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For hotel managers, increasing profits is a never-ending endeavour. You need to know how to promote your hotel to new customers. You need to make your customers come back for another stay. Email Marketing is reportedly the best solution to manage this. 



Whereas with social media the results can be mixed, if you have a robust email marketing strategy you are likely to get better results. Read on to find out about a few tips every hotel running an email marketing campaign should know!



<h3 class="wp-block-heading">How to Get New Contacts</h3>



The first thing you need to do is <a href="https://stampede.ai/blog/how-to-build-an-email-list-for-a-non-digital-business/">build a contact list</a>. This can be done using your website. Just asking people to subscribe to your newsletter with an annoying pop up won’t do. 



Subscribers want to know how you can add value to their vacation experience. So, why not ask something along the lines of “Would you like to be part of our VIP list and get exclusive offers?” This type of question makes your customers feel like they’re gaining access to something exclusive. Something other guests wouldn’t have access to. 



Your customers are out looking for <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">deals</a>; they don’t want to receive the same offers anyone could get. Make sure you nurture these contacts by sending them genuine exclusive offers &#8211; discounts or special packages are just an example.



<h3 class="wp-block-heading">Getting Contacts From Your Guests</h3>



Most guests arriving at your hotel will have used OTAs to get a good deal on their stay. You’ll want to get their contact details, especially now that they’ve been to your hotel and had a wonderful experience. It’s essential to get your guests’ details so they’ll return to your hotel again, <a href="https://www.happybooking.fi/en/blog/october-2017/9-reasons-to-grow-the-share-of-direct-bookings-for-your-property/">without using the OTAs.</a> 



Return customers are a big part for every hotel. Guest WiFi is a reliable way to get those valuable contact details and more relevant information. More on this later. 



If you don&#8217;t offer <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Guest WiFi</a> we can help you. Why not also check out our eBook on how to avoid common mistakes.



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<h3 class="wp-block-heading">Sending a Confirmation Email</h3>



It’s important to send a confirmation email to anyone who asks to be part of your mailing list. This way, you get people who are notably engaged in your services. More engaged customers are more likely to open your emails and click-through. 



This automated confirmation email should have some useful info on it already. Maybe mention some of the advantages of staying in your hotel. For example, if your hotel has a great view from your rooftop, make sure to include a picture. It will be a visual treat for people to remember you.



<h3 class="wp-block-heading">Use Appropriate Segmentation</h3>



Once you have a contact list growing, it’s important to know how to make good use of the data you’ve got from them. You can segment, as an example, people who visit your hotel for business and people who visit for vacations or simply segment them by age and gender. 



You can use whatever data you’ve captured to segment your audience. This will mean different marketing emails for each segment. Personalisation based on this segmentation makes your email marketing relevant to your guests’ at a deep level and delivers strong interaction. But also affects their <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">loyalty</a> towards you. 



<h3 class="wp-block-heading">Types of Segmentation</h3>



For business travellers, you could focus on advertising conference and meeting room hire. Perhaps add a little bit about bars and restaurants in the area where your business customers could relax after a long working day.



For the holidaymakers, put the focus on the sighseeing aspect. You can even add a map for your city.&nbsp;But also use the chance to share some of the amenities in your hotel as well, restaurants, bars, spas and fitness clubs etc. 



Again, knowing and understanding what your customers want is essential to deliver an experience that’s especially tailored to them. The importance of segmentation lies in making sure you’re taking care of each guest’s interests and motivations. 



<h3 class="wp-block-heading">When to Email Your Customers</h3>



Another useful piece of information is your customers’ date of birth. Having that, you can send them a special offer for their birthday. 



You can also send some emails in the lead up to Spring and Summer, or before Christmas and New Year. It’s important that these emails showcase special offers that your customers wouldn’t get just by booking through an OTA. You want them to book on a landing page that’s linked through from your emails.&nbsp;



&nbsp;<a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">The success of email marketing</a> is determined by your guests. They’re the ones who choose to read your emails and click through. 



