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Without question, one of the most frustrating things in running a hotel is the tendency of guests to reserve a room but then cancel at the last minute. Or just fail to turn up altogether. It’s not just the annoyance factor, though; last-minute cancellations or no-shows have a real impact on the profitability of your hotel. How do you manage to reduce no-shows and cancellations in your hotel?







Independent hotels may suffer from this inconvenience more than most, due to a tendency (whether real or perceived) to have more lenient policies than multi-site corporations. While there is no solution that could promise to reduce these incidents to zero (we’re dealing with humans, after all!). There are a few simple methods you can use to greatly reduce both the likelihood and the impact of cancellations you suffer from this year. Ready to find out more? Let’s dive in!



<h4 class="wp-block-heading">Method #1: Have a Fair, but Clear Cancellation Policy</h4>



As we touched on in the introduction, the key reason that independent hotels may suffer from an above-average number of no-shows or cancellations is the relative <a href="https://www.hotelminder.com/8-tips-to-reduce-last-minute-hotel-cancellations-and-no-shows">lack of a clear policy</a>. Even more patchy enforcement of the policy.&nbsp;



Review your policy now. See how it compares to those of your competitors. You can usually find these quite easily by browsing to the “terms and conditions” section of their website. Your cancellation policy needs to strike a balance of fairness for both you and the guest. All kinds of things can happen to disrupt the plans of a traveller, after all, so it’s only fair to them to allow them to cancel. 



The more notice they give, the less the impact on your hotel. So make sure your policy reflects this crucial fact. Many hotels allow free-of-charge cancellations provided there is at least 48 hours notice. Giving you some time to make the reservation available to another customer.&nbsp;



It may also be wise to consider a more stringent policy for particularly over-subscribed times of the year. For example over Christmas, or when a large event regularly takes place in your area. Again, make sure that this policy is easy to understand. All your staff have to know exactly what the special policy is and what dates it applies to. Finally that it compares favourably to the cancellation policies by your competitors for the same timeframe.&nbsp;



<h4 class="wp-block-heading">Method #2: Make Sure your Cancellation Policy is Published and Enforced!</h4>



This may seem obvious, but it’s amazing how many hotels have their cancellation policy buried away where customers will only have their attention drawn to it once it’s already too late.&nbsp;



Anyone that makes a reservation, whether online, via phone, or any other method, needs to be provided with a copy of your cancellation policy so they can’t claim ignorance of it later! Ideally, they should confirm their acceptance of the policy when they make the booking. At the very least their booking confirmation should include a clear reference to it. Even if it’s just a short summary with a link to the full policy on your website.&nbsp;



Make sure all staff are trained to refer to the policy and enforce it, politely explaining the costs involved if doing so causes push-back from the customer. If you decide to allow discretion in the enforcement of the policy, you should make it very clear who is allowed to exercise this discretion. Give examples of circumstances that might allow them to do so &#8211; for example, extreme weather conditions.&nbsp;



Finally, any <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">promotions</a> that you run, whether via email marketing or other advertising, should also include a clear reference to your cancellation policy. Best to cover all the bases!



<h4 class="wp-block-heading">Method #3: Encourage Guests to Communicate Changes to You&nbsp;</h4>



You should allow customers plenty of options to communicate any changes of their plans to you. Providing them with the option to submit a cancellation or re-schedule of their stay via email or live chat on your website will result in a reduction of no-show occurrences.&nbsp;



Some customers are just too embarrassed or shy to pick up the phone and have to explain to someone exactly why their plans have had to change! Give them as many options as possible to get in touch. Emphasise that you’re keen to hear from them and that you understand plans sometimes have to change at the last minute.&nbsp;



For example, if your policy states that cancellations with less than 24 hours notice have to be paid at the full rate. You could send a reminder email or text 36 hours before the reservation starts. Telling them that you are looking forward to seeing them and including all the ways they can let you know if their plans have had to change for any reason. Many <a href="https://www.hospitalitynet.org/opinion/4088497.html">hotel reservation systems</a> can be configured to send such reminders automatically. Though provided all the <a href="https://stampede.ai/blog/how-to-legally-and-safely-collect-and-use-customer-data-in-the-hotel-industry/">necessary information is captured</a> when the reservation is made initially.&nbsp;



Further reading: DIRECT BOOKING



Clear and consistent communication removes the worry of the unknown!&nbsp;



<h4 class="wp-block-heading">Method #4: Re-market Rooms that Become Available due to Cancellations</h4>



As we’ve covered, cancellations are a fact of life &#8211; you’ll never be able to avoid them altogether. Where many independent hotels are missing a trick is in taking advantage of the opportunity created by a cancellation. Use it to make an extra special offer available on the now vacant room.&nbsp;



A room cancellation, especially for one of your premium suites or stay options, give you a valid justification for letting someone else upgrade to. Even more book that room for a lower-than-usual cost. You will reap the rewards of a delighted guest (who will be more likely to tell others and share pictures of the room on their social media). In addition, you’ll recoup some of the monetary loss that the cancellation has caused.&nbsp;



You can advertise the cancelled room in various places. Your reception/bar, on the boards outside your property and of course on social media. Don’t forget your own database of customers, too. <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">Email and text (SMS) marketing </a>are a powerful way to drive more traffic to your website and ultimately secure more bookings.&nbsp;



Further reading: <a href="https://stampede.ai/blog/effective-email-marketing-tips-for-hotels/">https://stampede.ai/blog/effective-email-marketing-tips-for-hotels/</a>



<h4 class="wp-block-heading">In Conclusion&nbsp;</h4>



We hope these methods for managing this frustrating aspect of running a hotel have given you plenty to think about and implement in your establishment. 



Do you want to find out more about how our solution could help you stay in touch with your guests? Get in touch!



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How to Reduce No-Shows and Cancellations in Your Hotel

A&nbsp;successful service recovery strategy&nbsp;can help businesses to increase customer retention and revenue after a service failure. <a rel="noreferrer noopener" href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/" target="_blank">Part one of this series</a>&nbsp;focused on the complaint handling steps that should be part of a service recovery strategy. However, there are some other critical factors that play an important role towards its success and ultimately customer loyalty.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-4-success-factors-for-your-service-recovery-strategy">4 Success Factors For Your Service Recovery Strategy</h4>



<h4 class="wp-block-heading">1) Response Speed</h4>



<a rel="noreferrer noopener" href="https://www.customerservicemanager.com/customer-service-facts/" target="_blank">Up to 96% of customers will stay with a business</a>&nbsp;if they feel that the company has acted quickly on their complaint. Time is indeed of essence for a successful recovery.&nbsp;



You want to reach out to the customer whilst the experience and memory are still fresh. Therefore, your&nbsp;first response has to be almost immediate. Make sure to always keep an eye on your recent reviews and ask for regular feedback to catch any complaints early on.



But equally important is the&nbsp;timeframe between the actions taken. A speedy apology will be worthless if you take too long to resolve the issue. Also, communication is important here. Provide your staff with tips on how to keep customers updated about the progress made and next steps.



<h4 class="wp-block-heading">2) Empowerment</h4>



Empower your staff to make their own decisions&nbsp;during the recovery. They should be able to take necessary measures (within guidelines) without having to ask for approval first. Some bigger brands, like The Ritz-Carlton Hotels or Virgin even have a fixed service recovery allowance per employee.



The fewer people that are involved in the service recovery the easier and quicker it will be for your customers. So, if you empower your employees to take ownership, they will act as the&nbsp;main contact person&nbsp;throughout.



Besides, allowing your staff to handle the complaint using their own judgment and authority is a great morale booster for them.



<h4 class="wp-block-heading">3) Staff Training</h4>



To succeed with your service recovery strategy, you have to provide your team with the&nbsp;right skill set. This involves regular training to make them more confident when dealing with complaints.&nbsp;



Equip them with a clear step-by-step process they can follow along, similar to the&nbsp;<a rel="noreferrer noopener" href="https://stampede.ai/blog/the-secret-to-successful-service-recovery-in-hospitality-one-part-1/" target="_blank">LEARN framework</a>&nbsp;we had a look at in the first part of this series.&nbsp;



And make sure to&nbsp;record your incidents&nbsp;and the outcome to share it with the whole team. This is the best way to improve your processes.&nbsp;



<h4 class="wp-block-heading">4) Compensation Matters</h4>



The most important factor in your service recovery strategy is to match the compensation to the type of failure and develop&nbsp;individual strategies for each customer.



In general, a financial compensation often won’t do the trick towards customer loyalty. It&#8217;s what customers would at least expect after a complaint. You have to find a solution that reassures them of your commitment to delivering on your promised customer experience.



The trick is to go the extra mile. Apply an experience-driven recovery approach, which means addressing customers emotionally by focusing on their needs. This way the newly created experience will make up for the failure that happened before. Which leads to an increase in their loyalty.

[Part 2] How To Win-Back Unhappy Customers

As we&#8217;re heading into the new year, no one would have anticipated that the pandemic would still be around, affecting many businesses. Though, over the past year, the hospitality industry has proven that with a little creativity and a change in strategy, operators can still come out as winners despite the odds. With ongoing changes in restrictions and new regulations, hospitality businesses are looking to technology for ways to continue operating.



<hr class="wp-block-separator"/>



Here are 6 proven ways hospitality operators can use technology to continue operating and boost their revenue.



<h4 class="wp-block-heading" id="h-1-live-streaming">1. Live Streaming</h4>



If the customers are restricted from visiting your premises, why not visit them instead? We’re talking about live streaming! With just a video camera and a good internet connection on hand, you can ensure that the show goes on. From live band performances to pub quiz nights. You can bring the entertainment to the comfort of your customers’ own confines. 



Most social media platforms give you the option to stream events as they are happening. You could also run the stream from your website if you add this functionality. As you advertise the event, you can ask supporting customers to send a “donation” your way, in exchange for providing them with entertainment.



