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Not trying to spook you, but Valentine’s Day is around the corner. Sad singles, over-enthusiastic couples and the regular madness will probably be part of the next few days. So, if you want to make sure your relationship makes it through the next year, get off the internet and buy some chocolates and roses! But in case you like to play with fire or have a passion for bizarre presents, here’s our list of carefully selected gift ideas.

<h3>Snapchat Spectacles 
</h3>
The first present is meant for people who need a subtle hint about their (probably excessive) use of the Snapchat App. Usually used to share pictures and short texts, the use of Snapchat has gotten out of hand for a lot of people. Taking pictures during lunch and when spending time with friends can be annoying for non-users. In case you know that feeling, look no further than Snapchat Spectacles. These <a class="" href="https://www.spectacles.com/uk/" target="_blank" rel="noopener noreferrer">handy specs</a> enable the wearer to take Snaps from their perspective and send those pictures around, simply by clicking on the spectacle frame.
These glasses probably won’t stop your Snapchat-addicted friends, but at least the glasses make them look funny and you can have a good laugh at their expense.
<h3>Beauty is in the eye of the beer holder</h3>
I first discovered PicoBrew, when I read articles about the yearly <a class="" href="https://www.stampede.ai/blog/ces-2018-wpa3-smart-tattoos-and-more" target="_blank" rel="noopener noreferrer">Consumer Electronics Show</a>. Since then, I think about buying one for myself about five times a day. In case you have a loved one that has a passion for beer, a brewing device might be the right thing to make his (or her!) heart skip a beat. Being able to brew your favourite drink on your kitchen counter is a dream come true for some people. The PicoBrew is able to brew five liters of the beer of your choice and the brewing process takes approximately 10 &#8211; 14 days. Furthermore, you’re able to track the brewing, fermentation and carbonation process over your smartphone and watch your own brew getting ready. As the brewing devices are quite costly, make sure you’re getting it for the right person (or the person who always hosts parties).
The PicoBrew is an expensive but rewarding device that makes German childhood dreams come true. Have a look at the latest brewing equipment <a class="" href="https://picobrew.com/" target="_blank" rel="noopener noreferrer">here </a>and become a master of mixtures.
<h3>Scavenger hunt</h3>
This little helper is the suitable present for people who tend to forget their keys, purse, backpack or any other items. The Tile is here to help your forgetful loved one through the daily struggle of not losing the keys again. Tile is basically a small device that can be attached to a keyring, a rucksack or stuffed in your wallet. Once the item is lost, you can use your phone to make it ring and help you find your lost treasure. For example if you’ve lost your phone, you can press the Tile to make the phone right &#8211; even if it’s switched to silent. Furthermore, you can use the app to track the last place your Tile was seen to find it more easily. You can even ask other Tile Community members to help you look for your missing item . 
As the gadget is pretty affordable, we advise you to <a href="https://www.thetileapp.com/en-gb/products#tiles" target="_blank" rel="noopener noreferrer">have a look</a> which one suits your or your loved one’s needs. Maaaybe it might be worth getting several ones, just in case he or she is forgetful multiple times a week.
<h3>Watching a dog is a full-time job</h3>
Is your partner thinking a bit too much about the dog being home alone while you’re out enjoying dinner? Or do you need to get a present for that crazy cat lady in your circle of friends? This present is absolutely perfect for both occasions. Let us introduce you to a gadget that might help your partner to actually enjoy date nights, the <a class="" href="https://petcube.com/" target="_blank" rel="noopener noreferrer">Petcube</a>. 
This invention enables you to stalk your pet, even if you aren’t home. Set up in your flat, the Petcube can film your pet and send real time data straight to your mobile, making it possible to watch a live stream of your furry friend. In addition, some of the cubes have a built in laser, so you can play with your dog or cat. Others have an integrated treat dispenser to train your dog. Just imagine &#8211; you can use the pet cam during lunch breaks at work to <a class="" href="https://www.youtube.com/watch?v=SNqhC9o3kQI" target="_blank" rel="noopener noreferrer">check if your loyal companion at home is doing alright</a>. Furthermore, alarms will be sent out for any unusual behaviour at home or other major disturbances that the camera tracks. 
No matter whether you decide to go for one of those rather odd presents or if you stick to something a little more basic to surprise your Valentine, we hope you have a great Valentine’s Day!
In case you run a business that provides Guest WiFi, feel free to get in touch with us. We are here to make sure you provide a safe and seamlessly working WiFi experience to your customers.
Hit the button below!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

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WiFi Gifts for the Love of your Life

For more than 50 years the world has been flocking to the Consumer Electronics Show (CES) to get a peek at the latest breakthrough technologies. The CES was the place to launch the computer mouse, CD players, smart homes and 3D printers. Since its first show in 1967, more than <a href="https://www.ces.tech/Media/New-Product-Launches" target="_blank" rel="noopener noreferrer">700.000 products</a> have presented at the CES.

In case you didn’t have the chance to follow the show and were relying on Stampede to bring you the latest trends &#8211; we got you covered! From amazing inventions like the WiFi-enabled self-cleaning litter box for cats to  the latest brewing devices that enable you to create your own beer in 10-14 days, we’ll take a look at the latest WiFi trends around the world.
<h3>WPA3 Protocol</h3>
There has been a lot of ongoing discussion about the security flaws in the currently used WPA2 security control after the discovery of the <a href="https://www.stampede.ai/blog/wpa2-breach-is-your-wifi-safe" target="_blank" rel="noopener noreferrer">KRACK breach back in October</a>. At CES 2018, the WiFi-Alliance announced a new and more secure WiFi Protected Access security protocol.  Added improvements will expulse anyone who tries to snoop around the sensitive data that is constantly exchanged between devices and access points on wireless networks. Unlike WPA2, WPA3 will now block authentication after a set number of failed login attempts. The new protocol is expected to arrive at the beginning of 2018 and we hope manufacturers hurry up to supply us with the suitable hardware for it soon.
<h3>Let&#8217;s connect</h3>
One of the most exciting topics this year was the Internet of Things, an expression as general as the use that we can get from it. Everything is now connected to the internet, exchanging and collecting data to connect our devices, homes, cars and lives. At the CES, we had the first opportunity to look at smart cities, which are fully connected and probably know more about our behaviours and routines than we do ourselves. These smart cities connect absolutely everything, from your cat’s smart necklace to a self-steering car. Another emerging technology that was discussed during the event was the Internet of Life Saving Things (IoLST), which is focused on using connected technologies and captured data to save valuable seconds and lives in case of emergency. For example, a smart watch could detect a heart attack and immediately  call an ambulance &#8211; not bad for a device that was once used to just tell time!
Autobots, roll out!
There was a lot of buzz in Las Vegas this week about the latest developments in the automotive sector. All the big players found their way to the CES this year (so at least they’ve got the navigation systems down right). The trend continues with vehicle technologies taking away most responsibilities from human drivers and focus on safety by connectivity. This is a great mobility enhancement for seniors and disabled people who can&#8217;t otherwise get around. The coolest thing we saw? How about steering a car with nothing but human brain signals (which could be a good or bad thing, depending on the level of intelligence of the person behind the wheel).
Health is Wealth
An immense amount of smart devices at CES were aimed at becoming your own personal trainer. We saw sleep tracking devices that learn your sleep routine and help you to get the most out of the best time of the day and smart <a class="" href="http://www.rotextech.com/en/product.html" target="_blank" rel="noopener noreferrer">tracking tattoos</a>, as thin as a sheet of paper, that inform you about heart rate or stress levels. Another fascinating innovation was <a href="https://www.oskawellness.com/" target="_blank" rel="noopener noreferrer">Pulse</a>, a non-drug pain relief device that works with pulsed electromagnetic frequency to decrease pain at a cellular level. Pretty impressive!
Another year, another step forward
As with every year, the world was waiting with baited breath to see what the big players in the field of consumer tech had to offer at CES. Sure, there was some cool stuff, but we have to say,  there were less weird devices than expected- what a disappointment.
The crucial role of connectivity on this year’s CES was unmatched and we hope you can take away some inspiration about what smart homes, lifesaving watches and smart tattoos can do for you. So, if your new year’s resolution for your business is to take it to that next level, we’re happy to help you out you around and introduce you to a little helper that can make a big difference to both you and your customers. Simply hit the button below!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

CES 2018: WPA3, SMART TATTOOS and MORE

AirBnB-ing your place out (did we just use &#8220;AirBnB&#8221; as a verb? Yes, deal with it) during the holiday season is a great way to earn extra cash at a time when every little helps.&nbsp;And if there&#8217;s one thing that every AirBnBer knows, it&#8217;s that your guests are going to ask for Guest WiFi. 







It&#8217;s a known fact that <a rel="noreferrer noopener" href="https://www.tripadvisor.com/TripAdvisorInsights/n2670/6-key-travel-trends-2016" target="_blank">travellers consider WiFi one of the top amenities when choosing a place to stay</a>. So it seems that offering Guest WiFi at your place for your AirBnB guests is pretty much a no brainer.



But why just offer your Guests free WiFi when you can also be using it as a tool to help market your property during the busy holiday season?&nbsp;



Here&#8217;s just a few tips on how to get started.



<h4 class="wp-block-heading">USE A CAPTIVE PORTAL</h4>



Instead of sticking your WiFi password up to the wall with a piece of tape, you can purchase an inexpensive piece of equipment and have your customers sign into the WiFi through what is known as a <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">captive portal</a>. 



How does it work? When a guest enters your AirBnB, fires up a WiFi device and connects to your network, they are first steered toward a splash screen, also known as a captive portal. The portal is preconfigured to ask the guest for their email address. Once the user has confirmed their email, they&#8217;re allowed access to the network.



Even more the cool part, though &#8211; on the splash screen you can ask for as little or as <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">much information</a> as you want. Want to know where your guests are coming from? Ask for their zip or postcode.



Looking for a demographic breakdown of your guests? Ask for gender or age. A good piece of captive portal software (spoiler alert: <a rel="noopener noreferrer" class="" href="https://www.stampede.ai/how-it-works" target="_blank">we can recommend one</a>) should allow you to customise your questions so you could ask just about anything.&nbsp;



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<h4 class="wp-block-heading">BUILD A MAILING LIST</h4>



So, you&#8217;ve got your captive portal setup and now you have a list of guests who have used the WiFi at your place and their emails.&nbsp;So what?



Now, what??! You&#8217;ve got yourself a marketing list there, buddy! &nbsp;And that list has value. Remember that awesome Guest WiFi solution we were talking about? 



You can now use that to send out email or SMS messages to everyone on your list. Or, if you already have a mailing list solution like MailChimp, Zoho or Mailify, use your guest WiFi solution to <a href="https://stampede.ai/product/how-it-works/#marketing">automatically import your email guest list.</a> Then, when you&#8217;re ready,&nbsp;send out an email blast to your favourite customers letting them know your AirBnB let is available for the holiday. <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">Connect with</a> your best customers and avoid having to lower your prices at the last minute in order to book guests.&nbsp;



<h4 class="wp-block-heading">GUEST WIFI SECURITY</h4>



Remember that WiFi password we talked about earlier &#8211; you know, the one you had taped to the wall above the router? You haven&#8217;t changed it at all, have you? So each and every guest who has ever been to your place now has access to the WiFi. What about that router password? Still using the default one printed on the bottom?



Those are just a few of the <a href="https://stampede.ai/blog/take-the-risk-out-of-guest-wifi/">security facts</a> you have to take into account when offering free Guest WiFi for your AirBnB guests.



And then there are the&nbsp;<a rel="noopener noreferrer" href="/blog/articles/porn-prisons-wifi-network-safety-tips" target="_blank">sites that your guests are visiting</a>. Maybe sometimes it&#8217;s best NOT to know these things. But then, you don&#8217;t want your guests downloading pirated movies or using your WiFi to seed a bunch of hacked copies of the latest version of Windows.



A security nightmare, right?



Not if you&#8217;re using <a rel="noopener noreferrer" href="https://www.stampede.ai/how-it-works#security" target="_blank">a secure Guest WiFi solution</a>.&nbsp;Because your AirBnB guests won&#8217;t be connecting to your router. So there&#8217;s no chance they&#8217;ll get in and mess up your network. Or leave a little bit of malicious code behind.



With a captive portal solution, you can even set bandwidth limits so your guests aren&#8217;t downloading everything under the sun. You could even make a bit of change on the side by charging for your WiFi after your guests have used a certain amount of data.



Looking to get more in-depth? <a rel="noopener noreferrer" href="https://www.stampede.ai/blog/articles/airbnb-wifi" target="_blank">Check out our earlier post</a> for helping to keep your WiFi secure for AirBnB guests. &nbsp;



<h4 class="wp-block-heading">AIRBNB GUEST WIFI WITH Stampede&nbsp;</h4>



So if you&#8217;re looking for ways to make the most out of &nbsp;your AirBnB Guest WiFi over the holidays, we&#8217;ve got just the solution you need. With Stampede you offer fast, safe, secure, and legal WiFi for all of your AirBnB guests.



But hurry, because the holidays are here!&nbsp;



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Or arrange an online demo with our product specialists.



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Tips on Using Guest WiFi with Your AirBnB

All aboard the hype-train, it’s time to take a ride into the near future and show you what we’ve got coming up in our wonderful platform. So, get excited and have a little sneak peek of our upcoming features. Here comes the&nbsp;Stampede Spring/Summer product look ahead.



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<h4 class="wp-block-heading">Stampede Digital Voucher Codes</h4>



A nicely segmented audience, a tailored offer and….what’s missing to make that campaign really sing? How about a&nbsp;unique voucher code&nbsp;for each member of that audience. Make them feel really special and drive those repeat conversions.



Our first new product feature will allow you to send voucher codes in your email and SMS campaigns. Once the voucher is redeemed in-venue it will&nbsp;automatically get logged&nbsp;to the campaign it came from.



As always with Stampede you’ll be able to track the results of those campaigns with supreme accuracy. Granular level conversion tracking will show you exactly how many people came back and whipped out their voucher.



No more matching codes and campaigns, no more rough ideas of what worked (or didn’t). Just easy digital marketing.



<h4 class="wp-block-heading" id="h-stampede-bookings">Stampede Bookings</h4>



The second exciting addition we’re currently building is a&nbsp;fully integrated table booking system&nbsp;for venues.



Stampede bookings will include all the important features you’d expect:



<ul><li>Manage reservations, walk-ins, waitlists and table allocation</li><li>Get notified on reservations, cancellations and dietary requirements</li><li>Send automated email and SMS booking confirmations as well as review requests post-visit</li><li>Control your cover capacity and no-shows</li></ul>



… and much more



This adds another data capture string to your bow. But it can also&nbsp;take away a lot of hassle.&nbsp;



Many hospitality operators depend on a variety of connected platforms from different providers for their technology. Our integrated bookings system will take away lots that complexity. Everything will be in one place, one tab, one login, one monthly bill.



Keep an eye out for more updates on these features over the next few weeks.



If you’d like to be an early tester of any of these new product features (with a little incentive of course) then&nbsp;<a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch.</a>

Stampede Spring/Summer Sneak Peek – More Tools To Help You Grow

Keeping on top of your marketing whilst running a hospitality business can be tough. Let marketing automations do the heavy lifting for you. 



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They&nbsp;make your&nbsp;marketing easy and free up your time&nbsp;to focus on driving sales.



Check out our most popular marketing automations that you can send via email and SMS.



<h5 class="wp-block-heading" id="h-4-quick-win-marketing-automations-campaigns">4 Quick-Win Marketing Automations Campaigns</h5>



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Drive repeat visits



Want to send out personalised campaigns that drive sales?



Send customers a&nbsp;birthday offer&nbsp;via SMS.



Data: Date of birth



<a href="https://stampede.ai/customer/bar-tonic">Read Success Story</a>
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Retain your customers



Haven’t seen some of your customers for a while?



Create a&nbsp;win-back email&nbsp;campaign to bring them back to your venue.



Data: Last in-venue visit or booking



<a href="https://stampede.ai/customer/cocktail-embassy">Read Success Story</a>
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Get more and better reviews



Need to boost your reputation online?&nbsp;



Activate the&nbsp;reviews automation&nbsp;to start pushing those numbers up.



Data: Recent in-venue visitor



<a href="https://stampede.ai/customer/montpeliers-group">Read Success Story</a>
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Nurture your loyal customers



Want to build a loyal customer base?



Reward your loyal customers with a&nbsp;‘thank you’ voucher&nbsp;and turn them into fans.



Data: Frequent loyalty card user or customer



<a href="https://stampede.ai/customer/atis">Read Success Story</a>
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<h5 class="wp-block-heading">5 Reasons Why Our Customers Love Marketing Automations</h5>



<ol>
<li>They are fast to set up, tip: create and re-use templates</li>



<li>They run on autopilot and leave you time to focus on other tasks</li>



<li>They drive sales &#8211;&nbsp;<a href="https://moosend.com/blog/10-marketing-automation-statistics-need-know/" target="_blank" rel="noreferrer noopener">75% of email revenue</a>&nbsp;comes from personalised campaigns</li>



<li>They are personalised and relevant to your customers which means high conversion rates</li>



<li>They keep customers engaged and coming back to your venues</li>
</ol>



Also, have a look at our&nbsp;<a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/" target="_blank" rel="noreferrer noopener">simple&nbsp;5-step recipe&nbsp;</a>that will help you set-up more personalised marketing campaigns.



Let us make marketing easier for you. Get started with <a href="https://stampede.ai/how-it-works/marketing/" target="_blank" rel="noreferrer noopener">Stampede marketing automations</a> to free up your time.

Easy And Profitable Marketing With Automations

The hospitality industry is highly dependent on regular cash flow to keep their business running. High fixed costs result from rents, taxes, salaries etc. In times where people are urged to stay at home and restaurants facing temporary shut down, the industry is facing a huge impact on footfall and ultimately revenue.&nbsp;



So, how can restaurants and other hospitality businesses secure their cash flow and combat the coronavirus implications? Your loyal customers might even have asked you already how they can support you during these hard times.&nbsp;



One of our recent articles has covered one possible solution &#8211; <a href="https://stampede.ai/blog/why-you-should-put-your-restaurant-on-a-delivery-app-now/">signing-up for delivery apps.</a> This way your customers can still enjoy their favourite meals whilst staying safe at their homes.



Another way to get some money into your account instantly is through boosting gift voucher sales. We’ve already seen hospitality businesses offering gift vouchers for their best customers. Find out more about why gift vouchers and cards could help you right now and how to promote them.



<h4 class="wp-block-heading">Why Gift Vouchers?</h4>



The idea behind gift vouchers is simple. Buy now and use later. Your business gets the money immediately and your customers can enjoy a nice meal once the situation has eased up a bit. This also provides you with more security for the future, as you know guests will come to redeem their vouchers and gift cards.&nbsp;



Even better, it might also get you potential new customers in. Encourage your existing customers to surprise their family and friends with a gift card. Did you know that <a href="https://enjovia.com/make-more-restaurant-profit-with-vouchers/">60 % of customers say they have been introduced to a new company through a gift voucher</a>? Another nice benefit, research has shown that most of the customers <a href="https://www.leebropos.com/4-reasons-your-restaurant-needs-to-offer-and-accept-gift-cards/">exceed the amount of the gift card</a> whilst in your venue by spending additional money on extras. Especially when the law in certain places (like our native Scotland) prevent offers on alcohol &#8211; meaning you’re almost guaranteed that any redeemed vouchers will exceed their value.



<h4 class="wp-block-heading">How To Sell Them?</h4>



The first thing you might think of now is your website. A pop-up or landing page can help you to make it more visible for website visitors straight away. 



The next channel should be your social media accounts. Use normal posts and Instagram stories. If you want to take this one step further, <a href="https://upserve.com/restaurant-insider/restaurant-marketing-tool-boosting-facebook-post/">promoted or boosted posts</a> can help you to spread the word quicker and more widely. Don’t forget to encourage your followers to share it with their family and friends.



When it comes to your existing customers, sending out an <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">email newsletter</a> is the best way to reach them. Use this opportunity to thank your customers for their loyalty, but also to update them on the status of your business. Anything to keep this valuable communication to your customers up now will help you further down the line.



<h4 class="wp-block-heading">Conclusion</h4>



This all doesn’t sound too complicated right? Gift vouchers and cards offer various benefits for hospitality businesses right now. From getting some extra money in your till and staying in touch with your existing customers to securing footfall for the future and giving customers something to look forward too. So what are you waiting for? Get your vouchers ready and start promoting them.



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Little extra tip &#8211; our own Gifting section. Our product team has built an easy way for businesses to offer gift cards or accept donations. Featuring a bespoke microsite that you can share with your customer database via email campaigns, social channels and as a link on your website. It’s available for all our users, alternatively if you don’t have an account with us yet, <a href="https://signup.stampede.ai/?source=gifting">sign-up here</a>.&nbsp;

Why Hospitality Businesses Should Focus On Selling Gift Vouchers Now

Washing machine tablets, shaving equipment, craft beer and Volvo cars. What do they all have in common with coffee? One word: subscriptions.



 Pret a Manger and Leon have just announced subscription schemes for coffee and other beverages. We’ll discuss Pret&#8217;s offer today, Leon&#8217;s tomorrow.



Pret are offering up to 5 coffees or drinks a day for £20 a month.



There are two direct ways this benefits Pret:



<ol><li>Upselling and cross-selling. People will buy more than coffee when they visit a store </li><li>Not everyone will use their monthly quota. This means the lack of office lunch footfall will work in their favour.</li></ol>



But there are other benefits for them too &#8211; aside from the news coverage.



Craftily, customers have to use a Pret app to use the scheme. &nbsp;So this means that not only will they create more loyal customers, but they&#8217;ll also build up a contact database and extra marketing opportunities.



As grab-and-go businesses, it&#8217;s difficult for them to build up contact databases as easily as sit-in venues can. &nbsp;



Stampede builds these customer contacts automatically in a variety of ways, so we&#8217;ve seen how fast you can build databases (some of our clients gain thousands of customer records every day). These databases are the key to bringing customers back, with carefully crafted offers sent to the right people, at the right time.



Build your database, create loyal customers, grow your business. This is definitely not an exclusive for big chains.

The New Caffeine Fix Campaign

<h4 class="wp-block-heading" id="h-get-prepped-for-reopening">Get Prepped For Reopening!</h4>



You’re probably well on with reopening preparation now that dates are in sight. One big part is meeting your customers’ changing needs, expectations and behaviour post-lockdown.



