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Why are we putting up with Bad WiFi?

We want to keep in touch with friends and loved ones, stay updated and be able to do<img decoding="async" class="" style="width: 320px; margin: 0px 0px 10px 10px; float: right;" title="Stampede Wifi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/bad-wifi.jpg" alt="Stampede Wifi" width="320" data-constrained="true" /> work anywhere, anytime. But how many times have you found yourself searching around a restaurant or cafe for a WiFi password?
Did you have to ask a member of the staff? Did they even know it? How about the time you had to fill in a seemingly endless form to connect? And then there&#8217;s the Guessing Game &#8211; where you have to hack into the WiFi by guessing the password.
If you do eventually manage to connect, all too often you’ll be faced with poor connectivity. Repeated dropping out and reconnecting, slow loading webpages and having to re-enter a password on every visit which leaves a ‘what’s the point?’ feeling. So we accept bad WiFi and continue to use our data allowance out of pure convenience.
<h3>Spending Our Data Allowance</h3>
But what about the times when we can’t use our data allowance, such as when we are on holiday, or in a basement bar? How many times have you found yourself having to leave a bar or club late at night to stand in the cold and rain just to get some phone signal, to book a taxi or arrange to meet friends for example? It’s simply crazy that we have to do that. Hunting for data and feeling cut off from the world isn’t acceptable, is frustrating and can be anxiety provoking.
I think we’d agree that having access to Guest WiFi is essential in most public places &#8211; <a href="https://www.stampede.ai/wifi-in-action#transport">such as public transport</a> &#8211; but why are we accepting such a poor quality experience? All we want is for the WiFi to just work, but it is associated with hassle and disappointment &#8211; our expectations are not high.
<h3>Why don’t we demand better?</h3>
We need to spread the word that Guest WiFi can do more than just work &#8211; it can provide users and businesses with an epic experience, where we enjoy <a href="https://www.stampede.ai/how-it-works#marketing">once in a lifetime login and promotional offers</a> just for using the Guest WiFi as we normally would.
A seamless WiFi experience and discounts on favourite drinks and food at places we visit is a huge win-win for us as customers. Who doesn’t want a free drink on their birthday? Or a discount on their next visit?
It’s about telling businesses where we think they can do better. We as customers don’t need to suffer poor quality Guest WiFi when there are easy to set up, cost effective solutions available which can be set up in your <a href="https://www.stampede.ai/wifi-in-action#coffee">local independent coffee shop</a>, <a href="https://www.stampede.ai/wifi-in-action#hospitality">national restaurant chains</a> or <a href="https://www.stampede.ai/wifi-in-action#hotels">multinational hotels</a>.
<h3>Tell Us About Your Bad WiFi</h3>
Why not have something which exceeds our expectations? Have you ever been through a really bad WiFi experience? Maybe the signal was almost non-existent, the speed was slow as a snail or it was just not safe at all?  Feel free share your experience on the comments section below.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

post

Bad WiFi: Is This As Good as It Gets?

Marketing is the activity for creating, communicating, delivering, and exchanging offerings that provide value for customers, clients, partners, and society at large. It’s not shoving stuff at customers, clients, partners, and society at large, which adds no value but serves instead to annoy.

As consumers we are currently abused by marketers, so it&#8217;s no wonder that early in 2018 <a href="https://www.stampede.ai/blog/offer-gdpr-compliant-wifi-with-blackbx" target="_blank" rel="noopener noreferrer">GDPR</a> is reviewing how consumers consent to online marketing.
It’s pretty obvious that marketing initiatives should carry social responsibility and be targeted towards the desire of individuals; instead of annoying &#8220;one size fits all&#8221; marketing campaigns that don’t give a hoot for those who don’t want to hear.
<h3>Can You Throw This Flyer Away for Me?</h3>
<a href="https://www.eif.co.uk/">Edinburgh Festival</a>, one of the most well known festivals in the world, proves that we cannot yet free ourselves from paper spamming. Millions of flyers are designed, <a class="" href="https://www.thefringeshop.co.uk/" target="_blank" rel="noopener noreferrer">printed and distributed</a> (6 million in 2016) across the city during August as struggling artists shell out to compete in all the wrong ways. At the same time, the city of Edinburgh allows this, becoming an agitator of eco-friendly mantras against waste and excess.
Are the flyers even doing what they are supposed to be doing?
And more importantly is this really any different to digital spam and telephone cold calling?
There’s no doubt that finding out about things in general is a challenge. Years ago we were encouraged to ‘Let ours fingers do the walking’ an adage drummed into television watchers to promote the <a class="" href="https://business.yell.com/yellow-pages/" target="_blank" rel="noopener noreferrer">yellow pages</a>. Nowadays we have the Internet and we cleverly navigate the maelstrom of available goods and services in search of what we want. Not only that, but once we have started our journey of discovery, search preferences are remembered and we are for at least a few days pushed towards what we are looking for &#8211; be it a ski holiday, central heating system or slippers. Marketers can remarket to us successfully until we have what we want.
The problem arises in real life when we don’t know what we want. We know what we like and we know how things make us feel. The result is we don’t know which flyer to accept so we take them all and chuck them in the bin later.
<h3>Loyalty is Key</h3>
<a class="" href="https://www.stampede.ai/blog/loyalty-program-ebook" target="_blank" rel="noopener noreferrer">Loyalty cards</a> have been clever in picking up on this, rewarding us for our loyalty and acknowledging our preferences. No one loves <a class="" href="https://secure.tesco.com/clubcard/collect-points/" target="_blank" rel="noopener noreferrer">Tesco points</a> and the occasional birthday treat in <a class="" href="http://www.caferouge.com/" target="_blank" rel="noopener noreferrer">Café Rouge</a> more than me. It totally works.
What doesn’t work for me is carrying around dozens of plastic cards on the off chance I may go in Boots or Holland &amp; Barrett. It’s all become a little silly.
The upshot is I want rewards and surprising treats, information about the things I’m interested in but, I don’t want loads of paper thrust at me, a wallet full of plastic cards, junk mail in my inbox, on the door mat or telephone calls from people I don’t know trying to sell me something.
If companies, cafés, restaurants, theatres, performers, railways, schools, marinas, stadiums listened to their users in the same way that Google learns from internet surfers, there could be a beautiful synergy between business and clients, with benefits for everyone all round.
If you know of a business that would like to learn more about their clients in a positive and useful way then <a class="" href="https://stampede.ai/features/analytics/" target="_blank" rel="noopener noreferrer">Stampede</a> can help
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Good Adverts, Bad Adverts

Thousands of new businesses are established every day. It’s a rough world and taking care of your new company isn’t always easy, as most of them aren’t profitable enough to grow and make themselves a name on the market. 

<h2>Adaptation</h2>
But why do so  so many companies <a class="" href="https://www.entrepreneur.com/article/288769">struggling to establish themselves</a>? Some don’t make it due to a lack of funding, others fail because the product isn’t made for the market and another aspect that is often ignored is adaptation. Darwin (amazing dude), already knew that the key to survival is constant adaptation &#8211; and he&#8217;s right.
Even more established companies fail, when they don&#8217;t adapt. This was the case with Atari, Blockbuster, Blackberry, Hummer and many more.
Customers are looking for more than another retail shop, hotel or restaurant. They are looking for someone who offers them a unique experience and a venue that doesn’t compromise their wants and needs. Customers want to be able to work at your &#8211; or your customer’s &#8211; venue, check the latest football scores or send a text to grandma.
Enhance the Experience
Many businesses have recognised that shift and adapted accordingly. They started adding Guest WiFi to their venue to enhance customer experience and give guests the freedom to surf and relax. This adaptation might have happened in time, but is your guest network really adding something to the customer experience?
Top 7 WiFi Mistakes
To make sure you don’t commit a blunder with your guest WiFi, we collected the most common WiFi Mistakes that businesses tend to make and put them all together in this new eBook for you. Make sure you, or your customers, don’t fall into the WiFi trap and keep your business growing and thriving.
Knowing these common mistakes will not only help you offer the best experience to your guests, it will also save you a lot of time and money (as these are usually what business owners lack the most).
Make sure you’re on the safe side and get your eBook today!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Learn from other’s mistakes

More and more hospitality operators are looking to take advantage of AI-driven marketing solutions as an opportunity to streamline their operations and support their staff.



In this guide, we will explore how hospitality operators can utilise AI to strengthen their marketing efforts, increase the visibility of their brand and drive growth at every stage of their customer journey.&nbsp;



From gaining AI-driven customer insights, and leveraging marketing automation, to in-depth data analytics and predictions. There are plenty of ways AI can be implemented in various areas of the business.



