Omnichannel Marketing, Snackable Content and Storyscaping – we know, there are many cool words around the broad topic of marketing. Actually, there are so many fancy words that sometimes you get the feeling some of the marketers don’t even know what they’re talking about. It’s all too easy to get lost in the marketing jungle. The most worrying factor, however, is losing sight of your customers, in a world where loyal customers are one of the most important factors.
So, the most crucial principle revolves around your returning customers. They’re the base your business is built on and you should never forget that. But how do you make sure that your customers feel like kings and queens?
Focus on existing customers
Instead of channelling all your efforts into acquiring new clients, why not take a second and reflect on the fact that your business isn’t able to serve all possible customers out there. The number of customers you can do business with is finite! So, why not channel your efforts into making the customers you already have happy and stay with your brand?
Focus on your existing customers and try to get a deep understanding of their needs and wants. By using this gained information, you’re able to offer them a much more customised and personalised experience. That way, they want to come back to your venue, as they know what to expect and that they’re highly valued by you.
Not convinced? How about this fact: returning customers could only cost you 4% as much as acquiring a new one AND they spend more than the double amount of money. So focusing on your loyal customers does not only help you save money, even better it gets you more revenue.
Still not sure? Have a look at this video.
Start with your Loyalty Program today
That’s why the big players usually have a Loyalty Program in place for their returning customers. Their loyalty program allows them to rewards their most valuable customers in a special way.
So why not treat your customers with something special after their 5th visit? What about a nice discount or a bottle of wine for free? Or what about a special treat for their upcoming birthday? That will definitely make them feel special. All well and good, but is this whole loyalty program thing not expensive?
The good news is, Loyalty Schemes can now be implemented for businesses of any size. It’s neither expensive, nor time-consuming to add a Loyalty Program to the marketing strategy of your business. But most definitely highly effective.
If you want to learn more about Loyalty Programs, their importance for your business and the benefits you and your customers can get from them, have a look at our free eBook. Find out how you can transform your business today to really connect to your customers and boost their loyalty.
Or why not get started right away. Transform your loyal customers into kings and queens.