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Marketing is the activity for creating, communicating, delivering, and exchanging offerings that provide value for customers, clients, partners, and society at large. It’s not shoving stuff at customers, clients, partners, and society at large, which adds no value but serves instead to annoy.

As consumers we are currently abused by marketers, so it&#8217;s no wonder that early in 2018 <a href="https://www.stampede.ai/blog/offer-gdpr-compliant-wifi-with-blackbx" target="_blank" rel="noopener noreferrer">GDPR</a> is reviewing how consumers consent to online marketing.
It’s pretty obvious that marketing initiatives should carry social responsibility and be targeted towards the desire of individuals; instead of annoying &#8220;one size fits all&#8221; marketing campaigns that don’t give a hoot for those who don’t want to hear.
<h3>Can You Throw This Flyer Away for Me?</h3>
<a href="https://www.eif.co.uk/">Edinburgh Festival</a>, one of the most well known festivals in the world, proves that we cannot yet free ourselves from paper spamming. Millions of flyers are designed, <a class="" href="https://www.thefringeshop.co.uk/" target="_blank" rel="noopener noreferrer">printed and distributed</a> (6 million in 2016) across the city during August as struggling artists shell out to compete in all the wrong ways. At the same time, the city of Edinburgh allows this, becoming an agitator of eco-friendly mantras against waste and excess.
Are the flyers even doing what they are supposed to be doing?
And more importantly is this really any different to digital spam and telephone cold calling?
There’s no doubt that finding out about things in general is a challenge. Years ago we were encouraged to ‘Let ours fingers do the walking’ an adage drummed into television watchers to promote the <a class="" href="https://business.yell.com/yellow-pages/" target="_blank" rel="noopener noreferrer">yellow pages</a>. Nowadays we have the Internet and we cleverly navigate the maelstrom of available goods and services in search of what we want. Not only that, but once we have started our journey of discovery, search preferences are remembered and we are for at least a few days pushed towards what we are looking for &#8211; be it a ski holiday, central heating system or slippers. Marketers can remarket to us successfully until we have what we want.
The problem arises in real life when we don’t know what we want. We know what we like and we know how things make us feel. The result is we don’t know which flyer to accept so we take them all and chuck them in the bin later.
<h3>Loyalty is Key</h3>
<a class="" href="https://www.stampede.ai/blog/loyalty-program-ebook" target="_blank" rel="noopener noreferrer">Loyalty cards</a> have been clever in picking up on this, rewarding us for our loyalty and acknowledging our preferences. No one loves <a class="" href="https://secure.tesco.com/clubcard/collect-points/" target="_blank" rel="noopener noreferrer">Tesco points</a> and the occasional birthday treat in <a class="" href="http://www.caferouge.com/" target="_blank" rel="noopener noreferrer">Café Rouge</a> more than me. It totally works.
What doesn’t work for me is carrying around dozens of plastic cards on the off chance I may go in Boots or Holland &amp; Barrett. It’s all become a little silly.
The upshot is I want rewards and surprising treats, information about the things I’m interested in but, I don’t want loads of paper thrust at me, a wallet full of plastic cards, junk mail in my inbox, on the door mat or telephone calls from people I don’t know trying to sell me something.
If companies, cafés, restaurants, theatres, performers, railways, schools, marinas, stadiums listened to their users in the same way that Google learns from internet surfers, there could be a beautiful synergy between business and clients, with benefits for everyone all round.
If you know of a business that would like to learn more about their clients in a positive and useful way then <a class="" href="https://stampede.ai/features/analytics/" target="_blank" rel="noopener noreferrer">Stampede</a> can help
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

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Good Adverts, Bad Adverts

AirBnB-ing your place out (did we just use &#8220;AirBnB&#8221; as a verb? Yes, deal with it) during the holiday season is a great way to earn extra cash at a time when every little helps.&nbsp;And if there&#8217;s one thing that every AirBnBer knows, it&#8217;s that your guests are going to ask for Guest WiFi. 







It&#8217;s a known fact that <a rel="noreferrer noopener" href="https://www.tripadvisor.com/TripAdvisorInsights/n2670/6-key-travel-trends-2016" target="_blank">travellers consider WiFi one of the top amenities when choosing a place to stay</a>. So it seems that offering Guest WiFi at your place for your AirBnB guests is pretty much a no brainer.



But why just offer your Guests free WiFi when you can also be using it as a tool to help market your property during the busy holiday season?&nbsp;



Here&#8217;s just a few tips on how to get started.



<h4 class="wp-block-heading">USE A CAPTIVE PORTAL</h4>



Instead of sticking your WiFi password up to the wall with a piece of tape, you can purchase an inexpensive piece of equipment and have your customers sign into the WiFi through what is known as a <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">captive portal</a>. 



How does it work? When a guest enters your AirBnB, fires up a WiFi device and connects to your network, they are first steered toward a splash screen, also known as a captive portal. The portal is preconfigured to ask the guest for their email address. Once the user has confirmed their email, they&#8217;re allowed access to the network.



Even more the cool part, though &#8211; on the splash screen you can ask for as little or as <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">much information</a> as you want. Want to know where your guests are coming from? Ask for their zip or postcode.



Looking for a demographic breakdown of your guests? Ask for gender or age. A good piece of captive portal software (spoiler alert: <a rel="noopener noreferrer" class="" href="https://www.stampede.ai/how-it-works" target="_blank">we can recommend one</a>) should allow you to customise your questions so you could ask just about anything.&nbsp;



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<figure><iframe loading="lazy" style="display: block; margin-left: auto; margin-right: auto;" src="//www.youtube.com/embed/hxS07gP8xFo" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



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<h4 class="wp-block-heading">BUILD A MAILING LIST</h4>



So, you&#8217;ve got your captive portal setup and now you have a list of guests who have used the WiFi at your place and their emails.&nbsp;So what?



Now, what??! You&#8217;ve got yourself a marketing list there, buddy! &nbsp;And that list has value. Remember that awesome Guest WiFi solution we were talking about? 



You can now use that to send out email or SMS messages to everyone on your list. Or, if you already have a mailing list solution like MailChimp, Zoho or Mailify, use your guest WiFi solution to <a href="https://stampede.ai/product/how-it-works/#marketing">automatically import your email guest list.</a> Then, when you&#8217;re ready,&nbsp;send out an email blast to your favourite customers letting them know your AirBnB let is available for the holiday. <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Connect with</a> your best customers and avoid having to lower your prices at the last minute in order to book guests.&nbsp;



<h4 class="wp-block-heading">GUEST WIFI SECURITY</h4>



Remember that WiFi password we talked about earlier &#8211; you know, the one you had taped to the wall above the router? You haven&#8217;t changed it at all, have you? So each and every guest who has ever been to your place now has access to the WiFi. What about that router password? Still using the default one printed on the bottom?



Those are just a few of the <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">security facts</a> you have to take into account when offering free Guest WiFi for your AirBnB guests.



And then there are the&nbsp;<a rel="noopener noreferrer" href="/blog/articles/porn-prisons-wifi-network-safety-tips" target="_blank">sites that your guests are visiting</a>. Maybe sometimes it&#8217;s best NOT to know these things. But then, you don&#8217;t want your guests downloading pirated movies or using your WiFi to seed a bunch of hacked copies of the latest version of Windows.



A security nightmare, right?



Not if you&#8217;re using <a rel="noopener noreferrer" href="https://www.stampede.ai/how-it-works#security" target="_blank">a secure Guest WiFi solution</a>.&nbsp;Because your AirBnB guests won&#8217;t be connecting to your router. So there&#8217;s no chance they&#8217;ll get in and mess up your network. Or leave a little bit of malicious code behind.



With a captive portal solution, you can even set bandwidth limits so your guests aren&#8217;t downloading everything under the sun. You could even make a bit of change on the side by charging for your WiFi after your guests have used a certain amount of data.



Looking to get more in-depth? <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/articles/airbnb-wifi" target="_blank">Check out our earlier post</a> for helping to keep your WiFi secure for AirBnB guests. &nbsp;



<h4 class="wp-block-heading">AIRBNB GUEST WIFI WITH Stampede&nbsp;</h4>



So if you&#8217;re looking for ways to make the most out of &nbsp;your AirBnB Guest WiFi over the holidays, we&#8217;ve got just the solution you need. With Stampede you offer fast, safe, secure, and legal WiFi for all of your AirBnB guests.



But hurry, because the holidays are here!&nbsp;



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Or arrange an online demo with our product specialists.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Tips on Using Guest WiFi with Your AirBnB

<h4 class="wp-block-heading" id="h-fresh-content-inspiration-for-a-new-month">Fresh Content Inspiration for a New Month</h4>







This week marks the beginning of a new month! We had a little sneak peek for you and March is full of exciting topics and events to look forward to. Mother’s Day is less than a fortnight away! Get your customers prepped with brunch and gift ideas and don’t forget to promote your offers.



But let&#8217;s jump straight into this week’s topics. National Nutrition Month meets Pie Week and Peanut Butter Day. Healthy vs. no regrets? Take your pick!



<h4 class="wp-block-heading" id="h-nationalnutritionmonth">#NationalNutritionMonth</h4>



This year’s theme is “Personalise Your Plate” by making informed food choices, committing to healthy eating and physical activity. The campaign also features <a href="https://www.eatright.org/food/resources/national-nutrition-month" target="_blank" rel="noreferrer noopener">weekly key messages</a> with inspiring ideas on how to commit to eating and living healthy.



Tips to encourage and support your customers:



<ul><li>Share your favourite healthy recipes</li><li>Share healthy snack ideas</li><li>Share hacks around meal planning &amp; cooking</li><li>Share daily exercise tips from your staff</li><li>Start a ‘real food’ challenge and provide tips on how to swap&nbsp;processed with real food</li></ul>



<h4 class="wp-block-heading" id="h-1st-to-7th-of-march-britishpieweek">1st to 7th of March &#8211; #BritishPieWeek</h4>



The saying goes that: “We in Britain stopped evolving gastronomically with the advent of the pie.” It’s true: we Brits just love our pies and we’re a well-known pie nation. So why should we come up with anything more than that?&nbsp;



Pies brighten our dinner tables, complement a perfect picnic and make the most delicious dessert (apple pie!). <a href="https://www.tasteofhome.com/collection/our-best-pie-recipes/" target="_blank" rel="noreferrer noopener">Pie variations seem to be endless.</a> It’s not only about choosing the right filling, but also deciding on the right base. Just no soggy bottom, please! And to stick to British Pie origins, there should be a top and a base involved.



Get your customers engaged in pie week:



<ul><li>Offer a pie meal kit</li><li>Share your chef’s best pie recipes</li><li>How to get the perfect crust/bottom</li><li>Poll &#8211; what kind of pie lover are you?</li><li>Competition &#8211; share your homemade pies with us and win</li></ul>



<h4 class="wp-block-heading" id="h-monday-1st-peanutbutterlover-sday">Monday 1st &#8211; #PeanutButterLover&#8217;sDay&nbsp;</h4>



It can be crunchy or smooth, rich and intense. It can go sweet or savoury. But it is definitely indulgent and comforting. Peanut butter! I would say, there’s (almost) nothing a spoonful of peanut butter can’t fix. No doubt, peanut butter is one of the world’s most favourite spreads.&nbsp;



Keeping National Nutrition Month in mind, there are lots of delicious <a href="https://www.self.com/gallery/healthy-peanut-butter-snacks-under-250-calories" target="_blank" rel="noreferrer noopener">healthy peanut butter snack recipes</a> out there! After all, peanuts are a good protein source and high in healthy fats.



Peanut butter is also part of some iconic duos &#8211; Which one is your favourite?



<ul><li>Peanut butter &amp; toast &#8211; the straightforward one</li><li>Peanut butter &amp; jelly &#8211; the classic one</li><li>Peanut butter &amp; chocolate &#8211; the match made in heaven one</li><li>Peanut butter &amp; pork &#8211; the Asian-style one</li><li>Peanut butter &amp; pizza &#8211; the more adventurous ones</li></ul>



<h4 class="wp-block-heading" id="h-more-content-ideas-for-this-week">More Content Ideas for This Week</h4>



Friday 5th &#8211; Employee Appreciation Day (Employee spotlight!) Saturday 6th &#8211; National Oreo Cookie Day Saturday 6th &#8211; White Chocolate Cheesecake Day Sunday 7th &#8211; National Cereal Day 



If you&#8217;re looking to get your stories and promotions in front of your customers <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We’re here to help with your email marketing and much more.

What’s On This Week? – 01/03/2021

<a href="https://business.google.com/" target="_blank" rel="noreferrer noopener">Google My Business</a> (GMB) has rolled out several updates over the last year. Updates include new fields and info boxes specifically for physical locations like restaurants.



<hr class="wp-block-separator"/>



These new fields allow hospitality businesses to add details about their venues&#8217; services, health and safety and dining options like those on <a href="https://stampede.ai/blog/safety-measure-transparency-on-tripadvisor/" target="_blank" rel="noreferrer noopener">Tripadvisor.</a>



Over on the <a href="https://blog.aretheyhappy.com/major-google-my-business-2020-updates/" target="_blank" rel="noreferrer noopener">Are They Happy blog</a>, there’s a detailed breakdown of the Google My Business updates with screenshots.



Here are some of the key areas of your profile that we’d recommend updating ASAP:



<ul><li>Health and safety measures</li><li>Takeaway, dine in, collection availability</li><li>Outdoor and indoor seating</li><li>Dining options (i.e. breakfast)</li><li>Offerings, such as vegan, GF etc.</li></ul>



To update these settings



<a href="https://business.google.com/" target="_blank" rel="noreferrer noopener">Go to your GMB</a> then select Info in the left hand menu (desktop).



Scroll down until you see the “Highlights” section and in here you’ll find the new options to enhance your listing &#8211; it’s right near the bottom. Click the little pencil icon, then make your edits, and save.



Here&#8217;s ours:



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="614" src="https://stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-1024x614.png" alt="" class="wp-image-19294" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-1024x614.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-300x180.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-768x460.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-1536x921.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-2048x1228.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-1200x719.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-150x90.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-1920x1151.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-592x355.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/11/Screenshot-2020-11-26-at-12.53.25-100x60.png 100w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading" id="h-why-is-updating-this-important">Why is updating this important?</h4>



Richer detail in your listing not only provides potential customers with the info they want, but it also helps Google to get you in front of more potential customers.