This “donation” will help to cover the door fees and other profits you’re missing out on while your business cannot trade as usual.&nbsp;



With so many individuals locked indoors during this period, you’ll be surprised at how many keen fans you’ll have. Just remember to use social media, WiFi marketing, and newsletter campaigns to market your live stream event. 



You’ll also want to ensure that commenting functionality is turned on. This way, your audiences can chat and socialise via digital channels while they get to enjoy the entertainment that’s associated with your venue. 



<h4 class="wp-block-heading" id="h-2-start-your-own-cooking-show">2. Start Your Own Cooking Show</h4>



If you can’t provide your patrons with cooked meals, why not show them how to prepare their own dishes that you have helped them come to love? Your restaurant can rope in the chefs to record cooking shows that demonstrate how to prepare a few meals on your menu.



You can upload your recordings to your website, YouTube, and your social media pages to keep customers intrigued with your brand. And you may gather new supporters too. You can even do a live stream to create more excitement and suspense. 



But there’s more…



To keep cash flow moving, why not sell recipe box kits to your fans? These kits can contain all of the ingredients needed to create a meal that you sell. Your favourite fans will flock to buy these kits. It’s a win-win deal!



And this brings us to our next point…



<h4 class="wp-block-heading" id="h-3-create-an-ecommerce-shop">3. Create an eCommerce Shop</h4>



Now’s the time to seriously consider investing in an eCommerce website. Even businesses in the hospitality sector can expand online to ensure that cash keeps flowing.&nbsp;



An eCommerce site will give you the ability to sell the recipe kits you’ve put together or you can sell other products that are unique to your brand. Why not rustle up some quirky branded merchandise that will appeal to your supporters? From cooking lessons and gift cards, an eCommerce site is one way to keep your business going. 



<h4 class="wp-block-heading" id="h-4-delivery-services">4. Delivery Services</h4>



Social distancing has increased the need for goods to be delivered to doorsteps. Luckily, the food delivery market is booming worldwide. With the introduction of delivery services such as <a href="https://www.ubereats.com/restaurant/en-GB/signup">Uber Eats</a>, Deliveroo, and <a href="https://restaurants.just-eat.co.uk/">Just Eat</a> (to name but a few), consumers can now order their food online or on mobiles and receive a meal from any café or restaurant in the area within an hour. 



If you have not yet subscribed to any delivery services, now’s the time. Make sure you are added to the list of service providers on the delivery apps. Also, remember to promote your food delivery option on your website and your social media pages. Many restaurateurs are going as far as asking staff to do the deliveries to save on costs.



<h4 class="wp-block-heading" id="h-5-virtual-vouchers">5. Virtual Vouchers</h4>



You want to take advantage of all forms of digital communication to keep in touch with your customers. From text message notifications and email newsletters to pop-up mobile app messages, there are many different ways. 



These means of communication are an excellent way to send audiences virtual vouchers with the hope that they will be used as soon as your venue can continue trading as normal. You can issue individuals with vouchers for discounts on meals/accommodation or you can sell gift vouchers that can be redeemed at your eCommerce site. 



This is just one additional way hospitality businesses can use technology to start rolling in again once doors can open as usual. 



<h4 class="wp-block-heading" id="h-6-social-media">6. Social Media</h4>



We have left the most obvious for last. Now, more than ever, your hospitality venue needs to take advantage of social media.



Make sure to keep your posts positive during those times. Implement campaigns that will help you to engage new customers who are ready and waiting to visit as soon as restrictions have been removed. 



Keep your followers and fans informed to reassure them that their favourite venue will still be there waiting for them. Use social media to reassure your customers that you have put all of the necessary safety measures in place and in line with current regulations. A little bit of peace of mind can go a long way. 



Get in touch for more marketing support and insight into how you can keep your hospitality business afloat. We’ll provide you with<a href="https://stampede.ai/how-it-works/"> time-saving hospitality technology that helps you succeed</a>.

How Hospitality Venues Can Make Use of Technology Right Now

So we’re heading into the colder months, and those setting the regulations still talk about outdoor areas for hospitality. It seems inevitable that we’ll be getting layered up to support our favourite venues for the next while.&nbsp;



 Whilst in a riverside pub terrace in York on a chilly evening earlier this week, we got talking about how we’d be happy to see mulled wine/cider etc. on the menu already!



Speaking of winter menus for outside dining, <a href="https://www.bloomberg.com/news/articles/2020-10-21/how-chefs-are-adapting-their-menus-for-chilly-outdoor-dining" target="_blank" rel="noreferrer noopener">this might be useful.</a>



In the news, Marstons have announced a £2m investment in upgraded outdoor spaces and seating, which will provide additional capacity of around 15,000 covers.



 If you’re exploring outdoor space options for the coming months, this is a reminder to check your customer WiFi coverage in these areas. Seating which is further from the source will mean poor or no internet connection for customers.



<h2 class="wp-block-heading" id="h-hardware"> Hardware</h2>



 Our Support Team have an expert knowledge of the best systems for any setup, and are happy to provide free advice on what you might need, as well as contacts for on the ground installation. We can also arrange a site assessment for you through our partners.



<h2 class="wp-block-heading" id="h-customer-benefits"> Customer Benefits</h2>



 <a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">WiFi</a> isn’t just about letting customers browse Facebook as they sip mulled wine. You can use it to push customers straight to order-and-pay apps (without QR codes), for <a href="https://stampede.ai/how-it-works/hospitality-reopening/" target="_blank" rel="noreferrer noopener">Track and Trace</a>, to monitor footfall and occupancy and more.



 It’s the gateway to better customer experiences in many ways.



 For your business, it’s the easiest way to boost the size of your mailing list, just in time to <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">promote</a> your Christmas specials and offers.



 We’re here to help you, with WiFi setup questions or the customer experience, by <a href="tel:+441315107008" target="_blank" rel="noreferrer noopener">phone</a>, <a href="mailto:contact@stampede.ai?subject=Outdoor%20WiFi&amp;body=Got%20a%20question%20about%20outdoor%20WiFi%3F" target="_blank" rel="noreferrer noopener">email</a> or <a href="stampede.ai" target="_blank" rel="noreferrer noopener">live chat</a>.

Keep The Outdoor Connected

The need for fast and reliable guest WiFi at public venues is becoming as common as running water and electricity. Some achieve this better than others and often the reason for a negative experience is not the software being used or the method of delivery but the hardware behind it.
When we were tasked with delivering a guest WiFi solution to <a href="https://www.royalhighlandcentre.co.uk/">The Royal Highland Centre</a> in Edinburgh, I was happy to learn that <a href="https://whysettle.co.uk/">WhySettle</a> out our IT partners for this install had already fitted out the venue fully with Ubiquiti UniFi hardware all managed using an externally hosted cloud controller. The network consists of 103 access points and has a range of indoor and outdoor spaces with over 18’000 square metres of exhibition space.
<img decoding="async" loading="lazy" class="alignnone wp-image-10886 size-full" src="https://stampede.ai/wp-content/uploads/2018/10/RHS-map.jpg" alt="" width="2724" height="2650" srcset="https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map.jpg 2048w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-300x292.jpg 300w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1024x996.jpg 1024w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-768x747.jpg 768w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1536x1494.jpg 1536w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1200x1167.jpg 1200w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-150x146.jpg 150w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-1920x1868.jpg 1920w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-16x16.jpg 16w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-592x576.jpg 592w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-62x60.jpg 62w, https://website-backend.stampede.ai/wp-content/uploads/2018/10/RHS-map-93x90.jpg 93w" sizes="(max-width: 2724px) 100vw, 2724px" />
The Royal Highland Centre hosts over 250 events annually and welcomes over a million visitors each year so, the guest network has to be top notch. Stampede provides a seamless login experience pointing guests to a captive portal allowing the venue to collect any data on guests that they wish. The RHS decided to collect email and postcode information; from this, we are constantly updating a large mailing list and user origin map.
Some say that data is the new oil but data without the proper software and utilisation is about as valuable as oil would be if engines were never invented. Stampede can integrate directly with the vast majority of marketing automation tools such as MailChimp, ConstantContact and Dotmailer. All opt-ins and verification happens right within our system meaning that all information captured is fully compliant with GDPR and verified to be accurate by the user themselves. 
So far, we have collected fully complaint and verified information of around 15’000 people at The Royal Highland Centre all underpinned by a solid UniFi guest network.
Interested in deploying a Stampede network in your venue? <a href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Find out more</a>.

Providing Guest WiFi to the Royal Highland Centre

With Google announcing the end of third-party cookies in 2024, the clock is ticking for hotels to switch to a first-party data strategy for good.



For many this radical change has already proven worthwhile. As per a recent survey by Sojern, <a href="https://www.sojern.com/press-release/81-percent-of-hoteliers-see-a-lift-in-revenue-once-a-first-party-data-strategy-is-implemented">81% of hoteliers said they have seen an increase in revenue</a> since changing their game plan.&nbsp;



No doubt, this is a big strategic move that requires thoughtful resource management and planning.



We’ve gathered some key things to keep in mind before you get started.



<h2 class="wp-block-heading" id="h-what-is-a-first-party-strategy">What is a first-party strategy?&nbsp;</h2>



First-party data refers to data that is obtained by the hotel through its owned digital channels. Examples are their Guest WiFi, loyalty program or website booking integration.



The biggest benefit is that operators have full ownership over this type of data. They can store, access and manage it directly and use it for marketing purposes and more.



In addition, 1st party data is often more accurate and relevant as it is willingly provided by customers to the company.



However, the current situation is more like a mix of first- and third-party data. The latter often comes from guests booking through OTAs rather than direct.



<h2 class="wp-block-heading">Why opt for a first-party-only strategy?</h2>



Without third-party tracking and data, operators miss out on essential interaction points in their customers’ journey.&nbsp;



Personalised marketing and on-site service become nearly impossible, the outcome is a rather disjointed guest experience. 



For example, hotels <a href="https://stampede.ai/downloads/the-direct-booking-checklist">don’t get access to OTA booking data</a> and can therefore not contact guests prior to their arrival to tailor their stay.



