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<h4 class="wp-block-heading" id="h-fresh-content-inspiration-for-a-new-month">Fresh Content Inspiration for a New Month</h4>







This week marks the beginning of a new month! We had a little sneak peek for you and March is full of exciting topics and events to look forward to. Mother’s Day is less than a fortnight away! Get your customers prepped with brunch and gift ideas and don’t forget to promote your offers.



But let&#8217;s jump straight into this week’s topics. National Nutrition Month meets Pie Week and Peanut Butter Day. Healthy vs. no regrets? Take your pick!



<h4 class="wp-block-heading" id="h-nationalnutritionmonth">#NationalNutritionMonth</h4>



This year’s theme is “Personalise Your Plate” by making informed food choices, committing to healthy eating and physical activity. The campaign also features <a href="https://www.eatright.org/food/resources/national-nutrition-month" target="_blank" rel="noreferrer noopener">weekly key messages</a> with inspiring ideas on how to commit to eating and living healthy.



Tips to encourage and support your customers:



<ul><li>Share your favourite healthy recipes</li><li>Share healthy snack ideas</li><li>Share hacks around meal planning &amp; cooking</li><li>Share daily exercise tips from your staff</li><li>Start a ‘real food’ challenge and provide tips on how to swap&nbsp;processed with real food</li></ul>



<h4 class="wp-block-heading" id="h-1st-to-7th-of-march-britishpieweek">1st to 7th of March &#8211; #BritishPieWeek</h4>



The saying goes that: “We in Britain stopped evolving gastronomically with the advent of the pie.” It’s true: we Brits just love our pies and we’re a well-known pie nation. So why should we come up with anything more than that?&nbsp;



Pies brighten our dinner tables, complement a perfect picnic and make the most delicious dessert (apple pie!). <a href="https://www.tasteofhome.com/collection/our-best-pie-recipes/" target="_blank" rel="noreferrer noopener">Pie variations seem to be endless.</a> It’s not only about choosing the right filling, but also deciding on the right base. Just no soggy bottom, please! And to stick to British Pie origins, there should be a top and a base involved.



Get your customers engaged in pie week:



<ul><li>Offer a pie meal kit</li><li>Share your chef’s best pie recipes</li><li>How to get the perfect crust/bottom</li><li>Poll &#8211; what kind of pie lover are you?</li><li>Competition &#8211; share your homemade pies with us and win</li></ul>



<h4 class="wp-block-heading" id="h-monday-1st-peanutbutterlover-sday">Monday 1st &#8211; #PeanutButterLover&#8217;sDay&nbsp;</h4>



It can be crunchy or smooth, rich and intense. It can go sweet or savoury. But it is definitely indulgent and comforting. Peanut butter! I would say, there’s (almost) nothing a spoonful of peanut butter can’t fix. No doubt, peanut butter is one of the world’s most favourite spreads.&nbsp;



Keeping National Nutrition Month in mind, there are lots of delicious <a href="https://www.self.com/gallery/healthy-peanut-butter-snacks-under-250-calories" target="_blank" rel="noreferrer noopener">healthy peanut butter snack recipes</a> out there! After all, peanuts are a good protein source and high in healthy fats.



Peanut butter is also part of some iconic duos &#8211; Which one is your favourite?



<ul><li>Peanut butter &amp; toast &#8211; the straightforward one</li><li>Peanut butter &amp; jelly &#8211; the classic one</li><li>Peanut butter &amp; chocolate &#8211; the match made in heaven one</li><li>Peanut butter &amp; pork &#8211; the Asian-style one</li><li>Peanut butter &amp; pizza &#8211; the more adventurous ones</li></ul>



<h4 class="wp-block-heading" id="h-more-content-ideas-for-this-week">More Content Ideas for This Week</h4>



Friday 5th &#8211; Employee Appreciation Day (Employee spotlight!) Saturday 6th &#8211; National Oreo Cookie Day Saturday 6th &#8211; White Chocolate Cheesecake Day Sunday 7th &#8211; National Cereal Day 



If you&#8217;re looking to get your stories and promotions in front of your customers <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We’re here to help with your email marketing and much more.

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What’s On This Week? – 01/03/2021

“Yelp gave it 4.5 stars, but Sarah said the soup was bland, but John raves about the atmosphere…” We are living in an era where the age of information has made decision-making processes just a tad more complex. Back in the day, patrons would trust newspaper reviews to guide them to the most elite and fascinating restaurants. Today, there are a bunch more factors that come into play.&nbsp;But how do customers actually choose their next restaurant to go for?







We know that getting customers through the door is half the battle of running a thriving restaurant business. So, we decided to do some deep research into how today’s restaurant-goers choose the places they dine at.&nbsp;



Below we have listed the factors that our current generations base many of their dining decisions on.



<h4 class="wp-block-heading" id="h-quality-and-innovation-of-food">Quality and Innovation of Food</h4>



According to a census run by <a href="https://www.touchbistro.com/blog/how-diners-choose-restaurants/">TouchBistro</a>, 70% of the participants agreed that they would re-visit a restaurant that made great food even if the customer service was bad.



Now, this is certainly no excuse to let good customer care fall to the wayside. But if you focus on creating quality meals that come with a touch of “je ne sais quoi”, then you are likely to retain a loyal customer base who appreciates your attention to detail.&nbsp;



You will also find that many diners are becoming a little picky with what they eat and they tend to be on the hunt for innovative meals that they can’t make at home – so, why not oblige them?



<h4 class="wp-block-heading" id="h-google-search-rankings-and-google-maps">Google Search Rankings and Google Maps</h4>



These days, hardly any serious foodie will make a “what’s for dinner” decision without checking for Google’s suggestions first. This means that you need to take your online presence quite seriously. Treat your website to a professional SEO campaign so that you can boost your rankings and land on the very first pages of search engines. If you’re on that first page, then audiences will automatically assume you have something good to offer.&nbsp;



And, if you are not already on Google maps, get yourself there! Log in to your Google account and follow the steps and get yourself listed. If you are already listed, make sure all the information included in your “tag” is correct.&nbsp;



Restaurant goers, like all consumers, feed off of convenience (no pun intended), and if they can see that your establishment is listed nearby, then apart from discovering that you actually exist – they’ll also visit you because of your nearby location.&nbsp;



<h4 class="wp-block-heading" id="h-recommendations-from-friends">Recommendations from Friends</h4>



Despite our dependence on technology for guidance, as humans, we still depend on word-of-mouth reviews. These reviews are taken seriously when they come from someone who we trust, such as friends and family.&nbsp;



So, keep your patrons happy and they will spread the word!&nbsp;



<h4 class="wp-block-heading" id="h-online-reviews">Online Reviews</h4>



Current restaurant-goers turn to <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">online reviews </a>when choosing a new restaurant to visit. In fact, Google and social media reviews have become the most trusted source for those seeking advice on which restaurant to choose from.



Did you know that <a href="https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#4a1232711928">88% of consumers trust online reviews</a> as much as a personal recommendation?



One negative review can instantly persuade a potential customer to move on to the next restaurant listed in their search. This makes customer service more important than ever before and social media engagement is key. &nbsp;



<h4 class="wp-block-heading" id="h-discounts-and-promotions">Discounts and Promotions</h4>



Throughout the decades, diners have always supported restaurants that offer <a href="https://stampede.ai/blog/how-to-use-pricing-and-promotions-to-make-customers-happy/">continuous discounts and promotions</a>. This trend still stands and loyalty reward programmes have proven to be an important element of any successful business.&nbsp;



We all live in a world where we need to try and save a dime or two where we can!



<h4 class="wp-block-heading" id="h-lively-entertainment">Lively Entertainment</h4>



A lively atmosphere with a touch of entertainment has the potential to draw in the crowds on even the dreariest of days. Live and local bands will attract fans and a cosy and serene atmosphere will appeal to couples who are looking for an intimate night out.&nbsp;



Whilst most patrons will dine out for the food, many choose a restaurant that will give them a great dining experience with entertainment to boot.&nbsp;



<h4 class="wp-block-heading" id="h-technology">Technology</h4>



From providing consumers with access to a <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">free WiFi connection</a> to treating them to digital menus that make ordering a fun experience, technology is certainly something that appeals to modern-day patrons. 



According to a <a href="https://pos.toasttab.com/blog/on-the-line/restaurant-management-statistics">recent survey</a>, the most important tech features are table bookings and access to free WiFi. Plus, 73% of customers think that restaurant tech can really improve their guest experience.



<h4 class="wp-block-heading" id="h-eco-friendly-dining">Eco-friendly Dining</h4>



We are entering a time where consumers are starting to make more conscious purchases. This means that they are thinking about the earth just as much as they are thinking about their palates.&nbsp;



Many diners are opting to eat at establishments that have eco-friendly practices. From serving vegan-friendly meals to ditching single-use plastics, a restaurant that’s eco-conscious is likely to get more support from the eco-friendly crowds.&nbsp;



<h4 class="wp-block-heading" id="h-social-media-engagement">Social Media Engagement</h4>



With more than 200 million posts tagged #food and 23 million with #drinks, we can confidently say that social media is the number one spot for restaurant businesses to be. Patrons use social media platforms to look for new places to go to and you want to make sure that you are going to be right in their line of vision.&nbsp;



Restaurants that put effort into their social media presence and continue to engage with their audiences are more likely to hold on to loyal customers whilst encouraging (and intriguing) new audiences to visit their joint.&nbsp;



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You are now best prepared to become your customers&#8217; first choice restaurant. Want some more?



With our unique take on reaching out to audiences, we can connect you to new customers while you <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">retain a loyal support base</a>.

How Customers Choose a Restaurant

<h4 class="wp-block-heading" id="h-a-selection-of-ready-made-campaigns-to-make-your-marketing-easy">A selection of ready-made campaigns to make your marketing easy.</h4>



To help you make the most of all the seasonal opportunities and drive customers to your venues, we’ve created an Email Marketing Guide specifically for hospitality brands.



Download your FREE Email Marketing Guide for February 2024 now and start scheduling and promoting your campaigns.



Featuring 6 instant and seasonal campaign ideas, 3 ready-to-use templates (including Valentine&#8217;s and Six Nations) and additional resources from our blog.



Get stuck into all the February has to offer, from thrilling live sport to heartwarming events. Get your message in front of customers to push up the bookings and visits.

February 2024 Email Marketing Guide

We’re in an era where individuals expect free, fast, secure WiFi wherever they go. This demand has created a gap in the market where small business owners can harness the power of a secure WiFi network to engage customers. It’s an opportunity to subtly nudge individuals into your store or restaurant without “obviously” selling to them. And let’s face it – “obvious” sales should be left back in the 20th century. 







When looking at <a href="https://stampede.ai/blog/the-future-of-restaurant-marketing/">recent marketing trends</a>, people tend to stay loyal to businesses that offer a personal service. They also prefer supporting services that are proactive when it comes to social responsibility. Add this to a stable and effective WiFi marketing campaign and there you have the perfect all-round customer engagement solution. 



