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Without question, one of the most frustrating things in running a hotel is the tendency of guests to reserve a room but then cancel at the last minute. Or just fail to turn up altogether. It’s not just the annoyance factor, though; last-minute cancellations or no-shows have a real impact on the profitability of your hotel. How do you manage to reduce no-shows and cancellations in your hotel?







Independent hotels may suffer from this inconvenience more than most, due to a tendency (whether real or perceived) to have more lenient policies than multi-site corporations. While there is no solution that could promise to reduce these incidents to zero (we’re dealing with humans, after all!). There are a few simple methods you can use to greatly reduce both the likelihood and the impact of cancellations you suffer from this year. Ready to find out more? Let’s dive in!



<h4 class="wp-block-heading">Method #1: Have a Fair, but Clear Cancellation Policy</h4>



As we touched on in the introduction, the key reason that independent hotels may suffer from an above-average number of no-shows or cancellations is the relative <a href="https://www.hotelminder.com/8-tips-to-reduce-last-minute-hotel-cancellations-and-no-shows">lack of a clear policy</a>. Even more patchy enforcement of the policy.&nbsp;



Review your policy now. See how it compares to those of your competitors. You can usually find these quite easily by browsing to the “terms and conditions” section of their website. Your cancellation policy needs to strike a balance of fairness for both you and the guest. All kinds of things can happen to disrupt the plans of a traveller, after all, so it’s only fair to them to allow them to cancel. 



The more notice they give, the less the impact on your hotel. So make sure your policy reflects this crucial fact. Many hotels allow free-of-charge cancellations provided there is at least 48 hours notice. Giving you some time to make the reservation available to another customer.&nbsp;



It may also be wise to consider a more stringent policy for particularly over-subscribed times of the year. For example over Christmas, or when a large event regularly takes place in your area. Again, make sure that this policy is easy to understand. All your staff have to know exactly what the special policy is and what dates it applies to. Finally that it compares favourably to the cancellation policies by your competitors for the same timeframe.&nbsp;



<h4 class="wp-block-heading">Method #2: Make Sure your Cancellation Policy is Published and Enforced!</h4>



This may seem obvious, but it’s amazing how many hotels have their cancellation policy buried away where customers will only have their attention drawn to it once it’s already too late.&nbsp;



Anyone that makes a reservation, whether online, via phone, or any other method, needs to be provided with a copy of your cancellation policy so they can’t claim ignorance of it later! Ideally, they should confirm their acceptance of the policy when they make the booking. At the very least their booking confirmation should include a clear reference to it. Even if it’s just a short summary with a link to the full policy on your website.&nbsp;



Make sure all staff are trained to refer to the policy and enforce it, politely explaining the costs involved if doing so causes push-back from the customer. If you decide to allow discretion in the enforcement of the policy, you should make it very clear who is allowed to exercise this discretion. Give examples of circumstances that might allow them to do so &#8211; for example, extreme weather conditions.&nbsp;



Finally, any <a href="https://stampede.ai/blog/infographic-how-likely-are-people-to-act-on-promotions/">promotions</a> that you run, whether via email marketing or other advertising, should also include a clear reference to your cancellation policy. Best to cover all the bases!



<h4 class="wp-block-heading">Method #3: Encourage Guests to Communicate Changes to You&nbsp;</h4>



You should allow customers plenty of options to communicate any changes of their plans to you. Providing them with the option to submit a cancellation or re-schedule of their stay via email or live chat on your website will result in a reduction of no-show occurrences.&nbsp;



Some customers are just too embarrassed or shy to pick up the phone and have to explain to someone exactly why their plans have had to change! Give them as many options as possible to get in touch. Emphasise that you’re keen to hear from them and that you understand plans sometimes have to change at the last minute.&nbsp;



For example, if your policy states that cancellations with less than 24 hours notice have to be paid at the full rate. You could send a reminder email or text 36 hours before the reservation starts. Telling them that you are looking forward to seeing them and including all the ways they can let you know if their plans have had to change for any reason. Many <a href="https://www.hospitalitynet.org/opinion/4088497.html">hotel reservation systems</a> can be configured to send such reminders automatically. Though provided all the <a href="https://stampede.ai/blog/how-to-legally-and-safely-collect-and-use-customer-data-in-the-hotel-industry/">necessary information is captured</a> when the reservation is made initially.&nbsp;



Further reading: DIRECT BOOKING



Clear and consistent communication removes the worry of the unknown!&nbsp;



<h4 class="wp-block-heading">Method #4: Re-market Rooms that Become Available due to Cancellations</h4>



As we’ve covered, cancellations are a fact of life &#8211; you’ll never be able to avoid them altogether. Where many independent hotels are missing a trick is in taking advantage of the opportunity created by a cancellation. Use it to make an extra special offer available on the now vacant room.&nbsp;



A room cancellation, especially for one of your premium suites or stay options, give you a valid justification for letting someone else upgrade to. Even more book that room for a lower-than-usual cost. You will reap the rewards of a delighted guest (who will be more likely to tell others and share pictures of the room on their social media). In addition, you’ll recoup some of the monetary loss that the cancellation has caused.&nbsp;



You can advertise the cancelled room in various places. Your reception/bar, on the boards outside your property and of course on social media. Don’t forget your own database of customers, too. <a href="https://stampede.ai/blog/email-marketing-tips-for-the-hospitality-industry/">Email and text (SMS) marketing </a>are a powerful way to drive more traffic to your website and ultimately secure more bookings.&nbsp;



Further reading: <a href="https://stampede.ai/blog/effective-email-marketing-tips-for-hotels/">https://stampede.ai/blog/effective-email-marketing-tips-for-hotels/</a>



<h4 class="wp-block-heading">In Conclusion&nbsp;</h4>



We hope these methods for managing this frustrating aspect of running a hotel have given you plenty to think about and implement in your establishment. 



Do you want to find out more about how our solution could help you stay in touch with your guests? Get in touch!



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How to Reduce No-Shows and Cancellations in Your Hotel

Today’s consumers no longer wish or hope for everything to be instantly available, right at their fingertips &#8211; they expect it. This expectation is a by-product of our modern technology where people are now experiencing unparalleled levels of speed, mobility, and accessibility in obtaining information. To keep up with this new convention for immediate gratification and to ensure that consumers remain pleased, businesses are now marketing themselves in “real-time”. &nbsp;



While “real-time marketing” might sound intimidating (or perhaps exhausting?), the good news is that it is a concept that’s far easier to implement than it sounds.&nbsp;



In this article, we’ll take a look at what real-time marketing is, why it can benefit your retail business, and what types of real-time marketing strategies would best fit your retail outlet.



<h4 class="wp-block-heading">What Is Real-time Marketing?</h4>



Real-time marketing (often referred to as RTM), is precisely how it sounds &#8211; it’s marketing that takes place in the moment. The “moment” itself can take many forms. With reference to retail, it can be:



<ul><li>The moment that your product becomes available and;</li><li>The moment that a customer requires your product.</li></ul>



To explain further, RTM is about using the “moment” to maintain a consistent relationship with your audience using the most favoured methods of communication. In essence, it connects you with your audience during crucial moments when engagement will be most fruitful.



Consider this example:



Your brand is currently hosting a promotional evening. Guests have been invited to enjoy your store and familiarise themselves with your products. You have provided eats and drinks to make the event more enticing. By taking a picture of your guests enjoying their time at your event and then instantly posting this to social media (think Instagram, Facebook, Twitter, etc.), you have just marketed yourself in real-time. Your audiences will see this photo and they might pop in to join the festivities or they will be influenced by the beaming faces of your guests.&nbsp;



<h4 class="wp-block-heading">What Are the Benefits of Real-time Marketing for Retailers?</h4>



According to a recent study by Monetate and eConsultancy, UK vendors have reported a 26% increase in conversion rates as a result of real-time marketing <a href="https://oursocialtimes.com/real-time-marketing-increases-conversion-rates-by-26/">[1]</a>. This statistic is an indication that real-time marketing can work effectively.



