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<p><strong>Submited by Jimmy Garcia</strong></p>



<p>In March, when we first went into lockdown, it felt like everything we had worked so hard to achieve building the business over the last decade was slipping away overnight. At my lowest ebb, I stayed in bed for a couple of days then realised, I can’t go on like this, I have to be busy. We decided to set up our &#8216;Donate a Dinner&#8217; campaign and created food parcels for Age UK and Wandsworth Council to give back to those who were at the most vulnerable. </p>



<p>With Britain on lockdown, we were hit hard, losing half of our staff and some lucrative bookings, including the Cannes Film and Glastonbury Festivals. With the Donate a Dinner campaign, we reached out to our corporate clients that were still thriving — Google, Virgin Media and Facebook for example — and asked everyone to donate £3 to cover the cost of each meal. With that, we were able to deliver 861 meals a day and ensure a regular supply each week. </p>



<p>By April, we had then set up logistics to do nationwide delivery of our range of corporate event boxes and feasting dinners for the public (which we have delivered over 22,000 of to date).</p>



<p>We are market leaders in the pop-up restaurant sector, so whilst we couldn&#8217;t operate events all year, we quickly set about creating immersive, experiential pop-up restaurants in outdoor locations to accommodate people&#8217;s demand and need to be outdoors.</p>



<p>Our mission has always been simple &#8211; we create memorable experiences that last a lifetime through food and drink and make people smile with our creations. On our private events, we aim to be completely client-led, creating bespoke menus and working creations for any occasion or theme, but always putting the client&#8217;s vision at the forefront of our ideas and despite going into lockdown and all the difficulties the business has faced being in the hospitality industry.</p>



<p>I&#8217;m so proud that we&#8217;ve still been able to keep these events going to keep people smiling &#8211; mostly virtually of course! I&#8217;m also really proud of our Donate A Dinner campaign and how quickly the team pulled together to make the logistics work for delivering food nationwide and throughout Europe which was no easy feat!</p>



<p>We&#8217;ve consistently worked within the rules to keep our clients happy and team working. Where most catering companies may have gone into hibernation, we are continuing to provide a service (albeit virtual) for our clients and we firmly believe fortune favours the brave, and that we&#8217;ll be the first out the traps on live events when this is over, having already won two catering contracts at Henley Regatta this summer and gone on two more venue lists as approved caterers which we&#8217;re so proud of! </p>



<p>Virtual won&#8217;t be going away anytime soon and so we&#8217;re continuing to improve and evolve our offerings to make it really easy for people to order delicious food boxes for themselves or groups of friends, family or colleagues &#8211; no matter what happens, we&#8217;re determined to keep people connected through delicious food!!</p>



<p></p>



<p></p>



<p>Got a story to tell? <a href="https://stampede.ai/lockdown-stories/"><strong>Submit yours here</strong></a> for a chance to win a £100 Amazon Gift Voucher.</p>


post

Jimmy Garcia Catering – Lockdown Story


<p>Restaurant management is not for the faint-hearted. With a new establishment flaunting itself on every corner, competition can be somewhat rife. Your dishes may be exquisite and your atmosphere delightful – but if you don’t market yourself productively, you could lose your patrons to the neighbour next door.&nbsp;</p>



<p>From coffee shop marketing to eloquently advertising your Michelin star restaurant, deploying the correct advertising techniques is what will draw in the next generations – ensuring that you always have tables to serve. &nbsp;</p>



<h4 class="wp-block-heading"><strong>Did you know?</strong></h4>



<p>According to <a href="https://brandongaille.com/13-must-see-restaurant-social-media-statistics-and-trends/"><span style="text-decoration: underline;">Brandon Gaille</span> [1]</a>, 40% of individuals learn about food through digital methods, such as websites, blogs, and mobile apps.&nbsp;</p>



