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Other than <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">Track and Trace</a> we’ve been working on other ways to support venues reopening. Specifically, how to make telling customers about it easier.



 To help you promote your reopening and get customers up to speed on your new measures, there is a new email template in <a href="https://product.stampede.ai/marketing/campaigns" target="_blank" rel="noreferrer noopener">Marketing</a>. It’s called “Reopening Guidelines”.



All it takes is some small adjustments for venue specifics and this email can be ready to send to your customers in a few minutes.



 Here are some other top tips from high performing messages we’ve seen already:



<ul><li>Include pictures of your staff and venue all geared up</li><li>Provide links to any apps you’ll be using to encourage pre-visit downloads and registrations</li><li>Add in a simple map to show any changes to entering and leaving plus any closed or open areas</li><li>Confirm whether a takeaway service will still be available (if it was offered before)</li><li>Inform customers of any changes to the specifics of their experience i.e. how has the buffet changed?</li></ul>



While venues have been preparing in terms of layout, cleaning, distancing and so on, the need to collect contact data may have caught some off guard. Sorting this extra task needn’t slow down your reopening communications.



 We can help you get set up quickly so you can start telling customers about reopening, knowing that all the necessary elements are in place.



 There are also more templates to promote your takeaway, delivery or <a href="https://product.stampede.ai/gifting" target="_blank" rel="noreferrer noopener">gift cards</a> in our <a href="https://product.stampede.ai/marketing/campaigns" target="_blank" rel="noreferrer noopener">email marketing</a> system.



 <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">Get in touch</a> with one of our team to find out more about <a href="https://product.stampede.ai/marketing/campaigns" target="_blank" rel="noreferrer noopener">Marketing</a> or <a href="https://stampede.ai/covid-19/track-and-trace/" target="_blank" rel="noreferrer noopener">Track and Trace.</a>

post

Faster Communication With Your Customers

How often should you email your customers? According to research by <a href="https://pos.toasttab.com/resources/restaurant-guest-industry-report" target="_blank" rel="noreferrer noopener">Toast</a> 34% of consumers want emails from restaurants a couple of times a month.&nbsp;



 To get those two emails in the bag, we’d recommend a newsletter style email to kick-off with a variety of topics, followed by a special offer or&nbsp;promotion email 4 &#8211; 9 days after that.



Tying that promotional email back to the newsletter content will be especially effective at converting readers into repeat customers.



 However, two emails a month can easily get swallowed up in a busy inbox. Let’s look at what else customers might want by email.



 Toast’s <a href="https://pos.toasttab.com/resources/restaurant-guest-industry-report" target="_blank" rel="noreferrer noopener">research</a>&nbsp;indicated that the most popular topics are promotions/discounts and relevant updates on COVID-19, but after that people want announcements about new menu items and then birthday coupons.



 We covered <a href="https://marketing.stampede.ai/in-browser?message_id=mkm_a9fea0f4a95da1991ec3c941f9313a32&amp;profile_id=" target="_blank" rel="noreferrer noopener">birthday offer emails</a> a few weeks ago &#8211; with the right technology this can be super high converting email with minimal effort, via <a href="https://stampede.ai/how-it-works/automations/#campaigns" target="_blank" rel="noreferrer noopener">automation</a>.



 Menu item announcements are a brilliant opportunity to get creative and experiment with new content formats, such as videos. Likewise, you can increase customer engagement by directing them straight to your social media for more details of your new menu.



Email is an immensely powerful tool to connect with your customers and build a relationship with them that leads to more repeat business.&nbsp;



To learn more about <a href="https://stampede.ai/how-it-works/marketing/#email" target="_blank" rel="noreferrer noopener">Stampede&#8217;s email marketing tools</a>, please <a href="https://stampede.ai/company/#contact" target="_blank" rel="noreferrer noopener">get in touch</a> with one of our team.

When & What to Send Customers

A new kind of marketplace for hospitality apps

October Update – 3x Faster Guest WiFi and more

New Features & Updates – September 2023

Feature Update – Improved campaigns, reporting and imports

How To Make The Most Of Your Restaurant Outdoor Seating Space In Summer

A Quick Guide On First-Party Data Strategy For Hotels

UGC Revolution: How User-Generated Content is Reshaping Marketing Strategies

AI In Hospitality Marketing: A Complete Guide

4 Ways To Optimise Your Hospitality Business With AI

The Pros And Cons Of Using AI In Hospitality

The wait is over! Today is the big day!







We&#8217;re changing our name to&#8230;



Stampede



As mentioned in the last blog post, this won&#8217;t affect our customers and software users. Things will just start looking a bit different from now on. 



Over the next couple of weeks, you’ll notice a lot of changes in both our product and our communications. Oh, and you&#8217;ll probably stumble across our new footprint logo around the place as well!



<div class="wp-block-image"><figure class="aligncenter is-resized"><img decoding="async" loading="lazy" src="https://stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white.png" alt="Stampede-foot" class="wp-image-13436" width="254" height="254" srcset="https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white.png 1024w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-300x300.png 300w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-150x150.png 150w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-768x768.png 768w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-96x96.png 96w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-560x560.png 560w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-900x900.png 900w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-16x16.png 16w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-592x592.png 592w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-100x100.png 100w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-60x60.png 60w, https://website-backend.stampede.ai/wp-content/uploads/2019/11/ic_logo-1024px-white-90x90.png 90w" sizes="(max-width: 254px) 100vw, 254px" /></figure></div>



During the transition phase, you&#8217;ll come across both BLACKBX and Stampede.



Bear with us and soon we will be fully transformed into Stampede!

BLACKBX is renaming to…