Wouldn’t you like the opportunity to increase your customer base by 26%, if not more?&nbsp;



Real-time marketing has given retailers an opportunity to share their message in a specific context. It keeps you on your toes by ensuring that your marketing strategies and communication methods remain fresh, relevant, and up to date with the needs of your audience.&nbsp;



When used correctly, real-time marketing also has the following benefits:



<ul><li>It creates meaningful engagement that customers appreciate. Real-time data can be collected to understand the desires of an audience. Businesses can then use this understanding to give consumers what it is they are looking for in an engaging manner. Social media channels, for example, can be used to reach out to an audience and then you can communicate with potential customers by opening up a dialogue with them whilst in the “moment”. &nbsp;</li></ul>



<ul><li>It allows retail businesses to earn credibility. By feeding the need for instant gratification, your store will rise in credibility. This is not only because you are delivering on a promise but because real-time marketing allows you to identify a need before consumers know what they’re after. A good reputation is what thriving stores are built on.&nbsp;</li></ul>



<ul><li>It gives you more marketing content to work with. Each “moment” gives you the opportunity to create small snippets of information that can be used for marketing purposes. For example, if a customer has just given your store an excellent review, you can immediately share your new credibility on social media or on a promotional board behind the till.&nbsp;</li></ul>



<h4 class="wp-block-heading">What Types of Real-time Marketing Strategies Best Suit the Retail Industry?</h4>



We are now left with the question “how does one effectively engage the constantly-connected, ever-expecting, and demanding customer?&nbsp;



To help you kickstart your RTM strategies, we’d like to share the following tactics with you to help you get your store and products seen, appreciated, and supported:



<ol><li>Simply interact with your customers. Talk to your audiences both in-store and online. Respond to their queries instantly and reply with empathy and thoughtfulness &#8211; and always try to offer a solution or a promise to deliver.&nbsp;</li><li>Host events and share the hype. Product launches, promotional events, and even a casual sale are all scenarios where one could create a hype. You can share the build-up to the event, post photos and stories of the event itself, and then you can also ask guests for feedback on the event once it is over. This type of engagement gets consumers excited and stuck in “the moment”.</li><li>Share breaking news. Everyone loves a little gossip, so why not share little secrets on what new ranges of products customers can expect or you can share news on how well your store is doing and what it has achieved. This is one way of bringing the moment to a customer by showing them what it is they want.&nbsp;</li><li><a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">Offer visitors a free Wi-Fi hotspot.</a> This form of marketing is becoming very popular. It allows store visitors the satisfaction of having instant access to the information they require. At the same time, you can market to them while they browse your shop.&nbsp;</li></ol>



Endnote:



What’s important to note is that while real-time marketing can benefit brick-and-mortar stores, it’s also a great marketing tool for e-commerce businesses! By looking for those real-time moments and then sharing them at the right time and in the right space, you could be engaging your audiences and turning them into customer quicker than you could have ever imagined.&nbsp;



References:



<a href="https://oursocialtimes.com/real-time-marketing-increases-conversion-rates-by-26/">[1] Monetate and eConsultancy Statistics</a>



Photo by&nbsp;<a href="https://unsplash.com/@cobblepot?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Kit Suman</a>&nbsp;on&nbsp;<a href="https://unsplash.com/s/photos/mall?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a>

What is Real-Time Marketing in Retail?

<h4 class="wp-block-heading" id="h-clear-some-space-in-your-busy-schedule-with-these-ready-made-campaigns">Clear some space in your busy schedule with these ready-made campaigns</h4>



To simplify your marketing and save time planning campaigns at this busy time, we’ve created an Email Marketing Guide specifically for hospitality brands.



Download your FREE Email Marketing Guide for December 2023 now and start scheduling and promoting your campaigns.



Featuring 6 instant and seasonal campaign ideas, 4 ready-to-use templates and 8 additional resources from our blog.



Yes, there&#8217;s Christmas stuff but there&#8217;s so much more to get inspiration from here! Keep your audience engaged and your customers coming back for more.

December 2023 Email Marketing Guide

2023 Key Social Media Metrics To Track for Your Restaurant

The key to running a successful business is understanding who your customers are. So you can tailor your products or services to suit them. Going beyond vague age and gender brackets, <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">data analytics</a> can give you an accurate breakdown of exactly who is visiting your restaurant. As a result, you can make informed decisions on how to market what you do and to whom. Learn more about how you can use data analytics to get to know your customers in and out.







In the digital age, it’s never been easier to find data analytics to use to your advantage and get to know your customers. In fact, even social media can tell you the average age of your followers. Even more, when they are most active online, making it simple to build an overall picture. <a href="https://www.youtube.com/watch?v=6BVLVFH38ps">More advanced data analytics</a> can even share how often your customers visit you, how much they spend with you and what their interests are.



Such insight matters, because it’s the best way of getting in sync with what your customers really want. By doing so, you can improve your business model and streamline your overheads too.&nbsp;



<h4 class="wp-block-heading">Read minds</h4>



No crystal ball required. By having your customer data presented in a way that’s easy to toggle between, you can ensure <a href="https://www.wordstream.com/blog/ws/2017/04/06/how-to-market-a-product">your marketing hits a bullseye every time</a>. For example, if pizza is the most popular item ordered in your restaurant. You can deliver deals to your most loyal customers. When it comes to social media marketing, you could use storytelling to show your customers how your famous pizzas are made.&nbsp;



Compared with generic content you put out to try and boost your followers with no real insight behind it, this tactic is a lot more likely <a href="https://stampede.ai/blog/tracking-digital-marketing-roi/">to generate ROI</a>. That’s because you are getting to the heart of what your customers come to you for. If your analytics show people are searching for ‘pizza in Edinburgh’, then you can even tailor your paid posts to pick up on these keywords too.&nbsp;



<h4 class="wp-block-heading">Identify your best customers</h4>



It’s not a question of picking favourites here. Studying your <a href="https://www.towerdata.com/blog/what-is-customer-demographic-data">data analytics can paint an interesting picture</a> when it comes to your acquisition costs. In particular, who is responding best to your marketing. For example, if you are spending the most money trying to attract students. However, find out that your biggest customer base is working professionals coming in on their lunch break. This gives you a chance to reassess your marketing strategy. So that overall it’s a lot more cost-effective.&nbsp;



You can also understand who is spending the most money with you, and what are your most popular products or services. As a restaurant, this might be a particular meal deal you serve that’s popular with the lunchtime crowd. If your analytical tools are even more advanced, you can even identify what each individual customer orders most often, to <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">create tailored marketing.</a>&nbsp;



Further reading: <a href="https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/">https://stampede.ai/blog/personalise-your-customer-journey-at-your-restaurant/</a>



<h4 class="wp-block-heading">Target their location</h4>



Geography is huge when it comes to marketing your business. If your customers are coming from far and wide but your marketing is only concentrated to a 1-mile radius of your restaurant, you could be missing out on vital trade. Similarly, if you advertise nationally but 90% of your customers live within 5 miles of your restaurant. This could be eating up your marketing budget providing a poor ROI.&nbsp;



The great thing about data analytics is that you can find out <a href="https://marketingland.com/getting-back-to-basics-with-location-based-marketing-256512">the towns and cities closest to you</a> that are pulling in the most customers. You will be able to access both the reach and engagement, as well as the potential reach if you were to extend your campaign from the city to the whole county.



<h4 class="wp-block-heading">Maintain steady business</h4>



The thing about analytics is that it shows both upwards and downwards trends. <a href="https://www.whishworks.com/blog/big-data/data-analytics-explained">By studying your data regularly</a>, you can see when certain demographics aren’t purchasing as regularly. Or when the business as a whole is receiving less traffic to its social media pages, which is impacting bookings. Going beyond simply noticing less cash in the till, the specifics of who isn’t buying from you and why can allow you to take informed action.&nbsp;



For example, you might notice fewer students are visiting because it’s the end of the summer term. You can prep for freshers week to bring in even more trade than usual, to make up for the shortfall. In addition, you could switch to marketing towards families who are more likely to be receptive in the school holidays instead. Therefore, your data analytics can assist both your business forecasting and recovery too.&nbsp;



<h4 class="wp-block-heading">Conclusion</h4>



Do you know who your customers are? Answering this question accurately can be really tricky for any restaurant business. After all, customers tell you their order not their date of birth or any other key information that would help you tailor your marketing strategy better. Then there’s the challenge of getting this key information in the first place, especially in the age of GDPR.&nbsp;



Our branded WiFi portal allows your customers to keep connected. While simultaneously allowing you to be more connected to your customers too.&nbsp;By monitoring the connection closely you can get insight on how your business is performing. But also how to improve it.&nbsp;On the same time, you can use data analytics to get to know your customers better and reach out to them in a <a href="https://stampede.ai/blog/how-to-set-up-your-first-email-campaign-guide-2019/">more tailored way</a>.



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Using Data Analytics to Get to Know Your Customers

Compared: 4 Time-Saving Social Media Scheduling Tools [Updated 2023]

There’s no denying that loyal customers are a key revenue driver for any business. Their <a href="https://blog.hubspot.com/service/customer-loyalty-statistics" target="_blank" rel="noreferrer noopener">average spending is up to 67% higher compared to new customers</a>. More than ever, hospitality businesses should now up their efforts to increase customer loyalty to secure a steady revenue flow.&nbsp; A well-established way to get customers coming back and increase sales is by offering loyalty stamp cards. Collecting stamps at each visit and getting rewarded for it, what’s not to like about it?&nbsp;



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But how many of your customers are actually filling and redeeming their cards? And how long does it take them to obtain a full one?