So in an ideal scenario, all the data is collected by the hotel based on actual customer interactions. From the first touch point, i.e. the initial booking, onwards when guests return.&nbsp;&nbsp;



This then allows operators to create a holistic guest profile which stores preferences and previous interactions. Insights that can be used for personalised marketing to drive long-term loyalty and revenue.



Though, the key to a successful 1st party strategy is getting the right data from the right sources.&nbsp;



<h2 class="wp-block-heading">10 most-used 1st party data sources for hotels</h2>



How can hotel operators gather their own data covering online and offline events? Let’s have a look at some common first-party sources:



<ul>
<li>Property Management System (PMS)</li>



<li>Customer Relationship Management System (CRM)</li>



<li><a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a></li>



<li>Website &#8211; newsletter sign-ups</li>



<li>Mobile app sign-ups</li>



<li>Online booking engine</li>



<li>Guest surveys</li>



<li>Loyalty program</li>



<li><a href="https://stampede.ai/get-bookings">Table booking platform (F&amp;B)</a></li>



<li>Social media channels</li>
</ul>



<h2 class="wp-block-heading">4 steps for implementing a first-party data strategy</h2>



Here are 4 essential actions to take to start shifting your strategy:



<ol>
<li>Map out your entire customer journey. Consider all potential online and offline sources. Define your marketing short/long-term goals.</li>



<li>Determine the required data and its sources. What is the current process in place and what is missing? Close potential data gaps.</li>



<li>Make the best use of your data. Choose the right technology to manage your data most efficiently.&nbsp;</li>



<li>Analyse and adjust if necessary. Build your own customised dashboards and reports to keep an eye on progress.&nbsp;</li>
</ol>



<h2 class="wp-block-heading">How to maximise your first-party data</h2>



In general, the more data sources hotels can access, the easier it is for them to build a 360-degree customer view.&nbsp;



However, this can also quickly lead to <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">disjointed data silos</a> piling up, which requires a lot of manual labour and time to connect them. But without their integration, the data is of no use and correct attribution is nearly impossible.&nbsp;



In addition, handling various systems and spreadsheets also increases the potential risk of a GDPR breach.



So, in order to use the data in the most efficient and secure way, hotels should therefore opt for a <a href="https://stampede.ai/">unified CRM solution</a>. It automatically syncs all their sources into one place without the need for integrations.



All staff members get access to the same data and from there they can quickly analyse it, segment it and use it to drive their marketing efforts.&nbsp;



Plus, with a multi-functional system, the overall data quality increase as guest profiles are always up-to-date. Which in turn results in better marketing conversions.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Make sure to check out our <a href="https://stampede.ai/downloads/the-direct-booking-checklist">FREE Direct Booking Checklist</a>. Our step-by-step guide features examples around social media, email marketing and SEO to ensure that you’ve ticked every box when it comes to your direct bookings.

A Quick Guide On First-Party Data Strategy For Hotels

We are witnessing a video revolution. The traditional 16:9 landscape format can move aside, (outside of TV and movies). The new 9:16 vertical format is here to replace it on your mobile device.&nbsp;



This format is rapidly becoming the standard for video creation and consumption. And why, might you ask? The answer is mobile phones. While they are constantly developing and improving, they are designed to work in portrait. So much so, that mobile phone users hold their phone vertically 94% of the time.



With social media platforms such as Instagram becoming increasingly popular for digital marketing, vertical is soon going to be the way to advertise. Stories are growing at an incredible rate and are estimated to be growing 15 times faster than the feed – and to be far more powerful when it comes to persuasion.



<h4 class="wp-block-heading">Why is Vertical the future of video?</h4>



With the increasing dominance of mobile phones, which experts predict will generate 95% of mobile traffic by 2023, compared to today’s 85%, and the 9:16 format, it was only natural for them to become a great marketing tool. Furthermore, stories were made to fit with our bodies. They are here to tell personal stories and share moments that resonate with those watching. Marketing is, in essence, a form of storytelling. So, with videos being such an important marketing tool, and the videos evolving into the vertical format, it doesn’t take much to see why they are the future.



Businesses are being more aware of how society uses their mobile phones.&nbsp;And this why at <a href="https://stampede.ai/blog/introducing-stories/">Stampede</a> we now offer vertical video services in the form of stories.



We use our phones to scroll through all forms of social media. Having to turn it on its side to watch a video, seems like too much effort. We live in an era of comfort, were people are naturally lazy. More people will watch a video if it is in a vertical format. Put into numbers, 65% of consumers consider companies and brands who use vertical video formats “more innovative” and 79% of new consumers prefer this format. If you are a new company or brand, those new consumers are really the area you want to target. Also, they are a large share of the general viewers.



<h4 class="wp-block-heading">Where to go next?</h4>



For many digital marketing gurus, Instagram is considered the holy grail. With such high numbers of people on the platform, it opens the door to hundreds of new customers. According to leading social media authorities, such as Zuckerberg and Chris Cox, Facebook’s Chief Product Officer, the future of sharing news, information and other things is Stories, which are in Vertical format, which, by the rules of logic, makes vertical videos the future of digital marketing. So, adding Stories to your WiFi service is a great way to get yourself noticed, promote yourself to new customers and expand your brand name.&nbsp;



Get in touch with us to discover how WiFi Stories can help your business.

Vertical: The Future of Video Content for Digital Marketing

Other than <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">Track and Trace</a> we’ve been working on other ways to support venues reopening. Specifically, how to make telling customers about it easier.



 To help you promote your reopening and get customers up to speed on your new measures, there is a new email template in <a href="https://product.stampede.ai/marketing/campaigns" target="_blank" rel="noreferrer noopener">Marketing</a>. It’s called “Reopening Guidelines”.



All it takes is some small adjustments for venue specifics and this email can be ready to send to your customers in a few minutes.



 Here are some other top tips from high performing messages we’ve seen already:



<ul><li>Include pictures of your staff and venue all geared up</li><li>Provide links to any apps you’ll be using to encourage pre-visit downloads and registrations</li><li>Add in a simple map to show any changes to entering and leaving plus any closed or open areas</li><li>Confirm whether a takeaway service will still be available (if it was offered before)</li><li>Inform customers of any changes to the specifics of their experience i.e. how has the buffet changed?</li></ul>



While venues have been preparing in terms of layout, cleaning, distancing and so on, the need to collect contact data may have caught some off guard. Sorting this extra task needn’t slow down your reopening communications.



 We can help you get set up quickly so you can start telling customers about reopening, knowing that all the necessary elements are in place.



 There are also more templates to promote your takeaway, delivery or <a href="https://product.stampede.ai/gifting" target="_blank" rel="noreferrer noopener">gift cards</a> in our <a href="https://product.stampede.ai/marketing/campaigns" target="_blank" rel="noreferrer noopener">email marketing</a> system.



 <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team to find out more about <a href="https://product.stampede.ai/marketing/campaigns" target="_blank" rel="noreferrer noopener">Marketing</a> or <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">Track and Trace.</a>

Faster Communication With Your Customers

2023 Key Social Media Metrics To Track for Your Restaurant

The Hospitality Industry Is Leaving Money In Their Inbox [Industry Insight Report]

Tammie Hurrell

Montpeliers Group

Sarah Sinclair

Moonwake Beer Co.

Grant Murray

CRU Holdings

Kitty Evans-Smith

atis

Emma Luke-Ward

Lane7 Group

Steve Watson

Signature Pub Group

Arthur Campbell

Brother Marcus

Deniss Petrovs

Cocktail Embassy

Nick Gregory

Society Manchester

Shivani Kenth

Zindiya Streatery & Bar

Graham Atkinson

Butta Burger

Lottie Bedford

Birdhouse London

Chris Hughes

Mele Group

Chris Aitchison

Bar Tonic

Oliver Etridge

First Restaurant Group

Ieuan Davis

The Coal Exchange Hotel

How often should you email your customers? According to research by <a href="https://pos.toasttab.com/resources/restaurant-guest-industry-report" target="_blank" rel="noreferrer noopener">Toast</a> 34% of consumers want emails from restaurants a couple of times a month.&nbsp;



 To get those two emails in the bag, we’d recommend a newsletter style email to kick-off with a variety of topics, followed by a special offer or&nbsp;promotion email 4 &#8211; 9 days after that.



Tying that promotional email back to the newsletter content will be especially effective at converting readers into repeat customers.



 However, two emails a month can easily get swallowed up in a busy inbox. Let’s look at what else customers might want by email.



 Toast’s <a href="https://pos.toasttab.com/resources/restaurant-guest-industry-report" target="_blank" rel="noreferrer noopener">research</a>&nbsp;indicated that the most popular topics are promotions/discounts and relevant updates on COVID-19, but after that people want announcements about new menu items and then birthday coupons.



 We covered <a href="https://marketing.stampede.ai/in-browser?message_id=mkm_a9fea0f4a95da1991ec3c941f9313a32&amp;profile_id=" target="_blank" rel="noreferrer noopener">birthday offer emails</a> a few weeks ago &#8211; with the right technology this can be super high converting email with minimal effort, via <a href="https://stampede.ai/how-it-works/automations/#campaigns" target="_blank" rel="noreferrer noopener">automation</a>.



 Menu item announcements are a brilliant opportunity to get creative and experiment with new content formats, such as videos. Likewise, you can increase customer engagement by directing them straight to your social media for more details of your new menu.



Email is an immensely powerful tool to connect with your customers and build a relationship with them that leads to more repeat business.&nbsp;



To learn more about <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">Stampede&#8217;s email marketing tools</a>, please <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

When & What to Send Customers

Wagamama Exec Chef Steve Mangleshot showing how to make chicken katsu curry

A Success Recipe For Cook-At-Home Videos by Wagamama

Data import product update to Stampede features

Product Update – Importing Data

Weekly update from Stampede featuring Gift Cards and Marketing

Last Week at Stampede

New Feature Alert – Gift Cards

Why Hospitality Businesses Should Focus On Selling Gift Vouchers Now

Patrick Clover

This month we&#8217;ve been putting the spotlight on branding within Stampede.



