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It probably comes as no surprise that gift card sales always spike massively in December. Add in lockdowns and restrictions and you have plenty of reasons to put more focus on gift cards sales.



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 Selling gift cards is a closure-proof way to keep bringing cash in, whilst also securing future footfall and income at the same time. Did you know: the average gift card user in the UK spends £41 over the value of the card when using it!



Here are a few ways to ride the incoming demand and boost sales:



<h4 class="wp-block-heading" id="h-put-them-front-and-centre">Put them front and centre</h4>



Gift cards are often not the easiest things to find on websites, and social media bios might not even mention them. Some quick wins to turn that around:



<ul class="wp-block-list"><li>Make a new homepage website banner to show them off &#8211; tools like <a href="https://www.canva.com/" target="_blank" rel="noreferrer noopener">Canva</a> can help create some seasonal banners with ease in minutes.</li><li>Change the button on your Facebook to Shop Now and add a link to your gift card purchase page.</li><li>Pin a post to the top of your <a href="www.facebook.com" target="_blank" rel="noreferrer noopener">Facebook Page</a> feed directing people to the same link.</li><li>Add a Story Collection to your Instagram profile to give them a permanent spot on there.</li><li>Change your Instagram bio link to the gift card purchase page and add some text about gift cards in the bio too.</li><li>Send an email to your database (p.s. there’s a template in Stampede’s email builder).</li></ul>



<h4 class="wp-block-heading">Create higher value preset amounts</h4>



 The average value of gift cards purchased in the UK in 2018 was £58.



Given how much people would spend on a meal or a weekend stay, having preset values of £50, £100, £200 even £500 or £1,000 could increase sales value per card tremendously. 



By making the decision easier for customers they are more likely to purchase. If your preset values are under £50 then customers will likely choose one of those. Instead of entering a higher custom value. 



The fewer sales, higher-value approach isn’t for everyone, but reviewing your average spend per customer will help guide you to what preset values you should offer.



<h4 class="wp-block-heading">Offer a top-up or discount</h4>



 An incentive &#8211; such as double value gift cards &#8211; is always a reliable way to drive more sales. Especially if it’s a short time offer. Leveraging the festive season is a great way to get in on that now.



The drawback is a little bit more admin but the quick hike in sales can certainly make up for it.



Ensure you put together water-tight terms and conditions on these. Such as usage restrictions, maximum values and use-by dates and so on.



<h4 class="wp-block-heading">Final Thoughts</h4>



Many people will be feeling they’ve missed out on visiting their favourite venues this year. And their friends and family probably know that. 



It’s an ideal time to position your gift cards as an experience to look forward too. A gift card to enjoy some time at their favourite places to eat, drink, stay or relax will be an especially welcome gift this year. 



If you&#8217;d like any help setting up a <a href="https://stampede.ai/how-it-works/gifting/" target="_blank" rel="noreferrer noopener">digital gift card solution</a>, get in touch with one of our team.

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Gift Cards: Income Now – Footfall Later

Today is a big day for us at Stampede, as we are now fully integrated with the Open Mesh / Cloud Trax ecosystem, meaning you can get up and running with our full suite of features, without visiting a site or buying additional hardware.

<img decoding="async" class="aligncenter wp-image-4005 size-tb_x_large" style="width: 1200px;" title="Stampede Integration" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Screenshot-2016-11-03-10_11_55-1200x627.png" alt="Stampede Integration" width="1200" data-constrained="true" />
<h2>Why?</h2>
Integrating with vendors is the next major frontier for us, if you&#8217;ve been selling / installing wireless hardware for some time, you will no doubt have your preferred vendor. Open Mesh (with over 80k networks globally) have a terrific product that &#8220;Just works out the box&#8221;, allowing Meraki level network management at a fraction of the cost. Using our seamless integration, you can now get access to beautifully branded login screens, custom data capture, one time logins, automated email / sms marketing, customer analytics and full UK compliance. Its our job to make sure you are able to offer the gold standard of guest WiFi, having an end user experience that is second to none.
<h2>How?</h2>
You can get up and running with our full featured product including a 7 day free trial:
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>
Together we can put an end to site visits, remote access and poor guest WiFi experiences.

Open Mesh Integration

Searches for “staycation” are at their highest level since trends began according to <a href="https://trends.google.com/trends/explore?date=all&amp;geo=GB&amp;q=Staycation">Google Trends.</a> 



Many of you may have seen advertising and articles from district councils promoting local sights and experiences to the local population. And with foreign tourism at an all-time low, there’s some serious slack to pick up.



What can you do to make the most of this opportunity?



<h2 class="wp-block-heading">Get your SEO hat on.&nbsp;</h2>



Make sure that your website and social media has some written content regarding staycations. Likewise with your online listing in Tripadvisor and other third-party sites. You can really help your business and website’s search engine optimisation making sure the right words are in the right place for starters.



Make sure to include the location of your venue in any “staycation” content as this will help with <a href="https://blog.hubspot.com/marketing/local-seo">local searches</a> i.e. staycations in East Anglia



<h2 class="wp-block-heading">Postcode offers.&nbsp;</h2>



By offering a discount or special upgrades for people within certain postcode areas (either the same as yours or adjoining) you’re sure to capture the interest of people nearby looking for staycations without having to go far. It will also contribute in a small way of restricting too much nationwide travel. You can see a full map of all UK postcodes <a href="https://www.gbmaps.com/mcs/map4-ui-test5.php?mapType=area&amp;mapRegion=uk&amp;mapOrientation=portrait">HERE</a> to find out what’s nearest to you.



<h2 class="wp-block-heading">Targeted Facebook Ads.</h2>



One of Facebook Ads most powerful tools is the ability to target very precise geographic locations. This makes it very cost-effective for small and local businesses, especially when the advert is something with high relevance like a staycation. Facebook ads aren’t for everyone, but there are plenty of local agencies and specialist freelancers who can help set things up correctly.



<h2 class="wp-block-heading"><a href="https://stampede.ai/blog/how-to-choose-the-right-hashtags-for-your-restaurant-posts/">Hashtags.</a></h2>



&nbsp;If Twitter and Instagram are big hitters in your marketing activities then getting the #staycation hashtag featuring in posts more regularly will increase your visibility on the topic. Be careful not to get too specific though with #StaycationEastAnglia though as these will have minimal traffic compared to broader terms.



<h2 class="wp-block-heading">Research local activities.</h2>



&nbsp;By cross-promoting other things to see and do near your venue, you’ll give people more of a reason to come to where you are. This could go further if there was an opportunity for partnership between local attractions and your venue, with joint discounts or package offers aimed specifically at the staycation market.



<h2 class="wp-block-heading">Contact local bloggers.&nbsp;</h2>



Food, travel and lifestyle bloggers are a great way to reach very targeted audiences. Many of them get started by covering topics in their local area and growing from there, meaning their audience could be exactly the kind of people you want to reach. Bloggers are very tuned in to on-trend topics &#8211; such as staycations &#8211; so approaching them to feature you as part of a staycation promotion would go down well.



People are more eager than ever to support local businesses in the wake of coronavirus, and still enjoy their holidays at the same time. Getting your business in front of those people is a great way to give your business a boost during this opportune time.

Staycations: 6 Ways To Get Your Business Noticed

In recent months, we’ve been introduced to a growing number of other hospitality apps via new and long-term customers. It’s exciting to see the value our customers get from connecting more data sources into Stampedes and we want to enable more of it.&nbsp;



To do this, we’ve launched a new app marketplace to make it easier to centralise more customer data in Stampede. As part of this, we also released a new Developer Portal to create an easier way of connecting new data sources.



This is a truly open marketplace for hospitality apps to get interconnected. What we mean by that is it moves beyond the realms of outdated file transfers and account managers manually handling the data behind the scenes on behalf of operators. It&#8217;s real-time so data moves smoothly between apps and Stampede as it happens.



In this update, we&#8217;ll look at how the new marketplace can enhance your marketing efforts and also how app developers can use it to build connections with Stampede, delivering more value to their operators.



<h2 class="wp-block-heading" id="h-for-operators">For Operators</h2>



The hospitality industry requires smart tools that can streamline complicated operations and help the business grow. The app marketplace connects your external data sources into a single system.



By centralising marketing data apps all in one place, the platform offers greater visibility and easier access to the data. This enables operators to manage their data more effectively, making sure all aspects of their marketing are in one place, they can save time without needing to manually import and export data from various systems. This also lowers the GDPR breach risks of handling customer data.



By connecting other hospitality apps and data to the ecosystem, operators can supplement their current tools by leveraging Stampede&#8217;s suite of marketing, data analytics, and automation. For example connecting your table booking platform and order-to-table app into Stampede, along with existing tools in there, helps you streamline repetitive tasks, saving you precious time and resources.



Apps already on the marketplace include OpenTable, Roller, and Storekit. Integrating with these applications, and others provides a substantial boost to your marketing campaigns by simplifying operations and making data more accessible.&nbsp;



This makes it possible to create a flawless, end-to-end marketing strategy that can be tracked in real-time. By monitoring all marketing performance data in one place, companies gain critical insight into which strategies and tactics work, and which do not, saving time and helping inform smarter decision-making.



Here is a sample of apps currently available for integration:



Mailchimp Campaign Monitor Airship Storekit Loke Toggle ResDiary OpenTable Roller Access Tonic / DesignMyNight Zapier Stripe Paypal HartPMS



<a href="https://product.stampede.ai">Log into your account,</a> click your account icon on the bottom left hand menu and head to the App Marketplace to set up your connections.



If you would like to request another app for the Marketplace, get in touch with one of our team.



<h2 class="wp-block-heading" id="h-for-developers">For Developers</h2>



Stampede&#8217;s portal offers a dedicated space for app developers to connect their products via Rest API.&nbsp;



Developers can access open-source tools and an extensive knowledge base that provides comprehensive support to ensure their apps operate smoothly.&nbsp;



Head to <a href="https://developer.stampede.ai">developer.stampede.ai </a>to find out more and begin an integration. There you can learn which sources of data to transfer into Stampede such as guest contact details, order information and venue information to aid marketing segmentation.



This ecosystem provides developers with the necessary support to create connections to Stampede, which is vital in growing their businesses and providing value to their clients.&nbsp;



Our in-house development team are also on hand to help. We are currently looking to recruit new app partners, please <a href="https://stampede.ai/partners">contact us</a> if you are interested in working together.

A new kind of marketplace for hospitality apps

Supermarket shelves are starting to fill with Christmas treats, the festive countdown is on. There is still plenty of time to prepare your festive season promotions to capitalise on the Christmas boom. One thing is for sure, with high demand showing months in advance, competition will be fierce.



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Customers are eager to plan ahead but they also expect something magical for this year’s celebrations. A simple twist on your menu alone probably won’t do it for them.&nbsp;



Here are 4 revenue-boosting ideas that will help you to get the maximum out of the upcoming festive season:



<h4 class="wp-block-heading" id="h-1-fire-off-festive-season-offers-and-promotions">1. Fire-off festive season offers and promotions</h4>



The earlier you get your offers and promotions out there the better you can plan and organise the busy period ahead. Entice early bookings with a special deal such as: “Book before … to get …”.



To further leverage your customers’ excitement for this year’s festive season, spread your promotions across the whole month of December.&nbsp;



Some jolly ideas for December:



<ul class="wp-block-list"><li>Run events &#8211; carol singing, wreath binding workshop, meet Santa, Secret Santa, gingerbread house workshop</li><li>Host your own mini Christmas market</li><li>Run a charity event throughout December</li><li>Offer staff parties &amp; hamper boxes for offices</li><li>Come up with <a href="http://restaurant-promo-ideas.com/restaurant-promotion-idea-28-twelve-days-of-christmas-promotional-ideas/" target="_blank" rel="noreferrer noopener">12 days of Christmas promotions</a> with deals for each day</li><li>Run social media contests &#8211; #UglySweaterDay, #ChristmasCookieCompetition, #DressYourPet</li></ul>



<h4 class="wp-block-heading">2. Boost gift card sales</h4>



With Christmas being the season of giving, it’s no surprise that gift card sales always spike massively in December.&nbsp;



The graph below shows the Google Trend for the search term &#8220;gift cards&#8221; in 2020:



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/09/Screenshot-2021-09-22-at-13.26.16.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/1024/364/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9TY3JlZW5zaG90LTIwMjEtMDktMjItYXQtMTMuMjYuMTYtMTAyNHgzNjQucG5n" alt="" class="wp-image-20443" width="724" height="257"/></a></figure></div>



Take some time to check and review your current gift card offerings. Have you had any feedback or suggestions from your customers? Do you need to amend your terms and conditions? What was the average gift card value? Is there anything you could optimise to create a smoother experience?&nbsp;



But more importantly, put your gift card offers in front of your customers across all your channels to give them a booster. Think about a seasonal website banner, a pinned post for your socials and an email to your database (including previous buyers!). And don’t forget to add the links to your gift card purchase page in your social bios.



Have a look at <a href="https://stampede.ai/blog/income-now-footfall-later/" target="_blank" rel="noreferrer noopener">our blog article on gift cards</a> for some more tips to make this year’s sales a success.



<h4 class="wp-block-heading">3. Sprinkle some festive vibes around</h4>



Give your digital and physical assets a Christmas make-over to get your customers into the right spirits early on.



Consider creating a designated holiday page on your website. Have a look at this <a href="https://weston-hall.co.uk/christmas-new-year/" target="_blank" rel="noreferrer noopener">example from Weston Hall</a>. Here customers can quickly get an overview of what is going on over Christmas and New Year.&nbsp;



Tools like <a href="https://www.canva.com/templates/?query=christmas" target="_blank" rel="noreferrer noopener">Canva</a> have a whole lot of seasonal templates you can use for your emails, socials and website.



<h4 class="wp-block-heading">4. Amend your booking policies</h4>



With pre-bookings coming in quickly, make sure you clearly communicate your cancellation policy and terms and conditions in the event of changes in rules and regulations that might come up.&nbsp;



Also, no-shows or last-minute cancellations can be even more damaging when it comes to big group bookings for the festive season. So, consider taking a deposit or credit card details from your customers to secure their bookings.



Need some assistance with promoting your festive season offerings via email and SMS marketing campaigns? <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team. We&#8217;re happy to help.