<h4 class="wp-block-heading" id="h-the-problem-with-loyalty-stamp-cards">The problem with loyalty stamp cards</h4>



Getting customers to sign up for your stamp card is usually an easy task, keeping them coming back to use the card is another story. All the initial excitement and interest in collecting stamps tends to wear off over time. <a href="https://www.sciencedirect.com/science/article/pii/S0167811621000082" target="_blank" rel="noreferrer noopener">The average rewards program gets a redemption rate of only 13%.&nbsp;</a>



Using stamp cards will increase the chances of a customer coming back, but it can’t be relied upon entirely as a way to keep them coming back for more.



The key action here is to keep customers engaged on a frequent basis in a variety of ways, so they get their stamps too. Let’s uncover some loyalty card secrets.



<h4 class="wp-block-heading" id="h-how-to-keep-customers-engaged">How to keep customers engaged?</h4>



First of all, you have to stay front of mind with your customers. They probably have many loyalty cards from various different places. So it’s on you to regularly remind them that they have a stamp card from your place as well. It’s all about actively encouraging them to come back more often.



Also, when creating your rewards, focus on these questions:



<ul><li>Are they obtainable? Your average visit frequency helps you to determine the ideal number of stamps needed for a full card</li><li>Are they attractive? Which type of reward would your customers want? Are they worth collecting stamps for? Are your rewards relevant to your business?</li></ul>



<h4 class="wp-block-heading" id="h-email-sms-marketing-campaigns">Email &amp; SMS marketing campaigns</h4>



As ever, email and SMS marketing are a great tools to keep your customers interested and stay on top of their minds. It’s all about a friendly nudge to remind them of their loyalty stamp cards.



Here’s some inspiration for your campaigns to keep customers committed:



<h6 class="wp-block-heading" id="h-get-them-to-collect-more-stamps">Get them to collect more stamps:</h6>



<ul><li>&#8220;How many more stamps do you need? &#8211; a fresh batch of &#8230; arrived today, and we know how much you love them. Come by to get yours.&#8221;</li><li>“&#8230; more stamps to go. Come by today to get one extra stamp for every &#8230; “</li><li>&#8220;Special weekday deal &#8211; earn double the stamps when you buy &#8230;&#8221;</li><li>&#8220;Flash offer &#8211; Buy 1, Get 1 free on all cocktails from 6pm-9pm.&#8221;</li></ul>



<h6 class="wp-block-heading" id="h-get-them-to-redeem-their-full-stamp-card">Get them to redeem their full stamp card:</h6>



<ul><li>&#8220;Still haven&#8217;t redeemed your stamps?&#8221;</li><li>&#8220;Got a full card? You&#8217;re owed a free …, come by today and enjoy &#8230;&#8221;</li><li>&#8220;Don’t miss out on our special freebie for all redeemed stamp cards this month.&#8221;</li><li>“Your chance to win. All redeemed stamp cards from this month will enter a special prize draw.”</li></ul>



By the way, are you still using paper loyalty stamp cards? Everything we’ve said before is massively improved by going digital. Save money and gain more loyal customers faster with digital stamp cards.



<a href="contact@stampede.ai" target="_blank" rel="noreferrer noopener">Get in touch</a> to find out more about our digital stamp card solution.

How to Maximise Revenue from Your Loyalty Stamp Cards

We’re pleased to announce our latest integration for Stampede with order-and-pay provider <a href="https://storekit.com/" target="_blank" rel="noreferrer noopener">Storekit</a>.&nbsp;



This game-changing integration enables hospitality operators to turn transaction data into powerful marketing campaigns. In turn, this will improve revenues and profitability for hospitality brands working with Storekit and Stampede, whilst also providing the other benefits of both platforms.



<h2 class="wp-block-heading" id="h-who-is-storekit">Who is Storekit?</h2>



Year founded:&nbsp;Storekit formally launched in 2020, although&nbsp;they&#8217;ve been working in hospitality tech for over a decade&nbsp; What it does:&nbsp;With <a href="http://storekit.com/">Storekit</a>, your customers can order and/or pay from their smartphone, wherever they are. For table ordering, that means bigger orders, and a better customer experience. For takeaway, that means growing your audience and improving your bottom line. Why customers love it:&nbsp;Storekit is the easiest and most beautiful mobile ordering system on the market – they&#8217;re bringing world-class consumer software to independent venues. It&#8217;s easy for your customers, easy for your team, and easy for you.&nbsp; &#8220;More sales. That&#8217;s the best thing about Storekit. 100%.&#8221; – Savan, Owner, The Arch Pub&nbsp;



<h2 class="wp-block-heading" id="h-the-integration">The Integration</h2>



So, what does this new integration look like? For operators using Storekit, they can now sync their customer and transaction data into Stampede automatically. This adds a new interaction within Stampede, which can be used to create targeted marketing lists.&nbsp;



Then it’s over to Stampede’s Marketing to send out email and SMS campaigns specifically crafted for those customers, based on their transaction history from Storekit. You can even stack the interactions with other Stampede features for more detailed targeting.



And it comes full circle too. When those customers come back to the venue, or make another purchase through Storekit, that information is attached to the campaigns sent through Stampede. This gives operators a level of reporting and ROI tracking rarely seen for hospitality brands.



Here are some examples of the kind of mailing lists you could build now:



Customers who have: Spent over £500 (via Storekit) AND have a birthday in the next 4 weeks (via Stampede Guest WiFi)



What to send: Send them a special birthday offer, knowing that they’re likely to spend big at your venue



<meta charset="utf-8">Customers who have: Spent more than £1000 (via Storekit) AND have left a negative review (via Stampede Reviews) What to send: Send them a win-back campaign as part of service recovery and turn them back into a brand advocate.



<h2 class="wp-block-heading">Improving Your Profitability</h2>



When it comes to acquiring new customers, many hospitality businesses still depend heavily on third-party delivery partners like Uber Eats, Deliveroo and Just Eat. All of which come with huge costs and minimal profits.&nbsp;



The combined power of Storekit and Stampede can help operators improve profitability by moving away from depending on these third party businesses. Gather customer data and bring more orders direct to your order-and-pay. Then, keep them coming back and ordering more with intelligent marketing that you control.



<h2 class="wp-block-heading" id="h-working-together">Working Together</h2>



A shared philosophy by both Stampede and Storekit on what technology should do for hospitality brands has come to fruition via this new integration. Together, we want to provide restaurants, bars, cafes and more with the kind of tech previously only available to online and eCommerce businesses.



Angus Jackson, Co-founder at Storekit said &#8220;For us, it was a no brainer to integrate with Stampede; they&#8217;re building beautiful tech that fits perfectly with our product philosophy &amp; mission to support forward-thinking and ambitious operators. We&#8217;re really excited to see our mutual venues making use of the rich data that will be at their fingertips&#8221;



Our founder Patrick said “We don&#8217;t use this phrase lightly but this is a game-changer for our customers. Storekit’s order-and-pay product is best in class and the integration between Stampede and Storekit enables unparalleled visibility on the entire customer journey. “



<h2 class="wp-block-heading" id="h-getting-started">Getting Started</h2>



The integration is available to use from 2nd December. If you have both Stampede and Storekit already set up, integrating the systems takes only a couple of minutes. You can <a href="https://help.stampede.ai/en/articles/5778183-how-to-link-up-your-storekit-integration" target="_blank" rel="noreferrer noopener">find a guide here</a>, or talk to one of our team on live chat.



To learn about either Storekit or Stampede, and this latest integration you can <a href="https://calendly.com/stampedeae/stampede-demo-request" target="_blank" rel="noreferrer noopener">book a call with our team here</a>.

New Integration With Storekit

Are you thinking of opening a prohibition styled speakeasy serving custom-crafted cocktails flavoured with the latest Scottish gins? Or are you starting a pop-up cafe specialising in the latest trend? What about bucking all the hype serving up good old fashioned diner grub? No matter what type of food or drink you plan to serve your customers. There’s going to be one thing that your customers demand as soon as they enter your place: <a href="https://stampede.ai/how-it-works/wifi/">WiFi</a>. 



As a matter of fact, a recent survey showed that the most <a href="https://pos.toasttab.com/blog/restaurant-management-statistics">important technology feature for customers is free WiFi</a>. It&#8217;s a vital part of their overall experience and can influence their decision to come back or not. 