Consistent branding has a huge positive impact on customer loyalty and engagement. The goal is to improve recognition and recollection amongst your customers, increasing the chance of word-of-mouth marketing. And we all want more of that lovely free advertising.



<h2 class="wp-block-heading" id="h-what-s-new">What&#8217;s new?</h2>



Brand Kits &#8211; a single location in Stampede to control your brand settings across all channels. This includes WiFi login, review feedback emails, website forms, and the table booking widget.



Bringing the settings for all these into one location will save you and your teams heaps of time and effort. Deploying consistent branding this way won&#8217;t have directly measurable results but it&#8217;s impact will be positive.



<h2 class="wp-block-heading" id="h-digging-into-details">Digging into details</h2>



Within the Brand Kit you&#8217;ll be able to save things like text font for both headings and body text at account level to save you doing this for every email.



You&#8217;ll also be able to upload a Primary image, such as your logo, and colour to be used across all your channels. This would control the colour of all your call-to-action buttons for example &#8220;Book now&#8221; on an email or &#8220;Confirm booking&#8221; on your table booking widget.



Lastly (for now) you can also set a default Background image to be used in various locations. This might be a collage of your dishes, an artful photo of your interior design, or maybe something more conceptual around your brand like a pattern.



Once you&#8217;ve got these set you can check the previews to see how your various channels will look.



Ideally they should be very similar to your menus, website and any other existing brand elements you have.



If you have an existing brand book &#8211; this will be the place to input that so that it&#8217;s saved across your account.



<h2 class="wp-block-heading" id="h-coming-soon">Coming soon</h2>



Booking confirmation pages &#8211; our team is working on a new landing page for table booking confirmations. It&#8217;ll make managing bookings easier for customers, and we&#8217;re including ways to help them spread the word about their visit to your venues.



Review capture design &#8211; we&#8217;re also giving our Reviews automation emails a refresh. Mobile optimisation is our main priority here, and when paired with the Brand kits, it&#8217;ll tie the digital customer experience together.



<h2 class="wp-block-heading" id="h-getting-started">Getting started</h2>



If you&#8217;ve got a Stampede account and want to learn more about Brand kit, or get some help setting up, <a href="mailto:support@stampede.ai?subject=Learn%20more%20about%20Brand%20Kits">contact our Customer Success team.</a>



Otherwise you can <a href="https://stampede.ai/demo">get a guided tour</a> from one of our team at a time to suit you

New Features & Updates – September 2023

It is a well-known fact that there are several ways to garner positive 5-star reviews for your business. But one has also be aware of the <a href="https://stampede.ai/blog/the-power-of-reviews-and-recommendations/">impact</a>, positive as well as negative ones, can have on your overall business performance and growth.



Good service and customer care are &#8211; of course &#8211; very obvious things that convince your customers to give your business a good rating. But we could all use a little help every now and then, right?







<h4 class="wp-block-heading">Generating Your Link</h4>



Stampede is not only about providing your shop with awesome <a href="https://stampede.ai/blog/how-does-wi-fi-marketing-work/">WiFi </a>and your customers with an epic experience, but we&#8217;ve also found a way to generate more 5-stars reviews for your business on Google.



1. Go to the <a href="https://developers.google.com/places/place-id">Google Places API</a> and search for the place ID of your business.



2. Add your place ID to the end of this link:



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://search.google.com/local/writereview?placeid=[YOUR-PLACE-ID]
</div></figure>



3. Open the link in a browser and copy the generated link. Note that your actual link will look much more confusing that the one below.&nbsp;



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://your-link-that-has-a-lot-of-numbers-and-letters
</div></figure>



4. Finally add ,5 (comma 5) to the end of the generated link.



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://your-link-that-has-a-lot-of-numbers-and-letters,5
</div></figure>



And there we go!&nbsp;This link will propose everyone who clicks on it to rate your business with 5-stars on Google. Great, isn’t it? Now, this isn&#8217;t going to automatically have the customer give your business a 5-star review. They can still change the rating if they want. You&#8217;re just suggesting they rate your place with 5 stars. After all, you&#8217;ve earned it, right?&nbsp;



As the link is very long and not exactly tidy, we propose you use a <a href="https://bitly.com/" target="_blank" rel="noopener noreferrer">short URL generator</a> to make the link good looking and ready to share.



<h4 class="wp-block-heading">Using Stampede already?</h4>



Then we have even better news for you, as there are fantastic ways to employ this link within your marketing helping you to grow your online reviews.



The first option is to send the link to customers with the marketing automation that Stampede offers for <a href="https://www.stampede.ai/how-it-works#marketing">emails and SMS</a>.



Another great option is to redirect every customer, who logs on your WiFi network, to this prefilled review form.



The steps to do so, are even easier:



1. Log on your account at <a href="https://connect.stampede.ai/">https://connect.stampede.ai/</a>



2. Go to “Location” and choose the venue you want to set up the review form for



3. Go to “Set Up” and choose “General”



4. Here you can now paste the generated link into the “Landing URL”- Box



5. Hit the “Save” button below



And voilà &#8211; now all logins to your Stampede WiFi are proposed to leave a 5-star review for your business! Lean back and keep track of your increase in online reviews.&nbsp;



One of the many benefits we offer!&nbsp;&nbsp;



If you are not using Stampede WiFi for your business yet, it is about time to make a change to smart guest WiFi today! There’s a world of opportunities to discover to grow your business.



Did you know that our software also prevents negative reviews from getting online? Find out more about our <a href="https://stampede.ai/reviews/">reviews feature</a>. 



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Grow your Business with 5-star Reviews

Did you know that <a href="https://www.renderforest.com/blog/video-marketing-statistics">100 million hours of video</a> are watched every day on Facebook alone? It’s not just cat videos the internet are consuming either. Businesses across the globe are using video to communicate information about their products and services. So better start creating your first video for your restaurant marketing straight away.







In fact, you’ve probably seen everything from cleaning products to holiday resorts pop up on your own timeline. These videos are reaching millions of users, achieving sales every single day. The restaurant industry is no different. In fact, more restaurants are creating professional tailored content through video platforms than ever before.



 So, if you’re yet to get your restaurant on board with video marketing, now is the time to start! Here are our top tips to help you <a href="https://stampede.ai/blog/vertical-the-future-of-video-content-for-digital-marketing/">understand video marketing</a> for your restaurant. It’s as simple as lights, camera, pasta. 



<h4 class="wp-block-heading">The Magic of Video</h4>



One of the reasons video works for <a href="https://www.storyboardgroup.com/blog/4-video-marketing-tips-for-brands-in-the-food-industry">marketing within the restaurant business</a> is because it’s so tangible. Think about your restaurant and how when you bring your dishes out there is huge anticipation. The food is expertly presented and looks delicious, the atmosphere is incredible. Humans are visual creatures so showing your audience this in video form makes it seem like we are experiencing it for ourselves. 



Compare this to simply writing a post on Facebook saying you make the best roast dinners in town versus actually showing people it. Steam rising from the plate and all. Or, cutting into a delicious dessert and showing people layers of sponge with custard cascading down it. All of that would be simply impossible to communicate with text alone, and even photography doesn’t do it the same justice.



<h4 class="wp-block-heading">Make It Worth Their Watch</h4>



Nobody is going to stay around for a whole four minutes just to watch a floating head talk about a really boring topic. Plus, the majority of users will watch your video with the sound off (aka browsing the internet when you should be working). 



The first <a href="https://visme.co/blog/video-tips/">10 seconds are make or break</a>, so keep things interesting! Create an enthusiastic start to your videos with an upbeat, positive tone. Experiment with camera angles and shots, and make sure anyone talking can clearly be heard over music if you use it. 



With shooting food you have a huge advantage because you can instantly hit your goal (to make people hungry) within a few seconds by showing the exact right shot. Use your most popular dishes in the shots. After all, great food speaks for itself! 



<h4 class="wp-block-heading">It’s Versatile</h4>



These days, video marketing doesn’t have to be static videos you post on your website or YouTube channel. Why not do a Facebook live showing your new seasonal dishes? You could even take viewers behind the scenes in the kitchen promoting your fresh ingredients and cooking methods. 



Instagram <a href="http://rockfishmarketing.com/2018/03/31/9-ways-use-instagram-restaurant-marketing/">stories and videos can also generate a large reach</a>. With Instagram in particular, you can tag your location and heavily tag to reach as many people as possible. Always include a hashtag of your city and county to reach passing trade including tourists who might be in the area.



If you haven’t already, set your Instagram profile to a business one which will give you more options and insights. Also ensure your Facebook is a page and not simply a profile, as some businesses are still yet to make the switch. Encourage those likes with great video marketing to really get the ball rolling! 



<h4 class="wp-block-heading">It Will Boost Your Reach</h4>



Video marketing isn’t just about getting lots of people to watch your video alone. The aim is also to encourage tagging and sharing, especially on<a href="https://stampede.ai/blog/rock-your-restaurant-with-wifi-and-instagram/"> social media</a>. 



One of the best examples of a company getting this right is <a href="https://www.facebook.com/foodinsider/">Food Insider.</a> They post video content every single day showing restaurants in action. Despite the page only being a subsidiary of ‘Business Insider’, the page has 9 million followers. Better still, millions of people watch, like, comment and tag on every single video they post. 



When it comes to analysing your social media stats, you will really notice a huge spike once you get to grips with video marketing. You could even create a paid campaign using a video of your restaurant. Show people exactly what they are missing out on, and include a call to action encouraging them to book with you. 



<h4 class="wp-block-heading">It’s Cheaper Than TV</h4>



If you’re still not convinced, did you know <a href="https://www.thedrum.com/news/2017/02/22/how-much-does-it-cost-advertise-uk-tv-heres-what-channel-4-itv-and-more-charge-slots">it can cost up to £30,000</a> to book an advertising slot on British TV? That doesn’t even include the production costs! Very few restaurants can feasibly afford TV advertising, meaning they are missing out on reaching customers through traditional video means. 