<h4 class="wp-block-heading">A Recap on What WiFi Marketing Is</h4>



Perhaps we’re jumping the gun and you’re not yet familiar with the new buzz-phrase “WiFi Marketing”. Let’s quickly recap and take a look at the concept. 



WiFi marketing is the process where visitors provide certain important details. I.e. email addresses and phone numbers in exchange for the free use of your business’s WiFi network. Individuals enter these details by accessing a login area on their smartphones. 



Once a business has these details, an opportunity is created where they can communicate with potential customers on a more specific level. Individuals can now be reached via text message, email, or through <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">social media channels</a>. 



Think of it as a way to tap people on the shoulder through their mobile devices and say, “Hey, we’re still here and we have something great to offer!”



<h4 class="wp-block-heading">Why Is WiFi Marketing Important?</h4>



According to <a href="https://www.brickandmobile.com/mobile-stats/">Brick &amp; Mobile</a>, 84% of small businesses have reported that using mobile marketing methods increased their customer loyalty base. 



At the same time, <a href="http://www.devicescape.com/press-release/survey-quantifies-business-benefits-of-amenity-wi-fi/">62% of local consumers</a> spend more time in a store if WiFi is available.



It’s just a win-win situation!



<a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> gives customers access to your wireless network and you get access to their information. This information is invaluable when it comes to creating a personal service and effective targeted marketing campaigns that truly engage people and their wants and needs. 



<h4 class="wp-block-heading">Engaging Your Customers</h4>



One of the best things about WiFi marketing is that it gives you an <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">in-depth insight</a> into the buying trends of consumers. The platform allows you to <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">keep track of the customers</a> who have signed-up to your network by storing their following information:



<ul><li>How often they enter your establishment and how long they stay on average</li><li>Which promotional material they engage with</li><li>What they generally purchase</li><li>How often they make purchases</li></ul>



And so on…



Now, you have a better idea of who your customers are and when and how often they visit your location. This data can be added to your CRM and other online engagement tools.&nbsp;



WiFi marketing also gives you the power to automate and personalise your messages based on customer demographics and frequency of their visits. 



It allows you to engage with your customers by implementing the following communication strategies:



<h4 class="wp-block-heading">Proximity Marketing</h4>



Proximity marketing refers to the act of delivering targeted messages based on your customers’ behaviour while they were visiting your establishment. You can send out targeted promotional offers based on demographics, frequency of visit, and buying preferences.



For example, John Smith frequents your deli to purchase your famous chicken and avocado sandwich. So, you can send him a personalised message when this sandwich is on promotion – or you can simply remind him that “hey, it’s lunchtime and chickens on the menu”. 



<h4 class="wp-block-heading">Campaigns</h4>



<a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">SMS, email, and push-notification campaigns</a> can be created to engage with customers who might visit you regularly. These portals can be used to send promotional messages, to invite individuals to participate in a competition you might be hosting. Or to simply remind them that you exist and that your doors are always open to them. 



By sending out subtle messages, you remind individuals that you are eager for their business. Also, that you are willing to provide them with the things that they want. 



<h4 class="wp-block-heading">Social Marketing</h4>



When you ask customers to provide their details, you can do so by providing them with a splash page that features your branding information. Your guests are then given an option to share this information or to post a message on their social network profiles. This helps to increase social visibility for your brand.&nbsp;



Essentially, when one customer signs-up to your network, you can potentially reach out to their friends on social networks too.&nbsp;



<h4 class="wp-block-heading">Wrapping it up…</h4>



WiFi marketing creates a bridge that allows information to flow in both directions. In the future, the extent of this information will broaden and businesses will have access to endless marketing opportunities. You will be able to engage with customers on an extremely personal level. This allows them to indulge in your loyalty programmes and constantly inviting them back to your venue for another visit. 



Returning customers spend on <a href="https://www.bain.com/">average 67% more than first-time customers</a>. This means that you want to do everything you can to retain the customers you have while improving their experience with every visit. WiFi engagement is one such solution. 



Why not give it a go with our WiFi Marketing software?



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Engaging Customers Through WiFi Marketing

You might have heard that data is the new currency; it&#8217;s the key that unlocks ultra-targeted marketing that drives customers through your doors. But how do you gather the data you need for your restaurant? And what kind of data is useful for your marketing, and why?







If you&#8217;d like to make better use of your marketing budget you might have considered buying data to help you target potential customers. But why buy data when you can generate an own your own data?&nbsp;



At first glance, it can seem trickier for an offline business to collect data and put it to use. But the answer is likely simpler than you think. You can generate data for restaurant marketing using <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">Stampede captive WiFi</a>. And our portal service keeps you on the right side of the Information Commissioner when it comes to GDPR. 



One of the biggest pros of this kind of <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> is that it is a safe and compliant way to gather customer data. You can use it to build customer profiles, segment and target your restaurant marketing. It can give you an edge when it comes to providing superior customer service too. But where should you start? New customers often ask us what data they can collect and how to use it.



With Stampede WiFi, you can design your very own splash page to ask the questions you want to know the answers to. There&#8217;s a lot of potential data hospitality businesses can seek out. But of course, details and data hold different value depending on your business and marketing goals. Our captive WiFi portal does more than just gather data. It allows you to seek out information at different stages in the customer relationship and most importantly, add context. On your WiFi sign-in page, you can collect data directly about your customer and also gather context about their visit. Here&#8217;s how to do it.



<h4 class="wp-block-heading">Start with the basics</h4>



Name, date of birth, gender and address or postcode are <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">common data collection</a> starting points. Your diner&#8217;s name is the first thing you need to begin building their customer profile. 



Date of birth helps you to segment them and lets you know when their birthday is too, which is handy when it comes to inviting them to celebrate with you. Gender is another variant that helps grow your segmentation options. Collect these four details from everyone who signs onto your WiFi and you&#8217;ll have a great foundation for planning simple and effective marketing campaigns.&nbsp;



This data can also fuel inspiration for events, menu changes or even rebranding to better fit your customer base. For example, you may work out that you have a lot of young mums popping into your establishment. You could encourage them to visit more frequently by changing your daytime offers. Or you might discover that you have a lot of single professionals visiting you for coffee. Individuals you could also target with offers for after-work drinks and nibbles.&nbsp;



<h4 class="wp-block-heading">Keeping in touch</h4>



Marketing to previous customers will generate a higher return on investment. So data that helps you to keep in touch with diners is very valuable. <a href="https://econsultancy.com/more-reasons-for-retailers-to-offer-wi-fi-in-stores/">One survey from OnDeviceResearch</a> found that 74% of people would be happy for a retailer to send a text or email with promotions while they&#8217;re using in-store WiFi. 



Captive WiFi is a cost-effective way to <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">grow email and SMS marketing</a> lists. You can check submitted email addresses and encourage reviews by sending guests an email thanking them for their visit. Asking them to leave feedback. Another option is to include an incentive such as money off or free item code within the email to encourage a return visit.&nbsp;



In some cases, your diners may not even need to fill out their contact details; you might choose to give them the option to login using their social profiles instead.&nbsp;According to information from <a href="https://www.cmocouncil.org/">CMO Council</a>, 56% of social network users stated they would use their social profiles to login in return for a customised experience. You gain valuable data associated with their social profiles. Helping you to build out their customer profile and allowing marketing segmentation. The customer benefits from a speedy sign in and the potential of tailored content and offers from their very first interaction.&nbsp;



<h4 class="wp-block-heading">Context and customisation opportunities</h4>



They say content is king. But in the data world, <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">context adds an extra layer of value</a> that puts meaning behind your data. For example, you might ask your diner who they are dining with and the purpose of their visit. Is it a date night? Are they having a quick family tea? Is it a special celebration? What&#8217;s their favourite drink or pizza? 



This context helps you to understand why people are visiting, to try and attract more visitors aiming to do the same. It also allows you to customise your service and offers for them immediately. Providing them with a great eating out or entertainment experience.&nbsp;



Knowing how your customer found out about your venue, offer or event is also super valuable information to have. This lets you know how your marketing is performing and can help you to <a href="https://stampede.ai/blog/tracking-digital-marketing-roi/">calculate your return on investment of digital marketing</a>. Also allows you to see how specific campaigns are performing. When customers are converted by marketing, it&#8217;s not always by the activities we expect. 



Data context really helps to ensure budget and time are being directed to the right activities to attract target customers. And when you combine this context and customisation with basic customer information, you have the makings of some great customer personas to inform your overall marketing strategy, campaigns and individual ads.&nbsp;



<h4 class="wp-block-heading">In-store patterns</h4>



Some of the most valuable data you can collect from your Stampede WiFi doesn&#8217;t come from asking your guests questions. It can help you to better plan your staffing, identify problem times when you need to generate more customers. It can also help you achieve consistently better customer satisfaction levels. What is this data? It&#8217;s the simple connection data relating to each login.



Bookings don&#8217;t always match up with the numbers of covers in a service or the numbers of guests on the table. Nor do they tell you how quickly a table is turned. Reporting on your connections to your WiFi portal lets you see at a glance how many people were using WiFi in your restaurant. This means you can identify peak or slow periods and you also get an indication of how guests stayed.&nbsp;



As a customer’s device is associated with their login, it&#8217;s recognised by your captive WiFi portal whenever they visit. When those guests return to your venue or another one of your businesses, you can see patterns emerge that will help you build a fuller picture of your customer&#8217;s wants and needs. You might find that a regular customer always dines out late on Wednesdays. Or that you have lots of families visiting on Fridays. 



You might even decide to introduce a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">loyalty scheme to encourage</a> those fortnightly visitors to come and see you every week instead. This way, you can continually work towards building a better picture of the lifetime value of your customer. And if the customer is someone who found you due to marketing and you know that, you can track against the original cost for acquisition



All of this information can be gathered without the need for your customer to download an app. With minimal data physically entered by them.



Do you have a firmer idea of what type of data might be useful for your restaurant or bar marketing and why? Set up a Stampede demo. To talk about the details of the very useful ways your WiFi can contribute to your restaurant marketing.



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Gathering the Right Data for Your Restaurant Marketing

A new venue opening is always exciting and creates a big hype.



Press coverage, opening events, social media posts, website launch… And of course, word-of-mouth from those who have already paid you a visit.



Inevitable, after all the buzz there will eventually come a time when the&nbsp;initial spike in your footfall&nbsp;will start to slow down.&nbsp;



The good news, there’s a way to prevent this from happening.



<h5 class="wp-block-heading">Keep Up Your Footfall With Customer Data</h5>



If you capture customer data from the moment you open the doors of your new venue, you’re able to&nbsp;build and grow a strong mailing list.&nbsp;



This mailing list is the foundation for your marketing and helps you turn all those first-time visitors into loyal customers.&nbsp;



The graph below helps you visualise how footfall is impacted over time, depending on if you have access to customer data from the beginning or not.



