hospitality-at-home

Quick Tips To Drive More Sales – At-Home Kits

Quick Tips To Drive More Sales – At-Home Kits 1200 675 Cate Triendl

This week’s email from KAM-Media put a strong focus on the continued growth of “hospitality-at-home” such as meal kits, ingredient boxes and cocktail kits. 


It’s all go with this trend at the moment, so let’s crack on with:

5 Fast Tips for Hospitality-At-Home Marketing

  1. Add as much detail as possible to your website about the kit(s)
  2. Make the instructions / tasting notes readily available in multiple locations (website, confirmation email, printed copy in box etc.)
  3. Create and upload a how-to video as well
  4. Use a unique hashtag when promoting it on social media – encourage customers to share pictures using the hashtag
  5. Utilise all the tools your eCommerce platform has to offer i.e. cross-sell, upsell, abandon cart email automation etc.

And to give you a quick insight on the state of the “Hospitality-At-Home” market:

5 Findings from KAM-Media’s Consumer Poll

Awareness of what’s available out there is strong, of those surveyed:

  • 63% know about cook at home meal kits
  • 40% have either bought or would consider buying a cook at home meal kit
  • 44% have bought or would consider a finish at home meal kit
  • 38% for cocktails at home
  • 35% for min kegs from a pub

Take a look at the infographic below and head over to their latest email HERE for additional insight.

Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.