4 Revenue Boosting Tips For Your Early Festive Season Promotions

24,809,748 &#8211; that’s the total number of emails that our customers sent using Stampede in 2022!&nbsp;



Big data like this is cool, but we’re more interested in big results.&nbsp;



The actual power of email marketing comes from the data it tells. So we dug deeper into this data to compare the performance of those emails to the (former) industry average.



<h2 class="wp-block-heading">The State of Hospitality Email Marketing in 2023</h2>



Hospitality email marketing in 2023. It’s not looking great for most. The hospitality industry is criminally underserved when it comes to high-quality email marketing tools. Especially, if you compare it to other industries like retail, eCommerce and so on.&nbsp;



As a result, email marketing is underutilised and treated as a pariah, an outcast of marketing channels.



Now, it has been another tough year for the industry. Many operators were looking for ways to stay in touch with customers to keep the revenue stream up.&nbsp;



Usually, that’s where email marketing comes in, with an average ROI of <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics">$40 for every $1 </a>spent. It is possibly the most reliable tool that allows businesses to connect with their customer to keep them coming back.&nbsp;



However, to achieve maximum results, a customer database is required, which is easily built with the right tech tools.



And that’s where the problem lies. Data is worthless without the right tools to hand to work with it.



So the first key takeaway here is: if the tools provided would be a better fit for the industry and its needs, more would get the big benefits from email marketing.



Before we dive into the 2022 email marketing numbers in more detail, time to bust one common myth.



<h2 class="wp-block-heading">Myth #1 &#8211; Emails Are Not a Thing Anymore</h2>



A common objection people have to email marketing is that it’s a channel of the past and no one is really using it anymore. And the stuff that comes through might not be of the best quality, so people will probably ignore their emails anyway.&nbsp;



Numbers tell a different story:



In 2022 <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics">over 333.2 billion emails</a> were sent and received EVERY. DAY.



<a href="https://www.constantcontact.com/blog/email-marketing-statistics/">61% of customers actually want to receive promotional emails</a> from their preferred brands.&nbsp;



So, if <a href="https://stampede.ai/blog/3-time-saving-newsletter-tips-to-keep-people-engaged">done right</a>, your chances of standing out in a busy inbox are still better than you do on social media.&nbsp;



<h2 class="wp-block-heading" id="h-2022-key-email-marketing-figures-compared">2022 Key Email Marketing Figures Compared</h2>



For 2022 the <a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/">average industry</a> open rates for emails were 20%.



What does that tell us? If you have 1,000 people on your mailing list, 200 of them will open it. You probably reckon that’s not worth all the effort.&nbsp;



However, when the open rate is nearly 50%, that’s when you can’t afford to avoid this channel any longer.&nbsp;



So, let’s have a look at how average results from Stampede users compare to the average industry numbers when it comes to key email marketing 2022 figures.



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="633" src="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png" alt="" class="wp-image-22884" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-300x185.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-768x475.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1536x950.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-2048x1266.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1200x742.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-150x93.png 150w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



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Stampede emails have a higher delivery rate than the industry average with open rates being 2x higher and click rates even 6x higher. That’s a significant difference for all figures.&nbsp;



Why is that?



Customers expect a personalised experience, both in-venue and digitally. That’s when the data is needed.



With Stampede, you get access to multiple data sources from across the digital customer journey, which is automatically fed into the marketing tool.&nbsp;



Using this combined data they can foster an engaged customer mailing list. Through clever segmentation and automation, they can then send personalised campaigns that achieve much higher conversion rates.



<h2 class="wp-block-heading">Myth #2 &#8211; Tracking Results is Hard </h2>



Another common myth in email marketing is that people think it’s harder to show results to prove campaigns are delivering.



However, compared to other digital marketing channels such as social media, emails deliver much more tangible results that go beyond engagement, likes and views.&nbsp;



With the right setup, results can easily be tracked in real money spent.



It’s also a lot easier to set up this kind of tracking than conversion tracking on Google/Meta etc. Many of these require someone with good web development skills, but tracking email results in hospitality needs no coding skills at all.



<h2 class="wp-block-heading">Stampede Average Campaign ROI</h2>



The Stampede Marketing Suite allows for such detailed campaign reporting where users can track the results based on returning customers.



For 2022, we measured 13.8 million in-venue visits from those that received email campaigns via Stampede.



This means that more than half of the customers getting emails revisited the venue within 12 months! A reliable, steady flow of repeat business like this is going to be critical for success in 2023.



If each of those visitors spent £30 that&#8217;s £414,000,000 worth of transactions!



<h2 class="wp-block-heading">Myth #3 &#8211; Too Much Work</h2>



Another big blocker for email marketing is the assumption that it is too time-consuming and too difficult to get right.&nbsp;



Plus, once the email is out it’s out, which causes insecurities, especially for new and non-marketing operators.&nbsp;



Whereas a social post can be deleted if needed and seems to be quicker to set up, so that’s where they’d rather focus.



However, creating and sending great email content is no harder than creating social media posts. Best tools make it easy for anyone to build an email with templates, functional drag-and-drop builders and great customer support.



<h2 class="wp-block-heading" id="h-sector-success-stories-in-2022">Sector Success Stories in 2022</h2>



Here are 5 examples of how Stampede customers have successfully used email marketing in 2022.



<figure class="wp-block-table is-style-regular"><table class="has-foreground-background-color has-background has-fixed-layout"><thead><tr><th>Venue type</th><th>Pubs &amp; Restaurants</th><th>Pubs</th><th>Eateries</th><th>Hotels</th><th>Bar</th></tr></thead><tbody><tr><td>Number of venues</td><td>19</td><td>15</td><td>4</td><td>3</td><td>1</td></tr><tr><td>Emails sent in 2022</td><td>9,812,955</td><td>1,196,940</td><td>108,533</td><td>383,531</td><td>354,452</td></tr><tr><td>Average open rate</td><td>36%</td><td>52%</td><td>70%</td><td>61%</td><td>50%</td></tr><tr><td>Repeat visits</td><td>1,030,177</td><td>1,500,107</td><td>268,309</td><td>174,845</td><td>9,112</td></tr><tr><td>Return-on-Investment</td><td>&gt;£10,500,000</td><td>&gt;£2,322,000</td><td>&gt;£185,000</td><td>&gt;£1,167,000</td><td>&gt;£218,900</td></tr></tbody></table><figcaption class="wp-element-caption">Anonymised data based on Stampede users accounts</figcaption></figure>



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<h2 class="wp-block-heading" id="h-2023-email-marketing-forecast">2023 Email Marketing Forecast</h2>



Looking ahead to what 2023 might bring, we can say one thing for sure &#8211; email will remain the number one marketing channel for return on investment. 



Especially, for smaller hospitality brands email will become an integral part of their success strategy moving forward as tools become easier to use.



The rising trend of personalisation will continue and it will get even more powerful as more industries will figure out how to combine customer data.



Lastly, more businesses than ever will move away from big providers like Mailchimp towards industry-specific tools that meet their tailored needs.



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Don’t see the results you want from your email marketing? Reach out to get started with <a href="https://stampede.ai/how-it-works/marketing">Stampede</a>&nbsp;for better marketing and more revenue this year.

2022-23 Email Marketing Report – Get 2x Higher Open Rates

Is your hospitality venue ready to welcome back remote workers? The work from home guidelines have changed. Not everyone is returning to their office yet, but many are actually tired of working from their own homes. Hence, they are looking for an alternative remote place to work from.&nbsp;



<hr class="wp-block-separator has-css-opacity"/>



According to the latest <a href="https://kam-media.co.uk/remote-working-pubs-restuarants/" target="_blank" rel="noreferrer noopener">report from KAM media</a>, 1 in 4 people would work remotely in a hospitality venue. This comes with a huge potential for venues to attract more footfall. And use this as a way to fill up spaces during quieter times of the day.



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1.png"><img loading="lazy" decoding="async" width="2122" height="1192" src="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1.png" alt="" class="wp-image-20308" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1.png 2122w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-300x169.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1024x575.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-768x431.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1536x863.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-2048x1150.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1200x674.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-150x84.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1170x658.png 1170w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-1920x1079.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-592x333.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-107x60.png 107w, https://website-backend.stampede.ai/wp-content/uploads/2021/08/Screenshot-2021-08-19-at-09.26.16-1-160x90.png 160w" sizes="auto, (max-width: 2122px) 100vw, 2122px" /></a></figure>







Before you start promoting your hospitality venue as the best remote working place, there’re a few things to get sorted in your venue.



<h4 class="wp-block-heading" id="h-it-s-all-about-the-wifi">It&#8217;s all about the WiFi</h4>



First of all, your WiFi should be easy to connect to and offer a secure and fast connection. A captive portal (<a href="https://stampede.ai/how-it-works/wifi/#portal" target="_blank" rel="noreferrer noopener">like Stampede</a>) could be a suitable solution. It works without a password as customers log in using their email, social logins or Apple ID.



What’s more, it will also automatically reconnect customers who have been at your venue before. Definitely a big plus for your customer experience, and especially for repeat remote workers who’ll come infrequently.&nbsp;



It goes without saying that your network should be able to deal with high usage and that you should have unrestricted speed for any up-and downloads to cater for business needs.



<h4 class="wp-block-heading">A quick checklist for your venue:</h4>



Apart from WiFi, the report from KAM Media also highlighted a couple of other important aspects workers rate as deciding factors when choosing a venue to work from.



<ul class="wp-block-list"><li>Enough power sockets?</li><li>Attractive lunch options?</li><li>Monthly subscription option for bottomless drinks?</li><li>Range of non-alcoholic drinks?</li><li>Comfortable seating?</li><li>Toilet facilities?</li><li>Noise level?</li><li>Separated work area for calls or meetings?</li><li>Bonus &#8211; big screens?</li></ul>



<h4 class="wp-block-heading">How to promote your space?</h4>



Once you’ve got the points from the checklist covered, you have to start creating a buzz and promote your hospitality venue as the ideal remote working place.



What makes your place stand out from the others? Highlight the fact that working from a hospitality venue is much more convenient (food &amp; drinks sorted) than from home.



<h4 class="wp-block-heading">Get found &#8211; places and channels</h4>



<ul class="wp-block-list"><li>Make sure to show up on “near me searches” for places to work remotely and that your <a href="https://stampede.ai/blog/get-found-by-more-customers/" target="_blank" rel="noreferrer noopener">Google My Business profile is up to date</a>.</li><li>Have a special section on your website featuring any deals and Frequently Asked Questions.</li><li>Pin a post with the main information and your offer on your social media accounts, make it a regular topic of your content.</li><li>Use email &amp; SMS marketing to reach out to your customer database</li></ul>



Extra tip: ask customers to pre-book a full or half-day working space online to secure themselves a seat and to allow you for a better planning ahead.



 Head to <a href="https://stampede.ai/blog/part-ii-how-to-promote-your-venue-as-the-1-remote-working-space/">Part II of this blog article</a>, all about special offers and package deal ideas for remote workers.



If you want to learn more about how our Captive Portal solution can enhance your customer experience, <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team. We&#8217;re happy to help.

How to Turn Your Venue Into the #1 Remote Working Place [Part I]

24 social media content ideas for week 20th of December:



<hr class="wp-block-separator has-css-opacity"/>



<h5 class="wp-block-heading" id="h-monday-20th-games-day">Monday 20th &#8211; Games Day </h5>



<ul class="wp-block-list">
<li>Competition &#8211; guessing game, how many … are in the jar?</li>



<li>What board games will you be playing these holidays?&nbsp;</li>



<li>Team board, video or card games?</li>
</ul>



<h5 class="wp-block-heading">Monday 20th &#8211; Mindfulness Monday</h5>



<ul class="wp-block-list">
<li>Share your team’s relaxing playlist</li>



<li>What’s your Monday morning song?</li>



<li>Any place in the world &#8211; where would you like to be?</li>
</ul>



<h5 class="wp-block-heading">Monday 20th &#8211; Go Caroling Day</h5>



<ul class="wp-block-list">
<li>What’s your favourite Christmas song?</li>



<li>Complete the gap in the lyrics &#8211; Christmas songs&nbsp;</li>



<li>&#8220;White Christmas&#8221; is the highest-selling single of all time with over 50 million copies</li>
</ul>



<h5 class="wp-block-heading">Tuesday 21st &#8211; Winter Solstice</h5>



<ul class="wp-block-list">
<li>Offer on your delivery menu / DIY kits</li>



<li><a href="https://insanelygoodrecipes.com/romantic-dinner-ideas">Candle-light dinner ideas</a></li>



<li>The shortest day of the year &#8211; what are your plans?</li>
</ul>



<h5 class="wp-block-heading">Wednesday 22nd &#8211; Cookie Exchange Day</h5>



<ul class="wp-block-list">
<li>Free cookie for your coffee order</li>



<li>Show us your cookie bakes</li>



<li>Competition &#8211; can you guess the cookie recipe by its ingredients?</li>
</ul>



<h5 class="wp-block-heading">Thursday 23rd &#8211; Christmas Marathon Movie Day</h5>



<ul class="wp-block-list">
<li>What’s your all-time favourite? The most watched one is “Home Alone”</li>



<li>Can you guess the Xmas movie by the quote?</li>



<li>Which song belongs to which movie?</li>
</ul>



<h5 class="wp-block-heading">Sunday 26th &#8211; Thank You Note Day</h5>



<ul class="wp-block-list">
<li>Thank your customers &#8211; % off only today</li>



<li>Promote your gift vouchers</li>



<li>Put a smile on someone&#8217;s face and hide a sticky thank you note</li>
</ul>



<h5 class="wp-block-heading">Sunday 26th &#8211; Candy Cane Day</h5>



<ul class="wp-block-list">
<li>Did you know … their shape represents the shepherd’s crook</li>



<li>Crazy candy cane flavours &#8211; which one would you try?</li>



<li>Ever tried <a href="https://www.delish.com/uk/cooking/recipes/a29685389/homemade-peppermint-bark-recipe/">peppermint bark</a>? Make your own</li>
</ul>

24 Festive Content Ideas For Week 20.12.2021

We are witnessing a video revolution. The traditional 16:9 landscape format can move aside, (outside of TV and movies). The new 9:16 vertical format is here to replace it on your mobile device.&nbsp;



This format is rapidly becoming the standard for video creation and consumption. And why, might you ask? The answer is mobile phones. While they are constantly developing and improving, they are designed to work in portrait. So much so, that mobile phone users hold their phone vertically 94% of the time.