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<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29.png"><img decoding="async" loading="lazy" width="1024" height="636" src="https://stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-1024x636.png" alt="" class="wp-image-22567" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-1024x636.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-300x186.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-768x477.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-150x93.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29-592x368.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/Screenshot-2022-10-17-at-11.08.29.png 1050w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



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<h5 class="wp-block-heading" id="h-how-to-quickly-grow-a-mailing-list">How To Quickly Grow A Mailing List</h5>



However, building a mailing list from your&nbsp;<a href="https://stampede.ai/blog/the-revenue-boosting-combo-of-wifi-and-bookings-data/" target="_blank" rel="noreferrer noopener">table booking system</a>&nbsp;alone will only provide you with a limited amount of data. You will get the data from the lead booker but not the entire party, hence you’re missing out on a big bunch of customers.



So, ideally, you want to&nbsp;get the contact details of everyone&nbsp;who is in your venue.



The best way to gather this real-time data is by using your WiFi as a <a href="https://stampede.ai/how-it-works/wifi" target="_blank" rel="noreferrer noopener">captive portal</a>. This means customers enter their contact details when they sign up for your WiFi. 



Now all you need to do is to set up email and SMS campaigns to reach out to those customers.



Save some time and make use of&nbsp;<a href="https://stampede.ai/blog/easy-and-profitable-marketing-with-automations/" target="_blank" rel="noreferrer noopener">automated campaigns</a>:



<ul>
<li>Post-visit&nbsp;&#8211; thank them for their visit and offer a discount for next time</li>



<li>Referral&nbsp;&#8211; offer a discount or upgrade if they bring in new customers</li>



<li>Win-back&nbsp;&#8211; reach out to those who haven’t come back yet with a special deal</li>
</ul>



Tip: If you ask for your customers’ dates of birth, you can surprise them with a personalised offer for their big day!



Start capturing your customer data to sustain your footfall in your new venue.&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about the&nbsp;<a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Stampede Captive Portal</a>.

New Venue? Keep Your Footfall For Longer With Customer Data

How do you, as a bricks and mortar business, thrive in a digitised world where the challenges are mounting? You learn what the current challenges in the hotel industry are. Then you take strategic steps to not just get over them, but use them as a springboard to success. Tall order? If you have the right tools at your fingertips, such as <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">WiFi marketing for hotels</a>, we don’t think so.







In this article, we reveal 5 of the dominating challenges in the hotel industry and give you real solutions for tackling them.



<h4 class="wp-block-heading">Expectations are changing</h4>



Your customer of yesterday is not your customer of today. Guest expectations and demands have undergone radical change.&nbsp;



Customers today expect personalisation, on tap WiFi, speedy check-in and more. It’s not just a matter of meeting expectations. You need to exceed those expectations. The bar has been raised thanks to technology, experience sharing and familiarity with streamlined services throughout all areas of an individual’s life.



Solution: Catch your guests where they are – on your WiFi. Beyond simply offering it, you then need to make it part of their personalised unique experience. For example, through <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing for hotels,</a> you can give them targeted offers to redeem during this stay or the next. Another solution is advance automated check-in. Indeed, whilst the <a href="https://www.bdo.co.uk/en-gb/insights/industries/leisure-and-hospitality/hotel-britain-trends">Hotel Britain Report 2018</a> put automation as a top prediction, we’d say it’s now not even optional.



<h4 class="wp-block-heading">The sharing economy isn’t a hotelier’s friend</h4>



Perhaps the biggest challenge that the hotel industry is facing is the boom in ‘hospitality hosts’. In London, the number of Airbnb listings has <a href="https://www.bbc.co.uk/news/business-47910700">quadrupled in the last four years</a>. Indeed, research shows that <a href="https://www.hotelowner.co.uk/15939-airbnb-now-a-third-of-the-size-of-the-hotel-sector-in-london/">Airbnb is now one-third the size of the hotel sector in the capital</a>.



This is competition on a scale the hotel industry isn’t experienced with. What’s more, these hospitality hosts are able to offer something unique and highly personalised.



Solution: Get savvy and offer things that hospitality hosts can’t, because of their size and set-up. Up your service levels and use technology in unique ways.&nbsp;



<h4 class="wp-block-heading">Marketing trends are all about the digital</h4>



Linked closely to the above two challenges is a reality that marketing trends today are all about the digital landscape. Yet, traditionally, hoteliers haven’t done too well at embracing this shift. Online marketing is now mandatory if you want to survive, let alone thrive.



Your customer spends their time online. When they are checking you out, they check online first. They hunt down your reputation and offerings like a bloodhound. A whopping <a href="https://revenue-hub.com/respond-negative-positive-reviews/">93% check hotel reviews before making a booking</a>.



Solution: Digital marketing which focuses on engaging the customer is the way forward. You can do this through social media marketing, WiFi marketing and things such as hotel apps. Indeed, with Stampede you can make WiFi marketing effortless and make it easy for guests to leave reviews on major sites and get them boosting your social media profile through Facebook login. <a href="https://stampede.ai/product/features/">Check out more WiFi marketing features</a>.



<h4 class="wp-block-heading">Data matters</h4>



We need customer data if we want meaningful insights which enable us to improve our service and grow. The growth of the <a href="https://www.revfine.com/smart-hotel-room/">smart hotel room</a>, such as Hilton’s Connected Room and Marriott’s Internet of Things room, make valuable data collection and analysis possible. But it’s scary to know if you’re doing it legally and ethically. That’s before you consider the vulnerabilities and risks of attacks via connected devices.



Solution: Use smart and innovative solutions which take care of the tricky legalities for you. For example, we handle the GDPR side of your WiFi marketing so that you don’t even have to think about it.&nbsp;



<h4 class="wp-block-heading">Loyalty, loyalty, loyalty</h4>



Loyalty in the hotel industry has always been the Holy Grail. But now your customers are more fickle than ever. The digital world has made it easy for customers to succumb to enticing offers from competitors.



Solution: You need to be the one offering the right incentives at the right time, pulling your guests back, over and over again. With segmentation and data capture and analysis through <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">WiFi marketing for hotels</a> then you can entice your guests back with things such as birthday gifts or meal offers.



<h4 class="wp-block-heading">You have solutions</h4>



We’re not underestimating the challenges in the hotel industry. We are actively innovating to create solutions.&nbsp;Find out for yourself how<a href="https://stampede.ai/blog/effective-email-marketing-tips-for-hotels/"> WiFi marketing for hotels </a>is a simple and affordable solution to many of these challenges by using our free trial. Join other hoteliers including Emerald Hotel, Trump International Golf Hotel Scotland and more.



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A Guide On Current Hotel Industry Challenges

One prominent trend in the hospitality industry is the rising&nbsp;<a rel="noreferrer noopener" href="https://mailchi.mp/exp101/good-morning-ring-an-old-friend-today?e=68c993fe11" target="_blank">customer demand for personalisation</a>. Personalisation is your key ingredient to creating a&nbsp;memorable customer experience. An experience that makes customers come back and spread the word about you.



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 Simply put, personalisation is an easy and straightforward way to stand out, increase your sales and grow your business.&nbsp;



<h4 class="wp-block-heading" id="h-why-you-should-focus-more-on-personalisation">Why you should focus more on personalisation</h4>



<a rel="noreferrer noopener" href="https://www.revinate.com/blog/infographic-personalization-struggle-hotel-marketing/" target="_blank">62% of customers say they have recommended, chosen, or paid more for a brand that provides personalised service</a>.



It’s time to move away from the one-size-fits-all approach many businesses still rely on. Customers want to be understood as individuals and served according to their needs.



Data helps you to unlock the huge potential&nbsp;for a personalised experience. However, gathering data often raises concerns around security and the assumption that customers would not want to give their details away.



Despite that, recent studies have shown that&nbsp;<a rel="noreferrer noopener" href="https://www.fsrmagazine.com/expert-takes/diners-crave-personalized-experiences-are-you-delivering?fbclid=IwAR3vB4e9iY0arMVdccpQQjmj99MSe0_HZn087oYLY-7vbAyxKtEZ0kApFvA" target="_blank">84% of customers say they trust restaurants with their personal data if it translates to a better, more personalised experience</a>.&nbsp;



So, make sure to use the data and derive real value from it to create targeted and relevant offers.



<h4 class="wp-block-heading" id="how-to-grow-your-business-with-personalisation">How to grow your business with personalisation</h4>



Personalisation is not only about satisfying your customers&#8217; needs. There is more it can do to grow your businesses.



<h5 class="wp-block-heading" id="foster-customer-loyalty">Foster customer loyalty</h5>



Personalisation is the foundation of your relationship building. If you greet your customers by name whilst already preparing their favourite coffee it might not be a big deal for you. But will definitely be remembered by your customers. Think of how Starbucks is applying this principle by calling customers by their first name when their order is ready.



The same applies to keeping track of dietary requirements and food preferences to adjust your personalised menu recommendations accordingly.



<h5 class="wp-block-heading" id="increase-revenue">Increase revenue</h5>



In addition, remembering customer preferences based on past purchases gives you an easy&nbsp;opportunity to upsell. You know what they like, so why not proactively offer it to them when taking their order.&nbsp;



Also, email campaigns that include&nbsp;personalised offers and deals come with a much higher conversion rate (up to 6x). Start building customer mailing list segments based on transactional behaviour, interactions and demographics to better tailor your campaigns.



<h5 class="wp-block-heading" id="boost-word-of-mouth">Boost word of mouth</h5>



We all like to share special moments with others. So whenever you exceed your customers’ expectations chances are that they will recommend you, post about you and leave a positive review. This will, of course, bring in new customers.



<h5 class="wp-block-heading" id="improve-operational-efficiency">Improve operational efficiency</h5>



 If you know what customers want and like you can&nbsp;better predict trends. Give them more of what they like and take unpopular items off your menu. This will also help you towards better inventory management and further reduce costs.



 Watch out for <a href="https://stampede.ai/blog/how-to-bring-customers-back-using-customer-data-and-personalisation-part-ii/">Part II of this blog article</a>, about what is needed to create a personalised experience, including some inspiring ideas.



Need help sending out <a href="https://stampede.ai/how-it-works/">tailored email &amp; SMS campaigns</a>?&nbsp;<a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">Get in touch</a>&nbsp;with one of our&nbsp;team who are happy to run you through it.

Drive Revenue And Loyalty With Personalisation [Part I]

Summer is a brilliant time for the hospitality industry. For starters, the nights draw in a lot later and the weather is warm. Both of these factors make it easy to boost trade in the evenings, none more so when it comes to hosting customers outside. It’s a unique time of year where we all feel more relaxed. What about giving your restaurant outdoor seating space a little boost and make the most out of it this summer?







Plus, with the copious amount of bank holidays, customers are more likely to arrive in large groups and stay out for longer. Summer is also a time when many sporting events happen, making beer gardens or outdoor seating a desirable location.



There are, of course, some stark differences when it comes to seating customers inside a restaurant compared with outside space. What needs to remain the same, however, is providing the same excellent customer experience.



Further reading: <a href="https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/">https://stampede.ai/blog/6-restaurant-sales-promotions-which-ones-right-for-you/</a>



If you are interested in learning how to make the most of your restaurant outdoor seating space this summer, here are our top tips.



