Very soon, hospitality venues will be encouraged to have another QR code in their venues.
Much like New Zealand, the U.K. Government have created a QR code check-in system, as part of the new NHS contact tracing app, for hospitality businesses to display in venues.
Many Track and Trace systems are QR code-based, but the NHS QR codes are separate. With many places also using QR codes for order-and-pay apps or digital menus, we’re heading for customer QR overload.
But there’s a way to cut back on QR codes. Customer WiFi.
Here are some of the advantages of using WiFi as part of your track and trace system.
- The process is easier for customers. No downloading QR scanner apps, no queuing to scan the code on the door. Just connect to the WiFi in a way that’s familiar to most of the population.
- It’s still GDPR compliant. We’ve put a lot of effort into our guest WiFi system so that venue owners don’t have to fret about data compliance, and customers know that their data is handled correctly
- Each visit is time-stamped, the system automatically records when people are in the venue – and when they leave.
- Customers don’t need to scan again and again. The WiFi system remembers them when they come back, so they don’t have to scan the code to check-in again.
- Free internet makes people happy and it will take the friction out of other digital services and apps that depend on internet connectivity.
The way customers use WiFi when out dining and drinking hasn’t changed. Using it for Track and Trace is one less weight on the customer experience.