font-weight: 400;">Customise your unique web page</span></li>
<li><span style="font-weight: 400;">Get paid straight away</span></li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
<p>[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][rev_slider slidertitle=&#8221;Gifting&#8221; alias=&#8221;slider-12&#8243; layout=&#8221;auto&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; text_align=&#8221;center&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;STAMPEDE INFO!&#8221; button_color=&#8221;primary-2&#8243; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extrasmall&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23|||&#8221; el_class=&#8221;tip-button&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]We&#8217;re using Stripe to power our solution because it&#8217;s secure and fast. Setting up an account takes seconds![/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1585043445265{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get gift carding for your business.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE2NTczJTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTBfZ2lmdGluZyUyMiU1RA==[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657270072138{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


Gifting

<p>[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; bg_color=&#8221;#16183f&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243; font_color=&#8221;#ffffff&#8221;][fildisi_single_image image=&#8221;20711&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181704414{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Bring more customers back&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;business&#8221;][vc_custom_heading text=&#8221;Gain more loyal customers faster with reliable digital stamp cards. Rewarding for them, and your business.&#8221; font_container=&#8221;tag:h5|font_size:25%20px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626177209391{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626192711727{margin-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1626177015441{margin-top: 15px !important;margin-bottom: 10px !important;}&#8221;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#18183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20715&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627316312427{margin-top: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;How it works&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626361496546{margin-right: 10% !important;}&#8221;][vc_custom_heading text=&#8221;Stampede loyalty is a paperless stamp card-style system. You set the reward and number of stamps needed to claim.</p>
<p>Your customers download the Stampede Loyalty app which keeps all their cards in one place.</p>
<p>There are multiple ways for customers to stamp their digital cards: by logging in to your WiFi, scanning a QR code or tapping an NFC tag unique to your venue.&#8221; font_container=&#8221;tag:h5|font_size:16%20px|text_align:left|color:%23333333|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1626367444155{margin-right: 10% !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1626362631408{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fatis-food%2F|title:atis&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;WHY GO DIGITAL:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626367457308{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">Increase spend per head and spend per visit</span></li>
<li><span style="font-weight: 400;">Change promotions and offers fast and easily</span></li>
<li><span style="font-weight: 400;">Save time and money with fewer fliers and posters</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#1f2888&#8243;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text text_style=&#8221;leader-text&#8221; css=&#8221;.vc_custom_1642004626202{padding-top: 20px !important;}&#8221;]</p>
<h4 style="text-align: left;"><span style="color: #edf2f7;">Pricing starts from £40 per month, per venue. </span></h4>
<p>[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626189667052{margin-bottom: 20px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;FIND OUT MORE&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fpricing%2F&#8221; button_class=&#8221;arrow-button&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;business&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20714&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your business&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626183401206{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626368621527{margin-right: 10% !important;}&#8221;]Loyalty programs and rewards are a proven way to encourage customers to return and build a lasting relationship with your brand.</p>
<p>Repeat customers spend up to 67% more than first-time customers and cost significantly less to acquire.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626362589704{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363545522{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;BUSINESS BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449656425{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">Requires no staff training</span></li>
<li><span style="font-weight: 400;">Simple and fast to set up</span></li>
<li><span style="font-weight: 400;">Easiest way to bring customers back more often</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;20&#8243; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;customers&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_single_image image=&#8221;20713&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1626181146827{padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;For your customers&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; css=&#8221;.vc_custom_1626188300679{margin-right: 10% !important;}&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1626188450679{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]A digital stamp card loyalty system delivers the experience customers desire: an uncomplicated way to get rewards from the restaurants, cafes and businesses they already love, just by visiting more often.</p>
<p>With Stampede, all your return customers automatically get issued with a digital stamp card, they just have to download the 100% free app to use it.[/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1626180225028{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get The App&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Floyalty-app%2F|title:Loyalty%20App|target:_blank&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1626363163186{margin-top: 20px !important;margin-right: 15% !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f3f3f3 !important;border-radius: 20px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;CUSTOMER BENEFITS:&#8221; font_container=&#8221;tag:h5|font_size:14%20px|text_align:left|color:%231d2586|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1626449721552{margin-right: 20% !important;}&#8221;][vc_column_text]</p>
<ul>
<li><span style="font-weight: 400;">All cards in one app, and always on hand</span></li>
<li><span style="font-weight: 400;">They never miss a stamp with 3 ways to get them</span></li>
<li><span style="font-weight: 400;">They earn great rewards, set by you</span></li>
</ul>
<p>[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]</p>
<p style="text-align: center;">Get started growing your business with a 14 day free trial.</p>
<p>[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657274919409{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]</p>


Is the data collection secure and compliant?

Do I need hardware or someone to visit the venue for installation?

What systems can Stampede integrate with?

Are there any limits or commission on table bookings and reservations?

I already have similar systems, how do I migrate across?