With that in mind, <a href="https://www.restaurantdive.com/news/how-restaurants-are-bringing-tech-to-the-table-in-2021/594124/">digital tools and technology</a> can ensure a successful reopening by providing contactless and safe interactions with your customers.



Here’s our quick tech-checklist to get you ready to welcome your customers again:



<h4 class="wp-block-heading" id="h-technology-for-a-seamless-and-safe-service">Technology for a seamless and safe service</h4>



<a href="https://stampede.ai/blog/5-technology-tools-to-help-hospitality-reopen-after-lockdown/" target="_blank" rel="noreferrer noopener">Technology for hospitality businesses </a>has evolved a lot over the past year. More and more businesses have digitalised parts of their operations:



<ul><li>Online ordering apps</li><li>Pay-at-table apps</li><li>Track and trace solutions</li><li>Digital and online menus</li><li>Digital loyalty and reward programs&nbsp;</li></ul>



One thing these apps all have in common is the need for an internet connection You can go a step further and offer your customers free and user-friendly Guest WiFi rather than just a simple WiFi connection.&nbsp;This creates a smoother customer experience, and happier customers who are more likely to come back.



<h4 class="wp-block-heading" id="h-guest-wifi-to-enhance-your-digital-customer-experience">Guest WiFi to enhance your digital customer experience</h4>



The best Guest WiFi systems work with a one-off login and will automatically remember your customers when they make that return visit.&nbsp;



In addition, you can use your Guest WiFi to push customers directly to your apps on their phones, and also as part of your <a href="https://stampede.ai/blog/making-track-and-trace-easier/" target="_blank" rel="noreferrer noopener">Track and Trace system.</a> No need for your customers to download or scan any QR codes. They simply need to connect to your WiFi to get registered, something they are well familiar with. Another tick for frictionless customer experience post-lockdown!



The secret superpower of Guest WiFi is that can also help you grow your customer database. This means you can contact more customers with news and promotions, to bring them back time and again. More contacts, more visits, more revenue. It&#8217;s that simple.



<h4 class="wp-block-heading" id="h-keep-the-outdoor-connected">Keep the outdoor connected</h4>



For the first couple of weeks, all the focus is on our outdoor dining and drinking spaces. In many venues, this will be a new or larger-than-before space.



Therefore, reliable <a href="https://stampede.ai/blog/keep-the-outdoor-connected/" target="_blank" rel="noreferrer noopener">outdoor WiFi coverage</a> is a necessity to support all your different apps. Make sure to check for poor connectivity or blind spots in your (new) outdoor area. Without a stable connection, your customer’s (digital) experience will suffer and most likely influence their next dining choice.



<h4 class="wp-block-heading" id="h-what-s-next">What’s next?&nbsp;</h4>



<a href="https://stampede.ai/how-it-works/wifi/" target="_blank" rel="noreferrer noopener">Guest WiFi</a> contributes to a better customer experience, through safety, connectivity and ultimately &#8211; happiness. If you need guidance on a seamless Guest WiFi in your venue <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch </a>and we’ll be happy to help you get set up.

All Hospitality Apps Need This One Thing To Work Well

The successful digital transformation of town centres can create a vibrant high street at the heart of the community – a source of pride for all involved.

There are many rural towns, keen to re-energize and regenerate the town center and outlying neighborhoods, but the sad truth is that this is being hindered by very poor broadband accessibility.
Without reliable, superfast broadband, local businesses can’t function and grow. Unsurprisingly, locals choose to shop elsewhere in bigger towns, the community is slow to interact with the outside world and tourists drive by.
It is increasingly difficult for smaller, rural towns to maintain a community spirit and many town communities are repeatedly let down by broken promises from big broadband providers.
<img decoding="async" class="wp-image-4310 alignleft" style="margin: 0px 10px 10px 0px; float: left; width: 307px;" title="Stampede Town Center WiFi" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/08-wi-upper-green-west-2015.jpg" alt="Stampede Town Center WiFi" width="307" data-constrained="true" />
The tide, however, is beginning to turn and more and more town communities are deciding to take matters into their own hands to find an alternative solution.
There is an increasing number of grass-root, Community Partnership projects, finding ways to install superfast broadband and leap into the 21st century. Typically, these projects are supported by both, local business owners and Councils, along with external support and expert guidance. The beauty of the solution is the inbuilt sustainability of the project. As more users join, investment costs are shared, the law of diminishing returns comes into play and profitability for every business involved increases.
Through the installation of superfast broadband, communities are provided with full interactivity throughout the town. Additionally, town centres can create a free digital e-<img decoding="async" class="wp-image-4312 alignright" style="margin: 0px 0px 10px 10px; float: right; width: 354px;" title="Stampede Newquay" src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/Newquay_summer_Searle-8223.jpg" alt="Stampede Newquay" width="354" data-constrained="true" />commerce portal and deploy a free public Wi-Fi zone. The quality of life for those living, working and visiting the town combined with the economic boost to local business  will re-energise the town centre.
<h3>Contact us for more information.</h3>
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Intelligent WiFi Can Deliver Digital Transformation To Town Centres

Software to help hospitality venues reopen safely and boost revenues



<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__stampede.ai_&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=G04Hl4mHwuXumE4aLNQwjtCNczRSFK_l5Aipin3BtgA&amp;m=f1O2zrmhKcO9y6J2mqnPsZqLjonrR764RHtxnzOpLCE&amp;s=zsSreC1usrxjVNVUD7fAXZnVkKCq7vOSaKp3lWFxoIA&amp;e=">Stampede</a>, the Scottish hospitality software startup, today announced the launch of its new channel programme, seeking new IT reseller partners around the world. Stampede currently has four million users from over 800 locations across the UK, Europe, US, Asia and South America. It is a powerful data capture and marketing tool that plugs into websites and network hardware to give brick and mortar businesses the same tools and customer interactions as big digital brands. It helps retail and hospitality businesses collect data securely and grow with innovative data-driven marketing campaigns, and has helped thousands of venues reopen safely during the pandemic.&nbsp;



Stampede software integrates with leading IT brands like UniFi, Ruckus, TP-Link. It recently signed new reseller agreements with Invisinet and 7Hospitality, and it is actively seeking additional partners in the UK, US, Canada and UAE. The Stampede software can be installed remotely and represents a quick and easy way for reseller partners to increase monthly recurring revenues, while adding high demand products to their line of business. Stampede believes it is an opportune time for resellers to introduce new cloud-enabled technology solutions to hospitality customers looking to emerge stronger after lockdowns and make the most of the holiday period. Stampede is looking for resellers with a high volume of clients in the retail and hospitality industries, as well as clients struggling to digitise multiple sites quickly/remotely.



“Hospitality businesses are absolutely fixated on what they need to do now to be successful over the Christmas period and get back to pre-COVID levels of profitability,” said Patrick Clover, Stampede founder and CEO. “The hospitality experience is increasingly digital, with customers choosing a venue online via services like Tripadvisor, registering their location on arrival via app, and placing orders the same way – yet it is often a disjointed digital experience. We offer clear value to hospitality businesses seeking a one-stop-shop solution for all their customer engagement needs, helping them to increase revenues, customer satisfaction and loyalty. To resellers, we provide an immediate return on investment. Because they can install Stampede remotely, there’s no need to wait until after lockdown. They can serve their hospitality customers today as they make plans for the rest of the year and 2021.”&nbsp;



A multi-site restaurant group in London generated £19,540 of in-venue sales from a single campaign using Stampede to collect customer data and share details of the promotion. Resellers that want a demonstration on how Stampede and its partner programme works should contact Head of Sales Neil Behan (neil.behan@stampede.ai) to schedule a call. Benefits of the Stampede platform for hospitality customers include:&nbsp;



<ul><li>Capture customer data instantly when customers connect to guest Wi-Fi or register via QR code</li><li>Track repeat customers with connection data and build new loyalty schemes and promotions (the success of which can be tracked in real time)</li><li>Generate more reviews across platforms like Google and TripAdvisor (customers can be contacted within an hour of leaving a physical venue encouraging them to leave a review)</li><li>Introduce digital stamp card schemes and let customers earn rewards</li></ul>



About Stampede



Stampede was founded by software developer and tech entrepreneur, Patrick Clover, to enable physical venues to engage with their customers more easily and effectively, and understand them better. From the independent coffee shop to global brands with thousands of sites &#8211; Stampede provides a level of customer insight previously only available to large corporations. It offers business owners better information on their customers through improved engagement and insights into consumer habits.



The company has grown rapidly and has served more than four million users from over 800 locations across the UK, Europe, US, Asia and South America.

Stampede announces global channel launch of hospitality martech platform

Service Recovery In The Hospitality Industry [Updated 2023]

Are you ready for the first item on your Stampede Christmas shopping list? Let’s talk about&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Gift Cards</a>.



We all know that gift card sales always spike massively in December. Gift cards make for a&nbsp;great source of extra sales&nbsp;around the holiday season, which carries into the new year.



No need to wait until December though, the earlier you start promoting, the more time you have to generate revenue.



<h5 class="wp-block-heading" id="h-increase-revenue-with-digital-gift-cards">Increase Revenue With Digital Gift Cards</h5>



There are many reasons why you should opt for digital gift cards this year.



One of the biggest benefits for businesses, however, is that digital gift cards&nbsp;integrate with your marketing platform. So you can use the data to stay in touch with the customer long after they’ve redeemed their card.



Plus, they are easier to buy and use for customers and they can&nbsp;personalise&nbsp;them.



<h5 class="wp-block-heading">5 Tips To Make Your Gift Card Sales A Success</h5>



So, here’s how you can make the most out of this year’s gift cards sales:



<h6 class="wp-block-heading">1) Add-ons</h6>



Everyone sells gift cards. Pimp up yours to make them more attractive and turn them into a&nbsp;special experience&nbsp;by adding some add-ons.



<ul>
<li>Tasting menu</li>



<li>Free amenities, i.e. dessert, a bottle of sparkling wine …&nbsp;</li>



<li>Drink package</li>



<li>Christmas hamper, i.e. cheese selection</li>



<li>Top-up option, i.e. double value gift cards</li>
</ul>



<h6 class="wp-block-heading">2) Omni-channel promotions</h6>



Your gift cards should be&nbsp;highly visible across all your channels.



Website:



<ul>
<li>Seasonal homepage banner and/or popup</li>



<li>Make it straightforward to buy with clear terms &amp; conditions</li>
</ul>



Email &amp; SMS:



<ul>
<li>Send an email to your entire database</li>



<li>Make sure to include previous buyers</li>



<li>Use SMS for last-minute promotions</li>
</ul>



Social media:



<ul>
<li>Add links to your gift cards on your Instagram bio</li>



<li>Change your Facebook Page button to&nbsp;“Shop Now”</li>



<li>Pin a post to your feeds</li>



<li>Showcase your seasonal menu &amp; venue decoration to entice customers (include a gift card call-to-action)</li>
</ul>



<h6 class="wp-block-heading">3) Reminders</h6>



Keep promoting your gift cards in the run-down to Christmas through regular reminders across your channels.&nbsp;



Make sure to&nbsp;keep your mailing list updated&nbsp;and exclude those who have already purchased.



<h6 class="wp-block-heading">4) Promotional push</h6>



Simple but effective. Give your gift card sales an additional push and come up with a special deal around Black Friday (24th of November).



<h6 class="wp-block-heading">5) Flash-promotion</h6>



There are always those who leave their Christmas shopping to the last minute.&nbsp;



A&nbsp;last-minute flash sale&nbsp;in the week before the holidays, including Christmas Day and Boxing Day will help you to attract those.



Are you looking for an easy-to-use&nbsp;digital solution that allows you to sell more gift cards?&nbsp;<a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Reach out</a>&nbsp;to get started with&nbsp;<a href="https://stampede.ai/how-it-works/gift-cards/" target="_blank" rel="noreferrer noopener">Stampede Gift Cards</a>.

5 Tips To Sell More Gift Cards This Festive Season

The <a href="https://www.campaignmonitor.com/blog/email-marketing/2019/05/shocking-truth-about-how-many-emails-sent/">average person spends 4 hours a day </a>to work through their inbox. So, how do you make sure that you get your customers’ attention when it comes to your email marketing? A well-designed email both visually and with engaging content can make the difference in <a href="https://www.copper.com/blog/sales-email-statistics">today’s noisy email inboxes</a>.  







But what if you don’t have a <a href="https://stampede.ai/blog/5-useful-free-marketing-tools-that-anyone-can-use/?referrer=stampede.ai">background in marketing and design</a>? Even without the resources of a big brand, you can make an impact. It’s much easier than you think with our big 4 email design tips:



<h4 class="wp-block-heading">Your Brand</h4>



A uniform and memorable branding is key in today’s highly competitive business environment. Every email you send to your customers is an extension of your existing brand.



Therefore, our first tip is to stick to your overall branding when designing your emails. This includes your regular colours, the font, but also any logos or images connected to your brand. Consistency is the magic word here. By doing so, your customers will immediately recognise your company when opening the email.



<h4 class="wp-block-heading">Placement of Text, Buttons, Images and White Space</h4>



It’s nothing new that readers’ attention will drop the closer they come to the bottom of the email. In order to keep them going, you need to catch their interest straight away. So don’t just overload your emails with important images and call-to-actions (CTA) right at the top of it.&nbsp;



The second tip to follow is to focus on selected images with clear CTAs, placed at the beginning of your email. So in case, you lose them further down, they’ve got the important bit.



Also, make sure to include paragraphs and enough white space. This will make it easier for your customers to read through and also visually separates your content.



<h4 class="wp-block-heading">Storytelling</h4>



Remember those days in school when your teacher would say “your text needs to have a clear thread running through?”. Still relevant. That way you make sure that your readers don’t miss the important message in your email. This clear narrative is also highly relevant for the email design.



So here comes the third tip. Naturally, lead your customers’ attention to the most significant part within your email. Basically, storytelling via images rather than words.



<h4 class="wp-block-heading">Optimizing for Mobile</h4>



As a consequence of the fact that we’re in front of our phones all the time, most of your customers will open your emails on their phone. The term “mobile-friendly” is all around. Though only being mobile-friendly for your website is not enough. We want more!



This is our last tip. Specifically, design your sequences for viewing on phone screens and test them before sending them out. This way you ensure not only a <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/?referrer=stampede.ai">mindblowing email design</a> on the laptop but also on your customers’ mobile screen.



BONUS ROUND! Have an extra one on us:



<h4 class="wp-block-heading">Extra Tip &#8211; Call-to-action</h4>



<a href="https://www.campaignmonitor.com/resources/guides/10-tips-improve-email-calls-action/">CTAs are the trigger to immediate customer response</a> to your email. So you should put some thought into them as well. We think it should rather be a shout to action, than just a simple call.&nbsp;



So the ultimate tip for you. Ensure that your CTA is not missed by your readers. Make the buttons big enough in combination with an eye-catching design and strong wording&nbsp;



Overall, doesn’t sound too complicated, does it? Follow these simple and straightforward tips and you will be able to stand out from the crowd. Extraordinary email designs are your magic key to higher customer engagement. 



Did you know that our marketing software can help you to easily <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/?referrer=stampede.ai">set up your email campaigns</a>? And even better, once set-up they run automatically.



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

4 Tips for an Outstanding Email Design

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

How To Speed Up Content Creation With AI In Hospitality

2 Ways to Boost Your Off-Peak Times [Updated 2023]

New Venue? Keep Your Footfall For Longer With Customer Data

Secure Revenue This Winter With Delivery Orders

How To Sell More And Increase Spend Per Head With Upsell

A New 5-Step Recipe: Turn Unhappy Customers Into Big Spenders

3 Clever Ways To Use SMS Campaigns To Scale Up Your Marketing ROI [Updated 2023]

<a href="https://learn.g2.com/customer-reviews-statistics" target="_blank" rel="noreferrer noopener">73% of customers</a> place more value on the written review, rather than the star rating.



The number speaks for itself. Reviews are not only about the star rating anymore. High-star reviews certainly help you attract customers to your venues. Though the real value is found in the words rather than the score.&nbsp;Reviews sentiments are a powerful tool all businesses should make use of.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-the-power-of-written-reviews">The Power of Written Reviews</h4>



For some customers, it won’t take much to draw out a 5-star review. Others rarely rate any business with 100% despite being completely satisfied. Written reviews on the other hand tell a story on which potential new customers will base their opinion on.&nbsp;



Potential customers will pay attention to all sorts of details that give them a hint of what to expect when going to your venue. For example, any common problems or complaints that came up and if they&#8217;ve been handled.&nbsp;



Written reviews not only provide insights for your customers but more so, they allow businesses to capture the emotions behind the rating and can help you to find out what&#8217;s really going on.



<h4 class="wp-block-heading">Sentiment Analysis</h4>



How do you extract real value from your reviews then? A sentiment analysis will give you those insights. This technique is used to determine whether words in a text are positive, negative or neutral and are grouped respectively. It’s a great tool that helps you monitor your reviews and points you to potential (common) issues you should address.



But before you fire up a spreadsheet, ready to get started and manually sift through your reviews, there is a better way! Let a review sentiment software do the heavy lifting for you and make the process much more efficient.



<h4 class="wp-block-heading">Automated Reviews Sentiment Analysis</h4>



<hr class="wp-block-separator"/>



<figure class="wp-block-image size-large is-resized"><a href="https://stampede.ai/wp-content/uploads/2021/08/Social-Media-Posts-2-14.png"><img decoding="async" loading="lazy" src="https://image.stampede.ai/fill/1024/579/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOC9Tb2NpYWwtTWVkaWEtUG9zdHMtMi0xNC0xMDI0eDU3OS5wbmc=" alt="" class="wp-image-20300" width="437" height="246"/></a></figure>



<hr class="wp-block-separator"/>



The above example showcases how sentiments are automatically captured from the written reviews and tagged in a summary dashboard.



What’s more, common themes are tracked and counted together. So that you can quickly determine which matters urgently need your attention.&nbsp;



The system can also flag negative reviews for you, le easily see which reviews you still need to reply to.



<h4 class="wp-block-heading">Best Practice Advice &#8211; Irony &amp; Sarcasm</h4>



Bear in mind that some words, even though they are positive words, might not be meant like that in a certain context.&nbsp;



“We had to wait for 15 min to get to our table. Great start into the evening.”



This is clearly not a positive review. Though “great start” might imply so, which can result in a positive flag. The good news, technology has evolved a lot recently and systems constantly keep learning and improving.&nbsp;



If you’ve got any questions about reviews, sentiment analysis or emailing customers then <a href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team. We’re here to help on all things digital.

How to Get Maximum Value From Customer Reviews Sentiments

The opening of Jamie Oliver’s new&nbsp;<a href="https://www.hot-dinners.com/2022101211817/Gastroblog/Latest-news/pasta-dreams-jamie-oliver-soho-pop-up-delivery-restaurant" target="_blank" rel="noreferrer noopener">delivery-first pasta&nbsp;</a>brand has been hitting the news for the last couple of days.&nbsp;



For many of us, ordering a takeaway or delivery has become a regular thing. In fact,&nbsp;<a href="https://www.hrc.co.uk/news/ordering-part-brits-weekly-mealtime-routine" target="_blank" rel="noreferrer noopener">22 million Brits do so at least once a week</a>&nbsp;with&nbsp;<a href="https://www.thecaterer.com/news/consumer-spending-slows-barclaycard-september-2022-evenings-in-spending-more-takeaways" target="_blank" rel="noreferrer noopener">customer spending increasing</a>&nbsp;by 10.1% since March.&nbsp;



This recent consumer trend presents a big opportunity. By&nbsp;diversifying your revenue streams&nbsp;you can better protect your food and drink business from market fluctuations.



It&#8217;s time to bring back your delivery offers and meal kits to drive some extra revenue this winter.



<h5 class="wp-block-heading">10 Tips To Increase Your Delivery Orders</h5>



<ol><li>Opt for direct ordering rather than 3rd party &#8211; 62% of customers want to order direct and via an app </li><li>Ensure a smooth ordering process and online experience </li><li>Send offers to customers who have ordered only once to encourage more frequent orders </li><li>Use the data insights to create personalised offers, i.e. favourite menu item </li><li>Tie it to your loyalty program &#8211; 70% prefer a ‘ free delivery’ as a reward </li><li>Have an accurate menu description with enticing imagery </li><li>69% of customers rate reviews as a deciding factor for their next order &#8211; actively ask customers for reviews, reply the good and bad ones, and keep an eye on your scores </li><li>Use customer feedback to continuously improve your processes, packaging, etc. </li><li>Make use of upsell options, i.e. drink package, dessert </li><li>Spread the word &#8211; pinned social media post (and link in your bio), website banner, email</li></ol>



<h5 class="wp-block-heading" id="h-how-to-re-create-a-restaurant-at-home-experience">How To Re-Create A Restaurant At-Home Experience</h5>



Customers might cut back on expensive meals over the next couple of months, but they still want to&nbsp;treat themselves. Delivery and meal kits hence fit in as an ideal &#8211; and cheaper &#8211; alternative.



It’s up to you to make the&nbsp;<a href="https://stampede.ai/blog/how-to-get-it-right-meal-kit-online-sales-success-by-hawskmoor/" target="_blank" rel="noreferrer noopener">at-home experience</a>&nbsp;as special as your in-venue one. So, your venue becomes their preferred choice for ordering and you can later&nbsp;turn them into walk-ins.



Here’re some ideas to pimp up your orders:



<ul><li>Come up with seasonal meal kits, i.e. autumn, festive-themed (this also creates a sense of urgency to order and avoid missing the specials!) </li><li>Consider different mid-week and weekend offers, i.e. offer weekend drink packages </li><li>Offer a premium version with high-end ingredients/specials </li><li>Include add-ons, i.e. decoration, curated playlist, printed or digital tasting menus and notes </li><li>Offer a limited special featuring your bestseller and signature dishes </li><li>Include a personal note in your orders </li><li>Sneak in a little surprise in your boxes, i.e. Halloween treats, Christmas chocolate</li></ul>



Further reading &#8211;&nbsp;<a href="https://stampede.ai/blog/how-to-set-up-a-successful-meal-kit-e-commerce-page/" target="_blank" rel="noreferrer noopener">How to set up a successful meal-kit e-commerce page.</a>



Need a hand with promoting your delivery offerings via email and SMS? <a href="mailto:support@stampede.ai?subject=" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team who are happy to help.