<p>This statistic is expected to increase in the future.&nbsp;</p>



<p>For the next 50 years, millennials will make up a huge portion of your target audience with Generation Z following close behind. The two generations show proximate similarities and if you pay attention to what these folks want or expect from the service industry – then your marketing efforts are halfway there.</p>



<h5 class="wp-block-heading"><strong>Three Things You Need to Know About Millennials</strong></h5>



<ul><li><strong>They value opinions.&nbsp; </strong>Millennials can Google their hearts out. But when it comes to “sealing the deal”, they value opinions the most.This is why <a href="https://stampede.ai/resources/i-read-it-online-so-it-must-be-true/"><span style="text-decoration: underline;">word-of-mouth recommendations, online reviews and social media comments</span></a> are going to continue to sky-rocket in importance.&nbsp;</li></ul>



<ul><li><strong>They judge your credibility based on your <a href="https://stampede.ai/blog/establishing-your-coffee-shop-brand-online/"><span style="text-decoration: underline;">online presence</span></a>. </strong>A website is a great starting point but if you are not on social media, well, do you even exist? Restaurants that do not have active Facebook or Instagram profiles seem questionable to millennials and they might just doubt your authenticity.&nbsp;</li></ul>



<ul><li><strong>They love brands that support their causes. </strong>Millennials tend to be very proactive when it comes to social responsibility. Many direct their attention to brands and businesses that share their passions. So, if you support any causes or host fundraisers, you’re going to want to let your customers know about it. If you don’t support any causes, now’s the time to start.&nbsp;</li></ul>



<p>It’s clear that the future of marketing will be built on digital grounds while considering the emotions behind human expectations. It will be even more imperative for restaurants to have an engaging social media presence where good reviews are regarded as valuable as solid gold. At the same time, creditability and transparency should form the backbone of every marketing campaign.&nbsp;</p>



<h5 class="wp-block-heading"><strong>The Future of Digital Marketing for Restaurants</strong></h5>



<p>Now that we have some insight into what future patrons will expect from the food industry – the question is – what type of targeted marketing will cater to their needs?</p>



<p>We’ve already established that digital advertising is the way to go. But with technology evolving so rapidly, it’s important that you keep up to date with the up-and-coming trends so that you don’t fall off the wagon.</p>



<h4 class="wp-block-heading"><strong>Here’s our researched list of future marketing trends:</strong></h4>



<h5 class="wp-block-heading"><strong>Measurable Marketing</strong></h5>



<p>Gone are the days where marketing was a one-way method of communication. With the onset of digital marketing, businesses can now receive invaluable feedback from their audiences. Measurable marketing techniques can include:</p>



<ul><li>Facebook Advertising</li><li><a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/"><span style="text-decoration: underline;">Wi-Fi Marketing</span></a></li><li>Digital Ordering</li><li>Digital Menus</li></ul>



<p>By applying each of these strategies, you not only create ways to continuously market yourself but you also get to collect the data on your patrons’ trends. This data can be used to perfect customer satisfaction and refine future marketing efforts even further.&nbsp;</p>



<h5 class="wp-block-heading"><strong>Localised Marketing</strong></h5>



<p>Localised marketing is not only based on a restaurants target area. It also taps into the expectations of the individuals in that location. Using the information gathered from measurable marketing, restaurants can support causes that the locals tend to navigate towards.&nbsp;</p>



<p>As a current example, you could advertise your vegan, gluten-free, and organic meal options or you could turn your restaurant into a plastic-free zone.&nbsp;</p>



<p>Another hit of the future lies in charity fundraisers and community support. In this regard, small restaurants have an advantage over larger chains. They have the ability to position themselves as an integral part of the local fabric. This means that they can effectively structure themselves to be a friendly and familiar face within the community.&nbsp;</p>



<p>By implementing these “causes” into your marketing campaign, you will be satisfying your patrons before they even step through your doors.&nbsp;</p>



<h5 class="wp-block-heading"><strong>Personalisation</strong></h5>



<p>Personalisation within the restaurant industry will focus on digital menus. This will streamline the ordering process and act as a platform for uniquely targeted advertising. Like measurable marketing, it will also help restaurants to gather the data they need to create dishes and menus that are personalised to individual tastes and dietary requirements.</p>



<p>Past trends will be saved and automatically adapted for the next dish recommendation. Ultimately, this will improve taste, customisation, and patron satisfaction.&nbsp;</p>



<h5 class="wp-block-heading"><strong>Customer Loyalty Programmes</strong></h5>



<p> Loyalty programs are no new invention. Gone are the days where clipped coupons find their way to the recycling bin. Future loyalty initiatives are now joining the digital revolution. Next-generation restaurants are using Smartphone technology and web-based applications to maintain a large and insightful customer database.</p>



<p>Essentially, Loyalty Programmes are a friendly way of asking patrons for their personal details. In exchange for certain perks (like free meals), customers agree to your marketing terms. Loyalty systems are currently being developed to send targeted and automated marketing emails, text messages, and push notifications directly to the customers on a database. This creates a cost-effective, streamlined, and customised marketing campaign that hits the nail on the head. &nbsp;</p>



<p><strong>Marketing a restaurant with the right combination of trends and strategies stands second to none in making a business successful. By staying one step ahead of your customers and patrons, you will not only meet their expectations but you will also have the ability to market effectively. And in case you didn’t know – the future starts now!&nbsp;</strong></p>



<p><strong>References:</strong></p>



<ul><li><a href="https://brandongaille.com/13-must-see-restaurant-social-media-statistics-and-trends/">Brandon Gaille Marketing Statistics.</a>&nbsp;</li></ul>


The Future of Restaurant Marketing

<p>If you logged into your Connect dashboard and noticed that things looked a bit slicker, you&#8217;ll be relieved to know that your eyes aren&#8217;t deceiving you. What you&#8217;re witnessing is the debut of our newest release: Connect V3.0!</p>
<p></p>
<p>We&#8217;ve been Beta testing the dashboard for a few weeks now. We appreciate the feedback we have gotten during this time and have made some changes based on your input.</p>
<h2>General</h2>
<p>First off &#8211; as we mentioned above, we&#8217;ve done a total redesign of the user interface. You&#8217;ll find all the menus you need to offer awesome Guest WiFi right at the top of the dashboard. Even better, we&#8217;ve made it even easier to get to the dashboard &#8211; you can login with Google! New notifications include network online/offline and notifications for capture connections, payments and validated emails.</p>
<h2>Marketing Suite</h2>
<p>We&#8217;ve included a whole raft of marketing templates so you can get started with our automated marketing features right away.</p>
<h2>Integrations</h2>
<p>Our bigggest integration feature is the addition of support for Cisco Meraki equipment. Here&#8217;s a quick video that shows you how to get started.</p>
<p><iframe loading="lazy" src="//www.youtube.com/embed/b5pEDFzJ1J8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>We&#8217;ve also simplified the UniFi integration so that you only have to enter your controller details once and likewise for Paypal. No matter what equipment you&#8217;re using, with Stampede you&#8217;ll be up and running in minutes.</p>
<h2>White Label Partners</h2>
<p>For our White Label Partners, we&#8217;ve added a support link to the dashboard so customers can reach you directly.</p>
<h2>And We&#8217;re Not Done Yet!</h2>
<p>We&#8217;re always looking for ways to make Connect better for you, so if you&#8217;ve got an idea or suggestion, head over to our feature page and let us know.</p>
<p>And start getting ready for Connect V4.0 &#8211; it&#8217;s going to be a mind-blower!</p>
<p>What are you waiting for?</p>
<p><a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02"><span style="font-weight: 400;">Click here to get started.</span></a></p>

Connect 3.0 is Here!

Home

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality


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<h3 class="wp-block-heading">Over 116,000 new customer records</h3>



<p>Growing their database with automated data capture.<br></p>
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<h3 class="wp-block-heading">97% customer opt-in rate</h3>



<p>A compliant and engaged customer database to support marketing efforts.</p>
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<h3 class="wp-block-heading">1,100% Return on Investment</h3>



<p>Trackable ROI from just 3 marketing campaigns.</p>
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq.png" alt="" class="wp-image-22809 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/11/bookings-case-study-icoon-sq-96x96.png 96w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">600+ Group Bookings</h3>



<p>With over 8,450 covers between Oct-Dec 2022</p>
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<iframe loading="lazy" title="Succeed with Stampede - Society Manchester" width="500" height="281" src="https://www.youtube.com/embed/MK8o6cOBgqM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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<h1 class="wp-block-heading">Overview</h1>



<p>Founded in 2021, Society is Manchester&#8217;s new culinary social adventure and a fresh addition to the city&#8217;s vibrant cultural space. Society is a hub for street food, featuring the freshest flavours from five independently-owned kitchens, a cocktail bar and a specialist taproom by an independent craft brewery, Vocation. Society has a packed programme of entertainment, featuring a rotating line-up of local and international DJs.</p>



<p>Society uses Stampede to create a branded guest WiFi sign-up and to capture customer data to grow their mailing list.</p>
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<h2 class="wp-block-heading">The Challenge</h2>



<p>Creating a user-friendly, branded touchpoint is vital for brand recognition, customer loyalty and engagement. And collecting compliant customer data is always a challenging task for offline businesses.</p>



<p>Nick Gregory, co-founder at Society Manchester said that “Before we used Stampede I was wrestling with various problems. How to make this a user-friendly and importantly branded experience? And how to gather data in an easy way and act on it?”</p>



<p>In the past, they were mostly advertising their promotions and events via their social media channels and were looking for additional ways to generate awareness and bookings.</p>
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<figure class="wp-block-pullquote"><blockquote><p><strong><em>“I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience</em></strong>&#8220;</p></blockquote></figure>



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<p>“We’ve been really pleased and amazed with the functionality and the way the product integrates all our needs in one easy-to-use platform. All for great value for money. Both the product and the team have exceeded all of our expectations by a long margin”</p>
<cite><strong><strong>Nick Gregory</strong>&nbsp;–</strong> Co-Founder, Society Manchester<strong><br></strong></cite></blockquote>
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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



<p>As they were preparing to open in the wake of lockdown, they discovered Stampede’s data capture and marketing solution.</p>



<p>They ultimately chose Stampede for three main reasons according to Nick “Number one, the branding possibilities. Number two it’s a hospitality CRM platform and number three it&#8217;s really good value.”</p>



<p>Within six months of implementing Stampede, Society gathered over 20,600 GDPR-compliant customer records. Nick comments that “It’s a pretty straightforward WiFi sign-up, very user-friendly. And it creates a branded touchpoint and is not just a sign-up.”</p>



<p>Now Society Manchester has started to use the gathered customer data to send out tailored email campaigns. This will allow them to engage with customers, and start a dialogue with editorial content, promotions and events. Their first campaign had a brilliant 40% open rate!</p>



<p>Furthermore, Society Manchester is using Stampede Bookings as a clever and innovative way to especially drive group bookings of 8 or more from their website.</p>



<p>So far, they have seen astonishing results, with over 600 group bookings made, accounting for over 8,450 covers in a period of just 3 months.</p>



<p>Nick and Society are also one of the first operators to use the Stampede / Storekit integration “It makes both platforms even more valuable for our business now.” Nick was already a fan of the two platforms separately, so to have them connected opens up more opportunities, which they are excited to explore.</p>
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<h2 class="wp-block-heading">Coming Up</h2>



<p>Society Manchester is already looking into implementing other features from Stampede, leveraging the possibilities of an all-in-one solution. “I am a big fan of technology, it’s the future. You should use all the tools at your disposal to enhance the customer experience and create those dialogues.”</p>
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