Fliers, table-toppers, menu inserts, posters and trained staff are all well-established methods of increasing spend per head or spend per visit. However, the right technology setup can give you even greater control over customer purchase behaviour in the venue.
Landing Page Redirects
Many apps, including guest WiFi, offer the ability to redirect customers to a website landing page of your choice as part of normal use. These pages function as an interactive flier or poster, and are cheaper, faster and easier to update than a whole venue full of printed materials.
A special offer only available on that page can be used as an incentive to capture more customer data or make customers feel extra special by finding a secret offer.
Email and SMS Marketing
With the right messaging system and guest data on hand, you can send promotions and offers to customers whilst they’re in the venue.
Reward or encourage loyalty with special offers for returning customers. Certain apps will even allow you to target big spenders with marketing campaigns.
Landing pages, while useful, don’t guarantee that customers will pay attention. Stampede’s Upsell feature works like Stories on social media to deliver digital fliers to return customers right on their phones. It’s fast to set up and you can change the offers as often as you need. Increase offer uptake, test new offers and save money on printed materials.
To find out more about how to increase customer spending in your venue, get in touch with one of our team.