A proven way to <a href="https://stampede.ai/how-it-works/wifi">build your customer mailing list with minimal effort is using your WiFi</a>. It works, as customers want to stay connected when they’re out and about.



However, some operators might have noticed a shift in customers’ behaviour lately.&nbsp;



With going out becoming more of a treat, customers seem to spend less time on their phones, and more time focusing on the moment with their family &amp; friends.&nbsp;



So, how can you encourage your customers to use your WiFi again to keep growing your mailing list?



<h4 class="wp-block-heading" id="h-increase-visibility">Increase Visibility</h4>



Back in the day, when ‘free WiFi’ was still a novelty, businesses used to have signs and posters in their venue to encourage customers to sign-up.



Those have disappeared with more and more venues offering WiFi and customers expecting it as a given.&nbsp;



Time for a little reminder.&nbsp;



Here’re 3 quick steps to action:



<ol>
<li><a href="https://www.qr-code-generator.com/">Generate a QR code</a> that links to your Guest WiFi sign-up page</li>



<li>Print posters with your QR code &#8211; distribute them in your venue</li>



<li>Add the name of your network to menus, table toppers, etc.</li>
</ol>



<h4 class="wp-block-heading">Offer Discounts</h4>



Discounts always work as a treat, especially to boost WiFi log-ins. They become even more effective if customers can use them instantly.



Some ideas to get you started:



<ul>
<li>Sign-up to get %-off your bill today</li>



<li>Happy Hour promotion &#8211; get 2-4-1 if you sign up now</li>



<li>Post whilst in-venue, tag us, and get a freebie or voucher for the next visit</li>
</ul>



<h4 class="wp-block-heading">Run Contests</h4>



Contests are not only fun and engaging but they are also an easy way to grow your customer mailing list for low costs.



Some ideas to get you started:



<ul>
<li>Prize draw &#8211; sign up and share with a friend to increase your chances to win</li>



<li>Vote for your favourite dish &#8211; enter your email to win a voucher</li>



<li>Take the quiz to find your perfect drink &#8211; enter your email to see the results and enter a prize draw</li>



<li>Photo wall competition</li>
</ul>



Start capturing your data through your <a href="https://stampede.ai/how-it-works/wifi">Guest WiFi</a> and build your mailing list with ease. Get in touch to find out more about the <a href="https://stampede.ai/how-it-works/wifi/">Stampede Captive Portal</a>.

3 Tools To Get More Customers On Your Mailing List

<h1 class="wp-block-heading" id="h-free-january-february-2024-social-media-calendar">Free January &#8211; February 2024 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-brainstorming-for-your-social-media-posts">No more last-minute brainstorming for your social media posts.</h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar for January and February 2024 now.



It features topical post ideas, hashtag suggestions and image theme inspiration for each month. There&#8217;s something for every kind of hospitality business, from Valentines Day to Six Nations Rugby and even Leap Day 2024.

January – February 2024 Social Media Calendar

<h4 class="wp-block-heading" id="h-what-s-on-this-week">What’s on This Week</h4>



It’s a doubleheader Monday this week, closely followed by the opening of the first advent calendar door on Tuesday.



Let’s dive into this week’s ideas.



<h4 class="wp-block-heading" id="h-mon-30th-nov-cyber-monday"> Mon 30th Nov &#8211; Cyber Monday</h4>



Black Friday’s lesser-known sibling is an extension of the sales event that kicks off Christmas shopping season. Use it to keep the momentum up your Black Friday promotions or as a chance to switch things up a bit with a variation of last week&#8217;s offer.



<h4 class="wp-block-heading" id="h-mon-30th-nov-st-andrews-day">Mon 30th Nov &#8211; St Andrews Day</h4>



Scotland’s National Day and a chance to celebrate all things Scottish. When it comes to food and drink there is a myriad of choices: Haggis, whisky, smoked salmon, Stornoway black pudding, stovies, tablet and we only deep fry two of those&#8230;



 If Cyber Monday isn’t for your brand, some visual content about the diverse Scottish larder will go down well today on social media. 



<h4 class="wp-block-heading" id="h-tues-1st-december">Tues 1st December</h4>



The start of December is the start of Christmas for many. Use it as a chance to remind customers and fans of Christmas offers and booking availability, or implement a Christmas social media theme such as an advent calendar or 12 days of Christmas with topics relevant to your business.



<h4 class="wp-block-heading" id="h-fri-4th-dec-bartender-appreciation-day">Fri 4th Dec &#8211; Bartender Appreciation Day</h4>



Falling on the first Friday of December, this a day to say thanks to all the bartenders out there. Thanks for all the extra tasks they’ve undoubtedly taken on this year, all the time and effort they’ve taken to keep customers safe and happy in a difficult working environment.&nbsp;



 Grab a picture of your bar team, or dig one out of the archive for social media this Friday, giving your fans a chance to say thanks or share stories of great experiences they’ve had thanks to the bartending team.



That&#8217;s all for this week, time for a Tunnocks Tea Cake and a glass of Irn-Bru.



 If you need any help with setting up Christmas promotions and campaigns, please <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

Fresh Content Ideas To Fuel Your Marketing

Jimmy Garcia Catering – Lockdown Story

Manchester Gin – Lockdown Story

Give your customers the royal treatment for the long Jubilee weekend ahead and drive some extra revenue for your business.



Recent research by <a href="https://kam-media.co.uk/project/jubilee-weekend-infographic/" target="_blank" rel="noreferrer noopener">KAM Media</a> has shown that 4 in 5 people will celebrate the Jubilee weekend (2nd to 5th June) in some way, with 35% planning to visit a pub and 31% a restaurant. On top of this, pubs are allowed to stay open until 1:00 AM for the period.



With less than 4 weeks to go, time to lean hard on your marketing comms to ensure your venue is buzzing. Email campaigns should be your go-to here to spread the word about your events and urge customers to book ahead.&nbsp;



Here’s what your 5-part Jubilee marketing campaign could look like:



<h5 class="wp-block-heading" id="h-jubilee-email-campaign">Jubilee Email Campaign</h5>



Email 1 &#8211; Let’s celebrate &#8211; Book your spot for our Jubilee weekend



Audience: All customers



Sending time: 19th/20th May



Content ideas:



<ul><li>Entertainment program &#8211; Live music, Jubilee event broadcasts</li><li>In-venue events &#8211; Traditional games, raffles, royal pub quiz</li><li>Food &amp; drink highlights &#8211; Great British Menu, showstoppers, royal cocktails</li><li>Meal kits &#8211; Jubilee picnic hamper with classic staples, coronation afternoon tea box</li><li>Early bird booking offer</li></ul>



Email 2 &#8211; Have you secured your Jubilee table yet?



Audience: All customers, excluding bookers



Sending time: 23rd/24th May



Content ideas:



<ul><li>Shorter version of Email 1 as a reminder</li><li>Highlight your main events, ie. ‘don’t miss our giant cake stand’</li><li>Create a sense of urgency &#8211; ‘book now’, ‘only limited availability</li><li>Special afternoon tea offer if you book this week, including free drinks</li></ul>



Email 3 &#8211; One week to go &#8211; are you ready to celebrate?



Audience: All customers



Sending time: 26th/27th May



Content ideas:



<ul><li>What to look forward to on the weekend</li><li>Sneak peek &#8211; “we’re already busy prepping the venue”</li><li>Head to our socials to stay updated and get involved in competitions</li></ul>



Email 4 &#8211; Last-minute availability for this Jubilee weekend



Audience: All customers, excluding bookers



Sending time: 31st May/1st June



Content ideas:



<ul><li>Why you should celebrate with us &#8211; event highlights</li><li>Last sales push to fill in empty spaces &#8211; include a special deal</li></ul>



Email 5 &#8211; Your upcoming Jubilee booking



Audience: Bookers only



Sending time: Day before the booking



Content ideas:



<ul><li>We can’t wait to celebrate the big Jubilee with you</li><li>Your table on the [date] at [time] for [people] is waiting for you</li><li>Get excited about &#8211; menu highlights, events</li><li>Include upsell offers &#8211; bottomless drinks&nbsp;</li></ul>



Tip &#8211; Make sure to automate this email.



<h5 class="wp-block-heading">Social Media Post Ideas</h5>



 All national events are usually a trending topic across all social channels. Plan about&nbsp;2 posts per week&nbsp;and&nbsp;2-3 stories&nbsp;to get customers excited and hyped up.&nbsp;



And don’t forget to use <a href="https://stampede.ai/resources/hospitality-hashtag-cheat-sheet/">relevant hashtags</a> to give your posts maximum exposure &#8211; #PlatinumJubilee #Jubilee #JubileeParty #JubileeCelebrations #LetsCelebrate.



Some inspiration for your social channels:



<ul><li>Competition &#8211; create a royal drink, kids/pets royal dress up</li><li>Short video sneak peeks &#8211; kitchen prep, decoration</li><li>Royal-themed quiz</li><li>Giveaway &#8211; share, tag and win</li><li>Introduce entertainment acts, menu highlights</li><li>Booking reminder posts/stories</li></ul>



Jubilee marketing content ready but not sure how to set up your campaign? <a href="https://h.stampede.ai/meetings/stampede/demo" target="_blank" rel="noreferrer noopener">Get in touch</a> with our team who are happy to help.

Increase Your Footfall With This 5 Part Jubilee Marketing Booster Campaign

When we welcome new customers to Stampede and show them the marketing feature, there are often&nbsp;3 big questions when it comes to sending times and frequency. So, we’ve gathered these 3 common email marketing questions together and grilled our own marketing team for some answers to share with you.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-1-when-is-the-best-time-to-send-an-email-campaign">1. When is the best time to send an email campaign?</h4>



No doubt, the right timing has a big impact on the success of your email campaigns.&nbsp;<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Research shows</a>&nbsp;that the best sending time for the&nbsp;hospitality industry is between 8 and 10am, whereas&nbsp;marketing emails get the highest results at 4pm. Unfortunately, there is no one size fits all time for best email performance. It’ll be specific to your industry, business and customers.



A good starting point is to look into your social media&nbsp;stats&nbsp;to find out when your customers are online and engaging with your content. Historic email data, especially your open rates, also give you a hint on which times usually work best for you.



<a rel="noreferrer noopener" href="https://www.bluecorona.com/blog/mobile-marketing-statistics/" target="_blank">Around 75% of consumers will access their emails on their phones</a>. Think about when your customers might check their inbox during the day and are most likely to have time to read it. This will probably be at times before work, during their lunch break and after work/late evening. However, the right time also depends on the customer demographic, e.g. families have different daily habits than business people.&nbsp;



The&nbsp;actual email content matters&nbsp;as well. Your longer monthly newsletter is something your customers can read after work or even during the weekend. Whereas your short and punchy lunch offers will ideally land in their inbox around the time people start thinking about where to go for food.



<h4 class="wp-block-heading">2. Which day is the best to send emails?</h4>



<a rel="noreferrer noopener" href="https://www.marketo.com/articles/the-best-time-to-send-emails/" target="_blank">Statistics show that Tuesday and Thursday</a>&nbsp;are in general the best performing days of the week for emails.&nbsp;



However,&nbsp;always consider your content and its relevance. Are you trying to fill in empty tables due to cancellations? Or are you trying to promote any upcoming events in the next month? Regardless, you should always send time-sensitive offers based on their own timeline before considering overall industry best practices (ideally within your ideal time slots).&nbsp;



And again, dive into your own data and compare different weekdays to the weekends to see where you can get the best responses. You can also start your own A/B test and experiment with different days. Social media analytics will also provide you with the days of the week.



There’s only one golden rule for days:&nbsp;avoid public holidays&nbsp;if you can.



<h4 class="wp-block-heading">3. How many times a month is considered the optimum for emailing customers?</h4>



The important bit here is to&nbsp;be consistent&nbsp;and to come up with your own schedule. If you do it randomly, you might end up sending too many or not enough. Watch out for increasing opt-out rates, this is a sign of emailing too frequently. And always bear in mind,&nbsp;only send out emails that provide value&nbsp;to your customers and not just because it&#8217;s time to send one.



Your loyal customers especially will appreciate tailored offers and updates coming through on a more regular basis. They’re highly engaged and want to hear from you.



Your schedule could be weekly, bi-weekly or only monthly. You could, for example, do a monthly newsletter recap about your company and send out emails with offers in between whenever relevant.



Need a hand with <a href="https://stampede.ai/how-it-works/marketing/#email">sending your emails</a> to your customers?&nbsp;Or got more questions around email marketing? <a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a>&nbsp;with our team.

3 Big Hospitality Email Marketing Questions Answered

24 social media content ideas for week 27th of December:



<hr class="wp-block-separator"/>



<h5 class="wp-block-heading" id="h-monday-27th-fruitcake-day">Monday 27th &#8211; Fruitcake Day</h5>



<ul><li>Cake offer</li><li>Poll idea: Yay or nay &#8211; fan of raisins?</li><li><a href="https://www.mashed.com/283751/the-best-christmas-cakes-from-around-the-world/">Fruitcakes from around the world</a></li></ul>



<h5 class="wp-block-heading">Monday 27th &#8211; Make Cut-Out Snowflakes Day</h5>



<ul><li><a href="https://www.apartmenttherapy.com/how-to-make-a-paper-snowflake-226204?">Paper-cutting competition</a> for the kids &#8211; show us your snowflakes</li><li>Get creative &#8211; snowflake decoration ideas</li><li><a href="https://earthsky.org/earth/how-do-snowflakes-get-their-shape/">Did you know</a> … there are more than 30 types of snowflake shapes</li></ul>



<h5 class="wp-block-heading">Tuesday 28th &#8211; Chocolate Candy Day</h5>



<ul><li>Count the candies challenge &#8211; how many are in the jar?</li><li>What is the<a href="https://yougov.co.uk/ratings/food/popularity/confectionaries/all"> most popular UK candy</a>? &#8211; Maltesers</li><li>What’s your favourite childhood chocolate candy?</li></ul>



<h5 class="wp-block-heading">Wednesday 29th &#8211; Still Need To Do Day or Tick Tock Day</h5>



<ul><li>Anything left on your to-do list?</li><li>How do you unwind? Get into nature, listen to music, entertainment escape or exercise?</li><li>Share your team’s motivational play list</li></ul>



<h5 class="wp-block-heading">Thursday 30st &#8211; Bacon Day</h5>



<ul><li>Breakfast offer</li><li>How do you like yours? Crispy? Thick vs Thin? Back or Streacky? Have you tried vegan bacon?</li><li><a href="https://www.bbcgoodfood.com/recipes/collection/bacon-recipes">Bacon recipe inspiration</a></li></ul>



<h5 class="wp-block-heading">Thursday 30st &#8211; Resolution Planning Day</h5>



<ul><li>Company update &#8211; share any upcoming plans for 2022</li><li>Are you sticking to your resolutions? <a href="https://www.verywellmind.com/how-to-keep-your-new-years-resolutions-2795719">Share tips</a> to make them work</li><li><a href="https://www.goskills.com/Soft-Skills/Resources/Top-10-new-years-resolutions">Top 5 New Year’s resolutions</a> &#8211; Exercise more, lose weight, get organised, learn a new skill or hobby, live life to the fullest</li></ul>



<h5 class="wp-block-heading">Friday 31st &#8211; Champagne Day</h5>



<ul><li>Offer on champagne drinks</li><li>What’s your favourite <a href="https://www.bbcgoodfood.com/recipes/collection/champagne-cocktail-recipes">champagne based cocktail</a>?</li><li>Share fun facts &#8211; one bottle contains almost 50 million bubbles, a flying cork can reach speeds up to 64 km/h</li></ul>



<h5 class="wp-block-heading">Sunday 2nd &#8211; Motivation &amp; Inspiration Day</h5>



<ul><li>Share <a href="https://www.oberlo.co.uk/blog/motivational-quotes">motivational quote</a></li><li>Any big plans for the new year?</li><li>Who motivates and inspires you?</li></ul>

24 Buzz-Worthy Content Ideas For Week 27.12.21

While we’re in the midst of spring with plenty of time on our hands due to lockdown, now’s a good time for business owners to pull up their sleeves and do a bit of spring cleaning. But while it’s great to dust cobwebs and polish the silver, giving your digital house (your digital presence) a clean is also essential. Spring cleaning your digital places is probably something you’ve been putting off for a while, but with more hours at your disposal, the best thing you can do for your hospitality business during downtime is to prepare it for the months ahead. 



<h2 class="wp-block-heading">1. Polish and Refine Your Website</h2>



According to seo.com <a href="https://www.seo.com/blog/spring-clean-your-website/">[1]</a>, it’s important to constantly polish and refine your website since it is often the first interaction customers have with your entity. During your website spring clean, they suggest you:



<ul><li>Update your contact details and include any icons that may lead to new social media pages.</li><li>Add new blog posts (and continue to do so on a regular basis) – if you don’t have a blog, now’s the time to add one!</li><li>Test all internal and external links to make sure they are not outdated or broken. Use a Chrome Plugin like <a href="https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en">Check My Links</a> to do this in one click on your site &#8211; we do.</li><li>Make sure that your contact form is working and goes to the right people.</li><li>Use Google Analytics to see how much traffic your website draws and which pages your audiences favor or avoid – and why. </li></ul>



<h2 class="wp-block-heading">2. Update and Clean Your Social Media Pages</h2>



Your social media presence plays an important role in marketing your brand and maintaining its good reputation. Keeping your pages clean, accurate, and up to date is vital to the online health of your business. A digital spring clean here should involve:



<ul><li>Update your profile and cover photos. Refreshing and rejuvenating your visual presence will show your fans you are active and wanting to interact.  You can keep your logo but upload new cover photos for your pages. You can also update your bio across your pages and add new photos of your products or services to your galleries. </li></ul>



<ul><li>Audit your posts and who you follow. Depending on how long you’ve had your social media business pages, there may be some posts that you no longer want to showcase. A good idea is to browse your older posts and review any that underperformed. As for what/who you follow, perhaps there are suppliers or other local businesses you could connect with (or disconnect from) to help improve your feed and how it inspires you.</li></ul>



<ul><li>Check your privacy settings. Don&#8217;t neglect the security settings on social media platforms. Sometimes, more settings are added with updates and it may be worth your while to tweak old and additional settings to your liking. It’s important that your business profiles are secure and protected so that unwanted eyes cannot access your information. There could be former team members with admin access to your pages. Regularly updating passwords is a wise security move too.</li></ul>



<ul><li>Take a quick peek at what your competitors are doing. Use your free time to browse the pages of your competitors and are other local businesses. See if they’re doing anything that you should be doing. While we are not encouraging you to replicate their material, their innovation may inspire you with some new ideas of your own.</li></ul>



<ul><li>While you’re at it, you can also refresh your social media content calendar. Use your analytics tools to get insight into what has and hasn’t been working for you social media-wise. Then, revamp your strategy so that you can reach and engage with a broader audience.&nbsp;</li></ul>



<h2 class="wp-block-heading">3. Spruce Up Your Appearance on Google</h2>



Don’t forget the important role Google plays when it comes to the reputation of your business. You may want to:&nbsp;



<ul><li>Google search your business. Are you listed on the first page? Is the information Google delivers about you accurate? Edit outdated information so that your brand remains consistent throughout all digital platforms and improves Search Engine Optimisation efforts so that you are found easily. Try searching as potential customers do like &#8220;healthy food restaurant Birmingham&#8221; rather than for the business name exactly. Tip: make sure you log out of Google or use an Incognito browser window before you do your search. This avoids personalised search results. </li></ul>



<ul><li>Claim your pages. During your Google search, you might find some MyBusiness pages you didn’t know belonged to you. These pages add value to your online brand, and you can claim them and update them accordingly. There may even be some reviews you can respond to and you can build some new relationships. The same applies to other directory listings – see if you’re indexed correctly and bulk up your newfound listing with some fresh and encouraging content. </li></ul>



<ul><li>Put some elbow grease into removing content you’re not happy with. If there is any content online that you do not want your brand’s name associated with, now’s a good time to take a proactive approach. Contact website administrators and request that the content is removed (politely, of course). If they refuse to do so, it’s in your right to seek legal action. </li></ul>



Spring is a great time to bring new life to your business – even if you are restricted by lockdowns and impossible regulations. You can use your time constructively to refresh your outlook, your business, and your strategy going forward.



Stay tuned for “How to Thoroughly Test and Spring Clean Your Digital Places: Part 2”. Here we’ll suggest how you can clean out other digital “nooks and crannies”. 



For more information on more ways to use digital technology to help your business, please <a href="https://stampede.ai/company/#contact">contact us</a> here at Stampede. 



<h3 class="wp-block-heading">References:</h3>



<a href="https://www.seo.com/blog/spring-clean-your-website/">[1] seo.com – Spring Clean Your Website</a>

Digital Spring cleaning of your social, website and other spaces

How to Thoroughly Spring Clean Your Digital Places: Part 1

Short-form video is one of the big social media trends&nbsp;for this year. If done right, this sort of content is one of the most engaging ones and certainly delivers high results. We’ve put together a&nbsp;selection of various online resources that will help you create high-performing video content.



<hr class="wp-block-separator"/>



Here’s all you need to know from the setup to the editing and the content to get you started.



<h4 class="wp-block-heading" id="h-1-the-setup">1) The Setup</h4>



Before you kick-off, make sure you consider the format of your video. Most short-form videos are filmed&nbsp;<a href="https://youtu.be/BYqbcqqhCVo" target="_blank" rel="noreferrer noopener">vertically</a>&nbsp;to make them fit to Instagram Reels and TikTok.



Also, short-form can be any video length between&nbsp;30 seconds and 2 minutes. So, make sure to keep it short and sweet when creating video content.



<h5 class="wp-block-heading" id="how-to-get-the-lighting-right">How to get the lighting right</h5>



This popular&nbsp;<a rel="noreferrer noopener" href="https://www.dexerto.com/entertainment/how-to-do-tiktoks-viral-photo-editing-hack-1622171/" target="_blank">TikTok photo hack</a>&nbsp;will help you get your image settings on spot for the perfect shot.



A more&nbsp;detailed lighting guide&nbsp;on food filming can be found&nbsp;<a href="https://www.deadpixelfilms.com/blog/lighting-food-video-in-a-busy-working-restaurant" target="_blank" rel="noreferrer noopener">here</a>. It will give you some more tips and tricks on how different settings could work for you.



