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Since its invention, the internet has expanded into every part of our lives. This includes educational institutions like schools and universities. Students have come to rely on the vast amount of information they can gather online for research purposes. Thinking of my own education, especially at university, it is clear that the internet made things a lot easier.

Offering WiFi in education is a must. Without the internet, students would actually have to read books and remember everything they’ve ever read &#8211; unthinkable!
<h2>Content Filtering</h2>
Since the internet is open 24/7, procrastinating is easier than ever before (clearly a student speaking here). People who blame certain websites for distracting students and pupils, clearly have a point. Whereas some pages are helpful and informative, other websites are just going to steal your time. Especially in education, content filtering can support students and pupils to fully focus while on a school supplied network. Making certain websites inaccessible does not only prevent distraction, it is also protection, especially for younger pupils. Just think of all the harmful content that’s out there in cyberspace. Content filtering is not only helpful for students to focus better on the actual important information on the web, it is also a simple way for schools to filter harmful and offensive content to <a href="/blog/safer-internet-day" target="_blank" rel="noopener noreferrer">protect younger pupils</a>.
<h2>Security</h2>
If an educational institution offers a single accessible network, it can clearly be considered a security threat. Storing teacher or management material on the same network that is shared with students, can lead to security breaches quite easily and can lead to sensitive data falling into the wrong hands. Which student wouldn’t love a copy of that really hard exam that’s coming up next week? Therefore, two separate networks are absolutely essential to prevent a breach from happening &#8211; one for sensitive back office information and another for student access.
A network breach is not the only security threat that educational institutions might face. Giving out passwords to students for accessing a wireless network  might seem a good solution at first &#8211; but, sorry to disappoint here- it’s are not. In order to provide the institution and the students with the safest way to connect, we recommend using a splash page that supports data encryption and therefore ensures the safest connection. Plus, you can put the University’s logo there and brand it accordingly.
<h2>Whitelisting/ Blacklisting</h2>
Another useful tool to manage educational networks better is blacklisting. Simply <a class="" href="/blog/kicking-people-off-your-wifi" target="_blank" rel="noopener noreferrer">ban unwanted network users</a> and make sure only the people who are supposed to use it, are actually on the network. A whitelist, on the other hand, can make it easier for authorised staff to connect.  Teachers on the whitelist can login instantly and without any effort and on a daily basis.
To provide a seamless and secure WiFi experience in education, Stampede created a unique set of tools that help institutions to manage networks better. If you want to find out more on how to provide safe internet to pupils and students, click below or feel free to get in touch with us.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

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WiFi in Education

With the latest release of our software &#8211; <a href="https://stampede.ai/blog/connect-version-4-0/">Version 4.0</a> &#8211; we have added a brand new feature that will transform how promotions are delivered to customers in venues. Our Story feature.







WiFi Stories allows you to promote news, offers, events and more in a dynamic way. On your <a href="http://connect.stampede.ai">Connect account</a> you can now create tiles for individual promotions and messages, that will be shown to returning visitors to your venue, after they login back into the WiFi. Each tile will be shown for 12 seconds before moving on, with a countdown timer along the top.



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="800" height="593" src="https://stampede.ai/wp-content/uploads/2019/06/Stories-small-loop.gif" alt="" class="wp-image-12594"/></figure>



Heres the clever bit. Stories guarantees visibility of your promotions and messages &#8211; as visitors can&#8217;t access the free WiFi until they have watched your Stories. You&#8217;ve got them in your venue, and now you&#8217;ve got their attention &#8211; use it wisely!



Also, you can track impressions from the Stories and track clicks and interactions on these in the Connect platform, alongside our improved dashboard, analytics and other marketing tools.



Our WiFi Stories feature is a first of it&#8217;s kind for guest WiFi systems and captive portals, and we&#8217;re super proud of this innovation and how it can help businesses reach customers in new ways.



If you want to know more setting up and using Stories on your existing Connect account, or are interested in finding out how it can fill a gap in your marketing and promotions &#8211; <a href="https://stampede.ai/contact/" target="_blank" rel="noreferrer noopener" aria-label="contact our team (opens in a new tab)">contact our team</a>.

Introducing: Stories

24,809,748 &#8211; that’s the total number of emails that our customers sent using Stampede in 2022!&nbsp;



Big data like this is cool, but we’re more interested in big results.&nbsp;



The actual power of email marketing comes from the data it tells. So we dug deeper into this data to compare the performance of those emails to the (former) industry average.



<h2 class="wp-block-heading">The State of Hospitality Email Marketing in 2023</h2>



Hospitality email marketing in 2023. It’s not looking great for most. The hospitality industry is criminally underserved when it comes to high-quality email marketing tools. Especially, if you compare it to other industries like retail, eCommerce and so on.&nbsp;



As a result, email marketing is underutilised and treated as a pariah, an outcast of marketing channels.



Now, it has been another tough year for the industry. Many operators were looking for ways to stay in touch with customers to keep the revenue stream up.&nbsp;



Usually, that’s where email marketing comes in, with an average ROI of <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics">$40 for every $1 </a>spent. It is possibly the most reliable tool that allows businesses to connect with their customer to keep them coming back.&nbsp;



However, to achieve maximum results, a customer database is required, which is easily built with the right tech tools.



And that’s where the problem lies. Data is worthless without the right tools to hand to work with it.



So the first key takeaway here is: if the tools provided would be a better fit for the industry and its needs, more would get the big benefits from email marketing.



Before we dive into the 2022 email marketing numbers in more detail, time to bust one common myth.



<h2 class="wp-block-heading">Myth #1 &#8211; Emails Are Not a Thing Anymore</h2>



A common objection people have to email marketing is that it’s a channel of the past and no one is really using it anymore. And the stuff that comes through might not be of the best quality, so people will probably ignore their emails anyway.&nbsp;



Numbers tell a different story:



In 2022 <a href="https://www.oberlo.co.uk/blog/email-marketing-statistics">over 333.2 billion emails</a> were sent and received EVERY. DAY.



<a href="https://www.constantcontact.com/blog/email-marketing-statistics/">61% of customers actually want to receive promotional emails</a> from their preferred brands.&nbsp;



So, if <a href="https://stampede.ai/blog/3-time-saving-newsletter-tips-to-keep-people-engaged">done right</a>, your chances of standing out in a busy inbox are still better than you do on social media.&nbsp;



<h2 class="wp-block-heading" id="h-2022-key-email-marketing-figures-compared">2022 Key Email Marketing Figures Compared</h2>



For 2022 the <a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/">average industry</a> open rates for emails were 20%.