Feeding this information into your profile will match your business with a wider number of consumer searches on Google. Without it, your business might not get featured when it should be.



For example: Someone searches “Takeaway near me”, and Google will use the information on the GMB profiles of nearby businesses to deliver results to that person.



The sooner these updates are in place, the sooner Google can start using them to get you in front of more potential customers. Don&#8217;t forget to check your other details, including opening hours, whilst you&#8217;re in your profile.



<a href="mailto:chargeahead@stampede.ai?subject=Google%20My%20Business%20Help&amp;body=" target="_blank" rel="noreferrer noopener">Reach out</a> to our team if you need any further advice on keeping up with Google My Business updates.

Get Found By More Customers [Google My Business]

It&#8217;s been a couple of weeks now since the launch of our brand new <a href="https://www.stampede.ai/blog/connect-3.0-is-here" target="_blank" rel="noopener noreferrer">Connect 3.0 dashboard</a> and we hope that it&#8217;s making your WiFi experience even more awesome than ever. Following on our post last week about our <a href="https://www.stampede.ai/blog/cisco-meraki-integration-with-blackbx" target="_blank" rel="noopener noreferrer">integration with Cisco Meraki</a>, we wanted to share a quick integration video for those of your running a Ubiquiti UniFi setup.

We&#8217;ve made it even easier than before so you can hit the ground running right away.
<iframe loading="lazy" src="//www.youtube.com/embed/ol3STg9Yt8g" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
If you need any more information, consult our <a href="https://help.stampede.ai/en/collections/2622359-network-setups" target="_blank" rel="noopener noreferrer">online help guides</a> or, if you&#8217;ve hit a snag, feel free to drop us a line.
Be sure to subscribe to our <a href="https://www.youtube.com/channel/UCxc2sJ3nBYJhLGQr_2RM60w" target="_blank" rel="noopener noreferrer">YouTube channel</a> and other <a href="https://twitter.com/blackbxwifi" target="_blank" rel="noopener noreferrer">social media networks</a> so you get instant notifications when we upload new videos or tutorials.
And, if you&#8217;re not using Stampede to offer your customers fast, safe and secure WiFi, you&#8217;re missing out on one of the best <a href="https://www.stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank" rel="noopener noreferrer">automated marketing</a> and <a href="https://get.stampede.ai/loyalty-program-ebook" target="_blank" rel="noopener noreferrer">customer loyalty</a> solutions around. Or, if you&#8217;re an MSP, VAR or IT solutions reseller, and you&#8217;re looking for an additional revenue stream, why not offer <a href="https://www.stampede.ai/blog/wifi-as-a-service" target="_blank" rel="noopener noreferrer">WiFi as a Service</a> with Stampede?
In either case, we offer a free, no obligation trial, so what are you waiting for?
<a class="eut-modal-popup" href="https://stampede.ai/get-started">Click here to get started.</a>

Ubiquiti UniFi Captive Portals

Online reviews have always been used to help people make a final judgment on where they eat, drink or stay.



 In the post-lockdown world, customers will be paying special attention to the latest reviews, and looking specifically for safety and cleanliness content within them to inform their choice of venue.&nbsp;



Even if they aren&#8217;t looking for that detail, they&#8217;ll see it as review styles change.



 We’re already starting to see reviews with content such as “&#8230;the online ordering app was hard to use&#8230;” or “&#8230;a table reservation system would have been better&#8230;” and “&#8230;excellent service and planned out and H&amp;S / covid precautions”.



These types of things are going to be front and centre of the customer experience and bear the brunt of any criticism or praise.



 If you are running a hospitality business, it will be compared to others on the basis of how well the new measures work for customers.



 We recently installed an upgrade to our <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">Reviews</a>&nbsp;system that can help untangle these new reviews for owners: sentiment analysis.



 It analyses the content of all your reviews and provides a summary of repeated themes and whether those themes are used in a positive, negative or neutral context.



With a quick glance, you can see if your ordering app is clunky or if your new menu items are going down a treat.



With this info in hand you can make any adjustments using real feedback, or reliably pump up the marketing on your new menu for example.



While stars and scores are useful, the words within the review are what can really make a difference.



To find out more about <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">Reviews</a> and sentiment analysis, get in touch with one of our team.

Handling The ‘New Review’

We are witnessing a video revolution. The traditional 16:9 landscape format can move aside, (outside of TV and movies). The new 9:16 vertical format is here to replace it on your mobile device.&nbsp;



This format is rapidly becoming the standard for video creation and consumption. And why, might you ask? The answer is mobile phones. While they are constantly developing and improving, they are designed to work in portrait. So much so, that mobile phone users hold their phone vertically 94% of the time.



With social media platforms such as Instagram becoming increasingly popular for digital marketing, vertical is soon going to be the way to advertise. Stories are growing at an incredible rate and are estimated to be growing 15 times faster than the feed – and to be far more powerful when it comes to persuasion.



<h4 class="wp-block-heading">Why is Vertical the future of video?</h4>



With the increasing dominance of mobile phones, which experts predict will generate 95% of mobile traffic by 2023, compared to today’s 85%, and the 9:16 format, it was only natural for them to become a great marketing tool. Furthermore, stories were made to fit with our bodies. They are here to tell personal stories and share moments that resonate with those watching. Marketing is, in essence, a form of storytelling. So, with videos being such an important marketing tool, and the videos evolving into the vertical format, it doesn’t take much to see why they are the future.



Businesses are being more aware of how society uses their mobile phones.&nbsp;And this why at <a href="https://stampede.ai/blog/introducing-stories/">Stampede</a> we now offer vertical video services in the form of stories.



We use our phones to scroll through all forms of social media. Having to turn it on its side to watch a video, seems like too much effort. We live in an era of comfort, were people are naturally lazy. More people will watch a video if it is in a vertical format. Put into numbers, 65% of consumers consider companies and brands who use vertical video formats “more innovative” and 79% of new consumers prefer this format. If you are a new company or brand, those new consumers are really the area you want to target. Also, they are a large share of the general viewers.



<h4 class="wp-block-heading">Where to go next?</h4>



For many digital marketing gurus, Instagram is considered the holy grail. With such high numbers of people on the platform, it opens the door to hundreds of new customers. According to leading social media authorities, such as Zuckerberg and Chris Cox, Facebook’s Chief Product Officer, the future of sharing news, information and other things is Stories, which are in Vertical format, which, by the rules of logic, makes vertical videos the future of digital marketing. So, adding Stories to your WiFi service is a great way to get yourself noticed, promote yourself to new customers and expand your brand name.&nbsp;



Get in touch with us to discover how WiFi Stories can help your business.

Vertical: The Future of Video Content for Digital Marketing

The key to running a successful business is understanding who your customers are. So you can tailor your products or services to suit them. Going beyond vague age and gender brackets, <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">data analytics</a> can give you an accurate breakdown of exactly who is visiting your restaurant. As a result, you can make informed decisions on how to market what you do and to whom. Learn more about how you can use data analytics to get to know your customers in and out.







In the digital age, it’s never been easier to find data analytics to use to your advantage and get to know your customers. In fact, even social media can tell you the average age of your followers. Even more, when they are most active online, making it simple to build an overall picture. <a href="https://www.youtube.com/watch?v=6BVLVFH38ps">More advanced data analytics</a> can even share how often your customers visit you, how much they spend with you and what their interests are.



Such insight matters, because it’s the best way of getting in sync with what your customers really want. By doing so, you can improve your business model and streamline your overheads too.&nbsp;



<h4 class="wp-block-heading">Read minds</h4>



No crystal ball required. By having your customer data presented in a way that’s easy to toggle between, you can ensure <a href="https://www.wordstream.com/blog/ws/2017/04/06/how-to-market-a-product">your marketing hits a bullseye every time</a>. For example, if pizza is the most popular item ordered in your restaurant. You can deliver deals to your most loyal customers. When it comes to social media marketing, you could use storytelling to show your customers how your famous pizzas are made.&nbsp;



Compared with generic content you put out to try and boost your followers with no real insight behind it, this tactic is a lot more likely <a href="https://stampede.ai/blog/tracking-digital-marketing-roi/">to generate ROI</a>. That’s because you are getting to the heart of what your customers come to you for. If your analytics show people are searching for ‘pizza in Edinburgh’, then you can even tailor your paid posts to pick up on these keywords too.&nbsp;



<h4 class="wp-block-heading">Identify your best customers</h4>



It’s not a question of picking favourites here. Studying your <a href="https://www.towerdata.com/blog/what-is-customer-demographic-data">data analytics can paint an interesting picture</a> when it comes to your acquisition costs. In particular, who is responding best to your marketing. For example, if you are spending the most money trying to attract students. However, find out that your biggest customer base is working professionals coming in on their lunch break. This gives you a chance to reassess your marketing strategy. So that overall it’s a lot more cost-effective.&nbsp;



You can also understand who is spending the most money with you, and what are your most popular products or services. As a restaurant, this might be a particular meal deal you serve that’s popular with the lunchtime crowd. If your analytical tools are even more advanced, you can even identify what each individual customer orders most often, to <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">create tailored marketing.</a>&nbsp;



Further reading: <a href="https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/">https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/</a>



<h4 class="wp-block-heading">Target their location</h4>



Geography is huge when it comes to marketing your business. If your customers are coming from far and wide but your marketing is only concentrated to a 1-mile radius of your restaurant, you could be missing out on vital trade. Similarly, if you advertise nationally but 90% of your customers live within 5 miles of your restaurant. This could be eating up your marketing budget providing a poor ROI.&nbsp;



The great thing about data analytics is that you can find out <a href="https://marketingland.com/getting-back-to-basics-with-location-based-marketing-256512">the towns and cities closest to you</a> that are pulling in the most customers. You will be able to access both the reach and engagement, as well as the potential reach if you were to extend your campaign from the city to the whole county.



<h4 class="wp-block-heading">Maintain steady business</h4>



The thing about analytics is that it shows both upwards and downwards trends. <a href="https://www.whishworks.com/blog/big-data/data-analytics-explained">By studying your data regularly</a>, you can see when certain demographics aren’t purchasing as regularly. Or when the business as a whole is receiving less traffic to its social media pages, which is impacting bookings. Going beyond simply noticing less cash in the till, the specifics of who isn’t buying from you and why can allow you to take informed action.&nbsp;



For example, you might notice fewer students are visiting because it’s the end of the summer term. You can prep for freshers week to bring in even more trade than usual, to make up for the shortfall. In addition, you could switch to marketing towards families who are more likely to be receptive in the school holidays instead. Therefore, your data analytics can assist both your business forecasting and recovery too.&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



Do you know who your customers are? Answering this question accurately can be really tricky for any restaurant business. After all, customers tell you their order not their date of birth or any other key information that would help you tailor your marketing strategy better. Then there’s the challenge of getting this key information in the first place, especially in the age of GDPR.&nbsp;



Our branded WiFi portal allows your customers to keep connected. While simultaneously allowing you to be more connected to your customers too.&nbsp;By monitoring the connection closely you can get insight on how your business is performing. But also how to improve it.&nbsp;On the same time, you can use data analytics to get to know your customers better and reach out to them in a <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">more tailored way</a>.



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Using Data Analytics to Get to Know Your Customers

When&nbsp;operating multiple hospitality venues, quite often your customers’ loyalty is restricted to one of your venues only. Chances are your customers are simply not aware that you’re managing more than one venue. Though, what if you could&nbsp;extend their loyalty to all your venues&nbsp;and by doing so increase their overall spending?



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Here’s how you can&nbsp;cross-promote your venues&nbsp;using our simple 5 step recipe for personalised marketing.



<h5 class="wp-block-heading">1) The Data</h5>



For this cross-venue promotion campaign, you want to find out more about&nbsp;how customers have interacted across your venues. Sort your data by individual venues for a better comparison.



The data you need can be obtained from different sources:



<ul><li>Last WiFi login from your captive portal/guest WiFi</li><li>Last booking made from booking system</li><li>Last stamp/interaction from loyalty scheme</li><li>Latest reviews from different platforms</li></ul>



<h5 class="wp-block-heading">2) The Trigger Event</h5>



There’re various trigger events that you can set up here. Use&nbsp;this campaign for your regular customers but also to retain those who haven’t been at your venue for a while.



Possible trigger events:



<ul><li>Is a one time-visitor</li><li>Is a regular customer but has only been in one venue</li><li>Has not visited for a while</li><li>Is a user of your loyalty scheme (active and non-active)</li><li>Has recently left a positive review</li></ul>



Make sure to set up&nbsp;automated triggers&nbsp;as well to save some time.



<h5 class="wp-block-heading">3) The Messaging</h5>



Take the chance to&nbsp;introduce your full brand portfolio&nbsp;and highlight what makes venues different from each other. Also, emphasise that customers can expect the same level of outstanding customer experience across.



Besides, this campaign is ideal for&nbsp;cross-event promotions to boost bookings&nbsp;and get customers coming back on a frequent basis. You can also use it to promote quieter times in one venue to spread your bookings more evenly.



And don’t forget to link to your individual venues and to include a booking call-to-action for each of them.



<h5 class="wp-block-heading">4) The Offer</h5>



Offers and deals should be part of your campaign here. This could for example be an&nbsp;introductory offer&nbsp;for customers to try your other venues, like a ‘%-off first visit’ or a ‘drink for free’.&nbsp;



For your cross-event promotions, you might also include an&nbsp;early-bird deal&nbsp;targeted at your loyal customers.



Here’s what your email could include:



Subject line &#8211; [Name], check out our [venue] and get %-off your first visit



Fancy a [venue special]? We’ve got you covered at our [venue]. /



As a [item] lover you have to check out our exclusive range of [item] at [venue]. /



Glad you’ve enjoyed your visit at [venue], why not check out our other [venues]?



Come by and get %-off your first visit. / Your first drink is on us!



DON’T MISS OUT &#8211; BOOK NOW



<h5 class="wp-block-heading" id="h-5-the-outcome">5) The Outcome</h5>



First and foremost this cross-venue promotion campaign will help you to&nbsp;increase the number of visits per customer across all venues. And of course, more footfall and event bookings ultimately lead to more revenue.