If you want to showcase individual dishes and avoid distracting shadows a light box is what you need. Get instructions for a handy<a href="https://www.flaxandtwine.com/2013/02/diy-photo-light-box-a-finish-fifty-project/" target="_blank" rel="noreferrer noopener">&nbsp;DIY light box&nbsp;here</a>,&nbsp;build from a cardboard box.



<h5 class="wp-block-heading" id="how-to-best-present-food">How to best present food</h5>



It is all about putting your dishes in the right spotlight and making your customers’ mouths watery.



In essence, you can apply the same principles that work for food photography to filming. Watch this&nbsp;<a href="https://www.youtube.com/watch?v=HMGqeBuI1T0" target="_blank" rel="noreferrer noopener">short video</a>&nbsp;with&nbsp;<a href="https://www.instagram.com/andrewscrivani/?hl=en" target="_blank" rel="noreferrer noopener">Andrew Scrivani</a>, a well-known food photographer, sharing his ultimate best practices.



<h4 class="wp-block-heading" id="2-the-editing">2) The Editing</h4>



You want to stand out on your customers’ feeds, so get creative when editing. You can also try and stick to a&nbsp;theme&nbsp;that will make your videos recognisable. Find some free and ready-to-use&nbsp;<a rel="noreferrer noopener" href="https://www.canva.com/tiktok-videos/templates/" target="_blank">TikTok</a>&nbsp;and&nbsp;<a rel="noreferrer noopener" href="https://www.canva.com/templates/?query=instagram-reels-videos" target="_blank">Instagram</a>&nbsp;templates on Canva.



Also, make sure to check out this easy to follow&nbsp;<a href="https://blog.hootsuite.com/instagram-reels-tutorial/" target="_blank" rel="noreferrer noopener">tutorial to get your reel editing on point.</a>&nbsp;Everything you need to know from adding music, filters, green screens to making time-lapses and remixing.



<h5 class="wp-block-heading" id="how-to-use-filters-effects">How to use filters &amp; effects</h5>



??The choice of filters and effects seems to be endless. Have a look at these tips on&nbsp;<a rel="noreferrer noopener" href="https://www.bustle.com/life/how-to-search-tiktok-filters" target="_blank">finding and saving high-performing filters</a>.



Besides, the green screen effect can be really useful. It lets you change your background into literally anything you like.&nbsp;<a href="https://www.youtube.com/watch?v=enmKA97eIuQ" target="_blank" rel="noreferrer noopener">Here’s how you use it</a>.



<h5 class="wp-block-heading" id="how-to-add-sound-effects">How to add sound effects</h5>



Just missing the perfect background music for your video? Get inspired by the&nbsp;<a rel="noreferrer noopener" href="https://thepreviewapp.com/trending-instagram-reels-songs-audio/" target="_blank">90 most popular Instagram Reel songs</a>. Or have a look at this useful article on how to choose the right&nbsp;<a rel="noreferrer noopener" href="https://later.com/blog/tiktok-sounds/" target="_blank">TikTok sound</a>&nbsp;alongside your video.



<h5 class="wp-block-heading" id="free-editing-apps">Free editing apps</h5>



Make editing your videos a lot easier and quicker with an editing app. Here’re the 3 most popular ones. The best part is they’re for free!



<ul><li><a rel="noreferrer noopener" href="https://www.capcut.net/" target="_blank">CapCut</a>&#8211;&nbsp;TikTok’s own tool</li><li><a rel="noreferrer noopener" href="https://inshot.com/" target="_blank">InShot</a>&nbsp;&#8211; all-in-one tool</li><li><a rel="noreferrer noopener" href="https://www.zoomerang.app/" target="_blank">Zoomerang</a>&nbsp;&#8211; including tutorials</li></ul>



<h4 class="wp-block-heading" id="3-the-content">3) The Content</h4>



When looking for content ideas, the most important part is to stay authentic and true to your brand. This is what makes videos such a powerful and engaging tool.



Get inspired by some great industry examples:



<ul><li><a rel="noreferrer noopener" href="https://www.instagram.com/reel/CUcZg95o6tt" target="_blank">Introduce your venue</a></li><li>Showcase a&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CZS-375hr-Z" target="_blank">dish</a>&nbsp;or&nbsp;<a rel="noreferrer noopener" href="https://www.tiktok.com/@urbantandoorbristol/video/7038657441826884869?is_from_webapp=1&amp;sender_device=pc&amp;web_id6918430262649947653" target="_blank">menu</a>&nbsp;highlights</li><li>Highlight&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CW8Uis8jigD/?utm_source=ig_web_copy_link" target="_blank">seasonal&nbsp;</a>events or&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CSSCL-AATqV/" target="_blank">promote</a>&nbsp;events</li><li>How to&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CWD-FrgtbRF" target="_blank">make your favourite dish</a>&nbsp;(<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=Hyz0C7i3ysU" target="_blank">cooking video tips</a>)</li><li>Go&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CWbelgjI_ew" target="_blank">behind the scenes</a></li><li>A&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CS_d6kYgeI1" target="_blank">day in the life</a>&nbsp;of &#8230;</li><li>Share&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CYcLDAFB4CG" target="_blank">customer stories</a></li><li><a rel="noreferrer noopener" href="https://www.tiktok.com/@poppycooks/video/6927752424480345350?is_from_webapp=1&amp;sender_device=pc&amp;web_id6918430262649947653" target="_blank">Kitchen</a>&nbsp;or&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CUXnp_vDY_W" target="_blank">cocktail mixing</a>&nbsp;hack</li><li>Introducing your&nbsp;<a rel="noreferrer noopener" href="https://www.instagram.com/reel/CTmACnAIiJc" target="_blank">loyalty program</a></li></ul>



Want to start turning social media fans in to loyal customers, check out our&nbsp;<a href="https://stampede.ai/get-loyalty/" target="_blank" rel="noreferrer noopener">digital stamp card system</a>. Or&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">get in touch</a>&nbsp;to find out more.

How To Create Engaging Video Content [25+ Free Resources]

<h1 class="wp-block-heading" id="h-free-march-april-2024-social-media-calendar">Free March &#8211; April 2024 Social Media Calendar</h1>



<h4 class="wp-block-heading" id="h-no-more-last-minute-panic-brainstorming-for-your-social-media-posts">No more last-minute panic brainstorming for your social media posts.</h4>



Operating a business and at the same time staying on top of your social media content can be tough. Constantly coming up with new and engaging ideas for your next posts takes time you might not always have.



Download your free social media calendar for March and April 2024 now.



Featuring topical post ideas, hashtags suggestions and image inspiration for each month.

March – April 2024 Social Media Calendar

Shortly after Pret a Manger announced their YourPret monthly subscription service, healthy eating grab-and-go brand <a href="https://www.bighospitality.co.uk/Article/2020/09/09/Leon-to-launch-unlimited-coffee-offer" target="_blank" rel="noreferrer noopener">LEON unveiled something similar</a>. They’re offering up to 75 drinks a month for £15.



 <a href="https://gifts.leon.co/shop/unlimited-coffee" target="_blank" rel="noreferrer noopener">LEON’s Unlimited Coffee</a> offer depends on people using a click-and-collect app called SmartOrder.&nbsp;



 The difference between the two is in the detail. LEON’s offer is managed with an innovative use of gift vouchers. Instead of a rolling contract like YourPret (or Netflix etc), customers can choose if they want an Unlimited Coffee voucher for that month.



 The downside is no auto-recurring revenue, but the benefit is a speedy setup for LEON to take advantage of a new trend. It also provides the same benefits of a subscription scheme that we covered in Wednesday’s email.



 Likewise, if customers have to use an app or online-payment platform to purchase the offer, it grows Leon’s customer database. The very act of signing up for Unlimited Coffee identifies those customers as loyal and regular visitors, a valuable segment for marketing.



 LEON&#8217;s Unlimited Coffee promotion is further evidence that digital services are the new catalyst for mass customer loyalty.&nbsp;



 Keep an eye on your inbox for more information on Stampede’s upcoming digital loyalty app, coming soon.

Grab and Grow: Round 2

There’s no denying that loyal customers are a key revenue driver for any business. Their <a href="https://blog.hubspot.com/service/customer-loyalty-statistics" target="_blank" rel="noreferrer noopener">average spending is up to 67% higher compared to new customers</a>. More than ever, hospitality businesses should now up their efforts to increase customer loyalty to secure a steady revenue flow.&nbsp; A well-established way to get customers coming back and increase sales is by offering loyalty stamp cards. Collecting stamps at each visit and getting rewarded for it, what’s not to like about it?&nbsp;



<hr class="wp-block-separator"/>



But how many of your customers are actually filling and redeeming their cards? And how long does it take them to obtain a full one?



<h4 class="wp-block-heading" id="h-the-problem-with-loyalty-stamp-cards">The problem with loyalty stamp cards</h4>



Getting customers to sign up for your stamp card is usually an easy task, keeping them coming back to use the card is another story. All the initial excitement and interest in collecting stamps tends to wear off over time. <a href="https://www.sciencedirect.com/science/article/pii/S0167811621000082" target="_blank" rel="noreferrer noopener">The average rewards program gets a redemption rate of only 13%.&nbsp;</a>



Using stamp cards will increase the chances of a customer coming back, but it can’t be relied upon entirely as a way to keep them coming back for more.



The key action here is to keep customers engaged on a frequent basis in a variety of ways, so they get their stamps too. Let’s uncover some loyalty card secrets.



<h4 class="wp-block-heading" id="h-how-to-keep-customers-engaged">How to keep customers engaged?</h4>



First of all, you have to stay front of mind with your customers. They probably have many loyalty cards from various different places. So it’s on you to regularly remind them that they have a stamp card from your place as well. It’s all about actively encouraging them to come back more often.



Also, when creating your rewards, focus on these questions:



<ul><li>Are they obtainable? Your average visit frequency helps you to determine the ideal number of stamps needed for a full card</li><li>Are they attractive? Which type of reward would your customers want? Are they worth collecting stamps for? Are your rewards relevant to your business?</li></ul>



<h4 class="wp-block-heading" id="h-email-sms-marketing-campaigns">Email &amp; SMS marketing campaigns</h4>



As ever, email and SMS marketing are a great tools to keep your customers interested and stay on top of their minds. It’s all about a friendly nudge to remind them of their loyalty stamp cards.



Here’s some inspiration for your campaigns to keep customers committed:



<h6 class="wp-block-heading" id="h-get-them-to-collect-more-stamps">Get them to collect more stamps:</h6>



<ul><li>&#8220;How many more stamps do you need? &#8211; a fresh batch of &#8230; arrived today, and we know how much you love them. Come by to get yours.&#8221;</li><li>“&#8230; more stamps to go. Come by today to get one extra stamp for every &#8230; “</li><li>&#8220;Special weekday deal &#8211; earn double the stamps when you buy &#8230;&#8221;</li><li>&#8220;Flash offer &#8211; Buy 1, Get 1 free on all cocktails from 6pm-9pm.&#8221;</li></ul>



<h6 class="wp-block-heading" id="h-get-them-to-redeem-their-full-stamp-card">Get them to redeem their full stamp card:</h6>



<ul><li>&#8220;Still haven&#8217;t redeemed your stamps?&#8221;</li><li>&#8220;Got a full card? You&#8217;re owed a free …, come by today and enjoy &#8230;&#8221;</li><li>&#8220;Don’t miss out on our special freebie for all redeemed stamp cards this month.&#8221;</li><li>“Your chance to win. All redeemed stamp cards from this month will enter a special prize draw.”</li></ul>



By the way, are you still using paper loyalty stamp cards? Everything we’ve said before is massively improved by going digital. Save money and gain more loyal customers faster with digital stamp cards.



<a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a> to find out more about our digital stamp card solution.

How to Maximise Revenue from Your Loyalty Stamp Cards

When it comes to collecting customer details we understand that registering with a venue through WiFi isn’t possible 100% of the time. So we’ve put together a system to cover those instances and still provide the benefits of using a digital <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">track and trace system</a>.



 Customers can also scan a QR code specific to Stampede venues that is printed on posters and floor stickers.



How it Works



They enter their contact details in a form which go into the same secure storage as the information collected from the WiFi. This keeps it simple for staff with one location for all customer data.



 What makes this QR scan-in special is that there are no venue-specific ID numbers to enter, nor are there different QR codes for each venue. It’s one QR code that works for any Stampede venue. This way of keeping it simple is the ideal solution for everyone.



No phone, no problem.



 For those customers without access to a smartphone or a WiFi-enabled device, staff can add them to the system manually, still keeping all the data in one place.



 Altogether it&#8217;s a fast and easy way to tick this data collection job off your list so you can spend your time where it’s needed most.



 To find out more or ask any questions, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">contact</a> one of our team on <a href="tel:+441315107008" target="_blank" rel="noreferrer noopener">0131 510 7008</a>, by <a href="mailto:contact@stampede.ai?subject=QR%20Code%20Info&amp;body=" target="_blank" rel="noreferrer noopener">email</a> or visit <a href="https://stampede.ai/how-it-works/hospitality-reopening/" target="_blank" rel="noreferrer noopener">our website</a> to live chat with us.

Covering All The Bases

Marketing Your Restaurant Online – A Brief Guide to Getting Bums on Seats

The real countdown is about to begin – Welcome to the Stampede Advent Calendar

What is Real-Time Marketing in Retail?

3 Steps to transforming the customer experience in retail

Guest WiFi in the Retail Industry

In March 2021, Google has launched a new, exciting feature called ‘<a href="https://support.google.com/hotelprices/answer/10472393?hl=en&amp;ref_topic=10468394" target="_blank" rel="noreferrer noopener">free booking links</a>’ made for hotels and vacation rental properties. The idea is to get more free, organic traffic to the hotel’s website through better visibility on Google Search and Maps. This will ultimately&nbsp;increase direct bookings.



<hr class="wp-block-separator has-css-opacity"/>



So, can this feature be a game-changer for online hotel bookings?



We had a closer look into how it works and how you can get the most out of it for your business.



<h5 class="wp-block-heading" id="h-how-it-works">How It Works</h5>



The booking link can be added to your Google profile and acts as a&nbsp;free listing of your rates and availabilities. The link appears alongside the paid ads in the booking module (see example below).



To use this feature you have to be registered at the&nbsp;<a href="https://support.google.com/hotelprices/answer/10123427" target="_blank" rel="noreferrer noopener">Google Hotel Centre</a>&nbsp;or using Google Ads.



Hotels can choose which landing page they want their link to go to and Google will extract room availability and room rates from there.



When customers then search for a hotel, they can see the hotel’s own prices as well as any OTA offers. This way, they can quickly compare prices but also book directly from there.



As shown in the Best Western Hotel example below, the listing includes:



<ul>
<li>The hotel/property name</li>



<li>The room rate for the selected date</li>



<li>‘Official site’ badge and logo</li>



<li>Any additional amenities, such as free cancellation, special offers, etc.</li>
</ul>



<hr class="wp-block-separator has-css-opacity"/>



<figure class="wp-block-image size-full is-resized"><a href="https://stampede.ai/wp-content/uploads/2022/05/Screenshot-2022-05-11-at-07.12.18.png"><img decoding="async" loading="lazy" src="https://image.stampede.ai/fill/703/1005/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8wNS9TY3JlZW5zaG90LTIwMjItMDUtMTEtYXQtMDcuMTIuMTgucG5n" alt="Google Booking Link Example" class="wp-image-21616" width="527" height="754"/></a></figure>



<hr class="wp-block-separator has-css-opacity"/>



<h5 class="wp-block-heading">Tips For A Higher Ranking</h5>



As those links are unpaid, they’re ranked according to the utility to users, which makes it a bit tricky to manage.



Some tips to&nbsp;rank higher on the listing:



<ul>
<li>Offer the best rate when guests book direct</li>



<li>Check that the prices on the listing match to those on your landing page</li>



<li>Keep enough availability for your direct bookings</li>



<li>Make sure your My Business listing on Google is updated and as detailed as it can be with reviews, high-quality imagery, amenities, etc.</li>



<li>Provide a user-friendly landing page experience</li>
</ul>



Also, check out the dedicated&nbsp;reporting feature&nbsp;in the Google Hotel Centre. You can see how many people have clicked on your link, as well as impressions and average booking value.



Use those insights to further&nbsp;optimise for direct bookings. Such as improving your landing page experience, reviewing your pricing strategy and comparing against local competitors.&nbsp;



What is the conclusion, are those free booking links as good as they sound?



The biggest bonus certainly is that the&nbsp;feature comes at no cost.&nbsp;It doesn’t involve much work to be set up but can certainly help to increase direct bookings.



It allows hotels to convert guests at an early point in their search and purchasing process. Plus, you get&nbsp;access to the guest data&nbsp;which you can use for future marketing purposes to boost guest loyalty. So, it is definitely worth setting it up.&nbsp;



<a rel="noreferrer noopener" href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank">Reach out</a>&nbsp;to find out how you can use your collected guest data to create personalised marketing campaigns that convert.

This Free Google Tool Can Increase Direct Bookings With Ease

Some of the biggest names in high street food and drink like <a rel="noreferrer noopener" href="https://foodanddrink.scotsman.com/food/pizza-express-reveal-the-recipe-for-their-famous-dough-balls-heres-how-to-make-them-at-home" target="_blank">Pizza Express</a> and <a rel="noreferrer noopener" href="https://www.essexlive.news/whats-on/food-drink/greggs-release-sausage-bean-cheese-4023733" target="_blank">Greggs</a> have started sharing their best-loved recipes online. If you can’t go out to get your favourite foods, then being able to create them at home is the next best thing. And some of these big names are going a step further with detailed cook-at-home video demonstrations showing how people can make these favourites by themselves.



<hr class="wp-block-separator"/>



One <a href="https://youtu.be/lTcesqUPu9U">excellent example</a> is from Wagamama&#8217;s Exec Chef Steve Mangleshot. Filmed in his own home kitchen, he donned his chef’s whites and jumped right into the classic chicken katsu curry &#8211; a favourite for many Wagamama patrons.



If you’re not so familiar with <a href="https://stampede.ai/blog/how-video-marketing-can-boost-your-restaurant/">making video conten</a>t you might wonder: “What makes this video so good?”. It’s not all about budget or having a well-known brand. Anyone can make great videos that represent you and your brand really well by sticking to these best practice tips.



 Here&#8217;s some of the crucial bits Steve from Wagamama got right in his cook-at-home videos, that we reckon make a big difference:



<h4 class="wp-block-heading" id="h-the-setup">The Setup</h4>



His ingredients are laid out individually so he can show them off. Where there’s some simple prep needed (like beating the eggs) this is already done. It’s a good way to show which ingredients are part of specific stages of the cooking process. In this case &#8211; what is for the chicken and what is for the sauce.



The full ingredient list is in the description. This is vital! No one wants to start/stop a video to write them down. Got hard to find ingredients? Throw a link to a place where people can buy them online in the description too.



ALL the lights are on &#8211; great videos need good lighting. We can see it’s the middle of the day but every downlight on the kitchen surfaces is on. This draws the viewers’ attention to the main event and prevents background lighting causing Steve to be just a silhouette.&nbsp;



He filmed it in manageable sections. This makes it easier to edit, without depending on one take to do it all. It also allows for close-ups of the cooking processes and ingredients to be slotted in to make the video engaging.



You don&#8217;t need expensive or complex video editing software to arrange a series of clips into one video. Apple’s iMovie or Windows Movie Maker are just fine for doing these. If you don’t want to export it to a desktop or laptop, GoPro’s Quik app can do the same thing on mobile.



<h4 class="wp-block-heading" id="h-the-human-element">The Human Element</h4>



What makes <a href="https://youtu.be/lTcesqUPu9U">this video</a> work is that he&#8217;s tailored it for the audience and the situation. The audience are going to be Wagamama fans to some degree. They are also people who are stuck at home with potential restrictions on their ability to shop for groceries. The little things Steve does here to make the video relevant to all these audiences are spot on.



He talks about the ingredients that he found in the cupboard &#8211; it’s made from household stuff not wholesale exclusives. This reassures the watchers that this really is doable at home with mainstream ingredients.



Steve&#8217;s dog makes an appearance &#8211; pets in the video are all the rage right now! We’ve all seen the jokes and memes about cats, dogs and other pets appearing in video calls. Here, it injects some empathy. Any dog owner knows how much they love to lie in the most in-the-way place whilst you work about the kitchen.



There&#8217;s encouragement for viewers to make it their own. Steve suggests that viewers adjust the volumes of certain ingredients to their own tastes. He shows where and when to do this with the caveats of how it will affect the dish.



Lastly &#8211; and this isn&#8217;t for everyone &#8211; but he&#8217;s really channelled his inner &#8220;TV chef&#8221;:



<ul><li>Talking directly to the camera</li><li>Be loud and clear, project your voice so the built in phone camera picks you up</li><li>Use lots of adjectives on the food. Wonderful, gorgeous, delicious, incredible, lovely &#8211; the list goes on.</li><li>Be really descriptive. Getting the smell of particular ingredient combinations or the sound of the perfect bread crumb coating.</li><li>Show the hard parts in detail. Go back and watch the part about the sauce and roux. He takes plenty of time to show the slow addition of stock and how it should develop.</li></ul>



<h4 class="wp-block-heading" id="h-wrapping-up">Wrapping Up</h4>



With all the above in mind, there&#8217;s still some neat editing gone on behind the scenes as well in Steve&#8217;s Wagamama video. Such is the nature of a large restaurant company and its resources. 



This cook-at-home video is definitely more of a target to aim for than a minimum requirement for video standards &#8211; don&#8217;t try and overdo it. Quick and down-to-earth resonates with audiences as we’ve seen in many other how-to videos. 



Also remember, these best practice tips aren&#8217;t limited to food videos. This advice all still applies whether it&#8217;s a showcase to make sourdough bread, a cocktail class or a beer tasting. Lay everything out, get the lights on, humanise the situation, record in sections, be descriptive and you’ll be on to a winner.



If you keep the points above in mind, you&#8217;ll have people flocking to your wonderful cook-at-home videos whilst keeping your brand and your credibility up front and central for your customers.