Video marketing created specifically for your website and social media, however, can virtually be done for free. All you need is a smartphone, and even if you create a professional production it will never cost as much as a TV ad would. 



Another advantage is that with social media, it can be viewed 24/7, whereas with TV you are relying on someone viewing a channel at a particular time. Unless it’s a huge event, the audience figures are never going to compare. Social media can be targeted to reach a specific demographic, meaning you stay in control. Plus, you can see real-time analytics of how many people have viewed or interacted with your video. 



<h4 class="wp-block-heading">Conclusion</h4>



Nothing makes a human hungrier than showing them a delicious piece of food straight out of the oven. This is exactly the same effect you trigger with video marketing, so it really is a valuable marketing tool if you are yet to explore it. 



Whether you get a professional in to create a slick production, or even if you do an Instagram live on your smartphone &#8211; the results are there for the taking. 



If you are looking to connect with your customers, Stampede can give you <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">real-time analytics</a> to understand your business like never before. Track your quiet spots and create <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">personalised marketing</a> to keep business booming. 



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

How Video Marketing Can Boost Your Restaurant

Halloween is coming up end of this week! Despite celebrations being a bit different this year, it&#8217;s not too late to ramp up a virtual trick and treat.



<hr class="wp-block-separator"/>



Here are some ideas:



<ul><li>Leverage your social media channels for spooktacular last-minute deals and contests</li><li>Halloweenise your food and drink offerings and showcase them online</li><li>If you&#8217;re offering takeaway or delivery: sneak a nasty little surprise into the box</li></ul>



Apart from Halloween, this week is all about #food. Here&#8217;s three inspirations for your social media and email marketing:



<h4 class="wp-block-heading" id="h-wednesday-28th-national-chocolate-day"> Wednesday 28th &#8211; National Chocolate Day</h4>



We kick off with National Chocolate Day. Who can resist a (big) piece of chocolate now and then. Proven to raise our endorphin levels and make people happy, what&#8217;s not to like? And as we all know, Chocolate grows on trees, which makes it a plant after all &#8230;&nbsp;



Tip: <a href="https://zapier.com/blog/best-poll-apps/" target="_blank" rel="noreferrer noopener">Social Media Poll</a> Question (including a prize to win) &#8211; What&#8217;s your favourite chocolate dish?



<h4 class="wp-block-heading" id="h-thursday-29th-national-oatmeal-day"> Thursday 29th &nbsp;&#8211; National Oatmeal Day</h4>



Love it or hate it. Oatmeal. Coming from humble beginnings, it used to be the food for the poor, but today the ancient grain is praised by nutritionists around the world and is a staple of our breakfast bowls.



Tip: Breakfast bowls are very photogenic. A great opportunity to showcase all the healthy ingredients it contains. Check-out this instagram feed from <a href="https://www.instagram.com/hulajuicebar/" target="_blank" rel="noreferrer noopener">Hula Juice Bar</a> to get some inspiration.



<h4 class="wp-block-heading" id="h-vegetarian-month">Vegetarian Month</h4>



October is also Vegetarian Month. And thinking of Halloween, <a href="https://www.delish.com/cooking/g1770/best-pumpkin-recipes/" target="_blank" rel="noreferrer noopener">pumpkin</a>&nbsp;comes straight to mind.



From mouth-watering pumpkin pie, creamy pumpkin pasta to exotic pumpkin spiced cocktails. There are lot of yummy food &amp; drinks you can create here.



Tip: Share your chef&#8217;s favourite pumpkin recipe with your customers, and encourage them to share their own creations with you. Don&#8217;t forget the hashtags!



If you&#8217;ve got a spooky story to tell or offer to promote and could do with a little helping hand, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with our team. We&#8217;ll support you getting the word out to your customers.

What’s On This Week? – 26/10/2020

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

Home

So, you&#8217;re ready to start WiFi marketing to your customers at your business using Stampede. Congratulations! You&#8217;re halfway there to get connected with your customers.



Give yourself a pat on the back, deep breath and then let&#8217;s get started!







Offering free <a class="" href="https://www.stampede.ai/wifi-in-action#coffee">WiFi at your cafe, pub or small business</a> to your customers through a&nbsp;branded or social login &#8211; and then leveraging that information &#8211; is one of the best ways to start growing your business. But you already knew that, didn&#8217;t you?



And now you&#8217;re itching to get going. Awesome. Because you&#8217;ve come to the right blog post.



Introducing our first video in our &#8220;<a href="https://www.youtube.com/playlist?list=PL3LNuU-ewphVkHPWYaWBwph1V8xgjdCmD">Getting Started</a>&#8221; series. Getting Started with Marketing in Stampede. In this short, informative video. We&#8217;ll show you how quick and easy it is to &#8211; as the title says &#8211; get started with WiFi marketing in Stampede.



<hr class="wp-block-separator"/>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div></figure>



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading">WiFi Marketing with Stampede Is Quick and Painless</h4>



Here&#8217;s just a quick preview of what we&#8217;ll step you through in this video:



<ul><li>Creating your first campaign &#8211; Click the &#8220;New Campaign&#8221; button to begin. Simple</li></ul>



<ul><li>Entering campaign information &#8211; Enter basic information such as campaign name and budget.</li></ul>



<ul><li>Choosing an audience &#8211; Decide the target market for your message. You can laser-target your campaign to specific customers according to gender, birthday, number of visits to the venue, amount of time at venue and more.</li></ul>



<ul><li>Creating a campaign message &#8211; This is where you can let your creativity show through. Craft something memorable for your chosen audience so that they keep coming back.</li></ul>



<h4 class="wp-block-heading">Some Inspiration</h4>



Birthday &#8211; Automatically e-mails customers a week before their birthday giving them a free bottle of prosecco when they next come in.



Repeat business &#8211; Haven&#8217;t seen you in a while, come back and get 10 % of your food bill.



Boost quieter times &#8211; Bottomless Wings every Tuesday for only £10.



<hr class="wp-block-separator"/>



And that&#8217;s it! You&#8217;re now up and running with your first campaign in Stampede. Easy, wasn&#8217;t it?



You want more? Have a look at our <a href="https://stampede.ai/blog/a-complete-guide-to-marketing-automation/">Complete Guide to Marketing Automation.</a>



Be sure to keep checking <a href="https://stampede.ai/blog/">our blog</a> for more ideas on WiFi marketing with your business. 



<a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WiFi Marketing: How to Connect with Your Customers

If potential customers are already on your website, you want to keep them there.



On sites like Tripadvisor, people can shop around with easy access to all venues in an area. If they are on your website, you have a better chance to convert them to a paying customer.



 So it’s best to give them all the information they could want on there, including your Tripadvisor rating and recent reviews. This will prevent them looking elsewhere in their research, and discovering another venue.



 And Tripadvisor has just the tool to provide that information: <a href="https://www.tripadvisor.co.uk/Widgets" target="_blank" rel="noreferrer noopener">Widgets</a>.



What&#8217;s a Widget?



 Widgets are small info boxes that pull through details from your Tripadvisor business page and update in real time. And they&#8217;re completely free.



 They are created by adding a little bit of HTML code, supplied by Tripadvisor, to your website. <a href="https://www.tripadvisorsupport.com/hc/en-gb/articles/200615507-How-do-I-add-widgets-to-my-website-" target="_blank" rel="noreferrer noopener">Tripadvisor have guides</a> on how to do this, as well as an “Email Code” button that can send it to those responsible for your website.



 Business owners have a choice of the 3 different widgets:



<ul><li>Display most recent Reviews</li><li>Collect new Reviews</li><li>Show off awards and ratings</li></ul>



You can include any and all of these, but our recommendation is to focus first on getting the most recent reviews and your awards and ratings widgets set up.



These two widgets will provide the essential information that potential customers are looking for, without them leaving your website. That way you’re more likely to secure the booking, reservation or order in that same website visit.



 To get started setting up your widgets, head to <a href="https://www.tripadvisor.co.uk/Widgets" target="_blank" rel="noreferrer noopener">this Tripadvisor page</a> and put your business&#8217; name in the search bar.



 If you’re looking for more control over your reviews on Tripadvisor then <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team to discover <a href="https://stampede.ai/how-it-works/automations/#reviews" target="_blank" rel="noreferrer noopener">our Reviews tool.</a>

Tripadvisor Tuesday – Free Widgets

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

We now live in a world where we are beginning to rely on the offer of free <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">Guest WiFi</a> networks more and more. 







Making use of WiFi on the go in order to communicate with friends and family and catch up on work, is part of our daily routines. Providing free Guest WiFi in your venue will allow you to rapidly grow <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">customer loyalty</a> and satisfaction whilst generating more income for your business. So, a win-win for you and your customers.



Here are 5 reasons why you should offer a free Guest WiFi service to your customers.



<h4 class="wp-block-heading">1. Increase Your Sales</h4>



By offering a free Guest WiFi service, you are more likely to notice customers staying in your venue for a longer period of time.&nbsp;62% of&nbsp;businesses stated that customers spend more time in their venue if free Guest WiFi service is offered. Even more, 50% of these customers are likely to spend more money as well.



<h4 class="wp-block-heading">2. Understand Your Customer Base</h4>



With a captive portal solution like Stampede in&nbsp;place, you can offer a legally GDPR compliant Guest WiFi service. In addition, it will ask your customers to put in data such as &#8217;email&#8217;, &#8216;location&#8217; &#8216;gender&#8217; etc before getting connected. 



All this information is then converted into a report with valuable insights. This will help you become aware of&nbsp;who your customers are, where they come from and how long they spend on average at your venue. Also, allowing for a <a href="https://stampede.ai/blog/getting-customer-insights-into-your-companys-dna/">deeper understanding</a> of their behaviour that you would never have had before. This again lets you generate more sales for your business due to more personalised interaction.