With social media platforms such as Instagram becoming increasingly popular for digital marketing, vertical is soon going to be the way to advertise. Stories are growing at an incredible rate and are estimated to be growing 15 times faster than the feed – and to be far more powerful when it comes to persuasion.



<h4 class="wp-block-heading">Why is Vertical the future of video?</h4>



With the increasing dominance of mobile phones, which experts predict will generate 95% of mobile traffic by 2023, compared to today’s 85%, and the 9:16 format, it was only natural for them to become a great marketing tool. Furthermore, stories were made to fit with our bodies. They are here to tell personal stories and share moments that resonate with those watching. Marketing is, in essence, a form of storytelling. So, with videos being such an important marketing tool, and the videos evolving into the vertical format, it doesn’t take much to see why they are the future.



Businesses are being more aware of how society uses their mobile phones.&nbsp;And this why at <a href="https://stampede.ai/blog/introducing-stories/">Stampede</a> we now offer vertical video services in the form of stories.



We use our phones to scroll through all forms of social media. Having to turn it on its side to watch a video, seems like too much effort. We live in an era of comfort, were people are naturally lazy. More people will watch a video if it is in a vertical format. Put into numbers, 65% of consumers consider companies and brands who use vertical video formats “more innovative” and 79% of new consumers prefer this format. If you are a new company or brand, those new consumers are really the area you want to target. Also, they are a large share of the general viewers.



<h4 class="wp-block-heading">Where to go next?</h4>



For many digital marketing gurus, Instagram is considered the holy grail. With such high numbers of people on the platform, it opens the door to hundreds of new customers. According to leading social media authorities, such as Zuckerberg and Chris Cox, Facebook’s Chief Product Officer, the future of sharing news, information and other things is Stories, which are in Vertical format, which, by the rules of logic, makes vertical videos the future of digital marketing. So, adding Stories to your WiFi service is a great way to get yourself noticed, promote yourself to new customers and expand your brand name.&nbsp;



Get in touch with us to discover how WiFi Stories can help your business.

Vertical: The Future of Video Content for Digital Marketing

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Lottie Bedford

Birdhouse London

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

Let us tell you a story. From how it all began with a single venue to a big multi-venue hospitality chain. To the advantages of managed WiFi from one dashboard for all the venues. 







Growth is a good thing. Especially in business. Sure, it&#8217;s nice when you&#8217;re finally able to open that speciality Mashed Avocado food truck you&#8217;ve always wanted. But when you were finally able to open your own brick and mortar Mashed Avocado Hut, you thought things couldn&#8217;t get better. Until you opened another. And another. Soon, your Mashed Avocado Huts were dotting the landscape.



And then, just like any good hospitality owner, you saw that your customers were clamouring for WiFi &#8211; and that&#8217;s where the problems began. You needed to configure a separate WiFi password for each of your cafes. Then you started running into problems with people abusing the WiFi. Even more, because some of your Mashed Avocado Emporiums were in less &#8220;desirable&#8221; parts of town, you experienced problems with nogoodniks hanging outside your shops just to scam free WiFi.



What can a hospitality chain owner who wants to offer awesome WiFi do? Well, let&#8217;s remember we are in the 21st Century here and it&#8217;s the future. How about managing ALL your WiFi for ALL your locations from one centralised dashboard? Is that really possible you might think?



<hr class="wp-block-separator has-css-opacity"/>



Hi (waves) we&#8217;re Stampede and we&#8217;re here to help.



If you&#8217;re running a hospitality chain, we think we have the best solution out there for managing multiple WiFi networks with the least amount of effort.



Here&#8217;s why:



<h4 class="wp-block-heading" id="h-manage-multiple-locations">Manage Multiple Locations</h4>



With Stampede, it&#8217;s easy to keep an overview of all your locations with our easy to use dashboard. No rushing around from location to location every time you need to update passwords. Simply log in to the Stampede dashboard, choose your location from the dropdown, and make your changes. And that&#8217;s not all &#8211; set bandwidth limits, whitelist or blacklist devices, configure WiFi schedules (to filter out the nogoodniks) and more.



<h4 class="wp-block-heading" id="h-single-login-for-customers">Single Login for Customers</h4>



Another cool feature that your customers will notice and you don&#8217;t have to do a thing to set up is automated login. Let&#8217;s say a customer heads from one Mashed Avocado Hut location to another. When they get to the new location, <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/wifi-in-your-venue-login-once-login-forever" target="_blank">they&#8217;re automatically logged into the WiFi</a>.



Pretty cool, huh? Try doing that with the WiFi box you get from your cable company.



<h4 class="wp-block-heading" id="h-integrated-automated-marketing">Integrated Automated Marketing</h4>



Sure, being able to change passwords in multiple locations with the click of a mouse is pretty cool already. But what about sending out <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">automated marketing</a> messages to your best customers? The Stampede dashboard comes with a handy integrated map so you will know where your customers are coming from. Use our real-time heat map to help craft marketing messages and find out if it&#8217;s worth targeting specific regions. 



Opening up a Smashed Avocado Hut in a new part of town? Use automated marketing to target customers in the area and let them know that they don&#8217;t have to drive across town to get their avocado fix! In addition, you can use <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/marketing-your-restaurant-online-a-brief-guide-to-getting-bums-in-seats" target="_blank">automated marketing to target customers</a> who haven&#8217;t visited in a while or use it to send out birthday offers like a coupon for a free drink or side dish. The possibilities are endless.



<h4 class="wp-block-heading" id="h-brand-it-as-yours">Brand it As Yours</h4>



Create a<a rel="noopener noreferrer" href="http://get.stampede.ai/branded-experience-ebook" target="_blank"> </a>splash page and upload through your dashboard to all your locations. Your brand will be the first thing that customers see as soon as they log in to your WiFi. Preview your splash page in the Stampede dashboard and see how it looks on both mobile and tablets.



<h4 class="wp-block-heading" id="h-grow-marketing-lists">Grow Marketing Lists</h4>



All a customer needs is a valid email address for verification and they&#8217;re connected. But, in addition to email, you can use this opportunity to ask your customer for other data, like name, age, postcode, gender and much, much more. Then import this data into your existing marketing lists or create a new one.



<h4 class="wp-block-heading" id="h-increase-your-social-presence">Increase Your <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">Social Presence</a></h4>



Don&#8217;t want to ask your customers for email? No worries, have them authenticate their WiFi connection through <a href="https://stampede.ai/blog/facebook-wifi-and-your-business/">Facebook</a>. The cool part about this is that all your customers&#8217; friends will see that they&#8217;re scarfing mashed avocado at your location. 



After a successful login, you can even redirect a customer to your Facebook page where you can ask them for Likes to boost your social presence. Nailing social media has never been so easy!



<h4 class="wp-block-heading" id="h-mashed-avocado-for-everyone">Mashed Avocado for Everyone</h4>



In this short article, we hope you were able to see some of the advantages of using a guest WiFi solution like Stampede for managing your multiple hospitality locations. And if you want to take your business to the next level (even if it doesn&#8217;t involve mashed avocado), why not take us for a test spin? 



We offer a free, no-obligation trial and integrate with all the leading WiFi hardware like Cisco, UniFi, Mikrotik and more. Setup takes just a few minutes, and you&#8217;ll soon be seeing the advantages of managing all your WiFi connections from one centralised location.

The Advantages of Managed WiFi for Your Hospitality Chain

As soon as it was announced that hospitality businesses should collect contact details when reopening, the topic of marketing to track and trace customers was a major point of contention. It’s uncharted territory for everyone and not something that was factored in when GDPR was created.&nbsp;



Many specialists have issued warnings about using track and trace contact details to market to customers visiting hospitality venues. And while such warnings are warranted, <a href="https://www.bighospitality.co.uk/Article/2020/06/24/Coronavirus-track-and-trace-7-steps-to-complying-with-data-protection-law-GDPR-hospitality-restaurants-bars">they were issued very early</a> on and didn’t take into consideration exactly how customer data would be collected.



So we’re going to try and provide some clarity in the foggy area of whether you can market to customers who provide their details for track and trace.



<h4 class="wp-block-heading" id="h-in-short">In Short</h4>



YES it’s possible to market to track and trace customers, with certain measures in place.



It all comes down to empowering customers to make the choice. That’s what GDPR is ultimately all about &#8211; giving people more control over their personal information and its use.



<h4 class="wp-block-heading" id="h-breaking-it-down">Breaking It Down</h4>



If your method of data collection and storage for track and trace gives the customer no option to manage, update or easily opt-in or out of communications then it’s a no go. A basic pen and paper or spreadsheet collection method would fall into this category.



When it comes to digital track and trace systems, it’s pretty much the same story. When a customer provides contact details, such as by scanning a QR code and filling in a form, are they given the choice to receive marketing information? Can they update their own information and opt-out at any time? If the answer is no to any these then once again it’s not possible to use their details beyond track and trace.



This is the risk with many of the newly developed apps that launched within days of the reopening guidelines being published. &nbsp;They’ve only been designed to do track and trace in terms of capture and compliance. There’s no way to layer the marketing option on top.



And that’s why we can say that it is possible to market to them. At <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">Stampede</a> our system is already set up to handle all the GDPR for data collection.



Our <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">Track and Trace</a> system explicitly asks if customers want to join the mailing list or not. If they don’t give an answer, the system assumes opt-out and the customer will not be available to email. If they say yes to joining the venue&#8217;s mailing list and opt-in they can manage their data and preferences at any time.



As long at it’s in the customers’ power to choose, then there is no problem with giving them the option to join your mailing list when they sign up to Track and Trace.



<h4 class="wp-block-heading" id="h-food-for-thought">Food For Thought</h4>



When the GDPR legislation was rolled out people focused more on the headaches it would cause for businesses and marketers. Over time we&#8217;ve all learned to work within it and it&#8217;s become another piece of the scenery. 



But now GDPR shows itself in a new light. Where we once thought of it as restrictive, GDPR now acts as the fall-back needed to make better decisions on how we treat customer data. Without its clear rules, setting up something like Track and Trace would be far more complicated. Just look at the state-to-state situation in the USA. No hard and fast rules on data protection and collection have made a track and trace system almost impossible to set up there. 



If you have more questions about marketing and track and trace then please <a href="mailto:contact@stampede.ai?subject=Track%20and%20Trace&amp;body=" target="_blank" rel="noreferrer noopener">reach out to our team</a>.

Marketing to track and trace customers in hospitality

Can You Market To ‘Track and Trace’ Customers?

It has been a big year here at Stampede. Join us for a throwback of the highlights of 2019.



Looking back, we spoke to a lot of amazing people around the globe, running all different kinds of businesses. But we&#8217;ve also invested lots of thoughts and time into improving and updating our product.



<h4 class="wp-block-heading">The Platform</h4>



The platform itself got updated in the way it looks and navigates. We have released the fourth version of it, providing our customers with enhanced user experience and more detailed insights and statistics.



<h4 class="wp-block-heading">Features</h4>



Following feedback from our customers, we&#8217;ve added a couple of new, exciting features. All further enhancing their marketing efforts, providing them with even more ways to grow their business.



<ul class="wp-block-list"><li>Our Stories feature has transformed the way venue promotions are delivered to customers into a more dynamic and effective way. The first of its kind as an in-venue marketing tool.</li><li>The multi-site reporting saves time and allows for an easy way to compare metrics across various locations in just one report.</li><li>With our newest on-demand email marketing feature customers can be grouped into segments, which can be used for flexible bulk emailing.</li></ul>



<h4 class="wp-block-heading">Integrations</h4>



Various new integrations have been added to our product as well. For those who love to get things automated and streamline processes in their marketing and data, we&#8217;re now officially listed on Zapier. Also, we now integrate with Airship.co.uk, a hospitality CRM service.



<h4 class="wp-block-heading">The Stampede Family</h4>



Looking internally, a lot has happened as well. 



With our rapid growth in the last 12 months (and still ongoing), our employee size has more than tripled. We have even outgrown our office space.



The biggest achievement though is definitely our brand change from <strike>BLACKBX</strike> to Stampede in November. 



Have a look yourself at our 2019 review timeline:



<hr class="wp-block-separator"/>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="800" height="2000" src="https://stampede.ai/wp-content/uploads/2020/01/2019-year-in-review.png" alt="" class="wp-image-13849" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review.png 800w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-120x300.png 120w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-410x1024.png 410w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-768x1920.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-614x1536.png 614w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-150x375.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-592x1480.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-24x60.png 24w, https://website-backend.stampede.ai/wp-content/uploads/2020/01/2019-year-in-review-36x90.png 36w" sizes="auto, (max-width: 800px) 100vw, 800px" /></figure></div>



<hr class="wp-block-separator"/>



Many more highlights to come this year. So, stay tuned to not miss out on anything!

Stampede 2019 Review

Patrick Clover

If you logged into your Connect dashboard and noticed that things looked a bit slicker, you&#8217;ll be relieved to know that your eyes aren&#8217;t deceiving you. What you&#8217;re witnessing is the debut of our newest release: Connect V3.0!

We&#8217;ve been Beta testing the dashboard for a few weeks now. We appreciate the feedback we have gotten during this time and have made some changes based on your input.
<h2>General</h2>
First off &#8211; as we mentioned above, we&#8217;ve done a total redesign of the user interface. You&#8217;ll find all the menus you need to offer awesome Guest WiFi right at the top of the dashboard. Even better, we&#8217;ve made it even easier to get to the dashboard &#8211; you can login with Google! New notifications include network online/offline and notifications for capture connections, payments and validated emails.
<h2>Marketing Suite</h2>
We&#8217;ve included a whole raft of marketing templates so you can get started with our automated marketing features right away.
<h2>Integrations</h2>
Our bigggest integration feature is the addition of support for Cisco Meraki equipment. Here&#8217;s a quick video that shows you how to get started.
<iframe loading="lazy" src="//www.youtube.com/embed/b5pEDFzJ1J8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
We&#8217;ve also simplified the UniFi integration so that you only have to enter your controller details once and likewise for Paypal. No matter what equipment you&#8217;re using, with Stampede you&#8217;ll be up and running in minutes.
<h2>White Label Partners</h2>
For our White Label Partners, we&#8217;ve added a support link to the dashboard so customers can reach you directly.
<h2>And We&#8217;re Not Done Yet!</h2>
We&#8217;re always looking for ways to make Connect better for you, so if you&#8217;ve got an idea or suggestion, head over to our feature page and let us know.
And start getting ready for Connect V4.0 &#8211; it&#8217;s going to be a mind-blower!
What are you waiting for?
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Connect 3.0 is Here!