In order to give your customers the best guest experience, you need to get everything right. Including your decor, your staff, your food and, yes, your WiFi. With that in mind, here are our top five tips on how to set up WiFi for your restaurant or pub.



<h4 class="wp-block-heading" id="h-use-professional-wifi-equipment">Use Professional WiFi Equipment</h4>



You’ve poured your heart and soul into your new business. So are you going to let your customers sign in to the same crappy WiFi router that your internet company gives to pensioners downloading pictures of their grandkids? No. It’s time to put on your big boy pants and pay for a decent router. But buying the best doesn&#8217;t necessarily mean you&#8217;ll need to empty your bank account.



Our top <a href="https://stampede.ai/supported-hardware/">hardware recommendations</a> for seamless integration with Stampede include popular brands like:



<ul><li>TP-Link</li><li>Ubiquiti UniFi</li><li>Cisco Meraki</li><li>D-Link</li></ul>



The <a href="https://www.netspotapp.com/blog/wifi-security/explaining-wifi-standards.html">standard that WiFi</a> uses for connections is called 802.11, appended with letters to reflect the WiFi generation. For example, when WiFi was first released to the public, way back when in 1999, it was known as 802.a. As of 2022, the most widely used standard is 802.11ax or WiFi 6, coming with an even greater data transfer speed. 



But don’t sit around waiting for the latest standard to come out before you purchase your equipment. Since WiFi devices are backwards compatible, you shouldn’t have to worry about getting outpaced by technology.



<h4 class="wp-block-heading" id="h-big-place-go-mesh">Big Place? Go Mesh</h4>



If you&#8217;ve got a large pub or restaurant with lots of hidden nooks and crannies, then you&#8217;re going to want to go with a mesh network. The idea behind mesh networks is to provide all-around coverage for your pub or restaurant. Even better it eliminates any WiFi blind spots. A mesh network typically consists of a number of WiFi separate broadcast units. Usually, between two to four, that seamlessly integrate into one network. 



Hooking up mesh networks isn’t as difficult as it sounds. The router software usually takes care of the integration for you. Even though you may have up to 4 devices bouncing a signal around your business, customers only have to worry about connecting to a signal network. <a href="https://www.techadvisor.com/test-centre/network-wifi/best-mesh-wi-fi-network-systems-3661110/">This article in Tech Advisor </a>is a quick read and gives you a nice overview on some of the best mesh routers out there.



Here&#8217;s a <a href="https://stampede.ai/resources/bar-tonic/">case study we did with Bar Tonic</a>, one of our customers who rely on a good WiFi signal due to their special location.



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<iframe loading="lazy" title="Succeed with Stampede - Bar Tonic" width="500" height="281" src="https://www.youtube.com/embed/SVpZWzhhNBY?start=4&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div></figure>



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<h4 class="wp-block-heading" id="h-setup-a-captive-portal">Setup a Captive Portal</h4>



Alright, so you’ve got your network all set up and broadcasting. You’re getting a great signal from every location in your place of business. Even in the most distant bathroom stall. Now all you need to do is write up your network password on all the walls so your customers can connect, right? WRONG. 



You’ve just spent some bucks paying for a professional WiFi network for your business. So why give it away for free? By using a software product like Stampede, you can set up what is known as a <a href="https://stampede.ai/how-it-works/wifi/">Captive Portal</a>, to give your customers access to your shiny new WiFi network.



Here&#8217;s how it works: After a customer connects, they’re prompted to register for your network with their email address or using their social media account. Once they’ve verified their email, they’re logged in. No passwords to remember and no chalkboards on the wall. Just a much smoother customer WiFi experience.



The other cool part about a captive network is that it will <a href="https://stampede.ai/blog/get-your-customers-to-login-once-keep-them-always-connected/">automatically re-connect your customer</a> next time they pay you a visit. No more logging in! And the best part &#8211; at least for your business? You now have your customer’s email address that (with their permission, of course) you can use for our next tip &#8211; automated marketing.



<h4 class="wp-block-heading" id="h-use-automated-marketing">Use Automated Marketing</h4>



You’re providing free WiFi for your customers and, in return, you’re getting their data. So use it! When you have a customer login to your WiFi with Stampede, in addition to an email address, you can ask for other details on the <a href="https://stampede.ai/how-it-works/wifi/#portal">Captive Portal login screen</a>. Name, age, gender &#8211; anything you can think of. You can even add custom questions. This is a great place to ask your customer opinions about new menu items or specials you’re thinking about offering. And not to forget about the fact that you can customise the log-in screen to your own branding.



Once registered, you can import your customers&#8217; email into mailing list software like Mailchimp. Use software like Zapier to do thousands of different tasks, like importing emails into a Google Docs spreadsheet. 



Or, you can save time and have all your data conveniently in one place with <a href="https://stampede.ai/how-it-works/marketing/">Stampede Marketing</a>. Automated text or SMS messages are a great tool for <a href="https://stampede.ai/blog/a-5-step-recipe-that-creates-profitable-personalised-marketing-part-1/">personalised marketing campaigns</a> to bring customers back. Want to reward <a href="https://stampede.ai/resources/8-tactics-to-increase-customer-spend/">loyal customers</a>? Send them a message with a <a href="https://stampede.ai/blog/new-stampede-marketing-feature-unique-voucher-codes/">voucher</a> for a dessert on their third visit. Haven&#8217;t seen a customer in a while and want to get them back? Drop &#8217;em a coupon for a free drink &#8211; who can resist that?



<h4 class="wp-block-heading" id="h-get-social">Get Social</h4>



So you’ve got an awesome WiFi network with a Cative Portal set up in your pub or restaurant and your customers are loving it. Now it’s time to spread the word! Put your Instagram, Facebook and TikTok handles EVERYWHERE &#8211; menus, the walls, even on your receipts. Encourage your customers to share their experience and, more importantly, their photos. 



Take it one step further and use automated marketing to gather customer feedback with ease. Reviews help you build trust and attract new customers. With <a href="https://stampede.ai/how-it-works/automations/#reviews">Stampede Reviews</a> you can send an automated message after your customers have left the venue and ask them to leave you a review and write about their experience. What&#8217;s even better, you can access all major review platforms (Tripadvisor, Facebook and Google) from one dashboard, allowing for a much easier reputation management.



<h4 class="wp-block-heading" id="h-awesome-wifi-in-your-restaurant-or-pub-set-up">Awesome WiFi in Your Restaurant or Pub Set Up</h4>



Now you&#8217;ve got awesome WiFi that your customers love. They&#8217;re spreading the word about you all over social media and you&#8217;re keeping them loyal with automated marketing. That wasn&#8217;t so hard now, was it?



So, if you&#8217;re thinking about taking the plunge and opening up the restaurant or pub of your dreams, and see the importance of offering awesome WiFi. Why not give us a try? <a href="https://h.stampede.ai/meetings/stampede/demo">Get in touch</a> to find out how this could easily be implemented at your venue.

5 Tips for Setting Up WiFi for Your Restaurant or Pub [Updated for 2022]

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

What would you say if your Guest WiFi can do much more than simply offering an Internet connection to your customers? Even better, what if you could turn the cost for providing free WiFi into some sort of <a href="https://stampede.ai/blog/3-powerful-ways-wifi-marketing-can-grow-your-business/">tangible return</a>? This is where WiFi Marketing and its benefits come into place.



It allows you to use the information gained through your offered WiFi to increase your revenue, footfall, customer satisfaction and <a href="https://stampede.ai/blog/the-value-of-restaurant-marketing-automation/">much more</a>. But how exactly does that work? And how could your business benefit?







<h4 class="wp-block-heading" id="h-how-does-wifi-marketing-work">How Does WiFi Marketing Work?</h4>



<a href="https://www.stampede.ai/blog/articles/wifi-marketing-and-your-business">WiFi Marketing</a> is perhaps one of the most useful tools for businesses looking to engage with their customers in different ways. Check out this short video to get a better understanding of what it means and how easy it is to set-up with using Stampede.



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<iframe loading="lazy" title="WiFi Marketing | Stampede" width="500" height="281" src="https://www.youtube.com/embed/uX-Vy3m0dcg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div></figure>



<hr class="wp-block-separator has-css-opacity"/>



WiFi Marketing allows you to send individualised SMS and email messages to your customers, depending on their behaviour. Assuming, some customers regularly come to your venue, some only have been there once. How can you now use WiFi marketing to offer a much more personalised experience in both cases, positively <a href="https://stampede.ai/blog/how-hospitality-operators-can-use-data-to-reveal-loyal-customers">affecting overall loyalty</a>?



Example campaign ideas could be sending a customer a text message after their 5th visit to your venue. This message could contain a special offer, i.e. a free drink.



