Google My Business (GMB) has recently rolled out updates to add new fields and info boxes specifically for physical locations like restaurants.
These new fields allow hospitality businesses to add details about their venues’ services, health and safety and dining options like those on Tripadvisor.
Over on the Are They Happy blog, there’s a detailed breakdown of the updates with screenshots.
Here are the some of the key areas of your profile that we’d recommend updating ASAP:
- Health and safety measures
- Takeaway, dine in, collection availability
- Outdoor and indoor seating
- Dining options (i.e. breakfast)
- Offerings, such as vegan, GF etc.
To update these settings
Go to your GMB then select Info in the left hand menu (desktop).
Scroll down until you see the “Highlights” section and in here you’ll find the new options to enhance your listing – it’s right near the bottom. Click the little pencil icon, then make your edits, and save.
Why is updating this important?
Richer detail in your listing not only provides potential customers with the info they want, but it also helps Google to get you in front of more potential customers.
Feeding this information into your profile will match your business with a wider number of consumer searches on Google. Without it, your business might not get featured when it should be.
For example: Someone searches “Takeaway near me”, and Google will use the information on the GMB profiles of nearby businesses to deliver results to that person.
The sooner these updates are in place, the sooner Google can start using them to get you in front of more potential customers. Don’t forget to check your other details, including opening hours, whilst you’re in your profile.
Reach out to our team if you need any further advice.