You have to make sure that your email subject will be appealing and stand out from the rest of the offers they receive in their inbox. After your customers open the emails, you need to know how to make sure they’ll read on. You can put a special offer at the top to capture their attention, or use a nice picture of the closest beach. 



Be enticing, be urgent, and your customers will respond to your email marketing and book through your landing page.



<h3 class="wp-block-heading">Emailing Guests Who Have Booked at Your Hotel</h3>



If a guest has booked a stay at your hotel, you should email them straight after they make their reservation. Show them what they can do at your hotel and nearby. Offer to be available in case they have any questions or special requests for their booking. Make sure your email makes your customers feel special &#8211; remember what we said about personalisation.



It’s also important to send your guests an email a few days before their booking date with more information. Especially, how to get to your hotel and what they can do while in the area. Once again, personalisation is key &#8211; you need to pay attention to the information they’re providing in your form and segment your guests so that each one of them can get the best out of your hotel.



Then,&nbsp; email your customers after they leave the hotel so that they can tell you what they thought of the experience. This is of the utmost importance. It helps you see if there’s room for improving or if any hiccup in their stay could have been prevented. Swift responses to complaints can help prevent those <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">reviews</a> going on pages you can’t control.



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These are our main tips for an effective email marketing strategy. 



Remember, <a href="https://stampede.ai/">Stampede</a><a href="https://stampede.ai/"></a> also offers you an easy way of getting emails for your contact list. Stampede is a tool you can use at your hotel, providing a connection to your guests without affecting your hotel’s services. We offer all the technology you need for setting up a Guest WiFi, getting customer contacts and more. 



We also are GDPR-compliant, which means you’ll never have to worry about the contacts or data you get from our platform. <a href="https://stampede.ai/contact/">Contact us</a> for more information and… happy emailing! 



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post

Effective Email Marketing Tips for Hotels

Tammie Hurrell

Montpeliers Group

Grant Murray

CRU Holdings

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Lottie Bedford

Birdhouse London

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Ieuan Davis

The Coal Exchange Hotel

How to Set Up a Coworking Space in Your Coffee Shop

Amazon’s Fringe Festival pop-up is no laughing matter

Infographic: How likely are people to act on promotions?

Introducing AI Segments for Marketing

A more effective ways to run Meta ads for hospitality

4 Ways CRM Data Can Be Used in Day-to-Day Service by Your Staff

How to Use Segmentation to Increase Guest Engagement in Hospitality

Introducing Quick Campaigns

Snap Box – Stampede Network Application

Stampede-Meta Audience Connect: Simplifying multi-channel marketing strategies

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

New feature alert! <a href="https://stampede.ai/how-it-works/loyalty/">Loyalty</a> by Stampede launches today. Bring more customers back to your venue with our digital stamp cards. Become your customers’ preferred place to go and reward them to increase their loyalty.



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Customer loyalty is more important than ever before. Acquiring new customers comes with a notably higher cost than building a long-term relationship with your existing ones. Plus, regular customers spend up to 67% more in your venue compared to one-time visitors.&nbsp;



Loyalty and reward programs are a proven way to keep your customers coming back in. It’s time to ditch your paper stamp cards and take them to the next level. <a href="https://stampede.ai/how-it-works/loyalty/">Go digital with Loyalty by Stampede</a> and start saving time and money on printing fliers and paper cards immediately.&nbsp;



<h4 class="wp-block-heading" id="h-how-to-get-started">How to Get Started</h4>



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
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Loyalty by Stampede is easy to use and quick to set up for your business. You set the reward and decide how many stamps it takes to redeem it.
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-medium is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/04/Loyalty-design-1.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/300/300/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9Mb3lhbHR5LWRlc2lnbi0xLTMwMHgzMDAucG5n" alt="loyalty design" class="wp-image-19829" width="271" height="271"/></a></figure>
</div>
</div>



<h4 class="wp-block-heading" id="h-improved-customer-experience">Improved Customer Experience</h4>



Improve your customer experience with our digital stamp card. Loyalty by Stampede offers your customers an uncomplicated way to get rewarded for each visit. What’s more, all your returning customers will be automatically issued with their digital stamp card and stamps!