This offer is an effective opportunity to reward your customers for their loyalty. Not only helping them feel more valued by your brand but also significantly increases the chances of them returning to your venue and spending more money.



Same applies for turning one-time visitors into repeat ones. What about a special deal (15% your next food bill) to encourage them to re-visit. This offer can be triggered by all customers who have not been at your venue for let&#8217;s say a month. And who would not come back for such a deal?



Even more, these campaigns, once set-up, ran automatically. Therefore, especially handy for busy business owners who don&#8217;t have much time. Also, no IT or marketing expertise required, promised. 



<h4 class="wp-block-heading" id="h-why-is-this-better-than-original-marketing">Why Is This Better Than Original Marketing?</h4>



This new method of marketing is disrupting common marketing methods as we know them. To top all this, its unique way of user engagement has proven to convert up to 5x more customers than the industry average. Amazing right? 



Conversation rates show that 24.68% of people who receive a personalised SMS message are likely to return, which is significantly higher than the industry average.



In addition, there is much more you can do from the data obtained through your WiFi. Another key benefit of WiFi marketing can be seen in the <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">analytics</a> gained. These reach from valuable venue insights, such as dwell times and returning customers to average time spent. 



Based on these findings, special marketing campaigns can be used, for example, to boost quieter times.



<h4 class="wp-block-heading" id="h-sounds-good">Sounds Good?&nbsp;</h4>



Why not get started marketing your business with WiFi today? It&#8217;s easier than you think!&nbsp;

How WiFi Marketing Benefits Your Business

For decades, hospitality businesses have trusted in the power of human labour to keep their venues running. Artificial Intelligence (AI) promises more efficient operations and better-personalised experiences for their customers.&nbsp;



But while AI has comes with huge benefits &#8211; from automating mundane tasks to better understanding customers’ needs &#8211; it also poses potential drawbacks.&nbsp;



Before you decide whether or not integrating AI into your hospitality operations is right for you, take some time to consider both the pros and cons we lay down in this blog article.



<h2 class="wp-block-heading" id="h-how-ai-is-used-in-the-hospitality-industry">How AI is used in the hospitality industry</h2>



AI is being used in a variety of ways in the hospitality industry, from chatbots that assist with reservations to orders to automated systems that streamline check-in and check-out processes and marketing and sales automation.



It also comes with the ability to predict customer needs and preferences, which can help with recommendations, personalised service and upsell.



<h2 class="wp-block-heading" id="h-key-advantages-of-using-ai-in-hospitality">Key advantages of using AI in hospitality</h2>



<h4 class="wp-block-heading">1. Increased operational efficiency and productivity</h4>



With AI, businesses are able to streamline their operational and administrative processes and automate tasks. This allows for a significant increase in productivity and better resource management.



Moreover, with less manual handling required, there is a reduced chance of human error. Especially when dealing with customer data or uploading and updating spreadsheets, which can be prone to mistakes.



Marketing teams can massively improve their efforts with AI. For example, use data insights to build defined customer segments. The foundation for email and SMS campaigns that really resonate with customers and drive them back to their venue.&nbsp;



With clever <a href="https://stampede.ai/downloads/hospitality-marketing-automation-playbook">campaign automation</a>, operators can additionally save valuable time and staff can focus on more crucial tasks.



<h4 class="wp-block-heading">2. Reduced costs</h4>



With the rise of AI, there are new opportunities for hospitality businesses to cut costs.



Routine and repetitive tasks can easily be automated, saving on labour costs. Besides, by implementing AI, operators can bypass ongoing staff shortages.



It also allows for more efficient and accurate decision-making backed by real data insights. So without relying on guesswork, operators can ultimately reduce unnecessary costs in the long run.



<h4 class="wp-block-heading">3. Improved customer experience</h4>



The key to retaining customers is to ensure that they have a memorable experience when interacting with your brand. This is where the use of AI comes in.&nbsp;



Businesses can create a much more personalised and tailored experience that is based on customers’ preferences and behaviours.



Moreover, AI can help to connect all of a customer&#8217;s interactions with a brand across various digital channels. This contributes towards a more unified and seamless online experience.&nbsp;



<h4 class="wp-block-heading">4. Better forecasting</h4>



In today&#8217;s fast-paced environment, having accurate and timely forecasts can mean the difference between success and failure.&nbsp;



AI has the ability to analyse vast amounts of customer data in a second and provide insights into revenue opportunities that may have otherwise been missed.&nbsp;



Perhaps even more importantly, AI can predict market trends, giving businesses an edge in their strategic planning. By leveraging the preciseness of forecasting, businesses can make smarter decisions, allocate resources more effectively, and ultimately, increase their bottom line.



<h2 class="wp-block-heading" id="h-main-disadvantages-of-using-ai-in-hospitality">Main disadvantages of using AI in hospitality</h2>



Although AI has the potential to take business operations to the next level, it comes with its share of disadvantages that should also be considered.



<h4 class="wp-block-heading">&nbsp;1. Impersonal service</h4>



One major issue with AI is the loss of the human touch. Whether it&#8217;s automated customer service systems or self-checkout kiosks, these rather impersonal experiences can negatively affect customer satisfaction.



AI systems can never fully replace human intuition and judgement, which can also lead to errors and inaccuracies in service.&nbsp;



No doubt, the human element is vital to creating a warm and welcoming environment. It&#8217;s through genuine connections with staff that customers feel valued and it&#8217;s those connections that keep them coming back time and time again.



<h4 class="wp-block-heading">2. System failure</h4>



Running a hospitality business is a complex task that requires a lot of moving parts to function well. The success of operations depends heavily on all of the systems working properly.



Unfortunately, when these systems fail, they can cause serious disruption to the entire operation. Rooms may be double-booked, orders may be lost or misplaced and customers may be left waiting for extended periods of time.



As a result, unsatisfied customers and negative reviews can quickly pile up, causing lasting damage to the business.&nbsp;



To mitigate the risk of system failure, it’s important for hospitality operators to have a plan in place in case their AI tool breaks down. By being proactive and prepared, they can ensure a seamless experience for their customers.



<h4 class="wp-block-heading">3. Technological limitations</h4>



The hospitality industry requires technology tools that cater to their particular needs. Customer interactions happen both online and offline. Generic AI tools might not align with their specific requirements and might therefore create more work than taking off the workload if not set up properly.



Even with the right technology tools to hand the various systems used need to interact and talk to each other. Without those <a href="https://stampede.ai/blog/5-common-data-integration-flaws-in-hospitality-tech">integrations</a>, the data flow is disconnected and operators are not able to generate a single customer view.



<h4 class="wp-block-heading">4. High implementation costs</h4>



The implementation of these tools often comes at a high cost, making them unaffordable for smaller venues. This situation has forced operators to carefully weigh the pros and cons before deciding if it is worth investing in AI tools.&nbsp;



While AI can bring about significant returns, it may not be a worthwhile investment for all businesses. However, as technology continues to advance, we may see a rise in more cost-effective solutions that cater to a range of budgets.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



In conclusion, there are pros and cons of using AI in the hospitality industry that should be taken into account.&nbsp;



Technology can be used to save money, increase efficiency, improve customer experience and enable more precise forecasting. However, many operators are still struggling with the lack of human element when it comes to dealing with customers and their needs.&nbsp;



Furthermore, technological limitations should not be disregarded as they might also cause certain problems when it comes to adapting AI to existing processes.&nbsp;



Finally, before making any investments in AI, operators should evaluate the costs associated with them as this could highly affect their financial situation.&nbsp;



All factors taken into consideration, applying AI technology correctly can prove extremely beneficial for restaurants and the hospitality industry in general.



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

Home

The tinsel is down, the streets are filled with discarded Christmas trees and you&#8217;ve finally pieced together what happened on New Year&#8217;s Eve. That can only mean one thing: 2018 is here and there&#8217;s not a damn thing you can do about it.