Wagamama Exec Chef Steve Mangleshot showing how to make chicken katsu curry

A Success Recipe For Cook-At-Home Videos by Wagamama

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

How To Build An Email List For A Non-Digital Business

Stampede Updates – July 2017

The ongoing supply chain issues are continuing to impact the hospitality industry. Businesses across the country are constantly on the lookout for new local suppliers to keep stocks filled and customers happy. But with much of the supply chain management still being done offline, finding new suppliers can be a daunting task. A supply chain app can be your solution.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-offline-supply-chain-problems">Offline supply chain problems</h4>



Many businesses&nbsp;rely on the classic word-of-mouth, someone knowing someone who might have some stock left. Usually, this involves a good amount of phone calls and messages. But also manually updating inventory sheets and order forms to keep track, which can be a rather&nbsp;sluggish process, especially when dealing with multiple different suppliers.



But there are many more potential suppliers out there than businesses might be aware of. And there is a better, more streamlined way of finding and managing them&#8230;



<h4 class="wp-block-heading">Digitise your supply chain</h4>



A digitised supply chain is much more dynamic and flexible&nbsp;but also removes the potential for errors that occurs when juggling with various spreadsheets and lists manually.



The first step is to digitise the process of finding suppliers online. 



We’ve compiled a short list of suppliers across the UK to get you started. Industry bodies and trade associations are always a good way to begin your search.



Most of those directories also offer a map view, which makes it easier to spot potential close-by producers.



<ul><li><a href="https://artisanfoodtrail.co.uk/producers/" target="_blank" rel="noreferrer noopener">Artisan Food Trail</a></li><li><a href="https://www.bigbarn.co.uk/local-food-map/" target="_blank" rel="noreferrer noopener">Big Barn</a>&nbsp;&#8211; includes an online marketplace</li><li><a href="https://foodanddrink.scot/support-local/" target="_blank" rel="noreferrer noopener">Food and Drink</a>&nbsp;&#8211; for Scotland</li><li><a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/marketing/Love%20British%20Food" target="_blank" rel="noreferrer noopener">Love British Food</a></li><li><a href="https://product.stampede.ai/ba782304-abcc-11ea-ac20-0a369310b5a4/marketing/openfoodnetwork" target="_blank" rel="noreferrer noopener">Open Food Network&nbsp;</a></li><li><a href="https://www.produceandprovide.co.uk/find-local-producers" target="_blank" rel="noreferrer noopener">Produce and Provide</a></li><li><a href="https://www.salsafood.co.uk/directory/search2.php" target="_blank" rel="noreferrer noopener">SALSA</a>&nbsp;&#8211; food safety certification scheme for smaller producers</li><li><a href="https://www.siba.co.uk/directory/brewery-finder/" target="_blank" rel="noreferrer noopener">Society of Independent Breweries</a></li></ul>



<h4 class="wp-block-heading">Digitise your supply chain</h4>



Looking for local suppliers on the web will open up a wider range of options, but can still be time-consuming. There are&nbsp;smarter solutions on the market, that can do the search part for you&nbsp;and much more.&nbsp;



Supply chain apps allow businesses to manage their whole supply chain in one place, from finding new suppliers to stock management, ordering and invoice management.



What’s more, those apps rely on real-time shared data so stock levels and price fluctuations on the market are constantly updated. 



Below are two great examples of UK based supply chain apps (coincidentally developed locally to us at Stampede) that connect local suppliers with hospitality businesses. 



<ul><li><a href="https://nextchain.co.uk/" target="_blank" rel="noreferrer noopener">NextChain</a></li><li><a href="https://ordersmadesimple.com/" target="_blank" rel="noreferrer noopener">Orders made Simple</a></li></ul>



Both have a wide (and growing) network of suppliers, from national producers to local, independent ones. Businesses can easily connect with their existing suppliers, but also easily find new ones and place and process their orders on the app straight away. And both apps are available for free!



Some more food ordering examples:



<ul><li><a href="https://www.joinfoodchain.com/" target="_blank" rel="noreferrer noopener">Join Food Chain</a></li><li><a href="https://www.choco.com/" target="_blank" rel="noreferrer noopener">Choco</a></li></ul>



Make sure you&nbsp;<a href="https://stampede.ai/blog/" target="_blank" rel="noreferrer noopener">check out our blog</a>&nbsp;for additional ideas on topics like Guest WiFi, marketing, reviews and customer loyalty. And don&#8217;t forget to add us on your&nbsp;<a href="https://www.instagram.com/stampede_ig/" target="_blank" rel="noreferrer noopener">Instagram</a>&nbsp;for even more regular inspiration.

How A Supply Chain App Can Do The Work For You

What’s On This Week? – 01/03/2021

What’s On This Week? – 08/02/2021

Sharing Success and Inspiration

Expand Your Mailing List For Free

What’s On This Week – 14/12/2020

Adapt and Attract

What’s On This Week – 7/12/2020

Improve Your Campaign Measurement

Black Friday: 3 Ways Hospitality Businesses Can Get Involved.

Earlier this year Tripadvisor launched Travel Safe. A series of updates to the Tripadvisor website that added safety measure related features for both consumers and businesses using the site. It affects the visibility of businesses in search results. But also how customers will search for restaurants, hotels, bars and other hospitality venues.



<hr class="wp-block-separator"/>



Today, we&#8217;re going to take a look at an example of the <a href="http://ir.tripadvisor.com/news-releases/news-release-details/tripadvisor-launches-travel-safe-tools-making-it-easy-travelers" target="_blank" rel="noreferrer noopener">Travel Safe updates</a> in action and walk through how to make the best use of this latest feature set.



We recently shared <a href="https://stampede.ai/blog/safety-measure-transparency-on-tripadvisor/" target="_blank" rel="noreferrer noopener">how less than 2%</a> of venues in the U.K.&#8217;s 30 biggest cities have included details of their new safety measures. In our research, we saw good and not-so-good ways of providing this information for customers.



It&#8217;s free to update your Tripadvisor listing with safety measure information, and it can provide increased visibility for your business.



First, take a look at the example below (We&#8217;ve anonymised this):



<figure class="wp-block-image size-large"><img decoding="async" src="https://unroll-images-production.s3.amazonaws.com/projects/2586/1596554875210-blob" alt="Tripadvisor travel safe update whole section"/></figure>



<h3 class="wp-block-heading" id="h-bullet-points">Bullet Points</h3>



The bullet point list is created from a checklist that Tripadvisor has built based on instructions from leading authorities. In your <a href="https://www.tripadvisor.co.uk/Owners" target="_blank" rel="noreferrer noopener">Tripadvisor Management Center</a>, you can select which items from the health &amp; safety checklist you have in place to add them to your bullet point list.



<div class="wp-block-image"><figure class="alignright size-large is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe.png" alt="tripadvisor travel safe" class="wp-image-19138" width="377" height="276" srcset="https://website-backend.stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe.png 754w, https://website-backend.stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe-300x220.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe-150x110.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe-592x433.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe-82x60.png 82w, https://website-backend.stampede.ai/wp-content/uploads/2020/10/tripadvisor-travel-safe-123x90.png 123w" sizes="(max-width: 377px) 100vw, 377px" /></figure></div>



The top 5 items appear on the search results screen when people interact with the safety measures badge (see right). You can&#8217;t reorder this list, unfortunately. Tripadvisor have chosen which items take priority. These include face-coverings for staff, hand sanitiser availability, social distancing and hand washing. 



Within your listing, you can show the full list of all safety measures in place. This is a prime opportunity to boost consumer confidence.&nbsp;



To appear in the Tripadvisor &#8220;safety measures&#8221; search filter and get the badge (as seen above) you need to add some items to this list at the very least.



<h3 class="wp-block-heading" id="h-the-text-block">The Text Block</h3>



Alongside the bullet point list is an optional text box for venue owners to add additional details. If there are safety measures not included on the checklist/bullet points, this is where to include them.



You could include details of any accreditations for safety you might have, changes to how customers enter and exit the building, any menu changes in place or what your specific headcount limits may be, and so on.



Another nice touch we&#8217;ve seen is a personal note, such as a thank you to those who supported the venue during lockdown.



Lastly, this text box also allows you to include web links to your website or even a video showcasing the new customer experience.



This is a very useful, flexible space where you can drive home your key messages for customers.



<h3 class="wp-block-heading" id="h-contact-details">Contact Details</h3>



Finally, there is the contact info section. If customers still have questions they can find answers by emailing, phoning or asking other Tripadvisor users. The &#8220;Ask a question&#8221; button links to your venue&#8217;s FAQ section on Tripadvisor.



Check that contact details are correct so that the questions come through to the right people.



If you want to read more about our recent research, and why making these updates to your profile matters so much, check out our <a href="https://stampede.ai/blog/safety-measure-transparency-on-tripadvisor/" target="_blank" rel="noreferrer noopener">blog article.</a>

How to Update Your Tripadvisor with Safety Measures

It all started a few years ago &#8211; every single coffee shop, restaurant or retail shop offered free WiFi to customers.

The reason for the explosive growth of WiFi in restaurants, cafes and bars is simple: making the customer feel comfortable at the venue eventually will result in customers staying longer and spending more. Usually we agree, free Guest WiFi is fundamental today and the opportunities that WiFi brings to a shop are too valuable to ignore them. At the same time, it must be said that offering a free Guest Network has resulted in problems for some shop owners.
<h3>The Problem with Unlimited WiFi</h3>
When WiFi became available in businesses, loads of people used the opportunity and started working from cafés or restaurants. Working remotely became a trend as many cafés became crowded with students, remote workers and their laptops. The problem many shop owners faced was that people entered the venue, got one cup of coffee and occupied the tables for the rest of the day. Not very lucrative, as cafés and restaurants make a living by serving a large number of visitors throughout the day. Shop owners rely on people entering the shop, having a coffee and leaving again- that’s the natural coffee shop cycle. With laptops and remote work, this natural time cycle is extended and the concept of coffee shops is not as profitable anymore.
<h3>Managed Guest WiFi</h3>
So, what can you do to prevent people from abusing the free guest network at shops and hospitality venues? There are several ways to tackle that problem. First of all, we recommend shop owners to actively manage their WiFi network. There’s absolutely no point in simply sharing an open network and letting every guest hop on to use however they please. To establish a set of basic rules, we advice shop owners to set a bandwidth limit for guests. This is a very simple and basic step to take but it ensures that every user of the network gets a fair share of the WiFi. Otherwise, some people could be downloading whole movies, while leaving the rest of customers with a slow connection and a tainted experience at the venue.
<h3>Defeating the Bandwidth Hogs</h3>
Managing your guest WiFi is made incredibly easy with a suitable piece of software, like ours, Stampede. What it helps you to do, is spot network abuse very easily. Network abusers, so called “Bandwidth Hogs”, appear on the list of people who are logged into the network. You can spot them easily by looking out for people with the highest amount of downloaded data. These Bandwidth Hogs’ access to the network can be revoked in seconds and you can make sure no one is abusing your WiFi.
<h3>Scheduling</h3>
Another useful function of a managed WiFi network, is to schedule it according to the opening times of the shop. There’s no reason to keep the network up all night, right? Therefore, we suggest scheduling the network to make it turn on in the morning, when the shop opens and make it switch off again when you lock the doors and go home, as simple as that.
<h3>Hybrid WiFi Networks</h3>
For cafés and restaurants that struggle to keep their business profitable due to students and remote workers camping in the venue, we have a great solution, too. Before you kick them out immediately, why not provide a hybrid network? What this type of network does is offers free WiFi for the first 500 MegaByte (could be more or less) of data. When the free data is used, guests are asked to pay for additional data. This is a useful tool because walk-in customer still enjoy the amenity of free Guest WiFi for the duration of a cup of coffee AND the business can establish another source of income from people who stay at the venue for work and pay for any extra data they require.
<h3>Reach Out With Automated Marketing</h3>
Talking about generating more income, did you know a smart guest wifi can send out automated messages to customers? Imagine a customer orders a coffee, sits down and starts working. A smart network will realize the customer spent an hour on the network and can send out an email or an SMS to the guest and suggest him or her to get a refill. An easy way to remind customers to have another cup or to have a cupcake with their coffee.
<h3>We Can Help You Defeat the Hogs</h3>
As you can see, learning about who is using your network in what manner can be very helpful for business owners. Steps to measure, track and control what guests do on a guest network can be taken very easily with the right Software. If you are interested in spotting the Bandwidth Hogs, setting speed limits or monetizing your guest WiFi, we are happy to help you out. Simply hit the button below and get in touch!
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Kicking People off Your WiFi

When business picked up after lockdown, the popular western US brand&nbsp;<a href="http://ribandchophouse/" target="_blank" rel="noreferrer noopener">Rib &amp; Chop House</a>&nbsp;decided to elevate their loyalty program to a paid scheme to reward their most dedicated customers.&nbsp;



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Since implementing their&nbsp;<a href="https://www.fsrmagazine.com/expert-takes/rib-chop-houses-loyalty-membership-turns-guests-brand-evangelists" target="_blank" rel="noreferrer noopener">exclusive pay-to-join, limited membership ‘Royalty Program’</a>&nbsp;they have reported great results and have now shared their success story.



<h5 class="wp-block-heading" id="h-customer-loyalty-vs-royalty">Customer Loyalty Vs Royalty</h5>



A royalty program allows you to reward your most loyal customers with&nbsp;unparalleled benefits&nbsp;on every visit. This way you can turn your top-tier customers into brand fanatics.



But what makes Rib &amp; Chop House&#8217;s program so successful? We had a closer look.



<h5 class="wp-block-heading">Finding Your Royal Customers</h5>



First things first, how do you spot your royal customers? It’s simple,&nbsp;check the analytics from your tech tools&nbsp;to get customers’ insights.



Here are the&nbsp;3 metrics&nbsp;Rib &amp; Chop House took into account:



<ul><li>Top-tier users of their existing loyalty program</li><li>Big spenders&nbsp;&#8211;&nbsp;on average their royal customers had a 14% higher spend than non-royalty</li><li>High visit frequency&nbsp;&#8211;&nbsp;up to 5 times per month compared to 1-3 for loyal customers</li></ul>



In addition, Rib &amp; Chop House noticed another common characteristic: Royal customers really want to&nbsp;experience the venue. Their prime motivation is not collecting points to get a freebie or discount.



<h5 class="wp-block-heading">6 Royalty Club Best Practice Tips</h5>



Rib &amp; Chop House also shared some&nbsp;details of how their paid loyalty scheme benefits their customers:



<ol><li>$600 in gift cards annually&nbsp;&#8211;&nbsp;equals the cost of the royalty program membership</li><li>Limited the number of members&nbsp;&#8211;&nbsp;to make it really exclusive</li><li>Offer priority seating&nbsp;&#8211;&nbsp;a secured table with no pre-booking required</li><li>Allow for anytime cancellation</li><li>Host member-only events&nbsp;</li><li>Additional amenities&nbsp;&#8211;&nbsp;10% off every bill, free birthday entrée, a complementary set of branded steak knives</li></ol>



Stay tuned to find out more about how to identify your royal customers.

The Paid Loyalty Scheme That Works A Treat

In 2019, <a href="https://stampede.ai/press/raising-the-bar-a-stampede-report/">Stampede research </a>revealed that the number of pubs and bars in the UK had increased for the first time in a decade – while the wider hospitality sector was also in great shape. The same year, <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">storekit</a> made headlines for its cheapest pint in London Tube map, which took hundreds of hours to create. Fast-forward two years, <a href="https://stampede.ai/blog/new-integration-with-storekit/">Stampede and storekit</a> were now business partners and wanted to assess the same ONS UK business count data source to better understand the impact of COVID on UK hospitality business numbers.&nbsp;



The good news is that the hospitality sector has been remarkably resilient – despite tremendous uncertainty and disruption. In fact, there are now more registered hospitality businesses in the UK today than in March 2019 or March 2020 – according to ONS data based on Standard Industrial Classification (SIC) codes 5601, 5602, 5603, 56210, 56290, 56301, 56302. These codes cover restaurants, takeaways, cafes, mobile food stands, catering businesses, clubs, pubs and bars registered to Companies House.&nbsp;



<figure class="wp-block-image size-full"><a href="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png"><img decoding="async" loading="lazy" width="1016" height="796" src="https://stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png" alt="" class="wp-image-21110" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2.png 1016w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-300x235.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-768x602.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-150x118.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-592x464.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-77x60.png 77w, https://website-backend.stampede.ai/wp-content/uploads/2022/01/ONS-Data-Table-Jan-2022.2-115x90.png 115w" sizes="(max-width: 1016px) 100vw, 1016px" /></a></figure>



* Licensed Club data includes venues from the following subcategories: Discotheques (licensed to sell alcohol), Night-clubs (licensed to sell alcohol), Social Clubs (licensed to sell alcohol), Working mens clubs (licensed to sell alcohol).



The food sector saw almost universal growth in terms of business numbers, with restaurants, takeaways, catering businesses and mobile food stands all growing in number between 2019-2020 and 2020-2021. The only decline was among businesses classified as “other food service activities” – which covers airline, school, university, office catering. With many of these industries closing down during the pandemic or reducing use/occupancy, this is hardly surprising.&nbsp;&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/MyVa9FOI2cA5dZqY7tDQvyMsSgiZT6SkAIE4N5yLUewG1UBYl35ipuBCbddV9TwrhDKD5Ez0wpBJNDGo9gadY7BNk5JW4Ylk0XaW6pxbsyd7YvSI6RkAmka5H8eMoSvqGU3akMoU" alt=""/></figure>



In less positive news, we saw a decline in the number of UK pubs, bars and clubs between 2019-2020 and 2020-2021. This is the continuation of a decade long downward trend, despite a small surge in 2019, but the steep net loss of -1300 pubs between 2019 and 2021 is noticeable.&nbsp;&nbsp;&nbsp;



<figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/1TBlY8JHqAzwEW8XoVsYkwvrdnUHAzRSeTopAKLBOD3zDMGnZGLO5XlsHfIB6NYe_NyRz2O2YvCzwaY_KkKLnLdtfSvAJqOBJqiSCm1eir6LiIRHbqtsXpWCZgtILjoEkww9dXkD" alt=""/></figure>



It’s clear that drinks-focused businesses such as pubs, bars and clubs have all suffered more from the COVID restrictions than restaurants&nbsp;



With 6,985 registered clubs in 2021, from a high of 10,040 in 2010, it’s entirely possible that the UK will soon have less than 5,000 clubs, especially if COVID disruptions continue and capacities do not reach their maximum potential in the years ahead. This could lead to clubs struggling financially.&nbsp; To speak to Stampede and storekit, please get in touch via email at <a href="mailto:contact@stampede.ai">contact@stampede.ai</a>

The UK’s irrepressible hospitality sector: 2022 Industry Growth Report

What would you say if your Guest WiFi can do much more than simply offering an Internet connection to your customers? Even better, what if you could turn the cost for providing free WiFi into some sort of <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">tangible return</a>? This is where WiFi Marketing and its benefits come into place.



It allows you to use the information gained through your offered WiFi to increase your revenue, footfall, customer satisfaction and <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/">much more</a>. But how exactly does that work? And how could your business benefit?







<h4 class="wp-block-heading" id="h-how-does-wifi-marketing-work">How Does WiFi Marketing Work?</h4>



<a href="https://www.stampede.ai/blog/articles/wifi-marketing-and-your-business">WiFi Marketing</a> is perhaps one of the most useful tools for businesses looking to engage with their customers in different ways. Check out this short video to get a better understanding of what it means and how easy it is to set-up with using Stampede.



<hr class="wp-block-separator has-css-opacity"/>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div></figure>



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WiFi Marketing allows you to send individualised SMS and email messages to your customers, depending on their behaviour. Assuming, some customers regularly come to your venue, some only have been there once. How can you now use WiFi marketing to offer a much more personalised experience in both cases, positively <a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">affecting overall loyalty</a>?



Example campaign ideas could be sending a customer a text message after their 5th visit to your venue. This message could contain a special offer, i.e. a free drink.



This offer is an effective opportunity to reward your customers for their loyalty. Not only helping them feel more valued by your brand but also significantly increases the chances of them returning to your venue and spending more money.



Same applies for turning one-time visitors into repeat ones. What about a special deal (15% your next food bill) to encourage them to re-visit. This offer can be triggered by all customers who have not been at your venue for let&#8217;s say a month. And who would not come back for such a deal?



Even more, these campaigns, once set-up, ran automatically. Therefore, especially handy for busy business owners who don&#8217;t have much time. Also, no IT or marketing expertise required, promised. 



<h4 class="wp-block-heading" id="h-why-is-this-better-than-original-marketing">Why Is This Better Than Original Marketing?</h4>



This new method of marketing is disrupting common marketing methods as we know them. To top all this, its unique way of user engagement has proven to convert up to 5x more customers than the industry average. Amazing right? 



Conversation rates show that 24.68% of people who receive a personalised SMS message are likely to return, which is significantly higher than the industry average.



In addition, there is much more you can do from the data obtained through your WiFi. Another key benefit of WiFi marketing can be seen in the <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">analytics</a> gained. These reach from valuable venue insights, such as dwell times and returning customers to average time spent. 



Based on these findings, special marketing campaigns can be used, for example, to boost quieter times.



<h4 class="wp-block-heading" id="h-sounds-good">Sounds Good?&nbsp;</h4>



Why not get started marketing your business with WiFi today? It&#8217;s easier than you think!&nbsp;

How WiFi Marketing Benefits Your Business

Never miss a message from your customers again with our brand new product feature: the Stampede Inbox.



It can indeed be a challenge and time-consuming task to stay on top of your various inboxes.



<a href="https://www.superoffice.co.uk/resources/articles/customer-service-study/">A recent customer service study</a> found that a worrying number of 62% of customer enquiries are left unanswered.



Common reasons are inboxes not being connected to a CRM and only a limited number of staff having access to incoming emails.



So, what about centralising all customer communication to one platform that is accessible to the whole team?



Such a unified inbox massively improves your response times and gets you extra points for your quick and streamlined customer service.



<h2 class="wp-block-heading" id="h-how-it-works">How It Works</h2>



All incoming customer requests and responses are received in the inbox and stored under their individual profiles.



Staff members can then reply straight away in only a few clicks which means happier customers.



There is also the option to add internal notes to keep your team updated.



<h2 class="wp-block-heading">Why The Stampede Inbox Is Unique</h2>



What makes our inbox a one-of-a-kind is that it comes ready-linked to every other interaction your customers have via Stampede. 



There&#8217;s no more piecing together the conversations and information from disjointed platforms. 



This creates a single 360° customer view, providing you with more context based on previous customer interactions and historic data.&nbsp;



So you can craft personalised responses that are relevant to each customer.