Grow Your Coffee Shop With Free WiFi And A Captive Portal Solution

This final week of November looks like it’ll be a busy one but just before we dive in, November is coming to a close soon so it’s the last few chances to show off those mo’s to help raise awareness for the Movember cause. Don’t forget to share the donation links of any staff or customers, along with those epic face fuzz photos!



<hr class="wp-block-separator"/>



Here are our top picks for this week:



Mon 23rd Nov &#8211; Espresso Day



The perfect way to start a fast-paced week: today is Espresso Day! The high-powered drink is often enjoyed by itself and of course, makes up the coffee foundation of many other popular cafe favourites.



It’s even adapted into a popular evening drink &#8211; the espresso martini.



The espresso itself is perhaps overlooked in favour of what else it becomes, so let’s make the tiny caffeine cups the star of the show today.



Share some coffee history or interesting facts about it such as that 14 billion espressos are consumed every year in Italy!



Thu 26th Nov &#8211; Thanksgiving



Despite Thanksgiving being a U.S. holiday, it still has a decent presence in the U.K. given the U.S. population living here and the influence they have on close friends. Plus, American-style dining has been on the rise here for a while too.



A simple Happy Thanksgiving message on social media is a great place to start. If you know your customers will be receptive to it, a special menu option for the day is worth exploring for takeaway/delivery/collection.



Last but not least, are always recipe ideas and how-to videos for any number of the well-known thanksgiving foods to benefit those home cooks getting involved too. These make for great social and email content.



Fri 27th Nov &#8211; Black Friday



Typically more of a retail-focused day, but with the power of online tools hospitality businesses can get some of the benefits of this annual sale event.



We’ve mentioned online discount codes before &#8211; many webshops and online ordering systems have the capability for these built-in. Reign in some extra business with your own Black Friday offers using these mechanisms and some email and social media promotion. 



It’s also a good opportunity to do a flash sale on gift cards or vouchers. Head back to Friday’s email for more details.



If you’ve got some branded merchandise for sale online it goes without saying that a Black Friday discount on these can help make room for some new designs next year.



As ever, if you’d like any help getting your content out to your email database <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">please get in touch</a>&nbsp;with one of our team.

What’s On This Week? – 23/11/2020

According to the calendar, it’s the first official day of Autumn this week, which already is a treasure trove of inspiration. Changing seasons, changing ingredients, changing menus.



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 For this week, we’ve got these three topics to inspire your social media and email content.



<h4 class="wp-block-heading" id="h-tuesday-22nd-national-ice-cream-cone-day"> Tuesday 22nd &#8211; National Ice Cream Cone Day</h4>



 True fans of ice cream know it can be enjoyed all year round. A luscious multi-scoop cone with all the toppings will look great in social media feeds. Try asking fans and followers to tag who they’d get a cone with to celebrate the day.&nbsp;



 If you don’t serve ice cream cones, Tuesday is also white chocolate day which can provide just as big a visual impact on social media.



 Recommended channels: Social media



<h4 class="wp-block-heading" id="h-friday-25th-national-cooking-day"> Friday 25th &#8211; National Cooking Day</h4>



 We might have passed the primetime of virtual cooking demos, but National Cooking Day is a great opportunity to record a new video demo, or simply share one you recorded a few months ago again&nbsp;with customers and fans.&nbsp;



 You could go down the route of how to make a favourite dish super-quick or a longer more detailed presentation. <a href="https://stampede.ai/blog/a-recipe-for-video-showcase-success/" target="_blank" rel="noreferrer noopener">Check out this article</a> about cooking video best practice, using Wagamama&#8217;s example.



 Recommended channels: Email and social media



<h4 class="wp-block-heading" id="h-saturday-26th-better-breakfast-day"> Saturday 26th &#8211; Better Breakfast Day</h4>



 The fast pace of modern daily life often makes many people skimp on or miss breakfast entirely, and Better Breakfast Day aims to remind us all of the importance of that first meal.



 If you offer a healthy and hearty breakfast menu, this is an ideal day to show it off. A one day offer could be just the incentive people need to stop by and fuel up properly in the morning.&nbsp;



Otherwise, there are lots of breakfast dishes that make for great visual content, like pancake stacks, health-food bowls and eggs of all kinds.



 Top tip: Schedule social media posts for Thursday or Friday.



 Recommended channels: Email and social media.



Want to learn more about how email can grow your business? <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get </a><a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">in touch</a> with one of our team.

What’s On This Week? – 21/09/2020

Omnichannel Marketing, Snackable Content and Storyscaping &#8211; we know, there are many cool words around the broad topic of marketing. Actually, there are so many fancy words that sometimes you get the feeling some of the marketers don’t even know what they’re talking about. It’s all too easy to get lost in the marketing jungle. The most worrying factor, however, is losing sight of your customers, in a world where <a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">loyal customer</a><a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">s</a> are one of the most important factors.







So, the most crucial principle revolves around your <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">returning customers.</a> They&#8217;re the base your business is built on and you should never forget that. But how do you make sure that your customers feel like kings and queens? 



<h4 class="wp-block-heading">Focus on existing customers</h4>



Instead of channelling all your efforts into acquiring new clients, why not take a second and reflect on the fact that your business isn&#8217;t able to serve all possible customers out there. The number of customers you can do business with is finite! So, why not channel your efforts into making the customers you already have happy and stay with your brand?



Focus on your existing customers and try to get a <a href="https://stampede.ai/blog/getting-customer-insights-into-your-companys-dna/">deep understanding</a> of their needs and wants. By using this gained information, you&#8217;re able to offer them a much more customised and personalised experience. That way, they want to come back to your venue, as they know what to expect and that they&#8217;re highly valued by you.



Not convinced? How about this fact: returning customers could only cost you 4% as much as acquiring a new one AND they spend more than the double amount of money. So focusing on your loyal customers does not only help you save money, even better it gets you more revenue.



Still not sure? Have a look at this video.



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<div style="position: relative; height: 0; padding-bottom: 56.25%;"><figure><iframe loading="lazy" style="position: absolute; width: 100%; height: 100%; left: 0px; display: block; margin-left: auto; margin-right: auto;" src="https://www.youtube-nocookie.com/embed/C1jt6xvISqw?ecver=2" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></figure></div>



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<h4 class="wp-block-heading">Start with your Loyalty Program today</h4>



That’s why the big players usually have a Loyalty Program in place for their returning customers. Their loyalty program allows them to rewards their most valuable customers in a special way. 



So why not treat your customers with something special after their 5th visit? What about a nice discount or a bottle of wine for free? Or what about a special treat for their upcoming birthday? That will definitely make them feel special. All well and good, but is this whole loyalty program thing not expensive?



The good news is, Loyalty Schemes can now be implemented for businesses of any size. It’s neither expensive, nor time-consuming to add a Loyalty Program to the marketing strategy of your business. But most definitely highly effective. 



If you want to learn more about Loyalty Programs, their importance for your business and the benefits you and your customers can get from them, have a look at our free eBook. Find out how you can transform your business today to really connect to your customers and boost their loyalty.&nbsp;



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Or why not get started right away. Transform your loyal customers into kings and queens.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Why Loyal Customers Should be Kings and Queens

Ideally, as a hospitality business, you want to turn all your loyal customers into brand fanatics. As those are the type of next-level loyal customers who spend more time and money at your venue than the average.



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Part one of this series featured the success story of <a href="https://stampede.ai/blog/the-paid-loyalty-scheme-that-works-a-treat/" target="_blank" rel="noreferrer noopener">Rib &amp; Chop House’s exclusive, paid ‘Royalty Program’</a> as an example of how to reward your most loyal customers.



But before you create your own version, you need to identify your top-tier customers.



<h5 class="wp-block-heading" id="h-gain-insights-from-your-tech-tools">Gain Insights From Your Tech Tools</h5>



Start off by exploring your&nbsp;in-venue and online data. This helps you find out how customers have interacted across various channels over a certain time period.



Here are a couple of&nbsp;data sources&nbsp;that you should access:



<ul class="wp-block-list"><li>WiFi logins from Guest WiFi</li><li>Bookings made from the booking system</li><li>Interactions from the loyalty scheme</li><li>Cash transactions from your POS system</li><li>Purchases from your E-commerce system</li></ul>



The next step is to narrow down your data and filter by your top-tier customers.



Some segmentation filter ideas:



<ul class="wp-block-list"><li>Big spenders, i.e. customers that have spent more than £x in-venue/online</li><li>Regular event bookers</li><li>X amount of visits and/or bookings during the month</li><li>Highly engaged loyalty program users, i.e. more than x times</li></ul>



Mix and match those segments to build your royal audience. Tip &#8211; with a <a href="https://stampede.ai/blog/how-to-get-maximum-value-from-customer-review-sentiments/" target="_blank" rel="noreferrer noopener">sentiment analysis</a> you can spot certain keywords in your online reviews, that indicate loyal customers. I.e. ‘we’ve been here many times’, ‘would always recommend’, etc.



<h5 class="wp-block-heading">Monitor Your Social Media Accounts</h5>



Your brand fanatics also love to talk about the great times they had at your venue and share it with their social network.



Social media monitoring therefore can help you reveal some of your most engaged customers by&nbsp;tracking your @mentions, tags and comments.



For this, check the&nbsp;photo-tagged section&nbsp;of your Instagram profile and read through the comments of your own posts to spot engaged users.



Tip &#8211; follow your own hashtag to see who mentions your venue.



<h5 class="wp-block-heading">Power Your Marketing With Royalty Data</h5>



Apart from using the data to power a royalty program like Rib &amp; Chop House did, you can also use it for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">hyper-personalised email and SMS campaigns</a>. 



Those campaigns should be more centred around special events. You want to create a unique experience for your most loyal customers, rather than just rewarding them with a discount.&nbsp;



Think about ‘member-only’ events, i.e. new menu taster evening, exclusive wine tasting, chef masterclasses, etc.



Need help segmenting your royalty data for personalised campaigns? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Book a demo</a> with our team to find out more about <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede Marketing</a>.

How To Use Data To Unveil Your True Brand Fanatics

It’s a brave new world.&nbsp;Without a doubt, the <a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">fast-changing expectations and requirements of travellers</a> over the last decade have presented a real challenge for owners of independent hotels. Maybe you long for the good old days when things seemed so much simpler. The reality is that along with all the challenges there are also exciting new opportunities for your independent hotel to prosper, so, what is the modern traveller like in 2020?







Ready to embrace the winds of change? Let’s dive in and explore some of these opportunities together!&nbsp;



<h4 class="wp-block-heading" id="h-opportunity-1-embrace-what-makes-you-unique">Opportunity #1 &#8211; Embrace what makes you unique&nbsp;</h4>



Many modern travellers are treasure hunters in the sense that they’re on the lookout for unique, unusual, and “Instagrammable” experiences. They can share this with their friends and followers on social media. This gives you, the independent hotel owner, a powerful advantage over your larger competitors, who thrive on efficiencies gained through standardisation across multiple locations.&nbsp;



From the decor to the service to the food. Opportunities abound for you to show off the local culture, art, and mystique. Research local legends and traditions. You’ll find a rich store of inspiration to help you come up with. Or unique titles for your culinary masterpieces, artwork to line the walls of your hotel, and evening entertainment to keep those cameras flashing.&nbsp;



Showcase local authors, artists, and heroes &#8211; whether historic or living. Maybe a nearby place was used in the filming of a famous movie, or a now-common cure for a deadly disease was invented on your doorstep. Or maybe your town had a famous but little-known role in a historical conflict &#8211; like <a href="https://www.telegraph.co.uk/men/thinking-man/inside-top-secret-radar-facility-helped-win-second-world-war/">this unassuming</a> Worcestershire outpost!&nbsp;&nbsp;



<a href="https://en.wikipedia.org/wiki/Main_Page">Wikipedia</a>, local museums and historical societies or even the national archives can help you out if you’re struggling for inspiration. Of course, you should start with your hotel building itself. If the property is an old one, rather than trying to modernise the appearance, maybe you could look at restoring it to its old-fashioned glory. Discrete LED lighting could be made use of to spotlight historical features. And just because your restaurant looks 200 years old doesn’t mean your guests need to do without the modern amenities they expect, like <a href="https://stampede.ai/product/hotels/">fast and free WiFi!</a>&nbsp;



You can also partner with local travel, guide, and transport companies to offer unforgettable experiences that your visitors will treasure for a lifetime. Look for companies with similar values to yours, and a commitment to providing an excellent service. You’ll want to check their track record as well, as any negative experiences could reflect badly on your own brand.&nbsp;



<h4 class="wp-block-heading" id="h-opportunity-2-unleash-your-staff-potential">Opportunity #2 &#8211; Unleash your staff potential&nbsp;</h4>



Want to know the next big opportunity for making an indelible impression on your guests? They’re all around you &#8211; your staff!&nbsp;



Alan Weiss (the worldwide renowned “million-dollar consultant”) says that he always hires for <a href="https://alanweiss.com/alan-weisss-monday-morning-memo-12-09-2019/">enthusiasm first</a>. That is excellent advice for independent hotel owners too. Don’t be put off by a lack of experience, professionalism, or teachable skills in potential staff. Be on the lookout for enthusiastic, energetic, humorous people. Those that can breathe life into your organisation and infuse every interaction with their own unique brand of personality.&nbsp;



It’s always sad to hear of people getting turned down for work due to a lack of relevant experience. The advice given in the seminal book <a href="https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996">“Good to Great”</a> is also relevant here. Get the right people on the bus, then figure out what seats to put them in. Of course, your existing team members almost certainly have hidden potential you can unlock too. It’s just waiting for you to find it!&nbsp;



Remember, one of the biggest advantages you have against big corporate hotels is the complete freedom to make your hotel a fun and enjoyable place to work. How you achieve that is up to you.&nbsp;



Speak to your team and find out their ideas for making their job. Also, by extension, your guest’s experiences &#8211; more enjoyable. It could be a relaxed dress code, enhanced staff perks, or a weekly “spin the reward wheel” exercise. Just make sure that all your team know that you value them bringing their own personality and contribution to the hotel visitor experience. That you care about them just as passionately as you care about providing an exceptional experience for your guests!&nbsp;



<h4 class="wp-block-heading" id="h-opportunity-3-ride-the-health-wellbeing-wave">Opportunity #3 &#8211; Ride the health &amp; wellbeing wave&nbsp;</h4>



No question about it &#8211; the modern traveller of 2020 is more likely than any previous generation to have health and wellness in mind when staying at your independent hotel. This mega-trend shows no signs of stopping, with <a href="https://www.telegraph.co.uk/business/tips-for-the-future/future-of-health-wellbeing-beauty/">statistics</a> showing every age group increasingly making health-based buying decisions. 