<h4 class="wp-block-heading">Give Your Space A Makeover</h4>



The great British weather can take a toll on the exterior of your premises. So if you are planning on hosting guests there, it will take more than a few tables and chairs to brighten the place up. Simple things such as a jet wash over patios along with a fresh lick of paint on fences and walls can make a huge difference. It’s also a nice idea to <a href="https://www.tripadvisor.co.uk/Restaurant_Review-g186338-d12527182-Reviews-The_Ivy_City_Garden-London_England.html#photos;aggregationId=&amp;albumid=101&amp;filter=7&amp;ff=267262682">add hanging baskets or similar biophilia too</a>. If you’re going to be serving food outside, ensure the area is clean and appetizing. It should also comply with health and safety regulations too.&nbsp;



Aside from the obvious though, your outside space is a chance <a href="https://www.pinterest.co.uk/search/pins/?q=outdoor%20restaurant&amp;rs=typed&amp;term_meta[]=outdoor%7Ctyped&amp;term_meta[]=restaurant%7Ctyped">to inject some personality and character</a> into your restaurant. Current interior design trends include rustic pieces such as exposed brick or timber. By keeping things simple, you can actually create a modern and inviting space for your summertime guests. 



As the environment is also on our minds too, <a href="https://inhabitat.com/sparkman-wharf-cargotecture-restaurants-revitalize-tampas-water-street-neighborhood/">recycling or ‘upcycling’ pieces can work well for your outdoor spaces</a> too. The benefit of reclaiming old pieces is that it can be quite cost-effective. Especially when most pieces may only need slight tweaks to make them ready for use. 



<h4 class="wp-block-heading">Food Trucks</h4>



Outdoor eating, drinking and socialising brings about a whole new experience for your customers. So why not experiment with how you serve your dishes? Food trucks are perfect for this, especially during the summer. Whether you create your own grill or pizzeria or even collaborate with other food providers to offer your customers something different. It can create a really new and interesting experience for your diners. After all, who doesn’t love a burger van <a href="https://www.gravyandcustard.co.uk/crumbleshack">or even apple crumble served out of a truck</a>?



For example, if you own an Italian restaurant, why not have an Italian food festival? With great weather, food and music you can really create a buzz in the local community. Your restaurant could provide the main meals, and food trucks stationed outside could serve gelato. Food trucks also have huge social media appeal, especially as they are less formal than a sit-down meal. You could also buy your own food truck and take it to local events or festivals to spread the word about your restaurant.



<h4 class="wp-block-heading">Entertainment</h4>



Alfresco dining creates a serene ambience that we only have for a few months out of the year in the UK, so as a restaurant you should definitely capitalise on this by providing entertainment. For example, live music would work perfectly in courtyards or even beer gardens.



You could <a href="https://pos.toasttab.com/blog/summer-restaurant-events">also experiment with themed nights</a> such as an outdoor cinema club or a games night. Table tennis or pool tournament would be a great idea too and is really easy to set up. Don’t forget to offer a prize for the winner!



Outdoor entertainment can also extend into your functions too. Given summer is home to both wedding and prom season, this is the perfect opportunity to utilise your outdoor areas to cater for large crowds. If your restaurant has sliding doors that lead to your outdoor space, you can merge the two spaces. 



This will also give you the option to create different zones for functions, such as the dance floor outside and the buffet inside. If your restaurant also has stunning views overlooking the coast or city, this would make your outdoor areas even better for providing entertainment too. 



<h4 class="wp-block-heading">Conclusion</h4>



UK summertime may be short-lived, but that doesn’t mean you can’t harness the abundance of potential that alfresco dining has to offer. Whether your restaurant or pub already offers outdoor dining, or if it’s something you are considering, it’s definitely worth getting on board with. After all, the sun brings people out to enjoy themselves. Why not let them do so in your fantastic restaurant?



However, in order for your restaurant outdoor seating area to be a real success this summer, you need lots of customers to visit it. Here at Stampede, we provide businesses with <a href="https://stampede.ai/blog/gathering-the-right-data-for-your-restaurant-marketing/">customer insights based on their Guest WiFi connections</a>. Allowing you to market your restaurant, along with your outdoor summer events. 



Plus, if your customers are on the WiFi at your summer dining experience, this creates the perfect <a href="https://stampede.ai/blog/the-importance-of-user-generated-content-on-social-media/">content to share on social media</a> &#8211; helping to promote your business further. 



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How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

Today, online reputation is everything. Within this, TripAdvisor and Facebook can be seen as the major players in the hospitality reputation space. But online reputation is also probably the most difficult thing to control. Once something is published online, it stays there. What if there would be a way of controlling it through your offered Guest WiFi?







<h4 class="wp-block-heading">The importance of online reputation</h4>



When asked by TripAdvisor, 93% of customers said that online reviews impact their booking decisions and that 53% of customers say they won’t visit a venue that doesn’t have any online reviews. 



Additionally, a study by Cornell University found that a 1x increase in a venue’s average user rating on a 5-point scale makes potential customers 13.5% more likely to come along. 



It’s pretty clear that <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">online reputation</a> should be a critical objective for any business operating in the service industry. Especially, as online reviews affect bookings, revenue and much more. Both in the positive and negative direction. So, getting the control back over your online reviews and hence reputation should be your utmost goal.



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<div class="wp-block-media-text" style="grid-template-columns:38% auto"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="1024" height="768" src="https://stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-1024x768.png" alt="Reviews-feature" class="wp-image-13241" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-1024x768.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-300x225.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-768x576.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-150x113.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-560x420.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-900x675.png 900w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-592x444.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-80x60.png 80w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more-120x90.png 120w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/Addons-reviews_more.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><div class="wp-block-media-text__content">
Get the control back over your online reviews.



<a href="https://stampede.ai/reviews/">Check out our Reviews Feature.</a>
</div></div>



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In order to get the most accurate picture of your guest experience, it’s important to get as much guest feedback as possible. As your online reputation is mainly built based on this feedback. However, if you don’t have your customers&#8217; contact details, how can you do this? 



<h4 class="wp-block-heading">Boost your online reputation with your Guest WiFi</h4>



Well, one obvious way is having an automated solution, integrated with your guest WiFi. This would allow you to send emails / SMS to your customers, asking them to review you on TripAdvisor and like you on Facebook. Pretty straight forward. 



With <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Stampede</a><a href="https://stampede.ai/blog/getting-started-with-guest-wifi/"></a><a href="https://stampede.ai/blog/getting-started-with-guest-wifi/"> Guest WiFi</a>, you offer your customers a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">great WiFi experience</a> whilst they are on your premises. In addition, Stampede now has an integration that will automatically email guests after they have left, encouraging them to leave an online review on TripAdvisor and like you on Facebook. Also, it&#8217;s entirely up to you if you want to send this notification directly after they&#8217;ve left or an hour or so later.



On top of that, Stampede customers have experienced a 200% increase in Facebook likes by offering a smart guest WiFi solution.



Do you want to achieve the same results? Why not contact Stampede and start increasing your online reputation and <a href="https://stampede.ai/blog/how-wifi-can-help-boost-guest-reviews-of-your-venue/">get more TripAdvisor reviews</a> and Facebook likes?



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>



Or sign-up for a free trial today. Boost your online reputation by using your Guest WiFi.



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Improve Your Online Reputation Through Guest WiFi

The Power of Reviews and Recommendations

We’re pleased to announce our latest integration for Stampede with order-and-pay provider <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">Storekit</a>.&nbsp;



This game-changing integration enables hospitality operators to turn transaction data into powerful marketing campaigns. In turn, this will improve revenues and profitability for hospitality brands working with Storekit and Stampede, whilst also providing the other benefits of both platforms.



<h2 class="wp-block-heading" id="h-who-is-storekit">Who is Storekit?</h2>



Year founded:&nbsp;Storekit formally launched in 2020, although&nbsp;they&#8217;ve been working in hospitality tech for over a decade&nbsp; What it does:&nbsp;With <a href="http://storekit.com/">Storekit</a>, your customers can order and/or pay from their smartphone, wherever they are. For table ordering, that means bigger orders, and a better customer experience. For takeaway, that means growing your audience and improving your bottom line. Why customers love it:&nbsp;Storekit is the easiest and most beautiful mobile ordering system on the market – they&#8217;re bringing world-class consumer software to independent venues. It&#8217;s easy for your customers, easy for your team, and easy for you.&nbsp; &#8220;More sales. That&#8217;s the best thing about Storekit. 100%.&#8221; – Savan, Owner, The Arch Pub&nbsp;



<h2 class="wp-block-heading" id="h-the-integration">The Integration</h2>



So, what does this new integration look like? For operators using Storekit, they can now sync their customer and transaction data into Stampede automatically. This adds a new interaction within Stampede, which can be used to create targeted marketing lists.&nbsp;



Then it’s over to Stampede’s Marketing to send out email and SMS campaigns specifically crafted for those customers, based on their transaction history from Storekit. You can even stack the interactions with other Stampede features for more detailed targeting.



And it comes full circle too. When those customers come back to the venue, or make another purchase through Storekit, that information is attached to the campaigns sent through Stampede. This gives operators a level of reporting and ROI tracking rarely seen for hospitality brands.



Here are some examples of the kind of mailing lists you could build now:



Customers who have: Spent over £500 (via Storekit) AND have a birthday in the next 4 weeks (via Stampede Guest WiFi)



What to send: Send them a special birthday offer, knowing that they’re likely to spend big at your venue



<meta charset="utf-8">Customers who have: Spent more than £1000 (via Storekit) AND have left a negative review (via Stampede Reviews) What to send: Send them a win-back campaign as part of service recovery and turn them back into a brand advocate.



<h2 class="wp-block-heading">Improving Your Profitability</h2>



When it comes to acquiring new customers, many hospitality businesses still depend heavily on third-party delivery partners like Uber Eats, Deliveroo and Just Eat. All of which come with huge costs and minimal profits.&nbsp;



The combined power of Storekit and Stampede can help operators improve profitability by moving away from depending on these third party businesses. Gather customer data and bring more orders direct to your order-and-pay. Then, keep them coming back and ordering more with intelligent marketing that you control.



<h2 class="wp-block-heading" id="h-working-together">Working Together</h2>



A shared philosophy by both Stampede and Storekit on what technology should do for hospitality brands has come to fruition via this new integration. Together, we want to provide restaurants, bars, cafes and more with the kind of tech previously only available to online and eCommerce businesses.



Angus Jackson, Co-founder at Storekit said &#8220;For us, it was a no brainer to integrate with Stampede; they&#8217;re building beautiful tech that fits perfectly with our product philosophy &amp; mission to support forward-thinking and ambitious operators. We&#8217;re really excited to see our mutual venues making use of the rich data that will be at their fingertips&#8221;



Our founder Patrick said “We don&#8217;t use this phrase lightly but this is a game-changer for our customers. Storekit’s order-and-pay product is best in class and the integration between Stampede and Storekit enables unparalleled visibility on the entire customer journey. “



<h2 class="wp-block-heading" id="h-getting-started">Getting Started</h2>



The integration is available to use from 2nd December. If you have both Stampede and Storekit already set up, integrating the systems takes only a couple of minutes. You can <a href="https://help.stampede.ai/en/articles/5778183-how-to-link-up-your-storekit-integration" target="_blank" rel="noreferrer noopener">find a guide here</a>, or talk to one of our team on live chat.



