Sharing Success and Inspiration

Sharing Success and Inspiration 150 150 Euan Campbell

Some of you may remember an article from earlier this year in which we looked at what made this video by Wagamama’s Executive Chef Steve Mangleshot so good. (You can catch up on that article here.) It’s still a great example, and like many others, Steve has kept going with the series. 


Since those early examples, video content from hospitality businesses has gone from strength to strength.


We recently discovered this article in Restaurant Business discussing the success of video campaigns by various US operators and chefs over the past few months, as they iterated on the process and made it work better for them.


The article has some fantastic technical detail on setup, devices, people involved and their role in the production. As with many others, the featured businesses started with simple cooking demos or meal kits, which then evolved into live events, and interactive cooking classes.


Now that more people are well adjusted to using video software – having done so for several months – getting a sizeable audience to engage is far easier now than ever before.


As a result of the iterations and lessons learned, businesses like those in the article are now able to generate some additional revenue from something that started as a bit of free content.


It’s a short article but full of inspiration, and well worth a read.


If you’ve been making videos, we’d love to see them, so send us your links!

Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.