While Victorians (and even ancient Romans) used to travel to certain locations with believed health and wellbeing properties, such as a mineral spa or mountain air. Today&#8217;s traveller is more likely to be concerned with the availability of food that meets their dietary requirements. Or whether your hotel has a gym facility to help them keep up their exercise routine.&nbsp;



Of course, “wellness” is more than just diet and exercise. It takes into consideration mindfulness and mental health also, reflected in the increasing popularity of spa-type experiences. It doesn’t matter if your hotel is in the midst of a surging metropolis or perched on a rocky seaside cliff. You can still take advantage of this renewed interest in wellbeing with a carefully-crafted marketing message.&nbsp;



Maybe you can draw attention to a huge choice of vegan dishes, expertly prepared using local ingredients by your chef. Or perhaps your hotel has its own herb garden and living plants in every room. Maybe an outdoor eating area that is also a wildflower meadow, teeming with biodiversity. You get the idea! If you are in an inner-city, consider whether you can pitch your hotel as offering an oasis of calm and peacefulness. Sound-deadening walls, perhaps, or a basement spa and pool.&nbsp;



<h4 class="wp-block-heading" id="h-opportunity-4-let-guests-connect-for-work-rest-and-play">Opportunity #4 &#8211; Let guests connect for work, rest, and play&nbsp;</h4>



Ever hear the term “digital nomad”?&nbsp;



It’s yet another <a href="https://stampede.ai/blog/top-marketing-trends-in-the-hotel-industry-for-2020/">global trend</a> that has been a feature of the last decade, and that is set to <a href="https://www.forbes.com/sites/elainepofeldt/2018/08/30/digital-nomadism-goes-mainstream/#2769a0f04553">expand massively</a> over the decades ahead. Workers with in-demand skills can travel the world while working remotely. Always using their laptops, smartphones, and apps such as <a href="https://www.skype.com/en/">Skype</a> and <a href="https://slack.com/">Slack</a> to keep in touch with their co-workers.&nbsp;



But it’s not just the digital nomad trend that you can take advantage of. The modern traveller expects to be able to connect their devices to the internet for entertainment, news, and esports too. Whether it’s a YouTube creator that needs to upload their latest video or a teenager that insists their parents only take them where they can remain connected (!). <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Fast, secure, and compliant WiFi</a><a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/"> </a>is a must for your hotel.&nbsp;



Make sure that you advertise this benefit on your hotel website and your marketing materials too. You’ll steal an advantage over other outlets who overlook the importance to their guests of staying connected. By reassuring potential customers that they will be able to get online quickly and at no extra cost, you’ve just given yourself the best chance of securing that all-important booking reservation!&nbsp;



<h4 class="wp-block-heading" id="h-bringing-it-all-together">Bringing it all together</h4>



While the modern era has brought challenges and disruption to the hotel industry among many others, smart independent hotel owners can adapt to take full advantage of the opportunities that these changes bring. 



If you want to connect to your customers in a more powerful way, why not give our WiFi marketing solution a go? Get valuable guest insights and reach out to them in a more personalised way. Understanding and catering to the needs and requirements of the modern traveller of 2020 can provide your independent hotel with the ultimate advantage towards the bigger brands.



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If you enjoyed this post, then stay tuned &#8211; we’ll have more articles soon for you to benefit from!

The Modern Traveller – A 2020 Guide For Independent Hotels

From the pride of having your name over the door to the every day chats with people from all walks of life. There are so many reasons for opening your own pub. Maybe you can’t stand the thought of being stuck in a dead-end job and being answerable to the boss from hell. Or maybe you want to avoid the mundanity and limitations of the 9-5 life. Either way, it’s important that you create a pub image and atmosphere which will enable you to turn a healthy profit and enjoy essential work satisfaction. You can go a long way towards the realisation of these aims through the use of the pub marketing methods recommended in this helpful blog.







<h4 class="wp-block-heading">Bar Culture</h4>



You can set your bar apart by building a distinct culture which really resonates with your customers. Perhaps your bar has a long-established history, with quaint and charming features from times past. You could build a sense of tradition into your marketing materials. Set the scene on your pub website, explaining and sharing your images which highlight the changes made to your bar over the decades.&nbsp;



On the other hand, you might want to transform your bar into the venue of choice for local sports fans. In this case, you might consider giving your menu a sporty theme and offering discounts on drinks after big events.&nbsp;



<h4 class="wp-block-heading">Website</h4>



It is absolutely essential that you have a well-designed website which fits in with the theme of your bar. The website should feature key details such as the location, opening hours, and facilities. You should also keep your online menu updated and provide customers with information about upcoming promotions and events. Testimonials should be featured, telling of the many excellent reasons for paying a visit.&nbsp;



Your pub website should be regularly topped up with quality content. This also helps you rank higher on top search engine rankings. Perhaps you’ll take the opportunity to write some blogs on your draft beers or upload images of your happy customers. You should also set up a Google My Business account and keep it up to date with all of the latest pub info. 



Further reading: <a href="https://stampede.ai/blog/easy-steps-to-make-a-great-website-for-your-pub/">https://stampede.ai/blog/easy-steps-to-make-a-great-website-for-your-pub/</a>



<h4 class="wp-block-heading">Reviews</h4>



Word of mouth can be one of the most effective tools when it comes to the promotion of your pub. You should take the opportunity to encourage customers to leave reviews on your website and on well-known third party websites, such as Trip Advisor. Ideally, the reviews will tell of outstanding customer service and delicious pub meals. However, there will inevitably be those customers who take exception and take their moment in the spotlight to share their negative experiences.



It might be tempting to <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">respond with anger and apportion</a> the blame to the newest member of bar staff. However, you should show your professionalism. Letting the customer know that you are sincerely sorry. But also be prepared to do everything within your power to rectify the situation.&nbsp;



<h4 class="wp-block-heading">Social Media</h4>



You should continue the promotional theme with the sharing of quality content across social media channels such as Twitter, Facebook, and Instagram. If you run a sports bar then you could take pictures of fans getting stuck into some banter over pitchers of your finest beer. You could also post details of organised music nights or your involvement with local charities. Just be sure to maintain a regular and consistent presence across your preferred social media channels.&nbsp;



Sprout Social have a blog packed full of helpful <a href="https://sproutsocial.com/insights/bars-restaurants-social-media-guide/">social media marketing</a> tips for those of you keen to further your digital knowledge and expertise. 



<h4 class="wp-block-heading">WiFi Marketing</h4>



As the owner of a modern bar, you absolutely must offer fast and reliable internet connectivity. However, you can take the opportunity to collect a range of <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">customer details in exchange for continued access to free WiFi.</a> WiFi Marketing is another useful method for your pub you shouldn&#8217;t miss out on.



Our system allows for the collection and organisation of information. From the number of visits to the drinks and food being ordered by your customers. Why not give it a try?



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You can build the <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">customer data into your pub marketing</a>; arranging targeted advertisements and special offers based on customer preferences. Send out Emails with downloadable vouchers and discount coupons in readiness for customer birthdays and major milestones. The reward of customer loyalty is likely to pay off with continued business for your pub.



<h4 class="wp-block-heading">Conclusion</h4>



The marketing methods and tips covered in this blog will help you set your pub apart from the rest. You’ll find that word spreads far and wide as your pub becomes the venue of choice for couples looking for evening romance and regular locals alike. Cheers to that!

The Best Marketing Methods For Your Pub

On a hot, sunny and &#8211; more importantly &#8211; windy day in July, I had the pleasure of visiting <a href="http://www.english-heritage.org.uk/visit/places/chesters-roman-fort-and-museum-hadrians-wall/">Chester’s Roman Fort</a> in Northumberland. The site excavated by John Clayton gives a fascinating insight into the lives of a garrison of 500 cavalry troops who lived on the site for about 300 years.

In celebration of this year&#8217;s major wall-wide exhibition, Hadrian&#8217;s Cavalry, there&#8217;s a brand new sound installation at the fort, which is a first for English Heritage. Once you&#8217;re there, follow your ears to find &#8216;<a href="http://www.seeneon.com">Cavalry 360</a>&#8216;, a huge musical instrument standing 3.5 meters high and 12 meters across. This extraordinary installation uses 32 wind turbines to create the sound of 500 cavalry warriors thundering towards you.
That said, being so impressed by the site, I wanted to send a picture to my family, but, alas &#8211; no mobile signal. I enquired at the office if there was WiFi on the property and was told that it was not possible, due to the poor quality of the WiFi broadcast range.
<h3>No WiFi , Slow WiFi, Limited Marketing Budget</h3>
Later on, I overheard staff members discussing how they could get the message of this event across to a larger audience. Due to their small budget, their marketing choices were limited to blogging and website engagement. When I heard this, I was shocked.
<a href="http://www.english-heritage.org.uk/">English Heritage</a> is one of a group of charitable organisations in the UK, which cares for and maintains sites of significant historic interest. They alone have 400 sites, the <a href="https://www.nationaltrust.org.uk/">National Trust</a> has 350 heritage properties and <a href="https://members.historic-scotland.gov.uk/places">Historic Scotland</a> has 300 properties. These organisations are struggling to find resources to keep our heritage alive.
It seems obvious that when it comes to WiFi, they are missing a trick; with WiFi comes intelligent reporting. Every person who visits a specific site could be a potential visitor at any of the other sites &#8211; if only they knew what was going on. Although these organisations have websites, not everyone visits the website and, if they do, they probably don&#8217;t login for news updates.
By combining Guest WiFi with a <a href="https://www.stampede.ai/how-it-works#analytics">WiFi analytics tool</a>, Historic properties can go even further in enhancing the visitor experience. The organisation could at last begin to understand their audience, how often they visit and what they use their devices for. Bolt-on <a href="https://stampede.ai/marketing/">Marketing</a> capability could be rolled out, reaching out to all registered users with news of events such as Cavalry 360, ultimately increasing the visits to venues in the group and ultimately revenues.
Do you work for a historic site or heritage organisation and want to improve your visitor&#8217;s experience?
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Historic Properties Missing the Marketing Opportunity of a Lifetime

The more&nbsp;customer data&nbsp;you can gather from all your digital tools, the faster and easier you can&nbsp;grow your business. Though, to get the most out of your data, you’d ideally want to aggregate it in one place.&nbsp;This might look like a simple task at first, but with many operators using various tools, data integration can quickly turn into a challenge for businesses.



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There are a couple of things&nbsp;to keep in mind when syncing your various tools. We had a look into the 5 most common data integration issues and how you can overcome them.



<h5 class="wp-block-heading" id="h-5-data-integration-flaws">5 Data Integration Flaws</h5>



<h6 class="wp-block-heading">1) Multiple Subscriptions</h6>



With multiple systems come multiple subscriptions. Quite often you’ll find&nbsp;overlapping features. Your booking system might allow you to send email reminders, and so does your CRM.&nbsp;



This means, you’re paying twice for the same feature but only using one.



<h6 class="wp-block-heading">2) Multiple Systems</h6>



If you use multiple systems, you have to find a way to make them talk to each other to&nbsp;ensure accessibility&nbsp;for everyone using the data.&nbsp;



For many businesses, this is still a&nbsp;manual task. Downloading and uploading spreadsheets is not only time-consuming but also comes with a certain security hazard.



<h6 class="wp-block-heading">3) GDPR Compliance</h6>



How do you&nbsp;ensure data security&nbsp;when you sync data? And how do you make sure that your customer data is always up to date in every system?



Handling data across various tools always increases the&nbsp;potential risk of a GDPR breach, even more so when done manually with CSV and spreadsheets downloaded to PCs and laptops.



<h6 class="wp-block-heading">4) Data Quality</h6>



The way data is stored on each platform differs. Take phone numbers for example. Some systems&nbsp;format the data&nbsp;as ‘0044’, others as ‘+44’. In theory, this is not the same number, so two contacts might be created for the same customer.&nbsp;



If you don’t spot those&nbsp;duplicates, the same customer will get your messages twice or possibly more. Which, of course, won’t be appreciated by your customer.



<h6 class="wp-block-heading">5) Internal Communication&nbsp;</h6>



Another issue&nbsp;applies to companies operating&nbsp;multiple venues. Your individual venues might have access to the booking data but not to the overall CRM data which is handled by your HQ.



Both entities can now work on the same customer profile, i.e. sending campaigns, without being aware of it.&nbsp;



This, again, increases the likelihood of&nbsp;duplicates being created and outdated customer profiles. And both scenarios can have a negative impact on your customer experience.&nbsp;



<h5 class="wp-block-heading">How To Overcome Data Integration Challenges</h5>



<h6 class="wp-block-heading">Use Automation Tools</h6>



The first step is to replace your manual data sync by integration.&nbsp;Automate your sync&nbsp;to save time and reduce errors and risk.



For this, you can use products such as&nbsp;<a href="https://zapier.com/" target="_blank" rel="noreferrer noopener">Zapier</a>&nbsp;to connect your systems to share customer data and automate your workflows.



<h6 class="wp-block-heading">Opt For An All-In-One System</h6>



An even more efficient way to overcome data integration issues is by using a <a href="https://stampede.ai/connect" target="_blank" rel="noreferrer noopener">multifunctional platform that removes the need for data integrations</a>.



All staff members get access to the same data and can work from one system with a single customer view. Plus, your data stays up to date and in line with GDPR regulations.



Are you looking for the all-in-one hospitality growth solution?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to learn more about the&nbsp;<a href="https://stampede.ai/how-it-works/" target="_blank" rel="noreferrer noopener">Stampede platform</a>.

5 Common Data Integration Flaws In Hospitality Tech

Product Update – SMS Verification

Mapping: How we did it

Facebook Checkin on WiFi

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Love is in the air on Sunday. You’re probably all set up for Valentine’s Day by now. To get your customers into the romantic vibes, share some Valentine’s Day <a href="https://www.goodhousekeeping.com/holidays/valentines-day-ideas/a26863/valentines-day-facts/" target="_blank" rel="noreferrer noopener">facts</a> and <a href="https://www.countryliving.com/life/g89/love-quotes/" target="_blank" rel="noreferrer noopener">quotes</a> on your socials. If you’re offering meal boxes/kits, remember to send a last-minute reminder email!



