It’s now been just over a week since the U.K. government set lock-down in place to prevent coronavirus spread. At Stampede we were already fully stuck in our work from home setup and up to speed again. We were really thankful to be able to do this. It allowed us to get on with some really important projects quickly.
Here’s a roundup of what we’ve been doing to help out our customers and the sector overall:
- Built and launched a free digital gift card generator
- Made the Marketing features free to all
- Built a database CSV import system for Marketing
- Designed and added multiple new email marketing templates
Free Digital Gift Card
Something we’d had in the pipeline for a while, but seeing the immediate need for pay-it-forward systems as lock-down commenced meant we brought this to the top of the pile.
In roughly 3 days our product team pulled it all together and we had a working digital gift card system for anyone to use, for free.
Interest is already picking up and feedback from users so far has been positive. We look forward to seeing this getting plenty of use.
We’re now adding extra functionality and polish to the system but anyone can start using it right away
Marketing For Free
There were two stages to this decision. First – we wanted to make sure any and all businesses using Stampede had an easy way to talk to their customers and give them critical updates. And so, email and SMS marketing is now available to everyone regardless of their plan.
Second – if it was free for all customers, there’s no reason it shouldn’t be free to other businesses like them. They needed to send critical updates too and we wanted to help with what we can.
This pushed us to:
Database Upload with CSV
It was a necessary addition to make sure businesses could make full use of the Marketing features. Like Gift Cards it was moved up to highest priority for the product team.
This is live now too, enabling any business with a CSV database of their customers to upload to Stampede and start sending emails.
New Email Templates
After seeing what sorts of activities our customers were turning to in order to keep operating, our marketing success team built some brand new email templates inside the Stampede Marketing system.
To help businesses promote these new activities faster there’s now a template for “We Deliver” with logos of popular delivery apps included; “Takeaway Available” for those offering takeaway; and “Gift Cards” to help promote the new digital gift cards businesses would set up, also within Stampede.
As part of the Marketing feature, these are all free to use as part of the updates covered above.
It’s been a fairly hectic week (and a bit) for everyone but as time marches on we hope that the new activities and processes become the new norm for people, and the businesses are able to find their feet in new and successful ways.
If you’re not an existing Stampede user you can sign up for access to Gift Cards and Marketing HERE.