Be sure to have a read of our&nbsp;<a href="https://stampede.ai/resources/cru-holdings/" target="_blank" rel="noreferrer noopener">CRU holdings case study</a>&nbsp;to find out how a cross-venue promotion campaign has worked out for them.&nbsp;



And don’t miss the last part of this series on how our 5 step recipe can help you to foster brand advocacy.



Need help sending out your first cross-venue promotions?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you our marketing product.

More Sales With Cross-Venue Promotion And Personalised Marketing [Part 4/5]

<img decoding="async" class="" style="width: 640px; display: block; margin-left: auto; margin-right: auto;" title="Stampede Mapping " src="https://cdn2.hubspot.net/hubfs/2735287/Blog/Location%20map%20HOME.png" alt="Stampede Mapping " width="640" data-constrained="true" />
Big Data&#8230; The latest buzz-word thrown around the internet, almost as much as &#8216;the Cloud&#8217; or &#8216;the IoT&#8217;. Contrary to what the international businessman would have you believe, Big Data is a myth. 
We currently receive and store around 10,000 lines of new data per minute. But this raw data is pretty boring and useless on its own, unless you have a team of data scientists on hand. Coming up with new ways to visualise data is an integral part of our offering, giving power back to the smaller businesses who don&#8217;t have the resource or time to interpret it is really what it&#8217;s all about.
<h2>Customer Mapping</h2>
If you&#8217;ve decided to capture customer postcodes, using Stampede, you will be used to seeing the map of the UK depicting where your customers are coming from.
We&#8217;ve now taken this to the world stage, using <a href="https://geocoder.opencagedata.com">OpenCage</a> we were able to process around 70,000 users in under 4 hours and the result is absolutely stunning.
<img decoding="async" class="size-tb_large wp-image-2700 alignnone" style="display: block; margin-left: auto; margin-right: auto; width: 600px;" title="Stampede OpenCage Data" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/-Opendata-800x169.png" alt="Stampede OpenCage Data" width="600" data-constrained="true" />
Having this information at your disposal 24/7 from any device anywhere in the world gives you the power to better understand your customers.
<h2>Better Data, Better Customers</h2>
If you can truly understand how your customer is interacting with your brand in the real world you are in a much better place to serve them. Mapping their point of origin may only feel like one piece of a bigger puzzle but it may help you decide if you need to have your menu in other languages or which languages staff need to be fluent in.
These seamless customer experiences could be the point of difference that makes your customers return more frequently and stay for longer.
So, how much of your trade comes from overseas?
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Mapping: How we did it

Mother’s Day is one of those occasions that should be boldly marked on all calendars. As a business, you don’t only want to play your role in honouring moms around the world but you also want to use the event to your advantage from a marketing perspective. So, get ready for Mother&#8217;s Day with our creative promotion ideas for your venue.







Did you know that an average of <a href="https://www.restaurantbusinessonline.com/marketing/87m-adults-visit-restaurant-mothers-day-survey-says">87 million adults take their mothers out</a> to a restaurant for Mother’s Day each year? This makes the day worthy of some strategic marketing efforts that will help you to surpass your month’s target. 



In case you are <a href="https://stampede.ai/blog/free-restaurant-promotions-ideas/">short on creative promotion ideas</a> for the upcoming Mother&#8217;s Day, don’t worry, you’re in the right place! Whether you’re rustling up some Mother’s Day campaigns for the first time or you are looking for new and trendy ideas, our fun and innovative tips below will help you get off to a successful start.



8 Brilliant Ways to Engage Your Audiences This Mother’s Day:



<h4 class="wp-block-heading">1. Start by Advertising Your Mother’s Day Promotion as A Rare Event</h4>



Even though the occasion comes around once every year, it doesn’t mean that you cannot market this Mother’s Day as “THE” Mother’s Day of all mother’s days. By marketing your Mother’s Day event as a “once-off never to happen again occasion”, you’ll create a sense of urgency. This should intrigue your repeat customers as well as potential new ones.&nbsp;



<h4 class="wp-block-heading">2. Let Your Audiences Know That Moms Will Get Special Treatment</h4>



Your audiences want their moms to get extra special treatment on this very special day. So, plan a treat and let it be known to the world! Whether you hand out chocolates, flowers, or a free glass of wine, make sure your patrons know what’s going to be in store for them.&nbsp;



<h4 class="wp-block-heading">3. Create A Unique Dining Experience</h4>



Your regular patrons may look for a new venue to celebrate Mother’s Day unless you give them a reason to stick around. We suggest you spice things up a little. Instead of serving your regular lunch, why not host a high-tea, a Champaign breakfast, or a cocktail evening?



By creating a unique dining experience, you get to hold on to your regular customers and at the same time, you can encourage new ones to enter your doors.



Also, if you plan your event right, you will create a lasting impression and new guests may just visit you again to try out your regular menu.&nbsp; &nbsp;



<h4 class="wp-block-heading">4. Connect with Local Mom’s Groups</h4>



This is targeted marketing at its finest. For Mother’s Day, you want to host moms and their families galore. So, where better to find moms than at your local mom’s groups! Yup, you can plan your unique event and then send promotional flyers and emails to nearby churches, day-cares, and other organisations that are woman-focused.&nbsp;



You can also ask these groups to participate in surveys. A detailed survey will give you the info you need to plan an event that caters to “what moms want”.&nbsp;



<h4 class="wp-block-heading">5. Host a Mother’s Eve Event</h4>



By hosting a Mother’s Eve event, you can capitalise on this special occasion on more than one day. Why not hold a cocktail evening the night before where the ladies can have a fun and carefree night out before celebrating with their families? You can offer free drinks to all moms with the promise of a family brunch the next day. It’s genius!&nbsp;



<h4 class="wp-block-heading">6. Cater to the Kids</h4>



The fastest way to mom’s heart is to treat her kids lovingly. That’s why we think a Mother’s Day promotion that includes entertaining the kids at a restaurant is a brilliant idea. Mom can sip her wine in peace while you bring in the kiddie’s entertainment and childminders. Get the kids to make Mother’s Day cards while they wait for their meals to arrive and you’ll get extra brownie points!



Use social media platforms such as Facebook to create an event page where you list the family entertainment that will be available. You can then use the paid marketing option to promote this event far and wide. 



Further reading: <a href="https://stampede.ai/blog/how-to-nail-customer-service-for-families/">https://stampede.ai/blog/how-to-nail-customer-service-for-families/</a>



<h4 class="wp-block-heading">7. Run A Contest with Moms in Mind</h4>



A contest will allow you to capitalise from this occasion on the days leading up to the big event. For example, during the month of March, all moms who visit your venue can be entered into a draw. You can announce the winners on Mother’s Day. And to take one step further, all prizes can be used to draw customers back to your establishment (such as meal vouchers, for instance). 



<h4 class="wp-block-heading">8. Highlight Your Inclusivity</h4>



Do not alienate a subsection of mothers and families by only catering to one version of what “mom” can mean. Moms can come in all forms and the role can be filled by plenty of people from grandmothers and aunties to teachers and nannies. Families can have more than one mom too, so make sure your perspective of Mother’s Day fits this diversity.&nbsp;



<h4 class="wp-block-heading">How to Promote Your Mother’s Day Event and Promotions</h4>



<ol><li><a href="https://stampede.ai/blog/how-to-effectively-design-social-media-posts/">Use social media</a> to create a big hype and talk about how moms are going to miss out if they’re not there to be wined, dined, and treated.  </li><li>Use your <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">database to send out emails and SMS’s</a> to notify your customers of what they can expect. If you haven’t started compiling a database yet…now’s the time (<a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-03">contact us</a> for more info).</li><li>Hand out flyers to targeted audiences such as your local churches, schools, and mom’s groups. </li></ol>



Further reading: <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/">https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/</a>



Successful busy events such as Mother’s Day can be the difference between building a loyal customer base and a bad reputation – but, with a bit of forethought and a touch of creativity, you’ll be building lasting loyalty. For more information on how you can attract customers and retain them, please contact Stampede for an innovative take on marketing technology. 



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Getting Ready for Mother’s Day – Creative Promotion Ideas

So, you’ve followed your dream and opened a restaurant. Serving up some of the tastiest meals in your local area. You’ve worked hard on the design, creating a stunning dining area where your customers can relax and enjoy the freshly prepared dishes. However, there are a few issues playing on your mind. How are you going to lure the customers and keep the orders coming in the face of competition from other local restaurants? We’ll answer these questions and suggest some tried and tested marketing methods for your restaurant in this helpful blog.







But how and where to get started with your restaurant marketing? There are a couple of easy and straight forward methods available. 



<h4 class="wp-block-heading">Customer Research</h4>



There are a number of steps that you can take to build the profile of your restaurant to make sure the customers keep coming back for more. 



It’s best to start off with a bit of research. Finding out about the people who are most likely to spend their hard-earned money in your restaurant. You should also find out as much as possible about the competition. Focussing on how they are managing to entice the crowds. Should you be following their example or market your restaurant as an exclusive dining venue?



The research should then continue with some focus on the people who are already visiting your restaurant. Most importantly, you should take time to talk. Try to find out why these customers are visiting and how satisfied they are with the service. 



In addition, ask questions about everything from the reasons for visiting to thoughts about the restaurant decor. <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">Such data</a> could be put to use in the creation of targeted marketing campaigns. But also general improvement of your restaurant. You can also find out the busiest times within your restaurant and make staffing decisions accordingly. &nbsp;



<h4 class="wp-block-heading">Social Media Marketing</h4>



Your customers might like to spend their time reading the latest tweets, chatting on Facebook, or looking at the pretty pictures on <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram</a>. It’s important that you get to grips with marketing on the preferred social media channels. 



Further, you should keep your communications on brand and consistent no matter where your customers are engaging. Competitions could be set up and live updates posted about special events and discounts. You might even post pictures of the mouth-watering meals prepared by your kitchen staff. <a href="https://www.instagram.com/avagenes/">Ava Gene’s Instagram</a> account provides a bit of inspiration on this front.&nbsp;



<h4 class="wp-block-heading">Email Marketing</h4>



Another popular restaurant marketing method can be seen in direct <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">email marketing campaigns</a>. This method makes use of all the valuable customer data collected. To get the data, customers may be prompted to give their email addresses, Facebook profile, or Twitter handles in exchange for access to the free WiFi. From there, you can then create targeted communications which can be sent out at opportune moments for customer engagement. 



Even better, emails can be automated for the successful retention and reward of your loyal restaurant customers. Such emails may be sent out a few days after customers have visited your restaurant. This will ensure that the positive experience remains top of their minds. You could also distribute emails to customers who haven’t visited for some time (e.g. over 30 days) to boost the levels of retention.



<h4 class="wp-block-heading">Geo-Targeted Advertising</h4>



You should have plenty of information to use in the digital marketing of your restaurant. Therefore, advertisements could be built around visitor characteristics such as age, gender, and location. 



Also, you should take the time to make sure that your restaurant can be found by local customers. Create content including targeted keywords and focussed on the interests of people in your community. In addition, register for local listings and take every effort to build a stand-out online profile. Within this, advertisements could be set up focussing on people under the age of 30, who are looking for ‘Tapas in Brighton’ or ‘Chinese Restaurants in Lincoln’.



<h4 class="wp-block-heading">Loyalty Programs</h4>



We told you about some of the best ways of earning repeat business in our <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">recent blog on customer loyalty</a>. As mentioned, you can use the offer of free WiFi to collect some really valuable information about the good folks who visit your venue. Use this information for more targeted campaigns. You might take the opportunity to arrange special holiday discounts. Or schedule messages after the achievement of set milestones. 



There is also the option of setting up a points-based system, which the customers can track via their digital devices. As an example, you could offer a free meal for every ten points earned by a customer. However, ensure a quick and easy point redemption process. 



<h4 class="wp-block-heading">Social Paying</h4>



Organise social payment events to ensure that positive word is spread about your restaurant. These events will involve customers paying for outstanding service and top-notch food in the form of social media updates and reviews. 



For example, offer free drink in exchange for the addition of a set number of Twitter followers for your restaurant and discount coupons in return for Facebook likes. You can then share details of positive customer experiences on your website and across social media. This will effectively set you apart from the rest.&nbsp;



<h4 class="wp-block-heading">Blog Writing / Outreach</h4>



There are plenty of popular bloggers and social media influencers who could help out in the marketing of your restaurant. Some of these online experts have reader and viewer numbers running into the tens of thousands. You can encourage them to spread the word by arranging free or discount meals and delivering on your promise of the first-rate service. 



The positive reviews are sure to be read by large numbers of people particularly likely to visit your restaurant. Have a read of the <a href="https://www.forketers.com/how-to-invite-food-bloggers-to-your-restaurant/">Forketeers blog</a> for some handy tips on how to reach out and build positive relationships with the foodie bloggers.



<h4 class="wp-block-heading">WiFi Marketing</h4>



To get the most out of these restaurant marketing methods, you can use the <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Stampede WiFi system</a>. Most customers will be more than happy to exchange their email or mobile phone numbers for free internet access. You can use your customer information to create personalised messages encouraging restaurant reviews and social media posts. You could even have regular news pieces sent out with details of menu updates and exciting events. Have a read of some of <a href="https://stampede.ai/blog/">other blogs</a> for further information about the prospects of WiFi marketing.



If you make use of the proven restaurant marketing methods highlighted in this blog, you can expect the levels of customer engagement and loyalty to increase. You’ll find that the positive word spreads and that you enjoy increased popularity. Maximise the prospects of further marketing success through the adoption of other tricks and tactics covered by Stampede.



Why not give it a go with a free trial of our software?



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Must-Have Marketing Methods For Your Restaurant

What do you associate with the word merchandise? Probably shirts, caps, mugs but also fans, engagement, loyalty, pride, belonging and of course free advertising.



Basically, it is a little piece of your business that can be taken home by your customers. Your customers turn into brand advocates, showcasing your products for free and carrying your name into the world. Even better, every time they open up their wardrobe and spot your product, it might entice them to come by your venue. What’s not to like?



First and foremost this<a href="https://www.qsrmagazine.com/consumer-trends/new-kind-marketing"> retail-based marketing</a> approach can provide another welcome stream of revenue to your business. Most of the items allow for a big mark up on the selling price and can act as a real revenue booster.