What does that tell us? If you have 1,000 people on your mailing list, 200 of them will open it. You probably reckon that’s not worth all the effort.&nbsp;



However, when the open rate is nearly 50%, that’s when you can’t afford to avoid this channel any longer.&nbsp;



So, let’s have a look at how average results from Stampede users compare to the average industry numbers when it comes to key email marketing 2022 figures.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="633" src="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png" alt="" class="wp-image-22884" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1024x633.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-300x185.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-768x475.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1536x950.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-2048x1266.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-1200x742.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2023/01/Email-performance-bar-chart-1-150x93.png 150w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Stampede emails have a higher delivery rate than the industry average with open rates being 2x higher and click rates even 6x higher. That’s a significant difference for all figures.&nbsp;



Why is that?



Customers expect a personalised experience, both in-venue and digitally. That’s when the data is needed.



With Stampede, you get access to multiple data sources from across the digital customer journey, which is automatically fed into the marketing tool.&nbsp;



Using this combined data they can foster an engaged customer mailing list. Through clever segmentation and automation, they can then send personalised campaigns that achieve much higher conversion rates.



<h2 class="wp-block-heading">Myth #2 &#8211; Tracking Results is Hard </h2>



Another common myth in email marketing is that people think it’s harder to show results to prove campaigns are delivering.



However, compared to other digital marketing channels such as social media, emails deliver much more tangible results that go beyond engagement, likes and views.&nbsp;



With the right setup, results can easily be tracked in real money spent.



It’s also a lot easier to set up this kind of tracking than conversion tracking on Google/Meta etc. Many of these require someone with good web development skills, but tracking email results in hospitality needs no coding skills at all.



<h2 class="wp-block-heading">Stampede Average Campaign ROI</h2>



The Stampede Marketing Suite allows for such detailed campaign reporting where users can track the results based on returning customers.



For 2022, we measured 13.8 million in-venue visits from those that received email campaigns via Stampede.



This means that more than half of the customers getting emails revisited the venue within 12 months! A reliable, steady flow of repeat business like this is going to be critical for success in 2023.



If each of those visitors spent £30 that&#8217;s £414,000,000 worth of transactions!



<h2 class="wp-block-heading">Myth #3 &#8211; Too Much Work</h2>



Another big blocker for email marketing is the assumption that it is too time-consuming and too difficult to get right.&nbsp;



Plus, once the email is out it’s out, which causes insecurities, especially for new and non-marketing operators.&nbsp;



Whereas a social post can be deleted if needed and seems to be quicker to set up, so that’s where they’d rather focus.



However, creating and sending great email content is no harder than creating social media posts. Best tools make it easy for anyone to build an email with templates, functional drag-and-drop builders and great customer support.



<h2 class="wp-block-heading" id="h-sector-success-stories-in-2022">Sector Success Stories in 2022</h2>



Here are 5 examples of how Stampede customers have successfully used email marketing in 2022.



<figure class="wp-block-table is-style-regular"><table class="has-foreground-background-color has-background has-fixed-layout"><thead><tr><th>Venue type</th><th>Pubs &amp; Restaurants</th><th>Pubs</th><th>Eateries</th><th>Hotels</th><th>Bar</th></tr></thead><tbody><tr><td>Number of venues</td><td>19</td><td>15</td><td>4</td><td>3</td><td>1</td></tr><tr><td>Emails sent in 2022</td><td>9,812,955</td><td>1,196,940</td><td>108,533</td><td>383,531</td><td>354,452</td></tr><tr><td>Average open rate</td><td>36%</td><td>52%</td><td>70%</td><td>61%</td><td>50%</td></tr><tr><td>Repeat visits</td><td>1,030,177</td><td>1,500,107</td><td>268,309</td><td>174,845</td><td>9,112</td></tr><tr><td>Return-on-Investment</td><td>&gt;£10,500,000</td><td>&gt;£2,322,000</td><td>&gt;£185,000</td><td>&gt;£1,167,000</td><td>&gt;£218,900</td></tr></tbody></table><figcaption class="wp-element-caption">Anonymised data based on Stampede users accounts</figcaption></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading" id="h-2023-email-marketing-forecast">2023 Email Marketing Forecast</h2>



Looking ahead to what 2023 might bring, we can say one thing for sure &#8211; email will remain the number one marketing channel for return on investment. 



Especially, for smaller hospitality brands email will become an integral part of their success strategy moving forward as tools become easier to use.



The rising trend of personalisation will continue and it will get even more powerful as more industries will figure out how to combine customer data.



Lastly, more businesses than ever will move away from big providers like Mailchimp towards industry-specific tools that meet their tailored needs.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Don’t see the results you want from your email marketing? Reach out to get started with <a href="https://stampede.ai/how-it-works/marketing">Stampede</a>&nbsp;for better marketing and more revenue this year.

2022-23 Email Marketing Report – Get 2x Higher Open Rates

EnGenius Tech now a Stampede technology partner

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

A common struggle with loyalty programs is that it takes customers too long to earn enough points to redeem.&nbsp;



As a consequence, customers lose interest quickly.



By using gamification elements to support your loyalty schemes, you can speed up the whole process whilst keeping customers on the hook.



<h2 class="wp-block-heading" id="h-why-gamification-works">Why gamification works</h2>



Gamification adds a fun element to a loyalty scheme. The concept behind it leans heavily into our competitive spirit and reward-seeking behaviour.&nbsp;



Here are 4 reasons for implementing gamification:&nbsp;



<ul class="wp-block-list">
<li>Keep customers engaged and interested. Customers earn extra points as a top-up, quite often these are linked to instant rewards.</li>



<li>Increase brand awareness. It encourages customers to interact with your brand more often.</li>



<li>Get more customer data. Customers spread the word when they have fun, which will lead to a snowball effect.</li>



<li>Attract a wider range of customers. Gamification is ideal if you want to bring in younger generations.</li>
</ul>



To help you get started, we’ve gathered 5 gamification ideas. These will power up your loyalty scheme to keep customers thrilled.



<h2 class="wp-block-heading">5 engaging gamification ideas for your loyalty scheme</h2>



<h4 class="wp-block-heading">1. Gamification Challenges</h4>



A limited timeframe with the chance to win something exciting hypes customers up to take part.



Monthly or seasonal challenges are probably the most cost- and time-efficient gamification tool for your loyalty scheme to boost interaction.



Simple examples:



<ul class="wp-block-list">
<li>Online quizzes</li>



<li>Guessing games</li>



<li>Tag &amp; share challenges</li>
</ul>



Advanced examples:



<ul class="wp-block-list">
<li>DIY competition &#8211; ‘Create our new Summer cocktail’</li>



<li>Creative competition &#8211; ‘Name our new [menu item]’</li>



<li>Seasonal challenges &#8211; i.e. dress up for Halloween</li>
</ul>



Tip: Online challenges are great database growth boosters so make sure to ask customers for their contact details upon entering.