But that&#8217;s ok, since we here at Stampede are always looking to the future. The past is past and onward and upward.  That&#8217;s why we wanted to take this opportunity to showcase some of the trends and events we see happening with WiFi in 2018.
<h3>Still Champion &#8211; 802.11ac</h3>
Approved in 2012 and introduced to consumers the next year, 802.11ac is the current wireless standard used throughout the world. For now. Nipping at 802.11ac&#8217;s heels is the next breed of wireless standards &#8211; 802.11ax. The killer feature behind this latest standard is something called OFDMA, short for Orthogonal Frequency-Division Multiple Access. This this technology allows one access point to to host multiple devices on the same WiFi channel, which will greatly boost the capacity of routers and access points for heavy usage areas like stadiums and public spaces.
But that doesn&#8217;t mean you&#8217;ve got to trash your current network setup and start shopping. The 802.11ax standard hasn&#8217;t been approved by the IEEE yet, so it might not be until 2019 that we see the next generation of WiFi.
<h3>Intent Based Networking</h3>
IBN started popping up on the radar in 2017 and will start to get mainstream in 2018. IBN utilizes Machine Learning to make networks smarter and faster. Think of IBN as the first step towards Skynet from the Terminator movies. IBN probably won&#8217;t make much difference to you if you&#8217;re simply offering WiFi to customers in your local coffee shop, but if you&#8217;re managing WiFi as part of a larger network topology, you could see IBN making your networks in 2018 more hassle free.
<h3>5G Makes an Appearance</h3>
5G, the cellular connectivity standard that follows (naturally) 4G is finally going to get a rollout in 2018. Expect 5G to hold center stage at the <a href="https://www.ces.tech" target="_blank" rel="noopener noreferrer">Consumer Electronic Show</a> that begins in January. In the United States, both Verizon and AT&amp;T are <a href="http://www.zdnet.com/article/5g-takes-center-stage-at-ces-2018-with-actual-deployments-later/" target="_blank" rel="noopener noreferrer">planning rollouts for selected markets in 2018</a>. However, there is still some confusion surrounding 5G &#8211; including exactly WHAT consitutes 5G. There&#8217;s concern that unscrupulous providers might just take a gussied up 4G signal and rebrand it as 5G. Still, don&#8217;t expect WiFi to be consigned to the dust bin quite yet. There are sill 8 times as many devices connected to WiFi networks than there are to mobile networks.
<h3>Growth of Free WiFi</h3>
It&#8217;s becoming more and more common to see cities launching free WiFi initiatives and this isn&#8217;t going to be stopping any time in 2018. If fact, it&#8217;s predicted that by 2020 the <a href="https://www.vpnmentor.com/blog/free-wifi-hotspots-research/" target="_blank" rel="noopener noreferrer">number of public WiFi hotspots will grow to 549 million</a> &#8211; that&#8217;s a sevenfold increase from the 2015 figure of 64 million. It&#8217;s predicted that there&#8217;s going to be so much free WiFi, in fact, that mobile providers are already starting to grow concerned.
<h3>WiFi As a Service</h3>
You&#8217;ve seen it with software packages like Office365 and Adobe Creative Suite, streaming services like Netflix and Hulu, and now even movies theaters are offering a monthly subscription model for all you can watch flicks. So why not the same thing with WiFi? Introducing WiFi-as-a-Service, the latest entry into the monthly recurring revenue model marketplace. WiFi as a service makes a lot of sense to businesses, who would rather, you know, be running their businesses instead of wrestling with persnickity WiFi controllers and updating passwords. The other advantage to this model is that firmware and other upgrades can be done automatically through the cloud. Which can come in handy the next time there&#8217;s an issue <a href="https://www.stampede.ai/blog/wpa2-breach-is-your-wifi-safe" target="_blank" rel="noopener noreferrer">like the recent WPA2 breach</a>. 
<h3>What Else Will 2018 Hold?</h3>
It&#8217;s hard to say exactly what&#8217;s around the next bend. But that makes high tech kind of exciting, isn&#8217;t it? In any case, if you&#8217;re ready to step into the future by offering safe and secure WiFi for your business, why not give Stampede a try?
<a class="eut-modal-popup" href="https://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a>

WiFi as a Service and other Trends for 2018

Firstly we’d like to thank everyone who has been in touch already to find out more about using us to help with the contact detail collection.



As promised yesterday, we’d like to share <a href="https://marketing.stampede.ai/in-browser?message_id=mkm_ecac3cea89f5fef728f618e77581decc&amp;profile_id=" target="_blank" rel="noreferrer noopener">an example</a> of a fantastic reopening announcement email sent by The Waterway restaurant in the last couple of days. It’s one of the first reopening emails that we&#8217;ve seen but it really stood out.



 It starts with giving customers a taste of what to look forward to when returning. Then goes on to a six&nbsp;point breakdown of the measures they’ve taken to keep everyone safe, followed by a neat list of nine important updates to how things will operate at the restaurant.



 The list is extensive but not overly long. It covers ordering and paying, access to the venue, reservations, data collection and more. Everything that customers will need and want to know in advance.



 We especially like the picture of a staff member in a branded face mask for The Waterway!



 The email is a great showcase of how to reassure customers and generate demand at the same time at the start of your reopening communications. You can view the email in full <a href="https://marketing.stampede.ai/in-browser?message_id=mkm_ecac3cea89f5fef728f618e77581decc&amp;profile_id=" target="_blank" rel="noreferrer noopener">here.</a>



 If you’re looking to create something similar, <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> and we can give you a short demonstration of the email builder, including our new preset template about reopening.

Client Spotlight: The Waterway

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Now Online

Data is a good thing. Here at Stampede we like data. As a business owner, you should like data, too. But how can you get more data? And what&#8217;s the link between <a href="https://www.bizjournals.com/sanfrancisco/news/2019/09/26/how-small-business-owners-use-guest-wifi-to.html">data capture and your WiFi</a>?







We know you&#8217;re probably busy running your business and don&#8217;t have much time getting your head around complicated data capture and marketing related stuff. Which is precisely why we made it so easy for you to capture all sorts of interesting <a href="https://stampede.ai/blog/5-tips-for-setting-up-wifi-for-your-restaurant-or-pub/">marketing data </a>about your customers. And the best part, no IT or marketing knowledge required. So better <a href="https://stampede.ai/blog/getting-started-with-guest-wifi/">get started </a>now. 



<h4 class="wp-block-heading">Start With Your Data Capture</h4>



First things first. What kind of data do you want to capture? Well, there&#8217;s the normal &#8220;boring&#8221; marketing stuff like names, ages, gender, postcode and so on. Sure, that&#8217;s all useful, but the really cool part in&nbsp;Stampede&nbsp;is the ability to write your own custom questions. Sounds amazing, it is!



So, what else could you ask for then? Well, whatever question you can dream of, you can ask it on your splash-screen for users to answer. So, what is your favourite drink? Are you more a g&amp;t fan or do you rather prefer a traditional pint? The sky is the limit or in this case, the data captured is. 



Good to know. The splash-screen appears instead of the usual type in your (way-too-long) password on the wall. That way you can also <a href="https://stampede.ai/resources/branded-experience/">brand </a>the splash-screen to give it clear brand recognition. 



What good does that do? (Sure sure have a lot of questions, but we don&#8217;t mind)



Well, for example, this is a great way to run a quick survey. Thinking about getting the latest hipster IPA on tap? Write up a quick question in Stampede to see what your customers think (It&#8217;s ok if you don&#8217;t like IPAs. Or hipsters. We&#8217;re for beer equality here at Stampede.)



<h4 class="wp-block-heading">There Is More to Discover</h4>



What else can you do with your shiny new data? How about building up an <a href="https://stampede.ai/blog/how-marketing-with-wifi-benefits-your-business/">email marketing </a>list so you can send out a monthly newsletter or a coupon for your latest signature dish? You can also send out special offers to customers whose birthday is coming up, or for those who have not been at your venue for a while. All this contributes to overall better customer experience and of course to more <a href="https://stampede.ai/blog/engaging-customers-through-wi-fi-marketing/">loyal customers</a>. Who says no to that?



And of course, don&#8217;t forget the <a href="https://stampede.ai/blog/the-marketing-power-of-wifi-analytics-for-your-business/">data analytics.</a> Sounds a bit terrifying, too many numbers and figure? That&#8217;s why our dashboard gives you an easy to understand overview of all your data, presented in a nice way. From that, you&#8217;ll get a better understanding about dwell times, repeat customers, the average time spent at your venue etc. 



Got curious? Want to see more? 



Here&#8217;s a short video showing you how you can get up and running quickly with WiFi data capture in Stampede.



<hr class="wp-block-separator"/>



<figure><iframe loading="lazy" src="https://www.youtube.com/embed/hxS07gP8xFo" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure>



<hr class="wp-block-separator"/>



Easier than you thought, wasn&#8217;t it? So what are you waiting for? Why not try it out?





Have any further questions? Want to get started right away and capture more data?