There are some great examples of hospitality brands that have pivoted on merchandise.



Probably the best known when it comes to merchandising is the<a href="https://shop.hardrock.com/"> Hard Rock Cafe</a>. Fans travel around the globe to buy local Hard Rock merch. You can get their logo on nearly everything nowadays, and it&#8217;s definitely turned into a bit of&nbsp; cult following.



On the other hand, Edinburgh based businesses like<a href="https://www.instagram.com/civerinos_slice"> Civerinos Pizza Bar</a>,<a href="https://www.campervanbrewery.com/shop/merch"> Campervan Brewery</a> and<a href="https://www.cairngormcoffee.com/shop"> Cairngorm Coffee</a> and the international brewery and pub chain<a href="https://www.brewdog.com/uk/shop/merchandise"> Brewdog</a>, offer products that clearly reflect their brand by sticking to what they&#8217;re best known for. Their focus is on a few but recognisable branded products.



<h3 class="wp-block-heading" id="h-getting-started">Getting Started</h3>



Before you create your own products and venture into merchandise selling, there are some important questions to ask:



<ul><li>Will it reflect your values and is it consistent with your overall messaging?</li><li>Does it provide a real benefit to your customers &#8211; would you buy it?</li><li>How are you going to display it in your venue?</li><li>Do you want to sell it on your website or use a third-party platform?</li></ul>



And sales can be boosted using promotions. There are various great ways to get your merchandise out there:



<ul><li>Cross-selling &#8211; i.e. get a free mug with your 10th coffee</li><li>Social media is your best friend here, that’s where your fans are.</li><li>Share what you&#8217;re selling with your loyal customers via a newsletter and give them priority access/discounts.</li><li>Hold a flash sale &#8211; i.e. get a freebie upon your next visit</li></ul>



<h3 class="wp-block-heading" id="h-what-s-next">&nbsp;What’s next?</h3>



Got lot’s of great ideas for promotions but not sure where to start? Maybe a rack full of T-Shirts?



Go digital with in-venue promotions through your Guest WiFi. Design and launch offers in minutes, displayed directly to your customer’s mobiles. Faster than fliers and no wasted spend!



<a href="https://stampede.ai/company/#contact">Get in touch</a> with one of our team to get started with our<a href="https://stampede.ai/how-it-works/marketing/#stories"> Upsell feature.</a>

Turn Customers into Fans with Merchandise for Hospitality

Heres a quick round up of some of our latest developments



✉️ Email speeds improved by 100% for large bulk campaigns 🎯 New integration with Loke 🚀 Wifi settings redesigned from the ground up 



Busy time for us at Stampede and for our customers ramping up towards Christmas. At this time of year, conditions are ideal for maximising ROI with festive campaigns. Which for us of course means a big spike in traffic. With our latest update we hit a new personal best sending rate: 400 emails a second 💥



In other news&#8230; heres a sneak peak of our new booking modal with improved automatic table suggestions:



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="765" src="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png" alt="" class="wp-image-23225" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-300x224.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-768x574.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-150x112.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account.png 1148w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Oh and added to that ☝️ one can now lock booking to their tables so that important bookings or requested tables aren&#8217;t accidentally moved. Heres a quick run through of how that works&#8230;



<figure class="wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Homepage" src="https://player.vimeo.com/video/857906961?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture"></iframe>
</div></figure>



And with that, onto to next month! We have a lot of exciting new features planned so look out for the next feature drop ✌️

Whats new in September

This month we&#8217;ve been putting the spotlight on branding within Stampede.



Consistent branding has a huge positive impact on customer loyalty and engagement. The goal is to improve recognition and recollection amongst your customers, increasing the chance of word-of-mouth marketing. And we all want more of that lovely free advertising.



<h2 class="wp-block-heading" id="h-what-s-new">What&#8217;s new?</h2>



Brand Kits &#8211; a single location in Stampede to control your brand settings across all channels. This includes WiFi login, review feedback emails, website forms, and the table booking widget.



Bringing the settings for all these into one location will save you and your teams heaps of time and effort. Deploying consistent branding this way won&#8217;t have directly measurable results but it&#8217;s impact will be positive.



<h2 class="wp-block-heading" id="h-digging-into-details">Digging into details</h2>



Within the Brand Kit you&#8217;ll be able to save things like text font for both headings and body text at account level to save you doing this for every email.



You&#8217;ll also be able to upload a Primary image, such as your logo, and colour to be used across all your channels. This would control the colour of all your call-to-action buttons for example &#8220;Book now&#8221; on an email or &#8220;Confirm booking&#8221; on your table booking widget.



Lastly (for now) you can also set a default Background image to be used in various locations. This might be a collage of your dishes, an artful photo of your interior design, or maybe something more conceptual around your brand like a pattern.



Once you&#8217;ve got these set you can check the previews to see how your various channels will look.



Ideally they should be very similar to your menus, website and any other existing brand elements you have.



If you have an existing brand book &#8211; this will be the place to input that so that it&#8217;s saved across your account.



<h2 class="wp-block-heading" id="h-coming-soon">Coming soon</h2>



Booking confirmation pages &#8211; our team is working on a new landing page for table booking confirmations. It&#8217;ll make managing bookings easier for customers, and we&#8217;re including ways to help them spread the word about their visit to your venues.



Review capture design &#8211; we&#8217;re also giving our Reviews automation emails a refresh. Mobile optimisation is our main priority here, and when paired with the Brand kits, it&#8217;ll tie the digital customer experience together.



<h2 class="wp-block-heading" id="h-getting-started">Getting started</h2>



If you&#8217;ve got a Stampede account and want to learn more about Brand kit, or get some help setting up, <a href="mailto:support@stampede.ai?subject=Learn%20more%20about%20Brand%20Kits">contact our Customer Success team.</a>



Otherwise you can <a href="https://stampede.ai/demo">get a guided tour</a> from one of our team at a time to suit you

New Features & Updates – September 2023

✉️ Email speeds improved by 100% for large bulk campaigns 🎯 New integration with Loke 🚀 Wifi settings redesigned from the ground up 



Busy time for us at Stampede and for our customers ramping up towards Christmas. At this time of year, conditions are ideal for maximising ROI with festive campaigns. Which for us of course means a big spike in traffic. With our latest update we hit a new personal best sending rate: 400 emails a second 💥



In other news&#8230; heres a sneak peak of our new booking modal with improved automatic table suggestions:



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="765" src="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png" alt="" class="wp-image-23225" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-300x224.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-768x574.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-150x112.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account.png 1148w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Oh and added to that ☝️ one can now lock booking to their tables so that important bookings or requested tables aren&#8217;t accidentally moved. Heres a quick run through of how that works&#8230;



<figure class="wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Homepage" src="https://player.vimeo.com/video/857906961?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture"></iframe>
</div></figure>



And with that, onto to next month! We have a lot of exciting new features planned so look out for the next feature drop ✌️

September take two 🎬

It is a well-known fact that there are several ways to garner positive 5-star reviews for your business. But one has also be aware of the <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">impact</a>, positive as well as negative ones, can have on your overall business performance and growth.



Good service and customer care are &#8211; of course &#8211; very obvious things that convince your customers to give your business a good rating. But we could all use a little help every now and then, right?







<h4 class="wp-block-heading">Generating Your Link</h4>



Stampede is not only about providing your shop with awesome <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">WiFi </a>and your customers with an epic experience, but we&#8217;ve also found a way to generate more 5-stars reviews for your business on Google.



1. Go to the <a href="https://developers.google.com/places/place-id">Google Places API</a> and search for the place ID of your business.



2. Add your place ID to the end of this link:



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://search.google.com/local/writereview?placeid=[YOUR-PLACE-ID]
</div></figure>



3. Open the link in a browser and copy the generated link. Note that your actual link will look much more confusing that the one below.&nbsp;



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://your-link-that-has-a-lot-of-numbers-and-letters
</div></figure>



4. Finally add ,5 (comma 5) to the end of the generated link.



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://your-link-that-has-a-lot-of-numbers-and-letters,5
</div></figure>



And there we go!&nbsp;This link will propose everyone who clicks on it to rate your business with 5-stars on Google. Great, isn’t it? Now, this isn&#8217;t going to automatically have the customer give your business a 5-star review. They can still change the rating if they want. You&#8217;re just suggesting they rate your place with 5 stars. After all, you&#8217;ve earned it, right?&nbsp;



As the link is very long and not exactly tidy, we propose you use a <a href="https://bitly.com/" target="_blank" rel="noopener noreferrer">short URL generator</a> to make the link good looking and ready to share.



<h4 class="wp-block-heading">Using Stampede already?</h4>



Then we have even better news for you, as there are fantastic ways to employ this link within your marketing helping you to grow your online reviews.



The first option is to send the link to customers with the marketing automation that Stampede offers for <a href="https://www.stampede.ai/how-it-works#marketing">emails and SMS</a>.



Another great option is to redirect every customer, who logs on your WiFi network, to this prefilled review form.



The steps to do so, are even easier:



1. Log on your account at <a href="https://connect.stampede.ai/">https://connect.stampede.ai/</a>



2. Go to “Location” and choose the venue you want to set up the review form for



3. Go to “Set Up” and choose “General”



4. Here you can now paste the generated link into the “Landing URL”- Box



5. Hit the “Save” button below



And voilà &#8211; now all logins to your Stampede WiFi are proposed to leave a 5-star review for your business! Lean back and keep track of your increase in online reviews.&nbsp;



One of the many benefits we offer!&nbsp;&nbsp;



If you are not using Stampede WiFi for your business yet, it is about time to make a change to smart guest WiFi today! There’s a world of opportunities to discover to grow your business.



Did you know that our software also prevents negative reviews from getting online? Find out more about our <a href="https://stampede.ai/reviews/">reviews feature</a>. 



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Grow your Business with 5-star Reviews

Top o&#8217; the morning to ye, everyone!

Just wanted to wish everyone out there a happy and safe St. Patrick&#8217;s Day. Why are we so excited about St. Pat&#8217;s? Well, that might just be because our founder and CEO is named Patrick.
With that in mind, here&#8217;s Patrick with some tips on how to keep your Guest WiFi safe, secure and full of craic on St. Patrick&#8217;s Day and way into the future.
<iframe loading="lazy" src="//www.youtube.com/embed/GL-8TzK2rjk" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
Have a great St. Patrick&#8217;s Day! And if Patrick and his Leprechaun sidekick have inspired you in any way to upgrade your Guest WiFi to our secure Stampede WiFi solution, why not sign up for a free trial by clicking the button below?
And may the wind be at your back!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Happy St. Patrick’s Day!

Never miss a message from your customers again with our brand new product feature: the Stampede Inbox.



It can indeed be a challenge and time-consuming task to stay on top of your various inboxes.



<a href="https://www.superoffice.co.uk/resources/articles/customer-service-study/">A recent customer service study</a> found that a worrying number of 62% of customer enquiries are left unanswered.



Common reasons are inboxes not being connected to a CRM and only a limited number of staff having access to incoming emails.



So, what about centralising all customer communication to one platform that is accessible to the whole team?



Such a unified inbox massively improves your response times and gets you extra points for your quick and streamlined customer service.



<h2 class="wp-block-heading" id="h-how-it-works">How It Works</h2>



All incoming customer requests and responses are received in the inbox and stored under their individual profiles.



Staff members can then reply straight away in only a few clicks which means happier customers.



There is also the option to add internal notes to keep your team updated.



<h2 class="wp-block-heading">Why The Stampede Inbox Is Unique</h2>



What makes our inbox a one-of-a-kind is that it comes ready-linked to every other interaction your customers have via Stampede. 



There&#8217;s no more piecing together the conversations and information from disjointed platforms. 



This creates a single 360° customer view, providing you with more context based on previous customer interactions and historic data.&nbsp;



So you can craft personalised responses that are relevant to each customer.



The Stampede Inbox is now available for all customers. Head to <a href="https://product.stampede.ai/">Stampede</a> to explore our new product feature in more detail.



If you have any questions or need a hand, reach out to our <a href="https://meetings-eu1.hubspot.com/murdo">Customer Success team</a> who are happy to help.

Meet Stampede Inbox: Never Miss Another Message 

Over the past year and a half&nbsp;<a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/06/08/what-will-the-restaurant-industry-look-like-post-pandemic/?sh=38903c7a1982" target="_blank" rel="noreferrer noopener">restaurants across the world</a>&nbsp;have had to deal with an influx of new challenges that have forced them to seek alternative ways to boost their sales. Although there are many ways a restaurant owner can try to remedy sales, incorporating an app-based food delivery service into your existing business model can prove to be extremely beneficial. Not only can the entire ordering process be simplified considerably by using an app, but&nbsp;<a href="https://stampede.ai/blog/4-promotional-tips-to-increase-your-daily-foot-traffic/" target="_blank" rel="noreferrer noopener">more customers can also be reached</a>&nbsp;while the restaurant enjoys a very useful competitive advantage.



<h4 class="wp-block-heading" id="h-the-ordering-process-can-be-simplified">The ordering process can be simplified</h4>



Before the birth of the delivery app, people who wanted to dine at home either had to phone through an order for delivery, or drive all the way to the restaurant to pick up a take-out order. Switching over to a delivery application simplifies the ordering process considerably for both customers and restaurant operators.&nbsp; When a customer places an order via a delivery app, the restaurant will receive all the details accurately and immediately. In addition to the ordering process being simplified, customer management can also be rendered more effective through the use of either a customized or third-party delivery app. Apart from providing detailed order patterns, individualized offers can also be created for different customer groups.



<h4 class="wp-block-heading">More customers can be reached</h4>



There are various things to consider before getting listed on a delivery app. This includes determining which apps are the easiest to use and which can help unlock the biggest possible new market. By correctly gauging the latter, one of the greatest&nbsp;<a href="https://storekit.com/advice/choose-food-delivery-apps/" target="_blank" rel="noreferrer noopener">benefits of a delivery app</a>&nbsp;can be unlocked: reaching more customers. While a typical restaurant may seat anywhere between 20 and 200 people at the same time, a delivery app can reach thousands simultaneously without having to&nbsp;<a href="https://www.theguardian.com/world/2021/may/11/more-than-a-job-the-meal-delivery-co-ops-making-the-gig-economy-fairer" target="_blank" rel="noreferrer noopener">expand the existing restaurant infrastructure</a>&nbsp;or hire additional staff members. When perusing their options on a third-party delivery app, many customers will inadvertently browse the menus of restaurants they have not previously supported. If they are impressed by what they see, chances are good that they will either order from your establishment or visit it in person, in the future.