Now is the perfect time to jump on board with integrating AI into your hospitality business’s marketing plans.&nbsp;



<h2 class="wp-block-heading" id="h-ai-in-hospitality-marketing">AI in hospitality marketing</h2>



Artificial intelligence (AI), is the ability of computer systems to perform tasks that would usually require human intelligence.



In recent years, AI has revolutionised the hospitality industry, providing ample opportunities for businesses.&nbsp;



For instance, AI can quickly analyse large amounts of customer data to gain insights into preferences and behaviour. This can be used by staff to tailor the service and marketing campaigns. I.e. greeting a hotel guest with his favourite cocktail upon arrival or treating a customer with a restaurant voucher for their birthday.



In addition, AI can adapt the pricing strategy depending on the current market situation and provide future predictions. Managing and responding to online reviews also becomes much easier with AI tools. To name just a few, we will have a closer look at those and others in this guide.



Overall, by using AI in marketing, hospitality operators can create a seamless guest journey from the moment the customer first interacts with their brand, to the point they come back to the venue. This all leads to higher revenue and customer satisfaction.



<h2 class="wp-block-heading" id="h-advantages-and-disadvantages-of-ai">Advantages and disadvantages of AI</h2>



It is important for operators to weigh the pros and cons before deciding to incorporate AI into their business operations. We have summarised the most relevant ones in this short list below. 



You can find a more extensive list <a href="https://stampede.ai/blog/the-pros-and-cons-of-using-ai-in-hospitality">in this article</a>.



<h4 class="wp-block-heading" id="h-main-advantages">Main advantages:</h4>



<ol>
<li>Increased operations efficiency and productivity. AI can streamline and automate repetitive tasks.</li>



<li>Cost reduction. AI allows for data-backed decision-making.</li>



<li>Tailored customer experience. AI provides insights that support personalised marketing and service.</li>



<li>Accurate forecasting. AI can identify revenue opportunities.</li>
</ol>



<h4 class="wp-block-heading" id="h-main-disadvantages">Main disadvantages:</h4>



<ol>
<li>Impersonal service. AI lacks the human touch that many guests desire.</li>



<li>System failure. Operators are highly dependent on their digital tools to work seamlessly.</li>



<li>Technical limitations. Not all AI tools are able to cater for the needs of the hospitality industry.</li>



<li>High investment costs. Implementing AI is often a major investment.</li>
</ol>



<h2 class="wp-block-heading" id="h-ai-as-a-growth-tool-for-hospitality">AI as a growth tool for hospitality</h2>



AI technology is undoubtedly a growth tool for the hospitality industry, and those who successfully embrace it will thrive in the long run.&nbsp;



<a href="https://stampede.ai/blog/4-ways-to-optimise-your-hospitality-business-with-ai">Here are 4 ways</a> it can support different areas of the business.



<h4 class="wp-block-heading" id="h-1-operations">1. Operations</h4>



AI technology has vastly improved the way hospitality operators conduct their daily operations and provide service.&nbsp;



Chatbots are a great example, as they can scan common customer queries and answer them in real time. This relieves staff of tedious, repetitive tasks, while still ensuring customers receive an excellent level of service around the clock.



Hotels are also increasingly leaning on AI for contactless check-ins and virtual concierges, making sure guests get the most out of their stay. Self-service kiosks in restaurants on the other hand allow customers to place orders more quickly and efficiently. Again freeing up staff time for other duties.



<h4 class="wp-block-heading" id="h-2-marketing">2. Marketing</h4>



AI can massively improve the way hospitality businesses communicate with guests and market their services. It can gather a multitude of data points in one place, coming from tech tools such as Guest WiFi, table booking platforms or loyalty scheme.&nbsp;



Marketers can use the data to better understand customer preferences, habits and needs. This then allows them to provide a more personalised experience, offer relevant promotions and optimise their marketing campaigns for maximum results.



With AI automation, tasks such as uploading data are made simpler and faster. This frees up time and reduces human errors. Trigger-based campaigns based on previous customer interactions can also be easily automated. Such as sending discounts to customers who haven’t been at your venue for a while.&nbsp;



Lastly, AI can power up digital advertising by helping with audience and campaign optimisation. On top, it can monitor social media channels for brand mentions and engagement.&nbsp;



<h4 class="wp-block-heading" id="h-3-sales-revenue">3. Sales &amp; revenue</h4>



There is promising potential for integrating AI to improve sales too.&nbsp;



AI can analyse customer data to predict their preferences and suggest personalised recommendations. Equipped with these insights staff can better upsell and cross-sell when customers are in the venue. Marketers as well can take advantage of this with highly targeted campaigns that lead to higher conversion rates and ultimately create more sales opportunities.&nbsp;&nbsp;



AI can further be used for improved revenue management for hotels and restaurants. It creates accurate forecasts by analysing past data as well as external factors such as market fluctuations.&nbsp;



This enables operators to adjust their pricing in real time. So they can take advantage of peak periods while still remaining competitive during off-peak times.



For hoteliers, this also means that they can ensure guests always get the best price when booking direct.



<h4 class="wp-block-heading" id="h-4-data-analytics-reporting">4. Data analytics &amp; reporting</h4>



By using AI to generate accurate reports hospitality businesses can become more successful in the long run through leveraging data-driven insights into customer behaviour. So that they don’t rely on guesswork anymore.



A lot of, usually manual, tasks can be automated as well. Such as the creation of monthly reports or the building of customised dashboards with the metrics that matter.



AI can present the data in a way that is accessible to the entire team and that also facilitates performance analysis from relevant KPIs.



<h2 class="wp-block-heading" id="h-3-ai-use-cases-for-hospitality">3 AI use cases for hospitality</h2>



There are already examples of hospitality businesses successfully implementing AI and it&#8217;s likely that more will follow suit in the coming years.



We’ve summarised 3 <a href="https://stampede.ai/blog/4-revenue-driving-ai-tools-for-hospitality-operators">popular use cases for AI marketing</a> and operations below.



If you’re a hotelier you can find more relevant examples <a href="https://stampede.ai/blog/3-clever-ai-tools-to-support-your-hotel-operations">here</a> and we also got some, especially for restaurant operators <a href="https://stampede.ai/blog/3-restaurant-specific-ai-tools-that-drive-sales">here</a>.



<h4 class="wp-block-heading">1. Personalised service</h4>



AI enables hospitality marketers to create a personalised customer experience with ease. Through the smart analysis of customer data, AI can segment customers into small groups according to patterns, demographics and historical interaction.



This empowers businesses to deliver targeted marketing campaigns that resonate with individual customers, helping them feel appreciated and increasing loyalty.&nbsp;



AI also helps to <a href="https://stampede.ai/blog/another-5-step-recipe-how-to-easily-win-back-lost-customers-part-2-of-5">detect and retain lost customers</a> through automated campaigns that are triggered by pre-defined conditions.



<h4 class="wp-block-heading">2. Content creation</h4>



AI technology can be used to quickly generate various pieces of content. This ranges from email campaigns to social media posts and website copy. Plus, it can translate content into multiple languages so you can reach wider audiences.&nbsp;



AI algorithms can also analyse the most engaging social media posts and create similar ones. Plus, it can also determine the best posting schedules, hashtags and content for various platforms to grow engagement and followers.



When it comes to website content, AI can improve SEO rankings and develop search engine-optimised content by incorporating relevant keywords.&nbsp;



Another example is restaurant menus. They are often seasonal and need to be changed on a regular basis. AI can support operators to come up with enticing menu descriptions and iterations to speed up the process.



<a href="https://stampede.ai/blog/how-to-speed-up-content-creation-with-ai-in-hospitality">Check out this article</a> to find out more about how you can create more hospitality marketing content in less time with AI.



<h4 class="wp-block-heading">3. Chatbots</h4>



As already mentioned, hospitality operators are now discovering the value of AI-powered chatbots in providing better customer service that is available for customers&nbsp; 24/7.



Chatbots can be used for a variety of tasks. Common examples are answering FAQs, taking orders in restaurants and helping with general service requests.&nbsp;



Plus, they can act as a concierge and support customers with their travel planning by making personalised recommendations based on past interactions.



With the ability to integrate with voice assistants like Alexa or Google Assistant, hospitality operators can further create a more human experience and eliminate the typing for customers.



With these advanced capabilities, hospitality operators can enhance their services while also improving staff efficiency. All without ever compromising on guest satisfaction.



