“Do we keep the order and pay app?” It’s a big question for many hospitality venues right now, and some have already answered it…
Finally being able to interact and deliver face-to-face service to their customers at their tables again brings this question to the forefront now.
If you are thinking about dropping your app, considering swapping that allocated budget to other tech tools. The right tech can help you to grow even further and build a loyal customer base. Regardless of COVID restrictions and reactive needs.
Guest WiFi – An Allrounder Tech Solution
A Guest WiFi without a password but using a captive portal instead allows businesses to collect customer data through WiFi sign-ups. And grow their mailing list with ease.
Never Miss a Customer Again
One big drawback of ordering apps is that you often only get contact details from the person that is ordering. So for larger bookings, say a group of 6, you’re missing out on the other 5 customers at the table.
However, if you opt for a guest WiFi solution instead you can turn this one booking into 6 new customer contacts, as they might all sign up to your WiFi.
Hence, you’ve got 6 new customers you can reach out to now and turn into regular visitors. Those might bring another group next time and so it grows.
Digital Menus For More Flexibility
Arguably, the digital menu feature of an ordering app does have many advantages for a business. It can be changed and adapted with only a few clicks. Plus, it can also be embedded into your website. This means you don’t have to upload a new pdf version every time you make small menu changes.
Guest WiFi solutions often support digital menus as part of their setup, which can be accessed via the WiFi login. It’s great for accessibility and maintains that easy update perk.
Supporting Experiences, Not Changing Them
The crux of the order app is that unless it’s web-based. Customers have to download it before they can start ordering. This might not be something all your customers were happy to do and can create friction in their overall customer experience.
A Guest WiFi solution with a captive portal removes the need for a password, downloads, tokens or codes that staff need to memorise, fetch or guide customers through using. Thus leaving them free to enhance the customer experience in the ways that only person-to-person contact can.
So, before you think about steering away from technology entirely, consider what technologies can continue to provide a business and customer benefit. Your staff can always make ordering a great experience, but they can’t do much to fix a clunky customer WiFi.