<h2 class="wp-block-heading"><a href="#schedule-demohttps://calendly.com/stampedeae/stampede-demo-request?month=2020-02">Click here to get started.</a></h2>

Getting Started with WiFi Data Capture in Stampede

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; padding_bottom_multiplier=&#8221;&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column][vc_custom_heading text=&#8221;Ready To Grow?&#8221; font_container=&#8221;tag:h2|font_size:60|text_align:center|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;fw-solid&#8221;][vc_column_text]
<h5 style="text-align: center;">Please choose from one of the options below</h5>
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[/vc_column_text][/vc_column][vc_column width=&#8221;1/4&#8243; tablet_sm_width=&#8221;hide&#8221; mobile_width=&#8221;hide&#8221; text_align=&#8221;center&#8221; css=&#8221;.vc_custom_1661448606408{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-right-color: #1f2888 !important;border-top-color: #1f2888 !important;border-bottom-color: #1f2888 !important;border-radius: 10px !important;}&#8221; el_class=&#8221;action-box&#8221;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][vc_custom_heading text=&#8221;Book a Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;text&#8221; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][vc_column_text]Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;2-5&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;medium&#8221; image=&#8221;22089&#8243; image_shape=&#8221;extra-round&#8221; link=&#8221;url:https%3A%2F%2Fstampede.ai%2Frequest-quote%2F|title:Get%20a%20Quote&#8221; el_class=&#8221;zoom&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;3-5&#8243;][vc_column_text css=&#8221;.vc_custom_1661436164898{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}&#8221;]
<h2><a style="color: #ff3a9b;" href="https://stampede.ai/request-quote/">Get a Quote</a></h2>
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Fill in a quick form to build your ideal Stampede package and we&#8217;ll put together a custom quote for you.
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Want to dive in and look around for yourself? Create your Stampede account in just a couple of minutes and our team will be here to support you.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; columns_gap=&#8221;15&#8243; equal_column_height=&#8221;middle-content&#8221; desktop_visibility=&#8221;hide&#8221; tablet_visibility=&#8221;hide&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column css=&#8221;.vc_custom_1661434797657{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-left-color: #1f2888 !important;border-left-style: solid !important;border-right-color: #1f2888 !important;border-right-style: solid !important;border-top-color: #1f2888 !important;border-top-style: solid !important;border-bottom-color: #1f2888 !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][fildisi_single_image image_type=&#8221;image-link&#8221; image_mode=&#8221;square&#8221; image=&#8221;22087&#8243; link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampede-web%2Fnew-customer&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; mobile_width=&#8221;1-2&#8243;][vc_column_text css=&#8221;.vc_custom_1661436193144{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]
<h2><a style="color: #ff3a9b;" href="https://h.stampede.ai/meetings/stampede/demo">Book a Demo</a></h2>
[/vc_column_text][/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1661436113271{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;]
Book a screen-share demo at a time to suit you with one of our specialists to learn more about Stampede and see how it works in real-time.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column text_align=&#8221;center&#8221;][vc_column_text]For anything else please <a href="https://stampede.ai/contact/">contact us:</a>
contact@stampede.ai 
(+44) 0131 510 7008[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][fildisi_flexible_carousel items_per_page=&#8221;1&#8243; items_tablet_landscape=&#8221;1&#8243; items_tablet_portrait=&#8221;1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22146&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848770854{padding-bottom: 35px !important;}&#8221;]Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of over 50% with guests coming back in.
Ieuan Davis &#8211; Marketing Manager, The Coal Exchange Hotel[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848869886{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,500 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848876929{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £2,500 
Return On Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22072&#8243; style=&#8221;vc_box_rounded&#8221;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848764231{padding-bottom: 35px !important;}&#8221;]Stampede became a part of our recipe for success. It has been an integral part of our marketing to retain customers.
Graham Atkinson &#8211; Director, Butta Burger[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848853847{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 8,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848862097{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £26,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][vc_single_image image=&#8221;22202&#8243;][/vc_column_inner][vc_column_inner width=&#8221;3/4&#8243;][vc_column_text css=&#8221;.vc_custom_1663848778895{padding-bottom: 35px !important;}&#8221;]The platform is really easy to navigate around, helping us to work intuitively without having to constantly ask for help. It took us no time at all to find our feet!
Emma Luke-Ward &#8211; Digital Marketing Manager, Lane 7[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848784644{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ 100,000 
Contactable Customers[/vc_column_text][/vc_column_inner][vc_column_inner width=&#8221;1/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;.vc_custom_1663848791101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #edf2f7 !important;border-left-color: #ff3a9b !important;border-left-style: solid !important;border-right-color: #ff3a9b !important;border-right-style: solid !important;border-top-color: #ff3a9b !important;border-top-style: solid !important;border-bottom-color: #ff3a9b !important;border-bottom-style: solid !important;border-radius: 25px !important;}&#8221;]+ £91,000 
Return on Investment[/vc_column_text][/vc_column_inner][/vc_row_inner][/fildisi_flexible_carousel][/vc_column][/vc_row]

Get Started

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;5x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;stories&#8221; bg_color=&#8221;#16183f&#8221;][vc_column css=&#8221;.vc_custom_1631268993216{padding-top: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Hospitality tools built to grow your business with ease&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631279626658{padding-bottom: 25px !important;}&#8221;]
Retain your customers using hassle-free, intelligent marketing tools that won’t impact your costs.
[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button align=&#8221;center&#8221; button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner mobile_width=&#8221;hide&#8221;][vc_single_image image=&#8221;20722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1637073665967{padding-top: 20px !important;}&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;email&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20721&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Email Marketing&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187987562{padding-bottom: 15px !important;}&#8221;]It’s the most cost-effective and efficient way to increase your revenue. More than 80% of businesses use email marketing as their primary way to retain customers and keep them coming back.
Restaurants, bars and other hospitality venues should be no different.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcru-holdings%2F|title:CRU%20Holdings&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]OUR EMAIL MARKETING INCLUDES:
<ul>
<li>Quick customer segmentation</li>
<li>Easy to use drop and drag builder</li>
<li>Ready-made templates based on real successful campaigns</li>
<li>Accurate conversion tracking with unique voucher codes</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;20389&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_visibility=&#8221;hide&#8221; section_id=&#8221;stories&#8221;][vc_column][vc_custom_heading text=&#8221;CRU Holdings&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;“Stampede has become such a powerful marketing tool for us at CRU Holdings. It is well designed, flexible and integrates seamlessly with other systems.”&#8221; font_container=&#8221;tag:h2|font_size:25px|text_align:center|color:%23ffffff|line_height:1.4&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;2x&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;sms&#8221; bg_color=&#8221;#edf2f6&#8243;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20720&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;SMS Marketing&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23fc3a9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187976850{padding-bottom: 15px !important;}&#8221;]Reach your customers where they are: on their mobiles and on the go.
SMS marketing has a read rate of 97% within 15 minutes of message delivery.
Send timely, personalised messages for an immediate response &#8211; bring those customers back to your venue.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Flane-7-group%2F|title:Lane%207&#8243;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SMS MARKETING:
<ul>
<li>Keep customers engaged and generate repeat business</li>
<li>Support email marketing and increase open rates by 20-30%</li>
<li>Measure repeat visits and track ROI directly</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;left-center&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;automation&#8221;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][vc_single_image image=&#8221;20719&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Automation&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;automation&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1634053990761{padding-bottom: 15px !important;}&#8221;]Keep in touch with customers and build your brand presence, without spending hours on marketing.
Use real customer behaviour to send highly targeted messages that keep customers engaged.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fsignature-pub-group%2F|title:Signature%20Pub%20Group&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]USE AUTOMATION TO:
<ul>
<li style="font-weight: 400;" aria-level="1">Send your offers at the right time to the right customers</li>
<li style="font-weight: 400;" aria-level="1">Build a connection with genuinely personalised messages</li>
<li style="font-weight: 400;" aria-level="1">Generate repeat visits and bookings without repeated marketing effort</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; equal_column_height=&#8221;middle-content&#8221; mobile_equal_column_height=&#8221;false&#8221; section_id=&#8221;upsell&#8221; bg_color=&#8221;#edf2f7&#8243;][vc_column width=&#8221;1/2&#8243; text_align=&#8221;center&#8221;][rev_slider slidertitle=&#8221;Stories Marketing&#8221; alias=&#8221;slider-3&#8243;][/vc_column][vc_column width=&#8221;1/2&#8243;][vc_custom_heading text=&#8221;Upsell&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221; el_id=&#8221;upsell&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1631187966021{padding-bottom: 15px !important;}&#8221;]Design and launch promotions in minutes, without the cost and wait for printers.
We would have statistics here around how hard it is to track response rates on fliers, but those stats don’t exist! Case in point&#8230;[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get Started&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fget-started%2F|title:Get%20Started&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243; el_id=&#8221;intercom_button&#8221;][fildisi_button button_text=&#8221;Read Success Story&#8221; button_type=&#8221;outline&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fstampede.ai%2Fresources%2Fcocktail-embassy%2F|title:Cocktail%20Embassy&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]UPSELL FEATURES:
<ul>
<li>Increase spend per head and spend per visit</li>
<li>Change promotions and offers fast and easily</li>
<li>Save time and money with fewer fliers and posters</li>
</ul>
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1584018887988{padding-bottom: 30px !important;}&#8221;]
Get started growing your business with a 14 day free trial.
[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][vc_raw_html]JTVCY29udGFjdC1mb3JtLTclMjBpZCUzRCUyMjE1NTk4JTIyJTIwdGl0bGUlM0QlMjJGcmVlJTIwVHJpYWwlMjBTdGVwLTAlMjIlNUQ=[/vc_raw_html][/vc_column_inner][vc_column_inner width=&#8221;1/4&#8243;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Book A Personalised Demo&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_raw_html css=&#8221;.vc_custom_1657279445758{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;]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[/vc_raw_html][/vc_column][/vc_row]

As a hotel owner or operator, you know that improving the customer experience is essential to achieving revenue growth. But how can you make sure your customers have the best stay, from start to finish?&nbsp;



With advancements in artificial intelligence (AI), there is now a range of clever tools available to help you provide an unbeatable service and give your guests an exceptional stay.&nbsp;



In this blog post, we&#8217;ll take a closer look at 3 AI tools and how they can benefit your hotel operations.