What else is going on this week? It’s going to be international. Join me on a virtual journey around the globe. We’re going to stop by in Italy, Poland and China. Ready?



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<h3 class="wp-block-heading" id="h-tuesday-9th-national-pizza-day">Tuesday 9th &#8211; National Pizza Day</h3>



National Pizza Day is coming up tomorrow. This day can, in fact, be a full day of pizza! Start off&nbsp;with a fried egg and bacon topping in the morning, a healthy veggie one for lunch and a proper spicy meaty one for dinner. Yeah, why not also include a chocolate one for dessert. Undoubtedly, the trickiest part and hardest decision with pizza is the topping. Are you team traditional Margherita or give-me-every-topping possible? Yes to ham and pineapple or rather hot and spicy? Last question, American or Italian style?&nbsp; Hardly any other dish comes with so many options, certainly able to please every taste bud around the world. &nbsp;



The top 5 Pizza toppings to share with your customers:



<ul class="wp-block-list"><li>Cheese </li><li>Pepperoni </li><li>Sausage</li><li>Mushrooms</li><li>Bacon </li></ul>



<h3 class="wp-block-heading" id="h-thursday-11th-fat-thursday">Thursday 11th &#8211; Fat Thursday</h3>



It’s 6 days until Ash Wednesday and the beginning of the Lent. Fat Thursday (‘T?usty czwartek’) is traditionally celebrated in Poland. Coming with it lots of sweet treats, preferably ‘P?czek’ (jam-filled doughnuts) and long queues in front of bakeries. The traditional filling to go for is a quite delicate one &#8211; rose jam. By the way, if you don&#8217;t eat at least one P?czek you will have bad luck for the rest of the year. Better don’t risk that! Questions to engage with your customers:



<ul class="wp-block-list"><li>What’s your favourite doughnut filling/topping?</li><li>Donut or doughnut?</li><li>Baked or fried?</li><li>Why do some have a hole?</li></ul>



<h3 class="wp-block-heading" id="h-friday-12th-chinese-new-year">Friday 12th &#8211; Chinese New Year&nbsp;</h3>



<a href="https://chinesenewyear.net/" target="_blank" rel="noreferrer noopener">Happy Chinese New Year!</a> Each year has its own zodiac animal with this year marking the year of the Ox, symbolising strength and determination. There’s lots going on during these 16(!) days of celebrations, also called the Spring Festival or Lunar New Year. 20% of the global population is in fact celebrating. Festivities usually include parades and performances (involving dragons and lions), traditional costumes, plenty of fireworks (to ward off evil spirits) and of course lots of delicious food. The most popular traditional food is a rich rice cake (sweet or savoury) called ‘nian gao’. Some facts to share with your customers: Did you know &#8230;?



<ul class="wp-block-list"><li>Celebrations end with the Lantern Festival on the 26th</li><li>Red is the colour to go for</li><li>No chores allowed (bad luck!)</li><li>Children get lucky money in red envelopes</li></ul>



If you&#8217;re looking to get your stories and promotions in front of your customers <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We’re happy to help with your email marketing and much more.

What’s On This Week? – 08/02/2021

Stampede announces Springo acquisition

New Feature – Loyalty By Stampede

Exciting times coming up! So better watch this space.







After 4 awesome years as Stampede, it&#8217;s time for something new.



We&#8217;re changing our name!



Whilst we&#8217;re busy getting everything ready &#8211; make sure to follow us on the social channels to not miss out on anything.



<hr class="wp-block-separator"/>



Coming up next: Short Q&amp;A with our founder Patrick on why we&#8217;re re-naming.

Coming soon …

WiFi marketing is currently becoming an essential tool for small businesses – and with good reason. Growing in popularity, it’s one of the most innovative and powerful ways to advertise while effectively bridging the communication gap between the retailer and the customer. 



<h3 class="wp-block-heading">The big question is – how does WiFi advertising work?</h3>



<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">When business owners are first introduced to the term “WiFi marketing”, their response is often a blank stare. This is completely understandable since this form of advertising has taken digital media marketing to a whole new level. For this type of marketing to be possible, you will need to have your own WiFi coverage that preferably remains within the borders of your store. Anyone that uses a WiFi-enabled device (like a smartphone, tablet or laptop), will be able to see and connect to your WiFi network. Upon joining your network, your customer will be redirected to a splash page. Here they will see a message from your store and they will be notified on the terms of use. Many WiFi marketing companies allow you to customise your WiFi splash page with your branding while notifying the user about the network’s terms of use. To agree to these terms and to access your WiFi, the customer will have to enter their email address and you can also prompt them to answer other useful questions. Once they have agreed to give you this information, they can use your WiFi as a hotspot (you can determine the type of access they have and set limits). It’s at this point that your digital marketing efforts can commence. The platform that your customers have just subscribed to can prompt them to visit your other social profiles, it can notify them when you are running a promotion, it can be used to store data for a <a href="https://stampede.ai/blog/loyal-customers-should-be-king/">loyalty reward program</a>, and it can even track trends so that you can deliver on what it is your customers are really after – encouraging them to come back for more. One of the biggest novelties about hotspot marketing, however, is that you are now also providing an additional sought-after service. For instance – A study by <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco</a> [1] found that 96% of consumers prefer to shop at stores that offer free WiFi, and they’re also more likely to return.</amp-fit-text>



<h3 class="wp-block-heading"> How Can My Business Benefit from WiFi Marketing?</h3>



We have briefly touched on why physical retailers are embracing the digital world, with WiFi marketing making its way to the forefront. But let’s take a lengthier look at how it can benefit offline businesses. 



 For the customer it is:



<ul class="wp-block-list"><li> Super convenient. Consumers can access a network that’s potentially faster than their mobile network. This means they can enjoy fast browsing while they save on their data usage. </li><li>Able to improve the overall shopping experience. According to a survey done by <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Devicescape</a> [2], almost 62% of a business’s customers stick around for longer when free WiFi is provided. </li></ul>



 For the retailer it:



<ul class="wp-block-list"><li> Increases sales. The main goal for most retailers is to drive sales. The more time your customers spend at your store, the more money they are likely to spend or they might stumble across something that they wouldn’t have otherwise seen if they had rushed out of the building. This also gives you more time to “make your pitch” to your customer. </li><li> Helps to get a better understanding of customers. WiFi marketing grants you access to a cornucopia of information and data about customers and their shopping trends. This insight can then be used to get an in-depth understanding of your business, the in-store experience, and what makes shoppers tick. You can also do comparative analysis if you have more than one store location. </li><li>Builds an audience. By <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">collecting email address</a> and social profiles, you are creating an audience of interested individuals to whom you can target your marketing efforts. You will also have insight into their shopping and online behaviour, making it possible for you to leverage for more targeted advertisements and promotions.</li><li>Is perfect for promotions. There are several ways that businesses can use WiFi advertising to promote their brand. From placing a message on your splash page to retargeted ads and <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email campaigns</a>, the avenues open up a whirlwind of opportunities. For example, many companies have been using their data to make informative store layout and visual merchandising decisions – pleasing consumers and increasing sales conversions as a result. </li></ul>



<h2 class="wp-block-heading"> Who Offers WiFi Marketing?</h2>



 With digital marketing taking its place as the world’s ultimate form of advertising, offline businesses are looking for solutions so that they can participate in this digital revolution. This means that many marketing companies are branching out to offer similar services. 



 If you would like to increase your own sales and encourage customers to return, we’d like to refer you to Stampede. Stampede is a leading WiFi marketing platform that offers an effective and automated mobile marketing strategy that has been developed with smaller businesses in mind. To get first-hand experience on how WiFi marketing works, get in touch with us now.



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 From independent coffee shops to global brands with thousands of locations, Stampede is ready to equip you with the tools you need to make your marketing efforts work. 



 References:



 <a href="https://newsroom.cisco.com/feature-content?type=webcontent&amp;articleId=1591418">Cisco Consumer Study.</a>



 <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">Survey By Devicescape. </a>

How Does WiFi Marketing Work?

In part one of this article, we’ve broken down the&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/making-sense-of-loyalty-programs-part-i/" target="_blank">main differences of 4 common loyalty programs</a>&nbsp;used in the hospitality industry. When done right, a loyalty program can contribute a good revenue proportion to your bottom line. However, there’re a few things to consider before launching your loyalty program to make it a success.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-5-things-to-pay-attention-to-when-creating-your-loyalty-program">5 things to pay attention to when creating your loyalty program</h4>



<h4 class="wp-block-heading">1. Go digital</h4>



We are on our phones a lot of the time.&nbsp;<a rel="noreferrer noopener" href="https://www.forbes.com/sites/blakemorgan/2020/05/07/50-stats-that-show-the-importance-of-good-loyalty-programs-even-during-a-crisis/?sh=6711d36c2410" target="_blank">75% of customers would engage more with a loyalty program if they can access it from their phones</a>, so reach them where they are.



Going digital not only comes with benefits for customers but also provides businesses with valuable data they can use to better communicate with their customers for an even higher retention rate.



<h4 class="wp-block-heading">2. Set up rewards</h4>



How do you best determine the number of stamps or points required for a customer to claim their reward? After all, customers will only stay engaged if they see the rewards as achievable within a reasonable time frame.



Have a look at your&nbsp;average customer visit frequency&nbsp;as well as the&nbsp;average amount they spend. This will give you an idea of what rewards are right for your business.



<h4 class="wp-block-heading">3. Types of rewards</h4>



The most important part of a successful loyalty program is&nbsp;creating incentives with enough perceived value&nbsp;to bring customers back, whilst also keeping it financially viable for your business.



Here are some questions to keep in mind:



<ul class="wp-block-list"><li>Which rewards would be valued most by your customers?&nbsp;</li><li>Would they prefer a free meal/drink or a cash discount?</li><li>Are your rewards relevant to your business?</li><li>Have you asked your customers? Gather some feedback beforehand through a survey or poll</li></ul>



<h4 class="wp-block-heading">4. Customise it to your brand</h4>



Make your loyalty program&nbsp;unique to your business&nbsp;and recognisable for your customers by incorporating your brand colours, logo, etc.



Also, be creative with the naming (Dunkin’ Donuts ‘<a rel="noreferrer noopener" href="https://www.dunkindonuts.com/en/dd-perks" target="_blank">DD Perks</a>’, Brewdog’s ‘<a rel="noreferrer noopener" href="https://www.brewdog.com/blog/the-brewdog-app-loyalty-scheme-and-equity-for-punks" target="_blank">Equity Punks</a>’) to create a community feeling. Being part of something special will increase customer engagement and create a fear of missing out amongst those who haven’t joined yet.&nbsp;



<h4 class="wp-block-heading">5. Encourage sign-ups</h4>



Placing your stamp cards next to your till and hoping that customers will take them, probably won’t do the trick. You need to&nbsp;actively encourage&nbsp;sign-ups.



Ideas to boost sign-ups:



<ul class="wp-block-list"><li>Reach out to your customers via email &amp; SMS</li><li>Promote special sign-up offers and deals</li><li>Promote it on your social media on a regular basis and use pinned posts</li><li>Create a pop-up or banner on your website</li><li>Turn your loyal customers into advocates &#8211; “Refer a friend and get 10% off” or “Get extra points/stamps if you refer a friend”</li></ul>



<a rel="noreferrer noopener" href="https://atisfood.com/" target="_blank">atis</a>&nbsp;restaurants did a great job with their loyalty card intro email which they sent to their whole database. They included a QR code so that customers can directly download their digital stamp cards from the email.



What’s next?&nbsp;&#8211; the work is not done once they’ve signed up for your loyalty program.&nbsp;



You have to&nbsp;build and nurture your customer relationship&nbsp;through regular communication to make your loyalty program a success. Send out reminders via email &amp; SMS to keep customers filling up their stamps and collecting points (“One more stamp to go …”).&nbsp;



You can also further increase interaction with special treats on birthdays or give them early access to the new menu, event bookings, etc.



Not sure which loyalty program is right for your business? Have a read of <a href="https://stampede.ai/blog/making-sense-of-loyalty-programs-part-i/">Part I of this article</a>, where we&#8217;ve compared 4 common loyalty programs for you.



Want to take your paper stamp cards to the next level? Check out our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/loyalty/" target="_blank">digital stamp card</a>&nbsp;systems or&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">get in touch</a>&nbsp;with our team to find out more.&nbsp;

Making a Success of Loyalty Programs [Part II]

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<h3 class="wp-block-heading">53,000 New Customer Contacts</h3>



All captured in a GDPR-compliant way for future contact.
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<h3 class="wp-block-heading">4,000 Reviews Collected Automatically</h3>



Boosting the volume and value on Tripadvisor and Google.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png" alt="case study marketing roi icon" class="wp-image-21409 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/07/Case-Study-Icons-1-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">£45,000 Return-to-venue revenue</h3>



Generated using Stampede email and SMS marketing.
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<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png" alt="case study all-in-one icon" class="wp-image-21418 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/02/Case-Study-Icons-4-100x100.png 100w" sizes="auto, (max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">25+ Marketing Automations</h3>



Saving time by sending promotional emails on autopilot.
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<h1 class="wp-block-heading">Overview</h1>



CRU Holdings is a chain of six pubs, bars and restaurants in Inverness, Scotland, ranging from American-themed cocktail bars to steak and seafood restaurants – all with different specialities and marketing needs.



<ul class="wp-block-list">
<li>Scotch &amp; Rye – Scotland’s Best Bar &amp; Kitchen (The Scotsman Food and Drink Awards)</li>



<li>The Whitehouse</li>



<li>Prime Steak &amp; Seafood </li>



<li>The Classroom</li>



<li>The Imperial</li>



<li>The Wee Bar</li>
</ul>



CRU has used Stampede to create more than 45 marketing campaigns and events to date across these venues, while a single Valentine&#8217;s day campaign generated an approximate repeat visitor ROI of £45,050. Using Stampede has also improved average Google / TripAdvisor reviews by 0.5 stars, created unique cross-venue promotions, and helped CRU generate significantly more revenue per customer.
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<h2 class="wp-block-heading">The Challenge</h2>



Many venues have struggled due to changes to business rates, rising alcohol taxes and digital competition from food delivery services. It is also thought that many young people do not go to pubs and bars as often as previous generations.