<h4 class="wp-block-heading">Enjoy a competitive advantage</h4>



Every year the demand for faster, more convenient methods to have food delivered to your doorstep, increases exponentially. At present, less than 5% of the world’s restaurants offer an online ordering service, however. Having a delivery app created for your restaurant or getting listed on one (or many) existing delivery apps can provide you with a superb competitive advantage.&nbsp; Even customers who are extremely&nbsp;<a href="https://blog.creatopy.com/brand-loyalty/" target="_blank" rel="noreferrer noopener">loyal to a particular brand</a>&nbsp;may seek greener pastures if they find that a competitor is more adept at catering to their expectations.&nbsp;&nbsp;



Custom-made and third-party delivery apps can be of great benefit to a restaurant. Not only can it help secure a steady income during times of economic uncertainty but it can also attract new customers and boost sales during normal operating circumstances as well.

Three Reasons to Get a Delivery App for Your Restaurant

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

Love is in the air on Sunday. You’re probably all set up for Valentine’s Day by now. To get your customers into the romantic vibes, share some Valentine’s Day <a href="https://www.goodhousekeeping.com/holidays/valentines-day-ideas/a26863/valentines-day-facts/" target="_blank" rel="noreferrer noopener">facts</a> and <a href="https://www.countryliving.com/life/g89/love-quotes/" target="_blank" rel="noreferrer noopener">quotes</a> on your socials. If you’re offering meal boxes/kits, remember to send a last-minute reminder email!



What else is going on this week? It’s going to be international. Join me on a virtual journey around the globe. We’re going to stop by in Italy, Poland and China. Ready?



<hr class="wp-block-separator"/>



<h3 class="wp-block-heading" id="h-tuesday-9th-national-pizza-day">Tuesday 9th &#8211; National Pizza Day</h3>



National Pizza Day is coming up tomorrow. This day can, in fact, be a full day of pizza! Start off&nbsp;with a fried egg and bacon topping in the morning, a healthy veggie one for lunch and a proper spicy meaty one for dinner. Yeah, why not also include a chocolate one for dessert. Undoubtedly, the trickiest part and hardest decision with pizza is the topping. Are you team traditional Margherita or give-me-every-topping possible? Yes to ham and pineapple or rather hot and spicy? Last question, American or Italian style?&nbsp; Hardly any other dish comes with so many options, certainly able to please every taste bud around the world. &nbsp;



The top 5 Pizza toppings to share with your customers:



<ul><li>Cheese </li><li>Pepperoni </li><li>Sausage</li><li>Mushrooms</li><li>Bacon </li></ul>



<h3 class="wp-block-heading" id="h-thursday-11th-fat-thursday">Thursday 11th &#8211; Fat Thursday</h3>



It’s 6 days until Ash Wednesday and the beginning of the Lent. Fat Thursday (‘T?usty czwartek’) is traditionally celebrated in Poland. Coming with it lots of sweet treats, preferably ‘P?czek’ (jam-filled doughnuts) and long queues in front of bakeries. The traditional filling to go for is a quite delicate one &#8211; rose jam. By the way, if you don&#8217;t eat at least one P?czek you will have bad luck for the rest of the year. Better don’t risk that! Questions to engage with your customers:



<ul><li>What’s your favourite doughnut filling/topping?</li><li>Donut or doughnut?</li><li>Baked or fried?</li><li>Why do some have a hole?</li></ul>



<h3 class="wp-block-heading" id="h-friday-12th-chinese-new-year">Friday 12th &#8211; Chinese New Year&nbsp;</h3>



<a href="https://chinesenewyear.net/" target="_blank" rel="noreferrer noopener">Happy Chinese New Year!</a> Each year has its own zodiac animal with this year marking the year of the Ox, symbolising strength and determination. There’s lots going on during these 16(!) days of celebrations, also called the Spring Festival or Lunar New Year. 20% of the global population is in fact celebrating. Festivities usually include parades and performances (involving dragons and lions), traditional costumes, plenty of fireworks (to ward off evil spirits) and of course lots of delicious food. The most popular traditional food is a rich rice cake (sweet or savoury) called ‘nian gao’. Some facts to share with your customers: Did you know &#8230;?



<ul><li>Celebrations end with the Lantern Festival on the 26th</li><li>Red is the colour to go for</li><li>No chores allowed (bad luck!)</li><li>Children get lucky money in red envelopes</li></ul>



If you&#8217;re looking to get your stories and promotions in front of your customers <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We’re happy to help with your email marketing and much more.

What’s On This Week? – 08/02/2021

The latest trend hitting the hospitality headlines is pub desks&nbsp;or “Work From Bars” (WFB).



 The curfew situation has created an interesting pivot opportunity for pubs, bars and licensed restaurants:



Open earlier and provide an alternative &#8220;office&#8221; environment.



Many people are getting tired of working from the kitchen table and are rightly looking to change their environment up a bit, if they still can’t get back in the office.



 In <a href="https://www.bbc.co.uk/news/uk-54472414" target="_blank" rel="noreferrer noopener">this BBC article</a>, the journalist tries WFB at their local pub, and gets encouraging feedback about why pub desks are appreciated by owners and customers alike.



 It’s fast to set up and promote too. Here’s a quick checklist for setting up:



<ul><li>An offer/package. Consider the following: fixed price, guaranteed power socket, food and drink, choice of time slots and durations.&nbsp;</li><li><a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Good quality WiFi</a> with strong coverage throughout the venue. Security is important here as people could be handling potentially sensitive work related information.</li><li>A booking system</li><li>Staff to cover any earlier opening hours</li><li>Think about table layout to optimise space near power outlets (or stock up on extension cords)</li><li>Bonus: A Loyalty scheme. Encourage people to use your pub desks more often with a <a href="mailto:contact@stampede.ai?subject=Digital%20Stamp%20Cards&amp;body=Looking%20for%20a%20loyalty%20scheme%3F%20We&amp;#039;ve%20got%20a%20brand%20new%20digital%20stamp%20card%20app%20that%20we&amp;#039;d%20love%20you%20to%20try%20out%20for%20FREE.%20Just%20hit%20Send%20on%20this%20email%20and%20we&amp;#039;ll%20get%20back%20to%20you." target="_blank" rel="noreferrer noopener">digital stamp card.&nbsp;</a></li></ul>



The concept isn’t entirely new. Brewdog recently started offering “<a href="https://www.brewdog.com/uk/locations/bar-experience/desk-dog" target="_blank" rel="noreferrer noopener">Desk Dog</a>” that included a dedicated work space, WiFi, unlimited coffee/tea and a free pint of beer at the end of your booked time. People would naturally hang around after finishing work, and more sales followed.



 There’s even a new directory&nbsp;set up with the help of <a href="https://www.barlifeuk.com/index.php/2020/09/work-from-bars-initiative-add-your-venue-to-a-growing-list-of-daytime-working-spaces/" target="_blank" rel="noreferrer noopener">Bar Life UK</a> where you can list your venue as open for office workers. Check out the details here: <a href="https://www.barlifeuk.com/index.php/2020/09/work-from-bars-initiative-add-your-venue-to-a-growing-list-of-daytime-working-spaces/" target="_blank" rel="noreferrer noopener">Bar Life UK</a>



 If you’re planning to offer &#8220;pub desks&#8221; and want to get the message out to existing customers, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of the team and we’ll help you spread the word, fast.

Turning Tables Into Desks

Running a successful restaurant is no easy feat. From attracting new patrons and building loyalty to running various promotions, keeping the engine running requires a heavy investment of time and energy. The great news is that we have entered an era where technology is on our side.&nbsp; Marketing Automation is no new concept but with the introduction of advanced software, it can now do better and brighter things. It’s been a saving grace for the food and beverage industry, that’s for sure!



If this is the first time you are familiarising yourself with the concept, then let’s backtrack a little and start by looking at what Marketing Automation is.&nbsp;



<h4 class="wp-block-heading">Defining “Marketing Automation”</h4>



The idea of “automated marketing” is not something that can easily be boiled down into a few sentences. However, we explain it as follows:



“Marketing automation is a process that relies on software and web-based services to implement, manage, and automate marketing tasks. Examples of these marketing tasks include the collection and storage of customer data, sending emails, and posting promotions on social media platforms.&nbsp;



Automated marketing eliminates the need for manual and repetitive marketing practices. Additionally, it also collects valuable data that can help you to continuously make informed marketing decisions.”&nbsp;



<h4 class="wp-block-heading">How Important Is Marketing Automation for Restaurants?</h4>



Now that you have a good idea of what marketing automation entails, let’s discuss why this very modern way of marketing is so important for your restaurant, bar, coffee shop, café, or deli.&nbsp;



Just like digital marketing, automated marketing is far from being a passing trend. It’s here to stay. Therefore it must hold some worth, especially if every second business is hopping onto the bandwagon to get their piece of this “money-making pie”.&nbsp;



Besides being a component that keeps you in-line with your competition, this type of marketing also has many additional benefits. Here are FIVE reasons why automated marketing is an extremely valuable addition to your business:&nbsp;



<h4 class="wp-block-heading">1. It Saves Money and Time</h4>



The future of marketing is all about saving time and money. Automated marketing ticks both of these boxes.&nbsp;



Firstly, the software gives you different means to collect your customer data (for example, they can sign up for loyalty programs or swap details in exchange for <a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">free Wi-Fi access</a>). Once you have this information, then promotional emails, social media posts, and other notifications can be generated and scheduled to be sent automatically.&nbsp;



This way, you can focus your time on running other aspects of your restaurant. Marketing automation saves you time by taking care of the tedious marketing admin and it saves you money by allowing you to focus on the other money-making elements of your restaurant.&nbsp;



<h4 class="wp-block-heading">2. It Can Increase Your Return on Investment (ROI)</h4>



If used correctly, automated marketing is a holistic marketing solution that will give you a return on your investment, unlike many other marketing strategies that run on the basis of trial and error.



In point one, we discussed that marketing automation gives you free time to focus on other income-generating avenues of your restaurant. This is the first opportunity where you can now increase profits.&nbsp;



Additionally, this form of marketing allows you to effortlessly communicate with your customer base. Promotional messages and <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">loyalty systems</a> can remind them of your services and encourage patrons to return to your establishment for another amazing experience…this time with more friends in tow. &nbsp;



<h4 class="wp-block-heading">3. It Helps You to Establish Good Relationships with Your Patrons</h4>



As it stands, we’re dealing with generations who appreciate personal customer-services. Marketing automation helps you to establish what it is each customer expects from you (and why) by collecting invaluable data. This data can include information on dining habits, meal preferences, current trends, and so on.&nbsp;



By having <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">insight into the patterns and expectations of your customers</a>, you can refine your relationship with them and give them what they want before they realise that they even want it!&nbsp;



<h4 class="wp-block-heading">4.&nbsp; It Increases Customer Loyalty</h4>



Loyalty is established when you have a good relationship with a customer and they are reminded of how much they enjoy dining at your restaurant. 



Automated marketing allows you to nurture a continuous dialogue with your customers. This gives them a reason to stick around – especially if you share content that’s meant for them. This special content includes things like:



<ul>
<li>Interesting newsletters</li>



<li>Special discounts</li>



<li>Event invites</li>



<li>Competitions</li>



<li>Offers for rewards and referral programs</li>
</ul>



<hr class="wp-block-separator has-css-opacity"/>





<hr class="wp-block-separator has-css-opacity"/>



<h4 class="wp-block-heading">5. It Generates In-Depth Reports</h4>



Marketing automation software is designed to keep track of all the data generated along the way. It provides feedback into customer patterns, their likes, and their dislikes.&nbsp;



In the food and beverage industry, this information can be used to refine and perfect nearly every component of the business. From creating an environment that you know will please your patrons to preparing dishes that satisfy their lifestyles, it’s easy to serve someone (no pun intended) when you are 100% sure of what it is that makes them happy.&nbsp;



<h4 class="wp-block-heading">Tying the Pieces Together…</h4>



Marketing automation is an important piece to your marketing puzzle. If you use it to constantly reshape and analyse your strategies to discover what’s working and what isn’t – then you will soon discover that it is an invaluable investment. It’s a concept that’s loaded with ideas for restaurant marketing and will help to leave your business at the forefront of innovation.

The Value of Restaurant Marketing Automation

How to stay relevant right now if your hospitality venue is still closed? We have gathered some promotion tips for you to boost your sales.



<hr class="wp-block-separator"/>



Reopening has finally kicked off across the UK. Businesses and customers have been looking forward to this for a long time. Lots of work and effort has gone into a successful reopening in the past few weeks. Sticking to all guidelines and making it safe for customers and staff.&nbsp;



According to <a href="https://www.morningadvertiser.co.uk/Article/2021/04/19/How-many-pubs-reopened-outside-on-Monday-12-April" target="_blank" rel="noreferrer noopener">recent figures </a>though, only a quarter of licensed UK venues were able to open for outdoor trading. Some simply don’t have any outdoor area or not enough space to adhere to distancing rules. Those venues have to stay patient to be able to open in a few weeks with rules further easing.



So, how do you make sure your closed business stays relevant if your neighbour has just opened up welcoming customers back in?



We had a look into some questions that might come up for those that are still closed and only operate through takeaway and/or delivery. Check out our ultimate promotion tips and ideas to boost your venue sales.



<h4 class="wp-block-heading" id="h-how-to-promote-takeaway-and-delivery">How to Promote Takeaway and Delivery?</h4>



In general, it all comes down to staying at the front of your customers’ mind. Making sure that your venue is trending on all relevant channels, on a regular basis.&nbsp;



<h4 class="wp-block-heading" id="h-communication-methods">Communication Methods</h4>



The main focus here should be on email and SMS, followed by socials. Social media will be dominated by content from places open and serving. So, show up where others are not so visible.