<h4 class="wp-block-heading">3. Meet Customer Expectations</h4>



People are now becoming more <a href="https://www.bizjournals.com/sanfrancisco/news/2019/09/26/how-small-business-owners-use-guest-wifi-to.html">accustomed to using free Guest WiFi</a> when out and about. Guest WiFi is now available almost everywhere, so providing it to your customers is a big advantage. 



Studies have shown that 1 in 10 customers admit to leaving a venue if free Guest WiFi isn&#8217;t available for them to utilise. These figures could be damaging to a venue, as it risks the loss of business to competitors.



<h4 class="wp-block-heading">4. Attract New Customers</h4>



In busy major cities such as Edinburgh, London and Glasgow, offering free Guest WiFi is vital in <a href="https://stampede.ai/blog/four-fab-benefits-of-free-wifi-for-coffee-shops/">increasing the number</a> of customers coming through your door. 



For example, when travelling abroad tourists are looking for free Guest WiFi when in a public space, allowing them to catch up with family and friends. Also, the appeal of internet access is becoming more important as more people are working on a self-employed basis working from public spaces.



Offering a WiFi service will make your business stand out and guarantees to boost loyalty and traffic if the system is fast and reliable.



<h4 class="wp-block-heading">5. Cheap Setup Fees</h4>



<a href="https://stampede.ai/product/how-it-works/">Setting up a Stampede</a><a href="https://stampede.ai/product/how-it-works/"></a> WiFi network is extremely cheap when you think of the potential revenue you could gain from a solution like this. A common myth is that installing Guest WiFi is a costly deal, however, we are here to prove that isn&#8217;t the case. 



A one of cost for the hardware, then a recurring monthly subscription fee, similar to your Netflix account. By capturing and utilising customer information, you turn your provision of free Guest WiFi from 100% cost into something with a tangible Return on Investment (ROI) and who would not want that?



<h4 class="wp-block-heading">Did We Convince You?</h4>



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

5 Reasons to Offer Free Guest WiFi for Your Customers

Open Mesh Integration

Mapping: How we did it

Facebook Checkin on WiFi

SMS marketing campaigns are not only quick to set up but also come with higher customer response rates.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



It’s common to use text messages to send automated booking confirmations and reminders. However, there are many more clever ways you can&nbsp;make SMS work harder for you.



<h2 class="wp-block-heading" id="h-3-proven-sms-marketing-campaign-ideas">3 Proven SMS Marketing Campaign Ideas</h2>



<h4 class="wp-block-heading">1) Email follow-up</h4>



<a href="https://stampede.ai/blog/email-vs-sms-marketing-which-one-to-choose/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">In the first part</a>&nbsp;of this series, we identified that by combining email and SMS marketing campaigns you get maximum results.



In general,&nbsp;SMS marketing is great as a follow-up&nbsp;to a previous email campaign. Here are some examples of how you can use them in tandem.



Flash promotions:



<ul>
<li>Email content:&nbsp;Don’t miss our upcoming seasonal offers</li>



<li>SMS message: &#8216;Last chance, our offer is ending soon.’</li>
</ul>



Event early-bird bookings:



<ul>
<li>Email content:&nbsp;Festive season event bookings are now open</li>



<li>SMS message:&nbsp;‘Bookings are coming in quickly for Xmas, secure your place early on and get % off.’</li>
</ul>



Last-minute event availabilities:



<ul>
<li>Email content:&nbsp;Our popular pub quiz is back next Friday</li>



<li>SMS message:&nbsp;‘Didn’t get a space for our pub quiz tonight? You’re lucky, we have X spaces left, can we count you in?</li>
</ul>



<h4 class="wp-block-heading">2) Upsell</h4>



You can also trigger SMS marketing campaigns to be sent out once customers have booked a table as a way to&nbsp;upsell them in advance.



In these, you can highlight&nbsp;recommendations, i.e. promote a new menu,&nbsp; limited items or your happy hour.



Upsell SMS messages can also be used to&nbsp;promote your food/drink packages&nbsp;or other deals customers can book on top.



Tip &#8211; your call-to-action should allow customers to easily get in touch with you to book those options.



<h4 class="wp-block-heading">3)&nbsp;Survey request</h4>



Fact is, customers are more likely to leave a review when prompted. Combine this with the higher engagement rate of text messages, and&nbsp;SMS is the ideal tool to boost your online reviews.



Simply send customers an automated post-visit text. Ask them to review their experience and include a link to a feedback form or wherever you want your customers to rate you.



“Hey [name], how was your experience at [venue]? We’d love your feedback. Click here to leave a review [link]. Thank you, [company].”



Ready to start with your first&nbsp;<a href="https://stampede.ai/how-it-works/marketing/#sms/?utm_source=zoho&amp;utm_medium=email">SMS marketing campaigns</a>?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo/?utm_source=zoho&amp;utm_medium=email" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team who are happy to run you through it.

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

One of the things that we pride ourselves here at Stampede is our simple integration with some of the world&#8217;s leading WiFi solutions, like Cisco&#8217;s Meraki WiFi access point.

So if you&#8217;re just getting started with Cisco Meraki and looking to integrate it with our awesome Stampede WiFi solution, here&#8217;s a short video on how to get started.
<iframe loading="lazy" src="//www.youtube.com/embed/b5pEDFzJ1J8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
See, told you it was easy!
If you need any more information, consult our <a class="" href="https://help.stampede.ai/en/collections/2622359-network-setups" target="_blank" rel="noopener noreferrer">online help guides</a> or, if you&#8217;ve hit a snag, <a href="https://stampede.ai/get-started" target="_blank" rel="noopener noreferrer">feel free to drop us a line</a>.
Not running Meraki? No problem, check out our<a href="/blog/ubiquiti-unifi-integration-with-blackbx" target="_blank" rel="noopener noreferrer"> Ubiquiti UniFi integration video</a> for more help. We&#8217;ll have plenty of these videos coming in the future, so be sure to subscribe to our <a class="" href="https://www.youtube.com/channel/UCxc2sJ3nBYJhLGQr_2RM60w" target="_blank" rel="noopener noreferrer">YouTube channel</a> and other <a class="" href="https://twitter.com/blackbxwifi" target="_blank" rel="noopener noreferrer">social media networks</a> so you get instant notifications when we upload new videos or tutorials.
And, if you&#8217;re not using Stampede to offer your customers fast, safe and secure WiFi, you&#8217;re missing out on one of the best <a href="https://www.stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing" target="_blank" rel="noopener noreferrer">automated marketing</a> and <a href="https://get.stampede.ai/loyalty-program-ebook" target="_blank" rel="noopener noreferrer">customer loyalty </a>solutions around. Or, if you&#8217;re an MSP, VAR or IT solutions reseller, and you&#8217;re looking for an additional revenue stream, why not offer <a href="https://www.stampede.ai/blog/wifi-as-a-service" target="_blank" rel="noopener noreferrer">WiFi as a Service</a> with Stampede?
In either case, we offer a free, no obligation trial, so what are you waiting for?
<a class="eut-modal-popup" href="https://stampede.ai/get-started">Click here to get started.</a>

Cisco Meraki Integration with Stampede

The wait is over! Today is the big day!







We&#8217;re changing our name to&#8230;



Stampede



As mentioned in the last blog post, this won&#8217;t affect our customers and software users. Things will just start looking a bit different from now on. 



Over the next couple of weeks, you’ll notice a lot of changes in both our product and our communications. Oh, and you&#8217;ll probably stumble across our new footprint logo around the place as well!



<div class="wp-block-image"><figure class="aligncenter is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white.png" alt="Stampede-foot" class="wp-image-13436" width="254" height="254" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-768x768.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-560x560.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-900x900.png 900w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-592x592.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-90x90.png 90w" sizes="(max-width: 254px) 100vw, 254px" /></figure></div>



During the transition phase, you&#8217;ll come across both BLACKBX and Stampede.



Bear with us and soon we will be fully transformed into Stampede!

BLACKBX is renaming to…

Oh, the good ol&#8217; days. Do you remember how easier it was to know your customers&#8217; insight and out and what their buying behaviour and preferences were? 







With a notepad and pen, you could collect customers&#8217; data like name, nickname and the days they would visit your shop. Indeed, it was easy to remember that Burt &#8220;The Burtator&#8221; would come to buy potatoes every Wednesday and coffee every Sunday.



Yeah, he also prefered to pay by check.



Well… now it&#8217;s a lot harder. These days you have so many customers coming to your shop that you can&#8217;t possibly remember everyone, even if you write their names on the coffee cup.



What&#8217;s your name again? Sorry, what&#8217;s your preference, veggie burger or bacon cheeseburger? You want to pay by debit card, credit card, Apple Pay, Monzo, PayPal… coins?! 



What the heck?! You don&#8217;t even know where they found your business because surely they don&#8217;t live in the area. It&#8217;s chaos sometimes, but thank Thor, I don&#8217;t need to know all these people&#8217;s details, right?!



<h4 class="wp-block-heading">The Importance Of Capturing Data</h4>



Try again, cowboy. Yes, you do need to know all this information. With these, let&#8217;s use a buzzword here, &#8220;data points&#8220;, you are able to know and understand your customers. Just like in the ol&#8217; days. It&#8217;s all about getting more customer insights and make positive use of those.



When you understand your customers, you can craft a unique local experience. Make it personal, create a connection and <a href="https://www.forbes.com/sites/jillgriffin/2019/10/15/what-happens-when-your-customers-love-you/#7a84ff425eb7">they will love you</a>. That&#8217;s just the romantic part because you can also take advantages of the &#8216;boring&#8217; but profitable stuff, such as offline analytics, customer trends analysis and&nbsp;<a rel="noopener noreferrer" class="" href="https://www.stampede.ai/blog/articles/wifi-marketing-connect-customers" target="_blank">effective marketing campaigns</a>&nbsp;that boost your revenue.