Your customers only need to download the app once to start collecting points. The Stampede loyalty app allows them to keep all their stamp cards from different venues handy in one place. They&#8217;ll never miss a stamp, forget a card or end up with duplicate cards again.



<h4 class="wp-block-heading" id="h-benefits-of-using-loyalty-by-stampede">Benefits of using Loyalty by Stampede</h4>



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<ul class="wp-block-list"><li>Increased spend per head and visit</li><li>Fast and easy change of promotions and offers&nbsp;</li><li>Customise your loyalty cards to your own branding</li><li>No staff training required</li><li>Save money on printing costs for flyers and posters</li></ul>
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<figure class="wp-block-image size-medium is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/04/Loyalty-redeem-1.png"><img loading="lazy" decoding="async" src="https://image.stampede.ai/fill/300/300/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9Mb3lhbHR5LXJlZGVlbS0xLTMwMHgzMDAucG5n" alt="loyalty redemption methods" class="wp-image-19831" width="257" height="257"/></a></figure>
</div>
</div>



<h4 class="wp-block-heading" id="h-how-customers-get-their-stamps">How Customers Get Their Stamps:</h4>



<ul class="wp-block-list" id="block-4ebaf83e-1901-41be-b998-75a21aba3b8f"><li>By logging into your <a href="https://stampede.ai/how-it-works/wifi/">Guest WiFi</a>&nbsp;</li><li>Through scanning a QR code</li><li>Through taping a unique NFC tag with their phone</li></ul>



<a href="https://stampede.ai/company/#contact">Get in touch</a> with one of our team to set up Loyalty by Stampede at your venue today. Sign up your business before 15th May 2021 and you’ll get Loyalty for free for 6 months.

New Feature – Loyalty By Stampede

We’re working hard towards January&#8217;s Beta release of Connect 3.0. What does this mean to you? It means you can register to be one of the first testers!

So what&#8217;s coming up in Version 3.0? Man &#8211; you are just full of questions today, aren&#8217;t you? No worries. Happy to let you know what&#8217;s coming up.  Just take a look at some of the goodies we&#8217;ve packed into version 3.0:
<h3>Version 3.0 Changelog</h3>
<ul>
<li>Connect Account Login via Google</li>
<li>Simplified interface</li>
<li>Zapier Integration &#8211; New zap &#8216;Unvalidated Registration&#8217;</li>
<li>UniFi Integration &#8211; Enter details once, stay in sync forever
<ul>
<li>Email validation timeouts now work on UniFi</li>
</ul>
</li>
<li>Meraki Integration &#8211; Simple integration with the Cisco Meraki platform</li>
<li>PayPal Integration &#8211; Enter details once, rather than site by site basis</li>
<li>Notification Center &#8211; e.g. email alerts for invoices, insight reports and much more!</li>
<li>Advanced device management of user payments/devices</li>
<li>Marketing
<ul>
<li>Setup wizard</li>
<li>Templates</li>
<li>New &#8220;Not seen in Audience&#8221; segment</li>
</ul>
</li>
</ul>
<h3>Beyond</h3>
After Beta moves to Golden Master Release; there will be more big changes coming up, including the refactoring of the way we offer content filtering and major under-the-hood changes which should make some of the other features you’ve been requesting at our <a class="" href="https://feature-vote.stampede.ai/" target="_blank" rel="noopener noreferrer">Feature Vote</a> easier to implement (dual daily schedules for example).
<h3>Want to Try the Next Generation?</h3>
You can register to become part of our Beta testing programe and try out new Connect 3.0, with all its new features, by simply sending us a request through the button below:
{{cta(&#8217;16b1f36f-18b6-4053-8d18-8acaf0bece0f&#8217;,&#8217;justifycenter&#8217;)}}
NOTE: Connect 3.0 has undergone our normal stringent internal testing. However, as it is in Beta, some bugs may still be present. If you come across any, please report them <a class="" href="mailto:beta@stampede.ai?subject=Beta%20Bug" target="_blank" rel="noopener noreferrer">here</a>.
Releasing an update of this magnitude as a Beta is a first for us&#8230; and we&#8217;ll keep doing this going forward as we can get feedback from you  and implement incremental changes quicker.
Connect 3.0 will be in Beta for approximately one month in order to ensure all bugs have been ironed out. It will then be rolled out to all customers.