<h4 class="wp-block-heading">2. Online &amp; in-venue games</h4>



This gamification concept connects both offline and online customer interaction.



Treasure hunts are ideal for this, where customers have to look for clues on your socials, website as well as in-venue.



Tip: Whilst they are searching, you get the chance to introduce customers to other offerings or venues you might have.



Additionally, if you want to boost quieter times during the day, try a ‘secret code word share’ via your socials. When mentioning the code in the venue customers get a freebie or discount.



<h4 class="wp-block-heading">3. Badges, awards &amp; leaderboards</h4>



The most widely used advanced gamification loyalty scheme examples are badges, awards and leaderboards.&nbsp;



Customers get awarded for different interactions or milestones reached. Rewards usually go beyond in-venue and/or online transactions. You can incentivise actions such as completing an online profile, engaging on social media or leaving a review.



What makes these types so effective is it gives customers something to work towards. Plus, they can also compare their performance to others.



<a href="https://www.brewdog.com/uk/beer-visa">Brew Dog’s Beer Visa</a> is a great example of this type of gamification. Customers get a stamp for visiting every bar in one location, once completed they receive a special pin badge.



Tip: Leaderboards make it easy to spot your most loyal and engaged customers.



<h4 class="wp-block-heading">4. Tiered membership levels</h4>



A tiered membership scheme encourages customers to spend and engage more with your business in order to move up the rank.



Each tier comes with benefits that increase in value to make the whole brand experience more exclusive and personalised.&nbsp;



Another big benefit of tiered loyalty is that you can build highly targeted segments from those tiers and use them for personalised email campaigns.



Well-known industry examples are <a href="https://www.starbucks.co.uk/rewards">Starbucks</a> and <a href="https://www.pizzaexpress.com/club">PizzaExpress</a>.



<h4 class="wp-block-heading">5. Mini online games</h4>



No doubt, online arcade-style games are highly engaging and addictive but they also require some sort of app integration. This ultimately places them at the higher end when it comes to implementing gamification.



A successful example is KFC’s recently launched new loyalty app <a href="https://www.kfc.co.uk/kfc-rewards-arcade">“Rewards Arcade”</a>. Customers get the chance to play after each purchase and get instant ‘free food’ rewards.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/8-tactics-to-increase-customer-spend">FREE Loyalty Guide</a> to learn more about the different types of loyalty programs and how they can help you to increase customer spend.

5 Gamification Ideas To Take Your Loyalty Scheme To The Next Level

Email marketing is one of the most effective digital marketing strategies; in fact, <a href="https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics">59% of B2B marketers</a> claim that this is the best channel for generating revenue. To add to this, 80% of retailers say it <a href="https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics">leads to the highest customer retention</a> – even surpassing social media efforts. In short, this means that even businesses that are non-digital, such as restaurants, pubs, bars, etc. can also benefit from email marketing; a study even found that emails have a click through rate that is six times higher than tweets. But to be effective, you need to first build an email list . Then you can get the best possible ROI from your marketing efforts. An email list is just a list of collected emails that businesses gather over time from customers. Customers sign up for the list to receive updates on products, discounts, seasonal sales, and other details about the business – directly into their inbox. Let’s first go through the benefits of building a list, and running email marketing campaigns designed to engage and retain consumers:



<h3 class="wp-block-heading" id="h-benefits-of-email-marketing"> Benefits Of Email Marketing </h3>



 Email marketing has a lot of benefits, especially if you are not an online business. Once they walk out from your establishment you often don&#8217;t have other means of connecting with your customers. These include:



<ul class="wp-block-list">
<li> Direct communication with your customers</li>



<li> A broader audience base that includes the people who aren’t active on social media</li>



<li> Low marketing costs</li>



<li> Emails also acquire new customers around <a href="https://www.campaignmonitor.com/blog/email-marketing/2019/04/importance-building-email-list/">40 times better</a> than Twitter or Facebook. </li>



<li> Surveying the market to determine customer demands</li>



<li> Word of mouth (QuickSprout found that email subscribers are <a href="https://www.quicksprout.com/11-things-i-wish-i-knew-before-i-started-my-first-blog/">three times more likely to share content</a> on social media than leads coming from any other channel).</li>
</ul>



 Every email you send to the customers should contain to something valuable. Non-digital businesses can utilise email lists to raise awareness regarding new campaigns, product release, promotions, and even reward loyal customers. This will lead to increased consumer engagement, and eagerness to open the emails as they expect to gain something of value. For example, restaurant owners can send email alerts about a revamped menu, while boutiques can promote their summer sales to returning customers who have subscribed to the list. Remember, consumers who purchase through email tend to <a href="https://www.jeffbullas.com/email-marketing-statistics/">spend around 138% more</a> than people who do not subscribe to your list.



<h3 class="wp-block-heading" id="h-building-an-email-list-from-scratch">Building An Email List From Scratch </h3>



 Before you start building a solid email list for your business, make sure you have the following supporting resources: Detailed Knowledge About Your Target Audience Prior to building an email list, it’s always better to know exactly who these people are. By creating a basic marketing persona, you can determine how well different kinds of emails would be received. To gain valuable information like the customer’s demographics (including age, gender, and even salary), as well as their buying goals, use tools like Stampede – a Wi-Fi marketing platform that makes capturing information like this easy, and fully <a href="https://stampede.ai/blog/blackbx-wifi-and-gdpr/">compliant with regulations like GDPR</a>. This is the ideal way of gaining a large number of email addresses, especially since most customers want to connect to free Wi-Fi. A good way to encourage more people to connect – and thus, sign up for your newsletter – is by announcing the fact that you offer free Wi-Fi on your menu, on the concierge’s desk, on your waiting staff’s aprons, tables, etc. An Updated Website With Attractive Landing Pages You also need a solid base to direct your email list members to; the business website is the best location for this purpose. If you’re a small business with a minimalistic website, don’t worry. All you really need is a basic landing page that contains your email/subscriber form. Now that you’re ready with the above-mentioned resources, it’s time to get to the actual job at hand – building your email list. Here is a step-by-step guide that is guaranteed to help you build an effective list: 1. Sign Up For An Email Marketing Service To reap the benefits of your mailing list, you first need to choose the right email marketing service for your business. These marketing services generally tend to offer different pricing models that you can choose from. To test the waters, try a basic package and see how well it works. Popular examples include MailChimp and Hubspot. You can use any provider that you’re comfortable with, and simply export all the customer data through a software like Zapier. 2. Integrate Email Into All Marketing Strategies With the help of your email provider, integrate your mailing lists with any other platform that your business is active on. This will allow you to collect email addresses from different platforms, and even alert the consumer whenever you send an email. 3. Optimise Your Website Campaigns and attractive landing pages are the top ways through which you can collect emails. You could include the following into your website:



