The popularity of order and pay solutions has grown massively over the last year. Lots of hospitality businesses looked into implementing (or already have) a similar solution at their venue.
If you’re still swaying about adding order & pay to your business, and need more advice keep reading. Our #PrepStartsNow partners StoreKit and Pour provide a closer look into the benefits of using such a system.
Here’s a quick summary of the main points:
How does Order & Pay work?
An order and pay solution lets your customers view your digital menu, place their order and pay all from their mobile device. It, therefore, allows for a contactless and safe interaction between your customer and staff, without the need for full table service.
Benefits of using an order & pay solution
Some might argue that an order & pay app has negative impacts on your customer experience as it removes the personal service which is what the hospitality industry is all about. However, research by Pour shows quite the contrary: 82 % of customers want to have the opportunity to order through an app. Your staff will still be at your venue to welcome and serve your customers.
The main benefits for your business:
- Increased sales (up to 63%) – upsell/cross-sales opportunities, promotions
- Higher flexibility – make quick changes to your digital menu
- Increased order accuracy
- Improved customer experience – quicker service
- Get data your on customers’ preferences
- Create a more branded and personalised digital experience
How to choose the right system for your venue?
Two main factors come into account when choosing the right order & pay solution for your business.
1. Speed and ease of use
One of the main purposes of implementing an order & pay solution is to help you streamline your processes and increase operational efficiency. Hence, the app has to be straightforward to use for your and your customers to avoid complaints.
In general, they come as a downloadable app or progressive web app. The latter is quicker to use as there is no need for a download and it can be used without creating an account. But keep in mind that strong customer WiFi will remove any unwanted friction from using the web app.
Integration allows for your systems to communicate and share data. Being able to collate data from various different systems into one place is crucial. So make sure the solution you want to use integrates with your POS, accounting, inventory management etc. for that all-important single customer view.
Read more on the following articles from our partners: