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Marketing is the activity for creating, communicating, delivering, and exchanging offerings that provide value for customers, clients, partners, and society at large. It’s not shoving stuff at customers, clients, partners, and society at large, which adds no value but serves instead to annoy.

As consumers we are currently abused by marketers, so it&#8217;s no wonder that early in 2018 <a href="https://www.stampede.ai/blog/offer-gdpr-compliant-wifi-with-blackbx" target="_blank" rel="noopener noreferrer">GDPR</a> is reviewing how consumers consent to online marketing.
It’s pretty obvious that marketing initiatives should carry social responsibility and be targeted towards the desire of individuals; instead of annoying &#8220;one size fits all&#8221; marketing campaigns that don’t give a hoot for those who don’t want to hear.
<h3>Can You Throw This Flyer Away for Me?</h3>
<a href="https://www.eif.co.uk/">Edinburgh Festival</a>, one of the most well known festivals in the world, proves that we cannot yet free ourselves from paper spamming. Millions of flyers are designed, <a class="" href="https://www.thefringeshop.co.uk/" target="_blank" rel="noopener noreferrer">printed and distributed</a> (6 million in 2016) across the city during August as struggling artists shell out to compete in all the wrong ways. At the same time, the city of Edinburgh allows this, becoming an agitator of eco-friendly mantras against waste and excess.
Are the flyers even doing what they are supposed to be doing?
And more importantly is this really any different to digital spam and telephone cold calling?
There’s no doubt that finding out about things in general is a challenge. Years ago we were encouraged to ‘Let ours fingers do the walking’ an adage drummed into television watchers to promote the <a class="" href="https://business.yell.com/yellow-pages/" target="_blank" rel="noopener noreferrer">yellow pages</a>. Nowadays we have the Internet and we cleverly navigate the maelstrom of available goods and services in search of what we want. Not only that, but once we have started our journey of discovery, search preferences are remembered and we are for at least a few days pushed towards what we are looking for &#8211; be it a ski holiday, central heating system or slippers. Marketers can remarket to us successfully until we have what we want.
The problem arises in real life when we don’t know what we want. We know what we like and we know how things make us feel. The result is we don’t know which flyer to accept so we take them all and chuck them in the bin later.
<h3>Loyalty is Key</h3>
<a class="" href="https://www.stampede.ai/blog/loyalty-program-ebook" target="_blank" rel="noopener noreferrer">Loyalty cards</a> have been clever in picking up on this, rewarding us for our loyalty and acknowledging our preferences. No one loves <a class="" href="https://secure.tesco.com/clubcard/collect-points/" target="_blank" rel="noopener noreferrer">Tesco points</a> and the occasional birthday treat in <a class="" href="http://www.caferouge.com/" target="_blank" rel="noopener noreferrer">Café Rouge</a> more than me. It totally works.
What doesn’t work for me is carrying around dozens of plastic cards on the off chance I may go in Boots or Holland &amp; Barrett. It’s all become a little silly.
The upshot is I want rewards and surprising treats, information about the things I’m interested in but, I don’t want loads of paper thrust at me, a wallet full of plastic cards, junk mail in my inbox, on the door mat or telephone calls from people I don’t know trying to sell me something.
If companies, cafés, restaurants, theatres, performers, railways, schools, marinas, stadiums listened to their users in the same way that Google learns from internet surfers, there could be a beautiful synergy between business and clients, with benefits for everyone all round.
If you know of a business that would like to learn more about their clients in a positive and useful way then <a class="" href="https://stampede.ai/features/analytics/" target="_blank" rel="noopener noreferrer">Stampede</a> can help
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

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Good Adverts, Bad Adverts

In the last few years, social media has completely transformed not just how we interact with each other, but how as businesses, we interact with our customers too. We’ve gone from leaflets through the doors to paid Facebook campaigns, megaphones in the street to hashtags and tweets. If you’re not au fait with social media, you can be forgiven for thinking Tik Tok is simply the noise a clock makes. When in reality being one of the biggest platforms of the new decade.







So, when you’re a restaurant with social media feeds, just how do you get them to work for you? So that your tables are booked and not sitting empty? If you are looking to get higher engagement across your social media channels, here’s everything you need to know.&nbsp;



<h4 class="wp-block-heading">Start with the basics</h4>



When you first create a social media page for your business, it’s going to have nobody following it. Therefore, no engagement either. A really simple step is to invite all of your friends to like the page. Maybe leaving a message explaining it’s your new venture, or that your business is now on Facebook/Instagram etc, and you’d appreciate the support.&nbsp;



You should also have links to your social media pages clearly displayed on your website. Also any other digital or physical marketing material, you put out. ‘Follow us on Facebook’ is a really simple sentence, but you’d be surprised how well it works. Make sure your page name corresponds with your business, and that the page is public and easy to find.