<ul class="wp-block-list">
<li> Personalised CTA For Each Landing Page Or Blog – In a study conducted by <a href="https://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data">HubSpot</a>, personalised CTAs have led to 42% higher view-to-submission rates than uniform CTAs all over the website. </li>



<li> Slide-Ins – Slide in advertisements, or website retargeting can help you engage the consumer better. They can convince a visitor to stay, and even attract them towards a particular product or service.</li>



<li> Opt-In Forms – Good opt-in forms can make or break your mailing lists. Be sure to only ask relevant questions. Don’t be too intrusive, but also, don’t hesitate to ask for the information that you need.</li>



<li> Timed Pop-Up Surveys – To increase the probability of your viewers signing up to the mailing list, first make sure they are well-invested. Pepper different pages with specific surveys related to that content, after the visitor has spent some time on the page.</li>
</ul>



 4. Use Stampede This service provides you with a branded login portal that greets your customers when they connect to your Wi-Fi. It further enhances your marketing campaigns by collecting valuable data to increase customer loyalty, sales, and even return visits. Customers gain lifetime access to the business’s Wi-Fi, while you capture a ton of customer insights.



5. Set Up Auto-Responders Now that you have an optimised website or landing page (through the Wi-Fi sign up portal); it’s time to ensure that you send the right content, at the right time, to subscribers. A simple way to do this is by setting up auto responders. These are automated emails, scheduled in advance to send upon specific triggers or actions by your visitors. Stampede can help you send action-triggered, highly targeted, and personalised messages automatically to your customers. For example, you can set up an auto responder for when customers sign up to your list. This ‘welcome email’ can contain short message, followed by a coupon for 5% discount or complimentary dessert on their current dine-in order, or any other purchase. This can be incredibly effective to increase sales, providing <a href="https://www.easy-smtp.com/welcome-email-marketing-optimization">average of 320% more revenue</a> per email than other promotional material.



As a non-digital business, it’s important to incorporate various mediums into your marketing efforts, such as email marketing. While excellent service is one aspect of retaining customers, targeted emails can keep them engaged – even when they’re not physically present in your store or restaurant. And the most important factor to consider when building your mailing list is valued content. As long as you send good deals to your customer, they will remain engaged with your brand. To take things a step further, carry out A/B testing to determine what kind of emails have higher opening, and click-through rates. This will offer you insights into what drives your customers – which can be further used to drive engagement, and ultimately, sales. Want more information on how email can be used to boost your business? Read our eBook to understand how our platform makes it easier to <a href="https://stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing/">reach your customers through their phones instantly!</a> Are you ready to start working on your email marketing efforts? Give us a try – we offer a free, no-obligation trial, and simple integration with your existing Wi-Fi equipment. <a href="https://stampede.ai/contact/">Contact us today!</a>

How To Build An Email List For A Non-Digital Business

Internet access and provision is essential for nearly every successful business these days. Customers and clients love fast and reliable guest WiFi. But if you’re just starting out, or you’re upgrading your WiFi, getting your head around the WiFi jargon can take up time better spent running your business. Here’s an explanation of the terms you may come across to help you provide the best WiFi for your business and customers.



ISP &#8211; Internet Service Provider An Internet Service Provider (ISP) is a company that supplies the Internet connection into a venue. The router provides the gateway between the Internet and all the devices via this connection. The ISP is often referred to as the ‘provider’. Every organisation or home with Internet access has an ISP. 



Broadband Broadband is a type of high-speed Internet connection which is now the standard way to connect to the Internet. Broadband packages come in different forms including cable, ADSL, and mobile.



Cable broadband is provided through fibre-optic cables. These provide faster broadband speeds than ADSL. Landline and digital television services can also be provided through the cable. Your ideal speed depends on your business. You should consider fast fibre-optic cable with a package that includes unlimited downloads if you are providing guest WiFi in premises such as cafes and bars. 



In the UK, ADSL broadband is provided through existing BT phone lines. The speed depends on your distance from your local telephone exchange. The closer you are to the exchange, the faster the broadband. 



Mobile broadband is transmitted via mobile phone networks. Users need a mobile phone signal to access the broadband.



LAN &#8211; Local Area Network A local area network (LAN) is when two or more computers are connected together in a building using software or hardware. A LAN can be wired or wireless. The administrator of the LAN will decide what can be shared and what can’t be on the network.



You can set up multiple networks on the same broadband connection, with different bandwidths for each one. For example, you might have one network for staff and one for customers. You’ll need plenty of bandwidth for your customers! You set these up through the router.



Your router sends data from the Internet cable to a device and acts as a wireless access point so that the data can be shared through radio signals instead of another cable. It is plugged into your landline or cable line. When running a business with guest Wi-Fi, you’ll need a router that allows for multiple networks. Routers may come with various security tools, for example, firewall management and intrusion detection.



IP Address IP means Internet Protocol. There are two types of IP address: internal and external. An internal IP address is a series of numbers that identifies your router connection. 192.168.1.1 is a common one used for routers. To change your router settings, you need to know your IP address. 



The easiest way of finding it is to look at the back of your router. Most have a sticker or card with all the information you need for logging into its settings, including the IP address.



An external or public IP address is used across the entire Internet to locate computer systems and devices. Your Internet service provider assigns you an external IP address when you connect to the Internet. When your web browser requests a webpage, it sends the IP address along with it. Your provider uses external IP addresses to determine which customer uses which website. 



Bandwidth Bandwidth refers to the volume of information per unit of time that an Internet connection can handle. Bandwidth is expressed in bits per second (eg, 50 Mbps is 50 million bits per second). However, it can be expressed in other ways and it’s important to check which unit is being used.



Businesses will vary on how much bandwidth they need. If you’re providing guest WiFi, you must get this right. Customers will not tolerate poor Wi-Fi connections and your reputation will suffer. Monitoring usage is essential in understanding how much bandwidth is being used, and when. 



WAP and Hotspot A wireless access point (WAP) is a hardware device on a local area network that allows WiFi devices to connect to a wired network. The WAP usually connects to a router although it may be included in the router itself. WAPs feature radio transmitters and antennae. 