<h2 class="wp-block-heading" id="h-1-concierge-tasks">1. Concierge tasks</h2>



Imagine walking into a hotel and seamlessly being guided through the check-in process without having to wait in line. AI tools can massively speed up the process of check-in/out and overcome potential staff shortages. This prevents potential customer complaints from the beginning.



AI tools also come in handy to assist guests with planning their stay. Such as organising travel or event arrangements, making restaurant reservations or ordering room service.&nbsp;



What&#8217;s more, AI can gather customer insights and preferences to create a full customer profile. This information is then used to offer personalised recommendations tailored to each individual for a more enjoyable and memorable stay. The possibilities for using AI as a concierge are endless and new features are added continuously.



<h2 class="wp-block-heading" id="h-2-ai-revenue-management">2. AI revenue management</h2>



Revenue management is crucial for maximising profits but is often a complicated, time-consuming and manual process. Hotels can now use AI tools to get an edge in the market.



By analysing historical data and taking into account external factors such as market fluctuations, third-party booking platforms, as well as global trends, AI systems can provide accurate forecasting. This allows operators to make smarter pricing decisions and <a href="https://stampede.ai/downloads/the-direct-booking-checklist">drive direct bookings</a>.



For example, they can set dynamic pricing based on demand and occupancy. This enables them to charge more for rooms during peak periods and less during off-peak periods. The result is a more balanced occupancy rate and more revenue overall.&nbsp;



<h2 class="wp-block-heading" id="h-3-sales-and-mice-travel">3. Sales and MICE travel</h2>



As business travel continues to be an essential aspect of the global economy, companies are constantly seeking ways to attract more clients in the MICE sector.



With the advancement of AI tools, hotels can now utilise this technology to analyse the market and find potential opportunities. This helps them to better approach potential partners and clients. On top, AI facilitates the management of group bookings by pulling all relevant contacts and company accounts into one place.



Additionally, AI can support the content creation of personalised sales pitch desks and presentations that are tailored to the needs and requirements of each client.



<h2 class="wp-block-heading" id="h-summary">Summary</h2>



AI can help bridge the gap between operations and customer satisfaction by streamlining processes for hotel staff and taking over support and assistant tasks.



Hotels that invest in AI tools have an edge over traditional hotels, utilising AI in multiple areas such as concierge tasks, revenue management and sales support.



Not only will these initiatives provide guests with a better experience, but they will also help increase revenue in the long run. As we all know, today’s highly dynamic market requires hotels to be agile and adaptive in order to stay competitive. 



Make sure to <a href="https://stampede.ai/blog/ai-in-hospitality-marketing-a-complete-guide">check out our full guide</a> exploring AI for hospitality marketing.

3 Clever AI Tools To Support Your Hotel Operations

Privacy Policy

[vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;4x&#8221; padding_bottom_multiplier=&#8221;2x&#8221; bg_color=&#8221;#17183f&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20758&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627402849335{margin-top: 20px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Secure Future Footfall Now&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_custom_heading text=&#8221;Stampede&#8217;s digital Gift Card feature is ideal for hospitality businesses. Make it easy for your customers to buy gift cards and vouchers online.&#8221; font_container=&#8221;tag:h5|font_size:25px|text_align:left|color:%23ffffff|line_height:1.5&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1627403337645{margin-right: 10% !important;}&#8221; el_class=&#8221;main-page-title&#8221;][vc_row_inner css=&#8221;.vc_custom_1627402865513{margin-top: 15px !important;}&#8221;][vc_column_inner][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1/2&#8243;][vc_single_image image=&#8221;20724&#8243; img_size=&#8221;full&#8221;][/vc_column][vc_column vertical_content_position=&#8221;middle&#8221; width=&#8221;1/2&#8243; css=&#8221;.vc_custom_1627403441787{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ff3c9b&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627403376484{margin-right: 10% !important;padding-bottom: 20px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner][fildisi_button button_text=&#8221;Book a Demo&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23schedule_demo&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1627403217135{margin-top: 10px !important;}&#8221;][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]SELL YOUR GIFT CARDS ONLINE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; bg_type=&#8221;image&#8221; bg_image_size=&#8221;full&#8221; bg_position=&#8221;right-bottom&#8221; equal_column_height=&#8221;middle-content&#8221; separator_top=&#8221;curve-left-separator&#8221; separator_top_size=&#8221;60px&#8221; separator_top_color=&#8221;#17183f&#8221; section_id=&#8221;gifting&#8221;][vc_column width=&#8221;1/2&#8243; mobile_text_align=&#8221;center&#8221;][vc_custom_heading text=&#8221;Gift Cards&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;main-page-title&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1627400829642{padding-bottom: 45px !important;}&#8221;]Send customers to your business branded landing page giving them a super streamlined way to pay upfront now and support your business. They reclaim when they can and want.[/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Book a Product Tour&#8221; button_hover_color=&#8221;primary-2&#8243; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:https%3A%2F%2Fcalendly.com%2Fstampedeae%2Fstampede-demo-request|target:_blank&#8221; button_class=&#8221;book-demo&#8221; el_class=&#8221;book-demo&#8221;][/vc_column_inner][vc_column_inner width=&#8221;1/2&#8243;][fildisi_button button_text=&#8221;Get started now&#8221; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extralarge&#8221; button_link=&#8221;url:https%3A%2F%2Fsignup.stampede.ai%2F%3Fsource%3Dgifting||target:%20_blank|&#8221; button_class=&#8221;arrow-button free-trial&#8221; el_class=&#8221;text-button&#8221;][/vc_column_inner][/vc_row_inner][fildisi_divider line_type=&#8221;custom-line&#8221; line_width=&#8221;144px&#8221; line_height=&#8221;3&#8243; line_color=&#8221;custom&#8221; line_color_custom=&#8221;#edf2f7&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;text-includes&#8221;]GIFT CARDS ARE FREE TO USE
<ul>
<li>Sell gift vouchers and cards online</li>
<li>Collect data for future <a href="https://stampede.ai/how-it-works/marketing/">marketing</a></li>
<li>Customise your unique web page</li>
<li>Get paid straight away</li>
<li>Support your cash flow now, drive footfall later</li>
</ul>
[/vc_column_text][/vc_column][vc_column width=&#8221;1/2&#8243;][rev_slider slidertitle=&#8221;Gifting&#8221; alias=&#8221;slider-12&#8243; layout=&#8221;auto&#8221;][/vc_column][/vc_row][vc_row][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; text_align=&#8221;center&#8221;][fildisi_button align=&#8221;center&#8221; button_text=&#8221;STAMPEDE INFO!&#8221; button_color=&#8221;primary-2&#8243; button_hover_color=&#8221;primary-2&#8243; button_size=&#8221;extrasmall&#8221; button_shape=&#8221;extra-round&#8221; button_link=&#8221;url:%23|||&#8221; el_class=&#8221;tip-button&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221;]We&#8217;re using Stripe to power our solution because it&#8217;s secure and fast. Setting up an account takes seconds![/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;try-it&#8221;][vc_column css=&#8221;.vc_custom_1584018827046{padding-top: 40px !important;padding-bottom: 40px !important;background-image: url(https://stampede.ai/wp-content/uploads/2020/03/banner-bg2.png?id=15813) !important;border-radius: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Try Stampede for free&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:center|color:%231f2888|line_height:65px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;full-weight&#8221;][vc_column_text el_class=&#8221;main-page-text&#8221; css=&#8221;.vc_custom_1585043445265{padding-bottom: 30px !important;}&#8221;]
Get gift carding for your business.
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