<h2 class="wp-block-heading" id="h-how-ai-can-improve-reviews-management">How AI can improve reviews management</h2>



Online reviews play a crucial role in attracting customers. However, managing these reviews can be a daunting and time-consuming task for busy hospitality operators. This is where AI comes in to lend a <a href="https://stampede.ai/blog/how-ai-can-facilitate-reviews-management-for-hospitality-operators">helping hand with your reputation management</a>. 



For example, it takes over previous manual tasks done by staff. So instead of analysing each review platform separately and dealing with spreadsheets, AI can automatically gather all reviews in one place. This allows for quick access and a multi-channel overview. Reviews can be dealt with more efficiently and progress on each response can be tracked easily.



To avoid further complications, operators have to react to reach review in a timely manner. This way they can retain unhappy customers and show that their opinion matters to the business.&nbsp;



Depending on the number of reviews flooding in it can be challenging to keep up. With automated response generation, AI can help operators to better handle their to-do lists. Based on keywords AI can generate a personalised reply in no time.&nbsp;&nbsp;



Further, AI-powered sentiment analysis can provide operators with valuable insights into customer feedback. It can detect common themes and tag them accordingly. This enables businesses to quickly identify areas for improvement to enhance their service.



With AI, hospitality operators can better stay on top of their online reputation, and improve their overall scores and customer satisfaction.



If you want to find out how AI can also make it easier for customers to leave a review, check out this article.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI is a very beneficial tool that hospitality operators should look to explore and utilise to back up their marketing strategy.&nbsp;



AI technology has tremendous potential for increasing speed and accuracy in data collection and analysis. This allows operators to provide more tailored services for their customers based on what they&#8217;ve learned from past engagements. But also to make accurate predictions and more informed decisions which will save them time and money.



Moreover, AI can be used to aid in developing marketing content, automating and supporting daily service operations and improving reviews management.



There may be valid concerns around its adoption cost and potential impact on losing the human touch. Though, when leveraged correctly, AI can have significant positive impacts on your hospitality business.

AI In Hospitality Marketing: A Complete Guide

These Automations Can Help When Short-Staffed

It’s time to have a look at upcoming Social Media Trends. The last year has been quite transformative for businesses and customers alike. Staying connected, being able to communicate with one another and socialising has been taken to another level.&nbsp;



<hr class="wp-block-separator"/>



The one thing playing a crucial role in all this is social media. The way we use and interact on different platforms has changed. New trends have emerged and will continue to gain popularity throughout 2021.



<a href="https://www.oberlo.com/blog/social-media-trends" target="_blank" rel="noreferrer noopener">Oberlo</a> has just published an article with 10 trends to watch out for. We’ve picked our top 2 which are particularly relevant for the hospitality industry and will give you some tips on how to make the most out of them.



<h3 class="wp-block-heading" id="h-snackable-content">Snackable Content</h3>



The umbrella term summarising our top social media trends is: Snackable Content. Your customers are craving snackable content. This term is somewhat self-explanatory.&nbsp;



Customers want straightforward, short and easy to digest content. Their attention span drops drastically whilst scrolling through their social media feeds which are probably overloaded with posts. So ideally you get their attention with some highly visual and easygoing content.



Businesses on the other hand want content that is shared and goes viral to boost engagement.



So far so good. Apart from gifs and quotes, there are 2 tools that satisfy all of the above.&nbsp;



<h3 class="wp-block-heading" id="h-memes">Memes</h3>



Memes are not a new thing per se. However, the usage of memes has increased by 26% over the last year. Memes often go viral. Think of Bernie Sanders, he was all over our feeds.



Check out the American restaurant chain <a href="https://www.instagram.com/dennysdiner/" target="_blank" rel="noreferrer noopener">Denny’s diner</a> who is known for creating and sharing memes around all sorts of topics.



Memes make you laugh, they’re refreshing, relatable and highly engaging. They grab people’s attention and the likelihood that they’re shared is huge. There is an endless amount of memes available to underline your post’s message, anything around food, drinks, fun customer stories, kitchen stories, daily life hassles and much more.



But there are a few things to consider when using memes:



Do&#8217;s



<ul><li>Keep them simple</li><li>Mix them up with other types of content</li><li>Link them to social media events, i.e. National Pizza Day</li><li>Include relevant hashtags</li></ul>



Don’ts



<ul><li>Don&#8217;t overdo it! Only use them when they add value to your post</li><li>Don’t post outdated ones</li><li>Avoid double meaning</li></ul>



You can even create your own! Sounds far more complicated than it is, use platforms such as <a href="https://pixteller.com/" target="_blank" rel="noreferrer noopener">Pixteller</a>. And don’t forget to link them to your brand-related hashtags.



<h3 class="wp-block-heading" id="h-tiktok">TikTok</h3>



Short-video platform TikTok’s user base went up by 210% during the last year, and most businesses will have customers there. Have you seen the recent sea shanty hype going on? Another great example is the Mexican grill restaurant chain <a href="https://www.qsrmagazine.com/fast-casual/how-chipotle-took-over-tiktok" target="_blank" rel="noreferrer noopener">Chipotle</a>. They have launched several (i.e. #GuacDance for the National Avocado Day) very successful record breaking TikTok campaigns.



85% of businesses are already using video as a marketing tool. Every social media platform now offers a video sharing tool. “We’re going live” is something you’ve probably heard a lot recently.&nbsp;



Besides going live, sharing short videos is the new thing. Remember, lighthearted and entertaining is what they want. And short videos are great to create awareness and to attract new customers through the gained exposure.



How hospitality business can use TikTok as part of their Social Media strategy:



<ul><li>Go behind the scenes</li><li>Share recipes</li><li>Share short DIY kitchen, bar and cooking tricks</li><li>Q&amp;A</li><li>Introduce new products/services, team members, partners</li></ul>



Why not give Instagram Reels a try as well? Same idea as TikTok.

Social Media Trends 2021 – Snackable Content

Online reviews have always been used to help people make a final judgment on where they eat, drink or stay.



 In the post-lockdown world, customers will be paying special attention to the latest reviews, and looking specifically for safety and cleanliness content within them to inform their choice of venue.&nbsp;



Even if they aren&#8217;t looking for that detail, they&#8217;ll see it as review styles change.



 We’re already starting to see reviews with content such as “&#8230;the online ordering app was hard to use&#8230;” or “&#8230;a table reservation system would have been better&#8230;” and “&#8230;excellent service and planned out and H&amp;S / covid precautions”.



These types of things are going to be front and centre of the customer experience and bear the brunt of any criticism or praise.



 If you are running a hospitality business, it will be compared to others on the basis of how well the new measures work for customers.



 We recently installed an upgrade to our <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">Reviews</a>&nbsp;system that can help untangle these new reviews for owners: sentiment analysis.



 It analyses the content of all your reviews and provides a summary of repeated themes and whether those themes are used in a positive, negative or neutral context.



With a quick glance, you can see if your ordering app is clunky or if your new menu items are going down a treat.



With this info in hand you can make any adjustments using real feedback, or reliably pump up the marketing on your new menu for example.



While stars and scores are useful, the words within the review are what can really make a difference.



To find out more about <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">Reviews</a> and sentiment analysis, get in touch with one of our team.

Handling The ‘New Review’

<h2 class="wp-block-heading" id="h-stampede-announces-springo-acquisition-as-part-of-post-lockdown-growth-plans">Stampede announces Springo acquisition as part of post-lockdown growth plans &nbsp;</h2>



<h3 class="wp-block-heading" id="h-marketing-software-businesses-combine-forces-to-target-new-it-channel-partners">Marketing software businesses combine forces to target new IT channel partners</h3>



Edinburgh, UK, 5th July 2021&nbsp;–<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__stampede.ai_&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=G04Hl4mHwuXumE4aLNQwjtCNczRSFK_l5Aipin3BtgA&amp;m=f1O2zrmhKcO9y6J2mqnPsZqLjonrR764RHtxnzOpLCE&amp;s=zsSreC1usrxjVNVUD7fAXZnVkKCq7vOSaKp3lWFxoIA&amp;e=">&nbsp;Stampede</a> has today announced its acquisition of fellow hospitality software startup, Springo, in a bid to strengthen the business and reach new hospitality customers worldwide. Stampede launched its first global reseller programme in November 2020, and has purchased Springo for its IP, notable channel customer-base, and ICT experience – which will help Stampede expand throughout the UK and beyond via new IT resellers.&nbsp;



Springo, like Stampede, is a data capture, digital marketing and customer engagement software business specialising in the hospitality sector. Both specialise in giving brick-and-mortar businesses access to the digital tools and services of big online brands. They have helped hundreds of hospitality businesses bounce back after COVID, and it is hoped that their combined forces will allow Stampede to reach even more venues. As part of the deal, Springo founder and director, Jay Ball will join Stampede as a non-executive director and minority shareholder. Springo’s employees will also join Stampede’s team. Jay brings a wealth of ICT, channel and business leadership experience to Stampede, having founded his first business, DataKom, in 2007 – which he sold in 2019 for a multi-million pound exit.&nbsp; &nbsp; &nbsp;



For existing channel partners like Invisinet and 7Hospitality, the Stampede platform represents a quick and easy way to increase monthly recurring revenues, while adding high demand products to their line of business.&nbsp;Following the Springo deal, Stampede is actively seeking new reseller partners, especially those with a high volume of clients in the retail and hospitality industries, as well as clients struggling to digitise multiple sites quickly/remotely.