To compete in a challenging market, CRU needed creative marketing solutions to optimise the performance of its venues and automate as much of the process as possible. Its main objectives were to:



<ul class="wp-block-list">
<li>Generate more income per customer</li>



<li>Increase the number of visits per customer across all venues</li>



<li>Encourage cross-venue promotions and events</li>



<li>Improve customer reviews (in terms of volume and score)</li>



<li>Identify quiet periods</li>



<li>Attract more customers – especially during quieter times of the week</li>
</ul>
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<figure class="wp-block-pullquote"><blockquote>The team themselves are knowledgeable, proactive and incredibly helpful. They are happy to do as much work as is necessary to ensure you are getting the most out of the system, and are reactive to your business’ specific needs.</blockquote></figure>



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“The Stampede system has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems to form an essential part of our targeted marketing and data collection.&#8221;
<cite>Grant Murray&nbsp;– Business Development Director, CRU Holdings </cite></blockquote>




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<h2 class="wp-block-heading" id="h-the-solution">The Solution</h2>



Email and SMS – A vital way in which Stampede helped CRU improve customer loyalty and generate customer visits was via automated email &amp; SMS such as:



<ul class="wp-block-list">
<li>Frequency Triggers – eg. a free beer, glass of wine or cocktail after the first visit. Free food after 10 visits.</li>



<li>Left Venue Trigger – e.g £5 off when you spend £25 next time.</li>



<li>Event Trigger – eg. a free birthday cocktail, Christmas and NYE deals</li>



<li>Not Seen In Trigger – eg. £5 cocktails, 2-4-1 pizza, free brunch (based on time since the last visit)</li>
</ul>



These triggers enabled CRU to automate most of its marketing outreach and provide highly targeted promotions to its customers. This approach saved CRU valuable time and resources, and also improved the conversion rates of its campaigns considerably.



Upsell – Stampede displays promotions direct to customers’ mobile devices whenever they return to CRU venues. Similar to Instagram Stories, these promotions would include:



<ul class="wp-block-list">
<li>Food deals – eg. Limited time menus, Sunday roasts, bottomless wings</li>



<li>Drinks deals – eg. happy hour events, 2-4-1 cocktails, prosecco brunches</li>



<li>Events – eg. live music, Karaoke nights, Christmas bookings, cocktail-making masterclasses, whisky &amp; fudge tasting</li>
</ul>



By beaming promotions directly to customers’ devices, CRU can inform visitors of deals and events without the cost and hassle of printing paper fliers and promotions each time. This is a more measurable, instantaneous and eco-friendly alternative to physical promotions and allows CRU to experiment with different promotions depending on their specific need that day. For example, if one CRU venue is significantly quieter than another on a Friday night, it can offer customers a drinks deal at the other location.
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<h2 class="wp-block-heading">The Results</h2>



The digital promotions created with Stampede have had a significant impact on CRU’s financial success, as well as how it operates its venues day-to-day.



They have enabled CRU to track which events and deals resonate with its customers and make better future decisions based on real-world data. This data has helped CRU optimise its venues and create the weekly and monthly event/promotion schedule it uses today. This also acts as a framework for use in all future venues to ensure they can replicate the same success.



The best-performing campaign sent 280 automated offers to Scotch &amp; Rye customers 60 seconds after leaving the venue to promote their sister bar across the road.



This campaign had a 24% conversion rate and an approximate ROMI of £1,340 in two months.
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<figure class="wp-block-image size-full"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png"><img loading="lazy" decoding="async" width="545" height="543" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png" alt="" class="wp-image-22656" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III.png 545w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-150x149.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/CRU-small-III-100x100.png 100w" sizes="auto, (max-width: 545px) 100vw, 545px" /></a></figure>
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It’s time to break out the Doritos and enable cookies, cause today is the day we celebrate the first thing you ask for when you go to a new friends house or when you arrive to a new hotel or a restaurant &#8211;  Yes, you guessed right, today is World WiFi Day!
Thank you WiFi, for connecting people, creating communities and giving us access to a wealth of information, more than any library could contain. Most of it is cat videos, but we still appreciate the resource.
<h2>Do we need WiFi?</h2>
But did you know that there are still more than 4 billion people throughout the world that don’t have internet access? &#8211; That’s 4 billion people that don’t have immediate access to any important information like weather reports, world news, emergency services and even the things that aren’t that important. Like an answer to the question ‘can a bee sting another bee?’ &#8211; Yes &#8211;  or ‘How many people speak Klingon worldwide?’ &#8211; est. 300,000.
<h2>But what&#8217;s the purpose of World WiFi day?</h2>
World Wi-Fi Day is taking place today, on the 20th of June, and it aims to recognise the importance WiFi has on the modern world, and to “<a href="http://worldwifiday.com/about-us/what-is-world-wi-fi-day/">help bridge the digital divide</a>”. WiFi is playing a very significant role in cities and communities around the world, trying to ‘connect the unconnected’  through innovative projects and diverse initiatives.
We know how important WiFi is to us, but it plays an even more crucial role in developing countries: Providing internet access means providing people with opportunities to upskill themselves, as well as improve social mobility and increase economic growth.
<h2>Start offering Guest WiFi in your business</h2>
So &#8211; Why not offer your customers or guests free WiFi?  Keep your customers connected with Stampede and take your business to next level in  just a few minutes.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Stampede Celebrating World WiFi day

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][fildisi_empty_space][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get started now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using pfsense for your access points wireless internet management?[/fildisi_callout][/vc_column][/vc_row]

pfsense

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Start Trial&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Druckus|title:Free%20Ruckus%20Captive%20Portal%20Trial|target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][fildisi_empty_space][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Start 14 day free trial&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Start Now&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%3Fvendor%3Druckus||target:%20_blank|&#8221; button_class=&#8221;free-trial&#8221;]Using Ruckus Networks for your access points and other hardware or software?[/fildisi_callout][/vc_column][/vc_row]

Ruckus Networks

If you logged into your Connect dashboard you might have noticed a few changes inside &#8211; that&#8217;s because today we released our latest version of Stampede, Connect 3.1!

<iframe loading="lazy" src="https://www.youtube.com/embed/hQyr4_ou3H8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
You&#8217;re not going to hurt our feelings if you didn&#8217;t notice it right away, as there weren&#8217;t any massive UI changes. However, we did introduce a whole raft of exciting new features &#8211; just take a look!
Business hours: It&#8217;s now possible to operate a network for as many different periods throughout the day as you wish instead of just one. We&#8217;ve also updated the business hours menu with a few UI tweaks.
Marketeer User: This will allow admins to create Marketeer accounts that will have the same privileges as a moderator but will be able to have marketing credits assigned to them on a monthly basis by their admin.
Fake Data: Populate a site with spoof data for demonstration and education purposes (not to be confused with fake news).
Spend per Head: Tell us how much a customer in your marketing audience is worth to you and we&#8217;ll show you how much money you&#8217;ve made. It&#8217;s like instant ROI.
Status Checker: This will allow for a user to check the setup of a network for errors and see useful info, such as when it was last online and if the Facebook ID is valid.
Nearly Online: We have been working on a massive overhaul of the splash screen in Stampede. For those of you doing custom branding, it will be a lot smoother and easier with a new integrated automatic colour picker based on the colour of your background image or logo. We will also be implementing a ‘simple’ and ‘advanced’ branding mode.
Bug Fixes: Small issues with UI and errors when switching between locations will be ironed out to make your day to day experience smoother.
As always, we are available at 0131 510 7008 or at <a href="mailto:support@stampede.ai">support@stampede.ai</a> if you have any questions.
And if seeing all these tasty improvements makes you want to offer awesome WiFi for your retail, pub or restaurant business, why not give us a try?
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Connect 3.1 is Here!

One major benefit of digital marketing &#8211; that has helped its soaring popularity &#8211; is the ability to track it’s cost and measure the return it is providing . Tools like <a href="https://marketingplatform.google.com/intl/en_uk/about/analytics/">Google Analytics</a> and <a href="https://en-gb.facebook.com/business/learn/facebook-ads-pixel">Facebook Pixel</a> help businesses attribute online traffic to sales and revenue.



However, these tools have always come up short when it comes to attributing what happens in the real world to online marketing.



Which is why we are proud to introduce the Stampede Conversion Tracker



This new addition to the Stampede software allows hospitality businesses to track website visitors to who become in store customers, allowing them to track the impact of online advertising and subsequent web traffic into the real world for the first time.&nbsp;



<h2 class="wp-block-heading">How It Works</h2>



We follow your customers footprint, matching an online footprint to a pair of sneakers stepping into a bar or a hotel.



It’s like finding a left shoe print in the snow, and finding an identical right shoe print later on down a path. They’re the same person. Now that you know what their footprint is, you can find them elsewhere.



Currently, digital campaigns like pay-per-click advertising, social media, email campaigns measure their success by how much traffic they drive to&nbsp; a website, landing page or booking system.



&nbsp;But how useful is this website traffic?&nbsp; Does it drive people into bars, restaurants and hotels?&nbsp; Most of this online traffic is anonymous to the business. Usually it is tracked with Google Analytics and is simply shown as volumes of traffic or visitors.



At the other end people turn up to venues or premises and this generates revenue. What influenced their choice of location? Linking digital marketing to this is often impossible, or done in some basic way through the redemption of codes or vouchers bought online.&nbsp;



We’re taking the guesswork out of the success of your digital marketing. Anonymous website visitors are no longer anonymous, once they visit the venue and we match the footprints.



<h2 class="wp-block-heading">Stop Wasting Marketing Spend</h2>



We can help you stop wasting marketing money and allocate to those channels that prove they can generate&nbsp; a return for your business.&nbsp;



You can now target people based on their online activity, offline activity or a mixture of both. Have they been in for a meal last month and back on the website yesterday? Maybe some encouragement to come back this week would get that customer back sooner. An automated campaign to them is now possible.



Likewise, optimising your website becomes easier when you can see what pages and promotions result in actual footfall. You can get more value from your online spaces, knowing it will make a real difference to the bottom line.



Furthermore, measuring ROI is less of a guessing game and more of an exact science. No more comparing graphs of online visitors with footfall numbers and searching for a fleeting correlation.



And this is just for starters. We’ve positive that as our creative and inventive customers begin using this we’ll find more ways for it to help hospitality businesses make more money every day.



<h2 class="wp-block-heading">Summary</h2>



The Stampede Conversion Tracker works to create a complete picture of your customers’ journey, from online to offline. It gives businesses and marketers unparalleled, accurate measurement of their campaigns’ success.



<a href="https://stampede.ai/contact/">Contact us</a> to find out more about how Conversion Tracker works in your business.

Conversion Tracker the latest feature from Stampede

Conversion Tracker – Product Update

The Restaurant Food Delivery Wars

Head over to Reporting to explore your September performance across data capture and marketing!



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="909" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/analytics-header2x-1024x909.png" alt="Analytics CRM" class="wp-image-21609" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/analytics-header2x-1024x909.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/analytics-header2x-300x266.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/analytics-header2x-768x681.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/analytics-header2x-1536x1363.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/analytics-header2x-2048x1817.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/analytics-header2x-1200x1065.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/analytics-header2x-150x133.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/analytics-header2x-1920x1704.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/analytics-header2x-592x525.png 592w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>

NEW REPORTS

As a hotel owner or operator, you know that improving the customer experience is essential to achieving revenue growth. But how can you make sure your customers have the best stay, from start to finish?&nbsp;



With advancements in artificial intelligence (AI), there is now a range of clever tools available to help you provide an unbeatable service and give your guests an exceptional stay.&nbsp;



In this blog post, we&#8217;ll take a closer look at 3 AI tools and how they can benefit your hotel operations.



<h2 class="wp-block-heading" id="h-1-concierge-tasks">1. Concierge tasks</h2>



Imagine walking into a hotel and seamlessly being guided through the check-in process without having to wait in line. AI tools can massively speed up the process of check-in/out and overcome potential staff shortages. This prevents potential customer complaints from the beginning.



AI tools also come in handy to assist guests with planning their stay. Such as organising travel or event arrangements, making restaurant reservations or ordering room service.&nbsp;



What&#8217;s more, AI can gather customer insights and preferences to create a full customer profile. This information is then used to offer personalised recommendations tailored to each individual for a more enjoyable and memorable stay. The possibilities for using AI as a concierge are endless and new features are added continuously.



<h2 class="wp-block-heading" id="h-2-ai-revenue-management">2. AI revenue management</h2>



Revenue management is crucial for maximising profits but is often a complicated, time-consuming and manual process. Hotels can now use AI tools to get an edge in the market.



By analysing historical data and taking into account external factors such as market fluctuations, third-party booking platforms, as well as global trends, AI systems can provide accurate forecasting. This allows operators to make smarter pricing decisions and <a href="https://stampede.ai/downloads/the-direct-booking-checklist">drive direct bookings</a>.



For example, they can set dynamic pricing based on demand and occupancy. This enables them to charge more for rooms during peak periods and less during off-peak periods. The result is a more balanced occupancy rate and more revenue overall.&nbsp;



<h2 class="wp-block-heading" id="h-3-sales-and-mice-travel">3. Sales and MICE travel</h2>



As business travel continues to be an essential aspect of the global economy, companies are constantly seeking ways to attract more clients in the MICE sector.



With the advancement of AI tools, hotels can now utilise this technology to analyse the market and find potential opportunities. This helps them to better approach potential partners and clients. On top, AI facilitates the management of group bookings by pulling all relevant contacts and company accounts into one place.



Additionally, AI can support the content creation of personalised sales pitch desks and presentations that are tailored to the needs and requirements of each client.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI can help bridge the gap between operations and customer satisfaction by streamlining processes for hotel staff and taking over support and assistant tasks.



Hotels that invest in AI tools have an edge over traditional hotels, utilising AI in multiple areas such as concierge tasks, revenue management and sales support.



Not only will these initiatives provide guests with a better experience, but they will also help increase revenue in the long run. As we all know, today’s highly dynamic market requires hotels to be agile and adaptive in order to stay competitive. 