To learn about either Storekit or Stampede, and this latest integration you can <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">book a call with our team here</a>.

New Integration With Storekit

New service keeps spontaneous pub trips alive while supporting track and trace

There is a misconception that is hard to debunk even in today&#8217;s world… women do not like numbers and are only interested in communication.

In a data hungry world, it&#8217;s no surprise that with this misconception, only <a class="" href="https://www.huffingtonpost.com/susan-wojcicki/tech-industry-gender-gap_b_9089472.html" target="_blank" rel="noopener noreferrer">26% of tech jobs are held by women</a>. As data, analytics and coding are generally associated with numbers.
As a marketing professional this is something that I find troubling. It seems that marketing analytical/data focused jobs are dominated by men, while content and PR by women.
Interestingly, data focused roles, such as Data Analysts and Digital Marketing Managers, are usually better paid than content and PR roles, such as Content Manager and PR Manager.
Not to mention the average pay gap, for <a class="" href="https://www.marketingweek.com/2018/01/08/salary-survey-2018-gender-pay-gap/" target="_blank" rel="noopener noreferrer">marketing and sales directors is 12%</a>, and for <a class="" href="https://www.marketingweek.com/2018/01/08/salary-survey-2018-gender-pay-gap/" target="_blank" rel="noopener noreferrer">marketing associate professionals around 18%</a>.
I know this is generalising, but that&#8217;s my experience.
As today is International Women&#8217;s Day, I&#8217;m here on a mission to debunk this nonsense.
To start off, here are JUST three out of millions of women that are known for being extremely good in using data!
<h3>Data-driven women</h3>
1. <a class="" style="font-family: Montserrat, arial, sans-serif; font-size: 16px;" href="https://www.forbes.com/profile/sheryl-sandberg/" target="_blank" rel="noopener noreferrer">Sheryl Sandberg</a> &#8211; Chief Operating Officer of Facebook
She is a technology executive that brings data to life, helping to dramatically boost revenues at Facebook. She joined Google as business-unit general manager in 2001 and became Facebook COO of in 2008.
Sandberg has demonstrated her value amongst other executives on earth, <a style="font-size: 15px;" href="https://www.vogue.com/article/sheryl-sandberg-what-she-saw-at-the-revolution">managing hyper-growth</a>, through data.
2. <a class="" style="font-weight: bold;" href="https://www.forbes.com/profile/marissa-mayer/" target="_blank" rel="noopener noreferrer">Marissa Mayer</a> &#8211; Ex-President and CEO of Yahoo! 
She is an information technology executive, known for her work in Google as the first female engineer and also on the three-person team responsible for <a class="" href="https://en.wikipedia.org/wiki/AdWords" target="_blank" rel="noopener noreferrer">Google AdWords</a>.
 “<a class="" href="https://www.fastcompany.com/1403230/googles-marissa-mayer-assaults-designers-data" target="_blank" rel="noopener noreferrer">Forty shades of blue</a>”, Mayer tested 40 different shades of blue, that they were randomly shown to visitors. Google would note which colour earned more clicks &#8211; now that is real data and testing &#8211; and that’s how the blue colour we see on Gmail and other apps was chosen. 
3. <a class="" href="https://www.gartner.com/analyst/52512/Cindi-Howson" target="_blank" rel="noopener noreferrer">Cindi Howson</a> &#8211; VP of research at Gartner and founder of BI Scorecard
She is a business intelligence and management reporting expert. Some of her work is based on advising BI tool selections and developing products exclusively hands on testing.
This BI expert shares her knowledge in market trends, vendors and best practises in both the<a class="" href="https://blogs.gartner.com/cindi-howson/" target="_blank" rel="noopener noreferrer"> Gartner</a> and <a class="" href="http://biscorecard.typepad.com/biscorecard/" target="_blank" rel="noopener noreferrer">BI Scorecard</a> blog &#8211; have a look to learn more about BI and analytics.  
<h3>So do we really hate numbers?</h3>
Of course not!
I personally enjoy working with data analytics and even learned to code a bit for fun. Unfortunately, this misconception is forced on us, not only with numbers but in so many more aspects:
<iframe loading="lazy" src="//www.youtube.com/embed/VhB3l1gCz2E" width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
I am not just saying this, the topic has been heavily researched in many studies and analysis. If you want to find out more and enjoy a good read, click <a href="https://www.theguardian.com/education/2015/mar/05/girls-lack-self-confidence-maths-science-oecd-school-engineering" target="_blank" rel="noopener noreferrer">right here</a>.
Where can you learn more about these high demanded skills, like analytics and coding?
There are a bunch of skills you can learn. There are courses which are very easy to find, just google it, and you will see all the possibilities! Here are some places that I normally get my information from…
<ol>
<li style="font-weight: 400;"><a class="" href="https://www.codecademy.com/catalog/subject/all" target="_blank" rel="noopener noreferrer">Codecademy</a> &#8211; Free courses for all levels</li>
<li style="font-weight: 400;"><a class="" href="https://www.coursera.org" target="_blank" rel="noopener noreferrer">Coursera</a> &#8211; Any course you want to do, you will find it here</li>
<li style="font-weight: 400;"><a class="" href="https://moz.com/blog" target="_blank" rel="noopener noreferrer">Moz</a>, <a class="" href="https://blog.kissmetrics.com" target="_blank" rel="noopener noreferrer">Kissmetrics</a>, <a href="https://community.spiceworks.com/?source=navbar-global" target="_blank" rel="noopener noreferrer">S</a><a href="https://community.spiceworks.com/?source=navbar-global" target="_blank" rel="noopener noreferrer">piceworks</a> &#8211; Check some of these blogs to expand your knowledge</li>
</ol>
Ok &#8211; you work for a tech company, why are you writing this?
For 3 reasons:
<ol>
<li style="font-weight: 400;">Incentivise women to learn tech related skills and join this world.</li>
<li style="font-weight: 400;">Celebrate International Women’s Day.</li>
<li style="font-weight: 400;">To have a hook to our product 😉 &#8211; as a good representative of my company I am proud of what we do, and what we offer.  </li>
</ol>
<h3>WiFi &amp; Customer Analytics for your business</h3>
So what can you do to use analytics in your favour? Are you using on-site analytics? Or collecting any type of data from your customers? If not, then you are not maximising the possibilities of your Guest WiFi. 
With the features that Stampede offers, you will be open to a whole new world of marketing. With our dashboard you&#8217;ll be able to analyse data, have insights and act on improving your marketing activities and even your business as a whole!
Explore our Guest WiFi software solution that will allow you to capture and analyse customer data, automating and increasing the effectiveness of your marketing campaigns.
Want to know more? 
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Analytics are for everyone – Happy International Women’s Day

<a href="https://www.tempestbrewco.com/" target="_blank" rel="noreferrer noopener">Tempest Brewing Co</a>.,&nbsp; a craft beer company nestled in the Scottish Borders, released details of their reopening but with a bit of a twist which caught our attention.



 Instead of another set of policies, guidelines and changes to operations, they have put full focus on their events program as their route to reopening.



 Their Tap Sessions events were a feature of their taproom before nationwide lockdown and the sessions are now live again as hospitality opens back up again. Every session is “built around a theme” and each person gets 5 different beers to try, a tasting session with the brewer, some bar snacks and a drink to take away for later.



 It’s a few small changes that make it stand out in your inbox or social feed.



 A “you must pre-book” policy now becomes “book your space at our regular events”. The “limited numbers of customers at a time” becomes a “private beer tasting event” with plenty of available slots to book in the months to come.



 Repackaging how you reopen presents many other potential benefits. Not only does it stick in people’s minds, but it will also appeal to those people who are perhaps more apprehensive of going to larger venues that are open for (relatively) normal service.



 If you’ve already reopened for normal trade with a&nbsp; “soft-launch” , don&#8217;t worry, the opportunity still exists to do something special to celebrate reopening. Discounts and promotions aren&#8217;t such an obvious choice but special events that make the most of new measures fit well.



Regardless of what you’re doing to promote your reopening, we can help you <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">get the message out</a> to your audience, whilst also making the <a href="https://stampede.ai/how-it-works/hospitality-reopening" target="_blank" rel="noreferrer noopener">contact details collection</a> easy for everyone when they visit.

Get Customers To Choose You

Customer experience in hospitality can be pretty tumultuous at the moment. Thankfully, email has long had a place in the customer experience. It can play a big part in boosting the customer engagement, regardless of current circumstances.



 While email is no substitute for person-to-person contact, it can supplement the customer experience. Keeping your business front of mind via their inbox will get you more repeat bookings and visits, and it doesn’t have to be a chore.



 Here are 3 types of email that can improve customer experience without costing you time



 Thanks for visiting This a simple email that can serve a couple of functions. It can work as a humble message from management to a recent customer to thank them for choosing to visit that venue.&nbsp;



This email is also a chance to ask for feedback and reviews. A “How was your visit?” email, with a thank you note, is a super-effective way to get more reviews and increase your overall score.



<p id="h-welcome-backwhen-a-customer-comes-back-you-can-automate-an-email-that-acknowledges-their-return-visit-with-another-short-message-while-it-might-be-different-staff-working-when-they-return-automation-technology-can-make-sure-repeat-customers-are-remembered">Welcome back When a customer comes back, you can automate an email that acknowledges their return visit with another short message. While it might be different staff working when they return, automation technology can make sure repeat customers are remembered.



 This short note of recognition will make repeat customers feel special, deepening that loyalty to your business. It also gives you a option to include a special offer, exclusive to repeat customers, that could increase their spend while rewarding them.



<a href="https://www.youtube.com/watch?v=gABz6940YzU&amp;t=51s" target="_blank" rel="noreferrer noopener">Happy Birthday</a> Although it requires some more detailed data capture, this email undoubtedly pays off for the extra effort. Again there are a couple of ways to use it:



 A quick note to say “Happy birthday, have a great day!” keeps you connected with the customer and builds rapport, even when they’re not at the venue.



 But the way many Stampede customers use this message to get covers and bookings is with <a href="https://www.youtube.com/watch?v=gABz6940YzU&amp;t=51s" target="_blank" rel="noreferrer noopener">a birthday offer</a>. Some offer a free bottle of prosecco with a birthday booking, or a discount on the bill for tables of 6+ and it’s incredibly effective.



 Arguably the best feature of these emails is that they can all be automated. Once the email is built it can be automatically sent to any customers when the time is right. There’s no need to constantly write emails and hit “Send”.