“Jay has a wealth of experience in the telecoms space and we’re delighted to bring him and the rest of the Springo team on board with Stampede,” said Patrick Clover, Stampede founder and CEO. “Like Stampede, Springo has been helping hospitality businesses bounce back after an extremely difficult 16 months. By combining our technology, resources, expertise and customer-base, we believe we can reach even more businesses that need our support. Post-lockdown, I expect a lot of hospitality businesses to maintain some of the digital elements of the customer experience that were adopted this year out of necessity. There is a real opportunity for channel partners working in this space to make the digital hospitality experience as seamless as possible for customers and venues alike, which is exactly what our platform delivers.”&nbsp;



“We built a brilliant platform that was very successful, and combining our software means we can now offer far more to Springo and Stampede customers and resellers,” said Jay Ball, Stampede’s new non-executive director. Stampede is one of the UK’s leading hospitality software businesses, and we want to bolster their efforts to bring digital tools to the physical businesses that need them most. Springo has great experience selling to the channel, we understand their pain points and what they expect from their software partners. We bring this expertise to Stampede and believe it will give them the extra firepower needed to be successful in this industry.”



Resellers that want a demonstration on how&nbsp;Stampede&nbsp;and its partner programme works should contact Owen Rees Channel Development Manager <a href="mailto:owen.rees@stampede.ai">owen.rees@stampede.ai</a> <a href="tel:+447519390920">07519 380 920</a>



Benefits of the&nbsp;Stampede&nbsp;platform for hospitality customers include:&nbsp;



<ul><li>Capture customer data instantly when customers connect to guest Wi-Fi or register via QR code</li><li>Track repeat customers with connection data and build new loyalty schemes and promotions (the success of which can be tracked in real time)</li><li>Generate more reviews across platforms like Google and TripAdvisor (customers can be contacted within an hour of leaving a physical venue encouraging them to leave a review)</li><li>Introduce digital stamp card schemes and let customers earn rewards</li></ul>



About&nbsp;Stampede



Stampede&nbsp;was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites &#8211;&nbsp;Stampede&nbsp;provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.

Stampede announces Springo acquisition

Restaurant management is not for the faint-hearted. With a new establishment flaunting itself on every corner, competition can be somewhat rife. Your dishes may be exquisite and your atmosphere delightful – but if you don’t market yourself productively, you could lose your patrons to the neighbour next door.&nbsp;



From coffee shop marketing to eloquently advertising your Michelin star restaurant, deploying the correct advertising techniques is what will draw in the next generations – ensuring that you always have tables to serve. &nbsp;



<h4 class="wp-block-heading">Did you know?</h4>



According to <a href="https://brandongaille.com/13-must-see-restaurant-social-media-statistics-and-trends/">Brandon Gaille [1]</a>, 40% of individuals learn about food through digital methods, such as websites, blogs, and mobile apps.&nbsp;



This statistic is expected to increase in the future.&nbsp;



For the next 50 years, millennials will make up a huge portion of your target audience with Generation Z following close behind. The two generations show proximate similarities and if you pay attention to what these folks want or expect from the service industry – then your marketing efforts are halfway there.



<h5 class="wp-block-heading">Three Things You Need to Know About Millennials</h5>



<ul><li>They value opinions.&nbsp; Millennials can Google their hearts out. But when it comes to “sealing the deal”, they value opinions the most.This is why <a href="https://stampede.ai/resources/i-read-it-online-so-it-must-be-true/">word-of-mouth recommendations, online reviews and social media comments</a> are going to continue to sky-rocket in importance.&nbsp;</li></ul>



<ul><li>They judge your credibility based on your <a href="https://stampede.ai/blog/establishing-your-coffee-shop-brand-online/">online presence</a>. A website is a great starting point but if you are not on social media, well, do you even exist? Restaurants that do not have active Facebook or Instagram profiles seem questionable to millennials and they might just doubt your authenticity.&nbsp;</li></ul>



<ul><li>They love brands that support their causes. Millennials tend to be very proactive when it comes to social responsibility. Many direct their attention to brands and businesses that share their passions. So, if you support any causes or host fundraisers, you’re going to want to let your customers know about it. If you don’t support any causes, now’s the time to start.&nbsp;</li></ul>



It’s clear that the future of marketing will be built on digital grounds while considering the emotions behind human expectations. It will be even more imperative for restaurants to have an engaging social media presence where good reviews are regarded as valuable as solid gold. At the same time, creditability and transparency should form the backbone of every marketing campaign.&nbsp;



<h5 class="wp-block-heading">The Future of Digital Marketing for Restaurants</h5>



Now that we have some insight into what future patrons will expect from the food industry – the question is – what type of targeted marketing will cater to their needs?



We’ve already established that digital advertising is the way to go. But with technology evolving so rapidly, it’s important that you keep up to date with the up-and-coming trends so that you don’t fall off the wagon.



<h4 class="wp-block-heading">Here’s our researched list of future marketing trends:</h4>



<h5 class="wp-block-heading">Measurable Marketing</h5>



Gone are the days where marketing was a one-way method of communication. With the onset of digital marketing, businesses can now receive invaluable feedback from their audiences. Measurable marketing techniques can include:



<ul><li>Facebook Advertising</li><li><a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Wi-Fi Marketing</a></li><li>Digital Ordering</li><li>Digital Menus</li></ul>



By applying each of these strategies, you not only create ways to continuously market yourself but you also get to collect the data on your patrons’ trends. This data can be used to perfect customer satisfaction and refine future marketing efforts even further.&nbsp;



<h5 class="wp-block-heading">Localised Marketing</h5>



Localised marketing is not only based on a restaurants target area. It also taps into the expectations of the individuals in that location. Using the information gathered from measurable marketing, restaurants can support causes that the locals tend to navigate towards.&nbsp;



As a current example, you could advertise your vegan, gluten-free, and organic meal options or you could turn your restaurant into a plastic-free zone.&nbsp;



Another hit of the future lies in charity fundraisers and community support. In this regard, small restaurants have an advantage over larger chains. They have the ability to position themselves as an integral part of the local fabric. This means that they can effectively structure themselves to be a friendly and familiar face within the community.&nbsp;



By implementing these “causes” into your marketing campaign, you will be satisfying your patrons before they even step through your doors.&nbsp;



<h5 class="wp-block-heading">Personalisation</h5>



Personalisation within the restaurant industry will focus on digital menus. This will streamline the ordering process and act as a platform for uniquely targeted advertising. Like measurable marketing, it will also help restaurants to gather the data they need to create dishes and menus that are personalised to individual tastes and dietary requirements.



Past trends will be saved and automatically adapted for the next dish recommendation. Ultimately, this will improve taste, customisation, and patron satisfaction.&nbsp;



<h5 class="wp-block-heading">Customer Loyalty Programmes</h5>



 Loyalty programs are no new invention. Gone are the days where clipped coupons find their way to the recycling bin. Future loyalty initiatives are now joining the digital revolution. Next-generation restaurants are using Smartphone technology and web-based applications to maintain a large and insightful customer database.



Essentially, Loyalty Programmes are a friendly way of asking patrons for their personal details. In exchange for certain perks (like free meals), customers agree to your marketing terms. Loyalty systems are currently being developed to send targeted and automated marketing emails, text messages, and push notifications directly to the customers on a database. This creates a cost-effective, streamlined, and customised marketing campaign that hits the nail on the head. &nbsp;



Marketing a restaurant with the right combination of trends and strategies stands second to none in making a business successful. By staying one step ahead of your customers and patrons, you will not only meet their expectations but you will also have the ability to market effectively. And in case you didn’t know – the future starts now!&nbsp;



References:



<ul><li><a href="https://brandongaille.com/13-must-see-restaurant-social-media-statistics-and-trends/">Brandon Gaille Marketing Statistics.</a>&nbsp;</li></ul>

The Future of Restaurant Marketing

Have you ever been lost in a foreign city? Ever had to send out an important text? There are moments in which we are grateful for an Internet connection on our smartphone and even more grateful for the <a class="" href="/blog/restaurant-wifi-with-tapas-blackbx-success-story" target="_blank" rel="noopener noreferrer">bars and restaurants</a> around us that allow us to access it.  