Emphasise on the fact that reopening is coming closer for your business and in the meanwhile:



“To help you pass/shorten the waiting time &#8211; don’t miss on your weekly dose of your favourite [meal/drink]. ”



“Do you miss us? When was the last time you had [meal/drink]?“



“Rainy day? What about staying in and order some [meal/drink]?”



“Lunch’o’clock and still working from home? Time for a [meal/drink] order!”



<h4 class="wp-block-heading" id="h-special-promotions">Special Promotions</h4>



For an extra nudge, come up with special offers and deals. Create a sense of urgency by using limited time offers or special weekend deals:



“Get % off for takeout orders placed with alcoholic drinks only valid between … pm and &#8230; pm.”



“For every 10th takeaway/delivery order places &#8211; Your chance to win a reopening voucher.”



“Free dessert to the first 15 takeout/delivery customers who use the code “SWEET.”



In combination with a Social Media contest:



“Who will be your first date once we’re open again? Tag to win.”



In combination with your loyalty scheme:



“Collect 5 stamps for all takeaway\delivery orders to get … % off for your first reopening meal.”



“We value your loyalty. Order now and save later.”



<h4 class="wp-block-heading" id="h-inspiration-jump-on-the-picnic-bbq-season">Inspiration &#8211; Jump on the Picnic &amp; BBQ Season</h4>



Picnic and BBQ season has begun! A nice way of meeting friends &amp; family for some quality time outdoors. Plus, the weather is improving day by day and it stays within lockdown rules.&nbsp;



Promote a special picnic-style and/or BBQ takeaway or meal kit to further boost your sales. You can either just provide the food and drinks or the full hamper. <a href="https://www.olivemagazine.com/guides/top-10-take-away-picnic-hampers-in-london/" target="_blank" rel="noreferrer noopener">Get inspired by other venues&#8217; picnic takeaway offers.</a>



<h4 class="wp-block-heading" id="h-what-s-next">What&#8217;s Next?</h4>



Got some great marketing ideas for your takeaway and delivery to bring to life? Get in touch with us on <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">contact@stampede.ai</a> or <a href="tel:0131 510 7008" target="_blank" rel="noreferrer noopener">0131 510 7008.</a>



Follow <a href="https://twitter.com/stampede_speaks" target="_blank" rel="noreferrer noopener">#PrepStartsNow</a> for more tips around a successful reopening and don&#8217;t forget to check out our <a href="https://stampede.ai/prep-start-now/">Prep Starts Now Page</a> to benefit from amazing offers from our industry partners.

Venue still closed? 4 Promotion Tips to Boost Sales

According to Hubspot,&nbsp;<a rel="noreferrer noopener" href="https://blog.hubspot.com/service/customer-loyalty-statistics" target="_blank">loyal customers spend 67% more than new customers</a>. Loyalty programs, therefore, can contribute a good amount of&nbsp;additional revenue to your bottom line. But there are a wide array of different loyalty programs on the market. So how do you find the one that works best for your business and your customers?



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-4-loyalty-programs-explained">4 Loyalty Programs Explained</h4>



To help you find the right one, we’ve broken down the main differences of 4 common loyalty programs that are used in the hospitality industry.



<h4 class="wp-block-heading">1. Point-Based Loyalty Program</h4>



The point-based loyalty program is the most widely used one. It is often described as being “easy to earn and easy to redeem”. It’s pretty straightforward and aims to encourage frequent and short-term purchases. Points are earned per £ spent and translate into rewards or freebies.



Two successful industry examples using point-based loyalty can be found in&nbsp;<a rel="noreferrer noopener" href="https://www.dunkindonuts.com/en/dd-perks" target="_blank">Dunkin’ Donuts</a>&nbsp;and&nbsp;<a rel="noreferrer noopener" href="https://www.pizzahut.co.uk/hut-rewards/" target="_blank">Pizza Hut</a>.



<h4 class="wp-block-heading">2. Tier-Based Loyalty Program</h4>



Tier-based loyalty programs give their&nbsp;members ranks&nbsp;(e.g. silver, gold, elite) based on their spend and are often used by higher-priced businesses, such as airlines or hotel chains.



Usually, small rewards are given as base offerings which increase in value for higher tiers. What makes this type of loyalty program so attractive is the fact that&nbsp;customers are committed to spend more in order to move up the tiers&nbsp;to unlock even more benefits. However, tier-based programs are more long-term oriented and customers don’t usually get an immediate benefit.



Hotel chains such as&nbsp;<a rel="noreferrer noopener" href="https://www.marriott.com/loyalty.mi" target="_blank">Marriott</a>&nbsp;or the US restaurant chain&nbsp;<a rel="noreferrer noopener" href="https://www.chick-fil-a.com/one" target="_blank">Chick-fil-A</a> are examples for tier-based systems.



<h4 class="wp-block-heading"><meta charset="utf-8">3. Paid Loyalty Program</h4>



Paid programs or VIP membership programs aim to create an element of exclusivity for their members. Members usually pay a monthly or annual fee to be able to access all kinds of free perks.



This program is probably best known from the retail industry, e.g. Amazon Prime. Arguably Brewdog’s ‘<a href="https://support.brewdog.com/support/solutions/articles/11000036773-what-benefits-do-i-get-as-an-equity-punk-">Equity for Punks</a>’ program comes under this umbrella too. It offers shares in the company as well as discounts in bars and online. Plus some other perks such as an invite to the “Annual General Mayhem (AGM)” &#8211; the reality of this was essentially a one-day beer and music festival.



<h4 class="wp-block-heading">4. Stamp or Punch Loyalty Card</h4>



Our last loyalty program, the stamp card is probably one of the&nbsp;most simple, yet highly effective&nbsp;ones. Customers earn a stamp for every purchase which they can exchange for rewards once they have a certain number of stamps.



In general, stamp cards are great for&nbsp;any type and size of business. It’s a simple method of encouraging customers to come back by promising something for free in return for their loyalty, at&nbsp;a small cost to the business.&nbsp;Also, compared to other programs, stamp cards have a visual appeal. Customers can see how many stamps they have left.



Stamp cards are often a typical loyalty program for coffee shops, but big chains, such as&nbsp;<a rel="noreferrer noopener" href="https://www.mcdonalds.com/gb/en-gb/deals/mccafe-loyalty-card.html" target="_blank">McCafé</a>&nbsp;also use it.



To get the most out of this type of loyalty program, businesses should opt for a&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/loyalty/" target="_blank">digital version</a>. A digital stamp card is not only more convenient for customers (no more missed stamps or losing cards), but also allows venues to collect valuable customer data. This data can be used for personalised marketing outreach.&nbsp;



Watch out for <a href="https://stampede.ai/blog/making-a-success-of-loyalty-programs-part-ii/">Part II of this blog article</a>, all about how you can turn your loyalty program into a success, including some inspiring customer examples.

Making Sense of Loyalty Programs [Part I]

There’s no escaping the fact that staffing is a major problem in the hospitality industry right now. Adding to that, recruitment to solve the staffing problem is not only time-consuming in itself but also challenging at the moment too.



However, there are a bunch of ways that digital tools and automation that can help you when short-staffed.&nbsp;It’s all about getting more done with less so that your team can focus on doing what they’re best at &#8211; creating and delivering an unforgettable customer experience.&nbsp;



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-digitise-and-automate-your-tasks">Digitise and automate your tasks</h4>



There’re various areas of your business that you can automate. As a starting point, have a look at platforms like <a href="https://zapier.com/" target="_blank" rel="noreferrer noopener">Zapier</a> or <a href="https://automate.io/" target="_blank" rel="noreferrer noopener">automate.io</a> to get some ideas around easy workflow automations. They’re quick to set up but can take a big workload off your shoulders.



Tools like those are ideal for tasks like collating data from different sources into one, formatting large spreadsheets and creating alerts and messages for your team to act on.



In general, we would recommend focusing your automations on your customer communication and reviews.



<h4 class="wp-block-heading" id="h-plan-and-schedule-social-media-posts">Plan and schedule social media posts</h4>



Operating a business and coming up with regular social media posts to engage with your customers can be tough. To free up some of your time, make use of platforms such as <a href="https://later.com/" target="_blank" rel="noreferrer noopener">Later</a>, <a href="https://www.hootsuite.com/" target="_blank" rel="noreferrer noopener">Hootsuite</a>&nbsp;or <a href="https://buffer.com/" target="_blank" rel="noreferrer noopener">Buffer</a>&nbsp;to plan posts ahead and schedule them in advance.&nbsp;



Top Tip: <a href="http://assets.blackbx.io.s3.amazonaws.com/magnets/july-august-social-media-calendar-2021-Stampede.pdf" target="_blank" rel="noreferrer noopener">Download our free social media calendar</a> to get two months worth of post ideas.



<h4 class="wp-block-heading" id="h-email-and-sms-automations">Email and SMS automations</h4>



Marketers spend an average of 3.48 hours a week on email marketing. A good amount of your messaging will be repetitive, such as to welcome new customers, send out birthday offers or reservation reminders.



With email and SMS automations you can set up and send targeted campaigns triggered by your customers’ behaviour. Just let the automation do the work for you.



<h4 class="wp-block-heading" id="h-automated-reviews-management">Automated reviews management</h4>



Even though more is better, gathering and monitoring reviews manually and then going through all kinds of review platforms to analyse them is probably giving you a headache.&nbsp;



You can set up automations to request reviews automatically and collect all of them (from various platforms) in one dashboard. What’s more, with the right review management system in place negative reviews can be held back. This gives businesses the opportunity and time to handle them.



<h4 class="wp-block-heading" id="h-make-technology-do-the-work-for-you">Make technology do the work for you</h4>



Lastly, technology is a great support in your daily operations. It can take work off your staff and increasing productivity and revenue for you.&nbsp;



3 main tech tools you should consider implementing in your venue that will further support your staff:



<ul><li>Smart <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">Track and Trace solution</a> that captures your customers’ data automatically through your Guest WiFi and QR codes</li><li>Order &amp; pay app</li><li><a href="https://stampede.ai/how-it-works/loyalty/" target="_blank" rel="noreferrer noopener">Digital Stamp Cards</a></li></ul>



Also, have a look at our exclusive offers from our tech partners on our <a href="https://stampede.ai/prep-start-now/" target="_blank" rel="noreferrer noopener">Prep Starts Now</a> page that can further help you operate more efficiently.&nbsp;



<a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team to find out how our all-in-one platform can support you with Track and Trace, automations and more when short-staffed.

These Automations Can Help When Short-Staffed

It&#8217;s a well-known fact that customers nowadays<a href="https://www.fluidone.com/news/bars-pubs-connectivity-can-attract-customers-04-11-15/"> want to stay connected</a> wherever they go. Therefore, offering Guest WiFi in your venue can not only attract more customers but also help you to maximise your customer experience whilst also boosting your revenue. 



Follow a few simple steps to start offering Guest WiFi that works for you! Once in a lifetime registration for your customers, a whole lot of data to capture for you.



If you have decided to offer WiFi in your venue, but you are not sure what steps you should follow, keep reading. This article is just what you are looking for. If you still think Guest WiFi is a waste of money please go and read this eBook.



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<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img decoding="async" src="https://stampede.ai/wp-content/uploads/2019/10/7mistakes_mockup_black-1-1024x655.png" alt="" class="wp-image-13293"/></figure><div class="wp-block-media-text__content">
<h5 class="wp-block-heading"><a href="https://stampede.ai/resources/wifi-mistakes/">Step-by-Step Guide: Top 7 WiFi Mistakes Businesses Make </a></h5>



How to connect to your customers in a unique and personal way
</div></div>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">First Things First</h4>



Our guide will walk you through all the basics and necessary things that you need to consider when offering <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">awesome WiFi.</a> Starting with your branded login page, allowing you to collect more valuable customer data (GDPR compliant) and helping you to increase the number of loyal customers. Best of all, you&#8217;ll learn how to turn your provision of free Guest WiFi from 100 % cost into a revenue generator.



Once you have ticked off all the basics, it is time to take advantage of the real power of Stampede. Enjoy your results and revenue boost with two of our extra features:&nbsp;



<h4 class="wp-block-heading">WiFi Analytics</h4>



Start collecting all your customer information through your Guest WiFi, visualise it and get ideas on how to improve your products and services. Also, knowing your customers’ expectations and needs is essential if you don’t know who they are, how can you improve their experience?



All the data you’re <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">collecting is analysed automatically</a> and converted into easy to understand graphs and reports. In other words, providing you with information about dwell times to average time spent, the number of returning customers and much more. Above all, there is no simpler and more efficient way to understand your customers and their behaviour. 



Now it’s time to act on the insights you’ve gained. One way to make use of it and further <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">engaged with your customers</a> is with our automated marketing campaigns.



<h4 class="wp-block-heading">Marketing Campaigns </h4>



Only a few clicks, a couple of minutes and our automated, highly targeted and personalised <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/"></a><a href="https://stampede.ai//blog/how-to-set-up-your-first-email-campaign-guide-2019/">marketing campaigns </a>are ready to go. Having a powerful impact on your repeat business but even better allowing you to save time as its all done automatically.&nbsp;



So once set up they’ll work for themselves, that’s exactly what you need in today’s busy working environment. Create short and personalised offers based on your customers’ preferences to get people back into your venue and be able to track the results instantly.&nbsp;



“Haven’t seen you while, why not come back and get a drink for free?” 



&#8220;Happy Birthday! To celebrate your special day, we want to offer you a 10% discount on your next food bill.”



If you want to find out more ways of how to make positive use of our customer data gained through your Guest WiFi, have a look at our <a href="https://stampede.ai/product/features/">other features.</a>



<h4 class="wp-block-heading">Enjoy your Results</h4>



Download your <a href="https://stampede.ai/resources/#ebooks">free eBooks </a>today to start enjoying these results from your Guest WiFi right away! In other words, boost your sales, increase returning customers, offer a safe and compliant WiFi solution, get powerful insights and improve your social media presence &#8211;&nbsp; in just a few steps.&nbsp;



Best of all, you don&#8217;t need any marketing or IT knowledge.