The Stampede Inbox is now available for all customers. Head to <a href="https://product.stampede.ai/">Stampede</a> to explore our new product feature in more detail.



If you have any questions or need a hand, reach out to our <a href="https://meetings-eu1.hubspot.com/murdo">Customer Success team</a> who are happy to help.

Meet Stampede Inbox: Never Miss Another Message 

If you are a small business owner, then you are very likely looking for strategies to get your leg up on the competition. You want your business to succeed, despite your limited marketing budget. The good news is that you do not have to fork out a fortune to get your services or products “out there”- you simply have to know which free marketing tools are available and how you can use them to their maximum potential.&nbsp;



In this article, we will mention various tools that can boost sales, make life easier, and empower you to get the most out of your investment. With these tools, you do not need to outsource your marketing – you don’t even have to have in-house marketing staff. As an owner of a small or new business, you can manage these tools yourself and we will give you insight into how, when, and why.&nbsp;



Here are 5 free marketing tools that can help you to increase your resources and do more for your business:



<h4 class="wp-block-heading">1. Canva</h4>



When it comes to creating visually appealing marketing material, then Canva is fast becoming the most popular free graphic designing tool. Whether you are looking to design a logo, a brochure, an infographic, a sales proposal or a social media post, this platform allows you to easily design visually appealing content.&nbsp;



What we like most about this platform (apart from it being extremely user-friendly) is that it gives you templates, ideas, and suggestions to draw inspiration from. So, even if you don’t have a creative bone in your body, you can still produce something that looks both professional and attractive.&nbsp;



Canva pretty much works using a “drag and drop” approach. You simply move your images, text, and elements around until you are happy with the layout. It also has a massive library of free fonts and stock images you can use.



With visual content becoming an increasingly important form of marketing collateral, a tool such as this could become indispensable to your business.&nbsp;



<h4 class="wp-block-heading">2. MailChimp</h4>



When considering email marketing campaigns, then know that MailChimp has your back. This platform currently has an average of 12 million users and with this type of support to back up our claim, we can confidently say that this software remains one of the best free email marketing tools out there.&nbsp;



What’s important to note is that this software only remains free for those who have less than 2000 subscribers. As a new or small business, however, it’s safe to assume that you have not yet built such a huge contact list where your customers are willing and happy to be added as recipients.&nbsp;



The software is simple to use and with tons of templates to choose from, designing an attractive newsletter, an advert, or even a survey is hassle-free. Emails can also be set-up to be sent automatically at your preferred times or you can batch emails according to your different target audiences.&nbsp;



Did you know that according to <a href="https://blog.hubspot.com/marketing/email-marketing-stats">Hubspot</a>, 80% of business professionals believe that email marketing increases customer retention? 59% of marketers also say that email is their biggest source of ROI<a href="https://blog.hubspot.com/marketing/email-marketing-stats">[1]</a>.



Learn more about email marketing and how it works <a href="https://stampede.ai/blog/learn-how-to-boost-your-business-with-sms-and-email-marketing/">here</a>.&nbsp;



<h4 class="wp-block-heading">3. Grammarly</h4>



Few things are as off-putting to your audiences as badly written content that hasn’t been revised adequately. When you are trying to draw audiences in and impress them so that they stick around for more, then be advised that blatant spelling mistakes and grammar issues can create a huge barrier.



Enter Grammarly. This software helps you to avoid critical mistakes without much effort from your side. Simply copy and paste your content into the relevant site section and then the programme will review your work and give you editing suggestions. If you use Microsoft Office to do your writing, then you can also use the even more convenient downloadable version.&nbsp;



Some food for thought –



58% of marketers claim that “original written content” is their most important digital asset <a href="https://www.wordstream.com/blog/ws/2017/04/17/content-marketing-stats">[2]</a>.



<h4 class="wp-block-heading">4. Hootsuite</h4>



Hootsuite is a tool that works really well for marketers who want to tap into a central social management platform and streamline the posting of content. It’s a programme that helps marketers to create a consistent voice for multiple audiences with ease.



Hootsuite allows you to schedule social media posts in advance and can free up tons of valuable time. It also manages social media profiles for more than 30 platforms (just imagine having to post the same content 30 different times on 30 separate platforms). To add, you can also reply to comments and mentions through the dashboard without, once again, having to open up different platforms on your browser.&nbsp;



This social media marketing manager works extremely well at automating social media content. It can be a little tricky getting used to the functionality but once you have a firm grasp of the ropes, this tool makes marketing online a breeze!&nbsp;



<h4 class="wp-block-heading">5. Bit.ly</h4>



Bit.ly has gained quite a positive reputation among marketers and it is also extremely easy to use. The main purpose of this programme is to shorten links, so it’s helpful anywhere you don’t want a URL that goes on for a whole mile.&nbsp;



But while Bit.ly makes your links look more attractive to readers, its purpose is far more powerful. It’s also an amazing online marketing tool that can follow clicks, view site referrals, and generate an idea of which geographical areas most clicks are emerging from. These features are very useful when you want to collect data on how your marketing strategies are performing. This data can then be used to refine your techniques &#8211; resulting in more customer conversions.&nbsp;



<h4 class="wp-block-heading">In Conclusion&nbsp;</h4>



We understand how frustrating it can get when you are a small business trying to compete with bigger fish who have marketing budgets beyond measure. The good news is that with these free marketing tools (and the many others found online), you have the opportunity to get your feet wet and who knows – you too could soon be swimming along with your competitors at the very same level.&nbsp;



References:



<ol><li><a href="https://blog.hubspot.com/marketing/email-marketing-stats">Hubspot Marketing Statistics</a></li><li><a href="https://www.wordstream.com/blog/ws/2017/04/17/content-marketing-stats">Tips and Tricks for Online Advertising</a></li></ol>

5 Useful Free Marketing Tools That Anyone Can Use

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The Pros And Cons Of Using AI In Hospitality

At-home meal kit sales are still on a high, making it a valuable additional income source for many hospitality businesses. A success stories resulting from this trend has been featured in the news recently. The popular&nbsp;<a href="https://thehawksmoor.com/" target="_blank" rel="noreferrer noopener">The Hawksmoor Restaurant</a>&nbsp;group reported that they are now&nbsp;gaining around £50,000 a week from their at-home kits&nbsp;with a total revenue of over £1m since launching at the end of 2020.



<hr class="wp-block-separator"/>



But what makes them so successful? And&nbsp;what are the&nbsp;components needed to sell meal kits online? We had a look into the strategy behind Hawksmoor At Home and did a little breakdown of their promotions and e-commerce website.



<h4 class="wp-block-heading" id="h-meal-kit-sales-promotions">Meal kit sales promotions</h4>



The first thing that stands out is that when you Google ‘Hawksmoor’, their At Home meal kit landing page is the first on the results page in the form of a&nbsp;Google Paid Ad. This streamlines the customer experience. Clickers will go&nbsp;straight to the e-commerce page&nbsp;instead of having to find their way there from Hawskmoor’s homepage.



The&nbsp;<a href="https://bettermarketing.pub/everything-you-need-to-know-about-googles-ad-extensions-40ad44b6d7a4" target="_blank" rel="noreferrer noopener">Ad Extension</a>&nbsp;text tells you straight away what you can expect &#8211; ‘Award-winning steak’ which is delivered UK wide and is also backed-up by their gift card offers. All to draw in as much additional revenue as possible.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c.png"><img decoding="async" loading="lazy" width="1024" height="592" src="https://stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-1024x592.png" alt="" class="wp-image-21221" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-1024x592.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-300x173.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-768x444.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-1536x888.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-1200x694.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-150x87.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c-592x342.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_f39c723f9459ed98b0234dbcd8fe905c.png 1778w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



<h4 class="wp-block-heading" id="e-commerce-website">E-commerce website</h4>



Now, check out their dedicated&nbsp;<a rel="noreferrer noopener" href="https://shop.thehawksmoor.com/cook-at-home-meal-kits/" target="_blank">At Home website</a>. It’s a great example of how a traditional e-commerce website can work for the hospitality industry and be adopted to sell meals online.



Overall the design is quite&nbsp;simple and easy to navigate&nbsp;through, based on building blocks presented in a column view. This makes it familiar for anyone who is used to shopping online, removes friction and increases conversions.



Let’s have a closer look at the individual elements:



<h6 class="wp-block-heading" id="filters">Filters</h6>



Customers can&nbsp;refine what they’re looking for&nbsp;based on different occasions and months.



Even though the filters are “restaurant specific”, there is no option to filter by courses or servings. This pushes customers to scroll down and browse through the options that Hawksmoor wants them to look through.&nbsp;Similar to a physical menu&nbsp;if you think about it.



<h6 class="wp-block-heading" id="images">Images</h6>



 The website only uses&nbsp;high-quality imagery&nbsp;to capitalise on this need-to-scroll. This way, they can really emphasise on selling the premium restaurant at-home experience. No matter if you dine-in or do it yourself, you’ll still get the full Hawksmoor experience.



The food itself is presented in a&nbsp;social media friendly image style, showing the full meal. Again this is using familiarity to popular food marketing trends on social media, that are known to convert and engage people.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd.png"><img decoding="async" loading="lazy" width="1024" height="739" src="https://stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1024x739.png" alt="" class="wp-image-21222" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1024x739.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-300x216.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-768x554.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1536x1108.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-2048x1477.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1200x866.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-150x108.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-1920x1385.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_183c786b35f53cd35cf561d42f185bdd-592x427.png 592w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



<h4 class="wp-block-heading" id="meal-kit-detail-pages">Meal kit detail pages</h4>



Now, click to view a kit in detail.



You immediately get a&nbsp;clear breakdown of what’s included&nbsp;in the box with an upsell option to choose drinks as well.



This is followed by a&nbsp;more detailed box description&nbsp;of about 300 words, featuring their story and the thought that went into creating the kit. The text also includes a couple of links to various other resources and possible upsell options.



In addition, strong&nbsp;testimonials, both from customers and food industry leaders can be found on the page.&nbsp;



<h6 class="wp-block-heading" id="how-it-works-section">How it works section</h6>



The second part covers the&nbsp;4 simple steps&nbsp;from ordering to enjoying the cooked meal, alongside some other useful information.&nbsp;



To finish off, different&nbsp;teaser videos&nbsp;are embedded on the pages. Customers can learn how to cook the perfect steak from Hawksmoor’s Executive Chef or how to mix the included cocktail with their Head of Bars.



The way they use&nbsp;storytelling&nbsp;here, once again allows them to draw a detailed picture of what to expect. But also how&nbsp;simple it is&nbsp;to&nbsp;recreate the full Hawksmoor experience in their own homes.



<figure class="wp-block-image size-large"><a href="https://stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6.png"><img decoding="async" loading="lazy" width="1024" height="701" src="https://stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1024x701.png" alt="" class="wp-image-21223" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1024x701.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-300x205.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-768x526.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1536x1051.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-2048x1402.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1200x821.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-150x103.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-1920x1314.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/fle_878dd305bd0ea1482892efe69d37d7a6-592x405.png 592w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



Stay tuned for&nbsp;part two of this series&nbsp;where we have a look at various tools and resources to help you achieve the same for your at-home meal kit sales.



Need help promoting your meal kits to your customers via email and SMS?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our team. We&#8217;re happy to help.

How To Get It Right: Meal Kit Online Sales Success By Hawskmoor

In this digitally focussed world, the website may well be a person’s first impression of your pub. It could be argued that having a professionally designed website is just as important as <a href="https://stampede.ai/blog/running-a-pub-or-bar-add-guest-wifi-to-the-menu/">delivering top-notch customer service</a> and serving the finest ales. However, we appreciate that your skills may lie in everyday bar management rather than website creation and optimisation. It’s for this reason that we’ve created this helpful guide to the building of your pub website.



<h4 class="wp-block-heading">Choosing The Domain Name</h4>



In the ideal scenario, you would time the selection of a suitable domain name to coincide with the naming of your pub. However, it’s more than likely that you domain name availability wasn&#8217;t top of your priorities when naming your pub. Either way, we recommend choosing a relatively short and easily memorable domain name. This will ideally tie in with your pub’s name and branding. As an example, the popular Magna Carta of Lincoln has the domain name <a href="http://www.magnacartapub.co.uk">www.magnacartapub.co.uk</a>. 



It would be worth spending some time brainstorming a few possibilities before using an online domain checker such as 123 Reg or Go Daddy.&nbsp; You will discover that .com domain names are generally the most expensive. However, you can choose from alternatives such as .co.uk or .biz. There’s even the option of <a href="https://uk.godaddy.com/help/about-pub-domain-names-9208">registering for a .pub domain</a>.



<h4 class="wp-block-heading">Arranging website hosting</h4>



It will be necessary to arrange hosting prior to your website going live and being accessible to anyone on the internet. Thankfully this is a pretty straightforward process, with the majority of internet service providers offering website hosting packages. The suitable choice of provider will depend on factors such as the amount of website traffic expected, the featuring of images/videos, and the need to keep your website live at all times. 



The digital marketers at UK Centric have produced a helpful beginner’s guide to <a href="https://www.ukcentric.com/hosting/beginners-guide-to-web-hosting/">web hosting</a> &#8211; well worth reading.



<h4 class="wp-block-heading">Developing The Pub Website</h4>



There are two main options when it comes to the development of your pub website; either do it yourself or hire somebody to do it for you. If you’re on a tight budget and have some confidence in your design skills (or someone you know) then the DIY option may be best. 



Thankfully there are a wide variety of website building tools guaranteed to simplify the process. Popular website builders such as Squarespace and Wix offer a variety of templates ideal for pubs. However, you might be frustrated by the lack of customisation options and the ability to make such a website fit your own style. Of course, it’s your choice whether to build a completely distinctive web presence. In any case, you should consider the impression made on prospective visitors.



Take a look at these bar websites for a bit of inspiration:



<ul><li><a href="https://www.kerridgesbarandgrill.co.uk/">Kerridge’s Bar &amp; Grill</a></li><li><a href="https://felixchs.com/about-restaurant-cocktail-bar/">Felix Cocktail Bar</a></li><li><a href="https://www.badluckbar.com/">Bad Luck Bar</a></li><li><a href="https://www.burrobarboston.com/">Burro Bar</a></li></ul>



<h4 class="wp-block-heading">Hiring A Web Designer</h4>



There are plenty of choices when it comes to the professional development of your pub website. Hiring an independent, maybe even local expert might be the best bet if you want keep costs down. However, there is also the option of paying for agency services, which may include Search Engine Optimisation (SEO) and promotional copywriting. These are services that can make your pub website much easier to find on search engines like Google and Bing.



If you’re in any doubt as to the best professional choice then it would be worth having a look for online reviews. You might also ask friends and other local business people for their recommendations.



These factors should be considered when choosing and comparing web designers:



<ul><li>Types of website design experience</li><li>Record of building successful pub websites</li><li>References and recommendations</li><li>Pricing and availability</li></ul>



<h4 class="wp-block-heading">Producing The Content</h4>



You should carefully consider the arrangement of content like images and text on your pub website. Details such as the location and opening hours will be essential. You should also ensure that the content matches up with your pub theme and style. This would include the colour scheme and even the written tone of voice of your pub.



Consider the types of customers that you are appealing to when making choices on everything from the featured menu design to the inclusion of pictures and videos. You might entice visitors with tantalising images of your classic pub dishes and events. Again you have the option of drawing on professional assistance when it comes to the writing and curation of content for your pub website. 



Some ideas for content on your pub website:



<ul><li>Lists of upcoming events</li><li>History of the pub if it is long standing</li><li>Inspiration for the pub theme</li><li>Description of features like live sports, craft beer, whisky selection</li></ul>



<h4 class="wp-block-heading">Previewing &amp; Testing</h4>



It is important that you take the time to preview and test the different pages of your website before they are published for the world to see. Remember the importance of making the best possible impression, reviewing and making changes to everything from the grammar to the visual layout as necessary. 



Ensure that your website has the ideal visual quality and functions as expected on desktop computers, laptops, and handheld devices such as the smartphone. If there’s any doubt then ask for a second opinion.



Check these elements before your website goes live:



<ul><li>Contact page details (easy to find and correct)</li><li>Page loading speeds (slow page loading annoys people)</li><li>Website links (no 404 error messages when clicked)</li><li>Legal terms and conditions</li><li>Security (remember to register for an <a href="https://blog.hubspot.com/marketing/what-is-ssl">SSL certificate</a>)</li></ul>



<h4 class="wp-block-heading">Keeping Your Website Updated</h4>



If you want to attract more web visitors than other pubs in your local area and ensure the best possible experiences then you must keep your website updated. This might involve making basic changes to your contact details or featured menus as and when required. Regular blogging is also recommended for the purpose of keeping your website fresh and achieving top Google search page rankings. 



You could share reviews of your finest beverages, customer stories, and details of upcoming events for the purpose of attracting more people to your pub. You can also raise your pub profile and keep your customers involved via popular social media channels such as Facebook and Twitter.&nbsp;



Here are some <a href="https://99social.co.uk/social-media-tips-for-bars/">social media tips</a> for bar owners:



<ul><li>Snap pics of dishes</li><li>Talk about drinks</li><li>Shout about events</li><li>Get people involved</li><li>Add a personal touch.</li></ul>



Additional social media recommendations can be found on the <a href="https://cask-marque.co.uk/promote-your-beer-and-pub-on-social-media/">Casque Marque</a> website.



<hr class="wp-block-separator"/>



Need some more inspiration on how to get your Guest WiFi up and running in your Pub? 



Have a read here <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/</a>



Or why not give our Guest WiFi solution a try in your Pub? 



<hr class="wp-block-separator"/>





<hr class="wp-block-separator"/>

Easy Steps To Make A Great Website For Your Pub

The Return of Travel &#8211; Cutting Through the Noise [Hotel Insights 2021 Report]



<hr class="wp-block-separator"/>



What are the key trends for hoteliers that have an impact on a successful recovery?



This is the main question of the newly released hotel industry report from our <a href="https://twitter.com/stampede_speaks" target="_blank" rel="noreferrer noopener">#PrepStartsNo</a> Partner <a href="https://www.eighty-days.com/" target="_blank" rel="noreferrer noopener">80 DAYS</a> and their sister company <a href="https://www.hotelbenchmarking.com/" target="_blank" rel="noreferrer noopener">Hotel Benchmark.&nbsp;</a>



80 DAYS has analysed data from more than 500 hotels and additional travel data from Google to work out the key trends influencing the recovery of travel in 2021.



Here’s a summary of the key takeaways to help hotel operators to grow their hotel and be best prepared for the months ahead.



<h4 class="wp-block-heading" id="h-travel-market">Travel Market</h4>



As expected, the trend for this year will go towards domestic travels and staycationing. Only 12 % plan to travel internationally within the next 9 months (if they can).



For hospitality businesses, this means a clear focus on local marketing and advertising.



<h4 class="wp-block-heading" id="h-booking-trends">Booking Trends</h4>



Organic search will remain the most popular booking channel. Over a third accounts for website traffic. Within this, mobile remains the primary source for website traffic (65 %) with mobile booking transactions rising by 27 %.&nbsp;



Therefore a well-optimised hotel website (for mobile and desktop) and SEO strategy are critical to maximise bookings.&nbsp;



<div class="wp-block-image"><figure class="aligncenter size-medium"><a href="https://stampede.ai/wp-content/uploads/2021/04/Screenshot-2021-04-14-at-12.40.44.png"><img decoding="async" src="https://image.stampede.ai/fill/300/171/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9TY3JlZW5zaG90LTIwMjEtMDQtMTQtYXQtMTIuNDAuNDQtMzAweDE3MS5wbmc=" alt="Booking Channels by %" class="wp-image-19888"/></a></figure></div>



The majority of the bookings still come through 3rd parties, although direct bookings have increased by 17% during the pandemic.



Due to market uncertainty, people prefer to book direct to benefit from more flexible booking conditions.



<div class="wp-block-image"><figure class="aligncenter size-medium"><a href="https://stampede.ai/wp-content/uploads/2021/04/Screenshot-2021-04-14-at-12.36.38.png"><img decoding="async" src="https://image.stampede.ai/fill/300/192/ce/0/aHR0cHM6Ly9zdGFtcGVkZS5haS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9TY3JlZW5zaG90LTIwMjEtMDQtMTQtYXQtMTIuMzYuMzgtMzAweDE5Mi5wbmc=" alt="Direct Bookings Trend" class="wp-image-19887"/></a></figure></div>



<h4 class="wp-block-heading" id="h-key-action-points-for-hotels">Key Action Points for Hotels:</h4>



<ol><li>Implement an agile strategy with multi-scenario planning</li><li>Communicate safety measures in place&nbsp; (96% have rated cleanliness &amp; hygiene as vital/important)</li><li>Adopt messaging &amp; imagery &#8211; make it relevant to the current situation (avoid showcasing crowds, big events etc.)</li><li>Clear brand positioning &#8211; adapt to changing customer needs and expectations</li><li>Targeting &#8211; individual messaging for each customer segment</li><li>Support direct bookings &#8211; highlight the benefits</li><li>Keep engaging with customers through various channels</li></ol>



There are many more interesting stats and findings in the report.



<a href="https://assets.stampede.ai/magnets/80-days-cutting-through-the-noise-the-return-of-travel.pdf">Get the full Hotel Insights 2021 report and start growing your hotel for a successful recovery. </a>

Grow Your Hotel Revenue Faster With These 7 Key Actions

<a rel="noreferrer noopener" href="https://www.thecaterer.com/news/hospitality-staff-poaching-rise-restaurant-worker-shortage" target="_blank">The Caterer</a>&nbsp;recently reported about&nbsp;staff poaching becoming a new tactic&nbsp;to nick employees from competitors in the run-up for the festive season. This news raises two main questions. How do businesses&nbsp;increase employee retention? And, can it be done without pay rises? That’s when&nbsp;internal communication&nbsp;comes in.



<hr class="wp-block-separator"/>



<h4 class="wp-block-heading" id="h-why-internal-communication-matters">Why internal communication matters</h4>



Internal communication is about&nbsp;creating engaged and loyal employees, which forms the basis for a long-term work relationship. It helps to build a community feeling and shows that you care about your staff the way you do about your customers. Ultimately it can also&nbsp;increase revenue and decrease training and recruitment costs.