In some situations WiFi can be a lifesaver, but at other times it seems like people simply have a crave to check their newsfeed, mails and stay connected with friends. It can be argued that WiFi is indeed highly addictive, as <a class="" href="https://www.ipass.com/wp-content/uploads/2017/11/iPass-Mobile-Professional-Report-2017.pdf" target="_blank" rel="noopener noreferrer">a study from iPass</a> suggests that 27% of respondents indicated that WiFi is impossible to give up. 
Let’s put this in relation with other cravings humanity has &#8211; gambling is only impossible to give up for 4% of the respondents, while smoking was only slightly higher &#8211; at 6%. This connectivity-craving is leading some people to use WiFi on their smartphones even in some weird situations. 
<h3>The Toilet </h3>
I am sure you remember the last text you received, but are you aware there’s a good chance this text was composed on a toilet? Fair enough, sitting on the throne can be quite inspirational. I bet the amount of texts sent from bathrooms all around the world must be quite impressive, as 72% of us make use of a smartphone in the stall. Maybe it’s the solitary atmosphere that bathrooms provide us with that make it so likely to just grab a smartphone and explore the fascinating world wide web. We really don’t mind, but please wash your hands.
<h3>On a Date </h3>
Having used Tinder in the bathroom, some of us might be lucky enough to have a date or two. Well done! Get your favourite shirt ironed and take your crush to a nice bar around the corner. Don’t forget to be charming, interested in what your counterpart has to say and keep your phone in your pocket. Apparently none of you are listening to our old-fashioned dating advice anyway &#8211; since a shocking 36% of people use their smartphone during a date. In other words, more than every third person will have a wee look at Facebook, read some mails or sends an ‘<a class="" href="https://i.pinimg.com/736x/73/b1/a7/73b1a7bafc43a649c857984719588d1e--sweet-texts-cute-texts.jpg" target="_blank" rel="noopener noreferrer">emergency text</a>’ to the best friend during a date.
<h3>During Sex</h3>
In case the date goes well, brace yourself &#8211; 7% use their mobiles even during sex, unfortunately we weren’t able to find out exactly how they do it.
<h3>In a Meeting </h3>
Sure, meetings are boring and sometimes you might need to check your phone to bolster a fact or two in your PowerPoint. But, if you&#8217;re in a meeting, it&#8217;s usually a good idea to give the persenter your full attention. Which apparently more than half of us can&#8217;t do, as 53% of respondants reported that they had checked their smartphone during a meeting. For shame. 
<h3>At a Funeral </h3>
If you thought tweeting during a date (or an intimate encounter) would be rude or impolite, you might be shocked about the next odd situation. Some people would literally take their smartphone to the grave if they could &#8211; 11% of respondents during the research admitted they’d use their smartphone even during a funeral. Somethings are a little too much, even for us. 
<h3>Being Connected is a Good Thing</h3>
Just because some internet users lose control over their habits and might have a weird relation to their smartphone, doesn&#8217;t mean we all have to follow in their footsteps. 
Internet and smartphones have revolutionised the way we interact, the way we plan and even the way we live. The strong need to connect with others, share our experiences online and always be up to date, has brought an opportunity for businesses looking to expand their audience. 
The importance of offering an Internet access to customers is absolutely vital today. If you want to learn more about guest WiFi and how offering it will benefit both your business and your customers, click below. 
Just make sure you wash your hands first. 
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

THE TOP 5 WEIRDEST TIMES TO USE A SMARTPHONE

It’s hard to avoid the news headlines around the supply chain issues and the disruption they’re causing at the moment for the hospitality industry.&nbsp;There have been reports about staff travelling hundreds of miles across the country to ensure the stock is refilled, not to mention venues shutting temporarily as the undesirable alternative.&nbsp;



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-time-to-get-creative">Time to get creative</h4>



Sometimes, you can’t avoid running out of certain items. That’s when you have to put your creative hat on to come up with alternatives to combat supply shortages.&nbsp;



When it comes to communicating changes with your customers, rather than focusing on the negative side, i.e. sorry, we have run out of &#8230;, try and turn it into something exciting and new.&nbsp;



Instead of customers not being able to enjoy their all-time favourites, they now have the (limited) chance to try something different.



<h4 class="wp-block-heading">3 ideas to tackle the supply shortage</h4>



Here’s some ideas to get you started.



<h4 class="wp-block-heading">1. Shop locally</h4>



This is the time to look beyond mass-produced supplies. Search for small producers around your place and start shopping more locally. Apart from supporting locals, this might inspire you for new menu ideas.&nbsp;



Besides, this also allows your customers to try out locally produced food and drinks they might not have come across before, such as beer from microbreweries. It also provides some great content for collaborative social media activity, which by its very nature helps spread your brand further.



<h4 class="wp-block-heading">2. Promote less popular meals</h4>



Start off with what you still have available. Push hard on promotions for your less popular meals and create enticing offers around them, or create limited time, alternate versions of them.



Either way, it’s all about putting a new spin or focus on an overlooked item. Think about how beer brands like Brewdog expand their product line by doing <a href="https://twitter.com/BrewDog/status/1415272621957079041" target="_blank" rel="noreferrer noopener">slightly different versions</a> of certain beers.&nbsp;



Sell them as a daily special with limited availability. Throughout the day you might push this further by sharing a post on your socials: “Daily special selling out fast today. Only 2 left, come by to grab yours.”



<h4 class="wp-block-heading">3. Create new menu items</h4>



Apart from pushing sales on your less popular meals, you can also use the ingredients you’ve got available to create new menu items.&nbsp;



Get your customers involved at this stage. “What dishes would you like to have on our menu?” You could also turn it into a social media poll, featuring different possible dish ideas you have and make it interactive for customers.&nbsp;



Think about turning your new dishes into side sizes for your customers to taste a wider range of smaller portions. Or maybe there was an old-time favourite you’ve taken off the menu a while ago that could now have a comeback.



And why not let your customers have a say in your new creations afterwards? After all, your customers’ new favourites might become a fixed menu item.



With all that in mind, remember to keep your customers updated on a regular basis about what’s going on in your venue via your website, social media and email &amp; <a href="https://stampede.ai/how-it-works/marketing/#sms">SMS marketing</a>. This way you can prevent any disappointment when certain dishes are not available.&nbsp;



Want some help updating your customers via email or SMS marketing? <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team. We&#8217;re happy to help.

3 Alternative Ways to Handle Supply Shortages

Loyalty is imperative for any business. The more loyal your customers are, the more likely they are to become regular visitors. For a restaurant, that could mean the difference between having a full house or empty tables. Only one of those scenarios will keep your business afloat and staff employed. But how do you increase your loyalty sign-ups in your venue?







One such tactic to encourage loyalty is by getting customers to sign up to your <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">restaurant marketing</a>. This could be through email, texts or even physical media sent to the customers&#8217; address. The idea is that by receiving regular deals and promotions, your restaurant will be kept in their thought process, making them more likely to pay a visit. And of course loyal towards your venue.



There are some tactics you’ll need to employ to get customers to sign up to your loyalty program. It isn’t going to happen if they don’t know about it in the first place, so here are our top tips to help encourage loyalty sign-ups.



<h4 class="wp-block-heading">Make It Worth Their While</h4>



You know how important customer loyalty is to your business. But, do your customers know how important they are to your business? People are unlikely to sign-up for loyalty schemes if it comes across as a data harvesting operation, or if there’s no reward involved. So, it has to feel worth their time and effort. 



Always combine your loyalty schemes <a href="https://blog.fivestars.com/6-foolproof-ways-to-promote-your-customer-loyalty-program/">with perks that make it worthwhile</a>. Otherwise, why would anyone bother? You can get creative with rewards, such as giving those who sign up exclusive deals and offers that aren’t available to other patrons. You could even send out an invite for a tasting session for your latest seasonal dishes, that’s only for those who have signed up to your loyalty scheme. 



Why not extend this idea further, and advertise unmissable events that you can only access if you sign up? The more desirable you make your loyalty program, the more likely people are to sign up. What’s more, if people want to bring their friends along and that also requires an email sign up… that’s even more names to add to the list!



<h4 class="wp-block-heading">Dine And Dash…To Sign Up!</h4>



Getting your customers to sign up to your loyalty program starts with telling customers about as they are in your restaurant. This makes sense, especially when they already like what they see enough to dine with you in the first place. 