The hotspot is the physical location where Wi-Fi access is available. Putting up signs with a Wi-Fi symbol is a helpful way of letting customers know how and where they can log on.



Cloud Controller Your WAP can come with a hosted cloud controller service. Cloud computing simply means that you store and access data over the Internet rather than on your hard drive. A cloud controller lets you manage your WiFi system from anywhere as well as managing multiple sites with a single log-in.



Mesh Network WiFi mesh networking kits are often sold to businesses and consumers to address WiFi ‘dead zones’ because they blanket a building or home with WiFi. Having a mesh network means that you don’t need to use range extenders or extra access points. 



The kit, which normally replaces your existing router, includes nodes. One node or router connects to the Internet through your modem. This node and each of the other satellite nodes then communicate with each other. Cover is expanded with each new node. Mesh networks are easy to set up. You manage the system, for example, to set up a guest network, by using an app.



Captive Portal If you want to set up guest Wi-Fi, you’ll need a <a href="https://stampede.ai/how-it-works/wifi">captive portal</a>. A captive portal is a webpage that a user needs to view and interact with before being given access to a public WiFi network. It is mainly used for authentication purposes and is usually in place for free or chargeable WiFi hot spots e.g. business centres, cafes, bars and hotels. 



The captive portal may feature a branded log-in page, conditions of access, surveys, and payment options. The page with the log-in details is sometimes called the splash screen. The landing page is the page the customer or guest gets put through to after they log in.



The trick to a great captive portal is making it easy for the user while getting benefits for your business or service. Through your captive portal, Stampede can turn your guest Wi-Fi into a money making asset for you. It will also give your customers a great Wi-Fi experience. You can grow customer loyalty, stay compliant with the law, increase your social media presence, and build your brand.



Wireless security Wireless security, sometimes referred to as wireless network security, <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">protects a wireless network from unauthorised access</a>. Understanding the common acronyms will help you choose the best security for your network. 



WPA2, WPA and WEP are the three encryption protocols you will probably come across. WPA2 is the most secure of the three. When it is enabled with its strongest encryption option, data traffic is scrambled with the most up to date encryption standards. This is the one you should use. If you are providing guest Wi-Fi through a captive portal, you have to use it. 



WEP, introduced in the late 1990s, is easily hacked and should not be used. WPA replaced WEP, and is an option if a device does not support the more up to date WPA2. 



<a href="https://stampede.ai/blog/wpa3-the-next-generation-in-wifi-security/">WPA3 will replace WPA2</a> and the transition has already started, although it will take time to roll out. WPA3 has significant new security features and will be important for open public Wi-Fi networks. However, a WPA3 enabled router will need WPA3 compatible devices (laptops, phones) to take advantage of the new features.



MAC Address – Media Access Control Address A media access control address (MAC address) is a unique code assigned by a manufacturer to every piece of hardware that connects to the Internet. A MAC address ensures each device is unique and allows data to be passed among hardware devices. 



Many people will never need the MAC address to use their devices. However, some providers may require registration of the address to ensure those who are paying for the service are the only users who can connect. If you do need it, you can normally find it on a sticker on the device. The address is composed of six pairs of numbers/letters separated by colons. If the device is portable, it may be printed inside the battery compartment.



Contact us at Stampede



If you’d like more info on how to make guest WiFi work for your business, we’re ready to help. Whether you’re a major business or just starting out, you’ll be in good hands. 



Stampede is the smart guest WiFi for any venue, from independent coffee shops to global brands with thousands of sites. We provide a level of <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">customer insight</a> previously only available to large corporations. If you’d like to grow your business and build brand loyalty, get in touch. We’d be delighted to chat.



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The Ultimate Beginners Guide to WiFi Jargon

You might have heard that data is the new currency; it&#8217;s the key that unlocks ultra-targeted marketing that drives customers through your doors. But how do you gather the data you need for your restaurant? And what kind of data is useful for your marketing, and why?







If you&#8217;d like to make better use of your marketing budget you might have considered buying data to help you target potential customers. But why buy data when you can generate an own your own data?&nbsp;



At first glance, it can seem trickier for an offline business to collect data and put it to use. But the answer is likely simpler than you think. You can generate data for restaurant marketing using <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">Stampede captive WiFi</a>. And our portal service keeps you on the right side of the Information Commissioner when it comes to GDPR. 



One of the biggest pros of this kind of <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">WiFi marketing</a> is that it is a safe and compliant way to gather customer data. You can use it to build customer profiles, segment and target your restaurant marketing. It can give you an edge when it comes to providing superior customer service too. But where should you start? New customers often ask us what data they can collect and how to use it.



With Stampede WiFi, you can design your very own splash page to ask the questions you want to know the answers to. There&#8217;s a lot of potential data hospitality businesses can seek out. But of course, details and data hold different value depending on your business and marketing goals. Our captive WiFi portal does more than just gather data. It allows you to seek out information at different stages in the customer relationship and most importantly, add context. On your WiFi sign-in page, you can collect data directly about your customer and also gather context about their visit. Here&#8217;s how to do it.



<h4 class="wp-block-heading">Start with the basics</h4>



Name, date of birth, gender and address or postcode are <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">common data collection</a> starting points. Your diner&#8217;s name is the first thing you need to begin building their customer profile. 



Date of birth helps you to segment them and lets you know when their birthday is too, which is handy when it comes to inviting them to celebrate with you. Gender is another variant that helps grow your segmentation options. Collect these four details from everyone who signs onto your WiFi and you&#8217;ll have a great foundation for planning simple and effective marketing campaigns.&nbsp;



This data can also fuel inspiration for events, menu changes or even rebranding to better fit your customer base. For example, you may work out that you have a lot of young mums popping into your establishment. You could encourage them to visit more frequently by changing your daytime offers. Or you might discover that you have a lot of single professionals visiting you for coffee. Individuals you could also target with offers for after-work drinks and nibbles.&nbsp;



<h4 class="wp-block-heading">Keeping in touch</h4>



Marketing to previous customers will generate a higher return on investment. So data that helps you to keep in touch with diners is very valuable. <a href="https://econsultancy.com/more-reasons-for-retailers-to-offer-wi-fi-in-stores/">One survey from OnDeviceResearch</a> found that 74% of people would be happy for a retailer to send a text or email with promotions while they&#8217;re using in-store WiFi. 