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

3 Clever AI Tools To Support Your Hotel Operations

It’s quite rare to find a coffee shop that doesn’t offer free WiFi nowadays. Fact is, customers do expect to have access to WiFi whilst being out and about. If you haven’t yet installed yours in your venue then you are missing out on a very big and very obvious trick. Switch on to the benefits of free WiFi in combination with a captive portal solution to drive more revenue to your coffee shop.



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<h4 class="wp-block-heading" id="h-1-attracting-new-customers">1. Attracting New Customers</h4>



The offer of free access to fast and reliable WiFi is one of the top priorities for coffee shop customers. Over the last year, the coffee shop has become a popular remote working place for many. According to a report from <a href="https://kam-media.co.uk/remote-working-pubs-restuarants/">KAM Media</a>, 1 in 4 people would work remotely in a hospitality venue. This comes with a huge opportunity to increase footfall during quieter periods of the day. 



The offer of free WiFi is also important for social coffee shop visitors who want to share their experiences with family &amp; friends. If you want to attract new customers then you simply must offer free internet access.



<h4 class="wp-block-heading" id="h-2-building-exceptional-marketing-campaigns">2. Building Exceptional Marketing Campaigns</h4>



You can prompt your coffee shop visitors to enter their personal details in return for access to your free WiFi. For this, you have to install a <a href="https://stampede.ai/how-it-works/wifi/">Captive Portal</a> solution to sit on top of your coffee shop WiFi. It can be set up to capture your customers&#8217; email addresses, names, dates of birth, and other information. 



What&#8217;s more, it will automatically reconnect customers the next time they pay you a visit. A captive portal is indeed an easy and streamlined way to grow your customer database and boost customer loyalty. 



Take it one step further and use the data you&#8217;ve captured to optimise your customer experiences. For example to create highly targeted and <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised marketing campaigns</a> that convert. 



You can send out promotions to customers on their birthdays and other special occasions, which will boost their loyalty. It is even possible to add custom questions in order to find out customer opinions on the quality of service. The possibilities are endless.



<h4 class="wp-block-heading" id="h-3-increasing-brand-awareness-and-customer-experience">3. Increasing Brand Awareness And Customer Experience</h4>



Your <a href="https://stampede.ai/blog/avoid-these-3-common-guest-wifi-mistakes/">digital customer experience</a> is as important as your in-venue one. There are various ways of boosting brand awareness and customer experience via your WiFi sign-up. One option is a fully branded and easy to navigate splash page which you can create with the <a href="https://stampede.ai/how-it-works/wifi/">Stampede Captive Portal</a>. 



Your log-in page can feature your coffee shop logo, brand colours, photos, and any other information of interest to your visitors. All this will contribute to improved brand recognition.



<h4 class="wp-block-heading" id="h-4-building-the-social-media-community">4. Building The Social Media Community</h4>



You can also build the level of digital engagement by redirecting customers to your social channels once they&#8217;ve logged in to your WiFi. By offering free WiFi access, you can then encourage them to share their experience directly on your pages. 



If you want to make the ultimate difference to your coffee shop fortunes then get in touch with<a href="https://h.stampede.ai/meetings/stampede/demo"> Stampede</a> today. We’ll take you through your options and show you how a captive portal can work for your coffee shop. Because good coffee + free WiFi = the perfect blend.

We live in hectic times. Rushing from one appointment to the next, we often forget to take time for ourselves. Remembering to send that vital document to your manager is often times considered more important than finding time for yourself, relaxing and reflecting. In order to give you the refuge you deserve, we are proud to introduce a new product of the constantly growing Stampede family. 

Countless months of preparation, dozens of brainstorming sessions and practical tests were necessary to combine design, bold functionality and visionary genius. Today, we are happy to introduce you to a product that challenges the status-quo with the vision to boost creativity through relaxation.
Let Stampede present you to your personal monastery of silence, your palace of inspiration, the throne you deserve to overlook the world’s chaos:
<iframe loading="lazy" src="//www.youtube.com/embed/vpQ08CA2UeQ" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
The first of its kind, the Stampede&#8211;ST impresses with flawless design and cutting-edge technology. The ST is an intelligent change assistant, aiming at revolutionizing offices and businesses around the world by democratizing data.
Using the toilet has been a taboo for too long and Stampede is here to give employees the confidence back to feel comfortable at the office. Harmful banter and office gossip often leave employees frustrated and afraid to use the bathroom. The times of doubt and guilt are over.
<h2>Analytics &amp; Insights</h2>
Gather relevant information on bathroom users. Identify dwell times, gender and frequency and drill down the collected data and calculate the average time spent on the toilet. These insights let you understand employees’ behaviour and give great indications for future changes. Collected data can be accessed through our real-time dashboard, so you will never miss a pit stop.
<h2>Marketing Automation</h2>
With the collected data, behaviour- triggered campaigns can be set up within minutes. Campaigns are a great tool to establish trust and foster loyalty with employees.
“Hello Doug, you haven’t visited the toilet today. Is something wrong?”
Depending on the employee’s behaviour, the campaign content should vary. This approach guarantees the recipient is addressed personally. This makes it more likely for employees to feel ‘at home’ or comfortable, as someone cares about them.
&#8220;Susan, your last visit was… excessive. Perhaps you should see a doctor? Book now: bitly.com/neargpuk&#8221;
<h2>Benefits for your Company</h2>
Giving employees a silent place entails many benefits for the company. Besides an improved and more relaxed working environment, the enterprise benefits from the Stampede-ST in countless ways. As scientifically proven, higher creativity and productivity levels usually follow immediately after the installation of the smart ST WiFi toilet. Therefore, a clear connection between the use of the ST and the company output, and therefore revenue, can be drawn.
Don’t let this topic be taboo any longer, we are here to support a change in the right direction and give your employees the throne they deserve.
If your business or office is ready for a true movement forward with Stampede, feel free to get in touch with us and learn more about the unlimited possibilities the Stampede-ST offers.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Stampede-ST, the world’s first Smart WiFi Toilet

Loyalty Waitlist

Hello! Heres a quick round up of some our latest developments at stampede



✉️ Email speeds improved by 100% for large bulk campaigns 🎯 New integration with Loke 🚀 Wifi settings redesigned from the ground up



Busy time for us at Stampede and for our customers ramping up towards Christmas. At this time of year, conditions are ideal for maximising ROI with festive campaigns. Which for us of course means a big spike in traffic. With our latest update we hit a new personal best sending rate: 400 emails a second 💥



In other news&#8230; heres a sneak peak of our new booking modal with improved automatic table suggestions:



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="765" src="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png" alt="" class="wp-image-23225" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-1024x765.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-300x224.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-768x574.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account-150x112.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/08/create-an-account.png 1148w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



Oh and added to that ☝️ one can now lock booking to their tables so that important bookings or requested tables aren&#8217;t accidentally moved. Heres a quick run through of how that works&#8230;



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<iframe loading="lazy" title="Homepage" src="https://player.vimeo.com/video/857906961?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe>
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And with that, onto to next month! We have a lot of exciting new features planned so look out for the next feature drop ✌️

October take two 🎬

New month &#8211; brand new and exciting data source: say hello to <a href="https://www.usetoggle.com/">Toggle</a>.



We’re happy to announce our latest integration with their leading hospitality commerce platform.



By combining Stampede and Toggle, hospitality operators can turn their commerce data insights into powerful marketing campaigns. Which helps them to sell more and secure some extra revenue.



<h2 class="wp-block-heading">Who is Toggle?</h2>



Toggle offers hospitality operators an easy way to sell their gift cards, experiences or other retail products directly from their websites.



The Toggle webshop is fully customisable to allow for an in-brand customer experience. Operators can also fully control and adapt what they promote from a simple dashboard.



<h2 class="wp-block-heading" id="h-key-toggle-integration-benefits">Key Toggle integration benefits</h2>



If you’re using Toggle, you can now automatically sync your online sales data into Stampede. This means a faster-growing and stronger mailing list, which is the foundation of customer retention and loyalty.



The enhanced customer data can be used for <a href="https://stampede.ai/how-it-works/marketing">targeted marketing</a> and/or SMS campaigns based on interactions with either Toggle or Stampede.



What’s more, by adding other Stampede features, such as <a href="https://stampede.ai/get-bookings">table bookings</a> or <a href="https://stampede.ai/how-it-works/wifi">guest WiFi</a>, you can level up your data for even more personalised marketing.



In addition, Stampede shows you detailed campaign ROI tracking. So operators know exactly when customers made another online purchase or came back to the venue.



<h2 class="wp-block-heading">4 example marketing campaigns</h2>



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<h4 class="wp-block-heading">Turn commerce buyers into loyal customers</h4>



Data needed: Customer has made their first online purchase.



Thank your customers with a discount code attached to the email to redeem either in-venue or online.



Tip: Combine this segment with Stampede WiFi data, such as the customer’s date of birth and send them a special surprise birthday email.
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<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits.png" alt="" class="wp-image-23078" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-96x96.png 96w" sizes="auto, (max-width: 558px) 100vw, 558px" /></figure>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster.png" alt="" class="wp-image-23076" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-96x96.png 96w" sizes="auto, (max-width: 558px) 100vw, 558px" /></figure>
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<h4 class="wp-block-heading">Boost your upcoming event sales</h4>



Data needed: Previous online buyers and non-buyers.



Sell more tickets and gift cards with email marketing in the lead-up to big events.



Tip: For an additional sales push, you can offer your gift cards with a discount for a limited time.
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</div>



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<h4 class="wp-block-heading">Nurture your loyal customers</h4>



Data needed: Frequent online buyers and/or in-venue visitors.



Reward your most loyal customers with a ‘thank you’ voucher and turn them into fans.



Tip: Turn it into a simple referral campaign and reward when bring back a friend.
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer.png" alt="" class="wp-image-23075" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-96x96.png 96w" sizes="auto, (max-width: 558px) 100vw, 558px" /></figure>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="559" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back.png" alt="" class="wp-image-23077" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back.png 559w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-96x96.png 96w" sizes="auto, (max-width: 559px) 100vw, 559px" /></figure>
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<h4 class="wp-block-heading">Win-back customers</h4>



Data needed: Previous online buyers who haven’t made a purchase for a while.



Retain those customers with a special gift card offer, i.e. pay £30 and get £40 to spend.



Tip: Set a time frame (i.e. no interaction for one month) and automate this campaign.
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<h2 class="wp-block-heading">Getting started</h2>



The integration is live now. If you are already using both Stampede and Toggle, integrating the systems takes only a few minutes.



Just follow these 3 simple steps:



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<ol class="wp-block-list">
<li>Go to Stampede > Account > Organisation > Integrations</li>



<li>Add a new Toggle Integration</li>



<li>Take the URLs and give them to the Toggle account manager</li>
</ol>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="396" height="345" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product.png" alt="" class="wp-image-23089" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product.png 396w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product-300x261.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product-150x131.png 150w" sizes="auto, (max-width: 396px) 100vw, 396px" /></figure>
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If you need a hand, you can talk to one of our team on <a href="https://product.stampede.ai">live chat</a>, give us a call or drop us an email.
</div>
</div>

New Data Source: Stampede x Toggle For More Repeat Customers

Setting up a business isn’t easy, but I’m sure no one told you it was. In addition to having stock and seats for your customers, you’ve got to ensure that the infrastructure &#8211; like phones and your internet connection &#8211; is ready to go. 

Internet, more now than ever, is vital to make your business ready to operate and thrive. Every modern organization and business, whether you’re operating in hospitality, events or retail, relies on internet for internal planning, making orders and communication.
Having an Internet connection and a fast WiFi service in your venue is vital for many of your business processes. Since you’ve got the WiFi setup and going for your business, why not let your guests login and use this network? No need to have another network. Right? WRONG!
If you want to learn how and why sharing the same network with your guests might ruin your business, <a class="" href="https://get.stampede.ai/wifi-mistakes-ebook" target="_blank" rel="noopener noreferrer">have a look here</a>. (SPOILER ALERT: It&#8217;s bad.) You’re using the backoffice WiFi network to full extent, but are you sure you’re deploying the Guest WiFi to full extent?
Using a <a class="" href="https://www.stampede.ai/" target="_blank" rel="noopener noreferrer">proper Guest WiFi solution</a> isn’t rocket science. Easily set up, a secure WiFi solution will not only give your guests the advantage to freely and safely connect to the Internet, it also offers immense benefits for your business. Envision the internet connection you’re offering to guests as a literal connection you are establishing with customers. Inviting your business patrons to <a class="" href="https://media.giphy.com/media/IwTWTsUzmIicM/giphy.gif" target="_blank" rel="noopener noreferrer">surf in your venue</a>, gives you the unique chance to get to know them on a personal level. 
When customers make use of your Guest WiFi, you can ask them to leave some information about themselves. Customer Data like name, gender or email address can be collected easily and your business can get to know your customers. 
Gathering certain information also enables a business to build customer profiles and learn about their guests’ behaviour, like how often they visit the venue or how long they usually stay. Information like this is extremely valuable to any business, as the venue might be adapted to these insights. For example, if customers tend to linger over a cup of coffee or a meal and work during their visit, installing extra power sockets for laptops and smartphones can make a trip to your venue even more pleasant and uncomplicated for customers.
The great thing about this approach to customer intelligence is that customers only need to go through the <a class="" href="https://www.stampede.ai/how-it-works#marketing" target="_blank" rel="noopener noreferrer">Captive Portal</a> once!
Once registered, guests will be automatically logged into the Guest WiFi in seconds. Not only does this help the guests easily use your connection, it also helps you to generate data about them and gain insights for every single visit to your venue. Let&#8217;s say your customer visited a venue in New York, USA and your venue in Glasgow &#8211; as long as both places are using Stampede, guests will be able to login seemlessly in either venue. Now that’s what we call smooth&#8230;
All you need is a single login
Most of your guests will be grateful for the opportunity to use Guest WiFi and they’ll make use of it without a second&#8217;s hesitation. That’s how it should be, as the business is also gaining valuable data in return. Creating a win-win situation here is very easy. In case your customers are rather reluctant to use the WiFi or don’t want to exchange their email address for internet access, here’s a little tip:
After going through the Captive Portal, redirect your customers to whichever website you want them to see. So, why not redirect them to a separate Landing Page that includes a little treat like 50% off the next drink? This guarantees you happy customers AND data to profile your visitors. Let’s be honest &#8211; ever heard someone say “no” to a discounted drink and free WiFi?
If you want to find out more about how Stampede can help you boost your business, connect to customers and turn them into loyal visitors, click right below and find out.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>