 To find out more about <a href="https://stampede.ai/how-it-works/automations/" target="_blank" rel="noreferrer noopener">automated messages</a> and how to set them up, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Hassle-Free Customer Loyalty

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

The Ultimate Beginners Guide to WiFi Jargon

According to Tech Jury, <a href="https://techjury.net/stats-about/live-streaming/#gref">87% of businesses now use video as a marketing tool</a>. Despite this eye-watering statistic, not all restaurants create either live or pre-recorded video content. If you are yet to grasp video marketing through your website or social media channels, it can seem quite daunting. After all, you are in the business of creating food &#8211; not movies!&nbsp;







That being said, video marketing continues to create a tangible experience for customers of brands all over the world. Instead of reading about your restaurant on a poster or in a magazine, viewers can see in real-time your dishes being prepared, or even your patrons having a good time experiencing your hospitality. It can give a flavour of what to expect when people dine or hold events with you.&nbsp;



Further read: <a href="https://stampede.ai/blog/how-video-marketing-can-boost-your-restaurant/">https://stampede.ai/blog/how-video-marketing-can-boost-your-restaurant/</a>



If you’re ready to embrace live video as an effective marketing tool for your restaurant. Here’s everything you need to know about why video matters and how to get started.&nbsp;



<h4 class="wp-block-heading">Why Video is a Gamechanger</h4>



<a href="https://www.smallbizgenius.net/by-the-numbers/video-marketing-statistics/#gref">Over 500 million hours of videos are being watched</a> every single day on YouTube alone. That’s a staggering level of audience retention that cannot be ignored, especially when you are looking to market your business.&nbsp;



In the old days, you’d need to watch tv or rent a video (remember those?!) to view such content, but now video is everywhere we turn. In fact, it’s within just a couple of swipes or clicks. Before you know it, you’ve fallen down the video black hole and are watching something completely unrelated to what you first clicked on. Normally involving cats!&nbsp;



Video is not just a fad, and our addiction to watching hours of content means it’s the perfect place to market your business. Like live videos or even pre-recorded video ads that run before the video is played. Either way, it’s completely changed the way we consume content and is here to stay. If you’ve ignored live video up to now, it’s time to sit up and listen.&nbsp;



<h4 class="wp-block-heading">How to Go Live</h4>



There are many ways you can create live video content in your restaurant. With the likes of Facebook and <a href="https://stampede.ai/blog/how-hospitality-businesses-can-use-instagram-stories-more-effectively/">Instagram live</a>, it’s never been easier to shoot rolling content that goes out to all of your followers without the need for a professional film crew.&nbsp;



First things first, you should make sure the orientation is correct. Landscape works best! Choose a location that has good lighting and isn’t too noisy, so that your viewers can hear the audio and see your content properly. It’s also possible to buy an external mic or even headphones with a mic. If either the lighting or sound isn’t up to scratch, it’s worth picking up a cheap solution on Amazon that will make your broadcast shine, <a href="https://www.amazon.co.uk/Selfie-Supplementary-Lighting-Enhancing-Smartphones/dp/B01E3NSBFA?ref_=fsclp_pl_dp_1">such as this selfie ring light</a>.



Before you hit the ‘go live’ button, it’s also a good idea to practice what you’re going to say, and have an idea of what you are going to show your viewers. For example, a quick kitchen tour that involves a demonstration of your latest dishes by your head chef. As a quick side note, always check that everyone is happy to be on camera before you start!&nbsp;



<h4 class="wp-block-heading">Remember It’s an Advertisement</h4>



Whatever tone you take with your live video, whether it’s laid back or ultra-formal, remember that the content should reflect the character of your restaurant. Although you might be streaming through a social media channel, it’s not the same as posting on your personal account.&nbsp;



With video, it needs to be constantly engaging so avoid long talking headshots. One of the biggest mistakes video content creators make is assuming people will hang around for hours. With a live broadcast, people might not have time or they might have even joined a few minutes after you went live, so remember to keep this in mind. A good idea is to re-iterate every few minutes who you are and what you are showing people.&nbsp;



On social media especially, your followers will all be notified once you go live, so this can swell your audience up quite quickly. <a href="https://sproutsocial.com/insights/facebook-live-tips/">Make it worth their while, and let your restaurant really shine as you do so</a>. Why should people watch and ultimately book a table with you? Now is the time to tell everyone!&nbsp;



<h4 class="wp-block-heading">Get Creative</h4>



While live video is a marketing tool for your business, that doesn’t mean to say <a href="https://medium.com/@matchthebar/3-easy-live-video-ideas-for-your-restaurant-150bca376ef8">the video you create has to feel like it</a>. Remember that food is a really engaging topic, not least because we all have to eat it several times a day. Aside from showing them the interior of your restaurant, what else can your team literally bring to the table?



Perhaps you want to educate your followers on how to create the perfect pasta. You could even launch a competition, whereby someone who tunes in and correctly guesses a question relating to your business wins a free meal for two.&nbsp;



You might even have a themed night coming up. Live video is the perfect way to show your customers what they can expect if they book with you. And by asking them to tag a friend to bring along in the comments this will up the viewer count even more. Eating is a sociable, fun experience so make sure your live video content reflects this.&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



One of the best ways video creators can <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">connect with their audience</a>, is to tailor the content directly to them. As a restaurant, you might struggle to understand exactly who your key demographic is, so what’s the solution? Here at Stampede, our software can help collate customer information through a <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">customised portal</a>. Allowing you to understand and stay in touch with your customers through insightful marketing data.&nbsp;



Ready to make your restaurant centre stage? <a href="https://signup.stampede.ai/">Sign up for your free trial today</a> and discover how Stampede can skyrocket your marketing potential. Our technology is simple to set up and use and will allow you to increase your sales and customer loyalty. <a href="https://stampede.ai/product/captive-portal/">From live video to email marketing</a> &#8211; staying clued up about who your audience is could not be a bigger advantage when it comes to filling tables at your restaurant.&nbsp;



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How to Make Live Video Work For Your Restaurant – Lights, Cooking, Action!

5 Tips to Make Your Restaurant More Instagrammable

Turn Customers into Fans with Merchandise for Hospitality

Staycations: 6 Ways To Get Your Business Noticed

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Can You Market To ‘Track and Trace’ Customers?

5 Technology Tools for hospitality businesses to reopen with after lockdown

5 Technology Tools to Help Hospitality Reopen After Lockdown

How to Set Up a Competition on Social Media Channels

Upskill in the downtime - where to learn new digital skills

Where To Upskill During Downtime

Hospitality business owner working on projects

How Your Hospitality Business Can Make the Most of Downtime

Planning, importing data, reporting. These are the bread around the meat of your marketing campaigns (i.e. the fun bit with all the actual content).



In most platforms, campaign reporting often creates more questions than answers, is hard to understand and difficult to navigate.



Likewise, importing CSV lists is often a major frustration for marketers across the board.



It can be so much easier to plan and iterate on your email campaigns, and we’ll prove it.



<h2 class="wp-block-heading" id="h-what-s-new">What&#8217;s New?</h2>



<h3 class="wp-block-heading">Segments</h3>



Create new segments in one click from past campaigns.&nbsp;



Target just the openers, or just the clickers to double-down on conversions with a tailored follow-up campaign.



Navigate to a campaign, head to the reports and you’re one click from a new audience segment.



Follow-up campaigns to engaged, but not converted, customers are hugely effective at increasing conversions.



Try it now.



<h3 class="wp-block-heading">Planning</h3>



A small but critical part of your campaigns. When should you send them? Normally this takes months of testing to get answers.



To get you an answer now, we’ve added a new AI-powered helper to give you better insight into the best send times for your business.



You can now see the best day of the week and time of day to send emails for maximum performance, based on your past campaigns.



<h3 class="wp-block-heading" id="h-reporting">Reporting</h3>



From what we’ve seen out there, these tend to be quite rubbish.&nbsp;



With this latest update, our campaign reports provide the detail that so many miss, giving you valuable insight in seconds&nbsp;



<ul>
<li>Improved conversion attribution reports show real spend at your venue via walk-ins / bookings / gift card sales / online orders</li>



<li>Full email click maps help you pinpoint the most popular content in your campaign, so you can optimise future emails and boost your click-through rate</li>



<li>Quick breakdowns of Most engaged contacts and top clicked links, make it easy to see what performed best and who your biggest fans are</li>



<li>Export reports to CSV for further analysis. Handy if you need to send them on to third-parties outside your organisation, or merge with other data.</li>
</ul>



<h3 class="wp-block-heading" id="h-data-imports">Data Imports</h3>



<ul>
<li>CSV uploads are way faster with bigger files. Merge and move lists faster. If this has been holding you back from switching email platform, it’s time to reassess.</li>



<li>Auto-emails will tell you when an import is done. Hit “Upload” and get back to designing the email whilst your audience populates.</li>



<li>Field mapping: also faster.</li>
</ul>



All of this is now available on your Stampede account, so<a href="https://product.stampede.ai"> get stuck in.</a>&nbsp;



If you need any help you can reach our team on <a href="mailto:support@stampede.ai">support@stampede.ai</a> or visit our Knowledge Base

Love it or hate it, we all had some time now to form our own opinion on AI-generated content such as <a href="https://openai.com/blog/chatgpt/">ChatGPT</a> from OpenAI.&nbsp;



One thing is for sure, it is definitely causing one of the biggest uproars in the marketing world at the moment. You can’t escape it and it’s hard to keep up with the pace of its change.&nbsp;



With <a href="https://stampede.ai/connect">&#8216;.ai&#8217; in our web address</a> and a penchant for all things technology, we had to follow the hype and did some playing around with it to test it for you.



With every new thing, there’s the good, the bad and the ugly. So here’s our take on the latest craze of AI tools.



<h2 class="wp-block-heading" id="h-take-it-with-a-pinch-of-salt">Take it with a pinch of salt</h2>



One of the great fears is that you might end up with plagiarised content. Such content could harm you in the eyes of Google (and others) in terms of search engine optimisation.



We’ve run some AI-generated content that we had written against a plagiarism checker and well, the outcome wasn’t looking good, hitting above the 90% mark. So this is something some of the platforms still need to work on.



Besides the originality of content, you also want factually correct information. There have been a good amount of examples floating around (see example below) showing incorrect output which might lead to misinformation spreading unwantedly.



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="950" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png" alt="AI-generated faulty content" class="wp-image-22938" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-1024x950.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-300x278.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-768x712.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41-150x139.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Screenshot-2023-02-10-at-06.55.41.png 1102w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Platforms have always made it clear though, that the emphasis is mostly on creativity, not on factuality. So make sure to always double-check the output and apply some common sense.



And now, the biggest question of all: will it replace the human writer?&nbsp;



No.&nbsp;



AI is a tool, like any other we use in marketing, i.e. design tools, keyword research platforms, etc. A tool that can make our daily jobs easier, quicker and more efficient.&nbsp;



It’s more like your new writing assistant than a fully-fledged digital ghost author.



<h2 class="wp-block-heading">The tricky bit</h2>



Getting the input right is by far the most important yet most difficult bit when generating AI content.



You might not need to write the entire content yourself but you still need to figure out how to get high-quality content or the ideal structure of a piece.