ANNOUNCING Connect 3.0 Beta

Introducing: Stories

Loyal customers have helped many hospitality businesses to stay afloat during the past two years. Now is the time to nurture and reward your regular customers for their ongoing support. Use the quieter times to get your&nbsp;own loyalty program properly set-up&nbsp;and kick start your sign-ups with some promotions.



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<h4 class="wp-block-heading" id="h-make-your-loyalty-program-a-success">Make your loyalty program a success</h4>



There are a few things you should consider beforehand to make sure your customer loyalty program will succeed.



A quick checklist to get you started:



<ul class="wp-block-list"><li>Choose a type of loyalty program &#8211;&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/making-sense-of-loyalty-programs-part-i/" target="_blank">check out our quick guide</a>&nbsp;to find the right one for your business</li><li>Set up your&nbsp;rewards structure&nbsp;based on number of visits or amount spent to make it achievable</li><li>Decide on a&nbsp;type of reward&nbsp;&#8211; cash discount or free meal/drink?</li><li>Customise it to your brand &#8211; incorporate your colours, logo and branding</li><li><a rel="noreferrer noopener" href="https://blog.smile.io/5-examples-of-loyalty-program-names-done-right/" target="_blank">Give it a name</a>&nbsp;to make it more exclusive and engaging</li></ul>



<h4 class="wp-block-heading">Opt for a digital loyalty program</h4>



<a rel="noreferrer noopener" href="https://www.forbes.com/sites/blakemorgan/2020/05/07/50-stats-that-show-the-importance-of-good-loyalty-programs-even-during-a-crisis/?sh=6711d36c2410" target="_blank">75% of customers engage more with a loyalty program if it’s accessible through their phones</a>. A&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/get-loyalty/" target="_blank">digital stamp card</a>, like ours, can not only increase customer spending but also contributes to an improved overall customer experience.



It’s much more&nbsp;convenient for your customers&nbsp;as they can stamp their cards in 3 easy ways directly on their phone. So no more lost cards or missed stamps.



Businesses, on the other hand, get access to&nbsp;customer interaction data. This data can be used for personalised email and SMS campaigns to encourage revisits and spending. For example “Only 1 stamp left &#8211; come by today and get an extra …”.



<h4 class="wp-block-heading">Loyalty program promotions</h4>



It is all about spreading the word about your new loyalty program. Make use of your digital channels and drum up some excitement prior to launching by posting sneak peeks.



Here are&nbsp;10 easy ways to encourage sign-ups:



<ul class="wp-block-list"><li>Email to your database to introduce your new loyalty program</li><li>Pop-up or banner on your website</li><li>Social posts with regular reminders and promotions</li><li>Incentivise sign-ups with special deals/offers</li><li>Add perks &#8211; give them early access to your events, birthday specials, etc..</li><li>‘Refer a friend’ scheme to spread the word</li><li>Automated sign-up email/text message for new customers after</li><li>they’ve left the venue</li><li><a rel="noreferrer noopener" href="https://stampede.ai/how-it-works/marketing/#upsell" target="_blank">Digital in-venue promotions</a>&nbsp;displayed on customers’ phones</li><li>Host a bonus stamps/points event (and boost your quieter times at the same time)</li><li>Run contests/giveaways for loyal members only</li></ul>



Learn more about our Loyalty feature&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/get-loyalty/" target="_blank">here</a>. Or&nbsp;<a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">get in touch&nbsp;</a>with one of our&nbsp;team who are happy to run you through it.