<h4 class="wp-block-heading">Why you should implement a internal staff newsletter</h4>



It might be challenging to physically gather everyone around for a regular catch-up due to different shifts, etc. So, the easiest and most effective way to communicate with your employees is by sending out staff newsletters by email.



3 main benefits of an internal newsletter:



<h5 class="wp-block-heading">1) Streamlined communication</h5>



Internal communication will be key to ensuring&nbsp;smooth operations&nbsp;during the busy times ahead. Email newsletters are probably the easiest way to update everyone on what’s going on and coming up in your venue.



Compared to other communication tools like WhatsApp or Slack, you can also keep track of who has read it already and it doesn’t get lost in a feed of future messages.



Plus, you can also include your investors and advisors in your mailing list to keep them informed as well.



<h5 class="wp-block-heading">2) Simplified &amp; organised onboarding process</h5>



Many businesses will hire temporary staff to help them out during the festive season. A newsletter is a&nbsp;quick way to get those up to speed&nbsp;with all the basic information they need week-to-week.&nbsp;



Besides, as newsletters help build engagement, you might be able to turn your temporary workforce into fixed employees.



<h5 class="wp-block-heading">3) Motivational booster</h5>



A newsletter is a great way to motivate your staff by&nbsp;recognising all the hard work they’re doing. Let them be part of your achievements over the past months. But also motivate them for what’s coming up.



For more engagement, turn your newsletter into a two-way channel. Use it to&nbsp;gather feedback and ideas&nbsp;from your employees.



<h4 class="wp-block-heading">How to set up a internal staff newsletter?</h4>



The best part of a staff newsletter is that you don’t need any extra tools to get started. Take what you’ve got already to hand and&nbsp;use your existing customer marketing tool. This way, you get even more value out of it.&nbsp;



Basically, you&nbsp;approach your internal newsletter the same way you would with a customer one.&nbsp;Mix informative and engaging content and include lots of visuals. Your staff are busy, so you need to make it worth a read.



Here&#8217;re some quick steps and tips when crafting your internal newsletter:



<ul><li>Upload all your staff email addresses to a new “staff segment”</li><li>Create a branded “staff template” with recurring sections that you can reuse</li><li>Make it a regular thing &#8211; every fortnight or even monthly is probably enough</li><li>Curate different content ideas (more in part 2 of this article!)</li><li>Reduce your workload and turn it into a rotating task &#8211; get all your employees involved</li></ul>



Stay tuned for the&nbsp;second part of this article, where we’ll provide you with tons of content ideas for your next staff newsletter.&nbsp;



Need a hand with setting up your <a href="https://stampede.ai/how-it-works/marketing/#email">first internal newsletter</a>? <a rel="noreferrer noopener" href="mailto:contact@stampede.ai?subject=&amp;body=" target="_blank">Get in touch</a> with our team.

How Internal Newsletters Help You To Retain Staff [Part 1]

EnGenius Tech now a Stampede technology partner

New Data Source: Stampede x Toggle For More Repeat Customers

Introducing More Tools To Thrive – Stampede 2023 Product Update

Better Marketing For All

The Doner Kebab chain, owned by &#8220;The German Doner Kebabs&#8221;, has now chosen to power guest WiFi to their customers across the globe through Stampede.
 German Doner Kebabs is a fast food retailer that has created a healthy and nutritionally balanced approach to traditional kebabs and was described by <a href="http://www.timeout.com/london/restaurants/german-doner-kebab">Time Out London</a> as, “kebabs without the guilt”, they opened their first store in Berlin in 1989 and now have over 60 stores worldwide.
Stampede guest WiFi will allow the chain to analyse information about customers and also conduct two-way communication with them, engaging with customers in new ways.<img decoding="async" class="wp-image-4461 alignright" style="margin: 0px 0px 10px 10px; float: right; width: 146px;" title="Stampede German doner kebabs " src="https://cdn2.hubspot.net/hubfs/2735287/Imported_Blog_Media/12241172_1077785955573278_663192991988674778_n.png" alt="Stampede German doner kebabs " width="146" data-constrained="true" />
The service begins to act the moment a user connects to the free Wi-Fi network. Internet access is received after they log in with a social media account or by entering the info asked. It provides an opportunity to get to know the customers, thanks to information such as name, gender and language, which can then be used in order to send promotions, vouchers or messages to particular target groups, consisting of people who have per 
sonally visited the venue. The customers can then be directed to a Facebook-integrated welcome page, which allows them to add to the 920,000 current <a href="https://www.facebook.com/DonerKebabME">Facebook</a> page likes.
This kind of interaction allows the growth of theinternet fan base, which is especially useful in new venues, as the chain is aiming to add an additional 10 stores, in countries such as Canada, Russia, India and Bahrain.
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

Stampede Now Providing WiFi to German Doner Kebabs

Firstly we’d like to thank everyone who has been in touch already to find out more about using us to help with the contact detail collection.



As promised yesterday, we’d like to share <a href="https://marketing.stampede.ai/in-browser?message_id=mkm_ecac3cea89f5fef728f618e77581decc&amp;profile_id=" target="_blank" rel="noreferrer noopener">an example</a> of a fantastic reopening announcement email sent by The Waterway restaurant in the last couple of days. It’s one of the first reopening emails that we&#8217;ve seen but it really stood out.



 It starts with giving customers a taste of what to look forward to when returning. Then goes on to a six&nbsp;point breakdown of the measures they’ve taken to keep everyone safe, followed by a neat list of nine important updates to how things will operate at the restaurant.



 The list is extensive but not overly long. It covers ordering and paying, access to the venue, reservations, data collection and more. Everything that customers will need and want to know in advance.



 We especially like the picture of a staff member in a branded face mask for The Waterway!



 The email is a great showcase of how to reassure customers and generate demand at the same time at the start of your reopening communications. You can view the email in full <a href="https://marketing.stampede.ai/in-browser?message_id=mkm_ecac3cea89f5fef728f618e77581decc&amp;profile_id=" target="_blank" rel="noreferrer noopener">here.</a>



 If you’re looking to create something similar, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> and we can give you a short demonstration of the email builder, including our new preset template about reopening.

Client Spotlight: The Waterway

Imagine you’ve recently opened a newly-minted restaurant that you’ve dubbed the Gingerman Eatery. Since it just launched, awareness among your desired customer base is nearly non-existent, yet, you’re confident you can deliver a uniquely-gratifying, share-worthy experience that customers will rave about to their network of personal connections.&nbsp;



A group of friends have just walked into your establishment and like any smart restaurant owner, you’ve recently implemented a WiFi marketing solution in-store. After wrapping up the work week, this group is looking to unwind over dinner and drinks, like most young professionals. While waiting for their orders to arrive, they pull out their phones to nab some free internet. 



Upon connecting to the guest WiFi network, they immediately encounter a branded landing page that prompts them to take two required actions to successfully complete the WiFi authentication process: one, they must choose whether to receive communications from you and two, they must <a href="https://stampede.ai/blog/facebook-data-security-and-hospitality-wifi/">login via Facebook</a>. You now have five new customers added to your customer database who have provided their contact preferences for future communications from you. What’s more, by using social WiFi, each customer ‘checks-in’ at your venue, sharing their whereabouts to their respective Facebook communities. Now hundreds of like-minded followers are aware of your restaurant’s existence and the customers who have shared their location have provided an unspoken recommendation of your brand.&nbsp;



<h4 class="wp-block-heading">The Gingerman Eatery 2, Restaurant sans WiFi Marketing 0.</h4>



Their experience with the branded landing page doesn’t end there. You leverage this prime real estate to communicate current promotions (e.g. happy hour cocktails, buck-a-chuck oysters, ½ off sangria pitchers, foods on special, etc..) which prove powerful; the limited-time nature of the promotions encourages customers to spend more time and money. Your WiFi efforts have increased average order amount per guest by nearly +30%, ultimately increasing sales.



<h4 class="wp-block-heading">The Gingerman Eatery 3, Restaurant sans WiFi Marketing 0.</h4>



The bills have been paid and your customers have left. But you haven’t seen (or heard) the last of them! Since the opt-in process, you’ve gained the necessary permissions to send automated SMS messages and emails to first-time customers in order to convert them into returning customers. “Hey! We’ve missed you since your last visit. Come by this week and we’ll give you 10% off your entire order”, the text reads. Incentivised by the compelling offer, your customers happily oblige, returning for a repeat experience. Congratulations &#8211; your automated messages have cultivated a relationship with your customers and planted the seeds of loyalty.&nbsp;



<h4 class="wp-block-heading">The Gingerman Eatery 4, Restaurant sans WiFi Marketing 0.</h4>



Back at your office, you log into your analytics dashboard. Laid out before you is a treasure trove of data and actionable insights about your customers that feed into location based campaigns &#8211; automated, real-time, tailored engagement with consumers based on their behaviour. You decide to implement a proximity-triggered campaign for returning customers. After logging back into the WiFi, returning customers will be shown WiFi Stories (proprietary to the Stampede platform) &#8211; recent news, limited-time offers and upcoming events &#8211; that are delivered to the customer in an approach similar to Facebook or Instagram stories. Not only has maximum impressions been achieved, but sales have increased by the sense of urgency encapsulated in the <a href="https://stampede.ai/blog/introducing-stories/">WiFi Stories</a>. &nbsp;



<h4 class="wp-block-heading">The Gingerman Eatery 5, Restaurant sans WiFi Marketing 0.</h4>



This is WiFi marketing in action.&nbsp;



<h4 class="wp-block-heading">How does WiFi Marketing help grow Retail &amp; Hospitality businesses?</h4>



As we vividly illustrated in the example above, WiFi marketing is about bridging the physical and digital divide of your business, enabling a richer, data-driven in-store customer experience. &nbsp; Whether it’s a coffee shop, bar, pub, fast food joint, retail store or even a recently debuted hotel, businesses can grow through a robust customer engagement platform synonymous with WiFi Marketing.&nbsp;



Here are three powerful ways WiFi Marketing can help grow businesses, especially those in the retail and hospitality industries:



1. It gives you a clearer picture of how customers interact with your business &#8211; so you can communicate with them better.&nbsp;



While your WiFi Marketing platform is churning out automated campaigns, it’s also working to passively <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">gather customer data</a>. This data is comprised of behavioural data and demographic data. Behavioural data tracks how customers behave in store and include metrics like dwell time (how long they stay in-store), identification of new versus returning visitors, return frequency and more. What’s more, business owners have the ability to marry that behavioural data together with demographic data that’s living and breathing on social media. By signing into social WiFi, business owners can identify the age, gender breakdown and interests of opted-in visitors. All of this data is converted into customer insights that help inform future automated campaigns and overall marketing strategy.&nbsp; The analytics doesn’t stop there. With our Stampede platform, you can measure campaign effectiveness and redemption to determine post-campaign ROI.



2. It allows you to interact with your customers &#8211; even when they are miles away from your venue.&nbsp;



As we’ve demonstrated, WiFi Marketing bridges the gap between your customers’ digital and physical profiles by asking they opt-in to receive direct communications from you. Through the vehicles of email marketing, SMS messaging and social media marketing, business owners have a lifetime opportunity to engage with their customers. There’s a litany of levers you can pull within the Stampede platform: set simple rules to <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/">automate the sending of email or SMS messages</a>; drive push messages and coupons based on physical movement and/or demographics in real-time; message ‘at-risk’ customers based on days since visit; help create user-generated content by compelling customers to share stories about the venue on their social handles &#8211; all of these activities are part and parcel of an automated real-time, tailored engagement with your customers.&nbsp;



3. Finally, it generates top-of-mind awareness, helping to raise the profile of your brand to ultimately build brand equity



Don’t forget that WiFi Marketing is not just an automated marketing tool &#8211; it’s also doubles as a brand experience tool as well. The texts, emails, and engagements on social media are all designed to mimic how people interact with their friends and family today. Businesses at the end of the day are brands &#8211; and brands must be choosy about how they communicate with their customers if they want to elevate the brand experience. WiFi Marketing provides brands a golden opportunity that other marketing tactics, both digital and traditional, simply fail to provide &#8211; the art of conversation. By creating a one-on-one dialogue with your customer (versus treating them as passive recipients of hard sell messages), you’ll forge a stronger connection with your customers and consequently, increase positive brand perception that will pay off in the years to come.&nbsp;

WiFi Marketing: 3 Powerful Ways It Can Grow Your Business

<h4 class="wp-block-heading">A Serious Upgrade</h4>



This month we&#8217;ve gotten stuck in to upgrading the Marketing features in the Stampede platform. Here&#8217;s a quick summary of what&#8217;s new:



<ul><li>Customer segments to group your customers in to mailing lists</li><li>On-Demand emails and SMS messaging, send messages en masse without waiting for triggers</li><li>New email templates built in to make it easier and faster to send awesome messages to your customers</li><li>Updated navigation to accommodate new features</li><li>Preview panel for email HTML builder</li></ul>



<h4 class="wp-block-heading">Updated Navigation</h4>



<div class="wp-block-image"><figure class="alignright size-full is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/12/New-Nav.png" alt="" class="wp-image-13757" width="265" height="301" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav.png 600w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-264x300.png 264w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-150x171.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-592x673.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-53x60.png 53w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/New-Nav-79x90.png 79w" sizes="(max-width: 265px) 100vw, 265px" /><figcaption>Marketing Campaign Builder</figcaption></figure></div>



The first thing users will notice is we’ve made some changes to the way the Marketing and CRM areas of the platform look. There’s new menus to host the added features, plus some new icons and refreshed versions of existing ones.



The Marketing area of the platform will navigate slightly differently, with the step-by-step campaign builder down the left rather than across the top.



More on what this all means soon.



<h4 class="wp-block-heading">Customer Segments</h4>



With any platform that provides data based insights, there are always new means of making that data perform better for the user a.k.a. our customers.



In this latest update, we’ve created Customer Segments to help you communicate better with the customers that visit your venues.&nbsp;



Customer Segments can be built using any information gathered through your splash screen login form. You can create segments based on date of birth, time since last visit, gender, people currently in the venue and more.



Sitting with the CRM area of Stampede, you’ll find a number of preset segments we have set up to get you started. You can also create custom segments of your own design.



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852.png" alt="Customer Segments" class="wp-image-13752" width="755" height="526" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-300x209.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1024x714.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-768x536.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1536x1071.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1200x837.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-150x105.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-1920x1339.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-592x413.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-86x60.png 86w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Screenshot-2019-12-10-at-15.07.27-e1576601420852-129x90.png 129w" sizes="(max-width: 755px) 100vw, 755px" /></figure></div>



Once created, a segment will update dynamically for any new venue visitors added; those that update their details and people who make a return visit.



What can you do with these new segments? Read on&#8230;



On-Demand Email Marketing



This month we’re rolling out one of the most significant updates to our Marketing function since it was launched.



Until now, Marketing sent messages to customers when they triggered a certain condition, for example: “24 hours since last connection to venue WiFi”. You would have to wait until the condition (time since last connection) is met for an email to be sent automatically.



This latest update allows you to send more typical email marketing campaigns to groups of your customers when you choose. We&#8217;re calling this On-Demand Marketing. And this is where Customer Segments come in.



You can send on-demand emails &#8211; such as newsletters or menu announcements &#8211; to your chosen segments keeping anyone and everyone in your database in the loop. You can still use the trigger based, automated emails and text to turn new customers into repeat customers with ease.



When used together, Stampede’s Marketing is more effective and efficient than ever as a way to grow your business. Build a relationship with personalised automatic emails. Keep in touch with on-demand emails.



Here’s a quick step-by-step:



<ol><li>You pick (or create) a Customer Segment based on some criteria</li><li>The platform populates this with your customers who meet the criteria</li><li>This Customer Segment is then transferred to the Marketing area</li><li>You build an email, either from a ready-made template or a blank. A personalised and relevant message for the segment will make this work really well!</li><li>When the email is ready to send, hit the button and it’ll go to your customer segment</li><li>Watch the return visit numbers in Analytics go up!</li></ol>



We’ve also taken this opportunity to include 8 email campaign templates to Marketing.&nbsp; The new templates we’ve added are designed based on successful campaigns we’ve seen run on our system from actual customers. Just select the one you want, update it to your branding and send away!



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates.png" alt="" class="wp-image-13756" width="1077" height="497" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates.png 2048w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-300x138.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1024x473.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-768x354.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1536x709.png 1536w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1200x554.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-150x69.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-1920x886.png 1920w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-592x273.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-130x60.png 130w, https://website-backend.stampede.ai/wp-content/uploads/2019/12/Campaign-Email-Templates-195x90.png 195w" sizes="(max-width: 1077px) 100vw, 1077px" /></figure></div>



You can still build your own templates with the drag and drop editor or custom HTML. If you want to use the custom HTML option, we’ve also added a handy new preview panel so you can easily see the changes make as you go.



Bonus tip: Create a dynamic segment of customers based on if they are in the venue and send an immediate message to them!



<h4 class="wp-block-heading">Rounding Up</h4>



This is one of our most exciting updates to version 4.0. We&#8217;ve only scratched the surface of what&#8217;s possible with these new features, and we look forward to seeing how our users get creative with the new possibilities.



Our Customer Success team are on hand to guide you through the new features, end-to-end. You can reach them on <a href="mailto:support@stampede.ai">support@stampede.ai</a>, through Live Chat or on (+44) 0131 510 7008



<h4 class="wp-block-heading">Getting Started &#8211; Early Access</h4>



We&#8217;re giving selected customers Early Access to this new feature at no extra cost to get valuable feedback and establish best practises. To sign up for Early Access fill in the form below:



[contact-form-7 id=&#8221;13777&#8243; title=&#8221;Early Access Product&#8221;]

Product Update – Marketing

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][fildisi_modal modal_id=&#8221;leave-feedback&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][vc_column_inner width=&#8221;2/3&#8243;][vc_custom_heading text=&#8221;Feedback&#8221; use_theme_fonts=&#8221;yes&#8221;][contact-form-7 id=&#8221;2323&#8243; title=&#8221;Feedback&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/6&#8243;][/vc_column_inner][/vc_row_inner][/fildisi_modal][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;15599&#8243; bg_image_size=&#8221;responsive&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;5x&#8221; columns_gap=&#8221;60&#8243; font_color=&#8221;#ffffff&#8221; el_class=&#8221;try-it&#8221;][vc_column text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1583788662441{padding-top: 50px !important;padding-bottom: 40px !important;background-color: #1f2888 !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Check out our news&#8221; font_container=&#8221;tag:h2|font_size:45px|text_align:center|color:%23ffffff|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221;][fildisi_empty_space][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Go to Blog&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fblog%2F|||&#8221;][/vc_column][/vc_row]

Now Online

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#000000&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;19004&#8243; img_size=&#8221;medium&#8221;][fildisi_empty_space el_class=&#8221;m-hide&#8221;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Better together&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]Cloud controlled access points and the ability to offer beautifully branded captive portals, word class analytics and marketing automation all at the click of a button[/fildisi_slogan][fildisi_empty_space][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1530737589539{margin-bottom: 0px !important;}&#8221;][fildisi_empty_space][fildisi_single_image image=&#8221;13060&#8243;][fildisi_empty_space][/vc_column][/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;middle-content&#8221; font_color=&#8221;#0a0a0a&#8221;][vc_column width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1531064993448{margin-bottom: 0px !important;}&#8221; el_wrapper_class=&#8221;slider&#8221;][fildisi_single_image image=&#8221;13059&#8243;][fildisi_empty_space][/vc_column][vc_column width=&#8221;1/2&#8243;][fildisi_slogan title=&#8221;&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Captive Portal Analytics&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We&#8217;ve defined a new standard for captive portal analytics. This isn&#8217;t about bits and bytes, its about people connecting.[/fildisi_slogan][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#f7f7f7&#8243; section_id=&#8221;stickywicket&#8221;][vc_column][fildisi_callout title=&#8221;Get Started Now&#8221; heading=&#8221;h4&#8243; button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule-demo&#8221; button_class=&#8221;book-demo&#8221;]Using D-Link and nuclias for your in-venue WiFi?[/fildisi_callout][/vc_column][/vc_row]

D-Link

Managing online&nbsp;table bookings&nbsp;and handling online&nbsp;customer reviews&nbsp;are daily tasks for every hospitality operator. Despite how heavily connected bookings and feedback are in the customer journey, it’s surprising how disconnected they can be when it comes to data.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Aside from the obvious benefits of a slick customer experience, with the&nbsp;<a href="https://www.touchbistro.com/blog/restaurant-analytics/">data and insights</a> from both&nbsp;together, you can&nbsp;elevate your operations&nbsp;to the next level.



<h5 class="wp-block-heading" id="h-3-reasons-to-link-your-bookings-and-reviews-system">3 Reasons To Link Your Bookings And Reviews System</h5>



<h6 class="wp-block-heading">1) Get valuable operational insights</h6>



If you sync your customer’s feedback to the booking you will get access to the customer’s name and table.&nbsp;



From this, you can withdraw valuable&nbsp;operational insights,&nbsp;i.e. trace back who served the customers, what they have ordered, etc.&nbsp;



This is particularly useful if the customer has left a&nbsp;negative review. It will help you to better understand what might have happened and to&nbsp;take appropriate action.



<h6 class="wp-block-heading">2) Control your reviews</h6>



By linking both systems you have&nbsp;<a href="https://stampede.ai/blog/how-to-take-back-the-control-of-your-online-reviews/" target="_blank" rel="noreferrer noopener">better control of your reviews</a>.&nbsp;



Quite often it&#8217;s when the booking is first made that triggers the eventual customer feedback request.



But what if the customer is a no-show? In most cases, they will still get the feedback request. However, if your systems are connected, the systems know that the&nbsp;customer has actually been at your venue.&nbsp;



For example, once the customer has been checked in via the FOH booking system, a feedback email can be triggered for a certain time after that.&nbsp;



This way you also&nbsp;avoid fake or invalid reviews&nbsp;by customers who have never been to your venue, which can harm your overall score.&nbsp;



<h6 class="wp-block-heading">3) Optimise the full customer journey</h6>



You could say that your customer journey starts with the booking and ends with the review. If you now connect both, you can plot out the events in-between better.



This will give you a full,&nbsp;single customer view of their experience&nbsp;and the timeline of events.&nbsp;



It helps you to ensure that &#8211; from a customer perspective &#8211; everything runs smoothly from end to end. Action can be taken at key touch points. New opportunities for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised customer experiences</a> can be discovered with ease.