So at least at the beginning, you will spend a decent amount of time on the AI tool. It’s about trying and testing different input styles to get it where you want it to be and in line with your brand voice.



Our tip: aim for simple instructions. How would you explain this to a friend?&nbsp;



It’s also essential to read the manual. You need to be able to speak the instruction language that the tools understand. They use different jargon to how you would ask for something naturally.



Below is a quick Jasper command example.



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="458" src="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png" alt="Jasper commands" class="wp-image-22932" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1024x458.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-300x134.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-768x343.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1536x686.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-1200x536.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command-150x67.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/02/Jasper-command.png 1696w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading">Make AI-generated content work for you</h2>



No doubt, there is a lot you can do with AI, especially in marketing where we spend much of our time producing new content.



Here are 10 quick ways AI tools can take some workload off you:



<ol>
<li>Brainstorm on certain topics/keywords</li>



<li>Generate subject/headlines</li>



<li>Create and improve headlines for ads</li>



<li>Produce long-form content, like blog articles</li>



<li>Get instant social media posts</li>



<li>Produce SEO-relevant content</li>



<li>Create sales emails &amp; workflows</li>



<li>Do keyword research&nbsp;</li>



<li>Optimise FAQs</li>



<li>Summarise content into bullet points</li>
</ol>



<h2 class="wp-block-heading">The Takeaway</h2>



It’s fair to say that AI is at a starting point. With time those tools will learn and improve and ultimately get better.&nbsp;



Savvy marketers will figure out pretty soon how to leverage it to their full advantage. And sooner or later, AI will probably become a part of our tech stack.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stay tuned for <a href="https://stampede.ai/blog/chatgpt-vs-jasper-the-two-most-popular-ai-tools-compared">part two of this series</a> to find out more about how ChatGPT and Jasper, two of the most used tools compare.

AI Tools for Marketers: An Insider’s View

How to stay relevant right now if your hospitality venue is still closed? We have gathered some promotion tips for you to boost your sales.



<hr class="wp-block-separator"/>



Reopening has finally kicked off across the UK. Businesses and customers have been looking forward to this for a long time. Lots of work and effort has gone into a successful reopening in the past few weeks. Sticking to all guidelines and making it safe for customers and staff.&nbsp;



According to <a href="https://www.morningadvertiser.co.uk/Article/2021/04/19/How-many-pubs-reopened-outside-on-Monday-12-April" target="_blank" rel="noreferrer noopener">recent figures </a>though, only a quarter of licensed UK venues were able to open for outdoor trading. Some simply don’t have any outdoor area or not enough space to adhere to distancing rules. Those venues have to stay patient to be able to open in a few weeks with rules further easing.



So, how do you make sure your closed business stays relevant if your neighbour has just opened up welcoming customers back in?



We had a look into some questions that might come up for those that are still closed and only operate through takeaway and/or delivery. Check out our ultimate promotion tips and ideas to boost your venue sales.



<h4 class="wp-block-heading" id="h-how-to-promote-takeaway-and-delivery">How to Promote Takeaway and Delivery?</h4>



In general, it all comes down to staying at the front of your customers’ mind. Making sure that your venue is trending on all relevant channels, on a regular basis.&nbsp;



<h4 class="wp-block-heading" id="h-communication-methods">Communication Methods</h4>



The main focus here should be on email and SMS, followed by socials. Social media will be dominated by content from places open and serving. So, show up where others are not so visible.



Emphasise on the fact that reopening is coming closer for your business and in the meanwhile:



“To help you pass/shorten the waiting time &#8211; don’t miss on your weekly dose of your favourite [meal/drink]. ”



“Do you miss us? When was the last time you had [meal/drink]?“



“Rainy day? What about staying in and order some [meal/drink]?”



“Lunch’o’clock and still working from home? Time for a [meal/drink] order!”



<h4 class="wp-block-heading" id="h-special-promotions">Special Promotions</h4>



For an extra nudge, come up with special offers and deals. Create a sense of urgency by using limited time offers or special weekend deals:



“Get % off for takeout orders placed with alcoholic drinks only valid between … pm and &#8230; pm.”



“For every 10th takeaway/delivery order places &#8211; Your chance to win a reopening voucher.”



“Free dessert to the first 15 takeout/delivery customers who use the code “SWEET.”



In combination with a Social Media contest:



“Who will be your first date once we’re open again? Tag to win.”



In combination with your loyalty scheme:



“Collect 5 stamps for all takeaway\delivery orders to get … % off for your first reopening meal.”



“We value your loyalty. Order now and save later.”



<h4 class="wp-block-heading" id="h-inspiration-jump-on-the-picnic-bbq-season">Inspiration &#8211; Jump on the Picnic &amp; BBQ Season</h4>



Picnic and BBQ season has begun! A nice way of meeting friends &amp; family for some quality time outdoors. Plus, the weather is improving day by day and it stays within lockdown rules.&nbsp;



Promote a special picnic-style and/or BBQ takeaway or meal kit to further boost your sales. You can either just provide the food and drinks or the full hamper. <a href="https://www.olivemagazine.com/guides/top-10-take-away-picnic-hampers-in-london/" target="_blank" rel="noreferrer noopener">Get inspired by other venues&#8217; picnic takeaway offers.</a>



<h4 class="wp-block-heading" id="h-what-s-next">What&#8217;s Next?</h4>



Got some great marketing ideas for your takeaway and delivery to bring to life? Get in touch with us on <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">contact@stampede.ai</a> or <a href="tel:0131 510 7008" target="_blank" rel="noreferrer noopener">0131 510 7008.</a>



Follow <a href="https://twitter.com/stampede_speaks" target="_blank" rel="noreferrer noopener">#PrepStartsNow</a> for more tips around a successful reopening and don&#8217;t forget to check out our <a href="https://stampede.ai/prep-start-now/">Prep Starts Now Page</a> to benefit from amazing offers from our industry partners.

Venue still closed? 4 Promotion Tips to Boost Sales

Just in time for the busy festive period our engineering team have put together a brand new level of reporting on the Stampede software: Multi-site reporting.



As we begin working with more and more multi-site clients, the need to provide this level of detail for their marketing and management teams became a big priority. The new reporting suite allows users to compare all their locations working with Stampede, side-by-side across our numerous metrics.



<h4 class="wp-block-heading">How Does It Work?</h4>



At a glance, users can now compare metrics like customer dwell time between their top performing venues, which venues have the highest review scores or easily spot which venue has the most return visitors. Likewise, the reporting can be used to spot potential issues such as a venue with lower than normal new customer numbers. 



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="420" src="https://stampede.ai/wp-content/uploads/2019/11/Total-Customers-1024x420.png" alt="" class="wp-image-13656" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-1024x420.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-300x123.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-768x315.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-1200x492.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-150x62.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-592x243.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-146x60.png 146w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers-219x90.png 219w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Total-Customers.png 1226w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Each location displayed as a bar on the graph</figcaption></figure>



Managers responsible for looking after multiple separate locations will find this time saving, but also incredibly insightful to help spot new trends and opportunities with their venues. You&#8217;ll be able to clearly identify the impact of your other marketing and advertising activities on your venues. Running an event for the first time at one site? You can see the business uplift versus other sites and getting planning for your next event, building on the success.



If you&#8217;re using our Reviews feature you&#8217;ll be able to compare all your locations review scores side by side. Using this info you can then make extra efforts to improve those sites with weaker scores. Dive in to the Reviews section of that site and read your customers&#8217; feedback. In our experience, there&#8217;s always a few easily identified trends that can make for a quick win.



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="419" src="https://stampede.ai/wp-content/uploads/2019/11/New-Customers-1024x419.png" alt="" class="wp-image-13652" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-1024x419.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-300x123.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-768x315.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-1200x492.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-150x61.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-592x242.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-146x60.png 146w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers-220x90.png 220w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/New-Customers.png 1228w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Total across all venues is displayed top-left</figcaption></figure>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="420" src="https://stampede.ai/wp-content/uploads/2019/11/Return-Customers--1024x420.png" alt="" class="wp-image-13653" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--1024x420.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--300x123.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--768x315.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--1200x493.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--150x62.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--592x243.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--146x60.png 146w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers--219x90.png 219w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/Return-Customers-.png 1228w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h4 class="wp-block-heading">Accessing the reports</h4>



To find Multi-Site reporting in the Stampede system head to Analytics -&gt; Multisite. You can change the date ranges and sort the columns by the stats you want to compare. Below the table you&#8217;ll find charts for each of the metrics with all your venues lined up

New Product Feature: Multi-site Reporting

Following on from our recent updates such as <a href="https://stampede.ai/blog/apple-id-login/">Apple ID login</a>, web forms and <a href="https://stampede.ai/blog/new-feature-alert-gift-cards/">e-gift cards</a>, we’ve turned our focus to our mobile app.



The latest version of our Android and iOS mobile apps have been almost completely reworked with our latest features in mind.



Users with access to the web-based <a href="https://product.stampede.ai">Stampede system</a> (product.stampede.ai) can use their existing login details to access the app. From the app Stampede users can:



<ul><li>Receive immediate notifications of important events (new customers, gift card purchases, new reviews etc.)</li><li>Scan and redeem e-gift cards</li><li>Monitor customer reviews that the venue receives</li><li>Get key statistics about their venue(s)</li><li>Get up to the minute reporting on marketing campaigns</li></ul>



This set of streamlined features allows busy users to keep up to date with key info on venues without sitting in front of a PC.



<h2 class="wp-block-heading">Notifications</h2>



Under Account in the mobile app’s menu, you have a wide range of notification types to choose from. This will allows you to choose exactly what activity you want to know about from your Stampede account.



Notification options include:



<ul><li>New customer registration</li><li>New customer visit to venue</li><li>Location Guest WiFi Online/Offline</li><li>Periodic reports of location insights and data</li><li>New gift card purchased</li><li>Marketing campaign activity</li><li>New reviews</li></ul>



These will prove particularly useful for venue owners and managers on-the-go looking to keep an eye on performance. It is also useful for IT partners in case there is an issue with <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a> in a venue.



<h2 class="wp-block-heading">Gift Cards</h2>



Another core function of the new mobile app is using it to scan and redeem <a href="https://stampede.ai/how-it-works/gifting/">Stampede e-gift cards</a>. The app includes a scanner to use on the QR code that your customers receive by email when they purchase an e-gift card via your landing page.



You can also see a full list of all gift card purchases and redemptions.&nbsp;



We’d recommend installing the app on a device in your venue or within reach of your POS, so that any staff member dealing an e-gift card can process the sale with ease.



If you haven’t set up Gift Cards yet you can do that, for free, <a href="http://signup.stampede.ai?source=gifting">HERE</a> 



<h2 class="wp-block-heading">Reviews</h2>



On the app, you will find a light version of our <a href="https://stampede.ai/how-it-works/automations/">Reviews</a> feature. You can see the latest reviews and all the historic ones too. With immediate notifications, you act on any new reviews that come in fast. 



Whether that’s a personal thanks to the customer or rectifying a problem, you’ll have the info you need in your hand.