<h4 class="wp-block-heading">What You Can Do With The Information</h4>



In addition, any little piece of information you capture can be used to improve your customers&#8217; in-house experience and help you create better, more personalised and relevant marketing campaigns. So the more customer insights the better!



Let&#8217;s start with the simplest of examples. <a class="" rel="noopener noreferrer" href="https://www.stampede.ai/blog/articles/wifi-data-capture" target="_blank">You capture customers names.</a> Simple as that, just their name.



With that, you can greet your customers in a friendlier way. Which is nice, but you can also:



<ul><li>Increase your email click-through rate by an average of 14% and conversion by 10%</li><li><a class="" rel="noopener noreferrer" href="https://www.monetate.com/blog/the-tipping-point-for-personalized-website-experiences/" target="_blank">Increase sales by more than 20%</a></li><li><a class="" rel="noopener noreferrer" href="https://rewardstream.com/blog/45-examples-personalized-marketing-really-work/" target="_blank">Increase engagement 10x</a></li></ul>



Now, let&#8217;s go a bit further… you know not only their name but how many times the person has been in your venue this week. Time to increase <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">customer loyalty</a> by simply sending a SMS or email inviting them to come back.



For example: &#8220;Hi Carolina, thank you for visiting us this week. How about you bring a friend tomorrow and get 5% off as a thank you?&#8221;



How about you run a campaign to increase the number of people that find you on a <a href="https://stampede.ai/blog/how-to-respond-to-positive-and-negative-customer-reviews-online/">review site</a>? Even easier! Send a message 10 minutes after they leave, with something along the lines of: &#8220;Hola Maurice, thank you for your visit. We truly hope you enjoyed your stay, could you please spread the word and review us on TripAdvisor?&#8221;



Boom! I bet you an American dollar that you will have the <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/importance-of-online-reviews" target="_blank">number of reviews increased</a>.



<h4 class="wp-block-heading">The Beauty Of Guest WiFi For Data Capturing</h4>



Do you offer free Guest WiFi? Come on, it&#8217;s a rhetorical question, of course, you do. Free and easy access to the Interwebs (Internet) is one of the three things all customers demand. (If not, check out our <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">getting to started</a> guide now. Better later than never)



So, you ALREADY offer free Guest WiFi &#8211; then why not put it into use and make money with it? I&#8217;m not talking about charging for Internet access, as this could get your customers frustrated. (I&#8217;ve seen some dramatic reactions for paid Internet access &#8211; punch someone in the face kind of stuff).



I&#8217;m talking about capturing data to better know your customers, leading to more <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/good-adverts-bad-adverts" target="_blank">efficient marketing</a>, ending with more sales. I know you got it, but I&#8217;ll repeat for those people in the back row. It&#8217;s all about more customer insights.



Better yet, I&#8217;ll show it to you with an illustration:



<figure class="wp-block-image"><img decoding="async" src="https://cdn2.hubspot.net/hubfs/2735287/Blog/Stampede-Blog-Cost_Rev@2x.png" alt="Stampede-Blog-Cost_Rev@2x"/></figure>



Why offer free WiFi if you’re not getting anything in return? Because, with a <a rel="noopener noreferrer" href="https://www.stampede.ai/how-it-works#marketing" target="_blank">Guest WiFi analytics and marketing automation tool,</a> you are capturing data, improving your marketing AND generating revenue. I honestly can&#8217;t make this any simpler.



<h4 class="wp-block-heading">Get Them Logging In Once But Keep Capturing Their Data</h4>



&#8220;Oh wait, but I don&#8217;t want my customers to sit and spend their time on the Internet instead of appreciating and savouring my beautiful dishes.&#8221;



No problemo, amigo. What you need to do is, <a class="" rel="noopener noreferrer" href="https://www.stampede.ai/blog/wifi-in-your-venue-login-once-login-forever" target="_blank">get them to login ONCE</a>. That&#8217;s all it takes. The reason is, they DO NOT have to use your Internet all the time (we also don&#8217;t want that, do we?). When they log in for the first time, they won&#8217;t need to login ever again (unless you want them to). Meaning… in their second, third, tenth, hundredth time they visit your venue, you will know they were there and they won&#8217;t even have to take their phones out of their pockets.



You&#8217;ll also know if they are new or returning visitors, how long they stayed at your venue and so on. If you&#8217;re a metrics and analytics fan, this is online analytics applied in real offline businesses. So, all the goodies of online marketing, easily and automatically applied to brick &amp; mortar, to real-life&#8230;



<h4 class="wp-block-heading">Ideas To Get Your Customer Connected For The First Time</h4>



Right, so the software can do the heavy lifting, running in the background quietly and constantly learning about your customers. That&#8217;s fantastic, but we at Stampede believe and recommend you should inject this concept, this need to learn everything about your customer to improve services, in your business&#8217; DNA.



Just common sense. Knowing your customers insight-out means you can tweak your business to better serve them. How great is when a waiter greets you by name? Or when a concierge in a hotel knows exactly the newspaper you love to read and leaves it in your room? (Yep, print. I&#8217;m old school.)



It’s all about knowing your customer. I&#8217;ve repeated this sentence so many times for a reason. Get it in your head. 



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



Back to the topic, here are three ideas to get your customer connecting to your free WiFi so you can start capturing that sweet, sweet Data.



<ol><li>Have visible stickers promoting your free Guest WiFi</li><li>Get your staff to mention it at least once to the customer <ul><li>&#8216;Good morning Dorothy, here is your corn dog, please enjoy our complimentary free WiFi and have a great day. Go Pigeons!&#8217;</li><li>&#8216;Hi Frederik, your order will be here in 5 minutes, please feel free to use our free Internet and leave us a review. We&#8217;d really appreciate it&#8217;</li><li>&#8216;Howdy Ross, the doctor will call you soon, meanwhile please feel free to access our free WiFi and enjoy your wait&#8217; </li></ul></li><li>Include an online menu, voucher or <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">promotion</a> on your website</li></ol>



Three basic and simple things, that will get you to capture data, know more about your customers, have offline analytics, improve and automate your marketing campaigns and of course… sell more!



<h4 class="wp-block-heading">Now What?</h4>



Easy… start your FREE trial now!



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Getting Customer Insights into Your Company’s DNA

<a href="https://www.gazettelive.co.uk/news/teesside-news/popular-eatery-speaks-out-against-24459258">No-shows keep disrupting the hospitality industry</a>&nbsp;and they now add an additional strain on already tight budgets. The good news is there are a&nbsp;<a href="https://stampede.ai/blog/4-battle-tested-ways-to-reduce-no-shows-by-30/" target="_blank" rel="noreferrer noopener">number of quick ways</a>&nbsp;your tech tools can help you prevent no-shows.



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<h5 class="wp-block-heading" id="h-use-email-sms-automation-to-prevent-no-shows">Use Email &amp; SMS Automation To Prevent No-Shows</h5>



<ul><li>Confirm the booking&nbsp;via email and/or SMS and refer to your booking policy</li><li>Include a link in your email for&nbsp;customers to confirm the booking&nbsp;&#8211; this also allows for better tracking</li><li>Send reminders&nbsp;via email and/or SMS 48 to 24 hours in advance &#8211; ask for any special requests, add a link to your menu, and highlight any current offers</li><li>Send&nbsp;follow-up emails for missed reservations&nbsp;and offer to re-book, i.e. “Sorry we’ve missed you today”</li><li>Regularly&nbsp;check if your automations are up to date&nbsp;and running smoothly</li></ul>



<h5 class="wp-block-heading">Optimise Your Booking Platform To Prevent No-Shows</h5>



<ul><li>Make it easy to cancel&nbsp;if needed &#8211; allow customers to edit booking by including a link in the confirmation email</li><li>Implement a&nbsp;reservation window&nbsp;&#8211; release bookings after 15 minutes if customers don’t show up</li><li>Restrict the number of online bookings&nbsp;and leave tables for walk-ins, especially for busy days/times</li><li>Put frequent no-show customers on a&nbsp;blacklist</li><li>Take deposits or credit card details&nbsp;to secure a booking, always make sure your booking policy terms are rock solid too!</li></ul>



<h5 class="wp-block-heading">Bonus Tips To Fill In For No-Shows</h5>



<ul><li>Use&nbsp;SMS to promote last-minute&nbsp;availability &#8211; combine it with special deals</li><li>Reach out to your loyal customers, i.e. “Fancy popping by your favourite place for dinner tonight?”</li><li>Post any last-minute availability on your socials</li><li>Run a waiting list&nbsp;for queuing customers</li></ul>



Start filling more tables more often with&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>. Speak to our&nbsp;<a href="mailto:support@stampede.ai?subject=Stampede%20Bookings" target="_blank" rel="noreferrer noopener">Customer Support&nbsp;</a>team to learn more.

10 Quick Ways To Prevent Lost Revenue From No-Shows

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Now Online

Loyalty App

Track and Trace is a scheme that allows the hospitality industry to keep track of potential COVID-19 cases. It requires the capturing of customer data that then needs to be stored for 21 days. If anyone who has visited reports symptoms, then the business can facilitate contact to let customers know they could be at risk of catching the virus.&nbsp;



In the age of GDPR, how such data is captured is equally as important as all the other restrictions that are in place. If you are looking to set up track and trace for your hospitality business, here’s what to look out for. 



<h2 class="wp-block-heading">Ease of Use</h2>



When you hired your hospitality staff, their ability to get up to speed with brand new business-critical technology probably wasn’t high on your check-list. Yet, we are now in a situation where lots of new technology is being installed, very fast. If the software is complicated or glitchy to use, this leaves the whole system open to failure. So, it’s vital your track and trace app is simple and straightforward to use from the get-go. 



Typically, track and trace works by capturing customer information via a QR code as they enter the building. Staff can then check in with that person when ordering or paying the bill. When the customer leaves the building, the software should also check them out again. Doing so will give businesses an accurate view of who was in the building and when should they need to contact people. All of which needs to be easy to manage through the track and trace method you use. 