Captive WiFi is a cost-effective way to <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">grow email and SMS marketing</a> lists. You can check submitted email addresses and encourage reviews by sending guests an email thanking them for their visit. Asking them to leave feedback. Another option is to include an incentive such as money off or free item code within the email to encourage a return visit.&nbsp;



In some cases, your diners may not even need to fill out their contact details; you might choose to give them the option to login using their social profiles instead.&nbsp;According to information from <a href="https://www.cmocouncil.org/">CMO Council</a>, 56% of social network users stated they would use their social profiles to login in return for a customised experience. You gain valuable data associated with their social profiles. Helping you to build out their customer profile and allowing marketing segmentation. The customer benefits from a speedy sign in and the potential of tailored content and offers from their very first interaction.&nbsp;



<h4 class="wp-block-heading">Context and customisation opportunities</h4>



They say content is king. But in the data world, <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">context adds an extra layer of value</a> that puts meaning behind your data. For example, you might ask your diner who they are dining with and the purpose of their visit. Is it a date night? Are they having a quick family tea? Is it a special celebration? What&#8217;s their favourite drink or pizza? 



This context helps you to understand why people are visiting, to try and attract more visitors aiming to do the same. It also allows you to customise your service and offers for them immediately. Providing them with a great eating out or entertainment experience.&nbsp;



Knowing how your customer found out about your venue, offer or event is also super valuable information to have. This lets you know how your marketing is performing and can help you to <a href="https://stampede.ai/blog/tracking-digital-marketing-roi/">calculate your return on investment of digital marketing</a>. Also allows you to see how specific campaigns are performing. When customers are converted by marketing, it&#8217;s not always by the activities we expect. 



Data context really helps to ensure budget and time are being directed to the right activities to attract target customers. And when you combine this context and customisation with basic customer information, you have the makings of some great customer personas to inform your overall marketing strategy, campaigns and individual ads.&nbsp;



<h4 class="wp-block-heading">In-store patterns</h4>



Some of the most valuable data you can collect from your Stampede WiFi doesn&#8217;t come from asking your guests questions. It can help you to better plan your staffing, identify problem times when you need to generate more customers. It can also help you achieve consistently better customer satisfaction levels. What is this data? It&#8217;s the simple connection data relating to each login.



Bookings don&#8217;t always match up with the numbers of covers in a service or the numbers of guests on the table. Nor do they tell you how quickly a table is turned. Reporting on your connections to your WiFi portal lets you see at a glance how many people were using WiFi in your restaurant. This means you can identify peak or slow periods and you also get an indication of how guests stayed.&nbsp;



As a customer’s device is associated with their login, it&#8217;s recognised by your captive WiFi portal whenever they visit. When those guests return to your venue or another one of your businesses, you can see patterns emerge that will help you build a fuller picture of your customer&#8217;s wants and needs. You might find that a regular customer always dines out late on Wednesdays. Or that you have lots of families visiting on Fridays. 



You might even decide to introduce a <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">loyalty scheme to encourage</a> those fortnightly visitors to come and see you every week instead. This way, you can continually work towards building a better picture of the lifetime value of your customer. And if the customer is someone who found you due to marketing and you know that, you can track against the original cost for acquisition



All of this information can be gathered without the need for your customer to download an app. With minimal data physically entered by them.



Do you have a firmer idea of what type of data might be useful for your restaurant or bar marketing and why? Set up a Stampede demo. To talk about the details of the very useful ways your WiFi can contribute to your restaurant marketing.



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Gathering the Right Data for Your Restaurant Marketing

<h3 class="wp-block-heading" id="h-3-fabulous-food-n-drink-content-topics">3 Fabulous Food ‘n’ Drink Content Topics </h3>



This week’s social media topics will make the foodies amongst your customers happy. Offering you lots of great opportunities to engage with your audience.



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<h4 class="wp-block-heading" id="h-internationalteaday-15th">#InternationalTeaDay &#8211; 15th</h4>



Tomorrow is a celebration of the health benefits, economic importance, and cultural heritage of tea, all the while ensuring a more sustainable production from fields to our cups.&nbsp;



 Many hospitality venues have great tea selections with equally fantastic sustainability credentials. It’s worth sharing your tea selection with your customers on your socials. You might also provide them with some background information about the origin, give some tips on how to make the perfect cuppa and which food matches best.



 How you drink your tea is a matter of personal choice but definitely offers room for discussion. Whether you go for milk and/or sugar or prefer it black. There are all kinds of different tea colour shades coming with funny names like spray tan, true brit or dirty tap.



 Tip: Social Media Poll &#8211; how do you like your cuppa?



<h4 class="wp-block-heading" id="h-chocolatecoveredanything-day-16th">#ChocolateCoveredAnything Day &#8211; 16th</h4>



Chocolate addicts, this is your day! All those times when you’ve been asking yourself “How might this taste all covered in chocolate?” this is your perfect opportunity to find it out!&nbsp;



 Maybe you’re less adventurous and prefer to stick to the basics like fruits or sweets. But maybe you want to test your limits (fish fingers?) and create a new chocolaty trend dish for 2021. Anything can be covered in chocolate.&nbsp;



 Ok maybe not anything&#8230; but the festive period is usually full of sweet treats to satisfy your chocolate cravings and flex your creativity.



 Tip: Social Media Contest &#8211; get creative and create your own chocolate-covered dish to win.



<h4 class="wp-block-heading" id="h-maplesyrupday-17th">#MapleSyrupDay &#8211; 17th</h4>



Nutritionists discovered it years ago as a healthier alternative for refined sugar. It’s linked to Canada the way Marmite is to the UK. I’m talking about Maple Syrup!



It’s the classic topping for pancakes and waffles as well a key ingredient for many baked treats! But it’s also a great match with savoury food, every tried maple glazed bacon? Maybe on top of your pancake? Maple Syrup is a true allrounder in the kitchen. It even works nicely in cocktails, salads and sticky sauces. There is really no limit here. Why not surprise your customers with a new Maple Syrup creation?



Tip: Video time &#8211; get those breakfast stacks ready for some slow-mo, mouthwatering pour videos for your socials.



Got some awesome content to share with your customers? Sling it in an email and get it in front of them &#8211; we all need a break from online order update emails in our inbox! <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch </a>with one of our team if you need any help with emails.

What’s On This Week – 14/12/2020

Top o&#8217; the morning to ye, everyone!

Just wanted to wish everyone out there a happy and safe St. Patrick&#8217;s Day. Why are we so excited about St. Pat&#8217;s? Well, that might just be because our founder and CEO is named Patrick.
With that in mind, here&#8217;s Patrick with some tips on how to keep your Guest WiFi safe, secure and full of craic on St. Patrick&#8217;s Day and way into the future.
<iframe loading="lazy" src="//www.youtube.com/embed/GL-8TzK2rjk" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
Have a great St. Patrick&#8217;s Day! And if Patrick and his Leprechaun sidekick have inspired you in any way to upgrade your Guest WiFi to our secure Stampede WiFi solution, why not sign up for a free trial by clicking the button below?
And may the wind be at your back!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Happy St. Patrick’s Day!