<h2 class="wp-block-heading">Reports and Stats</h2>



Lastly, we wanted to mention the “everything else” of the app.&nbsp;



You can keep an eye on your latest <a href="https://signup.stampede.ai?source=Marketing">email and SMS campaigns</a>, watching as your customers interact with them.



You’ll also find a range of stats about people visiting your venues via the <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a> presence data and registrations (from all Data Sources), with options to look back over several time periods or watch it live.



The Stampede mobile app is available to use on nearly 15,000 devices and can be downloaded from the <a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489">Apple App Store</a> or <a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489">Google Play Store</a> for free. You’ll find us under the Business tools section.



If you’ve like to learn more about our apps or submit any feature requests you can <a href="https://stampede.ai/contact/">contact us here</a>.



<div class="wp-block-image size-large"><figure class="alignright size-large is-resized"><a href="https://play.google.com/store/apps/details?id=ai.stampede" target="blank" rel="noopener noreferrer"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/09/bx-playstore.png" alt="Google Play Store Logo" class="wp-image-13072" width="359" height="137" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore.png 604w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-300x114.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-150x57.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-592x225.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-158x60.png 158w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-playstore-236x90.png 236w" sizes="(max-width: 359px) 100vw, 359px" /></a></figure></div>



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<div class="wp-block-image size-large"><figure class="alignleft is-resized"><a href="https://apps.apple.com/us/app/insight-for-stampede/id1510236489" target="blank" rel="noopener noreferrer"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/09/bx-appstore.png" alt="Apple App Store Logo" class="wp-image-13071" width="369" height="141" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore.png 604w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-300x114.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-150x57.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-592x225.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-158x60.png 158w, https://website-backend.stampede.ai/wp-content/uploads/2019/09/bx-appstore-236x90.png 236w" sizes="(max-width: 369px) 100vw, 369px" /></a></figure></div>
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Stampede Mobile App - available on Android and iOS

Mobile Apps – Feature Update

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, world class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button btn_fluid=&#8221;custom&#8221; btn_custom_width=&#8221;100%&#8221; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;What People Say&#8221; button_type=&#8221;outline&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fwhat-people-say%2F|title:What%20People%20Say&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space el_class=&#8221;m-img&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Are you using Ubiquiti UniFi access points for your in-venue guest WiFi?[/fildisi_callout][/vc_column][/vc_row]

UniFi

Fact is, your customers’ digital experience is a critically important part of their in-venue experience. You’ve probably paid attention to the way your digital solutions (menu, order &amp; pay, …) look from a customer’s point of view. You made sure the user interface is in line with your branding and easy to navigate for your customer.&nbsp;But what about your Guest WiFi sign-up?&nbsp;Are you making these common Guest WiFi mistakes?



<hr class="wp-block-separator has-css-opacity"/>



Over the years we have come across a huge variety of good, bad and ugly Guest WiFi sign-ups in hospitality businesses. Well designed ones and also some not as attractive and user friendly as one would hope for.



Since we&#8217;ve been allowed back into restaurants and bars, we&#8217;ve gotten back into our old way of examining what&#8217;s out there and sharing it with the team.



Below are 3 anonymised examples, based on real Guest WiFi sign-ups and what needs improved on them.&nbsp;



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 31%"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="1080" height="1920" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups.png" alt="" class="wp-image-20052 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups.png 1080w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-169x300.png 169w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-576x1024.png 576w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-768x1365.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-864x1536.png 864w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-150x267.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Phone-Mock-ups-592x1052.png 592w" sizes="(max-width: 1080px) 100vw, 1080px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-case-number-1-lacklustre-design">Case Number 1: Lacklustre design</h4>



Even though this sign-up has a logo, it’s not representing the brand very well. Always make sure to test your splash screen for both desktop and mobile to avoid parts of your logo or text being displayed awkwardly.&nbsp;



The overall look is quite plain and basic, which does reflect poorly on the brand. The bland button colour and its slightly off-centred alignment, as well as the missing background image contribute to a negative customer experience.



Also, watch for poorly chosen data fields. “age” in this case could be changed for “birthday” to provide data for birthday marketing campaigns.



This example also isn’t GDPR compliant as people can agree without having seen the terms first.
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<div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 31%"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="1080" height="1920" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/1.png" alt="" class="wp-image-20054 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/1.png 1080w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-169x300.png 169w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-576x1024.png 576w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-768x1365.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-864x1536.png 864w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-150x267.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/1-592x1052.png 592w" sizes="(max-width: 1080px) 100vw, 1080px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-case-number-2-gdpr-fail">Case Number 2: GDPR fail</h4>



In this example, we wanted to focus on one important must-have part of your WiFi sign-up. The GDPR rules require by law that you give users access to your Terms &amp; Conditions and offer them the opportunity to decline any data usage for e.g. marketing purposes.&nbsp;



Other than the legal issues here, the design is very text-heavy. Leave space for larger text by saying less. Keep it clean and try not to confuse people with technical details!
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<div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 32%"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="1080" height="1920" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/2.png" alt="" class="wp-image-20053 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/2.png 1080w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-169x300.png 169w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-576x1024.png 576w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-768x1365.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-864x1536.png 864w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-150x267.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/2-592x1052.png 592w" sizes="(max-width: 1080px) 100vw, 1080px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-case-number-3-create-a-password">Case Number 3: Create a password?</h4>



Overall this splash screen looks pretty bland and branding is clearly missing, which we mentioned earlier.&nbsp;



The thing that catches your attention here is the fact that this sign-up asks for a password. It&#8217;s an odd thing to ask for when joining a guest WiFi network and might also keep them from signing up at all.



In this example we can’t see any password setting rules (number of characters, 1 number, 1 special character, etc.) but we all know how awful those are for many people. Avoid the problem altogether by avoiding the need for passwords.
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<div style="height:41px" aria-hidden="true" class="wp-block-spacer"></div>



So far, so good, but how can you avoid those Guest WiFi mistakes? How should the ideal WiFi sign-up look like?&nbsp;



<div style="height:41px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 32%"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="625" height="652" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2.png" alt="" class="wp-image-20051 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2.png 625w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2-288x300.png 288w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2-150x156.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Social-Media-Posts-2-592x618.png 592w" sizes="(max-width: 625px) 100vw, 625px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-1-branding-overall-user-experience">1. Branding &amp; overall user experience</h4>



The first impression of these two examples is completely different compared to our previous ones. The navigation for the customer is straightforward.



The design looks appealing with <a href="https://www.oberlo.com/blog/branding-statistics">consistent branding</a>. Text size and alignment are neat and the CTA buttons are highlighted.
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<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 32%"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="1066" height="1046" src="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39.png" alt="" class="wp-image-20055 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39.png 1066w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-300x294.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-1024x1005.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-768x754.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-150x147.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2021/06/Screenshot-2021-06-18-at-07.16.39-592x581.png 592w" sizes="(max-width: 1066px) 100vw, 1066px" /></figure><div class="wp-block-media-text__content">
<h4 class="wp-block-heading" id="h-2-gdpr-rules">2. GDPR rules</h4>



In the examples above all GDPR rules are clearly stated before the login page appears and customers have a choice of accepting or declining.



If they decline, you can still provide them with WiFi access.&nbsp;
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Final words of advice: Judge your WiFi login experience as if it was another page on your website. Would you be happy for it to represent your brand?



Our captive portal solution allows you to design awesome looking splash screens in just a few simple steps. <a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Reach out</a> to one of our team to get you started.

Avoid These 3 Common Guest WiFi Mistakes

There are some essential strategies that hospitality operators should implement to unlock the full potential of their Customer Relationship System (CRM).



In this article, we’ve collated 8 easy-to-implement <a href="https://stampede.ai/blog/how-to-create-a-hospitality-crm-strategy-that-drives-results">CRM strategy tips</a> for you to help you get started.



<h2 class="wp-block-heading" id="h-1-proper-staff-onboarding">1. Proper staff onboarding</h2>



New hires should get standardised onboarding training, covering all CRM features. This way they are equipped with the necessary skills and knowledge to succeed in their roles from the beginning on.



Additionally, you should highlight how a CRM can be best used on a daily basis. It increases efficiency and lessens the overall workload.



<h2 class="wp-block-heading" id="h-2-define-clear-goals">2. Define clear goals</h2>



As with every successful project, using a hospitality CRM should also include setting long-term goals.



The first step is to identify what you want to achieve. Then work backwards to determine what steps you need to take to get there. Goals should always be specific and measurable using your CRM data and relevant features.



Make sure to keep track of your progress along the way to determine if you need to adjust your marketing or sales strategy.



<h2 class="wp-block-heading" id="h-3-make-use-of-crm-reports-and-analytics">3. Make use of CRM reports and analytics</h2>



Another CRM tip is reports and analytics features. They provide actionable insights into the performance of your business and help you identify trends to make improvements.&nbsp;



You can create customised report dashboards with metrics that matter most to your business, highlighting areas of strength and weakness. An overview dashboard also allows you to compare multiple venues in one glance.



<h2 class="wp-block-heading">4. Integrate with other tech tools</h2>



Collate all your data sources into your CRM solution to streamline your operations and build a full 360° customer profile.&nbsp;



Rather than manually uploading spreadsheets, make sure to set up automations to save time and reduce errors.



<h2 class="wp-block-heading" id="h-5-keep-your-crm-data-clean">5. Keep your CRM data clean</h2>



To maximise the CRM system, it’s absolutely necessary that hospitality operators keep their data clean and up to date all the time.



Make sure that customer profiles and mailing lists are regularly updated.



In addition, removing unengaged customers from the database helps to save time and money. It keeps your data relevant to who you are marketing to.&nbsp;



<h2 class="wp-block-heading" id="h-6-automate-as-much-as-possible">6. Automate as much as possible</h2>



By automating simple processes through your CRM, you can streamline your entire operation. But also free up time to focus on more strategic, high-level tasks.&nbsp;



For example, through <a href="https://stampede.ai/how-it-works/marketing">marketing automation</a> businesses can send personalised email and SMS messages on auto-pilot that drive repeat visits.



<h2 class="wp-block-heading" id="h-7-use-customer-interaction-to-upsell">7. Use customer interaction to upsell</h2>



CRM data insights help operators to better understand customer preferences, buying habits, and pain points.&nbsp;



Armed with this knowledge, hospitality operators can offer customers tailored products or services based on their past interactions. This allows them to create a memorable customer experience.



<h2 class="wp-block-heading" id="h-8-use-profile-tagging">8. Use profile tagging</h2>



Using the profile tagging feature in your CRM is another powerful tip. It helps organise your customer data into categories based on shared characteristics.



From this, you can then send out highly-targeted campaigns that are more effective, engaging, and likely to drive conversions.&nbsp;



<h2 class="wp-block-heading" id="h-summary">Summary&nbsp;</h2>



All of these actionable 8 CRM tips can be incredibly powerful in driving customer loyalty and revenue in your hospitality business.



There is no doubt that taking some time now to dive deep into understanding the power of a CRM-driven business will only pay dividends for years to come.