A great idea is to market your loyalty program within your menu, or with advertising throughout your restaurant. You could even <a href="https://limetray.com/blog/restaurant-loyalty-programs/">issue special perks customers who sign up before they leave</a>, such as a free drink or a percentage off their bill.



Train your staff to understand your loyalty program, so they are well versed in the benefits to pass onto customers. Make sure they mention it to your customers as they are given the bill, and that the details are also written out on the customer receipt. You could even give your staff an iPad on shift so they can easily collect emails or phone numbers when asking customers if they’d like to sign up. 



Why not make things competitive and offer perks for staff members who get the most sign-ups? By making it seem like less of a chore, your staff are more likely to present your loyalty program in an enthusiastic manner, therefore promoting takeup rates.



<h4 class="wp-block-heading">Get Social</h4>



Your <a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/">social media</a> accounts are <a href="https://sproutsocial.com/insights/bars-restaurants-social-media-guide/">one of the best marketing tools you have to hand</a>, especially if you’ve built up a large number of followers. When it comes to marketing your loyalty program to increase sign-ups, you are directing it at the people who already like your restaurant enough to have searched for you on social media, and have followed your page. 



Design enticing visual posts to go out across all accounts, clearly displaying your loyalty program. Ensure to include a link to directly where they need to sign up. To encourage take-up, you could even create a competition on social media and include a prize (such as a free meal for 2), to be given to anyone who signs up before a particular date.



<h4 class="wp-block-heading">Get It On Your Website</h4>



Another great form of advertising for <a href="https://www.lyfemarketing.com/blog/digital-marketing-for-restaurants/">your loyalty program is to display it on your website</a>. Start by creating a pop-up graphic as people enter your homepage. Give them the option to enter their email there and then, so they don’t even have to be taken to another page to sign-up.



You should also encourage loyalty sign-ups throughout your website, at the very least displayed at the bottom of the page. The more visible it is, the greater the chance your customers will see it and want to sign up. 



Make sure you regularly review your website’s SEO too. The higher your restaurant ranks on Google, the more likely people are to click on it and ultimately see your loyalty sign-up offer. You can even create a Google Ad that tells people they will get 10% off their booking for signing up. 



<h4 class="wp-block-heading">Conclusion</h4>



Your restaurant needs loyalty. After all, the more customers are booking and dining with you at any one time, the better your business will perform. A great tactic to encourage this is through loyalty sign-ups, and getting them in the first place is all about using the right methods, to make it seem like a great deal rather than a transparent marketing ploy.



If you are looking to increase your loyalty sign-ups, at Stampede we’re here to help. Our software can capture customer data in one easy transaction. Storing the data safely and securely, it leaves you in control to create customised marketing campaigns that work for your business. You can even export the data to existing spreadsheets, making it easier than ever to keep on top of your customer database.



<a href="https://signup.stampede.ai/">Sign up for your free trial today</a> and discover an easier way to increase loyalty sign-ups. Cook up an effective <a href="https://stampede.ai/blog/free-restaurant-promotions-ideas/">marketing campaign</a> through your personalised portal, that will have your customers flocking back to your restaurant in their droves. This leaves you to concentrate on what you do best… running your restaurant!



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How to Increase Loyalty Sign-Ups in Your Restaurant?

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With barely a few days to breath, we move on from Mother’s Day to that other big March event: St. Patricks Day. So we&#8217;re going to keep it brief and get going!



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<h4 class="wp-block-heading" id="h-wednesday-17th-st-patrick-s-day">Wednesday 17th&nbsp; &#8211; St. Patrick’s Day</h4>



This will be the first (and hopefully last) St. Patrick’s Day at home. This time last year&#8230; well we all know what was going on and St. Patrick’s wasn’t really front of mind. This year, we&#8217;ve got lots of ways to celebrate!



Some ideas to engage with your customers and fans this Wednesday could include:



<ul><li>Authentic <a href="https://www.bbcgoodfood.com/recipes/collection/st-patricks-day-recipes">Irish food recipe</a> kits and cook-a-longs</li><li>St. Patrick’s Day feast-at-home boxes</li><li>Post up a variety of green drink recipes and how-tos</li><li>Takeaway/Delivery/Collection for St. Patrick’s Day desserts</li><li>Irish whiskey tasting sessions and kits</li></ul>



And don’t forget to post up some pictures of your teams dressed in green too!



<h4 class="wp-block-heading" id="h-saturday-20th-international-day-of-happiness">Saturday 20th &#8211; International Day of Happiness</h4>



It’s sometimes the simplest things in life that can bring us an extra bit of happiness. We all know how uplifting the smell of your favourite food or the first sip of a refreshing drink can be.&nbsp;



Many of you will take great pride in the pure joy that your business brings to your patrons from wonderful customer experiences. For International Day of Happiness, you could share your and/or your team’s thoughts on what happiness is to them.



For some people, happiness is simply not having to prepare food for the family that night. This is a perfect opportunity to remind them of your delivery services!



Share some happy, inspirational thoughts or some pictures of happy customers and staff, or maybe just a foodie smiley face on a plate!



<h4 class="wp-block-heading" id="h-more-topics-to-choose-from">More Topics to Choose From</h4>



Fri 19th March &#8211; Chocolate Caramel Day Sat 20th March &#8211; Ravioli Day Sun 21st March &#8211; French Bread Day&nbsp; Sun 21st March &#8211; World Poetry Day Sun 21st March &#8211; Vermouth Day 



If you&#8217;re looking to get your stories and promotions in front of your customers <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We’re here to help with your email marketing and much more.

What’s On This Week? – 15/03/2021

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<img decoding="async" class="" style="width: 320px; margin: 0px 10px 10px 0px; float: left;" title="Stampede Pub WiFi" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/pub-wifi.jpg" alt="Stampede Pub WiFi" width="320" data-constrained="true" />Pubs and bars are about connecting people to each other over a drink and food, but people are increasingly using the internet to connect with their loved ones. Smartphones basically live in our pockets, and people expect to be connected wherever they go.
In a recent survey, <a class="" href="https://hospitalitytech.com/wifi-data-bandwidths-bang-buck">over 70% of people saying they expect access to WiFi in bars</a>, and <a href="https://www.btwifi.co.uk/Media/pdf/BTDS208_Why%20BT%20Wi-fi%20for%20pubs.pdf">36% said access to WiFi would make them return to a bar</a>.

Guest WiFi is a must for customers, so it is a must for your business. How important? Guest WiFi has been dubbed the fourth most important utility after heat, light and water.
<h3>Why WiFi in Your Pub?</h3>
When your guests have a good experience in your venue, they will stay longer and spend more money. In fact, over 60% of businesses said customers spent more time in their venue once WiFi was introduced, while 50% said their customers spent more money too. It is even estimated that WiFi <a href="https://smallbiztrends.com/2014/06/benefits-of-offering-free-wifi.html">can increase the average revenue of bars by £10,000 per year!</a>
Maybe you already offer free WiFi in your venue. But how many customers come and go, while you have no idea who they are? What about those who are loyal, but you have no way of rewarding their loyalty?
<h3>Get to Know Your Customers with Wifi Marketing</h3>
Guest WiFi, such as what we offer at Stampede, can give bars and pubs valuable <a class="" href="https://www.stampede.ai/how-it-works">insights</a> about their customers. Information such as age, gender and <a href="https://www.stampede.ai/how-it-works">location</a> can help in developing targeted marketing campaigns. You might want to send <a href="https://www.stampede.ai/how-it-works">promotional texts or emails</a> to people living in a certain area, or offer discounts on drinks, all of which encourage loyalty. Knowledge of peak times and return visitors can help you manage resources and reward your business patrons  Let your customers book a table by clicking a link in your message. Then, track your return of your investment with our marketing <a href="https://www.stampede.ai/how-it-works">reports</a>. You’ll quickly see your return surpasses the cost of implementing our software.
You can also make use of our marketing feature to text your guests encouraging them to leave a review after they’ve gone. Good reviews have shown an <a href="https://www.invespcro.com/blog/the-importance-of-online-customer-reviews-infographic/">increase the amount people spend in a venue by over 30%.</a>
<h3>Keep Your Brand In Front of Your Customers</h3>
Guest WiFi can also help boost your brand with unique, fully branded login screens. That keeps you in your customers mind when they go online. Plus, by making use of our social login feature you can have your customers broadcast to their friends that they are in your venue. You can’t beat that type of advertisement. Such an endorsement <a href="https://www.thefreemanonline.org/must-know-ways-social-network-influence-buying-decisions/">influences over 70% of people’s spending habits</a>.
Many bars and pubs using Stampede guest WiFi software are seeing an increase in customer loyalty and revenue while boosting their brand.
Want to know more about we can help you keep your customers coming back?
Give us a call or drop us an <a href="mailto:info@stampede.ai">email</a>. Or, even quicker, just click the button below!