<h5 class="wp-block-heading">How To Use Reviews and Bookings Data To Increase Loyalty</h5>



There’s even more you can do with the&nbsp;combined data from your booking and feedback&nbsp;system.



Here are&nbsp;3 segmentation examples&nbsp;you can use to power up your marketing campaigns.



Has been at the venue but has not left a review&nbsp; -&gt; Send a review reminder, you can incentivise it if you want



Has been at the venue and has left positive feedback -> Reach out and send them a special offer if they refer you to family &amp; friends



Has been at the venue and has left negative feedback -&gt; &nbsp;Win-back campaign with a special offer



Want to fill in more seats more often?&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with our team to find out more about&nbsp;<a href="https://stampede.ai/get-bookings/" target="_blank" rel="noreferrer noopener">Stampede Bookings</a>.

3 Ways To Improve Customer Experience With Bookings & Reviews

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<h3 class="wp-block-heading">+ 280,000 new customer records</h3>



Growing their database with automated data capture. 
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png" alt="case study Reviews icon" class="wp-image-21805 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">+ 1,500 reviews</h3>



Automated requests for more and better reviews.
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-6 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png" alt="Case Study Icons Loyalty" class="wp-image-21240 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Case-Study-Icons-2-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">96% customer opt-in rate</h3>



A compliant and engaged customer database to support marketing efforts.
</div></div>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="340" height="340" src="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png" alt="case study save time icon" class="wp-image-21567 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons.png 340w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/05/Case-Study-Icons-100x100.png 100w" sizes="(max-width: 340px) 100vw, 340px" /></figure><div class="wp-block-media-text__content">
<h3 class="wp-block-heading">3 hours saved per week on review handling</h3>



All reviews gathered in one place for more detailed analysis. 
</div></div>
</div>
</div>



<h1 class="wp-block-heading" id="h-overview">Overview</h1>



<div class="wp-block-columns is-layout-flex wp-container-9 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
Montpeliers Group is a leading bar, restaurant and hotel collection based in Edinburgh. They currently run 7 venues across the city with plans to expand further.



Montpeliers Group uses <a href="https://stampede.ai/get-reviews/">Stampede Reviews</a>&nbsp;to better control their online reputation and grow their business. With Stampede, they can save valuable time replying to reviews and manage them in a much more efficient way across their portfolio.
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png"><img decoding="async" loading="lazy" width="807" height="1024" src="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png" alt="" class="wp-image-21799" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-807x1024.png 807w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-236x300.png 236w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-768x975.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-150x190.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46-592x751.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/06/Screenshot-2022-06-09-at-15.51.46.png 952w" sizes="(max-width: 807px) 100vw, 807px" /></a></figure>
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<figure class="wp-block-pullquote has-text-align-left"><blockquote>&#8220;We’re spending less time replying to feedback and more time bringing in sales. And from the customers’ point of view, the replying to the feedback is quick and efficient. And it has saved us a lot of money.&#8221;<cite>Tammie Hurrell &#8211; Area Sales Manager, Montpeliers Group</cite></blockquote></figure>



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<iframe loading="lazy" title="Succeed with Stampede - Montpeliers Group" width="500" height="281" src="https://www.youtube.com/embed/pe4zQh9z5vA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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Montpeliers Group

Research Found Gen Z Abandons Pubs and Clubs

[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; equal_column_height=&#8221;equal-column&#8221;][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Signup for our newsletter&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;fw-900&#8243;][vc_column_text]Sign up to our regular emails to get inspiration and insight from the latest trends in hospitality, marketing and data.
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Newsletter

<h3>Research reveals Brits only try new food &amp; drink venues 1-2 times a year</h3>
<h4>Millennials keeping “the local” tradition alive while Gen Z abandons pubs and clubs</h4>
Stampede, the Scottish start up that helps public venues turn their guest Wifi into a marketing platform, today released the results of new research into the habits of people in the UK going out pubs, bars, cafés and restaurants. <a href="https://stampede.ai/resources/british-social-routines-and-connectivity-report/">The report</a> shows that the British public are stuck in a routine of going to the same places repeatedly, that Londoners are surprisingly sociable patrons, that young people are ditching the local pub (as well as clubs) and that venue owners must do more to entice new customers. The report also dispels the myth that people are more likely to leave a bad review that a good one, and other surprising stats include the fact that 28% of Brits said they could go longer without sex than without data.
Key findings include:
<ul>
<li>Half of respondents said that they only try new venues when given a prompt (eg. a promotional deal or recommendation) – yet a quarter of people said that their favourite pub/bar puts no effort into marketing new deals and events</li>
<li>More than a third of Brits (38%) say they only try new venues to eat or drink less than once a year. The majority only try a new venue every six months or less</li>
<li>Millennials are the most regular pub and club patrons – gen Zs are the least: 25-34yr olds are the most likely to have a pub they consider their ‘local’ (85%) vs just 46% of 18-24yr olds. 30% of 25-34yr olds say they regularly go to clubs, vs just 7% of 18-24yr olds</li>
<li>Despite its reputation for being an unsociable city, Londoners are far more likely to have a pub they consider their local (77% vs a national average of 57%) and are the second most likely to know their pub landlords and restaurant owners (47%) only behind Northern Ireland (50%). Londoners are also more likely to try new venues more often – 69% said they try a new venue every month or whenever a new venue opens</li>
<li>One in five people said they only go to their favourite venue on special occasions</li>
<li>Contrary to popular belief, people seem to be just as willing to leave online reviews for positive eating experiences as well as negative. 36% of people said they had reviewed their favourite restaurant, but roughly the same percentage (35%) had left an online review for their worst eating experience</li>
</ul>
“On the whole, people are rarely as brave or adventurous as they’d like to think – we are all creatures of habit,” said Patrick Clover, Stampede founder and CEO. “People spend their entire lives going to the same venues over and over again out of routine, yet many are desperate to break the cycle. Thankfully all it takes is the right promotion, a good review or a suggestion from a friend and even the most unadventurous people will brave new experiences.”
“Yes, we were surprised to learn Londoners were so sociable. I’ll try to spark up a conversation next time I’m on the underground!”
Stampede also wanted to learn whether Brits were dependent on their mobile devices and understand their experiences of getting connected to wifi in popular venues. Related findings include:
<ul>
<li>62% of people said they feel better when they are connected to public wifi, even if they have data remaining</li>
<li>33% of women said they could go longer without sex than they could data</li>
<li>A quarter of men surveyed said they could forgo love and friendship for longer than data</li>
<li>More than half of respondents reported experiencing problems connecting to public wifi in the past – many reported problems with passwords not working (25%), not being able to find the right password (23%) and registration processes taking too long (22%)</li>
</ul>
“Being connected at all times has become part and parcel of modern life, and that includes drinks after work, big nights out and even dates. People want to stay connected, share their lives with others on social media and need their phones to use services like Uber to get them to and from their chosen venues. It’s a long time since Wifi was optional for venues, but sadly there’s still no accepted best practice on how to register – hence the problems people encounter with passwords hidden on blackboards which often don’t actually work. That’s why it’s Stampede’s mission to standardise Wifi across the UK so that people can get connected quicker, use the internet in public spaces more securely, and give venue owners the chance to make Wifi work better for them.

Research reveals insight to British social routines.

Edinburgh Festival Pairing for Montpeliers and Stampede

Save time with your email marketing planning this March! We’ve got 4 weeks of email marketing campaign ideas prepared for you. 



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 March will be a busy one for hospitality businesses! Springtime kicks off, Mother’s Day is coming up and Easter is only a month away. Time to push hard on your promotions and offers to keep your venue busy.



Below is a list of content ideas for each email to inspire your digital creations:



<h5 class="has-text-align-center wp-block-heading" id="h-week-1-28th-6th">Week 1: 28th &#8211; 6th</h5>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/1.png" alt="" class="wp-image-21191 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/1.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/1-100x100.png 100w" sizes="(max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-1-mother-s-day-is-coming-up-27th">Email 1 &#8211; Mother’s Day Is Coming Up (27th)</h6>



<ul><li>In-venue experience &#8211; pre-booking offers, e.g. a free glass of champagne, flower bouquets</li><li>At-home experience &#8211; meal-box offer</li><li>Gift ideas &#8211; gift card sales push</li><li>Promote Special events &#8211; e.g. cooking class</li><li>And don’t forget to include Grandmums in your offers/promotions</li></ul>
</div></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/2.png" alt="" class="wp-image-21190 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/2.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/2-100x100.png 100w" sizes="(max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-2-pancake-day-march-1st">Email 2 &#8211; <a href="https://www.standard.co.uk/reveller/foodanddrink/when-pancake-day-2022-why-we-eat-pancakes-on-shrove-tuesday-a4082781.html" target="_blank" rel="noreferrer noopener">Pancake Day</a> (March 1st)</h6>



<ul><li><a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=tjIVUPZIv9U" target="_blank">Short video</a> &#8211; how to make pancakes at home (reuse for your socials)</li><li>How to flip your pancakes like a pro (+ outtakes)</li><li><a rel="noreferrer noopener" href="https://www.bbcgoodfood.com/recipes/collection/pancake-day-recipes" target="_blank">Recipe inspiration</a> &#8211; our teams favourites</li><li>In-venue pancake deal &#8211; only this Tuesday</li></ul>
</div></div>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/3-1.png" alt="" class="wp-image-21189 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/3-1-100x100.png 100w" sizes="(max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-3-spring-offers">Email 3 &#8211; Spring Offers</h6>



<ul><li>Spring starts on the 20th &#8211; what are you most looking forward to?</li><li>Feature new dishes/drinks</li><li><a rel="noreferrer noopener" href="https://www.bbcgoodfood.com/howto/guide/whats-season-march" target="_blank">What’s in season</a> &#8211; highlight seasonal food</li><li>Upcoming offers/promotions</li></ul>
</div></div>



<h5 class="has-text-align-center wp-block-heading" id="week-2-7th-13th">Week 2: 7th &#8211; 13th</h5>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/4.png" alt="" class="wp-image-21198 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/4.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/4-100x100.png 100w" sizes="(max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-1-mother-s-day">Email 1 &#8211; Mother’s Day</h6>



<ul><li>Promote your offer and push for advance bookings </li><li>Share <a href="https://trulyexperiences.com/blog/mothers-day-gifts/" target="_blank" rel="noreferrer noopener">gift ideas</a> &#8211; gift card reminder</li><li>Ideas for <a href="https://www.goodhousekeeping.com/holidays/mothers-day/g676/mothers-day-brunch-recipes/" target="_blank" rel="noreferrer noopener">brunch at home</a> &#8211; promote meal-box offers<ul><li>Competition &#8211; share your mum’s best advice to win</li></ul></li></ul>
</div></div>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/5.png" alt="" class="wp-image-21197 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/5.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/5-100x100.png 100w" sizes="(max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-2-british-pie-week-7th-13th">Email 2 &#8211; British Pie Week (7th &#8211; 13th)</h6>



<ul><li>Special pie offer</li><li>Vote: Nation’s favourites is chicken &amp; mushroom and apple &#8211; what’s your favourite one?</li><li>Your team’s favourites with <a rel="noreferrer noopener" href="https://www.deliciousmagazine.co.uk/collections/pie-recipes/" target="_blank">recipes</a></li><li>Chef hacks &#8211; how to avoid a soggy bottom</li></ul>
</div></div>



<h5 class="has-text-align-center wp-block-heading" id="week-3-14th-20th">Week 3: 14th &#8211; 20th</h5>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/6.png" alt="" class="wp-image-21196 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/6.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/6-100x100.png 100w" sizes="(max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-1-happy-st-patricks-day-17th">Email 1 &#8211; Happy St.Patricks Day (17th)</h6>



<ul><li>All things Irish &#8211; <a rel="noreferrer noopener" href="https://www.countryliving.com/food-drinks/g2251/st-patricks-day-recipes/" target="_blank">food</a>/<a rel="noreferrer noopener" href="https://www.countryliving.com/food-drinks/g26326487/green-cocktails/" target="_blank">drink</a> ideas</li><li>Promote your St.Patrick’s Day event</li><li>Competition &#8211; dress to impress &amp; tag your friend</li><li>Share <a rel="noreferrer noopener" href="https://www.history.com/topics/st-patricks-day/st-patricks-day-symbols-and-traditions#:~:text=Each%20year%2C%20thousands%20of%20Irish,turn%20of%20the%2020th%20century." target="_blank">traditions</a> &#8211; did you know …?</li></ul>
</div></div>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/7.png" alt="" class="wp-image-21195 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/7.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/7-100x100.png 100w" sizes="(max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-2-behind-the-scenes-business-name">Email 2 &#8211; Behind The Scenes @ [Business Name]</h6>



<ul><li>World Storytelling Day (20th)</li><li>Introduce your team (newest/most senior member)</li><li>Showcase your venue &#8211; we’re ready for Springtime</li><li>Feature function rooms</li></ul>
</div></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/Untitled-design-1.png" alt="" class="wp-image-21199 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/Untitled-design-1-100x100.png 100w" sizes="(max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-3-easter-promotions">Email 3 &#8211; Easter Promotions</h6>



<ul><li>Only 4 weeks till Easter (March 17th)</li><li>Celebrate Easter at our venue &#8211; what to expect</li><li>Easter menu sneak peek</li><li>Easter social media competitions &#8211; virtual egg hunt</li><li>Pre-booking offer for family meals</li></ul>
</div></div>



<h5 class="has-text-align-center wp-block-heading" id="week-4-21st-27th">Week 4: &#8211; 21st &#8211; 27th</h5>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/10.png" alt="" class="wp-image-21193 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/10.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/10-100x100.png 100w" sizes="(max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-1-mother-s-day-final-push">Email 1 &#8211; Mother’s Day Final Push</h6>



<ul><li>Last chance to secure a booking</li><li>Meal-box orders closing soon</li><li>Gift card last-minute deal</li></ul>
</div></div>



<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="500" height="500" src="https://stampede.ai/wp-content/uploads/2022/02/11.png" alt="" class="wp-image-21192 size-full" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/02/11.png 500w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2022/02/11-100x100.png 100w" sizes="(max-width: 500px) 100vw, 500px" /></figure><div class="wp-block-media-text__content">
<h6 class="has-text-align-center wp-block-heading" id="email-2-coming-up">Email 2 &#8211; Coming Up</h6>



<ul><li>April preview, new menu, etc.</li><li>Upcoming events in April</li><li><a rel="noreferrer noopener" href="https://www.earthhour.org/" target="_blank">Earth Hour 2022</a> (26th) &#8211; dinner in the dark at-home ideas</li><li>Easter offers &amp; pre-booking deals</li></ul>
</div></div>







Also, make sure to check out our <a href="https://stampede.ai/blog/5-minute-guide-creating-great-subject-lines/" target="_blank" rel="noreferrer noopener">5 minute guide</a> on creating high-performing subject lines for your email marketing campaigns.



Need help setting up your next email? <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team who are happy to run you through it.

10 Email Marketing Campaign Ideas To Save Multiple Hours This March

Creating a&nbsp;personalised customer experience&nbsp;is a straightforward task for online retailers, as they can easily collect and&nbsp;use customer data insights. Thanks to digital innovation over the past two years, the hospitality industry can also now use the same types of customer data for personalisation.



<hr class="wp-block-separator"/>



 <a href="https://stampede.ai/blog/drive-revenue-and-loyalty-with-personalisation-part-i/" target="_blank" rel="noreferrer noopener">In part one of this series</a>, we had a look into why businesses should focus more on personalisation. This second part will dive deeper into how you gain customer insights and how you can use them to grow your business.



<h4 class="wp-block-heading" id="h-get-to-know-your-customers">Get to know your customers</h4>



By combining all your customer data from various tech tools, you are able to build a unique profile for each customer, which you can then use to create a personalised experience.



There are&nbsp;many data sources alongside your customer journey&nbsp;that allow you to get to know your customers. Some sources are more transactional, others focus on behavioural data.



Here’re the most important customer data sources to seek out and use for personalisation:



<h4 class="wp-block-heading" id="booking-system">Booking system</h4>



Booking systems mostly provide you with basic customer contact data. On top of that, you’ll also get insights into&nbsp;booking habits.



<ul><li>Do they book on a regular basis?</li><li>Do they usually book a table for 2 or more?</li><li>Do they have a preferred seating arrangement?</li><li>Did they book for a special occasion?</li><li>Did they book for events?</li></ul>



<h4 class="wp-block-heading" id="pos-and-order-pay">POS and Order &amp; Pay</h4>



Those systems certainly come with a lot of&nbsp;transactional data. But they are also rich in more specific insights around individual preferred&nbsp;food and drink choices.



<ul><li>What’s their average amount spent per visit?</li><li>High-spender vs. low-spender</li><li>Do they prefer to sit in or takeaway/delivery?</li><li>Do they order the same menu items?</li><li>Do they have a favourite drink/spirit?</li><li>How do they like their favourite dish? (e.g. burger medium…)</li><li>Do they have dietary preferences or allergies?</li></ul>



<h4 class="wp-block-heading" id="guest-wifi">Guest WiFi</h4>



Your WiFi data can tell you a lot about your&nbsp;customers’ behaviour. Those insights are really valuable for retention campaigns.



<ul><li>How much time did they spend in your venue?&nbsp;</li><li>Was it their first visit or are they a regular?</li><li>Do they have a preferred day?</li><li>Do they have a preferred time of the day?</li><li>Are they coming in for special events? (e.g. football, live music)</li></ul>



<h4 class="wp-block-heading" id="loyalty-program">Loyalty Program</h4>



Your loyalty program helps you to find out more about what your most loyal customers have in common (characteristics and purchasing behaviour).



<ul><li>How long does it take them to get a full card?</li><li>How long does it take them to redeem their cards?</li><li>How many points/stamps have they left?</li><li>What do they purchase to get a stamp?</li><li>How long have they been a customer?</li></ul>



<h4 class="wp-block-heading" id="use-customer-data-to-create-a-personalised-experience">Use customer data to create a personalised experience</h4>



Now it’s time to power your email and SMS marketing with all those customer insights and to start&nbsp;segmenting your database&nbsp;accordingly.



Some proven campaign ideas to increase conversions and spending:



<ul><li>Favourite food &#8211;&nbsp;“We know you love our … Get % off next time you order”</li><li>Birthday &#8211;&nbsp;“Drink for free”, “Get % when you celebrate your birthday with us”</li><li>Event bookers &#8211;&nbsp;“New event coming up, secure your space”</li><li>Re-engagement offer &#8211;&nbsp;“Haven’t seen you in a while”</li><li>Recommendations &#8211;&nbsp;“We thought you might like …”</li><li>Redeem stamp card &#8211;&nbsp;“Only 1 stamp left, come by today to get a free …”</li><li>Loyalty recommendations &#8211;&nbsp;“We’ve got a new coffee flavour for you to try”</li><li>Push loyalty usage &#8211;&nbsp;“Double stamp day today”</li></ul>



Need help sending out tailored email &amp; SMS campaigns?&nbsp;<a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">Get in touch</a>&nbsp;with one of our&nbsp;team who are happy to run you through it.

How To Bring Customers Back Using Customer Data And Personalisation [Part II]

[vc_row][vc_column][fildisi_slogan title=&#8221;Seamless installation&#8221; heading_tag=&#8221;h3&#8243; heading=&#8221;h3&#8243; subtitle=&#8221;Hardware Integrations&#8221; button_text=&#8221;&#8221; button2_text=&#8221;&#8221; el_class=&#8221;bx-caption&#8221;]We integrate with hardware from these renowned suppliers &#8211; if you are currently using other hardware, or need some to get started, we can arrange everything for you.[/fildisi_slogan][/vc_column][/vc_row][vc_row el_wrapper_class=&#8221;vendor-holder&#8221;][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image=&#8221;12370&#8243; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Learn More&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fsupported-hardware%2Faerohive%2F|title:Aerohive||&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; 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Here comes the second item on your Christmas shopping list, a&nbsp;Christmas email template.



With the right email builder tool to hand, creating email templates is much easier and quicker than you might think.



But first off, some quick tips that will make your emails stand out this season.



<h5 class="wp-block-heading" id="h-5-tips-for-creating-responsive-templates">5 Tips For Creating Responsive Templates</h5>



1. Stick to one&nbsp;colour scheme&nbsp;&#8211; find some festive season colour inspiration down below.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png"><img decoding="async" loading="lazy" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png" alt="Christmas colour palettes" class="wp-image-22617" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/4.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



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2.&nbsp;Use&nbsp;different elements and columns&nbsp;to make it easier to read and scan



3. Balance the&nbsp;text-to-image ratio&nbsp;&#8211; general recommendations are 60:40 for a better deliverability



4.&nbsp;Include&nbsp;multiple CTA buttons&nbsp;throughout the email to encourage bookings &#8211; opt for bright colours to make them stand out from the background



5.&nbsp;Use&nbsp;high-quality images&nbsp;to give customers a sneak peek



<h5 class="wp-block-heading">Making Of Our Christmas Templates</h5>



Here’s how our Christmas template is put together in more detail.



What makes this template so quick to assemble are the building blocks you can just drag and drop to the email.



<h6 class="wp-block-heading">The Header</h6>



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png"><img decoding="async" loading="lazy" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png" alt="Christmas template header" class="wp-image-22614" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/1.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



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<h6 class="wp-block-heading">The Main Body</h6>



For better readability and conversion, we’ve used a&nbsp;‘z’ pattern layout&nbsp;at the beginning.



It moves the readers&#8217; eyes in an alternating way between image and text and finishes with a call to action.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png"><img decoding="async" loading="lazy" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png" alt="Christmas template main body" class="wp-image-22615" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/2.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



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To break up the email, we&#8217;ve added an&nbsp;image with a text&nbsp;overlay&nbsp;element, which also brings an additional dynamic to the whole layout.



To finish off, we used the classic&nbsp;image above text layout.&nbsp;This&nbsp;is ideal to showcase all your offers or specials at one glance.



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<figure class="wp-block-image size-large"><a href="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png"><img decoding="async" loading="lazy" width="1024" height="579" src="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png" alt="Christmas template main body" class="wp-image-22616" srcset="https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1024x579.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-300x170.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-768x434.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-1200x678.png 1200w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-150x85.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3-592x335.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2022/10/3.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>



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For some additional Christmas marketing inspiration make sure to check out <a href="https://stampede.ai/blog/a-festive-checklist-to-spruce-up-your-seasonal-marketing/">this article</a>.