There have been various growing-ons at Stampede, in both product and business sense. We’re feeling very fortunate to be able to keep working on improving the product and still engage with our customers as they navigate the impact on their business.
We were very pleased to welcome Grindstone Tap House of Berea, Ohio as a new customer recently. The need for businesses in the USA to come back strong is as great as anywhere else and we were happy to help Grindstone Tap House set up their new guest WiFi system. We’re looking forward to seeing them welcoming customers back.
Following on from our work with Grindstone Tap House, we have updated our pricing calculator to include options for US Dollars and Euros, due to increased demand from venues operating in these regions. Regardless of where your business is based, we still have free tools available to help boost their recover as pandemic restrictions ease.
We have been making a variety of minor changes and updates to the system itself too. In our reputation management platform – Reviews – we have added in sentiment analysis. This is an AI-powered feature that analyses the content of all the businesses reviews, across Google, TripAdvisor and Stampede, and locates the keywords or phrases most frequently associated with positive or negative reviews.
It’s an extremely useful tool to quickly and accurately identify any stand-out strengths or weaknesses from customer feedback. This saves users time in identifying where to concentrate their efforts, or what they can leverage in advertising as their best service.
Elsewhere, we have carried out some updates to our marketing message builder. We’ve made adjustments to bulk email or SMS marketing tool, to make it easier and faster to send out a high-quality campaign. There have also been big improvements made behind the scenes to send speed and upgraded results reporting included for better campaign performance feedback.
We’ve also had some very encouraging requests from customers around their re-opening plans. We’ve been helping with arrangements for outdoor WiFi coverage, getting marketing programs updated and restarted, and setting up conversations with other hospitality software providers whom we integrate with.
These latest inputs are also helping us evaluate what else features such as our Guest WiFi can do to help when it comes to re-opening. We’ll be producing a series of content on this topic in the coming weeks, keep an eye on our blog or sign up to our mailing list to be the first to hear more on this.