<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Running a Pub or Bar? Add Guest WiFi to the Menu

<a href="http://www.restauranttechlive.co.uk">Restaurant Tech Live 2017</a> is one of the largest gatherings of restaurant and hospitality businesses owners and runners in the UK &#8211; and Stampede will be there!

<img decoding="async" class="alignright size-medium wp-image-5551" style="width: 360px;" title="Stampede RTL17" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/rest_tech_0-360x90.png" alt="Stampede RTL17" width="360" data-constrained="true" />
Our team, including Eduardo Hotta (Head of Marketing), Grant Laing (Commercial Partnerships), James Tod (Head of Customer Success) and Patrick Clover (CEO and Founder), will be <a href="http://www.restauranttechlive.co.uk/exhibitors/blackbx/">manning stand 4129 at the ExCEL</a> in London during the 26th and 27th of September.
<h3>RESTAURANT TECH LIVE 2017 SEMINARS WITH Stampede</h3>
And if that wasn&#8217;t enough, Patrick Clover, founder and CEO of Stampede will be taking part in a panel session on Tuesday the 26th at 14:00 in Seminar 10, <a class="" href="http://www.restauranttechlive.co.uk/speakers/patrick-clover--1/">Customer Experience: Creating an Experience to Remember</a>. Apparently the powers that be at Restaurant Tech 2017 needed to hear even more from Stampede. So they ALSO invited James Tod, Head of Customer Success to host his own speaker session, <a href="http://www.restauranttechlive.co.uk/speakers/james-tod/">The Importance of Mobile Marketing</a>, on Tuesday the 28th at 14:00 in Seminar 7.
Why is Restaurant Tech Live 2017 so gung-ho about Stampede? We think it&#8217;s because our cloud-based software removes the hassle and expense of setting up and managing a <a class="" href="https://www.stampede.ai/wifi-in-action#hospitality">WiFi network for restaurants, cafes and pubs</a> of all sizes. Businesses benefit by gaining <a href="https://www.stampede.ai/how-it-works#insight">valuable customer insights</a>, while offering a <a href="https://www.stampede.ai/how-it-works#security">branded, seamless and secure</a> online experience to their WiFi users.
But that&#8217;s just our guess. If you&#8217;re not using Stampede yet &#8211; why not see for yourself by <a href="https://www.stampede.ai/get-started">starting a FREE trial today</a>?
Going to Restaurant Tech Live 2017? Stop by one of our speaker sessions or drop by at booth 4129 and see us in person.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Join Stampede at Restaurant Tech Live 2017!

Ready to get up and running with your Open Mesh equipment in Stampede? You&#8217;ve come to the right place! 
Here&#8217;s a short video that shows you how to quickly get going with your Open Mesh WiFi solution &#8211; no flash required!
<iframe loading="lazy" style="margin-left: auto; margin-right: auto; display: block;" src="https://www.youtube.com/embed/UdCxLYe32M8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
If you need any more information, consult our <a class="" href="https://help.stampede.ai/en/collections/2622359-network-setups" target="_blank" rel="noopener noreferrer">online help guides</a> or, if you&#8217;ve hit a snag, <a href="https://get.blackbx.help/portal/newticket" target="_blank" rel="noopener noreferrer">feel free to drop us a line</a>.
Be sure to subscribe to our <a href="https://www.youtube.com/channel/UCxc2sJ3nBYJhLGQr_2RM60w" target="_blank" rel="noopener noreferrer">YouTube channel</a> and other <a class="" href="https://twitter.com/blackbxwifi" target="_blank" rel="noopener noreferrer">social media networks</a> so you get instant notifications when we upload new videos or tutorials.
And, if you&#8217;re not using Stampede to offer your customers fast, safe and secure WiFi, you&#8217;re missing out on one of the best <a href="https://www.stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank" rel="noopener noreferrer">automated marketing</a> and <a href="https://get.stampede.ai/loyalty-program-ebook" target="_blank" rel="noopener noreferrer">customer loyalty</a> solutions around. Or, if you&#8217;re an MSP, VAR or IT solutions reseller, and you&#8217;re looking for an additional revenue stream, why not offer <a href="https://www.stampede.ai/blog/wifi-as-a-service" target="_blank" rel="noopener noreferrer">WiFi as a Service</a> with Stampede?
In either case, we offer a free, no obligation trial, so what are you waiting for?
<a class="eut-modal-popup" href="https://stampede.ai/get-started">Click here to get started.</a>

Open Mesh Integration with Stampede

A new kind of marketplace for hospitality apps

New Features & Updates – September 2023

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How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

New Feature – Loyalty By Stampede

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

DEBATE: Does the Jamie’s Italian chain have only itself to blame for its demise?

Oh, the good ol&#8217; days. Do you remember how easier it was to know your customers&#8217; insight and out and what their buying behaviour and preferences were? 







With a notepad and pen, you could collect customers&#8217; data like name, nickname and the days they would visit your shop. Indeed, it was easy to remember that Burt &#8220;The Burtator&#8221; would come to buy potatoes every Wednesday and coffee every Sunday.



Yeah, he also prefered to pay by check.



Well… now it&#8217;s a lot harder. These days you have so many customers coming to your shop that you can&#8217;t possibly remember everyone, even if you write their names on the coffee cup.



What&#8217;s your name again? Sorry, what&#8217;s your preference, veggie burger or bacon cheeseburger? You want to pay by debit card, credit card, Apple Pay, Monzo, PayPal… coins?! 



What the heck?! You don&#8217;t even know where they found your business because surely they don&#8217;t live in the area. It&#8217;s chaos sometimes, but thank Thor, I don&#8217;t need to know all these people&#8217;s details, right?!



<h4 class="wp-block-heading">The Importance Of Capturing Data</h4>



Try again, cowboy. Yes, you do need to know all this information. With these, let&#8217;s use a buzzword here, &#8220;data points&#8220;, you are able to know and understand your customers. Just like in the ol&#8217; days. It&#8217;s all about getting more customer insights and make positive use of those.



When you understand your customers, you can craft a unique local experience. Make it personal, create a connection and <a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">they will love you</a>. That&#8217;s just the romantic part because you can also take advantages of the &#8216;boring&#8217; but profitable stuff, such as offline analytics, customer trends analysis and&nbsp;<a rel="noopener noreferrer" class="" href="https://www.stampede.ai/blog/articles/wifi-marketing-connect-customers" target="_blank">effective marketing campaigns</a>&nbsp;that boost your revenue.



<h4 class="wp-block-heading">What You Can Do With The Information</h4>



In addition, any little piece of information you capture can be used to improve your customers&#8217; in-house experience and help you create better, more personalised and relevant marketing campaigns. So the more customer insights the better!



Let&#8217;s start with the simplest of examples. <a class="" rel="noopener noreferrer" href="https://www.stampede.ai/blog/articles/wifi-data-capture" target="_blank">You capture customers names.</a> Simple as that, just their name.



With that, you can greet your customers in a friendlier way. Which is nice, but you can also:



<ul><li>Increase your email click-through rate by an average of 14% and conversion by 10%</li><li><a class="" rel="noopener noreferrer" href="https://www.monetate.com/blog/the-tipping-point-for-personalized-website-experiences/" target="_blank">Increase sales by more than 20%</a></li><li><a class="" rel="noopener noreferrer" href="https://rewardstream.com/blog/45-examples-personalized-marketing-really-work/" target="_blank">Increase engagement 10x</a></li></ul>



Now, let&#8217;s go a bit further… you know not only their name but how many times the person has been in your venue this week. Time to increase <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">customer loyalty</a> by simply sending a SMS or email inviting them to come back.



For example: &#8220;Hi Carolina, thank you for visiting us this week. How about you bring a friend tomorrow and get 5% off as a thank you?&#8221;



How about you run a campaign to increase the number of people that find you on a <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">review site</a>? Even easier! Send a message 10 minutes after they leave, with something along the lines of: &#8220;Hola Maurice, thank you for your visit. We truly hope you enjoyed your stay, could you please spread the word and review us on TripAdvisor?&#8221;



Boom! I bet you an American dollar that you will have the <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/importance-of-online-reviews" target="_blank">number of reviews increased</a>.