<h2 class="wp-block-heading">GDPR Compliance</h2>



With so much focus on the coronavirus itself, it’s easy to let GDPR catch you out. Doing so could be very costly for your business, at a time when the industry has already taken a significant hit. Paper track and trace systems are costly to implement with huge overheads and are not only encouraging unnecessary physical contact but also is vulnerable to anyone viewing that customer information. The data can even be stolen if it’s just laying on the table! 



That doesn’t mean digital track and trace is always plain sailing either. Despite its infancy, reports of <a href="https://twitter.com/roselyddon/status/1281885086347075588">track and trace data breaches</a> have cropped up on social media. So, alongside adequate GDPR training for your staff, the system you use for track and trace needs to be fully watertight. Given there are companies who have set up <a href="https://www.landmobile.co.uk/news/hospitality-track-and-trace-app-developed-in-a-day/">track and trace apps in a day</a>, it’s important to ensure the system has been fully road tested before you trust it with your customer data. 



<h2 class="wp-block-heading">Customer Support</h2>



If the company has only been up and running a few weeks or even days, it’s important to ascertain whether there is adequate customer support in place. If there’s no contact emails, phone numbers, opening hours or even social media accounts for a track and trace app, how do you as the customer ensure that your data is safe or contact them if there is a problem? 



Given problems with the app could spell disaster for your business, the software you choose must have customer support in place. Adequate customer support is just one of the reasons it pays to go with an existing company that has a fully GDPR compliant track and trace system in place. This is especially the case if they already work with hospitality clients because they understand the demands of the business, better than someone who is only factoring in the tech side of things, and not the day to day reality of a hospitality business. 



<h2 class="wp-block-heading">Cost</h2>



Does the solution you are looking at offer flexible, transparent pricing? Track and trace is a massively helpful tool in the fight against COVID-19 and mandated in some countries, and as such there may be companies looking to profit from this. So, it’s important to get a demo, see the people producing the app online and ask what’s included for the price. 



For example, is the software GDPR compliant? Is it easy to use for staff and customers, and does it offer support? How about <a href="https://stampede.ai/covid-19/track-and-trace/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=track_and_trace&amp;utm_content=104637033260&amp;utm_term=%2B%20track%20and%20trace&amp;ads_cmpid=10459120507&amp;ads_adid=104637033260&amp;ads_matchtype=b&amp;ads_network=g&amp;ads_creative=446800362177&amp;utm_term=%2B%20track%20and%20trace&amp;ads_targetid=kwd-921624364049&amp;utm_campaign=&amp;utm_source=adwords&amp;utm_medium=ppc&amp;ttv=2&amp;gclid=CjwKCAjwr7X4BRA4EiwAUXjbt0BEIxdhbCwYHSIqdymzPVOMPoSPpaXc7Ow7aoU3M1e3jHhg5ES5NhoCdlUQAvD_BwE">footfall analysis</a>? Does it allow you to keep track of the number of people in the space? If the system goes down, what guarantees are in place?&nbsp; Does it automatically delete the data after 21 days? Does it differentiate between customers who want to stay on the system longer than 21 days and those that don’t? The cost can be broken down as monthly, annual or recurring. There could also be setup fees too, so it’s important to ask about those.&nbsp;



As track and trace is a new product to the market, there’s likely to be some large inconsistencies between what different companies charge. Some may offer free trials, and others can also offer <a href="https://stampede.ai/covid-19/">wider marketing services</a> as part of the package, making it cheaper overall. The key is to ensure you’re investing in a well-tested, solid product that can hopefully pay for itself, rather than a cheap option that might lay you open to fines or worse. After all, your customers aren’t getting in the building without it! 



<h3 class="wp-block-heading">To Sum Up</h3>



Track and trace is imperative in some countries, but it’s also a key part of hospitalities’ armoury in reassuring customers who want to come back but are cautious. By monitoring who is in the building and how many people are in the space, you can reopen and most importantly, keep everyone safe. What to look out for as a buyer includes a system that works well both from a customer and business perspective. It needs to store your customer information in a GDPR compliant way, including deleting the data after 21 days. 



Here at Stampede, we provide track and trace through our existing software. Your guest WiFi will automatically check people in through two clicks on their phone, with no messy paperwork or huge amounts of staff time. If there’s some reason they can’t use WiFi, or it’s a problem for your business, they can use a QR code which is fully integrated into the system. Businesses can monitor the footfall to comply with social distancing regulations. We’ll even send you a free COVID-19 readiness pack so that you can get up and running with track and trace straight away. We have customer support available too and can talk to you about your WiFi system and what’s the best solution for you. <a href="https://stampede.ai/covid-19/track-and-trace/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=track_and_trace&amp;utm_content=104637033260&amp;utm_term=%2B%20track%20and%20trace&amp;ads_cmpid=10459120507&amp;ads_adid=104637033260&amp;ads_matchtype=b&amp;ads_network=g&amp;ads_creative=446800362177&amp;utm_term=%2B%20track%20and%20trace&amp;ads_targetid=kwd-921624364049&amp;utm_campaign=&amp;utm_source=adwords&amp;utm_medium=ppc&amp;ttv=2&amp;gclid=CjwKCAjwr7X4BRA4EiwAUXjbt0BEIxdhbCwYHSIqdymzPVOMPoSPpaXc7Ow7aoU3M1e3jHhg5ES5NhoCdlUQAvD_BwE">Click here to find out more</a>, and to watch a video of our track and trace app in action.

Buyers guide to track and trace apps for hospitality

Track and Trace Systems: A Buyer’s Guide

Now Online – Highlands and Islands Airports

[vc_row][vc_column][fildisi_slogan title=&#8221;Seamless installation&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Hardware Integrations&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We integrate with hardware from these renowned suppliers &#8211; if you are currently using other hardware, or need some to get started, we can arrange everything for you.[/fildisi_slogan][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12370&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; 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New month &#8211; brand new and exciting data source: say hello to <a href="https://www.usetoggle.com/">Toggle</a>.



We’re happy to announce our latest integration with their leading hospitality commerce platform.



By combining Stampede and Toggle, hospitality operators can turn their commerce data insights into powerful marketing campaigns. Which helps them to sell more and secure some extra revenue.



<h2 class="wp-block-heading">Who is Toggle?</h2>



Toggle offers hospitality operators an easy way to sell their gift cards, experiences or other retail products directly from their websites.



The Toggle webshop is fully customisable to allow for an in-brand customer experience. Operators can also fully control and adapt what they promote from a simple dashboard.



<h2 class="wp-block-heading" id="h-key-toggle-integration-benefits">Key Toggle integration benefits</h2>



If you’re using Toggle, you can now automatically sync your online sales data into Stampede. This means a faster-growing and stronger mailing list, which is the foundation of customer retention and loyalty.



The enhanced customer data can be used for <a href="https://stampede.ai/how-it-works/marketing">targeted marketing</a> and/or SMS campaigns based on interactions with either Toggle or Stampede.



What’s more, by adding other Stampede features, such as <a href="https://stampede.ai/get-bookings">table bookings</a> or <a href="https://stampede.ai/how-it-works/wifi">guest WiFi</a>, you can level up your data for even more personalised marketing.



In addition, Stampede shows you detailed campaign ROI tracking. So operators know exactly when customers made another online purchase or came back to the venue.



<h2 class="wp-block-heading">4 example marketing campaigns</h2>



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<h4 class="wp-block-heading">Turn commerce buyers into loyal customers</h4>



Data needed: Customer has made their first online purchase.



Thank your customers with a discount code attached to the email to redeem either in-venue or online.



Tip: Combine this segment with Stampede WiFi data, such as the customer’s date of birth and send them a special surprise birthday email.
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image aligncenter size-full"><img decoding="async" loading="lazy" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits.png" alt="" class="wp-image-23078" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Repeat-visits-96x96.png 96w" sizes="(max-width: 558px) 100vw, 558px" /></figure>
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<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster.png" alt="" class="wp-image-23076" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Sales-booster-96x96.png 96w" sizes="(max-width: 558px) 100vw, 558px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">Boost your upcoming event sales</h4>



Data needed: Previous online buyers and non-buyers.



Sell more tickets and gift cards with email marketing in the lead-up to big events.



Tip: For an additional sales push, you can offer your gift cards with a discount for a limited time.
</div>
</div>



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<h4 class="wp-block-heading">Nurture your loyal customers</h4>



Data needed: Frequent online buyers and/or in-venue visitors.



Reward your most loyal customers with a ‘thank you’ voucher and turn them into fans.



Tip: Turn it into a simple referral campaign and reward when bring back a friend.
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image aligncenter size-full"><img decoding="async" loading="lazy" width="558" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer.png" alt="" class="wp-image-23075" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer.png 558w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Loyal-customer-96x96.png 96w" sizes="(max-width: 558px) 100vw, 558px" /></figure>
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<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="559" height="558" src="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back.png" alt="" class="wp-image-23077" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back.png 559w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2023/04/Win-back-96x96.png 96w" sizes="(max-width: 559px) 100vw, 559px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">Win-back customers</h4>



Data needed: Previous online buyers who haven’t made a purchase for a while.



Retain those customers with a special gift card offer, i.e. pay £30 and get £40 to spend.



Tip: Set a time frame (i.e. no interaction for one month) and automate this campaign.
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-17 wp-block-columns-is-layout-flex">
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<h2 class="wp-block-heading">Getting started</h2>



The integration is live now. If you are already using both Stampede and Toggle, integrating the systems takes only a few minutes.



Just follow these 3 simple steps:



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<ol>
<li>Go to Stampede > Account > Organisation > Integrations</li>



<li>Add a new Toggle Integration</li>



<li>Take the URLs and give them to the Toggle account manager</li>
</ol>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image aligncenter size-full"><img decoding="async" loading="lazy" width="396" height="345" src="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product.png" alt="" class="wp-image-23089" srcset="https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product.png 396w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product-300x261.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2023/05/Toogle-Product-150x131.png 150w" sizes="(max-width: 396px) 100vw, 396px" /></figure>
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