When it comes to social media posts on Instagram and Twitter, always tag the location of the city you’re in. Additionally, aim for at least 20 hashtags on each post. You can type the hashtags out in advance if it speeds things up. But always include tags that state your location and the food you serve. <a href="https://adespresso.com/blog/instagram-statistics/">The most popular time for posting food-related content is 12pm on a Friday</a>, so this would be a good time to tap into that all-important engagement.



<h4 class="wp-block-heading">Be engaging to begin with</h4>



It sounds simple enough, but one of the biggest mistakes companies make on social media is assuming that your followers are extremely interested in everything you post. In reality, if it doesn’t offer value to the customer (such as informing/inspiring/entertaining them etc), then why should they stop and pay attention. Let alone share it with friends?&nbsp;



If you are stuck in a rut, and all your posts are flatlining. Then it’s time <a href="https://coschedule.com/blog/social-media-post-ideas/">to research the type of content that will spice things up</a>. Perhaps you could share a blog post about your upcoming events. Do a giveaway or even run a straightforward poll asking people how they like their steak. It’s not always about too technical, rather delivering content that provokes a reaction, therefore, boosts engagement.&nbsp;



It pays to <a href="https://www.postplanner.com/facebook-post-ideas-for-businesses-that-guarantee-engagement/">go through your previous posts and see what did well, versus what didn’t</a>. Ask yourself if the image or message was weak, or if the timing could have been better. Sometimes, looking at things from a fresh perspective can be really useful. Perhaps even put it on a big screen and ask your staff for their feedback too.&nbsp;



Further reading: <a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/">https://stampede.ai/blog/how-to-effectively-design-social-media-posts/</a>



<h4 class="wp-block-heading">Remember it’s supposed to be sociable</h4>



Running a restaurant probably takes up most of your waking hours, but that doesn’t mean to say you can neglect your social media as a result. When companies respond and react to their customers on social media, this boosts engagement as a result.&nbsp;



If you really don’t have the time or knowledge. You may consider employing a social media manager or even outsourcing your social content to a marketing agency. Either way, ignoring it is the very opposite of what social media is about, and it’s definitely not a tactic that will win you new customers.&nbsp;



On Facebook, in particular, your stats <a href="https://www.facebook.com/help/1625715647696553">showing how fast you respond to customers is public</a>. Imagine if someone was looking to ask about booking a table with you over Facebook, but they saw you take 3 days on average to respond?



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<h4 class="wp-block-heading">Try a sponsored campaign</h4>



Ideally, your social media followers and the engagement they can generate will happen organically, but sometimes this just isn’t the case. If you are a new restaurant to the area, it can take time to build up a decent following. When you’re trying to spread the word about your business, time isn’t a luxury you have.



In this instance (or if you just want to shake things up) <a href="https://sproutsocial.com/insights/topics/social-media-advertising/">you should consider doing a sponsored campaign through Facebook, Twitter or Instagram</a>. Essentially, by creating a campaign and agreeing on a budget in advance, your page will be exposed to thousands of people automatically. The amount you spend is up to you. The platform will display the expected number of engagements or actions to your page the amount is likely to generate.&nbsp;



It goes without saying that you should put a lot of thought and effort into the post. Not least because there are rules about what can be paid to be boosted. You also want it to have the maximum impact and get your money’s worth. Another factor considering here is the time at which you post the content. For example, few people are going to be interested in a breakfast deal at 3 pm in the afternoon, or a steak deal at 9 am on a Monday. Insight is key here.&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



Achieving a high level of social media engagement requires a consistent <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">effort at delivering content</a> that is in tune with your audience. In addition, it should also have a clear purpose so that the message is understood and your objectives are achieved. If you really want to get those likes and shares flying in, then it has to be worth people’s while.&nbsp;



Here at Stampede, we’re on a mission to make it even easier for you to obtain customer insights that will boost your marketing campaigns and <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">overall engagement</a>. Our software also allows you to boost your social media reach by redirecting them to your preferred channels once they&#8217;ve signed into your WiFi.

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