<h4 class="wp-block-heading">The Beauty Of Guest WiFi For Data Capturing</h4>



Do you offer free Guest WiFi? Come on, it&#8217;s a rhetorical question, of course, you do. Free and easy access to the Interwebs (Internet) is one of the three things all customers demand. (If not, check out our <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">getting to started</a> guide now. Better later than never)



So, you ALREADY offer free Guest WiFi &#8211; then why not put it into use and make money with it? I&#8217;m not talking about charging for Internet access, as this could get your customers frustrated. (I&#8217;ve seen some dramatic reactions for paid Internet access &#8211; punch someone in the face kind of stuff).



I&#8217;m talking about capturing data to better know your customers, leading to more <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/good-adverts-bad-adverts" target="_blank">efficient marketing</a>, ending with more sales. I know you got it, but I&#8217;ll repeat for those people in the back row. It&#8217;s all about more customer insights.



Better yet, I&#8217;ll show it to you with an illustration:



<figure class="wp-block-image"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/Stampede-Blog-Cost_Rev@2x.png" alt="Stampede-Blog-Cost_Rev@2x"/></figure>



Why offer free WiFi if you’re not getting anything in return? Because, with a <a rel="noopener noreferrer" href="https://www.stampede.ai/how-it-works#marketing" target="_blank">Guest WiFi analytics and marketing automation tool,</a> you are capturing data, improving your marketing AND generating revenue. I honestly can&#8217;t make this any simpler.



<h4 class="wp-block-heading">Get Them Logging In Once But Keep Capturing Their Data</h4>



&#8220;Oh wait, but I don&#8217;t want my customers to sit and spend their time on the Internet instead of appreciating and savouring my beautiful dishes.&#8221;



No problemo, amigo. What you need to do is, <a class="" rel="noopener noreferrer" href="https://www.stampede.ai/blog/wifi-in-your-venue-login-once-login-forever" target="_blank">get them to login ONCE</a>. That&#8217;s all it takes. The reason is, they DO NOT have to use your Internet all the time (we also don&#8217;t want that, do we?). When they log in for the first time, they won&#8217;t need to login ever again (unless you want them to). Meaning… in their second, third, tenth, hundredth time they visit your venue, you will know they were there and they won&#8217;t even have to take their phones out of their pockets.



You&#8217;ll also know if they are new or returning visitors, how long they stayed at your venue and so on. If you&#8217;re a metrics and analytics fan, this is online analytics applied in real offline businesses. So, all the goodies of online marketing, easily and automatically applied to brick &amp; mortar, to real-life&#8230;



<h4 class="wp-block-heading">Ideas To Get Your Customer Connected For The First Time</h4>



Right, so the software can do the heavy lifting, running in the background quietly and constantly learning about your customers. That&#8217;s fantastic, but we at Stampede believe and recommend you should inject this concept, this need to learn everything about your customer to improve services, in your business&#8217; DNA.



Just common sense. Knowing your customers insight-out means you can tweak your business to better serve them. How great is when a waiter greets you by name? Or when a concierge in a hotel knows exactly the newspaper you love to read and leaves it in your room? (Yep, print. I&#8217;m old school.)



It’s all about knowing your customer. I&#8217;ve repeated this sentence so many times for a reason. Get it in your head. 



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Back to the topic, here are three ideas to get your customer connecting to your free WiFi so you can start capturing that sweet, sweet Data.



<ol><li>Have visible stickers promoting your free Guest WiFi</li><li>Get your staff to mention it at least once to the customer <ul><li>&#8216;Good morning Dorothy, here is your corn dog, please enjoy our complimentary free WiFi and have a great day. Go Pigeons!&#8217;</li><li>&#8216;Hi Frederik, your order will be here in 5 minutes, please feel free to use our free Internet and leave us a review. We&#8217;d really appreciate it&#8217;</li><li>&#8216;Howdy Ross, the doctor will call you soon, meanwhile please feel free to access our free WiFi and enjoy your wait&#8217; </li></ul></li><li>Include an online menu, voucher or <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">promotion</a> on your website</li></ol>



Three basic and simple things, that will get you to capture data, know more about your customers, have offline analytics, improve and automate your marketing campaigns and of course… sell more!



<h4 class="wp-block-heading">Now What?</h4>



Easy… start your FREE trial now!



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Getting Customer Insights into Your Company’s DNA

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Now Online

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

This blog will discuss new opportunities for retail and hospitality venues in today’s era of data capture through <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Guest WiFi</a>. Focus is on how to leverage this information to generate revenue while strengthening brand loyalty.







It will be no surprise to you to learn that WiFi has become one of the most important business assets to drive hotel loyalty and profitability. 



Indeed, WiFi is often cited as the #1 desired amenity by travellers and for hotels, restaurants and retail. Therefore, it is fast becoming the most effective way to connect with guests and increase brand loyalty and sales.



<h4 class="wp-block-heading">WiFi to Build Brand Loyalty</h4>



Following, this demand creates opportunities for hotels to use the WiFi service to build <a href="https://stampede.ai/blog/building-customer-loyalty-with-blackbx/">brand loyalty</a>. It’s estimated that 80% of guests won’t return to a hotel that delivers a bad technology experience. When your brand becomes synonymous with superior, hassle-free technology experience, travellers will seek you out for their next stay.



Think of WiFi as sales and mar­keting tool. It starts with your web portal, where guests first connect with your hotel and continue through to your Guest WiFi Portal. Whereas, your portal can deliver <a href="https://stampede.ai/news/press-releases/blackbx-launches-wi-fi-stories-to-revamp-outdated-guest-wi-fi/">timely information</a> such as the restaurant’s soup of the day. You are more likely to engage guests and create that important connection with your brand.



<h4 class="wp-block-heading">WiFi Analytics &#8211; A Tale</h4>



All <a href="https://stampede.ai/blog/wifi-marketing-how-to-connect-with-your-customers/">Information</a> coming in from your WiFi service can be invaluable in building a real interaction between your brand and guests.&nbsp; Imagine the benefit of feeding that data into marketing vehicles to <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">engage guests</a>. A use case illustrates the impact this could have:



<hr class="wp-block-separator"/>



Jane checks into a hotel for a sales conference and logs into the Guest WiFi service using her Facebook profile. The data from Jane’s public Facebook profile allows you to personalise her web experience to build loyalty.



Since it’s her first time with this hotel brand, Jane is forwarded to a page to sign up for the loyalty program. She receives premium WiFi free at this visit as an appreciation.



Headed to the conference, Jane receives an SMS on her smartphone welcoming her to the event and offering information about the upcoming keynote.



<hr class="wp-block-separator"/>



Stampede Guest WiFi can be used to send this relevant information to Jane. This is possible, as it integrates with the CRM/PMS system for ongoing marketing.



<h4 class="wp-block-heading">WiFi Insights&nbsp;</h4>



Through Stampede Connect <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">dashboard analytics</a> about WiFi data usage can be managed on a single dashboard. Even more, if you have multiple hotels, it can show data use across all hotel properties. 



Which of your hotels are the top data users per device? Also, the hotel as a brand may want to understand why hotels have very low data usage per guest or per device. Further, exporting data usage by day allows the hotel to compare numbers of guests logging in against occupancy.



In the past WiFi service management used to be a tool primarily for the IT department. Captive portals were designed to block internet access and make sure that you could charge customers before getting them online. 



All that has changed. Now, Guest WiFi is a business tool. It’s all about getting insights about your guests to better engage with them online.

Guest WiFi: A Sales & Marketing Tool?

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20758&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627402849335{margin-top: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Secure Future Footfall Now&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Stampede&#8217;s digital Gift Card feature is ideal for hospitality businesses. Make it easy for your customers to buy gift cards and vouchers online.&#8221; font_container=&#8221;tag:h5|font_size:25px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1627403337645{margin-right: 10% !important;}&#8221; el_class=&#8221;main-page-title&#8221;][vc_row_inner css=&#8221;.vc_custom_1627402865513{margin-top: 15px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20724&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627403441787{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627403376484{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1627403217135{margin-top: 10px !important;}&#8221;][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SELL YOUR GIFT CARDS ONLINE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;right-bottom&#8221; equal_column_height=&#8221;middle-content&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; section_id=&#8221;gifting&#8221;][vc_column width=&#8221;1/2&#8243; mobile_text_align=&#8221;center&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627400829642{padding-bottom: 45px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampedeae%2Fstampede-demo-request|target:_blank&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get started now&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fsource%3Dgifting||target:%20_blank|&#8221; button_class=&#8221;arrow-button free-trial&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]GIFT CARDS ARE FREE TO USE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
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