What are you waiting for?&nbsp;



<h2 class="wp-block-heading"><a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Getting Started with Guest WiFi in your Venue Today

Submitted by Fiona @ Manchester Gin &amp; Three Little Words



At The Spirit of Manchester Distillery, our business has three core elements &#8211; gin production, distillery experiences, and a cocktail bar. Obviously, all three areas have been hit hard by 2020. The cocktail bar, Three Little Words, and our distillery experiences have been closed for the best part of a year, resulting not just in lost revenue but in refunds and cancellations &#8211; and of course the disappointment we and our customers have faced! The gin side of things has been able to continue but has taken a huge hit. Our sales are usually around 75% to the on-trade, which of course completely dropped off. We&#8217;ve focused on retail and online orders direct to customers to see us through and well as launching virtual &#8220;At Home&#8221; events and experiences.



The Virtual Tastings, without a doubt have stolen the show over lockdown. We had hundreds, if not thousands, of guests booked in for guided tastings, distillery tours, and gin making experiences, all of which we had to cancel. It was gutting for us and the customers too &#8211; we received so many messages of support but also loads of requests for tasting notes and perfect serve information. We decided to host a live &#8220;virtual&#8221; tasting from Seb and Jen&#8217;s dining room, where they started the distillery in 2016. The first one sold out quickly and we had a couple of hundred people watching. The second sold out even quicker, even though we made more available &#8211; we decided to go all out for the third one in May and thought we&#8217;d try to break the world record for the Biggest Gin Tasting. It was so much fun, we brought together thousands of people to drink &#8220;together&#8221; even though we couldn&#8217;t actually all drink together. We also used it to raise money for Big Change MCR who provide support to homeless people &#8211; people with nowhere to go when we were all told to Stay Home.



This has since led to a new product &#8211; people purchase the virtual tasting set and then tune in to watch the recorded session with Seb and Jen. We&#8217;ve also developed a scaleable corporate product in it, helping to bring people back together through virtual work events. Over Christmas, we hosted over 100 virtual Christmas parties from a completely new revenue stream. Usually, the bar would&#8217;ve been crammed for the whole of December with Christmas parties and festive get togethers, instead it was empty &#8211; except for a few of us working from there from time to time. We managed to recreate this in a 2020 kinda way, albeit virtually. It helped keep us going through Christmas but also helped to send out product around the world to gin lovers from Manchester internationally.



Hopefully we&#8217;ll all be able to get back together in the same building! We&#8217;ve just launched our Valentine&#8217;s product which is another at-home experience and have seen great demand for it, so we&#8217;re continuing to adapt and try to bring exciting drinking experiences to people at home. We&#8217;re also focusing on how, when we can reopen, we can do so safely and in line with guidance, but in a way that puts emphasis on atmosphere &#8211; the one thing you just can&#8217;t replicate at home. Our bar team are developing some incredible cocktails, which I&#8217;ve been lucky enough to try &#8211; and believe me, it&#8217;s so much better than anything you can make at home! Maybe it&#8217;s in the hospitality of it, maybe it&#8217;s in the surprise that comes from an unexpected ingredient, or the passion you hear in someone&#8217;s voice as they describe the drink they&#8217;ve just lovingly prepared for you&#8230; But we want to make sure we retain that in the midst of social distancing.



Lockdown has been hugely challenging but it has definitely shown us our resilience. Not once have we sat still. At every opportunity, we&#8217;ve adapted, released new products, developed exciting campaigns to engage and reach new customers and while it&#8217;s been absolutely sh*t, there have been some good times and some exciting ones.



It&#8217;s made me incredibly proud to work within the hospitality and drink industry.

Manchester Gin – Lockdown Story

For most web forms, the rule for the optimum number of fields is simple: less is more.&nbsp;For&nbsp;<a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes/" target="_blank" rel="noreferrer noopener">WiFi sign-up</a> forms, however, the answer isn’t as straightforward.&nbsp;



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It’s about finding the sweet spot between ensuring a smooth&nbsp;customer experience&nbsp;and leveraging Guest WiFi as a&nbsp;clever marketing tool&nbsp;to increase revenue and boost loyalty.



Unfortunately, a lot of times, WiFi sign-up forms fall into one of the two categories below.



<h5 class="wp-block-heading" id="h-case-1-too-many-fields">Case 1: Too Many Fields</h5>



If your sign-up has a large number of fields, the log-in becomes&nbsp;time-consuming.&nbsp;



The outcome: customers either start filling in wrong information to speed up the process or quit before even finishing.&nbsp;



Always remember that your customers are looking for a&nbsp;quick log-in experience. They don’t want to scroll through pages to fill in the form to get WiFi access.



<h5 class="wp-block-heading">Case 2: Not Enough Fields</h5>



The opposite is the case with not adding enough fields to your form. If you just ask for an email, you’re&nbsp;missing out on useful data.&nbsp;



You might still be able to reach them via email, but you are very limited in crafting personalised messages. Hence, your&nbsp;conversion rates will be very low.



<h5 class="wp-block-heading">The Ideal Number That Converts</h5>



What does the ideal WiFi sign-up form look like then?&nbsp;



Use a minimum number of fields to remove friction, but ensure you get all the data you need.&nbsp; The graph below helps you visualise how the number of fields impacts both the customer experience and the value of the data captured. You can see that&nbsp;<a href="https://www.forbes.com/sites/priceonomics/2017/08/10/analyzing-conversion-rate-data/#4e7225402365" target="_blank" rel="noreferrer noopener">4-5 fields is the optimum</a>&nbsp;number.



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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/08/data-capture-graph.png"><img decoding="async" src="https://image.stampede.ai/fill/1024/498/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wOC9kYXRhLWNhcHR1cmUtZ3JhcGgtMTAyNHg0OTgucG5n" alt="" class="wp-image-22085"/></a></figure>



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So, start by thinking about what you want to do with the information. How do you want to&nbsp;segment your data&nbsp;and what kind of campaigns&nbsp;do you want to send?



Must-have fields:



<ul><li>Email address</li><li>First name</li><li>Date of birth</li></ul>



Nice-to-have fields:&nbsp;



<ul><li>Phone number</li><li>Last name</li><li>Postcode</li><li>Custom questions, i.e. reason for visiting, how did you find us …</li></ul>



With a carefully chosen custom question, you can create some&nbsp;specific audience groups&nbsp;with ease, such as Students. Then you can do more targeted customer research.



Extra tip &#8211;&nbsp;enable social media sign-up&nbsp;as the auto-fill option makes it fast and convenient for customers.&nbsp;



Start capturing your data through your Guest WiFi and build your mailing list with ease.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Book a demo</a>&nbsp;with our team to find out more about Stampede.

Unlocking The Secret To Better Data Capture

Following on from our recent updates such as <a href="https://stampede.ai/blog/apple-id-login/">Apple ID login</a>, web forms and <a href="https://stampede.ai/blog/new-feature-alert-gift-cards/">e-gift cards</a>, we’ve turned our focus to our mobile app.



The latest version of our Android and iOS mobile apps have been almost completely reworked with our latest features in mind.



Users with access to the web-based <a href="https://product.stampede.ai">Stampede system</a> (product.stampede.ai) can use their existing login details to access the app. From the app Stampede users can:



<ul><li>Receive immediate notifications of important events (new customers, gift card purchases, new reviews etc.)</li><li>Scan and redeem e-gift cards</li><li>Monitor customer reviews that the venue receives</li><li>Get key statistics about their venue(s)</li><li>Get up to the minute reporting on marketing campaigns</li></ul>



This set of streamlined features allows busy users to keep up to date with key info on venues without sitting in front of a PC.



<h2 class="wp-block-heading">Notifications</h2>



Under Account in the mobile app’s menu, you have a wide range of notification types to choose from. This will allows you to choose exactly what activity you want to know about from your Stampede account.



Notification options include:



<ul><li>New customer registration</li><li>New customer visit to venue</li><li>Location Guest WiFi Online/Offline</li><li>Periodic reports of location insights and data</li><li>New gift card purchased</li><li>Marketing campaign activity</li><li>New reviews</li></ul>



These will prove particularly useful for venue owners and managers on-the-go looking to keep an eye on performance. It is also useful for IT partners in case there is an issue with <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a> in a venue.



<h2 class="wp-block-heading">Gift Cards</h2>



Another core function of the new mobile app is using it to scan and redeem <a href="https://stampede.ai/how-it-works/gifting/">Stampede e-gift cards</a>. The app includes a scanner to use on the QR code that your customers receive by email when they purchase an e-gift card via your landing page.



You can also see a full list of all gift card purchases and redemptions.&nbsp;



We’d recommend installing the app on a device in your venue or within reach of your POS, so that any staff member dealing an e-gift card can process the sale with ease.



If you haven’t set up Gift Cards yet you can do that, for free, <a href="http://signup.stampede.ai?source=gifting">HERE</a> 



<h2 class="wp-block-heading">Reviews</h2>



On the app, you will find a light version of our <a href="https://stampede.ai/how-it-works/automations/">Reviews</a> feature. You can see the latest reviews and all the historic ones too. With immediate notifications, you act on any new reviews that come in fast. 



Whether that’s a personal thanks to the customer or rectifying a problem, you’ll have the info you need in your hand.



<h2 class="wp-block-heading">Reports and Stats</h2>



Lastly, we wanted to mention the “everything else” of the app.&nbsp;



You can keep an eye on your latest <a href="https://signup.stampede.ai?source=Marketing">email and SMS campaigns</a>, watching as your customers interact with them.



You’ll also find a range of stats about people visiting your venues via the <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a> presence data and registrations (from all Data Sources), with options to look back over several time periods or watch it live.



The Stampede mobile app is available to use on nearly 15,000 devices and can be downloaded from the <a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489">Apple App Store</a> or <a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489">Google Play Store</a> for free. You’ll find us under the Business tools section.



If you’ve like to learn more about our apps or submit any feature requests you can <a href="https://stampede.ai/contact/">contact us here</a>.



<div class="wp-block-image size-large"><figure class="alignright size-large is-resized"><a href="https://play.google.com/store/apps/details?id=ai.stampede" target="blank" rel="noopener noreferrer"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/09/bx-playstore.png" alt="Google Play Store Logo" class="wp-image-13072" width="359" height="137" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore.png 604w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-300x114.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-150x57.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-592x225.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-158x60.png 158w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-236x90.png 236w" sizes="(max-width: 359px) 100vw, 359px" /></a></figure></div>



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<div class="wp-block-image size-large"><figure class="alignleft is-resized"><a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489" target="blank" rel="noopener noreferrer"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/09/bx-appstore.png" alt="Apple App Store Logo" class="wp-image-13071" width="369" height="141" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore.png 604w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-300x114.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-150x57.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-592x225.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-158x60.png 158w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-236x90.png 236w" sizes="(max-width: 369px) 100vw, 369px" /></a></figure></div>
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Stampede Mobile App - available on Android and iOS

Mobile Apps – Feature Update

Very soon, hospitality venues will be encouraged to have another QR code in their venues.



Much like New Zealand, the U.K. Government have created a QR code check-in system, as part of the new NHS contact tracing app, for hospitality businesses to display in venues.&nbsp;



Many Track and Trace systems are QR code-based, but the NHS QR codes are separate. With many places also using QR codes for order-and-pay apps or digital menus, we’re heading for customer QR overload.



But there’s a way to cut back on QR codes. <a href="https://stampede.ai/how-it-works/hospitality-reopening/#no-paper" target="_blank" rel="noreferrer noopener">Customer WiFi.</a>



Here are some of the advantages of using WiFi as part of your track and trace system.



<ul><li>The process is easier for customers. No downloading QR scanner apps, no queuing to scan the code on the door. Just connect to the WiFi in a way that’s familiar to most of the population.</li><li>It’s still GDPR compliant. We’ve put a lot of effort into our <a href="https://stampede.ai/how-it-works/hospitality-reopening/#no-paper" target="_blank" rel="noreferrer noopener">guest WiFi system</a> so that venue owners don’t have to fret about data compliance, and customers know that their data is handled correctly</li><li>Each visit is time-stamped,&nbsp;the system automatically records when people are in the venue – and when they leave.</li><li>Customers don’t need to scan again and again. The WiFi system remembers them when they come back, so they don’t have to scan the code to check-in again.</li><li>Free internet makes people happy and it will take the friction out of other digital services and apps that depend on internet connectivity.</li></ul>



The way customers use WiFi when out dining and drinking hasn’t changed. Using it for Track and Trace is one less weight on the customer experience.



To find out more about the advantages of using <a href="https://stampede.ai/how-it-works/hospitality-reopening/#no-paper" target="_blank" rel="noreferrer noopener">WiFi for Track and Trace</a>, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Making Track and Trace Easier

Hello! Heres a quick round up of some our latest developments



✉️ Email speeds improved by 100% for large bulk campaigns 🎯 New integration with Loke 🚀 Wifi settings redesigned from the ground up



Busy time for us at Stampede and for our customers ramping up towards Christmas. At this time of year, conditions are ideal for maximising ROI with festive campaigns. Which for us of course means a big spike in traffic. With our latest update we hit a new personal best sending rate: 400 emails a second 💥



In other news&#8230; heres a sneak peak of our new booking modal with improved automatic table suggestions:



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="765" src="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png" alt="" class="wp-image-23225" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-300x224.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-768x574.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-150x112.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account.png 1148w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Oh and added to that ☝️ one can now lock booking to their tables so that important bookings or requested tables aren&#8217;t accidentally moved. Heres a quick run through of how that works&#8230;



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And with that, onto to next month! We have a lot of exciting new features planned so look out for the next feature drop ✌️

Octobers biggest feature drop 🎃

This blog will discuss new opportunities for retail and hospitality venues in today’s era of data capture through <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Guest WiFi</a>. Focus is on how to leverage this information to generate revenue while strengthening brand loyalty.







It will be no surprise to you to learn that WiFi has become one of the most important business assets to drive hotel loyalty and profitability. 



Indeed, WiFi is often cited as the #1 desired amenity by travellers and for hotels, restaurants and retail. Therefore, it is fast becoming the most effective way to connect with guests and increase brand loyalty and sales.



<h4 class="wp-block-heading">WiFi to Build Brand Loyalty</h4>



Following, this demand creates opportunities for hotels to use the WiFi service to build <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">brand loyalty</a>. It’s estimated that 80% of guests won’t return to a hotel that delivers a bad technology experience. When your brand becomes synonymous with superior, hassle-free technology experience, travellers will seek you out for their next stay.