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The Power of Reviews and Recommendations

In part one of this article, we’ve broken down the&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/making-sense-of-loyalty-programs-part-i/" target="_blank">main differences of 4 common loyalty programs</a>&nbsp;used in the hospitality industry. When done right, a loyalty program can contribute a good revenue proportion to your bottom line. However, there’re a few things to consider before launching your loyalty program to make it a success.



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<h4 class="wp-block-heading" id="h-5-things-to-pay-attention-to-when-creating-your-loyalty-program">5 things to pay attention to when creating your loyalty program</h4>



<h4 class="wp-block-heading">1. Go digital</h4>



We are on our phones a lot of the time.&nbsp;<a rel="noreferrer noopener" href="https://www.forbes.com/sites/blakemorgan/2020/05/07/50-stats-that-show-the-importance-of-good-loyalty-programs-even-during-a-crisis/?sh=6711d36c2410" target="_blank">75% of customers would engage more with a loyalty program if they can access it from their phones</a>, so reach them where they are.



Going digital not only comes with benefits for customers but also provides businesses with valuable data they can use to better communicate with their customers for an even higher retention rate.



<h4 class="wp-block-heading">2. Set up rewards</h4>



How do you best determine the number of stamps or points required for a customer to claim their reward? After all, customers will only stay engaged if they see the rewards as achievable within a reasonable time frame.



Have a look at your&nbsp;average customer visit frequency&nbsp;as well as the&nbsp;average amount they spend. This will give you an idea of what rewards are right for your business.



<h4 class="wp-block-heading">3. Types of rewards</h4>



The most important part of a successful loyalty program is&nbsp;creating incentives with enough perceived value&nbsp;to bring customers back, whilst also keeping it financially viable for your business.



Here are some questions to keep in mind:



<ul class="wp-block-list"><li>Which rewards would be valued most by your customers?&nbsp;</li><li>Would they prefer a free meal/drink or a cash discount?</li><li>Are your rewards relevant to your business?</li><li>Have you asked your customers? Gather some feedback beforehand through a survey or poll</li></ul>



<h4 class="wp-block-heading">4. Customise it to your brand</h4>



Make your loyalty program&nbsp;unique to your business&nbsp;and recognisable for your customers by incorporating your brand colours, logo, etc.



Also, be creative with the naming (Dunkin’ Donuts ‘<a rel="noreferrer noopener" href="https://www.dunkindonuts.com/en/dd-perks" target="_blank">DD Perks</a>’, Brewdog’s ‘<a rel="noreferrer noopener" href="https://www.brewdog.com/blog/the-brewdog-app-loyalty-scheme-and-equity-for-punks" target="_blank">Equity Punks</a>’) to create a community feeling. Being part of something special will increase customer engagement and create a fear of missing out amongst those who haven’t joined yet.&nbsp;



<h4 class="wp-block-heading">5. Encourage sign-ups</h4>



Placing your stamp cards next to your till and hoping that customers will take them, probably won’t do the trick. You need to&nbsp;actively encourage&nbsp;sign-ups.



Ideas to boost sign-ups:



<ul class="wp-block-list"><li>Reach out to your customers via email &amp; SMS</li><li>Promote special sign-up offers and deals</li><li>Promote it on your social media on a regular basis and use pinned posts</li><li>Create a pop-up or banner on your website</li><li>Turn your loyal customers into advocates &#8211; “Refer a friend and get 10% off” or “Get extra points/stamps if you refer a friend”</li></ul>



<a rel="noreferrer noopener" href="https://atisfood.com/" target="_blank">atis</a>&nbsp;restaurants did a great job with their loyalty card intro email which they sent to their whole database. They included a QR code so that customers can directly download their digital stamp cards from the email.



What’s next?&nbsp;&#8211; the work is not done once they’ve signed up for your loyalty program.&nbsp;



You have to&nbsp;build and nurture your customer relationship&nbsp;through regular communication to make your loyalty program a success. Send out reminders via email &amp; SMS to keep customers filling up their stamps and collecting points (“One more stamp to go …”).&nbsp;



You can also further increase interaction with special treats on birthdays or give them early access to the new menu, event bookings, etc.



Not sure which loyalty program is right for your business? Have a read of <a href="https://stampede.ai/blog/making-sense-of-loyalty-programs-part-i/">Part I of this article</a>, where we&#8217;ve compared 4 common loyalty programs for you.



Want to take your paper stamp cards to the next level? Check out our&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/loyalty/" target="_blank">digital stamp card</a>&nbsp;systems or&nbsp;<a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">get in touch</a>&nbsp;with our team to find out more.&nbsp;

Making a Success of Loyalty Programs [Part II]

[vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15605&#8243; bg_image_size=&#8221;responsive&#8221; bg_position=&#8221;center-top&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221;][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; el_class=&#8221;on-top&#8221; css=&#8221;.vc_custom_1583792399340{padding-top: 20px !important;padding-right: 50px !important;}&#8221;][vc_custom_heading text=&#8221;Our mission is to empower physical businesses with world class digital tools&#8221; font_container=&#8221;tag:div|font_size:40px|text_align:left|color:%231f2888|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space height_multiplier=&#8221;custom&#8221; height=&#8221;18px&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Since 2015, Stampede has provided businesses with intuitive tools enabling them to grow their business, whilst delivering an exceptional experience for their customers at the same time.[/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243; el_wrapper_class=&#8221;sliders&#8221; css=&#8221;.vc_custom_1532536140578{padding-top: 20px !important;}&#8221; el_class=&#8221;m-hide&#8221;][/vc_column][vc_column width=&#8221;1/3&#8243;][vc_custom_heading text=&#8221;We want to change the way offline businesses engage with customers online&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:right|color:%231d1e2c|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221;][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; columns_gap=&#8221;60&#8243; section_id=&#8221;contact&#8221;][vc_column width=&#8221;1/2&#8243;][fildisi_gmap map_zoom=&#8221;5&#8243; map_height=&#8221;530&#8243; map_mode=&#8221;multiple&#8221; map_marker=&#8221;15975&#8243; map_points=&#8221;%5B%7B%22title%22%3A%22Stampede%20Scotland%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2255.9770448%22%2C%22lng%22%3A%22-3.1731086%22%2C%22infotext_open%22%3A%22no%22%7D%2C%7B%22title%22%3A%22Stampede%20Wales%22%2C%22marker%22%3A%2215975%22%2C%22lat%22%3A%2251.479754%22%2C%22lng%22%3A%22-3.1556141%22%2C%22infotext_open%22%3A%22no%22%7D%5D&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h2|font_size:56px|text_align:left|color:%231f2888|line_height:60px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]Drop by our Scotland office at: 
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Company

In a <a href="https://stampede.ai/blog/a-guide-on-current-hotel-industry-challenges/">previous article</a>, we talked about nurturing and ensuring guest loyalty being one of the top challenges in the hotel industry at present. With customers quick to go elsewhere if hotels don’t offer them their ideal experience, and painfully high expectations, loyalty is hard to win and easy to lose. There are many tips and tricks for increasing loyalty in hotel customers, such as <a href="https://stampede.ai/">WiFi marketing for hotels</a>. So what are the top ways to do to it?







<h4 class="wp-block-heading">First impressions and consistency</h4>



It’s an old saying but first impressions count. You need to get your branding spot on from the moment someone comes in to contact with your hotel (on or offline). You must then continue with utmost consistency through every experience they have with you.



<h4 class="wp-block-heading">Meet all general expectations without question</h4>



There is no room for second chances in the hotel world today. Everything from perfect housekeeping through to seamless check-in processes needs to be done correctly 100% of the time. A guest will never return if you can’t get the basics right.



<h4 class="wp-block-heading">Offer incentives and offers at the right time, in the right way</h4>



It’s not enough to offer generic offers. Offers need to be tailored to the individual. They then need to be given at the right time, when they are most likely to be acted on. Furthermore, you need to deliver them in the way which most likely prompts a response, such as physical coupons, text message offer codes or email promotions.



<h4 class="wp-block-heading">Get personal</h4>



Personalisation is perhaps one of the biggest opportunities to boost loyalty in hotel guests. We all like to be treated as individuals and that should be your aim, no matter how large your hotel business is.&nbsp;



To do this you’ll need to understand your customer. This requires hotel customer data. Collect this data right in the moment using your <a href="https://stampede.ai/product/how-it-works/">hotel’s WiFi login page</a>. It’s clever and will give you the information you need to personalise a guest’s stay. For example, this may allow you to leave a gift for a birthday or a bottle of fizz for an engagement.



Our marketing software allows you to collect these valuable guest data. It provides you with analytics and tools to turn one-time visitors into loyal customers. Why not give it a try at your hotel?



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<h4 class="wp-block-heading">Get big</h4>



You don’t just need the microdata on the individual, but you’ll also be able to nurture loyalty by utilising big data. Big data allows you to look at the bigger picture of patterns and preferences in your guests including things such as seasonal fluctuations or health suite usage by different customer types. This allows you to move on to bolster your strengths and mitigate your weaknesses.



<h4 class="wp-block-heading">Segment your marketing activities</h4>



It’s not enough to just offer incentives or send out generic marketing messages. With the right data at your fingertips, you can <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">segment your marketing activities</a>. This way you can offer the right incentives to the right individual.&nbsp;



For example, offer a pleasure traveller with a family a free hour in your business centre and you’ll make them feel uncared for. Yet offer that same incentive to a business customer who you know uses the business centre and you’ve got a hook.



<h4 class="wp-block-heading">Make the guest experience a priority</h4>



We are in the age of experiences. Millennials are the future of travel. <a href="https://www.globalwebindex.com/millennial-statistics-1?utm_campaign=Reports&amp;utm_source=ppc&amp;utm_medium=google&amp;utm_term=millennials-2019&amp;utm_content=millennials-2019&amp;utm_source=ppc&amp;utm_medium=ppc&amp;utm_term=millennial%2520generation&amp;utm_campaign=GWI+-+US+-+EN+-+Beauty+Buyers+-+Cosmetic+Industry+-+BMM&amp;hsa_kw=millennial%2520generation&amp;hsa_grp=77486027452&amp;hsa_net=adwords&amp;hsa_acc=9903771596&amp;hsa_cam=2037591804&amp;hsa_tgt=kwd-1319018645&amp;hsa_src=g&amp;hsa_mt=b&amp;hsa_ad=355840759592&amp;hsa_ver=3&amp;gclid=Cj0KCQiA5dPuBRCrARIsAJL7oejriihIzJwvxgfkkSvaIimndCeKsiesfG-uFbkZJnIrcf6x4SFNfboaAgTqEALw_wcB">Millennials value experiences</a> in a way generations before them tended to value things. Indeed, many argue that it is this drive for experiences that has <a href="https://skift.com/2019/04/30/airbnb-experiences-makes-growth-a-priority-over-all-else-executive-says/">fuelled the popularity of Airbnb</a>, a major disruptor to the hotel sector.



Therefore, it is absolutely crucial that hotels focus unrelentingly on the guest experience and how they can improve it.&nbsp;



The guest experience begins long before check-in. From how you communicate about bookings through to interaction during their stay with you, you build a positive experience rooted in trust. Guest experience also involves helping them to enjoy their stay through everything from information on local events or places to eat.



<h4 class="wp-block-heading">Use loyalty programs that guests care about</h4>



With many loyalty programs, guests simply ‘make do’. They accept what you offer and it doesn’t necessarily nurture loyalty. Back with our millennials, <a href="https://www.hospitalitynet.org/opinion/4091173.html">68%</a> show loyalty to a hotel which offers the most rewards.&nbsp;



So make a more <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">conscious loyalty program</a> by considering what your guests actually want. You can then reward their repeat stays in a more meaningful way.



Furthermore, structure your loyalty program in a way which rewards your guests in both the short and long term. You need to entice them to make the next booking but you also need to lure them in longer to coming back again and again.



Don’t forget to reward those most loyal customers for leaving reviews too.



<h4 class="wp-block-heading">Use the right technology and with confidence</h4>



Nothing will undermine a guest’s loyalty to you like a data breach or technology which doesn’t work as they expect it to. From smooth booking and check-in processes through to in-room smart features, your technology needs to be safe and secure as well as intuitive and user-friendly.



<h4 class="wp-block-heading">Exceed customer expectations</h4>



You need to go beyond what your customers expect and deliver them an experience which exceeds their expectations. Again, you’ll need to understand your guest to be able to achieve this.



Exceeding expectations may involve things such as remembering a specific request, follow-up emails containing thanks and rewards, to unexpected gifts in the room.&nbsp;



Nurturing customer loyalty is a vital strategy for success in your hotel. Remember, it’s easier to keep a customer than to win a new one, so it’s really worth the effort.



Want to learn a bit more about the importance of customer loyalty?



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10 Tips on Nurturing Customer Loyalty in the Hotel Industry

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