Bring More Customers Back With A Loyalty Program

Setting up a business isn’t easy, but I’m sure no one told you it was. In addition to having stock and seats for your customers, you’ve got to ensure that the infrastructure &#8211; like phones and your internet connection &#8211; is ready to go. 

Internet, more now than ever, is vital to make your business ready to operate and thrive. Every modern organization and business, whether you’re operating in hospitality, events or retail, relies on internet for internal planning, making orders and communication.
Having an Internet connection and a fast WiFi service in your venue is vital for many of your business processes. Since you’ve got the WiFi setup and going for your business, why not let your guests login and use this network? No need to have another network. Right? WRONG!
If you want to learn how and why sharing the same network with your guests might ruin your business, <a class="" href="https://get.stampede.ai/wifi-mistakes-ebook" target="_blank" rel="noopener noreferrer">have a look here</a>. (SPOILER ALERT: It&#8217;s bad.) You’re using the backoffice WiFi network to full extent, but are you sure you’re deploying the Guest WiFi to full extent?
Using a <a class="" href="https://www.stampede.ai/" target="_blank" rel="noopener noreferrer">proper Guest WiFi solution</a> isn’t rocket science. Easily set up, a secure WiFi solution will not only give your guests the advantage to freely and safely connect to the Internet, it also offers immense benefits for your business. Envision the internet connection you’re offering to guests as a literal connection you are establishing with customers. Inviting your business patrons to <a class="" href="https://media.giphy.com/media/IwTWTsUzmIicM/giphy.gif" target="_blank" rel="noopener noreferrer">surf in your venue</a>, gives you the unique chance to get to know them on a personal level. 
When customers make use of your Guest WiFi, you can ask them to leave some information about themselves. Customer Data like name, gender or email address can be collected easily and your business can get to know your customers. 
Gathering certain information also enables a business to build customer profiles and learn about their guests’ behaviour, like how often they visit the venue or how long they usually stay. Information like this is extremely valuable to any business, as the venue might be adapted to these insights. For example, if customers tend to linger over a cup of coffee or a meal and work during their visit, installing extra power sockets for laptops and smartphones can make a trip to your venue even more pleasant and uncomplicated for customers.
The great thing about this approach to customer intelligence is that customers only need to go through the <a class="" href="https://www.stampede.ai/how-it-works#marketing" target="_blank" rel="noopener noreferrer">Captive Portal</a> once!
Once registered, guests will be automatically logged into the Guest WiFi in seconds. Not only does this help the guests easily use your connection, it also helps you to generate data about them and gain insights for every single visit to your venue. Let&#8217;s say your customer visited a venue in New York, USA and your venue in Glasgow &#8211; as long as both places are using Stampede, guests will be able to login seemlessly in either venue. Now that’s what we call smooth&#8230;
All you need is a single login
Most of your guests will be grateful for the opportunity to use Guest WiFi and they’ll make use of it without a second&#8217;s hesitation. That’s how it should be, as the business is also gaining valuable data in return. Creating a win-win situation here is very easy. In case your customers are rather reluctant to use the WiFi or don’t want to exchange their email address for internet access, here’s a little tip:
After going through the Captive Portal, redirect your customers to whichever website you want them to see. So, why not redirect them to a separate Landing Page that includes a little treat like 50% off the next drink? This guarantees you happy customers AND data to profile your visitors. Let’s be honest &#8211; ever heard someone say “no” to a discounted drink and free WiFi?
If you want to find out more about how Stampede can help you boost your business, connect to customers and turn them into loyal visitors, click right below and find out.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Get Your Customers To Login Once & Keep Them Always Connected