Think of WiFi as sales and mar­keting tool. It starts with your web portal, where guests first connect with your hotel and continue through to your Guest WiFi Portal. Whereas, your portal can deliver <a href="https://stampede.ai/news/press-releases/blackbx-launches-wi-fi-stories-to-revamp-outdated-guest-wi-fi/">timely information</a> such as the restaurant’s soup of the day. You are more likely to engage guests and create that important connection with your brand.



<h4 class="wp-block-heading">WiFi Analytics &#8211; A Tale</h4>



All <a href="https://stampede.ai/blog/wifi-marketing-how-to-connect-with-your-customers/">Information</a> coming in from your WiFi service can be invaluable in building a real interaction between your brand and guests.&nbsp; Imagine the benefit of feeding that data into marketing vehicles to <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">engage guests</a>. A use case illustrates the impact this could have:



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Jane checks into a hotel for a sales conference and logs into the Guest WiFi service using her Facebook profile. The data from Jane’s public Facebook profile allows you to personalise her web experience to build loyalty.



Since it’s her first time with this hotel brand, Jane is forwarded to a page to sign up for the loyalty program. She receives premium WiFi free at this visit as an appreciation.



Headed to the conference, Jane receives an SMS on her smartphone welcoming her to the event and offering information about the upcoming keynote.



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Stampede Guest WiFi can be used to send this relevant information to Jane. This is possible, as it integrates with the CRM/PMS system for ongoing marketing.



<h4 class="wp-block-heading">WiFi Insights&nbsp;</h4>



Through Stampede Connect <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">dashboard analytics</a> about WiFi data usage can be managed on a single dashboard. Even more, if you have multiple hotels, it can show data use across all hotel properties. 



Which of your hotels are the top data users per device? Also, the hotel as a brand may want to understand why hotels have very low data usage per guest or per device. Further, exporting data usage by day allows the hotel to compare numbers of guests logging in against occupancy.



In the past WiFi service management used to be a tool primarily for the IT department. Captive portals were designed to block internet access and make sure that you could charge customers before getting them online. 



All that has changed. Now, Guest WiFi is a business tool. It’s all about getting insights about your guests to better engage with them online.

Guest WiFi: A Sales & Marketing Tool?

<ul><li><a href="https://www.digital-restaurant.co.uk/blog/social-media-kpis-matter-2018-improve/">Over 1 billion restaurant</a> visits are influenced by online marketing</li><li>The <a href="https://wearesocial.com/uk/blog/2019/03/digital-in-the-uk-data-and-learnings-for-2019">average time individuals spend on social media</a> each day in the UK is 1 hour 50 mins</li><li>According to <a href="https://www.bighospitality.co.uk/Article/2018/06/04/Restaurant-reservations-technology">ResDiary 64%</a> of restaurant searches on mobile convert to bookings within an hour</li></ul>







These are just three very persuasive statistics that show why cafes, restaurants and bars are recognising the importance of digital marketing. But it&#8217;s not enough to be in it – or in the case of social media, on it &#8211; to win it. 



Unless you&#8217;re tracking the return on investment (ROI) from the time and money spent on digital marketing, you won&#8217;t know how best to direct your cash. Without tracking, you can&#8217;t align your marketing and business goals. Nor can you evolve your strategy so your budget consistently drives enquiries, bookings and sales. But how do you track digital marketing ROI in an offline business like a restaurant, coffee shop or bar? 



Let&#8217;s talk tracking what, why and tactics…



<h4 class="wp-block-heading">Why you need to track Digital Marketing ROI in your offline business</h4>



Tracking your digital marketing ROI allows you to make data-driven decisions that put money in your till. You might already be doing some monitoring and analysis of your marketing at a simple level. For example, you could be recording your social media follower numbers, reach and engagement. If you&#8217;ve taken things up a notch you might be plotting it against the time you&#8217;re spending on social media, noting any uplift in bookings or reviews. You might also be tracking how many people open your marketing emails. Or looking at the take up of events or bookings featured in them.



This type of monitoring is great as a starting point. But to get to grips with what&#8217;s working and what&#8217;s not and the performance of different elements of your digital marketing, you need to get specific.&nbsp;



You can track return on investment across your digital marketing efforts, including:



<ul><li>Social media marketing</li><li>Paid social media ads</li><li>Email marketing</li><li>SMS marketing</li><li>WiFi marketing</li><li>Paid search ads</li></ul>



And by tracking return on investment, you can better understand how online and offline marketing efforts fuel one another. This will allow you to fine-tune your marketing efforts. Monitoring can also reveal valuable insights to bring back into your business. You might find your social media audience is going nuts over a new dish, helping you to identify a new trend. Or you may discover your ideal customer isn&#8217;t who you thought.



<h4 class="wp-block-heading">Taking a campaign approach to your digital marketing ROI</h4>



You&#8217;ve looked at the reservation data that shows you that your quietest time is 4-6 pm on a Wednesday. So you decide to launch a new midweek early evening set menu special. In the past, you&#8217;ve advertised this kind of offer in your local newspaper. Now, you&#8217;d like to test some digital marketing techniques. Here&#8217;s how you work out your ROI and find out which channels work best for this particular campaign.



<h4 class="wp-block-heading">The campaign ROI formula</h4>



To calculate ROI, you should total the sales for any tables booked for your new midweek early evening set menu.



<ul><li>Subtract from this your cost of goods to get your gross profit&nbsp;</li><li>Subtract your marketing spend for the campaign to get your net profit</li><li>Your ROI is your net profit on your investment divided by the cost of your investment x 100</li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23.png" alt="" class="wp-image-13748" width="462" height="52" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23.png 814w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-300x34.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-768x87.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-150x17.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-592x67.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-190x21.png 190w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.14.23-750x85.png 750w" sizes="(max-width: 462px) 100vw, 462px" /></figure></div>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08.png" alt="" class="wp-image-13746" width="380" height="98" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08.png 654w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-300x77.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-150x39.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-592x152.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-190x49.png 190w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-16-at-16.13.08-350x90.png 350w" sizes="(max-width: 380px) 100vw, 380px" /></figure></div>



<h4 class="wp-block-heading">Tracking digital marketing conversions</h4>



As a business owner or restaurant manager, it&#8217;s incredibly satisfying to know that a marketing email you sent out drove a customer into the store. But how exactly do you find this out? 



With email marketing, you can use trackable links within your emails to find out who clicked through, and who booked. You can use similar links across your social media and paid ads too. You can even set up your Facebook posts and ads to feature a &#8216;message&#8217; option so that people can message to book with you. Straight from the ad.&nbsp;



Paid Marketing Consultant Hannah Strong says it&#8217;s also worth separating your new customers from old. This way, you can begin to track the lifetime value of digital marketing generated customers. You can also track the long-term impact of campaigns, different platforms and channels. 



&#8220;Use remarketing audiences to exclude anyone who has visited your website before from seeing the ad (within Instagram, Twitter, Facebook or paid search). Then, pop a discount code/offer in your ad copy. Whether you offer a percentage discount or something like a free drink or dessert. This is a highly trackable way of measuring if your ads have generated new customers. Just make sure your employees are aware of the code and how to process it, or you have a counting system for redeemed freebies. For improved measurement, have a different code per marketing activity or platform – i.e. for your Facebook, Instagram or for paid ads.&#8221;



Using a different code or offer is a great tip you can apply to discover which marketing has driven a customer in the store. You can combine the offer code with creative elements such as videos and imagery to grab social media user&#8217;s attention. For example, you could use <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Instagram stories</a> to promote a flash sale on a dish, drink new menu. Simply combine a drool-worthy video and specific offer for customers to use when booking or redeeming.&nbsp;



<h4 class="wp-block-heading">WiFi Marketing and ROI</h4>



Offering Captive WiFi on your premises can really supercharge your tracking efforts. You can ask where and when new visitors heard about your venue, offer or event as part of their sign up process. This helps to identify who is a marketing originated customer. If you know where the customer has been converted from, there&#8217;s the potential to calculate the customer acquisition cost. 



Their email address can be used alongside other useful data for restaurant marketing to fuel future marketing campaigns. With <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a>, you can track that a customer has booked thanks to the birthday email offer you sent them. And most importantly, you can gain insight into the seven friends they brought with them. When these friends use your captive WiFi portal you have the chance to expand your email list. And let&#8217;s not forget the advertising value of those food photos they took and tagged your venue in on Instagram. This all helps to give you a <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">fuller picture of each customer</a>, tracks their lifetime value and your digital marketing ROI.



<h4 class="wp-block-heading">What&#8217;s a good digital marketing ROI?</h4>



It&#8217;s hard to set a fixed percentage on what makes for a good ROI. It goes without saying that you&#8217;ll want to generate more money than you spend on the initial marketing. It&#8217;s good to set goals. But if you&#8217;re planning some marketing you may well be trying to solve a problem. You might need to liven up a weeknight or be looking to shift your customer base after a change in the economy. These types of scenarios mean that you&#8217;ll want to track the return on your investment over a longer-term. You might want to monitor impact month on month by platform or tactic to see what puts bums on seats and money in the till.&nbsp;



Monitoring your digital marketing ROI can really give you the edge when there are changes in the wider economy or to our leisure and social media habits. Why? You have data at your fingertips that allows you to switch up your strategy. You can calculate if you&#8217;re hanging out where your customers are or you need to target different customers altogether. 



<h4 class="wp-block-heading">Getting the best from your digital marketing budget</h4>



When you first start tracking your digital marketing ROI you&#8217;ll soon begin to realise that your marketing budget isn&#8217;t nearly as important as ensuring you use it effectively. Divert your cash to the wrong areas and you&#8217;ll miss out on customers. If you fail to translate the energy put into organising events, new menus and providing the best customer service around, your marketing efforts go to waste.



Want to know more about linking up and measuring your digital marketing ROI to increase the value of <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">new and old customers</a>? Book a no-obligation chat to find out how Stampede WiFi acts as your missing link.



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Tracking Digital Marketing ROI

October take two 🎬

New month &#8211; brand new and exciting data source: say hello to <a href="https://www.usetoggle.com/">Toggle</a>.



We’re happy to announce our latest integration with their leading hospitality commerce platform.



By combining Stampede and Toggle, hospitality operators can turn their commerce data insights into powerful marketing campaigns. Which helps them to sell more and secure some extra revenue.



<h2 class="wp-block-heading">Who is Toggle?</h2>



Toggle offers hospitality operators an easy way to sell their gift cards, experiences or other retail products directly from their websites.



The Toggle webshop is fully customisable to allow for an in-brand customer experience. Operators can also fully control and adapt what they promote from a simple dashboard.



<h2 class="wp-block-heading" id="h-key-toggle-integration-benefits">Key Toggle integration benefits</h2>



If you’re using Toggle, you can now automatically sync your online sales data into Stampede. This means a faster-growing and stronger mailing list, which is the foundation of customer retention and loyalty.



The enhanced customer data can be used for <a href="https://stampede.ai/how-it-works/marketing">targeted marketing</a> and/or SMS campaigns based on interactions with either Toggle or Stampede.



What’s more, by adding other Stampede features, such as <a href="https://stampede.ai/get-bookings">table bookings</a> or <a href="https://stampede.ai/how-it-works/wifi">guest WiFi</a>, you can level up your data for even more personalised marketing.



In addition, Stampede shows you detailed campaign ROI tracking. So operators know exactly when customers made another online purchase or came back to the venue.



<h2 class="wp-block-heading">4 example marketing campaigns</h2>



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<h4 class="wp-block-heading">Turn commerce buyers into loyal customers</h4>



Data needed: Customer has made their first online purchase.



Thank your customers with a discount code attached to the email to redeem either in-venue or online.



Tip: Combine this segment with Stampede WiFi data, such as the customer’s date of birth and send them a special surprise birthday email.
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<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster.png" alt="" class="wp-image-23076" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-96x96.png 96w" sizes="(max-width: 558px) 100vw, 558px" /></figure>
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<h4 class="wp-block-heading">Boost your upcoming event sales</h4>



Data needed: Previous online buyers and non-buyers.



Sell more tickets and gift cards with email marketing in the lead-up to big events.



Tip: For an additional sales push, you can offer your gift cards with a discount for a limited time.
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<h4 class="wp-block-heading">Nurture your loyal customers</h4>



Data needed: Frequent online buyers and/or in-venue visitors.



Reward your most loyal customers with a ‘thank you’ voucher and turn them into fans.



Tip: Turn it into a simple referral campaign and reward when bring back a friend.
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<figure class="wp-block-image aligncenter size-full"><img decoding="async" loading="lazy" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer.png" alt="" class="wp-image-23075" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-96x96.png 96w" sizes="(max-width: 558px) 100vw, 558px" /></figure>
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<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="559" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back.png" alt="" class="wp-image-23077" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back.png 559w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-96x96.png 96w" sizes="(max-width: 559px) 100vw, 559px" /></figure>
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<h4 class="wp-block-heading">Win-back customers</h4>



Data needed: Previous online buyers who haven’t made a purchase for a while.



Retain those customers with a special gift card offer, i.e. pay £30 and get £40 to spend.



Tip: Set a time frame (i.e. no interaction for one month) and automate this campaign.
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<h2 class="wp-block-heading">Getting started</h2>



The integration is live now. If you are already using both Stampede and Toggle, integrating the systems takes only a few minutes.



Just follow these 3 simple steps:



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<ol>
<li>Go to Stampede > Account > Organisation > Integrations</li>



<li>Add a new Toggle Integration</li>



<li>Take the URLs and give them to the Toggle account manager</li>
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<figure class="wp-block-image aligncenter size-full"><img decoding="async" loading="lazy" width="396" height="345" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product.png" alt="" class="wp-image-23089" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product.png 396w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product-300x261.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product-150x131.png 150w" sizes="(max-width: 396px) 100vw, 396px" /></figure>
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If you need a hand, you can talk to one of our team on <a href="https://product.stampede.ai">live chat</a>, give us a call or drop us an email.
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What’s On This Week? – 08/02/2021

Tuesday 9th – National Pizza Day

Thursday 11th – Fat Thursday

Friday 12th – Chinese New Year