One major benefit of digital marketing – that has helped its soaring popularity – is the ability to track it’s cost and measure the return it is providing . Tools like Google Analytics and Facebook Pixel help businesses attribute online traffic to sales and revenue.
However, these tools have always come up short when it comes to attributing what happens in the real world to online marketing.
Which is why we are proud to introduce the Stampede Conversion Tracker
This new addition to the Stampede software allows hospitality businesses to track website visitors to who become in store customers, allowing them to track the impact of online advertising and subsequent web traffic into the real world for the first time.
How It Works
We follow your customers footprint, matching an online footprint to a pair of sneakers stepping into a bar or a hotel.
It’s like finding a left shoe print in the snow, and finding an identical right shoe print later on down a path. They’re the same person. Now that you know what their footprint is, you can find them elsewhere.
Currently, digital campaigns like pay-per-click advertising, social media, email campaigns measure their success by how much traffic they drive to a website, landing page or booking system.
But how useful is this website traffic? Does it drive people into bars, restaurants and hotels? Most of this online traffic is anonymous to the business. Usually it is tracked with Google Analytics and is simply shown as volumes of traffic or visitors.
At the other end people turn up to venues or premises and this generates revenue. What influenced their choice of location? Linking digital marketing to this is often impossible, or done in some basic way through the redemption of codes or vouchers bought online.
We’re taking the guesswork out of the success of your digital marketing. Anonymous website visitors are no longer anonymous, once they visit the venue and we match the footprints.
Stop Wasting Marketing Spend
We can help you stop wasting marketing money and allocate to those channels that prove they can generate a return for your business.
You can now target people based on their online activity, offline activity or a mixture of both. Have they been in for a meal last month and back on the website yesterday? Maybe some encouragement to come back this week would get that customer back sooner. An automated campaign to them is now possible.
Likewise, optimising your website becomes easier when you can see what pages and promotions result in actual footfall. You can get more value from your online spaces, knowing it will make a real difference to the bottom line.
Furthermore, measuring ROI is less of a guessing game and more of an exact science. No more comparing graphs of online visitors with footfall numbers and searching for a fleeting correlation.
And this is just for starters. We’ve positive that as our creative and inventive customers begin using this we’ll find more ways for it to help hospitality businesses make more money every day.
The Stampede Conversion Tracker works to create a complete picture of your customers’ journey, from online to offline. It gives businesses and marketers unparalleled, accurate measurement of their campaigns’ success.
Contact us to find out more about how Conversion Tracker works in your business.